Podcast appearances and mentions of rob ashton

As Canada Post employees were ordered back to work, members of the BCGEU and ILWU set up a "community picket line" at the postal processing centre in Richmond. Rob Ashton, ILWU president, joins BC Today from the scene, along with CBC reporter Pinki Wong.Next, Jim Stanford, economist and director of the Centre for Future Work, joins the show to hear from viewers about whether the strength of Canada's labour movements are at risk, following several back-to-work orders issued by the federal government this year.

Travis Hunter was voted as the Heisman Award winner over Dillon Gabriel, Cam Ward, and Ashton Jeanty. Did Jeanty get robbed? Why Hunter deserved it based on excellence on both sides of the ball.

Want to know how to grow a Rugby League club in a non rugby league area? I asked Rob Ashton from Bedford Tigers this on Chasing Kangaroos Live.We discuss. Building a club with mens, womens, wheelchair and junior teams.Building awarenss for Rugby League in a Rugby Union town.Rugby League in the South of England.Ambitions to take the Bedford Tigers to League 1. Feedback welcome. Hosted on Acast. See acast.com/privacy for more information.

We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers, evidencing his significant influence in the realm of AI. We touch on the critical issue of confirmation bias and the era of 'fake news' in the scope of AI usage. As Rob says, AI technology advances, it's capable of crafting content so convincing that it can "lie to your face." We'll dissect how generative AI can both challenge and reinforce our preconceived notions, and what that means for information consumption. Join us as we dissect the mechanics of AI in shaping our beliefs and the importance of critical thinking in an age where seeing doesn't necessarily mean believing. Don't miss Rob's insights on how small firms can leverage AI effectively, as well as his clarifications on common AI misconceptions and recommended resources for those keen to learn more about AI in communication. DO NOT MISS IT!   Connect with Rob Listen to his first appearance on PR After Hours here. SOCIAL https://www.linkedin.com/in/robashton1 https://x.com/robert_ashton https://www.threads.net/@robashtonwrites AI Writer newsletter: https://aiwriter.writing-skills.com New Emphasis knowledge hub: https://www.writing-skills.com/knowledge-hub + + + Our next episode: Joe Zappa on Content Marketing and PR Strategies for B2B Tech. Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠ This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message

Meet Daniel Felt, the visionary founder of Kura Home, a game-changing home maintenance services company. Today, Daniel delved into the genesis of Kura Home, revealing how he spotted a glaring gap in the market and leveraged it to scale his venture through a combination of licenses and franchises. But it's not just about growth; he also stressed how crucial it is to maintain high-quality service. To that end, he shares the inner workings of their communication protocols and the role of 'living documents' in ensuring a consistent client experience. Speaking of clients, ever wondered how to manage a burgeoning customer base without losing your personal touch? Daniel has it sorted with a blend of CRM systems and automated processes that keep things ticking smoothly. But wait, there's more! We also delve into some of the innovative marketing tactics that have helped Kura Home expand its client base. He also offers a candid look at how he juggles the demands of a scaling business with the needs of his family life. Tune in to discover how asking good questions, prioritizing, delegating, and focus can serve as your life's secret sauce! Connect with Daniel Felt https://www.kurahome.com/ https://www.facebook.com/kuramaintenance/ https://www.instagram.com/kurahome/?hl=en https://www.youtube.com/channel/UC3rKDatE51PpSaNbhuPVjTQ + + + Our next episode: Navigating the New Age of Generative Tech with Rob Ashton. Don't forget to ⁠⁠subscribe to PR After Hours⁠⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Free copywriting class: ⁠⁠thevirtualmama.com/alexcopy⁠⁠ Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠https://amzn.to/3gOCYLj⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠PRAfterHours.com⁠⁠⁠. Drop a buck in the tip jar⁠⁠⁠ ⁠⁠⁠⁠⁠⁠here.⁠⁠⁠ Announcer: ⁠⁠⁠Mary McKenna⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠https://filmmusic.io⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠⁠https://incompetech.com⁠⁠⁠) License: ⁠⁠⁠CC⁠⁠⁠. ⁠⁠⁠Sound effects.⁠⁠⁠ This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message

