A Better HR Business

What started as a simple favor - answering a CEO's question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people management. Unlike the scripted responses of corporate HR hotlines, Diane brings something refreshingly different: decades of hands-on HR expertise, empathy grounded in real-world experience, and a sharp eye for compliance. In a wide-ranging discussion on the A Better HR Business podcast, Diane and I talked about: ✅ Her journey from corporate HR executive to founder of Human Resources Made Easy, and what it really takes to go independent. ✅ How writing and public speaking became powerful tools to grow her consulting business. ✅ The most common HR compliance misconceptions small business owners face. ✅ Why tasks like I-9 audits, employee handbooks, and contractor classifications often trip up small businesses. ✅ How Diane's hands-on experience sets her apart from larger, impersonal HR call centers. ✅ The role of networking (both in-person and on LinkedIn) and content creation in building a client base. ✅ Her book “Don't Get Sued, Get Smart” and the critical HR laws small business owners often don't know they don't know. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.humanresourcesmadeeasy.com and www.fullcirclepress.net LinkedIn: www.linkedin.com/in/diane-faulkner-freelance-writer-hr-tech-editor-health-book-ghostwriter/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I've noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs. In this episode, we'll take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back. You can also read full notes for this episode here: www.getmorehrclients.com/blog/the-10-marketing-mistakes-that-stall-growth-for-hr-related-consultants  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively. The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D.) A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training providers truly understand what skills people have, and what training they actually need. It's smarter, faster, and more targeted, and could just be the missing link in workforce development. By using AI-powered assessments, SkillsAssess helps identify individual skills gaps and creates personalized learning pathways to close them. Robin is a true veteran in EdTech and IT Training. He's founded and scaled successful companies (including GTS Learning, later acquired by CompTIA), and his entrepreneurial journey includes a legal win against Apple back in the '80s. From running a word processing bureau in the pre-internet days to selling his company to one of the biggest names in tech, Robin's story offers valuable lessons and inspiration for anyone in business, HR, or tech. In a wide-ranging discussion, Robin and I talked about: ✅ Building and sustaining resilience in leadership. ✅ The risks of generic, one-size-fits-all training. ✅ How AI is transforming HR and learning. ✅ What makes SkillsAssess stand out in the skills/L&D space. ✅ The value of a flexible, content-agnostic platform. ✅ Aligning training with organizational goals and values. ✅ The future of effective workforce development. ✅ And much more. If you are curious to see AI-powered assessment in action, please check SkillsAssess.ai website and book a demo. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what's actually working today - and how HR and HR tech businesses can apply these insights to drive real growth. In a wide-ranging discussion, Jeff and I talked about: ✅ How GDPR and cookie changes are reshaping ad measurement. ✅ The challenge of “walled gardens” like Google and Meta. ✅ Why last-click attribution misrepresents customer journeys. ✅ How Provalytics uses AI to fill tracking gaps. ✅ The strategic shift from click-based to impression-based metrics. ✅ Risks of undervaluing top-of-funnel marketing. ✅ Jeff's advice on how companies can adapt with better data and tools. ✅ And much more. Check out Provalytics' website for their free Attribution Certification, playbooks, and a closer look at how AI-driven measurement works, without compromising user privacy. Website: www.provalytics.com LinkedIn: www.linkedin.com/in/jeffgreenfield For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Workplace culture isn't an HR project, it's a leadership priority. One of the biggest challenges companies face is when CEOs don't see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn't work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.” What does work? Clarity, consistent action, and embedding culture into every part of the organization, from hiring to performance reviews to how managers lead every day. I recently spoke with Nia Pommerenke, Founder and Culture Transformation Consultant from of SeaBright Culture Solutions, about the real challenges organizations face when trying to build strong, engaging cultures, and why leadership commitment is key to meaningful change. Nia has dedicated over twenty-five years to the human resources field, with a particular passion for shaping how people experience work through culture, engagement, and leadership. In a wide-ranging discussion, Nia and I talked about: ✅ Why CEO leadership is essential for setting culture and leading by example. ✅ How quick fixes often fail to address deeper cultural issues. ✅ What truly drives engagement—purpose, psychological safety, growth, and trust. ✅ Why HR can't do it alone—culture change requires shared ownership. ✅ How adaptability demands investment in upskilling, clarity, and resilience. ✅ Tips for starting smart in HR consulting: focus on visibility, marketing, and clear value ✅ And much more. Website: www.seabrighthr.com LinkedIn: www.linkedin.com/in/nia-pommerenke For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen. Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees.  Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better. Tobba established an online speech therapy company before establishing Kara Connect. