Million Dollar Producer Show

Transform Your Book into a Million-Dollar Client Attraction SystemMost financial advisors who write books make a critical mistake: they focus on book sales instead of client acquisition. This comprehensive guide reveals the proven system that has helped nearly 500 financial advisors generate over $100 million in fees and commissions—not through royalties, but by strategically using their books to attract high-value clients.The Problem This Book SolvesYou've written (or plan to write) a book to showcase your expertise, but you're unsure how to leverage it effectively. Maybe you've already published on Amazon, shared it on LinkedIn, and emailed your client list—only to hear crickets. You're not alone. Most advisor books fail not because they're poorly written, but because they follow generic marketing advice that doesn't work for the financial services industry.The Six-Strategy System That Actually WorksDrawing from real-world success stories and battle-tested tactics, this book reveals the exact playbook used by top-performing advisors:1. The Inner Circle Soft Launch - Turn your best clients into active advocates using the "Benjamin Franklin Effect" to generate 160+ qualified introductions from just 100 conversations2. Foundation Building - Create a book website and automated follow-up system that captures leads 24/7, while using Amazon as your personal fulfillment center (shipping books for just $4)3. The Amazon Bestseller Strategy - Achieve bestselling author status in one strategic day, instantly elevating your credibility without celebrity endorsements or massive ad budgets4. The Audiobook Advantage - Tap into the $35 billion audiobook market to reach busy professionals during their commute, transforming dead time into relationship-building opportunities5. The Virtual Speaking Tour - Leverage podcast guesting to reach thousands of ideal prospects without leaving your office, creating pre-sold clients who already trust your approach6. The Center of Influence Strategy - Transform casual professional relationships with CPAs and attorneys into revenue-generating partnerships that deliver consistent, qualified referralsWhat Makes This Book DifferentUnlike theoretical marketing guides, this book provides:Proven scripts and templates for every client interactionStep-by-step implementation timelines with specific daily actionsReal advisor case studies showing exact revenue resultsCompliance-friendly strategies that work within industry regulationsThe 70-20-10 implementation framework ensuring you take action, not just consume informationWho This Book Is ForThis guide is perfect for the "successful but hungry" financial advisor who:Manages hundreds of millions in assetsWants to scale beyond referrals and traditional marketingBelieves their expertise deserves a wider audienceIs ready to become the recognized authority in their marketResults You Can ExpectWhen properly implemented, these strategies deliver:Prospects who arrive pre-sold on your approachSpeaking opportunities that position you as the expertCOI partnerships that generate systematic referralsA steady stream of ideal clients who value your expertiseThe ability to send your book anywhere in the U.S. for less than a Starbucks FrappuccinoAbout the AuthorPaul G McManus has helped nearly 500 financial advisors transform their books into powerful client attraction systems since 2016. His own books have each generated over $1 million in revenue—not froSupport the show

Episode Summary:Laura Rehbein shares her journey from becoming head of household at age 12 in rural Michigan to building a successful financial advisory practice over nearly three decades. Her book "Fearless Finance" addresses the anxiety that highly educated, successful professionals feel about their finances despite their achievements. Laura reveals why knowledge replaces fear and how proper planning can help clients "face everything and rise" rather than "forget everything and run." She discusses practical strategies like productive pessimism, the bucket approach to retirement income, and often-overlooked risks that can derail investment plans.About the Guest:Laura Rehbein owns Impavid Wealth and has spent nearly 30 years in financial advising. Growing up in rural Michigan farming country, she became responsible for her household at age 12. She entered the financial industry after recognizing a need for more women advisors.Key Concepts Explained:Fearless vs. Reckless: Laura defines fearless as making informed decisions with knowledge and clarity, not reckless choices. Her approach focuses on empowering clients with understanding rather than eliminating all fear."Throw It in a Pile" Strategy: Laura encourages overwhelmed clients to gather all financial documents without organizing them perfectly. She compares this to hiring a personal stylist who sorts through your closet - sometimes you need an objective professional.Productive Pessimism: This planning approach involves overestimating expenses, underestimating investment returns, and planning for longer lifespans. Rather than being negative, it creates a buffer that helps ensure money lasts throughout retirement."Bad Math": Laura's term for overly optimistic financial thinking, like believing you can retire by cutting out Starbucks or that a $100,000 inheritance solves all retirement needs. It occurs when people avoid doing real calculations.Bucket Strategy: Laura structures retirement assets in three buckets: 12-24 months of expenses in cash, 3-6 years in medium-risk investments, and the remainder in growth investments. This provides short-term security while maintaining long-term growth potential.Overlooked Financial Risks:Sequence of Returns Risk: Two identical retirees can have vastly different outcomes depending on whether they retire at the beginning of a bull or bear market. Early losses can devastate portfolios even if long-term returns average out.Healthcare and Long-Term Care: Laura shares stories of clients facing unexpected healthcare costs that required rapid plan adjustments, emphasizing the importance of addressing these risks proactively.Modern Estate Planning Considerations:Digital Assets: Beyond cryptocurrency and online accounts, this includes cloud-stored photos, social media profiles, and email accounts. Some platforms delete accounts upon notification of death, potentially losing family memories.Pet Trusts: Laura emphasizes that verbal promises to care for pets often fail due to changing circumstances. Pet trusts provide funding and assign responsibility for animal care, preventing beloved pets from ending up in shelters.Practical Takeaways:Laura emphasizes that financial planning requires ongoing adjustments as life changes. Whether facing health crises, remarriage, or unexpected events, having a trusted advisor helps navigate transitions while keeping long-term goals on track.Connect with Laura:Email: impavidwealthadvisors@ampf.com | Book: "Fearless Finance"Support the show

Episode Summary:Many entrepreneurs focus intensely on growing their businesses while neglecting personal financial security. Paul Cook, a veteran insurance professional with decades of experience, reveals how life insurance can serve as more than just death benefit protection - it can provide tax-free retirement income, emergency liquidity, and protection from market volatility. Drawing from real-world stories of families he's helped through tragedies and business owners who've faced unexpected challenges, Paul demonstrates how proper financial protection strategies can make the difference between financial security and disaster.About the Guest:Paul Cook  began his career with Metropolitan Life in West Virginia, working with anyone who would meet with him. Over his decades-long career, he's specialized in helping business owners and entrepreneurs who wear multiple hats - managing their businesses, employees, and families. Paul has delivered both life insurance benefits to grieving families and witnessed the consequences when people were inadequately protected. Key Concepts Explained:Life Insurance as Wealth Building: Paul advocates viewing life insurance beyond just death benefits. Properly structured policies can provide tax-free retirement income, emergency access to cash, and wealth accumulation without market risk. Unlike traditional retirement accounts, life insurance offers flexibility in when and how much to withdraw without government penalties.Tax Efficiency vs. Tax Deferral: Paul contrasts traditional retirement planning (401(k)s, IRAs) with life insurance strategies. While traditional accounts offer immediate tax deductions, they create future tax liabilities on larger sums. Life insurance provides tax-free growth and distributions, giving policyholders more control.Business Owner Vulnerabilities: Paul emphasizes that business owners often have their entire financial identity tied to their companies. External factors like competition, tariffs, or mismanagement can destroy business value. Life insurance provides independent wealth accumulation unencumbered by business risks.Professional Persistence: Paul's approach involves being "professionally patient" - educating clients about risks and opportunities without harassment or pressure. He uses real stories to illustrate consequences of both action and inaction.Practical Applications:Term Insurance Foundation: For those hesitant about permanent coverage, Paul recommends starting with inexpensive term insurance while healthy, with conversion options for future permanent coverage without medical underwriting.Business Succession Planning: Life insurance can fund buy-sell agreements, providing liquidity when business partners die or retire. Paul shares a tragic example of a family business that spent $70,000 in legal fees that could have been avoided with proper planning.Estate Liquidity: Life insurance provides immediate cash to pay estate taxes and preserve family businesses and assets that might otherwise need to be sold.Real-World Impact Stories:Paul shares powerful examples: a plumber who initially resisted buying coverage but died of a heart attack one year later; a divorced nurse whose policy provided education funds when she died in a house fire; and a business owner who reduced coverage six months before dying.Connect with Paul Cook:Email: paul@paulhcook.com Book: "The Wealth Builder" available by requestSupport the show

Episode Summary:In a world dominated by digital platforms, Urban Adams offers a refreshingly human approach to financial advising. With 25 years in the industry and a philosophy grounded in stoicism, Urban helps clients balance enjoying the present while planning for the future. His new book, "Wealth Your Way," challenges traditional mindsets about wealth accumulation, advocating instead for an intentional, values-driven approach. Urban shares how he applies stoic principles to help clients navigate financial uncertainty, why he maintains a high-touch service model in the digital age, and how his experience as a father of three daughters has shaped his approach to serving women clients. From comprehensive planning strategies to emotional decision-making during market volatility, Urban offers insights that emphasize the human side of financial advising.About the Guest:Urban Adams entered the financial industry in 1999, just before Y2K. After spending years in back-office operations for a large broker-dealer, he launched his own practice 13 years ago. Based in the Phoenix area, Urban serves clients across all U.S. time zones and has acquired two practices from retiring advisors, both of whom were women.Key Concepts Explained:Stoicism in Financial Planning: Urban applies stoic principles to help clients embrace financial uncertainty. Rather than fearing market volatility or unknown lifespans, he encourages clients to make peace with ambiguity while making intentional choices about their resources.Present vs. Future Balance: One of Urban's core philosophies challenges the "unending accumulation of wealth" mindset. He shares a poignant story about clients who took a European vacation he helped plan, only for one spouse to pass away unexpectedly six months later - reinforcing the importance of not endlessly deferring life experiences.Comprehensive Financial Planning: Urban defines this as going beyond investment management to include tax planning (current and future), estate planning, risk management (life and long-term care insurance), and income planning (Social Security and pensions). He notes that focusing solely on investments is like planning a trip without considering the mode of transportation or timeframe.High-Touch Approach: Urban differentiates himself by being exceptionally accessible - answering his own phone during business hours and being willing to assist with decisions beyond strict financial matters. He's helped clients shop for electronics, asked tough questions about real estate transactions, and even supported widowed clients navigating the dating world.Practical Takeaways:Emotional Decision-Making: Urban prepares clients for market downturns at the beginning of relationships, telling them exactly what questions he'll ask when markets decline. This proactive approach helped his clients stay invested during COVID-19 market drops.Tax Planning Strategy: Rather than focusing solely on current tax situations, Urban helps clients build tax-free wealth through Roth contributions and conversions. He explains to clients that a million-dollar traditional IRA isn't truly worth a million after taxes are considered.Gender-Inclusive Advising: Drawing from his experience raising three daughters and coaching female athletes, Urban ensures both partners in couples are equally engaged in financial discussions. He also emphasizes helping clients (particularly women) achieve financial independence.Connect with Urban:Website: urbanadams.comBook: "Wealth Your Way" (available on Amazon)Support the show

Get the full version of the book on Amazon. Or go to www.theshortbookformula.com to learn more about our services.Support the show

Episode Summary:There's a significant gap affecting nearly every financial advisor: the disconnect between their expertise & their ability to communicate it in a way that resonates with prospects. Hillary Gale, a former linguistics professor turned copywriting expert, shares insights on how advisors can transform their marketing through better messaging. She reveals strategies for identifying language that connects, having conversations that convert, and creating content that actually brings in business. From conducting "voice of client" research to crafting compelling lead magnets, Hillary provides practical frameworks for advisors to stand out in a crowded marketplace.About the Guest:Hillary Gale founded Moneta Copy & Content after transitioning from academia, where she earned degrees in applied linguistics & taught university-level writing courses. Her background in teaching freshman writing classes gave her valuable insights into writing for specific audiences, which she now applies to help financial advisors craft messaging that resonates with their ideal clients.Key Concepts Explained:Voice of Client Research: Hillary recommends asking strategic questions to potential clients (not just existing ones) to understand how they talk about their financial anxieties, goals, & what they want in an advisor relationship. These insights can then be threaded into marketing copy for more powerful connection.Beyond Demographics to Psychographics: Instead of just targeting "pre-retirees with $X in assets," Hillary suggests niching down based on personality characteristics, life visions, or specific goals. This approach helps advisors stand out & attract clients they genuinely enjoy working with.The "Blue Ocean" Opportunity: Hillary discusses how to move beyond the crowded "red ocean" where most advisors compete for the same clients, to find unique positioning that connects with specific audiences. She cautions against arbitrarily selecting niches (like "medical professionals") without a genuine connection or expertise.E-Books as Lead Magnets: Hillary explains how e-books (typically under 50 pages) can serve as powerful lead generation tools when they include interactive elements like worksheets or action items. She views them as complementary to physical books rather than replacements, with e-books being free entry points & physical books offering deeper engagement.Practical Takeaways:Gather Client Language: Incorporate questions into your discovery & onboarding process to collect prospects' exact language around their financial concerns. Hillary suggests asking "Why did you reach out to me right now?" during call booking to gather valuable insights.Move from "Me" to "You" Perspective: Avoid promoting services from your perspective ("why you need life insurance"). Instead, lead with client perspectives, pains, & desires using their language, then connect solutions back to your services.Find Your Natural Audience: For podcast guest appearances, look beyond financial shows to podcasts where your ideal clients gather. Hillary shares an example of an advisor who works with first responders appearing on firefighter podcasts about wellness topics.Compliance Workarounds: Most compliance concerns can be addressed with simple word substitutions (like "pursue" instead of "achieve") or by focusing on storytelling approaches rather than promissory language.Connect with Hillary:LinkedIn: Hillary P. GaleWebsite: monetacopy.comPodcast: Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

