The #PrettyAwkward Entrepreneur Podcast

This isn't your typical strategy-packed episode: today, you're getting a heart-to-heart. I'm coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual

If you've been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I'm joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who's walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch.

If you've ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I'm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra's path wasn't instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her expertise — sound familiar? (

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop you'll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching.   Time Stamp Breakdown: 9:35: The 3 Places Your Sales Message is Breaking Down 17:58 How to Sell vs Overexplain Your Offer 24:12 Quick Cash Strategy 1: The Private Invite 25:40 Quick Cash Strategy 2: Referrals 27:06 Quick Cash Strategy 3: Lite Launching 35: 37 The Different a Distinctive Edge Makes The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form   

What happens when you finally know how to tell your story — and SELL with it? In this episode, I'm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune in to hear how Julia rebuilt her message, boosted her confidence, and created demand — all in just a few months. →Follow Julia on Instagram: https://www.instagram.com/eatmorewithjulia/ →Ready to find YOUR Distinctive Edge? DM me “TDE” on Instagram or apply here: https://meganyelaney.com/tde   

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/  →Ready to build YOUR Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde   

Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you see how your Distinctive Edge shifts your content from “helpful” to holy sh*t, I need this” and what happens when your content finally starts pulling weight for you.   What We Covered: ✅A simple framework to start emotionally connecting through your content ✅A deeper understanding of why your educational posts aren't converting, and how to fix it ✅One small messaging tweak that's helped my clients sign 3–5 high-ticket clients from a single post   TIMESTAMPS: 6:48 - What's Not Working Anymore and Why 12:38 - Two Main Content Formulas That Are Working 15:57 - Your Storytelling Blueprint 18:29 - Perspective Shifting Content 28:41 - The Distinctive Edge You Need The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form 

Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you get clear on why your content isn't converting. and why your message might be missing the mark, even if it's “valuable.” What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ A way to test your content to see if it's stand-outable enough in this saturated online market.    Time Stamp Breakdown:   13:21 - What's Working in Coaching NOW   16:31 - The Rise of AI in Coaching   21:49 - The Real Opportunity: Your Distinctive Edge   34:29 - Your Client's Distinctive Edge   38:27 - Your Distinctive Edge Framework   51:57 - Your New Normal with Your Distinctive Edge The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form   

Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I'm joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How SEO helped Brittany go from zero clients to fully booked What SEO actually is (beyond just Google) Why optimizing your content is easier AND more powerful than you think The biggest myths around SEO (like “It takes forever to work”) How to make SEO work with your personality, not against it Why relying only on Instagram is costing you leads We also dive into Brittany's unique SEO & Grow Method, how quickly her clients are seeing results (like two days fast), and how you can repurpose content you're already creating to start building evergreen traffic now. Lastly, we talk about Britt's experience as a client inside of The Distinctive Edge! Fun Fact: since recording this episode she went onto reach her launch goal for her program. #WINNING Whether you're brand new or scaling your business, this is the episode that'll finally make SEO click—and get your content working for you.

This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen. I didn't work more hours (cuz my babies don't allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that). I went back to my own damn process. In this episode, I'm walking you through: Why I revisited my own story, framework, and ideal client work (and how it completely shifted my messaging) What changed in my business (and in me) after becoming a mom that sparked a full rebrand The sneaky reason your “valuable” content might not be converting—and how to fix it My private invite strategy that helped me sell out spots before launch day (without being glued to IG) Why consistency + clarity > chasing trends And the truth about how long it actually takes to build real demand (even when you've been in business for years) If you've been feeling like your content isn't hitting or you're stuck in the messy middle of “I know I'm great at what I do… so why isn't this landing?”—this one's for you.

Do you ever wonder if you're sharing too much online? Whether you're trying to connect with your audience, show the “real you,” or just vent in the moment—there's a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we're going there.) In this episode, I unpack what it really means to practice intentional vulnerability—aka how to share the messy without looking like a mess. We talk about: How to check yourself before sharing emotional stories (the “scar vs. wound” rule I live by) Why oversharing chaos in real time might be costing you clients The exact questions I ask before posting vulnerable content How to share your life and build trust without sacrificing your credibility What “professional” actually means in the age of real-time stories, twin toddlers, and unfiltered IG lives I also share behind-the-scenes updates about: My upcoming rebrand (!!) and why this launch feels extra personal A full-circle moment after a rough season where I almost quit my business What embracing chaos as a CEO and a twin mom looks like (laundry piles and client wins can coexist) This is the episode to listen to if you're stuck wondering: “Am I showing my audience I'm human...or just overwhelmed?”