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education and a project manager for a women's entrepreneurial program. In a wide-ranging interview, Tobba and I discussed these topics: ✅ The role leadership plays in creating a mentally healthy workplace culture. ✅ What Kara Connect does and how it helps organisations improve workplace wellbeing. ✅ The main or most common mental health and wellbeing challenges in workplaces today. ✅ Ineffective ways companies try to address these challenges. ✅ Approaches that actually work when it comes to supporting mental health and creating healthier workplaces. ✅ What has worked well in terms of business growth and getting the word out about Kara Connect. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.karaconnect.com. LinkedIn: https://www.linkedin.com/in/tobba-vigfusdottir-17022411/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year. While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That's why Adam Daines, Founder and CEO of ADDA, didn't just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to empower HR teams in small and mid-sized businesses. AI isn't here to replace people. It's here to relieve HR teams from the flood of administrative tasks, so they can focus on what truly matters: fostering trust, driving innovation, and enabling growth within their organizations. In a wide-ranging discussion, Adam and I talked about: ✅ The challenge of pricing HR consulting, especially with unpredictable employee relations. ✅ How employees today are more aware of their rights, thanks to online resources and legal advertising. ✅ The complexity of delivering HR services across multiple states with different employment laws. ✅ MyHRAlly, the AI-driven HR platform Adam and his team developed. ✅ Why AI in HR should support - not replace - the human element. ✅The role of strategic partnerships in scaling MyHRAlly. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.addainfusion.com LinkedIn: www.linkedin.com/in/adam-daines-0b83291b/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Why do soft skills matter more than ever? As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness. Their AI doesn't replace human judgment - it augments it. Think of it as a smart coach: offering personalized insights, guiding hiring, and shaping development. As Reece Akhtar, CEO & Co-founder, shared on A Better HR Business podcast: “We started in a bedroom during COVID. Now, over half a million assessments later, we're helping global enterprises align people, culture, and strategy - with data, not gut feel.” In a wide-ranging discussion, Reece and I talked about: ✅ How Deeper Signals is bridging the gap between scientific rigor and user-friendly design. ✅ Why Reece believes soft skills are the new superpower in the age of AI. ✅ The challenge of building tools that work for HR, employees, and managers. ✅ How Deeper Signals stands out in a space full of both serious and “fun” assessments. ✅ Product evolution: What guides their roadmap and what they've learned building for scale. ✅ Why education and thought leadership play a key role in their customer strategy. ✅ Expanding their assessment library, deepening AI capabilities, and tracking big shifts in HR tech. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. Website: www.deepersignals.com LinkedIn: www.linkedin.com/in/reeceakhtar For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Today's workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes. However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn't always feasible. The challenge of providing effective training is real - and ignoring it is no longer an option. I talked with Luis Garcia, President and Co-Founder of PETE, about how personalized, scalable training solutions - covering everything from onboarding to compliance and technical upskilling - are not just helpful, but essential for long-term success. PETE Learning is an Orlando-based HR tech startup helping businesses streamline and optimize their learning initiatives, through its AI-led training platform. In a wide-ranging discussion, Luis and I talked about: ✅ The limitations of traditional training methods — and how AI is changing the game. ✅ How PETE's AI algorithms deliver dynamic, scalable learning experiences. ✅ Why effective onboarding and continuous development are key to employee retention. ✅ Growth strategies through digital marketing and sales. ✅ The role of strategic acquisitions in expanding PETE's offerings and strengthening its platform. ✅ How PETE leverages local networks and digital channels to scale its reach. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. Website: www.pete.com LinkedIn: www.linkedin.com/in/luisegarcia For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career. I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving. In a wide-ranging discussion, Cecilia and I talked about: ✅ How and why she started an HR side business in such a specialized market. ✅ Strategies to prevent burnout and stay productive while managing a demanding career and business. ✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships. ✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively. ✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions. ✅ How she markets and grows her business. ✅ And much more. Website: www.aphroditehr.com LinkedIn: www.linkedin.com/in/clarkcecilia For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks Website: www.targeted-hr.com LinkedIn: linkedin.com/company/targeted-hr-consulting/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure. With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients. Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their people. People Matters HR is now a growing company based in Bury, Greater Manchester, specializing in providing tailored HR and Health & Safety support to businesses of all sizes. In a wide-ranging discussion, Niel and I talked about: ✅ Identifying a market gap and launching an HR consultancy business. ✅ Balancing family responsibilities while transitioning to entrepreneurship. ✅ The impact of networking on People Matters HR's early growth. ✅ Pricing strategies for client acquisition and business sustainability. ✅ Transitioning out of daily operations for long-term success. ✅ The role of branding and SEO in driving business growth. ✅ Expanding into leadership development beyond compliance work. Thanks, Niel! Website: www.peoplemattershr.co.uk LinkedIn: www.linkedin.com/in/nielcope For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Many business owners get stuck doing 'busy work' that could easily be delegated. These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth. I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations. In a wide-ranging discussion, Victoria and I talked about: ✅ The comprehensive services a virtual assistant (VA) can provide. ✅ Who the ideal client is for a VA. ✅ Common misconceptions about virtual assistants. ✅ Essential tips for first-time VA users. ✅ How to build an effective and productive working relationship. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. If you want to work with Victoria, here are her details: Victoria's website: www.JITLoop.com Connect with Victoria on LinkedIn: www.linkedin.com/in/victoriaiancu While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Accelerator Group. SHOW NOTES:  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way The HR Business Accelerator Group. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.        While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges. Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how businesses can stay ahead of these trends. In a wide-ranging discussion, Alice and Ben talked about: ✅ How HumansR assists small businesses with specific HR functions. ✅ Common HR challenges faced by small businesses. ✅ Strategies for attracting and retaining talent, especially in competitive labor markets. ✅ The benefits of choosing an HR consulting firm over managing HR internally. ✅ HumansR's plans for business growth. ✅ How the increasing demand for flexibility and inclusivity is reshaping HR practices. ✅ And much more. Website: www.humansr.com LinkedIn: www.linkedin.com/in/ferrettialice For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Sales prospecting is more than just reaching out to potential leads - it's about building a strategic, data-driven approach that delivers consistent results. Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives. In a wide-ranging discussion, Doug and I talked about: ✅ Understanding your audience's habits to craft effective prospecting strategies. ✅ Using metrics like churn and refund rates to set realistic sales goals. ✅ The impact of consistent, tailored outreach efforts. ✅ Building genuine connections through simple actions like phone calls. ✅ Adapting to market shifts, including remote work trends. ✅ And much more. Website: www.ceosalesstrategies.com LinkedIn: www.linkedin.com/in/dougbrown123 For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Not getting enough sales leads, meetings, and new clients for your HR-related business? Try the Sales Manager Method.     While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job. In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!     While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.  THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.  To help HR business owners with these three things, we've released a new growth resource: The HR Business Growth Hub In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.     For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

In today's solo episode, Ben shares some frequently asked questions about redesigning website landing pages which he recently put to his preferred website designer, Xuan Kang. Some of the questions include: Why would a business consider redesigning a landing page or a services page? Is it just a vanity exercise or are there other reasons at play? What are the elements that make up a good landing page? What are the common mistakes businesses make when designing their sales pages? If you want to email your questions directly to Xuan, you can reach him here: email xuanfunnel19@gmail.com.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Driving business growth often requires a fresh approach to workforce transformation and practical tools that create meaningful breakthroughs, helping organizations move to the next level of success. John Masud Parvez is a leading business transformation expert in Southeast Asia. His approach focuses on digital and workforce transformation to guide companies toward their next stage of growth. As the founder of VSHR Pro Academy, he has built an organization renowned for empowering businesses through a series of micro breakthroughs within their workforce. These breakthroughs help organizations advance from one level of success to the next. To achieve this, VSHR Pro Academy utilizes the Pro HR Flywheel Framework, enabling companies to construct a dynamic flywheel within their workforce. John is also the author of “100 x Business Workforce”, which is known as a toolbox for workforce transformation for HR leaders. In a wide-ranging discussion, John and I talked about: ✅ The significance of micro breakthroughs in workforce transformation. ✅ The impact of AI and the COVID-19 pandemic on business success. ✅ Advantages and challenges of adopting the Pro HR Flywheel. ✅ Tailored support from VSHR Pro Academy framework. ✅ Partnership opportunities through VSHR Pro Academy. ✅ Leveraging digital tools for transformation. ✅ And much more. Website: www.health-revolution.org LinkedIn: www.linkedin.com/in/masudparvezpm For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Many companies struggle to keep employees engaged, connected, and productive—especially in hybrid work environments. With over 60% of employees and 70% of managers reporting that their digital tools contribute to stress, it's clear that simplifying the employee experience remains very important. I recently spoke with Chris Ciauri, CEO of Unily, an employee experience platform, about unlocking organizational velocity and addressing the modern workforce's needs. In a wide-ranging discussion, Chris and I talked about: ✅ Unily has been recognized as a leader by Gartner. ✅ The platform focuses on connecting, engaging, and aligning employees to improve organizational efficiency and break down silos. ✅ Unily is dedicated to simplifying work, boosting productivity, and tackling digital complexity. ✅ Instead of replacing existing tools like Google, Microsoft, and Workday, Unily enhances and unifies them for a more streamlined experience. ✅ Unily's thought leadership through Unite, their annual conference. ✅ And much more. You can find the podcast discussion and show notes on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

