The Sprinkler Nerd Show

Reference Link: https://player.captivate.fm/episode/ec981d8c-cd1d-4c13-961a-76cf9cf32ecb  

For immediate release—breaking news, kind of. In this solo episode of The Sprinkler Nerd Show, Andy dives into what seems like a revolutionary product: a mechanical rain sensor that requires no batteries, no Wi-Fi, no firmware updates—just pure, functional design. It shuts off irrigation during rainfall and turns it back on when conditions dry out, all thanks to hygroscopic discs that expand and contract to trigger a simple switch. This device sounds like the newest drop in water-saving technology—until Andy reveals the twist: it's not new at all. In fact, it's based on US Patent 3,808,385, filed in 1972 and granted in 1974. That's over 50 years ago. And the core concept of the mechanical rain sensor hasn't changed since. Andy breaks down how the device works, why it's still effective today, and what it says about the pace of innovation in the irrigation industry. He challenges contractors and tech developers alike to ask the big question: why are we still using 1970s technology in 2025? Could we create a smarter, data-driven rain sensor that actually logs rainfall events, provides historical context, and informs better irrigation decisions? If so—why hasn't anyone built it yet? Key Highlights: Breakdown of how the moisture-responsive switch actuator works Benefits for contractors: simplicity, reliability, zero maintenance Installation and adjustment tips Why the current state of rain sensors is a wake-up call A challenge to the industry: let's rethink how we track rain and respond to it Andy closes the episode with a call to action for all Sprinkler Nerds: always ask why. Why things work the way they do, why they've stayed the same—and how we can make them better.

YouTube Short:  https://youtube.com/shorts/flpTuNN7vqY   Summary In this episode of the Sprinkler Nerd Show, host Andy Humphrey sits down with Steve Barendt from Rain Bird to explore the company's new ESP 2-Wire Controller—a product that's making 2-wire irrigation systems significantly more approachable for contractors who may have previously avoided them due to complexity.   The Origin of the Conversation Andy first encountered Steve at the IA Show, where Steve delivered an impromptu 2-minute elevator pitch on the new controller. That pitch sparked Andy's interest in Rain Bird's new approach to two-wire systems, leading to this deeper dive discussion. Steve's Background Steve brings a decade of experience at Rain Bird, including seven years on the sales team working directly with contractors in the Austin, Texas area. His background in the field informs his work as a product manager, enabling him to better understand real-world customer needs and challenges. Why "Approachable" Matters Historically, two-wire systems have been considered complex, especially around wiring specifications, connector types, and troubleshooting. Rain Bird's ESP Two-Wire Controller aims to lower the barrier to entry, making it easier for contractors—even those new to two-wire installations—to adopt the technology. The term "approachable two-wire" is intentional. Steve explains that Rain Bird designed this controller to work with standard irrigation wire and connectors, rather than requiring specialized components. As long as the wire is direct burial irrigation wire (down to 18 gauge) and connectors are rated for 600 volts, users can leverage what's already on their trucks—reducing the learning curve and installation costs. A Big Shift: De-Energized Two-Wire Path A key innovation is that the two-wire path is not constantly energized, as it is in traditional two-wire systems. Instead, it's only powered when actively running a station or performing diagnostics. This reduces heat at the connectors and decreases corrosion risks, allowing the use of standard connectors and simplifying troubleshooting. Positioning: Who's It For? The ESP Two-Wire Controller isn't designed to replace all two-wire systems. Instead, it's aimed at light commercial and large residential projects with about 12 to 30 stations—an area where contractors often debate between traditional wiring and larger two-wire systems. Key highlights: 50-station capacity (though ideal use is around 12–30 stations) Cost break-even point starts around 12 stations, lower than the 30+ typical for traditional two-wire setups Two solenoids can operate simultaneously Compatible with a standard flow sensor (hardwired) By offering a lower break-even point and simpler installation, this controller fills a gap between traditional modular controllers like the ESP ME3 and higher-end commercial platforms like LX IVM. Troubleshooting Tools and Diagnostics Rain Bird has invested heavily in diagnostics features that make this controller easier to troubleshoot: LED Feedback on Decoders: Each decoder includes red, green, and blue LEDs that indicate operational status, short circuits, and open circuits. Short Finding Mode: Allows energizing the path for diagnostics with a clamp meter. Power-Measure Mode: Helps track power issues in the field. These features empower contractors to isolate and resolve issues faster without needing advanced tools or specialized knowledge. Auto-Addressing Decoders Perhaps the most contractor-friendly feature is the auto-address functionality. Rain Bird decoders come in numbered order, and if installed sequentially, the controller will auto-scan and assign decoder addresses to stations with no manual input. This drastically reduces setup time and minimizes human error. While other systems may require manual address entry or use specialized software, Rain Bird's solution is faster and simpler—especially when paired with the mobile app. No Field Grounding Required Another simplification: unlike other two-wire systems, no field grounding is required for this controller. Though contractors can choose to ground the system if they wish, it's not necessary for functionality or warranty compliance. Connectivity and Software Integration The controller is WiFi-enabled via Rain Bird's LNK2 module. It currently connects to Rain Bird's legacy mobile app, but a transition to Rain Bird's 2.0 app and IQ 4 web platform is planned for 2025, which will bring expanded access and remote management options. Simplified SKUs and Installation Rain Bird is offering this platform with just two SKUs: the controller and a single-station decoder. That's a major advantage for distributors and contractors, who won't need to manage complex inventories of sensor decoders, grounding kits, or multi-station decoders. Behind the Scenes: Product Development Steve shared insights into the 2–3 year development timeline, which included field testing, focus groups, and engineering across multiple departments. The goal: simplify, streamline, and make two-wire technology accessible to more contractors. Multiple patents were filed as part of the innovation process, particularly around the auto-addressing and system architecture. Final Thoughts This controller isn't for every project—but that's the point. Steve emphasized the importance of positioning the right tool for the right job. When used in the right context—light commercial sites, fast food chains, hotels, and medium-size properties—Rain Bird's ESP Two-Wire Controller can offer a compelling mix of ease-of-use, cost savings, and performance. Contractors interested in learning more are encouraged to reach out to their local Rain Bird representatives via their distributor or visit the Rain Bird website for product videos and specs. Key Takeaways Designed for simplicity and approachability Compatible with standard wire and connectors De-energized two-wire path reduces risk and simplifies install Auto-addressing decoders streamline setup Troubleshooting tools built-in (LEDs, short find mode, power measure) Ideal for 12–30 zone projects Connects via WiFi and will be fully app- and web-integrated in 2025 No field grounding required Just two SKUs for the system

Andy introducing wireless sensor technology to Ohio and riffs about the "RHYTHM" of the landscape.

In this episode, Andy shares his process for manufacturing LoRaWAN wireless soil moisture sensors.

Join the Project Harmony Launch List: HarmonyAnalytica.com/future       What does the future hold for your landscape business?   Well, if you ask nine experts, you'll get 10 different answers. Some say we're heading for a lush, thriving growing season; others predict drought conditions. Some insist we'll get just enough rain this year—and someone else insists it's never enough. Let's be honest, nobody really knows...   But now...there is one surefire way to future-proof your business and how you manage high asset value crops:   Harmony Analytica.   Harmony is the FIRST sensor analytics platform made for plant-focused professionals. It is currently used by leading institutions, managers, and contractors from Agricultural, to HOA, to Green Infrastructure everywhere..   But what does Harmony Analytica actually do?   It brings all of your water consumption data, irrigation schedules, localized rainfall, soil moisture levels, environmental data, and plant health metrics together into one. single. platform. That means you have a single source of truth to manage your landscape assets. No more cobbling together spreadsheets or running multiple apps, or exporting for water use, from multiple software platforms—only to end up with a “dashboard” that's outdated the moment you finish assembling it.   Do you juggle endless logins for systems like Rain Bird, Toro, Hunter, Baseline, WeatherTrack, RainMaster, Calsense, Weathermatic, Smart Rain…the list is fucking long, yeah? With Harmony Analytica you can affordably add sensors for one centralized command center, saving you time, simplifying your workflow, and giving you unparalleled insight into every aspect of your irrigation strategy -without spending thousands of dollars changing our controllers.   Harmony Analytica knows exactly what you need:   Real-Time Insights – to track water consumption, water pressure, soil moisture, local rainfall, evapotranspiration, and more.   Accurate Planning – so you can schedule irrigation and manage your resources based on data, not guesswork.   Visibility & Control – to make quick, informed decisions about your landscapes in one user-friendly dashboard.   Think of this as the instrument panel of your horticultural fighter jet. You want all that data to be spot on and easily accessible—so your maintenance strategy is efficient, your plants are thriving, and your business is operating sustainably.   Start with one sensor, grow with many. Harmony's modular platform ensures that no matter how small your business is today, or how large your landscape operations become, Harmony Analytica is designed to scale seamlessly right alongside you. There is no minimum to get started.   In short: you need Harmony Analytica. It's an amazing opportunity to revolutionize how you manage landscapes.   And speaking of opportunity, do yourself a favor: Apply Now, to join the Harmony Analytica Advisory Team, where you can become a part of the development team and help shape the future of the company. In this top-secret, private group, we will break down how to leverage cutting-edge tech to keep your landscapes greener—and your bottom line stronger.   Signup today: Harmony Analytica.com/future, harmonayanalytica.com/future, harmonyanalytica.com/future.

In this episode of The Sprinkler Nerd Show, host Andy Humphrey starts off with an unapologetically bold greeting to illustrate the power of authenticity and grab listeners' attention. He gives a personal shout-out to friends, mentors, and colleagues he connected with during the week—highlighting the importance of real human relationships in an increasingly AI-dominated world. From there, Andy explores the rapid growth of AI and how it's poised to deliver personalized, mass-produced podcast content—comparing it to Walmart's ability to provide inexpensive, standardized groceries. But just as many people still prefer organic, home-cooked meals, Andy argues that listeners will continue to value authentic, human-created content. He emphasizes that AI, while a remarkable tool, simply can't capture the spontaneous quirks and genuine emotion inherent in a show crafted by a real person. Ultimately, Andy encourages creators (and listeners) to lean into their unique perspectives and passions. By embracing technology where it's helpful but maintaining the “handcrafted” essence of podcasting, we can build deeper connections and a vibrant community that values the human touch—something no AI can replicate.

Hello, friends! I wanted to take a moment to share a quick update on what's happening this week. I'll be traveling to Calgary and Edmonton, Canada, for the SiteOne Landscape Supply One Stop events. On Tuesday, I'll be at the Calgary event, and then on Thursday, I'll attend the Edmonton event. After that, I'll head back to the airport Thursday night and fly home on Friday. I had to adjust my travel plans a bit, departing from Grand Rapids instead of my usual airport because, upon my return, I'll be meeting up with my daughter. We're headed straight to a volleyball tournament in LaPorte, Indiana—an exciting way to wrap up the week! If you're in the Calgary or Edmonton area, I'd love for you to stop by the SiteOne events. Please make it a point to say hello! It's always a pleasure meeting industry professionals, and I'd love to hear what's happening in your world. An Update on Project Harmony For those of you following my journey to bring affordable wireless soil moisture sensors to market, I wanted to share some exciting news. We've successfully deployed a few hundred beta sensors—yes, handcrafted by yours truly! The beta launch has been a huge success, and if you'd like to learn more about Project Harmony, visit harmonyanalytica.com. If you're interested in participating in the beta program, you can receive a sensor and Wi-Fi hub for just $100. Simply visit harmonyanalytica.com/beta to sign up. I'm also looking for industry professionals who want to integrate wireless sensors into their business. I'm even considering launching a private group for beta users. In this group, I'd share everything I've learned on this journey, and together, we could build the next generation of water analytics and landscape insights. Behind the Scenes of Sensor Development What's fascinating about bringing sensors to market is that the biggest challenge hasn't been the measurements—it's been the manufacturing process. I've learned so much about 3D printing, epoxies, potting materials, and even things like glue types and vapor smoothing chambers. Right now, it's a 2-to-1 process—for every two sensors I manufacture, only one makes it to the field. Many work perfectly but have small cosmetic blemishes, making them unsellable based on current standards. This is one idea I'm considering for the beta group: offering these fully functional but slightly imperfect devices at no charge for testing and learning. If you're curious about how wireless sensors work, how they can add value to your business, and how we can revolutionize the industry together, I'd love to connect with you. Let's create the next wave of innovation outside of the traditional wholesale landscape manufacturers. That's my week ahead! I look forward to meeting any of you who are in Western Canada at the Calgary or Edmonton SiteOne One Stop events. Stop by and say hi—I'd love to connect. Thanks for listening, and let's keep innovating!

In this episode, we uncover a remarkable story hidden in plain sight: Ronald Wayne, the often-overlooked third co-founder of Apple. While Steve Jobs and Steve Wozniak achieved legendary status, Wayne's name is hardly mentioned in the tech world—even though he helped draft Apple's original partnership agreement and designed its first logo. After just twelve days, he chose to walk away from his 10% stake in Apple for a mere $800, a decision that would come to symbolize both the enormity of risk and the unpredictability of life. I share how my son, Drew, and I stumbled upon Wayne at an afterparty during the Consumer Electronics Show (CES). This unexpected meeting led to an eye-opening conversation about everything from historical shifts in monetary policy to Wayne's current passion for investing in silver. Drawing on Adam Smith's Wealth of Nations, he argues that today's fiat currencies are on shaky ground and sees silver as a tangible asset that may protect wealth when paper money loses its luster. Throughout our chat, Wayne's calm conviction and life experiences shine through. He exemplifies the power of informed decision-making, a willingness to pivot when necessary, and an unwavering commitment to charting one's own course. Despite leaving behind what could have been billions, he found fulfillment in engineering pursuits and personal independence. Tune in to hear my reflections on Wayne's journey and the lessons we can all draw from his story. If you're curious about his detailed thoughts on the future of money, stick around for the recorded audio of our conversation with Ronald Wayne himself. It may be a bit difficult to hear at times, but it's worth the listen if you want to glean insights from one of Apple's most intriguing figures.

Today, I'm sharing the story of my six-month recharge. Six months that pulled me out of my comfort zone and into a world of new challenges, new skills, and new possibilities. This wasn't a vacation—it was six months of diving into the sandbox, experimenting, and solving problems I'd never faced before.   And here's the thing: If I can do this, you can too. So, join me on this creative adventure as we look ahead to 2025 and all the possibilities waiting for us.   This is the story of my six-month recharge —-- six months that transformed how I think, work, and approach challenges.   This wasn't a break or a vacation. It was six months of diving into the sandbox—learning, experimenting, and tackling problems I'd never faced before. I stepped out of irrigation and into the fast-moving world of IoT.   The Sandbox Adventure   Here's what happened:   I invented new IoT products. I developed a wireless cloud solution to connect industrial  weigh scales to the cloud—something that hadn't been done before. I learned to set up a Raspberry Pi. This opened the door to new technical possibilities. I dove into LoRa. I explored how this long-range wireless technology is shaping IoT. I attended the largest LoRa conference in Amsterdam. It gave me a front-row seat to the next big technology curve.   In six months, I gained more skills than in the last six years.   Why the Sandbox Matters   This wasn't just about learning new skills—it was about embracing the unknown. The sandbox is where you play, experiment, and solve problems without fear of failure. It's where you push boundaries and ask, What if?   These six months pulled me away from irrigation and into the broader IoT world, where the future is being built.   Here's what I want you to take away from this: Growth happens in the sandbox. It's where you take risks, build, and learn about yourself. You don't need to know everything or have a perfect plan. You just need to step in, get your hands dirty, and start creating.   If I can do this, you can too. 2025 is your year to play in your own sandbox, to learn, grow, and build something extraordinary.   So, let's do this together. Join me on this creative adventure. The sandbox is waiting, and the best part? You're already holding the tools.

Andy Humphrey kicks off the episode with "Little Silver Ring" by The Samples and shares insights from his trip to Orlando for volleyball Nationals, highlighting its economic impact. He then revisits a past episode on field capacity, discussing soil moisture sensors, practical analogies, and their importance in irrigation systems.   (0:00) Andy Humphrey introduces the morning song of the day   (1:31) Andy Humphrey reveals the song: "little silver ring" by The Samples (1:44) Podcast introduction and target audience (2:20) Andy Humphrey talks about being in Orlando for volleyball Nationals   (3:47) Discussion on the economic impact of the volleyball tournament   (7:36) Transition back to the Sprinkler Nerd Show   (8:15) Replaying a past episode titled "field capacity, my ass"   (9:40) Experiment with multiple soil moisture sensors   (12:21) Shout out to Juanita and replay of the April 2023 episode   (12:58) Defining field capacity   (14:23) Using a sponge as an analogy for field capacity   (17:09) Comparing field capacity to a percolation test   (19:16) Field capacity as the baseline for soil moisture   (22:10) Explanation of how to measure and apply field capacity   (27:20) The art of setting soil moisture sensors (32:40) Analogies for understanding tank size and soil moisture   (33:14) Importance of field capacity in irrigation systems   (34:16) The future impact of soil sensors in the industry   (35:15) Closing remarks and wrap-up   And so I'm gonna play that for you today. Here because I don't have time to record a full episode with brand new content, but it did get me thinking about just soil moisture sensing and field capacity and understanding the numbers, and you're gonna hear all that on this episode, this replay episode. But I wanted to share a new concept that actually it's not completely new, but a concept that I have running, in ex in an experiment right now. And that is a concept of taking multiple soil moisture sensors, let's say, within one zone, and averaging them together to creating new soil moisture or that you might think of as a synthetic value. So there's always the angel question of, you know, how is this one spot where the soil moisture sensor is buried. How how is that relative to the rest of either the site or the zone I'm not gonna get into all of those details. We'll save this for another episode. And and the and that is that is a valid question. And the only real way around causing a mistake is to actually just locate the sensor in in a really good area. But then what would happen? What would it look like if instead of putting one soil moisture sensor in a zone? Or one soil moisture sensor in every zone, we put 3 soil moisture sensors in one zone and use that one zone as the baseline zone for the rest of the site. And it's not actually possible today to do this with any control system. Even a baseline control system. You cannot install you can install 3 soil moisture sensors in a zone, but they're all going to be independent, and only one of them can actually control the zone. But what if you could take those 3 soil moisture sensors buried in the one zone, average them together to create a new synthetic, you know, synthetic value and use that average value to control the zone. What would that look like? That can't be done today, but I'm doing it. I'm actually I'm actually running this experiment. We have a a project that has I should know this number off the top of my head, but I don't. Let's say if it has 8, it has 8 soil moisture sensors. And each soil moisture sensor is actually buried in in its own zone, 8 slow moisture sensors, 8 zones, but then I'm taking all of those 8 slow moisture sensors averaging them together and creating a new value that says here's the average soil moisture across the entire site. And what's interesting about that is, well, first, it it hasn't been done before. But second, it might make up for potential errors in location, formity, etcetera, etcetera, if multiple sensors are installed within one zone average together to create a new value So that's just one experiment that I'm running right now. It's going really well. And, maybe maybe a manufacturer that might be listed into this podcast, we'll take that into consideration as they develop the platform. And, we'll just we'll just see how it goes. But Wanted to give a special shout out to Juanita. Thank you for being an active podcast listener. Appreciate hearing from you. And, with your recommendation, I'm gonna replay the episode from April, I think April 28th 2023 called field capacity, my ass. It is great content. I highly encourage you to listen to the entire episode. And if you don't have time today, bookmark it, listen to it again, and I'm, excited to talk about field capacity more in the future because it's more relevant than it ever has been. So thank you so much for listening. Appreciate all of you. And, we'll just roll the intro here and get right into the episode on field capacity. Okay. So in order to understand field capacity and talk about field I first think we should define field capacity. Field capacity refers to the maximum amount of water that a soil can hold against the force of gravity. Alright? It's kind of the point at which the soil is fully absorbed I won't say saturated, fully absorbed with water, and then the excess water has drained away. K? After that excess water has drained away. That's field capacity. At field capacity, the soil is sort of holding as much water as it possibly can and any additional that we add to the soil will actually drain away due to that force of gravity. One great way to illustrate this, maybe this would create a mental picture in your mind, is to think taking a sponge in your kitchen sink. K? If the sink is full of water, you put the sponge into the water, you let the water soak into the sponge, fully, then you lift the sponge out of the sink, it starts to drip, drip, drip, drip, That's saturation as soon as the water stops dripping out of the sponge. That's field capacity. K? That's the point at which the water can hold the the the moisture after gravitational drainage. K. So the sponge is a great way to describe this. Great way to understand it. Great way for you to describe this to your customers, your clients. And seeing this on a graph is awesome as well. So typically, I like to see this on a graph. So historically, working with baseline controllers, I would pull up a soil moisture graph report. I would look at this, on the graph to understand the concept and teach people about it. Okay. So the way that it looks on the graph. And again, I think probably the best way for you to visualize this is that sponge because we can all picture a sponge dripping. Okay. And what that looks like on the graph is a spike. When when the soil is full of water and it is dripping, it it's not holding water. The water is actually draining out of that soil. So you see this spike wet. Boom. It spikes up. And it's draining quickly. Right? The water is dripping out of that sponge. So you get this needle tipped tall spike. And then as the drop start to slow down out of the sponge, that's that's kind of like a curve. It represents a curve, a dry down curve on the graph. And and that curve, which is sometimes called, like, the shoulder, the shoulder of that curve, that illustrates where field capacity is. Okay. And you can kinda measure it. So if we're looking this looking at this on a graph, you could take your cursor, you could hover over the line, and you could get a a numeric value for field capacity. Okay? So more on that in just a moment. The other way that we can describe field capacity instead of using that term, which is very scientific, but it's important for us to understand it, but the average person may not. So One way to describe another way to describe that to the average person is just using the term wet. Sounds easy, silly, but it but it's true. It's wet. Not too wet, not too dry, just right. It's the goldilocks of wet. It's perfectly wet, not too wet, not too dry, just right. It's the goldilocks of wet. K? And again, you can measure this. It's a scientific value. Feel capacity is scientific. How much you allow that to deplete is the art. You can you can deplete it as much or as little as your plants can sustain. But every soil has a field capacity value that can be measured. Alright? Let's go with another way to think about this. I'm gonna give you a few examples because maybe one will stick more than another, and these are just analogies that I've used over the years to help describe the concept. A third way to describe this is a lot like a percolation test. Okay. And a lot of landscapers know this and home builders understand this because if you have a well for your water supply. Actually, not a well. What am I saying? If you have a septic, system, A lot of wells also have septic systems versus city water. But if you have a septic system, typically, you have to do a percolation test to see how the water drains through that soil to see whether that soil can even house or hold a septic tank. Okay. So typically a percolation test, you dig a hole You fill it up with water. You watch it drain over time. And then that would determine if you would be allowed to get a permit from your town to put in the drain field. Okay. So the faster a soil drains the more sand there's going to be in the soil. And the slower it drains, the more clay we're gonna have in the soil. Or, like, based on that drainage rate, it can also describe, you know, kind of the compaction and the structure because the soil type is only one variable. Right? So if we say I have Sandy Lom, well, that does just because you have Sandy Lom or you think you have Sandy Lom or you sent your soil test to a lab, and they said you have sandy loam, it doesn't mean the soil actually behaves like you have sandy loam because there is compaction and there's structure in the soil. They can also affect how water moves through the soil. So What we're really chasing is that field capacity and we want to measure it and we measure it with the soil moisture sensor. Okay. Got it. Am I tracking with you, right? Picture the sponge, picture the, the perk test digging the hole, watching the water drain through the soil, we can measure those, measure the rate, and determine the soil type or actually more. We can determine that field capacity, which tells us about the soil type with the soil moisture sensor. Alright? So back to field capacity, feel capacity being perfectly wet, so Goldilocks wet. Alright? Now that's where things start to get really fun because if you can understand that concept, you can now understand how everything else about soil moisture works. It's all relative to field capacity. And I think this is where most current manufacturers, if not all current manufacturers have missed the mark. I'm gonna tell you why here in just a minute. Again, this is my opinion that most of them have missed the mark because they focus on volumetric soil moisture. They focus on the the data coming out, the actual reading of the soil at any moment, but one reading alone is not enough. Alright? So I'm gonna tell you what that means here in a minute. But I wanna also mention that typically, you know, engineers of soil moisture sensors, either just probes, control systems, engineers, know, like, what we're talking about. They know what this means. They know exactly what the readings are, how to set the sensors And from my personal experience, teaching and training on the subject matter for, god, it's crazy, almost 20 years. I know how to set the sensors, but I also know that the average knuckle dragger has no idea. And the first question that they always ask me, like, every time, how do I set the sensor? Andy, I put the sensor in. How do I set it? And so that's kinda what I wanted to talk to you about and provide you with some understanding of field capacity allowable depletion, permanent wilting point, all that shit can be so confusing that what we really wanna focus on is field capacity. Alright? And here's my tip If field capacity equals wet and wet equals full, k? Think of this like a tank, a tank of soil, full is 100%. So I like to take the volumetric moisture percentage and fine field capacity and set that to be full, because this makes the most sense to the average person. Is my soil full? Is my soil empty or where in between those values is it, but the actual volumetric soil moisture percentage doesn't matter so much after we understand field capacity. Because we're gonna set field capacity equal to 100% and then the tank size is going to be determined from that. Alright? And that's where I think most manufacturers miss the mark because they should set their calibration relative to field capacity and set a new tank size. Okay? So we're gonna get I mean, I'll give you a few examples here. In in a moment, but I want you to think about that concept. K? If field capacity is wet and wet is full in full must equal 100%. So field capacity equals 100%. K? Then we wanna know what is 50% full and what is empty. And that's really the skill that we should be thinking about, k, because if we take one reading, and which is actually something that people typically ask me. So let me give you let me give you that example. Oftentimes after someone installs a slow moisture sensor system, I would get a call. Right? And the the client says, Andy, you know, something like this. My moisture sensor is reading 28.5 percent What does that mean? How do I set the sensor? K. The question is, literally, most of the time, just like that. My moisture sensor is reading 28.5, or it's reading, it's reading some number, and they wanna know what does it mean? How do I set the sensor? And the funny thing is that my response is usually like, I have no freaking idea. K? How could how could I after with 20 years of slow moisture sensory experience, not know what 28.5% means. It's actually that I do know what it means. It means 28.5%. But I don't know what what that means in terms of wet or dry. K? Because I need more information. 28.5 percent or the the value that you're taking at any moment does not mean anything all by itself. It has to be made in relationship to field capacity. Right? Is that making sense? If we took a reading of 20 percent or 25 percent or 30 percent, one number all by itself doesn't mean anything. It only means something when compared to field capacity. And I made a couple notes here. Wanna give you an example. So this is one piece actually. I'm actually cheating here. Not reading word for word, but I I made some notes. So let's say for instance, we measure field capacity at 26%. Okay? If field capacity is 26%, And the client asks me, what does 28.5 percent mean? I I know right away, shit. That's higher than field capacity. That means your soil's freaking wet. Saturated and saturation because I can compare 28.5 percent to the known field capacity of 26. K? But maybe what if field capacity was 32? And they asked me, what does 28.5% mean? Then I know Well, it's not yet up to fuel capacity. Your tank is about, you know, 50% full or 60% full. You have to take the slow moisture sensor reading that you get, and you have to compare it to you have to compare it to field capacity. Alright? And every moisture sensor reading that is compared to field capacity has to be compared to field capacity on the very same sensor. You can't compare different sensors to each other because they're all installed in different environments. And how the sensor is installed in each environment could be different. Even if the soil type is the same, how the sensor is installed can affect the reading a bit, which means field capacity on one sensor might be 30. And in the same soil condition, you know, 100 yards away, it could be 32% based on how that sensor is installed. So you wanna compare the number that you're getting and feel capacity only on one sensor. Never compare 2 sensors to each other. Alright? So for this reason, what I usually recommend is that during installation, you pour a bucket of water over the sensor or any amount of water that's going to take to saturate the sensor, which means get it more wet then feel capacity. Get it kind of as wet as you can, you know, to a point. And then wait 24 hours. Kinda like doing that perk test. You wanna get it wet. Then you wanna let gravity take over and you wanna see what it does after 24 hours. You can come back to the site, take a reading, Or if your system is connected remotely, you can look at the graph. You wanna give it some time. You wanna, like, gravity do its thing. I don't like that sponge. You wanna pick that sponge up out of the sink. Let it stop dripping. So you wanna wet your soil, get it nice and wet, let gravity take over, and then you wanna take another reading. And that reading is field capacity. That's the right or downer. That's your baseline. That's field capacity. And everything else becomes relative to that number. If you take a reading in the future and it's higher, you know, your soils and saturation. If you take a reading in the future, and it's 50% lower, you know you're freaking dry. Okay. So the next question I usually get after we find field capacity, is how do I set the sensor? And this becomes the art. So I mentioned before that measuring field capacity is a science. Because you can actually measure it. The amount that you allow for depletion or dry down is the art, and there's only best practice And there's observation and there's knowledge of your plant material and the health of your plant material because all of those things can affect how dry and for how long can you maintain dry. But I have one general rule that I usually give to all clients as a starting point And that is 20 percent depletion, not 20 percentage points, right, not going from 30 down to 10, not 20 point 20 percentage points, but 20% of a number. And that is how you determine your tank size. You take field capacity, you subtract 20% of it, or you multiply it by 0.8 And that will give you your dry number. Alright? So let's look at a specific value. Let's pretend here today, that we measure fuel capacity and it's 30%. What would 20% depletion be? What would 20% dry be? What is that number? Well, I I typically do the math. 10% of 30 is 3. We'll double that to get to 20. That would be 66 percentage points. Field capacity was 30. 6 percentage points is our tank size, so 24 becomes the depletion. That's dry. We will let the soil go from 30 when it's wet down to 24 when it's dry, and then we'll fill it back up again. And I'm today, I'm not gonna be talking about how to automate we're just talking about the numbers itself. Right? So if you take your reading and it's 25%, you know, you're not dry yet because we just said 24 was dry. If you take a reading at 17, you know, you're way below your depletion point. Alright? And I use 20% as a starting point because you never wanna start too dry. You never want to you always wanna start a little bit conservative, see how it goes, then you could lower it a little bit, then you could lower it a little bit more. But the analogy of using 20 percent helps to describe how the tank size can be measured. So if we think about the field capacity number. And we think about taking 20% of it. So we started with 30%. We took 20% away. That was 6 that was 6 percentage points. Okay. And then turn on was 24. The type of soil that we're working with actually determines the size of the tank. So generally speaking, and this is kind of a, I guess we could call it a rule, clay soil holds more water. So when you measure field capacity in a clay soil, it's going to always be higher. So let's just say it's 33%. K? And the range is probably anywhere from 29 to, you know, 38% generally speaking. Clay soil holds more water, so field capacity is a bigger number. Sandy soil holds less water, so field capacity of sand will be lower. Right? Let's say field capacity of sand is 22%. And we're just assuming field capacity of clay is 33%. But if we use the general rule of 20 percent depletion, 20 percent of a bigger number is a bigger tank. Right? The more clay in the soil, the larger the tank size will be. The more sand in the soil, the smaller the tank size will be. Because 20% of a smaller number is a smaller number, 20% of a bigger number is a bigger number. So the smaller the tank, the more frequent it will need to be filled up. The larger the tank, the less frequent it will need to be filled up. Okay? It also means it'll take more take more water volume to fill it up, but the depletion will occur faster in soil and in clay I'm sorry. It's faster in sand than it will in clay. And I noticed this from my own sort of, growing up in Vermont, there is the soils very heavy clay. Lake Champlain used to cover a big portion of the state of Vermont and this the soil that was left at the bottom of the lake, you know, Eons ago has tons of clay in it. It holds a shit load of water. Mud season in Vermont, sucks. However, it's freaking green all the time because the soil doesn't dry out. Now, where I live, Now in Michigan, it's a sand dune. It's a big ass ant hill. The sand soil holds very little water dries out quickly, and you have to irrigate the hell out of it. K? The climate is actually very similar here in Michigan to where I grew up in Middlebury, Vermont, but the irrigation market in Michigan is huge. The irrigation market in Vermont is small. Vermont is green, Michigan is brown because of their native you know, soils. And again, I'm making some analogies here and some similarities. I'm not a scientist that knows any evidence of this other than from my own experience, but just sharing that with you because the soil type makes a difference. Another way to look at this is that if you had a 12 gallon gas tank, you need to fill up more often than if you had a 20 gallon tank. K? Now to fill up the 20 gallon tank takes more volume, takes more gallons, but you can go longer in between. K. So that's kind of some analogies of of, how this works. And that's really it. Like, that's all there is to it. K? Essentially, that's all there is to it. So it can be often it can be easy to often overthink this, overcomplicate this, and, like, totally miss the point. And the point is that you've got to find field capacity. Field capacity becomes like your baseline. Field capacity is everything. Field capacity is not my ass. Fuel capacity actually is everything, and everything becomes relevant to it. Right? It's that it's the known variable. You gotta find out for every single, sensor that you're that you're working with. And this is why in my opinion, it's actually impossible to input the soil type into the ET formula. We all know controllers, one of the inputs is soil type. Now it can get relatively close, but if 30 of us went out and We're in a class. We went outside and were asked to determine the soil type. We'd probably come up with 10 different answers. Not all thirty of us would pick the same soil type. So I think it's really fascinating that controllers ask the user to input the soil type, but the user cannot determine the soil type. It's it's like almost impossible to pick the soil type. Alright? Without sending it to a lab, of course, but even if you send it to a lab, the lab can't tell you if it's compacted and what the soil structure is. It can only tell you where it falls on the soil in the soil table, you know, which is better than nothing, or you could just put a damsel of moisture sensor in the ground and measure field capacity. Okay? So I guess just wrapping this up, I I believe soil sensors is the next revolution that we're gonna see in this industry. I mean, we are gonna see soil sensors hit hard, guys. And I think as professional irrigators, professional distributors, consultants, designers, landscapers, landscape architects, it's so important to understand this concept and how it works because it's going to affect our business. Alright? So remember, everything is relative to field capacity. Learn it, understand it, Have a beer with it, think about it, have another beer with it, and think about it. Matter of fact, have as many beers as you can and think about it. It will be way more fun that way. So field capacity, my ass, not so much field capacity is everything. That's it, guys. Have an awesome weekend, and we'll catch you on the next episode.

  TL;DR::::::: Embrace an Open Mindset: Keeping an open mind is crucial for discovering new opportunities and innovations. Importance of New Conversations: Engaging with new people and ideas can lead to significant breakthroughs. Technology and Innovation: Encountering groundbreaking technology that could revolutionize the irrigation industry. Overcoming Initial Bias: It's essential to look beyond initial skepticism or bias towards new ideas and products. Creating Luck: Luck is often the result of continuous effort and openness to opportunities rather than mere chance. Episode Summary: In this episode of the Sprinkler Nerd Show, host Andy Humphrey discusses the concept of keeping one's “eyes wide open” as a way to stay receptive to new ideas, opportunities, and innovations, particularly within the irrigation and landscape industry. He emphasizes the importance of an open mindset in both personal and professional contexts. Andy begins by explaining that expressing thoughts out loud helps him remember them better. This episode serves as a reminder to himself and his listeners to stay open-minded. He introduces the concept of "eyes wide open," which he describes as the practice of seeing beyond what we want to see and remaining aware of what actually exists and what possibilities might be available. He recounts an experience from earlier in the day, where he had an unexpectedly profound conversation with an entrepreneur developing innovative technology outside the United States. Initially hesitant to engage, Andy decided to attend the meeting with an open mind and was amazed by the groundbreaking software technology relevant to his industry. This encounter reinforced his belief in the value of being open to new ideas and perspectives. Andy highlights how easy it is to dismiss new products or ideas, especially when one is loyal to a particular brand or has had negative experiences with other brands. He notes that often, people approach new conversations with a closed mindset, either out of habit or preconceived notions. This can lead to missed opportunities and hinder progress. By contrast, approaching interactions with an open mind allows for potential discoveries and innovations. He uses the example of his industry, where brands like Rain Bird or Hunter are predominant, and how professionals might resist considering products from other brands due to brand loyalty or preconceived biases. He stresses that it's crucial to entertain new ideas and test new products to stay ahead in the industry. This open-minded approach can lead to significant advancements and better solutions. Andy also addresses the concept of luck, challenging the common perception that successful people are merely lucky. He argues that what appears to be luck is often the result of numerous efforts and opportunities seized over time. By keeping their eyes wide open, individuals can create their own luck through continuous learning and openness to new possibilities. This podcast episode is a motivational reminder for professionals to maintain an open mind and actively seek new knowledge and experiences. Andy encourages his listeners to engage with new people, explore new technologies, and be willing to entertain meetings and conversations that might initially seem unimportant. He believes that this mindset will lead to personal and professional growth and ultimately contribute to shaping a successful future. In conclusion, Andy Humphrey's message in this episode is clear: staying open-minded and receptive to new ideas and opportunities is essential for innovation and success. By embracing an "eyes wide open" approach, individuals can overcome biases, discover groundbreaking technologies, and create their own luck through continuous effort and engagement with the world around them.