Ever find yourself thinking, “Why isn't this easier by now?” In today's heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you've been in the “I thought I'd be further by now” spiral, this episode is your permission slip to feel the feels, but not stay stuck there. She shares behind-the-scenes moments from her own journey (including $200K+ in losses after hitting major milestones), the truth about outsourcing too soon, and the mindset shift that took her from employee energy to CEO endurance. You'll hear: Why your definition of hard might be the very thing keeping you stuck The trap of expecting marketing to be easy, and how to actually get good at it Real stories from entrepreneurs like Amy Porterfield and Sophia Amoruso who took YEARS to see success A reminder that your story, not just your strategy, is what makes your brand unforgettable Plus: the #1 thing Meg's been seeing her clients do that's finally bringing in sales—and it's not another Canva carousel. If you've been throwing a little pity party in your business lately (hi, we all do), this episode will help you cry it out, stand up, and keep going; smarter and stronger.   Biz Resources:   →Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character    →Follow me on Instagram: https://www.instagram.com/meganyelaney 

In this episode, I'm sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch). This wasn't a one-time fluke. It's the result of building a brand with a clear edge, focusing on what actually drives sales, and letting go of outdated strategies that no longer serve the version of me (or my business) today. Inside, I get into: How I brought in high-ticket sales without working around the clock Why reinventing my business was necessary—even after past success The shifts that helped me create results during a season of less What building a truly distinctive brand looks like in practice The behind-the-scenes of launching my new podcast, Main Character Energy If you're in a pivot, rebuilding after a break, or just tired of feeling like your business doesn't reflect you anymore—this episode will show you what's possible when you lead with your edge. Biz Resources:   →Sign up for the FREE Private Podcast, Main Character Energy: https://meganyelaney.com/main-character    →Follow me on Instagram: https://www.instagram.com/meganyelaney   

What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche? In this episode, I'm joined by one of my incredible private clients, Laura Banks, a nutrition health coach who's gone from stalled growth to full-on CEO momentum (midday walks and all

If you've ever caught yourself thinking, "When I hit that next milestone, then I'll finally feel successful", this episode is a must-listen. This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I'll Be Happy. Sam built a multi 7-figure business helping entrepreneurs legally protect themselves, while navigating the unimaginable: the back-to-back loss of both of her parents, a major surgery, and becoming a caretaker...all while launching and growing her business. We talk about: How she grew an email list of 46,000+ subscribers (even in a “less exciting” niche like legal!) Turning everyday moments into compelling marketing stories that connect, convert, and keep your audience engaged Why chasing milestones doesn't bring happiness, and what actually does What resilience really looks like when your personal life feels like it's falling apart This episode is raw, honest, and wildly inspiring. Whether you're in a season of hustle, heartbreak, or both, you'll walk away with permission to be human and keep showing up. About Sam Vander Wielen: Sam Vander Wielen is an attorney-turned-entrepreneur and the go-to legal educator for online business owners. As the founder of Sam Vander Wielen LLC, she created the internet's most trusted contract template shop, generating multi-seven-figure revenue annually. She's the author of When I Start My Business, I'll Be Happy and host of the On Your Terms® podcast, where she dishes out no-fluff legal tips, honest marketing strategies, and practical business advice. Since 2017, she's helped over 350,000 entrepreneurs grow legally and confidently—while navigating profound personal loss and life-altering challenges.  Sam's Links:   →Get Your Book & Bonuses Here: https://samvanderwielen.com/book/ →Follow Sam on Instagram: https://www.instagram.com/samvanderwielen/  →Get Sam's SideBar Newsletter: https://www.samvanderwielen.com/easy-emails/    Meg's Links:   →I have ONE 1-1 coaching spot open. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/    →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast   →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint   

What if you never hit rock bottom? Never had a dramatic "I was broke, burned out, and living in my car" moment? And yet… you're still really damn good at what you do. This episode is for the entrepreneurs who didn't rise from the ashes, but still want to share a compelling story that connects. Today, I'm breaking down how to craft a magnetic business origin story when you don't have a huge transformation moment, and why you don't need one to be memorable, inspiring, or profitable. Whether you were profitable from Day One, came from a corporate background, or simply “fell into” your business because you were good at what you do… this episode will help you: ✨ Find the real pivotal moments that shaped how you serve ✨ Create emotional connection without fabricating struggle ✨ Use your strengths and story to stand out online ✨ And confidently own your path, even if it looks wildly different than everyone else's If you've ever thought “I don't have a story,” this one's for you.

You've hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something's missing? Or maybe you haven't hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move. In this episode, I'm joined by 7-figure entrepreneur and creator of The Reset Room, Ashley Krooks, who shares the raw truth behind success, burnout, and the thought spirals that high achievers know all too well. Ashley opens up about how she went from living her “dream life”—traveling the world, growing a thriving business, and hitting milestone after milestone—yet still feeling anxious, unfulfilled, and constantly in her head. We dive into: ✨ Why mindset work alone wasn't enough to create real peace ✨ The hidden cost of overthinking and constant mental chatter ✨ How Ashley broke free from the spiral and rewired her nervous system ✨ What it actually takes to feel present and fulfilled in your life and success ✨ Her signature RESET framework that's helped hundreds of clients finally turn off their minds and turn on their lives If you're a high achiever who's tired of feeling “off” even when everything looks good on paper—this episode is your permission slip to stop chasing and start living. Let's get you out of your head—and into your life. Ashley's Links   →Join the RESET Room: Where Overthinking Ends happening April 8th-10th (replays avail): https://ohtheplacesashgoes.com/the-reset-room    →Follow Ashley on Instagram: https://www.instagram.com/ohtheplacesashgoes/    Meg's Links/Biz Resources:   →I have TWO 1-1 coaching spots opening on April 14th. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/    →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast   →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint   

