Podcasts about caas

Become a Part of The Future of Genealogy and Join The Family Circle our New Genealogy Community - for Free!!! Visit https://familycircle.howwegothere.ca/ and sign up for Free.In this episode, Brian talks to Kayleigh Currie, the museum manager at the Bedeque Area Historical Museum in Bedeque, Prince Edward Island. Brian, who is also on the board of the Bedeque Area Historical Society and knows Kayleigh personally, engages in a conversation highlighting her enthusiasm and passion for her role. They discuss how Kayleigh's experiences growing up near King's Landing in New Brunswick and working there as a reenactor significantly influenced her love for history and museum work.This episode underscores the importance of personal and family histories. To further explore your own ancestral connections and engage with others who share a passion for genealogy, be sure to check out the new How We Got Here genealogy community at https://familycircle.howwegothere.caAs a genealogist, Brian focuses on the people, places, and events that make up people's family stories. Brian is a genealogist who started working on his own family tree over 30 years ago and has been able to trace one family line back to as early as 950 AD.Brian traces his own family from Scotland and Ireland to the New World where they wound up in Newfoundland and Nova Scotia in the 18th and 19th centuries. In some cases, they fled their homelands due to the Highland Clearances in Scotland or the Potato Blight in Ireland. They took their Expertise as Coal Miners from Scotland to Cape Breton or their Mercantile and Manufacturing Skills from Ireland to the streets of HalifaxBrian has been a member of the Genealogical Association of Nova Scotia, the Scottish Genealogical Society, and the Prince Edward Island Genealogical Society. Brian currently resides in Prince Edward Island, Canada, with his family. For a Free 30 minute Family History Consultation click here https://bookings.howwegothere.ca☕ Support the Channel - Buy Brian a Coffee https://www.buymeacoffee.com/howwegothere

This collection of articles from CAAS Spring 2025, examines the current and future state of the air cargo industry. It highlights the significant impact of e-commerce growth and the subsequent demands for faster, more transparent, and technologically advanced logistics. The report also explores the uncertainties introduced by geopolitical shifts and potential US trade policy changes, including tariffs and revisions to de minimis rules. Furthermore, various stakeholders discuss their strategies for navigating these challenges through digitalisation, automation, infrastructure investment, and sustainability initiatives. The publication provides insights from airlines, airports, cargo handlers, freight forwarders, and technology providers on adapting to evolving customer expectations and market dynamics in 2025 and beyond.

Are you a CAA looking for a new job? Discover how Certified Anesthesiologist Assistants (CAAs) can revolutionize their careers with the growing number of locums opportunities. I sit down again with Sabrina Strange from LocumTenens.com to break down the exact process to land your dream job.In this episode we discuss:common fears surrounding locums workthe paperwork involved: state CAA licenses and hospital credentialing the money, including pay rates and travel arrangementshow to make your first day go smoothlyLocumTenens.com has recently updated their platform to make it more accessible than ever for CAAs eager to explore the locums market. For anyone considering a dynamic career path with unmatched flexibility, this episode is packed with valuable insights and encouragement to explore the burgeoning CAA locums market.Listen to my first interview with LocumTenens.com ep. 63Interested in working locums? Receive 3 free resources to help you get started.Check out CAA locums opportunities at LocumTenens.comYou can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Message us!Explore how AI is transforming family office space today. In this next episode of our Family Office series, join host John Yeager as he discusses with Greg Silverman from Clarity Edge about strategic foundations, the importance of data control and ownership, and practical steps for managing data effectively. Learn about clean data, vendor accountability, and proactive management.Greg shares a case study on metrics and how platforms like Addepar, Sage, and Knowledger can work together. Discover that tightening your data doesn't have to be costly and that Excel remains a valuable tool.Fill out this form to have new episodes sent right to your inbox! Follow Whitley Penn on LinkedIn, Instagram, Facebook, and X for more industry insights and thought leadership!

Curious about what it truly means to be a Certified Anesthesiologist Assistant (CAA)? You're in the right place! From nearly two decades of experience, I share a clear and comprehensive breakdown of the CAA profession. Think of me as your older sister or best friend, guiding you step-by-step through the essentials—from what CAAs actually do to how much money we make, no topic is off limits. Whether you're an aspiring AA student or simply exploring a career in medicine, this guide equips you with the insights you need to understand the CAA profession.In Part 4 I am answering the question, "How Much Money Do CAAs Really Make?" Understanding the financial aspects of being a Certified Anesthesiologist Assistant is essential for those in the field or considering entering it. In this episode I discuss:Current salary averages ranging from $190,000 to $300,000 The historical evolution of CAA salaries since the 1970s The average student loan debt for CAAs Why salaries vary based on location and institution Insights from CAA job market expert and founder of BagMask.com Patrick Flaherty, CAAMega Sign-on bonuses and how to navigate Resources Mentioned:BagMask.com Sign-on Bonus article 1 & 2BagMask.com Highest Paying CAA Jobs (April, 28 2023)AnesthesiaOneSource.com Comparing AA School costs@CAALifestyle YouTube finance playlist@anesthesia_anonymous IG Financial TransparencyAspiringCAA.com Historical Salary Trends (July 2024)You can now text me! Questions/SuggestionsI want to learn more about CAA Matters.CAA Matters is the 1st comprehensive wellness curriculum for 1st year AA students. I designed CAA Matters to be flexible, relevant, and seamlessly integrated into an already packed first year schedule so you don't have to compromise. CAA Matters is now enrolling for the '25/'26 Academic year.Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Message us!Join host John Yeager in this engaging 43-minute episode as we dive into the evolution of family office technology with returning guests Susan McDermott from Addepar, Ryan Kerry from Knowledger LLC, Kristen Keith from Sage Intacct, and Alejandro Nazario from TOS. The discussion focuses on the importance of consistent reporting standards and data health, exploring the pros and cons of all-in-one suites versus best-in-class approaches through real-world case studies.They discuss the vital role of data management policies and procedures and share insights into the latest tech advancements at Addepar, Knowledger, Sage Intacct, and TOS. Discover how AI can enhance usability and make the industry more user-friendly.Finally, learn how to turn data into actionable insights and make smarter decisions. Tune in for valuable tips on using technology to drive success in the family office sector. 

Message us!In this 28-minute episode, John Yeager of Whitley Penn is joined by Susan McDermott of Addepar, Ryan Kerry of Knowledger LLC, Kristen Keith of Sage Intacct, and Alejandro Nazario of TOS. The group explores the evolving trends in insourcing and outsourcing within family offices.The team analyzes how their family office clients have adapted their hybrid insourcing and outsourcing strategies as they scale and examine the current job market's impact on access to quality talent. Discover the best practices for deciding when and where to outsource based on different family office structures and how to do so responsibly.Tune in for great conversations and recommendations!

Episode 241 FACULTY: Nikole Mackenzie aka Niks, aka Nikki, aka Coach Mack CLASS: #Shoperations In this episode we have Coach Mack back on aka Nikole Mackenzie as she dives deep into her journey in the evolving world of Client Advisory Services (CAS). Nikole shares her experience from starting in a traditional accounting setting to establishing her firm, Momentum Accounting. We explore the transformation of CAS, and Nikole's Profit Points system aimed at optimizing business performance. It's time for another episode of Shoperations at Accounting High!

In this 32-minute episode, join host Danielle Reynolds and Mineral and Asset Management Senior Manager, Buffie Campbell, as they explore the importance of having a knowledgeable team manage your mineral and land assets to avoid leaving money on the table.Buffie sheds light on the emerging landscape of produced water, transforming these current liabilities into assets, and the need for ownership clarity in Texas over the coming months. Learn how technology is making the industry more efficient and transparent. The two also cover industry challenges, future predictions, and key concepts like ownership terms, severance tax, charity ownership, and deductions.Tune in wherever you get your podcasts on December 11th for essential insights and much more!

In this 22-minute episode, hear from John Yeager of Whitley Penn, Susan McDermott of Addepar, Ryan Kerry of Knowledger LLC, Kristen Keith of Sage Intacct, and Alejandro Nazario of TOS. They discuss the history of family offices, their establishment, current state, and the 2018 boom that brought them into the spotlight. Discover why 80% of family offices are created and why families often choose to remain private through these entities.We'll explore the challenges family offices face as they grow more complex, including the importance of finding the right tools to manage legal entity structures and asset class management. Learn about the innovative tools being developed to streamline operations and reduce noise in the single-family office space, and the critical role of technology investment in managing a small but efficient team.Whether you're already part of a family office, considering creating one, or working within the industry, this episode is packed with valuable insights tailored just for you. Tune in to gain a deeper understanding of family offices and how they operate. 

Curious about what it truly means to be a Certified Anesthesiologist Assistant (CAA)? You're in the right place! From nearly two decades of experience, I share a clear and comprehensive breakdown of the CAA profession. Think of me as your older sister or best friend, guiding you step-by-step through the essentials—from what CAAs actually do to how much money we make, no topic is off limits. Whether you're an aspiring AA student or simply exploring a career in medicine, this guide equips you with the insights you need to understand the CAA profession.In Part 3 I break down some universally misunderstood concepts pertaining to CAA practice regulations such as licensure vs. delegatory authority, medical direction vs. medical supervision, and why CAA state licensure does not automatically guarantee state practice. This is a critical episode no matter where you are in your CAA journey, and one that helped me answer some long considered questions. Resources Mentioned:S3 E46  Transatlantic Tales of a Certified Anesthesiologist Assistant ft. Mark Leonard, CAAS3 E36 [PROCESS] Lindsey Diaz, CAA on fear, anger and her right to practice in New MexicoS3 E35 [PROCESS] The Stars Align in Nevada ft. CAAs Stephanie Zunini, Jada Wabanimkee and Joey ParrishS4 E56 [PROCESS] Breaking Barriers in The Evergreen State ft. Sarah Brown, CAAStates Can CAA's Work @anesthesiasalASA statement on medical direction vs. supervisionASA statement on anesthesia care teamAAAA statement on licensure vs. delegatory authorityMichigan's delegatory authority statuteYou can now text me! Questions/SuggestionsI want to learn more about CAA Matters.CAA Matters is the 1st comprehensive wellness curriculum for 1st year AA students. I designed CAA Matters to be flexible, relevant, and seamlessly integrated into an already packed first year schedule so you don't have to compromise. CAA Matters is now enrolling for the '25/'26 Academic year.Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Join Mindful Connections 1 session/mo during Season 4 of Awakened Anesthetist Podcast (October 2024-March 2025) FREE to join + NO ongoing commitment. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

In this 23-minute episode, hear from John Yeager of Whitley Penn, Susan McDermott of Addepar, Ryan Kerry of Knowledger LLC, Kristen Keith of Sage Intacct, and Alejandro Nazario of TOS. This episode marks the beginning of an exciting new series dedicated to unraveling the complexities of family offices.Our hosts will break down the basics, explaining what a family office is and introducing you to the key players and companies that make up this unique sector. They discuss the many reasons why families might choose to establish a family office, highlighting the diverse structures and services available. You'll quickly see that when it comes to family offices, there's no one-size-fits-all solution.Expect a lively and insightful discussion, with professional debates and differing viewpoints on what truly defines a family office. Whether you're already part of a family office, considering creating one, or working within the industry, this episode is packed with valuable insights tailored just for you.