In today's episode, Ben shares a quick update from a client who has reached $300,000 in her first year as a solo HR consultant. Even better than the money is the nice lifestyle balance acheived by this consultant. Listen in to learn more., (By ‘HR' we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). You can find the podcast discussion and show notes on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies increasingly seek solutions that simplify these complexities and support seamless global operations. Employer of Record (EOR) services like Boundless are revolutionizing this process by simplifying HR compliance, payroll, and local employment concerns. I recently spoke with Dee Coakley, CEO and Co-Founder of Boundless, about helping businesses expand globally without the need for local infrastructure, enabling them to seamlessly hire talent in over 30 countries. In a wide-ranging discussion, Dee and I talked about: ✅ Simplifying international hiring by helping companies overcome key challenges. ✅ Building trust and authority through a focus on long-form, technical content. ✅ Challenges and opportunities faced by female founders in tech. ✅ Leveraging AI technologies to handle sensitive data and improve operational efficiency. ✅ Driving growth through strategic partnerships with HR consultants and tech firms. ✅ And much more. You can find the podcast discussion and show notes on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

I recently spoke with Karan Kapoor, Founder of Vividh, about the challenges and opportunities of starting a successful Inclusion & Diversity consulting business and building inclusive workplaces. In a wide-ranging discussion, Karan and I talked about: ✅ How prioritizing inclusivity naturally fosters better diversity outcomes. ✅ The essential role of mentorship in career development, providing guidance and growth opportunities. ✅ The importance of early, budget-friendly marketing strategies for new businesses. ✅ Karan's key advice for launching and growing an HR consultancy. ✅ Modern networking strategies that make building connections more engaging. ✅ Early marketing strategies that Karan wished he'd known when he started. ✅ Building inclusive workplaces and why inclusion should come before diversity. ✅ Actionable tips for new entrepreneurs and those in HR. ✅ And much more. You can find the podcast discussion and show notes on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Talent assessment and leadership development are key to building a strong, capable workforce. They help organizations identify top talent, align people with the right roles, and develop future leaders, driving growth and ensuring long-term success in a competitive market. In this episode of A Better HR Business, we enter into the dynamic world of talent assessment technology with David Jones, CEO of Mercer Talent Enterprise. Based in Dubai, David shares his fascinating journey of founding the Talent Enterprise thirteen years ago and its recent acquisition by global powerhouse Mercer. In a wide-ranging discussion, David and I talked about: ✅ Transforming conventional assessment approaches with revolutionary techniques. ✅ Driving growth through entry into new regions and global markets. ✅ Elevating assessment processes by incorporating cutting-edge AI technology. ✅ Leveraging vast datasets to uncover valuable insights and drive decisions. ✅ Seamless transition and integration following acquisition by Mercer. ✅ Growing the business by relying on word-of-mouth, reputation, and professional networks within core markets. ✅ Designing tailored tools to meet the unique needs of diverse markets. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

I recently had a very interesting conversation with Brandy Burch, CEO & Founder at Benefitbay, a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that's right for them. In a wide-ranging discussion, Brandy and I talked about: ✅ The challenges of managing employee healthcare benefits. ✅ The advantages of modern, flexible healthcare solutions like ICHRA. ✅ What sets Benefitbay apart, including its ICHRA model, strong customer focus, and broker partnerships. ✅ The vital role brokers play in Benefitbay's success by helping navigate the complexities of healthcare. ✅ Brandy's strategic approach to marketing and growth, offering valuable insights for other leaders. ✅ The importance of customer success and service in maintaining Benefit Bay's competitive edge. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

