Thriving Business

It's refreshing to hear the raw and honest truth about what it really takes to build a successful business. In this episode of The Thriving Business Podcast, host Kate De Jong sits down with serial entrepreneur and systems wizard Eddie Zhang, founder of Zhamatix, to unpack his rollercoaster journey from a disillusioned corporate worker to a five-times business founder.From selling viral charcoal masks to launching a lean consultancy that “supercharges productivity” for small businesses and SMEs, Eddie shares real stories, raw lessons, and honest truths that every business owner can benefit from. What we loved was his honesty around the business failures he's made, and how he's learned from those to create a thriving consulting enterprise here in Subiaco, WA — Zhamatix.Eddie observed that scaling businesses is tough, especially when technology, people, and processes don't play nicely together. Many SMEs don't have in-house expertise to navigate a digital transformation, “leaving them stuck in a cycle of manual tasks, wasted time, and dissatisfied employees and annoyed customers as a result”. And this is where Zhamatix steps in to help businesses implement systems that are “smart, seamless and slick”. They're practical, innovative and future-proof – “the kind that make a real impact.” If you've ever hit a wall in your entrepreneurial journey, or wondered how to bounce back from failure with more fire and wisdom, this episode can give you some key insights from someone who's built a successful business from the ground up. We hope you benefit from Eddie's wisdom and the key lessons he's learned along the way. HighlightsEddie shares his stories of:A bold first leap into creative services straight out of school in Singapore.Building custom fishing rods for niche Aussie markets.Riding the e-commerce wave with viral beauty products.The rise (and fall) of Fidgety Australia.The birth of Zhamatix, a consultancy that's breaking the rules in the best way.Hard Lessons That Hit HomeFrom failed partnerships and knockoff competitors to ego clashes and emotional decision-making, Eddie doesn't hold back on the mistakes he made—and the growth that came from them.What Makes Matics DifferentEddie explains how his consultancy strips out the red tape to deliver fast, functional, and fun process improvements for organisations craving real change.What's NextEddie teases not one—but three—new projects in the pipeline, including a product-based business, a subscription model, and a secret fashion venture. Did we mention he's a “serial entrepreneur”?!To learn more about Zhamatix, go to https://www.zhamatix.com/ Listen now. Learn more. Grow faster!Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.About Mitchell LevyGlobal credibility expert and executive coachTwo-time TEDx speakerAuthor of 65+ booksPublisher of 750+ books through four different publishing companiesHas started 20+ companiesFormer board member of a NASDAQ firm38 years in Silicon Valley, 36 years married, father to a 26-year-old sonMitchell's Thoughts on Thought LeadershipMitchell views books as valuable assets that open doors for speaking, consulting, and coachingBooks serve three purposes:A thought leadership piece (even if people don't read it)A way for clients to understand your step-by-step processForces you to think about the world differentlyThe Credibility JourneyAfter seeing book publishing becoming democratised, Mitchell explored what authors really wanted: CredibilityConducted interviews with 500 thought leaders between 2019-2020 on credibilityCreated a new definition: "Credibility is the quality in which you're trusted, known, and liked"Identified 10 values of credibility, with integrity being the only value that appears twiceExternal integrity: what you say to the worldInternal integrity: how you actually actKey Takeaways for Service-Based Business OwnersHaving clarity about who you serve and how you help them is crucial for effective marketingA well-articulated CPOP helps you stand out and attract the right clientsConsistency in showing up with credibility builds trust and reputationFocus on building authentic connections rather than chasing numbersAccountability partners help ensure you stay focused on your purposeResources MentionedMitchell's website: mitchelllevy.comSocial Compliment: socialcompliment.comMitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"Kate's CPOP (derived during the episode)"Service-based business owners with an untapped audience"Join us in two weeks for our next episode of the Thriving Business Podcast.

In our latest episode of the Thriving Business Podcast, Kate was honoured to sit down with James Bryden, Emotional Intelligence (EQ) expert and creator of the ‘Wisdumb' Model. In our humble opinion, ‘Wisdumb' is the greatest gift you can give yourself, your business and the people in your life — and in this episode we discuss how you can cultivate it.After a career as a footballer, eventually becoming Head Coach of an Indonesian soccer team and reaching ‘celebrity status' in South East Asia, James then went on to become a business owner. After experiencing a devastating bankruptcy, James had to dig deep to learn more about himself and how to develop and manage others. He embarked on a mission to understand the role of self-awareness and emotional intelligence in developing people, both individually and in team environments, to create thriving workplace cultures, develop and retain good employees, and boost overall productivity and business profitability. James shares some great nuggest of wisdom that we know you'll enjoy! If you want to achieve higher levels of fulfilment and success in business and life, don't miss this episode.Highlights:A dive into James' background and his lifelong learning journey—from his struggles in school to becoming a leader in Emotional Intelligence (EQ).James shares the power of the Harrison Assessment and how it's helped countless businesses to better understand their teams and unlock staff potential.Understanding how individuals display different behaviours in the workplace that impact  team dynamics and productivity.Why a positive workplace culture is crucial for employee retention and overall business success, and the key elements to creating psychological safety so all can thrive.James reveals his new "WisDumb Model" and its incredible potential in reshaping business culture.The key to fostering loyalty and reducing turnover in today's competitive work environment.To get a copy of James' eBook THE WISDUMB WAY, go to this link: https://productivitycoach.com.au/ebook/the-wisdumb-way/ If you found today's episode insightful, don't forget to subscribe to the Thriving Business Podcast so you never miss an episode! Want to hear more from James? Drop us a comment or leave a review with your thoughts. Tune in now!

Did you know that almost half of all small businesses in Australia have experienced a cyber attack of some kind in the last year, and the average cost of those attacks is $40,000 AUD? In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris welcome Peter Treneman from GroupSupport IT to discuss the critical role of IT and cybersecurity in small business. Together they explore the necessity of consistent data backups, the value of building a relationship with IT professionals and the ongoing rise of cyber attacks that are crippling small businesses across Australia. Through real-life case studies, Peter shares some of the critical ways you can protect your business from expensive disruptions to ultimately safeguard your operations and reputation.Takeaways:Good IT service providers can liberate business owners from the burden of IT at an affordable cost.Backing up data is crucial for protecting your intellectual property and operations.Google and Microsoft have limitations in data recovery.Investing in IT support can save significant time and money in the long run.Small businesses are often targets for cyber attacks.Cybersecurity is not just a nice-to-have these days; it's essential.The Essential Eight framework provides a baseline for cybersecurity in your business.Many businesses underestimate the cost of data breaches.Building a relationship with IT professionals is vital.Budgeting for IT security is a necessary investment.For more information, please go to these links:Essential 8 Framework for Cybersecurityhttps://www.cyber.gov.au/resources-business-and-government/essential-cybersecurity/essential-eight/essential-eight-explainedPractical tips to protect your businesshttps://www.cyber.gov.au/learn-basicsConnect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

This week, Kate sat down with Louise Matson, founder of the iconic shoe brand ‘Louise M Shoes' to discuss her journey from a seasoned flight attendant to creating a successful and exquisite line of shoes tailored specifically for airline crew and corporate women, combining both comfort and style. Louise shares her experiences in the shoe industry, the art and science behind authentic shoe making and the challenges of an online retail business. The conversation delved into the impact of COVID-19 on retail, the importance of carefully choosing business partnerships, and her recent decision to change tack in business altogether. Kate and Louise explore the signs that tell you it's time to change direction, touching on the transition from direct sales to B2B opportunities, the importance of authenticity in marketing, and the power of acknowledging your progress and achievements. Louise shares the relief of letting go of certain business pressures, the excitement of new opportunities, and the lessons learned throughout her extensive entrepreneurial journey; including the fact that changing direction is not a failure but a part of the entrepreneurial journey.Highlights:Louise's journey began as a flight attendant struggling to find suitable shoes that were both comfortable and stylish.Navigating the challenges of the shoe industry requires innovation and resilience.Shoe making is both an art and a science, requiring attention to detail.Business partnerships must be aligned in vision and goals.Finding joy in business is essential for long-term success.Transitioning from B2C to B2B can open new opportunities.Letting go of certain business pressures can lead to personal relief and positive change across the board.New opportunities lead to exciting ventures.And lots more!To learn more about Louise M shoes go to: https://www.louisemshoes.comConnect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In episode 47 of the Thriving Business podcast, Sam and I discuss the unique business planning processes we've implemented for 2025. After nearly a decade of experimenting with different business planning methods and approaches, we've both come up with our own approaches: both a little different, but powerful. Our hope is that our insights inspires you to think differently this year also, with the intention to grow and expand more than ever before.Highlights:Navigating Major Life Changes: Kate opens up about her emotional life journey of divorce in 2024 and the challenges of transitioning to a new way of life with her children.A Unique Approach to Business Planning: After a decade of experimenting with different business planning techniques, both Kate and Sam discuss the unique approaches they've developed to create solid business plans for 2025.Quiet Confidence: Both Kate and Sam reflect on the deep, internal confidence they have finally cultivated, allowing them to embrace their true strengths and grow in their businesses.And lots more!Tune in for an inspiring conversation about resilience, clarity, and embracing change in both business and life.Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, hosts Sam and Kate were honoured to interview Matthew Wyatt, founder of Tech Torque and an expert in helping software and technology companies scale through strategy, sales, and marketing. With over 25 years of entrepreneurial experience, including starting 10 successful businesses, running 4 national companies and two international organisations, Matt shares his incredible journey from selling vacuum cleaners door-to-door at age 17 to creating and scaling several multi-million-dollar companies. Matt discusses the power of resilience and training in sales, how modern businesses need to evolve their strategies to meet the demands of today's buyers, and the mindset shift he experienced from chasing financial success to focusing on lifestyle and family. He also emphasises the importance of learning from failures and treating marketing campaigns as "hypotheses" — testing, learning, and iterating for better results.Key Takeaways:The critical role of training and resilience in sales success.The importance of adapting sales strategies to modern buying behaviors.Why hands-on experience often trumps formal education in the business world.The mindset shift from chasing financial goals to prioritising lifestyle and family.And lots more!Listen to this inspiring episode packed with practical advice and insights from a seasoned entrepreneur who's learned to evolve, grow, and thrive in the ever-changing world of business.To learn more about Matt's work, go here: https://techtorque.com.au/ Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this latest episode, Kate was honoured to sit down with Elizabeth (Elle) Hack, founder of The Canine Care Hub and author of the bestselling book “Fetch More Clients: Effectively Market and Grow Your Canine Business in 6 Weeks”.Elle was a client of Kate's back in 2020, just before the COVID lockdown, when Elle was first starting her business. Elle has since gone on to grow a thriving business dedicated to helping dog grooming and dog care businesses to establish a loyal customer base. Her mission is “to help canine specialists thrive by taking the pain and stress out of running a profitable, successful and fulfilling dog business.” Elle's story highlights the power of focusing on a specific niche, especially one you're personally passionate about.The two discussed Elizabeth's journey from just a business idea to a successful coaching platform for dog professionals. The conversation covers key growth strategies including the importance of local marketing and the value of community engagement. Elizabeth shares insights on pricing, client acquisition, and her experience in publishing her book, emphasising the need for authenticity and connection in business.TakeawaysCanine Care Hub's originCanine Care Hub was conceived during the lockdown as a brainstorming session, allowing Elizabeth to turn a challenging time into an opportunity to help others in the dog care industry.Local marketing and niche focusLocal marketing is often more effective than broad online strategies, and narrowing your niche helps forge stronger connections with clients, ensuring a more tailored and impactful approach to business growth.Importance of pricing with value Elizabeth stresses knowing your worth when setting prices, ensuring that services reflect the true value provided while maintaining financial sustainability for dog care professionals.Managing overwhelm with time boxing Time boxing is a powerful tool that helps manage overwhelm by allotting specific periods to focus on key tasks, improving productivity and preventing burnout in a busy business environment.Building a community in dog careCreating a supportive community for dog care professionals is essential for sharing knowledge, fostering collaboration, and providing mutual support in a competitive and challenging industry.To learn more about Elle's work, go to: https://caninecarehub.com/ To get her book, go to: https://www.amazon.com/Fetch-More-Clients-Effectively-Business/dp/1068737905 Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, Sam and Kate dive into the world of marketing through the lens of the recent US election. While politics is at the forefront of many conversations, this episode discusses how successful political campaigns mirror successful marketing campaigns. What You'll Learn:The power of consistency: Kate and Sam break down the impact of consistent messaging in both politics and business. They explore how Trump's repetitive messages, despite being controversial or factually inaccurate much of the time, became a powerful marketing tool. Consistency in business messaging — across social media, branding, and communications — is key to building authority.Marketing vs. policy: The hosts discuss how in politics, as in business, the marketing often outweighs the policy. No matter how good the policies are, if a candidate's message doesn't resonate with the audience, they won't win. This holds true for entrepreneurs looking to grow their businesses: Having a strong, resonant message that meets their genuine needs is more impactful than simply having a great product or service. Knowing your audience's true pain points is essential.The importance of listening: The hosts explain why adapting your message to your audience is vital. Just as Harris' unchanging message failed to land with voters, businesses need to adapt their messaging based on audience needs and reactions.Understanding "Why" in Marketing: Kate and Sam draw upon Simon Sinek's concept of "Start With Why" to explain how Trump was able to connect with working-class Americans by positioning himself as an outsider who would dismantle the corrupt system.Perception vs. Reality: The hosts discuss how perception — shaped by effective marketing — often wins over reality. While many Americans felt their lives were better under Trump, the factual economic impacts under both his administration and Biden's have been more complex. Understanding and managing perception is critical for businesses looking to communicate their value effectively. Key Takeaways:Repetition breeds recognition: The more you communicate your message, the more likely it will resonate with your audience.Consistency works: Like political campaigns, businesses need to have a consistent message across all platforms to build their brand.Adaptability is crucial. While consistency is important, businesses should also be flexible in how they present their message depending on their audience.Strong messaging is essential for standing out—whether in politics or business. Don't assume that just because you said something once, your audience has heard it.Resources Mentioned:Simon Sinek's Start with Why (book)The Golden Circle framework Join the Conversation: What marketing lessons have you learned from the political world? Do you agree with Kate and Sam's takeaways? Reach out to us on social media and share your thoughts!Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In our most recent episode of the Thriving Business Podcast, we were honoured to sit down with innovation and commercialisation expert Daniel O'Connor. Daniel is on the UN Task Force for Innovation and Competitiveness and has been helping inventors and R&D teams to commercialise their ideas for more than 40 years, so he knows a thing or two about funding start-up ventures! Together we broke down some of the myths and misconceptions that set many start-up founders on the wrong track. We explored the key elements of what it really takes to successfully commercialise innovative ideas and attract funding for start-up ventures. From his early days of first commercialising a novel telephone accounting system through to the creation of his esteemed Inventors Academy, Daniel reveals the truth behind funding and debunks the myth of the "wealthy investor" who is sitting around, waiting to write a big cheque. He unpacks the top six things that investors are really looking for in a start-up venture. And hint, it's not the ROI!In this episode, you'll learn:How Daniel first commercialised his own tech product in the 1980s, overcoming early challenges.The role of the UN Task Force in fostering innovation in developing economies.Why the myth of the “wealthy investor” can derail your start-up's growth and how to shift your focus.The top six things investors really care about (and why ROI is not number one on the list).Key lessons from Daniel's Inventors Academy on how to approach funding and minimise risk for investors.Key Takeaways:Funding doesn't always come from wealthy individuals—it's about finding the right partner who shares the same market needs.Investors care more about risk mitigation than return on investment. Learn to talk about how you can reduce risk, not just promise high rewards.Successful commercialisation is about strategy, timing, and understanding the landscape—what works for big companies might not work for startups.If you're a startup founder or inventor looking to scale, subscribe to the Thriving Business Podcast for more actionable insights from industry experts.Links & Resources:Get a FREE copy of Daniel's book FUNDING EARLY STAGE INNOVATION here:https://www.dropbox.com/scl/fi/k9dx4ofwmlnrtyxgcsr4d/FUNDING-EBOOK.pdf?rlkey=bve7ir0llq59oeyaxoo6q30x7&e=1&dl=0 Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.comDon't forget to subscribe and leave us a review if you love our show, it helps us a lot! 

