Podcasts about conscious design

Did you know your tires could reduce carbon emissions by up to 82%? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire technology, and circular economy principles are transforming the tire industry.About  Friedemann Ohse and reTyreFriedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible for everything that looks good, while also being involved in innovation and CMF design (colors, materials, and finishes).This year, Friedemann led the project for the world's first carbon-neutral tire, introduced at the Eurobike trade show in Germany. With several years of experience, mainly gained in startups and scale-ups, Friedemann has worked in agile teams with great people around the globe.reTyre is the most sustainable tire brand in the world, reducing emissions by up to 82%.Learn More about Friedemann Ohse and reTyreLinkedin: https://www.linkedin.com/in/friedemann-oliver-ohse/Instagram: https://www.instagram.com/retyre/Website: https://www.retyre.eco/Facebook: https://www.facebook.com/reTyreBiking/Youtube: https://www.youtube.com/c/reTyreX: https://x.com/re_tyreLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design, the development of his Psycho-Aesthetics® methodology, and how emotional durability and sustainable materials are shaping the future of innovation in product design.They discuss Ravi's groundbreaking work on electric guitars, including a collaboration with Dave Mason to create the world's first sustainable electric guitar. The conversation dives into circular economy principles and how businesses can successfully integrate aesthetics, function, and sustainability to make a lasting impact.

Are you wasting valuable metals without knowing it?Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sustainable, eco-friendly recovery solution.In this episode of the Conscious Design Podcast, Don Weatherbee, CEO of Regenx Tech Corp, joins host Ian Peterman to share how their innovative cleantech process is revolutionizing precious metal recovery without the need for traditional high-emission smelting.

In this episode of Better Buildings for Humans, host Joe Menchefski welcomes Jenna Mikus, founder of the Eudae Group, to explore the power of eudaemonic design—a transformative approach that moves beyond human-centric design to create spaces that foster true human flourishing.Jenna shares her unconventional journey from engineering and business strategy to pioneering research in sustainable design and well-being science. She dives into how adaptive comfort theory, smart building strategies, and self-determination theory shape environments that empower occupants, improve mental and physical health, and elevate daily experiences.From designing cancer centers and neurodivergent-friendly schools to advocating for pragmatic futurists in the design process, Jenna offers a fresh perspective on how architecture can truly support our best selves.This episode is a must-listen for architects, designers, and anyone passionate about creating spaces that inspire and uplift. Don't miss it!More About Jenna MikusDr Jenna Mikus is the Founder and Managing Partner of the Eudae Group, which advises clients on organizational and spatial (both physical and digital) transformational change relating to built environments curated for health and wellbeing. Her clients have included commercial office owners, operators, and tenants as well as military, government, healthcare, higher education, aged care, and more on a global scale, with particular emphasis on the US, Canada, the UK, and Australia. As an advocate for bridging industry practice with academic theory/research, Jenna is also a Visiting Fellow with QUT's Centre for Decent Work & Industry, an Honorary Fellow with the Centre for Conscious Design, a former Health Equity and current Research Advisor for the International WELL Building Institute, and a contributor to Harvard University's Human Flourishing Program's Flourishing at Work Interest Group. Jenna leverages her education across engineering, architecture, and design with her depth and breadth of work experience relating to strategy, change management, and design thinking to encourage multidisciplinary cross-pollination in theory and practice and to guide the creation/curation of intelligent, sustainable, and flourishing environments for all.CONTACT:https://www.linkedin.com/in/jennamikus/?originalSubdomain=au https://x.com/jennamikus https://research.qut.edu.au/designlab/team/jenna-mikus/ Where To Find Us:https://bbfhpod.advancedglazings.com/www.advancedglazings.comhttps://www.linkedin.com/company/better-buildings-for-humans-podcastwww.linkedin.com/in/advanced-glazings-ltd-848b4625https://twitter.com/bbfhpodhttps://twitter.com/Solera_Daylighthttps://www.instagram.com/bbfhpod/https://www.instagram.com/advancedglazingsltdhttps://www.facebook.com/AdvancedGlazingsltd

You're Walking on a Climate Solution and You Don't Even Know It!This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won't believe how it works! Discover Interface's bold solution that's redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they've created carbon-negative flooring that's transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse global warming.Discover the secret behind Interface's Climate Take Back™ initiative and how it's transforming sustainable design. Learn about key trends in green building, eco-friendly materials, and carbon reduction, along with practical strategies businesses can use to adopt sustainable practices and win big doing it.Hit play now to uncover this game-changing innovation. Don't forget to like, subscribe, and turn on notifications for more insights on conscious design

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered air purification and smart building technology are transforming the way we live and work. In this episode of the Conscious Design Podcast, Ian Peterman sits down with Jenessa Olson, CEO of ecologicca, to explore how AI-driven air purification, data analytics, and sustainable building design are revolutionizing indoor air quality. They discuss how indoor air quality impacts health and energy levels, often without people realizing it. You'll learn about the science behind hydroxyl particles—nature's own air purifiers—and how they remove pollutants, mold, and bacteria indoors. The conversation also covers how AI-driven air purification is making buildings healthier and more efficient, why smart buildings can cut energy costs by 30% while improving air quality, and what new 2025 air quality regulations mean for businesses, builders, and sustainable design.

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Paul Hickman, founder and CEO of Urban Ashes, about the untapped potential of urban wood recycling.Paul shares how urban wood waste has both environmental and economic consequences and explains how repurposing fallen trees can sequester carbon and reduce emissions. He discusses how Urban Ashes is building scalable recycling systems and partnering with municipalities to create circular economies that keep valuable materials in use. Additionally, Paul highlights the importance of providing career opportunities for formerly incarcerated and justice-impacted individuals, ensuring that sustainability efforts also contribute to social equity.

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That's exactly what happened when Lisa Curtis tried moringa while serving in the Peace Corps. A decade later, she turned that discovery into Kuli Kuli Foods, bringing this ‘miracle tree' to 11,000 stores across the U.S. In this episode of the Conscious Design Podcast, host Ian Peterman dives into Lisa's journey—from launching her first moringa product to scaling her brand nationwide. Lisa shares how she overcame retail challenges, built an ethical supply chain, and why sustainable superfoods like moringa are the future of nutrition. Whether you're an entrepreneur, a sustainability advocate, or just curious about how food brands grow, this episode is packed with valuable insights. 