AI is shaping our future, but did you know it could be holding women back? A study from MIT and the Stanford Human-Centered AI Institute found significant gender biases in commercial AI systems, often reinforcing stereotypes and limiting women's opportunities in the workplace. This is why I was excited to speak recently with Shubhi Rao, the founder of Uplevyl, the world's leading AI-for-women-by-women company.  Uplevyl is leveraging AI to support women in the workforce, especially by helping companies elevate more women into leadership roles. Their groundbreaking platform ensures that AI not only avoids bias but actively promotes gender equality by providing tools and insights that empower women to succeed and lead. It is a safe and trusted space where women can connect, learn, and grow. The platform offers personalized content with a strong focus on diversity and inclusion. In a wide-ranging discussion, Shubhi and I talked about: ✅ Understanding the gender gap in workplace leadership and its implications for companies. ✅ Leveraging data to offer tailored resources at democratized costs for early to mid-stage women. ✅ Developing AI-driven solutions for women's professional, personal, and financial challenges. ✅ Using Uplevyl to enhance attraction, retention, and sense of belonging among women in the workplace. ✅ Emphasizing the need for curated, trustworthy data in AI applications to avoid inherent biases. ✅ What Uplevyl team is doing to grow the business. ✅  And much more! You can find the discussion and show notes on the Get More HR Clients website here. You can also learn more about Shubhi and Uplevyl here: www.uplevyl.com You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Looking to enhance your on-camera presence? You're not alone - many HR business owners are striving to improve their interview skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships. Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, offers invaluable insights on how small business owners can enhance their credibility and visibility through strategic media placements. In a wide-ranging discussion, Kerry and I talked about: ✅ Identifying compelling topics that balance business and life experiences for media pitches. ✅ Researching and targeting journalists in one's niche, and setting up Google alerts for relevant media trends. ✅ Developing engaging pitches that resonate with journalists and use email strategically, timing outreach effectively. ✅ Understanding media schedules to pitch both evergreen and timely stories. ✅ Enhancing on-camera presence with energy, engagement, and effective body language. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors, where optimizing cost per hire is crucial for maintaining efficiency and sustainability. Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben on the A Better HR Business podcast to discuss Talroo's innovative approach to job advertising, utilizing data-driven strategies to uncover hidden talent across the internet. In a wide-ranging discussion, Thad and Ben talked about: ✅ The value of talent matching marketplaces and their impact on job searches. ✅ Understand how using data and audience targeting can revolutionize job advertising. ✅ How marketers and talent acquisition teams reach ideal audiences for recruitment. ✅ Smart Screen - using AI to qualify job candidates efficiently. ✅ How the Frontline Worker Index contributes to the conversation around frontline worker hiring strategies. ✅ Recognizing recruiting as a sales and marketing process. ✅ And much more! Website: www.talroo.com LinkedIn: www.linkedin.com/in/thad-price-2368b You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Ever wondered how HR Directors want (and don't want) to be marketed to? Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast. Based on a recent study with 100 HR Directors from well-known brands, we've uncovered crucial information that will reshape the way you approach and connect with HR decision-makers. In a wide-ranging discussion, Siân and I talked about: ✅ Effective Marketing: using a consultative, evidence-based approach over aggressive sales tactics. ✅ Building credibility through personalized, relevant communication and physical marketing materials. ✅ Best practices for engagement and long-term relationship building. ✅ Learning from 100 HR directors about PR pitches, data sharing, and decision-making. ✅ Recognizing and correcting common mistakes in outreach to HR directors. ✅And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Websites: www.thepeoplespace.com and www.sianharrington.com. LinkedIn profile: www.linkedin.com/in/sian-harrington-thepeoplespace For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Today I'm joined on the A Better HR Business podcast by Michelle Minnikin, CEO of Work Pirates and author of 'Good Girl Deprogramming', to explore psychology, workplace culture, and breaking free from societal conditioning. Michelle's journey toward Good Girl Deprogramming began with her ADHD diagnosis in December 2020, a revelation that brought clarity and understanding to her life. Embracing this newfound self-awareness, Michelle explored her own conditioning and examined how societal norms had shaped her identity. Work Pirates is a People Development Consultancy that provides coaching, mentoring, facilitation, training, process, and program creation. Some of the problems Michelle helps solve for companies and people include: Overcoming Good Girl Conditioning Coaching senior leaders to help them play bigger in their careers Selection and Assessment - designing assessment processes for both selection/recruitment and development Leadership development programs - from emerging talent to senior leaders. In a wide-ranging discussion, Michelle and I talked about: ✅ Unconventional marketing tactics to engage with clients and present the company's services. ✅ “Good Girl Deprogramming”: Coercive control techniques used on women and the impact on their behavior in society and workplaces. ✅ Advocating for workplace flexibility and gender equality to create a fair and accommodating environment for all employees. ✅ How to stop the perpetuation of toxic gender roles. ✅ Work Pirates workshops and Certified Good Girl Deprogramming services. ✅ Good Girl Deprogramming Podcast to start in September ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Websites: www.workpirates.com and www.michelleminnikin.com.  LinkedIn profile: https://www.linkedin.com/in/mminnikin/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