Join me for a 10-minute meditation, designed to fit into your busy day whether you're on a work break or commuting, learn how to embrace your natural source of resilience.Meditation begins around 4:33This isn't just about managing stress; it's about nurturing an inner resilience that's often overlooked. By allowing positive qualities to infiltrate our thoughts and emotions, we reinforce the strength within us, reminding ourselves that resilience is cultivated, not inherited. Take this time to pause and reset, and let this practice be your much-needed break.You can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Join Mindful Connections 1 session/mo during Season 4 of Awakened Anesthetist Podcast (October 2024-March 2025) FREE to join + NO ongoing commitment. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

In this 20-minute episode, join Danielle Reynolds, Business Development Manager, as she engages with Jake Baine, Client Accounting and Advisory (CAAS) Data Analytics Senior Manager. Together, they explore the world of data products and strategy, emphasizing the importance of tailored solutions over one-size-fits-all approaches.Discover how key metrics vary from business to business and how clients often underestimate the proximity of their strategic resources. Jake shares his experience leveraging existing technology to enhance data strategies, positioning his team as trusted advisors. Learn about the crucial relationship between accounting processes and effective reporting, and why managing these processes are vital for actionable data insights.For clients feeling the pinch of high Enterprise Resource Planning (ERP) costs without sufficient returns, this episode highlights the process of designing a customized data strategy, implementing timelines, and providing ongoing support post-adoption. Tune in to understand why data is a cornerstone across all industries and how you can harness it to elevate your business performance.

Discover how Certified Anesthesiologist Assistants (CAAs) can revolutionize their careers with the growing number of locums opportunities. I sit down with Sabrina Strange from LocumTenens.com to break down exactly what "working locums" means for CAAs, and what you need to have in place before considering a locums position. LocumTenens.com has recently updated their platform to make it more accessible than ever for CAAs eager to explore the locums market. For anyone considering a dynamic career path with unmatched flexibility, this episode is packed with valuable insights and encouragement to explore the burgeoning CAA locums market.Interested in working locums? Receive 3 free resources to help you get started.Check out CAA locums opportunities at LocumTenens.comYou can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Join Mindful Connections 1 session/mo during Season 4 of Awakened Anesthetist Podcast (October 2024-March 2025) FREE to join + NO ongoing commitment. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

This is an update to Stephanie Zunini's original PROCESS episode 35 released September 1st, 2023. We catch up with Stephanie more than a year later to discuss the arduous process required to actually practice in a new state after passing a CAA licensure bill. Stephanie's experience in Nevada highlights the emotional and physical toll of this long, slow legislative process. She shares the behind the scenes of why she made the incredibly hard decision to leave her thriving career in Denver to move to a less than perfect set-up in Nevada. With her eyes set on working in Reno, Stephanie's journey is a powerful reminder of the influence one person can have on an entire profession. My hope is that Stephanie's story inspires others to be change makers in their own states.Listen to the original [PROCESS] episode HERE Nevada bill AB 270 was signed into law on June 9th, 2023 thereby giving CAAs legal status to practice anesthesia in the state of Nevada. Learn more about the CAA legislative process by watching other CAA legislative testimonials and listen to episodes 35, 36, 56.Find more information on the Nevada Academy of Anesthesiologist Assistants HERE. Follow NVAAA on IG and give them your congrats! Stephanie Zunini @ info@nv-aaa.orgInspired to make change? Donate to the AAAA legislative fund HERE and contact the AAAA Director of Government Affairs Brian Flynn via bflynn@anesthetist.orgYou can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Join Mindful Connections 1 session/mo during Season 4 of Awakened Anesthetist Podcast (October 2024-March 2025) FREE to join + NO ongoing commitment. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Are you finding that your business's internal accounting department is bogged down with repetitive tasks that could be easily outsourced? Imagine if your team could focus on more strategic activities, contributing significantly to your company's growth.In this engaging 33-minute episode, join Danielle Reynolds, Business Development Manager, as she sits down with Tim Sims, Client Accounting and Advisory Services (CAAS) Managing Director, to discuss the benefits of outsourcing your accounting processes. The two will guide you through the essential criteria for selecting the right accounting firm for your business, share inspiring success stories, and highlight how the latest technological advancements can streamline your operations.Whether you're new to the concept of outsourced accounting or looking to deepen your understanding, this episode is packed with valuable insights. Tune in now to discover how outsourcing can transform your business!

Curious about what it truly means to be a Certified Anesthesiologist Assistant (CAA)? You're in the right place! From nearly two decades of experience, I share a clear and comprehensive breakdown of the CAA profession. Think of me as your older sister or best friend, guiding you step-by-step through the essentials—from what CAAs actually do to how much money we make, no topic is off limits. Whether you're an aspiring AA student or simply exploring a career in medicine, this guide equips you with the insights you need to understand the CAA profession.In Part 2 we unravel the lesser-known complexities of this unique profession, painting a candid picture that challenges its conventional allure. Not to worry, we also explore the many good reasons why you should become a CAA. This is an honest deep dive you won't find anywhere else. Helpful Resources:American Academy of Anesthesiologist Assistants (AAAA) -the CAA profession's national governing boardAAAA statement on "What is a CAA" American Society of Anesthesiologists (ASA) on CAAsLooking for Day in the Life CAA content? find it HERE and HERE"What is a CAA?" YouTube video (produced by AAAA 2015) You can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Interested in practicing mindfulness with this CAA community? Receive your Free 30 min Webinar Introduction to Mindfulness for CAAs Join Mindful Connections 1 session/mo during Season 4 of Awakened Anesthetist Podcast (October 2024-March 2025) FREE to join + NO ongoing commitment. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Curious about what it truly means to be a Certified Anesthesiologist Assistant (CAA)? You're in the right place! From nearly two decades of experience, I share a clear and comprehensive breakdown of the CAA profession. Think of me as your older sister or best friend, guiding you step-by-step through the essentials—from what CAAs actually do to how much money we make, no topic is off limits. Whether you're an aspiring AA student or simply exploring a career in medicine, this guide equips you with the insights you need to understand the CAA profession.In Part 1 we dive into the foundation of what it means to be a CAA. I'll clarify common lingo, highlight the distinctions between CAAs and other anesthesia professionals, and provide vital information for those prepping for AA school interviews. By the end of this episode, you'll not only grasp the basics but also appreciate the nuanced and vital position we hold within the anesthesia care team and the broader medical community. Helpful Resources:American Academy of Anesthesiologist Assistants (AAAA) -the CAA profession's national governing boardAAAA statement on "What is a CAA" American Society of Anesthesiologists (ASA) on CAAsLooking for Day in the Life CAA content? find it HERE and HERE"What is a CAA?" YouTube video (produced by AAAA 2015) You can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Discover how Washington Academy of Anesthesiologist Assistants President, Sarah Brown, paved the way for CAAs in Washington State. Hear her PROCESS from Georgia to Seattle, balancing career & family, and breaking legislative barriers in this 2024 CAA victory.Do you want CAAs licensed in all 50 states? Then you should1. Join the AAAA (American Academy of Anesthesiologist Assistants)2. Donate to the AAAA Legislative Fund3. Listen to ep. 35 [PROCESS] The Stars Align in Nevada ft. CAAs Stephanie Zunini, Jada Wabanimkee and Joey ParrishDo you want to work in Washington state? Then you should 1. Donate to the WAAA (Washington Academy of Anesthesiologist Assistants)2. Join the WAAA 3. Read the WA AA bill SB5184Do you have the desire to open a new state? Then you shouldEmail the AAAA Legislative Committee Chair, Brie Seekford, CAA and just for fun: Pic of WA Governor signing the CAA bill into law ft. Sarah and her 5 day old baby!You can now text me! Questions/SuggestionsIntroduction to Mindfulness for CAAs Sign up HEREThursday, Sept. 26th 6pm CST/ 7pm EST Walk away knowing you can do it. FREE 30 min class. All are welcome!Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Join me for my first LIVE podcast interview featuring our 2024 AAAA President, Danny Mesaros. This episode was recorded in April 2024 in front of an intimate audience at the American Academy of Anesthesiologist Assistants (AAAA) conference in Orlando, FL. During this candid conversation Danny discusses the demands of his presidency and what he envisions for the future of our profession.  He also addresses the haters. A must-listen for any aspiring or practicing CAA!Season 4 of Awakened Anesthetist Podcast is launching on Friday, September 13th, and I'm thrilled to share the episodes I've been working on this summer. This season, we'll dive into what it means to be a healthy and thriving Certified Anesthesiologist Assistant, and for those of you curious about the profession, I'll be giving you an insider's look each month. Of course, I'll continue the fan-favorite PROCESS episodes, expanding our vision of what's possible for CAAs. I'm excited to see what we can build together this season. Talk soon!You can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Season 4 is launching on Friday, September 13th, and I'm thrilled to share the episodes I've been working on this summer. This season, we'll dive into what it means to be a healthy and thriving Certified Anesthesiologist Assistant, and for those of you curious about the profession, I'll be giving you an insider's look each month. Of course, I'll continue the fan-favorite PROCESS episodes, expanding our vision of what's possible for CAAs. I'm excited to see what we can build together this season. Talk soon!You can now text me! Questions/SuggestionsWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the Boomer Briefing Podcast, Jim Boomer, Shareholder and Chief Executive Officer at Boomer Consulting talks to Alex Schwab, Director of Client Advisory Services and Outsourced Human Resources at Brady Martz about the process of developing a CAAS group in your firm. Jim Boomer Social Media:  Twitter: @jimboomer  LinkedIn: jimboomer Look out for new episodes every Tuesday, involving The Boomer Advantage 5 Pillars of a Successful Firm: leadership, process, technology, talent, and growth.  For more information about Boomer Consulting, visit boomer.com

Podcast: ICS Cyber Talks PodcastEpisode: Tony Reshef CaaS @Electra group and others on the roll of contract Ciso & being an ethical hackerPub date: 2024-07-25גופים רבים שאינם יכולים להרשות לעצמם סיסו במשרה מלאה פונים לאופציה של סיסו אס הסרבייס. נחשון פינקו מארח את טוני רשף הסיסו של אלקטרה, מדיקל ארליסיין ויווויזן בין שאר הדברים שהיא עושה בשיחה על המשמעות של סיסו אס הסרביס, ההבדל בין סיסו אס הסרביס ויעוץ סייבר. איך בונים את התפקיד על מנת שיהיה אפקטיבי? החשיבות של סקרי סייבר, תוכנית עבודה ובדיקות חדירות לארגון. מהם גבולות הגזרה של הסיסו כאשר הוא אינו חלק אינטגרלי משדרת הניהול   Many organizations that cannot afford a full-time CISO use the Ciso as a Service (CaaS) option. Nachshon Pincu hosts Toni Reshef, serving as a contract Ciso for @Electra group, Medical EarlySign, and Uvision, among other things she does in a conversation about the meaning of CaaS, the difference between CaaS and cyber consulting. How do you build the CaaS position to be effective? What is the importance of cyber surveys, Cyber plans, and penetration tests (PT) for organizations? What are the limits of the CaaS when it is not an integral part of the management avenue?The podcast and artwork embedded on this page are from Nachshon Pincu, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In this 24-minute episode of our CAAS Matters podcast series, we welcome Ashley Edwards from Insperity alongside host John Yeager. Together, they discuss the world of Human Resources (HR), examining the ins and outs of outsourcing from an HR perspective, and the role and benefits of a Professional Employer Organization (PEO), among other vital topics. Don't miss out on this opportunity to discover the profound impact HR can have on an organization, often in ways that go unnoticed. Tune in and keep an eye out for future episodes in this series. 

Coinbase as a Service - CaaS - 6 Reasons Why Base Will be Based

On this episode of Growing Your Firm, host David Cristello welcomes back Ron Saharyan, co-founder of Profit First Professionals. They explore the concept of value pricing and its importance in pricing services based on the value provided.  The conversation delves into various topics, with a promise of exciting announcements between Jetpack and Profit First at the end of the episode. Tune in for insightful discussions and a special reveal at the conclusion! The listener will learn about Profit First Professionals, implementing the Profit First system in their business, client advisory services (CAS), subscription services in accounting firms, strategies for expanding client base, importance of advising customers, and the partnership between Profit First Professional and Jetpack Workflow. Ron Saharyan is a renowned figure in the world of small business consulting and financial management. As the co-founder and managing director of Profit First Professionals, Ron has dedicated his career to helping businesses of all sizes achieve financial success through innovative methodologies.  With a decade of experience in the industry, Ron has become a trusted advisor to countless firms and entrepreneurs seeking to improve their financial health.

