Podcasts about karthik srinivasan

It is conventional wisdom that building a personal brand is good for you. But in a tough job market, it can become your competitive advantage. Something that will set you apart. Something that will give you an edge. Something that will get you a foot in the door. But how does one build a personal brand without any work experience? Is there a way to do it without coming across as inauthentic and cringe? Where does one start?  This week's listener was exactly in this predicament. On this episode of TFTY, host Akshaya Chandrasekaran consults Karthik Srinivasan, a communications strategy consultant and author of the book Building Brand YOU. Well-known for out-of-the-box thinking, Karthik shares surprising tips that can make anyone go on their own personal branding journey. If you liked this episode, share a note with the host at akshaya@the-ken.com or take this form and tell us about your early-career problems, both big and small. We might have you on the show! Tune into to Two by Two's latest episode, 'Delhi pricked the Bengaluru bubble' on Spotify, Apple or other platforms!The First Two Years is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive business stories, deeply-reported newsletters, and a whole lot of stuff.

In today's digital age, branding has evolved into a multifaceted realm where storytelling and personal identity converge. Personal branding, particularly in the digital sphere, has become essential for individuals and businesses alike. In this exploration, we unravel the intricacies of effective branding strategies and the art of crafting authentic personal brands with Karthik Srinivasan. Join us as we navigate the dynamic landscape of branding, empowering you to create compelling narratives and meaningful connections in today's interconnected world. [00:47] - About Karthik Srinivasan Karthik is the Communication Strategy Consultant. He spent time with Ogilvy, Flipkart and Edelman. He is the author of a book titled, “Be Social: Building Brand You Online.”  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this episode of the Current Account podcast, Hamsini Karthik and Karthik Srinivasan, group head financial sector ratings ICRA, talk about retail lending. Karthik Srinivasan provides valuable insights into the trends in asset quality for both public and private sector banks, emphasising the expected improvements in the coming quarters. He highlights why private sector banks may experience slightly higher slippages. The conversation also looks at the difference between public and private sector banks in terms of lending portfolios and profitability. The episode covers the performance of retail loans and the data points that suggest a reduction in default rates. Karthik Srinivasan explains the factors behind this trend, including the use of data for underwriting, monitoring, and collections. The discussion also explores pricing strategies and the market dynamics influencing them. The need for capital raising is examined considering the growth assumptions, shedding light on the challenges and opportunities facing banks in the current financial landscape. The podcast concludes with an outlook on the future of retail asset quality and the absence of a looming bubble, at least in the near term. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message

“When I do the corporate workshops, most people start from this point of view. They are about 35 to 50. They are probably in the peak of their career-related progress, they are doing well, they can easily get their next job. It's not a big deal. They are very well connected offline or online. They've networked well, they attend industry events; perfect. Everything is going swimmingly well. My only concern or the only point that I start with is, think of personal branding as insurance. When would you take life insurance or car insurance? When things are going well; when you have money, you will take insurance.”Welcome to the Story Rules podcast - today we speak with Karthik Srinivasan, a leading communication and personal branding expert. In this conversation, we start with the habit stack that makes Karthik so productive in sharing his work online. We discuss his reading habits, content curation, simple note-taking process, reflection habits, and finally how he articulates his thoughts. The surprising takeaway – Karthik relies on the simplest of tools to ship his work. For those who are stuck figuring out the ‘best note-taking tool', the 'number one content-tagging system', or the 'ideal productivity app'... stop searching. It doesn't matter. Go with any tool. Just get started.In fact, if you are a mid-career leader who is not actively sharing specialised content on social media, a blog, or a newsletter, this episode will hopefully serve as inspiration to get started on your personal branding journey. Personal branding is not just about promoting oneself. It's about being genuine and sharing your unique knowledge and perspective with others who can benefit from it. And as Karthik says, you will be the biggest beneficiary of this effort. I loved the frame that Karthik gives of looking at personal branding as career insurance.During the conversation, Karthik and I also geek out on the evolution of advertising as a means of storytelling - especially how adverts have transitioned from being forced on viewers to being on-demand.We then discuss some common tools used in advertising, such as:- The element of surprise to hold the audience's attention, - Using emotions to form connections with the audience, - The use of framing, - Analogies and - The need to start from where the audience is. Finally, Karthik shares his nuanced thoughts on the emerging use of AI in advertising and marketing, using some relevant examples. It's a must-listen conversation for anyone keen on personal branding and modern advertising trends.Let's dive in.Show Notes:Karthik's website and profile on LinkedIn, Twitter and InstagramKarthik's talk on mastering the 9-second attention spanAds discussed in the episode:- Ad of Asian paints- Sudha Murthy thingPhonePe ad campaign featuring Alia Bhatt, Aamir Khan- Semiosis- Brooke Bond ad - Spotify ad- Birla Pipes ad- Thai ad- Rahul Dev ad- Jaguar light fittings ad- Cadbury 