https://youtu.be/xXWFEj3dIyM Rob Ashton is the founder and former CEO of Emphasis, a global leader in the professional writing consultancy space, having served some of the biggest tech companies in Silicon Valley and high-ranking government agencies. We discuss how entrepreneurs can release functions in their businesses, critical considerations before hiring your first salesperson, and how to make your words come alive. --- Apply Sequential Function Release With Rob Ashton Our guest is Rob Ashton, the Founder and former CEO of Emphasis, a global leader in the field of professional writing consultancy to the biggest tech companies in Silicon Valley. They are the world's most prestigious professional services firms to the highest level of government, enabling them to write better documents, live chat, instant messages, web content, and email. He is working on a new book about the psychology and neuroscience of the verse we read and influence our decisions. Welcome to the show, Rob Steve, it is great to be here. Thanks for inviting me. I invited you because I'm curious about what you have done, your subject and what you think about writing and going forward. This show is all about entrepreneurs and managing blueprints. I love to hear about what was your journey. How did you get to the point where you created this global professional service firm, which is revolutionizing the quality of writing for big companies and governments? It is an unusual route and not what I planned but I started life as a molecular biologist working on one of the earliest tests for HIV. I have retrained as an editor. I have moved into journal publishing and consumer publishing. That is where my entrepreneurial journey started. When I was working in publishing, I worked for a company that had been formed by Two Brothers in the US. I saw there might be a different way of doing things, and I got bitten by the entrepreneurial bug. What I did then was set up this consultancy emphasis to focus on taking the trade secrets that I had learned as an editor and applying them to the wider world. I did that for several years. I set that up way back in 1998. I stepped down as CEO. As you mentioned, it has been my privilege to work with some amazing organizations across all sectors. What are some of these principles? I have written a couple of books and am into these ideas. Several years ago, I found a checklist on how to write well. It was Jay Abraham, who was a small business guru. He wrote a book and had a checklist for copywriting in that book. He was talking about short sentences, simple words, mixing short sentences with long sentences, having action verbs and all that good stuff. Tell me a little bit about, in a nutshell, what that system looks like. What makes writing come alive and powerful? All of those pieces of advice from Jay Abraham are solid. You would expect that from one of the world's most successful copywriting gurus. Those are not principles that are universally applied in the business world. Copywriting is only a small part of the writing that we do. We have come to rely almost exclusively on the written word. If my phone rings, I assume something is wrong. There are 219 million adults in the US alone who own a smartphone. They hardly ever use them for speaking. It is all writing. That is true in business. Last 2021, we sent and received 319 billion emails every day. That will be higher in 2022 because it's going up by about 15 to 20 billion per day every year. We have become incredibly reliant on the written word, and that is before you take in proposals, sales letters, sales emails but email, generally. We are using text-based messaging systems now like Slack. You got all of these things. If you take those things, you said like varying sentence length, using action verbs and active voice, if you want to extend that, you have someone or something doing something as opposed to the other way around of something being done to someone,

Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who's had a lifelong fascination with how the things we read and write influence what we think and do. He's been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight'. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other. Rob also founded the global learning company Emphasis in 1998. With his team, he's enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace. In this can't-miss conversation, learn about What most people get wrong about press releases The hidden impact of the words we read Why reading is unnatural What journalists know about what makes news, why it makes news, and how to use that to get their attention Negativity bias in the media--why it is natural The symbiotic relationship between PR pros and journalists The bridge that always gets hit by trucks Much more! Get Silent Influence -- Free! This is a five-part (free) email/audio course I created to help raise awareness of some of the science behind how written words influence our thoughts and decisions. (It's an actual course, not a sales/marketing funnel.) PR After Hours listeners can sign up here: robashton.com/influence. Connect with Rob: https://www.robashton.com/ Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Today, I'm joined by Rob Ashton. Rob joins me to talk about ChatGPT and influential writing. He is a returning guest and you might remember him from back on Episode 105. He is a writer who focuses on the hidden brain science of how the things we read and write influence what we think and do. He's been researching the science behind reading and writing for more than seven years. Rob is also the founder of the global learning company, Emphasis, which specializes in written communication and that has so far enabled over 80,000 people to make more impact with their professional writing. We're going to be talking about influential writing and the role ChatGPT may play in the future. I'm excited to have him back on the show to talk about this critical issue. Show resources: Rob Ashton on LinkedIn Rob Ashton's website Emphasis website Sponsors: Jeremy Clevenger Fitness The Sasquatch Flag Company The Fraternity of Excellence ____ Order my latest bestselling book, You Have the Watch: A Guided Journal to Become a Leader Worth Following Order my bestselling leadership book, All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Order my bestselling leadership book, I Have the Watch: Becoming a Leader Worth Following Become a leader worth following today with these powerful resources: Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube The Experience of Leadership book   Learn more about your ad choices. Visit megaphone.fm/adchoices

There are 10 times as many receptors in the visual cortex as there are in the eye. And our brains are not built to process written information. That's why it takes us up to 10 years to learn how to do it! Listen in as Rob breaks down the science behind why all humans struggle with written communication.