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the Boomer Briefing Podcast, Sandra Wiley, Shareholder and President at Boomer Consulting talks to Jim Boomer, Shareholder and Chief Executive Officer at Boomer Consulting about the Boomer CAAS Circle. Dive into what the CAAS Circle is, how it is different from other peer groups at Boomer Consulting, what they want from participants and who should attend.  Sandra Wiley on Social Media:  X: @sandrawiley  LinkedIn: @sandrawiley Jim Boomer on Social Media:  X: @jimboomer  LinkedIn: @jimboomer

In the Season 3 finale of Awakened Anesthetist Podcast wander with me through the buzzing AAAA 2024 conference halls and catch my takeaways after I return home. You'll get to eavesdrop on spontaneous chats with CAAs from all points along the journey. From the student who shares the resilience needed to thrive in the OR, to a practicing CAA's insight into work-life balance and financials. We're throwing out the rules of propriety and candidly discussing salaries, transcripts and schedules, because transparency is a cornerstone of this podcast and my work as a CAA. Awakened Anesthetist will return Fall 2024 with all new episodes, new CAA voices and new ways to use your CAA career to build a life you love. Join To Be Magnetic neural manifestationUse promo code AAPODCAST15 for 15% off annual or monthly Pathway membership not quite ready?Try before you buy Free Clarity WorkshopListen to How to Manifest Anything You DesireWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

In this 18 minute episode of our CAAS Matters podcast series, John Yeager is joined by Jake Baine, CAAS Oil & Gas - Data Products & Strategy Senior Manager. The two discuss the significance of data-driven strategies and actionable insights in driving innovation and optimizing operations to transform businesses, industries, and society. Discover how leveraging data can unlock success and revolutionize your businesses' approach in the digital era. Tune in to learn more about the power of data-driven decision-making.

As a CAA I know you have faced many make or break moments. But, how did you make it through? When I reflect on my near 2 decades as a CAA and all the challenges I have overcome, I can see a framework develop as my "pre-game" ritual if you will. Of course your hard thing  is not always about professional challenges- weddings, babies, coming out journeys, first days, last days, and everything in between. CAAs are uniquely pursuing their best lived lives and that generally means we are leaning into discomfort and out of the status quo. As I near my next big thing (speaking at the AAAA 2024) I am reflecting on the routines and mindset shifts that have supported me through all the BIG moments of my adulthood. In my 4-part framework I discuss my unique mindset around preparation, the finesse of practice, my "trust and letting go" phase, and the power of my confidence boosting ritual. While this framework doesn't guarantee the exact outcome I desire it always allows me to do my best and I hope it does the same for you! I hope to see you at Awakened Anesthetist Podcast LIVE on Friday, April 12th @ AAAA 2024! Meet our current AAAA President, Danny Mesaros and be a part of my 1st LIVE audience (besides my kids). It's gunna be fun!Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

In this latest episode of our CAAS Matters podcast series, John Yeager is joined by Derrick Bradford, Strategic Consulting Senior Associate, and integral member of the Transaction Quarterback (TQB) Group at Whitley Penn. Listen in to hear discussion on business entries, exit transactions, and valuable strategies for selling your business. Be sure to stay tuned for upcoming episodes filled with insightful content!

In this episode, of our CAAS Matters podcast series, Rajesh Yennam, Data Analytics & Transformation Solutions Director, is joined by Kenn Ruether of Oldcastle BuildingEnvelope (OBE). The two discuss the benefits, challenges, and impact of adopting data integration practices. Kenn shares valuable advice for anyone seeking to harness the power of unified data across their organization. Tune in to discover how data integration can transform your business! 

An Assessment of The Key MWC24 Takeaways in Open RAN Highlighted by Ericsson Cloud RAN, Nokia anyRAN, Energy Efficiency Moves, and Mavenir/Intel Innovations  In this episode of The 5G Factor, our series that focuses on all things 5G, the IoT, and the 5G ecosystem as a whole, I look at the top Open RAN takeaways from my conversations and sessions at Mobile World Congress 2024. The major takeaways consist of Ericsson Cloud RAN portfolio advances, Nokia's anyRAN market readiness including anyRAN for enterprise partnerships with Cisco, HPE, and Microsoft, as well as Mavenir's latest collaboration with Intel to assure Open vRAN innovation and progress.  Our analytical review focused on: Ericsson Cloud RAN Meeting Topmost CSP Priorities. Ericsson's Cloud RAN portfolio is aiding communications service providers (CSPs) in fulfilling their need for increased capacity and exponential increases in data traffic with solutions that make the best use of the available resources – essentially continuing to do more with less. Ericsson has long been focused on energy efficiency and it is a core element of the company's strategy exemplified by its strategic objective is to be Net Zero across its value chain by 2040. I delve into how Ericsson's portfolio development focus enables its radios to be optimized for performance, energy usage and embodied carbon emissions, regardless of whether they are deployed in an integrated or Cloud RAN setting. Ericsson's newest radios are its most energy-efficient yet, offering 39 percent energy savings compared to previous hardware generations as per the company's Sustainability & Corporate Responsibility Report for 2022 This includes how Ericsson is working closely within the Cloud RAN ecosystem and a variety of software and hardware partners such as Intel and AMD (CPU providers) Red Hat (containers-as-a-service, or CaaS), HPE and Dell (servers), to ultimately bring new Cloud RAN innovations, especially for energy efficiency, to market. Nokia anyRAN Ready for Most Any 5G Demand. Nokia unveiled its Cloud RAN solution will be available commercially in 2024 following the successful completion of multiple trials worldwide with hardware vendors, webscale companies, and chipset manufacturers. Nokia's anyRAN approach can enable a fast transition to hybrid environments of Cloud RAN and purpose-built RAN, ensuring consistent performance and interoperability with common software and In-Line acceleration architecture. Nokia also announced the launch of anyRAN for enterprise in partnership with Cisco, HPE and Microsoft that will see the companies offer private wireless solutions to enterprise customers. Nokia's anyRAN for enterprise offers more choice and flexibility for enterprises through collaboration with system integrators and cloud core solution providers alongside providing Nokia's AirScale radio access portfolio to suit their specific requirements. By pre-packaging these solutions together, CSPs and enterprises can benefit from a faster deployment due to extensive interoperability testing with core suppliers. I evaluate why these collaborations enable Nokia to support core vendors' networks and their ecosystems as well as provide access to new segments and markets, accelerating the adoption of 5G in the enterprise sector and boosting industries in their digital transformation. Cloud RAN Must Align with Ecosystem-wide Sustainability Goals. The energy efficiency progress in Cloud RAN needs to align with the energy consumption of overall wireless systems and the digital ecosystem. Fundamentally, the more wireless electronic devices are put in use, the more energy will be consumed. In sum, 5G will exponentially increase energy usage. For instance, The  Small Cell Forum predicts the installed base of small cells to reach 70.2 million in 2025 and the total installed base of 5G or multimode small cells in 2025 to be 13.1 million. Plus, a 2023 study on energy use from 5G networks in China indicates that a carbon efficiency trap of 5G mobile networks is leading to additional carbon emissions of 23.82 ± 1.07 metric tons in China, caused by the spatiotemporal misalignment between cellular traffic and energy consumption in mobile networks. I assess why Ericsson's Breaking the Energy Curve report further reinforces that the power consumption costs of the world's cellular networks will be more than the previously estimated at $25 billion and CSPs should brace for higher costs. As a result, 5G on its own will not provide enough to substantially reduce energy consumption for entire mobile networks, likely requiring outside the box innovations. Mavenir Teams with Intel to Give vRAN a Boost. At MWC24, Mavenir announced the availability of its Open vRAN solution powered by 4th Gen Intel Xeon Scalable processors with Intel vRAN Boost – designed to deliver a cloud-native, high-performance, and energy-efficient solution for latency-sensitive and compute-intensive mobile network applications. The move to Intel's recent processors for vRAN marks the latest solution optimization for Mavenir, which I see has been helping to drive Open RAN momentum through three generations of Intel Xeon Scalable processors. I examine why Mavenir's suite of performance, functionality, and integrated AI and ML applications for the next generation 4G and 5G networks alongside building a close and long-standing technology collaboration with Intel - underpinned by Intel's processors – is enabling the development of more efficient and cost-effective RANs.  

Kelsey Koehler, CAA bravely shares the darker moments of her life, including a personal struggle with alcohol that led to 2 DUIs a week apart.  Her story is a beacon for CAAs, illuminating the stark reality of substance misuse in our community. Her proactive approach to recovery and commitment to transparency with the Missouri state medical board and her own support circle exemplify the profound strength it takes to rebuild a life.In our candid discussion, we move beyond Kelsey's individual story to address mental health in healthcare, unraveling the critical need for empathy and connection among CAA colleagues. This episode stands as an invitation to the medical community, especially our fellow CAAs, to embrace vulnerability, foster a culture of openness, and extend a hand to those silently battling personal demons. Kelsey's story will resonate deeply with anyone who has ever faced—or could face—the daunting intersection of personal hardship and professional responsibility. Join us as we lay bare the struggles that unite us and the strength we can find in each other.Connect with Kelsey @Kelsey.jantsch@yahoo.comIG @kelseyjo333Need support?Find AA meeting near you (Alcoholics Anonymous)Find NA meeting near you (Narcotics Anonymous)I hope to see you at Awakened Anesthetist Podcast LIVE on Friday, April 12th @ AAAA 2024! Meet our current AAAA President, Danny Mesaros and be a part of my 1st LIVE audience (besides my kids). It's gunna be fun!Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Have you considered a partnership to grow your business? Guests Laura and Steph share about how they have grown a thriving group practice as business partners. Steph and Laura talk with Linzy about the hard work they have done to protect their relationship and how valuing that at the center has helped them have a successful partnership. Steph and Laura share about how important it is for business partners to have hard conversations and to be honest with each other about financial decisions and sweat equity. They talk with Linzy about feelings and issues that have come up during their years in partnership and what they have done – and continue to do – to address those issues. Listen in to learn more about what it takes to have a successful business partnership.For a full transcript of the episode and much more, check out the blog post on our website!Connect with Steph and LauraDiscover Steph and Laura's group practice services here www.shorelinecounselling.caAs well as their podcast A Not So Private Practice  www.anotsoprivatepractice.caLinzy's Free GuideDownload my Free guide How to Stop Feeling Overworked & Underpaid in Your Group Practice https://moneynutsandbolts.com/msgpo-guide-o/In this free guide, you'll learn about:Your money story and how it shows up in the relationship you have with money as an individual, as a clinician, and as a group practice owner.The 4 keys for becoming the empowered financial leader of your group practice.The CFO (Chief Financial Officer) skills you need to create a healthy, sustainable private practice that will support you, your team and your community for years to come. Want to work with Linzy?Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you. Click here to find a masterclass time that works for you!