Depositors' paradise? Will FY24 favour depositors as the fight for liquidity gets real? Karthik Srinivasan, group head, financial sector ratings, ICRA has the answers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message

Pure Storage recently released version 4.1 of Purity//FB, our latest software release for our unified fast file and object unstructured data platforms. We are joined by Karthik Srinivasan and Andy Kutner from the FlashBlade PM team to get an update on the latest enhancements designed to continue momentum around helping customers solve their most complex scale-out challenges with unstructured data. The duo covers new capabilities on object lock and quotas, plus file scaling enhancements, snapshot policies, and a deeper dive into TCO, environmental and security improvements. Get everything you need to know on this new release in this episode of the Pure Report. For more info on Purity//FB 4.1, go to: https://blog.purestorage.com/products/flashblade-4-1-more-performance-security-and-flexibility-for-all-flashblade-customers/

The #BoycottBollywood movement; Tata-Air India peegate; Byju's Messi mess; Mamaearth's valuation conundrum: Brands big and small, old and new, have been caught in the social media storm. Fair or not, social media is judge, jury and executioner. The biggest brands are being held accountable, brought to book and often to their knees. The impact is quick, at times far reaching and often recurring. Some are standing their ground or fighting back. What's the tangible impact of social media on businesses? How are they gearing up to tackle the constant onslaught? Is it a beast that just can't be tamed? Mugdha Variyar talks to Karthik Srinivasan, Communications strategy Consultant, Ajay Kakar, Ex-CMO, Aditya Birla Capital, Swati Bhattacharya, creative chairperson at FCB Ulka, Rajeev Masand, former film journalist, and ET's senior editor Ratna Bhushan Credits: Bollywood BreakFast, The Newspaper, NDTV, WION, MoneyControlIf you like this episode from Mugdha Variyar, do check out her other episodes - Will the digital rupee gain currency in India?, India plays bad cop to developed world at COP27, E-Bazaar Economy Lights Up and more! You can follow our host Mugdha Variyar on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief' on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That's a good universe for me to pick my top 10 ads from India in 2022! Tune in to ‘The Advertiser's Guide to the Galaxy' with me Karthik Srinivasan to know which 10 brands and ad made it to the list! Check out the ads referred to here: https://bit.ly/topads2022 You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

HUL's Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn't really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL. Check out the ads here: Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg Vim's confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI Vim ad campaign featuring Virender Sehwag: https://www.youtube.com/watch?v=CAAl3J0yKyw https://www.youtube.com/watch?v=AwY0IjoSNRk https://www.youtube.com/watch?v=h03H-e0rpCM Vim's December 2021 ad campaign: https://www.youtube.com/watch?v=6b8f3XQZZXc P&G Ariel's Share The Load campaign: https://www.youtube.com/watch?v=AIr5btESyNA https://www.youtube.com/watch?v=wJukf4ifuKs https://www.youtube.com/watch?v=8QDlv8kfwIM https://www.youtube.com/watch?v=DA64FF7MR58 Lloyd Unisex washing machine ad: https://www.youtube.com/watch?v=vOX0XrxYqpc Henkel's Pril Tamarind ad: https://www.youtube.com/watch?v=yGU34cOjQRg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more! Check out the ads here: Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ FTX: https://www.youtube.com/watch?v=BH5-rSxilxo BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059 Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI  Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8  Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)    Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.   Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more! Check out ad videos here:  SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702 Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0 Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0   Screenshots: Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9 Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda  Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Emami Kesh King recently named Hindustan Unilever's Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser's guide to the Galaxy' to know more! Ads to refer to: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully. Tune in to the Advertisers guide to the galaxy to know more! Check out the Ad here: Video: https://www.youtube.com/watch?v=1aybcJMe3qA Screenshots:  https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music  See omnystudio.com/listener for privacy information.