Today I'm joined on the A Better HR Business podcast by Allan Tsang, an International Negotiation Coach for Executives, to talk about strategies for driving profits and fostering collaborative work environments through effective negotiation techniques. With over a decade of experience, Allan has guided clients through more than 10,000 negotiations, ranging from $10K to $250MM. Allan founded 88 Owls to help people conquer their fear of negotiations, build stronger agreements, and achieve their goals without compromising, especially when the stakes are high. In a wide-ranging discussion, Allan and I talk about: ✅ Key skills and behaviors for effective negotiation and conflict resolution within organizations. ✅ How HR professionals can navigate the transition to consulting by mastering negotiation skills and closing profitable deals. ✅ Addressing potential profit leaks due to inefficiency, pricing concessions, and scope creep through improved negotiation strategies. ✅ Allan's advice on giving clients autonomy in decision-making and managing their expectations regarding changes in project scope. ✅ Techniques for stress inoculation and developing better negotiation skills over time. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.88owls.com LinkedIn profile: www.linkedin.com/in/allantsang For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Today I'm joined on the A Better HR Business podcast by Luca Lotterio from Restworld, a job a matching HR platform for the restaurant industry in Italy and beyond. Restworld provides Recruiting as a Service for Employers, a job board, map, and personal assistant for workers to find a job. It has achieved impressive numbers with around 1000 customers and a community of more than 140,000 subscribers. In a wide-ranging discussion, Luca and I talked about: ✅ How and why he and his co-founders started Restworld. ✅ How it works. ✅ What the team is doing to market and grow Restworld. ✅ How the business will expand into other countries.  ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Website: https://www.restworld.it/ LinkedIn profile: https://www.linkedin.com/company/restworld/ Instagram: https://www.instagram.com/restworld_hr/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, founded Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. In a wide-ranging discussion, Benjamin and I talked about: ✅ Benjamin's journey with Zabota.io - building a business while living in a different country. ✅ Hiring overseas talent brings diverse perspectives and specialized expertise to a company. ✅ Zabota's fee structure, including the 90-day guarantee for single placements and the retainer for unlimited hires. ✅ Utilizing social media platforms like Twitter for client acquisition and networking. ✅ Zabota's approach to soliciting client testimonials and feedback. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Website: www.zabota.io LinkedIn profile: www.linkedin.com/in/benjamin-moróne-454009112 For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

In today's episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of 'Ramsay's Kitchen Nightmares', a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed. In this episode, Ben explains Ramsey's business turnaround formula and the lessons we can learn when running an HR-related business. (By ‘HR' we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR' field and helps people who are getting ready to start their own HR business. We've helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

In the latest episode of "A Better HR Business" podcast, I had the pleasure of hosting Carolyn Shepherd, the founder and mentor at Emmeline.AI. With over 20 years of experience in HR and a focus on supporting women impacted by AI job displacement, Carolyn shared valuable insights into leveraging AI to empower women in the rapidly evolving workplace. In a wide-ranging discussion, Carolyn and I talked about: ✅ How Emmeline.AI supports women impacted by AI job displacement by providing key strategies and resources. ✅ The importance of AI policy for organizations, especially in regulated industries. ✅ The benefits and challenges of implementing AI in productivity tools, innovation, and the HR Business Accelerator. ✅ Emmeline leverages AI to provide resources and a safe space for women in non-technical roles to learn and discuss AI. ✅ Using storytelling to make AI relatable and helpful. ✅ Promoting Emmeline.AI through a strong LinkedIn presence. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Links: Website: www.emmeline.ai LinkedIn profile: www.linkedin.com/in/carolynjshepherd For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Michael Barris. Michael is a renowned speaker, best-selling author, and transformational speaking and storytelling coach. Michael shared his expert advice on how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations. In a wide-ranging discussion, Michael and I talked about: ✅ The power of storytelling in public speaking and its impact on connecting with audiences. ✅ How HR consultants and HR tech firms can leverage storytelling and public speaking to better understand their clients' pain points and challenges. ✅ The relationship between small talk, authenticity, and gaining access to closely guarded private information in a business context. ✅ “How to Become a Super Speaker”: The 7 principles for speaking with confidence and connecting with audiences. ✅ And much more! Thanks, Michael! Links: Website: www.mikebarris.com   LinkedIn profile: www.linkedin.com/in/michaelbarris For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience. (By ‘HR' we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector. One easy way is to come up with a few ‘buyer categories'. This is just a list of your main customer categories with some background information to guide you. All categories are different as they all have different needs, pressures, and frustrations. For example, for Ben's HR consulting business, he divided his website into the following categories: HR Professionals in Mid-Large Companies Business Owner Office Manager/Administration External Consultant To Companies Student Other Listen in to find out why. How would you divide up your customer/client categories? This episode will help you to target the right types of businesses and people within those companies. It will help you understand their needs, wants, questions, and concerns (and what they don't want). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR' field and helps people who are getting ready to start their own HR business. We've helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition. Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data. Here are some key takeaways from the episode: ✅ Good4Work's approach to talent recognition and skill mapping. ✅ Benefits and challenges of integrating blockchain technology into HR systems. ✅ Good4Work's competitive advantage and focus areas. ✅ Leveraging Web 3 technology to showcase employees' skills and improve talent mobility. ✅ Using thought leadership, LinkedIn lives, webinars, and events to educate the market about Web 3 and blockchain technology. ✅ And much more Thanks, Geraldine! Links: Webpage: www.good4work.com LinkedIn: linkedin.com/in/geraldine-woloch-addamine/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable. From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations. In a wide-ranging discussion, Keith and Been talked about: ✅ The challenges in managing vast amounts of data in HR. ✅ The benefits of using a platform like ZeroedIn in aggregating and analyzing HR data across different siloed systems. ✅ How organizations can benefit from ZeroedIn's platform. ✅ Leveraging generative AI and large language models for data understanding. ✅ Using webinars to educate and engage potential customers. ✅ Keith's advice on growing an HR business. ✅ And much more. Thanks, Keith! Links: Website: www.zeroedin.com LinkedIn profile: linkedin.com/in/keithagoode For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR. Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland. Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland. In a wide-ranging discussion, Ben and Mary talked about: ✅ What does Insight HR do? How does the consultancy help employers in Ireland? ✅ How does Insight HR bring in work from new and existing clients? ✅ How do you know when to hire and how do you structure or restructure your operations as the business grows? ✅ What would you do if you had to double the business in one year? ✅ Any other business growth advice for other HR consultants? ✅ And much more. Thanks, Mary! Links: Mary Cullen: linkedin.com/in/marycullen-hr-director Insight HR: www.insighthr.ie The HR Room Podcast: www.insighthr.ie/podcast For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

In today's episode, Ben gives you permission to show off a little  :) That is, show off your HR-related expertise in sales meetings with potential new clients. Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough. (By ‘HR' we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Ben takes you through a simple way to make your sales meetings a little more impactful. He also explains the method via this entertaining scene featuring Marisa Tomei in My Cousin Vinny: https://www.youtube.com/watch?v=3nGQLQF1b6I While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR' field and helps people who are getting ready to start their own HR business. We've helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Amy Spurling, the CEO and co-founder of the employee lifestyle benefits platform, Compt. Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most. Seasoned executive with over 20 years experience in leadership roles at venture-backed companies ranging from early start-up phase through high growth and ultimately exit. Responsible for strategic planning, international expansion, team development and scale, finance and accounting, human resources, corporate governance, and risk management. During her career so far, Amy has closed twelve rounds of debt and equity financing from venture firms and institutional sources totaling more than $200M. She also managed two acquisitions to close with values ranging from 10-30x revenue. In a wide-ranging discussion, Ben and Amy talked about: ✅ What is Compt and how does it help employees and employers? ✅ The surprising range of lifestyle benefits possible using Compt. ✅ The challenges of marketing to HR buyers. ✅ Compt's main marketing methods (content marketing with impressive SEO results & partnering). ✅ Compt's Lifestyle Benefit Benchmarking Report. ✅ And much more. Thanks, Amy! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

In today's episode, Ben shares an example of clever positioning for an (HR-related-ish) business and explains how you can strengthen your business positioning to win more new business. (By ‘HR' we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). If you're in Ireland, check out 2468 Workplace Appreciation  :) While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR' field and helps people who are getting ready to start their own HR business. We've helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by John Bernatovicz, Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss. John, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John's passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff. In addition to his entrepreneurial success, John introduces a five-step business plan in "HR Like a Boss," empowering HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. The book, enriched with insights from over 40 HR professionals, instills confidence and enables HR professionals to approach their work with self-assurance and unwavering belief. In a wide-ranging discussion, John and Ben talked about: ✅ Leveraging experience and expertise to successfully establish Willory as an HR-focused staffing firm and consulting practice. ✅ The power of people's role in the culture and success of Willory ✅ Challenges and opportunities in the HR and payroll industry ✅ What motivated John Bernatovicz to write "HR Like a Boss"? ✅ Features and benefits offered to the HR professionals by the HR Like a Boss community. ✅ John's insight on using social media marketing to promote his book, community, and podcast. ✅ The importance of aligning messaging with one's brand and passion. ✅ And much more. Thanks John! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Rahul Arora from the on-demand interview platform Intervue.io on his success on Shark Tank India. Rahul described the challenges companies face in sifting through hundreds of applicants and how Intervue.io's on-demand interviews platform is helping to accelerate the hiring process, saving both time and resources. Intervue.io stands out by revolutionizing the hiring landscape, compressing traditional recruiting cycles from 30 days to approximately 5 days through asynchronous interviews, coupled with an impressive recommendation-to-hire ratio reaching up to 90%, marking a significant leap in recruitment efficiency. Listen to find out about Rahul's experience on Shark Tank India, where he secured the highest investment offer in the show's history, and his plans for expanding into the US market. In a wide-ranging discussion on the Podcast: A Better HR Business, Rahul and I talked about: ✅ How Intervue.io helps companies save engineering bandwidth by taking up candidate evaluations. ✅ The platform's innovations and its overall impact on the recruitment process. ✅ Addressing confidentiality and bias issues in the interview process. ✅ How Intervue.io can be adapted to various use cases, such as promoting diversity and inclusion. ✅ Rahul's experience on Shark Tank and its influence on Intervue.io 's visibility and success. ✅And much more. Thanks, Rahul! Webpage: www.intervue.io LinkedIn: www.linkedin.com/in/rahhularora For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake. Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring. Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup.  As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform. As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder. Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people. In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later. 10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky.  In a wide-ranging discussion on the podcast, Aimee and Ben talked about: ✅ How she started the business, Careercake (it wasn't about making money). ✅ How it turned into a business. ✅ Taking on VC money and angel investors. ✅ How and why the business pivoted when it wasn't working. ✅ The new direction takes off. ✅ Selling the business to SocialTalent. ✅ Aimee's not sure what she'll build next - how she's deciding what to do. ✅ And much more. Thanks, Aimee! Website: www.aimeebateman.com  LinkedIn profile: www.linkedin.com/in/aimeebateman For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Angela Cheng-Cimini, SVP, Talent & CHRO at Harvard Business Publishing. Harvard Business Publishing plays a pivotal role in advancing global leadership by providing leaders with groundbreaking ideas that tackle challenges, improve performance, and unlock leadership qualities in individuals. The organization reaches professionals, corporations, educators, and students globally, delivering top-tier management thinking and practice through various channels, including articles, books, case studies, simulations, videos, learning programs, and digital tools, thereby engaging thousands of organizations and millions of subscribers and social media followers. Angela Cheng-Cimini is a global executive Human Resources leader with over 30 years of comprehensive experience in both generalist and specialist competencies, partnering with C-suite leaders. Angela shared insights into the incredible history of Harvard Business Review and how they maintain their editorial independence to seek out the best ideas from global contributors across various industries and sectors. Angela's extensive experience and thoughtful perspectives shed light on the evolving role of HR professionals and the future of work. In a wide-ranging discussion on the podcast, Angela and I talked about: ✅ Harvard Business Publishing's approach to capturing the attention of business leaders amid turbulent times. ✅ Key challenges that HR leaders are currently facing. ✅ How can HR professionals strike a balance between technology and the human element in the workplace? ✅ How AI and technology will impact the concept of leadership. ✅ Harvard Business Publishing's strategy for meeting readers' needs. ✅ The resurgence of organized labor and its implications for employee voice and representation. ✅ And much more. Thanks, Angela! LinkedIn: linkedin.com/in/angela-cheng-cimini-160890a For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Joe Kitson from Kitson Human Capital Services to talk about how he helps private equity & venture capital firms to monetize businesses through human capital & fractional CHRO services. In a wide-ranging discussion, Joe and I talked about: ✅ The HR challenges faced by private equity & venture capital firms. ✅ The human capital & fractional CHRO services provided by Kitson HCS. ✅ How Kitson HCS is growing. ✅ And much more. Thanks, Joe! Website: www.kitsonhcs.com LinkedIn: https://www.linkedin.com/in/joe-kitson-87812714/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Suzanne Lucas, better known as the Evil HR Lady  :) In a wide-ranging discussion, Suzanne and I talked about: ✅ How Suzanne became an HR consultant (an American based in Switzerland serving mostly US-based clients). ✅ Leadership training via lessons from improv comedy - "Improv Your HR". ✅ The challenge of shifting the clients' mindsets to perceive the value of advisory services. ✅ How Suzanne gained exposure and an audience (first via blogging, then writing articles for news media, then conference speaking). ✅ Suzaane's amazing "Evil HR Lady Facebook Group". ✅ And much more. Thanks, Suzanne! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.