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about how used coffee grounds are transformed into sustainable, reusable coffee cups and more.They explore the science behind coffee-based materials, how Coffee Kreis is reducing single-use plastics, and the business strategies behind sustainable innovation. Ricardo shares insights into subscription models for coffee shops, navigating sustainability regulations, and the exciting future of eco-friendly product design.Notable Moments:00:00 – Guest Introduction00:43 – The Origin Story of Coffee Kreis01:37 – Transforming Coffee Waste into Products03:14 – The Science Behind Coffee-Based Materials04:50 – Consumer Education and Product Lifecycle10:11 – Subscription Programs and Business Models14:24 – Expanding Beyond Coffee Cups21:50 – Navigating Regulations and Market Differences27:08 – Certification and Sustainability GoalsAbout Ricardo Garcia and Coffee KreisRicardo Garcia is an entrepreneur and IT consultant committed to sustainability. Through Coffee Kreis, he transforms recycled coffee grounds into sustainable, reusable, and compostable everyday consumer products, such as coffee cups.Learn More about Ricardo Garcia and Coffee KreisLinkedin: https://www.linkedin.com/company/coffee-kreis/Instagram: https://www.instagram.com/coffeekreis?igshid=YmMyMTA2M2Y%3DYoutube: https://www.youtube.com/channel/UCBr1zGnS4Te3i8Z82uSQb4Q/Website: https://coffeekreis.com/Facebook: https://www.facebook.com/coffeekreis/X: https://x.com/coffeekreisLearn More About Conscious Design YouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

In this episode of Better Buildings for Humans, host Joe Menchefski welcomes Marta Delgado, architect, researcher, and advocate for research-informed design. Marta shares her journey from studying environmental design at UC Berkeley to her role at the Center for Conscious Design, where she helps create healthier spaces through grassroots movements and interdisciplinary collaboration.The discussion delves into the philosophy behind her work, emphasizing the importance of designing spaces that promote well-being in high-pressure environments. Marta explains how recharge rooms, thoughtful architecture, and restorative design can alleviate stress and improve mental resilience, offering real-world examples like a reimagined fire station.From her views on neuroarchitecture to creating meaningful, personalized spaces, Marta provides inspiration for architects, engineers, and anyone passionate about how buildings impact lives. Whether exploring her platform, Architecture with Meaning, or leading global initiatives, Marta exemplifies how design can connect us to place and each other. Don't miss this insightful conversation!More about Marta DelgadoMarta holds a professional degree in Architecture from the International University of Catalunya and a Master of Science from the University of California, Berkeley. She specializes in the intersection between cognitive science and the built environment, which she translates into research-informed design strategies for commercial and public spaces through her company, AWM (Architecture with Meaning).Additionally, she serves as the Head of Community Development at the Centre for Conscious Design (CCD), with the mission to foster frameworks for human and social flourishing and to support professionals in a field and industry in development. She organizes a monthly event, The Cave, where you can ask her any questions!CONTACT:https://www.linkedin.com/in/marta-delgado-5572bb101/https://architecturewithmeaning.com/https://theccd.org/https://theccd.org/event-series/the-cave/https://theccd.org/event-series/conscious-cities-festival-2025/Where To Find Us:https://bbfhpod.advancedglazings.com/www.advancedglazings.comhttps://www.linkedin.com/company/better-buildings-for-humans-podcastwww.linkedin.com/in/advanced-glazings-ltd-848b4625https://twitter.com/bbfhpodhttps://twitter.com/Solera_Daylighthttps://www.instagram.com/bbfhpod/https://www.instagram.com/advancedglazingsltdhttps://www.facebook.com/AdvancedGlazingsltd

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren's journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she's scaling her impact without traditional venture capital. In this episode, we explore the birth of The New Norm and Lauren's journey from college to sustainable fabric, along with the challenges and innovations in plastic recycling. Lauren discusses how she scaled her operation, moving from building a machine in her garage to manufacturing at scale. She shares insights into sourcing and recycling ocean plastics into wearable fabric, the future of sustainable fabric, and how the company is pushing eco-friendly innovations. Finally, Lauren talks about navigating the startup ecosystem and how she's creating a positive environmental impact without relying on traditional venture capital.