In this conversation Judith Germain speaks to Rob Ashton about written communication and how it affects our decisions. He researched the science of written communication and shares that his company has trained over 80,000 people since its inception. Rob explains that the science of written communication has taken him 6 years (so far) to research deeply as there are so many different branches of science that need to be considered. Unusually Rob advises that we must stop thinking of the brain as a computer, as the brain assimilates data very differently and is amazingly complicated. To be able to write we need to rewire the brain to do this effectively. For example, our hearing is involved when we are reading! Rob talks about how we are compelled to think in stories. Rob is a writer, and a former research scientist and editor. For the last six years, he's been on a quest to discover the science of how the words we read and write affect what we think and do. Listen to this conversation and discover how to use written communication to engage others and how a lack of confidence leads to over writing. This is a fascinating conversation, full of real examples and insights, on how we use our brains. Learn how to free up your listener's brain power so they can take in what you are trying to communicate. ------- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

In this episode, Phillip Lanos and Jason Miller are joined by Rob Ashton, Founder, and CEO of Independent writer / Emphasis. Rob Ashton is a science writer who works at the interface of words and the mind. He shares advice on how to change the result you get by changing what you write, backed up by neuroscience and psychology research.Tune in to learn more!For more go to: https://www.strategicadvisorboard.comConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosRob AshtonLinkedIn: www.linkedin.com/in/robashton1/?originalSubdomain=ukWebsite: www.robashton.com

Today's special guest is Rob Ashton: writer, former scientist, founder of global writing skills consultancy emphasis, and works at the intersection of the words and the mind. Together with our beloved host Adam Markel, this episode will be an in-depth discussion on understanding writing, how words we read affect our minds, how translating thoughts into text is now an undervalued skill in the digital age, and more! Tune in now and learn all about writing and how much it actually affects us. Show Notes: 3:50 Writing is suboptimal.11:57 The intersection of words and the mind.29:31 The impact of words on the human psyche.41:04 What organizations are doing wrong.

On today's episode of The Sales Evangelist, our host, Donald Kelly is joined by Rob Ashton to discuss the power of writing and three things that you need to understand to convert more prospects when writing emails. Reading is not speaking We are born with structures for speaking, but writing takes years of dedicated practice in order to rewire the brain.  Because reading is so complicated we don't do it in real-time. Our eyes skip through the page and our brains fill in the rest.  Reading is much more complicated than we realize.  Writing is not great for everything You really need to put yourself in the shoes of the prospect. Think about how interested they are in this, how much they know already, what is their priority, and when was the last time we talked about this. Writing is not good for emotive issues.  Our brains are not computers and writing is not data transfer We often believe that emails should be short bullet points, but it is not always the case.  As human beings we think in narrative and bullet points are not good at communicating nuance and risk losing control of the narrative.  Remember that you are building a relationship and you have to assume sending a bulleted list will not build relationships.  Episode Resources Check out Rob's website at robashton.com This episode is brought to you in part by LinkedIn. The sales landscape is totally changing. The way that we are selling is out of line with the way our prospects are buying. You need to adapt to succeed. Imagine if you could use data that could give you insights into when somebody is ready and the challenges they are facing so you can fine-tune your message specifically toward them. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE. This episode is brought to you in part by Scratchpad. Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we're speaking from personal experience.) Luckily, we've found the solution. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson's workflow, so you don't have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com.  This episode is brought to you in part by Calendly. The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. With calendly, you can turn more meetings into revenue, accelerate your sales cycle, and increase your win rate when you choose to use calendly to automate your scheduling. Finish the year strong and request a demo of calendly today at Calendly.com/TSE.  This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mention written communication and most people immediately call you out for being ‘old school'.Yet today more than ever before most of our communication is actually written.  In fact, many argue that verbal communication is now a thing of the past.From email to text messages, we spend most of our days writing -  to customers, team members,  friends and even family.  Unfortunately, while technology has made written communication faster and easier, it has not made it better.  More often than not, it's made it worse.From misunderstandings to misintrerpeted messages - our writing can be our downfall.But are there short cuts or techniques - or forgotten rules - that can help us make this better? I'm Jane Singer and thank you for joining me here on A Seat at The Table.It is my pleasure to have written communications expert Rob Ashton with us today.In 1998 Rob founded Emphasis, a global learning company that has enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.Rob has been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight'.Today Rob will be talking about:Typical mistakes that can make many of the messages we write backfire.What a neural circuit breaker is - and why they stop us from getting the decisions we want.The real (and surprising) reason that email makes us angry.Why often its better to not write, but to talk instead.One of the most difficult things to write is a job description.  I always struggle with this.  And yet it is a critical part of being able attract the right talent to your business.  The competition to find top talent and fill those critical position is one of the biggest challenges companies face these days - especially in certain markets.That's why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That's asiannetconsultants.com.Now let's learn from Rob how to improve our written communication.USEFUL LINKS:Asianet Consultants:  www.asianetconsultants.comConnect with Rob Ashton:  https://linkedin.com/in/robashton1Follow Rob Ashton:  https://www.facebook.com/robashtonwritesRob Ashton on Twitter:  https://twitter.com/robert_ashtonEphasis website: http://www.writing-skills.com/Visit A Seat at The Table's website at https://seat.fm

