Lactation Business Coaching with Annie and Leah

Have you ever gotten swept up in the marketing tactics of online courses and purchased one only to realize that it won't actually work for your business?We are both guilty of falling prey to the “you have to buy this course in order to grow your business” marketing tactics and it doesn't feel good. The thing is that most of these online courses aren't right for lactation consultants or the way we run our private practices. Our clients are already vulnerable and we definitely don't want to use high-pressure strategies on them during this time.In this episode, we are sharing how to know when an online course is right for you and why marketing strategies don't work for our business. “The thing is these courses are not necessarily a good fit for what we're doing in private practice.” In this episode, we will cover:Why most marketing courses don't work for lactation consultants (4:10)Using marketing in the healthcare field (9:59)What online courses were helpful for our business (12:15)How different courses appeal to different people (14:08) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Utilizing Gmail course: https://learn.withdara.com/Check out Jasmine Star: https://jasminestar.com/The Boss Project Shop: https://bossproject.com/Shondra Matto's course on SEO: https://www.shondramattos.com/shopCome see us at the USLCA's 2022 live conference: https://uslca.org/new_horizons_norfolk/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Nobody is immune from stress.  (If you are, then please tell us your secrets).Everyone experiences life in different ways so everyone has things that stress them that may not be obvious or logical to you. As lactation consultants, sometimes we have to get creative in how we communicate with families.In this episode, we're talking about ways families might be stressed and how can we help them work through that stress.We are giving you our tips and tricks that we use in our private practice so you can have a better connection with the families you work with.“We do have to be creative in modifying how we're communicating with families to recognize when what we're saying isn't landing with them.” In this episode, we will cover:Getting creative with how you communicate with families (6:18)The importance of having an attitude of agreement with your clients (10:38)Why getting curious can help the families you work with (13:09)Using yes and language (15:38) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities and Supplementation Conference: https://paperlesslactation.com/supplementing-babiesCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Join our Deeper Dive into Educating Families about Bottles with Rachel O'Brien MA, IBCLC on May 11, 2002: http://lactationbusinesscoaching.com/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Is it your dream to have your own office for your private lactation practice?We all dream about making it look pretty and what kind of couch we would want, but there's so much more than just the decor to think about.In this episode, we are chatting with Katy Linda, IBCLC all about finding and designing your dream office from the not so fun part of thinking about parking to the decorating part (which is our favorite part!).Katy helps us focus on the important aspects of finding your dream office while giving practical tips for making sure it works for you and your business.As a mom of four, Katy knows that being a parent is a tough job.  Her own parenting and breastfeeding journey has not been without challenges, and she knows her clients won't be either. Katy helps the breastfeeding parent and their baby be comfortable with their breastfeeding relationship.“Think about what other businesses you can bring in, what other services you can offer to really make it a well-rounded space to make sure that families are getting as much support as possible in one location.” In this episode, we will cover:Why Katy felt an office space was important for her business (2:50)The first thing you should consider when looking at office spaces (7:31)What Katy's office looks like (11:18)How bringing in other services can support your client better (27:18) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out Katy Linda, IBCLC: https://katylinda.com/Check out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Check out our upcoming Deeper Dive into Marketing with Shondra Mattos, IBCLC on April 27, 2022:  http://lactationbusinesscoaching.com/Join our Deeper Dive into Educating Families about Bottles with Rachel O'Brien MA, IBCLC on May 11, 2002: http://lactationbusinesscoaching.com/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Sometimes events or issues in our personal lives affect our lives as business owners and IBCLCs. Today we are discussing how to bounce back when these things happen.Let's be honest, life happens and we can't always prepare for things that happen but there are some things we can do ahead of time to make sure that our private practices and our clients are taken care of.We are not always in the right mindset to handle these situations when we have an emergency going on or when we are sick so doing this now before an event happens will help not only your business but your peace of mind.In this episode, we are sharing our stories of how we had to step back in our businesses along with all the mistakes we made.“Life happens and we have to be very gentle with ourselves.” In this episode, we will cover:Why you should create policies and procedures for if you needed to step back from work (5:22)The importance of networking with other local lactation consultants (8:33)Focusing on yourself and your needs and trying to release the pressures around the clients' needs or business needs (11:56)How to handle when you are ready to go back to work (21:22) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Check out our upcoming Deeper Dive into Marketing with Shondra Mattos, IBCLC http://lactationbusinesscoaching.com/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Does your heart start pounding when you hear the word insurance?It does for us.Maybe it's because not all insurances even recognize us as providers plus there's the uncertainty about getting paid.We also worry that money will negatively impact our relationship with our clients. It can be so stressful.In this episode, we discuss the emotional side of insurance and how frustrating it can be.“I get so worried that even talking about money or any stress around money is going to negatively impact my relationship with my client.”  In this episode, we will cover:The frustration with only having one lactation code (1:46)The stress of running a business while dealing with insurance companies (5:25)Talking about money with clients (6:01)How to move out of the emotional space of insurance (12:05) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Check out our upcoming Deeper Dive into Insurance with Rebecca Costello https://paperlesslactation.com/deeper-dive/Read Annie's book: Lactation Private Practice: From Start to StrongCheck out Rebecca Costello's  previous Deeper Dive into insurance: https://paperlesslactation.com/deeper-dive/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

We have all had those clients who seem to always need us and are always texting or emailing us (you know the ones we are talking about).When you first start your lactation business you just want to help everyone even if that means your family and personal life suffer.But as you take on more clients, you have to start setting those boundaries or it leads to frustration and burnout.In this episode, we talk about the boundaries we have set in our private practices and how we enforce them with clients.“I think some of our suffering comes from how hard we are on ourselves.” In this episode, we will cover:What our businesses looked like with no boundaries (3:55)The types of boundaries we have set in our businesses (8:53)Setting boundaries with yourself (12:38)Trainings that have helped us in our private practices (23:17) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Check out our upcoming Deeper Dive into Insurance with Rebecca Castello https://paperlesslactation.com/deeper-dive/Listen to our podcast episode: Intentional Time Off with Brandie Mitchell RN, NC-BC https://paperlesslactation.com/blog/intentional-time-off-with-brandie-mitchell-rn-nc-bc-podcast/Check out our Deeper Dive with Brandie Mitchell, RN  NC-BC https://paperlesslactation.com/deeper-dive/Mental Health First Aid from Kirstin Cavuto, LCSW, MSW, IBCLC https://learn.anniefrisbie.com/view/coursesRead Burn Out by Emily Nagoski, PhD and Amelia Nagoski, DMA https://www.amazon.com/Burnout-Secret-Unlocking-Stress-Cycle/dp/198481706X If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

We are so excited to rebroadcast this episode all about the power of collaboration with Nikki & Nikki.Do you know that kismet moment when you start talking to someone and the brimming over of idea-sharing makes you feel like you are on to something? Something that hasn't been created yet and there is a big need for it in the world. Like you and this person can literally come together and give birth to something unique and extraordinary, just like the one-of-a-kind tiny humans with which we work.That is exactly what happened when we met and decided to collaborate on LBC. Here's the thing, we are not the only ones connecting with colleagues and germinating ideas that can help to create the IBCLC world in which we all want to live. That is why we were SO excited to welcome Nikki Greenaway, IBCLC, aka Nurse Nikki, and Nekisha Killings MPH, IBCLC, RLC - the dynamic duo that makes Nikki & Nikki - to our most recent podcast episode - The Power of Collaboration. Their collaboration grew from identifying gaps and disparities in the pathway system and a deep desire to demystify and open up the process for black and brown people who want to affect change in the breastfeeding world. Nikki Greenaway, aka Nurse Nikki, is a wife, mother of three, Board-Certified Family Nurse Practitioner and an International Board Certified Lactation Consultant (IBCLC). She is one half of Nikki and Nikki Lactation Career Consultants where she assists black lactation specialists to register for the IBCLC exam.  In addition to co-founding the New Orleans Breastfeeding Center and Cafe au Lait Breastfeeding Circle for Families of Color, she is also the proud owner of a maternal-child health mobile clinic and a health consulting firm providing maternal-child health training and resources to community organizations.Nekisha Killings MPH, IBCLC, RLC is an equity strategist, international board-certified lactation consultant, and maternal and child health advocate. Her life's work is focused on advancing equity in the field of lactation. Nekisha authored the chapter titled Cultural Humility in the latest Core Curriculum for Interdisciplinary Lactation Care. She acts as Director of Equity, Inclusion, and Belonging at Lactation Education Resources, and consults organizations on creating and implementing strategies to better support marginalized communities. She is co-founder of Nikki & Nikki: Lactation Career Consultants, which is dedicated to equipping aspirants of color to sit the IBCLC exam. You will definitely want to carve out the time to listen and learn about how these two amazing IBCLCs balance their passions for bettering the world for all while putting family first, managing their private practices, and carving out time for themselves. Because if you're anything like us when an idea starts to germinate, it can be hard to slow the train. Tune in and grow with us!"It's like a switch comes on when someone really gives you confidence that you can accomplish anything. You start to believe in yourself. And it makes all the difference in the world.” In this episode, we will cover:How Nikki and Nikki first came to be (11:10)Demystifying the process for others (16:10)Using support to keep you on track and focused (20:18)What they would change about the lactation industry (29:16)The importance of serving while also being compensated (37:46) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesNikki and Nikki on Instagram: instagram.com/nikkiandnikkiibclc/Nikki and Nikki on Facebook: facebook.com/NikkiandNikkiIBCLC/Nikki and Nikki by email: nikkiandnikkiibclc@gmail.comNikki and Nikki's YouTube Channel: youtube.com/channel/UCySgoTbyiCpREfGELEoeCKQ?fbclid=IwAR2733X67pT4PZZiY_d9PE8HFyAWxKm4gR3bhecJjh6tTzpOAaBXaqQ3EZoHow Did I Miss That?: Breast Assessment and Non-White Skin TonesNational Association of Professional and Peer Lactation Supporters of Color (NAPPLSC) Lactation Education Resources:goldlearning.com/ce-library/all-lectures/breast-assessment-and-non-white-skin-tones-detailJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoaching If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Brandie Mitchell, RN, NC-BC was a recent speaker for our USLCA workshop, which was such a success, so we're excited to rebroadcast this episode with her.Do you find time to rest, like truly rest?Because we hate to break it to you but having reality TV on in the background while writing emails doesn't count as real rest!In this episode, we are talking to Brandie Mitchell, RN, NC-BC about actually taking intentional time off from your business by looking at the cycles in our lives.Brandie is a Board Certified Nurse Coach specializing in holistic, personalized health coaching for women ready to reclaim their health from autoimmune disease, anxiety, depression, pain, insomnia, and fatigue. She also supports women during pregnancy and postpartum for a healthy and empowered transition into motherhood. Brandie empowers women and families to take ownership of their health, overcome anxiety and overwhelm, and move from where you are to where you want to be in your body, health, and life.“There are principles that can guide us in a different way of living our lives that is actually so much more sustainable and so much more life-giving.” In this episode, we will cover:Why rest is so important (3:45)The different types of cycles in our lives (08:00)The importance of setting boundaries (10:08)How to plan for your energy levels (22:13) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our Deeper Dive with Brandie: https://learn.anniefrisbie.com/recorded-self-care-with-brandie-mitchell-rn-bsn-nc-bc-lmt-8-12-20Connect with Brandie Mitchell: https://mywellfamily.comFollor Brandie on Instagram: @brandiejoycemitchell, @mywellfamily, @wellwomanco If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