Hey, my friends. Welcome back to another episode of the Sprinkler Nerd Show. I'm your host, Andy Humphrey. This is episode X Y Z, because I honestly can't remember. Coming to you from my truck. We could call this an episode of truck talk, which I did, more towards the beginning of this show, not as of recent. And I am actually on my way to Chicago today. For a bunch of different events and business opportunities. And I had a couple things that were on my mind this week that I wanted share with you guys as it relates to service calls and warranty Andy just a few sort of future casting ideas about warranty that particularly came to my mind this morning. And I thought let's see. I thought I would start with I thought I would start with how you communicate with your clients. And this probably relates more to service clients, service calls, but could could relate to construction, but let let's look at it through a service call lens. And I had firsthand experience with this with a company in my hometown because my water tank failed. Still not exactly sure. The service guy actually came just yet this morning. I'm still not exactly sure what is wrong with it. I built my house in 2018. It is not a, you know, fine custom craft home. But it's also not a builder's choice, model home or or something on the low end. It's probably mid range. And What's interesting, I'll I'll get to this a bit later is this is not the first appliance that has failed in a six year old home. Let's just let's just put that out there. Not the first appliance that's failed. I'll give you the rest of the story here in a moment. And yesterday, actually, it was last night. My daughter came home, from her volleyball practice. It was late, let's say, 9, 9:30. And, she showers after practice, of course, and then she doesn't shower in the morning, and she goes, take a shower. And she comes down after she takes a shower, and she's like, hey. I I couldn't get the hot water on. The hot water's not working. Scratch my head. Andy I'm just thinking, okay. That's weird. Maybe there's something up with your, you know, your your shower. And then my wife said, you know what? I just washed my face before bed. And, yeah, I noticed that the water wasn't hot. So I, of course, would rather just jump into bed. It's 9:30 a night. I went down into the basement, looked at the hot water heater, and the water was definitely not hot. I looked at where the cord was plugged in to the outlet, Andy I then went to the breaker box. All the breakers were fine, but there was no power to the heater. So I, looked at where it was plugged in. It actually plugs into an electrical outlet right above it in the ceiling Andy thought, okay. Well, there's no power to this outlet. Why would there be no power to the outlet? Well, there must be something on this circuit that has a GFI that's tripped. It's my first thought. GFI must be something on this circuit that has a GFI and looking around the room. This is in our storage, storage room in the basement. It's not finished. But it's not, you know, a dungeon either. It's just a typical probably nine foot ceiling, storage room in their basement. Andy we have an air filtration system that is, attached to our forced air. Andy I'm looking up and I see its plug Andy its plug goes into the receptacle and the receptacle, sure enough, has a GFI on it. I unplug it. I hit the reset button. The little green light comes back on, and I'm thinking, yes. I am back in business. Andy just on the the problem. Cool. Plugged everything back in. Turned off the water heater, plugged it in, turned the pass back on. It starts automatically. I hear it fire up. I hear the exhaust fan kick in. And then 45 seconds later, pop. There goes the GFI again. Like, shit. What in the world is going on here? So then, of course, I did the whole the whole shebang over again, reset the GFI was hoping was hoping it would work, turned the hot water heater back on, and then sure enough, 40 seconds later, blew the GFI again. And this is, you know, by now, probably 10 o'clock at night. I don't want to fuck around with this anymore. So I just I let it be thought I had thought I had solved it with a GFI, but I couldn't solve the reason that the hot water tank was tripping it, and there was a little bit of water dripping out of the bottom into the basin. And I'm just thinking, alright. You know what? I'd better just bring in the professional. Wouldn't it be nice if if our clients always thought that about you guys? Let me not mess around with this myself. Let me bring in the true irrigation professional. And we know a lot do, but it's interesting that some don't until they farce around with it for 2 days. And only then do they call you guys in? And then they stand over your shoulder, and then they complain about here, about the price, Andy then they say, oh, that was it. Oh, I could have done that myself. Of course, I'm just making, making fun here. Andy we know some clients are like that. And again, I'll remind everyone, you get to choose your clients. So if that's the behavior, make a note, perhaps you don't service that account again, unless you need to, etcetera. All you always have a choice on who you do business with. So in any case, so this morning, I first thing I did was I called the company that that installed it. They're very well known, both residential residential installation and service company. And this is where the experience got really really awesome. And there's two parts that we to this, actually. The first part is that I I just googled them up real quick. Andy, you know, sometimes when you when you're on Google, your phone tries to locate you. However, Sometimes it just picks well, it shouldn't say picks random places, but it picks places that you're not just because of the data that's running through the either the cell towers or potentially the wifi network. So Google I didn't notice this, but Google had located me not in my hometown. So when I googled the name of this company, It brought up the same name, the same name I was looking for, but it wasn't in my hometown. And I didn't realize that the area code wasn't the same on the number. I called them up. They did not answer. They did not answer the phone. I left a message. Only then did I realize that I called the wrong company because I know that the company that I work with offers 247 phone support. They're not doing it, but they contracted out answering service, etcetera. I thought it was a bit odd that I re I I landed on a voice mail. So then I looked at my phone. Sure enough. That's when I discovered that I had called the wrong company because Google had placed me in the wrong area. And that also reminded me that I had remembered that this company offers 247 emergency support and that you never get a voicemail. So I thought I would just share that also is that you can, for a reasonable fee, offer that to your clients. And I'm not saying you should. Everybody has to make a decision on what is valuable for their business and their customers, but you could. And just because you could doesn't mean you should, but I just wanted to put that out there is that stood out to me as a homeowner requesting service from a different trade. I knew that I would not reach voice mail. So long story short, I'm gonna keep going here. I called the correct company. Got a wonderful woman on the phone. Again, I wouldn't if it was a man or a woman just happened to be a wonderful woman. She, brought up my account right away because the phone number I was calling in on matched up with their records. She had, my name. She had my wife's name, both of our cell phone numbers, all the information about the equipment that we have at our house, and then she was able to give me a window, a scheduling window. From 2, no, 10 to 2 to have a technician come out. And this is where it got really great. She she said that we would receive a text message when the technician was en route to our home Andy that we would receive the technicians GPS location. So we knew where the technician was and when the technician would be arriving. Andy I thought I would share both of these text messages with you just as an example of the technology that's available to improve the experience of your customers because I think I think that I'm not alone Andy the dissatisfaction that comes from needing to be at home from 8 in the morning to noon and not knowing when the technician's gonna come? Are they gonna come at 8, or are they gonna come at 1159? Do I need to be what if I wanna take a shower and they show up? All those kinds of things is not as, it's not that it's dissatisfaction. It's just thinking that there's a better way to do it. And today, I experienced the better way to do it. And and, before we get to the moral of the story, these that when I read through the text message that I'm gonna read you here, I noticed that the URL link was coming from go dot serviceditan.com. So immediately, I was able to recognize that this HVAC company uses service taking Andy that perhaps this great experience that I'm about to have is because of the service taking software. So here's the first text message that that we received. And what's also pretty cool is that it didn't just come to me. It came to both my wife and myself. To our to our cell phones on a text message. So here's the message. Hi, Andy and Megan. Galen from X Y Z Plumbing Andy Heating Systems is on the way to 547 Hidden Ridge drive, you can track his location here, and that's where the service Titan link comes in. Then it says, Galen is a dedicated, highly skilled HVAC service technician with years of proven industry experience provided with stellar customer care. Ask us about our great membership options If you haven't joined yet, call our office with any questions. Thank you for your business. Andy that's that's pretty sweet. We knew exactly when he was coming. We knew exactly where he was. Andy was at my office. They have a, a code to our garage so they could just get right in. Andy then he, sends another text personally well, I shouldn't say personally. He, the person sent a text to both my wife and I, after he was done the inspection because he hadn't yet fixed it, but he let us know what he had discovered. And this is what he said that this came from him. And I I don't know that this came through Service Titan software. Not sure. Don't care, but he says, hello. This is Galen from X Y Z Plumbing Andy Heating. I stopped by to look at your water heater, and it is leaking from inside the water heater tank. It is right on the edge of warranty Andy our office is seeing if we can get it covered under the factory 6 year warranty. The water heater was turned off when I arrived, but I have it running now. Do you want me to turn it back off or leave it running? Andy how great is that? We're not home. He's texting with us. He's cordial polite. Andy informative Andy working in our best interest to try to get it covered under the factory warranty. Andy, of course, I said, yeah, turn it on. We'd love some hot water. My shower this morning was was balls cold. Was shrinkage cold. Andy and then I ended up calling him right away because I wanted to ask him a few more questions. Question number 1 is how did he get it to stay on? Because every time I turned it on, I was popping the GFI Andy perhaps it was just it was still wet, and it was tripping a circuit, and it wasn't as wet any longer when when he was there. If If perhaps there is a leak or the bladder is blown and whatever else, I don't know exactly how these things operate. But I was like, yeah, man. Turn it on because I know is a problem. It'll pop the GFI. I'm not worrying about it being a safety issue. So, yes, please turn it on. We need some hot water. K? So that's just kind of a a I wanted to give a firsthand example as quickly as it had happened so I could speak from just just speak from not not truth, but speak from experience and having someone come to my house and and to be able to share how great the service is with number 1, we didn't have to be that number 2. We knew exactly when he was going to show up. We knew exactly where he was. And when he was done, he texted us right away and gave us the update. I don't think it gets much better than that until we get the bill. No. I'm just kidding. I know that it'll be reasonable And even even if it is, let's just say, higher than competitor b or see, do I really wanna call another guy to come out and spend all of of my own time with that? I that, you know, my time is worth more than the increased price of the next competitor. So also just just keep that in mind is I think as long as you do, you provide good service, you provide good value, you're professional, and your clients trust you. Than you you deserve to be paid for your worth. Cool. Alright. Now now let me share sort of the future casting idea about warranty. We built our house in 2018, Andy, I'm in my truck, and it is pouring rain here. So what I'm gonna do is I'm gonna hit pause on this recording. I wanna come back here as soon as Lorraine stops. Hang tight. I'll be right back. Alright. I'm back. Hopefully, you can hear me a little bit better now. Let's talk about warranty. Warranty is often a time frame. Right? 1 year, 2 years, 3 years, 4 years, 5 years, Andy get the idea. And with the failure of my water tank, I first thought why would my water tank fail in 6 years. And then to make matters worse, we have a stacked washer and dryer on the 3rd floor of our house. When I say Third Floor of our house, it's gonna sound like a little bit of mansion. But the first level is the walk in basement. So it's technically, like, the second level. That level is just my kid, 3 kids bedrooms, a bathroom, and my wife had this brilliant idea of a a washer and dryer on their level so that they do their own laundry. And all the kids stuff is on the floor. It's all it's, you know, what it's like, kids. Right? Their their mess is up there. We don't have to see, touch, or deal with their mess. They do their own laundry, but their washer has failed. Started getting grease on some stuff. There was a little bit of water in the basin underneath. And we have a service technician coming out to look at their washing machine. Previously, we have an induction stovetop. Our first one failed. We had it replaced. We are on our second dishwasher. First one failed. Last year, we had the coil on our not on the ace unit that's outside, but the coil that is on the blower unit in the basement failed. Andy so, you know, all these different appliances have all failed within 1 to 6 years, which makes me question a lot of things, but it also makes me think about What a warranty period really is? And I can understand a warranty period both from the manufacturing perspective and the the construction perspective. But I I stopped to think about what does time, how is time related to warranty, or how is time related to failure Andy is time related to failure. Let me give you an example. Let's say you install an irrigation system for somebody this summer. And this is their and let's just say for instance, this is their summer cottage, and they're in their summer cottage for 2 weeks out of the year. And during those 2 weeks, they like green grass. Well, so you fire up the system, Andy, you run it for a couple weeks before they get there. Andy they show up. Everything's green, running great. And then they and then they leave, and you shut down the system. So the irrigation system, let's just say, is only running 1 month of the year. Hypes are pressurized for 1 month valves actuate for 1 month. Outside of that, there's no power on the wire, and we know power causes corrosion when wires are wet. We know pipe fails when it's under pressure for long periods of time. I would expect a system that is run for only 1 month out of the year to last longer than a system which is run for 12 months out of the year. But when we look at warranty, let's just think manufacturer's warranty. Take any irrigation manufacturer and let's look at the valve warranty. Some valves have 1 or 2 years, some have 5 years. But again, an irrigation system that is operated 1 month out of the year I would expect to last longer than 5 years because if you add up 1 month a year times 5 years, that's 5 months of operation. Versus a system that has run 12 months out of the year after 5 years, that's 60 months of operation. Yet the same warranty period applies. And we could stop and say, well, how is the manufacturer supposed to know how long the system has been in operation? And I would say, absolutely. They don't know. They do not know. But what if they did know? That's the question I asked. What if they did know? Now let's think about, my home. I have 3 kids there. My son came home from college. She's 20. My daughter's a senior in high school. My other daughter's a freshman. We use the crap of our house. What I mean, we use the crap out of it means we're cooking. We're taking 5 showers a day. We're doing lots of laundry. We're really using our appliances to the maximum capability of of of that. I mean, unless we had 2 more kids at You're really not gonna use appliances more than my family does. We're probably peak appliance users. K? But what if a couple, and I'm gonna stereotype here for a moment. What if a couple was seventy five years old? And they had no kids at home, and they ate out every day. So they never really used dishwasher. They never used their stovetop. They did laundry, you know, maybe one load, one load a week, maybe, you know, they don't they they take one shower a day. They're they're not putting the same wear and tear, on the equipment. They're not using it for, you know, the same amount of time. So I would expect their equipment to last definitely last the warranty period Andy la it lasts much longer. That got me thinking about my hot water tank. Okay? We we use lots and lots and lots of hot water. We're probably doing at least 2 loads of laundry every single we're taking 5 showers, at least, because sometimes my kids shower in the morning Andy the evening, we are using a ton of hot water. So that I thought, well, what if there was a way to know how many gallons of hot water my tank has you know, heated since we installed it. Wouldn't wouldn't that be a good way to know when it might fail next? Or could that be a better way to know when it might fail versus time? Because time, if you don't use something, I mean, certainly, something could seize up because it's not maintained, but if you're not using it, you're not it it likely wouldn't fail as quickly. So what if there was a way to know either, you know, how many gallons of hot water went through my tank Andy or, you know, how many hours, let's say the unit was heating for, something like that, a way to count or or put a value on the usage as a statistic so that a warranty might say something like this, totally making this up. For my hot water tank. Maybe it would say something like, warrantied up to 100,000 gallons of heated hot water or 5 years, whichever comes 1st. Why does why is that not how we warranty appliances? Take a dishwash Same thing. If you're doing one load of dishes in the dishwasher, every single day, 365 wash cycles, It's possible that the somebody in 5 years isn't doing 365 wash cycles. So why not attach the warranty to either time or cycle count usage, etcetera, or whichever comes first? Andy that way, I would know or could know in advance. Wow. We just, we just ran the last drop of hot water through our hot water tank. It is now out of warranty, which also means now we're look now we're at a period where we're in high usage. We've we've put this number of hours on this device Andy there's a potential for it to fail. So maybe we want to, you know, set some money aside because we know this can fail soon. It just find it interesting that there isn't a, like, a usage statistic, a counter, something to track how long a piece of equipment Andy appliance, in this case, has been used because I think that would be more indicative to its failure than simply time. And maybe the closest analogy would be a vehicle. And I don't know how all the warranties work, but it might say something like you know, 2 years or 20,000 miles, whichever comes first. Do you buy a new vehicle? Hey. Manufactured warranty is good for 20,000 miles or 2 years, whichever comes first. Because they know that things start to break down and fail when the car is put to use versus it just sitting there. So and in any any case, it the failure of my hot water tank caused me to have some thoughts about warranty that I had not had before Andy it might be something for you to take into consideration when you look at a warranty period, especially as it relates to your labor. Because a manufacturable warranty, they have a different warranty than you do. So you might, you know, look at how how often or how much use is gonna be put on an irrigation system. Let's say Southern California versus Boston. Right? Boston's not in service for 5 months out of the year. California's in service for 12 months out of the year. So a 1 year or 2 year warranty is a is different. There's different risk involved because the system is not operating for the same periods of time. And I don't know how to solve it. I'm just putting ideas out there just based on my own experience from something totally random like a hot water heater, but maybe some point manufacturers will start putting use counters on devices so they know, when something might fail or if it failed unexpectedly because it had only been the valve had only opened and closed four times, and now it's failed versus 4000 times. So I think you get the idea of beat this one in enough. Thank you so much for listening Andy, you know, what's your thought? What is your sideways thought? What have you thought about or experienced recently that has caused you to think of something in a different way? Would love to know, shoot me a text, 208-908-3229. That is my personal cell phone. I welcome all comments, feedback, anything you're up to, let me know. Love chatting with all you guys. Thank you for listening and, go out there. Have a great day. Try something new. Experiment. Let me know how it goes. Cheers, guys. See you on the next episode.

Andy Humphrey Microphone, checka, a 12 checka. Do I gotta check? I gotta check. Check. Looking good out here, guys. Another's day, Andy on the water. I was just gonna record a little intro today. Andy so let me let me back up. I am taking my sailboat, which is a 1961 Alberg 35 happens to be hull number 2. So 63 three years old and I keep her in Northport, and then I bring her down to the Grand Travers Yacht Club at the bottom of West Grand Travers Bay in Traverse City. So that's what I'm doing today. I'm under power, but also have the genoa up because I'm kinda have the wind on my quarter and maintaining about 6 knots with the iron jib, AKA, the engine. This engine is an atomic 4 original gasoline engine, which you don't see very often on sailboats, have converted to diesel. So that might be TMI, but, that's where I am at the moment. And what I wanted to do today was just probably well, I am going to replay an episode, which I don't do very often. But I had a moment to kinda go through the archives and, stumbled across or the one that caught my attention was a conversation I had with Paul Bassett about thinking of water in terms of dollars. And sometimes gallons don't mean that much to end users or sometimes that it doesn't mean that much to most of us, but when you turn it into dollars, I think it can be more substantial. And Andy now that I've said that out loud, I think it can go both ways. If somebody's water bill is just kinda throwing this out there as an idea, it's less than a $100 a month, that might not be enough to cause change in behavior. But perhaps if they knew that they used, just again, picking a number, a 100,000 gallons, that might seem like a lot of water. So I think it might be I think the way we look at water is trying to find the greater, the greatest, impact or the greatest number that stand out. So it's either going to be gallons, like a 100,000 gallons, or maybe it's going to be dollars, like somebody spending $3000 month. And it just doesn't it's it's not really out there today. You can run your own math, but name me a controller that reports gallons in terms of dollars. You know, that that really should be sent to clients as a a report either daily, weekly, monthly, but at least it should be displaying inside the control platform Andy even perhaps at the controller, what is your consumption in dollars and cents. So that's, I'm gonna play an episode from last year, replanned episode from last year with a conversation with my good friend, Paul Bassett, about thinking of water in terms of dollars. Hope you guys enjoy. Have an awesome weekend, and we'll see you next week on another episode. Paul Bassett Hey, Drew. Andy Humphrey Paul, good morning. Paul Bassett Good morning to you, buddy. Andy Humphrey How's your day going? Paul Bassett It's going great today. Thanks. Andy Humphrey Okay. Paul Bassett Friday. Andy Humphrey Heck yeah. I was thinking about you this morning because of the concept of turning water into dollars that I was thinking about Andy thought we could just brain share about that concept. Paul Bassett I like that. Andy Humphrey So yesterday, I moderated a webinar with Ben Coffee at WeatherTrack in Max Moreno, who's the VP of Sales for harvest landscape Andy Max uses water budgets as a part of his daily business practice. And the more I started thinking about water budgets, It's really a concept of a budget Andy a budget entails finances and money. And what I think is so fascinating is that we all, you know, in this industry, when I say we, I I'm generalizing here. Most people talk about run time, number 1, you know, how long should I run my sprinklers in the form of time? And then kind of at the next level, people talk about how much water am I gonna use? What's the gallons? What's the volume? Either gallons per minute, gallons per day, per cycle per year, per month, But then what we really don't talk much about is what does the dollars mean? How how can we convert that to dollars and cents and why do we not use that as a discussion point more often. Paul Bassett You're right. I mean, it's something that I think should be discussed with the end user client because in in almost any other utility consumption, it is discussed in dollars and cost. I don't know why the water is slower to transition to that, so I think it's a good place to be for us, Sandy, because it will allow us to kind of be a differentiator or or what we teach others to allow them to be a differentiator. Andy Humphrey If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential, commercial, or municipal properties. Andy you wanna use technology to improve your business to get a leg up on your competition, even if you're an old school irrigator from days of hydraulic systems, this show is for you. I I think that If we're only now starting to talk about the dollars, I feel like what we need to do is put the dollars out there first. So with the, let's say, the irrigation design, the proposal, you know, the estimates when contractor x goes out to a client site, whether it's residential or commercial, and they put together their estimate for construction and installation. I don't know that I've ever seen a proposal that includes estimated cost per year on the system. And I think if we led with that, then that would spark the kind of curiosity in question, and we could go backwards into the different parts of the system, the design, the distribution formity that actually affects the cost of the system, but lead with the dollars and then explain it through the use of technology, proper installation, proper design. Etcetera. Paul Bassett I mean, it's it's so good because if you think about it in in other appliances that you buy, for instance, you know, if you see nowadays, if you buy a hot water heater or if you buy a refrigerator, what do they have stamped on it? They have stamped on what the anticipated energy cost is to operate that piece of equipment for a given year. Based upon a unit of measurement of that particular energy or, utility. So they say, okay, if you're gonna buy refrigerator, average energy cost in the United States is 12¢ a kilowatt hour. On average, this particular refrigerator is gonna cost you a Humphrey bucks a year to run-in energy. Why can't we do the same in irrigation? It should be that way. Andy Humphrey Right. Instead, we say this sprinkler uses 2.5 gallons per minute. Let's just say. But what does that really mean? The user, the end user doesn't doesn't really know what that means, and they don't necessarily care. But what if we said something different? Yeah. Change the metric. I don't know if we could necessarily turn it into dollars because it depends on, you know, how long it needs to run, but maybe it could be, like, here's how many, you know, dollars per hour of operation or something like that. Paul Bassett Yeah. Or, you know, just like you when you create a balance per minute, we know what that flow rate is Andy you determine what that zone should run for Andy then calculate what it should cost to run that many gallons through the system. I mean, it's really not as challenging as one would think. It's just we don't use that Andy Humphrey Right. And and all of these, let's say, modern control systems. Let's just say, modern because I've I personally don't think most systems are really all that awesome. So we'll just call them modern. If we're already tracking GPM, Andy we, you know, we can find breaks in the pipe, and we can we can have all those kinds of alarms. Andy we have a GPM, all we have to do is Add another box to the controller interface that says, what's your water cost? And now we can run basically like a cash register of of water to of a dollar totals. You know, how awesome I Paul Bassett mean, that's a great idea. Yeah. That's a great idea. Andy Humphrey The controller should say, you know, you spent $264 yesterday. Paul Bassett To operate this piece of equipment? Correct. Yeah. That's your a good idea. Andy Humphrey And it's not anything that requires any kind of, like, sophisticated engineering. It's just another variable. Calculated. Like, it's easy. Paul Bassett Pretty much. You're right. I mean, I I don't see that in Well, then there's there's another idea, Amy, to put to the idealist. Andy Humphrey We got it. Yeah. And, you know, we're looking at from the sort of that's the technology side of it, but even as a contractor putting together a proposal, I think it would be an amazing differentiator to separate someone's business if they included that in their proposal because it would be a great conversation piece to have with the client that would allow the contractor to showcase their knowledge, expertise, and build trust. And the client may say, you know what? You're the only one who who gave me a proposal with the estimated water costs. And then the contractor might say something like, you know what? You should go ask the other contractors how much their system is gonna cost you. And if they did that, the other contractors may say, I don't I don't know. I don't I don't think about that Andy basically talk themselves out of the sale. Paul Bassett Yeah. That is a very good point to make, if you're a sophisticated contractor Andy you wanna differentiate yourself from the rest of the pack That is a good ploy to put in your proposal. Andy Humphrey Yeah. And that's something that would be one way to win the project by and be the highest price is because you're adding value. And I don't know anyone who's really doing that. So there you go, guys. That's one little nugget. Maybe you can experiment with Andy then reply back and let us know how it went. Did it help you close the sale when you included water costs? Paul Bassett And if if folks need assistance with it, Andy, certainly they can reach out to both you and I, and we can, we can help them prepare that document because, you know, we've been doing this for more than 20 years, ideally. Andy Humphrey Mhmm. Paul Bassett And I know I've for that 30 so that that's really what has helped me Andy my business succeed is being able to tell the end user what they're using in spending in water Andy what a 10% or 15% reduction in water is gonna show in savings, and then where they can use savings by increasing the efficiency in the system. Or by investing in technology. Andy Humphrey It would help explain. So if if instead of selling a quote unquote more expensive sprinkler because it has pressure regulation built in, let's say, for those areas where it's not necessarily required, that helps tell the story of why Well, because you're going to save that amount of money right away in the 1st year because of the reduced water usage. Paul Bassett Yeah. And or even as we do, Andy, add some additional data points, I. E. Some soil moisture sensors, to be able to stop watering, in a given period because You know, we now know what the moisture level is in the soil, whereas other irrigation systems would just water their regular Monday, Wednesday, Friday schedule. Andy we can delay or you can stop those schedules, and we can, or you can prove to the homeowner, here's what it costs every time your schedule runs. Andy then here's how many times we feel we can delay the schedule and what that savings are gonna be. Andy Humphrey Yeah. Because the the volume of water doesn't really mean much to people because they don't know what a 1000 gallons looks like or 50,000 gallons looks like. 50,000 seems like maybe it's a lot of water, but if if we had the if we change the narrative, and switched it to dollars, then the amount of water doesn't really even matter as much. It's more like How do I go from spending $750 a month to spending 500 a month? That's it's much more tangible, I think. Paul Bassett Definitely. Definitely. And then people hope, you know, some of the more sophisticated homeowners and business owners have a budget that they prepare Andy then they they go from their budget. So you can, you can assist them with establishing their, their annual budget costs of what they're gonna spend in water. Andy Humphrey So I think when we're thinking about water budgets, and then, again, this is where my thought came from because this is what our conversation was with weather tracking using the tools of that controller for water budgeting and can enter the gallons so that you can put, you know, you can track and trend how many gallons you're using. I think we really need to switch the conversation to just be about dollars and cents because everybody understands dollars and cents, but I don't think a lot of people understand what their water costs or what a certain volume of water. You know, it's it's not tangible to them. Paul Bassett Yeah. And it's really strange that that's been the case with water and and getting dealing with it for this past 30 years, I'd like to see the narrative shifting. I like the fact that people are really caring more about the insights and digitization of water. And and now that there's more and more tools to be able to deploy for people to see the insights in their water usage in their patterns. Andy Humphrey Mhmm. Mhmm. Yeah. And again, we kinda talked here about using homeowners, but really, you know, the bigger the bigger opportunity is for these like commercial commercial municipal sites that that use a lot of water, you know, say $20,000 or more a year. I think that's the real hot opportunity. Paul Bassett And, Andy, as you know, there's other sites that use 100 of 1000 of dollars, you know, or more a year. And just a slight decrease of 10% can can really be dramatic when you're spending a $100. I mean, think about it. If they're spending a $100 in water a year Andy you you say 10% of that, it's $10,000. I mean, that is a big number to be able to use to invest into the newer technology. Andy Humphrey Mhmm. And then depending on perhaps what type of a a ROI, you know, that could be, a client could say, you know what? Anything that can give us a 5 year ROI we're gonna invest in. So $10,000 over 5 years is $50. There's the budget for the controls retrofit or whatever the retrofit might be. Paul Bassett Andy then 2, it's not even just about the the technology to achieve the savings. That they you they could use that money to invest in personnel that can monitor and manage this equipment. And so that's really where I think this particular strategy really takes places where you can sell the end user, the upgraded management, of the system by showing them the savings by just having someone have eyes and ears looking at the data. Andy Humphrey Yeah. Good stuff, man. Well, appreciate that a little brain share this morning. Always good to, vision, future vision with you. And I think that, turning water into dollars we might be on the on the edge of that next revolution. Paul Bassett There's no doubt, Andy. It's always good to talk with you too. The the thoughts and brain shares are Always great. Andy Humphrey So there you have it, guys. Paul and I are making a prediction that one of the next revolutions or let's not say revolution. Evolution is gonna be totalizing water in the control systems by dollars, not just gallons Andy displaying it and talking about it. Cool. Alright, man. Thanks. Paul Bassett To hear from you. Thank you.   (0:00) Introduction and sailing update from Andy Humphrey (1:16) Conversation with Paul Bassett about water consumption and cost  (3:00) Replay of previous episode on water consumption in terms of dollars (7:43) Changing the metrics we use to talk about water usage (10:36) Benefits of including water costs in proposals for contractors (12:22) Benefits of thinking about water usage in terms of cost  (14:33) Potential for significant savings in commercial and municipal sites (15:22) Reinvesting savings into system management (15:55) Future of water management with Paul Bassett (16:19) Wrap-up and conclusion Chapters powered by PodcastAI✨