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular economy. Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful business opportunity. They explore how circular economy solutions can reduce waste while creating new revenue streams for businesses. Finally, they examine the future of sustainable food, highlighting what both consumers and businesses can do to drive meaningful change in the industry. Notable Moments: 00:00 - Guest Introduction 00:45 - Dan Kurzrock's Journey into Food Waste and the Birth of Upcycled Foods,Inc. 04:44 - The Scale of Food Waste and Industry Circularity 10:25 - Circularity in the Food Industry 20:20 - Global Perspectives and Tools for Tackling Food Waste 31:11 - Certifications, Messaging, and the Growth of Upcycled Foods 49:48 - Market Demand and the Future of Sustainable Foods 54:50 - Final Thoughts and How to Connect About Daniel Kurzrock and Upcycled Foods, Inc. Daniel Kurzrock is the founder and CEO of Upcycled Foods, Inc., a pioneer in upcycled food innovation and food system circularity. He holds a BA from UCLA, where underage homebrewing started it all, and a sustainable MBA from Presidio Graduate School. Upcycled Foods, Inc. (UP, Inc.) powers the B2B upcycled food economy with product development expertise,cutting-edge technology, and a growing portfolio of ingredient solutions, including ReGrained SuperGrain+®. Through its Upcycled Foods LabTM, UP, Inc partners with industry companies of all sizes to close the loop on undervalued supply chains, delivering products with exceptional taste, nutrition, and functionality that meet market and consumer demand. Learn More About Daniel Kurzrock and Upcycled Foods, Inc. (UP, Inc.) Linkedin: https://www.linkedin.com/company/upcycled-foods Instagram: https://www.instagram.com/regrained/ Website: https://upcycledfoods.com/ Learn More About Conscious Design YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Revolutionize Your Living with CABN's Net-Zero Modular Homes! Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living. Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in creating resilient, off-grid housing solutions. Notable Moments: 00:00 - Guest Introduction 00:32 - The Origin Story of CABN and Vision for Sustainability 05:45 - CABN's Innovative Design and Off-Grid Capabilities 21:50 - Cross Laminated Timber and Precision Construction 27:42 - Business Growth, Customization, and Flexibility 31:38 - Resilient Solar Communities and Disaster Repair 39:59 - Global Expansion and Market Opportunities 45:01 - Housing as a Human Right and Future Goals About Alex Kelly and CABN Alex brings demonstrated experience in partnership, communications, and organizational strategy from a career in both the public and private sectors. Prior to joining CABN, Alex led the successful strategic firm, SALT, designing evidence-based, impactful solutions for clients in the transportation, healthcare, financial technology, retail, and charitable sectors. Alex holds an MSc from the University of London as well as a BAH from Queen's University. CABN is a clean tech company revolutionizing housing and construction through sustainable materials,prefabricated components, rapid construction, and advanced solar energy systems. Learn more about Alex Kelly and CABN Linkedin: https://www.linkedin.com/in/alexandraskelly/ https://www.linkedin.com/company/cabn-co/ Instagram: https://www.instagram.com/cabn.co/ Youtube: https://www.youtube.com/@cabn./featured Website: www.cabn.co Learn More About Conscious Design  YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design? In this episode of the Conscious Design Podcast, host Ian Peterman chats with Per Hassel Sørensen, founder of Podbike, about their innovative e-assisted four-wheel vehicle that's redefining urban commuting. Per shares how his passion for cycling led to the creation of Podbike and dives into the challenges of designing a safe, efficient, and sustainable vehicle. You'll learn about its unique features like the pedal-by-wire system, four-wheel suspension, and eco-friendly materials, as well as the journey from hand assembly in Norway to large-scale production in Czechia. Notable Moments: 00:00 - Guest Introduction 01:01 - Per's Early Passion for Cycling 06:36 - The Birth of Podbike and Prototyping 19:06 - Tackling Design Challenges 31:40 - Advancements in Comfort and Suspension 37:02 - Optimizing Motor and Wheel Design 48:16 - Testing for Compliance and Safety 54:42 - Expanding Markets and Production About Per Hassel Sørensen and Podbike AS Per Hassel Sørensen is the Product Developer, Founder, and R&D Manager at Podbike AS. He specializes in mechanical design, digital and analog electronics, including high-current and high-voltage systems, advanced Li-ion battery management systems, as well as other electric, mechanical, and hydraulic equipment. Per has been granted over ten patents for inventions spanning electronics, hydraulics, and mechanical engineering. Learn More about  Per Hassel Sørensen and Podbike AS Linkedin: https://www.linkedin.com/in/per-hassel-s%C3%B8rensen-77913b4/ Facebook: https://www.facebook.com/thepodbike/Instagram: https://www.instagram.com/thepodbike/?hl=en X:https://x.com/thepodbike?lang=en Website: podbike.com YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! What do you think about the future of sustainable transportation? Share your thoughts in the comments!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and recycled plastics. Learn how Nagami turns plastic waste into high-tech 3D printed architecture!. Manuel shares the inspiring origin story of Nagami, the challenges of scaling large-scale 3D printing, and their mission to promote the circular economy. If you're curious about eco-friendly design, reducing plastic waste, or the future of sustainable manufacturing, this episode is for you! Notable Moments: 00:00 - Guest Introduction 00:38 - The Origin Story of Nagami 02:18 - From Research to Real-World Impact 15:01 - Scaling and Exploring New Materials 25:02 - Sustainable and Personalized 3D Printing 35:48 - Future Goals and Architectural Innovations About Manuel Jiménez García and Nagami Manuel Jiménez García is the co-founder and CEO of the robotic 3D printing and design brand Nagami, based in Ávila, Spain. He is also the co-founder of Automated Architecture Ltd (AuAr), a design-tech company specializing in robotically assembled housing based in London, and the founder and principal of madMdesign, a computational design practice also based in London. For over a decade, Manuel has developed a wide variety of projects focused on computational design, automation, and sustainable building methods, particularly large-scale 3D printing using recycled plastics. His work is part of the permanent collection at the Centre Pompidou (Paris) and has been exhibited worldwide in venues such as the Victoria & Albert Museum (London), Canada's Design Museum (Toronto), The Design Museum (London), the Royal Academy of Arts (London), the Zaha Hadid Design Gallery (London), and the Philadelphia Museum of Art. In addition to his practice, Manuel is an Associate Professor of Architecture at The Bartlett School of Architecture, UCL (London). He serves as the Programme Director of the MSc/MRes Architectural Computation (AC) and is the Unit Master of AD-RC4, both part of The Bartlett B-Pro. He is also the co-founder of UCL AUAR Labs and curator of Plexus, a multidisciplinary lecture series focused on computational design. Nagami was founded in 2006 by Manuel Jiménez García, Miguel Ángel Jiménez García, and Ignacio Veguera Ochoa. The company works closely with its partners to meticulously craft every detail, from early ideation through design, development, and production, with boldness and innovation at the core of every creation. The team at Nagami comprises architects, engineers, designers, researchers, and professionals from various fields specializing in technology, robotics, and sustainability. Together, they work daily to push the boundaries of imagination into uncharted territories. Nagami is a multidisciplinary team of brilliant minds with a shared goal: to create a new reality through 3D printing. Learn More about Manuel Jiménez García and Nagami Linkedin: https://www.linkedin.com/company/nagami-design/ Facebook: https://www.facebook.com/Nagami.DesignInstagram: https://www.instagram.com/nagami.design Youtube: https://www.youtube.com/channel/UCaDv9GWjlV9H6hk-RLIomSg Website: https://nagami.design/es/ YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Let us know in the comments what excites you most about sustainable 3D printing.

