The Pure Report

In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent data classification, threat detection, and automated remediation are changing the cybersecurity landscape – and why the foundation of effective security starts with how your data is stored and classified. This episode takes listeners from Varonis's fascinating origin story (involving disappearing high-resolution ocean floor images) to the cutting-edge of modern cybersecurity practices. Nolan breaks down Varonis's comprehensive platform that creates visibility and control over data access, while Jason explains why Pure Storage provides the ideal foundation for these security solutions. Learn how real-time threat detection, user behavior analytics, and automated remediation aren't just buzzwords but essential components of modern data protection strategy. As AI-powered threats continue to evolve, this conversation offers practical insights into how organizations can stay ahead of bad actors through strategic partnerships and integrated solutions. Discover why streamlined SecOps and robust data classification are becoming table stakes for business continuity, and get a preview of what's next in the Varonis-Pure partnership. Whether you're a CISO, IT administrator, or business leader concerned about data protection, this episode delivers actionable intelligence on safeguarding your organization's most valuable asset: its data.

Discover great management capabilities with Pure SE Scott Nalawaniec, a former Pure customer and now a seasoned Systems Engineer from Portland. We dive deep into the world of Pure Storage's management platform, Pure1, and look at Scott's 5 favorite capabilities that make managing arrays a breeze. We first reflect on our recent Sales Kickoff, and then Scott shares his expertise on simplicity and the evergreen nature of non-disruptive upgrades that have become foundational to Pure's offerings. Then we jump into Scott's favorite management and automation features - from VM Analytics that helped Scott identify problematic virtual machines across 17 appliances as a customer to the game-changing Self-Service Updates that have transformed how customers approach array updates. Scott takes us on a journey through Pure1's evolution, highlighting the powerful Appliance Genealogy feature that maps hardware histories like "a giant family tree" and Performance and Capacity analytics that provide crucial trending data. We'll also explore emerging capabilities in sustainability monitoring and the detailed Session and Audit Log that recently helped a customer track a potential security threat. Scott's enthusiasm for Test Drive as a demonstration tool rounds out this comprehensive look at the latest management capabilities. Whether you're a Pure Storage veteran or just curious about next-generation storage management, Scott's firsthand experiences offer valuable takeaways for IT professionals at every level. This episode showcases how Pure1 continues to innovate while maintaining the simplicity and innovation that users have come to expect from Pure Storage solutions.

In this episode of the Pure Report, we welcome Valerie Harrison, Principal Technologist at Pure Storage, for an in-depth exploration of technology transformation in cloud, AI, and the automotive industry. Valerie shares her fascinating career journey from Google to Pure Storage, revealing how her diverse experiences have shaped her perspective on cloud adoption, AI implementation, and the critical role of effective data management. The conversation provides valuable insights into when cloud solutions make strategic sense and how companies can avoid vendor lock-in while still leveraging the best technologies for their specific use cases. Our discussion takes a deep dive into how AI is revolutionizing the automotive sector, examining the divide between traditional approaches and new subscription-based models. Valerie illuminates how car manufacturers are utilizing unstructured data growth, synthetic data creation, and telemetry information to enhance customer experiences and develop advanced features. Listeners will gain a clear understanding of how storage and data management serve as the common thread to success in these initiatives, with specific examples of how Pure Storage is enabling manufacturers and suppliers to manage massive data requirements for everything from factory operations to customer-facing innovations. The episode concludes with a thoughtful examination of women's experiences in the tech industry, with Valerie candidly discussing barriers to career development and the importance of representation. She shares practical advice from her talk at a Google conference about getting your voice heard in intimidating environments and discusses her mentorship work with a local university. This segment offers valuable perspectives on addressing skills gaps in tech through greater inclusion of talented women, particularly in underrepresented areas like cybersecurity, and highlights initiatives like Pure Storage's Women's ERG that are working to create positive change.

Make time to take an extraordinary deep dive into the complex world of public sector technology leadership, featuring Jim Weaver, a veteran Chief Information Officer with an impressive track record across multiple state governments and now Pure's National Strategic Advisor for Public Sector. Our conversation unpacks the critical challenges and transformative opportunities facing IT leaders in an era of unprecedented technological complexity, from cybersecurity threats to the revolutionary potential of artificial intelligence in government operations. Drawing from Jim's extensive experience leading technology strategies in North Carolina, the state of Washington, and in Pennsylvania, Weaver offers a rare behind-the-scenes perspective on how modern governments are architecting resilient, secure, and innovative digital infrastructures. We examine the intricate balance between risk management and technological advancement, revealing the strategic thinking required to protect sensitive public data while simultaneously leveraging cutting-edge technologies to improve government services and operational efficiency. Beyond technical insights, this episode provides a compelling narrative about leadership, innovation, and the human element of technology. Develop an understanding of how dedicated IT professionals like Jim Weaver are working to safeguard critical infrastructure, navigate complex cybersecurity landscapes, and drive meaningful digital transformation in the public sector. From ransomware prevention to AI implementation, Weaver shares candid stories and strategic insights that demystify the high-stakes world of government technology management.

In the ever-evolving landscape of cybersecurity, traditional defense mechanisms are proving increasingly inadequate against sophisticated cyber and ransomware attacks. The latest collaboration between Pure Storage and Superna represents a groundbreaking approach to data protection, introducing the revolutionary concept of CyberStorage - an active defense strategy that goes beyond reactive measures to prevent cyber threats at their inception. Featuring insights from Jason Walker of Pure Storage and Alex Hesterberg, CEO of Superna and former Pure pre-IPO employee, the conversation provides a roadmap for organizations seeking to fortify their cyber defenses. This podcast explores the critical gap between traditional data protection and modern cybersecurity, offering listeners an in-depth look at how innovative technologies can strengthen an organization's security posture. By focusing on prevention, early detection, and automated response mechanisms, Pure Storage and Superna are redefining how businesses can protect their most valuable asset: their data. The discussion delves into practical solutions that not only block potential attacks but also provide comprehensive analytics and recovery capabilities. From understanding the devastating impacts of ransomware to exploring cutting-edge technologies like FlashBlade and advanced detection capabilities, this podcast offers listeners a strategic perspective on protecting their digital infrastructure in an increasingly hostile cyber environment.

