Podcasts about barbell business

Download "10 Military Habits That Are Sabotaging Your Career... and Your Life"Mycal Anders is a US Marine Corps veteran who served from 2008 to 2012. He is the founder of Next Level Performance Consulting and has coached 4,000 men and women since 2011. With nearly 25 years of strategic leadership experience and multiple graduate degrees from Arizona State and Thunderbird School of Global Management, Mycal understands the challenges leaders face in balancing achievement with personal well-being. He founded Next Level Performance Consulting to empower leaders to prioritize their health, eliminate stress, and create alignment between their habits and behaviors, allowing them to be present for what truly matters: health, wealth, relationships, and time.Mycal's vision is a world in which leaders show up as the best version of themselves, living in abundance and fulfillment. As a coach and motivational speaker, he has been featured on numerous platforms, including Radio Business X Podcast, Barbell Shrugged, Barbell Business, Gym Lords, Theta Wave, Paradise Valley Lifestyle Magazine, Team Red, White & Blue's 'The Eagle' Podcast, and is a regularly featured speaker for Charles Schwab and Amazon.SummaryIn this conversation, Mike Bledsoe interviews Michael Anders, a US Marine Corps veteran and the founder of Next Level Performance Consulting. They discuss the importance of mentorship for veterans transitioning to civilian life, the value of continuous learning and implementation, and the need to transfer military skills to civilian contexts. They also touch on the misconception that mentorship should be free and the need for individuals to invest in their own personal growth. The conversation highlights the importance of adapting and learning new skills in a rapidly changing world. In this part of the conversation, Mycal and Mike discuss the importance of taking action and implementing what you learn. They emphasize the need to balance learning with practical application and how speed of implementation is a key factor in success. They also talk about the challenges of transitioning from the military to civilian life and the different dynamics and expectations in the business world. Mycal shares his insights on leadership and the importance of effective communication and meeting people where they're at. They also discuss the process of mastering multiple skill sets and how they can overlap and contribute to each other. The conversation explores the challenges and mindset shifts that come with transitioning from the military to entrepreneurship. Mycal Anders shares his experience of starting a gym and the realization that it was just a platform for something greater. They discuss the importance of mentorship and the lack of business education in trade schools. They also touch on the need for interpersonal skills and adaptability in the changing job market. Both speakers reflect on their own journeys and the time it took to feel stable and successful in their entrepreneurial endeavors.TakeawaysMentorship is crucial for veterans transitioning to civilian life and investing in personal growth is essential for success in business and life.Continuous learning and the speed of implementation are key factors in achieving high performance and resilience.Transferring military skills to civilian contexts and building relationships are valuable assets in the post-military career.Investing in mentorship and being willing to learn new skills are necessary for personal and professional growth in a rapidly changing world. Take action and implement what you learn to avoid getting stuck in a chronic state of learning without application.Speed of implementation is a key factor in success. Implement what you learn immediately and don't wait for the perfect moment.Transitioning from the military to civilian life can be challenging, and it's important to adapt to the different dynamics and expectations in the business world.Effective leadership requires meeting people where they're at and communicating from a place of desired understanding.Mastering multiple skill sets can lead to new inventions, industries, and opportunities for growth. Transitioning from the military to entrepreneurship can be challenging and requires a mindset shift.Starting a business is often just a platform for something greater.Mentorship is crucial for success in entrepreneurship, and the lack of business education in trade schools is a common problem.Interpersonal skills and adaptability are essential in the changing job market.It can take several years to feel stable and successful in entrepreneurship.Chapters00:00 Introduction and Background05:13 Transitioning to Civilian Life and Pursuing Opportunities10:15 The Importance of Continuous Learning and Adaptability15:11 Effective Communication and Leadership27:02 Teaching Leadership and Character Development29:23 Transitioning from the military to civilian life34:44 The challenge of finding balance in leadership41:40 The importance of trust and empowerment in teams48:31 The journey of self-discovery and finding one's purpose53:25 Adapting to the decentralized and entrepreneurial world55:08 Transitioning from the military to civilian life57:31 Adapting communication skills to the civilian workplace59:58 The power of strategic language01:02:37 Challenges and setbacks in entrepreneurship01:05:57 Overcoming obstacles and finding success01:18:16 Introduction and the Importance of Mentorship01:20:14 Accessing Valuable Knowledge and Experiences01:24:28 Investing in Mentorship01:27:58 Being Ready for Mentorship01:30:48 Embracing Growth and Attracting Better People01:32:40 Building Your Empire and Not Leaving Yourself Behind01:33:24 New Chapter

Hey coaches, and small business owners... Do you know the difference between marketing and messaging? You should! YOU WORK HARD, YOU DESERVE RESULTS Here at Digital Barbell We Help People Finally Look Like They Work Out We combine the best of Strength Training, Body Building and CrossFit to get you the BEST RESULTS OF YOUR LIFE! Training Programs + Nutrition Coaching That Works From Coaches That Care Custom Training: https://www.digitalbarbell.com/custom-training Custom Nutrition Coaching: https://www.digitalbarbell.com/nutrition-framework Be sure to download all of our FREE Training Programs & Nutrition Guides https://www.digitalbarbell.com/free Find us on DigitalBarbell.com

You can be the best coach in the world, but if you don't offer the right service at the right price, you'll never make it.