You want your private practice to be sustainable but where do you begin?We want to let you in on a little secret, nurturing your business is actually not just about your business. It's also about nurturing yourself.You have to pour into yourself because behind the business is a person. As a lactation consultant, you've been called to do something amazing in the world, and being able to come at that from a place of wholeness and strength, only happens when you take care of yourself first.“We are not just businesses we're people.” In this episode, we will cover:The importance of nurturing not only your business but also yourself (3:38)How to start building that sustainable foundation in your business (8:47)The reason you need to take care of your future self now (12:00)The power of making connections (14:14) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Join our next Deeper Dive called Nurture Your Private Practice, Build Sustainability on February 11, 2022. Sign up at: uslca.org/nurture-your-ppCheck out Leah's CERP Training on Corporate Lactation If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Have you ever said I'm a terrible lactation consultant?We have!It doesn't matter how long you have been in your private practice, we all have those moments that make us feel like we don't know what we are doing.We want you to know that you are not alone in feeling this way so, in this episode, we are sharing what makes us feel like terrible lactation consultants and tips on how we deal with those negative thoughts.“Everything that happens in your life, that seems to be a challenge or a mistake or feels like you're a terrible lactation consultant, could possibly be something that we need to learn.” In this episode, we will cover:The challenging parts of being a lactation consultant (9:33)How to challenge your negative thoughts (11:23)The value of learning from your mistakes (19:08)Why you should treat yourself like one of your clients (26:50) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Get access to our last Deeper Dive called I'm so Over this Pandemic but this Pandemic isn't over my Private Practice on January 19, 2022 https://paperlesslactation.com/lactation-business-coaching/Join our next Deeper Dive called Nurture Your Private Practice, Build Sustainability on February 11, 2022. Sign up at: uslca.org/nurture-your-ppThe Resilient Practioner by Thomas M. SkovholtDeeper Dive with Brandie Mitchell: Listen to episode 53: Intentional Time Off with Brandie Mitchell RN, NC-BC If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Happy New Year!Can you believe that it's 2022 already? It seems so crazy that we crossed into another year.The pandemic has changed our lactation private practices so much but not all of it was bad. It has actually given us new ideas on how we want to run our businesses and serve our clients.In this episode, we are going over what we are looking forward to in 2022 and what we are ready to leave behind.“Here we are two years later and just trying to figure out how we need to continue to shift and be malleable and figure out how to keep running our private practices to the best of our abilities.” In this episode, we will cover:What we hope 2022 brings (3:37)The shifts we had to make in our businesses (4:27)Lessons the Pandemic has taught us (7:48)How we had to adapt and make changes to our schedules and life (10:39) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Join us for our next Deeper Dive called I'm so Over this Pandemic but this Pandemic isn't over my Private Practice on January 19, 2022 https://paperlesslactation.com/lactation-business-coaching/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

We can not believe that it has been 10 years since we became IBCLCs!No matter how long you've been in business, it's important to always reflect on what you've learned and how you will keep growing.In this episode, we are doing just that! We are talking about how our businesses have grown, what we would have done differently, and the danger of thinking you have learned it all. “I wish I'd recognized that the only person I needed to prove something to was myself” In this episode, we will cover:Studying while also running a business (2:05)The importance of reevaluating your goals (6:36)How sometimes your plans don't happen how you think they will (12:12)Why you should always be learning (19:14) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesCheck out the Clinical Complexities in Private Practice individual topics: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/  If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

The holiday season is upon us!When someone asks what you want for the holiday, does your mind go blink?No need to worry, we got you covered!In this episode, we are talking about all the things that we have and love from fun boob stuff to clinical tools that only make sense to carry around if you are an IBCLC.“It's kind of fun to mix it up sometimes, I love all the boob stuff. It's so fun and it just makes it fun to have these statements that we can put out there and promote our profession day in and day out even if we get some crazy looks.” In this episode, we will cover:Some gifts that only IBCLC can wear (4:27)Why scrubs are a good gift (14:15)The life-changing aspect of a second screen (16:21)Masks that make a huge difference in your interaction with babies (18:54) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesRegister for Clinical Complexities in Private Practice: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: http://lactationbusinesscoaching.com/Sign up for our Deeper Dive with Catherine Watson Genna, BS IBCLC on December 14, 2021 at 4pm ESThttp://lactationbusinesscoaching.com/Gift Ideas (Amazon links are affiliate links):Boob Earrings from Anethum JewelryBoob Umbrella from MuddgetsBoob socks from EtsyBoob scrunchie from EtsyBoob Pattern Scrub TopTricky Nipples Pay My Bills T-shirt from BoobteesLove in Every Drop shirt from BoobteesLactation Consultants for Black Lives shirtPrinted Masks with contrasting colorsKN95 masksBooks from Astoria BookshopBoob Stress BallLauren Turner Fine ArtWireless Bluetooth KeyboardWireless MousePortable MonitorErgoFoam Adjustable Foot RestLogitech Ultra HD WebcamBooks Mentioned:Supporting Sucking Skills in Breastfeeding Infants by Catherine Watson GennaBeyond the Sea Squirt by Moira Dempsey If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Where do you see your lactation private practice in ten years? If you haven't thought about it don't worry, in the beginning sometimes just focusing on the newness of your practice fills you up. But there may come a day where you start to daydream about the potential and possibilities of your private practice.In this episode, we are giving you our top tips on how you can dream of where you want your business to be and what to do with all those ideas in your brain. (Hint, it involves something sparkly.)“The next million-dollar idea might be sitting inside of your brain right now because you made a connection between a need and an innovation, a way to solve a problem. It could be in your head right this second but we don't give ourselves a chance to think about that.” In this episode, we will cover:Looking at your business ten years in the future (3:35)The first question you should ask yourself when dreaming about the future (9:24)How you might have the next million-dollar idea in your brain right now (16;33)The importance of creating blank spaces in your life (20:06)The best way to get all those ideas out of your head (25:10) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesRegister for Clinical Complexities in Private Practice: https://paperlesslactation.com/courseCheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Check out Episode 1: Launching Your Lactation BusinessBooks mentioned:Big Magic by Elizabeth GilbertWalking on Water by Madeline L'EngleOn Writing by Stephen King If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Why do we feel the pressure to do it all? You hear the word hustle a lot in the entrepreneur space. But does the hustle actually help us as private practice lactation consultants?In this episode, we're talking about the messages about hustle we're hearing from business gurus and on social media and whether they're helpful for having a healthy and thriving private practice.(Spoiler alert: we think naps might help us reach our goals, too.)“Let's not think about buying into some dream of a future that may never come true but how can I scale what I'm doing or manage what I'm doing right now so that I am building in that intentional rest because I only have right now. I don't have that future I just have right now.” In this episode, we will cover:The internal pressure to do it all (4:11)The curse of social media (11:38)The importance of releasing what is no longer serving you (17:37)What you can cultivate in your life to take some of the pressure off (20:43) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesRegister for Clinical Complexities in Private Practice: https://paperlesslactation.com/coursecheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/Books mentioned: Lean In: Women, Work, and the Will to Lead by Sheryl SandbergEssentialism: The Disciplined Pursuit of Less by Greg McKeownPodcast mentioned:Duped: The Dark Side of Online Business If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

What does expanding your circle of care mean? What does it look it?Treating your practice as a business is not just good for you, but it's good for the families you take care of. This includes finding support so the burden of nurturing your business is not solely on you.There's no way to be a hundred percent independent in your business so building that foundation of support at the beginning of your business is important. The goal is to have a compassionate and sustainable private practice that takes care of you.In this episode, we are discussing how your circle of care has one center - your business and how to envision what your business needs.“When we feel taken care of, and when we are tangibly actually taken care of, we will have what it takes to take care of other people.” In this episode, we will cover:How nurturing our business actually nurtures our clients (3:06)Why self-care feels like another job (6:06)The importance of checking in with your business (14:12)The idea of treating your business like a baby (19:28) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesRegister for Clinical Complexities in Private Practice: https://paperlesslactation.com/coursecheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