Episode Summary:Many financial advisors find their practices increasingly transactional despite their best efforts. In this conversation, Morgan Nichols unpacks how she's pioneered an approach that puts values at the center, creating what she calls "simultaneous multi-generational success" - a practice that serves clients across generations while developing advisors across generations too. Morgan shares practical steps to building a values-driven practice that nurtures deep client relationships, attracts like-minded advisors, and creates fulfillment that transcends financial success.About the Guest:Morgan Nichols comes from a family of financial advisors - both her parents and father-in-law are in the industry. She started in corporate America before joining her father-in-law's practice, learning valuable lessons about integrity and building client respect. She rebranded to Life Branch Wealth Partners in April 2024 to better reflect her values-driven approach.The Five Core Values of Life Branch Wealth:1. Responsive: Being proactive and client-focused in an age of instant gratification 2. Dependable: Providing clear insight and consistent, informed advice that builds trust 3. Trustworthy: Maintaining honesty and integrity in all client and team interactions 4. Empowering: Helping clients feel confident while encouraging team members to own their responsibilities 5. Team-Oriented: Leveraging collaborative expertise for the benefit of clientsKey Concepts Explained:Simultaneous Multi-Generational Success: Life Branch's approach to serving multiple generations of clients while developing multiple generations of advisors. This creates sustainability and ensures clients have advisors who can serve them for decades.Beyond Transactional Relationships: Morgan emphasizes comprehensive planning rather than product sales, creating trust that withstands market volatility and uncertainty. This approach focuses on understanding clients' personal values, emotions, and life goals beyond just portfolios.Values-Aligned Advisor Recruitment: Morgan looks beyond technical skills to find advisors with purpose, integrity, work ethic, and a desire to make a positive impact. She seeks those who think long-term and are committed to stewardship rather than focusing primarily on payout rates.Navigating Client Transitions:Morgan trains her team to help clients through major life transitions, particularly retirement. She emphasizes that retirement isn't just a financial milestone but an emotional one that affects identity. Her advisors help clients address questions like "Who am I without my job?" and consider practical aspects like retirement timing (avoiding retirement at the beginning of Chicago winters).Questions for Advisors to Consider:For advisors wondering if they're in the right practice environment:Are you still learning and growing?Do you have a collaborative environment where you can lean on peers during challenging times?Have you planned for what will happen to your clients if you retire or face health challenges?Do you enjoy running the business side, or would you prefer focusing on being an advisor?Connect with Morgan:Email: morgan.nichols@ampf.comWebsite: lifebranchwealth.comBook Website: intentionallegacybook.comSupport the show

Episode Summary:In today's episode, Russ and Mike unpack their insightful five-pillars framework for Social Security optimization and reveal strategies that could help maximize retirement benefits. With pensions disappearing and Social Security representing 30-50% of retirement income for many Americans, making the right claiming decision is crucial. The authors highlight a startling reality: 80% of men die married while 80% of women die single, yet most claiming strategies overlook this fact. Their approach moves beyond simple break-even analysis to consider timing, taxation, coordination, longevity, and legacy planning. They also discuss the hidden danger of "dollar cost ravaging" and share their "Solve for Zero" strategy to potentially eliminate federal taxes in retirement.About the Guests:Mike Hoeflich is a career changer who worked as a systems analyst, then in human resources and trust plans administration before becoming a teacher. He's now in his 10th year as a certified Social Security claiming strategies specialist helping people with retirement income planning.Russ Gaiser spent nearly nine years on active duty in the Air Force as a surgical tech, then seven years as a healthcare administrator before transitioning to financial planning during COVID. He's in his fourth year specializing in retirement planning and social security optimization.The Five Pillars of Social Security Optimization:1. Timing: Considers survivor benefits, inflation protection, and integration with other retirement assets2. Taxation: Examines how benefits are taxed federally and by state, and strategies to manage tax brackets 3. Coordination: Addresses spousal benefits and healthcare cost planning 4. Longevity: Mitigates inflation risk and market risk for long-term income security 5. Legacy: Focuses on increasing excess capital for charitable giving and passing wealth to heirsKey Concepts Explained:Dollar Cost Ravaging: Unlike dollar cost averaging during the accumulation phase, retirees face "sequence of returns risk" when they start withdrawing money. The order in which market returns occur matters significantly during retirement, and can ravage portfolios if withdrawals continue during market downturns.Solve for Zero Strategy: A method to determine how much additional income (from part-time work, IRA distributions, dividends, etc.) you can have alongside Social Security benefits while still maintaining zero federal tax liability.Client Success Story:Russ shared a story about a 67-year-old client who discovered she was eligible for survivor benefits from her ex-spouse who had passed away. This revelation resulted in approximately $61,000 in benefits that she could pass on to her children as a legacy from their father.Get the Book:Readers can download a free ebook and audio version of "Beyond Break Even" at beyondbreakevenbook.comConnect with the Authors:For a complimentary retirement income stress test, call 1-888-280-PLAN.Support the show

This episode features an in-depth conversation with Morgan Nichols and Kelly Bays, financial advisors at Ameriprise and co-authors of the new book "Intentional Legacy." The discussion explores how legacy isn't something you plan for at the end of life, but something you live every day through your financial decisions, family interactions, and the values you demonstrate and pass on to future generations.Guest InformationMorgan Nichols: Financial advisor at Ameriprise for 10 years, comes from a family of financial advisorsKelly Bays: Financial advisor at Ameriprise for 19 years, joined the profession after discovering her passion for teaching others about financesKey Topics Discussed1. What is Intentional Legacy?Legacy isn't just what you leave behind when you're goneIt's how you teach children about money, balance enjoying today while preparing for tomorrowIt's the values that guide your everyday financial decisions2. Aligning Financial Decisions with Personal ValuesBoth advisors help clients identify their top five personal valuesThey customize financial plans based on these values rather than using a "cookie-cutter" approachExample: Creating flexibility for a client who values adventure over traditional retirement3. Value Exercises with ClientsUse card exercises to help clients identify and prioritize their personal valuesHelp couples discover where their values align and differCreate financial plans that honor these values for both today and tomorrow4. Teaching Children About MoneyMorgan's experience earning an allowance with chore chartsKelly's experience with the three-jar approach (quick cash, long-term savings, "taxes" for family vacations)Importance of being intentional about teaching financial lessons, regardless of method5. Breaking the Three-Generation Wealth CycleFirst generation builds wealthSecond generation enjoys the wealthThird generation squanders the wealthHow to break this cycle through communication and value-sharing6. The Sandwich GenerationStrategies for those supporting both aging parents and children simultaneouslyImportance of self-care and avoiding burnoutDelegating the "mental load" across siblings or family membersCreating clear plans with parents about care preferences before crisis moments7. Wealth as an AmplifierMoney doesn't change who you are fundamentally—it amplifies existing traitsReframing money as a tool rather than a goalHow greater wealth can allow naturally generous people to increase their impact8. Emotional Aspects of RetirementPlanning beyond the numbers to address the emotional transitionThe importance of "retiring to something" rather than just away from workReplacing the purpose, social connections, and sense of accomplishment that work providesClosing ThoughtsThe authors emphasize that creating an intentional legacy isn't just for end-of-life planning—it's about making mindful choices throughout your life journey. Their book aims to help readers make financial decisions that align with their core values, creating meaningful impact for themselves and future generations.Where to Find the BookThe book "Intentional Legacy" is available at IntentionalLegacyBook.comSupport the show

In this episode of The Influential Advisor podcast, host Paul interviews Erik Brenner, founder of Hilltop Wealth and Tax Solutions with 32 years of experience in wealth management. Erik discusses his innovative "Personal CFO" model that brings comprehensive financial services under one roof, including integrated tax planning and wealth management. The conversation explores how this approach can transform retirement planning for successful individuals by breaking down traditional silos in financial services and providing family office-level services to non-ultra-wealthy clients.Guest BioErik Brenner is the founder of Hilltop Wealth and Tax Solutions, an independent registered investment advisory firm. With 32 years of experience in the financial services industry, Erik built his practice after growing up in a family business in the aftermarket automotive industry. He specializes in providing comprehensive wealth management services that integrate tax planning, investment management, and estate planning under one roof.The Personal CFO ModelHow the model differs from traditional financial advising by combining multiple services under one roofThe importance of integrating tax planning with wealth managementHow this approach provides family office benefits to clients who aren't ultra-wealthyWhy coordination between financial professionals is crucial for optimal outcomesFive Critical Retirement DecisionsTiming Your RetirementFinancial implications of retiring earlier or laterBalancing emotional readiness with financial preparednessBenefits of working longer during highest earning yearsSocial Security Claiming StrategiesWhy "it's not grandma's Social Security anymore"How couples can maximize benefits through coordinated claiming strategiesConsideration of life expectancy, health history, and age differences between spousesTax implications of Social Security benefits (15% may be tax-free)Distribution StrategyImportance of tax-efficient withdrawals from retirement accountsWhy emptying accounts sequentially isn't always optimalHow proper distribution planning can lower lifetime tax burdenHealthcare PlanningMedicare eligibility at 65 and planning for the gap yearsStrategies for obtaining healthcare coverage before Medicare eligibilityConsideration of long-term care costs in later lifeEstate PlanningCommon oversight of not having or updating estate plansEnsuring assets pass according to your wishesGoing beyond document creation to implementation and funding strategiesThe Window of OpportunityThe critical period between retirement and Required Minimum Distributions (RMDs)How taxable income often drops during this window, creating tax planning opportunitiesStrategic Roth conversions when in lower tax bracketsAddressing the "balloon" of tax-deferred savings before mandatory distributionsBreaking Down Financial SilosHow separate financial professionals (insurance, tax, investments, estate) often don't coordinateThe value of comprehensive financial planning across all domainsPreventing contradictory advice from different specialistsClient Stories HighlightedClaire's Healthcare SavingsSaved over $31,000 in healthcare costs before Medicare eligibilityStrategic income management to qualify for healthcare subsidiesExample of how proper planning can enable earlier retirementHenry's Pension LossSupport the show