Part two of our conversation with architect and researcher Itai Palti explores how our built environment shapes society and behavior. From examining whose intent drives urban development to understanding how we can create meaningful change, Itai shares insights from the Conscious Cities movement he founded. Learn how cities reflect our collective consciousness, why we need better tools for living together, and how we can build environments that truly serve human needs. Whether you're an urban planner, architect, developer, or simply curious about how spaces affect us, this episode offers fresh perspectives on creating more conscious cities. In this episode, you will hear: Introduction to the concept of Conscious Cities and their impact on urban planning Exploration of human-centric urban design prioritizing emotional well-being Discussion on the challenges of technology and capitalism in city development Emphasis on reclaiming agency and transparency in shaping urban environments Analysis of the parallels between urban planning and food labeling for societal change Reflection on personal space design and its influence on individual well-being Resources from this Episode To find out more about Itai Palti and what he's doing:  The Centre for Conscious Design: https://theccd.org/ Hume: https://www.hume.space/ LinkedIn: https://www.linkedin.com/in/itaipalti/  Subscribe for more from Frequency:  https://frequencyspaces.com/subscribe  Find out more about Frequency: https://frequencyspaces.com/  Podcast Disclosure:  https://frequencyspaces.com/podcast-disclosure  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Join architect and researcher Itai Palti as he explores how our environments shape human behavior and wellbeing. Drawing from his experience as founder of The Centre for Conscious Design and director of Hume, Itai shares how science-informed design can create more responsive spaces. Learn about the evolution of evidence-based architecture, the role of data in measuring spatial experience, and how early life experiences shape our relationship with place. Whether you're a designer, developer, or simply interested in how spaces affect us, this episode offers valuable insights into creating environments that enhance human experience. In this episode, you will hear: Exploration of the impact of childhood environments on adult sensitivities and motivations. Balancing creativity and constraints in architectural design. The role of collaboration in creating meaningful and experiential spaces. Societal implications of design, including mental health and community engagement. Integration of playful learning into urban public spaces for child development. The promise and challenges of wearables and data measurement in understanding environments. Resources from this Episode To find out more about Itai Palti and what he's doing:  The Centre for Conscious Design: https://theccd.org/ Hume: https://www.hume.space/ LinkedIn: https://www.linkedin.com/in/itaipalti/  Subscribe for more from Frequency:  https://frequencyspaces.com/subscribe  Find out more about Frequency: https://frequencyspaces.com/  Podcast Disclosure:  https://frequencyspaces.com/podcast-disclosure  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen! Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time! Notable Moments: 00:00 – Introduction and Guest Welcome 00:36 – From Phone Cases to Composting Devices: The Birth of Lomi 03:10 – How Lomi Works and Its Role in Waste Management 10:35 – Launching Lomi: From Idea to Market & Market Insights 21:37 – The Future of Lomi, Urban Composting, and Waste Management 38:38 – Advancing Compostable Materials and Waste Management Innovations 49:23 – Education's Impact on Sustainability and Exploring Biodegradable Solutions About Matthew Bertulli Matt is the co-founder and CEO of Pela Case & Lomi. The company is a certified B-corp, has Jay-Z's Marcy Venture Projects as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte's Fast 50 for cleantech businesses in Canada. Learn More About Matthew Bertulli & Lomi Facebook: https://www.facebook.com/meetlomi Linkedin: https://www.linkedin.com/in/mbertulli/ Instagram: https://www.instagram.com/getlomi/ Website: https://lomi.com/ Youtube:: https://www.youtube.com/channel/UC83AV0X4zbby3_s9pk5urcw ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity. Nostromo Energy's sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency. Notable Moments: 00:00 - Introduction and Guest Welcome 00:39 - The Origin Story of Nostromo Energy 13:33 - Transforming Commercial Buildings into Grid Assets 18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems 28:20 - How Water-Based Energy Systems Cut Energy Bills 34:20 - Microgrids and Hybrid Energy Solutions 40:25 - Outstanding Energy Project of 2024: Nostromo's Award-Winning Innovation About Yaron Ben Nun and Nostromo Energy Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources. Learn More about  Yaron Ben Nun and Nostromo Energy Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/ Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/ Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw Website: https://nostromo.energy/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy. Be inspired by Ravi's journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and discusses how these recycled filaments can help lower the carbon footprint of 3D printing without sacrificing quality or performance. Additionally, you'll discover how makers, engineers, and educators are embracing these innovative materials to create a more sustainable future in manufacturing. Notable Moments: 00:00 - Introduction and Guest Welcome 00:23 - The Origin Story of Filamentive 02:24 - The Shift to Sustainable 3D Printing: Prioritizing Recycled Filament 04:43 - How Open Loop Recycling Extends the Life of PLA and Other Plastics 15:55 - Overcoming Hurdles in 3D Printing: Circular Economy and Sustainable Use of PHA 28:42 - Carbon Footprints and the Future of Measuring Sustainability in 3D Printing About Ravi Toor and Filamentive Ravi Toor is the Managing Director of Filamentive, a leading UK brand specializing in 3D printing materials committed to environmental sustainability. The company was founded to address the need for increased use of recycled plastics in 3D printing and to alleviate market concerns regarding quality and long-term sustainability. Filamentive's materials are trusted by educators, engineers, and makers worldwide, enabling thousands of 3D printer operators to reduce their environmental impact and move toward a circular economy. Learn More about Ravi Toor and Filamentive Linkedin: https://www.linkedin.com/in/ravitoor/ Instagram: https://www.instagram.com/Filamentive/ X: https://x.com/filamentive Website: https://filamentive.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

What's Happening Underwater? Join the Fight Against Ghost Gear!  Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection.  Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen! Notable Moments: 00:00 Introduction and Guest Welcome 00:32 The Origin Story of Ocean Aid 05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear 10:11 How Sonar Technology Detects Underwater Hazards 15:46 Tackling Ocean Pollution with Advanced Technology 18:06 Addressing the Challenges of Lost Traps and Nets 21:46 The High Price of Lost Fishing Gear and Recovery Solutions 24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions 34:30 Addressing Shoreline Pollution with AI Technology About Ocean Aid Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods. Learn More About Andrew Polanyi & Ocean Aid: Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/ Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/ Website: https://oceanaid.ca/

In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future! Notable Moments: 00:00 Introduction and Guest Welcome 00:28 The Origin Story of TIPA 01:41 Development and Launch of Compostable Packaging 02:52 First and Second Generation Products 03:48 Challenges and Innovations in Packaging 10:37 Market Position and Pricing 13:27 Focus on the Food Industry 16:21 Future Prospects and Conclusion About Daphna Nissenbaum  Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions. Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/ Instagram: https://www.instagram.com/tipacorp/?hl=en Website: https://tipa-corp.com/ Youtube:: https://www.youtube.com/@TIPAcorp FIND US ONLINE