Jump into the latest Purely Cloud Guest Series episode featuring Pure's Kyle Grossmiller in an engaging conversation with Microsoft AVS Solution expert Husam Hilal. This episode explores how Azure VMware Solution (AVS) represents one of the most significant collaborations in cloud computing, enabling organizations to seamlessly extend their VMware environments into Microsoft Azure. In this episode, dive deep to explore both the strategic vision and practical implementation challenges of this groundbreaking service. From its origins as a collaborative effort between former competitors to its current status as a critical hybrid cloud enabler, Husam guides us through the evolution of AVS with insights only an insider could provide. The conversation examines how AVS solves fundamental challenges for enterprises with significant VMware investments, allowing them to leverage Azure's global footprint without rearchitecting applications or disrupting operations. Husam shares real-world deployment scenarios and addresses one of the most common challenges customers face: vSAN storage limitations that can force over-provisioning of compute resources. He unpacks innovative solutions like Pure Storage Cloud and Cloud Block Store that disaggregate storage from compute, potentially saving organizations significant costs while optimizing resource utilization. Looking toward the horizon, Husam and Kyle provide a glimpse into upcoming AVS innovations that promise to reshape hybrid cloud strategies. Whether you're an IT decision-maker evaluating migration options, an architect designing hybrid solutions, or a VMware professional expanding your skillset, this episode offers practical advice for navigating the convergence of traditional virtualization and modern cloud platforms. Husam's unique perspective bridges technical details with business value, making complex cloud concepts accessible and actionable.

In this fourth installment of the Purely Cloud Guest podcast series, Ondrej and team delve deeper into the technical specifics of Pure Cloud Block Store (CBS). After covering the foundational aspects in previous episodes—from Pure Storage's market impact to the cost advantages of CBS through data reduction techniques and egress cost management—we now turn our attention to the architectural nuances and recent innovations that differentiate CBS in both AWS and Azure environments. This episode's special guest, Shruti Gupta, joins to explore the improvements that make CBS stand out, including non-disruptive upgrades, flexible capacity management options, and the introduction of multitenancy capabilities. They unpack the significant benefits of Fusion for fleet management and discuss the always-on encryption features that ensure data security. Additionally, they explore the introduction of comprehensive data protection strategies available with CBS, examining how replication capabilities balance recovery objectives with total cost of ownership considerations. As the episode concludes, they highlight recent platform-specific enhancements for CBS and preview upcoming episodes focusing on specialized use cases including data replication, disaster recovery, and leveraging CBS for development/testing environments and analytics workloads in the cloud. Whether you're already using Pure Storage solutions or exploring cloud storage options, this technical deep dive offers valuable insights into optimizing your cloud storage architecture.

In the latest episode of Pure Report Unplugged, the team dives into the exciting world of TechSummit Season 3 with JD's announcement of new focus areas including the Pure Storage Platform, Real-Time Enterprise File and Object services, and customer success stories from the field. The tour kicks off in Calgary, Alberta before moving to San Diego, Toronto, Atlanta, and more locations, with Andrew scheduled to appear at the inaugural Calgary event. Listeners also get insight into the team's behind-the-scenes work, from Andrew's enablement initiatives and bootcamp development to Rob's journey in production for Sales Kickoff, plus news about upcoming video podcasts and an updated web landing page. The episode's Pure News Roundup covers significant company developments, including Andrew's commentary on the enhanced Partner Program and JD's updates on Fusion features like simplified management, presets, and automation improvements. The team emphasizes the "Subscription to Innovation" philosophy available on version 6.8, discussing how security challenges and cloud technologies are transforming update strategies toward more resilient architectures. Rob also shares exciting details about Accelerate registration opening February 18th in Las Vegas at Resortsworld, highlighting expanded offerings based on attendee feedback such as more hands-on labs, customer speakers, community meetups, and certification opportunities. The Tech News Roundup segment explores fascinating AI advancements from Deepseek, Grok3, and Glean, alongside Oxford scientists' claims about quantum teleportation, drawing a nostalgic connection to Willy Wonka's Mike TeeVee character. The episode concludes with practical tips, including JD's guide to building a Pure LED wall panel using Nanoleaf Shapes Triangles with HomeKit compatibility and Pure Orange (Hex #FE5000), plus Andrew's highlight of the Genealogy View feature in Pure 1, complete with a customer anecdote about demonstrating cost savings to finance teams.

The Purely Cloud guest podcast series is back for 2025 with a new episode diving deep into Cloud Block Store (CBS) for Azure. In this episode, Vaclav and Ondrej dive deep into this subject, offering a comprehensive architectural overview that distinguishes it from traditional cloud storage solutions. The hosts explore the unique aspects of CBS, including its virtual storage array running Purity OS, Azure Marketplace distribution, and managed application model. They break down the technical specifics, examining controller configurations, disk configurations, and the nuanced differences between Ultra and PremiumV2 disk technologies. The discussion extends to critical deployment considerations, network architecture, and best practices for implementing CBS in Azure environments. Vaclav and Ondrej delve into key technical elements such as resiliency through RAID-HA and network subnet segregation. They also compare generational models (V10 and V20), discuss capacity points, and provide insights into pre-deployment checks and deployment methods, including portal, CLI, and infrastructure-as-code approaches like Terraform and Bicep. The episode offers a technical deep-dive for storage professionals and cloud architects looking to understand the intricacies of Pure Storage's cloud storage solution in the Azure ecosystem.