In this inspiring episode, we sit down with Russ Gaiser and Mike Hoeflich, financial advisors and authors of the bestselling book "Beyond Break Even." Discover how they transformed their stalled manuscript into a #1 bestseller in five categories in just six months, and how their book has opened unexpected doors for their financial practice. Whether you're a financial professional considering authorship or someone who's stuck on a creative project, this conversation offers valuable insights on the power of following a proven process.WHAT YOU'LL LEARNWhy even knowledgeable experts struggle to turn their expertise into published booksThe critical turning point that took Russ and Mike from 4,000 stalled words to bestseller statusHow publishing a book changes client perception without changing your actual expertiseThe unexpected business opportunities that emerged after publicationWhy "commitment trumps interest" in the book publishing processThe value of following a proven system rather than trying to reinvent the wheelKEY QUOTES"We probably got about 4,000 words in and we just stalled, because we didn't really have a strategy." - Russ"It's been so rewarding beyond measure." - Mike"We've always told people if it's not broke, don't fix it in our business... And it's funny when Paul talked about one of the strategies of launching the book, I'm thinking, 'there's no way I have time to do all that.' And I said, 'no, Russ, take your own advice, do not deviate from the process.' And so we didn't. And it was completely incredible." - Russ"I'd break it down like this, the two words interested or committed. And we've been just so committed to this, like the excellence of retirement income planning." - RussRESOURCES MENTIONED"Beyond Break Even" - Bestselling book by Russ and Mike"The Short Book Formula" - Paul's book on the publishing process"The Efficient Advisor" podcast with Libby GreiweABOUT OUR GUESTSRuss Gaiser and Mike Hoeflich are financial advisors specializing in retirement income planning. With decades of combined experience helping clients secure their financial futures, they recently channeled their expertise into the bestselling book "Beyond Break Break Even," which reached #1 in five categories. NEXT STEPSIf you're a financial professional interested in publishing your own book, visit www.theshortbookformula.com to learn about our proven process for turning your expertise into a published book in 6-12 weeks.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome  I welcome Shuey Wyne, V.P. Wealth Advisor at RVW Wealth and author of the Amazon bestseller Worry-Free Wealth. Shuey offers a unique take on wealth management, combining timeless wisdom with evidence-based investing.We explore his unconventional path from rabbinical studies to managing over $1.6 billion in assets and discuss key principles for avoiding financial mistakes, delegating effectively, and building long-term wealth security.Shuey's Journey: From Rabbi to Wealth AdvisorEarly Influences: Raised in a rabbinic household, Shuey was deeply involved in religious education and leadership, following in his father's footsteps.Ordination & Community Leadership: He received his rabbinical ordination and served as an associate rabbi before transitioning to finance.Discovering His Calling: Through counseling, he realized that financial insecurity was a major source of stress for people, leading him to pivot into wealth management.Joining RVW Wealth: Now a senior advisor, he helps clients navigate financial planning with a focus on achieving peace of mind.The Wealth Pyramid: A Blueprint for Financial SecurityPeace of Mind Foundation: Covering essentials like insurance, estate planning, and asset protection.Core Nest Egg: A diversified approach incorporating equities, real estate, private credit, and bonds to preserve and grow wealth.Speculative Investments: Identifying high-risk opportunities and ensuring they complement, rather than endanger, overall financial security.Biggest Financial Mistakes & How to Avoid ThemDivorce: The single largest financial disruptor, often leading to long-term financial setbacks.Underinsurance: Many professionals and business owners are inadequately insured, exposing themselves to unnecessary financial risk.Speculative Investing: Without a strong financial foundation, risky investments can lead to significant losses.What to Look for in a Wealth AdvisorPure Fiduciary Duty: Advisors should act in their clients' best interests 100% of the time.Evidence-Based Investing: A data-driven approach to financial decision-making, rather than speculation.Transparent Compensation: Understanding all fees, including advisory, investment, and tax costs, is essential.About our guest: Shuey Wyne, V.P. Wealth Advisor at RVW Wealth and author of the Amazon bestseller Worry-Free Wealth.You can learn more about his work:https://www.linkedin.com/in/shuey-wyne-42b546230/https://rvwwealth.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Support the show

What if your book could be the ultimate conversation starter, opening doors for your business you've never imagined? In this episode of the Short Book Formula podcast series, I promise you'll uncover the initial steps to transform your book idea into a powerful marketing tool. As the AI-generated voice of Paul G McManus, I'm here to congratulate you on taking that pivotal first step toward authorship. Whether you're aiming to boost your authority or forge deeper connections with your ideal clients, your journey begins with a simple, yet effective, fast start assignment designed to get your ideas flowing. This isn't about perfection; it's about momentum.Join us as we explore how even the smallest actions, like jotting down your thoughts or setting up a session with your book coach, can set the stage for your success story. Picture yourself as part of an elite group of advisors destined to become published authors, with a book that not only shares your expertise but elevates your brand. Imagine the profound impact this can have on your personal and professional life. As we guide you through this journey, take a decisive step today and watch as your book becomes a reality, serving as a testament to your knowledge and a catalyst for your business growth.Support the show

In this podcast episode, I welcome Sam Sivarajan,  an expert in behavioral finance and a leader in coaching financial advisors, to explore the transformative intersection of artificial intelligence, behavioral finance, and human connection in financial advising.This episode provides insights into how advisors can embrace technology while deepening their human connection with clients. It also highlights Sam's practical frameworks for thriving in an AI-driven world, along with lessons from his impressive career journey.Sam's Journey: From Corporate Lawyer to Behavioral Finance ExpertCareer Transitions: Sam's career began as a corporate lawyer in Canada before transitioning to investment banking in London, England.Wealth Management Leadership: Returning to Canada, he led three major wealth management firms, serving some of Canada's wealthiest families.Behavioral Finance Doctorate: His fascination with human behavior in financial decisions led him to earn a doctorate in behavioral finance and develop actionable frameworks for advisors.Behavioral Finance: The Human Algorithm in Financial AdviceUnderstanding Human Behavior: Sam emphasizes that the most critical financial decisions are driven by human emotions, motivations, and behavior rather than just technical analysis.The 3D Framework:Discovery: Digging deeper into clients' goals, fears, and motivations using open-ended questions and active listening.Design: Collaborating with clients to create plans they feel ownership over, leveraging behavioral insights like the IKEA effect.Discipline: Preparing clients to stay calm and focused during market shocks by building adaptability and resilience.Leveraging AI as a Tool, Not a ReplacementComplementing Human Judgment: Sam underscores that while AI is a powerful tool for efficiency, it cannot replace the nuanced understanding and empathy of human advisors.Widening Perspectives: Using AI to analyze data and provide alternative viewpoints can enhance decision-making but requires human oversight to avoid blind spots.Key Takeaways for AdvisorsHuman Connection is Key: Advisors who prioritize emotional intelligence, adaptability, and simplification of complex ideas will stand out in the next decade.Behavioral Coaching as a Differentiator: Helping clients overcome emotional barriers and align their actions with their goals is crucial.Embrace Technology Thoughtfully: Use AI to enhance efficiency and broaden perspectives, but rely on human judgment for nuanced decision-making.About our guest: Sam Sivarajan, an expert in behavioral finance and a leader in coaching financial advisorsYou can learn more about his work:https://www.samsivarajan.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Cheryl Canzanella, an advocate for opioid financial awareness, to discuss the often-overlooked connection between addiction and financial planning.This episode highlights the profound impact of the opioid epidemic on families and financial advisors, offering practical strategies to support clients dealing with the financial and emotional toll of addiction. Cheryl's powerful personal story and her mission to educate financial professionals provide a fresh perspective on how advisors can better serve their clients.Cheryl's Journey: From Financial Advisor to AdvocateA Career in Finance: Cheryl spent 25 years as a successful financial advisor, helping clients navigate life's uncertainties.Personal Tragedy: After losing her husband to an opioid overdose at the age of 38, Cheryl experienced firsthand the devastating impact of addiction on families and finances.Finding Her Voice: She turned her personal loss into a mission, educating financial advisors about the economic and emotional challenges clients face due to addiction.The Opioid Epidemic: A Financial Planning CrisisStaggering Statistics: Addiction costs the U.S. economy an estimated $1.5 trillion annually, with 200 lives lost daily to opioid overdoses.Red Flags for Advisors: Cheryl shares signs that financial advisors can look for, such as sudden asset liquidation, changes in beneficiaries, or uncharacteristic financial behavior.Emotional Barriers: Many clients feel shame or denial about addiction, making it essential for advisors to create a judgment-free, confidential environment.Equipping Advisors to Help ClientsProactive Strategies: Cheryl emphasizes the importance of including addiction-related questions in client fact-finding processes and financial plans.Building Resources: Advisors can partner with counselors, rehabilitation centers, and other professionals to offer holistic support.Education as Key: She highlights the need for industry-wide education to address the stigma surrounding addiction and better support affected clients.Key Takeaways and Future OutlookThe Role of Financial Advisors: Advisors are often on the front lines, recognizing financial red flags before others, making their role critical in addressing addiction-related challenges.Breaking the Stigma: Open conversations, education, and empathy are essential to reducing the stigma and fostering hope for affected families.Cheryl's Mission: Through her work, Cheryl aims to empower financial advisors with the knowledge and resources to make a difference in their clients' lives.About our guest: Cheryl Canzanella, an advocate for opioid financial awareness.You can learn more about her work:https://cherylcanzanella.com/https://opioidfinancialawareness.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Rob Brown, author of Truest Fan and a business coach, to explore how purpose-driven practices can transform your business and personal life.Rob's unique approach to mentoring financial advisors and business leaders, highlighting the importance of self-belief, authentic client relationships, and purposeful action. Rob's JourneyEarly Career Success: Rob began his career at Payne Weber (now UBS) and spent 25 years as a top-producing financial advisor, earning recognition for his exceptional client service.Leadership Roles: As a branch manager and later COO, Rob oversaw 250 advisors while running his own practice, balancing management and mentorship.Founding His Consultancy: After stepping away from executive roles, Rob established his coaching business, helping advisors rediscover purpose and excel in their careers.Purpose: The Key to Unlocking Authentic GrowthDefining Purpose: Rob explains that many advisors feel successful but unfulfilled, measuring their achievements solely by assets under management or revenue. He encourages them to dig deeper into their "why."Beyond Metrics: Purpose isn't just about financial goals; it's about creating meaningful client relationships, supporting causes, and being intentional in personal and professional life.The Truest Fan Philosophy: Rob emphasizes that being your own truest fan and uplifting others are essential steps to living and leading with purpose.The Power of Authorship in BusinessRob's Writing Journey: He discusses how writing Truest Fan was both a passion project and a strategic business decision. Benefits of Writing a Book: Rob shares how Truest Fan has served as more than just a book—it's a tool for establishing thought leadership, sharing his philosophy, and connecting with his ideal audience.Advice for Aspiring Authors: Rob encourages anyone considering writing a book to stop overthinking and start writing, emphasizing the lasting impact a well-crafted book can have on your career and personal legacy.Collaborating with Clients for Greater ImpactBuilding Affinity: Rob discusses the power of working with clients you genuinely enjoy, creating natural opportunities for referrals and deepened trust.Elevating Service: He highlights the importance of focusing on what truly matters, such as improving client experiences and building strong teams, rather than being bogged down by routine tasks.Conclusion:Rob Brown's philosophy of being a Truest Fan offers a fresh perspective on how financial advisors and business leaders can align their goals with their values. By embracing purpose and building meaningful relationships, he demonstrates how success can be both fulfilling and impactful.About our guest: Rob Brown, author of Truest Fan and a business coach.You can learn more about his work:https://truestfan.com/https://truestfan.com/scorecard/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Dan Allison, co-founder of The Exchange Group, and behavioral psychology expert, to discuss the science behind effective referral strategies. This episode provides valuable insights into why traditional referral strategies fail and how to transform satisfied clients into active advocates. Dan's proven approach, rooted in behavioral psychology and two decades of research, helps financial advisors unlock a repeatable process for building trust-driven relationships with both clients and Centers of Influence (COIs).Dan's Journey: From Psychology to Referral ExpertEarly Business Success: Built and sold his first company by age 27, achieving an eight-figure exit.Industry Transition: A non-compete clause led him to explore the financial services industry through insurance wholesale operations.Research Development: Discovered that most advisors lacked effective referral strategies, leading to extensive focus group research.Why Traditional Referral Strategies FailMissed Opportunities: 81% of clients who think they've referred their advisor have simply shared contact information without follow-up.Overcoming Barriers: Dan explains how behavioral insights can help advisors coach clients to make effective introductions instead of relying on passive referrals.Building Relationships with Centers of Influence (COIs)Understanding COI Hesitation: COIs, like CPAs, often hesitate to refer due to perceived risks, including reputational and financial concerns.Creating Value for COIs: Advisors must demonstrate their expertise, provide tailored resources, and build trust over time to foster reciprocal relationships.Strategic Engagement: Dan highlights the importance of asking COIs about their needs and challenges to create a collaborative foundation.Leveraging Books as a Referral ToolEstablishing Credibility: Authorship accelerates trust and positions advisors as experts in their field.Partnering with COIs: Co-authoring books or involving COIs in customized forwards fosters a sense of ownership and deepens the relationship.Key Takeaways Focus on Introductions, Not Referrals: Replace passive “I gave your name to someone” moments with actionable introductions like email connections.Understand COI Motivations: Take the time to learn what COIs value and how to address their concerns.Build a Community: Dan's SKOOL platform, The Exchange, provides a space for advisors to connect, share challenges, and access expert guidance.Dan's practical advice and innovative strategies provide a clear roadmap for advisors seeking to grow their practices through referrals. Whether you're struggling to convert client satisfaction into advocacy or looking to strengthen relationships with COIs, this episode is packed with actionable insights.About our guest: Dan Allison, co-founder of The Exchange Group, and behavioral psychology expert.You can learn more about his work:https://www.skool.com/exchangedan@modelfa.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Libby Greiwe, host of The Efficient Advisor podcast and and a former financial advisor turned business efficiency coach.Libby shares her inspiring journey of transforming her practice from 80-hour weeks to a thriving seven-figure business while working just 24 hours a week. Her story and strategies offer a roadmap for advisors looking to scale their business without sacrificing their personal lives.Libby's Journey:The Turning Point: In 2008, she faced a crossroads when she became a new mom, leading her to overhaul her business to achieve balance and freedom.Key Strategies: Libby highlights the importance of automating, delegating, deleting, and streamlining tasks to free up time and boost revenue.Efficiency in Action: From cutting her hours to 24 per week to quadrupling her revenue, she reveals how processes and systems changed everything.The Four-Lens Approach to Practice EfficiencyEfficiency Coaching: Libby provides advisors with tools, templates, and frameworks to streamline their practices.Tech Integration: She teaches advisors how to use tools like Zapier, AI, and workflow systems to save time and scale operations.Customized Approach: Her methods are tailored to the advisor's unique goals—whether it's more personal freedom, higher revenue, or both.Looking AheadThe Future of AI: Libby emphasizes the importance of integrating AI tools to stay ahead in an evolving industry.Client-Centric Innovation: Advisors who improve efficiency not only benefit personally but also enhance the client experience.Investing in Yourself: She encourages advisors to embrace coaching, community, and lifelong learning to achieve their full potential.Bottom Line:Success in advisory practices doesn't require sacrificing personal life. With proper systems, modern technology, and strategic thinking, advisors can build profitable practices while working fewer hours. The key is starting now and allowing improvements to compound over time.About our guest: Libby Greiwe, host of The Efficient Advisor podcast and and a former financial advisor turned business efficiency coach.You can learn more about her work:https://www.linkedin.com/in/libby-greiwe/https://www.theefficientadvisor.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Eric Pierre, CPA and author of "The Great Tax Escape,". Eric runs Pierre Accounting, with offices in Houston, Austin, San Diego, and Los Angeles. His Amazon bestselling book highlights how high earners can legally reduce their tax burden, challenges common misconceptions about tax planning, and shows how both business owners and W-2 employees earning $500,000+ can benefit from advanced tax strategies.About Eric PierreSecond-generation CPA with licenses in Texas and California.Amazon bestselling author of "The Great Tax Escape".Stands out in the industry as part of the 1% of Black CPA firm owners.Inside "The Great Tax Escape"Eric reveals how the tax code (40% longer than the Bible) contains hidden opportunities.He breaks down complex strategies for both W-2 employees and business owners, also demonstrates how charitable giving can double as tax strategyEric shares how his clients use real estate and conservation easements legally.How Eric Helps High EarnersHis "Redeem Team" of specialized tax professionals focuses on clients earning $500,000+ annually, turning tax code complexity into savings through court-tested strategies.Looking AheadEric advises acting now on Roth conversions and preparing for major changes when Trump tax cuts sunset in the coming years.He emphasizes starting estate planning early, especially considering state-specific impacts that could significantly affect your wealth.Bottom Line Making more money doesn't mean you have to pay more in taxes. With proper planning and the right team, you can legally reduce your tax burden while supporting causes you care about.About Our Guest: Eric Pierre, CPA and author of "The Great Tax Escape,".You can learn more about his work:https://www.greattaxescape.comwww.pierreaccounting.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome a special guest my older brother, Gabe McManus. Gabe joined our team as a book coach this year, bringing his deep passion for personal finance and his unique background in theater and editing to help financial advisors craft compelling narratives for their books.This episode dives into Gabe's journey from an avid personal finance enthusiast to a professional book coach, highlighting his approach to helping financial advisors find their unique voice and reach their ideal audience.Gabe's Journey: From Finance Enthusiast to Book CoachPersonal Finance as a Hobby: Gabe discusses his love for personal finance and the hundreds of books he's read on the subject, ranging from classics like Rich Dad Poor Dad to The Millionaire Next Door.The Importance of Storytelling: With a background in performance, he shares how he helps advisors translate complex financial ideas into engaging stories that resonate with readers.Helping Financial Advisors Publish BooksThe Power of the “One Big Idea”: We discuss how impactful books are often anchored by a single compelling idea, I share how our latest book projects are focused on helping advisors clarify their message to resonate with potential clients.Overcoming Financial Stress: He recounts his own experiences with finances and how sequencing money management decisions can relieve financial stress. He reflects on stories from our clients, showing how the right financial guidance can transform lives.Creating Financial Harmony in Relationships: We explore how the principles in books we've worked on, such as managing finances with intention, can foster healthier conversations about money between couples.The Role of Financial Advisors in Personal FinanceBeyond Investment Products: Gabe explains how working with advisors has shown him the holistic support they offer, which goes beyond mere product recommendations to include guidance on wealth building and financial independence.Pre-Selling Through Books: I talk about how a well-written book can serve as a powerful tool for advisors to pre-sell their services by sharing their expertise and philosophy before they ever meet with potential clients.Takeaways for Financial AdvisorsEvery Dollar Should Have a Purpose: We discuss the concept of giving each dollar a purpose, a core tenet of the books Gabe and I admire, which helps clients build wealth over time by automating their savings and investment processes.Write Your Own Financial Legacy: For advisors considering writing a book, Gabe and I emphasize the importance of identifying their unique message and leveraging it to inspire change and attract clients.Creating a Ripple Effect: Gabe shares stories of how his clients' ideas have influenced him personally, even affecting his conversations on the golf course and beyond.About Our Guest: Gabe McManus is a Theatre Arts Teacher and Book Coach with a passion for personal finance.You can learn more about his work: https://www.linkedin.com/in/gabe-mcmanus-0350505b/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