You are passionate about the clinical work you do but sometimes you can get so focused on your clients that you forget you need to nurture your business also. You didn't become a lactation consultant because you wanted to be an entrepreneur - but here you are!We didn't start out with a business mindset, both of us were just excited about the opportunity to help more families. It was a hard lesson to learn that we can't just serve our clients, but that we also need to run a business.Treating your business and yourself as the business owner the same way you'd treat your clients means that your whole focus is on providing care. That energy builds and grows and radiates outward. You can't care for someone else unless you are being cared for yourself. That's where the circle of care comes in. Listen in as we discuss how to build and maintain a strong business so that you can bring your full-self to your clients' care.“What I put into my business, my business is going to give back to me” In this episode, we will cover:How looking at your business as something that needs to be cared for shifts your focus from thinking of your business as just a bank account (3:00)The importance of treating your business and yourself as the business owner the same way you'd treat your clients (9:48)Why treating your practice as a business is not just good for you but for the clients you serve (16:50)How as a lactation consultant you are the beginning of the circle of care for your clients (19:33) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here! Links and ResourcesRegister for Clinical Complexities in Private Practice: https://paperlesslactation.com/coursecheck out our deeper dives and become a member: https://paperlesslactation.com/lactation-business-coaching/ If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

We're here to share what we wish we'd known when we started our journeys, what we implemented to solve the problems that came up along the way, and how our businesses have evolved. In this episode we touch on three main areas that we feel are absolutely essential to building and growing your business. As always, our goal is to help you grow an amazing practice and make a living doing what you love! From operations to organization, from communicating your value to cutting the paper from your practice, from HIPAA-compliant digital options to keeping your consult bag ready for anything, you'll learn some great time- and headache-saving tips that will help you streamline and optimize your practice from day one! In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ What we keep in our cars and consult bags to make sure each appointment runs smoothlyAmazing digital options that can help you run an efficient and compliant paperless practice The best ways to market yourself when you're first starting out — and how to make a great first (or second) impression “I would highly recommend anyone who is starting out to take the leap… and get in front of people face-to-face.”—  Leah Jolly ‌Highlights:‌ 01:06  Leah's marketing moment04:06  Being paperless06:38  Digital organization07:54  Supplies & inventory12:28  Overstocking15:28  Marketing yourself21:11  Making a second impression23:22  Reaching out27:56  Ongoing training30:45  Annie's tech tip Links:‌ ‌Launching Your Lactation Business (includes a Free Workbook: Lactation Consultant Private Practice Journal Prompts)https://paperlesslactation.com/blog/5-strategies-to-spend-less-time-on-charting-lactation-visits Acuityhttps://acuityscheduling.com Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching

But if you're spending too much energy on tasks that you're not proficient in or passionate about and they take you away from the clinical work you love, it may be time to bring on people who can share the workload. Time is just as finite as money… and when you have more time for the things you're passionate about, you might actually make more money! Finding support for clinical, administrative, or even personal tasks can free you up to focus on serving your clients and expanding your private practice to fit your goals. You can start by writing down your weekly and monthly tasks outside of your IBCLC responsibilities and then assessing which tasks might be a good fit for outsourcing. You can hire out work for your personal or business life: billing, scheduling, clinical assistance, taxes, cleaning, laundry, school pickups, childcare, elder care — these are all great areas where you can free up more time for you to work within your own zone of genius and take better care of your clients. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ When it's fine to brush up on your proficiencies and do it yourself, and when you should take the leap and outsourceHow time-tracking apps can help you figure out where your capacity issues lieWhy social media is a great place to start when you're looking to delegate — and where to find a great social manager “Hiring someone allowed me to make more money.”—  Leah Jolly Highlights:‌ 01:46  Alyssa Schnell (sponsor)05:07  Leah's marketing moment08:36  The time/money trap10:24  Consequences of doing it all11:28  What to outsource  14:13  Zone of genius18:39  Different types of help25:58  Babysitting collective29:36  Low-cost options31:16  Treat time as money35:19  Hiring can SAVE money  37:28  Time inventory40:00  Give yourself an out41:53  Annie's tech tip Links:‌ ‌Alyssa Schnell (sponsor)https://www.alyssaschnellibclc.com/book Interview Question Swipe Filehttps://annie-frisbie-ibclc-inc.ck.page/9b6f3d406c Incorporating Lactation Interns, Subcontractors, and Employees into a Paperless Workflowhttps://paperlesslactation.com/blog/expanding-lactation-practice G Suitehttps://gsuite.google.com Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching

Through our time building and growing our private practices, we've identified a number of areas where we've been slowed down, distracted, disrupted, or ignored our physical needs… but we've also come up with simple daily solutions that keep us on track and working at our best (many of which take under five minutes).  As an IBCLC, there are several key aspects where life hacks shine—from taking care of your body, to managing your business logistics, to nurturing your emotional and spiritual needs, there are small, powerful ways to get around the overwhelm while still making sure you tick off everything on your To-Do list. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ Life hacks for meeting your physical needs  Life hacks for meeting your logistical needsLife hacks for meeting your emotional & spiritual needs “Try to have focus outside of just business-related things because there is so much that fills our lives that isn't business-related, and I think we get burned out faster when that is our sole focus.”—  Leah Jolly Highlights:‌ 01:06  Patreon shout-out01:48  Leah's marketing moment05:35  Pack a lunch09:08  Hydrate11:22  Bathroom situation13:48  Rest & quiet time17:27  Brain reset18:46  Movement22:10  Communications logistics24:22  Communication time zones25:53  Designated notebook27:07  Tech29:00  Travel logistics32:43  Build community33:25  Be social35:24  Refuelling36:48  Annie's tech tip Links:‌ ‌Get Your Lactation Private Practice Organizedhttps://paperlesslactation.com/blog/get-your-lactation-private-practice-organized-once-and-for-all Daily Burnhttps://dailyburn.com G Suite appointmentshttps://support.google.com/a/users/answer/9308875?hl=en Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching

We got into this business because we love caring for breastfeeding mothers and their babies. But excellent clinical skills don't always coincide with business and financial savvy. If you can relate, we've got you covered. Money can be a really personal and intimidating topic, and many of us grow up without learning how to talk about money or deal with our own personal finances, let alone business finances. But understanding your business numbers is vital to creating a sustainable, profitable private practice. In this episode of Lactation Business Coaching, we share our advice, tips, and experiences for creating a successful business and staying on top of your finances. From business expenses to liability insurance to tax planning and what it means to pay yourself a living wage, we're diving in deep for this Financial Real Talk. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ The major difference between the ‘cost of doing business' v. ‘business expenses'The mindset issue that will cause you to undervalue your worth and undercharge your clientsHow to plan for taxes and automate your preparation so that you avoid unpleasant surprises  “If you've never been self-employed before, you don't realize there's some heavy taxes to that.”—  Leah Jolly ‌Highlights:‌ 00:57  MilkNotes02:01  Introduction03:07  Leah's marketing moment05:06  Main gig or side gig?09:15  Pay yourself10:57  Tax planning14:55  ‘Cost of doing business' v. ‘business expense'18:00  Subscriptions & fees24:19  Benefits of a CPA or bookkeeper28:55  Insurance billing30:10  Time breakdown & hiring32:04  Spending & fear34:30  Health insurance36:22  Growth40:23  Annie's tech tip Links:‌ ‌Setting Your Fees So You Can Achieve Your Goals (free PDF)https://annie-frisbie-ibclc-inc.ck.page/8435e370bc This episode is sponsored by MilkNotes, an all-in-one lactation charting tool.http://milknotes.com HIPAA Compliancehttps://www.hippa.com Janehttps://jane.app ChARM https://www.charmhealth.com Reaching Our Sisters Everywherehttp://www.breastfeedingrose.org Nikki & Nikki Lactation Career Consultantshttps://www.youtube.com/channel/UCySgoTbyiCpREfGELEoeCKQ Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching

Money is an uncomfortable topic for many people, especially women. And it can be difficult to ask for what your work is actually worth (or even realize your worth in the first place). But you're not truly serving anyone when you set a low bar for your pricing. To run a business, you need to have money. When it comes to choosing a number for your pricing, nobody wants to be in a race to the bottom — including your clients! Undercharging not only prevents you from making the type of income that your work deserves, but it can hurt the profession as a whole… as well as your clients. Charging too little can lead to demotivation, resentment, and “calling it in” during your client visits. Your fees and revenue goals should challenge and motivate you to be the best lactation consultant you can be, and provide you with a living.  It's important to know your worth as a business owner, and to represent that fairly within your specific market. For this reason, market research is a must when figuring out your fee system. The next step? Learning how to effectively communicate your incredible value through your marketing. Once you've set your rate, you can begin working towards long-term goals for your business as a whole. So, let's get started. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ How to come up with your fees — and what your fees say about your business  Why a sliding scale system is the most ethical, professional way to offer lower ratesHow to communicate your value — and where to make your best client-attracting connections “Don't look for your fees to solve that very complicated world problem which is that people can't afford lactation services — you are not going to fix that by having low fees.”—  Annie Frisbie ‌Highlights:‌ 01:30  Leah's marketing moment05:04  Why is fee-setting so scary?08:10  Danger of underpricing11:22  Coming up with your number16:53  Goal-setting benefits18:19  Intention & challenge20:14  Pricing comparisons23:14  Low-income clients26:28  Presenting your fee & value34:10  Annie's tech tip37:28  Manifesting Links:‌ ‌Setting Your Fees So You Can Achieve Your Goals (Free PDF)https://annie-frisbie-ibclc-inc.ck.page/8435e370bc Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz  https://profitfirstbook.com BABE Lactation Consultantshttps://www.bayareabreastfeeding.net/blog Join our community!https://www.patreon.com/lactationbusinesscoaching

Get a taste of what we'll cover in this one-hour conversation, where we'll talk with Shelly about: balancing growing Baby Pro while juggling a busy client load + working in the hospitalShelly's strategy behind creating and repurposing social media contenthow she's using podcasting to reach familiesShelly runs a busy practice just outside Boston, MA. She created and is the host of The Baby Pro Podcast and founder of The Baby Pro Bistro, a unique membership site for new and expecting parents.  Shelly also crawls through mud under barb wire for fun and I bet she'll answer questions about that, too