Happy CAA Week 2024 to all my fellow CAAs, AA students and those who hope to be one soon! As a special gift to this community I am answering your most frequently asked questions- spoiler* they are always about the AA admissions process! This is not my area of expertise, so I asked my latest PROCESS guest, Sarah Whitfield, to stick around after her episode and record this BONUS episode. We dive deep into the AA school admissions process and give you the insider knowledge you won't find anywhere else. Sarah has been a practicing Certified Anesthesiologist Assistant since 2018. She currently sits on the AA admissions committee for South University (Savannah campus) where she helps hand select each incoming student. She shares her expertise about the AA school admissions process and so much more on her new website AspiringCAA.com. I highly recommend her website if you are interested in learning more about the CAA profession. Now go do something nice for yourself this week!Download the answers to ALL your most FAQ. HERECAA Week 2024 Done Well @awakenedanesthetistI hope to see you at Awakened Anesthetist Podcast LIVE on Friday, April 12th @ AAAA 2024! Meet our current AAAA President, Danny Mesaros and be a part of my 1st LIVE audience (besides my kids). It's gunna be fun!Want more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Sarah Whitfield is a Certified Anesthesiologist Assistant, full time faculty instructor, blogger, wife, mother and entrepreneur. Sarah's story from her initial veterinary ambitions to her leadership in the anesthesiologist assistant field, illustrates that the road to career satisfaction isn't always a straight line. In this episode we explore the nuances of Sarah's life between clinical practice, teaching, and guiding future CAAs with her mentorship platform, Aspiring CAA.Sarah's journey is a beacon of inspiration, a reminder that our professional lives can be as dynamic and fulfilling as we dare to make them. Resources mentioned: Bill Ding PROCESS Season 2 episode #31AspiringCAA.comConnect with Sarah via LinkedinBagmask.com is a proud supporter of Awakened Anesthetist.Access the NEW Comparing Job Offers for CAAs ebook Join To Be Magnetic neural manifestationUse promo code AAPODCAST15 for 15% off annual or monthly Pathway membership not quite ready?Try before you buy Free Clarity WorkshopListen to How to Manifest Anything You DesireWant more? Stay in the know by subscribing to the Awakened Anesthetist Newsletter- more resources, exclusive content and ways to connect. Let's Chat! Contact me:awakenedanesthetist@gmail.comIG @awakenedanesthetist

Looking forward into 2024, we expect an upsurge in migrations from on-premise solutions to cloud and hybrid cloud deployments.  While enterprises often engage third-party help for implementation support and optimization as they move from legacy to cloud-based solutions, once implemented, enterprises will continue to bring more of the day-to-day management in-house. Listen to this 9-minute podcast as LB3's Laura McDonald and TC2's Julie Gardner join Sara Crifasi to discuss the maturation and development of the CCaaS provider market and solution capabilities.  Effective integration and adoption of AI in CaaS solutions is expected to improve both customer and agent experience in the coming year but be prepared for telco providers' increasing push for managed solutions as they lose traditional contact center space and encounter increased competition from niche system integrators. You can learn more about our experience in the space by visiting our Unified Communication & Collaboration and Success Stories websites. Follow us on LinkedIn:  LB3 & TC2

In this episode of our CAAS Matters series, John Yeager is joined by Jake Morris, CAAS Controllership & Interim Advisory Partner. Discover how our data-driven insights empower our clients to run their businesses more efficiently, make faster decisions, and stay ahead in a competitive landscape. Tune in and be on the lookout for more episodes!

"O.C.," an expert on the U.S. Army Psychological Operations Assessment and Selection (POAS), joins us in a conversation about how to best prepare for the mental and physical journey. O.C. answers the multitude of questions from Derek and Ash, including: What is POAS? Is it physically demanding? How is it different from Special Forces Assessment and Selection? What are we looking for in candidates? What are the best ways to prepare?MAJ Ashley "Ash" Holzmann is an experienced Psychological Operations Officer serving in the 1st Special Warfare Training Group at the United States Army Special Warfare Center and School. SGM Derek Riley is one of the most experienced Civil Affairs Noncommissioned Officers in the Army Special Operations Regiment. He has incredible deployment experience and serves the Proponency at the United States Army Special Warfare Center and School. Would you like to know more?View the Ghosts in the Machine PSYOP Recruiting Videohttps://www.youtube.com/watch?v=VA4e0NqyYMw OrCheck out this official Go ARMY SOF video about some of the experiences of becoming PSYOP (featuring co-host, Ash).https://www.youtube.com/watch?v=5aJgotD2mfI ARSOF CORE ATTRIBUTESIntegrity. Being trustworthy and honest, acting honorably, and adhering to ethical standards.Courage. Acting on own convictions despite consequences; is willing to sacrifice for a more significant cause; not paralyzed by fear of failure.Perseverance. Working toward an end; has commitment; physical or mental resolve; motivated; gives effort to the cause; does not quit.Personal Responsibility. Being self-motivated and an autonomous self-starter, he anticipates tasks and acts accordingly, taking accountability for his actions.Professionalism. Behaving as a standard-bearer for the regiment, he has a professional image including a level of maturity and judgment mixed with confidence and humility; he forms sound opinions and makes their own decisions, stands behind his sensible choices based on his experiences.Adaptability. Possessing the ability to maintain composure while responding to or adjusting one's thinking and actions to fit a changing environment; the ability to think and solve problems in unconventional ways; the ability to recognize, understand, and navigate within multiple social networks; the ability to proactively shape the environment or circumstances in anticipation of desired outcomes.Team Player. Possesses the ability to work on a team for a greater purpose than himself; dependable and loyal; works selflessly with a sense of duty; respects others and recognizes diversity.Capability. Maintaining physical fitness, including strength and agility; has operational knowledge; can plan and communicate effectively. Army Special Operations Recruiting:SOF Recruiting Page (soc.mil)https://www.soc.mil/USASOCHQ/recruiting.html GoArmySOF PSYOP Site:GO PSYOPhttps://www.goarmysof.army.mil/PO/ The Official Podcast of the United States Army Special Warfare Center and School!USAJFKSWCS selects and trains all Army Special Forces, Civil Affairs, and Psychological Operations soldiers. Please visit our website at: https://www.swcs.milBe sure to check us out and follow us at:https://www.facebook.com/jfkcenterandschoolhttps://www.instagram.com/u.s.armyswcs/https://www.youtube.com/c/USAJFKSWCS/videosPlease like, subscribe, and leave a review! And if you enjoyed this, become a member of the underground by sharing with at least one other person. Word-of-mouth is how movements like this spread.

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the Boomer Briefing Podcast, Sandra Wiley, President at Boomer Consulting has a quick discussion on CAAS. She gives us several important components of an exceptional CAAS and how it will improve our firm's strategies.    Sandra Wiley on Social Media: Twitter: @sandrawiley LinkedIn: @sandrawiley Look out for new episodes every Tuesday, involving The Boomer Advantage 5 Pillars of a Successful Firm: leadership, process, technology, talent, and growth. For more information about Boomer Consulting, visit boomer.com    

The end of Ransomware? You may have seen some news lately about the US government working with other governments to ban ransomware payments. Well, I'm not so sure it will stop ransomware but it is an interesting topic and something we should discuss. Banning ransomware; what impact would it have? Government bans on ransomware payments will change how MSPs "manage" those clients Private sector should pay attention     Can MSPs be more proactive? I read an article who's headline talked about MSPs being more "proactive" with their customers. It occurred to me that this type of guidance is not aimed at MSPs, but instead at break/fix companies. Which begs the question, why include MSP in the title at all? And there lies the problem. These articles cannot distinguish between MSP and non-MSP. Reactive IT providers…there are expectations you must meet when joining the ranks of the professional MSP Being more proactive means being an MSP; that's the point! You can't be a little proactive; it's either all in or nothing at all   You can't "resell" compliance   vCIO or CaaS offerings depend on your familiarity in speaking the MSP compliance language. We are talking to a lot of MSPs today who look at compliance in a way that is very short sighted and not what will make a competitive difference in the MSP organization over the long run.   What does it mean to "speak MSP compliance?" Understand compliance frameworks which matter to your customers Understand the role your MSP organization plays in customer compliance Reselling a GRC tool does not make you a compliance expert

Join John Yeager and Jon Sykora, Partner Enablement Director at Trintech, in this episode of our CAAS Matters series. Together, they dive into the complexities of the close and consolidation processes, uncovering best practices and exploring the implementation of a cutting-edge solution like Adra by Trintech. Don't miss out on future episodes, stay tuned!

There is no recession in managed services You may be watching the economic news out there and thinking to yourself, how will this impact my managed services business. It's a good question to ask.   Economic indicators seem to be pointing to some form of recession or slowdown (some call it a soft landing) in the near future. For all we know we might already be in a recession. But, does a recession mean MSPs are going to be hit as well? Not if the past is any indicator. Historical recessions impact on MSPs Gartner IT spending projections looking really good How to prepare for economic downturns Managed services (including security) should be a significant shelter from any storm vCISO, vCIO, CaaS offerings will strengthen any managed services practice   Should MSPs be concerned about job loss to AI? Ever since ChatGPT launched many articles have been written about AI causing massive job loss in the future. While I would agree there are industries in dire need of innovation which typically cause large scale job shifts, managed services is not one of them. Job openings in managed services profession still unfilled AI is not going to solve anything close to all the labor shortages facing MSPs AI still needs to be managed (managed AI?) AI should be evaluated as an extension of your MSP workforce, not a replacement of it   Advice for 1 person MSPs There is nothing more exciting (or scary) than being a one person business owner. Managed services, like many other professions, has its share of one person MSP shops. I recently talked to one such MSP who wanted advice on how to grow beyond just himself. Partners Employees Capital Organic (can be tough and take a while to see results)

Are on-premises systems and/or legacy EPM's like Oracle, SAP, Anaplan, Hyperion holding you back from modernizing the office of finance? Hear from Naveed Salman, Managing Director, on why it may be time for a cloud-based software migration, and how OneStream's corporate performance management platform paired with Whitley Penn's Data Analytics & Transformation Solutions can help. Tune in to learn more and click here to register for our webinar on December 12, 2023. 

In this episode of our CAAS Matters series, John Yeager is joined by John Russo from Sage Intacct. The two discuss business insights into CAAS practices, benefits of cloud technology, and how Sage Intacct can automate general ledge accounting. Tune in and be on the lookout for more episodes in this series.

Tune into this episode of our WP Educates Nonprofit Series as Irfan Dossani, Natasha Klebba and Emily Landry discuss frequently asked questions as it relates to Client Accounting & Advisory Services in the Nonprofit space.Looking to continue the conversation? Connect with Danielle Reynolds, Business Development Manager by clicking here. 

In this episode of our CAAS Matters series, join John Yeager as he sits down with Naveed Salman, Managing Director of our Data Analytics & Transformation Solutions service. Together, they delve into the benefits of embracing cloud-based solutions, empowering organizations to seamlessly close their books, conduct scenario forecasting, and effortlessly navigate budget cycles, all with remarkable efficiency and integration. Listen in and be on the lookout for future episodes! 