Rob Ashton is the founder and former CEO of Emphasis, a global leader in the professional writing consultancy space, having served some of the biggest tech companies in Silicon Valley and high-ranking government agencies. We discuss how entrepreneurs can release functions in their businesses, critical considerations before hiring your first salesperson, and how to make your words come alive.    Time Stamps [00:55] Rob's entrepreneurial journey [02:50] How to make your words come alive [05:26] Why you need to eliminate adjectives from your writing  [08:12] What is a Sequential Function Release? [13:37] Key considerations before hiring your first salesperson  [16:04] Operations management is a key business driver [19:47] How Rob stepped down from the CEO role [22:53] Why the business operator needs to be better than the entrepreneur  [24:46] Understanding silent influence and invisible medium [27:49] Parting thoughts    Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Writing-skills.com The Silent Influence Writing Course Robashton.com Rob on Twitter Rob's LinkedIn

The way we write is wrong!  Few people really understand how the words we read and write affect what we think and do. Rob's on a journey to uncover and share the science behind it, so we can all build better working and personal relationships through email and personal communications.  This Sales Influence podcast is sponsored by http://www.bigtincan.com

Rob Ashton is a science writer, and a former research scientist and editor, who's had a life-long fascination with how the things we read and write influence what we think and do. You'll learn what the written word has to compete against, why most of our texts and emails are misinterpreted and how to become clear and concise in what you tap and write. You have no idea what your messages are missing so take a listen and find out.

Today's guest in the Expert Insight Interview is Rob Ashton. He is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he's focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. Rob and Our host John Golden discuss "How decisions are influenced by the way you write.”

In this episode of the Evolving Leader podcast, co-hosts Scott Allender and Jean Gomes talk to author, entrepreneur and former scientist Rob Ashton. Rob's work encompasses cognitive and social neuroscience, cognitive and social psychology and behavioural and neuroeconomics, giving him a unique perspective on why so much of our written communication simply doesn't work.  0.00 Introduction4.32 Given your background as a scientist, how did you become fascinated in how we communicate?9.51 Why is it that so much of our written communication doesn't work?18.26 What are some of the things that we can do to overcome those limitations?24.36 If somebody wants or needs to communicate (perhaps with a large group) quickly, how can they reduce the chance that their message may be misinterpreted by individuals who receive the message?30.34 What's the easiest way of getting people to open their minds to what they are about to read?36.45 if we switch to the reader or recipient of emails and texts, what can we do to avoid misunderstanding the written word?42.30 When you think about writing, how do you get into a more empathetic headspace?48.02 When we write something and then read it back we may sometimes find flaws in how our writing could be interpreted. From a neurological perspective, how do those different processes work? 53.50 Do younger generations read and write differently?56.20 How can our listeners get in touch with you? Social: Instagram           @evolvingleader LinkedIn             The Evolving Leader Podcast Twitter               @Evolving_LeaderYoutube               Evolving Leader The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.WE NEED TO HEAR FROM YOU!https://www.smartsurvey.co.uk/s/EvolvingLeader/

Rob Ashton is an entrepreneur and former scientist who has had a life-long fascination with how the things we read and write influence what we think and do. He's been researching the science behind the process of reading and writing for more than six years. His research runs the gamut of cognitive and social neuroscience, cognitive and social psychology, and behavioral and neuroeconomics. What problem do you solve? How to influence decisions by changing how you write (backed up by science). Show Notes: We write all of the time but if you don't pay attention and realize how your writing is processed, you may have problems. We learn the spoken word before the written word and we learn it by osmosis. Reading and writing take work and needs to be done deliberately. We have less reserves for emotional control when we read. If you are emotional, it's best to stop and not reply immediately.  It also takes more brain power to read and write than to speak. Don't trust what you think when you first read a message. The current emotions you are feeling over a situation can cause you to misread unrelated items. We overestimate how much people will understand what we are thinking. Rob's best advice is to talk instead of write since speech is the best form of communication. Rob Ashton's Recharge Round What habit do you think has led to success in your life? Reading. He consumes a lot of different content to absorb ideas. If you had one do-over, what would it be? Don't pay too much attention to what other people think of you and do go chasing other people's success. Be yourself and do your own thing. Rob Ashton's website:  robashton.com Silent Influence Course: influence.robashton.com Connect with Rob Ashton: LinkedIn Twitter Facebook Learn more about Gary's Mastermind group at goascend.biz/mastermind/ Get your Daily Dose of Positive at SimplePositiveActions.com

Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he's focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.Show notesRob AshtonEmphasisRob's Silent Influence courseTali SharotThe span of the effective stimulus during a fixation in reading by George W. McConkie & Keith Rayner SaccadePredictive codingDunning-Kruger effectFamiliarity heuristicAffect heuristicShow notes include Amazon affiliate links. I get a small commission for purchases made through these links.