Tasks you hate and projects you love can both pose challenges to productivity, but implementing the right productivity hacks can help you stay on track, prioritize effectively, and maintain a healthier work-life balance. Time blocking is a great way to focus on one task at a time, while allowing yourself some mental rests within the structure, and it's especially useful for content creation. Bullet journaling is a freeform way to keep up with tasks — and it can take whatever form or function works best for you. In this episode, we dig into these and other productivity techniques that allow us to keep organized, increase productivity, and get everything done… with breathing room to spare. Hop in and be ready to take some notes! In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌ Time blocking techniques to improve focus and reduce interruptionsBullet journaling tips to stay on top of daily, weekly, and monthly goalsHow identifying your strengths and your areas of struggle can help you choose the best productivity strategies “It's important for us to think about the things we do want to have balance in… we also need to be productive with connecting with the people that we care about.”Leah Jolly ‌Highlights:‌ 01:27  Introduction02:05  Sponsor: Alyssa Schnell03:57  Leah's marketing moment & time blocking10:00  Urgent v. important12:50  Pomodoro technique17:27  Organizing consult time19:01  Bullet journaling23:26  Bullet journal techniques24:25  Full Focus Planner29:14  Balance & self care32:43  Presence33:43  Annie's tech tip Links:‌ ‌Alyssa Schnell (sponsor)https://www.alyssaschnellibclc.com/book Keep Track Of Your IBCLC CERPs With A Spreadsheethttps://paperlesslactation.com/blog/5-strategies-to-spend-less-time-on-charting-lactation-visits 5 Strategies To Spend Less Time On Charting Lactation Visitshttps://paperlesslactation.com/blog/5-strategies-to-spend-less-time-on-charting-lactation-visits Medical Terminology for Charting (free PDF)https://annie-frisbie-ibclc-inc.ck.page/06c1da6b75?utm_source=podcast&utm_medium=shownotes&utm_campaign=medicalterminology Pomodoro techniquehttps://science.nichd.nih.gov/confluence/display/newsletter/2020/05/07/The+Pomodoro+Technique%3A+An+Effective+Time+Management+Tool Full Focus Plannerhttps://fullfocusplanner.com Tailwind Instagram Schedulerhttps://www.tailwindapp.com Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching 

Are there aspects of your private practice that don’t bring you joy? Do they leave you feeling overwhelmed or burnt out? Are they taking up space that could create room for exciting new opportunities? Is there literal clutter in your office that distracting you from staying focused? It’s important to regularly take a moment to reflect on what we have and what we use in our private practice, whether that’s our tools, our software subscriptions, our systems, our commitments – even down to the language in our intake forms! If your plate or your consult bag are too full, you need to stop and consider what sparks joy… and what you should consider setting aside. Listen now to discover:‌ ‌ How to figure out what’s serving you in your business and what’s weighing you downThe right and wrong way to set up systems in your business – illustrated by a practical exampleThe importance of reaching outside of your business to get a new perspective “There are times where you might come to a crossroads and maybe a new opportunity has come up for you… but that might mean you need to clean out what you’re doing so that you have space for that.”—  Leah Jolly Highlights:‌ 02:00  KonMari method & private practice03:10  You don’t need ALL the tools04:12  Reflecting on what you have & use05:19  Reviewing your forms08:13  Space for new opportunities09:38  Systems clean-out10:49  Steps for system improvement14:18  Reaching out to others16:44  What’s gathering dust?19:00  The eyeglasses example22:08  Recap & summer plans Links:‌ ‌Deeper Dives, memberships & vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching

While many people think of self care as spa days or long yoga classes, effective self care doesn’t have to take up an entire afternoon or cost you any money. There are many small things that you can fit into your schedule each day to maintain a healthy balance and keep you calm and centered. This episode is all about reducing (and preventing) stress through easy-to-implement self care hacks. We share our top tips and habits for stress reduction and prevention — we talk about how to set and maintain effective boundaries, the importance of honoring your energy levels, how to tap into what your mind and body truly need, and the vital role of your community in self care. As a bonus, you’ll get a sneak preview of the topic of our upcoming Deeper Dive — see the link below to learn how to register. Take a sip of water (hydration is self care!) and press play! Listen now to discover:‌ ‌ Our top 6 self care hacks for achieving a healthier work-life balance (especially in a pandemic)How scheduling and goal-setting can help you fit self care into the busiest schedule  The importance of listening to your mind and body to figure out what you actually need on any given day “We need a lot more of supporting ourselves through this time than maybe we’re used to doing.”—  Leah Jolly Highlights:‌ 00:59  Self care & pandemic stress01:51  May 12 Deeper Dive & community03:43  In-person v virtual visits & hydration07:57  Self care hack: exercise10:48  Self care hack: set goals & listen to self13:01  Self care hack: set boundaries17:45  Self care hack: honor energy 20:15  Self care hack: care for each other23:49  Outro Links:‌ ‌Deeper Dives, Memberships & Vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching Daily Burnhttp://dailyburn.com/invite/jyDPe

Small business owners are at especially high risk for burnout, as we often take on multiple roles and feel we need to be driving our businesses forward all the time. But constant productivity actually hurts us in the long run. When we reach the point of burnout, we no longer perform at our best, and it can take weeks (or longer!) to fully recover. Creating space for rest is particularly important when so many of us are working from home and the lines between work and life have become even more blurred. “I have experienced so much benefit in my life, in my health, in my business, by intentionally building in rest, specifically through practicing something that I call cyclical living,” Brandie explains.  She looks to natural and energetic cycles as inspiration for creating a way of life that’s heathier, more productive, and more sustainable. Over the last few years, Brandie has found that cyclical living has improved the way she shows up in her business, as well as her overall satisfaction with her life. Now, it’s your turn! Listen now to discover:‌ ‌ How to develop your own daily, monthly, or seasonal cycles that tap into your body’s energetic needs The importance of setting boundaries during quarantine — and the science behind the benefitsWhy having reality TV on in the background while writing emails doesn’t count as real rest! “What do we emerge from feeling like a new person?”—  Brandie Mitchell About Brandie MitchellBrandie Mitchell, RN, NC-BC is a Board Certified Nurse Coach specializing in holistic, personalized health coaching for women ready to reclaim their health from autoimmune disease, anxiety, depression, pain, insomnia, and fatigue. She also supports women during pregnancy and postpartum for a healthy and empowered transition into motherhood. Brandie empowers women and families to take ownership of your health, overcome anxiety and overwhelm, and move from where you are to where you want to be in your body, health, and life. Highlights:‌ 02:04  About Brandie Mitchell03:21  Why is rest essential?  04:07  Cyclical living & benefits05:36  Shift your mindset 08:00  Types of cycles  10:08  Boundaries & intentions11:45  The science 15:00  Cycle examples  22:13  Plan for your energy levels 25:05  Gender & energy  26:26  Deeper Dives Links:‌ ‌Brandie Mitchellhttps://mywellfamily.comInstagram: @brandiejoycemitchell, @mywellfamily, @wellwomanco Deeper Dives, memberships & vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching

“Organized” can mean a range of things. You could have everything in your office down to your pens organized by type, color, and function. You could have a perfectly organized filing system and a chaotic decorating scheme. Or you could have a gorgeously minimalist office aesthetic… and messy desk drawers.  What’s important is that the systems and setups you put in place work for you. When organizing your office, you should have one major goal in mind: making it easier for you to do your very best work in that space. There is no ‘one size fits all’ when it comes to organizing your home office! Depending on your space and budget, setting up your perfect home office may involve purchasing new organizational furniture or just thinking outside the box to optimize your current setup.  In this episode, we explain how we’ve set up our own home offices – everything from the furniture we use to the way we handle incoming documents. We hope that you’ll find some inspiration to work on making your own home office space everything you need it to be! Listen now to discover:‌ ‌ Why outer order can create inner calm – which is especially important when you’re running a business!How to set up systems to help you with processes such as dealing with paper documents or scheduling  How to navigate setting up a work space in a smaller home – and the importance of keeping your gear organized “Papers have to move a certain way through my space as they get dealt with.” —  Annie Frisbie Highlights:‌ 00:42  Our approaches to organizing 02:16  Outer order and inner calm05:26  Home office v. office space06:07  Setting up systems & organizational setups09:49  Calendars & scheduling11:33  Dealing with small spaces14:30  Managing your gear & minimalism18:32  Deeper Dive – April 14 Links:‌ ‌Deeper Dives, Memberships & Vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching Apps mentioned in this episode Click Up 

Why? Because you don’t know what you don’t know. A skilled bookkeeper not only inputs your transactions, but can help you cut costs, improve cashflow, and unlock opportunities for growth. A bookkeeper with experience in your industry will know the regulations and standards that need to be followed and will actually be able to save you money at tax time. Your tax accountant will charge you a lot of money to fix inaccurate books – often more than it would cost to hire a part-time bookkeeper! Bookkeeper Joselyn Martinez is a self-proclaimed numbers nerd. Four years ago, she started her own company, Balance Financial Solutions, which is dedicated to supporting small businesses and helping them build financial success. As Joselyn points out, an ongoing relationship with a talented bookkeeper is invaluable.  Once you’ve worked with your bookkeeper for a while, they’ll understand your business and be able to pinpoint money leaks and unnecessary expenses! Listen now to discover:‌ ‌ Joselyn’s best financial tips for lactation coaching practices – including how to handle multiple streams of incomeWhat sets bookkeepers apart from accountants and DIY financials – and why they’re a great investmentHow bookkeepers can help you save money at tax time and year-round  “The better my books are, the less I’m going to pay on taxes. I don’t want to miss anything. I don’t want anyone else to have any money that’s supposed to be mine.”—  Annie Frisbie About Joselyn MartinezJoselyn began her career as an accounting clerk at a manufacturing plant, where she gained 16 years of experience and a comprehensive knowledge base. She has expertise in private and public accounting, and managed an acquisition that converted a private company to a public company. She earned her Masters of Accounting with the distinction of Summa Cum Laude and is an Adjunct Instructor for her alma mater. Her passion led her to open her own business so that she can help small businesses achieve their dreams. ‌Highlights:‌ 01:16  Meet Joselyn Martinez02:35  What makes bookkeepers different?05:40  The big picture07:19  Multiple income streams 11:02  Surprising bookkeeper skills13:25  Is it worth it?15:35  Have a better tax season Links:‌ ‌Joselyn Martinez https://www.balancefinancial.solutionshttps://www.facebook.com/balancefinancialconsulting Deeper Dives, memberships & vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching

You don’t need to memorize the tax code, spend hours researching loopholes, or take a math course. But it is important to take as much care in keeping your financial records as you do your patient records. We both recommend hiring a bookkeeper to balance your financials every month and make sure that your transactions are recorded accurately. Remember: paying an accountant to fix errors in your books during tax season will cost you far more than hiring a part-time bookkeeper will! Depending on your business structure and the complexity of your tax situation, you may also want to hire a tax accountant to guide you through your yearly filing. Tax accountants are trained to know how and where to save you money, and specialized tax accountants will know the specific tax rules for your industry. From setting up systems and accounts, to choosing your business structure, to dealing with financial complexity, this episode is a primer for getting your practice through tax time with fewer headaches.  Listen now to discover:‌ ‌ The importance of professional guidance when determining your business structure The difference between “business expenses” and “the cost of doing business” — and what it means for your practice How to access our monthly Deeper Dives, where we learn great tips from top experts… and each other “I think of budgeting and taxes as the yuck-stuff that you don’t want to think about and don’t want to deal with… you just have to push through and do it.”—  Leah Jolly ‌Highlights:‌ 00:22  Welcome to 50!00:57  The ‘yuck-stuff’02:45  Hire a bookkeeper  04:50  Profit-first mindset06:00  Dealing with financial complexity09:12  More than taxes10:20  Deeper Dives11:42  Business expenses v. the cost of doing business16:00  Systems 18:00  Separate accounts & credit cards23:22  Keep learning Links:‌ ‌Deeper Dives, Memberships & Vaulthttps://learn.anniefrisbie.com/lactationbusinesscoaching  Join our community!https://www.patreon.com/lactationbusinesscoaching

Amanda used skills acquired through her past careers as elementary school teacher and camp director to help her build her business.She was drawn into the lactation world through her decision to breastfeed her two beautiful children – a choice that she made the moment she discovered that she was pregnant.She took prenatal and birthing classes and bought books, but still found breastfeeding her firstborn to be incredibly challenging. Amanda reached out to Beth Myler at Mahala, who diagnosed her baby with posterior tongue tie. Within a week of being treated, Amanda’s daughter gained 12 ounces.When Beth decided to return to school for her nurse practitioner’s degree, she asked Amanda if she’d be interested in providing administrative support for her practice – and Amanda jumped at the opportunity.Today, she handles scheduling systems, communications, social media management, and website management.Amanda loves being able to help new mothers through her work. ‌“The greatest satisfaction for me is being able to answer the phone or respond to a message or an email and know that the person on the other end of the line – I was there at one point,” she says. “Being a warm voice at the end of the line, hearing the crack in the voice as they’re just about to cry, and just being able to scoop them up without giving advice.” In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How to find the perfect administrative assistant for your lactation business – and exactly what to ask themOur best tips for working effectively with your administrative assistantThe emotional rewards that all parties (including patients!) receive when your assistant is a great fit “Ultimately, everything I do is about improving health outcomes for families, and that requires people, that requires relationships, that requires investment of time and money.”—  Annie Frisbie ‌Highlights:‌ 00:32  Introducing Amanda Sherwin02:13  Transitioning to lactation land05:16   Amanda’s work & value10:54  The best parts of lactation administrative work15:54  Hiring your perfect administrative assistant20:38  Working well with your administrative assistant24:18  The emotional rewards26:53  Lactation Private Practice Essential Course Links:‌ ‌The LC's Conciergehttp://thelcsconcierge.com/ Breastfeeding Made Simple: Seven Natural Laws for Nursing Mothers by Nancy Mohrbacher & Kathleen Kendall-Tackett http://breastfeedingmadesimple.com Lactation Private Practice Essential Coursehttps://learn.anniefrisbie.com/grow Join our community!https://www.patreon.com/lactationbusinesscoaching

Hiring a great admin pays off financially but also emotionally, as you’re able to focus on the tasks within your skill set. This helps you feel less drained and more fulfilled, and allows you to provide better care to your clients. The entrepreneurs that you look up to work with teams. Those seemingly effortless results come from the hard work of multiple people – and this is as it should be! No one should run their entire business alone. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The key traits that make for an incredible administrative assistantWhat to have in place in order to make your relationship with your admin run smoothlyWhere to download critical templates for administrative assistant and sub-contractor contracts   “We would never tell the families we’re working with that they should be doing this incredibly hard work of raising a baby all by themselves without any help.”—  Annie Frisbie ‌Highlights:‌ 01:06  From small tasks to larger ones04:00  Free up your time08:32  Grow your business09:13  Focus on your own expertise12:26  It takes a village14:34  What makes a great admin?17:21  How to work most effectively18:48  Have a contract and an exit plan Links:‌ ‌Templateshttps://learn.anniefrisbie.com Join our community!https://www.patreon.com/lactationbusinesscoaching

Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member! All contributions count; join at one of our starter levels here!Show Notes: Launching Your Lactation Business (Bonus Rebroadcast)Turn downtime into marketing time with Leah’s Marketing TipStarting a private practice as a lactation consultant is hard! Butyou can do thisI hear you love being a breastfeeding volunteer!That’s awesome! Here’s how Leah make it work without impacting her private practice.Not feeling the volunteer vibe anymore? Annieshares how she came to the difficult decision to retire from her beloved volunteer work.Why you shouldn’t just put yourself outthere and hope for the best. Your future self will be much happier ifyou take the time now to lay a firm foundationWe know it’s hardto spend money, especially on an attorney, but a little cash spent now may prevent a mountain of regret later.Leah and Annie get realabout the stuff they bought for their private practice that’s now gathering dust. (Anyone need 50 tubes of Medihoney? Email me.)One simple step that will fix one huge problem in Annie’s Tech Tip.3 Key Points:Starting a business has challenges, especially when you’re coming from a volunteer background. But they’re nothing you can’t handle, with the right guidance and resources.Invest the time and the money now to create a solid foundation—that’s what’s going to bring you financial viability and joy.You can have it all: a business that works and the deep satisfaction that comes from helping families meet their breastfeeding goals.Links and ResourcesAdvice For Starting Out In Private Practice As An IBCLCWhy You Shouldn't Use A Free Gmail Account And What To Do If You ArePatreon Community

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!This episode will help you learn how small, manageable tasks will help propel you forward and boost your confidence by evoking progress. You will also learn the different platforms out there that can help keep you moving along with your eyes on the prize. This systematic thinking has roots in Backward Design, an instructional design method educators use. It involves the creation of an instructional goal and once that goal is established, the professional works backwards to create the steps to lead to that outcome. You can use this systematic mindset to establish business goals so that you can identify the key steps you need to take to begin the necessary forward motion that will ultimately lead to the accomplishment of those goals. Join us and grow with us! HIGHLIGHTS01:01 Recap of setting our business-related goals05:10 Breaking down big goals into bite-sized pieces08:58 Planning out for the week ahead  13:18 Softwares and systems for your business16:09 Tracking the results of your actions regularly  QUOTES01:44 "It's not just like you put out into the universe that you want to grow your business by 20% in the next six months, that's great, but the universe won't respond unless action happens."08:04 "That really helps me feel like work against my tendency to try to do things that are too far down the road, just to get them done, but really remembering that there's an order for a reason."11:47 "You need to have a way to kind of track your progress and know what things are working, what things aren't working and that you're actually making steps because I feel like the tracking is one of the things that gives me the best motivation for the next thing."14:13 "That really helps me because I need to have everything in one place and I also need to have everything in its own place. So I need both. And that's really important for me cause otherwise I can get lost in the weeds or I can really start focusing on one project.”18:19 “It's such a good reminder for us as we're working to achieving these goals, we want to make sure what we're doing is working.” RESOURCESIf your goal includes creating the Private Practice of your dreams that is rooted in ethical care, check out the Lactation Private Practice Essential Course for 50+ hours https://learn.anniefrisbie.com/courseBird by Bird - 1994 Anne Lamott Bird by Bird at the San Francisco Public Library - YouTubeTrello: trello.comClick-up: clickup.comJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!On today’s show, Annie and Leah chat with Missy Campbell all about how to best utilize the magic of Pinterest in your business. Missy shares with us how it’s not just for recipes and outfit ideas but the powerful tool it is for our service based businesses. We learn some of the ins and outs of Pinterest and how this search engine can help extend the life of our content so we don’t have to spend hours a day on social media. She breaks down for us how to get started using Pinterest as quickly as today. HIGHLIGHTS02:54 How Missy got started with Pinterest06:28 Defining the hierarchy of Pinterest12:56 The best type of content for Pinterest 16:01 Why your follower count doesn’t matter too much21:53 Using Pinterest in a collaborative way QUOTES05:34 "I think with Pinterest, you can really have some fun with it, without it feeling too much like social media obligation and still get some traction from it."07:07 "So if you can curate really well, people will want to follow you because you have all of the best information in one place on a topic.”15:18 "The point of Pinterest is leading you off the platform versus with Facebook and Instagram it's to stay on the platform, it's to go to these places.”18:04 "How can I build this curated community of ideas where I'm, even if it's somebody who sells something similar to you, you're still willing to share their content with your people. I think it's such a beautiful idea.”21:21 "I would say definitely sending links to your Pinterest account could help you. And it's also just really beneficial to your client that you have put together this information.” RESOURCESCheck out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/courseCreating a Business Account in Pinterest: help.pinterest.com/en/business/article/get-a-business-accountMissy's Website: tasteofsimple.comMissy on Facebook: facebook.com/tasteofsimpleMissy on Instagram: instagram.com/tasteofsimpleMissy's Pinterest Page: pinterest.com/tasteofsimpleMissy on Twitter: twitter.com/tasteofsimple