Technological acceleration fueled by AI continues so it makes sense to ask our annual prediction provider - Shawn Rosemarin, VP of R&D at Pure Storage - to deliver his annual technology predictions podcast and look back on 2024. As always, he brings his unique industry perspectives, drawing from deep experience and keen observational skills to unpack the technological trajectories that will shape our world in 2025. The podcast delves into key emerging trends and a review of 2024 predictions and what's challenging with each: from the transformative potential of AI and large language models becoming personal strategic advisors to the emerging "Edge Wars" between telecommunications, hyperscaler, and networking vendors. Rosemarin goes beyond mere technological speculation, examining the critical intersections of innovation with ethical considerations, regulatory landscapes, and sustainable development. His insights reveal how technological advancement is not just about cutting-edge capabilities, but about creating responsible, inclusive, and forward-thinking solutions. Listeners will be treated to a comprehensive exploration of 2025's technological frontier, spanning topics like multi-cloud architectures, cybersecurity challenges, quantum preparedness, and the crucial role of talent development in driving innovation. Rosemarin's approach is both strategic and human-centric, emphasizing that true technological progress is measured not just by technical achievements, but by its capacity to solve real-world problems, enhance human capabilities, and contribute to a more sustainable and interconnected global ecosystem.

We finally chased down the smart and savvy Rob Quast, Principal Technologist at Pure, to discuss the latest trends in the tech world around AI, Networking and Cloud storage. Our conversation kicks off with Rob's journey, from his time at ePlus and working in sys admin roles, to a memorable experience at Pure's NYC Accelerate event where he saw the stock exchange firsthand. We touch on the various aspects of a PT's role, including Rob's experience showing demos and helping customers understand complex solutions. Our conversation shifts to some of Rob's most passionate work, including involvement in a large AI solution for Coreweave. He walks through the intricacies of a massive deal and how it required close collaboration with the product management team, post-validation work, and strategic networking. Rob also shares insights from a hyperscaler win for Pure Storage, explaining what "hyperscaler" means and how they're used in the industry. We dive into the technical details of large AI deals, such as GPUDirect, and discuss how Pure can better connect with networking professionals. A key theme here is the intersection of data storage and networking, with Rob revealing why NVMe TCP is a game-changer for the future of cloud infrastructure, particularly when compared to technologies like Infiniband. We close with conversation looking toward the future, exploring the realities of cloud storage and hybrid cloud solutions, and what customers are trying to achieve and the challenges they face. The episode wraps up with a focus on object storage, where Rob discusses how Pure Storage's Fusion platform helps manage global namespaces and facilitates multi-tenant cloud environments.

Happy 2025 from the Pure Report! Jump back in for an engaging conversation with Joey Clark, Principal Technologist at Pure Storage, as he shares his unique journey from monitoring power grids in the Southeast to becoming a storage industry veteran. With nine years at Pure Storage under his belt, Joey offers fascinating insights into the company's evolution from its "pirate" startup days to its current position as an enterprise storage innovator. In this episode, we dive deep into the pressing challenges facing today's enterprise customers, including the complexities of cloud adoption, the growing importance of power efficiency in data centers, and the reality behind AI hype. Joey brings his real-world experience working with major enterprise accounts to discuss how organizations are leveraging technologies like Pure Fusion for automation and the innovative //E Family for long-term data retention. The conversation wraps with Joey's perspective on Pure Storage's latest portfolio expansions, including the FlashBlade//S100, FlashArray//C20, and enhanced file services. Whether you're a storage administrator, IT decision-maker, or technology enthusiast, you'll appreciate Joey's candid insights on enterprise storage trends.

Join Matt Bradford and Don Poorman as they help me unpack an incredible year of technological advancement at Pure Storage, taking listeners on a thorough journey through our most groundbreaking announcements and product developments. From hardware innovations like the FlashArray//C20 to cutting-edge cloud solutions and AI reference architectures, this episode offers an insider's perspective on how Pure continues to push the boundaries of data storage and management. Traveling through key solution areas including hardware, cloud, cybersecurity, AI, and digital experience, Matt and Don provide expert commentary on game-changing developments. Highlights include the expansion of Pure Storage Cloud for AVS, exciting enhancements to DRaaS, the transformative OVX reference architecture for AI initiatives, and the introduction of Pure1 assessments that are reshaping how enterprises approach technology evaluation and implementation. Beyond the technical details, this episode celebrates Pure Storage's commitment to customer-driven innovation and continuous improvement. From the launch of Pure Skill's new subscription-based learning platform to the expansion of Evergreen subscriptions and the intriguing glimpse of an AI Copilot, Matt and Don paint a vivid picture of a technology company relentlessly focused on solving real-world challenges and empowering digital transformation. Whether you're a Pure Storage enthusiast, a technology professional, or simply curious about the latest in data infrastructure, this year-in-review episode is a must-listen.

It's Wednesday morning and that means another edition of the Purely Cloud Guest Series featuring co-host Ondrej Bursik and the Cloud Technical Product Specialist team delivering all the technical details around Pure's growing portfolio of cloud solutions. In this one, Ondrej and Pavel Kovar take you deep into the depths of Pure's Cloud Block Store for AWS offering, including architectural decisions and deployment best practices. Learn about the technical aspect of Cloud Block Store for CBS including virtual drives and shelves, controllers, networking best practices, and VPC end points. From there, Ondrej and Pavel take you through deployment recommendations via portal or CLI and deployment steps to ensure success across security and user management aspects. Thanks for checking out this episode of the Pure Report podcast and for more information on Cloud Block Store for AWS, go to: https://www.purestorage.com/products/cloud-block-storage/cbs.html

Unplugged is back with new segments including analysis of the latest Pure Storage news and captivating news stories from the world of technology. Catch up with co-hosts Andrew Miller and JD Wallace as we chat about our latest adventures before rolling into a rehash of the 15 Pure Storage architectural decisions that have informed the episodes of this ongoing series. After that, we touch on the 'real unplugged' - chatting about analog devices we love including JD's vinyl collection and record player. Finally, close with what will be the new segment driver for Unplugged going forward. First, the latest Pure news covering FlashArray//C20, the Azure Native ISV announcement, and the latest AI solutions released during SuperComputing24. Last, catch some interesting analysis of current news stories - from the rise of BlueSky social media to new HPC world record supercomputers.