In this episode, Andy Humphrey plays a recorded live event with Spencer Haws from the Seller's Summit conference, the importance of website ranking, and managing multiple businesses. Spencer delves into Google's algorithm changes, AI's role in search, and diversifying platform presence. He discusses the significance of internal link structure, creating a fast-loading website, and standardizing publishing processes. He also explores content strategies, optimizing content, and tactics to boost revenue.  CHAPTERS: (0:00) Introduction and discussion about Seller's Summit conference (5:06) Importance of having a website and ranking on Google (10:18) Discussion on managing multiple businesses and focusing on nichepursuits.com (17:42) Understanding Google's algorithm changes and the role of AI in search (19:31) Diversifying platform presence and cleaning up old content for better SEO (23:16) Restructuring your site and the importance of internal link structure (25:17) Creating a professional and fast-loading website and standardizing publishing processes (30:31) Content strategy: what to publish, using Google search console for keyword insights (35:00) Updating content regularly for SEO and process of optimizing content (37:18) Optimizing your site to boost revenue and tactics for increasing revenue KEY POINTS: Spencer Haas shared his experience of scaling website traffic by publishing a significant amount of content, revealing that he increased his output to over 1000 articles in a year which led to a traffic boost from 100-200k views a month to 700-800k. He emphasized the importance of updating old content and optimizing new content with a focus on internal linking and keyword targeting to improve SEO and Google rankings. Spencer's approach to content resulted in substantial revenue growth, where display ad revenue alone began to cover the entire content budget, turning other income streams like product sales and affiliate marketing into pure profit. TRANSCRIPT Andy Humphrey: Hey, my friends. Welcome back to the Sprink Leonard Show. I'm your host, Andy Humphrey. This is episode 169 coming to you from the 10th floor of the Westin Hotel in Fort Lauderdale FL FLL. I'm not really sure what the second l stands for, with the airport code, FL4 Lawter Layle, Anyway, it makes me every time I I see the airport code code FL, it makes me wonder what it is or why. Andy Humphrey: I should just Google it. What's the second l? Okay. I am recording this episode here at the hotel because I'm at a conference called Seller's Summit think I've actually recorded 1 or 2 other episodes here at the conference because I come every year. It's super fun. Andy Humphrey: And if you are looking to, start your own, let's say, blog or physical product, or other kind of digital commerce style business, then, you might wanna check it out. Come down next year. Seller's summit. Dotcom Andy, learn. It's a fantastic conference for learning, meeting other new and successful digital marketers, which are often hard hard to, hard to come by. Andy Humphrey: And it's pretty fun to get a room full of other other nerds, not just sprinkler nerds, but but nerds in other, categories, other product categories, other content categories, and it's fun to get together and see what happens when all of the brains start firing at once. So I'm here this week. I I had the opportunity earlier in the week. I flew to Atlanta, Georgia on Monday to visit with the site 1 ecommerce team a super great team. And, if any of you guys that I met this week are listening to this, I really think, you know, that, you will be successful delivering the future to the market. Andy Humphrey: And I really do think that is the role of the site 1 e commerce team on the street level, the CX specialists is to deliver the future, to customers as it relates to commerce, how to order efficiently, etcetera. So congrats, say, one for building a fantastic team, and thank you for having me come speak at the event. It was really good. Andy I can't wait to see what what, what comes what happens this year from the team. And then, right after that flew down here to Fort Lauderdale, for the conference. Andy Humphrey: And then just, just today, actually, met up with my, friend, more more new friend, but, we've known each other. Justin Richards. He's AKA, the sprinkler dude, So we had the nerd and the dude Andy, had a great, great lunch at this, like, apparently a famous Wings Plus, Restaurant Andy Coral Springs, and just talked about some technology tips tool tricks, just fun stuff. And Justin's got a lot of great energy. Keep it up, Justin. Andy Humphrey: Great to to spend some time with you in person Andy look forward to to learning more together in the future, maybe collaborating on some things. And, we'll see where it goes. What I wanted to share with you on this episode is a short well, it's not short. It's probably 45 minutes of something that I recorded. Here at the conference, a speaker, his name is Spencer Hass, and he he'll he'll tell his story but he is the owner of niche pursuits.com. Andy Humphrey: So if you would like to learn about how to start your own blog, your own content site, your own website. That's, that's what he does. He's a fantastic resource. He has a software tool called Link Whisper, among others that you can take a look at. And he spoke today about how to rank your website number 1 in Google, and he ran multiple experiments over the years producing almost a 1000 blog posts in a single year. Andy Humphrey: And one of my takeaways is that he is not he did do an AI experiment which you can find on YouTube if you're interested just Google, Spencer Haas or a niche pursuits Andy you'll probably find the experiment that he ran doing, building building traffic and content using AI. But, it wasn't he didn't really recommend AI. He told his story about actually using real human, man or woman power. To write articles and his exact strategy. It's like 8 steps to building a content website that ranks on Google. Andy Humphrey: And I thought this was relevant because websites cross all product categories. It doesn't really matter if you are a landscaper, if you are an irrigator, if you sell tennis gear online, if you are a doctor, if you are a lawyer, if you are an accountant, it it doesn't matter. Everybody needs a website. Everybody needs Everybody needs to rank. And so I thought that this would be very applicable for landscape and irrigation people, not just the contractors, but everyone in the industry, if if you wanna improve your website and you wanna learn a little bit more about SEO, that's what this episode is is all about today. Andy Humphrey: And so I recorded it just on my little DJI wireless mic, recorder. It's actually a lavalier mic. But it it worked decently well. And then I actually use some AI tools to clean it up a little bit and make it sound better for everybody. Andy I think that it does sound good. Andy Humphrey: It does not sound great, but it doesn't sound bad either. So I hope you enjoy this episode hearing from Spencer Haas about how he ranks number 1 in Google. I think my biggest takeaway is he does spend $200 to $250 per, let's just say, per episode, per article that he is writing Andy for the, experiment or the business that that he used in the experiment, he now makes anywhere from $25,000 to $35,000 per month in revenue generation coming from, you know, various traffic sources and affiliates and things. And so he spent 6 figures Okay? So 100 that over a $100,000, he spent writing, having the team write all of these articles. Andy Humphrey: So I think I'll end it here because I know his his talk is 45 minutes, and we're already moving up here to 7 or 8 minutes. So thank you so much for listening. If you have a moment, please share this episode with a friend, and this episode might be worth sharing if you have friends in other industries because they can learn a little bit more about SEO and how to rank number 1 on Google. So with that, we'll roll the intro and get right into the episode. If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential commercial or municipal properties, and you wanna use technology to improve your business to get a leg up on your competition even if you're an old school irrigator from the days of hydraulic systems, this show is for you. Spencer Haws: Alright. Thank you, everybody, for, letting me be the final speaker, I guess, of the day for, solar summit. I'm I'm really excited to be here. Like Tony said, this is actually my third, maybe 4th time, to be here at summer summit, so really excited to be back. So by rings of hands, how many people out there love this Google? Spencer Haws: By the new Andy? How many people hate Google? I have almost as Andy hands. She'll notice that I've raised my hand both times. Because it's very much a law paid relationship with Google. Spencer Haws: But today, I'm gonna be talking about a system for creating content at scales ranked number 1 in Google search. Now, just if I were if this presentation were to be a YouTube video. This is the thumbnail. I've been used. So you should be very excited to watch this because it's gonna be very good, very entertaining, just very exciting. Spencer Haws: I'm gonna share some of the results that I add to increase the traffic to my website from Google by fighting their media finder soon. But just to give you a little bit of background about who I am. Who's called, I am the founder, owner of Mitch pursuits.com. It's log. I started back in 2011 because I had just put my show from building niche websites. Spencer Haws: I had built previous to 2011 dozens dozens dozens of small niche websites that targeted very specific keywords that ranked in Google Andy I was able to make enough money from those niche websites that I was able to, with my job, I was making more money than, I was making Wells Fargo Bank the time of the background nowadays. And so ever since 2011, and I hone theintroduces.com, we're gonna blog about digital marketing, building into websites, affiliate marketing, Now probably YouTube channel, a podcast that have been running for, 10 years created a a few software products as well. Along the way, but I've always had sort of this, SEO focused content at that way forward. So I've been very involved in this world for a long time. So, I wanna take you guys back just a couple of years in my business, Andy maybe you can emphasize with me where I was. Spencer Haws: I had a lot going on in my business. So I got a blog that I had started called omniard.com as a niche website that I had started as a public case study. I had documented the entire process for my blog readers, for my audience. And so I was very involved in building that site Andy growing it Andy sharing the results of that case study. Andy as well, I owned I had actually acquired a summit with a partner, called mom.dotcom. Spencer Haws: So believe it or not, 2 dads owned a mom blog, and we Andy that for a number of years. So I was very involved in that, operation as well. Andy that since 2012, I'm on a blog called runnersold.com. I am a runner. I've done several verathons Andy, so I was involved in in that running that website, as well. Spencer Haws: And then, as I mentioned, I've started the number of software products. So I had a software product call table labs that I had created the idea that I picked programmers such as to own the sales and marketing for table labs. Andy, of course, why not start a second software product? So Link Whisver is another software product that I started a few years ago, was growing rapidly, and that was requiring a lot more and more of my time as well as sales were growing to that business. And then, of course, I've been running the niche pursuits podcast for over a decade now. Spencer Haws: I was doing all the interviews, the weekly episodes, and that required a lot of my time. As well. And so maybe as you think about some of this, maybe you guys have several things going on in your business as well and lots of different accounts. But, oh, yes. Also, I am a Ameriabot runner, so I'm gonna make free time, which I had tons of. Spencer Haws: I was training for a mirror on running lots of miles This is the main reason. The finish line at the Boston marathon last year, in April, of 2023. And, What you may notice in this picture is that I put on a few pounds since this picture. I stopped throwing after this marathon. I have lots of injuries. Spencer Haws: That's a law story, but I'm in a recovery mode for the last 12 months. So, oh, yes, I also have a fan out, married, about the 4 kids, 2 of which are moving away to college in September, studying to you. And so, you know, that requires lots of my time. And so one night I was laying all of this out to my wife. I was explaining, I have this business and this business and this business. Spencer Haws: I feel like I just don't have any time to focus on any single one of these businesses. Peggy, I'm all over the place on scatter. How can I figure out how to focus deepwater my business to truly scale what's important in my business? And I as I was laying there Andy visiting my wife, and sort of laid out on my 12 months and I asked her this question, I laid there Andy I was thinking, you know, waiting for her response, as I'd listen, all I hear is a quiet store. I took my one to sleep explaining all of my business problems. Spencer Haws: So my goal here today is to hopefully not put you to sleep. But to keep you awake, actually hopefully energized about your own business Andy maybe there's gonna be a few things here that I share that you can apply to your business to hopefully scale and grow your business. Okay. So I thought about how can I be part of my business? Again, this has gone back a couple of years, but here's what I did as I had sort of this crisis moment. Spencer Haws: Well, I sold Andy yarn.com, the mom blog that I have. Well, we sold that Table Labs, the software company that I've had, I sold that as well. Runner's goal, the blog that I've forever, I decided to outsource all the content and essentially let it sit. It wasn't integral to my business, so it became a hands off approach. Link whisper.com, I had a growth marketer in 2022, and he's been able to take a lot off of my plate to help grow that business. Spencer Haws: The niche pursuits podcast I hired a podcast post. Now originally, hey. I've been the voice of this podcast for 10 years. People are gonna stop listening to the podcast, certainly, if I stop, you know, hosting every episode. Well, the reality is is that the person I hired is better than an AM Andy people enjoyed the podcast even more. Spencer Haws: And so it was it was a good move, to remove my podcasts. Andy so finally, this left me with niche pursuits.com, the original blog that I had started when I quit my job in 2011. I finally felt like, hey, I've got some time where I could focus on this and try to scale it. So I tell you this whole story to get to the point of where I finally made this radical decision, made all these changes in my business, Andy I created this system to scale my content on enter pursuits.com Andy hopefully get all this sweet traffic from Google. And so, I'll take you over a period of about 12 months where I implemented a lot of these changes, and it's now been about 2 years So you can see a lot of results. Spencer Haws: So I don't know if you're gonna read this, traffic graph, but this is basically the history going back all the way to 2012 or 2013 here, on this chart, but you can see that my traffics and intro suits sort of fluctuated between about a 100,000 to 200,000 page views a month. Right? That's just kind of where it lived over the years. Going up and down. And I wanted to grow it much faster. Spencer Haws: I wanted to achieve much bigger heights. And so when I did start implementing some of these changes, you can see that in about mid 2022, here, you can start to see the traffic grow, quite rapidly. And as a heads up, the metrics on this graph are actually weekly. So I took my, traffic from about 100 to 200,000 a month to about 200,000 visitors a week. And so overall, my traffic increased before I was getting about 150 to 200,000 page views a month. Spencer Haws: Now my site is getting 700 to 800,000 page views a month. I did get an emailing of the page view a month mark. In 1 month, I had a ton of traffic coming from Google to scrap it 1 month, but, typically, it's looking sort of this this bandwidth, here. And if you okay. Before I jump into the tactics, which I promise I'm gonna get you, I have 7 steps of how you can implement these strategies, the sentiment, I thought it would be important to add sort of this quick note, this side note about Google. Spencer Haws: At the beginning, I had to reach her Andy this love hate relationship. Google, is like any platform with algorithms is always making changes. So how many of you out there heard of the Google helpful content updated? Okay. A good number of them. Spencer Haws: Right? This is a big update that came out in September of 2023. It hit a lot of independent bloggers really hard. A lot of people lost significant portions of their traffic, and it was suddenly devastating to a lot of these bloggers. My site wasn't hit, fortunately with that, but it is a big risk. Spencer Haws: There are these updates that come out. In March, there was the Google March for update that again was another big update that a lot of sort of independent smaller bloggers solar traffic decline. And there is new, technology. Right? We've got AI or Google is very much embracing AI. Spencer Haws: And so they got what's called a search generative experience. If you do a search on Google, you've probably seen that AI summarizes the answers at the top. Google is now calling it, AI overviews. They announced this on Andy, It's now called AI overviews, and it's rolling out to everyone within the United States, I guess, right now, this week, Andy so more for people who are going to start seeing these AI interviews, overuse. And so we don't have a full impact of that. Spencer Haws: Will that start sending less traffic to your website? Because now people can just get the answer with this AI, overview. I think that's a likely conclusion but, we don't doubt how many searches this will impact. Alright. So I say all of this to sort of make you well where of the platform risk, with any platform like Amazon, like Instagram, like TikTok, like YouTube, including Google, there is platform risks. Spencer Haws: So I wouldn't put all of your eggs in lawn basket, Google is one sort of error when you're quiver if you try to get traffic to your website. But if you are not, implementing any sort of SEO in your business, I definitely would recommend it. And if you wanna go down that path, this is the presentation for you. 7 Okay. So here's what I did to sort of 5x my traffic in a period of about the pipelines. Spencer Haws: So my first step was to clean up all the content. Now, even if you can't read this, this is essentially a screenshot of Google Analytics. Google Analytics provides a ton of information that you could jump into. You can look at all of your old blog posts Andy you can see how much traffic those are giving, whether it it might be category pages, pages, or it might be individual blog posts. And, in my case, I had lots of articles that had been been written years and years ago that was essentially getting no traffic. Spencer Haws: Andy so I started to clean all of this up. I would there there's a few keys that you wanna look at to decide, do I wanna remove this? Do I wanna update this, or do I wanna redirect it to a different blog post? If it has any links from external websites pointing to it, you probably want to keep it or redirect it. If it doesn't have any links, pointing to it, and it's not getting any traffic in my example, I looked for articles that were getting less than about 10 visitors a month. Spencer Haws: It had no links getting less than 10 visitors a month. I'm probably just deleting power. Just removing it from my website and moving on. Unless it was sentimental to me where I felt like I could really update this content and make it way better. But that is important for step 1 is to clean up your old content. Spencer Haws: Now look at all the website clients over ten years old, maybe move to a website that's a few years old. Along the way, you might have broken links as well. This is just a screenshot from a linguist Bert, which is my tool. You can use any tool to find, broken links to your website. You find those links that are giving four or four pages, and you can remove those or fix those very quickly. Spencer Haws: Either with Lakeless work or just manually do that, you wanna do that to show that, hey. Who will have an active website? I'm not sending people, to broken pages. So it's really important that you take this first step to go ahead and clean up your blog, clean up that all the content, that is on your website. Okay. Spencer Haws: Step 2 is that restructure your sites that you can optimize it for maximal success. Okay. So I over the years, I created, like, 2 dozen different categories on my website. And when I looked at that, I realized there was a lot of categories that weren't relevant anymore. And so, I went through Andy I actually deleted a lot of categories and changed the categories the individual blog posts were in. Spencer Haws: So I paired it down to about 10 or so categories that are now on my website. This just, again, it makes it a lot easier for Google to crawl on your website and kind of see what really is important And so, to have a more minimalist structure, is is a good idea. So if you have lots of pots or categories, on your website, look at how them might be able to reduce that number. And then again, I use the link whisper to look at the internal link structure of my website. This tells me which pages are orphaned pages. Spencer Haws: Don't have any internal links pointing to them. Which these, you know, have only 1 or 2 internal links Andy maybe be more, because, again, that is what Google is looking at that sort of the backbone of your own website is the internal links, the structure, of hyperlinks pointing to individual blog posts. Andy, again, there's lots of tools that you can use, but you need to be looking at the internal links and figuring out, okay, if I don't have any internal links pointing to this article, But Will is gonna have a hard time of finding this. I should probably build an internal land. To that page, the the Google will crawl it more often Andy might even rank it higher within search agents. Spencer Haws: This is one of the few types of links that you have a 100% control over is these internal links And, with Link Whisper here, you can get a full report of how many inbound internal links each of your articles has, and you can then go ahead and build those links. You can, add those individual links. Linkrow score will go out. It'll crawl your entire butt side. It will find the related links for you and actually build those up for you as well. Spencer Haws: There's other tools that do this, or you can do it manually, but the important part here is just to make sure you have this good internally structure of your website, and that's gonna really help you print out your site, overall. Now the other thing that I did because I had 100 Andy 100 of posts is I figured out where my content gaps were. So if you've written a couple of articles on one particular subject, you know, here I have sort of a drop shipping pillar Right? I've written a few articles about drop shipping, but to really become a topical authority, I realized, hey, I need to be writing other articles, more general topics, maybe. What is drop shipping? Spencer Haws: How to start a drop shipping business? AliExpress drop shipping? If I could show Google that I'm an expert in, a dozen different up these these keywords to have the total topical cluster together, that's gonna help each individual article rank better. And so, for me, it was a pretty manual process to basically just go through and and kind of use some keyword tools and think through Alright. What keywords am I missing? Spencer Haws: How can I show that, I am on top of an authority in this subject and to build out more content, for that particular topic? Okay. Step 3 is that, you want to create a professional looking website. Now as simple as this sounds it really is extremely important. 1, you wanna make it look professional, but 2, you wanna make it extremely fast. Spencer Haws: You want it to load quickly for visitors so they don't leave your websites, upgrade to ports code. And I will simply say that you should make it extremely mobile friendly, more and more traffic are using mobile devices. So if you do get a website redesign or if the only place that you're looking at your website is on your laptop, you should probably pull up your mobile phone and see how it actually looks and interacts because most likely, most people are using, their phones to actually navigate your website. So if you do meet our redesigned agent, extremely, mobile friendly. Okay. Spencer Haws: Step 4, and this is a big one. Standardized your publishing processes. So, this is just a screenshot from my SOP I don't expect you to be able to read everything on here. But if you go to introduceus.com/contents0p, You can get this for free. There is no email required. Spencer Haws: This is just you go to an immediate download if you go to this link. I don't need your email address or anything like that. But this will get you my spreadsheet. This will get you this will show my Trello board. This will get you it's it's a full pdf of my entire process. Spencer Haws: Basically that I'm used. But I have a lot of details, because I hired a lot of writers and editors, and you need to write out specific instructions for those writers for tone of voice, what type of content to include? Who's the target audience? A lot of these things that you need to initially tell your writers, your editors, what they need to be doing because otherwise they're gonna just kind of write whatever they feel like. And it might not be optimized for Google properly. Spencer Haws: So you need to have very specific, processes in place. So the way that I do it is I basically I have a spreadsheet. I hired, you know, over a dozen riders, this I'll, share here in a second because they did lose a lot of content. They have a spreadsheet that they go over to. I put all the keywords that I want them targeting, and then they go and they self assign they write their name down down next to the keyword that they want to write about. Spencer Haws: They start writing that article based on my standard operating procedures, and then they follow this trello board process where they basically write a helpline out when it gets approved, by an editor or myself, they move their trial card over, or they start writing that article, Andy then it moves over to the editor, then it moves over to a graphic designer to do any featured images. And then, and then the sort of final spot check by myself Andy, then it gets published Andy, tire, you know, process in place to make sure everyone is following the the same process. And then the final step, when we get published on every single article, we make sure that it has an internal link, at least one internally pointing to it. So multiple internal links would be great, but at least one. And then also every article that they write will make sure, hey, within that article, if you're leaking out to 1 or 2 other within our website. Spencer Haws: So that there's a process in place so that I'd be here down the road. We don't come back and look at our content and go, oh, we have a 100 blog posts Andy there's no internal links pointing to any of them. Now what are we gonna do? Well, if you set up the process from day 1, you don't have that big problem and that big job that you need to handle. Later down the road. Spencer Haws: Okay. Step 5 is to publish tons of content, So when I decided I wanted to go big, I thought, you know what? Let's not hold back. Let's really go big. Right? Spencer Haws: And so I actually did make a YouTube video on this, this really is my thumbnail, for that YouTube video if you wanna watch it, but you know, I tried publishing a 1000 blog posts in 12 months, and here's what happened. Right? And that sort of gave you the whole process that I set up. For that, but it was my goal in 2022 to publish a 1000 blog posts. I thought, you know what? Spencer Haws: Let's just go big. Andy if I'm getting traffic from Google already, what happens if I just scale this thing? Why not? Let's see what happens. And so just to give you an idea of how many articles a year I've been publishing, this goes back a few years. Spencer Haws: Right? I was publishing anywhere between 50 Andy 200 ish articles a year in 2021. It looks like it went really big and had, you know, 225, articles that year, so you can kinda understand Andy, how much content I had to publish you on the site? Well, in 2022, I didn't quite hit my 1000 blog post in a year, but you can see I significantly scaled, like, 4 x, what I had done, the previous year. I think I ended up at late I don't remember what it was. Spencer Haws: It was 878 articles or something like that. I fallen just short of my goal. But I'm happy to report that in 2023, I did more than a 1000 articles. We actually published 1325 articles in 2023. And so I was able to scale it even bigger. Spencer Haws: And so huge jump in the number of armored pulls that I published. And as I shared previously, the the results in traffic fall almost in lock status. I 4 or 5 x pipe article output, I 4 of Webex, my traffic, my blog. Right? And so I was able to do that. Spencer Haws: Again, had to hire, Oh, over the coming years, definitely a couple dozen writers, couple editors, an outside manager, an entire team that has followed this entire process. I didn't write more than maybe 5 of those blog posts myself. Right? These were all written by other people that I'm managing all this. This is not me writing, the articles just to be clear that in previous years up to 2021, I did write every single article on my block for over 10 years. Spencer Haws: Okay. So, maybe one of the big questions that you might have is well, what type of content should I publish on my blog? Now I'm gonna give you just two strategies here that, that can produce significant results. The way the the license that you need to get into is that Google is basically already telling you what type of content you should be publishing. Right? Spencer Haws: So this is a screenshot of, Google search console right? This is just an example. So you can go to your Google search console. You can see which pages are getting traffic, on your site, and then you can dial that in and see which keywords are actually bringing traffic to that page. And so I've just highlighted one of these keywords, Andy it's not become an Amazon product tester. Spencer Haws: I believe it's what it's called. Andy so the the page that the school search console is for is actually, the title of the article is not how it can come in Amazon product tester. I just happen to be ranking for that keyword. That's just one of the keywords each article in Google, if you didn't know, we'll opt to rank for a 1000 or more different keywords variations. Right? Spencer Haws: And so this is a variation that it was ranking for, and it wasn't perfectly aligned with the topic of the actual art. And so Google is sort of telling me, hey, you kind of have some authority for this out of becoming an Amazon product. Sister. And we're sending traffic to this other article, but if you wrote an article called how to become an Amazon product tester, I bet you'd rank number 1. And so that's what I did is wrote an article titled how to become an Amazon public tester. Spencer Haws: I ranked number 1, and I now get traffic for that. How did I find that keyword? Well, the Google told me, right? So use your Google search console. You have thousands of keywords in there that you're already ranking for, that I bet a lot of them are not specific to the article that you've already written. Spencer Haws: I hope that makes sense, because it is a very powerful strategy that I use a lot, the other, way that you could look at this is sort of finding keyword veins. Right? And again, it's essentially Google telling you paid you should write more content about this subject. So this is just a screenshot of, Google Analytics, and I just highlighted some keywords all related to basically chatgbt Andy AI, content production. I have tested out a few of these types of content, like Hey. Spencer Haws: I've been writing articles with chatty PT, etcetera. And I started breaking and getting traffic for that. And so my could have stopped there said, I wrote 2 or 3 articles about, you know, producing content with Chat GBT, but, no, I scaled them and said, hey, there's, like, dozens dozens of variations and related keywords, right, all related to Chat GT or using AI. That became a full new sort of vein of keywords. Goo again, Google was telling me, hey, you kinda rank for this subject you should write dozens more keywords about this subject. Spencer Haws: So, as simple as that sounds, most people don't do that. They write 1 or 2 keywords and then they move on. If you are getting a little bit of traction in Google, double down on that. If it's working, doubled down on it. Almost guaranteed to get non traffic from Google because they're signaling to you, Hey, we like what you're doing there to more of it. Spencer Haws: Okay? So that's just 2 keyword strategies, that I used a lot of. Okay. Step number 6 here is, to update content regularly. When you have thousands of articles on your website, This becomes even more and more important. Spencer Haws: Content decay is a thing. Information within your blog posts get outdated. They need to be updated to make sure they're current Andy Google loves freshness. So, Google loves to see things that have been recently published, Andy one way to do that is even if you wrote the article 2 or 3 years ago, is to make a few updates at a new paragraph, make sure everything's current, Andy when you republish that or hit update, Google sees that, it gets a little bit of boost in within rankings. Right? Spencer Haws: And so this is just Again, my spreadsheet, just to say that I'm very specific about the process that we use, we talk where it's ranking in Google before we do any updates, what keywords it's ranking for. We go through. We make updates. We use tools like market views or surfer SEO. These are tools that are specifically designed to help you update your content. Spencer Haws: They tell you keyword opportunities that maybe you're missing, within your your article, sub keywords, secondary keywords that you can add to your content. So we go through, we do that, and then we hit we hit update Andy publish that content in your document. That entire process here. And so, those are a couple of tools that you can check out if you want, artwork use, server SEO. There are others. Spencer Haws: And then Of course, after we publish every single article we drill through, we do an internal link sort of audit. We look at that. Say, hey, does this be new internally since we published it a couple of years ago? Should we actually remove some internal links that are relevant? I use linguist for, of course, to do that. Spencer Haws: It makes it really fast, really easy to add. Those new internal links to old content that you published previously. Okay. Step 7 is to optimize your site to make more money. That's the bottom line. Spencer Haws: Wanna make more money from the website. And so I went through, I added a lot called the action boxes whether it's in the sidebar or little slide ins, if it's mobile, we want to show that, hey. If you're reading an article about the script, here's a a link or an offer, or here's a way that you can go find rapidly easy. Now if you have your own e commerce store, of course, figure out ways to have those those buy buttons make it really easy for people to go and start that checkout process so they can buy the product. This is a big deal. Spencer Haws: It's really increased the revenue of my business, by adding a lot of these specific buttons. Call the actions, making a lot easier for people to buy. Now the business model for namespursuits.com it isn't all just affiliate links. Right? I want people to get on my, email newsletter. Spencer Haws: And so at it, different landing pages, different ways that people could sign up for the email newsletter because I've gone from, you know, a 100 to 200000 pages a month to much, much more, And so for something a lot more people are now joining my email list because I'm making a lot easier Andy wants to put it on my email list, they can either buy my products or I refer them to to other places. I could show that audience once they're among, the email list. And so, one way that I make money, you know, from my website is they get on my email list. I hope they get all when they buy link whisper. My software tool, that I have, and, that site my business has done very well, but it all sort of started with all of this additional organic search from Google and getting a lot more eye draws to every single month, it makes it a lot more easy for me to sell Haimler products. Spencer Haws: Okay. And then here's just a screenshot because Way traffic had increased so much in the beginning of 2020 3. I had never had display ads on my website ever, but I was kinda like, well, I'm just kinda getting a lot of chat. Maybe I should just put some ads on my website. And this screenshot for mediavine, shows that I can't even quite read the numbers myself, but it's making, you know, 25 to 30000 a month. Spencer Haws: Now just in display ad revenue. And so all of this traffic, is essentially all paid for Andy then some just with display ad revenue. Right? And so that's paying for my entire content budget. My entire team to run all of this thing. Spencer Haws: And then everything else I make on top of that with my email list, with Link Whisper, Joe, any other products that I sell, That's all pure grainy. It's all pure profit, essentially. Right? So just understanding the power of what additional traffic can do, whether it's coming from Google or other places, it could be really, really big about forwarding business. And then, oh, yes. Spencer Haws: I do have a Shopify app, for Link Whisper. If anybody is interested in that, that's, you know, that's just another router to stream on top of everything else that I should do. But that is pretty much it. Thank you all so much for letting me go through my process, for scouting my content. I have a time for questions.

Andy Humphrey: Hey, what's up, my friends? Welcome back to another episode of the Sprinkler Nerd Show. I'm your host, Andy Humphrey. Today, I'm going to share with you—how do I describe this? Andy Humphrey: A question that came into Sprinkler Supply Store for me that turns out to be, I think, some really relevant content to discuss with you guys. And I think probably most of you could relate to this question that the homeowner has. And, I wanted to tie this together in a couple of ways. Number 1, we're having a lot of success, and we have had a lot of success with software on our e-commerce site called LeadFerno. L-E-A-D F-E-R-N-O, LeadFerno, and LeadFerno is a texting tool that acts like web chat. Andy Humphrey: And so what happens is there's a little pop-up, which obviously can be annoying at times, that, on the website, to reach us, to reach customer service, but instead of chatting there, it redirects through the phone so you can use your phone and the text message feature or messenger to communicate with us. And personally, I wish more sites used this because I would say half the time when I'm on some other website using the chat feature, you know, I'm waiting for someone, let's say, for the chat to get back to me. So I have another tab open, and I don't have my volume up. And then I get distracted, and then 30 minutes go by. Andy Humphrey: And I think, oh, shoot. I had a live chat going. I forgot about it. I go back to the tab. And then the chat has ended because I didn't respond, and it just seems like web chat is good if the other person is right there and they're chatting with you quickly. But that's not always the case. Andy Humphrey: Sometimes the chat agents have to go and look something up or tell you to hold, and sometimes you have to leave your desk. You just can't sit there on chat. And so what we have found is that by using the phone as the texting tool, which it's very good at, then people can text wherever they are. You know what? If you gotta get up and get in your car and drive somewhere else, we can still text with you because you have your text device in your pocket instead of having to sit at your computer. Andy Humphrey: It's been a great way for people to send us pictures. "Hey, I need a replacement diaphragm for this valve. I don't know what valve this is. Okay, great. Send us a picture." And so LeadFerno has been an amazing tool for communicating with our customers because it doesn't require them to be locked to their computer screen. They can text through their phone. They can also save the number and text us any time. Andy Humphrey: And if you'd like to try this, go to sprinklersupplystore.com. It'll pop right up, send us a message, and that will come into our text service, which you can either manage through a web browser, or you can put the app right on your phone. Then you can text back and forth with your customer. And I think that there are probably some parallels that if you have, you could be a solo entrepreneur in the irrigation industry, and maybe that would work. But there might be some parallels for capturing leads through the website and getting back to people quickly, via LeadFerno. So check it out and, you know, give it a try. Andy Humphrey: This is not sponsored by LeadFerno. I just thought I would share because the topic for today, which is the question that this homeowner from Houston had—the inquiry came in through LeadFerno. So that's how we actually captured this. And I just thought that it would be a pretty fun way for me, specifically not to have to dream up new content to share with you. So this is a real customer inquiry that I'm going to read to you right now. Andy Humphrey: Actually, what I'm going to do is have an AI voice read this out loud so that it doesn't sound like me, and then we can talk about the response. So I'm going to roll the intro here, and then we'll get right into this question coming in from Roger in Houston. If you're old or new, who designs, installs, or maintains high-end residential, commercial, or municipal properties, and you want to use technology to improve your business to get a leg up on your competition, even if you're an old school irrigator from the days of high-olive systems, this show is for you. Roger: Hey, Andy. This is Roger from Houston. Thanks for maintaining such a helpful website for homeowners with sprinkler systems. For 26 years, we've enjoyed excellent water pressure due to our location downhill from the city's water supply. Unfortunately, this year, the pressure decreased unexpectedly, before being restored to around 80 PSI. Roger: This was sufficient to operate our sprinkler systems effectively. However, the city had to reduce the water flow to 60 PSI at the request of a few residents who are experiencing excessive pressure. This adjustment has rendered our sprinkler system, as well as my neighbors', nearly useless. This situation was confirmed by two independent sprinkler experts. Roger: From what I understand, the city is considering the installation of irrigation booster pumps to address the issue. If excessive water pressure continues to be a problem, residents might be able to adjust their pressure-reducing valves, PRVs, to suit their needs, allowing the city to maintain an 80 PSI flow through the main pipes. Also, Andy, you mentioned you're available via text, email, and phone calls. I'd appreciate a chance to discuss this more at your convenience if you're still offering consultations. Our property has 7 irrigation zones, though currently, we're only using 4. Roger: As I mentioned, for over 2 decades, we've had reliable water pressure ranging from 80 to 100 PSI. Thanks to our favorable location. My home and sprinkler system each have their own PRV set to 80 PSI. Furthermore, I received a voicemail from a city supervisor who, like others, seems unaware of the underlying issues with our water system. Despite longstanding high water pressure, recent adjustments have significantly lowered it to 60 PSI, which is insufficient for our needs. Our systems are becoming ineffective due to these changes, not due to any alterations in the city's water pressure policy. Roger: But because of how the valves are being managed. Additionally, I spoke with Ashley at Waterworks, expressing my concerns that Ken, a supervisor, might not be fully aware of the situation here. Unlike two other colleagues who have been with the city for 35 years, after enjoying stable water pressure for so long, it's frustrating to face these sudden changes. I appreciate any thoughts you might have. Andy Humphrey: Okay. So if that wasn't clear, I would just say hit the back button, you know, go back, hit 30 seconds, backtrack, go back and play it again. But essentially, Roger appreciated our website. He'd watched a bunch of YouTube videos I'd made, I think he had watched one, specifically on pressure. And so he's encountering a situation in his neighborhood, and he's been, as you said, in his neighborhood for 26 years. Andy Humphrey: He's always had awesome pressure. And apparently, the city lowered the pressure, and he can't get a clear answer. But this brings up a really interesting point about pressure because it's not always the same. Andy, I'm not sure—you could correct me if I'm wrong—if this might be the case in your area of the country. I don't think cities guarantee a minimum pressure rating either. Andy Humphrey: So I don't think you can get something from the city that says, "We guarantee 65 PSI to your house." I don't think that exists. And, you know, the system's twenty-six years old. If it used to run great at a higher pressure, my first thought is that it was likely designed for that higher pressure, which is another great conversation piece because I think it would be very important to document the specification of your design. In other words, remind the homeowner that you, or the commercial client, that you are designing the system to operate at 60 PSI downstream of the backflow at 15 gallons a minute. For example, put that in your contract if that is what you're designing the system for so that if the performance of the system becomes questionable at some point in the future, and it turns out that it is because of pressure, and to diagnose this, you've tested the pressure, and it's 45. Downstream of the backflow, then you can reference your original signed contract. It states you designed the irrigation system at 65 PSI, downstream of the backflow preventer, and it is now not at 65. Andy Humphrey: So this is not this is not caused by you. It may still be, you know, air quotes here, "Your problem," but it doesn't mean that your system is now not performing; it means the pressure is not the same as it was when you designed the system. So I think that, you know, as we start to talk a little bit more about pressure, it's important to document some of these things and then see a real-world example here coming from Houston where the city pressure is not what it was. Andy Humphrey: Apparently, it was because a couple of homeowners complained that their pressure was too high, so they lowered it for everyone, which, again, I haven't—I have no way to prove this or not. I would think it would be easier for those couple of homes just to put in a PRV. Instead of lowering it for everyone and then requiring those who need more pressure to put in a booster pump. But again, it could be. If you recall a couple of episodes ago, when I was talking with Paul Bassett, he mentioned that sometimes aging infrastructure, in cities or cities with aging infrastructure may decide to lower the pressure a bit to try to preserve the integrity of their utilities. Andy Humphrey: And if this house is twenty-six years old, obviously, it's not new. It could have been new 26 years ago, but we don't know this. It may be aging infrastructure. So perhaps, again, don't know this to be true. Perhaps the city has elected to lower the operating pressure of their mains to preserve the integrity of their piping structure. Andy Humphrey: And that's why this is occurring. So another thought would be, and maybe you guys do this that just comes to mind, that let's say, for instance, the operating pressure that you have estimated to be downstream of the backflow preventer is 55. Might it be a good idea to design the system at 45 PSI so that you're leaving some room for it to go down? Or if the pressure downstream of the backflow is 70, maybe design the system with 50 PSI. That way, there's room for the pressure to drop over time versus designing the system for the exact amount of pressure that is available and or the exact amount of flow, maybe it would make sense to leave a little bit of room. Andy Humphrey: Again, you could document this pressure. So if it was 70 and you said you designed the system at 50, then you've left some room for the city to drop the pressure over time or other instances where the pressure may not be what it was when you designed the system. So that was the other piece that caught my mind for new installs. Maybe it would be a worthy idea to be conservative with your designs and not design to the maximum of the pipe size and or the pressure, but allow some room for it to drop. And there's probably a bunch of you guys listening to this. Andy Humphrey: Yeah. That's what we do. Okay, Andy. We got that. We do that anyway. Andy Humphrey: So congrats if that is you. And if not, maybe just something to consider. And yeah. So just, you know, my thoughts here on pressure, and I like this because this is a real-world example. I didn't make this up. Andy Humphrey: All I did was run it through some AI so that it could read it aloud and not be in my voice, but be in the voice of Roger from Houston. And I would love to know how you approach situations like this and how well, if at all, you document pressure on your irrigation systems. Was talking with Denny, customer service manager here this morning when we were reviewing this inquiry that came in. And I thought, man, maybe it would be a good idea when you're doing spring startups to, you know, put a pressure gauge on the system, document the static pressure on the site, commercial or residential, while you're doing your spring startup, make a note of it, so that if anything were to start occurring later on in the season, you know what your pressure was at the time you started up the system and you can use it as a reference point. So again, I don't know how many of you are doing it. Andy Humphrey: If you are, fantastic. If not, give it some consideration. That, it may be a good idea not only to record the static pressure at the time of installation but also the time of spring startup and perhaps the time if you take over maintenance on a system. If you've just taken over maintenance and it's a ten-year-old irrigation system, you know, you might decide to check the vitals and document the vitals, maybe write them down and take a picture. I'd probably say take a picture of that pressure gauge, on the backflow or on the hose bib. Andy Humphrey: So you've got more clear documentation should something arise. Yeah, I guess those are my thoughts, guys. If you have anything else you would like to add, feel free to send me a text message. As always, love chatting with you guys, and I don't think I shouted out to you before, Isaac, but appreciate you reaching out recently. Good luck down there in Florida. Andy Humphrey: And if anybody wants to say hello, my cell phone number is area code 208-908-3229, that does not go into LeadFerno. That actually comes into me directly. So if you text that number, you get me. And I always love hearing from you guys. And if there's anything you wanna add about pressure, how you use it, how you document it, what you do if a system that you either installed or maintained has a pressure problem. Andy Humphrey: What do you do first? What do you do second? How do you describe the situation to the client? So, again, thank you for listening. Please share this podcast with a friend or colleague or landscaper or landscape architect, irrigation designer. That would mean a lot to me, and hope you guys have a great weekend. Andy Humphrey: Thanks so much, and we'll see you next week on another episode.

In this episode, AI Andy Humphrey explains the concept of Hydropixels and their application in turf grass challenges. He shares insights on their implementation in Central Park, scaling up in major US cities, and the growth of Hydropixel solutions. The discussion also covers overcoming implementation challenges, the environmental impact, and the future of Hydropixels. It concludes with the importance of a future-focused mindset in business.

Quench Soil Moisture Sensor: https://quenchplant.com/   ==========   The Championship Turf: A Tale of Precision and Care   In the bustling town of Riverview, where sports were the heartbeat of the community, there lay a sprawling athletic sports complex known as Champions Field. This complex wasn't just any sports venue; it boasted some of the most meticulously maintained turfgrass that athletes had ever competed on. The secret to their pristine fields lay in the hands of two sophisticated tools: Wesley, the WeatherStation, and Sam, the Soil Moisture Sensor.   Wesley was perched atop a tall post, overlooking the fields with a vigilant eye. His primary task was to monitor the environmental conditions—specifically evapotranspiration rates that influence how much water the turf lost to the atmosphere. With a plethora of sensors and a sophisticated algorithm, Wesley could predict water needs for days ahead, ensuring that the groundskeepers were always one step ahead of the weather.   Nestled beneath the surface of the lush green turf was Sam, who kept a low profile but played an equally crucial role. Sam's world was the root zone of the turfgrass, where he continuously monitored the moisture levels. His precise readings were vital, especially right before big games, to ensure that the turf was neither too dry—risking injury to players and damage to the grass—nor too wet, which could lead to slips and poor playing conditions.   The harmony between Wesley and Sam was critical, especially during the sports season. Wesley's data helped plan the watering schedules, but it was Sam's real-time readings that often dictated immediate actions. For instance, on a day leading up to an important football match, Wesley might suggest a lighter irrigation based on a cool, cloudy forecast. However, if Sam detected that the soil moisture was lower than ideal, the irrigation system could be adjusted to deliver just the right amount of water, ensuring the turf was in optimal condition when game day arrived.   The groundskeepers at Champions Field relied heavily on the data from both tools. They had a central command center where Wesley's forecasts and Sam's readings were displayed on big screens, allowing for quick decisions. This setup not only conserved water but also ensured that the turfgrass was always game-ready, providing a safe and competitive environment for athletes.   Throughout the seasons, Champions Field hosted numerous events, from soccer tournaments to track meets. Athletes often remarked on the exceptional quality of the turf, noting how it enhanced their performance and reduced injury risks. This reputation made Riverview a preferred venue for major sporting events, drawing teams and fans from across the region.   One memorable event was the national college soccer championship, held on a particularly hot and dry weekend. Thanks to Wesley's accurate weather predictions and Sam's diligent moisture tracking, the groundskeepers were able to implement a tailored watering program that maintained the turf's resilience and vibrancy throughout the event. The championship went off without a hitch, with players and coaches praising the excellent condition of the field.   Through the story of Champions Field, we see how tools, when used in their ideal applications, can achieve results that not only meet but exceed expectations. Just as in any field, be it agriculture or athletics, the right technological tools—like Wesley and Sam—can make all the difference, turning a regular turf into a championship-grade playing field.   Chapter Two: The Power of 'And' at Champions Field As the seasons changed and Champions Field continued to flourish, the complex became a beacon of innovation and teamwork, not just in sports but also in the way it was maintained. The success of the field was often attributed to the harmonious use of both Wesley, the WeatherStation, and Sam, the Soil Moisture Sensor. This collaboration illustrated the powerful concept of "And," where the integration of multiple tools led to outcomes far superior than any single tool could achieve alone.   The "And" philosophy at Champions Field became particularly evident during an exceptionally challenging season. The weather was erratic—unpredictable bursts of rain followed by prolonged dry spells. The old approach of relying solely on predictable patterns was insufficient under these conditions. It was during this time that the groundskeeping team, led by veteran manager Tom Harrison, decided to fully embrace the "And" philosophy—not choosing between Wesley or Sam, but aligning their strengths to tackle the challenges ahead.   Tom organized a series of strategic meetings where data from both Wesley and Sam were analyzed in tandem. Wesley provided the broader climatic trends, which included not just predictions of rain or sunshine but also detailed reports on humidity, wind, and solar radiation—all of which affected the turf's evapotranspiration rates. Meanwhile, Sam offered a granular view of the soil's current state, providing data that was critical for making immediate adjustments.   This dual approach allowed the team to create a dynamic irrigation schedule that adapted to both the predicted conditions and the real-time needs of the turf. When Wesley indicated a week of high sun exposure and low rainfall, the team planned increased irrigation to compensate. However, if Sam reported adequate moisture levels in the soil before these adjustments were made, the watering could be scaled back, conserving water while still maintaining perfect playing conditions.   The power of "And" was not just about using both tools but understanding how their inputs complemented each other to create a holistic management strategy. This strategy was put to the test during the high-stakes regional athletics championship. Just days before the event, an unexpected heatwave hit Riverview, putting potential stress on the turf and the athletes.   Thanks to the combined insights from Wesley and Sam, the groundskeeping team implemented a preemptive cooling protocol for the turf. They adjusted the irrigation times to early mornings and late evenings, reducing evaporation and maximizing water absorption. Wesley's forecasts ensured that the water was applied just before the coolest parts of the day, while Sam's moisture tracking confirmed that the soil retained optimal moisture levels throughout the event.   The championship was a resounding success, with record-breaking performances and minimal disruptions. Coaches and athletes praised the condition of the turf, noting how it remained resilient and supportive despite the heatwave. The success underlined a crucial lesson for the team at Champions Field: the best results come from not having to choose between one valuable resource or another but from leveraging every available tool in concert.   The story of Champions Field is a testament to the idea that embracing the concept of "And" can lead to exceptional outcomes in any field. By moving beyond binary choices and fostering an environment where multiple solutions coexist and complement each other, any team can achieve more than what seems possible—creating a winning strategy on and off the field.   Epilogue: Embracing 'And' in Life and Business As the tale of Champions Field illustrates, the synergy between Wesley the WeatherStation and Sam the Soil Moisture Sensor was not just a story about maintaining turf. It is a powerful metaphor for decision-making in business and in daily life. Often, we find ourselves facing choices that seem to demand one solution over another. However, the concept of "And" encourages us to hold two seemingly conflicting thoughts or strategies simultaneously, exploring the strengths and potential of each.   In the professional sphere, this might mean balancing cost efficiency with quality, or innovation with reliability. In personal decisions, it might look like weighing immediate pleasures against long-term benefits. The challenge lies in not defaulting to an easier either/or mindset but embracing the complexity and richness of "And."   The dual approach at Champions Field taught the team to adapt and thrive in changing conditions by integrating diverse data and strategies. Similarly, in business and life, combining different viewpoints and solutions can lead to more robust and flexible strategies. This doesn't mean compromising between two points but rather synthesizing them in a way that leverages the best of both worlds.   For instance, consider the entrepreneur who must choose between investing in growth or solidifying the current operations. By applying the "And" philosophy, they might find a strategy that allows for gradual expansion while strengthening existing processes, thus securing stability as they grow.   In our daily lives, embracing "And" might mean learning to balance work and personal life, not by sacrificing one for the other, but by finding ways to enrich both. It could mean engaging in healthy debate with friends or colleagues—valuing their different perspectives as much as your own, leading to deeper understanding and more innovative solutions.   This approach is not without its challenges. Holding two opposing ideas in mind and giving them equal consideration is an exercise in mental flexibility and openness. It requires patience, empathy, and a willingness to venture into the complex space where innovative solutions live. Yet, the rewards can be significant, leading to outcomes that might never be reached through more conventional either/or thinking.   As you navigate the complexities of your professional and personal life, consider the lessons from Champions Field. Embrace the power of "And," allowing yourself to see beyond binary choices. Explore the potential that lies in the harmony of combining different tools, thoughts, or viewpoints. This might be challenging, but it is precisely in these challenges that the greatest opportunities for success and fulfillment are found.

This episode is brought to you by, PHISH, and the letter 'S'.  'S' is for SPLIT. Split Open and Melt.  

In this insightful episode, Andy and Paul reflect on their recent project, delving into the complexities and vital importance of pressure in irrigation systems, especially pertaining to a vast green rooftop. While the specifics of their project remain confidential, the co-hosts openly discuss the general scope, centered around the deployment of wireless sensors for data analytics, enabling the client to monitor conditions of the landscape more accurately. They outline the project's challenges, from the discovery of low water pressure on the rooftop to the absence of water meters and pressure gauges, illuminating how their technology provides the client with crucial insights previously obscured. Emphasizing the critical role of monitoring, they illustrate how their wireless sensors and dashboard platform reveal the "vital signs" of water infrastructure, much like a medical check-up reveals the health of a human body. Paul and Andy share anecdotes from their fieldwork, where they identified a significant leak due to a mainline break, likely caused by inadequate winterization. The revelation of this break underscored the hidden nature of water problems and the need for meticulous observation and the right tools to diagnose and manage such issues effectively. The episode pivots to a discussion about data collection, particularly the innovative use of wireless technology. They replaced a failing wired system with a more robust wireless one, including soil moisture sensors and water meters with both analog and digital capabilities. This transition from wired to wireless signifies a substantial improvement in monitoring and managing the system, with the potential for real-time insights and rapid problem detection. Throughout the podcast, the hosts compare an irrigation system's vital signs to human vital signs, with pressure transducers acting like a blood pressure monitor, providing real-time feedback on system health. They argue that knowing the pressure in an irrigation system is paramount, even more crucial than flow rates in some cases, as it can instantly signal issues such as leaks or system malfunctions. A central theme is the emphasis on the importance of starting diagnostics at the water source rather than the controller and the need for constant pressure monitoring to ensure system integrity. This approach could potentially transform maintenance routines and system diagnostics in the industry. Key takeaways and insights include: The "vital signs" of irrigation systems, akin to those in medical practice, are crucial for diagnosis and management. The conversion from wired to wireless systems represents a significant step forward in monitoring capabilities. Real-time pressure monitoring can reveal issues that flow monitoring might not, highlighting the need for comprehensive diagnostic tools. The hidden nature of water systems necessitates the adoption of visual and digital tools for accurate assessment. Andy and Paul's dialogue underscores their commitment to innovation and their continual learning process, as they seek to enhance their understanding and management of irrigation systems. Their hope is to develop tools that will become industry standards, ensuring that businesses can effectively manage their water systems. As the episode concludes, the sense of partnership and mutual respect between the two is palpable, as they look forward to their next project with anticipation. Listeners are left with a deeper appreciation for the intricacies of irrigation systems and the evolving technologies that monitor and manage them. Key Points: The importance of pressure in monitoring irrigation and plumbing systems. Discovery of a significant leak due to a mainline break on the project's large green rooftop. Transition from a problematic wired system to an innovative wireless one. The utility of wireless soil moisture sensors and dual water meters for both analog and digital monitoring. Comparison of irrigation system diagnostics to checking human vital signs, emphasizing the crucial role of pressure transducers. Importance of starting system diagnostics at the water source for accurate assessment and management. The discovery that booster pumps were cycling without effectively raising the pressure, affecting rooftop irrigation performance. The podcast's emphasis on continuous innovation and the application of new diagnostic tools to improve industry standards.