UnitedMasters and Translation CEO Steve Stoute returns to the show, fresh off a new deal with R&B star Brent Faiyaz for a reported $50 million. Brent had his pick at multiple major labels, but chose to stay independent with UnitedMasters.We talk about how independent companies can compete with majors on upfront money, competitive advantages in the music industry, and more.Steve and I also chat about the industry at-large: AI, entrepreneurship, subscription prices and more. Here's what we hit on:2:19 The ups and downs of entrepreneurship 06:11 Building two companies at once10:56 Positioning UnitedMasters in the music distribution space 13:16 Does anyone in music have a moat?15:56 Why Brent Faiyaz chose to sign with UnitedMasters27:33 Should the DSPs raise prices?30:07 Artists and creators becoming mini-media channels 36:58 How NIL (name, image, likeness) is like the independent music business37:19 Is Steve going to strike more NIL deals?45:52 Why every artists needs a Chief Technology Officer54:30 Separating real from hype: blockchain, to web3, to AIListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Steve Stoute, @SteveStouteThis episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fmTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop's biggest players by reading Trapital's free weekly memo. TRANSCRIPT[00:00:00] Steve Stoute: They used to have a moat, but no longer do they have a moat. And I don't think anybody independent music has a moat. I think Distro kid has a lane and TuneCore has a lane, and United masses have a lane. And, you know, others have, certain strengths about them. but, I think the only moat you have is the moat that is a true result of the success that you have. If people choose you and you build a strong business, and you're growing, that's the quote unquote moat. [00:00:27] Dan Runcie Intro: Hey, welcome to the Trapital Podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more who are taking hip hop culture to the next level.[00:00:55] Dan Runcie Guest Intro: Today's episode covered a wide range of topics, but the key thing that's central to it is artist independence, and we're able to sit down with none other than Steve Stoute, who is the founder and CEO of United Masters founder and c e o of translation, and has been working in music and entertainment.For decades now. This is actually his third time on the podcast, and we covered it all. We started the conversation talking about motivations and how you were able to stay consistent as an entrepreneur, given the ups and downs of that lifestyle. Then we talked about translation, United Masters, Artist Independence, a bunch of trends happening right now and how.A company stays through all of the waves of technology waves, whether it's blockchain from a couple years ago to web three to where things are with AI now. Really fun conversation. Steve always brings it in these talks too, so it's a really great listen, hope you enjoy it. Here's our conversation.[00:01:53] Dan Runcie: All right. We're back with the Trapital podcast. Yeah. We got the one and only Steve Stoute here. I think this is your third time on the pod. [00:02:00] Steve Stoute: Really? I thought. I guess I thought it was twice. Thought This was my second time. [00:02:04] Dan Runcie: We did one time. We was at Empire Studio there. Yeah. We did it virtual during the pandemic, and then we got this one.[00:02:11] Steve Stoute: Oh, well, I'm fan of it. very early. You were? Yeah, I was on it very, very early. I think you're a good job. [00:02:18] Dan Runcie: Appreciate that. [00:02:18] Steve Stoute: Thanks for having me back. [00:02:19] Dan Runcie: Thank you. Yeah. These conversations are always good. And I wanna start this one and a place we haven't started others. I feel like we normally dive into the business, but take it a step back.You've been building businesses as an entrepreneur for decades now. How do you stay even keeled? How do you stay consistent with it, just knowing the ups and downs that naturally happen with building businesses? [00:02:42] Steve Stoute: Well, the fact that I appear to be even keeled is a compliment because, I certainly am emotionally attached to the businesses I build.I know there's, you know, the saying, don't be emotional about business, but when I'm building something from an original idea that I have, it's, you birthed the idea. I'm emotionally attached to the success of it, and the organization around it and the perception of it. So, you've been through those tumultuous cycles, so you tend to not chase the highs or chase the lows.and that sounds good. but it is definitely harder to do that when you're emotionally attached than, you know, understanding the theory that you should do that. And I think experience helps a bit, takes the edge off. But yeah, I would say to you, you just, like, for me, I've been able to sustain the energy andsustain through the ups and downs, through, sort of expecting them and not, chasing the highs like that's where the big mistake is when something great happens or a series of great things happen, you know, respecting it, but not chasing it because I believe that that's still not, gonna prevent the tumultuous time from coming. Because [00:03:56] Dan Runcie: I think the tough part with that, and this is something I know I struggle with too, it's tying your own satisfaction, your own esteem at particular points with those highs when things are going well. Yeah. And it's great to say those things, but I know even myself, it's tough to be able to stay even keeled when things are going well. The phone starts ringing more, you start getting more opportunities, more looks for things. Yeah, yeah, [00:04:20] Steve Stoute: Yeah. And it becomes more hectic. And then you have to hire more people. And then that creates another set of problems and responsibilities. And look, building a business isn't easy. I said it, the shop, know that the biggest mistake that I see is the glorification of entrepreneurs like, almond entrepreneurs. So therefore, like, you know, the sacrifice that it requires, to be able to know that failure is imminent or success is imminent that you may have an idea and you can go years without realizing the opportunity and it may go to somebody else. people ask me, how do I do it? And, you know, I'm here in San Francisco, I was, You know, in LA the day before that I was in Miami, the day before that, the day before that I was in LA again, it's like, it just keeps going. And like, you know, not seeing your family an d sacrificing some of the comforts of home or the comforts that you have of a routine, it's also part of the sacrifice. So it's not easy, and you have to really be committed to it. It almost has to be your A plan, your B plan. Your C plan is that plan, like you won't find joy or fulfillment. in doing anything else. At least that's how I feel. [00:05:39] Dan Runcie: Yeah. I think a lot of it's accepting those trade-offs and knowing that you can't do it all. I think I've heard you talk about this on the shop as well, whether it's so-and-so as the birthday party, so-and-so as the this, and yeah, it's great if you can line up and do those things, but you've chosen this life to be able to be in LA, be in Miami, be in New York, and back to back days and Yeah, doing that requires this type of commitment to it and you can't do everything. [00:06:04] Steve Stoute: Yeah. and hiring great people, is part of it. but putting your own personal comfort is certainly not a priority. [00:06:12] Dan Runcie: Yeah, definitely. Interesting you brought up the hiring piece because I think you've definitely built up a reputation as someone that's always operating on 10. So you naturally wanna surround yourself with people that are at that level. What are some of the things that you look for to see, okay, does this person have the edge? Cuz you know you're gonna be running all the time. Can they run with you? [00:06:36] Steve Stoute: it's very hard to, you know, resumes or LinkedIn pages, whatever you use can tell you a lot, but they don't measure resourcefulness or effort, right? So those things do not appear in any aspect of looking at, a person's profile. So I've learned through failure, you know, I may have not, I may have, I have high, I have hired and fired. you know, 3000 plus people, you know, so you learn what are the qualities or what are the questions to ask, to try to help, mitigate that the kind of person you need for your company. It doesn't mean that person's bad. You could have made a bad hire, not because the person's not good, they just don't fit your team. I mean, you see it in the NBA all the time. Players on somebody that was on the Lakers or somewhere else goes to another team and then all of a sudden they do well cuz it's the system, it's the culture, it's the coach. And that's the same thing with employment. Like, you just may be good just not for this company. So understanding what you specifically need versus, oh, this person worked at, so tech high, or they worked at Google, they worked at Airbnb, we want that right? Pulling them into a startup or pulling them into that culture or pulling them into that product not made completely, is completely different, specifically in our case, than what they were doing over there. And not every single job transfers one to one, whether it's the music business, the tech industry, the marketing business. We hire people at translation all the time. They came from Ogilvy. It's like, well, that has nothing to do with us, right? Or they come from Goodbee and you're like, well, that ain't gonna work here, right? Why? Just because the way we are, set up, what they may be used to, the programming that they run versus what we run, they, you know, may not be a great culture fit. And so, knowing that helps mitigate that risk. So knowing who you are, knowing what kind of people respond well to your culture is an important aspect. Not only just the mission statement stuff. Yeah, great, But like really innately knowing it and feeling what works.What are the common attributes of the people that are successful at your company that are more nuanced based and knowing how to identify that in others and what other companies share those values so that people that come from those companies tend to do well at your company.[00:09:05] Dan Runcie: You mentioned how this is a tension point in music in this industry. I think we've seen it from time and time, whether it's the record label side and folks on the creative versus streaming and tech coming in and some of the pushback there. I think you've been able to have a good vantage point with both of these because you have a ad agency and you also have a music distribution service.The talents, the skills needed for one, may not make sense for the other, but they also have a bit of a unique identity there. How is it with that perspective?[00:09:38] Steve Stoute: Difficult, hard. at the onset of starting United Masses, I put translation in united masses under. United Masters, Inc. And understanding that in order to do that, to build a marketplace that has creative or brands on one side and creative and culture and cultural impact and creators on the other side, and building that marketplace takes hiring unique people because we sit at the convergence of culture, technology, and, storytelling. Mm-hmm. So you need people who are prolific at least two of those three things, every single person. And that's the only way you have a shot of getting that convergence to work as one and hiring for that and building organization structures around that probably is the most important thing. That I do every day is understanding where could we be more efficient in that model? What kind of people do we need in order to accelerate that model? How do we scale that model as a result of the talent we have and the talent we need? That is very difficult, and it is probably, it's definitely a top five priority, from the CEO. [00:10:56] Dan Runcie: And I assume as well, part of this is required with the nature of how you've positioned United Masters, right?If you don't have these differentiating factors, if you don't have this tie in to culture or trying to present sync opportunities or things like that, then it could easily be seen as another music distribution service. And that's not what Well,[00:11:17] Steve Stoute: Dan, you've been following the company very closely before you could be, just another distribution company before that became popular, I had this idea with that differentiating factor seven years ago, right?So I knew from the onset that distribution was table stakes. and the building of United Masters with translation and power powering the brand sync opportunities, the influence and type of opportunities, was something that I had the early vision on. So yeah, it's important, but it's not important in response to, oh, all of these, you know, distributors in the market now, so you need to X, Y, Z. I was doing the X, Y, Z before they even had the idea to be in music distribution, to be honest with you. And a lot of these music distribution companies that you see are coming out, are looking at United masses and honestly copying it. Some of it they can't copy. That's fine. some of it they can't copy. It's 20 years of experience in, you know, running record companies and building an advertising business to be able to do this. So you think you can replicate the outcome without replicating the process, which I've never seen actually happen, the theory is right? But to replicate it, to hire the people, to have the credibility in the marketplace to speak to brands and hire the type of people needed to pull us off. Good luck, I do believe, and I am supportive just to add to all of that, great distribution companies that support independent music, that have something to contribute to the independent music movement are welcome and everybody, you know, rises as a result of it. So I'm not necessarily, I don't look at. at these other, distributors as competitors, I look at us as contributing to an industry that's, changing the music business dramatically and if you have something to bring to the table, it's beneficial to all. [00:13:17] Dan Runcie: That makes sense. And I think for United Masters as well, you've been able to have your moat essentially as you've described it. You have the years of experience, you have the ability to connect dots in ways that others don't, and that's led you to land some of the artists you have.You have a recent deal that's been announced with Brent Faz and a long-term partnership there. Can you talk a bit about that deal and how things came together? [00:13:43] Steve Stoute: Well, a moat is a bit of a stretch. I don't know if we have a moat. We have a great business model that certain artists, labels can find use of.[00:13:56] Dan Runcie: Do you think anyone has a moat in this space?