How to spend your time on social, to maximize your bottom line. YOU WORK HARD, YOU DESERVE RESULTS Here at Digital Barbell We Help People Finally Look Like They Work Out We combine the best of Strength Training, Body Building and CrossFit to get you the BEST RESULTS OF YOUR LIFE! Training Programs + Nutrition Coaching That Works From Coaches That Care Custom Training: https://www.digitalbarbell.com/custom-training Custom Nutrition Coaching: https://www.digitalbarbell.com/nutrition-framework Be sure to download all of our FREE Training Programs & Nutrition Guides https://www.digitalbarbell.com/free Find us on DigitalBarbell.com

You don't need to "go viral" or get more followers. Here's how to attract more of your ideal clients every day. YOU WORK HARD, YOU DESERVE RESULTS Here at Digital Barbell We Help People Finally Look Like They Work Out We combine the best of Strength Training, Body Building and CrossFit to get you the BEST RESULTS OF YOUR LIFE! Training Programs + Nutrition Coaching That Works From Coaches That Care Custom Training: https://www.digitalbarbell.com/custom-training Custom Nutrition Coaching: https://www.digitalbarbell.com/nutrition-framework Be sure to download all of our FREE Training Programs & Nutrition Guides https://www.digitalbarbell.com/free Find us on DigitalBarbell.com

What you name your business matters, and so does having a website with the right information. Here's what you need to know. YOU WORK HARD, YOU DESERVE RESULTS Here at Digital Barbell We Help People Finally Look Like They Work Out We combine the best of Strength Training, Body Building and CrossFit to get you the BEST RESULTS OF YOUR LIFE! Training Programs + Nutrition Coaching That Works From Coaches That Care Custom Training: https://www.digitalbarbell.com/custom-training Custom Nutrition Coaching: https://www.digitalbarbell.com/nutrition-framework Be sure to download all of our FREE Training Programs & Nutrition Guides https://www.digitalbarbell.com/free Find us on DigitalBarbell.com

Want to make $100,000 a year or more? You need to know how to take your coaching business from a side hustle to serious. Steps we'll cover in future episodes: 1: Getting a website and business name/entity 2: Producing lead generating content 3: Nurturing your tribe 4: Navigating social media 5: Price and promote your offer 6: How to attract clients Stay tuned!

CEO of The Strong Coach, School for the Living, Former Co-Founder of Barbell Shrugged, Barbell Business, Enlifted, & Training Camp for the Soul.Mike Bledsoe:https://www.thestrongcoach.com/homeRonnie Landis:http://www.hhphealth.comBioOptimizers Supplements:https://bioptimizers.com/Best products: Proteolytic Enzymes - Probiotics - Magnesium BreakthroughNootopia Brain Optimization Supplements:http://www.nootopia.com Best Products: The 2nd Tier & 3rd Tier Nootropic PackageDiscount Code: healthmastery

CEO of The Strong Coach, School for the Living, Former Co-Founder of Barbell Shrugged, Barbell Business, Enlifted, & Training Camp for the Soul.Mike Bledsoe:https://www.thestrongcoach.com/homeRonnie Landis:http://www.hhphealth.comBioOptimizers Supplements:https://bioptimizers.com/Best products: Proteolytic Enzymes - Probiotics - Magnesium BreakthroughNootopia Brain Optimization Supplements:http://www.nootopia.com Best Products: The 2nd Tier & 3rd Tier Nootropic PackageDiscount Code: healthmastery

Markus Gerszi, a serial entrepreneur and business mentor who has dedicated his career to helping entrepreneurs translate their visions into thriving businesses. Markus is best known for his outstanding work in the gym industry, and developing well known brands like Barbell Shrugged, Barbell Business and Gymwright. He's also credited for helping launch and develop Barbells For Boobs, a non profit that has raised more than $12 Million Dollars towards breast cancer screening and diagnostic services. Currently, Markus works with up-and-coming entrepreneurs and companies that are focused on making a positive change in the world -- and speaking of that -- we have a fantastic conversation today that is a must for anyone interested in business, so let's get to the show. Get in touch with Markus: Email: markus@theascensionlab.com Instagram: @markus_gerszi Facebook: https://facebook.com/markus.gerszi Level Method provides experienced gym owners with a visual, step-by-step fitness progression system that's fun, engaging, and easy-to-use go to https://levelmethod.com to find out more.