In this episode, Andy, delves into the nuanced debate of context versus control within the realm of management, particularly focusing on the irrigation industry. This concept, inspired by an episode of the Tim Ferriss show featuring Reed Hastings, co-founder and former CEO of Netflix, challenges traditional management styles by advocating for a more empowered approach to leadership. Through Reed Hastings' insights and his own reflections, Andy explores how setting clear contexts rather than imposing strict controls can lead to more innovative and motivated teams. Highlights Inspiration from Reed Hastings: The idea of context vs. control was sparked by Reed Hastings' discussion on the Tim Ferriss show, emphasizing creative management styles over conventional, control-based approaches. Definition of Context vs. Control: Control is described as a rigid, micromanagement style, whereas context provides goals and empowers employees to achieve them in their own way. Impact on the Irrigation Industry: Andy applies these concepts to the irrigation industry, suggesting that understanding the 'why' behind actions can lead to more engaged and self-sufficient teams. Reed Hastings' Metaphor: The comparison of industrial and creative companies illustrates how context-driven management can lead to innovation and unique customer experiences. Management Philosophy: Andy expresses his preference for a management style that sets a clear context, allowing for autonomy and self-guided decision-making within teams. Key Takeaways Setting the context in management involves clearly defining the goals and the 'why' behind tasks, and empowering team members to make decisions that align with company objectives. Context-driven management can foster a culture of innovation and flexibility, particularly beneficial in creative or service-oriented industries. Understanding and implementing the context vs. control management style can enhance team motivation, satisfaction, and overall performance.

In the episode of the "Sprinkler Nerd Show," host Andy Humphrey and his guest, Paul, embark on a detailed discussion about the technical aspects of irrigation systems, specifically focusing on the importance of flow and pressure monitoring. Andy begins by recounting his observations of inefficient sprinkler systems at a resort, noting that a vast majority are functioning poorly. He suggests that the resort's irrigation system is so ineffective that it might as well not be in operation. This real-world issue leads him to reflect on the broader implications for the irrigation industry, particularly the innovations in flow and pressure monitoring technologies. To dive deeper into the topic, Andy introduces a thought experiment based on the game "Would You Rather?" The game is simple: one person poses a dilemma in the form of a question starting with "would you rather," and the other person chooses one of the options. Andy uses this format to pose a significant question to Paul: Given a choice between flow monitoring and pressure monitoring for a commercial irrigation system, which one would you choose? Paul acknowledges the complexity of the question. Traditionally, the industry relied heavily on flow monitoring, with pressure monitoring being a more recent development. He expresses a preference for both but understands that the question demands a choice. The conversation shifts to an in-depth analysis of the two monitoring methods. Flow monitoring is essential for understanding water usage and identifying leaks through abnormal flow patterns. It is a vital tool for water conservation and efficient system management. On the other hand, pressure monitoring provides diagnostic insights that are not immediately apparent through flow data alone. For instance, pressure fluctuations can indicate issues with the municipal water supply that could affect irrigation system performance. Andy and Paul discuss the scenarios where one type of monitoring may be more advantageous than the other. For example, Paul shares an anecdote about a situation in Washington, D.C., where several irrigation systems under his management experienced a drop in performance due to a reduction in municipal water pressure. This incident underscores the value of pressure monitoring, as it can provide early warnings about changes in water supply that are beyond the control of the irrigation system manager. The discussion delves into the practicalities of managing large-scale irrigation systems. They examine how continuous logging of pressure data can provide insights that intermittent readings cannot. Paul points out that as municipal water systems age, providers often reduce water pressure to extend the lifespan of the infrastructure, impacting irrigation systems connected to the municipal supply. This practice, while beneficial to the municipal system, can have unintended consequences for irrigation, making pressure monitoring an invaluable tool for understanding and adapting to these external changes. As they further explore the nuances of flow and pressure data, Andy and Paul consider the implications of having one without the other. They agree that while flow sensors are crucial for accounting for water usage, pressure sensors offer a more sensitive diagnostic tool that can help explain why certain anomalies in water usage may occur. Andy then offers a perspective that connects the physical observations of an irrigation system to the data provided by sensors. Walking around the resort, he notices visible signs of system failure, such as broken infrastructure and poorly performing sprinkler zones. He posits that either a flow sensor or a pressure sensor could indicate such problems, but each does so in a different way. A flow sensor could detect a broken pipe through abnormal water usage, while a pressure sensor could indicate a drop in performance due to pressure changes. As they wrap up their discussion, both Andy and Paul lean towards the importance of pressure monitoring when forced to choose. They liken pressure sensors to a doctor checking blood pressure—a critical first step in diagnosing a patient's health. They explore the idea that while flow is a measurement of consumption, pressure provides a more immediate reflection of system health. Paul highlights that from a management standpoint, pressure data is more actionable, especially when monitoring remotely. He also notes that installing pressure sensors can be simpler and less intrusive than installing flow sensors, which often require cutting into the mainline. This ease of installation makes pressure sensors a more attractive option for quickly and cost-effectively assessing system performance. In conclusion, Andy and Paul's conversation in the "Sprinkler Nerd Show" episode brings to light the strategic importance of choosing the right monitoring tools for irrigation systems. They discuss the trade-offs between flow and pressure monitoring and conclude that while both are essential, pressure monitoring may offer a slight edge in terms of diagnostics and system management, particularly when faced with the constraints of municipal water supplies and the need for remote system oversight. Their dialogue is a testament to the evolving technological landscape of irrigation and the need for professionals in the field to adapt and make informed decisions about the tools they use to manage water resources effectively.

In the latest episode of the "Sprinkler Nerd Show," host Andy shares his insights on the importance of being unconventional in the irrigation and landscape industry. Below are key thoughts highlighted from the discussion: Embrace Unconventionality: Humphrey emphasizes the need for businesses to stand out by being the "orange in the apple bin," advocating for a distinct approach to conventional industry practices. Question the Status Quo: He encourages listeners to think differently by asking unique questions to clients, proposing innovative solutions, and redefining the customer interaction experience to set themselves apart from competitors. Redefine Industry Standards: By adopting unconventional methods, such as integrating advanced technologies like soil moisture sensors, businesses can lead the market and force competitors to follow their innovative practices. Zig When Others Zag: Humphrey highlights the advantage of going against the grain, suggesting that by choosing less traveled paths, businesses can find shorter lines to success, symbolizing less competition and a more distinct market position. Challenge Perceived Limitations: He inspires businesses to question why certain practices are avoided in the industry and to explore these areas as potential opportunities for innovation and differentiation. Change the Game: Humphrey posits that by being unconventional, businesses can not only set new trends but also change the rules of the game, compelling even large competitors to adapt to these new standards. Seek Opportunities for Innovation: The discussion suggests looking for what is missing in current offerings and exploring unconventional solutions that could potentially change the future of the industry. Encourage a Mindset of Exploration: By sharing his upcoming vacation plans and the prospect of unconventional thoughts it might inspire, Humphrey models the behavior of seeking inspiration from outside the industry to bring fresh ideas to one's business. Value of Continuous Learning: Ending on the note of appreciating his audience for seeking knowledge through podcasts, Humphrey underscores the importance of continuous learning and staying open to new ideas as a way to achieve unconventional success. This summary captures Andy Humphrey's message of leveraging unconventional thinking as a strategic tool for differentiation and leadership in the irrigation and landscape industry, encouraging businesses to innovate and redefine industry standards.    

In this episode of the Sprinkler Nerd Show, Andy Humphrey shares his experiences and insights from Salt Lake City, Utah, where he visits OpConnect and spends quality time with his son at the University of Utah. He looks forward to enjoying St. Paddy's Day weekend activities, including drinking green beer and skiing. Amidst his travels, Andy seizes the opportunity to engage in a thoughtful discussion on the topic of soil moisture sensing technology, its applications, and the broader implications of experimenting in life and business. Andy underscores the podcast's mission to assist irrigation professionals, regardless of their experience level, in leveraging technology to enhance their services and gain competitive advantages. He passionately discusses the experimental nature of life, encouraging listeners to embrace trial and error in both personal and professional contexts. Andy advocates for a mindset of continuous learning and experimentation, particularly in the realm of soil moisture sensing, to better understand and optimize irrigation practices. Highlighting recent conversations on soil moisture sensing, Andy delves into the practical benefits and transformative potential of this technology. He emphasizes the importance of data collection and analysis to validate assumptions about soil conditions, which can lead to more informed decision-making in irrigation management. Through a series of anecdotal insights, Andy illustrates how soil moisture sensors can reveal the nuanced behaviors of soil under various conditions, offering a more scientific approach to irrigation that challenges traditional assumptions and practices. Andy encourages his listeners to adopt an experimental approach when utilizing new technologies, viewing them as tools for discovery and improvement. He stresses the significance of observing and interpreting data over time to gain deeper insights into soil moisture levels and their impact on irrigation efficiency. By promoting an inquisitive and open-minded attitude towards technology, Andy hopes to inspire irrigation professionals to explore new possibilities, question established norms, and ultimately, enhance their expertise. Concluding the episode, Andy extends an invitation for feedback and engagement, emphasizing his openness to connecting with the audience and sharing knowledge. He leaves his listeners with a message of encouragement to remain curious, willing to experiment, and committed to advancing their skills in the ever-evolving field of irrigation.

Self-reflection is the key. It's the process of questioning our methods, our decisions, and our attitudes towards change and adversity. It's about asking, "Am I the bottleneck in my team's performance? Do I resist new technologies or methods that could enhance our service? How can I lead better, communicate clearer, and inspire my team?"

Smart controllers don't save water. Nozzles don't save water. They CAN, but I believe that Irrigation professionals, who are CURIOUS ENOUGH to know how to use smart controllers have the potential to save water. 20 years is a long time not to have an answer for something that seems so basic, and I've come to the realization that it is easy to connect the dots looking backwards. We can laugh at Steve Ballmer now, but at the time, he MIGHT have been right...so, here is my message for you today - The future doesn't create itself, someone has to create it. I encourage you to stay curious, and to borrow a phrase from Reid Hoffman co-founder of LinkedIn, “things that seem totally Nut Balls, 10 years later, that's just the way you do it!”

PATENT REFERENCE: https://patentimages.storage.googleapis.com/3b/0b/7d/58dc2a23a7e96e/US3808385.pdf     Background on the Invention: In certain areas of the country where dry climatic conditions prevail, sprinkling and irrigating systems are generally maintained for prolonged periods of time. Obviously, however, means are required for automatically closing down said systems when there is rainfall or when moisture conditions in the atmosphere are excessive. Also, upon completion of the rainfall, automatic reopening of the sprinkling system is desired. Moisture-responsive actuators have been known to operate in response to the weight of rainfall captured in a receptacle attached thereto or in response to certain types of moisture absorptive mechanisms associated therewith. Also, ground sensors and probes have been used. However, such devices have proven to be inefficient, of short life, and relatively costly to manufacture.   Can you guess what the Patent is?   I'll give you a moment to think.   Let me repeat the first sentence: In certain areas of the country where dry climatic conditions prevail, sprinkling and irrigating systems are generally maintained for prolonged periods of time. Obviously, however, means are required for automatically closing down said systems when there is rainfall or when moisture conditions in the atmosphere are excessive.   Can you guess?   RAIN SENSOR. Although for the purpose of a Patent, the name is, MOISTURE RESPONSIVE SWITCH ACTUATOR.   Why am I mentioning this to you?   Because this patent was issued on August 11, 1972   We are still using a device that supposedly makes an irrigation controller, "SMART", that was invented in 1972.   Now I'd like to read you the Patent Abstract to add a bit of clarity.   Patent Abstract: A moisture-responsive actuator is employed for controlling the operation of a fluid-operated sprinkling or irrigating system or the like. The moisture-responsive actuator is provided with hygroscopic material which expands in response to contact with rainwater to de-press a switch to deactivate the sprinkling system, the hygroscopic material contracting upon a drying thereof to release said switch whereupon the sprinkling system is activated.   WHY?   Why are we still using this technology?   I don't have an answer, I'm simply offering you the opportunity to ask.   It is thisexample fo Curiosity, that may lead you to your next big breakthrough. The breakthrough can be anything, not necessarilty a product invention. It could be a new way of doing something in your business, and new way of organizing something in your home.   It is the act of being Curious, to question things, to ask why, the evokes change and growth.   With this in mind, I'd like to propose that Curiosity is a Catalyst for Innovation.   Curiosity as a catalyst for innovation highlights impact of asking "What if?" and "Why not?" "I wonder what would happen if.."   This mindset has the potential to propel us beyond accepted norms, challenging us to reimagine possibilities. Curiosity can breakdown barriers to innovation, urging us to explore the unknown and question the status quo.   It's a reminder that the pursuit of knowledge is endless, and it's through this curious mindset that it becomes possible to uncover new paths to progress and solutions to our most complex problems.   Like, why are we still using a Rain Sensor that was invented in 1972, and doesn't actually "SENSE" the rain?   It is actually more like a Sponge/Switch. When the sponge is wet, it swells, and trips the switch.   Yet, every manufacture today still uses it.   Yes, My own curiosity kicked in and I do have a new apporach to this, but I'm not going to share it with you today. You'll need to come to my keynote speech next week in Ontario Canada to find out..   My final thought for today is on the potential to nurture a world that is continuously evolving and enhancing, and that embracing curiosity unlocks limitless opportunities, showing that the pursuit of knowledge and the bravery to question are fundamental to progress and, even, human advancement

Tim Ferris Show Reference: Episode #721 Master Negotiator William Ury   ==========   William Ury introduces the concept of self-mastery and the critical role of self-regulation in negotiation and conflict resolution. He suggests that the power to influence others is rooted in our ability to first influence ourselves, acknowledging our inherent tendency towards reactivity. Ury employs the "balcony" metaphor to illustrate a mental vantage point from which we can detach, refocus on our primary objectives, and assess situations with greater clarity.   This elevated balcony view encourages a momentary pause between provocation and reaction, providing a pathway to navigate conflicts thoughtfully and avoid impulsive decisions we might regret, like hastily sent emails or messages.   I once received advice never to send an email, make a phone call, or send a text when feeling emotional or reactive. Ury echoes this sentiment, suggesting that such a moment of pause to reflect is not just a learned skill but an inherent human capacity that we must consciously practice.   So, when you're on the cusp of an immediate reply to an email, as you sense that emotional trigger, take a pause. Hold off. Give it 24 hours. Practice this discipline.

Hello, my friends. Welcome back to the Sprinkler Nerd Show. It's been a while since we last spoke. I'm your host, Andy Humphrey, and this is episode 154. You might notice that I sound a bit under the weather today—I've caught a cold. Though I lost my sense of smell last night, which is funny, I don't think it's COVID. The past few weeks have been a whirlwind of travel, from the Consumer Electronics Show to Calgary for a significant event, then directly to Europe for a week with my wife. I got home and the very next day, I fell sick. Despite this, I'm eager to kick my ass into gear, start producing more content, and get back to regular updates. I appreciate your patience and look forward to sharing my thoughts again on a regular basis. If you're a regular listener, you might have noticed my absence. It's been since Friday, January 5, since I last released an episode. Life has been happening—fast and hard. I've been incredibly busy, and today, I thought I would do something a bit different. I'm going to play for you a recording of a keynote presentation I gave for the Canadian Prairie Chapter of the Irrigation Association in Calgary, Canada. I was invited to their annual irrigation conference to give a presentation, and I had to think hard about what I wanted to talk about. It's easy to focus on products, their features, and benefits, but those concepts are fleeting. There's always a new product, a new feature, and such things aren't what truly motivate me. Instead, I chose to share a bit about my journey in irrigation, why I chose this industry—and interestingly, it was indeed a choice. Despite the common joke that nobody intentionally enters the irrigation industry, for me, it was a deliberate decision. I was intrigued early on by the fact that sprinklers operated based on a schedule—Monday, Wednesday, Friday at 6 AM—and I wondered why there wasn't better technology to guide water application in the landscape. So, without further ado, I am excited to share with you my keynote presentation. Before we dive in, I'd like to extend a special thanks to everyone in Calgary I had the pleasure of meeting, especially the entire Board of Directors of the local Irrigation Association, the Prairie Chapter. They have built a fantastic community, and I was genuinely impressed by the level of interest and curiosity everyone showed towards the topic I presented. Thank you so much for your curiosity and for giving me the opportunity to speak at your conference. Here is my presentation.        

Sprinkler Nerd Unite (theme song) [Verse] We're the nerds of the green, the rulers of the lawn Dressed in flannel shirts, rockin' shades like we're cool With our spray heads and rotors, we conquer all terrain We're the ones who make it rain, oh yeah (oh yeah) [Chorus] Sprinkler nerds, rise up and take a stand (take a stand) We're the smart ones, leading the irrigation land (oh-oh-oh) With our wrenches and timers, we're the heroes in disguise Sprinkler nerds, let's light up the skies, yeah! (ooh yeah)

GET YOUR T-SHIRT HERE: https://sprinklernerd.com/unfuckit --------------------------- Andy (00:46.717): Joining me again today is Paul Bassett for our annual Prediction Show. Welcome, Paul. Paul Bassett (00:53.61): Oh, I'm so happy to be here. This is one of my funniest shows of the year, where we get to banter about the year prior and how our predictions were. So, I was looking forward to this day all year. Andy (01:05.953): And we are going to provide some banter today. This is a guarantee because Paul doesn't have any idea what we are going to talk about today or what this episode is about. I baited him in because we do our annual predictions episode, but I'm going to make a change. Paul Bassett (01:28.254): Okay, this is definitely new. Andy (01:29.029): Because, and this is like a resolution, you know, I want, in 2024, I want to be more honest with myself. Not because I've been lying or anything like that. I just want to sort of lean into my own intuition and try to acknowledge myself and what's interesting to me. And like the prediction episode honestly wasn't that inspiring for me. And I think that it's because it wasn't original. So, and what I mean by that is I didn't come up with the concept for a predictions episode. It wasn't my original thought or idea. I copied the idea from my friend, Andrew Udarian, who runs the podcast, Ecommerce Fuel. And I liked what he did with that kind of approach for predictions and looking back. And so I took it and kind of modeled with it, but... Paul Bassett (02:25.609): And... Andy (02:25.817): You know, as I think about trying to be more honest with myself, I don't think it was that, you know, it was kind of cool and whatnot, but really it wasn't that inspiring to me because I want to create more original content instead of, you know, sort of copying what somebody else has done and try to make it my own. And so with that in mind, I want to make a change. So what we need to do, Paul, is we need to unfuck this episode, this predictions episode. So this is the unfuck it episode. Paul Bassett (02:53.742): Thanks, Bill. All right. Andy (02:55.813): Let's unfuck 2023. You know, what are people still doing in 2023 that needs to be unfucked for 2024? Paul Bassett (02:59.874): All right, that's a good place to start. Paul Bassett (03:10.53): Good thought. It makes my mind spin. Are you asking me, or do you just want me to come up with some thoughts, or are these your thoughts? Paul Bassett (03:38.315): All the time. Andy (03:40.107): Yeah, I... Andy (03:48.65): And just sort of like more rapid prototyping in terms of like, what can we do in our lives, our jobs, our industry, to help move the needle and create that change? And change means you got to unfuck something and change it. Paul Bassett (04:08.826): I love the term. Every time you say it I get giddy like a kid hearing a curse word. Andy (04:15.569): We're allowed to, right? I mean, yeah, I'm gonna tag this episode as not safe for children. Paul Bassett (04:17.59): Yeah, yeah, we're on the internet. Paul Bassett (04:24.718): Oh man, my 10-year-old's not too far from me. And we're gonna say 'unfuck it' at least ten times every minute. Andy (04:34.165): And if you are interested, I'm not saying this to you, but if you're listening and you're interested, you can get yourself a Bill Beckley original 'unfuck it' t-shirt. Visit sprinklernerd.com forward slash unfuck it, and you will find the t-shirt available for sale. Paul Bassett (04:44.542): You can. It's one of the best. Paul Bassett (04:52.278): Well, at least we're going to have more laughs per podcast on this episode than before. Just hearing you say it. Andy (04:56.697): Yeah, right? And this is original, you know, we are not scripting off of a list of shit to talk about. And I think that, you know, it kind of dawned on me a little bit when I replayed the episode number one. So if you're, you know, if you haven't listened to episode number one, and again, I don't mean you, I just mean the listeners, listen to episode number one, which I just put out there a couple of episodes ago, and I was afraid to put it out. But then... Paul Bassett (05:13.023): Yeah. Andy (05:23.961): Once I put it out there and started listening to it, I really appreciated how unscripted our thoughts were, and they were just natural, thought-provoking ideas and conversation, and I want more of that. Paul Bassett (05:38.142): Okay, I mean, dude, that's how you and I live our life. So I prefer that way than any other way. Although I did have some notes, but my notes now that I look at them, going... Andy (05:46.345): Well, we can still use your notes because I'm just trying to like loosen the script a little bit so that we can maybe look at your list and talk about them through the lens of like, you know, unfucking things. Paul Bassett (05:57.45): Oh, and my list was really preparing 10 minutes before our call. Okay, Paul, what are you going to think about? What are you going to do? Like, what are your, you know, predictions or thoughts really? And it's not like I sat for hours at a time and determining, OK, what am I going to think about? I don't need that anymore. It's something you and I do all the time anyway. Andy (06:20.633): Okay, well, do you want me to start off with something, or do you want to start off with something really? So again, I'm just kind of going, you know, the tip of my tongue here. I didn't have a list and I wanted to be a bit more organic, you know, and just have a thought on the fly. So what I'm thinking about first is more like again that inward reflection sort of set of saying, Let's unfuck a thing or widget or a way of doing something. It's like I think we all need a little unfucking of our own meaning. It's really easy to... Paul Bassett (06:24.214): Yeah, go ahead. You start it off. Andy (06:50.365): Grab onto a thought and just ride one perspective, one point of view. And I think we need to carry, we need to think what would it be like if we could carry both perspectives at the same time? So maybe for instance, okay, switching to a matched precipitation rate nozzle might be the right thing to do. We carry that flag, we wave that flag, but what would it also be like if we didn't do that? Is there another way to do it? Would it be okay as well? So can we carry like the two, you know, sort of contradicting thoughts at the same time? Paul Bassett (07:31.318): And I think, Andy, you turned me on to this thought. I mean, another podcast you put in front of me, I don't know how many months ago it was, you know, when this thought came up. But of course you can. And the thing that I when you say that is like, who even cares? Who's even analyzing? Did match precip rate and I'll just make a big difference in the way I water my grass. No. Why is that? You have no way to even freaking tell whether match precip or the regular nozzles infiltrated the soil at a different rate. How do you tell that? Who even cares? How do you know? Does it matter? Andy (08:11.761): And what will even uniform you can do with? Paul Bassett (08:16.114): Exactly. So even if you did switch one zone was matched, precip and the other one was not, how in the world do you tell? Is it just visually coloring of the grass? Or is there another way to that? That's about, that's the only way you don't know. You can, you know, one of the thoughts you, you gave me, and when I think about it now, I'm trying to visualize how the water goes through the air. Andy (08:28.797): Mm-hmm. Paul Bassett (08:42.25): Hits the ground and then infiltrates into the soil and what that profile of soil moisture moving through the soil looks like. Who's to even know today? I don't know, do you know? No, I don't have a tool to do it. It's just my imagination thinking it's flowing through the soil in the same aspect as it was before. So it is a thought. Good one. Andy (09:06.789): Yeah, and again, I literally came up with the MP, or not MP, match precipitation rate thought on the fly. It could be anything. We tend to like to grab a hold of something, stand on a soapbox, say, this is the way. So I guess my challenge would be, what if we were to unfuck that and say, well, what if it wasn't? Can we carry the alternate thought at the same time so that we have two different perspectives or viewpoints so that... The mind stays open to new thoughts coming in versus trying to channel down a one-way street. Paul Bassett (09:38.774): And that is a very good thought that a lot of people can't wrap their head around, right? Unless you're open, like either you're a Democrat or a Republican, you can't be one or the other, can you? Andy (09:51.921): Why can't you just be purple? Paul Bassett (09:56.071): True that both of us with our purple on today, although because the Ravens are playing right now, but it's true. Andy (10:02.041): Yeah, why does it need more blue? We need more purple. Paul Bassett (10:05.194): We need more purple for sure. So that's a good thought. Because sometimes we all get conditioned to think this way is the right way. Why don't you think the other way? Why can't ear green controllers and sprinkler heads work differently than someone else? Because you've been conditioned that this is the way it's always done and we've always done it. And this is the way I'm always gonna do it. I don't wanna change. I like it the way it is. No, you're right. It's so much better to have an open mind. Andy (10:14.057): Mm-hmm. Andy (10:22.77): Mm-hmm. Paul Bassett (10:34.891): And be an accepting. Andy (10:34.961): So, unfuck ourselves. I guess that was my first thing is like, before we can think about maybe somebody else or a gadget or a gizmo or a process or a software needs to change, what if it was like we could look at ourselves first and see, unfuck our own thoughts to have, to hold both thoughts to be true at the same time. Paul Bassett (10:57.886): And for you and I, we are open-minded people. We are not red or we are not green. We're certainly purple for sure. I think this thought-provoking is for those of the folks that are listening to Andy and I right now. You know, we're challenging you in the new year to think differently, right? Unfuck the way you think things and think of it another way. Because there are other ways to look at the glass. Is it half empty? Is it half full? It doesn't matter. You just got to have your own perspective on how you see something. And we are encouraging more thought-provoking thoughts. Andy (11:37.741): Yeah, and I'll read a quote that you sent to me recently, which has to do with change. And I guess that's what we're talking about here, to some extent. And the conclusion of this quote, I don't remember who said it, was a story about Nokia and Nokia not changing, you know, and getting eaten alive. And the conclusion was the advantage you had yesterday will be replaced by the trends of tomorrow. You don't have to do anything wrong. As long as your competitors catch the wave and do it right, you can lose and fail. To change and improve yourself is giving yourself a second chance. To be forced by others to change is like being discarded. Those who refuse to learn and improve will definitely one day become redundant and not relevant to the industry. They will learn the lesson in a hard and expensive way. And again, this is not, you don't have to do anything wrong. You just, if you do nothing and your competition changes, that is just like doing something wrong. You don't have to do anything as long as your competition keeps changing and evolving and you don't, you know, that's a problem and you'll learn the lesson the hard and expensive way. So if everybody's switching to Wi-Fi controllers and whatever else and ET and soil moisture and this, that and the other, you gotta give it a shot. Paul Bassett (13:05.57): You know, it's funny you say that and thank you because, you know, every time I see an article or some kind of quote like that, you know, it's good for me to send to you because you and I think on the same wavelength when it comes to those types of things, right? And I'm a little bit older than you, you know, I'm 54 and I like different stuff. I mean, I could change my entire career and profession every other year because it's not that I get bored, but I like new. I like change. Change feels comfortable and good to me. I don't like stasis. So I like it when something changes. I like when there's new stuff out there. I like new things, right? Because I want to test the boundaries of technology. And that's why you and I are on the same wavelength. Andy (13:55.557): And the boundaries of people and industry and it's nice to be able to stick yourself out there a little bit and wonder what it's like to fall off the end of the ocean because if the world's flat you might reach the end. So let's go figure out what's at the end. Paul Bassett (14:11.682): You know, it's funny you say that because, you know, there's something that I see in outside of our business, you can look at other companies and other people and other technology as it comes through and disrupts a company in a business. I'm seeing something similar happening and morphing in the water sector and the irrigation where there's other companies and people entering into our space that is going to disrupt and change the way our irrigation businesses are developed in the future. And that's what I'm seeing, right, Drew, based on the change factor. Andy (14:53.401): Mm-hmm. And even if we don't know specifically, you can kind of, your intuition tells you that it's out there. It may be to be determined who and what it looks like, but it's out there. Wait, it's coming. Paul Bassett (15:07.914): I mean, you could feel it, right? I mean, because as long as I've been in this business, there's always some gut, you know, if you have your finger or your pulse onto, you know, the market, you can kind of sense it. You can kind of feel a groundswell coming on. And I'm feeling this similar groundswell coming on right now, whether it happens next year or not, but I mean, it's happening today. Andy (15:31.593): So let what? Is there anything that comes to mind specifically that you can share? Paul Bassett (15:37.994): Well, to me, it's more about technology now. When I say technology, that's certainly a big broad stroke, but I feel there's a lot of additional technology from outside businesses and outside our space entering into our space, right? Whether it's wireless soil moisture, whether it's flow, it's solar, there's a lot of different tech coming in our space. And the reason I feel it is because I see it, right? Because I'm in it, we're in the top, right? And you can sense it, but you know, as even at the IA show, you can see more tech coming out when you go to different places and do different things. Because fortunately for me and my business, I'm not just touching irrigation. You know, we're touching a lot of other water stuff. So there's so many other technologies that are coming into our space because of the perceived abuse or waste of water in our space. And people outside of our industry want to understand why that is and get into it and help. Andy (16:52.941): Mm-hmm. Yep. I can see that. And so for me, I would agree. And I think that, let's see, what's in my gut and intuition is that there was technology coming, let's say 15 years ago that was new at that time. So let's roll back to like 2003 or four or five or six. You could say that two wire was new and it was technology. You could say that the first ET controllers were new and that was technology. And what I sense that's different is that now users, contractors, people, industry, now kind of questions it more, meaning in order to question it, you have to understand it and learn it. And back in the time, people just said, nope, I'm good, man, doing it the way I've been doing it. And there's a little bit more like, okay, bring it on. What's that? Let me check that out. Bring it on. And 15 years ago, there wasn't really a bring it on attitude. And I'm not saying to bring it on attitude is everywhere, but I feel like it didn't even exist back then. And now there's a little bit of bring it on. In addition, I feel like the technology that was brought on, now people are questioning it. So as it relates to like ET controllers, weather-based, now people want to know why is it doing what it's doing? And in order to have a thought like that, it means you have to be curious enough to want to know and want to understand. And that is, I think it's those thoughts that'll move the industry forward, not just I'm gonna buy this thing and hang it up there, but now we're at a point where users really want to know how it's working, is it working correctly? Is there a better way to do it? And I don't think that was as strong 15 years ago. Paul Bassett (18:49.862): And you're right, even to a point that I think about as I process your thoughts into my mind, and I equate it to my business, I can see that because I'm more curious even to try to understand what do the algorithms that these ET controllers do precisely to a program? Like, I want to see inside and outside, what is it doing and how is it doing and where is it physically saving me water or schedule times or all the above. So you are right on. Andy (19:24.977): Right, do you trust it? And that's really the question, is if you don't trust it, it's maybe because you don't know how it's working. So how can you trust something if you don't even know what it's doing? Why it's doing it. Paul Bassett (19:38.442): So we do, you know, clearly you and I are more curious than most folks in our business. But yeah, I mean, it's true. I personally want to know, I mean, how many times did the device suspend watering due to the ET threshold that we established? Show me where that happened. Right. And why did it do that? Right. So you're right. The technology and the data now that's available allows people who are more curious to really uncover what is going on under the hood of these devices. Andy (20:10.921): Mm-hmm. Yeah, so again, I think that's just the people are different. They're a little bit more hungry for new than they were 15 years ago. Paul Bassett (20:23.306): And when you say 15, guess when the iPhone was invented. So more of us have the ability to see the technology a little clearer with these devices at the end of the day. So Apple's certainly done a lot of technology businesses good because now we can see the information a lot clearer at the palm of our hands too. Andy (20:48.793): Yeah, yeah. All right. Well, maybe just since we're since this is not the end of the predictions episode, maybe we should just talk about when you got on your list that you that you like that you feel more passionate about. Paul Bassett (21:02.722): Well, whether it's a prediction or not, I mean, I think you and I, you know, we're trying to gain the pulse of tech and industry, right? Every day of every year. So it allows us to at least look back on what we thought at the end of the year and maybe look forward, right? One of the benefits of us is, you know, we were looking at tech, whether it's inside or outside of our business. But I know one of the things that I saw, and we talk about it constantly is I feel there's gonna be more and more controller accessories, meaning devices and sensors in the market coming on, outside of the big companies. I do see that. I mean, I feel it. I'm looking at things that are coming in and the IA show even proved it more to me last, here a couple of weeks back. There are a lot of tools and things that we can now use to help us, whether it's... Andy (21:38.737): Mm-hmm. Mm-hmm. Paul Bassett (21:58.498): ...ties directly into a controller or not that are gonna be better for us in the future. So, again, whether it's a prediction for this year, last year, next year, I'm just seeing a lot more of these things and a lot more people getting into our space than ever before. Andy (22:13.081): Yeah, that made me think just as an example, which does not exist today, but it could based on being an accessory to a control platform is what would it look like if a locator, if a locator was connected to a controller so that data that was coming in from the locator could be connected to the same platform. That'd be pretty amazing. Yeah. You know, if there was GPS, so you could track and then, you know, there's just some kind of an integration where you're not, the locator is not being used independently, but it's being used with data coming from the controller and it's sending information back to the control system. Paul Bassett (22:33.898): In the locator like what a wire locator or when you say a locator. Okay. That it had. Paul Bassett (22:56.394): Yeah, I do like that. And that also spurred another thought because again, I'm just going to reference back to, you know, to the irrigation conference. Not too long back, but I did see that one company that is, you know, using this wireless valve actuation technology, which I'm so happy to see. I've been doing, you know, this 30 some years and oh man, how many valves get, you know, orphaned in the middle of somewhere and you can't communicate to it or takes whatever. So I can't wait to see more and more of these wireless valves come into play and allow us to communicate to these things without power. Andy (23:39.113): Cool, all right, that's a good one. More accessories to control platforms. And as right now, that's where most of the tech is, is in the control. But I think, like you said, the tech's moving out of the control and into other pieces of equipment as well. Paul Bassett (23:56.598): I mean, there are technology companies to get into our space where they don't have to build a controller. Really, they can build other things. Even like your the guy that you had on your podcast, it's, you know, was outside of our building those fittings. You know, I thought that was. Thought that was great idea, I mean, hearing him and what he had to say, and that's something that I mean, gosh, I don't know how many swing elves that Andy (24:14.667): Yeah, yeah. Paul Bassett (24:24.842): ...my company's installed over the years. I never thought, oh my God, why can't we make one in the two or two in the one, right? Hello. It just takes somebody from outside to look in to make the change. Andy (24:37.225): Mm-hmm. Very good. Okay. You have anything else there? Perfect. Paul Bassett (24:43.302): Oh yeah. You know how... Ha ha! Andy (24:48.489): Thanks for watching! Paul Bassett (24:48.834): So, you know, speaking of technology, there's another thing that I'm seeing the ground swell in, and we're gonna see a lot more of it is the increase of tech in the R space, meaning IE as I'm gonna get on it, but AI and wireless, as I've just mentioned before, solar and other things, but I do think that there's gonna be an embrace of automated or artificial intelligence into our space. And I think the first company that's sort of spec'ing it or bringing it on into there, I think is CalSense. I saw that they're the ones that are bringing it to market first, I guess, because they got some folks that they brought into their company that are outside of the irrigation and they see it as an opportunity. So again, you're gonna see more things outside of our spectrum come into the irrigation industry and push it forward, whether we like it or not. And Andy, you know how I feel about AI. I think it's definitely a positive influence on us, help us make and do our job a little easier and faster. So I'm ready. Let's see what it brings on. Andy (26:10.821): I couldn't agree more. To me, it's just a tool that makes what you do more efficient. So you can do more things in less time, which is very beneficial to be more efficient. And I think that's really, yes, AI is a huge topic. And we could talk about it forever. And there's certainly lots of risk and scary stuff out there. But for the most part, it's a tool that allows someone to be more efficient in their job. Paul Bassett (26:37.178): And fortunately for me, I have you as a friend and a mentor who just embraces the tech and you know, whenever you tell me about something, I mean, I know it's going to be spot on because we've been buddies and friends and your business associates for more than 20 years. And I don't think there's been anything that you brought to me or maybe one or two, but that we talked about and encouraged and, um, tested that wasn't, wasn't beneficial. So I mean, I heard the groundswell of AI, but it wasn't until you and I started really integrating it or testing it out where, you know, I'm full on, I'm all in on this tech. Andy (27:22.117): I'm learning a lot from my son right now, because he's 20 years old in college and uses these tools all the time, you know, and I'll sit with him here at my computer and he'll say, "No, no, dad, you have to do it like this and ask it like this way." You know, and I'm saying, well, how come let's say the chatbot always, you know, kind of rewrites what I've written and I don't, he's like, we have to say don't do not modify this, just simply correct it for grammar and spelling, but don't modify, you know, what I've written. So he's just, he helps me learn how to do things to make improvements where I was getting stuck a little bit. And certainly I could have Googled it and whatnot, I watched YouTube videos, but just the fact that the younger generation, either it picks it up more intuitively, or they're using it so much they're more advanced users, which also means for us, when I'm saying us, anyone probably over 25 better start using these tools a lot because these young kids, you know, are hungry, quick, smart, and if they know how to use these tools, that is a threat to those who don't know how to use the tools. Paul Bassett (28:23.35): And then too, I like being able to hopefully at some point bring these kids up into our space. It's hard, as you know, one of the hardest things in our industry today is farming the younger generation to come into our businesses. We're a dying breed. I have one of my other associates who works with me. He's in his 60s. He outworks anybody that I know as a human being in his 60s. But it's when he's out, I got nobody to backfill him. Right? We need more people like your son to come into our space. Andy (28:59.793): Good question because of what if again, this is like having two thoughts at the same time. Yes, we need more people ask anyone in our industry, they will say I need more people. Okay, well, what if that was not going to be fixed? Let's just say that wasn't possible. There are not going to be more people. What if that were true? Then we'd have to figure out if one guy can manage five projects, how could one guy manage 10 projects? How could one guy manage 50 projects without the quality of work going down? How could people do more with less if fewer people are coming into the industry, which could entirely be true. Paul Bassett (29:44.726): You're going to need some sort of technology to help you. Andy (29:47.685): You can't keep doing the same thing every day and hoping someone's going to come in and join the company, but that isn't going to happen. Paul Bassett (29:50.794): And expecting the same results or different results. Yeah, yeah, spot on. Andy (29:59.137): Or could it be that the tools help us hire someone who is less skilled because it might be that people in our industry are looking for like, you know, they're looking for the needle in the haystack. I want someone who's been doing irrigation for 20 years as an expert and da, you know, and they may never hire him because that is never going to exist. It's easier to hire someone who knows nothing because the tools are available so that you don't have... Paul Bassett (30:19.774): Right. True. Andy (30:26.109): ...to have read the 600 page irrigation Bible to know everything. Paul Bassett (30:32.862): And even for me too, I don't mind bringing in folks who are outside of our industry, as long as they have a good work ethic and they have a good moral compass, we can teach irrigation. You can't teach moral compass. You can't teach integrity. Those are things that it's inside of you. It's in your heart and your soul. So I'm happy to bring in folks that are not irrigation trained. Andy (30:48.136): Mm-hmm. Andy (31:00.385): Yeah, as long as they're teachable and they like to learn. And that's it because that's all we have. We need the ability to learn because what we're going to need to know in 20 years probably isn't what we know right now. So we're going to need to learn things every single day. Andy (31:18.917): All right, well, so far so good on unfucking ourselves a bit, the industry thoughts and predictions. Should we do one more off your list? Paul Bassett (31:32.278): Well, I kind of, when you started talking to me, I discussed like, I'd started from the bottom up. So I had three initial sort of thoughts, whether we call them predictions or not Andy, when I have thoughts all the time. So it's just a matter of, and I, you know, my last thought really came back to my first thought was that there's just, there's going to be more companies coming into the water space from outside our industry. That was my really first thought, but it came back because I see it and I have seen it and I've seen it in the water business space for the last 15 years, you know, as more tech is generated and created, especially out of the Silicon Valley, more folks want to get into the space. And you can see the hub of tech. Although I can see it morphing now. But, you know, the Silicon Valley, California hub with all of the water companies out there, HydroPoint, CalSense, you know, those creators of controllers came into the big space of Rainbird Hunter Toro, right? And then taking market share. And then there's another move afoot to what I see is the Silicon slopes of the world where coming out of the Utah area where there's a lot of techie guys and gals burgeoning in that space as well. So there's just a lot more people Andy (32:37.193): Mm-hmm. Paul Bassett (33:02.562): ...folks getting into our space. And you know, your friends too, in our mind as well, the guys coming in from OpConnect, right? That's something that hasn't been in our space where we've had the ability to connect to our own router or modem and transmit data. We've had it to be dependable or dependent on, you know, what the major manufacturers are giving us. So, you know, those are other things, again, that I see that are happening that are coming into our space which again, I embrace, I think it's beneficial. Andy (33:36.473): Yeah, 15 years ago. I just keep saying 15 because it's a round number and it's probably pretty accurate. There wasn't a market for OpConnect because there wasn't any connected controllers and I say there wasn't any, there were a few. And so, you know, that market wasn't ready, even if they had what they had and maybe they did, I don't know. But it's like that analogy that you could have the world's most fastest efficient train ever made. Paul Bassett (33:42.867): iPhone 15 is just to say it. iPhone 15. Andy (34:03.785): The problem in the US is there's no tracks. You gotta wait for the tracks to be laid. And so some of this tech that might be here can't really be deployed or distributed because the infrastructure that it needs hasn't been built yet. So OpConnect needed there to be some tracks being laid for them to put their trains on, i.e. wireless and Wi-Fi controllers. Paul Bassett (34:27.853): Yeah, I mean, it's you're spot on. And, you know, I think what was the last I mean, even with the iPhone, but it was device magic. That's what it was. Remember device magic, that little spur of a business from Apple that bounced out initially in those of you who are on the call or listening to this podcast, fascinating story called device magic. And it was it was it was a spawn by Steve Jobs and some of the really unique, creative people at Apple where they wanted to come up with this really neat device that, you know, at least today we know it as the iPhone, but it failed. Originally in Device Magic, the company ended up folding and failing, although all of the people who were part of that now run and have created some other wonderful business. But there wasn't tracks laid yet when that original device came out. And it failed because as you said, they're, they're just the... The infrastructure was not there and ready for that device 20 years ago. Andy (35:32.361): Right. And that's why timing matters. You know, somebody said once, you know, luck, timing, ability, you get those three things together and it's going to be, you know, fireworks, timing, timing matters. And like Paul said, if you listen, if you listen, when I say listen to the book, that's how I consume content. Now I listen to books, which again, 30 years ago, people are like, you do what? Well, that's not true because there's this book on tape, book on CD. But I listen to books and you can listen to build. Paul Bassett (36:09.661): Correct. Paul Bassett (36:24.694): Because if you're listening to this podcast, you're different than most people, right? You like and you're encouraged by those who are changing and have the ability to change. But yes, Andy and I both listened to Build last year and it was extremely inspiring to me. I mean, we quoted all the time. So if you take anything from Andy and our show today, get that book. Read the book, listen to the book. I actually got it on audio, because Andy recommended it to me, but I had to buy the actual book itself because there's a bunch of really cool artwork that came out of that book from, again, gosh, I'm quoting wrong, the vice magic. I can't remember, something magic that you see all of the new, because Tony Faddo for all you folks, he was the gentleman who came from that. Andy (37:13.413): Mm-hmm. Paul Bassett (37:22.278): And Apple and started Nest and built Nest. And Tony was part of the development of the iPhone and the early iPhone. So part of his book, Build, shows a lot of the initial prototypes that they created and generated when Apple was starting the iPhone project. Andy (37:42.629): Yep. That's Andy (38:12.773): So maybe that's a good way to polish this off, Paul, for 2023. I think we unfucked it enough. Hope that doesn't offend anyone. Actually, I don't really give a fuck if it does. Paul Bassett (38:28.342): That's my boy right there. Love that. You got to the point now, Andy, where you don't really care what other people think of you, which is amazing. Andy (38:38.217): I do. That's the hard part. I do. But again, that's why this show is not sponsored because I want to be able to say and do whatever the fuck I want. That's part about being honest with myself is if I can entertain myself with creative thoughts, surely there's someone else that will be entertained too. Even if it's just you, Paul, I'm good with that. Me and you just entertain. Paul Bassett (38:55.686): You entertain me. I listen to every podcast as soon as you send it to me. I'm listening. I get inspired all the time. So bring it on, brother. Not enough. Andy (39:06.729): Appreciate it. Likewise. And yeah, sprinkler nerd.com forward slash unfuck it. You can find your t-shirt there. Please buy one. Please post a picture of yourself with, you know, your favorite sprinkler brand in your hand with your unfuck it t-shirt. How fucking awesome would that be? And that's a wrap, Paul. 2023 in the books. Paul Bassett (39:26.894): Oh my god. All right, brother, it's been a good year and I can't wait till next. Appreciate you. Andy (39:32.517): Yes, thank you.