Welcome to the inaugural episode of a new bi-weekly guest series where listeners will embark on a journey through the evolution of cloud storage technology and how Pure has evolved over time to deliver innovative capabilities to bridge on-prem and cloud storage. Gain insights from the technical experts in Pure's Technical Product Specialist team with guest host Ondrej Bursik guiding the conversation. Beginning with groundbreaking moments like Licklider's Intergalactic Computer Network and the launch of Amazon S3 in 2006, this episode explores how cloud storage has rapidly evolved from experimental technology to a critical backbone of modern digital ecosystems, highlighting pivotal milestones such as the emergence of Dropbox, Google Drive, and the rise of hybrid and multi-cloud architectures. Dive deeper and learn more around the technological advancements that have shaped cloud storage, examining the shift from traditional hard drives to cutting-edge SSD and NVMe technologies, the emergence of object storage, and the revolutionary impact of software-defined storage and hyper-converged infrastructure. Listeners will gain insights into the complex landscape of cloud storage costs, learning about intricate pricing models, optimization strategies, and the challenges of managing exponential data growth, with a particular focus on how Pure Storage is driving industry transformation through all-flash storage arrays and advanced data reduction technologies. Looking forward, episodes of this guest series will debut every two weeks on Wednesdays and cover more emerging trends that promise to reshape cloud storage, including the transformative potential of artificial intelligence, the growing importance of edge computing, and the increasing emphasis on sustainable, energy-efficient storage solutions.

In the rapidly evolving landscape of electronic design automation (EDA), the intersection of artificial intelligence, high-performance computing, and semiconductor technology is creating unprecedented opportunities for innovation. This episode recording around SuperComputing '24 offers an in-depth exploration of how cutting-edge technologies are transforming chip design, addressing critical challenges in computational efficiency, sustainability, and time-to-market strategies. Hear insights from industry experts Bikash Choudhury and Don Poorman to dive deeper into a comprehensive look at the complex world of electronic design and the impact of artificial intelligence joined with the Pure Storage all-flash platform. We delve into the basics of EDA, helping listeners understand the critical role of silicon chip design in our tech ecosystem. Next, we explored the challenges facing modern semiconductor development, from power consumption and cooling requirements to the intricate workflows that bring new technologies from concept to reality. The discussion highlights the growing importance of AI in streamlining design processes, reducing computational overhead, and enabling more sophisticated and efficient chip architectures. Pure's innovative solutions take center stage as the conversation moves to how advanced storage technologies can address the massive data and computational demands of contemporary EDA workflows. Further, learn from Bikash how the tangible benefits of intelligent storage solutions accelerate chip design, reduce environmental impact, and provide scalable computing resources. For more information on Pure Storage and EDA solutions: https://www.purestorage.com/solutions/industries/eda.html

In the ever-evolving landscape of cloud computing, Pure Storage is extending the benefits of the Pure Storage platform with a new Azure Native ISV Service, a development that helps redefine how enterprises approach cloud storage and migration strategies. We are joined by technical specialists Kyle Grossmiller and Don Poorman to dive deeper into this announcement, unpacking the implications of the first Pure Storage Cloud services that seamlessly bridges enterprise storage needs for VMware with Azure's robust ecosystem. We first dive into a comparison of the tradeoffs of traditional Cloud Block Store vs. CBS for AVS and the new Native ISV solution. Next, hear about the implications of Pure's unique position as the first storage provider for Azure VMware Solution (AVS) to support vVols and integrate with vSphere APIs for Array Integration (VAAI). Learn how this new innovation can help organizations overcome migration challenges, reduce storage costs, and unlock new strategic cloud spending opportunities. For IT leaders and cloud strategists looking to modernize their virtualization environments, this episode is a must-listen. Pure Storage Cloud for AVS is not just a storage solution, but a strategic enabler that allows enterprises to pursue their cloud journey on their own terms. Whether you're contemplating a full cloud migration or building a hybrid environment, this episode will provide actionable insights into leveraging Pure Storage's innovative approach to cloud storage.

In this special episode, we take a retrospective look at the 15-year anniversary journey of Pure Storage through the lens of the 7 classic story plots (based on the book by Christopher Booker). From "Overcoming the Monster" to "Rebirth," we explore how Pure's trajectory aligns with timeless narratives that have captivated audiences for centuries. Don Poorman, Technical Evangelist at Pure, joins the program to walk through each of the 7 plots and draw parallels to Pure's experiences - from scrappy startup battling industry giants, to quest for recognition and market leadership, to periods of comedy and tragedy. This retrospective episode is a fun listen for Pure enthusiasts and anyone fascinated by the power of storytelling in the tech world. As Pure emerges from the "intermission" of its first 15 years, we look ahead to the next chapter, where a "rebirth" of the company's platform vision will shape the future. We hope listeners are inspired to revisit classic literature and films that echo Pure's saga, and consider how the narratives that captivate us as individuals can also reveal deeper truths about the journeys of innovative companies.

Just as seasoned "preppers" maintain bug-out bags for physical emergencies, today's organizations need a comprehensive kit of digital resilience tools to weather any storm – from ransomware attacks to natural disasters. In our latest episode, join Technology Strategy Director Jason Walker and Technical Evangelist Matt Bradford to unpack the essential components of modern data survival preparedness. Our discussion weaves through Pure Storage's evolving cyber resilience solutions, from foundational replication capabilities to cutting-edge DRaaS offerings. We share and discuss practical insights on implementing critical protective measures like SafeMode snapshots and how to leverage Pure1's security assessment tools to identify vulnerabilities before they become crises. Midway thru the episode we hit an entertaining "Bug Out Bag Challenge" segment where random survival items spark creative analogies to data protection strategies. Blending technical expertise with accessible metaphors, Walker and Bradford demonstrate why data resilience isn't just an IT concern but a fundamental business survival skill. They explore how Pure Storage's integrated suite of tools – including multiple options for native replication, automated assessments, and disaster recovery and restore services – helps organizations build the ultimate data survival kit for an increasingly unpredictable digital landscape.