Episode Overview:In this episode, Kate and Sam dive into a discussion of how they're using AI in business as a tool for organisation, strategy, and even as a coaching assistant. They discuss some of the most recent AI developments that are impacting businesses in previously unimaginable ways. They discuss the continuing implications of AI-generated content, how it can be embraced positively, and the importance of discernment in the digital age.Key Takeaways:1. Using AI to Help with Overwhelm and Task Management: Sam discusses her feelings of overwhelm due to numerous unfinished tasks and the need for better prioritisation. Kate and Sam discuss how they're using AI to help organise tasks and set priorities, and using AI as a personal assistant.2. The Future of Coaching with AI: Kate and Sam discuss new coaching bots that are being embraced by some coaches. They discuss how, like in all other industries, coaches should not feel threatened by AI, but rather embrace it as a value-add.3. The Evolution of Podcasting with AI: Kate discusses a new AI-tool she came across that creates engaging podcasts based on existing content, highlighting the rapid advancements in AI.4. Challenges of Trust and Authenticity in a Digital World: The hosts discuss their concerns about the potential for AI to create content that blurs the lines between reality and fabrication. It highlights the importance of critical thinking and discernment, especially for younger generations consuming content online.5. The Role of Human Experience: Kate and Sam reflect on how AI, while powerful, cannot fully replicate human understanding and emotional intelligence. Both share insights from their children about the challenges of navigating truth in an age of misinformation.Subscribe to our podcast for more discussions on business, motherhood, and the impact of technology!Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam discuss the enduring challenge of finding time to juggle all the balls as a business owner and specifically, how to make time to work ON your business, not IN it. It's not an easy task to balance client-focused work with the things that help your business grow long-term, like marketing activities — but it's essential. Join them as they talk through each other's experiences with finding the time to stay growth-focused while delivering top-notch service to clients, and more.Key Topics Discussed:Identifying Time Sinks: Understanding where your time is currently being spent and how to evaluate its effectiveness.Setting Priorities: The importance of prioritising tasks that align with your business growth goals and vision.Delegation Strategies: Tips for identifying tasks to delegate and finding the right team members to support your business.Time Management Techniques: Exploring tools and methods to enhance productivity, including time blocking and the Pomodoro TechniqueCreating a Business Routine: How establishing a consistent daily routine can help streamline operations.Work-Life Balance: Strategies for maintaining a healthy balance between personal life and business responsibilities.Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

This week we were privileged to be joined by the fabulous entrepreneur-extraordinaire Jessica Gough, a.k.a The Sugar Duchess, founder and owner of Tease Industries Pty Ltd., a company dedicated to providing empowerment platforms for creative artists in the realm of Cabaret and Burlesqueof all kinds. Trained at the WA Academy for Performing Arts (WAAPA) and previously a video journalist for the ABC, Jess took a leap of faith in 2018 to pursue her passion for Burlesque and the performing arts. Kate and Jess met back in 2019, one year after Jess had purchased the Perth International Burlesque Festival. Six years later, Jess shares what it's been like running a Burlesque and Cabaret performance company, while juggling a full time career. We love hearing real stories from business owners who have relentlessly pursued their passion and never give up. Kate and Jess discuss the original origins and definition of Burlesque as a celebration of bodies, identities, and diversity. Jess talks through the challenges faced by her community during the COVID-19 pandemic and the resilience of the Burlesque community, and emerging to continue building a highly successful business. She also shares her experience of balancing her passion for the Burlesque art form with a full-time job and the importance of diversifying her business.Key TakeawaysLike many business owners, Jess has the ability to be highly creative, but she balances it with a focused and disciplined business mind, which she says has been the key to her success."Growth isn't linear"; Jess discusses the ups and downs of growing a business.The Burlesque art firn is a celebration of bodies, identities, and differences, with origins in Europe in parody and storytelling.Tease Industries creates platforms for artists to explore and showcase their craft and fosters inclusivity in the Burlesque community and beyond.The COVID-19 pandemic had a significant impact on the Burlesque industry, but the community supported each other and found ways to adapt.Jessica successfully balances her passion for Burlesque with a full-time job, emphasising the importance of stable income while building a business.Diversification is crucial for business sustainability and growth, allowing for multiple revenue streams and opportunities. Failure is a learning opportunity and should be embraced.Surrounding yourself with a supportive community is essential for success.The merging of science and spirituality can lead to personal growth and abundance.And lots more!Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy, making it an easy “yes” for those who need it. It feels like a ‘no-brainer' and your prospect feels compelled to buy now.However, there is an art to creating an irresistible offer and at least eight specific characteristics that Kate and Sam talk through in this episode, using Kate's upcoming offer called The Profit Accelerator as a case study.Key Highlights:- What exactly is an irresistbile offer?- The 8 specific characteristics of a compelling offer.- How offers are different to service descriptions.- How irresistible offers fit into your overall marketing strategy.- How you can use offers to boost your revenue and sales quickly.And so much more!Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this conversation, Kate and Sam discuss the importance of strong branding and graphic design, sharing some of the good, the bad and the ugly they've seen in nearly a decade of coaching business owners to grow their businesses. They emphasise the need for professional input and guidance in creating a strong visual identity. They highlight the significance of colour theory, font selection, white space and ‘kerning' in graphic design. They also stress the importance of consistency and clarity in branding, as well as the use of templates and brand style guides when getting started. The conversation concludes with tips on readability and the effective use of brand colours.Takeaways:Graphic design plays a crucial role in branding and marketing.Professional input and guidance are essential in creating a strong visual identity.Colour theory and font selection are important considerations in graphic design.White space is critical for readability and visual impact.Consistency and clarity are key in establishing a strong brand.Using templates and brand style guides can help maintain consistency.Readability should be prioritised, especially in digital formats.Effective use of brand colours can enhance brand recognition.Connect with the Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging right before diving into SEO, so that your visitors have a better chance at converting once they arrive on your website.  We talk about the role of keywords, backlinks, and site loading speed (among others) as essential pieces of an overall SEO strategy. While we advise that you outsource the technical aspects of SEO to specialists, as always it's important to educate yourself first so you can make sound decisions.We highly recommend the free SEO training provided by Anthony Raspa and his team at Dezign Digital to learn more: Everything you need to know about SEO - Dezign DigitalTakeaways:Get the foundational parts of your business right before diving into SEO.Focus on all three pillars of SEO: local SEO, organic SEO, and technical SEO.Outsource the technical aspects of SEO and use AI tools to assist with meta descriptions and alt tags.Prioritise providing valuable content for readers over prioritising SEO.Use a multi-pronged approach to marketing that includes SEO, social media marketing, branding, and messaging.More info here:https://dezigndigital.com.au/everything-you-need-to-know-about-seo/Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

This episode comes to you live from the Inspired Business Retreat in Bali! Kate and Sam unite with Angie Giltner, powerhouse Master Coach and motivational speaker for another episode with Angie (our first episode with Angie is still our most downloaded show to this day - have a listen if you haven't heard it yet!). Together they reflect on Angie's journey over the past year, coming back from a bad business decision that rocked her to her core. They discuss the importance of forgiveness of oneself and others, getting back to what works to get yourself back on track, and the value of doing deep personal work to find new alignment and re-energised focus. The conversation touches on the power of mindset, the importance of simplicity in business, and the need to align one's thoughts and emotions with their desired outcomes. In this conversation, Kate, Angie, and Sam discuss Angie's journey of overcoming challenges and finding her true identity as an entrepreneur. They explore the importance of mindset, finding a good coach, and aligning with one's “core desired feelings” (a concept developed by Danielle LaPorte). They also touch on the significance of gratitude, the inspiring qualities of Balinese culture, and the power of knowing your numbers. The conversation concludes with a reminder to seek help when needed and to stay true to yourself, always.Takeaways:Forgiving yourself for a bad business decision is crucial for moving forward and reclaiming your power.Getting back to what works and investing in yourself are key to overcoming challenges and getting back to achieving success.Mindset plays a significant role in business success, and it's important to align thoughts and emotions with desired outcomes.Simplicity is essential and overcomplicating things can hinder growth and progress. Having a coach or mentor is essential for all entrepreneurs, regardless of the type of business they have.Aligning with your core desired feelings and true identity is crucial for success and fulfillment.Expressing gratitude and practicing cultural traditions can bring joy and happiness.Numbers can hold personal significance and serve as signs or confirmations.Seek help and stay true to yourself to overcome challenges and achieve the success you deserve.Tune in now to learn more.Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential' lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly. The conversation concludes with a discussion on the rule of three in marketing and the power of simplicity in sales funnels.TakeawaysStart with the end in mind and align your lead magnet with your ultimate offer.Experiential lead magnets, such as video series and live events, can build trust quickly.Offering value for free can showcase expertise and increase the likelihood of conversion.Building trust and credibility is essential in the buyer's journey.Focus on solving the prospect's problem rather than personal connection.Shorten the sales funnel by being present and interacting with prospects. Experiential lead magnets, such as live events or interactive webinars, can be highly effective in building trust with potential clients.Lead magnets should provide valuable and specific information that can't be found elsewhere, rather than generic content.Landing pages should be simple and easy to navigate, with a clear value proposition and a prominent form for visitors to fill in.The rule of three is a powerful psychological principle in marketing, and simplicity is key in creating effective sales funnels. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our skills for creative thinking. In a large study, 98% of all children aged 5 were considered ‘creative thinkers'. By the time we become teenagers this drops to less than half, and by the time we become adults, it drops to less than 5%. Ortal Green shares four proven ways to expand your thinking creatively and innovatively, which inevitably leads to increased business revenue. If you've hit a revenue ceiling in your business and you're looking for ways to break through to new levels of growth and success, don't miss this episode!TakeawaysCreative and innovative thinking are essential for success in business.The education system often stifles creativity, but it is a skill that can be developed.Exercises like repurposing objects and merging unrelated ideas can help develop creative thinking skills.Shifting from a victim mindset to a transformer mindset is crucial when facing obstacles.Improving processes can drive innovation and improve the customer experience. Merging with other businesses can create a stronger and more competitive entity.Repurposing ideas or technologies from other industries can lead to innovation and growth.Breaking the status quo and challenging traditional norms can open up new opportunities.Creative thinking, self-belief, and having a clear vision are essential for success in business. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam open up and share some of the things going on behind the scenes that have made life and business challenging in recent months. Building  a business is not always an easy journey, especially when life throws curveballs into the mix!Sam shares her recent stressful experiences with some personal medical challenges. She discusses the emotional and mental toll these experiences can have, even while you have to keep showing up for your clients and your business. Kate and Sam talk about the importance of sharing and supporting one another when going through these experiences. They also emphasise the need for regular health screenings and taking care of oneself while running a business. The conversation highlights the role of mindset and the power of positive thinking in navigating difficult situations. The conversation explores the themes of faith, learning lessons, being present, vulnerability, all the way through to content marketing, and the power of social media. Sam and Kate discuss the importance of learning the lessons that life presents and how the universe will keep throwing challenges until those lessons are learned. They also talk about the significance of being present in the moment and trusting that you are exactly where you need to be. The conversation delves into the vulnerability of sharing personal experiences on social media and the balance between authenticity and oversharing. They also touch on the importance of organic and paid marketing strategies and the role of social media in business growth.TakeawaysHealth issues and personal challenges can have a significant emotional and mental toll.Sharing and supporting one another is important in navigating difficult situations.Regular health screenings are crucial for early detection and prevention.Taking care of oneself is essential while running a business.Mindset and positive thinking play a significant role in overcoming challenges. Life presents lessons that we need to learn, and the universe will keep throwing challenges until those lessons are learned.Being present in the moment and trusting that you are exactly where you need to be is essential for personal growth.There is a balance between authenticity and oversharing on social media, and it's important to be mindful of what and when to share.Organic and paid marketing strategies should be used in parallel to maximise the effectiveness of social media advertising.Quality content is more important than quantity when it comes to content marketing. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of  the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, wasting money on branding and design before establishing a viable business, and falling for get-rich-quick sales tactics. The hosts also discuss some of the common mistakes that entrepreneurs make when starting a business and provide tips on how to avoid them. They emphasise the importance of knowing the problem you are solving, identifying your target market, creating a clear offer, getting out of your comfort zone, and consistently showing up in person and online. They talk about the need for authenticity and transparency in marketing and the importance of finding a coach or mentor who has achieved success in your desired field.TakeawaysThe journey of monetisation requires you to have a clear strategy to build a platform, generate warm leads, and convert them into paying customers.If you host (or you're planning to host) your own podcast, a dedicated website can help with SEO and provide a central platform for accessing episodes, videos, and valuable downloads.Social media should not be relied upon as the sole source of sales. Building a platform and trust takes time and consistent effort.Investing in branding and design should be done after establishing a viable business and understanding the target market.Beware of get-rich-quick sales tactics and focus on sustainable, long-term strategies for business growth. Know the problem you are solving and define it clearlyAs always, identifying your target market and understanding their specific needs is key.Create one clear offer that addresses the problem and provides a transformationGet out of your comfort zone and network with potential clients and partners.Consistently show up in person and online to build trust and credibility.Be authentic and transparent in your marketing.Find a coach or mentor who has achieved success in your desired field.Did you want to join us in Bali? We'd love to have you join us on the Inspired Business Bali Retreat! Go here to learn more:Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/  Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In this episode, Kate and Sam are joined by Katie Nelson from Sales Uprising in the USA. Katie's a seasoned sales professional with over 33 years of sales experience, so she knows what she's talking about when it comes to selling! Katie shares her natural journey into sales from her first job at a call centre at age 15 to becoming a successful entrepreneur, sharing insights and anecdotes along the way. Katie shares her insights on the qualities of a great sales leader, emphasising the importance of competence, clear communication, and active listening. She addresses the stumbling blocks that keep many solopreneurs stuck in five-figure incomes, with Katie, Kate and Sam reflecting on their own experiences with sales and business development. Katie encourages listeners to approach sales with confidence and curiosity, knowing that with the right mindset and strategies, you can achieve anything you put your mind to!Key Highlights:Early Career in Sales: Katie reflects on her early experiences selling various products over the phone, including insurance programs and coffee subscriptions. Despite the challenges, she thrived in the call centre environment, consistently earning the highest commissions thanks to her natural affinity for sales.Qualities of a Sales Leader: Katie dispels common misconceptions about sales, highlighting the need to understand the needs and desires of your customers.Stumbling Blocks for Solopreneurs: Katie addresses some of the stumbling blocks that keep solopreneurs stuck in five-figure incomes, sharing her own experiences in the early stages of business and embracing discomfort to achieve growth.Encouragement and Takeaways: Katie emphasises the importance of listening when selling, and approaching sales with confidence and curiosity. And lots more!What's one sales challenge you're currently facing that you hope to gain insights on? Please reach out and let us know! Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she's committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!Key Highlights:Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.Paid advertising: How to do it right!The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.And lots more!Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.  Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate and Sam welcome bestselling author and systems master, David Jenyns, to discuss the power of systemisation in business. David shares his entrepreneurial journey, highlighting pivotal moments such as selling pieces of the Melbourne Cricket Ground (fascinating story!) and founding Systemology to help business owners implement systems for scalability. The conversation delves into the misconceptions surrounding systemisation, strategies for overcoming resistance to change among team members, and the role of systems in creating workplace wellbeing and creativity. David provides an abundance of free resources that will help you embrace systemisation for your long term financial freedom, time freedom and business success.Key Highlights:The Art of Systemisation: David discusses his transition from being deeply involved in business operations to focusing on systemising processes for scalability. He emphasises the importance of implementing systems to free business owners from daily operations and enable scalability. You're bound to learn some great new insights about systems here — we did!Navigating Resistance to Change: Sam, Kate and David discuss strategies for overcoming resistance to systemisation, particularly among existing team members. David stresses the importance of effective communication, emphasising the benefits of systemisation for all stakeholders.Creating a Culture of Success: Sam, Kate and David discuss the role of systems in fostering workplace wellbeing and improving employee retention, highlighting how systems provide structure and autonomy, enabling creativity and innovation within organisations.You can order David's bestselling book SYSTEMOLOGY here: https://www.amazon.com/Systemology-Create-Profits-Business-Systems/dp/B08FXTFBQT/ To get access to all David's amazing free resources, go here: https://www.systemology.com/launchpad/ Are you ready to systemise and scale your business to new heights? Tune in to discover the strategies and insights shared by David Jenyns as we delve into the art of systemisation. Join us for an engaging discussion on creating time freedom and financial freedom through the power of systems. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

If you're a business that hosts retreats or events — or you're planning to — don't miss this episode! Hosts Kate De Jong and Sam Morris discuss their insights and personal experiences of both hosting and attending retreats and live events. They share what works and what doesn't work, plus common pitfalls to avoid. They discuss Kate's upcoming Inspired Business Retreat in Bali, Indonesia, highlighting its intentional design to balance business-focused workshops with ample downtime for reflection and relaxation. Tune in as they share tips on crafting meaningful experiences in live events. Whether you're considering hosting your own retreat or simply seeking inspiration for your business journey, this episode has something for you.To learn more about Kate's upcoming retreat, go here: https://katedejong.com/inspired-business-bali-retreat/ Key Highlights:Introduction to retreats: Kate and Sam kick off by discussing the allure and misconceptions surrounding retreats, emphasising simplicity and clarity in planning.Crafting meaningful experiences: The hosts explore the importance of creating space for reflection and relaxation within retreat itineraries, drawing from Kate's upcoming Bali retreat as a prime example.Designing for attendee needs: Kate shares her intentional approach to understanding her attendee's needs and designing the experience around that.The power of free space in an itinerary: Reflecting on their past retreat experiences, Kate and Sam discuss how the right amount of free time is necessary for fresh insights and inspiration to drop in.Navigating event pitfalls: Kate & Sam caution against overloading events with content and they share valuable lessons on structuring workshops and managing logistical challenges, based on their own experiences of attending and hosting events.Build trust through value: Kate and Sam discuss the importance of delivering genuine value in events and retreats, contrasting it with instances of events lacking in substance despite high ticket prices.Navigating networking: The conversation extends to networking experiences, emphasising the significance of authentic connections over sales pitches in professional gatherings.Strategic event planning: Sam emphasises the need for clear event objectives and strategic planning, ensuring alignment between attendee expectations and event outcomes. Connect with the hosts:Kate De Jong, PhD | Inspired BusinessBali retreat: https://katedejong.com/inspired-business-bali-retreat/ Website: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In our latest Thriving Business podcast episode, Kate welcomes Sydel Sierra from Digital Wealth Group. Sydel shares her journey as a young adult, helping her family's martial arts business achieve international success, to then creating abundant levels of wealth through the cryptocurrency market. Sydel's entrepreneurial spirit, cultivated by her father's business agility and key mentors she