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings. Notable Moments: 00:00 - Introduction and Guest Welcome 00:26 - The Origin Story of Pretty Plastic 04:22 - Challenges and Innovations in Recycling PVC 06:50 - Product Development and Market Expansion 16:05 - Sustainability and Future Plans 34:35 - Conclusion and Contact Information About Pretty Plastic Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.  Learn More About Pretty Plastic Linkedin: https://www.linkedin.com/company/prettyplastic/ Instagram: https://www.instagram.com/we_are_prettyplastic/ Website: https://www.prettyplastic.nl/ Pinterest: https://nl.pinterest.com/weareprettyplastic/ ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly's innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly's role in promoting a circular economy. Notable Moments: 00:25 The Origin Story of Woodley & Focus on Food Industry 03:34 Overcoming Marketing Challenges and the Impact on Sustainability 06:36 Growing Beyond Finland and New Market Opportunities 11:14 Innovations, Recycling, and Embracing a Circular Economy 14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics 19:05 Exploring Future Applications About Woodly® Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability. Learn More About Woodly® Linkedin: https://www.linkedin.com/company/woodlymaterial/ Instagram: https://www.instagram.com/woodlymaterial/ Website: https://woodly.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change. NOTABLE MOMENTS 02:32 - Consumer Trends and Building a Greener Economy 07:02 - Legacy Branding and Creating Impactful Brands 15:25 - Positive Psychology and Brand Influence 27:16 - Balancing Brand Actions and Building Strong Communities 34:54 - Understanding Customers and the Push for Sustainability This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today's eco-conscious consumers, especially Millennials and Gen Z! ABOUT WILLOW HILL Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more. Learn more about Willow Hill and Scout Lab https://www.linkedin.com/in/willowh/ https://www.instagram.com/scoutlabco/ https://www.scoutlab.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House. David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David's ideas are helping create a greener future for building design. Notable moments: 0:53 - David Hertz's Background and Environmental Work 03:57 - Using Recycled Materials in Building Design 08:20- The 747 Wing House and Sail House 17:58 - Green Technologies and Local materials 23:34 - Challenges and Future of Green Architecture 48:30 - David Hertz's Resilience Foundation and Global projects About David Hertz David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022. Learn more about David Hertz and David Hertz Architects and Skysource https://www.linkedin.com/in/david-hertz-faia https://www.facebook.com/davidhertzarchitects/ https://www.instagram.com/davidhertz_studioea/ https://davidhertzfaia.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry. Notable Moments: 00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products 4:09 Sustainable Tattoo Products And Manufacturing Partnerships 9:44 Certification And Testing Of Tattoo Products 16:54 A Focus On Product Testing And Development 21:45 Industry's Challenges And Solutions About Good Judy Inc.: With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden. Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.: https://www.linkedin.com/company/good-judy-inc  https://www.instagram.com/goodjudy.ca  www.goodjudy.ca  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future. Notable Moments: 00:48 B Corp certification in the fashion industry  5:00  Circularity in the apparel industry 10:44 Sustainable materials and fashion design 19:07 Clothing focused on stretch and customer experience 23:41 Education as key to change About Nancy Taylor: Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection. Learn more about Nancy Taylor, Lolë Brands and époque évolution: https://www.linkedin.com/in/nancy-taylor-b839198/  https://www.instagram.com/lole/  https://www.instagram.com/epoqueevolution/  https://www.lolelife.com/ https://epoqueevolution.com/  Want to be a guest? Visit: https://bit.ly/3BetCkf We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products. Notable Moments: 02:07 Eco-Friendly  Products And Evaluating Their Authenticity 06:59 Marketing Strategies And Cost-Effectiveness 12:40 Retail Budget And Green Premium 17:01 Business With A Focus On Affordability And Quality About Aidan Riehl:  Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices. Learn more about Aidan Riehl and Ecoternatives: https://www.linkedin.com/in/aidan-riehl-380983203/  https://www.instagram.com/ecoternatives.co/?hl=en  https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST) Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8 

Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durable and desirable. Notable Moments: 0:52 Design At Logitech Focusing On Insights And Circular Economy 06:05 Product Design And Packaging For Logitech's Education Products 14:07 Sustainable Design And Packaging In The Tech Industry 23:26 Materials, Repairability, And Circularity In Product Design 28:51 The Art Concept And System Thinking About Malin Leschly:  Malin is the newly appointed Chief Design Officer at Logitech. As a design and brand strategist specializing in innovation, along with a Stanford MBA, and more than 20 years of experience across fast-moving consumer goods and consumer electronics, she is a hybrid thinker that operates at the intersection of business and design. Bringing together her interests in strategy, design, branding and entrepreneurship, Malin co-founded the nationally recognized San Francisco based retail company Flicka, which mixed the latest from established and up-and-coming designers from the Scandinavian fashion and design scenes. Malin has also served as Board Chair and on the management board of the Stanford Alumni Consulting Team, which engages Stanford MBAs in providing pro bono management consulting expertise to nonprofits. Learn more about Malin Leschly and Logitech: https://www.linkedin.com/in/malinleschly/ www.logitech.com  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Shemaryl Panerio Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