Ready to turn your book into a business powerhouse? Discover how financial professionals can attract high-value clients by leveraging a virtual speaking tour. We'll take you through innovative strategies using podcasts, online summits, and webinars to not only build trust and credibility but position yourself as a thought leader in your field. Say goodbye to the logistical nightmares of traditional book signings and hello to cost-effective, globally-reaching virtual engagements. Learn the ins and outs of creating a book-centric website that converts listeners into clients with free chapter downloads and exclusive behind-the-scenes content.Learn more at: https://www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comSupport the show

Can a book be the ultimate tool in your professional toolkit? Discover how to transform your book into a client magnet using the Short Book Formula's five high-impact strategies. From gifting personalized copies after client meetings to leveraging your book for supercharging referrals with CPAs and other key influencers, we cover it all. Learn how offering your book as a takeaway at speaking engagements can enhance your credibility and keep you top of mind. Plus, find out why your book should be the ultimate business card at networking events and a key component in new client welcome packages to make a lasting and impactful first impression.Learn more at https://www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comSupport the show

Can financial professionals become go-to experts without resorting to hard-sell tactics? Tune in as we uncover the secrets behind Paul G. McManus's short book formula, a strategy that has generated over $100 million in revenue. We'll discuss how keeping your book concise, writing in plain English, and targeting a specific niche can transform your financial services business. Learn more at: https://www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome Jesse Raines, managing partner of Inception Financial, to discuss the often misunderstood world of solar tax credits. This episode provides valuable insights into an often-overlooked tax strategy, showcasing Jesse's innovative approach to helping clients reduce their tax liability using solar tax credits. It also highlights how financial advisors and CPAs can leverage this strategy to add value for their clients while addressing the growing demand for renewable energy solutions.Jesse's Journey: From Actor to Solar Energy ExpertCareer Transitions: Jesse's eclectic background includes professional acting, managing high-end nightclubs and restaurants, and eventually entering the solar industry in 2008.SolarCity and Tesla Experience: Jesse spent several years at SolarCity, later acquired by Tesla, where he played a key role in growing the sales team from 14 to 1,000 professionals.Founding Inception Financial: After leaving Tesla, Jesse founded Inception Financial, driven by his personal experience in reducing his own tax liability using solar tax credits.Solar Tax Credits: A Misunderstood Tax StrategyUnderstanding the Basics: Jesse explains that solar tax credits involve owning solar systems as a business through an LLC, generating both tax credits and depreciation benefits.Comparing to Other Strategies: He contrasts solar tax credits with real estate investments and 401(k) contributions, highlighting the unique advantages of this approach.Benefits for Clients: The strategy allows clients to redirect money that would otherwise go to the IRS into owning income-producing assets, while also reducing their tax liability.Collaborating with Financial Advisors and CPAsAttractive Features: He discusses why family offices, wealth managers, and CPAs find this strategy appealing, including its codified nature and potential for client differentiation.Misconceptions Addressed: Jesse clarifies common misconceptions, such as the strategy being limited to personal home use or being part of a fund structure.Risk Mitigation: He explains how Inception Financial has structured their business to minimize risk for clients, even in the unlikely event of the company's dissolution.Key Takeaways and Future OutlookBipartisan Support: Jesse highlights the long-standing bipartisan support for solar tax credits, dating back to 1978, and their importance in addressing energy needs.Encouraging Exploration: He emphasizes the value of learning about this strategy, even for those who may ultimately decide not to pursue it.Personal Passion: Jesse shares his enthusiasm for his current role, combining his background in solar energy with the satisfaction of helping families save money.About our Guest: Jesse Raynes, managing partner of Inception Financial.You can learn more about his work at: https://www.inception.financial/about-us/About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this podcast episode, I welcome back Paavan Kotini, author of "Effortless Wealth: The SWAN Approach to Unlocking Wealth for Busy Professionals". Paavan shares his journey of writing and publishing his first book, and reveals the innovative ways he's leveraged it to grow his business.Paavan's JourneyBook Writing Process: Paavan discusses how working with our team helped refine his initial ideas into a concise, impactful book.The Power of Authorship: Enhancing Professional CredibilityAuthority by Association: He highlights how being an author has elevated his status among clients and peers.Conversation Starter: The book serves as an in-depth business card and "salesperson in print".Innovative Marketing and Distribution StrategiesStrategic Partner Engagement: Paavan shares how his strategic partners use the book to introduce him to potential clients.Client Appreciation: He uses personalized, signed copies as gifts for clients.Creative Promotions: Paavan created bookmarks with QR codes and used the book as a prize at events.Community Involvement: He reached out to local libraries for author showcases.New Opportunities and Business GrowthSpeaking Engagements: The book has led to increased invitations for speaking and board memberships.Next Generation Support: Unexpectedly, the book has attracted interns interested in finance careers.Referral Enhancement: It's become an effective tool for generating introductions and referrals from strategic partners.Book Series: Paavan is already planning his next book, which is generating additional interest.The Impact of Bestseller StatusCredibility Boost: Achieving Amazon bestseller status has added another layer of credibility to Paavan's profile.Opportunity Driver: The bestseller status is driving more speaking engagements and business opportunities.Key Takeaways for Financial AdvisorsLeverage Your Book: Use your book creatively in all aspects of your business and marketing.Engage Partners: Collaborate with strategic partners to maximize the book's reach.Continuous Marketing: The book doesn't market itself - be proactive in promoting it.Think Long-Term: Consider writing multiple books to sustain thought leadership and relevance.About our Guest: Paavan Kotini is the author of "Effortless Wealth: The SWAN Approach to Unlocking Wealth for Busy Professionals".You can learn more about his work at: https://www.effortlesswealthbook.com/About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this podcast episode, I welcome Evan Mayer, CEO and founder of Fortuna Wealth Management and host of the "For Advisors by Advisors" podcast. Evan shares his journey from the bank channel to independent financial advising, and offers insights on podcasting, advisor success, and the value of continuous improvement in the financial services industry.Evan's Journey: From Bank Channel to IndependenceCareer Beginnings: Evan spent 16 years in the bank channel before going independent in 2019.Transition to Independence: He discusses the benefits and challenges of moving from an employee model to an independent advisor model.Growth and Expansion: Evan's firm has grown from 2-3 people to 12 in the last two years.The Power of Podcasting for Financial AdvisorsPodcast Origins: Evan started "For Advisors by Advisors" about three years ago, inspired by a chance conversation.Content Strategy: Focuses on creating dialogue between advisors rather than just Q&A.Value for Listeners: Serves as a platform for advisors considering independence or exploring different options.Key Takeaways for Financial AdvisorsThe Importance of a Process: Evan emphasizes having a defined process as crucial for growth and success.Continuous Improvement: Regularly reassessing and improving one's skills and knowledge.Client Education: The value of teaching clients something new in every meeting.Referral Generation: Focusing on providing excellent service rather than directly asking for referrals.Evan's Advice for Advisors Considering IndependenceConsider Your Business Model: The best channel depends on your specific business and goals.Evaluate Compliance Restrictions: Independent channels often offer more flexibility in marketing and client communication.Assess Your Passion: Independence may be worth it for those who view their work as a hobby and passion.About our Guest: Evan Mayer, CEO and founder of Fortuna Wealth Management and host of "For Advisors by Advisors" podcast.You can learn more about his work at:https://www.raymondjames.com/fortunawealth/about-us/bio?_=evanAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode of The Million Dollar Producer Show, I welcome Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet. Tom shares his insights on leveraging guest podcasting as a powerful tool for building authority and growing your business.Tom's Journey: From Engineer to Chief Evangelist OfficerCareer Transition: Tom's journey began as an engineer running nuclear power plants, teaching him the importance of systems and processes. He later transitioned to corporate America and eventually founded Interview Valet.Chief Evangelist Officer: Unlike typical CEOs, Tom sees his role as evangelizing for his category, clients, and company, demonstrating the power of guest podcasting in building a brand and business.Guest Podcasting: A Strategic ApproachImportance of Authority: He emphasizes the need to build authority in the marketplace before attempting to sell services. He discusses how writing a book and then using guest podcasting to promote it can create a significant impact.Effective Marketing: Tom shares his experience that guest podcasting has become the number one driver for his business, providing high-quality, pre-sold leads that are ready for impactful conversations.Interview Valet: Enhancing Guest PodcastingService Offerings: Interview Valet helps clients by scheduling targeted podcast interviews, optimizing content for marketing, and repurposing interviews for maximum impact.Client Success: He recounts stories of clients, like Eric Weinheimer, using virtual book tours and podcast interviews to effectively promote their books and services.Key Takeaways and Future DirectionsMarketing Evolution: Tom addresses the changing landscape of marketing, emphasizing the importance of pragmatic and practical approaches that build genuine connections and trust with potential clients.Actionable Steps: He encourages listeners to visit Interview Valet's dedicated page for Million Dollar Producer Show listeners, offering resources such as an assessment quiz, a copy of his book, and a scheduling link for further discussion.About our Guest:  Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.You can learn more about his work at: https://www.linkedin.com/in/iamtomschwab/https://interviewvalet.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode of The Million Dollar Producer Show, I welcome Frank LaRosa, CEO of Elite Consulting Partners and one of the founding members of the Financial Advisor Success Syndicate, to discuss his journey from financial services to founding a successful consulting firm.Frank's Journey: From Financial Services to ConsultingCareer Beginnings: He started his career in the financial services industry at Prudential Securities, moving on to become a producer and manager at Smith Barney and Morgan Stanley. His passion for helping financial advisors grow their businesses led him to management roles.Founding Elite Consulting Partners: After being shown the door at Morgan Stanley, Frank decided to start his own recruiting and consulting firm, initially named Elite Recruiting and Consulting. Recognizing the importance of viewing clients as partners, he rebranded to Elite Consulting Partners in 2014.Elite Consulting Partners: A Unique Approach to Financial Advisory RecruitmentFocus on Financial Advisors: Elite Consulting Partners works with financial advisors and wealth managers, offering a unique consulting approach. They prioritize finding the right fit for both the advisor and the firm, ensuring long-term satisfaction and success.Growth and Expansion: Starting from his home, he grew the business into one of the largest firms of its kind, with a team of approximately 65 people. The firm's success is driven by its commitment to doing what's right for the financial advisor, with a strong emphasis on collaboration and long-term relationships.Elite Marketing Concepts: Enhancing Financial Advisors' Personal BrandsThe Importance of Personal Branding: He emphasizes the significance of personal branding for financial advisors. He shares his experience in leveraging social media, podcasts, and videos to build a genuine and relatable brand.Launching Elite Marketing Concepts: Recognizing the need for customized marketing solutions, Frank launched Elite Marketing Concepts. This division offers tailored branding and marketing services, helping advisors create unique and impactful online presences.Key Takeaways and Future DirectionsThe Power of Collaboration: He highlights the importance of working closely with financial advisors to understand their goals and provide comprehensive support. This collaborative approach ensures that advisors receive the guidance and resources they need to succeed.Embracing Technology: The pandemic accelerated the adoption of technology in the financial services industry. Frank discusses how Elite Consulting Partners leveraged tools like Zoom and podcasts to maintain and grow client relationships during challenging times.Long-Term Vision: Looking ahead, Frank is excited about the future of Elite Consulting Partners and Elite Marketing Concepts. He remains committed to helping financial advisors achieve their goals and adapt to the evolving landscape of the industry.About our Guest: Frank LaRosa, CEO of Elite Consulting Partners and one of the founding members of the Financial Advisor Success SyndicateYou can learn more about his work at: https://eliteconsultingpartners.com/meet-our-founder/ About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode I welcome Mike Saunders, the author of Authority Positioning for Financial Professionals, to explore the concept of authority marketing and how it can significantly impact financial advisors' success.Mike's Journey: From Financial Services to Authority PositioningCareer Beginnings: Began his career in the financial services field, working for JP Morgan Chase in the mortgage banking industry. His path took a turn when he started providing lines of credit for financial advisors' clients, leading him to realize the importance of authority positioning.Transition to Marketing: After the economic crisis of 2007-2008, he pursued a MBA in Marketing and started his own firm, focusing on helping financial advisors grow their businesses through authority positioning rather than traditional marketing tactics.Authority PositioningUnderstanding Authority Marketing: Mike explains that authority marketing isn't about replacing existing marketing strategies but enhancing them. By positioning oneself as a trusted expert, all other marketing efforts become more effective.Components of Authority Positioning: Mike describes the 'Authority Positioning Portfolio,' which includes various elements such as interviews, books, media features, and podcasts that collectively build a professional's credibility.Practical Applications: By creating content that educates prospects and existing clients, financial advisors can establish themselves as experts. Mike uses podcast interviews to delve into key educational points, which can then be leveraged in marketing campaigns.Guest Podcasting and Media FeaturesImportance of Guest Appearances: He highlights the value of being a guest on podcasts and media channels. These appearances elevate the professional's status and reach new audiences, reinforcing their authority.Strategic Alliances: Authority positioning is crucial in building relationships with centers of influence, such as CPAs and estate planning attorneys. Having a well-developed authority portfolio makes it easier to establish these valuable connections.Zero Moment of Truth (ZMOT)Pre-Framing Prospects: The concept of ZMOT emphasizes the importance of what potential clients find about a professional online before making contact. A strong online presence with authority positioning assets can significantly influence their decision.Leveraging Current Clients: Beyond attracting new clients, authority positioning helps maintain relationships with current clients, ensuring they stay loyal and continue to trust the advisor's expertise.Taking ActionOvercoming Imposter Syndrome: Mike encourages financial advisors to overcome self-doubt and take steps towards building their authority. With services designed to be easy and enjoyable, professionals can quickly see the benefits of authority positioning.About our Guest: Mike Saunders, MBA Authority Marketing StrategistYou can learn more about his work at: https://mikesaunders360.