met along the way, led her to explore new avenues for wealth creation. Sydel demystifies some of the main misconceptions about the crypto market and her journey serves as inspiration for those seeking financial independence and exploring new avenues for investments that pay massive dividends.Key Highlights:Journey into cryptocurrency: Sydel's transition from the martial arts business to cryptocurrency stemmed from a desire for financial freedom. She delves into the early days of cryptocurrency, characterised by volatility and lack of regulation, and how she and her brother embarked on a journey of self-education. She breaks down some of the terminology and concepts and explains it in terms we can all understand.Bitcoin and beyond: While Bitcoin serves as a conservative entry point into the market, Sydel emphasises the potential for higher returns in newer cryptocurrencies. She discusses the importance of understanding market sectors and trends, such as decentralised finance and the metaverse, for identifying investment opportunities.Breaking down the myths and misconceptions around crypto: Sydel challenges some of the common fears and myths that people express when it comes to cryptocurrency. Her own personal experiences, and those of hundreds of her clients and friends, show largely that those misconceptions are unjustified and most people are missing out on the opportunity of a lifetime.The Metaverse: Sydel provides insights into the metaverse, a virtual reality space where users can interact, trade digital assets, and participate in events. Cryptocurrency offers unprecedented opportunities for financial freedom, but education and strategic investment are essential. We are currently in the ‘bull' economy and Bitcoin is now at an all-time high at more than $73K, while newer cryptocurrencies also present higher growth potential. Understanding market sectors, such as the metaverse, can guide investment decisions and capitalise on emerging trends. Tune in to gain insights on how you can monetise today's Bull Run crypto economy. Is it too good to be true? Tune in to find out for yourself!To get a copy of Sydel's fantastic book ALL TIME HIGH: The Power of Cryptocurrencies and How to Invest the Right Way, go here: https://www.booktopia.com.au/all-time-high-sydel-sierra/book/9780645899344.html?lid=8778 To learn more about Sydel's programs and work, you can check out her website here: https://digitalwealthgroup.com.au/  Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam tackle a topic that many business owners struggle with: whether or not to “niche down”. Many business coaches advise people to find a niche, which means targeting a specific segment of the market with a specialist service. There are many advantages to doing this, however it can also be constraining and high-risk. Kate and Sam discuss the liberating approach developed by Matt Church at the Thought Leaders Business School which challenges the conventional wisdom of niching. This approach has been a game changer for both Sam and Kate. Tune in as they discuss this alternative path to success, one that prioritises problem-solving over niche identification, creating flexibility, innovation, fulfilment and more!Key Highlights:Unveiling the Thought Leaders ‘Cluster' Approach as a Liberating Alternative to Niching: Discover how to move away from the niche model to solve specific problems for target markets through diverse delivery methods, embracing flexibility, adaptability, resilience and innovation.Embracing Failure as a Stepping Stone: Understand the significance of embracing failure, with a 50 percent failure rate expected when launching new clusters (or any program / service / product for that matter!).Navigating Imposter Syndrome and Originality: Kate and Sam dispel the myth of needing entirely original ideas to be recognised as a thought leader. Learn how to develop and package ideas uniquely, utilising tools like Thought Leaders' pink sheets to systemize intellectual property.Encouragement for Entrepreneurs: The hosts discuss how to empower yourself to explore your authentic self and embrace your unique perspective and navigate the dynamic landscape of entrepreneurship with confidence and clarity.To learn more about the Thought Leaders Business School, go here: https://thoughtleaders.com.au/ Join Kate and Sam as they encourage listeners to embark on a journey of self-discovery and innovation, paving the way for success in today's competitive business landscape. Tune in to the Thriving Business Podcast for a wealth of insights and strategies to unlock business freedom and thrive in an ever-changing world. Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Today marks a special milestone for us as we celebrate our 25th episode which means we've made it to the top 1% of all podcasts launched worldwide! Join us in this celebration as we delve into the power of persistence, along with other taboo topics that often remain shrouded in silence (but which we know are experienced by many) - including the shame of business ‘failure', falling prey to business ‘sharks' and the experience of broken promises from bright, shiny online programs. In our candid discussion, we confront the stigma surrounding our definition of “failure” and the detrimental impact it can have on entrepreneurs. Drawing from personal experiences and insights, we explore the harsh reality that failure is an inevitable part of the journey to success. Sam and Kate discuss the prevalence of business ‘sharks' out there in the market and how to make sure you invest your money in trustworthy brands. They discuss their own personal experiences with broken promises and how to recover and learn from these investments to become a resilient and trustworthy brand yourself. Key Highlights:Kate and Sam Share Personal Anecdotes and Experiences: Shedding light on the shame and vulnerability entrepreneurs face when things don't go as planned, the hosts emphasise the importance of perseverance and consistency, drawing from their own journey of overcoming failures and setbacks.The Prevalence of Unscrupulous Practices in the Business and Coaching Industry: Sam and Kate caution listeners to be discerning and thorough in their research, especially when considering investments and partnerships.Challenge Traditional Marketing Tactics and Advocate for Transparency and Authenticity in Business Promotions: They propose a shift towards realistic success metrics and a reevaluation of the reliance on outdated testimonials.Encourage Open Dialogue About Failure, Stressing the Value of Sharing Experiences to Prevent Others from Making the Same Mistakes : They underscore the importance of genuine relationships and word-of-mouth referrals in establishing trust within the business community.As the conversation unfolds, listeners are reminded that failure is an inevitable part of the entrepreneurial journey, but it's how one responds and learns from it that ultimately leads to growth and success. Join Kate and Sam as they navigate the complexities of entrepreneurship, offering valuable insights and guidance to help you thrive in business. Listen now!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In today's episode, Kate shares her exciting news about approving her TEDx talk for 2024. The topic? The Fulfilment Effect: How Career Contentment Drives Global Health, Happiness, and Prosperity. Kate and Sam dive into a deep conversation about how our societal expectations, the messages we give our children, our definition of “success” and our education system is leading to rampant burnout, anxiety, and stress in the workplace globally. According to Gallup, 70% of the global workforce is disengaged. In Australia, nearly 60% of professionals report feeling stressed in their work. And this is having far-reaching problems on our collective health and wellbeing. Kate and Sam both have personal stories on this topic and passionately share their views about how we can make things better.Key Highlights:Personal journey: Kate candidly shares her journey from a pivotal youth moment where societal expectations diverted her from following her natural strengths and the disastrous consequences that unraveled as a result.TEDx talk theme: In her upcoming TEDx talk, Kate underscores the profound connection between vocational happiness and physical health, emphasising how aligning one's career with strengths, personality, and natural abilities is essential to long-term wellbeing.Societal pressure on children: Sam and Kate discuss the societal pressures on children to conform to traditional career paths, leading to anxiety and dissatisfaction within the younger generation.Research into education systems: Drawing on research into the education systems of the world's happiest countries, Kate advocates for fostering self-awareness in children and encouraging diverse career pathways right from a young age.Emphasis on joy and purpose: How do we redefine success beyond societal norms and foster encouragement for individuals to follow their strengths and passion, instead of trying to live up to limited perceptions of “successful”?This episode concludes with a powerful message: Success is not defined by societal norms but by doing what you love and loving what you do. Kate and Sam envision a world where career contentment becomes the true measure of success.Other great links: Listen to Ken Robinson's great TEDx 2006 talk ‘Do Schools Kill Creativity?' https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:This episode of the Thriving Business podcast delves into the 2024 business landscape, spotlighting the top five pivotal trends based on Forbes analysis for the coming year. Firstly, the advent of Generative AI emerges as a powerful force, necessitating companies to formulate clear AI strategies for sustained competitiveness while emphasising AI as a tool, not a replacement. Secondly, in the era of AI dominance, the podcast underscores the heightened importance of soft skills such as empathy, communication, and emotional intelligence. It advocates for strategic investments in training to nurture these skills, recognising their crucial role in attracting top talent, fostering robust relationships, and cultivating a thriving work environment amid the evolving business paradigm.Key Highlights:Sam and Kate discuss the number one trend: AI, and how it can automate tasks and generate content, but human judgement and leadership are still vital.Self-awareness and understanding individual strengths and weaknesses (yours and your team's) are crucial for effective collaboration.Leaders who inspire, empower, and listen will win over those who dictate and micromanage.Disengaged employees are costing our economies billions. Sam and Kate discuss how a focus on values, vision, and meaningful work to boost motivation and productivity.Upskilling for jobs of the future is a necessity, not a luxury. Stay ahead of the curve and embrace lifelong learning.Link to the Forbes article: https://www.forbes.com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/Bonus: This new podcast episode references the inspiring movie "Hidden Figures," showing how upskilling can secure future employment.Remember: In 2024, it's not just about tech and tools. It's about the human magic that makes everything work. Embrace both, and your business will thrive.Ready to reflect on your own AI strategy and how you can leverage its power while maintaining the human touch? Listen to the podcast now!