Double-click into the technical details behind Pure's September launch announcements with Principal SE (and host of Pure's Coffee Break webinar series) Andrew Miller. We dive deep into the latest platform innovations starting with unpacking the philosophy behind product launches and the art of building cohesive technology portfolios. We explore the delicate balance between customer-driven development and strategic portfolio expansion, sharing insights on how successful tech releases are shaped by real-world customer needs rather than arbitrary feature sets. Next, Andrew elaborates on Pure's groundbreaking advancements in enterprise file storage technology, with special attention to the game-changing Evergreen architecture. Notable highlights include the introduction of Fusion for Files, Zero Move Tiering, and Always-On Multi-Protocol capabilities. Also hear how Pure's AI Copilot and enhanced enterprise readiness features are revolutionizing data center operations, illustrated through compelling customer success stories and real-world applications. In the second half of the conversation, we take an in-depth look at new innovative VM Assessment capabilities, designed to optimize virtualization operations for critical workloads. Technical leaders and system administrators will appreciate the detailed discussion of license rationalization and cost optimization strategies, including a comprehensive analysis of CPU core utilization and VMware estate management. The hosts also preview Pure Storage's enhanced STaaS offerings and the introduction of Universal Credits, drawing interesting parallels to VMware's ELA token system and highlighting how these innovations are reshaping enterprise storage consumption models. Make plans to attend Pure's upcoming launch webinar by registering at: https://www.purestorage.com/meet-real-time-enterprise-file-on-the-pure-storage-platform.html

In an era where cyber threats are becoming increasingly sophisticated and devastating, organizations can no longer afford to treat cybersecurity as the sole responsibility of their security teams. This episode of the Pure Report features industry veterans Jason Walker, Tech Strategy Director of Cyber Resilience, and Jason Langer, Tech Evangelist, to explore why cyber resilience must be approached as a team sport, breaking down the traditional silos between IT operations and security teams. Drawing from their extensive experience in data protection and security, the two Jasons delve into the stark realities of cyber impacts, including the sobering statistic that one in five organizations report employee terminations following outages. They examine the NIST Cybersecurity Framework through a collaborative lens, offering insights into how different teams can work together across the five key areas: Identify, Protect, Detect, Respond, and Recover. Through real-world examples and strategic discussions, listeners will develop a deeper understanding of why alignment between IT leaders and CISOs is crucial for building true cyber resilience. As organizations grapple with evolving threats, this timely discussion during Cybersecurity Awareness Month offers actionable strategies for fostering cross-team collaboration. The episode explores the evolution of cybersecurity conversations over the past five years, provides practical advice for improving security posture through teamwork, and highlights Pure Storage's role in enabling organizations to build robust cyber resilience strategies. Whether you're an IT professional, security specialist, or business leader, this episode provides valuable insights into transforming your organization's approach to cybersecurity from a siloed responsibility to a collaborative effort. For more information on Pure Storage and Cyber Resiliency during CyberSecurity Awareness Month, go to: www.purestorage.com/cyber-resilience.

Jump back into the Pure Report as we dive deep into the world of the Azure VMware Solution (AVS) with Kyle Grossmiller, a Principal Technical Product Specialist. With almost a decade of experience at Pure and a rich background in the VMware ecosystem, Kyle brings deep insights into the challenges faced by VMware customers and the innovative solutions Pure has developed to address them. As organizations grapple with the complexities of cloud migration and spiraling costs, Kyle unveils how Pure Storage's AVS solution with Cloud Block Store is transforming the landscape. He explores the origin and development of this customer-focused solution, highlighting its ability to overcome common hurdles such as inflexible scaling, workload immobility, and security concerns. Through a comparative analysis of AVS-only deployments versus Pure for AVS with Cloud Block Store, Kyle demonstrates how this solution can lead to substantial cost savings and enhanced operational flexibility. Tune in to develop a more comprehensive understanding of key use cases, including restarting stalled migrations, implementing cloud-based disaster recovery, and facilitating seamless cloud bursting. More color commentary is provided as Kyle shares customer success stories and hints at future developments, further assisting IT professionals seeking to optimize their cloud strategy and harness the full potential of VMware in the Azure cloud environment. For more information on Pure Storage and the Azure VMware Solution with Cloud Block Store, check out: https://www.purestorage.com/solutions/cloud/azure-vmware.html

Fire up this episode for an insightful conversation with Greg Carl, Principal Technologist, as we explore the unique technology challenges and opportunities in the federal space. Fresh from his recent trip to Washington D.C., Greg shares his journey from industry veteran to Pure Storage tech specialist, offering a candid look at how Pure's approach differs from its competitors. We dive into the world of Software Defined Architectures (SDX) and the implications for the industry and government agencies. Greg unpacks the realities behind the hype and how Pure Storage is different that the competition and leads the charge in delivering purposeful, customer-driven solutions. Greg expands on the distinct needs of the federal sector, from extended data retention to the complexities of AI adoption, and how these challenges are shaping the future of storage technology. Greg also offers valuable insights from his recent CIO panel experience, highlighting the evolving relationship between tech providers and government clients. For more information on Pure Storage and the public sector and Federal space: https://www.purestorage.com/solutions/industries/government/federal.html

Tune in for an insightful conversation with one of our summer interns, Emily Weiner, as we navigate the intersection of youth, technology, and corporate environments. This Pure Report episode dives into the unique perspectives of a Gen Z college student exploring the world of emerging technologies, particularly AI, while balancing academic pursuits and professional growth. Emily shares her journey from developing a an app startup in high school to conducting AI research at NYU, and how that relates to her latest experience interning this summer in the Digital Demand function here at Pure. We discuss the challenges and rewards of transitioning from startup and nonprofit environments to a structured corporate setting, and how Pure Storage's innovative culture has helped her bridge that gap. Later, we take a deeper look into the evolving attitudes towards AI among younger generations and balancing academic studies with real-world work experience. Whether you're a student considering a career in tech, a professional curious about the next generation of talent, or someone interested in the human side of technological innovation, this episode offers a fresh take on the rapidly changing landscape of the tech industry. For more information on Pure's University relations and career programs: https://www.purestorage.com/company/careers.html