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Anton J. Anderson back to the show for the third time. Anton,  CEO of Elite Resource Team and co-author of "The Art of Collaboration: When 2 Tribes Stop the War".He shares his journey, the unexpected challenges he faced, and the valuable lessons he learned while writing his book.Anton's JourneyCareer Evolution: Anton discusses his decade-long focus on the team-based model and how it shaped his expertise in creating collaborative environments for financial advisors and CPAs.Author's Challenges: He reveals the surprising difficulties he faced while condensing extensive knowledge into a concise, impactful book.Mindset Shifts: He emphasizes the importance of refining communication and mastering content through the process of writing.he Power of the Book: Enhancing Professional CredibilityAuthority by Association: Anton highlights the strategic advantage of co-authoring the book with CPA Paul Latham and featuring forwards by well-respected professionals like John Kuttin and Jackie Meyer.Leveraging the Book: He discusses how the book serves as a cornerstone for various communication strategies, enhancing personal and professional branding.Effective Marketing and Distribution StrategiesBook Signings and Events: Anton shares the success of incorporating book signings at events, utilizing visual aids like branded table runners to maximize promotional opportunities.Media Recognition: The book's release as an Amazon bestseller attracted attention from notable industry sources, leading to increased visibility and credibility.Niche Focus: Anton advises fellow advisors to write books on unique, niche topics to stand out in a crowded market.Collaborative Opportunities: He encourages leveraging the book to build stronger relationships with CPAs and clients, creating a synergistic effect in professional networking.Key Takeaways and Future DirectionsEmbrace the Power of Authorship: Anton underscores the substantial return on investment from writing a book, not just in financial terms but in enhanced status and opportunities.Continued Innovation: He hints at upcoming projects and initiatives that will further solidify the book's themes and continue to promote collaboration and advanced planning in the industry.About our Guest: Anton Anderson is the CEO of Elite Resource Team.You can learn more about his work at:https://elitert.com/https://www.linkedin.com/in/antonjanderson/https://www.antonjanderson.com/Get a copy of his book:  The Art of Collaboration: When 2 Tribes Stop The WarAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Michael Sir, president and co-founder of One Protection, and Carter Kowalski, account executive at Secura Consultants, to discuss the critical importance of disability insurance and its role in comprehensive financial planning.Michael's Journey: Early Life and Career Transition: Growing up on a farm in Iowa, Michael saw the impact of health issues on family stability when his father had a heart attack. This fueled his passion for disability insurance.Professional Focus: As president and co-founder of One Protection, Michael provides software that helps financial advisors sell disability insurance effectively.Carter's Path: Career Start: Carter transitioned from healthcare management to insurance, finding a passion for helping clients secure their financial futures through comprehensive income protection.Role at Secura Consultants: As an account executive, Carter helps advisors navigate the complexities of disability insurance, ensuring clients are well-protected.Secura Consultants and One Protection: A Collaborative ApproachUnderstanding the Need: Michael and Carter emphasize the often-overlooked importance of disability insurance, highlighting real-life examples where proper coverage made significant differences.Three-Legged Stool Approach: They discuss the synergy between advisors, product providers like Secura Consultants, and presentation tools from One Protection to ensure clients receive the best service and coverage.Key Success Stories and LessonsImpactful Cases: Carter shares a story about a medical professional who maintained financial stability despite an unforeseen condition, highlighting the importance of adequate coverage.Advisors' Reluctance and Solutions: Michael explains why many advisors hesitate to offer disability insurance and provides practical solutions to integrate these critical conversations into their practice.Innovations in Disability InsuranceTechnological Advancements: The episode explores technological innovations that have streamlined the underwriting process, making it easier and faster for advisors and clients.Presentation Tools: Michael introduces One Protection's virtual presentation software, designed to educate and engage clients, making the insurance process more transparent and accessible.Guiding Principles and Professional InsightsMichael's Philosophy: Emphasizing the importance of doing the right thing and having tough conversations about financial protection.Carter's Approach: With a focus on positivity and client-centered service, a positive attitude has helped him build trust and deliver impactful solutions for clients.About our Guests: Michael Sir, president and co-founder of One ProtectionCarter Kowalski, account executive at Secura ConsultantsYou can learn more about their work:https://www.linkedin.com/in/michael-sir-54b7a3120/https://www.linkedin.com/in/carter-kowalski-21a74b103/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this podcast episode, I welcome Bruce Gendein, a pension consultant with McHenry Advisors, to discuss the complex world of pension consulting and the critical role of cash balance plans for business owners.This episode explores Bruce's extensive background and the evolution of pension consulting, highlighting the unique benefits of cash balance plans in tax planning and retirement savings.Bruce's Journey: From Actuarial Training to Pension ConsultingCareer Path: Originally trained to be an actuary, Bruce transitioned through various roles in the computer business and medical facilities management before finding his niche in the pension business.Professional Achievements: Over four decades, he has built and sold multiple actuarial, consulting, and third-party pension administration firms. He now works exclusively with McHenry Advisors, administering approximately 2,200 pension plans with a team of nine actuaries.McHenry Advisors and The Importance of Cash Balance PlansConsulting Services: McHenry Advisors offers continuity and stability for financial advisors and their clients by ensuring a seamless transition and consistent service through a large, experienced staff.Virtual Family Office (VFO) Expertise: Bruce acts as a VFO expert, collaborating with financial advisors and accountants to provide specialized knowledge and support in pension consulting and tax planning.Defined Benefit vs. Defined Contribution Plans: Bruce explains the differences between 401k profit-sharing plans (defined contribution) and cash balance plans (defined benefit), emphasizing the advantages for business owners.Target Audience: Successful business owners who are making more than they need to live on, dislike paying taxes, and want to save a significant amount for retirement quickly.Elite Resource Team (ERT) and the Virtual Family Office ModelCollaborative Approach: ERT's model fosters collaboration among financial advisors, accountants, and specialized experts like Bruce, ensuring comprehensive and effective planning for clients.Benefits of the VFO: Financial advisors can leverage the expertise of seasoned professionals, enhancing their credibility and providing clients with top-notch service without needing to master every aspect themselves.Key Takeaways and Future DirectionsFlexibility and Tax Benefits: Bruce highlights the flexibility of pension plans, their potential for significant tax savings, and the growing importance of tax-deductible strategies in light of increasing national debt.Owner Benefits: Adding a pension plan to a 401k provides substantial benefits for business owners, making it an essential component of a well-rounded retirement strategy.Creative Funding Approaches: Utilizing life insurance contracts within pension plans can provide a mix of taxable and tax-free future income, maximizing after-tax benefits.About our Guest:Bruce Gendein, a pension consultant with McHenry AdvisorsYou can learn more about his work at:LinkedIn:  https://www.linkedin.com/in/brucegendein/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Casey Clark, CEO of Cultivate Advisors. Casey shares valuable insights into the transformative power of focusing on enterprise value to significantly elevate a business's market position.Journey to Business Mastery: From Paper Routes to CEOExplore his entrepreneurial journey from his early days managing paper routes to his leadership role at Cultivate Advisors. Discover how personal experiences and challenges shaped his approach to business coaching, focusing on actionable advice rather than traditional methods.Defining the Edge: Cultivate Advisors' Unique ApproachLearn about the distinctive strategy of Cultivate Advisors in the crowded business coaching industry. Unlike typical coaches, he and his team offer hands-on advisory services, leveraging real-world entrepreneurial experiences to drive meaningful business growth and enhance enterprise value.Revolutionizing Enterprise Value: Strategies for Business GrowthHe elaborates on the concept of enterprise value and its critical role in assessing a company's worth, similar to real estate valuation. Casey explains how improvements in this area can significantly increase a company's market value without necessarily boosting revenue.Key Insights for Elevating Business ValueEnterprise Value as a Core Metric: Unpack the importance of focusing on enterprise value rather than just revenue, with practical tips on how business owners can shift their metrics for better financial outcomes.The Importance of Quality and Strategic Risk Management: Discuss the critical role of delivering high-quality products/services and managing business risks through informed decision-making and robust planning.The Power of Expert Partnerships: Explore how working with specialized advisors like Cultivate Advisors can amplify your business's growth potential and facilitate smoother transitions and scalability.Elite Growth Academy: A Convergence for Collaborative LearningAnticipate the upcoming Elite Growth Academy in San Diego, where advanced strategies for business growth and value acceleration will be shared. It is a vital opportunity for professionals to learn, network, and collaborate.About our Guest:Casey Clark, CEO of Cultivate AdvisorsYou can learn more about his work at:Website: https://cultivateadvisors.com/our-advisors/casey-clark/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I have the pleasure of welcoming Alison Susko, VP of Community at AssetMap, to explore the revolutionary impact of visual storytelling on the financial advisory landscape. She shares her in-depth insights on how AssetMap's innovative approach is redefining advisor-client interactions, promoting heightened engagement and understanding.AssetMap: Simplifying Complexity for Meaningful Conversations The Genesis: Alison delves into the origins of AssetMap, tracing its roots to founder Adam Holt's experiences as a financial advisor. She highlights the pressing need for streamlined, visually captivating communication tools that bridge the divide between intricate financial strategies and client comprehension.The Power of Conversational Planning: AssetMap's guiding philosophy centers on "conversational planning" - meeting clients where they are and sparking productive dialogues through accessible, easily digestible visuals that encapsulate the essence of their financial narrative.Seamless Communication: Bridging the Physical and Digital Divide Versatility Across Platforms: Alison underscores AssetMap's adaptability, with its visual tools engineered to deliver consistent impact across various settings, from in-person meetings and virtual consultations to impromptu discussions at a client's kitchen table.The Post-Pandemic Landscape: The conversation delves into the evolving preferences for in-person and remote advisory services in the wake of the pandemic. She observes a balanced 50-50 split and the enduring appeal of remote meetings, particularly among older clients who have embraced digital communication with enthusiasm.Empowering Advisors: Technology as an Enabler The Concept of Advisor Intelligence (AI): Alison introduces the notion of "Advisor Intelligence" (AI), emphasizing AssetMap's dedication to empowering advisors with technology that complements and enhances their unique strengths in forging client relationships and delivering personalized guidance.Seamless Integrations and Strategic Partnerships: The discussion explores AssetMap's extensive integrations with trusted vendors in the financial technology ecosystem, illustrating how these connections streamline data entry, save time, and provide a holistic view of a client's financial tapestry.The Future of Financial Advising: Trends and Opportunities Navigating the AI Revolution: She shares her perspective on the growing influence of artificial intelligence (AI) in the financial industry. She emphasizes the importance of striking a delicate balance between harnessing AI's potential and preserving the human touch that defines the advisor-client relationship.Simplifying the Complex: The conversation highlights the broader trend of financial technology companies developing solutions that demystify complex topics like tax planning and estate planning. These advancements enable advisors to serve as the central touchpoint for their clients' multifaceted financial needs.About our Guest:Alison Susko, is VP of Community at AssetMap.You can learn more about her work at:Website: https://www.asset-map.com/team-1About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Ben Golden, founder and CEO at Golden Tax Relief, to delve into the intricate world of tax resolution and planning.This episode unveils Ben's comprehensive approach to navigating IRS challenges, emphasizing his dedication to client advocacy and his expertise in tax resolution.Ben's Journey: From Tax Crisis to Tax ExpertCareer Evolution: Originally focusing on tax resolution, Ben expanded into tax planning as a response to the slowdown of IRS operations during COVID-19. This expansion was driven by his desire to continuously support clients in managing their tax obligations efficiently.Specialization in Tax Resolution: Ben discusses the pivotal experiences that shaped his career, including his own daunting encounter with the IRS. These experiences underscore his commitment to advocating for clients, often navigating complex, stressful situations to secure favorable outcomes.Golden Tax Relief: Empowering TaxpayersClient Advocacy Explained: Ben details his role in helping clients handle the IRS, providing insights into the emotional and financial toll these challenges can take and how he assists in transforming these situations.Challenging the IRS: A standout moment is Ben's recount of his personal battle with the IRS, illustrating his deep understanding of IRS procedures and his strategic acumen in defending his rights and those of his clients.Elite Resource Team and Collaborative Tax PlanningIntegrating Expertise: We discuss how Ben's work aligns with the collaborative models within the Elite Resource Team, highlighting the synergy between advisors and CPAs in crafting proactive tax strategies.Future of Tax Practice: The conversation also explores the impact of technological advancements like AI in tax practice, and Ben's proactive approach to integrating these tools to enhance service delivery.Key Takeaways and Future DirectionsThe Importance of Proactive Planning: Ben emphasizes the necessity of proactive strategies in tax planning, advocating for early and informed action to prevent future tax crises.Looking Ahead: As the landscape of tax services continues to evolve with technological advancements, Ben predicts increasing reliance on sophisticated tools and strategies to enhance the effectiveness of tax resolution and planning.About our Guest: Ben Golden, is founder and CEO at Golden Tax Relief.You can learn more about his work at:Website: https://www.goldentaxrelief.com/aboutAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Phil Putney, a CPA and author of the Amazon number one bestseller, "The Tax Smart Retiree: A Guide to Thriving in Your Golden Years." Over the past year, we collaborated to transform Phil's extensive experience and knowledge into a book that guides retirees through the complexities of tax-efficient retirement planning.From CPA to Financial Advisor with a Tax FocusProfessional Evolution: Phil began his career over 30 years ago as a CPA with a master's in taxation. His journey took a pivotal turn when he integrated financial advisory services, driven by client needs for cohesive tax and investment strategies.Specialization in Retirement Planning: Recognizing a niche in retirement planning, He obtained his Personal Financial Specialist designation, enabling him to blend his tax expertise with financial advisory services.The Tax Smart Retiree: Simplifying Complex Tax Strategies for RetireesUnique Tax Perspective: Phil emphasizes the importance of long-term tax planning, which is often overlooked in traditional retirement planning. His book provides strategies to manage and minimize taxes through various stages of retirement.Holistic Retirement Planning: The book extends beyond tax advice, offering insights into Social Security, required minimum distributions, and the impact of losing a spouse, which are crucial for comprehensive retirement planning.Educational Initiatives and Phil's Teaching PhilosophyCommitment to Education: His passion for education is evident through his classes and now, his book. His goal is to equip retirees with the knowledge to make informed decisions about their financial futures.Workshops and Classes: Prior to the book, Phil conducted extensive workshops that covered similar content. The book aims to reach a broader audience by condensing his teachings into an accessible format.Insights for Future Financial PlanningAnticipating Tax Changes: Phil discusses the potential implications of expiring tax laws and emphasizes the need for proactive planning based on current legislation.Retirement Income Planning: A significant focus of Phil's approach is understanding the personal spending needs in retirement and planning accordingly, using tax-efficient strategies to sustain the desired lifestyle.Key Takeaways and Future DirectionsImportance of a Customized Plan: Phil stresses that every individual's financial situation is unique, and a one-size-fits-all approach does not apply in retirement planning.Advice for Prospective Clients: For those interested in deeper engagement, Phil offers initial consultations to discuss personal financial situations and explore the fit for his services.About our Guest:Phil Putney author of "The Tax Smart Retiree: A Guide to Thriving in Your Golden Years."You can learn more about his work at:www.afsfinancialgrp.comhttps://afsfinancialgrp.kartra.com/page/WelcomePhil Putney's LinkedInAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