When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical inspection! In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others! Tune in to know more! Check out the ads here:  ACKO: https://www.youtube.com/watch?v=Pdgr8LQbXSY Policybazaar: https://www.youtube.com/watch?v=mIyEqGucNCs LIC: https://www.youtube.com/watch?v=EqcNHhsNzeA PhonePe Hindi ad: https://www.youtube.com/watch?v=ABlG3_Uy35A PhonePe South ads: Cars Tamil - https://www.youtube.com/watch?v=hdMu3UzdiDA Telugu - https://www.youtube.com/watch?v=fQoC6DliGLY Malayalam - https://www.youtube.com/watch?v=xCLn7fHjZHM Kannada - https://www.youtube.com/watch?v=L_f1v16PruM PhonePe South ads: 2-wheelers Tamil: https://www.youtube.com/watch?v=Z1dL8Snng-4 Telugu: https://www.youtube.com/watch?v=xjG3kI2WTEA Malayalam: https://www.youtube.com/watch?v=VoWKbFWW0DA Kannada: https://www.youtube.com/watch?v=55I9fOTgqQY   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn. In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement! Tune in to know more! Monster employees' LinkedIn posts before the announcement: Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg  Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg  Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really. In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations. Tune in to know more! Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc Check out the Ads here:  Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description Urban Ladder's Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM MattressFirm's Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job Simba Sleep's sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336 Sleep's snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html Amer Jaleel's LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O Britannia Good Day's Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw  Volkswagen's Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Karthik Srinivasan, renowned social media consultant and author, speaks with Sachin Kalbag on what Elon Musk's takeover of Twitter means for political discourse in particular and the evolution of social media in general. You can follow Karthik Srinivasan on twitter: https://twitter.com/beastoftraal You can follow Sachin Kalbag on twitter: https://twitter.com/SachinKalbag  Check out Takshashila's courses: https://school.takshashila.org.in/ You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. https://twitter.com/IVMPodcasts https://www.instagram.com/ivmpodcasts/?hl=en https://www.facebook.com/ivmpodcasts/ Follow the show across platforms: Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Gaana, Amazon Music Do share the word with your folks!See omnystudio.com/listener for privacy information.

The CEO of Better.com fired hundreds on a Zoom call. The CEO of HyperSocial posted a selfie of himself crying while he did it.Byju Raveendran wrote to his employees saying that he would be laying off 5 percent of them but that he was losing 5 percent of Byju, meaning himself. This was so poorly received that it became a moment in pop culture of its own. Unacademy laid off 125 people in April. In July they committed to no further layoffs. And then they laid off 350 more in November.And then Amazon laid off 10,000 employees last week. The communication was faceless, private, and clinical. It has been called inhumane.Which brings us to the question, is there a good way to lay off employees? Does such a thing even exist?In this episode of Cost to Company, Shreevar and Sneha interview Karthik Srinivasan, behemoth of corporate communications in India, to ask, are there best practices for communicating a layoff? And if so, what are they?Tell us what you'd like to hear in the next episode of CTC! Please fill this form, it won't take more than a minute. If we like your idea, you may get invited to the show too! 

Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case? In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort. Tune in to know more! Check out the Youtube video here: https://youtu.be/hsFpKlsTBZU Check out the Ad here:  Dabur Honey video: https://www.youtube.com/watch?v=POCvmwLxoms Dabur Vita ad: https://www.youtube.com/watch?v=6YTpcuRDA64 Sonu Sood's tweet: https://twitter.com/SonuSood/status/1553980587089997824 Sonu Sood's tweet screenshot: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg Sonu - Dabur timeline: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg Coca-Cola ad featuring Aamir Khan: https://www.youtube.com/watch?v=_BSAFdttpVA Cadbury's ad featuring Amitabh Bachchan: https://www.youtube.com/watch?v=PH_f6qiH-Xc   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

The recent AU Bank ad featuring Kiara Advani and Aamir Khan came under heavy fire for reimagining the tradition of the bride entering the groom's home with her right foot first. But was the ad really reimagining traditions?In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the AU Bank ad along with a few other ads to address the allegation that advertising reimagines our traditions. Spoiler alert: they do not!Tune in to know more!Check out the YouTube video here: https://youtu.be/TknnHvk0AKIAd Links:McDonald's Diwali 2022 ad film: https://www.youtube.com/watch?v=_uaJNxVXhNEBig Bazaar Diwali 2015, Paper Pataka ad film: https://www.youtube.com/watch?v=SPKfad0W97s AU Bank ad: https://www.youtube.com/watch?v=A6Ejs2cPJDkHrithik Roshan Ferrero Rosher Diwali ad: https://www.youtube.com/watch?v=CLO3w4-o8ycYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