While some could argue that a form of AI has been with us since the 1950s, the advent of powerful software, infrastructure, and proliferation of devices has made it more real. On this episode, we check in with thought leader and frequent Pure Report guest Shawn Rosemarin, VP R&D, about his forward looking ideas around the impact of AI on society and organizations. We examine the decisions considered in boardrooms around AI investment while also looking at ethical considerations and technical disruptions that may result from AI expansion. Shawn also dives into the hype cycle and how we're likely at the stage of inflated expectations and how we can expect a degree of consolidation and maturity to take place over the next 5-10 years after this stage. For more on how Pure Storage is helping support the AI technology era: https://www.purestorage.com/solutions/ai.html

We know there's still much uncertainty about the future of your virtualization strategy. With changes at VMware, IT leaders everywhere are reevaluating their current application architecture and trying to figure out what to d. To address this, it's always a blast to welcome The Jason Langer to the Pure Report to get his input and guidance on possible strategies to move forward - and of course to discuss and banter about movie topics. We kickoff this episode with a spirited lightning round around favorite movie quotes, sequences, and more from some popular films. We then dive into (20:03) the 4 scenarios Pure is advising customers around relative to VMware investments - staying on VMware, evaluating alternate hypervisors, shifting workloads to cloud, and rearchitecting for containers. For more on how Pure can work with you on your VMware strategy, go to: https://www.purestorage.com/solutions/application-development/vmware.html

Ramping back up after Pure Accelerate as we roll into the summer months and bring on Pure's Sr. Technology Evangelist Don Poorman to catch up on his latest adventures and musings about data management trends. We first look back to the engagement and excitement surrounding his time at Cisco Live in early June before pivoting to what stood out for him around Pure's announcements. We navigate through a bit of a reality check around the promise of AI - what's real and what's at risk there. And finally, as Don's just hitting about 18 months at Pure - what stands out for him as a veteran of the industry about Pure compared to the rest. For more on what Pure can do for you, find us in-person or virtually at any of our upcoming events and webinars: https://www.purestorage.com/events.html

It's a first for the podcast as we bring the Pure Report Unplugged to the Las Vegas Strip and record live on location in front of an audience at Pure Accelerate 2024. New locale, same format and co-hosts JD Wallace and Andrew Miller as we navigate thru the highlights of the week at Pure's customer and partner event. Up top, we hit on our favorite moments of Accelerate - behind the scenes of the Coz demo showcase, JD running FlashDrive demo labs, and Andrew hitting on 150 TB DFMs and Pure Fusion. Plus much more around the exciting new announcements across fleet management, digital experience (DX). For more information on what went down at Pure Accelerate and to find an upcoming event near you: https://www.purestorage.com/accelerate.html

The boys are back in town as we ramp up another Unplugged episode with Andrew Miller and JD Wallace. We arrived at the last of the Pure 15 architectural decisions - evergreen architecture - and all the capabilities it enables and how it was designed into our products from the start. Also, get a preview of our upcoming Accelerate event in Las Vegas - key session, keynotes, engagement activities - and where and how to find information after the event. It's always a great time when JD and Andrew stop by to record an Unplugged segment. For more on Pure Storage Accelerate: www.purestorage.com/accelerate

"I always feel like somebody's watching me..." go the lyrics of the 1980's Rockwell song - "And I have no privacy." And it's true in this era where technology advances have made video surveillance something we live with on a daily basis. But capturing and using video footage is complicated, frequently compounded by the use of legacy data storage technology. For this episode, we welcome, Tom Sells, Field Business Development Principal and Video Surveillance solutions expert, to talk thru the history of video surveillance (hint: it's not like what we see in the movies). We take a walk thru the new and emerging use cases across many industries - law enforcement, education, retail, transportation, and even gaming & casinos. Finally, we hone in on how Pure's latest //E family of arrays and Evergreen//One provide cost-effective and modern solutions that make capture and retention far easier for users. For more info on Pure and video surveillance: https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-public-safety-pure.pdf

With a nod to the late 1980's Scorpions song, let's dive into the prevailing forces that are causing organizations to reevaluate their strategies with relational databases. To do that effectively, we welcome back to the program Ryan Arsenault, Principal Field Solution Architect (and heavily accented Bostonian), who has broad experience previously running SAP and Database operations at a large competitor. Ryan and I navigate through the landscape of trends that are requiring DBAs and IT leaders to change their approach to the software that manages their most important assets - the database. We touch on the impact of Cloud, Automation, AI and AI operations, Security, and the recent changes with VMware - plus how all-Flash changed the game for tier 1 database storage management. Always a fun conversation when Ryan stops by. For more information on Pure Storage solutions for Databases, check out: https://www.purestorage.com/solutions/applications.html

In case you missed it - the Pure Report is now publishing the audio replay of each month's Coffee Break webinar program, hosted and moderated by our own Andrew Miller and featuring key thought leaders across a range of current topics. This episode features a the March Coffee Break with guest and Data Protection fanatic Jason Walker who joins Andrew to dive into the expansive landscape that is all things Modern Data Protection - it's far more than just backups. They look back at trends, current changes in landscape, and all the ways Pure can help - choose your own adventure if you will. If you want to check out the video replay: https://www.purestorage.com/video/webinars/pure-modern-data-protection-portfolio/6349319688112.html

Explore the trends in enterprise imaging with Mark Dobbs, Pure's Global Healthcare Alliances Director who specializes in healthcare imaging solutions. Whether you're directly involved in healthcare IT or just interested in the impact in imaging that affects everyone, this is a great listen to see how Cloud, modern architectures, and AI are changing the game in radiology and clinical pathology. Faster access to images also makes more time for potentially life-saving research and we explore the role of simple and fast flash storage in fields like genomics and the movement toward precision medicine. For more information on Pure and Enterprise Imaging solutions: https://www.purestorage.com/solutions/industries/enterprise-imaging.html

The Unplugged crew is back and JD and Andrew are bringing the next architectural decision all around Pure's proactive and predictive support and why we're able to deliver that services value to users. We also riff up front about best practices for interviewers and interviewees - how preparation and knowing something about your interviewer can help you stand out. And we close with a view around workload planning and the ability to get rid of all those spreadsheets and rely instead on predictive outputs from Pure1. Thanks for listening to the Pure Report Unplugged. To learn more about Pure's predictive capabilities, go to: https://www.purestorage.com/products/aiops/pure1.html And send feedback to the show at purereport@purestorage.com.