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!Most of us in private practice set out with the goal to help parents and babies breastfeed. All of a sudden, we find we have a private practice business in our hands. And just like those bundles of joy in the arms of the parents with which we work radiate endless potential, our business pulses with a similar potential for growth and a life of its own. Goals begin to ruminate and make their voices known. Which goal to grow? Which to hold on to until another date? This can be especially difficult when the potential seems equal for all of them. Where to begin?  HIGHLIGHTS03:26 Why it’s important to set business related goals07:35 The difference between business and personal goals12:15 Setting goals using the SMART method 13:41 Comparing realistic and attainable goals23:26 Understanding benefits and consequences  QUOTES05:06 "And I think that's true of any entrepreneur, because if it was about the money, I would go get a job with a salary where I could have regular raises and make somebody else pay me money.”08:57 "And how can I set myself up to be able to execute these small tasks that are going to actually reach my big goal, you know, to bring another example from their creative worlds.”10:57 "I can't control whether or not I'm going to be successful with the goal that I've set, like this big thing, but I can control my circumstances.”18:41 "And you may have to have completely different kinds of goals. So knowing what's possible and also what you can handle is really important.”25:13 “But you know, having these parameters both for motivation, but also for boundaries, these business-related goals can really help with that.” RESOURCESCheck out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/courseGretchen Rubin's book and quiz: quiz.gretchenrubin.comSMART Criteria: mindtools.com/pages/article/smart-goals.htmJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!Shondra Mattos is an International Board Certified Lactation Consultant, LLL Leader, and Owner of Mattos Lactation, a location-independent Lactation Practice. She also owns and operates SM Business + Marketing consulting- helping lactation professionals build a strong business foundation and develop strategies that lead to success. In addition to serving families and helping business owners, she helps established and aspiring LC's gain a deeper understanding of complicated topics relevant to the lactation field and offers one-on-one and group tutoring to lactation students. When she is not nerding out on boob-related science, she spends her time hanging out with her husband and daughter, watching Youtube, and eating cookies. HIGHLIGHTS03:02 How Shondra got started doing SEO06:55 A realistic timeline for ranking on Google13:28 Optimizing pictures for SEO on our website14:28 Three common mistakes we make with our websites22:11 Updating content to stay relevant for marketing QUOTES04:29 "SEO is like the strategies and the tactics that one can use to let Google know that your website or content is relevant towards your, like for your target market.07:08 "So even from the time that you put your website up, even if you optimize that 100% perfectly, it may take a couple months anywhere from four to six months for your website to really get some traction."08:55 "You just have to make sure that the websites, the pages that you have are high quality, meaning that when people come to your website, they get the questions that they have answered.14:08 "When they Google that website, because of the image, having those keywords in that will pop up on Google images and may bring your site as an option for the parent to select.”23:57 "So now you're getting a new wave of people coming to see that and the traffic increase to that blog post will tell Google, yay, this is super relevant.” RESOURCESCheck out the Lactation Private Practice Essential Course for 50+ hours of training including Designing a HIPAA compliant website that stands out | Shondra Mattos IBCLC and Website AMA (Live) | Shondra Mattos IBCLC learn.anniefrisbie.com/courseShondra’s SEO Services hello.dubsado.com/public/form/view/5ebff01525b2a94ab85f5b3fShondra Mattos Lactation mattoslactation.com/about-shondra-mattosSM Business Strategist & Marketing Assistant shondramattos.comShondra’s Business School for Lactation Consultants & Birth Workers Facebook Pagefacebook.com/groups/ibclcbizschoolUsing Your Website To Reach Your Ideal Client (Podcast)paperlesslactation.com/the-podcast/using-your-website-to-reach-your-ideal-client-rebroadcast?rq=WebsiteWebsite Design for Lactation Private Practice paperlesslactation.com/blog/website-design-for-lactation-private-practice?rq=WebsiteJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!On today’s episode, Annie and Leah break down for us what their follow up strategies look like and how they’ve gotten to places where it works for them and their business. They discuss pricing, how to set the expectations with your clients, and how work/life balance comes into play. Annie shares with us how she has worked through her pricing model to include follow up care with different types of clients. We also learn about some of the systems Leah uses and how she has made those work for her daily client follow ups.  HIGHLIGHTS02:58 Why follow ups are important with lactation consultants09:45 Annie’s strategy for follow ups with her clients10:20 Pricing follow ups for insurance vs self pay13:07 How Leah approaches follow ups in her business24:40 Developing a strategy to maintain a work/life balance  QUOTES01:17 “There's no one way, right way to do it, but there's a right way to keep your clients informed about what you do offer as follow up, which helps both the client and you in the long run.”05:29 "And so part of it is why we include follow-up in the care that we give to families is because we see how bad it can get for these postpartum families, even under the best of circumstances.”10:34 “But I also need to make sure that what I'm giving you doesn't make me feel resentful of you. And that's something that happens to me is that I give too much. And then I'm like, well, why are you doing this to me? Well, you're doing it to me cause I told you, you could.” 20:12 "And if we're there for them at the drop of a hat, then they're going to need us and we want them to outgrow their need for us.”26:47 "And remember that time really does help and that communicating to your clients that you have a belief in them and in their babies that they do have what it takes to meet this challenge that you're here for it.” RESOURCESCheck out the Lactation Private Practice Essential Course for 50+ hours of training including Follow Up and Client Boundaries taught by Shelly Taft LPN, IBCLC, CBE, ISE learn.anniefrisbie.com/courseWriting effective care plans to support follow-up: paperlesslactation.com/blog/how-to-write-an-effective-lactation-consult-care-planEp 2 - Setting Effective Follow Up Policies: paperlesslactation.com/the-podcast/setting-effective-follow-up-policies-podcastSecure messaging for follow-ups:paperlesslactation.com/store/secure-messagingGoal Setting in Private Practice: paperlesslactation.com/the-podcast/goal-setting-in-a-lactation-consultJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode? Want more?The LBC podcast is ALWAYS free thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!Tiara Caldwell is a nurse, doula, and IBCLC in the DC metro area. She provides doula services, childbirth education and lactation help to  parents through her company Crowned & Cradled which she started in 2015. Early in her marketing endeavors, Tiara found the value in having a strong social media presence, and through that has explored different ways to engage her audience and speak to her ideal clients. As a mom of four, Tiara has learned ways to maximize the small windows of time in her day to make the biggest impact online. Her desire is to educate and encourage other professionals to throw out all the trendy influencer marketing techniques and be comfortable with their own unique voice.  HIGHLIGHTS02:41 The importance of having a social media presence07:44 How to know which platform will serve you the best10:23 Instagram vs Facebook and where to start16:44 Why we don’t need to be the expert on everything20:54 How to find your unique voice and stand out online QUOTES03:25 "And also a lot of times it's free. So why not do something that will potentially expand your business, get you more comfortable with sharing about yourself and your business and get seen?”10:06 "Facebook is a great way for people to see where your business is located, they can also see reviews of your business and just learn a little bit about you and your business without you having to do extra content creation.”12:08 "We started just going through what we do on a day to day basis and would just write down the steps for each thing that we did and then that was kind of more your procedures. And then policies would come out of that."16:47 "I think what both points are is kind of a little bit of imposter syndrome. Like not feeling that you're the expert or that the information that you're providing is anything new.”20:55 "So yeah, I definitely think that there are some creative ways that you could show your personality. But honestly, just being yourself is just fine.” RESOURCESInstagram: Birth-Ceo instagram.com/birthceo/Instagram: Birth-ish Podcast instagram.com/birth.ish/Social Media support: paperlesslactation.com/socialBirth-ish Podcast - Listen to: anchor.fm/birthishthepodcastMarketing Your Private Practice Course: learn.anniefrisbie.com/marketJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and join today! All contributions count; join at one of our starter levels here!SUMMARYAnnie and Leah talk in today’s episode about how the industry is shifting for IBCLC’s, and what it could look like to potentially offer a combination of both virtual visits and in person care. There are so many things that go into deciding what is best for yourself and your client when shifting in your business. They cover why a combination might be helpful, different variations for structuring the costs of your visits, and how you could plan out your week to best match your working style. HIGHLIGHTS04:33 Offering virtual visits to even those close to you07:19  What can be in person vs handled virtually09:50 Creating packages and pricing the new style12:30 Explaining the value of a combination to your clients15:17 How to schedule your week to balance both styles QUOTES03:08 "But now the smart, sensible thing to do and certainly can really help us with time management and, and the economic impact is to be able to combine some of these virtual visits."05:42 "And they're also meeting the needs of families who are living in areas where there is not an IBCLC, who is geographically available to see them that is a real need."08:18 "And I think in both models, it's like, we're kind of imagining that the in-person piece has a pretty small portion of the care and that most of it is going to be delivered virtually.” 15:56 "There are some really big advantages, but right now we're thinking safety and really trying to promote the best safest care that we can give.”18:39 "I think there'll be ways that we can really serve the families who need our support and helping us think outside the box about creative ways that we can make that really beneficial to them as well.” RESOURCESJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

 Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingNikki Greenaway, aka Nurse Nikki, is a wife, mother of three, Board-Certified Family Nurse Practitioner and an International Board Certified Lactation Consultant (IBCLC). She is one half of Nikki and Nikki Lactation Career Consultants where she assists black lactation specialists register for the IBCLC exam.  In addition to co-founding the New Orleans Breastfeeding Center and Cafe au Lait Breastfeeding Circle for Families of Color, she is also the proud owner of a maternal-child health mobile clinic and a health consulting firm providing maternal-child health training and resources to community organizations.Nekisha Killings MPH, IBCLC, RLC is an equity strategist, international board certified lactation consultant, and maternal and child health advocate. Her life’s work is focused on advancing equity in the field of lactation. Nekisha authored the chapter titled Cultural Humility in the latest Core Curriculum for Interdisciplinary Lactation Care. She acts as Director of Equity, Inclusion and Belonging at Lactation Education Resources, and consults organizations on creating and implementing strategies to better support marginalized communities. She is co-founder of Nikki & Nikki: Lactation Career Consultants, which is dedicated to equipping aspirants of color to sit the IBCLC exam.  In addition to being a spouse to an active duty servicemember, Nekisha also homeschools four little future world changers and enjoys writing and researching on the impact of historical trauma on Black families’ breastfeeding experiences today. HIGHLIGHTS11:10 How Nikki and Nikki first came to be16:10 Demystifying the process for others20:18 Using support to keep you on track and focused 29:16 What they would change about the lactation industry37:46 The importance of serving while also being compensated  QUOTES09:31 "And it's all for me, it's all related. It's all related to having more folks that look like Nikki and I in the field doing the work, being able to represent a different side of lactation. And so it's all connected.” 17:51 "It's like a switch comes on when someone really gives you confidence that you can accomplish anything. You start to believe in yourself. And it makes all the difference in the world.”27:24 "We're not out here to get rich. I think our goal is really to be of service. When I think that shines through our work, a lot of what we do is, is for very little or no pay.”34:26 "No, that doesn't happen because they're not interested in learning or growing. And so it's a waste of resources and energy and that's the heavy lifting for the folks who have been lifting heavy too long.” 39:10 “So to decrease the burden, because that is one of those big hurdles that Black and Brown people are experiencing is this hurdle of the money. Like it's expensive to do what we do to get that certification.” RESOURCESNikki and Nikki on Instagram: instagram.com/nikkiandnikkiibclc/Nikki and Nikki on Facebook: facebook.com/NikkiandNikkiIBCLC/Nikki and Nikki by email: nikkiandnikkiibclc@gmail.comNikki and Nikki’s YouTube Channel: youtube.com/channel/UCySgoTbyiCpREfGELEoeCKQ?fbclid=IwAR2733X67pT4PZZiY_d9PE8HFyAWxKm4gR3bhecJjh6tTzpOAaBXaqQ3EZoHow Did I Miss That?: Breast Assessment and Non-White Skin TonesNational Association of Professional and Peer Lactation Supporters of Color (NAPPLSC) Lactation Education Resources:goldlearning.com/ce-library/all-lectures/breast-assessment-and-non-white-skin-tones-detailJoin our next Deeper Dive: learn.anniefrisbie.com/deeper-diveListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingAnnie and Leah talk today about How to Become an International Board Certified Lactation Consultant (IBCLC) and how their stories were similar in how they got started. They break down what it looks like logistically to become certified and bust some myths on what some people might think it takes to become an IBCLC.They share with us their biggest takeaways now that they have both been certified for many years and some eye opening experiences they’ve had. We get a behind the scenes look at what it really takes to become an IBCLC and who this might be a great path for. HIGHLIGHTS02:32 Defining what IBCLC even stands for03:48 The 3 pathways to becoming an IBCLC11:44 The truth around the complex work as an IBCLC17:28 Learning never stops even after your exam16:49 Annie & Leah’s biggest surprises when becoming IBCLCs QUOTES08:43 "I think it gives you so many kinds of varied skills and that counseling and, and just kind of the approach that La Leche league has is I think unique and a really great way to build our skills.” 12:50 "And I really need to be able to do that in a way that is not colored by just kind of any kind of like mottos or simplistic thinking.”13:06 “Like that's like 0% of what my job is, is going to your house and latching your baby. Like, I don't do that. It's a lot deeper than that.”14:24 "The piece of advice that I got and so grateful for was kind of like, Hey, heads up, you're going to have to always be learning.”21:57 “That's what makes us international board certified lactation consultants because the exam is the same for all around the whole entire world just written up in different languages.” RESOURCESListen on Patreon: patreon.com/lactationbusinesscoachingHow To Become An International Board Certified Lactation Consultant (IBCLC) paperlesslactation.com/blog/2018/5/18/how-to-become-an-international-board-certified-lactation-consultant-ibclcWhat Do You Wish You Knew When You First Started Out? (Podcast) https://paperlesslactation.com/the-podcast/what-do-you-wish-you-knew-when-you-first-started-outStep 1: Prepare for IBCLC Certification https://iblce.org/step-1-prepare-for-ibclc-certification/Is Covid-19 a Detour on the Road to Becoming an IBCLC https://www.lactationtraining.com/nikki-nikki-7Contact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoaching Annie and Leah talk about their own home visit consult bags and how they have greatly shifted throughout the years to what they have now. They talk about how each of their vastly different commutes impact the style of bag they can really have. They each share with us their systems for how they keep important items restocked and ready so they don’t have to go without. Annie shares with us some helpful resources for IBCLC’s, about the legal and ethical side of accepting free samples from companies that we might end up giving away to our clients. Annie and Leah also share motivational and tech tips with us about how we can better care for ourselves throughout the day. HIGHLIGHTS01:16 Motivation tip: Take mini breaks throughout the day05:24 Finding the perfect bag for your commute style11:43 Creating an inventory list of what’s in our bag  13:18 Creating monthly calendar alerts to restock items17:29 Ethical issues with accepting free samples  QUOTES08:34 "And we're always trying to find places that we're going to store these bags that I have that I won't let go because they may be a consult bag, someday they may turn into the perfect consult bag.” 09:48 "Then the other thing is like how much walking around are you going to have to do? Because then you can't, you both have to have a bag that works really well for walking long distances, but then you also can't overstock it.”13:52 “And just having it as a reminder is so helpful because it's definitely not top on my list until the thing is not there. So having it as just a set thing in my phone that, and then we get a text. It's so nice to have that as a reminder.”16:14 "So you do have to make that decision. Is it a business expense or is it something that you're selling? And if you're selling it, you need to be following the law about it.”19:39 "And we like to think that we're not influenced by those kinds of things, but we are. Just assume that you are and put steps in place to prevent it from happening and really keep yourself free of that conflict of interest.“ RESOURCES3 Essential Physical Supplies For Your Lactation Private Practice paperlesslactation.com/the-blog/essential-physical-suppliesSupply kit for IBCLC home visits rachelobrienibclc.com/blog/business-advice-private-practice-lactation-consultants-rachels-toolkit-part-1-2/Legal And Ethical Issues For The IBCLCamazon.com/Legal-Ethical-Issues-Elizabeth-Brooks/dp/1449615031Listen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingBryna Sampey is an educator, mentor, lactation consultant and doula. She has been working with families since 2006, becoming IBCLC certified in 2010, and organizing professional education opportunities since 2012. She has undertaken additional training and continuing education in the areas of oral restriction management, Rhythmic Movement Training (RMT), Primitive Reflexes in infants, TummyTime™, cultural congruency and competency, and counseling strategies. Bryna is also certified in Basic Life Support for Healthcare Providers (infant and adult). In her doula work, she specializes in high risk and surgical births. Bryna is a member of the queer community and holds a special love for LGBTQIA+ families facing lactation puzzles in their family lives. HIGHLIGHTS03:05 Working in a team setting vs solo06:12 Utilizing tele-health as much as possible first07:48 Sanitizing procedures between visits15:10 Why starting home visits will be different for everyone21:54 Having policies on paper for staff and clients to see QUOTES04:32 "It's second nature to me because I can't imagine like having spent all of this time and energy, like growing this knowledge and this practice without then turning around and sharing it with the next person who's coming up”06:12 "And then we can go from there so we can kind of triage. We can do as much as we can on tele-health. And then we save only the parts that we have to do in person for, in person.”14:53 "I think that you'll find the moment for you where it's harder for you to not see somebody, than to see them. And I think you have to find that spot for yourself because I think if you push it, the anxiety and stress is going to impact your practice too much.” 23:15 "It just feels really good to say this is a proactive choice that I'm making. And not just like a fear based, I don't know what to do, decision.” 24:37 "If you really don't want to be there deep down like your visit. I mean, it's going to show that they're going to pick that up. They're going to feel that. And then what's the point of our care. If we can't really be there to be helpful.”  RESOURCESBryna’s website: doulamysoul.comBryna on IG: instagram.com/brynasampeyRound Up: COVID-19 Resources for Outpatient and Private Practice Lactation Care: https://paperlesslactation.com/the-blog/round-up-covid-19-resources-for-outpatient-and-private-practice-clinical-lactation-carePPE for lactation support in a community setting: https://www.lactationtraining.com/images/web/c19/LER-PPE-Fact-Sheet.pdfListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingAbout Rachel O’Brien, IBCLC: Rachel O’Brien is an International Board Certified Lactation Consultant (IBCLC) who earned her Master of Arts degree in human lactation in 2015. Rachel prides herself on providing real-life, guilt-free breastfeeding help and specializes in low milk supply, latch difficulty, tongue tie and lip tie, and LGBTQIA+ lactation. When she isn’t doing in-home visits for breastfeeding help or working as a lactation consultant at UMASS Memorial Hospital in Worcester, Rachel is often blogging about lactation or contributing as a breastfeeding expert on multiple websites. She uses her expertise, warmth, and sense of humor to help families to meet their breastfeeding and chestfeeding goals. HIGHLIGHTS04:28 Blogging for depth rather than quantity05:25 Rachel’s blog post creation process07:49 Creating posts that are easy to understand11:12 Using your unique voice to share information13:31 Leading readers further into your business QUOTES04:24 "I really enjoy explaining things and trying to teach things in a different way. And so I do a lot of longer form blog posts now, and I don't do that many of them, but I put a lot of work into the ones that I do.”05:44 "When there is a situation that I keep running up against and I feel like I know it because it's part of my job, but I just have no resources for it, that's when I decided, okay, fine. I'm going to be the one who makes this.”08:20 "I didn't need to prove to anyone that I knew every single thing that there could be about that particular subject. I just had to know enough to make it make sense to somebody else.”10:47 "It's not about writing about a particular topic, it's about you talking about that topic. And so it's super, super important with the blog that they hear your voice when they're reading the words.”16:22 "I always think that we, in lactation and in a lot of jobs, we're not selling our services so much as we're selling ourselves.” RESOURCESRachel’s website: rachelobrienibclc.comRachel’s blog for IBCLC’s rachelobrienibclc.com/blogRachel on FB: facebook.com/RachelOBrienIBCLCRachel on IG: instagram.com/rachelobrienibclcListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingAnnie and Leah dive into what prenatal visits mean to them and if either of them offer it as a service. Leahs shares her motivation tip for us today around not feeling the pressure and guilt of offering every service under the sun as lactation consultants.They talk about how offering prenatal classes in your community could be a great way to market your business and develop rapport with clients before the baby even arrives. We learn some of the ways that getting that time and connection with the client before the baby arrives, could set the stage for a better experience overall. HIGHLIGHTS01:02 Motivation tip: Don’t feel like you need to offer everything03:51 Logistically making prenatal visits work07:15 Deep diving into why it’s important for your client18:08 Ways prenatal session can market your practice19:07 Tech tip: Using G sites for client resources  QUOTES03:16 "And I'm way more excited by troubleshooting someone's actual situation than by educating them on a potential situation.”05:38 “And, you know, it's just so nice to catch them on that front end, before the baby's even there and let them really kind of digest information in a quiet, peaceful way.”07:15 "And I also love to really make sure that they are able to articulate why it's important enough to them, that they hired someone to come one-on-one prenatally to talk with them like that, that speaks to a very deep need.” 09:43 "I really liked that because it's coming in from a place where you're not making any assumptions about what they want, what they know, where they want to take this.”17:55 “Maybe there's a possibility to come in and be the breastfeeding teacher for that childbirth educator and get access to their cohorts. Those can be really great relationships to facilitate.”  RESOURCESListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingRob Scheerbarth is the Creative Director at Podcast Rocket, the podcasting agency he started with his wife. He’s always loved telling stories and that’s why he originally got involved with video games, because the idea of being able to tell an interactive story was really appealing to him.Rob first was attempting to create his own video game company, but he then realized that the biggest challenges these brands of businesses were facing, came down to awareness and marketing. So he and his wife ended up as the owners of Podcast Rocket, and they're helping brands tell their stories and reach out to their audience. HIGHLIGHTS03:59 How marketing has shifted over the years05:05 Understanding the steps of a customer journey06:25 The competing market of blogs vs podcasts 09:32 Getting ideas from your clients questions 13:31 DIY vs outsourcing your podcast  QUOTES04:02 "At the start of the 20th century, companies shifted their focus from having better products or better services to having better brands or public image.”05:07 "A client's journey is all the experiences a customer goes through when interacting with your company and brand.”07:10 "The main point to consider is that podcasting is part of the marketing efforts that your business or brand is trying to do. And the way that you have to present it is by telling your story and just being real and authentic.”10:06 "So if you're trying to figure out what they want to hear about what topics they want to invest, time and effort into learning more about is asking yourself, what do my clients ask me?”12:35 "And sometimes that story is not, I'm a lactation breastfeeding consultant, it is I want to make sure that families in my community are the best that they can be.” RESOURCESRob’s website: podcastrocket.netPodcast Rocket on IG: instagram.com/podcastrocketPodcast Rocket on Facebook: facebook.com/pg/PodcastRocketNetListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingAnnie and Leah uncover some of the top books they have been loving related to having a private practice, and other business and entrepreneurial style topics. They talk about which books they go back to time and time again, and which ones have been on their “to-read” list for a while. They also talk about the best and easiest ways to realistically bring more reading into our everyday lives and how to get the most out of them even when reading might be a challenge for us. HIGHLIGHTS08:32 The book you might always refer back to09:18 Books that are better consumed post exams 18:53 A book you can return to time and again for motivation20:44 Tips for how to make reading work in your life22:42 The unconventional tech tip for today QUOTES08:34 "I'm going to have this new client that has a more unique situation, it's like I can just go back through and revise my memory about all these things that we can do for this certain situation.”12:06 "She is going to make you see what you don't know about yourself and about the white privilege that you have and about how damaging this culture is for all families but particularly for families from marginalized communities.”12:34 "It's so important to open your eyes and keep them open. It's easy to shy away and not want to really dive deep into it.”17:17 “Because I feel like life is this combination of opportunity, things that you work for and then things that come to you and being receptive and open.”24:46 “So organize your books, they sit around too long, read them and then when you're done, pass them on and get those great messages out into the world.” RESOURCESThe Breastfeeding Atlas: uslca.org/uslca-marketplace/breastfeeding-atlasThe Big Letdown: kimberlysealsallers.com/book (The Big Letdown)Walking on Water by Madeleine L’Engle penguinrandomhouse.com/books/96880/walking-on-water-by-madeleine-lengle-preface-by-sara-zarr/Supporting Sucking Skills by Catherine Watson Genna: cwgenna.com/publications.html Supporting Sucking SkillsEverything is Figureoutable by Marie Forleo: everythingisfigureoutable.comYou Are A Badass by Jen Sincero: jensincero.comAn antiracist reading list: nytimes.com/2019/05/29/books/review/antiracist-reading-list-ibram-x-kendi.htmlListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingDr. Amy Schecter graduated from Brown University with a BS in psychology and MS and medical science and an MD. She began her training in general surgery, but after having her first child 13 years ago and navigating her own breastfeeding difficulties, she developed a passion for breastfeeding support. Dr Schecter then shifted her career path to breastfeeding medicine in 2013. She started her lactation practice as an IB CLC doing home visits, then transitioned to working full time doing breastfeeding medicine. Dr Schecter has a private practice in Northern New Jersey where she specializes in the diagnosis and treatment of tethered oral tissues including tongue tie, lip tie and buccal ties. Dr Schecter is an experienced mother of four who successfully breastfed all of her children, including three with tongue ties. HIGHLIGHTS03:51 Being able to examine a baby virtually14:10 The patients are the ultimate decision makers15:27 Most of the work is what happens at home16:27 Aligning with referrals who hold the same values18:32 A little support, even virtually, can go a long way QUOTES03:06 "And I think I've been surprised at just how much I can actually accomplish without having to see the patients directly in person.”14:10 "I think it's so important that you're really making sure the families understand that they're the decision makers here.”14:55 “Hopefully if they set this visit up that they'll leave the visit with a really good set of tools that they can be working on independently and really reminding them that a lot, or most of the work is really what you do at home.” 17:50 "And remember that right now during this time that the families who are contacting you are probably the ones who are most at risk right now for not being able to continue on otherwise.”18:24 "If they feel desperate enough to try this virtually, anything that we can offer to them is going to be helpful. And even if it's really just giving them that support to keep working on it, I think it's going to go a long way.” RESOURCESAmy’s website: https://www.breastfeedingmedicinenj.com/Amy on Facebook: https://www.facebook.com/AmySchecterMDIBCLC/COVID-19 Resources for Outpatient and Private Practice Clinical Lactation Care: https://paperlesslactation.com/the-blog/round-up-covid-19-resources-for-outpatient-and-private-practice-clinical-lactation-careListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Like this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at patreon.com/lactationbusinesscoachingIn this bonus episode of Ask the Expert, Leah interviews Brandie Mitchell, RN about her experience of pursuing a career and field she never thought she never thought she would see herself in - nurse coaching. She talks about what it has been like with pivoting her business to support her clients better in a more of a coaching capacity, as what was once a majority of her business with massage therapy has been put on hold. She breaks down for us some of the simplest ways to get back to the basics with our self care. We almost couldn’t even believe how accessible she makes it feel for all of us!HIGHLIGHTS02:38 Being called to pursue a different path06:22 Gaining support and uncovering limiting beliefs10:18 Dialing back to the most basic self care  10:47 Turning awareness into action20:02 Pivoting to support others during uncertaintyQUOTES05:53 "And we don't even call them patients, we call them clients. So it's more of a partnership.”06:26 "It takes time and it takes support and accountability and really uncovering deeper roots of limiting beliefs and things that get in the way of us actually doing the things that we know are good for us.”09:50 "I think it comes down to knowing ourselves and that includes all sides of ourselves. So knowing what sets us off, what really triggers us, knowing our very basic essential needs.” 10:47 “I bet there are a lot of folks listening who are very aware and once we're aware then we got to transition that into action.”18:12 “We're so busy and going and doing and now we're really being called to pull back and look inward and find out how we need to support ourselves because we have been faced with a different kind of challenge.”RESOURCESBrandie’s website: mywellfamily.comBrandie on IG: instagram.com/mywellfamilyBrandie on Facebook: facebook.com/MyWellFamily/Our site: paperlesslactation.com/Listen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com