GSK's Crocin 650 paracetamol features a "Mr. Sachin Khurana" in the print advertisements! "Mr. Sachin Khurana" is wearing a white coat, like the ones worn by doctors. So why is he 'Mr.' and not 'Dr.'?In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan explores the reason behind why GSK's Crocin names a model featured in the print ad, and why he is a 'Mr.' and not a 'Dr.' despite wearing a white coat associated with a doctor.Tune in to know more!Check out Youtube video here: https://youtu.be/rEfHTWwJyc4 Ad reference: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-jan-2022.jpghttps://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/crocin-ad-sep-2022.jpghttps://www.youtube.com/watch?v=p_nNz57RIDQhttps://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sachin-khurana-actor-scaled.jpghttps://www.youtube.com/watch?v=zVTvTHh16Pwhttps://www.youtube.com/watch?v=tZ2ky7wlxacYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Havells Fans launched their now-famous 'Hawa Badlegi' series of ads way back in 2013. After running it successfully till 2017—including running into controversies, withdrawal, and apology in 2016—the series was paused!In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the 2022 relaunch of Havells 'Hawa Badlegi' and offers his perspective on why it falls short of the brand's earlier work.Tune in to know more!Check out the Youtube Video here: Check out the ads here: 2013:https://www.youtube.com/watch?v=uQQAp92Sfr4https://www.youtube.com/watch?v=w8CzBNkQUlwhttps://www.youtube.com/watch?v=r4Ix2_-_-sghttps://www.youtube.com/watch?v=OlMlwUZ-LK02014:https://www.youtube.com/watch?v=xYeKc4saFAYhttps://www.youtube.com/watch?v=1WT9I3hA8Yshttps://www.youtube.com/watch?v=2y91EWtzz4U2015:https://www.youtube.com/watch?v=ym9jVe_ccSshttps://www.youtube.com/watch?v=bfln9jQ10Tshttps://www.youtube.com/watch?v=RGA0GoZuYRghttps://www.youtube.com/watch?v=6OREk2fEBQU2016:https://www.youtube.com/watch?v=LjeNVIxdKL4https://www.youtube.com/watch?v=IoT4KNuj6rs2017:https://www.youtube.com/watch?v=yYD8nO_P0Sshttps://www.youtube.com/watch?v=dIQTn4kkeII2022:https://www.youtube.com/watch?v=3dGpJtvAtA8https://www.youtube.com/watch?v=aFpvsN8qI3QYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Navneet Education's recent Teacher's Day campaign makes a well-intended pitch: Teachers should be able to add 'Tr.' title in front of their names, just like 'Dr.' for doctors. But, there is a problem with this communication!In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the Navneet campaign's narrative device and points to the underlying issues that pull down the impact of the intent.Tune in to know more!Check out the YouTube video here: https://youtu.be/4l_CWPHMK2ACheck out the ad here: https://www.youtube.com/watch?v=RKZgtHb7ZLcYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

What products does brand Jaquar make? Ask this question to anyone and they would say, 'Bathroom fittings'. But they have also been making lighting products since 2016!In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the evolution of how Jaquar has advertised their lighting products over the years, and why 2022 is the year they finally get it right!Tune in to know more!2016: https://www.youtube.com/watch?v=M7ELfz_ljOI2017: https://www.youtube.com/watch?v=8-nLWhraF642018: https://www.youtube.com/watch?v=JGOyQ8htAsE2020: https://www.youtube.com/watch?v=Wr_ABRrg5g42022:Home: https://www.youtube.com/watch?v=S6Wor24fga0Office: https://www.youtube.com/watch?v=a4pEqk06HmcOutdoor: https://www.youtube.com/watch?v=gAwrJvRUz94 You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Hindustan Unilever's recent Bin Boy campaign has the right intention, a good emotional pull, and an engaging script. But it uses a stretched logic that hardly does justice to the social responsibility message it purports to communicate.In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the recent public service message from Hindustan Unilever and offers perspective on seeing it beyond its easy emotional appeal.Tune in to know more!Check out the YouTube video here: https://youtu.be/i4hyxpA2s04 Bin boy: https://www.youtube.com/watch?v=uMd8pHjab-MTata Solar: https://www.youtube.com/watch?v=fC4z5x3g2mU You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )Blog: ( https://beastoftraal.com/) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021! The character has since become extremely popular and familiar, even outshining the Swiggy brand to some extent!That's precisely why brands other than Swiggy have started approaching the gulab jamun uncle!In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at gulab jamun uncle looking beyond Swiggy and other similar examples of characters popularized by one brand moving beyond that brand!Tune in to know more!Check out the YouTube video here: https://youtu.be/Fg2QYTaNu28 Advertisements link: - Shubh Aarambh TV Commercial: https://bit.ly/3BD7hOb- Airfone Ad:https://bit.ly/3C0btsD- Trivago: https://bit.ly/3BD7oJB- Paytm: https://bit.ly/3qZg08w- Swiggy:https://bit.ly/3DGEXNlhttps://bit.ly/3R3SbXHhttps://bit.ly/3DJMECphttps://bit.ly/3qVwM8ohttps://bit.ly/3BtuL88https://bit.ly/3C0bGMn- Dr Trust: https://bit.ly/3xKjPSB- ZunPluse: https://bit.ly/3BXElSo- Vadilal - https://bit.ly/3QX9lpSYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space.Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | InstagramDo visit his blog 'Beast of Traal'.Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.