Mike Bledsoe is the founder of The Strong Coach and the former Shrugged Collective. In today's episode Mike talks about his Barbell Business falling apart and some of the valuable lessons he's learned from the experience. We'll also be getting into a concept known as language upgrade and how it's not just about what you say, but how you say it that really matters.   Resources from the show: Instagram Website

Racing his way onto the podcast to share his journey with us today is a man who I truly see as a Jedi of the business, fitness & self development worlds. He is a former partner of Barbell Business, where his mission has been to make it easier for affiliates to do their work in making people better versions of themselves, is the co owner of Alpha Hippie, a company dedicated to allowing men to break through barriers, get over the BS holding them back in life & access their FULL potential & acts as a mentor to countless individuals & businesses up & coming in today’s world!This episode was produced by Shlomo Bowe at the Mass Music Radio Station in Quincy, Massachusetts.

Do you feel there is more to life than what you are experiencing?Do you get the sense that there is more of you to access in this world?If so, allow Sam Liebowitz to offer some practical steps and insights that you can apply to your life for more success and fulfillment. What you will learn:How to be aware of your unconscious storiesHow you are more in control of your reality than you thinkWhat spiritual habits to apply to your daily lifeHow to let go of responsibility for other peopleBut who is Sam?Sam Liebowitz, known as The Conscious Consultant, is a mentor, coach, speaker, healer, serial entrepreneur and author of the #1 best-selling book, Everyday Awakening. He has been in business since 1993 and has owned several successful businesses. His current ventures include Talking Alternative Broadcasting, and Double Diamond Wellness in Manhattan. Sam has lectured in several venues in New York City, including being a featured speaker at TEDxUpperWestSide in 2016You can connect with Sam using the links below:www.EverydayAwakeningBook.com https://www.facebook.com/ConsciousConsultant https://www.linkedin.com/in/consciousconsultant/ https://www.youtube.com/user/Samwyz175/ https://www.instagram.com/consultantconscious/ If you want to join the community of other heart-centered business owners who are ready to collaborate with you to grow as one, feel free to jump into the Serving Circle:The Serving Circle - Heart-Centered CEO Collaboration | Facebook 

Retainers or projects? That’s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who’s “Barbell Strategy” takes advantage of both projects and retainers to make his business stronger and more resilient. We asked him about: •   how Brian used a course to specialize and launch his copywriting business •   the “try it before you buy it” approach to buying a course •   a random bar encounter and the importance of taking first steps toward success •   what Brian would have done differently if he had to do it all again •   the tripod framework for deciding to go full-time as a freelancer •   how Brian was able to test-drive working for himself while holding down a FT job •   what it takes to make the leap into freelancing •   what Brian’s business looks like today—it’s half of his barbell strategy •   the limits of retainers and how Brian makes them work in his business •   the “Landlord Retainer” model that makes sure you always get paid •   the big fail Brian had when he agreed to work for royalties •   the legal clause he includes in all agreements to protect himself today •   our thoughts on Brian’s business model •   his process for getting clients to refer additional clients to him •   the investments he’s made in his business to “fill the holes” in his skillset •   the part we played in getting Brian to get his program ready to launch •   why he treats his own project as his fourth business client •   what the Lindy Effect means for the future of copywriting This is a great interview, full of tips and lessons any copywriter can apply in their own business. To hear it, click the play button below. Or download this episode to your favorite podcast player. Better still, subscribe and never miss an episode. And if you prefer to read, scroll down for a full transcript. The people and stuff we mentioned on the show: Ramit Sethi’s Earn 1K Upwork Kim Schwalm Justin Goff Stefan Georgi Alvaro Barrios Brian's website The Script Brian Talked about Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...    

Markus started from the bottom now we here ;) Entrepreneur. As a former gym owner he built, ran and eventually sold CrossFit Active Performance - which was voted the #1 CrossFit gym in Orange County (southern CA) several times. He has been helping gym owners build their businesses for 11 years. He's helped launch and grow the non-profit Barbells for Boobs. Markus developed the website and marketing platform that helped launch Reebok CrossFit ONE, and then the first 25 Reebok affiliates all over the world. Markus developed the most robust/powerful website and automation system in the fitness industry - Barbell Logic. He helped build Barbell Business. He built and sold Gymwright. Markus has over 10,000 hours of 1-on-1 coaching gym owners over the past decade. Over 1500 gym owners served. He absolutely loves what he does. His mission is to empower the passionate and motivated gym owners of the world, to help them clarify their mission/purpose, fix their business strategy to match their unique vision, and then help them build the client acquisition, integration, and engagement systems to maximize their impact and revenue, in a way that allows them to make a great living doing what they love, with a lifestyle they enjoy, and while providing real jobs to their team.