Becoming a mom completely rocked my sense of self. One minute I was running my business, hitting big numbers, sooo focused on the next goal, the next level, the next “thing”, then all of a sudden I'm a mom and completely obsessed with my babies, almost forgetting the life I had prior. The journey back to business and balancing the two has not been easy, and the same goes for today's incredible guest, one of my mentors, Jess Glazer.   We dive deep into the identity shift that happens when you're both a new mom and a business owner—how it shakes your confidence, changes your priorities, and forces you to redefine what success even looks like. But we're not just talking about the struggles. Jess also drops golden nuggets on 2025 social media trends that you need to know if you want to stay ahead in the online business game. (Hint: The way we've been marketing? Yeah, it's evolving fast.) What You'll Hear in This Episode: ✅ The unexpected ways motherhood messes with your identity as an entrepreneur ✅ How to embrace the messy middle instead of resisting it ✅ The mindset shift that made everything feel lighter for both of us ✅ Jess's top 2025 social media strategies (that most people aren't talking about yet!) ✅ How to run a business without being glued to Instagram 24/7 If you're a business owner navigating the wild ride of motherhood or just want to future-proof your marketing strategy, this episode is a must-listen. Biz Resources →Discover Jess' proven roadmap that thousands of coaches and course creators have used to build scalable 6-figure online businesses in her free event: DBE Live. Join here: https://www.jessglazer.com/dbelive-2025-p?affiliate=megany  →Follow Jess on Instagram: https://www.instagram.com/iamjessicaderose/  My Biz Resources: →I have TWO 1-1 coaching spots opening on April 11th. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/    →Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast   →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint 

Ever feel like you're doing all the things—posting, engaging, tweaking your offer—but still not seeing the momentum you want?  That was my client just a few months ago. Fast forward four months, and she's now: ✅ Landed a huge speaking gig ✅ Went viral (hello, massive visibility!) ✅ Signed two dream 1-1 clients in the last week ✅ Had her best launch yet in Feb So, what changed? Her confidence. But not just the “rah-rah motivational” kind—the deep, unshakable belief in her expertise that made her an obvious choice for her ideal clients. In this episode, I'm breaking down:

Buckle up baby, because this episode is going to rock you in the best way possible.    If you are constantly refreshing your phone, always checking your DM's, looking to see if a client needs you even when it's past your allotted hours, you'll want to listen to this episode because you might be anxiously attached to your business.   In this episode Sami, our expert for the week, shares how to spot the signs you're anxiously attached in your business and how to work through it.    She also explains how being activated in relationships can really affect how you're showing up in business (even without you realizing it) aka your “business problem” might not actually BE a business problem.   Samantha is a Certified Attachment Trauma Specialist, Relationship Coach, and founder of The Relationship Rehab. She helps individuals heal attachment wounds, build healthier relationships, and cultivate inner peace. Blending psychology with spirituality, her unique method has guided hundreds from sabotage to security in love. Originally from Wales, she has spent the past decade in Asia. When she's not coaching and teaching, you can find her trekking in the Himalayas or enjoying coffee and a good book in a local cafe in Thailand.   Sami's Links →Follow Sami on Instagram: https://www.instagram.com/the.relationship.rehab/ →Take the Relationship Archetype Quiz here: https://relationshiprehab.mykajabi.com/archetype-quiz  Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE' on Instagram to apply.  Let's make your brand obsessable

Have you noticed your potential clients are more cautious than ever about investing in coaching or programs? You're not alone. In 2025, people are craving connection, reassurance, and proof that you can truly help them before making a decision. Buyers are SMART, savvy and have been burned a time or two, so they want to make sure they're spending their money wisely, which means we need to add back in that personal touch energy to walk them through step by step how our program can help them.  In this episode, I share a simple yet powerful strategy that transformed two "I can't right now" followers into paying clients within days: personalized videos. You'll learn: Why traditional "sales tactics" aren't working like they used to. How adding just a few minutes of personal touch can make all the difference. The exact approach and messaging I used in these personalized videos to overcome hesitation and build trust. If you're ready to stop hearing "maybe next time" and start converting more leads by genuinely connecting, this episode is a must-listen!   Biz Resources:   →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE' on Instagram to apply.  ONLY A FEW SPOTS LEFT FOR MARCH 10TH START DATE! Let's make your brand obsessable

Be honest… has someone ever asked for your website, and you awkwardly mumbled something about “working on it” or just sent them to your Instagram instead?

Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it's your signature combination of expertise, story, personality, and process that makes your brand unforgettable. You'll learn: ✨ Why niching can only take you so far in today's crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!). If you're tired of blending in and ready to build a brand that people can't stop thinking about, this episode is a must-listen! Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE' on Instagram to apply.  Let's make your brand obsessable

Ready to stop relying on social media for all your client growth? It's time to leverage the power of virtual summits and build a flood of new leads—without the endless posting and algorithm games. In today's episode, we have the FABULOUS Marisa Corcoran sharing her 5-Day Signature Summit System. We go over… ☆How to choose a summit topic that rapidly grows your audience (500-2K+ new leads in WEEKS with them asking, “How can I work with you?”)  ☆ The 5 P Framework to create an event that showcases your genius and creates rockstar industry relationships.  ☆ FUND a pay-it-forward legacy and tap into a modern philanthropy runway that uses your influence for GOOD. If you're tired of relying on your posts and stories as the only way to bring in clients, you will want to bookmark this episode AND check out Marisa's Copy Chat Summit happening now! Marisa's Links   →Join The Copy Chat: https://thecopychat.com/    →Follow Marisa on Instagram: https://www.instagram.com/mtoni    Biz Resources/Links   →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me “WAITLIST” to get info and first priority spot: https://www.instagram.com/meganyelaney    →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint   

Ever catch yourself thinking, “What if I'm actually boring, and no one cares about what I have to say?” Trust me, you're not alone. In this episode, we're tackling that sneaky little voice in your head that tells you your content isn't interesting enough. Spoiler alert: It's a lie. You do have value, and your audience needs what you bring to the table. We'll dive into: Why your perceived "boringness" is actually a sign of overthinking. How to shift your focus from impressing to connecting. Practical ways to create magnetic content that speaks directly to your ideal client. Real-world examples of coaches who thought their stories weren't compelling—until they leaned into their unique edge. By the end of this episode, you'll have actionable strategies to embrace your voice, own your ideas, and stop hiding out of fear that your message isn't enough. (Because it is.) Biz Resources/Links   →Ready to find your Distinctive Edge so you can stand out & scale your business in 2025? DM me “WAITLIST” to get info and first priority spot: https://www.instagram.com/meganyelaney    →Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint 

Your catalyst moment isn't just another part of your story—it's the moment that makes your audience feel seen, understood, and ready to take action. It's the turning point in your journey that mirrors exactly where your ideal clients are right now. In this episode, we'll dive deep into: What a catalyst moment is and why it's the key to creating an unforgettable business origin story. The simple exercise that will help you uncover your perfect catalyst moment. Real-life examples of how coaches are using their turning points to build trust and empathy with their audience. How to weave this moment into your content to inspire action and get clients applying for your coaching. Whether you're new to storytelling or looking to refine your message, this episode will guide you in crafting a narrative that connects on a whole new level.

Are you giving too much to your clients and seeing too little in return? Over-delivering might seem like the ultimate way to “wow” your clients, but it could be the very thing sabotaging your sales and burning you out. In this episode, we're breaking down why over-delivering often backfires, how to identify if you're stuck in this cycle, and what to do instead to create massive value without overextending yourself. Here's what we're covering: The sneaky ways over-delivering can hurt your business (and your confidence). How to set boundaries that protect your time and energy while still serving your clients at the highest level. Real-world examples of how scaling back can actually increase your perceived value and attract dream clients. Practical steps to shift from over-delivering to creating sustainable, scalable offers that still get clients incredible results. Whether you're a chronic over-deliverer or just starting to notice the cracks in your boundaries, this episode will give you the tools to reclaim your time, boost your sales, and build a business that feels aligned.

Does marketing your offer feel like shouting into the void? You're not alone—and the good news is, there's a better way. If you've been struggling to communicate the value of your program or service, this episode is for you. We're diving into the concept of mini transformations and how they can completely change the way you market and sell your offer. Mini transformations are the stepping stones your clients experience at each stage of your framework. These small but powerful wins show your audience exactly what they'll KNOW, DO, and FEEL at every step—and why they can't wait to work with you. In this episode, you'll learn: What mini transformations are and why they're a game-changer for your marketing. How to map out the KNOW/DO/FEEL for every step of your offer framework. Real-world examples of how mini transformations make your content irresistible and your offer undeniable. Why focusing on these small wins builds trust, clarity, and excitement in your audience. By the end of this episode, you'll know how to showcase the unique value of your offer in a way that feels effortless—and converts like crazy.