USHA Grinders recently came up with an ad film for their tie-up with the Mithali Raj biopic, Shabash Mitthu. The highlight of the ad was the pun, 'Better Batter'. The grinders make 'better batter'. Mithali Raj is a 'better batter'. Get it?Cringed?Yeah, I did too.But there's more to question and observe.In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan analyses USHA Grinders' 'Better Batter' ad and looks at it from the lens of gender stereotypes in advertising!Tune in to know more!Check out the YouTube video here: Advertisements link: 1. https://www.youtube.com/watch?v=jssQPUaBPtc&ab_channel=Usha2. https://www.youtube.com/watch?v=e6gfaMlsuT43. https://www.youtube.com/watch?v=QQWvxKdUgik&ab_channel=LiebherrAppliancesIndia4. https://www.youtube.com/watch?v=h03H-e0rpCM&t=1s&ab_channel=VimIndiaOfficialYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Of all the things that affect your body language, add a new one - the banian and underwear you wear! Yes, Dixcy Scott's recent campaign made by TBWAIndia presents an interesting concept and delivers it very well too! In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan analyses the recent Dixcy Scott ad that has actor Rahul Dev walking into conversations of others wearing only his underwear... but for a very good reason!Tune in to know more!Check out the YouTube video here: https://youtu.be/FU64kO41TFE Advertisement links:DIXCY SCOTT: https://www.youtube.com/watch?v=c7llHwHNxN0&ab_channel=DixcyScottDIXCY SCOTT: https://www.youtube.com/watch?v=OBhvy9tBAMc&t=2s&ab_channel=DixcyScottDIXCY SCOTT:https://www.youtube.com/watch?v=ufYGTk7Qy5E&ab_channel=DixcyScottLUX COZI: https://www.youtube.com/watch?v=XFrTGkYKMaQ&ab_channel=LuxInnerwearYou can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

In most toothpaste advertisements, we come across models who are conventionally good-looking, photogenic and advertising-approved with well-aligned white teeth.For the 2022 ad campaign, Colgate chose Dolly Singh, Prarthana Jagan and Toshada Uma as their brand ambassadors, going beyond the conventional expectation.Tune in to this episode of ‘The Advertiser's Guide To The Galaxy' with Karthik Srinivasan to find out how Colgate tried to break the conventional beauty standards but failed in a few waysCheck out the YouTube video here: https://youtu.be/p4dRMp-Q900Colgate's advertisement links: 1. New Colgate Visible White O2, a teeth whitening revolution, that whitens teeth in just 3 days2. https://www.youtube.com/watch?v=xSjbP3PI5wc3. https://www.youtube.com/watch?v=n_b9EZMbVfQ You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Episode #807You may think that having a personal brand is not important, but that'll change by the end of this episode!In today's episode of #TheHabitCoach podcast, Ashdin Doctor is joined by Karthik Srinivasan, a communications consultant, and the host of the podcast 'The Advertisers Guide To The Galaxy'. He has also written a book on personal branding, called the 'Be Social: Building Brand YOU Online'.They talk about the importance of personal branding and how it can carve out a unique aspect from your personality for the world to consume. Tune in, to find out more!You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to 'The Advertisers Guide To The Galaxy' here - https://ivmpodcasts.com/ivm-show/the-advertisers-guide-to-the-galaxy-6305ba5d688a5a108b3ab3b7You can but Karthik Srinivasan's book here - https://www.amazon.in/Be-Social-Building-Brand-Online/dp/9388689755You can watch the full video episodes of The Habit Coach Podcast with Ashdin Doctor here: https://www.youtube.com/channel/UCJLdd6v64eA650G1bwNrBkAYou can also check out Ashdin's Linktree Page here: https://linktr.ee/awesome180Check out the Awesome180 website: (http://awesome180.com/ )You can follow Ashdin Doctor on social media:Twitter: ( https://twitter.com/Ashdindoc )Linkedin: ( https://www.linkedin.com/in/ashdin-doctor/ )Instagram: ( https://www.instagram.com/ashdindoc/)Facebook: ( https://www.facebook.com/ashdin.doc.9 )Send questions to Ashdin Doctor for The Habit Coach Hot Seat on this link : (https://forms.gle/13vgf4MAk7zYKBd38 )You can listen to The Habit Coach Kannada Podcast here: (https://ivm.today/3j0Libf )You can listen to this and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Episode #805Advertising has played a huge role in the way the modern society has been formed. Especially in the way consumers have created habits in today's day and age where we're constantly bombarded by advertisements. In today's episode of #TheHabitCoach podcast, Ashdin Doctor is joined by Karthik Srinivasan, a communications consultant, and the host of the podcast 'The Advertisers Guide To The Galaxy'. They discuss how advertisements have shaped the habits of consumers and affected them, both negatively and positively.You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to 'The Advertisers Guide To The Galaxy' here - https://ivmpodcasts.com/ivm-show/the-advertisers-guide-to-the-galaxy-6305ba5d688a5a108b3ab3b7You can watch the full video episodes of The Habit Coach Podcast with Ashdin Doctor here: https://www.youtube.com/channel/UCJLdd6v64eA650G1bwNrBkAYou can also check out Ashdin's Linktree Page here: https://linktr.ee/awesome180Check out the Awesome180 website: (http://awesome180.com/ )You can follow Ashdin Doctor on social media:Twitter: ( https://twitter.com/Ashdindoc )Linkedin: ( https://www.linkedin.com/in/ashdin-doctor/ )Instagram: ( https://www.instagram.com/ashdindoc/)Facebook: ( https://www.facebook.com/ashdin.doc.9 )Send questions to Ashdin Doctor for The Habit Coach Hot Seat on this link : (https://forms.gle/13vgf4MAk7zYKBd38 )You can listen to The Habit Coach Kannada Podcast here: (https://ivm.today/3j0Libf )You can listen to this and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Do you recall any advertising campaign by a dry fruits brand? What do you think they usually focus on? Nutrition value and health benefits?But Happilo decided to break this rule and go all nuts in their ad campaign. In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan analyses the most bizarre ad campaign by Happilo, that was aired during the IPL 2022. He talks about how Happilo has nailed the first step in advertising and smashed every category template that was held dear by brands in their category. Tune in to know more!Check out the YouTube video here: https://youtu.be/p4dRMp-Q900 Happilo advertisement link:Dial up the josh with Happilo | Don't Do NothingAaj Society Main kya ho raha hai ?