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Recently, I chatted with my old friend, AJ Roberts, an exceptional growth consultant. He is an accomplished marketer in his own right. He is a serial entrepreneur, a podcaster, a speaker, and actually a two-time world-record weightlifter. AJ first discussed the company he runs called Barbell Business, which is one of the top fitness podcasts on iTunes at the time. They saw how the barbell business would be a great spinoff to work with the listeners of the podcast who owned gyms. He noted that gym owners like to be coaches. And so, the last thing they ever want to do is sales and marketing. What they taught was: if the owners could pay a fee, they could essentially set them up with a website with the lead magnets, follow-up emails, and conversion mechanisms. But AJ said that there was another company in the marketplace that’s already built that out on in logic; so, they connected with them. He told his partners at the time that they’re going to say that they want 60%, and they would give them the 40%; and that they own the rights to everything. They agreed and AJ’s team ended up with 150 gyms paying them roughly 100,000 bucks a month! Some people don't have the cashflow to do heavy-paid advertising. Word of mouth was okay. But AJ said that with gym owners, it's a little different when it's business to business referrals. So what AJ’s team had is this captive audience. It’s a match made in heaven that they had the product and AJ’s team had the audience. It’s such a valuable service to offer: if you can be the deal maker or the person that puts that together, there's always going to be a great relationship. AJ pointed out another factor: you can set those initial deals, but the due diligence needs to be done at a lot deeper level. I also asked AJ if there are any patterns that he is seeing in their day-to-day workings through their webinars. He noted that most people think that ‘sales and marketing’ when they thought of ‘revenue generation.’ Can we sell more to the same person? Can we upgrade the people we have? Can we increase the value of the customers? It is a constant process and a pain, because nobody likes customer support. Very rarely would write and be like, “Hey, I just wanted to let you guys know you're awesome.” Everybody's writing would be like, “This doesn't work well,” “I don't know how to do this.” And so, he said that being able to bring customer experience into the metrics would matter. Like, how long does a customer stay and what's the difference between a customer who stays for a year or longer, versus a customer who's only there for a couple of months? What's the difference between a customer who takes the trial and someone who activates their account and pays? How do we get more of them? And for those that don't, what is it that would've made the difference? AJ also discussed how most businesses nowadays enter into the subscription business. He noted that one doesn't have to be in the subscription business to have a relationship with the customers beyond the purchase. You just need to look at the systems that you've got in place for retention, and how is it that you can create an experience where people simply don't want to leave. With the episode today, we got some powerful take-aways from AJ Roberts. For anyone looking to grow your business, it’s important to have this quality: due diligence about retention and about customer experience. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you’ll get word-for-word email followup templates, phone scripts, and more that you can put to use today.

If you've listened to The Next Level, you know we've done some shows on language and how our language affects our reality. Language has been an absolute game changer in my own life and continues to be a practice in awareness, choice, and presence. Another area where I find great solace is through movement and exercise. It just so happens that a good friend and language ninja Mark England just teamed up with Mike Bledsoe to blend movement, language and more. You may remember Mark England the co-founder of Procabulary who's come on the show twice now to talk about language. Today he's back with Mike Bledsoe to dive into their new joint project Flowstated, where they bring together language, breath, mindfulness, and training to help athletes increase their capacity and so much more. Mike Bledsoe is the co-founder of #1 rated fitness show Barbell Shrugged, Barbell Business, and host of his current podcast The Bledsoe Show. Mark England is a TEDx speaker and the co-founder and lead presenter of Procabulary. He loves to travel, exchange empowering ideas and strategies and practice martial arts. Mark holds a Masters Degree in International Education and was an elementary sports teacher before developing Procabulary. Today we'll dive into language, conditioning your awareness, what the Flowstated process looks like, and so much more. In this episode you'll learn How Mike started to notice that language was changing who he was Being congruent in all situations and getting real with who you are Why we as a culture have overlooked the simplicity of words Two specific ways to create space between what you think and what you say How Flowstated increases your capacity and awareness as well has mental, emotional, and physical dexterity Exploring your identity and sense of self How language creates separation Understanding your inner dialogue, how it shapes your identity, and how to shift it How labels can limit how we show up in those roles and make us compromise our values Creating what your identity means to you And MORE…

This is a great show for anyone that's looking to start their own podcast or is curious as to how one would build a fitness empire.  This week on the Fitness Break Room Podcast, we interview our great friend, the magical, mystical, Mike Bledsoe - the co-founder of #1 rated fitness show Barbell Shrugged, Barbell Business, and host of his current podcast The Bledsoe Show.  He discusses his unique journey in the industry starting with actually studying training for 2 years before every lifting weights which made for a really interesting reverence for doing fitness right to co-creating a fitness empire with a bunch of his best friends in a fairly short amount of time. Today, he's traveling the world with his beautiful wife Ashley holding workshops and seminars for truth seekers everywhere. Definitely, don't miss this show. Lots of wise words from a man who isn't afraid to experiment with life itself.  Click here to watch the video version.  Enjoy, Sam and Jess * * * * *  P.S. This is your chance to win April 2018's Fitness Industry Night Giveaway sponsored by our friends at KNOW Foods. They're giving one of you an assortment of their grain-free treats. We're talking about care package filled with grain-free donuts, cookies, bread, muffins, waffles *drool. Visit www.fitnessbreakroom.com before 5/1/18 to enter to win. Good luck, friends. ;) 