Every entrepreneur begins with a dream, a vision that feels timeless, much like creating a classic album. When Smashing Pumpkins, the band behind 'Siamese Dream', started their project, they were sure they were creating something classic. In the world of entrepreneurship, this conviction is your starting point. It's the belief in your idea's potential, in its ability to stand out and make an impact. But how do you nurture this belief, especially in the face of doubt and uncertainty?

Recorded in January 2019 - Episode #1 has never been published, until now.   ----- What are you afraid of? Are you afraid of failure? Does the fear of failure trick you into believing that perhaps perfection is the goal? Does fear prevent you from starting? Why do people have great ideas, but do nothing with them? I'd like to introduce today's episode as something that although was a bit of a failure at the time, was simply the first attempt. And I thought it would be important to show all of you an example for attempt #1. And to encourage you to keep trying at whatever it is you have a vision for. What you are about to hear is Podcast Episode #1, that was never released. Why? Because it didn't meet my expectation, and I was embarrassed, or perhaps scared of failure, scared of what other people might think, those other people being you, and sometimes are not actually afraid to fail, we are afraid to BE SEEN failing. Think about that! It is not missing the shot that is scary, it is being seen missing the shot that is scary. So, this episode is for me. It's my turn to be seen missing the shot. Even though this was my very first shot, I was too afraid to play it, so I'm going to lean in and play my failure for you. This was recorded in January of 2019, before I knew anything about podcasting and I was just experimenting. Before we jump into it. I have 2 thoughts that would encourage you to embrace. #1 is the concept of TRYING: TEN STEPS TO INNOVATION! TRY TRY AGAIN TRY ONCE MORE TRY A LITTLE DIFFERENTLY TRY IT AGAIN TOMORROW TRY AND ASK FOR HELP TRY TO FIND SOMEONE WHO CAN HELP TRY TO FIX WHAT IS NOT WORKING TRY TO EXPAND WHAT IS WORKING JUST KEEP TRYING UNTIL YOU SUCCEED   #2 is to frame life as an experiment. How can you fail if this is just an experiment. Life is often like a vast experiment, a perspective that holds profound truth. Like an experiment, life is filled with hypotheses, trials, errors, and results—each phase a critical component of the journey. This analogy beautifully mirrors our own experiences, where each attempt, each 'try and try again,' becomes a stepping stone to unforeseen outcomes and valuable lessons.

My special guest today is Chris Sinsel, inventor of Efficient Fittings, the universal sprinkler fitting. FREE SAMPLE HERE >> Free Sample Form  "You know, I wanted to make something universal, and I needed something for a 3/4" sprinkler head and a 1/2" sprinkler head. So I was taking measurements because, and I screwed a 1/2" sprinkler head onto a fitting completely tight and went to take measurements. I realized you only use approximately half the threads on that fitting. And for some reason I just had this idea that I wonder if I could fit that 1/2" threaded portion into a 3/4" inch sprinkler head and see if that worked."

Three irrigation contractors walked into a bar...   3 irrigation contractors, experts in their field, decided to unwind at a local microbrewery after a long day's work. As they sipped their IPAs, they couldn't help but carry their profession into their leisure time. "Did you guys see the irrigation as you walked in," asked the first contractor. "It looked like trunk slammers put that system in". "I don't know, it's probably due to the crappy soil in this part of town," said the other contractor. "Really? I always thought the soil was pretty descent around here." "Let's make a bet," boasted the 3rd contractor, always confident in his soil identification skills. "I bet the soil outside this brewery is loamy,"  The second, with a smirk, disagreed. "No way, it's definitely sandy soil. I can tell just by looking at the plants growing out front." The third, not one to be left out, chimed in, "You're both wrong. That's classic clay soil if I've ever seen it, just look at all that runoff". The banter continued until they decided to settle the bet: whoever was right would get free beer for the night. Excited, they stumbled outside, each scooping up a handful of soil. But as they examined their findings, they could not agree – each was convinced their assessment was correct. In a twist of professionalism, they decided to send a sample to a testing lab for an accurate analysis. The suspense was intense as they had to wait A WEEK for the results. Finally, by the next Friday, the lab results arrived, and to their astonishment, they were ALL wrong. The soil was a Unique mix, unlike any of the types they had argued for. A smirk of astonishment filled their faces as they realized not only their shared mistake, but also that no one would win the free beer!

My Philosophy     "I do not choose to be a common man. It is my right to be uncommon if I can.   I seek opportunity – not security. I will refuse to be a kept citizen, to be humbled and dulled by having my state and nation look after me.    I want to dream and to build, to fail and to succeed – never to be numbered among those weak and timid souls who have known neither victory nor defeat.   I know that happiness can come only from the inside through hard constructive work and sincere positive thinking.   I know that the so-called pleasures of the moment should not be confused with a state of happiness. I know that I can get a measure of inner satisfaction from any job if I intelligently plan and courageously execute it.   I know that, if I put forth every iota of strength that I possess – physical, mental, spiritual – toward the accomplishment of a worthwhile task ere I fall exhausted by the wayside, the Unseen Hand will reach out and pull me through.   Yes, I want to live dangerously, plan my procedures on the basis of calculated risks, to resolve the problems of everyday living in a measure of inner peace.   I know if I know how to do all this, I will know how to live and, if I know how to live, I will know how to die."     H.B. "Pat" Zachry Founder, H.B. Zachry Company Sept. 27, 1901 - Sept. 5, 1984   A pioneer of a futuristic construction systems, first used to build Hilton Palacio del Rio.

Andy: Hello, all you listeners out there in podcast land. I hope everybody's having an amazing day after Thanksgiving. This episode is going out to the world on Friday, which is the day after Thanksgiving. So I hope everybody had an awesome, relaxing end of season, sort of speak in our world and a season day after Thanksgiving. And this is, we're coming into a big week next week, which is the annual irrigation conference called the IA show. Technically it would be the irrigation association annual conference and at the conference, I will be. Not at a booth or anything formal, but demoing some technology that I've been working on for this last year, which is a long range wireless soil moisture sensor. And if you are able to join us Tuesday evening, which is the night before the show, I will have plenty of sample. And for those interested to join the beta group, some beta devices. And I thought. What better way to prep for next week than to have another discussion with my good friend, Paul Bassett, who has been helping to advise on the development of the sensor [00:02:00] and, uh, the entire, uh, let's call it a project, the entire project. So Paul, welcome back to the podcast. Oh, Paul: thanks for having me, Andy. And I can't wait to be one of the first beta users and testers of of this technology. It's been something that our industry's been needing for. Since its inception. So this is going to be one of those technologies that hopefully everyone's going to embrace because it's now going to have the soil moisture sensing, right? In the palm of your hands. Andy: That's good in the palm of your hand. When, while he's saying Paul saying that I have one in the palm of my hand and what's pretty awesome too, is I would say you are one of our industry's beta testers. You know, there's a probably just a handful, maybe there's more than a handful, but there's a few people that have always had a liking to test new products and seek out new products in just that early adopter sort of way. And you are definitely one of them. And this is not your first time, this will not be your first time beta testing soil moisture sensors because you've actually been testing them for, you know, 20 years at this point. At least Paul: 20 years for sure. And I remember when, when baseline. First came out with their control system and their soil moisture sensors. And I was ecstatic back then and still to this day on how the technology works. And I really like the taking the wired soil moisture sensor readings and converting it over to now a wireless reading, which is just phenomenal being able to transmit. Out of the ground, what the soil moisture is without a Andy: wire and to be able to try to connect the dots, so to speak, in terms of hand. No, it just rained. Let me quickly check my app and [00:04:00] see what that did to the soil profile, right? Or, you know, we adjusted some run times. I had the crew adjust some run times. Let me take a look at the app and see what that did to the moisture profile. I think that most of the time when we set a schedule on a controller, start time, run time, day of the week, it's an educated guess, right, using whatever tools we have ability at that moment in order for us to determine what the run time should be to apply the right amount of water. But there is never been really a tool, I shouldn't say never, there are some, but there's not a universally available tool that anyone could use to then see the results of. What did that adjustment from 30 minutes to 45 minutes look like, or from one hour to 30 minutes? What is it actually doing to the soil? There isn't a universal tool available that anyone can use easily and affordable to start learning. Paul: And I like what, what you've done by taking on this particular project and Finding the latest technology that's available and using the, that technology and intertwining it with soil moisture sensors, specifically, most folks aren't really aware of, you know, how this frequency transmits and how it was received and how it gets moved from the device into the palm of your hand. Why don't you tell us how that Andy: works? Yeah, there's a stack. We won't go right now all into all the details, but there's a stack of of different technologies that when you stack it together, the data basically passes through the stack and it is delivered to you in the web browser on the phone or the computer. So the device pings through a gateway, either private or public. Then it goes up to a network server and the network server passes it to an application server. Then the application server is what pushes it to the U. I. So one data point, one point of moisture has to pass through all [00:06:00] those little channels along the way in order for the user to then see it on their device. And that's been, uh, I wouldn't say it's a challenge, but it makes what seems, it makes what seems so simple, actually quite technical under the hood. It is Paul: very technical under the hood, Andy, for sure. And the way you describe it. Andy: Yeah, and you gotta sort of learn each of those, each of those, you have to learn each of those, um, pieces of technology. Because it's not just one of them. And so one of the things that I've done is, you know, gathered a group of people together, i. e. you as one of the advisors and, uh, and Nate as as an engineer, uh, and then a whole slew of other people that are sort of experts in their line of work. So it might be it's the network server developer, or it's the application server developer, or it's the hardware engineer, or it's the application developer. Um, you know, designer of the actual, uh, capsule, if you will, the hexagon. So there's kind of had to have been a T there's a whole team that's sort of working on this project, uh, to move data from the ground all the way up to the cloud or right into the palm of your hand. And what I think is pretty awesome. Is that where we, where we've landed started from an idea, you know, that you and I shared back in the spring where we kind of said, man, what would it, if sole moisture sensors were easy, what would that look like? And that's where we came up with this, you know, scan it, drop it, connect it. You know, you don't have to call anyone. You don't have to activate anything. You can just. Scan it, drop it and connect it. And, you know, so what people will, we'll see is that that is the trying to make it easy for the everyday person has been our goal and both affordable, [00:08:00] affordable and easy for the everyday person. So you can just. Grab one out of your truck, scan it, drop it, add it to your account, and you're off and running. Paul: Andy, it's phenomenal to hear that because it sounds like it's something that's been really needed in our industry to be able to have something this easy to deploy that it sounds like almost everybody could use it. It's not just for the professionals. Is that right? Andy: That's that's the goal. You know, there are products out there that have 10 X 100 X. The capabilities of what what I've been building because the The point of what I've been trying to build is something that's for everyone. Not something that is extremely scientific, not something that's research grade, not something that has to be connected to a control platform, but just a soil moisture sensor for the everyday user so they can have the tool to learn. So they can have the tool to see what happens as a result of their watering patterns. And I really think that that's a missing, a missing piece is that we don't, we are not able to connect the dots on what happens when you apply the water. We apply the water and then we We imagine what happens to it, and then we make some assumptions based on the health of the plant material. If the plant material is not healthy, then we make another assumption of I either over watered or I under watered, but we don't have a good tool to actually learn about the health. The application or precipitation rate, you know, and as it relates to the runtime on what you do. And so I think that, you know, somebody might say, I don't know really where I want to use this sensor. It's like, well, just go put it somewhere and you'll quickly have some data that will make you more curious. And you'll want to put another one in another spot because you'll get even more curious and then you'll start bringing in more data. You'll start learning and then you'll become. Over time, a better [00:10:00] irrigator because you have the, you know, cause and effect, so to speak, Paul: and, and to one of the things that I've learned through the knowledge lab that you've been working on is that, you know, this, this information that you're displaying, you're putting it in a way that It's easy for people to see it and understand it and ingest it. It's not in major graphs and very hard to see. So that's one of the things that I've really been encouraged about by the way that you're displaying the information on the application. Andy: Yeah. Again, right. It's gotta be easy and understandable and ideally in the palm of your hand, you know, the sensor in the palm of your hand and the data in the palm of your hand and I'm pretty excited about, uh, The level, let's see, how do I say this, the, I'm pretty excited about the level that the application is at for beta, you know, I think that, um, you know, a lot of products come to market as beta and they really are at level one, you know, maybe it's just one, just one graph and it's very simple, but what, uh, What the users will see in the, in the first beta launch is actually a lot of additional features in the software, um, such as notifications, users can set up an email notification that if the soil reaches a certain threshold equal to or greater than equal to or less than, et cetera, they can get an email notification, uh, right in the beta, in the beta version. That is a good, Paul: you're right. I did when you showed that to me, I was like, wow, I mean, it doesn't feel like it's irrigation technology. It doesn't, it's so much different in the way that you're able to bring it into the irrigation field, [00:12:00] um, with this technology is, is really astounding. Andy: And that's, it's interesting that you mentioned that because technology by itself would not be for any one industry because the technology is simply the technology. And so in this instance, it's about taking the technology that's available in the, in the greater world. But then applying it to our industry, using it. Um, you know, such like, uh, for instance, if the user would rather not have an email notification, but would rather have that notification run into a slack channel that they're on. That's totally possible. You know, we can send a notification when the soil moisture sensor reaches a certain threshold and send that notification through slack Paul: and forgive me for being one of the older guys on this call, but I don't use slack and I don't even know what it is. Well, Andy: you use Microsoft's version of Slack, which would be called teams. Okay. Uh, even though they're different, they're similar Slack, you know, predates teams, but, uh, you know, Slack is like, is like a chat communication tool with additional features and threads, uh, similar to Telegram. I know you use Telegram Slack would be similar and used by, you know. Used a lot by corporate America now to message with, with teams and update teams kind of like in a, uh, more efficient way than sending emails, sort of speak. And then how does it? Yeah, another modern tool, I guess. That's why I'm Paul: mentioning it. Tell me when you say that, because, you know, again, how does it interact with this, this slack? What do you, how do you Andy: set this? Yeah, I mean, the beauty of slack is let's say you've got a group of 20 people on a slack channel. And they can all be notified in Slack channel if the soil moisture reaches a certain point, right? So it's just, you know, there's a million different types of examples like that, uh, where you can take data from one source connected to another source. [00:14:00] Um, yeah. Paul: And when you're talking again, it doesn't feel like we're talking irrigation and that's what I like about what you're doing is you're bringing in technology that's not within the irrigation field and you're tying it into our application. So. That's another thing which really amazes me that you've done. Andy: Yeah, cool. Thank you. It'll be interesting. I'm really curious to see what users, number one, do with it. Where do they want to put it? What do they, what do they learn from it? What, uh, you know, what light bulbs go off for them that they didn't know before? And... Those kinds of insights will be helpful in order to, uh, improve, you know, the project, improve the product, the project to figure out which areas, you know, maybe need more focus, both from perhaps the data collection perspective, but also so that I don't have to assume what the users want. Because we need the users to use it to tell us, you know, the reasons and the places and what they need so we can build that. Paul: Well, you know, the use cases that I've started understanding when, when you came to me with this technology was that, you know, when I have a bunch of controllers out there and I'm manning to them and, you know, we have rain sensors on, they're supposed to shut them down when it rains. But we really. The settings aren't great, and you don't really have any feedback loop on those on the, uh, the rain sensor. Like, I don't know what the rain sensor set at. Is it a quarter inch? Is it an eighth of an inch? Um, and then sometimes we have to rely on remote weather stations, and I don't really ever find trust those when it rains or doesn't. So I really needed the ability to understand how the water is being applied at the site level. And I need to know when it [00:16:00] rains, what does the rain do to the moisture that I can shut the system down? So that's where I've been extremely interested in in these devices, having that capability and insight. Into what happens not only when an irrigation cycle applies the water, but what happens when it rains and how long does that take that rain to get to the moisture level in the soil that I don't need to operate my irrigation system. Andy: Mm hmm. Mm hmm. Yeah. I like just thinking about what you're saying. It's almost like, uh, those who are curious will really like. We'll probably have a great experience with the sensor because it allows them to say something such as I wonder what happens when blank, you know, fill in the blank. I wonder what happens when it rained yesterday. What did that do? Which you don't have the visibility right now. Rain sensor clicks off, but it doesn't give you any data. It's it's just a switch. But there's there's there's no data coming out of it. Speaking Paul: of switches, I know you and I don't want to get ahead of myself because there's a lot of things that you talk about in your mind that goes on with With regards to what's next and what can you do, but I know you and I've had some discussions about, you know, having this sensor tie into a local like switch in the controller, like a rain switch where that you can suspend that. irrigation cycle on the standard controller with a rain sensor type switch that connects directly to the application. Is that what I heard? Andy: Right. Yep. Uh, yeah, we can hit that for a moment. So I think in any, as soon as, as soon as you have one idea and one idea becomes a product, then all of a sudden it unlocks more things. Okay, great. We can measure the moisture, but then, well, how do we? Turn the controller off or keep the controller off. Well, we need something tied to the controller. Okay, what can we tie to the [00:18:00] controller? Well, we need some type of a receiver switch that can open and close the rain sensor terminal since that's the controllers, you know, external device connection. So if we can open and close a rain sensor terminal, then we can. pause or suspend the controller. So, you know, the idea is, uh, and I guess I'll just share it is after, you know, after the, the, the hex moisture sensor is, you know, finalized beta, et cetera. Then the idea is to have a smart switch and a smart switch would be a universal controller adapter that can be used in combination with the soil moisture sensor or really anything else. Potentially in the world that's connected to the cloud, whatever that device might be, we can connect it to our smart switch, I. E. And then connected to the irrigation controller. So you could suspend the irrigation for any other possible reason, because now the smart switch is connected to the cloud. So, yeah, keep your, uh, keep your eyes open for that one, guys, because that, that, the smart switch would work with or without a soil moisture sensor. It may be the connection to the controller for a soil moisture sensor, but you could use it, you could just use it as a remote control off switch if you want. Now, now that I think about it, Paul: well, Andy, I know, you know, all the things that you're thinking of there are extremely interesting to me, you know, I'm very curious with technology. So I'm glad you're able to, you know, bring this to market, um, and take some of your ideas and it helped enhance and save water in the irrigation industry. Andy: Yeah. Appreciate having the number one beta tester in my back pocket. Paul: Well, I'm the one that's very curious. Andy: Yeah, and so guys if you are curious and you're listening to this prior to the IA show it starts next week Uh, meet up with Paul and I, we're going to have, uh, you know, get some people together with OpConnect on Tuesday [00:20:00] evening. Uh, and then again, you can join me at the baseline brew crew if you haven't registered for that on Wednesday. Uh, but Tuesday I'll have some, I'll have some beta units of the, of the sensor and the application. So if you want to get involved and participate and be curious and join in on the project. Would love to have you. Yeah. Look forward to meeting anyone who wants to come out and say hello at the show. Paul: Well, I'm anxious, Andy, for sure, to be able to get more of these out in the field and, and test them and see what's happening in my soils. Andy: Cool. Right on. Well, thank you, Paul, for the little, uh, the little brain share, and thank you for your support and, uh, being a fantastic advisor, uh, to me and the project really appreciate it. Paul:I'm probably your number-one cheerleader. There's no doubt about that. Andy: Thanks, man. I'll see you. Next week and, uh, catch everybody else, uh, catch you guys next week on another episode of the sprinkler show. See ya

Happy Hour Invitation >>>>> Register Here  Podcast Reference: This Week In Startups Episode #1845 ======== Alex Wilhelm - You know, for a really long time, people looked down their nose at people who worked with their hands and those jobs were viewed as, as lesser. And even the whole blue collar white collar divide was, was not just class in the United States, but it was also, you know, kind of like a cultural cachet that, that, that were valued to jobs didn't have. Uh, if we think about the power of digital technologies in a realm of generative AI, we're taking away the white collar premium. And oddly enough, pushing that back onto the blue collar jobs, there's a full circle element to this that I, that I, that I appreciate and find ironic that the computer guys got so smart, they took away their own jobs.  Andy Humphrey Hey there, my friends. It's your host, Andy Humphrey. Welcome to episode 145.  of the sprinkler nerd show. I'm super stoked that you're tuning in today. Just like to remind myself this super stoked you're turning into tuning in today because there is a whole universe of podcasts out there more than anyone could ever listen to in a hundred lifetimes. There's a whole universe of podcasts out there. So the fact that you're hanging out here today. is pretty awesome. Thank you so much. And I hope that you are having an awesome day wherever you are listening from.  And as I say that wherever you are listening from, tell me where you are listening from. I love making new friends with all of you guys. So feel free to shoot me a text message. I'll give you my personal cell phone number here. It is two zero eight.  Send me a text message. Tell me where you are listening from. And uh, when you do text me, please add your name. Don't just say something like,  hello, how are you? So I know that. Uh, you are not just a, another bot trying to, trying to sell me something because I do get a lot of spam text messages. So shoot me a text message, 208 908 3229, tell me where you're tuning in from.  Uh, let's see, you guys know that I love sharing. Stories and insights and sometimes even a few laughs here and there. And I hope that today's episode adds some good vibes to your day. I'm going to share a few things that I think would particularly resonate with anyone in the trades. Uh, community, which obviously would be the landscape and irrigation industry as a trade. Um, and, uh, you know, if you are loving the vibes today, as I say that, you know, if you're loving what you hear, why not spread the good vibes with others, share it with your work buddies, share this episode in this podcast with your work buddies or anyone that you think might appreciate these topics, particularly anyone. Who might be like you, who likes to think divergently. I mean, different. I mean, anyone who likes to question what it is they think they know, because at least that's what I like to do. Question what it is I think I know so that I can be curious, curious, curious enough to learn something new. Okay. All right. Enough of this chit chat intro. Let's jump right into the heart of today's episode. Here we go.  If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential, commercial, or municipal properties, and you want to use technology to improve your business, to get a leg up on your competition, even if you're an old school irrigator from the days of hydraulic systems, this show is for you.  So for today, I have three topics to share with you. Number one, something I heard recently that points favorably. To the future of the trades industry. Number two, an invitation to join me at the op Connect late night welcome party at the IA show. Number three, a technology platform that I've been building with two other team members for the past year that we will have ready for beta testing soon.  So, okay, let's start with the future of the trades industry, and in case you missed it. Missed it in the intro. I'm going to play this clip again for you, this really short clip, and I may play it a few times just to drill the point home. The computer guys got so smart they took away their own jobs. The computer guys got so smart they took away their own jobs.  The computer guys got so smart they took away their own jobs.  Let me play it one more time. The computer guys got so smart they took away their own jobs.  It's frickin awesome. I just think that this is an amazing concept. The computer guys got so smart they took away their own jobs. There's just something so ironic about that that it reminds me of these lyrics.  Now this is a story all about how My life got flipped, turned upside down And I'd like to take a minute, just sit right there I'll tell you how I became the prince of a town called Bel Air My life got turned flipped upside down and that might be exactly what is coming for some people as it relates to a I their life is going to get turned flipped upside down because what they think what they thought they think what they think they thought they knew the value of that is changing. The puck is moving. So some people's lives are going to get turned flipped upside down.  However, the reason I say that trades rule. And that's kind of why I put that in this episode is because what really resonated with me and this episode, which I, you know, will link here in the show notes, what resonated with me is when Jason Calacanis predicted that the jobs that require the sort of like human hands or like, aka the trades, you know, plumbers, carpenters, anything that requires the trades will be more in demand.  And I think that it's sort of like the, you know, it's that flip happening. It's like the poles getting reversed when society at one time, uh, it's not that we When I say we, society, devalued blue collar jobs, we put this sort of false, um, pedestal under white collar jobs, aka going to college, aka getting a degree. You know, I, we'll save my true thoughts on this for another podcast, but is, where is the value there if much of what is taught there can be and will be outsourced to another country? Right? Through the internet, remote workforce, or replaced by AI.  Is that the, is that really where humans should put their value? And what's really fascinating, flip that over, blue collar jobs, work with your hands. These types of jobs will be in more demand than ever. And he says six figures. So good news for you guys wanted to just play these quotes because as I listened to them in my day to day and the content that I consume when something It sticks out to me. I want to share it with you and that one did because I think it looks bright for the future of the trades industry. Whether you work in the trade, whether you are a sole proprietor, whether you own the business and employ trades people, the entire trades industry  looks positive.  So let's play the entire quote from Jason Calacanis right now. What are the safe jobs? Do you think in a world of AI, if you're 18 right now, listening to this, anything physical in the world, that's like a trade skill  is going to be crazy. Like, you know, try getting a plumber, electrician, any of those jobs. So if you have the propensity, it's going to be a six figure job. And I would say it's safer than the equivalent six figure job. You might get after 20 years of being a journalist, right. To hit six figures as a teacher or journalist is a 10 to 20 year journey, I'd say. And your job as a plumber, electrician, carpenter. Pick the trade will be higher.  Excellent. Now let's move on to item number two on my list today. And that is an invitation to join me at the op connect late night. Welcome party at the I a show up. Connect has generously.  Scheduled a happy hour irrigation appreciation event on Tuesday, November 28th. So if you are listening to this and plan to attend the IA show, which officially I believe starts Wednesday trade show anyway,  Tuesday night. From 8pm to 9pm, we invite you to join OpConnect, Justin, Breck, you know, and myself at Rita's Riverwalk, Rita's Riverwalk, at 8pm Tuesday, November 28th, from 8pm to 9pm, and then I will sponsor the Late Late Night. Event, so if any of you guys stay past 9 p. m Then I'll take over from OpConnect and this will be the sprinkler nerd meetup sponsored event in the after party So join OpConnect, Justin Breck, myself at the IA show Tuesday night, November  28th, Rita's River Walk, just google that, I could give you the address, but just google it, it's Rita's, like Margarita, Rita, Rita's River Walk, San Antonio, Tuesday, November 28th, 8pm. Would love to see you there. But this is my lead in to my third kind of announcement and that is about the technology platform that the three of us have been building for the past year, which eventually will be a very A comprehensive platform and there's multiple legs of the platform that range from analytics to control to monitoring and the first kind of public release of the technology  is a  long range  wireless soil moisture sensor. I'll  pause for a moment. Yes, you heard that, a  Long Range Wireless Soil Moisture Sensor Platform.  And our platform has two parts. Number one is the hardware technology of the sensor, which has a, um, how do I say this?  A shelf life, an installed shelf life of approximately five years. So we, we have engineered, manufactured an amazing product  that measures the soil moisture at three inches and measures it at six inches. It provides an average and the soil temperature. And we're building this at an affordable price because part of our business plan is what we are calling the democratization of soil moisture sensor technology. So we believe that.  If you, why would you want to spend 800 on one soil moisture sensor, we believe that you should be spending 800 for at least 10 to 20 soil moisture sensors. Because one, we want to, we want to get a lot of sensors out there because we want you to learn. We don't want price to be the barrier. We want to help the industry learn. How to water better, how to water more efficiently, to learn what runtime actually does. What does 30 minutes of runtime look like in your soil moisture? And one of the only ways to do that is to build a product that is affordable, that can scale to the everyday user. Um, so we are excited to announce the release, the beta release of our brand new long range wireless soil moisture sensor platform that will be available to see at the first. You can see this first at the op connect happy hour on Tuesday, November 28th at 8 PM. So if you come and you're excited about this, you can join our beta list and we could probably have you leave the show. with some product in hand. And when we say long range should be at least a mile, a mile,  one mile.  Pretty awesome. We want you to put sensors everywhere. We don't want wire to be the barrier or location to be the barrier. We want you to feel. The freedom of putting a sensor wherever you want, okay? Now this is, I don't have more to share on this outside of that, but if you think about this scaling up to an analytics platform that has all of the data. We're talking  flow data, pressure data, irrigation control.  That is the sort of comprehensive platform that we are working on that incorporates the three legs of the stool, which is control, analytics, and monitoring. And we are launching with the release of our H2 Soil Moisture Sensor, H4 Harmony, H4 Hexagon. You guys are going to love the way this thing looks. I'm so freaking excited and I can't wait to, I'm actually most excited to see how you guys use it. And that's why we want beta users because we'd like to know.  where you use it, why you use it, what is the data you want to see, what do you want it to do, so that we can improve the lives of the everyday irrigator, landscaper, and client. So. There it is. That's my, that's my third announcement is the release of our new technology platform, long range wireless soil moisture sensors that our hope is to democratize sensors. Okay, so that's it for this episode. Thank you so much. I hope to see many of you. At the show coming up the week after Thanksgiving. And, um, if you don't, if you can't attend the happy hour, send me a text message again, 2 0 8 9 0 8 3 2 2 9. Happy to meet up with you. I'm going to be roaming the show every day. Happy to meet up with you. Uh, learn about your business, what you're into. If there's anything I can do to help you, if you're interested in looking at our new sensor platform, happy to review that. with you as well. And again, thank you so much for listening. Please share this episode  with a friend or another industry colleague, or maybe somebody else that you know, that's in the trades, that's not in irrigation or landscaping. Maybe, you know, somebody that's just doing home construction or they're doing HVAC and you want to send them that little nugget about the future of trades. Share this episode. It would mean a lot to me. Thank you so much. Have a great weekend and we'll catch you on the next episode. 