On Cock & Bull today, we are joined by Karthik Srinivasan, Amit & Silverie. Today Cyrus is talking about change and why he thinks repeating the same old stuff is stupid and irritating. In the show: Karthik introduces us to his brand new podcast -  The Advertiser's Guide To The Galaxy. Karthik, along with the other panelists, decodes some of the Ads that have come out from the Indian Ad Space, and they also talk about how Ads work in general. Topics discussed by the panel were: Zomato apologizes for Hrithik's Mahakal thali ad, Rs 5,000 Fine For India-Pak Match Watch Parties, Over 13,000 Schools Accuse Karnataka Government Of Corruption, and Noida Supertech twin tower demolition 100% successful. Tune in for this and much more!Check out Karthik's Podcast, The Advertiser's Guide To The Galaxy : https://ivm.today/3PVru6OCheck out Cyrus Says merch:ivm.today/3PLKo1mYou can follow Karthik on Instagram at @beastoftraalYou can follow Amit on Instagram at @doshiamitYou can follow Antariksh on Instagram at @antarikshtStream the podcast on major platforms like Spotify, Apple Podcasts, & Google PodcastsDo send in AMA questions for Cyrus by tweeting them to @cyrussaysin or emailing them at whatcyrussays@gmail.comDon't forget to follow Cyrus Broacha on Instagram @cyrus_broacha (https://www.instagram.com/cyrus_broacha)In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussaysYou can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: https://ivm.today/android or iOS:https://ivm.today/ios

The electric two-wheelers are the best options to move toward a sustainable lifestyle. But how do we trust these products when there is no one telling us how safe they are? Especially after the incidents of electric scooters going up in flames. While all the brands decided to remain silent, Ather had something different in mind! Tune in to this episode of ‘The Advertiser's Guide To The Galaxy' with Karthik Srinivasan to find out how ‘Ather Energy' decided to address the burning issue using punchy humor and managed to communicate how ‘cool' their batteries are!Check out the Ad here: Ather Energy: Our batteries are cool. This video is even coolerUnion Carbide: Union Carbide - "Chick"Corning's Vision cookware:80s Commercials - Visions CookwareCheck out the YouTube video here: https://youtu.be/C_uaFmq9X7ACheck out Karthik Srinivasan's blog here: https://beastoftraal.com/You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

There are critics for almost all other mainstream/popular forms of art in India - movies, music, theater, etc. But what about advertising?People usually have opinions about it but no one really talks about it. And with them becoming more thoughtful and multi-channeled, one is exposed to them across platforms and they leave an imprint on the mind. Here's where our host Karthik intervenes- to offer perspectives to think more deeply about advertising, by treating it as a combination of art and business and to gain insight and not let any miscommunication happen. Come see advertising from a whole new perspective with Karthik Srinivasan.Coming soon on the IVM Podcasts network!Check out Karthik Srinivasan's blog here: https://beastoftraal.com/You can follow Karthik Srinivasan on social mediaLinkedIn : ( https://www.linkedin.com/in/karts/ )Twitter: ( https://twitter.com/beastoftraal )Instagram: ( https://www.instagram.com/beastoftraal )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Apple Podcasts, JioSaavan, Gaana, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

Karthik Srinivasan is a marketing commentator, solopreneur and personal branding consultant. He is a top Linkedin voice on all things marketing, and has incisive and insightful takes on brand storytelling from across the globe. He is also helping others build their personal brands and make their voices more heard. For all budding young marketers & brand builders out there, this one is a no-miss episode! Hope you enjoy it. If you like this conversation, don't forget to subscribe, and please rate the podcast on Google podcasts, Apple, Spotify, YouTube or wherever you listen to it. Thank you and let's get started. Timestamps: 1:13 Intro + How he got into marketing. 6:46 The evolution of marketing and communications. 12:00 What do marketers usually get wrong? 14:47 Writing regularly, creating a writing process. 20:23 Journey as a solopreneur. 32:53 Long format vs short format storytelling. Brand vs performance marketing. 39:00 Favourite books. 45:21 Interesting personalities on social media. 46:34 Closing questions. Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.