The evolution of hemp and the stories that are in the hemp bubble. The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline. In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites. Notable Moments: 01:03 Hemp Farming And CBD Industry  08:26 Hemp Industry Evolution From CBD To Building Materials 20:05 Building Trust In The Hemp Industry Through Regulation 24:20 Carbon Sequestration And Supply Chain Transparency In The Industry 29:12 Potential Risks And Rewards: Importance Of The Industry's Changes 34:42 Insights On Its Potential Uses And Benefits About Ryan McKeever: Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally. Learn more about Ryan McKeever and Hemp Valley Colorado: https://www.linkedin.com/in/ryanjmckeever/  https://www.plotlinespeaks.com/  https://www.linkedin.com/company/hemp-valley-colorado/  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future. Notable Moments: 0:41 Hemp As A Solution To Climate Change. Its Potential To Avoid Carbon 04:10 Climate Change Solutions, Including Biochar, M Creek Building Products 8:44 Hemp Solution For Industries, Including Food, Building Materials 13:39 Flax Fibers For E-Bike Construction, Focusing On Durability And Range 19:02 Sustainable Materials And Farming Practices 23:14 Using Solar For Applications, Including Agriculture, Industry, And Buildings 28:15 Plants For Energy And Reducing Carbon Emissions 34:27 Potential For A More Eco-Friendly Transportation Industry About Bruce Dietzen: Bruce Dietzen is a pioneering environmentalist and entrepreneur, known for creating the modern-day Hemp Car featured on Jay Leno's Garage. As the founder of DrawdownHemp, Bruce is dedicated to promoting sustainable practices through innovative uses of hemp and other materials, aiming to reduce carbon footprints across various sectors. Learn more about Bruce Dietzen: https://www.linkedin.com/in/bruce-michael-dietzen-485b6717/  https://www.facebook.com/jaylenosgarage/videos/1550641448301486  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products.  Notable Moments: 0:34 Origin Story And Pandemic Pivot To Mask-Making 6:53 Reducing Waste Through Reusable Products And Composting 14:56 Products And Customer Experiences 22:07 Product Development And Customer Feedback 26:37 Reusable Products, Challenges, And Customer Problems 30:07 Innovation And Collaboration 34:36 Balancing Online And In-Person Sales 39:06 Product Design And Growth Strategies For A Small Business About Stephanie Torres and Stephanie Manning: At Coast to Coast Sustainables, we create eco-friendly products for the home and everyday life, with a mission to bring beauty and practicality into the world of sustainable living. Our innovative Reusable line redefines everyday essentials, offering alternatives to disposable items like paper towels, plastic wrap, and single-use plastic snack bags. We take pride in our eco-friendly approach to design and production, up cycling and repurposing materials whenever possible, minimizing waste and contributing to a more sustainable future. C2C Sustainable products are known for their playful colors and unique designs that add a touch of joy to your surroundings. From kitchen essentials to lifestyle accessories, each item is thoughtfully crafted to help you protect your pockets and the planet. Listeners - receive 15% off your first purchase with code: SUSTAINABLE Learn more about Stephanie Torres, Stephanie Manning and Coast to Coast Sustainables: https://c2csustainables.com/  https://www.linkedin.com/in/c2csustainables/ https://www.facebook.com/c2csustainables/  https://www.instagram.com/c2csustainables/ https://www.youtube.com/channel/UCW0PRzy9NsNyplmLH9xA5lg  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility. Notable Moments: 00:48 Journey Into Sustainable Fashion 02:44 Upcycling Luxury Garments Into Home Decor 04:21 Repurposing Materials, And Supporting Local Artisans 11:50 Fabric Waste Into Home Decor Items Like Pillows And Tote Bags 18:31 Fashion Brand Repurposing Luxury Fabrics About Cate Brown: Interior designer with a love of fashion and sustainability - created a luxury sustainable homewares brand that creates one-of-a-kind toss pillows for the home from vintage and end-cycle heritage fashion and deadstock textiles. Handcrafted in NYC and Vancouver Canada Learn more about Cate Brown and Cate Brown Studio: https://cate-brown.com/  https://www.instagram.com/catebrownstudio Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen's insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions. Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship. Notable Moments: (1:14) Sustainability and corporate social responsibility with a CEO (4:07)  Resilience and community development  (10:50) Innovation in ocean industries and sustainability (15:09) Climate change strategies and the need for innovation partnerships  (19:36) Environmental research and sustainable design (24:45) Design and recycling challenges for businesses (31:26) Sustainability, innovation, and collaboration in business (39:30) The potential benefits and risks of AI (46:27) Fostering new industries with cultural awareness (50:19) The impact of short-term thinking on sustainability (57:10) Balancing short-term with long-term planning Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions. About Stephen Jordan: Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public- private-partnerships and coalitions to solve environmental, social, and economic challenges. Learn more about Stephen Jordan and Institute for Sustainable Development: www.isdus.org  https://www.linkedin.com/in/stephen-jordan-7319963/  https://www.facebook.com/TheInstituteSD  https://instagram.com/theinstitutesd  https://x.com/theinstitutesd  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches. Notable Moments: (02:06) Recycling Plastic Into Products (04:57) Branding And Repurposing Plastic Waste  (09:01) Sustainable Product Development And Marketing (15:55) Materials And Supply Chain Management (19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags (24:49) Waste Management In Businesses And Communities  (29:19) Conscious Design Purpose Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS): At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations https://www.linkedin.com/in/taylor-dubose-8a7ba991/  https://www.instagram.com/sus_made www.susmade.com  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively. Notable Moments: 0:43 Zero Emissions Sailing Cargo Ships 4:50 Shipping Using Wind-Powered Vessels 8:15 Hydrogen Fuel Cells And Wind Propulsion 14:04 Talent Acquisition And Social Impact 21:26 Sustainable Shipbuilding And Nonprofit Efforts About Alejandra Teran: Alejandra Teran is the Chief Purpose Marketing Officer at SAILCARGO INC. With a profound understanding of sustainable practices and a passion for maritime innovation, Alejandra contributes her expertise to drive the company's mission of clean shipping solutions. Her strong background in corporate marketing, coupled with her commitment to environmental stewardship, enables her to play a pivotal role in Sailcargo's journey toward revolutionizing the shipping industry. Learn more about Alejandra Teran and SAILCARGO INC.: https://www.sailcargo.inc/ https://www.linkedin.com/company/sailcargo https://www.facebook.com/sailcargo https://www.instagram.com/sailcargo https://www.youtube.com/channel/UCGuBI8GqmrsDNsx5KBUmXXg  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development. Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator  Notable Moments: 00:44 The Origins and Expansion of Mercer Mass Timber 01:59 Sustainable Product Development 04:04 Exploring the Future of Prefabrication and Modular Construction 06:32 Navigating Standards and Regulations in Timber Construction 09:25 Innovating with Mass Timber: From Design to Implementation 14:56 The Role of Mass Timber in Urban Development and Housing 27:31 The Future of Mass Timber and Sustainable Construction About Todd Beyreuther Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center. About Mercer Mass Timber Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT's people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world's largest market pulp producers. Learn more about Todd Beyreuther and Mercer Mass Timber: https://www.linkedin.com/in/toddbeyreuther/  https://mercermasstimber.com/  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers. Notable Moments: 00:25 From Shower Thought to Sustainable Solution 02:12 Development Journey: Prototyping and Feedback 03:36 Exploring Potential: Beyond the Student Market 04:57 The Science of Shower Water Recycling 06:55 Branding and Market Strategy: Building a Community 09:21 Design Insights: Psychology Meets Functionality 20:31 Looking Ahead: Commercialization and Impact About Paramveer Bhachu & Joanna Power: Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design. Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance.  Learn more about Paramveer Bhachu & Joanna Power and Lylo: https://lyloproducts.co.uk/  https://www.instagram.com/lyloproducts/  https://www.linkedin.com/company/lyloproducts/  https://www.linkedin.com/in/pbhachu/  https://www.linkedin.com/in/joanna-power-ab7b02151/  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging. Notable Moments: 0:32 Journey to creating eco-friendly Tableware With Stroodles 1:39 Marketing sustainable products with a focus on branding and communication  3:50 Sustainable branding and certification for small changes in consumer behavior 8:37 Sustainability certification for businesses, focusing on food service providers 13:57 Marketing and selling sustainable products to hotels and businesses 18:18 Sustainable products and marketing strategies for a business About Maxim Gelmann:  Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries. Learn more about Maxim Gelmann and Stroodles Eco Tableware: https://www.linkedin.com/in/maximgelmann/ stroodles.co.uk https://www.facebook.com/stroodles/ https://www.instagram.com/stroodles/ https://twitter.com/stroodles_HQ  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes.