"Imitation is the sincerest form of flattery that mediocrity can pay to greatness." So goes the quote attributed to Oscar Wilde and it's appropriate for this episode where we are joined by Rich Barlow, Principal Technologist at Pure who previously worked at several other storage vendors, most notably as Field CTO. Rich dives into his perspectives after nearly a year at Pure and aspects of Pure that stand out compared to other storage vendors. We dive into Pure's architecture and what is enabled by Evergreen, Direct Flash Modules, and how NDU designed from the start cannot be matched by other storage providers. He shares what he's observed about our engineering philosophy where good ideas supersede hierarchy and the notion that "the best part is no part." Finally, we touch on operations and culture and the impact of simplicity in operation and Evergreen//One. For more info on Pure Storage and the Future of Storage: https://www.purestorage.com/enable/modern-data-storage.html

Take a trip down memory lane with two of the original Puritan systems engineers who recently celebrated their 10 year anniversary milestones at the company. Hear from Joe Reynolds, Consulting Systems Engineer, and Jon Owings, Director Cloud Native Strategy about the early days of Pure including Vendor Olympics, executing their first Evergreen customer non-disruptive upgrade, and how early Flash storage vendors harmed the reputation of all-flash storage. We navigate through some great customer testimonials they experienced, the IPO, and then jump into their current roles and why we're seeing increased Enterprise adoption of Pure and how Portworx is hitting the mark for solving customer challenges around managing data underlying containers and app development. For more info, go to: https://www.purestorage.com/products/staas/evergreen.html

There's plenty of buzz in the market around Storage as a Service (STaaS) and subscription-based solutions to meeting growing demands around managing escalating quantities of data. But what's the reality in offerings that really deliver enterprise value vs. those that are more of a smokescreen for fancy financing models? Hear from Stan Yanitskiy, Digital Experience Solution Architect, in the first of a multi-part series of STaaS episodes designed to help you understand the facts and details around Pure's Evergreen//One subscription offering. Learn about business drivers compelling enterprises to consider this model, misconceptions behind CAPEX and OPEX, the true meaning behind Pure's guaranteed SLAs matched to business objectives, and the white glove support we provide Evergreen//One customers. Stan will be returning to the Pure Report on regular cadence over the next few months so be on the lookout for new episodes coming soon that dive deeper into SLAs and how a typical customer engagement evolves around subscription-based storage solutions that are flexible and non-disruptive. For more info on Evergreen//One, go to: https://www.purestorage.com/products/staas/evergreen/one.html

After a holiday hiatus, the Pure Report is back with a new Unplugged episode featuring Andrew Miller and JD Wallace in Las Vegas while at Gartner IOCS. Joining the intrepid duo is Principal Technologist Rich Barlow as they walk thru a round table conversation designed to show you how they approach conversations introducing Pure Storage to prospects and customers. Hear about market share trends, value of subscriptions and services, key technologies and differentiators, why custom flash is superior to SSDs and Disk, and more. Whether you're new to Pure, or a long time follower, this is a great way to get the year started and get reintroduced to Pure for the year ahead. For more information on Why Pure: https://www.purestorage.com/

The Unplugged crew is back with another of the 15 architectural decisions and updates on their latest activities. As always, hear from Andrew Miller and J.D. Wallace as we continue to bring you the Unplugged series that dives deeper into Pure technology and architecture. This episode tackles the notion of the DIY Storage Array - basically delivering storage with simple installation, upgrade and repair and what that means to delivering an effortless and simple IT experience. We also chat about recent activities including an update on the latest events, shift in some of our roles and deliver a tip of the week around sustainability. Thanks for tuning into the Pure Report Unplugged. For topic suggestions or to engage with the hosts, contact purereport@purestorage.com.

Data scientists and AI administrators can spend over 70% of their time on AI functional tasks such as data preparation, training, modeling, and tuning. The last thing they need to contend with is deploying and managing complex AI infrastructure. To address these challenges, Pure Storage and Cisco recently announced FlashStack for AI, a joint solution intended to simplify, automate, and scale AI infrastructure for rapid, foolproof deployment of AI solutions. On this episode, Brian Ferrar, FlashStack Marketing Director, joins to provide an update on FlashStack momentum and dig into more details of the recent announcement. Learn how FlashStack's high-density, high-performance architecture is ideally suited to satisfy the need for efficient, risk-free AI deployments at any scale. For more info on FlashStack for AI, go to: https://blog.purestorage.com/news-events/flashstack-for-ai-rapid-ai-deployment-at-any-scale/

With all the speculation around the future of VMware, it seemed like a good time to gather our Pure Storage VMware advocates and community participants for a round table discussion. Hear from Cody Hosterman, Director Product Management, Tristan Todd, Field Solution Architect, David Stamen, Global Practice Lead, and Jason Langer, Tech Evangelist on their thoughts and opinions of the situation with VMware and more importantly, Pure's continuing commitment to innovate and serve our customer in this solution area. For more information on Pure and VMware solutions: www.purestorage.com/vmware