This year didn't go as planned—and honestly? That turned out to be the biggest blessing. In this raw and reflective episode, I'm breaking down what it's really like to navigate major life changes while running a business, the lessons I learned when I scrapped my plan and started over, and how I reframed what “success” looks like. We'll dive into: ✨ Why I had to let go of my perfectly crafted business plan after having twins. ✨ The surprising clarity that came from slowing down and reevaluating everything. ✨ A behind-the-scenes look at what I actually accomplished this year (even when I felt like I wasn't doing enough). ✨ How to reframe your own “year in review” and recognize the growth you've experienced—even when it doesn't look like traditional metrics. If you've ever been hard on yourself for not doing enough, this episode is here to remind you that sometimes, the best growth comes from what you don't plan for.   Biz Resources/Links   →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet    →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz  

Balancing a business and clients is one thing—but throw in being a mom of twins, and you've got a whole new level of time management gymnastics. In this episode, I'm giving you a behind-the-scenes look at how I structure my schedule to make space for my own business growth while fully showing up for my clients (and my kiddos). Here's what we're diving into: Why separating CEO time from client work is the secret to sustainable growth—and how I make it work with twins in tow. My weekly schedule blueprint: From early-morning work blocks before the boys wake up to nap-time hustle hours and the systems that keep me sane. How I handle interruptions like sick days, skipped naps, and the unpredictable chaos of twin life without letting my business fall apart. Practical tips for creating boundaries that protect both your time and your energy—even when life feels like a juggling act. Whether you're a parent balancing your business and family or just someone ready to make their schedule work for them, this episode is packed with tips, tricks, and insights you won't want to miss. Biz Resources/Links   →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet    →Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word “EDGE” on Instagram for details: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

This year has been one of the most transformative (and challenging) of my life. After 10 years of being a business owner, my identity as “CEO” took a backseat as I stepped into motherhood—and it shook me to my core. In this episode, I'm pulling back the curtain and sharing the real truth about what it's been like to juggle these two worlds. From questioning if I even wanted to run a business anymore to completely overhauling my business model, this year taught me more than I ever expected about resilience, clarity, and the danger of comparison. If you've ever felt lost in your journey or wondered how motherhood and business can coexist without sacrificing your sanity, this one's for you.     What You'll Learn in This Episode: The identity shift of becoming a mom after a decade as a business owner—and why it took me longer than I expected to get my mojo back. The two pivotal shifts that helped me gain clarity and move forward in both life and business. Why the business model I thought I wanted pre-babies ended up being completely wrong for me. The reality of balancing ambition and family—and why comparing your journey to others is a dangerous game. Practical insights for rediscovering your purpose and building a business that fits your current life (not the life you planned a year ago).   Biz Resources/Links   →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet    →Unlock the unique power of *you* and turn your content into a magnet that pulls in the right clients—effortlessly with my Distinctive Edge coaching program. DM me the word “EDGE” on Instagram for details: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Does your content feel like it's going to someone with noise cancelling headphones on? You might be missing the domino effect—the power of a clear and aligned message that speaks directly to your ideal clients. In this episode, we'll unpack how to identify your core message, weave it into your content, and create a ripple effect that turns viewers into followers and followers into clients. Key Takeaways: What is the "domino effect" in messaging, and why does it matter? How to uncover your core message (your domino belief). Storytelling techniques to create emotional resonance and drive action. Real examples of how aligned messaging has transformed other coaches' businesses.   Biz Resources/Links   →Russel Brunson YouTube Video on Domino Statement: https://youtu.be/WyNsnmkbgtg?si=q7mvkD3-lrx9JIUV   →Get Your Best Year Yet Business Planning Template for $33: https://meganyelaney.com/bestyearyet    →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Feeling like you're blending into the coaching crowd, stuck in a sea of "same old, same old"? You're not alone—and it's time to change that. Too many incredible coaches are holding back, afraid to fully own what makes them different. In this episode, we're getting real about why standing out starts with embracing your one-of-a-kind coaching style. Because when you lean into what makes you you, magic happens: you'll start attracting the right clients, building confidence, and creating content that actually connects. What We're Talking About: The sneaky way trying to please everyone is costing you clients. How claiming your unique coaching method is the game-changer you've been looking for. Easy, actionable steps to uncover your coaching "it factor." Real-world examples of coaches who stopped blending in—and started standing out big time. Ready to uncover the magic that makes you unforgettable? Join us for The Distinctive Edge Challenge—our 90-day sprint to help you stand out, attract dream clients, and sell with confidence. DM me “EDGE” on Instagram for details.   Biz Resources/Links   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Ever feel like you're shouting into the void, hoping someone will notice your coaching, even though deep down you know you're an incredible coach with so much to offer? If you've been questioning whether you're good enough, doubting your expertise, or feeling stuck in the “imposter syndrome spiral,” this episode is for you. In this conversation, we're breaking down how your unique framework—your distinct approach to coaching—can become your biggest confidence booster. When you tap into it, you don't just attract clients—you squash self-doubt and show up with clarity and conviction. Here's what we're diving into: The common mistake of posting generic, trendy content (like “how to grow on Instagram”) and why it's making your message feel invisible. Why holding back from bold claims or polarizing stances is quietly fueling your imposter syndrome—and what to do instead. How playing it safe with your calls-to-action might be killing your momentum and your confidence. How to embrace and own your unique way of coaching—your method and framework—and finally feel like the expert you already are. Spoiler: It's easier than you think, and when you stop hiding behind generic strategies, you'll instantly feel more confident, aligned, and magnetic. If you're ready to boost your confidence, eliminate self-doubt, and step into your power as a coach, hit play now.   Biz Resources/Links   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Are you struggling to explain what you *really* do as a coach? You're not alone! Many coaches fall into the “invisible value trap,” finding it hard to articulate their transformative work. In this episode, we dig into why it feels so challenging to express your value and what you can do to make it clearer for potential clients.   In this episode, I'll cover: - The common mistakes that keep your value hidden from potential clients. - Why listing features, like “6 live calls and 24/7 support,” won't cut it. - How to make your results feel tangible—even if your transformations are deeply personal and individualized. - The myth that offering *more* services adds value and why it's actually creating confusion. - The real key to standing out: clarifying your niche and owning your unique coaching style.   Listen in as I help you: - Overcome the belief that you need to offer "more" to prove your worth. - Learn how to highlight emotional and practical impact instead of just listing features. - Focus on results and client success stories to attract your ideal clients.   Biz Resources/Links   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