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI.  This episode offers invaluable insights for anyone looking to scale their business with strategic precision. BONUS: Get a free signed copy of Carl's book by sending an email to carljcox@40strategy.com mentioning that you listened to this episode. Notable Moments: (0:00) Entrepreneurship, leadership, and business growth.  (3:27) Strategic planning and execution, with a focus on helping clients take the next leap.  (7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world.  (12:52) Strategic planning for startups, focusing on long-term goals and leading indicators.  (18:01) Hiring salespeople and long-term planning for growth.  (23:24) Adding value and pricing for small businesses in the age of AI.  (27:33) Strategic planning, adaptability, and mission-oriented thinking.  (31:27) Strategic planning, technology, and adapting to change.  (36:07) Strategy development for businesses with a focus on long-term success. About Carl J. Cox: Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations. Learn more about Carl J. Cox and 40 Strategy: https://40strategy.com/  https://www.linkedin.com/in/carljcox/  https://www.facebook.com/carl.cox.988 https://www.instagram.com/carljcox40/ https://twitter.com/40Strategy  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he welcomes Martin Schichtel, CEO of KraftBlock and a trailblazer in energy storage innovations. In this insightful episode, Martin shares KraftBlock's origin, sparked by his extensive background in high-temperature applications and a pivotal documentary about heat storage. He talks about how KraftBlock is revolutionizing the way industries handle waste heat, turning a byproduct into a valuable resource for generating electricity and driving various industrial processes. Martin also discusses the technological breakthroughs and challenges of KraftBlock, its role in decarbonizing industries like steel and snack food manufacturing, and his vision for using thermal energy storage to combat climate change effectively. Notable Moments: 00:29 - The Origin Story of KraftBlock 02:44 - Tackling Energy Waste and Climate Change 07:13 - Innovative Solutions for Heat Storage and Efficiency 18:32 - Real-world Applications and Impact 30:42 - The Future of Heat Storage Technology and Sustainability 03:52 - Understanding the Heat Economy 11:09 - Overcoming Material Challenges in Heat Storage 15:04 - The Significance of High-Temperature Energy Storage 21:15 - KraftBlock's Impact on Reducing CO2 Emissions 25:30 - Martin Schichtel's Vision for Global Energy Efficiency About Martin Schichtel: Martin was born in Saarbrücken in 1969. He graduated with a doctorate degree in Chemistry from the University of Saarland with a focus on Nanoparticle Composites and Smart Coatings. Martin founded Kraftblock (formerly Nebuma) together with his co-founder Susanne in 2014. He filed his first patent in 1998 and has 20 years of experience in material development, production and sales. As the Head of the Department of Ceramics he developed the Department of Polymer Nanoparticle Composites at the Institute for New Materials, University of Saarland. Subsequently he headed the Smart Coatings division at ItN Nanovation AG. Martin always had a deep passion for innovation: he started inventing at the age of 12 with the ambition to change our world for the better. Learn more about Martin Schichtel and KraftBlock: https://www.linkedin.com/in/martin-schichtel/ https://kraftblock.com Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread.  Notable Moments: Elliot's Background and the Genesis of Jaspur The Mission of Jaspur: Sustainable Sportswear Challenges of Integrating Sustainability into Fashion Overcoming Market Resistance and Educating Consumers Jaspur's Approach to Community Building The Importance of Consumer Education in Sustainability Addressing Misconceptions in Sustainable Practices Jaspur's Impact on Consumer Habits The conversation dives into the challenges of establishing a new standard in the sportswear market, the importance of sustainable living, and how Jaspur is tackling the big issues through a community-driven approach. Gain insights into the potential of sustainable practices in everyday life and the power of community in fostering significant change. About Elliot Chaves: Elliot Chaves is an ex-fashion designer turned creative director and founder of Jaspur, a sportswear marketplace that enables sustainable living through media and community. Learn more about Elliot Chaves and Jaspur: www.hellojaspur.eco  https://www.linkedin.com/company/jaspur/ https://www.instagram.com/hellojaspur/  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Tune in as host Ian Peterman talks with Beau Wangtrakuldee, Ph.D., founder and CEO of AmorSui, in a transformative discussion about innovating sustainable personal protective equipment (PPE). Beau shares her personal journey, driven by a chemical spill accident during her PhD, which unveiled the inadequacies in existing PPE and sparked the inception of AmorSui. Plus, she explains the company's mission to bridge the gap in the PPE market, focusing on safety, functionality, and sustainability.  What you'll hear about in this episode: The Origin Story of AmorSui: Bridging the Gap in PPE Addressing Sustainability in PPE: A Three-Pronged Approach Challenging the Status Quo: Reusability and Public Perception Building a Brand in the PPE Industry: Trust, Quality, and Sustainability Looking Forward: Expanding the Product Line and Embracing Circular Economy The episode explores the challenges in redefining perceptions around reusable PPE, maintaining high standards of protection, and the brand's commitment to the environment through circular economy practices. Beau discusses AmorSui's approach to product design, combining performance, functionality, and recyclability. She also talks about empowering healthcare professionals through better PPE and the future outlook of the PPE industry towards sustainability. About Beau Wangtrakuldee: Beau Wangtrakuldee, Ph.D., is a multifaceted innovator who has taken a technical approach to radically drive global impact in health and safety. As the founder and CEO of AmorSui, the first global protective wear brand for circular personal protective equipment items and subscriptions, she is on a mission to protect the health of people and the planet. Beau led AmorSui to serve over 30,000 global customers and leading R&D institutions such as Harvard, the University of Pennsylvania, Lawrence Berkeley National Laboratory, Dupont, and Amgen. Today, as a Keynote Speaker, Wangtrakuldee is also promoting gender equity, inclusion and diversity, and circular innovation through talks and presentations. Learn more about Beau Wangtrakuldee and AmorSui: https://www.linkedin.com/in/beauwangtrakuldee/  https://amorsui.com/  https://www.linkedin.com/company/amorsui/ https://www.facebook.com/amorsuiclothing https://www.instagram.com/amorsuiclothing  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ consciousdesignhaus.com  Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome to your World. What Design Can do. Guest, Sarah Goldhagen, (PHD former Harvard professor) a leading voice in the emerging movement in neuro aesthetics and architectural design. Her book,  Welcome to Your World: How the Built Environment Shapes Our Lives  won a Nautilus Book Award in 2017 for its contribution to social and environmental justice, has made her a sought-after speaker; she lectures frequently and publishes widely about the effects of architecture, landscape, and urban design on human health, cognition, and wellbeing.The New Republic's architecture critic for nearly a decade, Goldhagen's criticism has appeared in the New York Times, Art in America, Architectural Record, the Chronicle of Higher Education,Prospect (UK), and dozens of other publications. She is a faculty member of the Moving Boundaries consortium, and sits on the boards of the Academy of Neuroscience for Architecture (ANFA), the Centre for Conscious Design, and on the Intentional Spaces Advisory Committee of the Johns Hopkins International Arts + Mind Lab. She recently released her first film, What Design Can Do (co-written and produced with Sarah Robinson), which premiered at the IAM Lab's Intentional Spaces Summit. 