[00:13:59] Steve Stoute: No. No. The record companies, the traditional record companies had a moat, when physical distribution was a barrier of entry, right? It's very hard to press up 500,000 CDs or vinyls or whatever it is. and distribute it to 7,000 points of distribution. That's not easy to do for a small, a single individual or a very small business. So that was their mode. They also had a monopoly on radio and, MTV, you know, MTV doesn't matter at all and, for music per se. And, radio matters much less than it used to. for discovery, right? So they used to have a moat but no longer do they have a moat And I don't think anybody independent music has a moat. I think Distro kid has a lane and TuneCore has a lane, and United masses have a lane. And, you know, others have, certain strengths about them. but, I think the only moat you have is the moat that is a true result of the success that you have. If people choose you and you build a strong business, and you're growing, that's the quote unquote moat. but other than that, I don't think anyone has, a clear defining advantage that no one else can replicate, right? A nd just because we have the brand stuff doesn't mean that that's the, you know, I wanna believe that's very important to the artists. But somebody else may have another thing that is if marketed well and that's what they think their advantages. I don't have the ultimate advantage cuz you know, brands and brand partnerships in sync may not necessarily be what you find most valuable. It could be a distribution company that creates and manufacturer's merch and you're like, oh shit, that's the one I want. Mm-hmm. Right. So I don't, wanna say that specifically. We have that. [00:15:56] Dan Runcie: That's fair. I do think that that mentality is part of the differentiating that I think is lost in music overall to some extent, because I think that you have few record labels that truly have unique brands. I think you have few music streaming services that have unique brands, and when you have something, it's clearer to be able to say, who is this for? Who is this not for, right? And clearly, I assume you were able to do some of that with Brent Faz and that partnership. He saw something with how you all do business and said, okay, this is for me.[00:16:32] Steve Stoute: Yeah, Well, Brent is a very, very unique talent. I obviously he wants to be with something that. A company, distributor, or partner that represents values that are there to him. So creativity is extremely important to him. The fact that we do have translation really matters in that instance cuz brand partnerships is something that he holds near and dear to him. He also was very respectful of, my, you know, reputation and what I've accomplished and chose that over others who, you know, was offering more money but didn't have the, same values that he had or shared values he didn't share their values. He was very particular about that everyone who knows him knows that, he's high taste. So he wanted to be with, you know, a brand, a distributor, a partner that was, had a sense of premiumness to it. That was important to him. So I think the combination of those three things and, you know, just our chemistry, his manager Ty, is also a fantastic, really intelligent, guy who I've developed a great relationship and a lot of respect for, also played a very significant role in this partnership. And we're gonna do great things together. I knew this day would come, I knew where so much respect for guys, like maybe maybe for Toby, right? Toby Nii, who, I keep screwing up his name and he keeps making fun of me screwing up. His name is actually part of his name now. When I say it. But, I have so much respect for him and fat because we've done so well together and, they've committed to us and we've committed to them. And it was a proof point that an independent artist can be successful, can be, you know, a global brand. And I directly tie the work that we've done with Toby and, and others. And others. He just comes to mind. I spent a lot of time with him for why Brett chose us. Brett chose us. and now you got Brett who sold out his tour in three days around the world and shit. That kind of star deciding to stay independent, not go with a major label. And they offered him everything, all the money in the world. And I knew that trend is gonna happen. That's gonna happen, man. You're gonna start seeing this happen all the time, like, you know, the one moat, again, back to the legacy labels that they have, is that because they own your masters, when your contract is up, what they do, their, their thing is start to give you back the shit they took from you, right? So now you leave, you finish your 8, 5, 7 album commitment, whatever it is, right? And it's no longer can they give you any more money to stay. So they go, we'll give you back album one. And you're like, I'll stay on Sony because now Album one reverts I'll stay on Universal cause album one reverts. So they stay stuck in the system because all they do is now give you back what you shouldn't have never given actually, or they never should have taken. So they hold you cuz you're tethered to that, right? And no matter what, an independent distributor can't give you your first album that you wrote, because you never had in the first place. You never, you know, so you never had it in the first place, however. So that's the moat that they have with legacy acts that will stay. So it'll be hard for legacy acts to leave when they can give you back that kind of stuff. But the new artists who are building their careers are considering independent distributors such as myself or others, at the same consideration set as they're considering a label. If you can give 'em money and you can provide them services, look man, you know, people talk about like, oh, these labels have a service. We picked up our systems. We distributed a song, from a great, great young artist, good man, superstar Pride outta Mississippi has a song called painting Pictures. The song was released in October. The The song moves like this, my building, just, I don't know, 3000 streams a day or something like that. and then all of a sudden, on February 6th, it goes from 3000 to 9,000 or something like that. Our systems catch it, right? We're looking for the second derivative.We're measuring acceleration. Boom. We find it, Two or three days later, other labels. It goes from 9,000 to 27,000, and then five days later it's compounded to fucking 400,000 streams, something in a day. It's crazy. But we already have identified it. all the labels are offering the money, three and a half million, 4 million, this, that, and the third.He chose to stay with United Masters. Everybody said, well, they can't get you this. They can't do that. Songs gonna be number one at radio. It's not like they have an advantage anymore, you know what I'm saying? It's like, it's not even like a problem. It's Mm-hmm. nothmm. if it was like a heavy lift, the artist made a great song. We gotta work it at radio. There's a formula to that money is part of that formula, right? And we can do it. it. Somebody can't do it better than us. Universal can't do it better than us. They don't like for artists to think that, right? They would like the perception of that to be true, but it's not the real marketing is coming out of, you know, the artists themselves and your relationships with Apple and Spotify and other distributors and YouTube, and we have the same relationships they have. So the new artists know that. They don't see, the only thing the record company can really give them that they believe they can get, that they can't get an independent is money. And I hope the Brett Fires deal just shows that we have money too. It's like, [00:22:18] Dan Runcie: How big is that money difference? Because I think that's the one thing that people do. [00:22:21] Steve Stoute: It's getting smaller and smaller as the record companies are losing. They're letting people go. their margins are getting smaller and smaller. They're firing a lot of people. don't know if no one talks about this. this, but they're not running around writing those big ass checks like they used to anymore. They Hell no. no. No, no, no, no, no, no. [00:22:41] Dan Runcie: Because I think people will look at a deal like the one that Drake did last year. Yeah. For instance. And they're, say the Ruter mal is somewhere 300, 400 [00:22:50] Steve Stoute: It was more than that. Much more than that. But that's different. They have Drake's, remember what I told you, they got Drake's masters, right? That's different than an artist starting from Drake releasing the first. song with Trey songs. All right, whatever. When he started his career, like if Drake released a song today that Drake considers an independent music company, at the same rate that he, looks at a major label cuz the major label can't say anything to him today that will make him believe outside of money that they have an advantage. [00:23:25] Dan Runcie: This topic too, reminds me of something similar because we're talking about the record labels and the streaming service as well, who's bringing in money, and there's all this debate right now around pricing for these services. The record labels want those prices higher. The streaming for songs? Oh no, for the monthly subscription that customers pay.[00:23:45] Steve Stoute: Oh, oh, okay. [00:23:46] Dan Runcie: Yeah, yeah. So they want the hire, the streaming services, well, a few of them still want to keep them as low as possible, but we're seeing things trending in that direction. You owning a music distribution service, relying on that streaming revenue as well, where do you take, what's your take right now on pricing on the consumer side and Yeah, [00:24:08] Steve Stoute: A few things there. Number one, the record companies had the opportunity when they held all of the leverage. To control pricing, to control pricing for the customer, as well as the price per stream. All these things were set up at a time when the record companies, you know, got big advances from Apple, you know, got ownership in Spotify, so they were cool with whatever was going on. As they're starting to lose market share now they need to go find growth, and the only way to find growth is go to the streaming services and say, charge more money so we can make more money. But the problem is that if the artist got the lion share the money, rather than the label getting the lion share the money, the current pricing model will work really well. The artists, if they were independent and they were receiving 80% of the money that came from streaming, and it went to each individual artist, they'd be fine with it. They'd be making a lot more money than they're making right now. The independent artists are making a fortune of money. Go ask russ. Go ask Toby. Go ask Brent what he's done for so many years. Why he stays independent, because they've really received the lion share the money. The record companies have bloated overhead, whether it be office space, employees and salaries of their CEOs and shit like that, and whether they're public or or not. In the case of universal, it's public. They need to show growth, and they're losing margin on how much money they're making per album or release, And the only way to find growth, real growth is the diversify of their business, which they haven't been so good at. There's not that many entrepreneurs insider, a record companies. Jimmy Iovine was one. Dr., Jay-Z was another, but there's not that many. You don't see that many. I'm not making this up. So you're talking about CEOs who were fat and happy, now all of a sudden have to innovate and they don't have a person that can make beats by Drake. They don't have a person who's gonna create the next thing.So now they gotta go to apple and Spotify and squeeze more. The problem is their leverage with Apple and Spotify have sort of, gone in the other direction. They don't have as much leverage as they had seven years ago, eight years ago, 10 years ago. ago. So that's the landscape. I the artists should get paid more money. That's we built our model to do, make sure the artists get paid more money and have great partnerships with, the platforms. And that's how I see it right now. yeah. So to answer your question on pricing, whether or not Spotify or Apple should charge more, I mean yeah. If they're gonna continue to grow so that you don't wanna price it so that people start canceling subscriptions, right? You gotta price it right so that it keeps growing. Cuz the more they grow, the more the pot of money grows. But before I get to even worrying about what they're charging, I need to worry about the artists are getting the lion share of revenue, and that's what we, stand for United Masses, and that's what we've been able to accomplish today. Okay. [00:27:33] Dan Runcie: And at least for the artists that are part of United Masters, they don't have the rights holder relationships that the signed artists do on the record label. So that side doesn't necessarily affect them as much. I think you definitely addressed that piece of it. I think the other side of it is looking at streaming prices on all the video services and how Netflix and all these other services have definitely expanded beyond their 9 99 price point.And then for you all as a business, knowing that a company like Spotify, which does have lower churn than a lot of those other companies as well, if prices were to increase 10%, that's 10% more revenue, at least for the streaming revenue side of the business. For a company like United Masters given the cut you have [00:28:16] Steve Stoute: Again, yes. and at some point you can raise the price to the point where somebody says, you know what? I'd rather not do that. I'd rather have an not that service. I'd rather listen to it free on YouTube, or I'd rather deal with ads. It costs too much. I don't know what that price is, but there's absolutely a point of diminishing return and setting any price. You gotta just know what that price is. So rather than me sit here and go, yeah, they should raise prices, which I could easily say, cuz it's beneficial to me. I want them to raise prices and continue to grow. Cuz as that pot grows, there's more money to be distributed. If they price it wrong, it hurts us. That's my only point. [00:28:59] Dan Runcie: That's fair. I get that. This topic as well, reminds me of another thing that I wanted to chat with you about. [00:29:07] Steve Stoute: We're talking about, reminds you of something else. That's great. That's how you write, you write like that, you find all these, comparisons, to different business models. in fact, you know, that's why I'm a fan of what you guys do of what you do. but it's funny when you say it, actually, reminds me of[00:29:22] Dan Runcie: That's funny. That's funny. I was actually gonna say, this isn't a random reminding, this is actually something you had said in that episode of the shop. I think it was the last one you did. You were, I think Drusky was on there. A fewer folks were on there. Yeah. You were talking about dollars that were moving from traditional tv Yeah. And going towards creators. Yeah. And how much of an opportunity that is. And I know you, with the business you have with translation, a lot of your work has been focused on doing these traditional TV partnerships, whether it's with a State Farm or some of the other clients you have.I'm curious to hear how this type of transition impacts your work and what opportunities you see and how you may have be thinking about the future on that side. [00:30:07] Steve Stoute: So the media buying companies, people who buy media for brands are seeing and advising that television ratings outside of sports are going in the wronging direction and advising to put that money more into digital channels that are primarily driven by creators. The creators have deep connections with their fans. The creators can create a network effect. So you can hire, you know, 50 creators who who have deep impact in different regions, communities, and you can buy against it. and sort of create marketplace momentum around a movement, a brand, a product, whatever it may be. My question toski is, this thing is shifting in your direction or what are you doing to prepare for it? I said something so long ago on, on my man Swae. I said that that artists are going to become mini media channels. I said this six years ago, mini media channels. If you look at the artists and you look at them like what cable channels were, you watch ESPN, they have