What happens when a long-time admirer of Pure culture and products joins the company? Find out with this latest episode featuring Pure System Engineer Scott Nawalaniec, a former customer who joined Pure around a year ago. Hear about Scott's career journey including how he came to consider Pure and the technical and business reasons that led to his now 8 year relationship with the company. Scott provides deep insight into the evaluations he made at his prior company between the incumbent storage compared to Pure and the notion that every competitive storage model required him to put on a different "spacesuit" to manage and tune the product. In contrast, Pure provided him a simple and performant solution for database and virtualization operations that grew to over 10-15 arrays over time and improved company operations. For more on how Pure Storage can help your business move forward successfully, check out: https://www.purestorage.com/

As we exit the spooky season, we're checking in with our resident database expert and Field Solutions Architect, Anthony Nocentino, to revisit the common problems that plague data management. Anthony shares customer anecdotes around several places that DBAs struggle to maintain consistent database operations and how Pure can help alleviate these challenges. Why is it important to businesses to deliver consistent response times to end users? What are the impacts of downtime? How can improved and streamlined copy/clone and refresh processes positively impact business value creation and why are snapshots the key to this? And yes, we hit on scripting, PowerShell, and automation - all friends to the DBA to automate daily tasks and spend less time in swivel-chair management. It's all about satisfying the end users and application owners and their need for consistent and reliable data where and when they need it - and Pure does it best. For more on Pure Storage solutions for database operations: www.purestorage.com/applications

Ever wondered about the origin of certain storage or IT administrative tasks? Because of legacy architectures, IT practitioners have been forced to worry about and repeatedly carry out certain administrative tasks because, well, "that's how it's always been with this product." Join Justin Emerson, Principal Product Manager, for a journey through 10-12 different legacy worries that are solved by Pure's intuitive and simple design. Remember, our founder Coz set out to "fix everything wrong with storage." We touch on power buttons (or the lack thereof), RAID groups, rebuild times, nerd knobs, download logs, capacity planning and much more. And check out Justin's related latest blog on the 3 R's of data storage - resiliency, redundancy, and rebuilds: https://blog.purestorage.com/perspectives/the-three-rs-of-data-storage-resiliency-redundancy-and-rebuilds/

We're all human…meaning we all care about healthcare. Pure does too - it's one of our most developed solution areas with many customers. Hear from Thomas Whalen (TDUBS), Pure's Sr. Epic Solutions Architect, about the latest trends in healthcare driving more modern storage approaches to improve patient care and clinician effectiveness. Thomas talks about his journey in the healthcare space that eventually led him to Pure and how Pure Storage collaborates with alliances and solution vendors to deliver a positive impact on the future of healthcare technology thru better use of data. We riff on the significance of storage in healthcare, including the need for reliable systems with data accessibility and mobility to speed up patient care and diagnosis, anywhere. Finally, we spend some time talking about how Pure works closely with Epic, one of the leading EHR vendors, and our joint efforts to enhance value for Epic customers. For more information on Pure and the Healthcare space: https://www.purestorage.com/solutions/industries/healthcare.html

On this episode we take a pause on deep technology dives and deliver career introspection via our own Shawn Rosemarin, VP R&D, Customer Experience. Shawn is in the midst of writing a series of Letters to his 22 year old self as a way to celebrate 25 years of working in technology. No matter where you are in your career - whether you're just getting started or are in the midst of a transition - there's some great advice here on behaviors to develop and guidance to help you improve the way you work and interact with others. Consider this a Part 1 where we tackle the first 7 of his letters including managing energy levels, prioritization, and focusing on towering strengths while focusing on developing gaps and blind spots in your skillset. To view all posts from Shawn's 22 Year Old Letter series, check out his LinkedIn profile and posts here: https://www.linkedin.com/in/shawnrosemarin/

The intrepid Unplugged crew returns for an exciting Volume 14 where Andrew Miller, JD Wallace and I take on another of Pure's architectural decisions - this time we dig deep into the use of Metadata in the software stack. The extensive use of Metadata enables FlashArray to deliver efficiency across data reduction, compacting, and snapshot capabilities. We also riff on experience at the latest activities - VMware Explore and a fun disk retirement webinar roast. Plus, get a preview of upcoming industry events where you can engage with Pure. For more information on Pure FlashArray and Metadata: https://blog.purestorage.com/perspectives/better-science-volume-2-maps-metadata-and-the-pyramid/

We often hear that the cloud is not a destination but rather a journey. But we continue to hear from customers that the journey is not linear and various phases of cloud maturity are becoming clearer. To learn more, we brought back VP of Cloud Alliances (and former Pure customer) Jack Hogan to share what he's been hearing from customers and the 3 types of challenges (past, present, and future technologies) driving more strategy around cloud deployment. We also navigate thru Jack's 6 states of cloud deployment, exploring the various factors in deployment models and business requirements driving each. The catch - it's possible to be in multiple states at the same time! For more on Pure Storage and Cloud solutions: https://www.purestorage.com/solutions/cloud.html

The Pure Report is pleased to welcome Kyndryl Distinguished Engineer Mark Chitti who joins to share his thought on trends impacting data storage and where the combination of Kyndryl and Pure Storage can help. We first chat about the Distinguished Engineer role and where Mark focuses his time to stay up on trends and engage across Kyndryl teams to make an impact. From there, we dig into AI and what type of impact it will have on the market in the next 5-10 years before diving into the latest security and cyber considerations for enterprises. Finally, hear Mark's thoughts on the transition to IP-based storage and how refresh cycles are holding up this transition. Thanks for checking out this episode of the Pure Report podcast. For more information. on Kyndryl and Pure Storage: https://www.purestorage.com/partners/global-system-integrators/kyndryl.html

Dive into the mind of astrophysicist and data science pioneer Dr. Kirk Borne as we discuss the history of big data and analytics leading up to current challenges organizations face in leveraging data for predictive and prescriptive insights about business. We navigate through the hype cycles of related technologies, and dig into the "why" behind using data and the insights of data including newer trends in security analytics, observability and monitoring. Hear various stories and anecdotes from Kirk as he relates his vast experience as an astrophysicist working at NASA on the Hubble telescope and also heading up one of the first formal data science degree programs in the world. For more information on Kirk Borne, go to: kirkborne.net and for info on Pure Storage and analytics: www.purestorage.com/analytics