Listen to the full episode on the Influential Entrepreneurs Podcast with Mike Saunders episode here:https://businessinnovatorsradio.com/interview-with-paul-mcmanus-co-founder-and-ceo-of-more-clients-more-fun-author-podcast-host/Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I welcome Josh Yager, managing partner at Anodos and a licensed attorney, to discuss the often complex world of estate planning and settlement. This episode explores Josh's innovative approach to collaboration among professionals in law, accounting, and financial planning to ensure effective estate settlements.Josh's Journey: From Financial Planning to Legal ExpertCareer Transition: Originally a financial planner and a CFP, Josh spent 15 years creating financial plans and managing assets before a career epiphany at a conference led him to law school. This transition was fueled by his realization of the growing need for specialized estate settlement services.Specialization in Estate Settlement: His focus shifted to supporting non-professional trustees manage the challenging process of estate settlement, recognizing the gap in services available for effectively managing this critical and stressful period.Anodos: Bridging the Gap in Estate SettlementUnderstanding the Need: JoshHe discusses the demographic challenges with the baby boomer generation and the massive transfer of wealth forthcoming, emphasizing the need for specialized estate settlement services.Role of Anodos: Anodos specializes in assisting non-professional trustees, often family members, through the daunting process of estate settlement. Josh's team takes a unique approach by charging a fixed fee, aligning their financial incentives with the speed and efficiency of the settlement process.Elite Growth AcademyCollaborative Training and Education: The upcoming Elite Growth Academy in San Diego will serve as a platform for professionals like Josh to share best practices and learn from one another in a collaborative environment, further enhancing the services they provide to their clients.Key Takeaways and Future DirectionsThe Importance of Collaboration: Josh highlights the critical nature of breaking down professional silos to ensure the best outcomes for clients, stressing the importance of a collaborative approach across different disciplines.Looking Ahead: As the demographic shift continues to unfold, he anticipates the need for estate settlement services will grow, underscoring the importance of preparedness and adaptability in his field.About our Guest:Josh Yager, is managing partner at Anodos.You can learn more about his work at:Website: https://anodosadvisors.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