Welcome back to another episode of the Sprinkler Nerd Show. I'm your host Andy Humphrey. This is episode 144 coming to you on Friday, almost a live Friday. We're gonna get this one aired within the next two hours. So if you're listening to it on Friday, this episode is being recorded at 9.32 a.m. And I'm joined today by My good friend, Paul Bassett, who joined me last week in my hometown of Traverse City, Michigan for the Iceman Cometh Race. Paul is a survivor. We may talk about that a little bit today, but while he was visiting, we had this idea to record an episode calling it kind of like Irrigators Top 10, and these would be sort of 10 facts that we should all have readily available in our mind at any moment without having to open. a book. So we're going to kind of talk today about 10 things all irrigators and or landscapers who do irrigation should kind of just know. So Paul, welcome. Paul Bassett (01:12.718) Oh, Andy, it's always good to hear from you and be with you and come up with these fantastic new topics to do a podcast on. As we were preparing this, I've been in the irrigation business 35 years, so you would think these would all be at the top of mind. As you go through life, sometimes you forget or you don't always use these calculations every day. So it was a very good reminder for me to be able to have these at the top of my fingers and be able to... the pull them out so probably one thing we should do is text these outer get these the folks and you know have them put it on a screenshot and have it available. Andy (01:51.774) Yeah, because I mean, really sometimes when you're in the field, you got to make changes to a design, or you want to run a quick calculation for a customer to run an estimate or an ROI. And you can't always just Google something and find it and figure it out or pull out your design book. And so we kind of thought there are some things. We tried to think of 10, of course, to make this episode a 10 list, which was actually kind of hard. If you're listening to this and you've got other ideas, let us know because this was just a list that we put together kind of top of mind. And when we get started, you'll see that this list is, we're trying to make it sort of memorizable things versus concepts. But I think there are a couple that are concept based, but we really think that these are just sort of the, you know, if we were in school, these would be things you would memorize and there would be, and you would put on a test. You would be asked these questions and you commit them. to memory, sort of like, you know, how many states are there in the United States? That would be a fact that you'd commit to memory that everyone would know. Just common knowledge. And so maybe that's what we need to call this, sort of like common knowledge facts that irrigators should have top of mind. Paul Bassett (03:08.834) Or as you say with this particular topic, common knowledge concepts or constants. I even, constants, common knowledge constants in the irrigation industry. And all of these numbers and calculations that we're gonna discuss are all in tests that we've taken in the irrigation industry, whether it's a certified irrigation designer, contractor, and all of these are extracts from any of the textbooks that we've ever read. Andy (03:15.834) Constance, right. Constance. Paul Bassett (03:38.422) be a part of. Andy (03:40.894) Mm hmm. So I think what we should do is, well, first of all, let me congratulate you on finishing the Iceman Cometh race. I'm really impressed because you didn't even hesitate when race registration opened. You signed up and this was six months prior. And this is no joke of a race 30 miles point to point in the woods with 5000 other riders and you just signed up without any hesitation. You flew your bike out to Michigan and. Boom, you'd finished the race, so congrats, man. Paul Bassett (04:11.358) Yeah, and it was super fun and I can't wait to do this. Hopefully every year for the rest of my life. I got the bug. It was good to hang out with you and all your friends in Michigan. And I am so excited about next year. I definitely going to do a little bit more training and hopefully my neck won't be as jacked as it has been this last year. So can't wait, dude. Andy (04:33.09) Yep, anybody who's into biking that happens to be listening to this, check out iceman.com. And if you're interested, register and we will, you know, get a tent for us irrigators and throw a party in the woods in Michigan after the bike race. It'd be a heck of a lot of fun even if we just got two or three other people into biking. You want to come to Michigan and hang out next year with Paul and I in the woods for Paul Bassett (04:58.422) Can't wait, man. Andy (05:00.246) Okay, so I think that to kind of set the tone for this, I'm going to say the first one that I want to use to let people kind of understand what we're talking about. So here would be a for instance, you're on a project and you take a static pressure reading and then you see that there's a slope on the hill and it looks to be about 20 feet of elevation from where you took your static pressure reading to the bottom of the hill. what is it that all irrigators should know about pressure as it relates to elevation that they should commit to memory so that if you take a pressure reading at the top of the hill, you can calculate what your pressure will be at the bottom of the hill. Paul Bassett (05:47.882) Very good. And yes, this is definitely something, especially if you live, not necessarily in your neck of the woods, Andy, where it's flat and in Michigan, where you are. Andy (05:56.238) Yeah, but even 10 feet, right? 10 feet to the eye over a distance can look flat. So, you know, many sites have elevation, even if it's only enough where you might need a check valve or something in a sprinkler. But using the what do we want to call this the constant of pressure due to pressure loss, or gain due to gravity, I guess is where I'm going with this would be the constant that everybody should know. and I would say first and foremost they should commit like a half psi. If they can remember 0.5 psi that's the easiest one but then the actual number is 0.433 psi loss per foot of elevation or gained per foot of elevation. Paul Bassett (06:46.038) And that's what I've always really put in my mind as I'm doing calculations is half a pound per every foot of elevation. And it makes it easier round. At least you got a little buffer, especially if nowadays, and I know I think you and I really going to talk more about the residential element on this to make it more simplified for people. But, you know, we do a lot of work in commercial and there's a lot that's happening in what we do with green roofs and got to get water to a top of a building. Now that's a hundred. Andy (06:51.992) Right. Paul Bassett (07:16.362) stories or whatever it is. So you're like, oh. Andy (07:18.736) Even if it's six, right? Even if it's 30 feet or 20 feet. Paul Bassett (07:22.338) I mean, it's a big loss, right? And, you know, we're going to need pumps to get the water pressure unless the building has a booster pump. So a lot of this has to do with making sure you overcome the pressure losses of elevation in your calculations so you don't get stuck. Andy (07:35.034) Yep. And coming out of a pond, you know, a lot of municipal sites have, you know, secondary sources and a lot of times the pond are at the bottom of a slope. That because generally where you know, the water collects. So whether it's retention basin or a pond, you know, it's good to take that into consideration. What is the elevation of the pump? What is the elevation that it needs to get to? And you can quickly run that calculation by remembering, you know, one half pound of pressure for every foot. of elevation, either gain or loss. So now that's an easy one. Probably all you guys listening, that's an easy one. But if not, just remember, half a pound of pressure and the actual number is 0.433, but a half pound will always cover you because it's a greater value than the actual value. Okay. So let's go to a second example, number two. Do you have one, Paul? Paul Bassett (08:07.007) Easy way to do it, Andy. Paul Bassett (08:30.166) I do. And this comes in a lot of times when you're on a property or you're with a homeowner and they say, well, how much water do I need to apply in my landscape in a given week? What do you do? Oh, let me run the math. Well, first of all, we need to know how big is your property. And one of the calculations that we use is how many square feet are in an acre. And this is something that we We should all try to commit the memory so you know exactly how much water you need to apply, but you know, 43, 560 is that's how many square feet are in an acre and these are the numbers that you need to be able to have when you calculate how much water is being applied. So you can say, well, I have a half an acre of property. Okay. Well you divide, you know, the 43, 560 and half, and then that's your square footage and then well, how much water do we need a week? We're going to calculate one inch of week. And then we should be able to determine from there how much water that site needs in a week. And you can tell your customer, here's how much you'll be expecting to pay in water per week in the growing season. Andy (09:36.418) Now you just covered a whole bunch of shit. Not only the $43,560, but one inch of water, you know, breaking it down to square feet and then telling them how much that's going to cost. That is a whole episode right there. So I'm going to just make a note on that. Paul Bassett (09:50.19) I did probably overwhelm. Yes, apologize on that. Andy (09:54.006) Oh good, man, I love it. So 43,560 square feet in one acre. That's what we think is that you should commit to memory. How many square feet in an acre? And. Paul Bassett (10:06.954) Yeah, and again, what happens too is like a lot of guys and gals are out here when we work in athletic fields, they're going to consume a bunch of water and they're a large area. So this is really where I first started understanding the square footage when we started doing soccer and football and baseball fields because you got such a large area, it's way more than a half an acre. So you got lots of acreage and the client wants to know how much water are we going to be putting down? How much do we need? So that's where those numbers come in handy more specifically then, than when you're doing residential. Andy (10:39.878) Okay, I think that then rolls into our third constant, which you kind of started alluding to when you said, you know, how much water is one inch, you know, for gallons. So I think the next thing that should be committed to memory is how many gallons is one acre inch, one inch of water over an acre. How many gallons is that? Paul Bassett (11:07.498) And one of the things again, for those of us who haven't been into the irrigation show or the conference or taking classes, these are all things that, that like page one and two of our books that go through all these content and then they reiterate it throughout. And, and I think Andy, you did the same with our numbers that a half of a pound per foot will we know that the physical number of an acre inch is 27,154. Who wants to remember 154 all the time is so hard. Is it 154? Is it 560? So Andy and I make it easy. It's 27,000 gallons. Just like a half a pound. Then that's about right. But it is the actual number is 27,154 and that's how many gallons of water it would take to cover an inch of land over one acre. Andy (11:38.61) Mm-hmm. Andy (11:45.834) Mm-hmm. 27,000 gallons. Andy (12:01.686) Yep, so if your client has a half acre lot and they're just, you know, again using one inch as an estimate, this might be more, might be less, but annualized, let's just say it's an inch over half an acre, then you can take 27,000 gallons, divide it by two, right? You get 13,500 and that would be one inch of water for half an acre. So knowing those constants in your mind would allow you to do some quick math on the fly without opening up any design books. Paul Bassett (12:31.714) And then why would you apply one inch of water? Where does one inch come from, Andy? Why would we apply an inch? Where does that come from? Andy (12:39.484) Oh man, you're gonna test me in front of all these people listening? It's the plant water requirement, right? On the average for, I believe, cool season turf, one inch of water per week. And then again, in the summer, based on the actual evapotranspiration rate, it could be an inch and a half or it could be more. And in the spring, it could be a quarter of an inch or one inch, but when you annualize it, that is the number one inch that is used for, you know, sort of quick math, if you will. Paul Bassett (13:08.046) Well, you said a calculation or term in your discussion point here of evapotranspiration. What are the four things that create evapotranspiration? Andy (13:19.954) Cool, well, let's make that our next, you know, not a constant, but the next sort of fact that every irrigator should know is what is ET, evapotranspiration, and then what you said, what are the four variables that make up evapotranspiration for climate, you know, weather variables that make it up. So we have air temperature. humidity, wind speed, and solar radiation. So those... What's up? Paul Bassett (13:57.386) Rainfall's not in that, Andy. Rainfall's not in that. Andy (14:01.894) rainfall would be considered like the counterbalance. So rainfall is used to fill the bucket up, but those four variables are used to calculate the bucket depletion, if you will. So those variables calculate the depletion. Rainfall then fills it back up. So if you had one inch of depletion and you had one inch of rainfall, then you have zero. The water requirement is balanced out. But evapotranspiration is just water loss. It doesn't have rainfall. Rainfall is just the added value to help estimate the water needed. But it's not a part of the actual evapotranspiration equation. Paul Bassett (14:50.326) Excellent discussion point, Andy, because sometimes people forget that rainfall is not calculated in ET. It's also sometimes kind of hard to figure out where to get ET data from. It's not like we can go ping a source and we have it all over the country. You have to go find it and it has to be a good reliable source. I think more and more people are starting to... Andy (15:14.031) Yeah. Paul Bassett (15:16.822) give access to ET so it's becoming readily available for us. Andy (15:22.09) It is kind of wild, you know, even when you think about all these smart controllers out there in the world, which when we say smart controller, that means many things to many people. There's really no good quantifiable definition of a smart controller, but it just amazes me that even on the screen, let's just take Hydrawise. Sorry, Hunter, I'm just using this as an example. On the screen of the Hydrawise controller, why doesn't it just show you the ET value? Like we need to put that in front of people so that they understand why it's doing what it's doing. Show me on the screen what you know yesterday's ET is. Paul Bassett (15:48.62) I know. Paul Bassett (15:57.09) Very good suggestion, Hunter. Andy (15:59.27) So, and Hunter, anyone, right? We should just put it out there. It's as important as how many gallons of water did I use yesterday. Paul Bassett (16:08.718) Well, I know Andy, we've been kind of talking about some of the little more advanced constants in the irrigation, but let's talk about some that are a little bit easier, which folks really should know as well. And what we're going to do is there's a lot of different pipe types in the world. And we, you and I, when we did this discussion, we wanted to pick something that's a little on the simpler side. So for those who use poly pipe or HDPE. forgive us, but we just chose schedule 40 PVC is our constant pipe type and it's going to be an average PSI 50. But you know, folks should know how much water does a one inch piece of schedule 40 pipe flow through at a standard pressure? I mean, because when you're out in the field and you're looking at how many heads are on a zone and you know the pipe size and you say, well, What, why is there 20 gallons a minute flowing on this one inch piece of pipe? And I have absolutely terrible pressure because that pipe should only be running 13 gallons a minute. Now you have 20 and you gotta make an adjustment. You gotta fix it. So, you know, that's something that's really important for all of you listening out there. How much water can we flow through our pipe? Andy (17:17.072) Right. Andy (17:27.186) Mm-hmm. And we'll have to save this for another episode where maybe we talk about the concepts versus the facts. So you and I wrote down that we thought it would be important, again, mostly residential speaking to know the maximum flow rate for schedule 41 inch at 13 gallons a minute and the maximum flow rate for three quarter inch schedule 40 at eight gallons a minute. But the most important thing is to know how to find this. where to look, how to find this, and that would be, you know, understanding a friction loss chart. And friction loss charts are in the back of every manufacturer's catalog, most manufacturers catalogs. And it's important not to exceed a certain velocity. So, you know, this will lead into the next sort of constant that we want to talk about. But the maximum flow rate is determined by the velocity Paul Bassett (17:56.097) Yes. Andy (18:25.286) the pipe such that it puts less stress on the fittings and less stress on the systems with water not moving as quickly through the pipe. And so we think that all irrigators should know what is the maximum velocity in feet per second that is used in these friction loss charts. So why don't you tell us what that maximum velocity should be? Paul Bassett (18:50.838) Well, it's funny you say that because, you know, always handy for me is my book, constant book, that I have to reference all the time because I'm looking up charts. So when you look at, okay, well, we were gonna use one inch PVC, you go down in your chart book, you go, okay, well, what is the flow rate of it? And in all of the books and charts you see, it's five feet per second is the standard in the irrigation industry of how fast that you're going to move the water through the pipe to ensure that the fittings aren't damaged, the valves aren't damaged, you don't have excessive pressure and water hammer. So five feet per second is what's going to allow us to get our 13 gallons a minute through our schedule 40 PVC. Andy (19:38.054) right five feet per second. Five feet per second guys five feet per second. What's so fascinating too is when you look at friction loss charts, the friction loss going from like a one inch pipe to an inch and a quarter pipe when you're at that five feet per second is a big deal. You might go from three psi loss per hundred feet to you know or to one psi loss per hundred feet by upsizing And it's a great example of how faster moving water creates a lot more friction loss. Going back to your point, Paul, if you're running twice the volume of water that you should be through a size pipe, your velocity increases tremendously, which then causes there to be a lot of friction loss. And that's why you put too many heads on a zone. It just doesn't balance out and you get poor performance because of all that friction loss. Paul Bassett (20:38.474) And I've seen this way too often in the 30 some years that I've been doing this. The client goes, why isn't my sprinklers working properly? What is going on? Do I need a booster pump? No, we need to split the zone. Well, what's that going to cost? Right? You always hear that. Well, I'm sorry, but you know, somebody tried to get away with doing something that they shouldn't have, and now you need to split the zone and out of out. We don't need a pump. We just need to split the zone. And the thing that we're trying to really encourage here is, you know, just do the math. Andy (20:50.917) Yeah. Andy (21:02.159) Mm-hmm. Paul Bassett (21:07.358) It's not that hard. We all have smartphones They can easily go in and plug in some numbers and calculate what you actually need to put on a zone Andy (21:14.69) Yep. And we know that the smartest irrigators listen to this show. So we know that you guys understand what we're talking about. But what we really want is for you to know, and we think that you do, you know, why? Because we still, there are still installers out there that if you were to ask this question, how many heads can you put on a zone, they're going to say, I put four rotors on the zone. Why? Well, because that's what my boss told me to do. Well, do you know why? Nope, my boss just says four heads on his own. but they don't know why there's four heads on a zone. And so that's the most critical thing is to understand the concepts so that you can decide if you're gonna put two or if you're gonna put 20, because you know why and then you know how, and then you understand the entire hydraulic, you know, makeup of the system. Paul Bassett (22:02.862) Well, Andy, what if a customer says, hey, man, my water bill is excessive this past summer because they get billed every quarter. And then they say, can you take a look at our water bill? And they send you the water bill and the water bill, the municipality measures the water in cubic feet instead of gallons, which is a lot of times through most jurisdictions is their water meters measuring cubic feet. And then you got to do the math to figure out, well, what the heck? How many gallons is that? And this, so there's a few constants that are in there that all of us, irrigators must know when we are analyzing a water bill or we get measurements in cubic feet. And so what do you think those are, Andy? Andy (22:45.074) Mm-hmm. Yep, well, because I just asked Google, and we know that's what you guys would do and there's absolutely nothing wrong with that. I use Google all the time to run conversions, but knowing that one cubic foot, one cubic foot, one box, right, one box of water is 7.48 gallons. 7.48 gallons, and then I think some meters. Paul Bassett (22:55.094) zero. Andy (23:13.118) also record in 100 cubic feet or the bill may come in the form of 100 cubic feet. So then you can just take 7.48 times 100 and you get 748 gallons in 100 cubic feet. Paul Bassett (23:27.67) And you see, we see that all the time. I mean, you and I run math and looking at utility bills and going, ah, man, these guys with their cubic feet again. But I've seen a lot of municipalities now are making it a little more simplified where they actually will do the conversion for you on the utility bill to show you. Here it is in cubic feet and here it is in gallons so that you don't have to do the math, which is, you know, better for us folks in the U S Andy (23:47.034) Mm-hmm. Andy (23:50.866) I know. It makes you wonder why it's like that. It's one thing. I mean, I understand because that's what the meter records it in. So that's what they reported in. But the benefit to the utility is that a lot of consumers don't understand what that means. They don't even know what their water bill is. They don't know how many gallons they're using. So they don't even know if they're using the right amount because those numbers don't mean anything. But you know, it would just be easier if they turned it into what people recognize gallons on every water bill. Paul Bassett (24:10.219) Right. Paul Bassett (24:19.786) Well, I think, Andy, from what I recall, that back in the day, way before you and I, that all this water was measured via agriculture. And agriculture used the cubic feet because they had big canals, they had big reservoirs, and the reservoirs were all measured that way. So as we started putting meters on things, that was the simplified form back in the day to be able to do it in cubic feet. Paul Bassett (24:49.802) measured in gallons. But that is really the reason why it's in cubic feet, not to think that the municipality is trying to pull one over on you or think, you know, we don't know what we're doing. But it was really an old agricultural calculation done back in the day. Andy (25:02.822) And then to just mechanically on the meters, if it was gallons, you would need a few more number, a few more dials, you know, to because the number is going to be a lot bigger. So you may need a couple more zeros, you know, on the meter reading to actually read that high right of a volume. Cool, okay, well staying in water, this one is related to irrigation, but it's more of just knowing about water. It might relate to irrigation when it comes to how much a cistern might weigh when it's full of water, but I think it's nice to understand the actual weight of water in terms of how heavy, what does one gallon of water weigh? Paul Bassett (25:47.954) And not only should you know it here, but when you go pick up a gallon of milk, okay, well, how much does that weigh when you got to carry it, or if you want to carry two gallons of milk, but it also really relates to the pressure that particular amount of water weighs when it creates pressure. So when you're talking an inch or a foot of water, it creates a certain amount of weight that then creates pressure. Andy (26:14.77) Mm-hmm. Paul Bassett (26:14.966) So all of us should know that a gallon of water is 8.34 pounds. Or for us easy mathematicians, it's about eight pounds. So it's eight pounds. Yeah. Andy (26:22.798) eight pounds. Yeah. Yep. Again, it's just nice to know about water moving water moving water in motion. What does water way just good to know some water values. Paul Bassett (26:33.31) And then, you know, I think this is the one constant that inspired this whole episode really was, you know, we were doing some calculations on, you know, how much does fuel in an airplane weigh? Because you got to do weight balance and your wife said, oh, fuel is 6.1 pounds. I'm like, wow, fuel is less than water. That's because water is 8.3. So, you know, fuel is, ah, this sounds like a great episode, Andy. Let's Andy (26:46.052) Right. Andy (26:54.65) Makes sense. Yeah. Andy (27:00.47) No wonder water no wonder fuel floats on the top of water. I think it does anyway. So all right, well, I think we got our last one here, which is actually more of a concept because these values can change. And so what we thought is that, you know, every irrigator should know the general precipitation rates of drip sprays and rotors. And again, this has a range, but knowing the precipitation rate of those devices is really important as it relates to scheduling and to understand the reason why you zone things separately, because that's sort of the foundation of zoning things separately outside of the plant material is you want to have the same precipitation rate of all devices on one zone. So what should we use for general precipitation rates of drip spray rotor? Paul Bassett (28:09.522) What I've always done when I calculate things is, again, I try to make it simple for me as well. So sprays, I've always used the constant of an inch and a half. And then rotors is about a half an inch. And then drip is somewhere between another half an inch, right? So... Andy (28:28.962) Yeah, and that's the drip is kind of the craziest thing because I still, it is still very common and popular for contractors to install 0.9 by 12 inch spacing, right? Inline drip, whatever the brand might be, 0.9 by 12. And they don't realize that is an inch an hour, 0.9 by 12. Actually, I think it's even more than that. But then they'll say, yeah, drip, I usually set my drip zones for about 45 minutes because it comes out slowly. And it's like, well, not at that flow rate in spacing. It doesn't. And that's where Drip, that's where some misnomers are because you could also use a 0.26 by 18 inch spacing. And now you have a pre-sip rate that's more like 0.3 and you should run it a lot longer. Where Drip, you gotta really understand what you're doing because the range is so different. But I think, like you said, generally, it would be more like 0.4 or so, 0.5. Paul Bassett (29:28.354) I mean, but for this particular discussion, again, we're trying to just make it some simple rules of thumb, sprays and half an inch an hour, I mean, inch and a half an hour, sorry, and then rotors half an inch an hour. And that way you can easily do some simple calculations. Sure, it's going to vary depending on spacing and pressure and whatnot, but, you know, we're just looking for simple concepts here. Andy (29:47.31) Yeah, yeah. And, you know, Paul and I spent some time thinking of these things and getting more than 10 seem to be pretty difficult. But sometimes you just can't see outside of the things you've already thought of. So if you're listening to this, and we missed some, let us let us know what you commit to memory. And that you think other irrigators and landscapers should know that are those facts that just commit to memory. Because I'm sure we missed lots and lots. All right, well, I think that covers it, Paul, for these constants. And we got a couple other ideas for a couple future episodes. I really think we should talk a little bit more about giving your customer a water cost analysis. And I would just have to bet that not even one in 100 proposals, new installation proposals, comes with a water cost budget or analysis. Paul Bassett (30:45.954) Probably not. I mean, you know, the challenge with that is when we buy refrigerators now and washing machines and laundry machines, they all come with what they anticipate that we're going to spend in our energy on these. You know, why can't we do the same here with irrigation? It's not that hard. And it would show your customer you care more about them than the final number at the end of the page that you care that. Andy (31:01.742) Right. Yep. Andy (31:10.394) And you know what you're talking about and that you're considering the operational costs of the system. And again, if they're getting a quote, either maintenance quote or new construction quote from three contractors, I bet you your competition isn't doing it. So another great way to stand out is to put together that, you know, cost analysis, operational cost. Paul Bassett (31:31.35) Great nugget from this podcast right there, everyone. Andy (31:35.014) Cool, okay, that's the opener for the next episode. Paul, thank you for brain sharing with me today. Love doing that with you, so thank you. Paul Bassett (31:43.754) can never get enough of doing it as well. Andy (31:46.926) Right on guys. Thank you for listening. Please share this episode with a friend or share it with your grandmother. And like, subscribe, and we'll catch you on the next episode. Paul Bassett (32:00.95) Be a Andy. Have a good day. Bye. Andy (32:01.787) Bye bye.  

The race is on to set the mood for today's episode, which is about competition. I'm going to talk about competition because I've had a few suggestions that maybe I should talk a little bit about some business strategies. Maybe at some point, we'll talk about finances, P& L, balance sheet, estimating. But in this episode, I want to talk a little bit about sales and we will talk more about sales in future episodes. But I think today what I want to do is talk about. competition, and how, how you speak about your competition. Do you speak about your competitors? When do you speak about your competitors? Should you speak about your competitors? Because, uh, you know, in the landscape industry, there's oftentimes not a lot of sales training and the way that a lot of us handle. Our competition isn't always very strategic. It's oftentimes unprofessional. Yet, Um, we tend to, when I say we, my observation is that a lot of you get tied up thinking too much about your competitors, which also affects the way you price and market your company, your products, your services, et cetera. So today I'm going to dig into how to speak about your competition, how to frame your competition, and how to position yourself and your competitors in this episode. If you are an irrigation professional, old or new, who designs, installs, or maintains high-end residential, commercial, or municipal properties, and you want to use technology to improve your business, to get a leg up on your competition, even if you're an old school irrigator from the days of hydraulic systems, this show is for you. Okay, here we go. So I think I'm going to use just my own personal experience, um, helping to build the baseline company, uh, specifically because, you know, way back in the day when, when I was first introduced to baseline, which was. 2004 or 2005, they, they didn't, they didn't have any salespeople. It was just the founders, a couple of engineering, manufacturing people, and a, you know, sort of receptionist, uh, accountant, a bookkeeper, if you will. That was it. There were like five people, you know, and then, and then we, we grew the company. But, uh, at one point there, nobody knew who Baseline was. Nobody knew really amazing emerging technology. Nobody knew who the company was. So the various sales situations, that I was a part of, there was only competition because nobody knew, who I was. And I'm going to try to make a couple of analogies as we go through this, but I want to start by saying there's a difference between being the existing leader in the space, the biggest. competitors versus being the incumbent small, let's call it startup company, whether that's a manufacturing, a distributor or retailer, a contractor, whenever you're starting out, you're kind of that smaller emerging player. So depending on who you are, when you're listening to this, you know, keep this in mind because there might be some strategies that you want to deploy. If you are the small and emerging, and there might be some cautionary words if you are the biggest players. So when I say the biggest players, let's just say Rain Bird, Toro Hunter. Transcribed Uh, for instance, in, in our industry, or if it, as it relates to contractors, you know, maintenance contractors, perhaps Brightview is a big player. And then, you know, Joe's, uh, Joe's landscape maintenance that's starting up is the, is the incumbent. So just keep that in mind as we go through this. But I want to start by saying that in the most general sense, I tend to, and I guess me, my, my thought is to, when you talk about your competition, try to talk about them without naming them or naming their particular product or their particular company. If you have to talk about your competitors, you don't have to talk about them by name. And there are a couple of reasons why this is beneficial. And instead of talking about them by name, I think it's better to look at kind of the entire landscape. Uh, and if you are a startup tech company bringing, let's say some new estimating software or design software to market, you might be, you might be addressing the entire United States or perhaps the entire world. And if that's the case, what you want to do is, is look at that entire. market and then put your competitors, put the existing competitors into buckets and there's some real benefit to this. So put your, put your competitors into buckets. And again, if you're, if you're servicing the entire country, you want to look at the entire landscape of the United States. If you're serving a local market, you want to create, uh, your, your buckets based on that local market. So, I'll point out that these buckets may not exist. You, get to create the buckets. And You want to create buckets that frame your product exactly where, or your service, your business, your company, you want to use buckets that frame your business exactly where you want to be positioned and by positioning, by, by creating these buckets exactly where you want to position your, you are also creating, uh, you're framing your competitors into those buckets. This is not what your competitor thinks they are. This is where you get to say, you get to create these buckets and you get to educate your, your, your, your customer about the market, about the buckets, what the different, um, you know, the full landscape looks like without talking by the competitor by name or their feature by name. You're just kind of giving the lay of the land. Companies that are like type A, and companies that are like type B. And so let me give you an example of what I would do. Um, at baseline, so instead of speaking about the competition, what I would do is I would create buckets that would speak to baseline's kind of core benefit while also kind of planting the seed so that if the customer were to speak with, let's say, Rainbird, Rainbird would not have the capability that I just positioned. Even though I didn't say Rainbird, I would create a bucket and position Rainbird in that bucket or I would create a bucket and position Baseline into this amazing bucket so that if they were to speak with Rainbird, Rainbird wouldn't have that particular feature. So something like this You know back, let's say around 2010 I would say something like one of Baseline's core benefits is that We are a technology company, and because of this, we focus a hundred percent on modern web architecture, modern web performance, right? And, and building a technology platform that plays nicely with modern web performance. Your IT department and an example of this would be our web-based interface. You can access baseline software Using any web browser. There's no software to purchase no software to load on your machine or update and We consider this to be the new standard Okay? So there's the bucket. The new standard that I created, that I framed, which is modern web platform, web based interface. And the reason that I would say this is because at the time, 2010, Baseline was the only company So instead of saying something like, Yeah, we have a web based interface. Instead, I would position it as a technology company with modern web architecture. We consider this to be the new standard in the industry. Okay? Now, by saying that, you know, plant the seed that That web based platform is the future web based platform is the new standard so that if the if that client happened to go talk to a competitor and have a discussion about web based platforms, the competitor would not be able to wouldn't wouldn't have that doesn't have that capability, which, you know, puts them in that in that bucket. We'll talk about how what we what we also kind of call that. But how I like to think of that is that you create the narrative. You get to, you know, tell the story, paint the picture, create the narrative of what the market looks like, what the region looks like, what the, you know, how irrigation is performed in your city, your market, you get to create that narrative. So your customer doesn't create their own story or their own narrative. So I would say something like, you know, we, this was, you know, me and my baseline days, we are different than traditional. Irrigation manufacturers that major in plastic manufacturing for blank reason. We are different than legacy manufacturers that major in blank. Okay. Because. You know, who wants to be considered if you're buying a piece of technology, do you want to be, you want to, do you want to be framed as a legacy company or a traditional company? So those are kind of two buckets that I would create. Never mentioned the competitor by name, but I, but I would just create those buckets. And say we are different than legacy companies. We are different than traditional companies. Sometimes I would mention by name, but you can do that if you are the smaller company. We'll talk about that in a second. You can name the competitor sometimes if you are the smaller company, because if Rainbird is, you're not trying, they already know. They're probably going to have a conversation if, if you're a commercial maintenance company, likely in a, in a metro area, likely your customer may have a discussion, let's say with Brightview. And again, I'm, I'm just using names that might be, that you might be able to relate to. It's likely that they're going to have a conversation with Brightview. So you could say something like, we are different than traditional companies like Brightview. Because blank, now you've framed Brightview as a traditional company, or you could say something like, we are different than legacy companies like Brightview because blank. Again, I may seem like I'm picking on Brightview. I'm not. I'm just naming them because there are only a few sort of large national companies that might be in every local area. So if you are working at Brightview, please don't take this personally. I'm just just using it figuratively. But it doesn't also, it doesn't always work the other way around, okay? So, if you are Brightview, if you are Rainbird, if you are SiteOne, Ewing, et cetera, and you are the, let's say the... current market leader. And again, I'm not saying Rainbird's the market leader, but technically, yeah, they kind of are, right. They're one of the market leaders. If you are the market leader, I think it is rarely an advantage to specifically naming competitors. So there was nothing better for me in the early days and for Baseline in the early days, nothing better than if one of the larger leaders like Rainbird, Toro, Hunter, even Rainmaster, Kalsense, you know, and Tukor for that matter. There was nothing better than if they would name Baseline. And the reason is because nobody knew who Baseline was. So, if a larger competitor were to bring up Baseline in the conversation, all of a sudden, it's like they, they immediately legitimize Baseline. Not legitimizing the features and the capability, but by naming the company, they legitimize the fact that Baseline's large enough to be a part of the conversation. Okay? So, if you're the larger company, if you're the market leader, it's rarely to your advantage to name the smaller incumbent. And this, and I'm not going to name names, but there are existing examples of this, even in the irrigation industry that I see regularly from larger technology companies that are the market leaders naming smaller incumbents. And it is, it does nothing but legitimize them, bring them into the conversation. And if your customer did not know who they were. Now they know who they are and if you name them, they probably should go do their due diligence and talk to them because if they're legitimate enough for the market leader to be aware and add to the conversation, then your customer probably needs to go have a conversation and so you just did yourself a disservice by mentioning them and bringing them into the conversation. So that's kind of like I would say the untold Untold rule is that if you are the bigger company, don't bring in, don't bring in your smaller, the, the small guys. Okay. Um, let's see, what should we, where should we go next with this? I think that this also relates to something that we see called a kill sheet and a kill sheet. You, you've probably seen, um, let's just say sprinkler manufacturer, a, you know, creates a kill sheet for their new rotor. And in this kill sheet, you see a list of features from their rotor. And then you see, you know, competitor one, competitor two, competitor three, and you see this like a, you know, comparison. Uh, feature, feature comparison, it's known as a kill sheet and there's a couple of reasons why I don't particularly like kill sheets. Number one, because it brings competitors into the conversation that may not have been in the conversation already and legitimizes them. But it also helps bring up this phrase that I, that I love to use, and that is in the sales process. Of course, don't answer questions that haven't been asked. A lot of times we want to assume our customer, our prospect is going to ask us something. And so you see a lot of salespeople that just love to talk and they start, they start answering questions that the customer hasn't even asked. And oftentimes it's leading them down a path that they weren't going to go down before. And I think this is a great, you know, the kill sheet is a great example of that. You're answering, you're answering questions that the customer hasn't even asked. So it really serves, it really serves little purpose unless the customer specifically came in. You know, searching for, you know, this exact difference. So you might be able to now, as I think about this, you might be able to have like a landing page, right? If somebody goes to Google and they search, you know, Rainbird 5, 000. Versus Hunter PGP, right? You may not want to, I would not recommend you ever have that conversation with a prospect unless they ask. And if they ask, you don't necessarily have to show. But if they search that on Google, okay, maybe you want to have a landing page that talks about that, those differences, but that would be kind of the only, the only time I would recommend having that, that kill sheet or, you know, in your local area, if you think people are searching. You know, Contractor A versus Contractor B. So, in other words, let's say you're a salesperson for some fictitious company called Complete Irrigation. I wouldn't recommend you say something like, you may have heard of Advanced Irrigation because they are new, they're advertising a lot in this local area, but they don't do Blank. Don't say that. If you are the larger company, i. e. complete irrigation, don't say something like, you may have heard of advanced irrigation because they are the, they are new and they're advertising a lot. Don't mention the competition, especially when they're smaller. All right. So don't mention the competition if they're smaller. Don't answer questions that, that haven't been asked. And I would say if you are asked about the competition, it doesn't mean you have to provide an answer. Okay. This is where strategy comes in. Just because someone asks you a question doesn't mean you have to provide an answer to that question. Number one, you could reply with another question. Number two, you get to respond any way that you, any way that you want to. So what I would do if, if someone asks you about. Uh, your competitor, go back to your positioning buckets, you know, instead of answering the question exactly, uh, find a bucket to put them in, you know, that, that way it can help you avoid the question. So if they, if somebody were to ask me something, you know, specific about Rainbird, I would, you know, I might say something like, well, you know, the way that legacy companies handle that feature is blank. Okay. You get to, you get to reposition them, which also positions you. Okay. So I may have gotten a little off track. I hope, I hope not. But I think that in summary here, you know, competition is, how do I say this? Competition is kind of made up. It's always there. It's never going to go away. How you relate to the competitor is up to you. Okay, so that's why there are no competitors. The only competitor is you. You are your own biggest competitor. I guess those might be some of my final words. You are your own biggest competitor. And I think that in summary, again, if you're the larger company, it will not help for you to name your smaller competitors, even if they happen to be, you know, The cute, the cute girl, AKA the pretty girl at the dance. It doesn't mean you have to talk about them. Don't talk about the new smaller competitors. And remember that you get to control the narrative. It's your narrative. You get to position. yourself, your company, your, your product, your service. And you also get to position your competitors by educating your customer about the entire landscape and placing competitors into certain buckets without mentioning them by name. So never miss an opportunity to position your competitors, paint the picture of the market. Position your competitors accordingly. And as a result, I think your competitors will only be left to. React and that's what you want to do. You want to seem like you are, you know, the entire market, you've created these buckets, you've framed up the competition into certain buckets and, and then your competitor will only be left to react. So I think, uh, yeah, this, this could be the one of the first. First episodes I've done with sales strategies, and I think the sale is easy if the positioning is done Properly so yeah take that for what it's worth think of think of creating buckets positioning framing And then the sale just becomes easy after that and and some of this is unlimited again You just use your creative use creativity to create buckets that frame up your company Even if you are the, um, your company is the oldest in your market area, even if your company is not using technology, even if your company, you know, is not, if your company is not keeping up with the times, you still get to create new buckets to position your competitors and frame yourself in the way that you want to be framed in a way that you know your, what your customers are looking for. Thank you as always for listening. Really appreciate you guys. Really appreciate those who, uh, reach out to me. Thank you, Michelle from Canada for connecting with me this week. Great to talk to you and, uh, if you haven't already follow, subscribe, share this podcast with a, with a colleague or a friend. And, uh, it kind of feels good to have 143 episodes, so if you've only listened to a couple, you know, dig back into the archives, find something else to listen to, and I would always love to have a suggestion if you have something that you'd like me to talk about or do some research on or bring on a guest, reach out any time. So thanks so much guys, we'll catch you next week on another episode. Bye bye.