Do you find yourself creating quick, cash-driven offers just to make ends meet? In today's episode, we're unpacking the emotional triggers behind these rushed offers—mainly fear of scarcity—and how it might be costing you long-term stability. Are you truly building a sustainable business, or are you just buying time? We'll dive into the dangers of panic-driven offers, why they often end up hurting your brand and client relationships, and how to develop a more cohesive and aligned business model. It's time to break the cycle of cash-driven decisions and start building for the future.   Key Points: - The fear of scarcity and how it leads to rushed, panic-driven offers. - Are you building a business, or just trying to make ends meet? - Why quick cash offers may put a band-aid on a deeper issue. - The long-term damage of cash-driven offers to your brand and client loyalty. - How to shift your mindset from scarcity to long-term stability. - The importance of having a cohesive, life-first business model.    What if chasing quick cash is costing you long-term stability in your business?   Reflect on your most recent offer. Was it driven by a need for quick cash or aligned with your long-term goals? DM me your thoughts, and let's chat about how you can build a more sustainable business model. Biz Resources/Links   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we're diving deep into a trap many coaches fall into—playing it safe with their content. It feels like the "smart" move, right? Avoiding controversy, trying to appeal to everyone, and keeping your messaging broad to avoid ruffling any feathers. But is this cautious approach actually sabotaging your success? Spoiler alert: It is! We'll talk about why trying to please everyone often leads to blending in, and why standing for something bold and specific is the key to building an engaged audience and loyal clients. Tune in for the truth behind why playing it safe is stunting your growth and how to shift your strategy to make a bigger impact.   Key Points: - The illusion of safety in broad content: why playing it safe seems smart but stunts growth. - Why specificity makes your message resonate deeper with the right people. - How viral content doesn't come from being liked by everyone—it comes from standing for something. - Sharing real-life examples of both hate comments and loving comments from viral content. - Why polarizing content creates loyalty from the right audience, even if it alienates others. - How to embrace being bold and niche down your message to attract the clients who truly resonate with you.     Ready to step out of your comfort zone? Try posting something today that truly represents YOU, without worrying about pleasing everyone. Take a screenshot and DM me—I'd love to see it!   Biz Resources/Links   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz  

In this episode, we dive deep into how you can unlock the hidden power of your unique coaching style! Are you tired of blending in, chasing trends, or feeling like you're stuck following the crowd? It's time to embrace what makes YOU stand out. We'll go over the 3 most common mistakes that hold coaches back from fully stepping into their power and how you can avoid them. By the end of this episode, you'll have actionable tips on how to tap into your distinct coaching style and use it to attract your ideal clients. Plus, I'll share a fun quiz that helps you uncover your unique approach!   Key Points: - How constantly following trends is diluting your uniqueness. - Why finding your unique coaching approach is the key to standing out. - The 3 most common mistakes coaches make when trying to stand out. - Actionable tips to avoid these mistakes and truly own your unique style. - How to stop pivoting and stick to a message that attracts the right people. - A fun, easy quiz to help you uncover your coaching genius. Biz Resources/Links   →Hyper Specific Niching Post: https://www.instagram.com/p/DBMfYVvJ0Tr/?img_index=1   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   →Take the Unique Coach Approach quiz here: https://meganyelaney.com/quiz