Can neuroscience really help you become a better reader and writer? Can it help you spark some creativity? Today's guest took what he thought was a 6 month dive into a 6 year drive in learning how your brain connects with creativity to get the most out of it. Shark Bite Biz's David Strausser interviews Rob Ashton about your brain and writing. Visit Rob Ashton's website at: https://robashton.com/influence Get Dead House Coffee to support our podcast by using code SHARK for 20% off here: https://bit.ly/3tjRbD8 Watch us on YouTube: https://youtube.com/c/SharkBiteBiz Make sure you visit David's article on Forbes.com: https://bit.ly/StrausserForbes Visit our NEW Merch store: https://store.sharkbitebiz.com  Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw Visit David Strausser @ Vision33: http://vision33.com 

Rob Ashton, former CEO, and now Chairman of Emphasis, says that people actually have the same brain model and psychology. And according to him, tapping these - the brain science, is the best way, not to help you #getnoticed, but to get people to take notice. And in this episode, Rob shares all about that, and how you, as an unnoticed entrepreneur, can use brain science to #getnoticed.With over 1.2 million website visitors a year, Rob also shares how you can use negative news or subjects to take people to notice you. And with over 80,000 people taking his top-rated training course in writing, he also explains, in more detail, how different forms of writing can help you get noticed, consciously or unconsciously, and what alternatives you could use if you don't have the knowledge and the skills set to write. And lastly, he also shares how he is eating his own dog food to #getnoticed.You can sign up to his five-part email training course, Silent Influence, here.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Rob Ashton, former CEO, and now Chairman of Emphasis, says that people actually have the same brain model and psychology. And according to him, tapping these - the brain science, is the best way, not to help you #getnoticed, but to get people to take notice. And in this episode, Rob shares all about that, and how you, as an unnoticed entrepreneur, can use brain science to #getnoticed.With over 1.2 million website visitors a year, Rob also shares how you can use negative news or subjects to take people to notice you. And with over 80,000 people taking his top-rated training course in writing, he also explains, in more detail, how different forms of writing can help you get noticed, consciously or unconsciously, and what alternatives you could use if you don't have the knowledge and the skills set to write. And lastly, he also shares how he is eating his own dog food to #getnoticed.You can sign up to his five-part email training course, Silent Influence, here.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Shermer and Ashton discuss: what it's like advising Google and Buckingham Palace on how to communicate • what makes writing appealing and effective • how to write better emails and social media posts • why the messages we write often backfire • why emails so often make us angry • How has written communication changed in the last five years? • What makes Donald Trump such a powerful communicator that he can seemingly hypnotize tens of millions of people and dictate entire news cycles with a single statement? • when you should stop writing and pick up the phone to talk instead • How much information is too much? Rob Ashton is a writer, editor, and a former research scientist (a molecular biology researcher who helped develop the first tests for HIV). For the last six years, he's been on a quest to discover the science of how the words we read and write affect what we think and do. His experience includes 24 years advising some of the biggest names in commerce, such as Google, as well as working with national governments, charities and even the Royal Household at Buckingham Palace, all in an effort to help their people communicate more effectively in writing. He calls writing ‘the invisible medium'. And he believes much of the misunderstanding in the world stems from our increasing reliance on our keyboards and phone screens to ‘talk' to each other. But he says it's always frustrated him that so much of the communication advice on the web and pushed by consultants is based on a mixture of pseudoscience, hearsay and wishful thinking. Read more at: robashton.com/influence

Have you ever shot off an angry email or text message and immediately regret it? Or have you ever wondered why it's better to hash out disagreements in person instead of by email? Despite its ubiquitous nature, written communication is the lifeblood of complex modern institutions. Seriously. How we communicate in print can make or break an organization's culture and productivity. So, in an effort to better understand the power of the written word,  this week, Julia and I dig deep into the cognitive and social neuroscience behind written communication. Guiding us on this conversational journey is author, entrepreneur, and former scientist, Rob Ashton. His course, Silent Influence, pretty much blew both our minds, so we were eager to dive into this conversation. Continuing the Conceptually Speaking tradition–Rob's message peels back the layers of misconception and pseudoscience and captures the true complexity of communication. Hold onto your socially situated brains, friends, because this was a fantastic episode.Rob's websiteSilent Influence Course