Episode 145: The Psychology of ArchitectureHow can we use architecture and design to address loneliness, promote well-being, and foster inclusive and supportive work environments in the field?On this episode of Practice Disrupted, I am joined by Erin Peavey, an architect with a background in psychology, to explore the importance of connection, the power of healing, and the role of mental health in the culture of architecture workspaces. Erin is the Health & Well-being Design Leader at HKS and believes in incorporating research on health, well-being, and community engagement into design initiatives. First, Erin shares her journey from studying social work to architecture and highlights key takeaways from her HKS report on loneliness, titled “Connecting in Strange Times: The Antidote to Loneliness.” Erin advocates for inclusivity and diversity in the field of architecture and addresses the lack of consideration for diverse perspectives in design while providing practical solutions. Then, Erin touches on the forgotten aspects of designing for people with disabilities and discusses how to prevent burnout and overwork in the field. Erin shares her hopes for a shift towards prioritizing well-being and support for co-workers over consistent productivity.I hope that in architecture, we recognize that because we are creating spaces for people outside of the norm, we need to embody those people in the profession. When you think about who is drawn to architecture, there are heavy feelers, sensors, and people with heightened perception. We need all of the variety to bring in those perspectives and that value. - Erin PeaveyTo wrap up the episode, Erin suggests that firm leaders need to encourage their teams to create healthy spaces. She also emphasizes the value of giving hype and praise to our co-workers. Plus, Erin invites you always to seek areas for self-improvement while giving grace for imperfection and failure. Tune in next week for an episode about design crises, past and future.Guest:Erin PeaveyErin Peavey is an Architect and a Health & Well-being Design Leader at HKS. Erin's passion forcreating environments that support health, happiness, and well-being drives her evidence-based, user-centered approach to design. In her leadership role at HKS, she helps integrate research and practice to advance design for health, combat loneliness, and foster resilience across the globe.Erin is dedicated to giving back to the design for health community as a Cornell Industry Scholar, an editorial board member of the Health Environments Research and Design Journal, a Fellow with the Centre for Conscious Design, and co-lead of the Foundation for Social Connection's taskforce on the built environment.Erin was named Best Under 40 in Architecture for Health by the American Institute for Architects (2015), 40 Under 40 by Building Design and Construction (2020), a Top Young Professional by Engineering News Record (2021), and a Rising Star by Healthcare Design Magazine (2019). She delights in sharing knowledge and makes insights accessible to a wide audience. Erin uses her platform and network to advance understanding of how to design places and lives that catalyze mental well-being and belonging. Erin's work focusing on the power of place to help us live happier, healthier, more connected lives is featured on BBC, NBC-Texas Today, Psychology Today, TEDx, SXSW, Metropolis, NPR/KERA, Architect Magazine, Healthline, her own podcast, Shared Space.

Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact. This episode not only explored into Ian's 15 years of experience but also his contributions to the field through his book, The Conscious Design book, public speaking, including a pending presentation to the U.S. Senate. A must-listen for those passionate about the future of design and its role in environmental sustainability.

Earlier this year at NeoCon 2023—OFS, Imagine a Place, and IIDA hosted a lively roundtable discussion focused on sustainability, moderated by sustainability leader George Bandy. The panel featured Stacey Crumbaker, an architect and designer based in Seattle, and Paul Shahriari, founder of green building data platform ecomedes. Their conversation offered wisdom and advice for the next generation of interior designers and architects aiming to make sustainability a priority in their work.How does the next generation get involved and make changes? Building and developing a personal brand that puts you in the position to advocate for sustainable design in your current position is a great way to get involved. Make the case for conscious material choices and their impacts. Legacy mindsets are part of the problem, but designers can create a new legacy mindset—one that aims to reduce consumption and waste, not just meeting minimum requirements. Consider the full lifecycle of your specifications and be mindful of the generational impact.Designers need to redefine beauty and realign the definition with sustainability. Seek out inspiration from a diversity of spaces like food deserts (geographic areas, often low-income neighborhoods, where residents have limited access to affordable, nutritious food), not just affluent communities. We need to design with marginalized users in mind and include them in the process.Learn more about IIDALearn more about George BandyLearn more about Stacey CrumbakerLearn more about Paul Shahriari Follow Doug on LinkedIn.Click here to get your copy of Doug's children's book—Design Your World.Follow Imagine a Place on LinkedIn.