In this episode, we're diving into the power of confidence and how it can help you overcome any odds stacked against you. Whether you're an entrepreneur trying to grow your business, or simply navigating self-doubt in your everyday life, this episode will give you actionable strategies to build unshakeable confidence. Learn how to shift your mindset, embrace challenges, and take action—because when you trust yourself, confidence always wins.   What You'll Learn in This Episode: - Why confidence is the key to success in business and life - How to beat the odds by shifting your mindset - Actionable steps to slay self-doubt and keep moving forward - Real-life examples of how confidence can transform your business and personal life - The importance of owning your uniqueness and showing up authentically in your marketing   Key Takeaways: 1. **Confidence is a Game Changer:** It's the foundation for making bold decisions and taking action in your business. 2. **Mindset Shifts Matter:** Reframing failure as feedback and seeing rejection as redirection are crucial steps to overcoming challenges. 3. **Action Builds Confidence:** Doubt thrives in inaction, so even small, scary steps can boost your confidence. 4. **Celebrate Your Wins:** Each success, no matter how small, adds to your confidence bank. 5. **Surround Yourself with Positivity:** Get in rooms with people who support your growth and reflect the confidence you're building.   **Action Steps:** - Do one thing today that scares you to keep building your confidence. - Celebrate a small win, no matter how minor it may seem. - Surround yourself with supportive, uplifting people who inspire confidence in you. - Practice speaking positively about yourself, even when you feel uncertain.   **Resources Mentioned:** Go For No: https://amzn.to/3XWtqSE  →Follow me on Instagram: https://www.instagram.com/meganyelaney/

My twins turned 9 months on Oct 2nd so I felt it appropriate to do a little podcast honoring this experience since it took almost 9 months to cook them! In this episode, I share the 9 invaluable business lessons I learned from my twins since they were born.   From the challenges of multitasking to the importance of patience and adaptability, these experiences have reshaped my approach to entrepreneurship. If you're looking to enhance your business acumen and learn how parenting can offer unique insights into running a successful company, this video is for you! Join me as I reflect on the joys and trials of raising twins and the powerful lessons that can be applied to your business life. Don't forget to follow/subscribe for more insightful content on personal growth and entrepreneurship!  →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →Follow me on Instagram: https://www.instagram.com/meganyelaney/  

In this podcast, we dive deep into the battle of the social media giants: Instagram vs TikTok. I'm sharing the differences I've noticed between each platform since starting a new video series, and include the links to the posts I reference below!    →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →Follow me on Instagram: https://www.instagram.com/meganyelaney/   Case Study 1: TikTok Video: https://www.tiktok.com/@megdoestwinmotherhood/video/7413013517189549343 Instagram Video: https://www.instagram.com/p/C_vT3Z8u16k/   Case Study 2: TikTok Video: https://www.tiktok.com/@megdoestwinmotherhood/video/7417141672519208222 Instagram Video: https://www.instagram.com/p/DAL8puROx_3/

A few weeks ago I started a video series with my @megdoestwinmotherhood brand and it started taking off, bringing in almost all of my new followers.  So in today's episode I'm helping you pick a topic for a video series that will actually bring in ideal client followers.  Not only is a video series a great way to boost engagement, but it increases trust and helps your audience really get to know you on a deeper level. And when your ideal clients know you on a deeper level? They trust you. When they trust you? They BUY from you. It's a win, win, win baby! Enjoy! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood →Follow me on Instagram: https://www.instagram.com/meganyelaney/

In this empowering video, "Bouncing Back in Business: From Tough Times to Success," we explore effective strategies to recover and thrive after challenging periods in your business. Whether you've faced financial setbacks, market changes, or operational hurdles, this guide will equip you with the tools and mindset needed to turn your situation around.    Join us as we discuss key topics such as:   - Identifying the root causes of your setbacks - Building resilience and a positive mindset - Leveraging your network for support and advice - Setting achievable goals to regain momentum   Don't let tough times define your business journey. Learn how to adapt, innovate, and emerge stronger than ever! Subscribe for more insightful content on entrepreneurship and business success.  →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

Have you ever wondered how some creators go viral overnight? In this video, I share the one game-changing strategy that skyrocketed my content and transformed my online presence in 2024 for my Meg Does Twin Motherhood brand (and it's probably not what you expect).   I also share three other twin specific accounts to exemplify this strategy in action and why it WORKS.  If you're ready to take your content to the next level, hit that play button and let's dive in! Don't forget to like, share, and subscribe for more tips on growing your brand! →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →That Twin Mama Instagram: ​​https://www.instagram.com/thattwinmama_/   →KT Hillier Instagram: https://www.instagram.com/kthillier/   →Morgan Kunzie Instagram: https://www.instagram.com/morgan.kunzie/   →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/  