Unlimited Business Wisdom Ep #113 With Rob Ashton

The podcast by project managers for project managers. Mastering written communication and focusing on the hidden science behind how our reading and writing influences our thoughts and actions. Hear some best practices when it comes to writing winning bids, pitfalls we should avoid, as well as common workplace communication errors. Table of Contents 02:02 … Rob's Background Story03:17 … Misfired Messages07:23 … Knowing When to Call a Time-out10:53 … Recognizing the Warning Signs12:56 … Effective Writing in Project Management15:45 … Fluency Heuristic17:01 … Overloading the Decision-Maker22:46 … An Attention-Grabbing Introduction26:57 … “Garden-Pathing”27:49 … Email Salutations29:18 … Compelling Subject Lines30:54 … Words of Advice34:01 … Contact Rob35:01 … Closing ROB ASHTON:  ...write as if you are writing for a human because you are.  You know, not for the position.  You don't look at someone's job title.  Think of them as a human being.  They are as human as you are, and they're subject to the same mental shortcuts and the same irritations and the same cognitive biases. WENDY GROUNDS:  Welcome to Manage This, the podcast by project managers for project managers.  We are so glad you're joining us.  If you like what you hear, please visit us at Velociteach.com, where you can leave a comment on our Manage This Podcast page.  I'm Wendy Grounds, and joining me is Bill Yates.  Today we're very excited about our guest.  We've never really talked about written communication.  Rob Ashton has a very interesting background.  He's actually been in science and research.  And because of that he got into the process of reading and writing because of writing scientific reports and research papers.  But he has a very unique perspective on why so much of our written communication just doesn't work. BILL YATES:  That's true.  Now we're in a remote workforce more so than ever.  So many of us are working virtually.  So what do you do?  You pop open Slack.  You pop open Skype.  And you pop open Teams.  And you just instant message with your team back and forth, back and forth.  Which many times that's totally appropriate.  I think as Rob will get into, we have a number of different tools at our disposal.  You've got to pick the right tool for the right message, or you're going to get into trouble. WENDY GROUNDS:  Right, right.  I'm excited to talk to Rob.  A little bit about him before we get there is he's the founder of a global learning company called Emphasis, which specializes in written communication.  Some of his high-profile clients have been Big 4 accounting firms, big tech, big pharma.  He's also done some work with the U.K. Prime Minister's office at 10 Downing Street, and even the royal household at Buckingham Palace.  So we're in good company. BILL YATES:  Yes.  WENDY GROUNDS:  Hi, Rob.  Welcome to Manage This.  Thank you so much for joining us today. ROB ASHTON:  Hey, it's great to be here.  Thanks for inviting me. Rob's Background Story WENDY GROUNDS:  Rob, before we get into our conversation on written communication, can you tell us how you got into this field and what your background is? ROB ASHTON:  I started off as a research scientist before a love of words led me into publishing.  So originally trained as an editor.  And I did that for a while, and I found that I guess I just got a little tired of applying the same techniques again and again to the words I was trying to knock into shape.  And I decided that instead of doing that, I would go and teach people to do it.  So I set up a training company to do that, and that was called Emphasis.  And that was 23 years ago. And then six years ago I decided that I would go back to my roots, and I would start to look at the science of this because there's very little out there on the science of written communication, or at least in the business world.  There's a ton of stuff out there in the academic world,

Today I'm joined by Rob Ashton. Rob is a writer, entrepreneur, and former scientist who's been researching the science behind the process of reading and writing for more than six years. His research runs the gamut of cognitive and social neuroscience, cognitive and social psychology, and behavioral and neuroeconomics. He is also the founder of the global learning company, Emphasis, which specializes in written communication and that has so far enabled over 70,000 people to make more impact with their professional writing. In his estimation, much of the written communication of leaders simply doesn't work. I'm excited to have him on the show to talk about the importance of the written word in leadership. Resources from Rob for our listeners https://influence.robashton.com/deep/ _____ Purchase my latest bestselling leadership book now All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Visit our sponsor Bottom Gun Coffee Company use the discount code DEEP Become a leader worth following today with these powerful resources: Purchase my bestselling leadership book "I Have the Watch: Becoming a Leader Worth Following" use the discount code "DEEP" Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube Follow Jon S Rennie on Substack The Experience of Leadership book Learn more about your ad choices. Visit megaphone.fm/adchoices

There are four guys in a pub deciding if they should let their Rugby League club die or push on. Find out what happened next when Rob Ashton joins Big T to talk Bedford Tigers - and so much more! But first, Daniel Godinez from El Salvador Rugby League and Latino Heat joins Carbs for golden points from Canada Co-Operative Championship Rugby League (CCCRL), Brazil vs Uruguay, Scotland, Europe, Fiji, PNG, France, and El Salvador vs Peru. --- Chasing Kangaroos is the Podcast for international rugby league fans. This episode is brought to you by Matt Haines Sport - Listen in to find out how to get 10% off your teamwear at www.matthainessports.com.au --- The podcast is mixed and produced by Paul Murchison. Theme music was written and recorded by Ash Barkho and Ricky Cancino. Your hosts are Michael Carbone and "The Biggest Tiger". Thanks to our guests Rob Ashton and Daniel Godinez. Views are our own. --- #GrowRugbyLeague

In this episode I interview Rob Ashton.Rob is the founder of Emphasis, which he started in a 10x10 ft square cage more than 20 years ago and has since grown to become a world leader in text-based communication training. At the last count, his company was working in 32 countries around the globe. He says words and their effects on us fascinate him, claiming that getting them wrong lies at the heart of a huge number of misunderstandings, conflicts and failures in relationships – at work and at home. Yet so much of what passes for communication advice seems to be based on little more than pseudoscience and wishful thinking. He lives in Brighton with his wife and two teenage children.In this episode we discuss:How we overlook the power and pervasiveness of written communication in all aspects of professional and personal lifeThe big misunderstanding most of us have about written communicationThe big shift that happens when your child is born The conflict of being present as a dad vs driving the business to provide for the familyThe pressure of the boss in your headThe impossibility of compartmentalising family and businessTaking business on holiday and the nightmare scenario that brought a key shift in his approach to taking breaksHow taking our business really personally doesn't serveThe pros and cons of involving kids in the business and the joy of car conversations Navigating the compulsion to work and personal mission vs family missionThe pros and cons of being and staying connectedHow being maxed out reduces your emotional resilience The challenge of nurturing friendships while having kids and running a businessHow having a mission makes most problems recedeFind out more about Rob here: www.writing-skills.comwww.robashton.comJoin us in our community at: www.facebook.com/groups/heartofdad and apply to be on the podcast here: www.heartofdad.com/contact