Episode NotesLike this episode and want more? Join our Patreon community because your contribution funds our podcast so we're always free and always in your feed. Sign up at http://patreon.com/lactationbusinesscoaching ) HIGHLIGHTS02:45 Shifting gears before online consults07:07 Handling payments for maximized consult time11:03 Setting up our space with resources 18:02 Building in time buffers for virtual calls22:46 Creating a strong internet connection QUOTES06:05 “You know, where you're adapting to a new situation, they're really hampered right now because of the conditions and maybe even what they've been through in the hospital and their own fears about being a new parent during this time.”08:25 “I had the moment in every consultation that I talked about money and I haven't quite felt a good way to talk about that on the virtual visits and the logistics of it are just so much more challenging.”17:32 “And periodically throughout the visit you might ask the family just from their perspective, can you hear me okay? Can you see me? I think that's been really helpful to make sure that they're getting everything out of it.”18:36 “I'm building a 30 minute buffer at the end of all of my virtual consults because I don't want them to feel like any tech challenges we're having are going to take away from the time that they get with me.”21:35 “You're going to actually make sure you have a backup way to reach your family, the clients, in case things do go bad. Have that ready so you're not having to go digging for it when that happens, it's inevitable. It's going to happen and it's fine when it happens.”RESOURCEShttps://paperlesslactation.com/blog/virtual-consult-best-practices-for-lactation-consultantshttps://lactationbusinesscoaching.simplecast.com/episodes/why-were-falling-in-love-with-virtual-visitshttps://paperlesslactation.com/blog/choose-a-lactation-charting-platformListen on Patreon: patreon.com/lactationbusinesscoachingContact Us: hello@lactationbusinesscoaching.com