Are you feeling stuck in your business? It's time to re-ignite the spark and get back on track with effective growth strategies! In this episode, we explore proven methods that can help you get back in the game.   Meg also shares a little update on her 100K followers by the end of 2024 goal!   Whether you're a small business owner or a seasoned entrepreneur, these strategies will help you revitalize your business and achieve sustainable growth. Don't forget to subscribe for more valuable tips and insights!  →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →TikTok Video I Reference in Episode: https://www.tiktok.com/@megdoestwinmotherhood/video/7410458281283521822   →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses her new brand and her goal of reaching 100K followers by the end of 2024. She emphasizes that the purpose of building this brand is not solely for income, but rather to document her journey through pregnancy and motherhood, make an impact, and inspire others. Meg shares her structured approach to content creation, including vlogs, face-to-camera videos, and occasional trends. She also outlines the pillars she will focus on, such as twin mom routines, postpartum journey, pumping, and 35 and over pregnancy. Meg plans to have a structured schedule for scripting, filming, and editing to ensure consistency and growth.   Takeaways Building a new brand should be driven by passion, purpose, and excitement, rather than as a solution to revive an existing business. Structured formats, such as vlogs and face-to-camera videos, help build trust and connection with followers. Having structured topics or pillars to pull from ensures consistent and focused content creation. A structured schedule for scripting, filming, and editing is essential for maintaining consistency and growth. Setting big goals pushes you to think bigger and take action on things you may not have considered otherwise. →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/ →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@megdoestwinmotherhood   →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses how she grew a brand to 34,000 followers in less than a year. She shares her journey of starting a brand separate from her current business and overcoming imposter syndrome. Meg talks about her experience with marriage and how she decided to share her story to inspire others. She also discusses the growth of her brand focused on twin motherhood and exclusive pumping.   Takeaways   Pick a topic for your brand that is easy to create content from and is ingrained in your life. Test different execution styles to find what works best for your content. Create content that gets your audience talking, commenting, and sharing. Focus on relatability and find everyday moments that resonate with your audience. Be consistent in posting content and stay true to your chosen topic. →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/   Follow Meg Does Twin Motherhood on Instagram: https://www.instagram.com/megdoestwinmotherhood/   Follow Meg Does Twin Motherhood on TikTok: https://www.tiktok.com/@megdoestwinmotherhood  

In this episode, Meg discusses the importance of failing your way to success and shares lessons learned from her own epic fails. She emphasizes that failure is a necessary part of the journey and that most successful people have experienced multiple failures before achieving their goals.    Meg shares specific examples of her own failures, including making wrong hiring decisions, not saving enough money, separating from her husband during a pandemic, and having a high-cost launch with low profits. She also highlights the importance of learning from failures and shifting one's perspective to see them as opportunities for growth.   Takeaways   Failure is an essential part of the journey to success. Most successful people have experienced multiple failures before achieving their goals. It is important to learn from failures and see them as opportunities for growth and learning. When making hiring decisions, it is crucial to do due diligence and ensure that the results are there, even if the person is referred by a trusted source. Spending money on things that serve a purpose and bring value is more important than spending money on things for the sake of appearances. Hiring essential team members and avoiding unnecessary expenses can lead to a leaner and more successful business. Separation and challenges in relationships can sometimes be the key to building a stronger and more fulfilling partnership. Testing and proving a program or product organically before investing in ads can save time, money, and energy. Shifting one's perspective on failure and seeing it as a stepping stone to success can change the trajectory of one's business and life. →My “Museum of Failures” post: https://www.instagram.com/p/C-aWatKJpR3/ →My $18K Mishap: How to Bounce Back After a Bad Investment and Trust Again:: https://podcasts.apple.com/us/podcast/the-prettyawkward-entrepreneur-podcast/id1471547197?i=1000608130094 →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/

In this episode, Meg discusses why she is able to consistently resign the same clients despite multiple business changes. She shares statistics on client retention and the benefits of selling to existing customers. Meg emphasizes the importance of extending the lifetime value of ideal clients and the advantages of working with familiar clients. She highlights three key factors that contribute to client retention: being honest and transparent about her entrepreneurial journey, taking a whole person approach to coaching, and setting clear codes of conduct for clients. Meg also provides a list of codes of conduct that she uses in her coaching programs.   Takeaways The average business loses about 20% of its clients each year, so it's important to focus on extending the lifetime value of ideal clients. Selling to existing customers has a higher success rate compared to selling to new customers. Resigning the same clients is easier when there is honesty and transparency about business changes and adaptations. Taking a whole person approach to coaching, considering both business and personal aspects, strengthens client relationships. Setting clear codes of conduct for clients helps establish expectations and fosters a collaborative and respectful coaching experience. →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/  

In this episode, Meg discusses the need for business makeovers and how small tweaks can have a big impact. She shares five signs that indicate the need for a business remodel, including exhaustion, resentment towards clients, feeling capped in terms of work and income, personal relationships being affected, and experiencing a big life change. She emphasizes that a business remodel doesn't have to be a complete overhaul, but rather small adjustments to align with the current season of life.   Takeaways   Businesses often need makeovers, but it doesn't mean the previous version was wrong or bad. Five signs that indicate the need for a business remodel: exhaustion, resentment towards clients, feeling capped in terms of work and income, personal relationships being affected, and experiencing a big life change. A business remodel can involve small tweaks and adjustments rather than a complete overhaul. It's important to prioritize personal relationships and ensure they are not negatively impacted by the business. A business remodel should be aligned with the current season of life and the individual's goals and desires.   →DM me “REMODEL” on Instagram to apply for my 1-1 Biz Remodel Coaching https://www.instagram.com/meganyelaney/