If you've ever had to communicate with someone (?!), especially if you're a Highly Sensitive Person (HSP) this post is for you! It's a fascinating and wide-ranging interview with Rob Ashton, founder and CEO of Emphasis / Writing-Skills.com. Rob and I have been friends for several years now, and he's the one who turned me on to the idea of HSPs a couple months ago. I invited him on to go deeper into that subject, and we do, but we also spent a lot of time on communication, which was great because that's his superpower—and it's a favorite subject of mine, too. Anyway, it's a little longer than I planned, but I thought it was a great conversation. Enjoy! P.S. This is my first interview on the podcast. You might be able to tell. :-) Had a great time, though. Rob was a good sport. TOPICS Definition and traits of a Highly Sensitive Person (HSP) How high-sensitivity relates to leadership and communication The surprising difference between written and verbal communication Communication tips and insights Listen to hear the full interview. ENJOY THE PODCAST SHOW NOTES - Rob's site: Emphasis / https://www.writing-skills.com - Twitter: @Robert_Ashton - HSP website: https://hsperson.com - HSP book: https://www.amazon.com/Highly-Sensitive-Person-Thrive-Overwhelms/dp/1559723505/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1539804671&sr=8-5 HOT NEWS & DEALS! 1) Free guide: "Three Things You Can Do Right Now To Start Loving Your Work (And Life) Again.” Visit davidlevin.com to get yours today! 2) NOW AVAILABLE: Limited Edition Raise Your Inner Game Medallion. Carry it in your purse or pocket. It's an UP button for your Inner Elevator! Visit DavidLevin.com to learn more and order yours. (FREE shipping!) 3) Check out our podcast, The David Levin Show. https://itunes.apple.com/us/podcast/the-david-levin-show/id1401013964 WHAT I'M READING Finished: The Miracle Strip. Nancy Bartholomew. Fun book! Thriller. Main character is a stripper. Smart, funny, fresh. Makes me smile thinking about it. Paul Simon, the Life. Robert Hilburn. Not a fun read. :-) Fairly dry. Didn't love the writing. But I do love Paul Simon, big time. He's simply the best writer there is, in my opinion. And of course, there's a lot of pure talent that went into that. But it turns out there was more grit and persistence involved than I would have thought. Anyway, can't say I recommend it. But I sure enjoyed it. Current: Holy Ghost. John Sandford. Virgil Flowers is one of my all-time favorite characters. All these book are just a blast. Funny. Insightful. Honest. I love them. Highly recommended.

CUPE 1004 President Andrew Ledger joins the table with Mike, as well as Jason woods, Steph, Brian Skiffington and Rob Ashton makes a appearance. We talk shop about labour standing up and fighting back. We close the show on a bit of a down note, but we pay tribute to a member Andrew lost almost one year ago.

Rob Ashton, International Longshore & Warehouse Union National President invites Carlos to the ILWU office to podcast with Jim Given, Seafarers International Union of Canada President and Jason Woods, ILWU Local 400 Secretary Treasurer. The Comprehensive Economic And Trade Agreement (CETA) and it's potential impact on workers and the environment is the topic of discussion on this episode.  

In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content. Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing. Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction.  See acast.com/privacy for privacy and opt-out information.

This episode begins with speeches given on the picket line by David Black, Graeme Johnson, Irene Lazinger, Terry Engler and Rob Ashton. We then have a conversation with David Black, president of MoveUp and Janice Ford. We wrap up with returning presidents Rob Ashton (ILWU) and Graeme Johnston (BCFMWU).