Link to Data Chart (ET vs. Air temp) https://sprinklernerd.com/evapotranspiration-vs-air-temperature ----------------------------------------------- BAM! We're on fire today, guys. This is the end of ET. End of it. End of ET. Do I have your attention? Think about it. This is the end. The end. This is the end. The end. End, my friends. All right. Hopefully I do have your attention. Because... I just want to make you think. You guys know me by now. I love thinking of things upside down, sideways, backwards. Just think of something in a way you've never thought of it before, and when I say this is the end of E. T., what does that mean to you? I'm just gonna sit here for a minute and let you think about that. When I say the end of E. T., what does that mean to you? Hmm. Does it mean we're never going to use ET again? Possibly. However, ET is a uh, known good formula. It's a very detailed calculation that probably took whoever came up with it, Edmund Monti, lots and lots of research to figure out. So, I don't, I personally don't think it's the end of EET in terms of we're never going to use it again. I guess what I wanted to, what I want you to think about is that is it the right tool to determine how much water we should apply to the landscape right now? For that purpose, I think this is the end of et not today 'cause this is still how we're watering. But if we fast forwarded 20 years, will we be using ET to determine how much water to apply to the landscape? Right now? At this moment I want you to go out to your landscape, to your project and I want you to water turn on the sprinklers. How long? Should you water the landscape right now? How long should you water it? Will you, will you look at yesterday's wind speed, yesterday's temperature, yesterday's solar radiation, yesterday's humidity? Will you look at yesterday's Cite environmental data to determine how long to water today. Right now, I don't think you will , so when I say it's the end of et, we are in the transition zone. We are in the transition zone of taking a mechanical. system, a turn on now for 15 minutes every Monday, Wednesday, Friday at 6 a. m. We're in the middle of that transition to a automated system that can apply the right amount of water. Right now, in real time. And the only way to do that is to put a sensor in the soil. So this is a long winded way of saying my prediction is that this is the end of ET as a real time automation tool. ET will become the Will become, and actually is right now, the only tool and the best tool to predict water usage, to run calculations, to forecast, to run, uh, forecasting models. It's the only tool for that, but it's not the right tool to automate the irrigation system right now, here, today. So I'm going to start talking more about soil moisture sensors, how they work. You know, the ups, the downs, the, the, the good, bad, and the ugly. But I kind of wanted to just frame this episode around the end of ET number one to get your attention. But number two, so that you can understand where is it, where is et the right tool for the job? And in my opinion, the right tool for the job is for forecasting, calculating estimating, but it's not designed for real-time watering. It's not designed to. Be the tool to water until the ground is at field capacity and stop watering. If I told you to go outside right now and only put down enough water so that the soil reaches field capacity and turn it and it turns off, would you really use yesterday's weather data to run a calculation for that? All right, I'm in the weeds a little bit, but that's the that's my topic for today. And I ran. An experiment that really got me excited. It has to do with ChatGPT, and I asked ChatGPT a really cool question that had some amazing results, and what's kind of fun about ChatGPT is that it doesn't have a It doesn't have a, you know, a horse in the race. It doesn't care who's right or who's wrong. It's very, uh, sort of factual. You know, so it doesn't have a lens. It's not seeing our industry through, you know, the eyes of one manufacturer or that manufacturer or who's right or who's wrong. You know, it's a very... I'm trying to think of the right word. Factual. So I asked ChatGPT, instead of using an actual... air temperature sensor like a thermometer to control a thermostat, would it be possible to calculate the air temperature instead of using a thermometer? Okay? And this is a fantastic analogy because it directly correlates to to et. 'cause if ET is the value that we use to water more or water less, that's like saying the temperature goes up or down. The only difference is the temperature is something that you can, you can measure, right? You can measure the temperature with a thermometer. , just like you can measure the moisture in the ground. With a sole moisture sensor. Yet, we are not doing it. So when I asked ChatGPT, instead of using an actual air temperature thermometer to control a thermostat, would it be possible to calculate the air temperature instead? Do you want to know what, what the computer said? What, uh, what Mr. ChatGPT said? He said, yes, it is possible to estimate air temperature using alternative methods instead of directly measuring it with a thermometer. However, this is great. However, the accuracy and feasibility of these methods vary, and they might not always be suitable for controlling a thermostat. Here are a few methods that can be considered. And there's six of them. And when, when I read these, I want you to think about ET, evapotranspiration. I want you to think about the fact that we are calculating, calculating water use. But we are not measuring it. We are not measuring it. We're using third party factors, wind speed, temperature, humidity, solar radiation, air temperature, to calculate the water use. Okay. So there are. A few methods we can consider for calculating the air temperature to control the thermostat to turn the heat on or off instead of measuring it. Here's the first method. Based on other environmental data, boom! We could control a thermostat based on other environmental data. Does that sound familiar? Can we control an irrigation controller based on other, other environmental data instead of just how much moisture is in the ground? You could use something called a radiation budget. Using instruments to measure incoming and outgoing radiation can allow one to estimate the temperature. This method is often used in remote sensing applications and meteorology. You could use heat balance. If you can measure or estimate all the other heat fluxes in an environment like radiation, conduction, convection, latent heat due to evaporation, condensation, you can estimate the temperature Based on the heat balance equation. The frickin heat balance equation. This is like, this is so awesome. It is exactly like E. T. The evapotranspiration equation. The similarities are like, it's like brother sister. We don't do this with our thermostats, but we do it with our landscape. Alright, the heat balance equation. I'm gonna make that bold again. I'm kind of just reading my notes here. That's a good one. That's a writer downer. Heat balance equation is like the evapotranspiration equation. Okay, method number two, using electronic components. A resistor. A resistor's resistance changes slightly with temperature. While this isn't typically as accurate as a dedicated temperature sensor, it can give a rough estimate. Okay? You could also use a diode or transistor. The voltage drops across a diode, or the base emitter junction of a transistor changes with temperature. By measuring this voltage drop, you can estimate the temperature. And that, that correlates a little bit more similar to using a soil moisture sensor because we're using kind of third party measurements to estimate the soil moisture, okay? Now um, I think, I think I'm going to skip over these other three, you know, you can ask ChatGPT this, this same thing or ask Google BARD, whatever, but the last one is called data modeling. If you have a strong understanding of all the factors influencing temperature in a given setting, like in a building, you can create a model that predicts temperature based on inputs like outside temperature, time of day, insulation. Machine learning models can also be trained on historical data to predict temperatures. Data modeling, okay? That's what we're doing with our landscape systems. We are not measuring real time moisture in the soil. We are using what might be considered in the heat industry, the heat balance equation and data modeling, but we are not measuring actual moisture for the most part, right? 95%. So, yeah, just think about that. Think about that and think about where we can, where this is going to go. Okay. All, all of this money, this effort placed on, on data modeling, evapotranspiration to adjust runtimes in a controller. This is the end, not here, not today, not 2023, but the prediction is here because if we look at another industry, look at the past and we look at other technology that's out there to control something like our heating and cooling, we are not using data modeling for that. We are using a real sensor. So in this industry, in our industry, in the future, and now, the best way to water is going to be with a soil moisture sensor. And the only way for this to be the, uh, the, for this to, um, hmm, what's the word? I'm losing my words here. The only way for soil moisture sensors to be everywhere, for every system to use them, they have to be easy to use, easy to install, easy to understand, And they have to be like, frickin cheap. Okay? Because we can't take a 600 soil moisture sensor and put it on every home in the world. You can't take, you know, 20 600 sensors and put them on one commercial site. You, frankly, you can't, it makes no sense even a sensor that's 250 is too expensive. So in the future, maybe not only does every zone have a sensor, maybe every zone has 10 sensors. We have to get to a place where the technology is, uh, is for the everyday person and the price is for the everyday person. So that's my prediction. This is the end of E. T. As used to automate irrigation systems. I think we're going to, we're going to pivot this more effort will probably be placed into using ET as a predictive model so that you can go, uh, and run your own water use calculations to understand how much water is being used on this site and how much water should be used on this site based on historical ET. So you can decide if this site is over watering or under watering and run your models, run your, run your prediction models. Run your ROI models to see if there's an opportunity to enhance the performance of the system. But we're going to get away from using ET to make real time watering decisions, okay? So I think probably the next episode we'll start talking a little bit more about this and maybe this will become kind of like the, uh, The figurehead episode for my, um, personal opinions that this is a new, you know, I just kind of decided to, to share it and using the thermostat analogy has always been a good one. Uh, but I never took the time to really dig in or ask, uh, you know, use the tool like chat GPT to tell me. Imagine if, imagine if we didn't have a, we didn't have a, an actual air temperature sensor in the building. How else could we control the thermostat? I can, it came back with, use, you can estimate the temperature based on the heat balance equation. And if you have a strong understanding of all the factors influencing temperature in a given setting, like in a building, you can create a model that predicts temperature based on inputs, like outside temperature. Wait a minute, you could use outside temperature to predict the inside temperature? Well sure, you just have to know how big is the room, how many people are in there, what's the type of insulation, what directions do the windows face. We could give it all these inputs, run a data model, and probably get within 10 percent of actual air temperature in the room. Or we could just put a damn air temperature sensor in the room. So, all right, whoo, I got to calm down, cool down a little bit. Just getting excited. This is a lot, a lot of thoughts all coming together with a, um, I don't know, almost like a, a new vision. So just want to challenge you guys to unthink, relearn, challenge yourself to question what it is you think, you know. Every day can be a new day. Ask yourself, is this the right way? Am I doing this the right way? Do we, are we all thinking the right way? And I think, uh, I'll probably put Maybe I'll just link it in the show notes. I, uh, I have my own set of, uh, sensor tools and suites and software that, that I use just for kind of, uh, Um, learning about this kind of stuff and I run, um, I run the ET equation for my house using a local weather station. So I have, uh, I record the daily ET every day and I built a model that shows the average air temperature daily. Overlaid on the daily et and what's really fascinating is that the air, the daily average air temperature when overlaid with et um, the, the similarities are striking. And so in other words, when ET goes up, temperature goes up, when ET goes down, temperature goes down. And it's almost as if. You could use air temperature to adjust your controller. So let's say we didn't run these ET models and you only had air temperature. You could adjust your run times based on air temperature and it would likely be better than just running it On a time schedule. So I'll take this graph, I'll try to find a way I can, I can put it online and then allow you to click the link so that you can view it. Uh, just cause it's, it's fascinating. You know, it's almost, uh, makes me think if have we, have we confused the hell out of everybody in this industry by trying to explain evapotranspiration 101 ways, do you need one on site? Do you need one in your local town? There's like, there's all these questions when really, what if there was just a. Air temperature sensor and we adjusted the runtime, you know, up or down just based on, uh, based on the air temperature because the correlation is striking. And I think if somebody were to ask me, you can't use a weather station, Andy, but you can pick one data point to model from. I would choose air temperature just just like chat. GP set chat. GPT said that we could use air temperature outside the building. to run and predict the temperature inside the building. Temperature is a key factor. And I also noticed that my house, when the temperature is cooler, you know, specifically because I'm in the Northern climate, we have cool season grass. So my grass is just healthier. It is, and what I mean healthier, it's less stressed when the air temperature is cool. So when the air temperature is cool, it's almost like. It looks like I've just watered and fertilized, but I did nothing. The air temperature just came down. The grass got happier, healthier, less stressed. I really don't need to water because the grass is happy just based on air temperature. So it's kind of like, all right, once the daily, once the daily air temperature, let's say for cool season grass, and I don't know what these should be. So I'm kind of just spit balling here, but what if the daily air temperature was below 75 degrees, you know. Do you need to water or do you need to water like half as much? What matters more, the daily ET or the average air temperature and the type of plant material you're trying to grow? Just, just some interesting questions when you start looking, when you start looking at the data and we have, uh, Yeah, we have this bias that, you know, E. T. is like a one size fits all. We try to adjust it, uh, based on root depth and plant type and all these factors. I don't know. It's just I'm tired. It's very tiring to know there are other ways to automate the system, yet we continue to push the same agenda. Not that it's an agenda. It sometimes seems that way. Um, so anyway, there you have it, guys. Thank you so much for listening to my little, uh, So stood in my soapbox for a bit and I'm trying to think if there's anything else that was on my mind related to this. I'm sure that there is, um, you know, it makes me think, uh, of, uh, a quote and I'll actually, maybe I'll play it. There was a quote from the, um, the episode that I recorded with the CEO of Irrigreen and he made this correlation to, you know, with their developing as similar to, uh, a carburetor. So we don't have carburetors in our car anymore because we have electronic fuel injection. But at one point, there was no electronic fuel injection. So you kind of had this mechanical You know, carburetor device that control the air intake and it's kind of what's happening here in, in our industry with, with ET. We think that using ET to automate might be like having electronic fuel injection, but, but it's not because it's not measuring anything. It's, it's, it'd be like having a electronic fuel injector that just calculated everything instead of measuring it. So maybe I'll play that quote, mix it in here. And, uh, Transcribed Yeah. Thanks so much for listening. Please, you know, hit the subscribe button, uh, or to follow. And if, uh, this episode resonated with you and you have a hard time sometimes explaining ET or, or you agree, or, or even if you disagree and you think I'm just full of shit, share this episode with someone, have them listen to it and see what they think. Love to get this discussion going more so we can just continue to elevate the industry and find the right tools for the job. So hope you guys have a great weekend. Thanks for, thanks for tuning in as always and, uh, catch on the next episode. Bye bye.

Andy shares is update after speed dating at the EQUIP Show this week (formerly known as, GIE).   K-IT Wire Konnector: https://youtu.be/PQXwNig-Gwo

In this episode, Andy shares how he used Chat GPT to draft a Jury Excuse Letter which formally excused him from Jury Duty. Letter Template: https://tinyurl.com/2bdf7pyh

What's up my friends. Welcome back to the pod. This is your host, Andy Humphrey. I'm actually at the moment driving back from Grand Rapids, Michigan. I attended, uh, yesterday the conference called American... No. Association of Water Technology. Association of Water Technology. AWT. Annual National Conference was in Grand Rapids and I thought, you know what? I have an affinity for technology. I'm in the water business. Let me go check out this AWT conference. So, I drove down to Grand Rapids yesterday just to attend the trade show. It was 150 to go, you know, see who, see what the water technology conference is all about. I also wanted to catch up with my friend, Justin and Breck from OpConnect. Special shout out to you guys on the podcast today. Good to see ya. Lots of fun. Thank you for a good time last night. And anyway, back to the conference. Wasn't quite sure what to expect. You know, like I said, I just kind of figured that because I'm in the water technology business, I should go to the water technology conference. Come to find out that it was mostly... Hmm, what's the right way to describe it? Mostly, kind of industrial cooling towers, boilers, water treatment, things of that nature. And, I guess, uh, that's not what I would first think of as it relates to technology. However, there is a lot of technology in how we treat water and how we manage and control cooling towers. commercial buildings. And what was also interesting is that it was a bit similar to the irrigation and landscape industry. I might say a slightly more professional, and I, I say that from just judging the book by its cover, meaning it appeared that attendees were a little bit better Dressed than a landscape show. So it doesn't mean that it's higher quality. I just noticed that it seemed like it was a bit more of a professional event. I understood that there's about 5, 000 people that attended. And I think for me, and this kind of relates to something that I wanted to share with you today, it, it felt, it was good to see the water industry through a completely different lens. And to get on the field with a new set of players, not just, you know, guys like guys and gals like you and me that understand irrigation, but to see what is happening in other industries and how technology and I guess digital technology may be affecting other industries. And from the most part, it mostly felt like a conference from the early 2000s. In other words, I didn't see a lot of sort of IoT mobile software tech. There was some, but not a lot. Most of what I saw was industrial type controls. Lots of pipes, lots of valves, lots of dosing pumps, things of that nature. Less software. And what is fascinating, I think, about that is there, there could still be a bit of a missing gap in terms of these guys focus, uh, down in the weeds, although maybe it's not really down in the weeds, they focus on the details of water Clarity, I guess, or, or water, water treatment, uh, especially in the cooling towers, with less focus on how much water is going in and how much water is coming out. It's mostly they focus on what happens in between. Less focus on water going in and water going out, more focus on controlling the water, treating the water in between. And, uh, yeah, so I guess that was kind of my 10, 000 foot view, uh, observation. And it's not that different than... then the irrigation industry. Oftentimes, this industry, our industry, the landscape industry, focuses on, let's say, the runtime of the zone and the precipitation rate of the zone and the types of sprinklers and the types of drip and the spacing of the drip and the infiltration rate of the soil and all these things. The details in between with a little less focus on, uh, the 10, 000 foot view. How many gallons of water is this landscape using per cycle per day, per month, per year? And is that the right amount of water? You know, those 10, 000 foot view, uh, lenses that we, we spend less time focusing on the big picture and we spend more time focusing on the details. And I wonder. What would happen if we did it the other way around? Sometimes to, to see what you can't see you have to change the place that you're standing. You have to stand somewhere else and look back or take another perspective and that might be, as I, as I talk here, that might be the lead into What I, uh, wanted to share, which was kind of about, you know, our own biases or, or, or our own cognitive biases and our own blind spots. And this could be one of them, that we focus on the details, we focus on not mixing sprays and rotors and the fundamentals and the infiltration rate and the precipitation rate. And all of those details because we're not focusing on the big picture and maybe that is a potential blind spot. So my question would be, is it a blind spot? Where are your blind spots? How do you know if you have a blind spot? And I heard this quote earlier in the week. And you guys know that I like to write down the quotes that I hear and share them with you. So the quote went something like this. We believe that what we see. is all there is. I really like that. We believe that what we see is all there is. And that's why oftentimes we almost want to convince other people that what we believe is true because that's all that we see. And the analogy that, uh, I don't remember who said this. I just wrote it down, but I didn't, I can't remember actually where I heard it, but the analogy was You're on a train, and you're holding a ball. You're on a train, you're holding a ball, the train is going 60 miles an hour, how fast is the ball moving? I'll let you think about that. You're on a train, you're holding a ball, you're going 60 miles an hour, how fast is the ball moving? And I love this because your first thought is, well, the ball... Or maybe your thought is the ball's not moving. I'm, I'm on the train. I'm holding the ball. The ball's not moving. But, but what I didn't give you, what I didn't give you was to think about from whose perspective am I asking? Am I asking you on the train how fast the ball is moving or am I asking someone else outside the train how fast the ball is moving? Because depending on who you ask, you will get two different answers. If you ask the person on the train, they'll tell you the ball's not moving. If you ask the person outside the train how fast the ball is moving, they'll say the ball went past at 60 miles an hour. So, one question can have two different, completely different answers, yet both are 100 percent correct. It just depends on who you ask. So I think that it, we could get caught up in, in a similar pattern in our industry when someone asks the question, how do you reduce water usage? Well, we're probably all going to have the same answers, but the answers could vary depending on who you're asking and what their level of knowledge is, and how they want, what their plan of attack would be to reduce the water usage. Again, I don't think that there's any one particular way or one particular answer. There's only many answers and there may be a couple more questions that you want to ask before you can answer that question more accurately. So, yeah, coming back to the, to the water conference. That's how I felt a bit. I was able to change my perspective, go from inside the train to outside the train or go from inside the irrigation water industry to step out of the industry and step in to the water technology through a different lens, through this industrial. Uh, industrial water technology lens. And come to find out, there's a lot of similarities. It's water. Water is used. Water is wasted. And there is technology both controlling the water, monitoring the water, and managing the water. And, like I said, I think the closest similarity is that both industries, when you're in the industry deep, you focus on the details. You focus on... The small, the small aspects and you lose a little bit of perspective on the bigger, on the bigger picture. And because I'm not in the industrial water space and I don't know how to treat the water like all these guys in the show and gals in the show know and they know their industry inside and out. My observation was that's where they focus. And when I asked people. Who manages, who decides how much water goes into the building for, let's say the cooling tower and how much goes out and is that the right amount? A majority of the response was that that wasn't really managed or tracked. So I think we should probably reflect back and ask ourselves those same questions. How many gallons should this site? Should this landscape be using? Start with the big picture. How much water goes into the landscape? How much water goes out of the landscape? Can't really measure how much goes out of the landscape, but how much goes in and is that the right amount? Start there, then, then go down. into the details to figure out how to make that, how to make that happen, how to apply that right amount of water just simply based on gallons per square foot per day. Gallons per square foot per day, per cycle, per month, per year. What is your gallons per square foot and how do you set up the control system to apply that? Right amount of gallons per square foot and how do you monitor it to make sure you're still applying the gallons the correct gallons per square foot, so Bunch of things here today to share with you, but I just wanted to kind of give you my thoughts on the association of water Technology and just that that quote here that we believe that what we see is all there is That's such a good one. We believe that all We believe that what we see is all there is, so the next time you're, you're stuck, the next time you're not seeing something, get off the train and then see how fast the ball is moving. Otherwise, the ball's not going to be moving. All right, I think that's what I have here today, guys. Thanks for, thanks for tuning in. Appreciate you listening to, uh, the last couple weeks of my solo episodes and... I do have, there's a whole bunch of new content that I am preparing that could possibly take this podcast in a slightly, uh, different direction, still water, but, uh, perhaps in a slightly different direction, and I'm kind of putting the framework for that together with a possible, uh, December, I shouldn't say launch, not really a launch, but, um, Perhaps a December pivot. Not, not quite sure yet. Still getting my thoughts together, but I think overall I'd really like to start talking more about water in its entirety with maybe a slightly less focus on the ins and outs of irrigation specifically. So. Anyway, that's kind of, uh, what's going on in my head. Thanks again for listening. Appreciate you guys. Remember to subscribe to this podcast, podcast, podcast. That would be an interesting app. Podcast. Do you have the podcast app? How to turn your podcast into cash? Remember to subscribe and please share this with a friend, someone that you know, who may enjoy the ins and outs of irrigation technology, as well as episodes seeded in with what's going on in Andy's mind. So again, thank you so much. Have a great weekend. Catch you on the next episode.

Welcome back to the sprinkler nerd show, I'm your host, Andy Humphrey, this is episode #138, and my goal for this episode to share a reminder with you.   By now you know that I'm a technology evangelist - and by that - what I mean is that I believe technology will improve the human experience, and that technology is merely a tool - A tool for the human - but not to replace the human.   There often appears to be a polarization as it relates to technology, and especially, new technology. There are those who embrace it, use it, and experience the benefits from it - whatever those benefits happen to be. And there are those who avoid it, oppose it, are afraid of it, or tend to right it off as not necessary.   There is no right or wrong to either of these view points, everyone is entitled to their own thought, beliefs, and experiences. I just find this interesting. Likely there is some sort of psychology behind this, but I;ll save that for another episode to allow myself to research that hypothesis further.   But today, I wanted to share a quote with you, that resonated with me this week, and depending on how you view technology might hit home, or you might argue against it, or maybe if you are a technology avoidant (which you are likely not if you choose to listen to this show), perhaps this quote will offer some positive encouragement for the future of the human & technology convergence.   I will play the actual quote for you, but first I'd like to summarize it for you in my own words.   It goes like this: "People say that Technology will displace people, when in fact, it is people who use technology that will replace people who do not use technology"   That is essentially the gist of the quote and the reason I really like this is becasue this is exactly what is happening in our industry.   I often say that A smart controller does not save water, someone who knows how to use a smart controller can save water"   There is a difference. The tech is just the tool. The human who uses the tool is the one who has the upper hand.   Make sense?   So going back to the quote - technology alone will not displace people, but people who use the technology will replace people who do not use the technology.

Welcome back to another episode of the Sprinkler Nerd Show. I'm your host, Andy Humphrey, coming to you from the 45th parallel, the 45th parallel. That might make you wonder what parallel you are on. What is your parallel? It's not typically something that we think about unless we're talking about the seasons or the amount of sunlight. We kind of just take for granted where we live, but not necessarily in reference to a parallel. I think we all know what the equator is. Right? Zero. So 45 would be halfway to the North Pole. I'm on, I should say 45th parallel north. I didn't clear, I need to clarify that. 45th parallel north, which runs directly across West Grand Traverse Bay in Traverse City, Michigan. And today I'm taking my sailboat, which is a 35 foot sloop. It's 1961 Allberg 35 hull number two that was gifted to me by some friends in the. Awesome story that I almost want to tell you right now because I'm on her, but let's save that maybe for another time because it's not super relevant. But what is relevant is I'm on right now, I think the second largest body of freshwater. I should fact check that because this is Lake Michigan. And I believe Lake Superior is the largest of the Great Lakes in terms of total volume and then Lake Michigan. So this must be the second largest body of water. And there's all kinds. Here's a fun facts about the Great Lakes, most of which we should probably know because of the industry that we're in and actually we should just likely know as American citizens because this water is in the United States, uh, although it touches Canada, no, that's not true. Lake Michigan does not touch Canada. It touches the upper peninsula of Michigan. Lake Superior touches Canada and then the other Eastern Great Lakes touch Canada. Anyway, I'm on Lake Michigan. I'm returning my boat to dry dock, which is about a four and a half hour power and this week got a little ahead of, got a little ahead of me and I didn't record an episode and I'm hoping that when I get to port here in another hour, I can sit down and see if any of this recording actually came out. I'm, I've got this newer microphone, it's handheld cause the last time I recorded an episode with the wireless lavaliers, it didn't come out so well. I'm looking here at my iPhone and at the, you know, sort of. The, I don't have the words for it, but the, the sound waves, yeah, the sound waves. And I can clearly see my voice and I don't know how much of it's being filtered out with the noise. You can maybe hear the sound of my atomic four engine purring away original engine, which is freaking crazy that an engine from 1961 still works from what I understand. Atomic fours are, you can't kill them as long as you maintain them, you can't kill them. And they're heavily used in tractors. Some of you guys listening are familiar with engines and mechanics. I'm not and owning this boat, I've become more and more familiar, particularly this year on how carburetors work because I don't ever, most of us don't have to mess with carburetors on our vehicles unless you have an antique vehicle and such. So I had a couple issues this year with float sticking and fuel filling the basin, the bottom of the carburetor and it's spilling out. And then there's a vacuum tube that on this model sucks it out, returns it to the top of the engine. So, yeah, became a little bit of a, I guess a novice expert, even though those words are opposites. I'm a beginner at engine repair. So anyway, there's a lot to think about when I'm out here for a couple hours on Lake Michigan because the water is fresh and there are places, many places in the United States and the world where there's no water, yet I look out here and it's hundreds of feet deep fresh water. And here in Traverse City, we have two bays, West Bay. East Bay. And there's a 20 mile long peninsula. That's a couple of miles wide and on East Bay, not far from my house, it gets almost 600 feet deep, which is pretty incredible of fresh water. And, uh, you know, it's just fascinating that living around here, people take water for granted because it's right here and there's so much of it. Yet the population is in very dense around here. So I wonder what, I wonder what the world might look like in 50 years. And in 500. 100 years, will we continue to build where there's no water, or will these areas become more populated and what kind of conversations will we be having as a society as it as it relates to that? Will we allow development to take place, such as here in northern Michigan, where there's a lot of water? What, what kind of conversations will we have, and will this land become extremely valuable because of its water resource, and will the arid deserts be devalued over time? Will water play into the future value of property? Not because of the mineral, the water rights on the property, but because of access to it and people wanting to build, uh, build here and grow these communities. So, anyway, as I sit here on Lake Michigan, solo, on my boat, I have the auto pilot running. And you guys would laugh if you saw my autopilot because this boat has a tiller, which is super fun when you're sailing. because you get a really good feel. But when you let go of the tiller, the boat literally turns immediately. It does not drive straight because of the prop wash that comes off the prop uh, against the rudder. It just turns immediately. So I've got the tiller tied off to a cleat on the port side with some tension and it steers a straight line and if I need to deviate a little bit, all I have to do is slide the line tied to the tiller up a couple... Millimeters or down a couple millimeters to get back on track or change course. Uh huh What else am I gonna share with you here? Solo on the mic. I think, uh, I was talking too much. I let my cigar go out. Yes, I have a cigar. 'cause smoke it if smoke one if you have one. And I, because I had engine trouble earlier this year, I wasn't sure if I was even gonna make it up to Northport, but now I North port's in sight, so I'm going to make it so I figured I would. Light up a cigar and relax and celebrate making it to Northport as well as celebrate cleaning some data. We put some sensor devices on a new client's property and all of the data that came back, we were able to match it up and we have a clean, a clean set of, of water use data that we're providing for a client and that feels really good also. And I hope that wherever you are on this, this weekend in September that you're happy, you're healthy. You can celebrate life. You can celebrate the industry that we are in and the position that we have having a hand in our water resource and perhaps maybe think about it that way. You have a hand in the water resource. It's not just, you know, growing plants, although that's what we are doing. It's using the right amount of water and water is a precious resource and there are many individuals in the world that don't have any water to even drink. So remember, you're in the water. You're technically in the water resource business and feel proud of it. Learn as much as you can about it. Keep an open mind about it. Lots of ways to accomplish all kinds of things. And you know, all sprinklers are created equal, right? It's the, it's the user of the device that holds the power, not this sprinkler or that sprinkler or this controller or that controller. It's you, you, the installer, you, the maintainer, you, the designer, you guys are the ones. So yeah. What else, what else is going on in the world? Of water. Let's see, I did learn this week that there are two states that do not, that all the water in the state runs off. And I don't think I'm going to give you the answer. I'm just going to leave that there. If you're curious, you could probably Google it. There are two United States that any, that all the water that lands from the sky leaves the state. Think about that. Literally leaves the state. And of course I'm not counting, you know, there are ponds and, and um, you know, bodies of water. But generally speaking, any water that lands in the state exits the state. That was just an interesting, I guess an interesting fact I learned this week that you can, you can do some bar trivia next time you're alone and you tell somebody what you do, ask them that question. I won't give you the answer. You can go figure it out. Yeah, so, appreciate you guys listening. And, um, yeah, this is, I gotta get this podcast in because I'm sticking to my everyday fri I it really doesn't matter. I guess it doesn't really matter what I'm doing, or what I have time for. It's up to me to make the time, and up to me to make some content. And, God, I would just love to host a, some kind of an event up here on Lake Michigan. Because it's just such a great place to, it's just such a great lens to look at what we do through. And maybe that's the way to describe, all of us have different lenses. If you live in Miami, you have a lens on what we do, and what this industry is. Through the lens of Miami, if you live in Seattle, you are going to have a lens on this industry and what we do through the lens of Seattle. Same thing goes for San Diego, San Antonio, Boston, New Orleans, St. Louis, Minneapolis. We all have a lens on what we do from the position at which we sit and where we're located and what we've learned. And I can tell you that sitting on one of the largest bodies of freshwater in the world is such an Perspective really, really makes you think, uh, let's see. Are there any exciting announcements out there that I can share? Um, Hmm. Hmm. I don't think there is this time. Yeah. I would just say, try something new next week, install a new product you've never used before. See what happens and make that a, make that a general practice in what you do. Always try new things, experiment what you think works, embrace. And what doesn't work, leave to be and maybe try it another time later. So that's all I got guys. I can see North Port Marina in sight. I'm not too far away. I appreciate you guys listening to the mind of Andy today. Thank you so much. We'll catch you on the next episode. I'm out. Bye bye.

500 Million Gallons at Hickam AFB In this episode, Andy has a discussion with Paul Bassett, in the car, driving to the Hickam AFB in Honolulu Hawaii.  Learn more about ENVOCORE   === Andy: Welcome back to a very special edition of the Sprinkler Nerd Show. I'm your host, Andy Humphrey, joined by the one and only the magnificent Paul Bassett live, well not live, as close to live as we can get from the island of Oahu, Honolulu, on the way to, where are we going today, Paul?  Paul: We're going to the Hickam Air Force Base, where we're saving a bunch of water by retrofitting out some old, antiquated irrigation systems. Andy: And I think we should, you should give a little background on the Hickam project and why. Why you're here and then we can see if we have enough time to discuss why why I'm here with you But give us some background on the Hickam  Paul: project Well, we were lucky to be fortunate to be selected to help the Air Force Base and our client Amoresco save energy and water They're using based on our analysis initially in this particular project over half a billion gallons of water If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential, commercial, or municipal properties, and you want to use technology to improve your business, to get a leg up on your competition, even if you're an old school irrigator from the days of hydraulic  Andy: systems, this show is for you. Paul: Um, specifically on the irrigation system, we analyzed them consuming about 300, 350 million gallons annually to virtually apply water to the grass around the common areas and the housing  Andy: units. Is that just outdoor water use or is that indoor and  Paul: outdoor? Well, the half a billion would have been total. So 350 million approximately annually on the landscape and 150 million. Uh, on the interior homes and  Andy: businesses and facilities. Wow. So Envacore though is headquarters in Maryland. How does a company headquarters in Maryland end up securing a project here in Honolulu?  Paul: Well, fortunately for us, we do work all over the country, uh, with regards to the Department of Defense. And we've been working with this particular client as long as we've been in business, 15, 20 years. So they trust, we're a trusted partner with them. So we're able to secure projects virtually all over the world with this client. And the client's Amoresco? Client on this one is Amoresco, yes, and they're, they're an energy service company. So what we do is we help them, when they secure projects, develop and build energy and water conservation projects for them that, that pay for themselves and the reduction of the utility bills.  Andy: So people oftentimes hear about these projects and hear about opportunities to conserve water and do performance contracting and generate an ROI that has a payback return on the savings, but I don't think a lot of, let's say, industry, Companies and professionals have an opportunity to get involved with them. So maybe you could tell us a little bit more about, you know, about this side of the, of the industry that only a few get to participate in right now.  Paul: Well, I think luckily for us, we've found a way. to really parlay irrigation savings into performance contracting. So it's really water savings as a service. And the key to the success that we've had over the years is we deploy and integrate the newest and latest technology to be able to almost in real time watch the water consumption move through the water meters and then report on that information directly to our client. So one of the benefits that we have is that You know, we, we calculate savings based on evapotranspiration and the amount of water being applied to the landscape. But in the real world, you really need the data to prove out the savings that you promised. So in order for our company and my company to be successful, we have to prove year after year that what we calculated in the water savings is real and tangible.  Andy: Awesome. So let's go back to, in order to... potential is. Let's, let's go back to when this project first started. When was that? What year were you first involved and how do you actually start looking at a project like this for the first time?  Paul: Well, this project has been going on since 2015. Initially there's been a lot of back and forth and up and down and contract negotiations and challenges. But what we typically do is we'll get the water bill and the utility bill and we'll analyze, you know, how much either energy or water. Water is being consumed and we determine from there what either gallons per square foot or gallons per person is being consumed and we'll do a weather analysis and we'll calculate how much water should be consumed by this particular plant in this particular climate and then we look at the utility bill and we say, huh, we think this site should be using 20 gallons per square foot annually and we see it's using 30 gallons per square foot annually. And then right away at that point, we know that we have an opportunity for savings.  Andy: Okay. So you do the analysis and then at what point do you actually come on site to do some verification and to look and see if that's actually poor performance with controls, if there's leaks, if it's distribution, when do you come in and do your first analysis? Paul: Well, when we do the utility analysis initially, and then we determine the viability of the opportunity, meaning we deem that there is potential for savings by looking at all of it. Okay. data. And if the data says yes, we think there's an opportunity. Then at that point, we all agree that we're going to engage into a contract and then we're going to deploy folks to be able to come out and actually physically do the audits, run through the irrigation systems, count all the sprinklers, try to determine the flow rates, extract the schedules and controls, and then establish from that point what the actual irrigation system or plumbing system or lighting system is consuming energy and value. I'm going to the  Andy: utility bills. Okay. So your team put eyes on every sprinkler on this project several times. Yes. Wow. Okay. So let's talk about the scale of this project so that the listeners can visualize what, what this is. So maybe let's talk about, let's go top down. If you can recall some of the data in terms of how many water sources, how many controllers, how many zones and potentially how many sprinklers. Paul: Well, as I mentioned prior to the, um, Initial conversation, Andy, we initially analyzed that they were using, consuming about half a billion gallons of water through all of the piping network and infrastructure. We then got all the housing unit counts and the peoples and bodies per potties. And we had meter data for all the irrigation. And then once we deemed that, then it was time to get really boots on the ground. And then from that point, we, we really go in and identify all the controllers, all the water supplies, all the valves. We put it all on a map, um, inventory, everything at that point. And, and then we know exactly what we're going to be getting involved with at that point. Okay.  Andy: So how many is that? You know, it's one thing to hear a half a billion gallons, but let's flip that over and turn and turn that into number of controllers, number of water sources, sprinkler count. What are those numbers look like?  Paul: We were just over 200 controllers on the site that were not battery operated controllers, just standard plugin controllers. We have 135, 140, I believe water connections where the feeding those 200 and some controllers. And then it was over 30, 000 sprinklers that were within the scope  Andy: of services. Okay. And those sprinklers include pop up spray heads, three quarter inch rotors, and one inch rotors. And  Paul: some drip. Some drip. You know, not much, but some drip. We're phasing the drip out of the scopes. Okay. Well,  Andy: there's not a lot of projects opportunity. Well, maybe there are, but they 200 controller retrofit opportunity and 135 water sources. That's a massive scale. And, what I didn't realize about this base before visiting is that it's like a village. People live here. You come through the gate, we're about to, right now, show them our DBID cards. To get access to the base, but this is like kind of Entering a private HOA community that's run by the government you live here you work here Everything happens on the base and maybe because I didn't grow up in the military. This is all new to me There's probably a lot of listeners that are like, yeah. Yeah. Yeah, we know this but to me I guess I thought at first that the base was just military operations I didn't realize that people lived on the base and that all of this housing and infrastructure is managed  Paul: Yeah, I mean, again, I think for us on this particular military base, I mean, there's a bunch of soldiers that live and work on the base and they consume water. They have consume energy. They want their grass to look good. I'm just like the rest of us who live in the regular population. Sorry Andy, we were going through the gates. So  Andy: I got distracted. Yeah, we going through real time, getting our security checked out right now. Awesome. Thank you. Thank you too. And, uh, I also I should have done my homework, but I didn't realize this is a. a joint base or what a joint base even Really meant and so this is and you can tell me paul. This is the air force and the navy. Is that correct?  Paul: Yeah, the official name of the site is joint base pearl harbor hickam okay, and we're we're working on the hickam side, which is the Air Force side of the military privatized housing  Andy: because this is a very strategic location for the United States and it's security for the world here in the Pacific. So they have air and sea operations, not really land operations because there's no land here. This is all this is in the middle of the. Pacific Ocean. So we have the air, right? And the sea joint on this base.  Paul: Yeah. And ideally if, if you think about how we're working here, it's primarily to reduce the amount of energy and water that the federal government spends on this utility. So we are helping the taxpayers reduce our debt or demand on the utility spent on this base.  Andy: And at this point, uh, let's start back. What, when did you start the actual renovations?  Paul: Well, once we got the approval to move forward with the construction, we started October of 2022. So we're just about a year and 11 months in into construction, um, which we're about halfway through the project. Um, it was a two year. Construction period. So we're about halfway in and, and we're right on, right on schedule with, with the construction timeframe.  Andy: Okay. And I think, you know, let's, let's talk a little bit about, I would love to hear from you. Where, where are you, where do you start? So you did the analysis, you know what you need to change. You've got your, you know, marching orders. Where do you start  Paul: first? Well, we were dictated here by the military and the housing folks on where we wanted to start. And there's some specifics that they wanted us to focus on certain areas of the base. And as you know now, Andy, there's multiple... neighborhoods that we work in. There's five distinct neighborhoods that we worked in, so we're, we're focusing on a neighborhood at a time. We're going in and completing that specific neighborhood, getting that fully functioning, getting that up a hundred percent, and then we can start managing the water and the data. And then once we complete a given neighborhood, then we move on to the next  Andy: neighborhood. Okay, and do you start with controls and get control of the system and work down to the sprinkler, or do you start with the sprinkler and work back  Paul: up to the controls? Well, we have a couple of different crews that we have, uh, deployed on the base. We have one crew that is focused on controls, number one, then we have another crew that we have come in as going to do the flow sensor master valves install. And then the, the final crew, which is the largest of the crews are the ones that are replacing all the sprinkler heads. So ideally we, we just, depending on how the. Workflow is the first crew goes in and starts retrofitting all the controls. That way we reduce or remove all of the standard control systems and then get control with the web based remote opportunity. And that way it's easier for the managers to control the control system remotely while the guys and gals on the ground are really doing the, doing the dirty work. And  Andy: what type of controls do you have here? Did you go?  Paul: We, we, um, went with weather track, which is, you know, the. System that's been proven beneficial for our company and our clients long term. We've been deploying WeatherTrack for over 20 years.  Andy: And, uh, which model  Paul: weather track? The ET Pro 3. Okay. Um, and then because there's some complexity of the water supplies, we have multiple controllers on a single supply. We have multiple supplies on multiple controllers. So using their OptiFlow system really helps integrate and manage the water on some of these  Andy: complex systems. Okay. At this point, as of today, September 15th. How many controllers have you retrofitted and installed?  Paul: Last I looked, we're about 125. So just over halfway, the halfway point of the controls.  Andy: Okay, and are of all those 125, do they all have flow sensors and master valves?  Paul: Today they don't because we're With the complexity of the digging permits and some of the other things. I think we have about 30 to 35 of the flow sensors installed at this point. Um, and then now we just got approval recently to go ahead and start excavating and some of the other areas to start putting in the flow sensors and master valves. It's just a little more complex with digging and excavating here on a military base. There's a complexity with regards to the, the permits that are required to dig on the site. Okay, so  Andy: you've got, uh, I think you said maybe 35 flow sensors. How, who watches those or looks at those and do you have to report on those or what do you do with that  Paul: data? Yeah, we have team members that their responsibility is to go ahead and analyze the data every day, take a look at all the reporting, take a look at all of the flow. Um, and then if there's a, there's an anomaly or an alert condition and then we dispatch the folks on the ground to go ahead and analyze and determine what the problem is. Okay.  Andy: And as of today, 11 months in, what, what's been the most difficult part of the project so far?  Paul: What we've seen is the transition between our services and the existing maintenance services. Like who's responsible for what? A lot of times they just wanted to go ahead and. Push everything on to us and the communication between our team and the existing facilities maintenance team Has been the biggest challenge trying to let them understand that they're still responsible For the neighborhoods that they have been working in and we're responsible for the neighborhoods We're working in so trying to get all of the parties together to make sure we're all working as one has been the biggest challenge Okay,  Andy: so let's uh I think let's maybe not bring this to a total close, but let's move to, you know, what we've been working on this week without, you know, exact details. Uh, you know, but maybe we should just talk a little bit about the concept of these very difficult, hard to manage areas that were part of this project that fall outside the standard scope of replacing a controller. And, you know, requiring some, some different type of technology that, you know, we look forward to sharing with the listeners at some point here in the future. And this is not a, a testing ground, but this is a unique application that we're able to deploy some very innovative technology to solve particular problems that traditional industry isn't able to solve.  Paul: Yeah. Well, good, good insight, Andy. One of the things that we found on this particular facility is that there's a lot of. Medians that are going through the neighborhoods. Um, and they're running and operating on a battery timer controller. So there's no remote activation or remote monitoring. So what we're doing is we're, we're in the midst of deploying some smart valves. What is a smart valve? A smart valve has more than just one activation. So it has flow sensing and master control and pressure and soil moisture. So what we're able to do is take away that old school just running whatever that time battery controller was and being able to provide remote access into that insight and be able to actuate that valve and monitor that flow remotely. Right  Andy: valve to the cloud where there is no infrastructure. There's no wires. There's no control. We just have one valve in a median We can now take that information put it right to the cloud manage it remotely and have all  Paul: of the data And that's really what has been extremely fun and rewarding to be able to deploy Some of this new technology into a place where they're just been using traditional controls.   Andy: and when it is just a single battery operated controller that is not connected to anything it runs a schedule, right? It does that schedule every Monday, Wednesday, Friday at a particular time and that's part of the water waste issue is there was no Smarter automation just ran like a  Paul: Like a clock and that the problem with that is is because of the site so big and it's hard to manage That these things that batteries die and now that area is brown and nobody understands Why or the they never adjust the clock from the summer rotation? So it was running seven days a week and then in the winter time It's still running seven days a week because nobody really sees it So there was really a lack of insight and management of those particular devices Yeah,  Andy: and there is outside of this project, there is a really big market opportunity for this technology. And I cannot wait to, uh, share this with the world when we're ready, perhaps at the IA show. For those of you listening, if you would like to join us at the IA show, we may be ready to share a little bit more about what we've been, what we've been working on and what Paul's deployed here at Hickam. Super exciting. Paul: Well, Andy, I know we are going to wrap this up because we got another. Half a day here to finish up this project.  Andy: So, and you're going to get dirty, right? I'm going to sit here in the car and edit up this podcast, right? You're going to, you're going to get, get dirty today.  Paul: I suppose not much editing luckily for this one today, Andy. Andy: Yeah. This might be one of the podcasts that is totally in the raw, not much editing. So I hope our mics work. Paul's got a mic on, I've got a mic on again, technology, dual wireless mics, just piped into my iPhone right here. So we got to the site. We're ready to finish up our last day. Thank you guys for listening. Keep your eyes open. There are projects like this that are out there. And large or small, there's plenty of projects like this. If you keep your eyes open, you will find them. Any, uh, last words of advice, Paul, for someone looking to maybe, you know, not get out of just installing sprinklers, but expand their business into more of this conservation performance contracting? I mean,  Paul: my... Thoughts to that is just keep your eyes wide open, be willing and open to change and test and fail and then succeed after you fail. That's what I've learned. And there's a lot of times with when you're dealing with technology that it doesn't work right out of the box. It's new. It's innovative. It's testing. It's trying. So that's really what we're doing. And what I've done over my career is, um, you test and you fail and you proceed on. And eventually. You're going to get to a point where you're going to find success because  Andy: if it were easy, anyone would do it. This is the truth. Awesome. Appreciate your time. Paul. Good week with you. I thank you so much and appreciate everybody listening. Mahalo. Mahalo.  