In this episode, I  host my business partner and the co-creator of the Authority Accelerator Program, Tony Maree Torrey. We dive deep into the nuances and benefits of our innovative program designed to elevate financial service providers by establishing them as trusted authorities in their industry.The Authority Accelerator Program: Elevating Financial ExpertsFoundation and Evolution: Tony Maree discusses the organic evolution of the Authority Accelerator Program, which originated from our personal challenges and was refined through our experiences. The program is designed for financial advisors and CPAs who struggle with being perceived as commodities rather than distinct experts.Strategic Approach: We emphasize the importance of positioning oneself as a prescribing authority rather than a conventional seller. The program's strategies aim to transform participants into the coveted 'pretty girl at the bar,' where potential clients actively seek them out.Empowering Through Authorship and SpeakingBecoming an Author: Tony Maree highlights the transformative power of authorship in establishing credibility and authority. Our program assists professionals in becoming published authors, setting the stage for further recognition and opportunities.Guest Podcasting vs. Hosting: We explore the advantages of guest podcasting over hosting one's own podcast, emphasizing efficiency and exposure. Guest podcasting allows professionals to leverage established audiences, enhancing their visibility and credibility with minimal effort.Success Stories and Practical ApplicationsClient Successes: We share inspiring stories of clients who have successfully utilized the Authority Accelerator Program. Examples include John Kuttin, a Barron's Hall of Fame advisor, and Alex Sonkin, a thought leader for CPAs, showcasing the program's effectiveness in real-world settings.Strategic Guest Podcasting: We discuss in detail the process of selecting quality podcasts for guest appearances and the importance of forming genuine relationships with hosts. Tony Maree and I explain how strategic guest podcasting is integral to the program, providing a platform for professionals to shine as subject matter experts.Key Takeaways and Looking ForwardBuilding Authority: This episode underscores the significance of transitioning from mere knowledge providers to trusted authorities who command respect and attention in their fields.Future Prospects: As we anticipate expanding the Authority Accelerator Program, Tony Maree and I discuss upcoming initiatives and enhancements designed to further support our clients' growth and success in becoming recognized leaders in their fieldsAbout Our Guest: Tony Maree TorreyLinkedIn: https://www.linkedin.com/in/tonymaree/Main Website: https://www.tonymaree.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Paul Latham, the co-owner of Elite Resource Team and a pioneering thought leader for accountants. This episode offers a deep dive into how Paul and his partner, Anton Anderson, are bridging the gap between CPAs and financial advisors, fostering a collaborative environment for mutual benefit. Paul shares insights on his upcoming book, which he and Anton  are working on, titled The Art of Collaboration when Two Tribes Stop the War.Paul's Journey: From Accountancy to Collaboration ExpertTransitioning from Traditional Accounting: Trained as a chartered accountant in the 1980s, Paul swiftly recognized the evolving landscape of accounting. Heeding advice on the commoditization of traditional accounting services, he pivoted towards forward-looking accountancy, emphasizing planning and advisory over mere compliance.Achievement and Innovation: Under his leadership, his firm transformed into a forward-thinking powerhouse, ultimately selling for a significant sum. Post-sale, he explored various ventures, before  relocating to the US.The Art of Collaboration: Bringing Two Tribes TogetherIdentifying the Gap: Paul explains the distinct roles of CPAs and financial advisors in the US, highlighting the often backward-looking focus of accountants due to the complex tax environment. Elite Resource Team was founded to encourage a forward-looking approach, enhancing the value provided to clients.Forming Strategic Partnerships: The collaboration between accountants and financial advisors, facilitated by Elite Resource Team, aims to combine the strengths of both professions. This approach not only enhances service delivery to clients but also broadens the scope of advice and solutions available.Elite Growth AcademyA Platform for Growth: The Elite Growth Academy is designed for both advisors and accountants to further their understanding of collaborative practices. It serves as a bridge for members at various stages of their journey, offering coaching, technology, and access to a vast network of experts.Key Takeaways and Future DirectionsValuable Lessons: He shares insights on maintaining a partnership rather than a servile relationship with clients, the importance of forward-looking advice, and strategies for being compensated for proactive services.Looking Ahead: As we prepare for the publication of The Art of Collaboration when Two Tribes Stop the War, the conversation underscores the enduring importance of collaboration, mutual respect, and continuous learning in the professional growth of both accountants and advisors.Elite Growth Academy Event is scheduled for June 13th to 14th in San Diego. This is a golden opportunity for financial advisors and accountants to master collaborative practices, network, and propel their professional relationships forward.About our Guest:Paul Latham  the co-owner of Elite Resource Team.You can learn more about his work at:Website: https://elitert.com/LinkedIn: https://linkedin.com/in/paul-latham-85356a42/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Jim Duggan, founder of Duggan Bertsch, a Chicago-based business, tax, estate and wealth planning firm comprised of attorneys and accountants. Join us as we explore Jim's transformative journey from corporate law to pioneering comprehensive tax strategies, ensuring solid wealth management for high-net-worth individuals. In our conversation, we also discuss our anticipation for the upcoming Elite Growth Academy in San Diego. Jim 's JourneyFrom Corporate Law to Tax Mastery: Jim started his career focused on corporate law but soon found his passion in estate planning, tax strategies, and asset protection. This shift showcases his adaptability and deep knowledge.Evolution: Under Jim's guidance, the firm goes beyond typical legal services. It provides comprehensive solutions in estate, tax, and business planning, reflecting his innovative approach.Diving Deep into Advanced Tax PlanningThe Start of Specialization: He moved into tax planning because he was curious and wanted to meet the complex needs of his entrepreneurial clients. This shows his dedication to providing complete, client-focused solutions.Successful Partnerships & Client Achievements: Jim has used his deep understanding of his clients and strategic partnerships to achieve big tax savings and protect their assets, showing his skill in handling complicated legal issues.Key Insights & Innovative StrategiesChanging Legal Advice: Jim promotes a team-based approach to legal counsel, stressing the need to blend different financial and legal areas to create customized solutions for clients.Personalized Planning for Every Client: The firm's approach is all about fully understanding what each client wants, offering advice that covers everything from estate planning and tax strategies to setting up businesses for the best results.Building Wealth Across GenerationsFocus on Legacy and Learning: Jim's work goes beyond just legal advice; he aims to teach the next generation about wealth management. This shows his comprehensive view on preserving wealth and building family legacies.Stories of Success & Client Growth: He has worked with clients from the start of their journey to managing wealth for multi-billion dollar families. His dedication to helping clients grow, learn, and maintain lasting bonds is evident.About our Guest:Jim Duggan  is a founding principal of DUGGAN BERTSCH, LLC, a Chicago-based business, tax, estate and wealth planning firm comprised of attorneys and accountants.You can learn more about his work at:Website: https://www.dugganbertsch.com/Email: jduggan@dugganbertsch.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Arron Bennet, author of the book "Cyber Growth: Mastering Growth Strategies for Scaling Your Cybersecurity Business." This book presents an essential guide for cybersecurity companies eager to enhance their growth and profitability with unmatched efficiency.Arron's Inspiring Journey:From Down Under to Top Entrepreneur: Originating from Australia, his journey is nothing short of remarkable. Initially diving into the world of business with Bennett Financials as a side hustle, he transformed it into a leading consultancy, proving his entrepreneurial prowess.Evolution of Bennett Financials: What began as a bookkeeping service evolved into a comprehensive suite offering tax planning, preparation, and CFO services, underscoring Arron's strategic adaptability and vision.Diving Deep into "Cyber Growth":Why Cybersecurity?: The book's was inspired by Arron's own experiences and the realization that cybersecurity firms consistently encountered similar growth challenges. This led to a focus on developing a specialized growth blueprint for this niche market.Impactful Conferences & Real-Life Success Stories: He shares exhilarating moments from speaking engagements, including a notable cybersecurity conference in Phoenix, highlighting the book's resonance within the industry.Key Insights & Strategies:Revolutionizing the CFO Role: Arron introduces a modern take on the CFO's role in cybersecurity businesses, emphasizing strategic planning and comprehensive data analysis to steer growth.Custom-Tailored KPIs: The book meticulously outlines vital KPIs for cybersecurity businesses of varying sizes, offering clear, actionable insights for scalable success.Employee Compensation & Engagement: He delves into innovative strategies for incentivizing employees, fostering a culture of ownership, and significantly reducing churn.Towards a Lucrative Exit:Exit Planning Excellence: Arron shares exhilarating success stories, including guiding companies to 25X multiples, showcasing the power of strategic financial planning and execution.About our Guest:Arron Bennet is the CEO of Bennett Financials and author of the book "Cyber Growth: Mastering Growth Strategies for Scaling Your Cybersecurity Business."You can learn more about his work at:Arron's LinkedInhttps://www.bennettfinancials.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Paavan Kotini, founder of Kotini and Kotini, and author of "Effortless Wealth: The S.W.A.N.™ (Sleep Well At Night) Approach to Unlocking Wealth for Busy Professionals " a book that has quickly climbed the ranks to become an Amazon number one bestseller.His book introduces a holistic approach to wealth management and financial planning, tailored specifically for the busy professional.Paavan's Background:Diverse Career Journey: The transition from a budding career in biomedical research to a tech enthusiast, and eventually a financial expert, demonstrates the author's adaptability and relentless pursuit of passion. This varied background provides a unique foundation for the financial principles discussed in the book.Inspiration Behind the Book: Driven by a desire to share his accumulated wisdom and experiences, the author crafted "Effortless Wealth" to guide individuals through the complexities of financial planning, making it accessible and actionable for busy professionals.Key Insights from "Effortless Wealth":The SWAN Philosophy: Central to the book is the Sleep Well At Night philosophy, a concept coined by Paavan to encapsulate the essence of financial peace of mind through strategic planning and informed decision-making.Virtual Family Office: A pivotal concept introduced in "Effortless Wealth" is the virtual family office. This approach advocates for a synergistic collaboration among financial specialists to offer bespoke advice, akin to having a personal CFO for financial guidance.From Biomedical Engineering to Financial Expertise: Paavan's unique journey sheds light on the importance of embracing change, continuous learning, and the pursuit of one's true calling, especially when it leads to the realm of financial empowerment.The Future of Financial Planning:Personalized Financial Strategies: He envisions a future where advanced, customized financial planning is not just reserved for the ultra-wealthy but is accessible to professionals across various sectors, aiming to democratize financial success.Raising Financial Literacy: "Effortless Wealth" is more than just a book; it's a mission to enhance the financial literacy of its readers. It encourages proactive engagement with one's financial health, promising a future where informed financial decisions lead to lasting wealth and security.About our Guest: Paavan Kotini founder of Kotini and Kotini, and author of "Effortless Wealth: The S.W.A.N.™ (Sleep Well At Night) Approach to Unlocking Wealth for Busy Professionals "You can learn more about his work at:www.effortelesswealthbook.comwww.kotiniandkotini.comPaavan's LinkedInAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Jackie Meyer, the President and Founder of TaxPlanIQ. Jackie shares her transformative journey from running a CPA firm to revolutionizing tax planning through her innovative software platform. This episode offers invaluable insights for financial advisors and accountants looking to enhance their services and client satisfaction.We also talk about our upcoming attendance at the Elite Growth Academy in San Diego and explore Jackie's expertise in tax advisory services, highlighting their benefits for both financial advisors and accountants.Jackie Meyer's Professional EvolutionFrom CPA to Innovator: Jackie shares her journey from managing her CPA firm to focusing on tax advisory services. This shift not only tripled her firm's revenue but also significantly reduced her working hours. It showcases the transformative impact of concentrating on tax planning.TaxPlanIQ: Inspired by her success and the onset of COVID-19, she launched TaxPlanIQ, a comprehensive SaaS platform aimed at streamlining tax advisory services. This platform reflects her vision of making tax planning both accessible and influential for financial professionals.TaxPlanIQ: Revolutionizing Tax AdvisorySoftware Capabilities: TaxPlanIQ offers an all-in-one solution that simplifies the proposal, planning, and implementation of tax strategies. Key features include a tax strategy library, educational materials, and an innovative pricing tool that uses AI to transform the delivery and pricing of tax advisory services.AI Integration: She highlights the significance of AI within TaxPlanIQ, especially an AI bot capable of analyzing tax returns and suggesting strategies. This functionality makes tax advisory accessible to advisors of varying tax knowledge, allowing them to provide complex advice.Jackie Meyer's Vision for the FutureChampioning Tax Advisory: Jackie strongly believes in the future of tax advisory for both financial advisors and accountants. She envisions a field that leverages AI and strategic thinking to provide unmatched value to clients.A Personal Journey into Publishing: Beyond her professional success, she is authoring a book focused on achieving balance and inner peace amidst success. This upcoming work is a testament to her personal growth and underscores the significance of mental and physical well-being in conjunction with professional achievements.About our Guest: Jackie Meyer President - Tax Plan IQYou can learn more about her work at:https://www.jackiemeyercpa.com/https://www.linkedin.com/in/jackiemeyercpa/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