Matt Reynolds has nearly 20 years of experience competing in strength sports and coaching barbell-based strength and conditioning. He first totaled “elite” in powerlifting in 2004, won his professional status in the sport of Strongman in 2006, and founded one of the strongest and largest pure-strength gyms in the country, STRONG Gym, (PowerliftingWatch Gym of the Year 2013 and 2014). Matt’s strength articles have been widely published since 1999, and he has been interviewed by some of the world’s most popular podcasts, including Art of Manliness, Order of Man, Art of Charm, Starting Strength, STRONG Life with Zach Even-Esh, Barbell Business, PT Prophet, and Power Athlete. Matt is a Certified Strength and Conditioning Specialist through NSCA, and holds his Starting Strength Certification. Since 2010, he traveled throughout the country serving as staff coach with Mark Rippetoe for Starting Seminars. He also has served as an adjunct professor for Exercise Science at Bryan University. Matt founded and owns Starting Strength Online Coaching, a company built on bringing premium strength coaching from Starting Strength Coaches to those who don’t have a Starting Strength Coach in their area. Although he now coaches almost exclusively online, he still loves coaching single-session, in-person, out-of-town clients each week. Matt also co-hosts the popular strength podcast, Barbell Logic, with fellow SSC Scott Hambrick where they systematically and progressively walk through the journey of strength with their 100k+ listeners each month   Some of the topics we discussed included: How did you come to your faith? How has your faith impacted your lifting/competition life? Barbell Logic - how did that start? What got you into powerlifting? What got you into Starting Strength? How is the Starting Strength Online Coaching company working? What are your and Rip’s thoughts on online vs face to face coaching? What other sports/strength sports have you done? What was it like founding and running STRONG Gym? What did you love most about it and what do you miss most? What are some of your pet peeves as a gym owner? What do you like most about not being a gym owner anymore? You hold many championships. What are some of the highlights from competing as a powerlifter and as a strongman athlete that stick out to you the most? You went pro in 2006- what was the process like of going from an amateur to a pro? As a professor for Exercise Science what are some of your thoughts of the online powerlifting community with the mix of bro-science and actual research that is being spread by those like Dr Israetel, Dr Baraki, the folks at JTS, RTS, and of course Starting Strength? Any interesting meet stories? Where is the coolest place you’ve competed? What do you enjoy more about a powerlifting meet vs a strongman competition? What are your best lifts? What programs do you recommend over others after a beginner has advanced through the Starting Strength program and can be considered an intermediate lifter? What counts as an intermediate lifter? Recovery - what is your personal go to for general recovery after training?

If you haven't been following Matt Vincent, you are missing out. Matt really became a prominent figure in the strength world as a top-level Highland Games athlete, but has a background in throwing and strongman. As he traveled, often meeting with giants in the industry like Mark Bell, Adam Nelson and Kelly Starrett, Matt created helpful, unique videos that ultimately led to the creation of HVIII Brand Goods. Matt's seize the moment, no-bullshit philosophy has inspired a new generation of strength athletes and you'll be motivated just by listening to his story. On the top of the show, Tom shares his thoughts on some recent hazing scandals, and the larger responsibility that coaches have on building a program with integrity. Shop www.thehviii.com and use STRENGTHAGENDA to score 15% off. Youtube: https://www.youtube.com/user/mvincent4130 Find Matt on instagram @ihviiimattvincent Special thanks to our favorite sponsor www.HandArmorChalk.com (use AGENDA at checkout to save big!). Legs constantly tired from heavy squats? Check out the Normatec Pulse Recovery System. Use “strengthagenda” to save $100 on a unit! (Plus, if you’re a gym owner, you can create another stream of revenue for your business while helping your clients feel better!) Visit www.normatecrecovery.com.

Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales conversations with prospects? Or of public speaking? Or of raising your membership prices? Yeah? We need to talk about that. This week, we met up with Peter Scott of Fearless Life Experience to talk about the fears that stand in our way and how to conquer them. A former investment banker, Peter shares his personal story about how fear got him into a career that he found to be empty and unhealthy. Once he recognized that fear was his primary motivation and saw the ruinous path he was on, he changed course and transformed his life. Now he coaches other entrepreneurs on fearless living, which leads not only to a life that’s more fulfilling but a business that’s more profitable. By confronting fears head-on, Peter takes us through the small and big things we can do to transform our fears (which may manifest as stress, anxiety, or worry) into confidence. Listen in to discover what might be waiting for you on the other side of your fear breakthrough. On This Week’s Episode of Barbell Business, We Interview Peter Scott to Discuss: The difference between rational and irrational fear How competence leads to confidence The personal and business benefits of a fearless life How to confront fear and transform it into confidence

How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of Tech Sweat about how to make a connection with your clients before you even meet them. In this episode, we talk to him about what in the wide world of social media marketing is worth our time, what trends to let go of, and why it’s necessary in order to get our potential clients to know, like, and trust us before they become members. If you have some discomfort about putting yourself “out there” on Facebook Live, Instagram, and elsewhere on the World Wide Web, this episode is for you. Jeff walks us through the most effective and easiest ways to create and curate content for our audiences, so that when we make them an offer, they’re fully prepared to say “yes.” On This Week’s Episode of Barbell Business, We Interview Jeff Sherman to Discuss: How to get prospects to know, like, and trust you How to create and curate content How to create an effective advertising funnel The best tools for online marketing right now