Kristoffer och Fredrik rapporterar från  Devsum 16 om kaffe och tankar från Tim Huckabys keynotepresentation. Teknikdemonstrationer kan leda till bra diskussioner kring utvecklaretik. Finns det någon aktiv rörelse kring etiska regler för utvecklare? Vi snackar också typer, Typescript och varför Typescript inte tilltalar Kristoffer. Vi kommer också in på Javascript och språkutveckling. Ett stort tack till Cloudnet som sponsrar vår VPS! Har du kommentarer, frågor eller tips? Vi är @kodsnack, @tobiashieta, @isallmaroon och @bjoreman på Twitter, har en sida på Facebook och epostas på info@kodsnack.se om du vill skriva längre. Vi läser allt som skickas. Gillar du Kodsnack får du hemskt gärna recensera oss i iTunes! Länkar Devsum 16 .net Devops summit Devops Varsågod och njut! Kodsnack på Facebook ATP-låten Robusta Tim Huckaby Hololens Kinect CNN magic wall Typescript Vi pratade typlöshet och typtveksamhet i avsnitt 154 Visual studio code Vi pratade Erlan och annat med Joe Armstrong i avsnitt 156 Haskell Protokoll i Swift Javascript the good parts Ecmascript 2015 Pilsyntaxen för funktioner i Ecmascript 2015 Angular React Webobjects MFC Win32 Near pointer och far pointer Titlar Hundra procent kaffe Rob Ashton - handlar just nu mycket om kaffe Koffeindriven podcasting Han lyckades täcka in alla fördomar Skämt som inte riktigt går hem i ett mer utvecklat samhälle Jag har fått ut det jag ville Jag vill ju ha mer skärmyta Made for catching millennials Det här borde finnas på FN-nivå Anne Frank hade inte blivit hjälpt av den här tekniken Titta vi kan känna igen folks ansikten från en kyldisk Det minst otäcka man kan komma på Man kommunicerar över en buss Tänkandet är fortfarande fel För att jag ska kunna ha mindre koll på min kod Cargo-cult-programmering Jag-vet-inte-vad-jag-håller-på-med-programmering Om du känner att det här hjälper dig, då är det ett problem För lätt att plocka in nya beroenden Korthuset vi byggt för att hålla ordning på korthuset Fula lösningar på fula problem C++ the good parts Good parts-perioden C-defines som emulerar Pascal

Dan and Mike crash the ILWU 502 pensioners banquet but none of the old timers wanted to talk to us...... so we settled for ILWU Canada President Rob Ashton, and 1VP Shawn Nolan.

Dan and Mike talk with ILWU Canada First Vice President Rob Ashton about the stucture and scope of ILWU Canada. Aswell as CETA, Canadian European trade agreement, and its effect on the economy and candian jobs. Dan celebrates anti-bullying day by making fun of robs love of bow ties.

We chat with Rob Ashton, freelance developer, speaker and recent discoverer of how to learn things properly, live on stage during Øredev 2014. Topics include learning, the plateaus of learning and how to actually do things right to keep evolving and learning. The problems of frameworks wanting to make X easy. Perhaps we should learn about programming in general instead of learning the next big framework in the hope that it will solve our problems without us needing to understand them? This recording exists as good as it is thanks to Stephen Chin of nighthacking.com for providing and masterfully wrangling all the necessary technology. Comments, thoughts or suggestions? Discuss this episode at Techworld! Links Rob Ahston Rob’s keynote from At the frontend Haskell Clojure Rob’s good use of the guitar Strumming Deliberate learning Refactoring to to functional - talk at Øredev by Hadi Hariri Datagrid Winforms ATS Erlang Prolog Recursion Fold Haskell generator functions Polymorphism gen_server MUD You are in a maze of twisty little passages, all alike Latency Macros in MUDs Wizards in MUDs Angular Angular 2.0 talk Haskell is lazy Web forms npm - the Node package manager React Om Clojurescript REPL Flux - Facebook’s architechture style used by them with React Ember Bash AWK SED Purescript Cloud Haskell Docker Titles I haven’t got an elevator pitch for myself at the moment I’ve become a real person living in the real world It has changed the way I approach learning I just build software every single day Tangible and listenable A transformative moment Fingerpicking and scales Competent throwing things together I wouldn’t say my day job betters me Why am I learning this crappy pointer stuff Deliberate learning Easy by virtue of travelling the hard way My day job is mostly Erlang with a hint of C Erlang is acutally incredibly boring Lisp with horrible syntax Things that mutate in the background The world becomes a happy place I’ve started writing a MUD in Haskell And then you die in the next scene A problem that noone has anymore It’s good for you imagination Factory providers and god knows what else Hate’s a very strong word The framework ain’t gonna help you Shortcutting problems I don’t do prescriptive Preferable to gouge my eyes out with a spoon That “wonderful” is sarcastic It was an abomination If there is such a thing as good C Transcoding and cloud nonsense That’s because you skipped the learning step Copying and pasting things off of the internet Shuffling piles of binary around the place

Subscribe via RSS / iTunes | Download | All podcasts 31 minutes In this podcast, communication strategist David Levin joins Rob Ashton and Andy White to discuss strategies for approaching difficult conversations in the workplace. Further reading Did something in particular catch your interest? Here are some links to what we talked about. Here’s Ben [...]

Subscribe via RSS / iTunes | Download | All podcasts 32 minutes Rob Ashton and Andy White discuss the secret life of pronouns, proofreading tips and why the Freedom of Information Act may have taken all the excitement out of government communications. Further reading Hear something you want to know more about? Here are some [...]

Subscribe via RSS / iTunes | Download | All podcasts 34 minutes In this series of lively podcasts, Emphasis CEO and former scientist Rob Ashton puts language under the microscope, over a Bunsen burner and quite possibly into one of those things that looks like a high-tech salad spinner. Along with developer Andy White and [...]