Ever dreamt of penning a bestseller? Tune in as our latest guest, an Amazon chart-topper, spills the secrets on how they crafted a hit with their debut book and the incredible highs of authorship. Witness firsthand the trials and triumphs of a novice navigating the publishing labyrinth, and how the right guidance can turn a fledgling idea into a literary triumph. Learn how a change in title, a dive into concise writing, and strategic pre-order campaigns can make all the difference in captivating readers and climbing bestseller lists.Our conversation takes an inspiring turn as we explore the unexpected perks of joining the author's league. From gaining instant credibility to attracting clientele, our guest reveals the profound professional impact of their literary journey. They share the buzz of bestseller success, the warmth of community support, and the anticipation of a long-term promotional odyssey. Whether you're an aspiring writer or a curious bookworm, this episode offers a rare glimpse behind the curtain of publishing success and the transformative power of the written word.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

This is the first chapter of Jon Kuttin's soon-to-be-released book: "Planning For the Certainty of Uncertainty In Retirement."About The Author: Jon KuttinLinkedIn: https://www.linkedin.com/in/jonkuttin/Website: https://www.kuttinconsultinggroup.com/Financial Advisor Success Syndicate (FASS): https://joinfass.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clientsYou can get a complimentary copy of Paul's book at: www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome Joe and Marissa LoPresti, the father-daughter co-authors of "Exit by Design: Integrating Elite Wealth Management and Proactive Business Exits to Secure your Freedom".Their book introduces an integrated approach to wealth management and business exit planning, aimed at securing financial freedom for business owners. They explore the concept of the 'freedom point' and the role of virtual family offices, providing insights into achieving a strategic and fulfilling exit from business.Joe and Marissa LoPresti's BackgroundCareer Paths: Joe started his career on Wall Street, then moved on to create his own wealth management firm, Arlington Wealth Management. Inspired by her dad's entrepreneurial drive, Marissa was drawn to finance and eventually teamed up with Joe in their family business.Book Inspiration: Joe and Marissa noticed a lack of resources combining business exit strategies with wealth management. They decided to write a guide to help business owners strategically plan for every phase of ownership.Key Concepts from "Exit by Design"Integrating Business Exit and Wealth Management: The book highlights the importance of combining business exit strategies with wealth management. Strategic Collaborations: The importance of synergy among different advisors, including CPAs and financial advisors, is discussed, showcasing how such collaborations can lead to more holistic and effective client service.The "Freedom Point": This key idea in the book refers to the moment when a business owner has enough wealth to live their ideal life. It stresses the need for early planning to reach this point before selling the business.Virtual Family Office: Joe and Marissa present the idea of a virtual family office, which is a team of experts in different fields working together to address the specific needs of business owners, acting like a personal CFO.The Future of Business Exit PlanningAdvancing the Industry: Joe and Marissa envision a future where integrated planning becomes the standard, with a focus on pre-sale preparation and strategic tax planning to enhance business value and secure owners' financial freedom.Educational Outreach: Through "Exit by Design," they aim to educate business owners and advisors alike on the benefits of early and comprehensive exit planning, setting a new benchmark for success in the industry.About our Guests: Joe LoPresti is the President and CEO of Arlington Wealth Management.Marissa LoPresti is the Business Development Manager and Associate Advisor at Arlington Wealth Management.You can learn more about their work at:https://www.exitbydesignbook.com/https://www.linkedin.com/in/joeloprestiria/https://www.linkedin.com/in/marissaalopresti/https://arlington-wealth.com/business-owners_/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I welcome back Anton Anderson, CEO of Elite Resource Team, as my second repeat guest. He will share his unique approach to forming strategic partnerships with CPAs.We explore the transformative power of collaboration in wealth management, highlighting Anton's transition from traditional financial advisory to founding the Elite Resource Team (ERT). As his company approaches its 10-year anniversary this April, we spotlight its role in fostering partnerships between advisors and CPAs for comprehensive client service. Moreover, we discuss the impact of COVID-19 on virtual collaboration and offer a sneak peek at the upcoming Elite Growth Academy event. Anton also announces his forthcoming book on the subject.Listen the first episode with Anton HEREAnton's BackgroundEarly career at Smith Barney, transitioned to a smaller firm in San Diego focusing on comprehensive, holistic planning.Founded Elite Resource Team (ERT) in 2014 after a significant career moment involving a client's CPA.The Evolution of ERTERT's mission: Facilitate collaboration between wealth managers, insurance agents, CPAs, and attorneys to serve business owners and high-net-worth clients more effectively.Anton's shift from traditional practice to working exclusively with CPAs.The realization of the importance and impact of CPA partnerships in wealth management.Growth, Evolution and the Future of ERTEarly challenges and the grind of establishing a new business model.Significant growth from 2017 onwards, driven by effective marketing and clear targeting.Transition towards building a sustainable, system-driven business beyond just Anton and the initial team.ERT's 10-year anniversary event in San Diego, open to both clients and non-clients.Anton's vision for ERT and the industry: fostering deeper, more collaborative relationships for better client service.The Impact of COVID-19COVID-19 as a catalyst for the widespread acceptance of virtual collaboration.The pandemic accelerated the adoption of ERT's model by breaking down geographical barriers between advisors and CPAs.Anton's Upcoming BookThe decision to write a book as a means to share the ERT model and philosophy more broadly.The book as a tool for advisors to establish credibility and foster relationships with CPAs.About our Guest: Anton Anderson is the CEO of Elite Resource Team.You can learn more about his work at:https://elitert.com/https://www.linkedin.com/in/antonjanderson/https://www.antonjanderson.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

Wealth Unleashed is an essential guide for business owners, wealthy families, and their advisors seeking to navigate the complexities of wealth and taxation with confidence and strategic prowess. Written by seasoned financial expert James A. Lavorgna, this book offers up-to-date insights into the virtual family office (VFO), an innovative model designed to maximize tax benefits and streamline wealth management.Lavorgna's 45-year journey in financial services culminates in this groundbreaking book that promises to transform your approach to wealth management. With a unique blend of real-life stories and actionable strategies, Wealth Unleashed delivers a powerful message: you can protect, grow, and transfer your wealth more efficiently than ever before.Key Takeaways:- Learn about the transformative power of the VFO and how it revolutionizes wealth management for business owners.- Explore the flaws in traditional business planning and uncover strategies that go beyond just saving taxes.- Dive deep into advanced investment strategies and risk management to safeguard and grow your wealth.- Craft a meaningful legacy with expert-guided succession planning and ensure the continuity of your life's work.Whether you are a business magnate or an up-and-coming entrepreneur, Wealth Unleashed is your guide to financial empowerment. Harness the full potential of your hard-earned assets, navigate taxes strategically, and lay a foundation for multigenerational success.About the Author:James A. Lavorgna, J.D., LLM, CFP, TMBCP, brings a lifetime of financial strategy expertise to the table. As a leading authority in global estate planning and asset protection, Jim empowers entrepreneurs and families to harness novel approaches to wealth planning. His credentials and articles span international forums, making him a trusted source for business and financial advice.Join the ranks of business owners and advisors who have turned the tide of their financial future. Embrace the change, relish the simplicity, and secure your legacy. Unleash the power of your wealth with Wealth Unleashed.Get Your Copy on Amazon, Audible (coming soon) , or the author's websitePublished by MCMF Publishing 2024All Rights ReservedSupport the show

In this episode, I have the pleasure of hosting Tina Pittman, the author of "Unlock Your Business Potential: Achieving Financial Success with Cash Flow Management."  Tina will share valuable insights and transformative strategies from her book. Together, we'll explore the vital importance of managing cash flow for business success.Beyond being a guest, Tina is also a valued client. Her journey to writing this book was influenced by her deep involvement in ongoing learning and her wish to share her broad expertise in a clear, accessible way. Her book reflects her deep understanding, offering actionable advice for business owners to improve their financial outcomes through better cash flow management.Essential Cash Flow ManagementTraditional cash flow management can present obstacles in identifying the most effective strategies and tools.Business owners may find themselves without clear guidance on maintaining organized financial records, which is crucial for visibility and control over cash flow.The process of improving cash flow management through conventional methods can be slow and may not always lead to cohesive or comprehensive financial strategies.The approach outlined in the book offers a more integrated and strategic framework for enhancing cash flow management, ensuring all financial activities are well-coordinated.Insights Gained from Authoring the BookWriting this book gave Tina a chance to refine her ideas and services, focusing on the most effective ways to help business owners achieve their objectives.She encourages entrepreneurs to shift their perspective: to stop merely working in their business and start strategically working on it, using their expertise for broader impact and planning ahead for success.Proactive Tax PlanningTina delves into the importance of forward-thinking tax planning, discussing strategies like tax forecasting and advanced tax-saving techniques. An illustrative case study in the book shows how smart investments, such as in business finance insurance, can lead to significant tax benefits, offering a new angle on effective tax management.Planning for Business ExitThe book touches on the vital topic of preparing for a business exit, underlining the need to appraise and boost a business's value well before deciding to sell. Tina emphasizes minimizing the business's reliance on its owner to ensure it remains operational and appealing to prospective buyers.The Advantages of Virtual ServicesTina is a strong advocate for embracing virtual services, which allow business owners to tap into specialized expertise without geographical limitations. This approach is particularly relevant in today's business environment, where virtual collaboration can result in more personalized and impactful advisory services.About Our Guest:LinkedIn: https://www.linkedin.com/in/tinapittman/ Website: https://pittman-cpa.com/ Email: tina@pittman-cpa.comAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

In this episode, I have the pleasure of hosting Jim Lavorgna, the author of "Wealth Unleashed: Navigating Wealth and Taxation for Business Owners, Wealthy Families, and their Advisors." Our discussion is set to be insightful as we dive into Jim's unique insights and the innovative strategies outlined in his book.Jim is  also a valued client. He'll lead us through the complex world of wealth management and taxation. His book serves as a guide for business owners, affluent families, and their advisors, simplifying the intricacies of financial strategies. We'll explore how Jim's clear solutions enable individuals to confidently manage the often perplexing aspects of wealth and taxes.Challenges with the referral model- The referral model can create challenges in finding the right professionals to work with.- The client may not have control over the recommended professionals and their expertise.- Building a team of specialists through referrals can be time-consuming and may not result in an effective and coordinated approach.- The virtual family office model offers a team-based approach where professionals work together to provide holistic and coordinated services.Benefits of a virtual family office- A virtual family office is a collection of professionals who specialize in different areas and work together to provide comprehensive services.- The team-based model allows for better coordination and communication between professionals, ensuring that the client's goals are met.- The approach is more efficient and cost-effective compared to traditional referral models.- The client remains in control and can pick and choose which recommendations to implement.Importance of proactive planning- The book emphasizes the importance of proactive planning and being future-oriented.- Compliance-driven professionals focus on past tax returns, while the virtual family office takes a more proactive approach to help clients save money and maximize their wealth.- CPAs and tax professionals should read the book to stay informed and provide clients with holistic solutions and proactive advice.Examples of practical applications in the book- The book provides practical examples of how the virtual family office approach can benefit clients.- Examples include increasing cash flow for college expenses, utilizing tax deductions for real estate transactions, and setting up trust structures to mitigate taxes.- The book is packed with big ideas but can be read in just over an hour.About Our Guest:LinkedIn: https://www.linkedin.com/in/jameslavorgna/Website: https://spencervfo.com/ Email: jlavorgna@spencervfo.comAdditional Resources Mentioned In This Episode:Elite Resource TeamAbout Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show