This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid perspective on both business and training, and he’s one of our favorite speakers of all times. AJ breaks down what he considers to be the three pillars of running a successful gym: sales, marketing, and experience. If you’re like most box owners we know, crafting a great client experience comes naturally to you, but sales and marketing might feel like something gross that happens on the used-car lot. In this episode, AJ offers insight that helps gym owners better understand what we already know: At the end of the day, we’re selling people happiness. Tune in for an authentic, non-skeezy outlook that gets the best results not just for your clients, but for your business. No matter where your gym is on its path to awesomeness, this episode will help you solidify your thinking about what you want your gym to be. For info on books and additional resources mentioned in the show, go to http://www.barbellbusiness.com/172-aj-roberts/.

Mike Bledsoe is a Navy Veteran, founder of Faction Strength & Conditioning, and holds a Health & Human Performance degree as well as credentials in both USA Weightlifting Performance and S&C… He’s co-host of the #1 Fitness podcast “Barbell Shrugged” and #1 Fitness business podcast “Barbell Business” - so it's safe to say he knows a thing or two... He also knows the unrivalled power of the mind/body connection, how to best tap into it, and how the two are more intertwined than we care to admit – and the wealth of knowledge he holds on a variety of topics is second to none. In this episode we discuss: - Why Happiness is The Only Thing That Matters & How To Find It - The True Meaning of Quality - How To Play A Bigger Game In Life - The Physiology Behind Fear - Three Powerful Books Every Young Athlete & Adolescent Should Read

We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous applause; confetti falls from the ceiling.] Joking aside, it was very cool to be in Markus’s old box in Orange County, CA, this week. Markus is a smart dude, which is why we keep him around. We’ve been wanting to get his best practices for accountability on the record, so that’s what this episode is all about. [Thunderous applause; even more confetti falls from the ceiling.] In this business, we tend to be very client-focused. We want the best for our clients, or we’d be doing something else for a living. We have a natural impulse to hold them accountable, with everything from documenting their workouts to journaling their meals to setting long-term goals (and occasionally standing in for their therapists). Join us as we talk about some common-sense, often-overlooked methods for reliable client accountability. And while we’re on the subject of accountability, let’s talk about you. It’s almost second-nature to keep our clients accountable. But who or what do you have in place to keep yourself consistently in-check? This includes your personal fitness goals as well as the daily operations of your business. Long-term goals, too. If you’re like most gym owners, your answer to this question is, “Mumble mumble clients busy mumble.” And unfortunately, “Mumble mumble clients busy mumble” isn’t a sustainable strategy. As Doug points out, “Holding yourself accountable is a totally different ballgame.” Most of us know we should do it, but don’t have a great idea about how. In this episode, we talk to Markus about the best strategies to hold your clients accountable, your team accountable, and yourself accountable. Listen in to learn commonsense strategies that you can implement right away for a stronger business.

Mike Bledsoe is a Navy veteran and the CEO of Barbell Shrugged.  Over the last 5 years, he and his team have revolutionized the way that the gyms, trainers, and fitness enthusiasts do business.  Mike started one of the early CrossFit boxes while he was still in college back in 2007.  A few years later, they started a little podcast (the first one I ever listened to) called Barbell Shrugged and have gone on to interview many of the most influential people in the worlds of CrossFit and strength training, to include Rich Froning and Tim Ferriss. This episode is as wide-ranging as it is intriguing.  Mike and I go into every from the role of identity to the value of content marketing.  He is an extremely thoughtful guy and provides some tremendous insight into how Veterans (and everybody) can become the best versions of themselves.  If you’re not familiar with Mike, you are in for a treat.  He’s unlike anybody we’ve interviewed so far and this one was a ton of fun.  You won’t want to miss it! You can catch Mike on Twitter @michaelbledsoe or check out their stuff at: www.barbellshrugged.com and www.barbellbusiness.com If you’re interested, you can check my interview on the Barbell Business podcast from last April.  