an audience, you watch Turner, they have an audience, you watch Discovery, they have an audience. The artists, the influencers are gonna be exactly like those with obviously much smaller audiences, but the relationship between the artists and the audience or the influence in the audience is where the media money is going. ESP N, Turner and Discovery are prepared for that. that. Their organizations are set up for it. They stay on brand so that when the money comes their way, the brand knows, whoever's spending money against it knows exactly what they're getting and the kind of audience that they have. What What are the creators doing to be prepared for that movement of revenue coming to them? How are they set up for that? Because in the beginning it starts to look like, oh shit, this is all found money. But I'm saying, this is not just found money. This is the new industry. [00:32:23] Dan Runcie: Is there anyone that you see that's doing a good job of this right now? Or any creators that are ready for this moment [00:32:29] Steve Stoute: there's so There's so many of them. A lot of YouTube creators are doing it. You know, mr. Beast disguise, I mean, you know, the names. They all, you know, have created, you know, products that create lines around the block. I mean, you know, you don't look at it this way anymore because, she's transcended what you first seen her as. But Kim Kardashian is that she's the ultimate influencer. She's the influencer's influencer, right? Right. And she's built billions of dollars of business as a result of using her culture, her influence. that started with Instagram and social media. So like yeah, we've seen a lot of people do it, right? The musicians are now starting to do it right, because they're starting to realize Rihanna and Fenty. And others are copying or copying or seeing that, look, the streaming business is great and touring is great, but my impact, my movement, because of my digital footprint can allow me the opportunity to sell other higher margin items, like beauty products like lingerie, like footwear. So understanding your influence, whether you're a musician or personality and who your audience is creating opportunities for a lot of money to be made. [00:33:50] Dan Runcie: And how does that shape the type of work that translation will continue to do in the future working with creators? [00:33:58] Steve Stoute: Well, our number one responsibility at translation is to be lockstep with culture and lockstep in real lockstep. So as we help provide solutions for brands, creative, strategic solutions, We understand that what I just said about where this business is going and the influences and their impact that they have, we're very fluent at that. So it doesn't impact us in a way that says, oh, now we have to change our business as a result of this. We just create in these new landscapes, right? Like, it doesn't impact us at all. In fact, it hinders. The more bigger traditional agencies who have not even wrapped their brain around diversity culture, they're still running an old playbook. This new thing, they hope goes away, but we've seen this over and over again, right? It's the dilemma that happens, the innovation dilemma that takes place and whether you do it yourself or you get disrupted by somebody else. if you hold on to what you've done, you'll be disrupted. When we built translation, we built it under the manifesto of translating culture for Fortune 500 companies. And translating always needs to happen. It's why I came up with the name, everything needs to be translated, right? So the fact that tr culture needs to be translated and because it's translated and it changes, you have to be clear and understanding of it. I talk about that all of a sudden, the speed of culture, the speed in which, you know, someone can become an overnight success. Like there's a tape, a footage. You should run it, in this spot and I'll send it to you. Where Lil Nas X, goes on, he eats a piece of pizza January, 2019. He's eating a piece of pizza on Instagram. And He's like, yo, this is Nas X I got 1000 plus followers on spotify. I got 3000 on Instagram, you know, a couple, you know, thousand views on YouTube, but I think Old town Road is gonna be a hit. and I'll see you guys a year from now, literally a year to the day he has on a white fucking mink eating pizza. And he is like, you know, it's little Nas x 30 million on spotify, da da, da. And that's no different than skims disrupting spanks in a year. Like that's no different than other. Everybody is ready for the, that's the speed of culture and it's fast. It'll never be this slow again. Like that's a fact. So being a brand of an agency, a creative company, a influencer or whatever you are, if you are not aware, prepared, built for that speed, you will get left.[00:36:59] Dan Runcie: The other area that's move in just as fast, probably even faster is NIL and everything happening there with [00:37:06] Steve Stoute: This you of NIL? You were gonna say that, that reminds me of NIL deals. Oh shit. How the fuck did he do that? That reminds me of a great piece of pizza. I just had Steve again, NIL deals. Go ahead. Yeah. Yeah. [00:37:19] Dan Runcie: And I think we've seen a lot of fast movement there. Yes, we have. You've definitely probably see plenty of opportunities cuz I think the space is very unregulated. There's random things happening. [00:37:32] Steve Stoute: Yeah. And yeah, you should go look at, just so that you properly, as you definitely, know my work and have been, very much appreciative of my contribution. I did a documentary at LeBron James called student athlete that came out five years ago. You should look at that. You should play clips of it. We followed four athletes over a year that were high school, that were college athletes. One of 'em got injured and fucking, like, had to sleep in his car because you know, you are a D one athlete, you get injured, you don't make it to the pros. You don't get any fucking health insurance anymore. They fucking cut you. That's the end of it. Right. So you're playing for this lottery ticket and you don't get shit. And the fact that these student athletes don't get a chance to actually get a great education because they have fucking practice every day or games on Friday or traveling to get to a game all over the place. But the school benefits from all of the advertising dollars. And all of the conference dollars was something that we put a highlight on and it was really, making it and seeing these stories. You felt like this is of modern day slavery. Mm-hmm. So NIL deals the Wild, wild west, the transfer portal as well. So you had NIL deals and the transfer portal happening at the same time. What is this doing? This reminds me of the independent music business, because now these student athletes really now are independent business people. They can change schools with less friction than they could have five years ago, 10 years ago. Forget it. you change schools, you had to sit outta here. You couldn't do this, you couldn't do that. By the time you could play, you know, you lost a step or you weren't the same, or you were too far removed from the game, whatever it may be. So the hindrance of that made you stay at the school and not go through that problem. That was the way they kept you. Well, it's certainly not fair that the football in which you have to stay three years, right? And basketball pay for 90% of all of the other scholarships That the fucking sports program had. And yet these guys don't get any money. It is not right, you know, think about players getting thrown out of bowl games because they got tattoos, free. It's crazy. So I'm all for NIL deals and I'm happy, it's the wild, wild west. And I like the fact that there's a guy or girl on campus make making $2 million a year balling in a fucking Porsche Bentley or investing his or her money, whatever they're doing, helping their family. I'm happy for the fact that they are getting a chance to monetize their impact beyond a scholarship, that is fantastic, but definitely a education that is not the same because they're practicing the amount of time they're practicing and traveling. The way they're traveling, this is the least that they can do is get paid for their services. And the NCAA got away with a lot for a very very long time. You should look at that. Look, when the student athlete, it's a bylaw, right? that actually became a thing and why it was set up that way and what it means and the implications of it. It was a way to hog, tie or build a moat so that these kids would never leave. As college sports grew and the money grew, all of a sudden it became, these assets, right? Became really lucrative. These conferences became very lucrative, you know, hundreds of millions of dollars in TV deals. I'm happy for it. In fact, we represent the Big 12 and, shout out to my man, Brett, who now runs the Big 12. He came from running the Brooklyn Nets. He, I worked with him when he moved the Nets from New Jersey to Brooklyn. Then he went over to run a aspect of Roc Nation and now he runs the Big 12. He's the future of collegiate sports cuz he understands the music industry and the brand building industry. He understands the business of running sports team, the nets, the arena, the Barclays, bringing in talent to fill that arena pricing, dynamic pricing, media deals. He did it all. And now he's taken that combination of skills to Big 12 and he's once NIL deals. In fact, that's his competitive advantage because none of those guys who run all those other conferences, they're all like, shit, we gotta give these NIL deals. The students are gonna do X, Y, Z in this transfer portal. What are we gonna do? Brett's? Like, this is what I've been doing my whole career. I can't wait to set up NIL programs, bring brands in, you know, treat these students athletes like the same way we treated artists in my previous career. it's dope and, it's way, way, overdue. This reminds you of, [00:42:46] Dan Runcie: Didn't remind me of something, but I was gonna ask you, is this an area that you would work more directly in through translation, through the agency, working with the [00:42:54] Steve Stoute: Yeah. I mean, yes. Look, it's not like, again, we represent the Big 12, so our contribution to that, is adjacent to a lot of that kind of stuff, you know, there is an opportunity to set up a. a division that works specifically on NIL deals. I think it's much more, urgent that the CAAs do and the UTAs and the WMEs have that because their brokers of that kind of stuff. Where they have talent and they brands and they put 'em together, we do that for our clients. We don't do that as a industry trade. We don't just like connect random brands with, you know, artists unless we are, or athletes, unless we are doing much more immersive experiences and creative for those brands. But, you know, I'm happy we represent Beats. We did the, Beats deal with Bronny, then we did the commercial with Bronny and his dad with LeBron and like I love that. I love it. Not only for that story, but the fact that again, this 17 year old kid signed a deal with Beats. And we can actually market that and advertise that as, without him losing eligibility or whatever the fuck these guys were coming up with is dope.[00:44:07] Dan Runcie: Right. Especially given that everyone was gonna make money off of his name. So I'm glad he can do it himself. [00:44:12] Steve Stoute: Of course, like, you speak to Jalen Rose about this like when they're at Michigan man, the Fab 5 and these guys, [00:44:18] Dan Runcie: Oh, that was bad. [00:44:19] Steve Stoute: That's terrible man. Selling jerseys with their name on it and these guys. like, everybody's looking at investigating the, what they did and what did Webber do and what he did to try to feed his family. You can't even afford to get your family to come see you play. Mm-hmm mm-hmm. Well of course corruption's gonna be in it. You mean, I can't eat? I have a scholarship though. And my parents can't even come see me play cuz we can't afford it. You don't think that's gonna lead to corruption? What are you crazy?[00:44:47] Dan Runcie: It's this weird juxtaposition where I think either, Webber or Rose talked about this in that documentary [00:44:52] Steve Stoute: It's the coach by the way.Yeah. Gets paid $10 million, in most, towns or cities in America, the highest paid employee of that city, or town is the coach of the football team. Yep. Or the basketball team. They're the highest earning person in the entire city. [00:45:09] Dan Runcie: Yeah. They save at the state level too for the Colleges [00:45:12] Steve Stoute: Then they get deals with Nike and the coach makes the player wear Nikes or Reebok or whatever it is, the coach makes that decision. Everyone's making money except the student themselves, but they're getting a scholarship. [00:45:27] Dan Runcie: Right, it's crazy [00:45:28] Steve Stoute: And definitely an education with an asterisk next to it.Isn't that fair? Are you fucking outta your mind? [00:45:35] Dan Runcie: It's crazy. It's crazy. I'm glad this is happening and I'm glad we're seeing this shift. [00:45:41] Steve Stoute: Yo, pull up student athlete. When you do this, I'm you the edit right now. I'm gonna send you the Lil NAS thing and the student athlete thing. Oh yeah. We'll throw it in there. Put it in. That's why we're doing video. video. [00:45:52] Dan Runcie: Yeah, no. That's why we, no, this will be good. And then we have the clips and everything. Yeah. Shifting gears, last time you were on, you talked about chief technology officers and why artists need to have tech side folks on their platform. Yeah, [00:46:06] Steve Stoute: Yeah, brother. [00:46:07] Dan Runcie: Yeah, How have you seen this develop the past couple years since? [00:46:10] Steve Stoute: I haven't, the artists that obviously have the foundational truth is as technology is becoming much more important in content and video services, every artist needs a chief technology officer. That's the foundational truth. The practical reality is that that's not gonna be the case, which is the opportunity for platforms like ours to be extremely useful in providing tools, intelligence, information that is allows the artist, the influencer to take action in a very user-friendly way to help grow their career. So essentially, we wanna be the Chief Technology Officer as a platform for all of these artists. I believe that to be true. In fact, in building our platform, the remit to my engineers is that, that we have to anticipate what the artist's needs are. And build that for them. We're it for a community of artists. We're not building it to best interface with Apple or Spotify or YouTube. That's one part of it. 80% of it is what do you, I say all the time, man, I'm about to put my name in the system. I'm about to upload my first song. That experience. If I nail this, I'm gonna change the life for me and my mama. I'm gonna become my dreams. I'm gonna be able to quit this bullshit job and really live out what my talents are when I hit this button and upload this song. That's how they feel. to build a technology that's empathetic to that, and then as they continue to grow, make sure that they have the tools and they need information in order to do their thing. That's what I tell each and every engineer that comes into my company. [00:48:17] Dan Runcie: That trajectory makes sense because if you're starting out, you're a dependent, you're not gonna have the resources to hire someone to pay them 1 50, 200 a year, whatever it is to be a CTO on staff. Yeah. How could you leverage the partnerships you have? Maybe if you get to a certain point, you could have someone internally. [00:48:35] Steve Stoute: Of course. Of course, you know drake and, you know Beyonce and Pharrell and they have a version of a chief technology officer, somebody who, their interaction with technology is seamless and smooth and they understand it and they have relationships and, you know, they could speak with the tech leaders and be able to find the value and where the integration and partnerships can best take form. Up until you get to that point, we should be the platform to provide that for you at scale[00:49:08] Dan Runcie: Artists as well. This is also valuable because there's so many new things that are always coming. Obviously I talk about them often in capital. You're evaluating themself for your own business, whether it's a couple years ago, whether or not we should be building something on the blockchain.A couple years after that, should we be involved with Web 3? Should we have NFTs and 2023? AI is the big thing. [00:49:33] Steve Stoute: Can I talk to you about that? [00:49:34] Dan Runcie: Yeah, [00:49:35] Steve Stoute: But go ahead, ask the question. I'll get into it.