Build your dream on Oracle Cloud - Interview with Pijush Mukherjee from Oracle and Karthik Srinivasan from Ziksu.About our Guests:  Pijush Mukherjee from Oracle https://www.linkedin.com/in/impijush/ Pijush is a Technology leader with 2 decades of experience in business development, partner management, consulting, solution and delivery management of digital transformation initiatives across industries. - Working as Head of Digital Natives, he and his team are helping Fintechs to grow their business in APAC, partnering with OracleOracle Fintech InnovationNext-generation cloud from Oracle, with industry-leading solutions such as open banking APIs, Pre-configured blockchain, autonomous database and many more , provides an ecosystem and platform to help drive innovation. Banks & fintechs can deploy the industry's most comprehensive set of  cloud solutions for financial domains to test out solution hypotheses, roll out MVPs and scale fast, reducing the deployment time and cost significantly. Fintechs around the world have joined Oracle for Start-ups or the Oracle Partner Network to help accelerate their growth leveraging Oracle's world-class platforms and ecosystems.Karthik Srinivasan from Ziksu https://www.linkedin.com/in/karthik-srinivasan-z25/ Karthik Srinivasan, Founder and CTIO of Ziksu, has responsibility for the strategic direction for Ziksu and its product portfolio. Karthik has over 17 years of professional experience working across Australia and APAC region. Karthik has had stints in varied capacities with banks and global technology organisations. His area of expertise lies in the convergence of financial services and technology.Ziksu, is an Australian fintech that offers a suite of digital financial products for Retail and Business customers. Ziksu has developed a fully digital, 100% mobile only product, Scan n Pay, that delivers a third alternative for instore payments using QR codes with real-time settlements. A single, seamless, and easy to use app for merchants and personal consumers. Ziksu's provisional goal of financial services for every Australian is to be convenient, accessible, and affordable.Key Points discussed during this interview:•            Overview of Ziksu•            What problem does Ziksu solve for?•            Who are Ziksu's customers?•            Team size, number of customers, growth•            How is Oracle helping Ziksu?•            What is Oracle's interest in fintech?•            Thoughts on technology selection – especially ‘Scan & Pay' vs ‘Tap & Pay' – including features, scale up costs•            Why did Ziksu choose Oracle Cloud?•            Experience of Oracle to date•            Why is Oracle different? Oracle's Deep Roots in Financial Space•            Global Presence supporting India and APAC expansion Plans

As we feel settled into 2022, Varun & Suchita talk about some interesting acquisitions and fundings, like that of Activision Blizzard by Microsoft, and The Label Life's by GOAT Labs. They discuss Ashneer Grover taking a break, Airbnb CEO experimenting with the digital nomad life, Tata's foray into digital payments, etc. In the short segment, Suchita takes up the Beauty & Personal Care industry while Varun explains Instagram's newer initiatives for creators. For the Deep Dive segment, Karthik Srinivasan joins us on the episode. He is a communications consultant who analyses brand communication & marketing initiatives and has the best insights. They discuss personal branding and reputation, brand stories, woke culture, publicity, regional content, and much more. He also highlights some well-known campaigns, audience reactions, and why some get the bouquets and some get the brickbats. Karthik S. can be found across social media as @beastoftraaland his website (https://beastoftraal.com/)You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram athttps://instagram.com/varunduggiFollow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram athttps://instagram.com/suchitasalwanListen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS.

People Who Matter, Season 3 is an exclusive podcast show for professionals, entrepreneurs, and start-up enthusiasts.Catch Brand Guru and Consultant, Karthik Srinivasan spill the beans on the ways and strategies one can use to reinvent as a Brand and importance of Self-brand. The podcast show is hosted by Bhargavi Swami, one the top podcasters in India. She is the CEO of an HR consulting company, Excel Corporation, and founder of BPlogs, a podcast content generating company.The worldwide pandemic has been the most challenging time for people and companies to navigate through. Reinvention in all spheres of life is the need of the hour. The People Who Matter podcast shares the perspectives, strategies, and future predictions from the experts, thought leaders, and influencers on the road ahead and the "next normal".