Today on What Got You There, Sean talks with Michael Bledsoe. Mike is the CEO of Barbell Shrugged, which optimizes business operations for major national gyms. In addition he is the CEO of Fitr.tv, a production company for health and fitness media, as well as host of Barbell Shrugged, the #1 fitness podcast on ITunes.  Prior to that he was a Navy veteran and holds a Health & Human Performance degree from the University of Memphis. He also has certified training credentials with both the USA Weightlifting Performance and the National Strength & Conditioning Association . In this episode Sean & Mike talk fitness, entrepreneurship, relationships and so much more! Free 30 day Audible Trial- http://www.audibletrial.com/WhatGotYouThere Sunniva Super Coffee- Use discount code WGYT for 20% off your order!- www.drinksupercoffee.com   http://daily.barbellshrugged.com/ http://www.thebledsoeshow.com/ http://www.barbellbusiness.com/   Facebook- https://www.facebook.com/michael.bledsoe Twitter- https://twitter.com/michaelbledsoe Instagram- https://www.instagram.com/mike_bledsoe/   Instagram-https://www.instagram.com/barbellshruggedpodcast/ Facebook- https://www.facebook.com/BarbellBusiness/ Twitter-  https://twitter.com/BarbellShrugged Twitter- https://twitter.com/BarbellBusiness http://whatgotyouthere.com/ Sean DeLaney Instagram- https://www.instagram.com/seandelaney23/ Facebook- https://www.facebook.com/whatgotyouthere/ Twitter- https://twitter.com/SeanDeLaney23 Subscribe to my monthly newsletter which pulls back the curtain and lets you see what's being worked on behind the scenes. It will keep you in the loop on current books I'm reading, apps I'm playing with and all the things in between that help inspire my life. You will also get early access to upcoming guests and everything that's coming from What Got You There.  Intro/Outro music by Justin Great- http://justingreat.com/ Audio Engineer- Brian Lapres 

Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes for working out or coaching in a gym versus running a gym. This week, Garry Lineham talks to us about why it might be more important to grow in your business experience than in your technical knowledge when running your own gym (or any business for that matter.) The core reason is corporate intelligence: the attribute that you exercise and expand by working on a business as an entrepreneur rather than just working in the business as an employee. Currently, Garry runs Human Garage, a health and wellness company in Venice, California that specializes in the connection between the body and the mind. On Barbell Business, Garry tells us how he applies his corporate intelligence daily to the tasks of leading and growing his team there and scaling his operation. Garry explains a lot by breaking down what is and is not a real business. “It’s not a business if you have to be there; it’s a job.” “If you’re doing it just to make money, then you better get out of there. That’s not a business.” “If you can’t define your values and your beliefs, then it’s not a business and you shouldn’t be in business.” For him, your skill starts off as a trade. Then you create a hobby out of it, even if you’re actually operating a gym, for example. A real business is when you can duplicate it, and that requires a certain amount of corporate intelligence in the owner. When it comes to starting and continuing a gym, Garry believes that corporate intelligence is the key to making the right call: “Just because something is a good idea doesn’t mean it makes a good business.” But even if you’re running a business that should work, your corporate intelligence will determine if you’re the right man for the job: “Just because it’s a good business and a good idea doesn’t mean I’m gonna be good at it.” For those who are already successful at their business but are eager to learn more, Garry also has some wisdom to share. “The biggest killer of businesses is success. It’s not actually the challenges of getting started.” “What the brand really is is what people feel and say about you when you’re not there.” So if you’ve been wondering why all these hours spent in your gym haven’t elevated you to a higher level of business success, or you already have corporate intelligence but want to gain more, check out this week’s episode of Barbell Business.

Michael Bledsoe (www.barbellshrugged.com) started personal training his mother when he was 15, and has been addicted to the industry ever since. He is now a successful entrepreneur in the fitness space who has multiple businesses educating athletes, coaches, and gym owners. He also hosts three different podcasts: Barbell Shrugged, Barbell Business, and The Bledsoe Show. In this episode, we dive deep into steroid use, how to improve the education system, and how surgeries have shifted our relationship to exercise. www.AdamRoa.com

Mike Bledsoe, Host of the Barbell Shrugged, Barbell Business, and The Bledsoe Show. Mike has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest impact possible he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, primarily Weightlifting and CrossFit in the last decade. As an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. Michael Bledsoe: http://www.thebledsoeshow.com/ Ronnie Landis: http://www.ronnielandis.net The Holistic Health Mastery Program: http://www.holistichealthmastery.com

Mike Bledsoe, Host of the Barbell Shrugged, Barbell Business, and The Bledsoe Show. Mike has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest impact possible he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, primarily Weightlifting and CrossFit in the last decade. As an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. Michael Bledsoe: http://www.thebledsoeshow.com/ Ronnie Landis: http://www.ronnielandis.net The Holistic Health Mastery Program: http://www.holistichealthmastery.com

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy.   This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out.    Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your gym.    Also, if you are excited about creating video content for your gym, and want to step up your game, Justin has put together a training series to help gym owners learn how they can create high quality video content on their own. We highly suggest you check it out. monkeyreelmedia.com/training-series   enjoy the show, Mike

This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss  How to communicate more effectively as a coach and as a leader How language plays a large part in your success as an entrepreneur as well as your personal life The difference between CONFLICT language and ARCHITECT language How to focus on language that motivates you rather language that holds you back  