[00:49:37] Dan Runcie: Yeah, so I was gonna ask twofold how you look at it for yourself with the businesses and then also the value add and advice you give to artists that are considering this.[00:49:46] Steve Stoute: Yeah, So let's, I take a step back for a second. Whether 20 years ago as technology, you know, sort of more consumer facing technology 30 years ago has been, is taking shape into, is taking shape. The popularity of code or the popularity of, you know, technology outside of just the internet itself. It wasn't immediate frenzy around it. It didn't, like, it was just happening. It wasn't like front and set of the media. And I think part of it is like there weren't that many day traders like Uber drivers are traders and school teachers trade everybody's trading stocks. So now that you've built applications that allow people to day trade and everybody could be a stock analyst themselves, the technology has gotten a lot of media attention and a lot of that media attention I do believe has escalated the fact that it becomes top of mind. But yet the application of that technology may be premature. Agreed. So every with the metaverse, oh my God, everybody are you doing in the Metaverse? We're in the Metaverse. We're in the Metaverse. You in the Metaverse. What is the Metaverse? Is Fortnite the Metaverse? That's not the Metaverse, the Oculus is the Metaverse. No, that's not the Metaverse is gaming in general. The Metaverse. Well, whatever. But before we could even get to that, NFTs come, well fuck the Metaverse. It's the NFTs. Well, the NFT, you got a NFT. You got a What's your character? What's your character? Who you got a character? What's your character? What's your vetas? don't have a character. Let me see your crypto wallet. What's in your crypto wallet? What's in your crypto wallet? What's in your crypto? Okay, now we just went to the Oh shit. Fucking AI. you use chatGPT. How we gonna, it's like, yo, bro, could we just chill out? Stop. and the media writes it and then everybody just runs around. Thinking that they need to be prolific and like force themselves to find the application. cuz they don't wanna be left out like, let these things find, use cases that stick and therefore the products and the applications that come out of it will then take hold. But like for you to just run to crypto wallets and metaverses and ai and the, it's like, it is so overblown. And what I was telling my team about is what happens is like take crypto, like the media is incentivized to write it all the way up, right? write it all way. You gotta get this, you gotta get this, you gotta get this. They write it all the way up and then as soon as the shit melts, they fucking write it all the way down. So they still win because they fucking made everybody feel like it was important. And then, They start shitting on it and everybody has to read that because they wanna know why they're shitting on it. And then while they're shitting on it, they fix the next thing. Metaverse da da da it's like, it's funny to me cuz I could it's obvious actually. It's funny because it's obvious, but yet people sort of work themselves up, like, you know, I deal with CMOs all the time. They're like, you know, what are we gonna do in the metaverse 18 months ago? They don't even fucking bring it up anymore. Right? Why were you bringing it up 18 months ago? Cause you read it in the New York Times because it was on some news channel and you don't even bring it up anymore. [00:53:08] Dan Runcie: The dialogue around this heightened into the fomo. Everyone has the fear of missing out on all this.[00:53:14] Steve Stoute: Not me. I think I don't have any FOMO on shit that's not real. And I'm not saying it's not real, I'm saying until it has practical applications that affect my life or my business really.[00:53:29] Dan Runcie: How do you determine what that is?[00:53:32] Steve Stoute: I don't know, Talent? testing, I don't know, like that kind of thing. [00:53:39] Dan Runcie: It's interesting, right? Because I feel like we could go back to two years ago, and I remember, I think that was around the time that NFTs were having their craze and artists could've been like, oh, well, what if we could release a N F T on United Masters or something like that?Yeah. Or what if we could do this? And it's one of those things, in hindsight, of course the right answer is, yeah, that I don't think we need to do that. [00:54:01] Steve Stoute: Let's stay the you ask anybody who worked with me, I never, ever bought that that bullshit. I'm like, look, until that young kid, that 17 year old kid, 16 year old kid in Atlanta, Fort Lauderdale, los Angeles, is me that they're willing or want to buy an album as an NFT. I am not gonna allow Discord chatter to say that's where my business is doing.[00:54:30] Dan Runcie: I think that's a good example here, because so much of the chatter around this stuff is hyped up by people that are in it. People that were buying NFTs or music related NFTs or things like that were people that were talking about this on the regular, on Discord and Twitter, but it's not the 14 year old [00:54:48] Steve Stoute: guy, you know?and he's my man. But, he owns, Royal. [00:54:51] Dan Runcie: Oh, BLA? [00:54:52] Steve Stoute: BLA, you know, right? You know he put out an album, right. right. You know? Mm-hmm. Oh [00:54:55] Dan Runcie: yeah, I remember that [00:54:56] Steve Stoute: Remember 11 Million in that, right? DJ [00:54:59] Dan Runcie: and then Naz had done something on Royal a couple months later. [00:55:02] Steve Stoute: Right. But you so very smart, very, very smart. Made $11 million on an album. Everybody was like, that's the example. NFTs the whole thing. When you ask people, like regular fans who are fans of DJs that listen to EDM music and you say, you know that album blah da da da, they don't even know what you're talking about. That album that did that was purchased primarily by people that was in that business, the Discord community. It wasn't the general music community that bought it or even was aware of it. It was the people in that community. That's fine, that's fine. That's good for him. It's good for that community. Perfect. But to try to say that that applies to every, the industry at large now, and now the 16 year old kid in Atlanta, Miami, Chicago, whatever, is gonna now want that. That's not the right idea. And you know, it didn't require testing and learning for that. You could just do the work on it, do the math on it. Now there's aspects of the NFT, the blockchain technology, I think is very important, for payments. Yeah. So, I see that application, everything has an application. It's like AI is gonna, is fantastic. NFTs and crypto, and all of its fan the metaverse Fantastic. I just think this accelerated frenzy and FOMO sometimes get you to lose focus on what about it is really important to your business. And what I learned in the frenzy of the NFT marketplace or Web 3 was. The value of blockchain to payments. Payments in the music industry are very difficult because you have many people contributing to a song and, the rights holders need to have something that bound them right on these digital forever. Right. Until they decide to change it. And the blockchain does really good with those agreements in being able to put, you know, 17 people writing one song, whether it be a sample or just original writers, whatever it may be, and allow them to have these digital contracts that make sure everybody gets paid fairly precisely automatically. That part of it I like, I mean, for my, business, I like all of it. Mm-hmm. But specifically, for our business, [00:57:23] Dan Runcie: Does anything about AI spark interest or application in the same way? [00:57:28] Steve Stoute: Well, with AI, I'm trying to figure out, I'd really like it for education. So, you know, if I'm giving you tools, look at Uber, right? And They tell a driver, you know, peak times 4:00 PM this area, the town, the driver know where to go. The driver could be of any education level, but the tools that are provided to that driver, apply to, you know, whether you speak perfect English, you know, your learning English, your education level varies. The simplicity of what they provide you to be a small business is absolutely brilliant. You should look at the backend of Uber. You should see what an Uber driver sees. it'll amaze you. For our artists, I look at them like that. So, where I think AI can be really good is an understanding like when you post during this time, this is when the best time you get results.This is the type of content that works best for you. the, you know, release of songs when you should release them. The timing of it. I think utilizing AI to provide education around building your business can be very helpful for us, because of the fact that it can pull all that information and then provide a very easy way of understanding the best way to move forward based off the intelligence that it gleams.[00:58:47] Dan Runcie: There's so many applications of it, I think both internally for companies like you mentioned, but also how you deal with your stakeholders, how they then deal with their fan bases. It'll also be interesting to see just the bigger picture, what that next big thing is, how people are gonna react to it. A lot of it is accelerated by, How people live in bubbles themselves in a lot of ways.If you're only spending your time on Twitter, on Discord, you're just seeing the frenzy. You think everyone is there with you. Yeah. I remember a year ago I was at a dinner and this was right at the height of web 3. It was a lot of industry professional folks in there, and I remember being the person saying, you're all saying that we're gonna be on web 6 a year from now.There's people, the average person really isn't tapped into this. I don't think we're moving that fast. And a lot of 'em looked at me like I was crazy then. Yeah. And I'm like, it's my job to follow this stuff. I'm not a Luddite here telling you this. This is just the reality. So, [00:59:42] Steve Stoute: Well people, a lot of times people fight, try to solve problems that don't exist. Yeah. Right. Like it's like, you are saying web 6 and all that, we haven't even gotten to, you know, look, we still don't even know what the fuck 5G does yet, right? It's like, let's be really analog about this topic, yeah, we're fixing that, with AT & T but just in general, the regular con general consumer, you ask 'em about 5g, they see it on their thing. They're like, my text didn't go through any faster and my videos are still, you know, it's, Yeah. It's still like cycling. So I thought I had 5g. So sometimes things create more media momentum than the practical consumer experiences and a lot of times, spend a lot of time trying to solve problems that actually don't exist.[01:00:35] Dan Runcie: Agreed on that. Agreed on that. Well, Steve, before we close things out, the first interview we did, we talked about where United Masters was, where the future was, and I believe you told me, [01:00:45] Steve Stoute: but I did pretty good when I look, I haven't seen the interview, since, but I don't know if I did pretty good in my prediction. Do you remember? [01:00:52] Dan Runcie: You said we are in the first inning of this cause I think I asked you, what does the future look like with exits and future? You said we're in the first inning, we're early in this perspective. What inning do you feel like we're at now and what do you see for the future of the business.[01:01:07] Steve Stoute: I believe that we're still in the the first third of the innings. I think we're in inning to bottom of the second, you know, top of the third kind of thing. and the reason why is because now money is back into music. When I first sat with you, There was no vC money in music businesses anymore. They'd fucking ran. They lost all that money with all those other, you know, versions of this idea for reasons that make perfect sense, that the money had up, the money was going to social media and, you know, FinTech and a bunch of the other things like why me? Why music. And in the last five years, whether it be catalog sales or, independent music now being discovered by financial systems, Goldman Sachs and the others investors more, mainstream investors have realized that there's growth there and there's globalization of music and all of the things that bring energy back to the industry and that the record labels don't have this. Choke hold on it like they used to have. And it's not as difficult and to understand, which was another thing that people didn't understand about the music was They made it so difficult. People thought it was like a business that was so hard to figure out and all that other kind of stuff. Cuz over the rights. But because it's now become clear where I used to have to explain it to every single person. They're like, so you're competing with Spotify, like, no, you'd have to explain. it. They understand it now, which is cool. So now money's in, which means more entrepreneurs are gonna come in and build services like ours and other alternative services tools. The fastest growing segment of the music business is independent music. The fastest growing aspect of the music business is global music. Global music, the record companies never dominated because English speaking music was the only thing that really mattered. I mean, you just about it, Bad Bunny headline Coachella, right? How many people don't even know what the fuck he's saying? I mean, if there's 80,000 people there with maybe 65,000, don't know what the fuck he's saying. Yet they're dancing, all this great music coming outta Africa. Mm-hmm. That people are just going crazy over. That never happened. At the rate this has happened. Now, all of that independence rising globalization and music rising and money coming in. Is now you're about to see the acceleration of what can happen as a result of the momentum. It was always headwinds. And now I would say in the last year, it's been tailwinds. It's an exciting time. It's a very exciting time. it's an extremely exciting time. it's no longer in the dark. It's no longer something that, you know, big business. it wasn't paying attention to. Everybody sees it now. and when everybody sees opportunity and money and. Value creation and the fact that you can disrupt this, you know, a hundred billion dollar business of the music business, it can be disrupted because the barriers of entry has completely been removed like every other industry where the barriers of entry has removed, money goes into it, entrepreneurs come into it and new value is created. and I think that's being recognized as we spe