A look back at A R Rahman of 90s with popular music blogger and Rahman super-fan, Karthik Srinivasan. We revisit 16 songs from 90s, curated with the singular goal of showcasing what made Rahman of 90s so unique and special.  The collection includes songs in Tamil, Hindi, Telugu and Malayalam. We've tried to stay clear of Rahman anthems in the interest of maintaining a HIGH 'discovery factor' for most listeners.  We also chatted about everything from our first impressions of Roja to Rahman's legacy. Karthik helped us unpack Rahman's generational impact, and how back in the 90s, he repeatedly and consistently broke away from every existing film music idiom. Join us as we relive the magic of 90s Rahman! Youtube playlist of songs: https://youtube.com/playlist?list=PLXTNf8QAYPO7_FqWbQmh_-0Kffiui2vXfKarthik's music blog: https://milliblog.comFeedback/comments/questions: loveofcinemasf@gmail.comCredits:Produced and hosted by: Himanshu Joglekar (@loveofcinemasf8)Editor: Devika JoglekarMusic: Nakul AbhyankarCopyrights © Love of Cinema 2022Support the show (https://www.paypal.me/LoveOfCinema)

On this episode, Cyrus is joined by the amazing Karthik Srinivasan, Communications Strategy Consultant and Author of the book 'Be Social: Building Brand YOU Online'. Karthik and Cyrus talk about the popularity of idli, how Karthik started out, how he used to stammer very badly in school while talking, why he chose a career that would force him to address his stammer, doing B.Com in college, how he became a social media expert, winning the gold at 'Socialathon India', the Amazon and Swara Bhaskar issue, the UP government and Yogi Adityanath's propaganda, Tanishk employees getting online and offline threats because of their 'secular' ad a few months back, and lots more.Also, subscribe to Cyrus' YouTube channel: https://youtube.com/channel/UCHAb9jLYk0TwkWsCxom4q8AYou can follow Antariksh on Instagram @antariksht: https://instagram.com/antarikshtDo send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at whatcyrussays@gmail.comDon't forget to follow Cyrus Broacha on Instagram @BoredBroacha (https://www.instagram.com/boredbroacha)In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussaysYou can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios

Karthik Srinivasan is one India's leading Communications Strategy Consultants and an Expert in the field of Personal Branding. In this episode, Karthik speaks to Swami about how he discovered and fell in love with Advertising, his views on Best Practices related to building Personal Brands, and his latest book, “Be Social: Building Brand YOU Online”.

In this episode we dive into one of the first true fusions of Carnatic and western classical music to come out of India - Ilaiyaraaja's 1986 independent album How To Name It. We discuss the context for the album and what may have been Raaja's artistic intent in attempting this album. Additionally we dive deep in to 2-3 specific pieces and what Raaja has been able to achieve in terms of composition there. Topics Covered: What was perceived as fusion at the time How To Name It was released? A detailed breakdown of the title track and what it achieves in terms of melding the Carnatic and Western classical forms What is fugue and why did Raaja choose this form for a piece in the album? What was Raaja's artistic intent in pursuing this effort? How has the album panned out in an overall evaluation and would it be different if done now? Participants: Mahesh Deepauk Bala Chidambaram Musical References East meets West Veedu BGM Simhendra Madhyamam Shanmugapriya Marainthirunthu Paarkum Raajathi Raaja Kaathal Kasakkuthayya Art of fugue The How To Name It Album Image courtesy Karthik Srinivasan for Vijay TV

Karthik Srinivasan, Director of Finance at Chargebee I chat with Karthik about: His career journey starting at Tata Consultancy Services after getting your CA in India, to becoming the Director of Finance at Chargebee. Chargebee — what the company does and what its all about. The benefits and challenges to offering customers various local currencies pricing options, in addition to monthly and annual plans and how do to take into account fluctuating foreign exchange risk from a cash flow perspective. The concept of value based pricing models and why Chargebee charges an overage fee. The importance of the finance function at a company like Chargebee. At Chargebee, Karthik is responsible for managing the company's financial operations, FP&A, tax management and legal. Prior to Chargebee, he served as the Head of Finance at Olam Information Services managing the finance for their global IT/ITES function from scratch. Having started off his career at Tata Consultancy Services, and a brief stint in Singapore managing the subsidiary finance for the APAC region, he has played a pivotal role in cost consulting as part of the CFO's office and also laying the foundation for cross-border finance within a fintech company. He has over 15+ years of experience in Tech finance embracing various roles across different streams including financial consolidation, pricing, cost management, consulting, international finance and taxation. He holds a Chartered accountant degree from the Institute of Chartered Accountants of India. Besides his work, he is actively committed to working as a volunteer in a nonprofit organization in the field of culture, arts, and religion. --- Send in a voice message: https://anchor.fm/backbone/message

Communication consultant Karthik Srinivasan joins Karthik Nagarajan to discuss social media branding. They also talk about: The platform-based difference in communication across various platforms The impact of social media on building brand identity The frequency of brand communication on various social media platforms Their mutual respect for Anand Mahindra when it comes to personal branding ...and more. Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/). You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/