Mike Bledsoe is the co-host of the Barbell Shrugged and Barbell Business podcast. There are SO many things we cover in this episode for coaches and gym owners. Even if you’re not, you will take away some gems from this one. And if there's one thing I can guarantee, this guy will make you think. In this episode, some things we chat about: How do we compete with Orange Theory, Lifetime Fitness, and these multimillion dollar companies that have their shit together?  What will differentiate one coach from another in 5 years? How to break through to the next level and how to know if fear is controlling the situation Show Notes: (10:30) - Things weren’t always easy, here were his struggles   14:00 - “A year and a half is too long for most people. Most people 18 months into something that’s not making any real money, they throw their hat. They throw their towel in the ring.” (15:15) - Not knowing how to make rent (what happened) or groceries (17:20) - Doing more of the same vs transcendence (21:00) - “Is this actually threatening me or is it threatening my ego? And do I need to step in the fear?” (23:00) - What to do when you’ve stalled as a coach or gym owner (25:30) - “Business is not CrossFit” (28:00) - Self limiting beliefs (36:00) - Why people go after certifications  (38:15) - Getting people to open up who are hard assess (41:30) - Learning and teaching athletes how to let go (51:30) - How do we compete with Orange Theory, Lifetime FItness, and these multimillion dollar companies that have their shit together? (55:00) - What will differentiate one coach from another in 5 years (1:01:00) - How do you nurture that community and culture  (1:20:00) - Question how and why you do EVERYTHING Resources we may have talked about: The Bledsoe Show strengthsfinder.com http://www.wealthdynamics.com https://www.gallupstrengthscenter.com How you can connect with Mike: http://www.barbellbusiness.com http://daily.barbellshrugged.com http://www.thebledsoeshow.com Instagram: @mike_bledsoe If you wanna grab any book we’ve talked about in the past, head over to theairbornemind.com/readinglist. You’ll see all the books recommended from each guest. And if you want you can get a free audiobook and 30 day free trial there as well. If you enjoyed this episode, please leave a review on iTunes and lemme know what you think. It would really help me out so I can continue creating awesome stuff for you. And remember the greatest compliment you can give is by sharing this with someone else who might enjoy it or somewhere on the web. Once again thank you for being a listener and supporting the show. Until next time.

This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss: The difference between a mastermind, a workshop, and a conference The value of being a contributing member of a mastermind Why Masterminding is one of the best ways to grow your network How we set up our experience at the Barbell Mastermind If you liked this episode and are curious to learn more, head over to barbellmastermind.com and apply to the upcoming event in San Diego, CA on March 7-9  

This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss: The psychology of change and habit development Why everyone will benefit from working with a coach Understanding the difference between "doing" and "being" in your life How to understand the difference between will power and passion   You can learn more about Guy and his work at satoriprime.com

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss How to understand what type of entrepreneur you are When to learn more and when to take action on what you know The process of stepping out of coaching and admin to manage the business and grow How to grow your culture in group class     

Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. During the interview he tells us about: A great routine he does to start each day What CrossFit and traditional gym models can learn from one another. And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast https://twitter.com/fitbizpodcast On Facebook

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss:    How to shift your marketing from feeling "salesy" to authentic Why good copywriting is essential for connecting with your clients How to strategically understand your potential clients needs and wants How to target the people you want to come in your gym through targeted copywriting

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as: How to strategically think about providing value to your customers The difference between a service and a product based business The purpose of obstacles in the entrepreneurial journey Why building a brand along side your business is important  

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on educating your clients on Facebook How to test your ads with a small budget and scale big after Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co 

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss: Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into your gym How to make it easy for your members to refer their friends to your gym How to make sure you are building in the key rules to a successful referral program Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding mentors How to focus on growth in your business process, and open to change

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss: What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How the cost structure is laid out to benefit you the most The difference between building a system on your own and using Logic      

This week on BARBELL BUSINESS we discuss: How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to get onbaord with your passion How to set up a game plan to kill it in the new year spike

 This week on BARBELL BUSINESS we interview discuss: Why your mindset is the foundation for your success How to find clarity and unlimited motivation around your vision How to think with a growth mindset and understand your “Why” How to structure your conversations and interactions with your clients to show your true value Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss: Why providing supplements is an important added value for your clients How to sell supplements in your box with out acting "salesy" How to structure your ordering and sales process to optimize profit margins How to educate your athletes on the overwhelmingly confusing supplement industry 

This week on BARBELL BUSINESS we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym's story through imagery and video The most important things to include on your website including testimonials, CTAs, lead magnets, and more

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss: How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of your business as a system of systems How to save time with your admin work and scale your work towards what is most important in your business Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!

This week, I interview my good friend Mike Bledsoe (@mike_bledsoe). Mike is the CEO of Barbell Shrugged and Barbell Business, two very popular podcasts in the CrossFit/ Fitness community. We’ll be diving into a few topics this week such as Mike’s view on nutrition, training, and leadership, as well as tips to improve your focus & attention. We’ll also be getting into some advice for gym owners on how Barbell Business can help improve your box! Topics of discussion:  [4:00] Mike on Self-actualization & Life philosophy   [11:50] Nutrition, Training & Movement [27:01] Fear & Failure [33:30] Leadership & Awareness [41:15] Improved attention & focus [51:45] Talking business & social media [59:30] Barbell Business [1:01:15] Barbell Logic   If you LOVE this podcast please click HERE to leave me a review. It energizes me to keep doing these as well as pushes us higher in the rankings. Thank you all for the support. Follow us on Instagram @brute.strength