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:Artificial Intelligence (AI) is becoming increasingly important when it comes to leveraging your time and increasing your productivity, which we all know is the number one challenge and goal for business owners. The more time you can spend on revenue generation, the better! But you still have to have a consistent online presence in the meantime.In this episode, Sam shares insights into enhancing productivity using AI tools to manage her marketing content creation efficiently. There are some great practical tips in this episode that you won't want to miss out on! The hosts discuss the evolving landscape of authentic content creation and offer practical tips on using AI for content batching and graphic creation. Key Highlights:Venturing into Live Streaming: As a part of their efforts to leverage their time, Kate and Sam bravely dive into the world of live streaming their podcast on their social media channels, facing the uncertainties and imperfections of the experience with a sense of adventure, with the aim to build valuable content with minimum effort. Strategic Business Investments: Kate and Sam discuss the challenges of making strategic decisions when investing money in their business and finding efficient ways to get a healthy ROI on marketing investments.AI Optimisation for Productivity: Sam shares her recent use of artificial intelligence (AI) to structure her daily schedule efficiently, addressing the ongoing challenge of finding the most effective ways to utilise time.Embracing AI AND Authenticity in Content Creation: The conversation delves into the evolving landscape of content creation, focusing on the shift towards authenticity and the prioritisation of delivering valuable messages over achieving visual perfection.AI Tools for Content Batching: Sam explains her practical approach to content creation, utilising AI tools like Claude for content batching, extracting snippets, and repurposing existing content into engaging graphics using platforms like Canva. Don't miss this incredible information that you can apply in your business straight away!You'll walk away with a better understanding of how to simplify your content creation and strategically engage your audience on social media to drive website traffic and conversions.Connect with the Women Doing Business Hosts:Youtube Channel: https://www.youtube.com/@ThrivingBusinessPodcastKate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achieve business growth. But not all of them work consistently and reliably. Kate and Sam share their personal journeys on how their growth has come as a result of evolving clarity, something that can't be rushed but that comes with experience and trial and error.Key Highlights:Discussion on the entrepreneurial roller coaster: Kate and Sam acknowledge the ups and downs in the life of a small business owner with an emphasis on sharing their vulnerabilities to help others realise they're not alone.Struggles with clarity (or lack of): Kate and Sam acknowledge that “appearing to have it all together” doesn't negate the internal struggles that all business owners face. They discuss the challenge of finding clarity amidst the busy grind of running a business.The journey of specialisation: Kate and Sam explore the discomfort in letting go of certain tasks and finding a specific focus. They discuss the realisation of the importance of specialising in order to get traction and establish yourself as a leader and specialist in your field.Marketing and strategic planning: Kate shares her journey in clarifying her business focus around clarity of purpose, message and strategic planning. Sam's focus and zone of genius is on AI, systems, and automation as her specialisation.Imposter Syndrome: Kate shares her imposter syndrome around calling herself a ‘marketer' even though she's done more than 10,000 hours in the field of marketing, and how so many other business owners struggle with this. They discuss the value of practical experience versus formal education.Clarity of business focus: Kate shares her journey of rebranding and shifting towards marketing clarity on her website and the growth that has happened as a result. Sam's focus on AI, systems, and automation has similarly created exciting growth.And so much more!As you reflect on your entrepreneurial journey, what challenges have you faced in finding clarity, and how have you navigated them to achieve growth in your business? Listen to the full podcast now to gain insights on how entrepreneurs navigate challenges and find clarity for business growth!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this week's new episode, Kate De Jong and Sam Morris welcome Richard Wiles, an expert in start-ups, capital raising and corporate environmental, social and governance (ESG). Affectionately called ‘The Business Fixer' by his peers, Richard has a unique ability to analyse businesses to quickly find their most effective pathway to growth.The discussion explores Richard's role as a connector, facilitating vital links between start-ups, funding sources, and strategic partnerships. This new episode serves as a rich source of knowledge, delving into the nuanced dynamics of startups and the critical intersection of sustainability and strategic success.Key Highlights:Richard's Background: 25 years in banking and finance, diverse experience in various industries. Transitioned from banking to entrepreneurship with a focus on social good and sustainability.Cardboard to Caviar Story: Richard's father's innovative project, "Cardboard to Caviar," exemplifies the early stages of circular economy. The project involved recycling cardboard into compost, creating a wormery, and producing caviar, emphasising social impact.Transition from Banking: Richard's decision to leave banking was driven by a desire to contribute more meaningfully. Pursues a values-driven approach to helping businesses thrive, with a focus on sustainability.Customer-Centred Design: Richard's experience at Stanford Uni for customer-centred design. Emphasises the importance of considering customer impact in business decisions.Neurodivergence in Business: Richard opens up about his dyslexia and ADHD, highlighting the different mindset it brings. Sam discusses her specialisation in helping business owners with ADHD.Small Contributions for Social Impact: Richard shares an example of making small contributions to social causes through business decisions. Encourages businesses to consider small actions for a cumulative positive impact.The Business Fixer Approach: Describes his role as a "business fixer" who addresses current and potential problems. Advocates for a growth mindset and openness to change for business success.And so much more!Interested in unlocking the secrets to fostering sustainability and success in startups and established businesses? Listen now to gain profound insights from Richard's experiences with Monoceros and Excess Advisory. Here's a question to pique your interest: How can strategic thinking and funding expertise be the keys to unlocking growth for your business? Find the answers and more by tuning in to this enriching episode!Stay Connected with Richard Wiles: Website: https://www.xsadvisory.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this week's episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there's something in here for you. Key Highlights:Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers. Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape. Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads. Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.Anthony's Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing. Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making. And so much more!Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.Stay Connected with Anthony Raspa: Website: https://dezigndigital.com/Instagram: https://www.instagram.com/dezigndigital/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Men need to work less. That's the topic  of today's discussion! With all the female empowerment stuff out there these days, it's easy to forget the men. Hosts Kate De Jong and Sam Morris tackle challenges and societal norms surrounding gender roles in both business and parenting and Sam shares an epiphany she had about her true ‘why' — which has more to do with supporting men than anything else. Tune into our intriguing new episode of the Thriving Business Podcast as we delve into the real reason why we need women to succeed in business.Key Highlights:Challenges men face: Kate and Sam dive into the challenges that men face, including cultural conditioning that defines them as primary breadwinners and the potential identity crisis when stepping back from this role.The struggles of women: The hosts explore the difficulties women face when striving to balance their business aspirations with domestic responsibilities, often hindering their ability to pursue their goals wholeheartedly.Why men should work less: Kate and Sam discuss how men, women and families all benefit when men work less, and what women can do to allow men to take the foot off the pedal and achieve more balance in life too.Working less to live more: Kate and Sam acknowledge the difficulty of finding this balance and offer encouragement to business owners. They suggest ways to increase efficiency and profit while reducing working hours, with the ultimate goal of helping male business owners attain more time freedom to be present with their families —ultimately creating easier lives for everyone.And so much more!Tune in now to explore these thought-provoking insights.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris discuss why it's important to have a clear ‘signature service' or core offering in your business. They emphasise the value of aligning your signature service with your zone of genius, your passion and your avatar's key challenges and desires. The hosts also stress the significance of speaking the fluent language of your target audience and addressing their pain points effectively in order to sell and convert with ease.Key Highlights:The importance of having a clear signature service in your business.Why it's important to speak the language of your target audience and to address their pain points: Business growth often requires omission (letting go of the ‘busy' tasks or offerings that drain your time), simplification, and focusing on high-value activities.Simplifying your business by focusing on your core offerings and pricing them confidently is key: The hosts encourage business owners not to compromise on their pricing and to stand in their value.Patience and commitment are essential for seeing the rewards of your efforts: The episode provides valuable insights into crafting, pricing, and marketing a signature offering for business success.And so much more!Tune in for candid conversations with Kate and Sam in this episode, providing valuable insights into crafting a clear signature offering, pricing it appropriately, and marketing it effectively in order to build a thriving business.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Summary:In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. They also explore the book "10x Is Easier Than 2x" by Dan Sullivan.Key Highlights:Sam shares how she was inspired by James Clear's talk to make changes in her daily routine: Starting with reorganising her workday and prioritising her most important tasks.The concept of habit stacking:  Where you pair new habits with existing ones to make them easier to incorporate into your daily life.Exploring the book "10x Is Easier Than 2x" by Dan Sullivan: How it has influenced their business thinking.Kate and Sam emphasise the importance of focusing on high-revenue-generating activities in their businesses: The importance of targeting clients who understand and appreciate their value.They highlight the significance of clearly defining your ideal client avatar: Tailoring your marketing efforts to reach them effectively.Kate mentions the success of a targeted marketing campaign by Buntu: A company that helps businesses win clients by sending personalized, creative messages to potential clients.And so much more!Tune in for candid conversations: Kate and Sam share their business journeys and strategies, offering invaluable insights for entrepreneurs and business owners.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this enlightening Thriving Business Podcast episode, hosts Kate De Jong and Sam Morris engage in a deep conversation with Matt Church, the founder of the Thought Leaders Business School. With over 15 years of experience, Matt and his team empower experts to bill $500K-$1.5M annually, working just 50-200 days with minimal staff. They're on a mission to help clever individuals overcome self-sabotage and achieve commercial success. Tune in to discover more.Matt Church, the visionary founder of Thought Leaders Global, is a renowned authority in enhancing leadership in Thought Leadership, Speakership, and Motivational Leadership. An accomplished entrepreneur, bestselling author, and distinguished speaker, he's earned international recognition, including being among the top 25 influential figures in the global speaking profession. Matt's achievements include induction into the Australian Speaker Hall of Fame, the 2014 Australian Speaker of the Year title, and a spot among the Top 10 Motivational speakers worldwide according to E-speakers in 2015. He's also authored 11 impressive books to date.Key Highlights:Matt Church's journey: We delve into Matt's transformative journey as a thought leader, tracing his origins in the field.Exploring "The Green Book": Matt's seminal work The Green Book, otherwise known as “The Thought Leaders Practice: Do Work You Love, With People You Like, the Way You Want” is a book that he gives away for free to build his list and grow his client base organically. Matt discusses his strategy of disseminating valuable free content as a powerful way to grow your business.Traits of exceptional thought leaders: We discuss the qualities that define successful thought leaders. Matt dissects the three common obstacles that hinder individuals from realising their aspirations: a lack of clarity, the absence of a roadmap, and self-sabotage tendencies.Breaking through the Green Belt: Drawing inspiration from martial arts, Matt and his team created The Revenue Ladder that describes the different levels from White Belt ($120K per annum) through to Black Belt ($720K) and beyond. His team have helped dozens of thought leaders reach the $1.5M mark through smart commercialisation of their ideas.IP snapshot and codifying Ideas: Matt Church underscores the critical importance of efficiently capturing and codifying one's ideas. He introduces the concept of an IP snapshot, emphasizing the need to encapsulate insights without being bound to a specific mode.The evolution from expert to authority: We delve into the evolution from subject-matter expertise to the coveted status of authority within one's field - a ‘Thought Leader'.And so much more!For those aspiring to become a Thought Leaders Practice, click the link below to learn more. Stay Connected with Matt Church: Matt's Green Book : https://thoughtleaders.com.au/practice-book/Matt's website : http://mattchurch.comThought Leaders Business School: https://thoughtleaders.com.au/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired Business : https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business Implementor : https://thebusinessimplementor.com/Instagram:

In this new episode, Thriving Business Podcast hosts Kate De Jong and Sam Morris sit down with Master Business Coach, Angie Giltner. Otherwise known as "The Girl with the Purple Hair" and based in Ohio, USA, Angie shares her remarkable 10-year journey as a business owner, highlighting a pivotal moment when she decided to start her own business after facing workplace discrimination and unequal pay.Key Highlights:Angie's background: Angie, a former social worker and trainer, transitioned into entrepreneurship after a shocking incident of pay disparity in her previous job.Swift business launch: In just four days, Angie launched her own business, but she struggled in the first year due to lack of preparation and education.Investing in a business coach: After facing financial hardship and with as little as $2.84 in her bank account, Angie found a way to invest $10,000 in a business coach, which was the key decision that transformed her business and led to long-term success.Overcoming imposter syndrome: Angie shared her experience of initially doubting her ability to charge higher coaching fees but eventually increasing her rates, leading to significant growth in her income and business overall. Personal brand pivot: During COVID, Angie transitioned from being a local business to becoming an online personal brand, learning the importance of putting herself out there and establishing a unique value proposition.The power of manifesting: Angie uses vision boards and positive affirmations to manifest her goals, exemplifying the power of a positive mindset.And so much more!Overall, Angie's journey from workplace discrimination to becoming a thriving business owner and coach serves as an inspiring example of resilience, determination, and the importance of investing in oneself. Listen to her fascinating story on this episode!Stay Connected with Angie Glitner: Website: https://www.angiegiltner.com/Podcast: https://open.spotify.com/show/0SRFuR4gm1yy0XU69LDxh2LinkedIn: https://www.linkedin.com/in/angiegiltner/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive deep into the fascinating and rapidly developing world of AI-powered marketing. They share what AI marketing really is and how it can be harnessed for optimal results without falling into common pitfalls.Kate and Sam share their personal experiences with AI in their businesses, especially in email marketing and social media content creation. They emphasise that while AI can provide a valuable starting point, it should be viewed as a tool to enhance human creativity, not replace it entirely. Episode Highlights:Exploring what AI marketing means.The potential and common pitfalls.Kate and Sam share how they've used AI in their businesses.AI in email marketing and content creation.Balancing AI assistance with human creativity.The importance of fact-checking and authenticity.Crafting quality prompts for AI.The role of AI within a broader marketing strategy.Leveraging AI for productivity in headline generation and content rewriting.Sam's approach to batching content creation during flow statesKate's tip on preparing a content backlog for staying aheadAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate sits down with transformative leadership coach Cindy Kennedy in a candid and insightful conversation about the journey of finding your voice, embracing vulnerability, and speaking your truth in professional environments. Cindy is a motivational coach and keynote speaker who shares her personal experiences, from discovering her authentic self in a coffee shop in her mid thirties to helping professional women find their voice and power. Get ready to dive into a conversation about embracing vulnerability, the transformational power of storytelling, and the importance of speaking your truth, especially in professional settings.Episode Highlights:Cindy's journey through adversity and overseas adventures that taught her to speak up and stand out — and ignited her fire to help all women do the same.Cindy's turning point of coming home to herself and re-establishing her identity as a keynote speaker, TEDx trainer, and transformational leadership coach.How to identify natural leaders and those who naturally take on support roles, and how to nurture both.Differentiating between pleasing and serving — a lesson for all women.The impact of childhood conditioning and the journey to finding self-worth.The significance of setting clear intentions and practicing speaking in various opportunities.The creation of Cindy's program "Rise to Shine" and its evolution into the Center for Sass and Soul.The concept of alignment and how it's a continuous process of self-discovery and growth and a commitment to your truth.The power of sharing stories and how Cindy's work as a speaker, coach and TEDx trainer empowers people to find value in their stories.The beauty of anchoring stories and experiences to find deeper meaning and wisdom.The ongoing journey of deepening trust in oneself, others, and something beyond us to find your authentic power.Stay connected with Cindy Kennedy:Website:https://cindymkennedy.com/Instagram: @cindymkennedyFacebook: Cindy-M-KennedyConnect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive deep into the world of business ownership, vulnerability, and the reality of running a business. They openly share their insecurities, challenges, and fears as coaches and business owners, shedding light on the behind-the-scenes struggles that often go unnoticed and are mostly not talked about. Join them as they discuss the complexities of imposter syndrome, the value of experience over formal education, and the rollercoaster ride of revenue generation.Episode Highlights:The power of vulnerability and sharing real experiencesThe most downloaded episode on menopause, showcasing the importance of discussing relatable and real topics we all struggle with but don't talk about.The decision to share insecurities and challenges in this episode, revealing the reality of running a business.The experience of investing in mentoring and business coaching to elevate thinking,mindset and approach.The rollercoaster of cash flow, investments, and overcoming glitches in systems that affect lead generation.Imposter syndrome and how it can be triggered by unexpected events, leading to self-doubt and questioning expertise.The balance between formal education, experience, and the evolving nature of business.Navigating the world of speaking gigs, setting fees, and the ever-present challenge of imposter syndrome.Exploring the two types of businesses: Traditional and thought leader practices, and how they impact growth and overheads.The challenges of participating in coaching programs that promise results but may not align with individual values.Sam's new program designed to guide individuals through different stages of business growth.The psychology of pricing, value perception, and the dilemma of setting fees for services.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, we had the pleasure of interviewing our dear friend and business colleague Lisa Brandis,  founder of Intuitive Reiki International and author of the newly released (and incredible!) book "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening." In our discussion, Lisa shares her experience and insights on integrating intuition and spirituality into business, which isn't often talked about in business discussions, and yet it's so important. Each and every one of us has access to a powerful source of guidance through our intuition. Tune in to hear all about it!Episode Highlights:How to get the balance right between flowing with your intuition and implementing enough structure in your business to be profitable and successful.Lisa's journey of personal growth through Reiki.Coping with grief through connecting with the spirit realm .Lisa shares experiences as a psychic medium in which she channels departed loved ones and animal energies.Learning to trust your emotions as your internal guidance system.Embracing emotions as a superpower, especially for females in powerful roles.Making decisions by integrating wisdom from your head, heart, and gut.Recognising the body's physical response to decisions (yes vs. no).The importance of meditation in connecting with intuition.Surrounding oneself with supportive advisors and friends.The significance of ‘alignment' in business and decision-making.Recognising the impact and value of spiritual services in this modern era of business.And so much more!Featured in the Episode:Lisa's Book: https://intuitivereiki.com.au/about-lisa-brandis/Stay Connected with Lisa Brandis: Website: https://intuitivereiki.com.au/Instagram:https://www.instagram.com/intuitive_reiki_int/LinkedIn: https://www.linkedin.com/in/lisabrandis/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive into discussions about the power of mindset shifts on the journey towards personal and professional growth. They explore fascinating topics such as the influence of movies and documentaries on mindset, the challenges of fear in entrepreneurship, and the importance of surrounding oneself with the right people to elevate thinking.Episode Highlights:Sam shares her admiration for the recently released Barbie movie and its surprising depth in tackling feminism and gender roles.Sam highlights how the Barbie flipped stereotypes, empowering women while emphasising the need for balance and equity.Sam and Kate discuss FEAR in entrepreneurship and how it differs from the fear experienced in traditional employment.Kate shares her personal experiences of dealing with financial fear and the realisation that letting go and surrendering can lead to breakthroughsThe girls discuss the importance of conquering fear, drawing parallels between extreme sports and the challenges faced by business ownersThe significance of letting go of control and trusting others in running your business operations.They discuss mindset shifts required to focus on high-value tasks that drive business growth and revenue generation.Why it's important to be surrounded by individuals who elevate one's thinking and inspire growth.Sam reflects on the connection between coaching in sports and business coaching.The value of learning from people who are already achieving what you aspire to achieve. Kate shares her experience of running a mastermind group and how some members outgrow the group as they progress. Recognising when you've surpassed the current level of your circle is essential for continued growth.Why it's essential not to be the smartest person in the roomAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In today's episode, Kate and Sam discuss a thought-provoking article that was published in The Harvard Business Review. The article explores how male and female entrepreneurs get asked different questions by venture capitalists, leading to funding disparities. Despite female business ownership being high, women receive only 3% of venture funding. The questions asked to men focus on the vision and potential, while women face defensive queries about risk and break-even. Flipping prevention questions to promotion ones can change the trajectory. It's quite incredible how the way a question is asked can have such profound consequences on mindset and perception. They discuss how disrupting bias in questioning is crucial for funding equality and for women to succeed in business generally. Here's the link to the  Harvard Business Review article:https://hbr.org/2017/06/male-and-female-entrepreneurs-get-asked-different-questions-by-vcs-and-it-affects-how-much-funding-they-getTune in now and learn more about the importance of being mindful of the questions asked - even how you frame questions to your friends and family! Today's discussion encourages entrepreneurs to be proactive in shaping the narrative during pitches and marketing of their message. Episode Highlights:Gender bias in venture capital fundingUnequal funding for female entrepreneursDefensive position for female entrepreneursInfluence of female venture capitalistsThe Funding Gap: Entrepreneurs who field prevention questions raise significantly less funding compared to those asked promotion-focused questions.Seeking External Funding: Many women turn to their partners for initial funding, facing similar questions that hinder their funding opportunities.The Power of Passion and Purpose: The importance of passion and purpose in business to stay motivated and resilient through challenging times.Flipping the Bias: The hosts propose flipping prevention questions into promotion answers during funding discussions to disrupt the cycle of bias.The need to position themselves differently and offer a competitive advantage in their business approach.Understanding finances and presenting ideas effectivelyParenting Styles and Questions: Kate and Sam explore how their differing parenting styles impact their children's responses and emotions.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam discuss the challenges of starting a business from scratch and share their insights on the essential steps needed for success. They emphasised the value of finding your unique selling proposition and focusing on the gift you have to offer. Kate talks about her journey of charging for her services based on value rather than time and the importance of feeling confident in your pricing.They also highlight the need to be intentional and mindful when starting a business, knowing your worth (i.e. pricing strategy) and focusing on value-driven marketing to connect with potential clients effectively.Episode Highlights:Starting a business from scratch: The importance of focusing on one specific offering that solves a specific pain point and resonates with customers.Being careful with competitor research early on to avoid imposter syndromePricing based on valueBuilding confidence in pricingAttracting the right clientsMarketing strategies for startupsNurturing relationships through email marketingAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode of Women Doing Business, hosts Kate De Jong and Sam Morris start with a discussion around the TV series "Paper Giants" and its portrayal of Ita Buttrose and her pioneering role for women in media. Buttrose became the founding editor of the hugely successful Cleo magazine in 1972 and  was the first woman to be appointed editor-in-chief of a major daily newspaper in Australia. She was also the first woman to chair the ABC. They reflect on the progress that has been made for women in business over the past 50 years, but also acknowledge the ongoing struggles for equality and representation.Kate and Sam then move on to talk about the fundamental essentials required in powerful marketing. Episode Highlights:The importance of an automated customer journey that nurtures prospects into paying customers and how to do it well.Building connections with your target audience through email marketing. The significance of building a list and using lead magnets and nurture funnels to provide value to potential customers and establish trust and credibility. The misconception that creating a product or course will automatically lead to success, emphasising the importance of testing, market feedback, and focusing on delivering value to customers.Ways to understand your audience's needs and incorporate market research.Kate shares the value of feedback and how she uses it to improve offerings.They encourage first-time business owners to engage with their target market and seek feedback for success.How to deal with difficult clients,  including those who may not be a good fit or have conflicting approaches.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam delve into the value of creating space for relaxation and inspiration in business as a means to access your intuition and the powerful insight you need for business growth. They share their experiences at Kate's recent Inspired Business Bali Retreat and Sam's upcoming guided European tour.They then delve into the topic of authentic selling; what that means, how to do it well and why so many women struggle to sell. They discuss how the entrepreneurial spirit thrives in unexpected places. Get ready to be inspired and motivated on your own entrepreneurial journey!Kate and Sam discuss the importance of embracing imperfection and getting on with business as women as Sam struggles with a cold and a cold sore while recording.Kate shares her experience at the Inspired Business Bali retreat, where female entrepreneurs focused on their businesses in the tranquil surrounds of Bali.The retreat allowed for introspection and the release of emotional burdens carried by the participants.Sam talks about her upcoming trip to Europe and how she's relinquishing control by joining a guided coach tour.The challenges of justifying investments in oneself and the pressure to demonstrate a tangible return on investment are discussed.The value of creating space for relaxation and inspiration is highlighted, even though it may not lead to immediate results.Kate shares a story about authentic selling she witnessed in Bali, where the sellers identified needs and offered their services without being pushy.The contrast between poor selling experiences and the positive impact of genuine conversations and customer focus is emphasized.The Balinese culture fosters an entrepreneurial spirit due to the lack of a safety net, and they find creative ways to survive and thrive.When you focus on genuinely looking for opportunities to serve it attracts opportunities for growth and recognition.Finding your people and serving them aligns with your purpose and values, allowing for business flow.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katiedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, Kate and Sam dive into a candid conversation about the often unspoken challenges faced by women in the business world. From the taboo surrounding topics like menstruation and menopause to the impact of hormonal swings on productivity, they explore personal experiences and shed light on the importance of addressing these issues openly.Check Out These Episode Highlights:Kate and Sam's realization of forgetting to hit the record button, leading to a relatable discussion on the struggles of being vulnerable in a public space.The challenges of navigating hormonal changes and short menstrual cycles, including migraines, feeling bloated, and the stress of managing work and personal life. Sam's success in finding relief from migraines through naturopathic treatment, highlighting the importance of seeking professional help.Awkward moments of experiencing hot flashes and excessive sweating during public events and networking, leading to self-consciousness. The significance of women openly discussing menopause and perimenopause, as many have suffered silently in the past, unaware of the hormonal impact on their mental and emotional well-being. Comparing the experiences of women with the burdens faced by men throughout their lives, from puberty to hair loss. The power of marketing in shaping societal expectations and perpetuating the idea that women should push through their menstrual cycles without rest or acknowledgement. The exhaustion and heightened emotions associated with menstruation, including the need for naps and the difficulty of recognizing the connection between fatigue and menstruation.The sudden swings in mood and frustration during premenstrual syndrome (PMS), highlighting the irrationality and challenges of managing these emotional shifts.Exploring potential hormonal solutions, such as the Mirena spiral, and the need to weigh the benefits against the possible side effects and numbing of natural bodily cycles. The impact of extreme swings and emotional vulnerability on productivity and business progress, emphasizing the importance of addressing and managing these challenges. And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katiedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this podcast episode, Kate and Sam discuss the topic of outsourcing and the benefits it can bring to business owners. They emphasize the importance of finding the right virtual assistant (VA) and highlight the skills and capabilities to consider when hiring one.They stress the importance of outsourcing tasks that are cheaper than the business owner's hourly rate and encourage listeners to consider the value of their time. Sam shares her previous experiences with VA agencies and the challenges she faced with low-rate VAs. She highlights the benefits of freelancers and platforms like Upwork and Fiverr, where one can start with one-off projects to test compatibility before establishing an ongoing relationship.Throughout the episode, Kate and Sam emphasize the value of finding the right VA who can provide reliable support, free up time, and contribute to consistent lead generation. They encourage listeners to explore outsourcing options and prioritize finding the right person to delegate tasks effectively.Check Out Episode Highlights:Kate and Sam introduce the topic of outsourcing and its importance for business owners.The conversation shifts to the value of time and the need for practical ways to save time.Sam shares her experience with hiring a virtual assistant (VA) and the importance of finding the right skills and capabilities.Kate emphasizes the importance of investing in quality VAs, even if they come at a higher price.They discuss the role of VAs in social media management and the need for consistency.Sam shares her success with hiring a skilled VA and the freedom it has provided her in terms of time and lead generation.They talk about the importance of trust in a VA-client relationship and the value of paying for expertise.Kate realizes the need for an assistant who can take the burden of content creation off her, leading to consistent social media presence.They discuss the concept of "Who, not how" and the importance of outsourcing tasks that are cheaper than your own hourly rate.Sam shares her past experiences with VAs and the challenges faced with agency-based VAs.She highlights the importance of not giving up on finding the right VA and shares her success in finding a skilled VA through Upwork.The importance of re engagement and maintaining communication with clients through CRM systems.Utilizing AI tools like Chat GPT and Google Bar for brainstorming and content creation.And so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katiedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In this episode, hosts Kate and Sam dive into the fascinating, rewarding and challenging world of growing  a business and a family at the same time. Drawing from their own experiences as mothers and business women, they candidly share the joys, struggles, and unique obstacles they have encountered along the way.In this thought-provoking conversation, Kate and Sam discuss the delicate balance between nurturing their families and pursuing their entrepreneurial dreams, and the pressures and expectations that come with being a mother while supporting their partners' careers. From managing time constraints to redefining traditional gender roles, they shed light on the complexities of navigating these roles in today's society.Through their engaging anecdotes and personal insights, Kate and Sam provide valuable strategies and practical advice for women facing similar circumstances. They explore ways to work smarter, leverage support systems, and overcome obstacles while staying true to their passions and ambitions.Episode Highlights:Kate and Sam discuss the challenges of juggling a business as a mother and share their own experiences.The perception of financial support from their partners and the outdated concept of the breadwinner.Kate emphasizes the need to address the limitations faced by working mothers who still shoulder the majority of the domestic load.They explore the shift in mindset required to navigate the challenges of balancing work and personal life.Kate shares a quote about the struggle faced by a generation of women who were raised with traditional gender roles but empowered to be independent.They discuss their own upbringing and the influence of their parents' roles.The importance of carving out more time to accelerate business growth and the limitations they face due to domestic responsibilities.The prevalent norm of men being the major breadwinners and the slow progress in breaking gender stereotypes.The importance of working smarter and achieving sustainable profit while navigating the challenges of being a mother and business owner.The expected timeline for business growth and the barriers mothers need to overcome.Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katiedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com