In this episode, you will learn how to START an irrigation system based on a 3rd party device.   Example: Start irrigation when the soil temperature is 82 degrees.

In this episode, Andy shares a live recorded Demo of the IRRISketch design software and the potential that it may have to disrupt the industry. Learn more here: IRRISketch === Andy: When I see something new, I like to check it out. I like to learn about it. And I, I'm a strong believer that every irrigation system proposal should have a drawing. I just, that's what I believe. And using a lot of the design software, it's not that particularly great. Now there's some software like LandFX that is really actually fantastic, but it offers sort of a level that is a lot more, I would say, than the average irrigation or the average landscape contractor needs. It's really, in my opinion, designed more for that architect engineer because it can provide you with some really, really It's just above and beyond what the average design build contractor needs. So I had a web meeting, sort of training overview, actually not training demonstration, let's call it a demo of the Erisketch software and I'm playing, I'm going to play that for you today. We, we probably spoke for about an hour and a half and this episode's only. Maybe 35 minutes. So I did my best to cut it down, not to bore you since you can't see the screen. So you can't really see the demo, but I wanted you to hear the conversation and some of the things that we were talking about and what's really fascinating or what, what. What makes me inspired and excited about this company is where we started when we started the conversation was about iris sketch irrigation design, but when we ended this conversation, it was actually more about building a stack of software that could help you. If you're the contractor, from beginning to end, and what I mean by that is, it can help you from the design of the system, to the materialist, to the pricing, to the proposal, to the ordering of supplies. And this is something that I have been, I have been waiting for. I feel like we play in separate buckets right now, we play in the buckets of irrigation design software, we play in the [00:02:00] buckets of um, Business management software like ServiceTitan, then we play in the buckets of, of distribution. And there really isn't anything as of today that can tie things end to end. And Errorsketch does not do that today, but I, I just have this hunch that what they're building and what you'll hear in this episode is the first attempt to try to tie a lot of this together. And it really does start with you. You're the one out there meeting with the client, residential or commercial. You're the one out there designing the system, determining what the materials are going to be. And then you're the one that has to place the order, install the material, and then deliver that customer with the final project. And so what, what you'll hear today is Iris sketch sort of combining all of these things together in a potentially very disruptive way, which is why I played that clip in the beginning, because I think our industry needs more disruption. If you look at the consumer goods industry, like Instacart. Instacart is filing for their IPO right now at the time of this recording, and it's disrupting the, the grocery business. There is a good chance that era, uh, not era sketch. Instacart is driving down the price of the goods and they're going to roll an advertising platform on top and offer upsells, offer brand manufacturers, a direct channel to the consumer through their software layered. Uh, layered on top of the grocery store. And I think that that could happen right here in our industry. So a couple of pointers, a couple of quick, um, want to see this a little bit so that you do listen. And if it, if it by any means starts to bore you, just hit that 30 second skip ahead because there is a lot of good, interesting meat in here. And this was not recorded as a podcast. So I should preface that this was recorded. I just recorded my demo. And then I asked for their permission to use some of it on today's episode. So I [00:04:00] want to have these guys back to have a real sort of more legitimate actual podcast discussion because this was just sort of a behind the scenes look at the demonstration. So a couple, a couple things you're going to learn today. You're going to learn how Erisketch, their main goal is quick and easy. They want to provide design software that is quick, easy. Of course it has to be accurate. But what I noticed the most, it was actually a beautiful presentation and a lot of irrigation design software that's out there. The goal of the software isn't to be beautiful. And the goal of the software is not, not necessarily to be quick or easy. It's mostly to be accurate. But I'm a strong believer that you got to sell the project. You can kind of figure out some of the details later. So I really liked the idea of having to be quick, easy, and a beautiful presentation so that you can use it to sell. Then they have an integration with Mosher. So I went ahead just this morning, ordered myself a Mosher. On the stick, because I want to start playing with this. I want to use Mosier to do a full site, take off, load it into the era sketch software and learn how to design with it. And then you're going to learn how you can. Potentially use it to build your bill of materials. So you can load in your own pricing libraries, your own parts lists, and you can make changes on the fly. So let's say you design it one way, the customer wants some changes. When you change it live in Erisketch, it is going to automatically update that bill of material and potentially that proposal. In real time, you don't have to do all those, those three steps separately. You can add five heads. You can move material right on the drawing with the customer if you would like to, and it will update the rest of it for you. So I just think that there's, man, there's just so much good [00:06:00] opportunity with this, with this software. I can't wait to try it out. I haven't used it myself. So please don't necessarily consider this to be any kind of an endorsement. I'm just excited about. The possibility. I'm excited about what these guys, how these guys think, how they are thinking longterm and what it could bring to what it could bring to the industry as far as efficiency value innovation. And when those three things come in, there's going to be some people that their cheese gets moved. And if that's you, that's okay. You got it. Everybody's cheese is often always moving and you got to be looking in new places for new opportunities. So I guess, I guess that's all I have for this intro. Let's, uh, let's just jump right in and roll the episode with my conversation with the founders of Eerie Sketch and Eerie Cellar. Theo: Uh, as you mentioned that I introduce, invite also my colleague, my partner, Philip, he's the, uh, inventor of Erie sketch, the design software. And I think, uh, the right conversation should only. With both  Andy: of us sure together. Yeah. Thank  Philiph: you. Yeah. Okay, how to proceed? I want  Theo: I want Philip maybe to explain what's the idea? For Iris sketch for our program. So he's the inventor. I only came up with him two years after the first launch of every sketch and Yes,  Philiph: Philip. Let's go. Yeah, so let's start with the proper pronunciation. It's Erie sketch. I am I think that it's not properly, uh, trans, uh, transposed to English. Yes,  Andy: it's. Oh, no, it's good. Yeah. You're a sketch. I get it. Absolutely.  Philiph: Okay. So it's about irrigation and sketch. It means that, uh, you make a sketch of irrigation design without any effort and, uh, you can start, [00:08:00] uh, as fast as you can with, uh, Making a proposal to the customer that started when I started doing irrigation. Actually, I'm from the ground. Uh, I was mounting the systems and I understood that there is a big problem with the projects and making them is takes a lot of time from my life and from my personal life. And, uh, I Couldn't find any, uh, good, uh, software for this. So I, uh, searched the rain card, tested it, but it was too complicated for me. And, uh, I thought that, uh, with my knowledge of basics of web development and, um, so on, I can, uh, make for me, for myself, the proper. tool that will be fast and easy and, you know, in the cloud. So that was my, uh, um, I wanted it very much, so it will be available through all devices and, uh, everything will be stored there. So, uh, that's why I started with this. It was three or four years ago already. Uh, and the idea is to make it fast so, uh, I can show you, I can show my screen and what it can do. So, yeah. That would be  Andy: great. Yeah. Everything. Wow. So what were you doing? You said you were doing irrigation before you started this. Um, I  Philiph: was working from 2012 at irrigation and, uh, it's like six or five or six years. I, I was in the field, um, and in the winter we had no occupation, so I tested out my skills and the development. So, yeah, no, I  Andy: think it's really important because I shouldn't say, I don't know the number, but I would say most contractors don't deliver the homeowner a, or the client, commercial or residential, a drawing. You know, some places they have to because it's mandatory. Other places they may add another fee or maybe it was done by a designer, but just for like the average home. You know, they might sketch [00:10:00] something on a piece of paper perhaps and leave it with the client, but there's nothing that's a true kind of record drawing. And, um, you know, a brand new system doesn't really matter. But then as time goes on and somebody wants to make some modifications or something's not working, that's when having a drawing. Really helps  Philiph: the maintenance and support for the project. Yeah, it's crucial to have something where our pipes laid at least. So, uh, that was also my idea because I'm, uh, was making, yeah, 50% on my knee with the paper and, uh, I said, I tried to deliver the customer, uh, belief that I can do it, uh, in a good way. So, and, uh, I thought that. So this will be really professional if I can do it fast and with some present, uh, presentation that is good looking, uh, like an output from the ear sketch now. So, uh, then you start, uh, the basic drawing when you create new projects. So you can, uh, measure the field or you can use the new tool, the Mosher, uh, that is used, um, Oh,  Andy: in U. S. I know. Yeah. Yeah. I've seen that. You can actually tell me, tell me how that works.  Philiph: Uh, that works very simple. You have your Mosher measurements, and when you start drawing a new polygon, you can import, I don't know where I have, uh, some Mosher. Yeah.  Andy: Okay. So you use your Mosher, and you get your exported file, and then you can import it into here? Yeah, definitely. Ah,  Philiph: exactly. So, uh, for example, this is a measurement from the Mosher. Uh, ported to the Iriscage, uh, drawing with a one to one scale. So, uh, when you measure, uh, measure this, you can export as CSV file and there is all data and you just need to start drawing a polygon and  Andy: say, yeah. So now you just gave me a reason to go buy the Mosier. I'm going to buy the Mosier. I'm going to test this out and make it work because I think that combining those together. That is, what a great  Philiph: [00:12:00] idea. Yes, that's really, uh, making, improving the speed, uh, of the delivery. Oh, maybe it's  Theo: always, uh, possibility, possible to, to add some underlayers. So we can add  Philiph: photos of  Andy: drawings. Okay, cool. I was going to ask you that. Could I screen capture something out of Google Earth, maybe? And then just put it in here and then take the Mosier and put it on there.  Philiph: Yeah, actually, I don't know some, uh, I don't have some, uh, images here on the computer, but, uh, you can, uh, input anything that is in raster or in PDF file. So it will be, uh, in the Erie sketch. Also you can, uh, for example, export from, uh, AutoCAD or more, uh, sustainable software, more,  Andy: more big. And I love the trees because typically an irrigation drawing is very flat. It is, you know, an engineered file. There's no pizzazz, there's no like sexiness to it. It doesn't sell, but this is giving you the ability to, you know, add some sales appeal to the drawing. Yes.  Philiph: Yes. That was made especially for Iris Cage by the, uh, the artist. So he will, he's drawing, uh, actually the nature and I asked him to make some stuff like this so you can then make some, for example, the flowers. I'm not so big  Andy: designer. Hey, it's all good. Even just dropping a couple specimen trees around the property could make it, could enhance the drawing, you know? Yeah,  Philiph: definitely. Yeah. So it can be curved as you want. So you can, um. Use it as a simple sketch tool for a landscape also to deliver the concept of the garden, for example, uh, it's why not when you switch to irrigation tab, everything is more, uh, a pack. Yeah. And, uh, uh, so you can now, uh, focus on your irrigation. You set up your, uh, water source, you set up your. Uh, manifolds or [00:14:00] you don't start with the manifolds, of course, you now, uh, need to understand which nozzle you need to draw. Yeah. There is a wide range of the nozzles. If  Andy: you could, maybe we just, um, remove those layers, you know, start with that polygon and then let's just, you know, let me just give you, could I just give you some parameters? Like here's how many gallons a minute we have, uh, here's what our pressure is. And then we can kind of go from there. Uh,  Philiph: no, actually, there is the, uh, the other, uh, way of thinking for us. So you'd first you need to cover this area at any, uh, you know, with your, uh, with your, uh, sprinklers. So you need to cover to deliver the precipitation. And, uh, by knowing the precipitation, uh, by knowing the amount of flow, uh, then you make zoning, uh, uh, based on your, um, pump, you know, your pump, or for example, the wood designer, uh, knows every time what is the water source, uh, so he can calculate it in, uh, in mind how much of the water flow he. He will have for one, uh, zone, yes, for one, uh, great zone. So when he starts to make in the, uh, drawing the nozzles, we, uh, we focus mostly on the covering area with the nozzles. It's very handy tool here that automatically fits, uh, your, uh,  Andy: Now, the nozzle though is subject to the pressure. So how are you getting a coverage if you don't necessarily know your pressure? Philiph: Uh, the, uh, currently when you start drawing the standard pressure is applied. So it's, uh, for example, for MP rotator, it's 45 PCI. Yeah. So, uh, and then of course, uh, when you realize that, um, we have. Flow, for example, uh, 87, uh, gallons per hour, and it's not enough for [00:16:00] us. Uh, our pump won't, uh,  Andy: Can we switch that? Cause in the U S we don't think in gallons per hour, it's gallons per minute, gallons  Philiph: per minute. Okay. Just a second. Because we also don't think even in gallons, that's just my attempt  Andy: here. Like an emitter is gallons per hour on micro, but otherwise it's yeah. Gallons per  Philiph: minute. So, yeah, we have the, for example, 1. 5 gallons per minute. Let's  Andy: go ahead and put the other ones in there. You know, let's fill that in.  Philiph: Let's do it. So you select the type of nozzle, not actually the, you can select the proper nozzle that you know, but I have also auto drawing system that you can choose. Uh, in, uh, in a whole range of that class of nozzles. So for example, MP Rotator provides you with MP3 5000, uh, so it's very easy to draw the nozzles with this tool. You can, you  Andy: need to try it on your own. And it's, um, how is it determining the distance? And the spacing, or you?  Philiph: First, you start with placing the nozzle, then you set the needed radius that you can see on the drawing. And when you click, Then, uh, by the, uh, based on the angle you said, and based on availability of nozzles, you can see that, uh, the proper nozzle is chosen. Okay. So that's how it works. Okay. Okay. Now you can see the whole, uh, consumption and it's five gallon per minute. So it's a tool that is meant for designers. For advanced designers, not for like customers who want to design their garden irrigation or something. So they should know how it will behave on which pressure it will work with this, with this consumption. And, uh, When you start to make zoning for, uh, for example, [00:18:00] if our pump can do, uh, needed pressure only for two gallons per minute, we need, we know that we need at least three zones here. Uh, yeah, two zones. Yeah,  Andy: let's just say we want to do two zones for this instance. For example,  Philiph: yeah, we, we're making two zones and we see how to properly cut, uh, uh, the, into two pieces of this. So for example, we have. Almost five, uh, gallon per minute. Uh, no, I didn't select 5. 15. And when you start to take off one side, you can see it's decreasing up to three. And if we remove also this, it will have a 2. 5. So this will be definitely one zone, this line and the center. So, and then you just, uh, can draw the pipe. And then if we know the, uh, the source of water will be here, the next pipe would of course go. Something from here. Maybe in this direction and to offload that one side, maybe it will go like this. So, uh, when you have your, uh, piping, you set up the manifold, the better place, I think near the source or somewhere near, so now you're attached to the manifold. You can do it in many ways, but I think the schematic way is better because you don't care. You understand where you will dig also.  Andy: Yeah. And it sounds like the idea for this is a quick sketch. That's a great presentation. That also shows the crew, which sprinklers are going together on the same zone, where approximately the pipes are going, but it's not meant to give you. Like all the exact materials and the exact pipe and the friction loss from this point to that point and all of that. It's a, it's a quick sketch, which is actually really helpful because most of the like engineered software out there, although it can be easy to use, there's a lot [00:20:00] more involved, so it doesn't become quick and easy. You may get potentially better engineering results. But it's not quick and easy for this purpose.  Philiph: Definitely. Yes. It, uh, will automate something, but not everything that, uh, that we want, but we are moving into this direction. Maybe the one day we have more, uh, You know, past and more precise, uh, system, but, uh, currently it works like this  Andy: and you should But this is actually okay. I mean, really you could take this and generate a pretty accurate, um, not full materialist, but bid based on some other input. So somebody wanted to take this and then generate a price quote. You know, this would be enough, I think, to get that started.  Theo: Yes, we are able, we are able to create a complete, uh, material list out of these, and we are now in a, uh, an area for private people, for private lawn, for private yards. Philiph: Residential, yeah,  Theo: residential area. And the friction losses during the pipe, it's not so necessary in the smaller cases of gardens. If you are going on golf courses, friction losses are definitely important, but on small private yards, it's not so not so important.  Andy: And it just depends because it can be if somebody uses the wrong size pipe, right? If they use three quarter inch pipe everywhere and they don't realize what the friction loss is. And because a lot of homes in the U S don't all. could have low pressure to start. So somebody has low pressure to start and they don't want to purchase a pump, then they need to carefully consider pipe size because they're trying to, you know, conserve pressure, I guess. Philiph: I will show you this a little bit later, but what I want to show you now is the, how we calculate the pipe diameter. So, uh, here is now Get some information about the diameter the direction of the flow and velocity of the of your flow so for [00:22:00] example It calculated that we need These diameters of pipe and this will be the speed inside and this will be the flow. Andy: Okay. So it says four inch, then we need to go to two inch, three inch, two inch, an inch and a half. Yeah. If you want. Yes. Or, or you could just stay at two inch cause a bigger pipe is fine. You don't have to go down, but sometimes, sometimes contractors don't downsize cause then they need a whole bunch of other fittings. So they'll just use whatever the largest pipe is all the way to the end, even though it costs more money, it's just easier.  Philiph: Now we have, uh, the basic system set up here. So let's continue with, uh, the basic, uh, controller with the wiring. You of course, making the wiring, uh, here in the Erisk Edge. So it, Yeah,  Andy: wiring is not something that's typically included on an irrigation drawing. Yeah.  Philiph: Um, on a drawing, you can, uh, save everything you need because this is like design, uh, step. And when, uh, then you finish with this. For example, we've made a basic design, then we switch to layouts. Layouts will hold as many, uh,  Andy: Oh, layout is like your, your, uh, planned, uh, page.  Philiph: Yes, like, uh, viewports of your, uh, draw. So you can... Uh, choose what you want to show on viewport, uh, Will that put a scale  Andy: in there? Um, yes.  Philiph: Okay. Yeah. The scale, of course, we can set, uh, for example, uh, one inch or it's one foot or, uh, Yeah, like one inch in 10, five. Let it be five for our scale. It will be good. Okay. And then you choose your, uh, sizes of everything of texts. And, uh, you say,  Andy: Gosh, I'm really thinking that, um, if you could, first of all, this is fantastic for the purpose of quick and easy presentation, you know, a drawing, it's good enough for the guys to know what they're going to [00:24:00] do and for the client to know what they're going to get. Uh, if there was a way to layer this on top of Google Earth or bring it in where you could just type in the address of the client. Do this remotely. You don't even need to visit the site. You could have a couple conditions and you could probably sell the system without visiting the site. At, at the end  Theo: you could, yes. Um, depends on the quality of the mapping service, of course, uh, Google, Google maps. It's in Germany. It's not so nice. So we have, it depends on  Andy: the tree cover and stuff. And again, this is like, you could say, Hey, here's what it could. Here's what it looks like it's going to be. Here's a couple unknowns, you know, Hey, we don't know if you have an extra flower bed. So you could ask a few questions to help clarify at least get it in the ballpark. And you could probably double the amount of quotes that a contractor could put out there if they don't have to travel to each site to wow the customer, get them to buy in. And then you have a. kickoff meeting with the client, go over it, see how close it is, then find out if there's anything that might be missing and how that might change the scope, if at all.  Theo: Definitely. You can work in this way. Yeah. For a first quote, you can do it in exactly this way. At the end, we also implement a service that the homeowner can prepare the planning for yourself. So you have the, we have the ErieSketch design studio. That's a smaller version of the ErieSketch professional tool that homeowners can upload their own satellite photo or their own sketch or their own drawing. And Uh, send it to you to, uh, asking for, for, for, or for, for  Philiph: irrigation. Yeah. You create the design, uh, link that anyone can access even without having some, uh, Eurosketch account. And, uh, this link. We'll open the Erisk edge, uh, with another tabs. It [00:26:00] will only be the drawer where you place your loan, your irrigated zone, not irrigated zone, whereas your controller will be located sensor, location of water source. And then you. Uh, make a quick survey with a project name, with your bucket test, for example, or with your climate conditions, or you cannot. And you can  Andy: even say like, upload a picture of your water source. I want to see the pipe where it comes in, in your basement. You need to upload that picture, right? I want so that it's like you're being there and people with their phone can just snap a picture.  Philiph: That's fair. Yeah. Well, but it's in development  Andy: now. Yeah. Well, I'm just saying I can make my own form, you know, that I could get the project information from clients. That's great.  Philiph: Yes. That's, uh, you, you inspiring us to speed up the development of this feature. Yeah.  Andy: So yeah. Now, uh, would this be, so it's interesting too, is because it's web based, it means there's a lot you can do with it or cloud with, is this something that, um, like, could I embed this? I guess I could just do like, um, A window, like a frame, iframe. Could I embed this in my website? So customers coming to sprinkler supply store could design their own system and not even necessarily, well, maybe they would know it's Errorsketch, but just beyond all on my domain.  Philiph: No, we, we are not restricting from this. So you can embed these in, uh, iframe of course on your website. So that's not a problem. You just provide this link and it's, uh, embeddable. You don't need to do anything but just type a code that's iframe and it will open.  Andy: So anyone could come to Sprinkler Supply Store and design their own system. Why  Philiph: not? That's great. And, uh, you create as many links as you want and, uh, for example, track there, uh, from the other, uh, places of your website or from other platforms, uh, that you need. So, for example, you place it on Instagram, this link, or in your, on your website within, within an iframe and, uh, you [00:28:00] can, uh, Uh, you, then you get the requests that's on up to you, up to the contractor who's using this design. Yeah.  Andy: So you've got rotors and sprays and different nozzles. How does this software handle drip irrigation?  Philiph: Uh, drip irrigation is all, uh, also handed, handled, and, uh, you can choose between the 16 and 17 millimeter drip. Uh, you have, uh, every, uh, drip line we had on the market, but not maybe everything, but from main, uh, uh. Andy: And sometimes it really, you know, it doesn't even need the brand because if somebody knows they're going to use a 0. 6 by 18 inch spacing. You know, it doesn't matter what the brand is because it's 0. 6 by 18. The math is the same regardless of the brand.  Philiph: So, uh, we, we also have the feature with, uh, to cover some drip area dripped. Uh, for example, you check the, your preferred, uh, drip line here, and then you draw up something, some area, some perimeter. And before you finish, you can, uh, set the step of the, of your, uh, future, future. Lines. And the angle? And then when you finish, uh, your drip line will be, uh, created and you can see the water flow. So it's 3. 5 GPM, the length, total length of the pipes. Uh, and then you connect it to the water source with the same type, but with a special drip start, uh, drip start, uh, node. It's it can contain anything you want, like the tap, the,  Andy: yeah, I just think, uh, for And for contractors that are. Involved in the sales process, this is a fantastic tool. I mean, talk about a differentiator. No, no one's using it yet. Clients, they may not expect this, but they want a higher level of [00:30:00] technology to be used in the sales process. They don't want a back of the napkin sketch on a carbon copy quote form. You know, this is, this is amazing. And you could produce this in, you know, less than one hour. Philiph: Yes, we are. We produce in this online. So, uh, also you can. Create some sprinkler, uh, coloring and To show the zones where the zones are belonging, the drip line, everything, some information about this, so length and flow, precipitation, what is on the zone, so, uh, the covered area and so on. So you, you have your, even you can calculate the timing of the controller. Uh, because you have all the information needed,  Andy: uh, Oh, I see like a runtime to produce one inch of  Philiph: water. Yeah. Based on the water demand, based on the infiltration rate of the soil, you can set it up in the special windows.  Andy: So you also have a scheduling engine then it sounds like,  Philiph: yes, that's a calculated. Yeah. By, uh, so it gives out your time per run and daily consumption for the, for all your cycles  Andy: and runs. Wow. Yeah. Yeah. This is really what, um, This is really what our industry needs because we're still doing it more or less the way it's been done for the last 20 or 30 years, basically.  Philiph: Same, same in Europe and  Theo: the same in Europe. So most of the, uh, contractors don't plan by itself. They leave planning for big companies, which also provide parts and  Andy: they go to their distributor. And then they say, I need this. And then, and then not only does the contractor have to make multiple visits to the site, right? One visit to make the measurements, the second visit to produce, you know, to sell the proposal, if you will, then they have to go to their distributor and the distributor draws it with no guaranteeing that the contractor is even going to get the sale. So all this work is being done for no. no purpose. Um, and I've always been under the belief that a contractor should do their [00:32:00] own work, not use a supplier for anything other than purchasing parts because it's their drawing. They should be responsible for it. And this really does put the power into the hands of the contractor  Theo: and quality of drawing. It's much better if contractor is on the same location. Because when you, uh, discussing with your disproducer is also over email, over phone. So he's sitting maybe a hundred kilometers or a hundred miles away from you and he never sees the garden at itself. And it's always a better design if somebody was really there. Philiph: I don't  Andy: know. This is so great. My mind is, my mind has so many other things here because I'm looking at you take this list down. So let's say we're done. Boom. Now my question would be, how could I feed my pricing in here to generate a quote? Because I could give you a feed, you know, with all the exact pricing or, or different libraries. And then the user could say, no, no, no, show me, is there another option that would automatically change these parts to, to be 10% less?  Philiph: That's what we deliver. Of course, the, we were thinking on this and we are, uh, created the, another piece of software that is named Iris Seller. And, uh. IrisCache is drawing, and IrisSeller is for selling. So, uh, when you have your setup in IrisCache, you can, uh, easily, uh, create it into your outlay with only your, uh, real life, uh, goods and, uh, stock. So that's, uh, I will show you how it work. I, I see that you are interested in this, so that's why I will, uh, take time. Yeah,  Andy: no, and I'm, uh, and it's interesting because I think people are afraid This so they're not, no one's doing it, but this is what needs to be done. And it basically becomes a marketplace, right? Where a, if a contractor uses your tool, number one, they can get a price for a Rainbird or Hunter or whatever dynamically they want right at [00:34:00] that moment. And then they could say. So, show me the price from site one, show me the price from Ewing, show me the price from Horizon, show me the price from sprinklersupplystore. com. Let me get a real live marketplace, you know, pricing on this material. Yeah.  Philiph: To compare and choose the best options.  Andy: Yeah. And again, if it's just showing up in your doorstep and it's delivered, the supplier becomes less relevant because you're doing the work. You're doing the value, you know, and they're just buying it and it ships in a box. Philiph: Of course. You are free to  Theo: choose what you want, where you  Andy: get it from. Yeah, and then the, and then the client, you know, if they say, Hey, is there any way, you know, we could, or how could we take like 10% off this price? You know, I had a budget of 4, 500, but this came in at 5, 000. Then the contractor can say, you know what, let me go through and see if there's any parts we could swap out that wouldn't affect the integrity of the system. And then rerun the quote, like in real time, not have to go back to the supplier, make five phone calls, right?  Philiph: Welcome to E Risk Etch. Yeah, that's cool that we are trying to do the same that you're saying. And, uh, yeah, I'm really proud now of it.  Andy: Because yeah, because somebody's got to poke the bear. There's too many big bears in this industry controlling the entire supply chain. From a couple of big distributors and a couple of big manufacturers. And it's time that somebody, you know, shook up the snow globe  Philiph: should come into the deal. Yeah. So, uh, for a manifold, uh, you can set up the valves there.  Andy: Yeah, and I mean really, sorry to interrupt you, really if you had, um, one way of, um, providing labor is to do a like per sprinkler, let's say it's 15 minutes per sprinkler and it, you know, how long is it per foot of one inch pipe, inch and a half, two inch pipe. If you could get your labor factors, which is, which are known. You can get your labor factors per [00:36:00] piece. Then you just put it on that quote and you can calculate out the installed price that like, and I have some of this data, you know, and then you got the installed price.  Theo: We have,  Philiph: we have. Well, why do, uh, why he knows how Eriskitch works? Yeah. Did you  Andy: tell him? Interesting. No, I've just been, it's what, what happens when you. I mean, basically 20 years ago, my buddy and I had an Excel sheet that did all this and every part had a price. And at the end you get your costs and then you can figure out what kind of margin you want to cover your overhead, but it's just. Database info. Super.  Philiph: That's what we really created. And this irrigation equipment configuration is just the beginning. Uh, here you set the, uh, most, uh, crucial parts of your system. It's like nozzles, uh, the drip pipe connections and valve manifolds, automation. Uh, you also have here the main pipe, a lateral pipe with, uh, they are fittings, uh, elbows, tees, crosses, whatever you need, uh, that, uh, end caps, if they are, they are here. Also the wiring, wiring calculation is, uh, another thing that, uh, you need to understand how you calculate, uh, your wiring because someone used cables, uh, multi cord cables. Someone used wires. And,  Andy: uh, the reason we used to do, but it was like half the number of zones times the length of the main line or something like that. It was  Philiph: just like, uh, yeah, multiplicative outlay, but here you, whether you can calculate it, uh, on your own or you can, uh, give every sketch opportunity to do this. So, uh, if you get used to it, you will be, uh, more, uh, more free to make any kind of assumptions. So. Yeah. Thank you. Uh, this step is finished. So here you have two options, whether you want to give a list to someone to calculate you the stock, uh, and [00:38:00] to give the, um, proposal for the materials list and, uh, to pay for, or you can go a way that we call iris seller. And when you have your stock or when you have, um, Your distributor that you are bound to and he has his stock in the Erie sketch system You can easily turn this everything out in the in your outlay. That is very configured with your own elements and Okay, let's switch to it and I will  Andy: show you how yeah. Yeah. I mean again, I think if even just If it didn't, you don't even have to put the price of the labor, just having labor hours in here would be helpful so that a contractor that's using it could look and say, okay, I see here that's 30 labor hours, you know, so if I bring a four man crew, I can do that in one day. Right? Or, or they can just break it down by, by labor hours and then if they know what they pay their laborers and they know what kind of margin they need on the labor, they can calculate their own, you know, labor price, but the labor time would be really valuable.  Philiph: I think, um, that labor, uh, times can be calculated based on amount of work, yes. Amount of sprinklers. Yeah.  Andy: And then you could have to say, okay, are we pulling this pipe? Are we trenching? Is this sand? Is this clay? There are things that affect. that, but, but it's nothing that you can't, you know, uh, build around. So,  Philiph: uh, here we, uh, uh, went this way. We provide this, um, feature is adding the price list and you can create your personal price list, or you can share your prices, price list, and, uh, become a like kind of distributor in terms of Erisk Edge, for example, we have on the. Hold on,  Andy: let me stop you. So I could take a price list, put it on Eurosketch and make it public? Yes. Oh,  Philiph: badass. That's what I'm talking about. Okay. So you can create your own price and share it. Yes. And ideally,  Andy: I could tie [00:40:00] you in on API and it could generate the order on my website. Why not? And then you can make a commission, you know, like Instacart 10% commission. Philiph: Things are increasing. Yeah. This speed. And yeah, we will think on this, everything step by step. I would just want you to show that, um, what we've developed by the moment and, um, how it, how it give you the ability to, um, output your data and how it's connected with the  Andy: project. That's why I'm just happy that you're thinking bigger. You know, you, you've, obviously as an entrepreneur, sometimes you just keep thinking, right? You're like, Oh, and if we did this, then we could do that. And if we did that, then we could do this other thing. And it just keeps going. And that's important because the schedule by itself that has some value, but if you can tie it all the way through the supply chain and the market and the end user and get them all together, now you've really. Got something.  Philiph: So, yes, I agree with you totally. So that's, that's our idea. And so, uh, it's, uh, I showed you how fast and how easy the changes are made to the outlay. So you just change something in the project and when you set up everything, you have a freedom to make fast recalculation of this stuff. And when you have everything, everything prepared for this, like pricelist from your beloved distributor, who are you working with and your calculations of labors, you are very fast with this outlay. So it takes how money, how much time till it takes for you to make this kind of cycle. The standard small one  Theo: 30 minutes. Yeah.  Andy: Once it's all, once you do the work and you enter it all in it, it's all gonna be done at the time you do the drawing ? Yes. Yeah,  Philiph: that's fair. But you will take time to attach proper prices, uh, select them from your list, and that's all. I think it's like five minutes for the outlay. Yeah. [00:42:00] So, yeah. That's what we showed in short story.  Andy: Very cool. Well, uh, this is great. I think I want to, I want to experiment with it, run, you know, do some, do some real live drawing with it and then, uh, see how to embed it on, on the website. So if we have any customers at sprinkler supply store that want to design their own system, then we can direct them there. Maybe I could like, um, make a little video that shows them how to use it and, um, see how we can use it to support our customers. Yeah. I  Philiph: think the first thing is what we need to make all internals work, internal work, preparing the price list from your stock, uh, creating them in Erisk Edge. Uh, and then when you have a request, we have to be very fast by, uh, processing it with your price list and your labor's work, but, uh, we, of course we don't show to the customer, everything that is internal and we can show just, uh, Amount of, uh, the price for the, uh, equipment and one price for the labors, for example, how much it will be cost. But you know that this price is very precise because you took time to calculate, to prepare all these prices and you can rely on it. That's the case when you risk it. Yeah.  Andy: Yeah. Fantastic. Cool. All right. Well, I will, uh, you know, right now we just got some other things happening, but I want, I'm very excited by this. And like I said, I, I mostly excited because you guys thought you thought further than just the design and, and I don't know why, uh, other existing companies aren't, aren't Doing this because it's something that, um, I, I, in a weird way predicted like many years ago that why doesn't the irrigation design software, they know all the parts and pieces, they're just missing the pricing and then they're just missing the labor and they could take more of a bite out of the service that they're the value that they're adding and [00:44:00] therefore charge additional fees. Okay. Do you want to include pricing that has another plan? Do you want to include labor that has another plan? ?  Philiph: Yes. That's what we are working, uh, with because, uh, we are in one person, the developer, and uh, the user. Uh, that's,  Andy: uh, the main thing. That's amazing. You guys have built all this. It's a lot. I, I know how much work this is and it you, this is a lot of work. Philiph: Yes. And we are making this, uh, very live and. We are continuing with this work, improving the Erie sketch almost every day. We are adding some equipment and we have also the future plans for the second version and so many, uh, so many things. And I'm  Andy: going to buy the Mosier. Um, and I also have, uh, I can't remember the name of it. It's the, it's the wheel that you can put your iPhone on and you can, so it's got a GPS file. Oh, that was my question. What file are you looking for to import? What type of a file?  Philiph: Uh, for Mosher, it's CSV file. It's a standard export of the Mosher, uh, layered export. It's, uh, previously it named CSV plus plus. So it's  Andy: not a GPX or a GPS file.  Philiph: No, uh, actually it's just a set of coordinates, it's like X, Y, Z coordinates, columns, and the points of that, uh, as a rows, you just, uh, input, uh, uh, you can see that, uh, you can generate. From any type of software, uh,  Andy: yeah, I'm going to, um, get a Mosier and to do a real life demo, like, uh, measure out a house, put it in here and, and use the software. I think that'd be fantastic. Um, it also would be some good content. If I can figure out how to turn that into a YouTube video, you know, how to design, you know, an irrigation system in less than 30 minutes.  Philiph: Yes, that's the point. We also have this, uh, like promo or maybe you saw this on the website. [00:46:00] It's, uh, do you see this? Do you hear the sound or not? No, it's okay though. Oh, then I will share you in the chat and you can see it when you have time. So it's like a small explanation of what we have here. I don't know. I don't see the chat actually.  Andy: That's okay. I can look, I can look at it on your website.  Philiph: Yeah. Okay. Okay. It's on the main page. So, uh, that's what, what I was talking about is, uh, I don't remember what I was talking about. I don't know,  Theo: but I have some other question, maybe directly to Andy for us. It's interesting. I think so. As you know, as you recognize the set, uh, Philip come from Russia. At the moment, he's located in Germany. He's, uh, come, uh, one year ago to Germany. Now we are both at the same place in Germany and, uh, we develop Irisketch and, uh, wanted to start, of course, uh, to spread Irisketch over the whole world. So we are now at the moment strong in Russia, of course, and we are strong in Germany. With distribution of our software. And of course, US market is the main goal of us to reach, um, all, uh, contractors from your market. But what we are missing is a partner at the US market at the moment. And especially somebody which really knows how the market works in the US.  Philiph: So, um,  Theo: we think we know, but it's better if you can explain what to say. U. S. irrigation market on who is contractor, what did contractor actually do? You just told us that mostly nobody tried to design their own. Uh, when we look on websites of contractors, we only see something like renovation and retrofit systems, but  Philiph: nobody offers  Andy: new systems. Oh, [00:48:00] no, no, no, no. New is, um. Yeah. So let's see. Uh, I'd be happy to tell you everything I know about the U S market. Um, we would need, we need a little bit more time, but, um, there are generally two types of contractors install and service some do. And then each of those do a little crossover. So some contractors do only new install. and a little bit of service, and that's commercial. And some contractors do a lot of residential service and some install. And it's different on the West, the Western United States versus, let me take you off spotlight here, versus the Eastern United States. So the Western United States, most irrigation systems are drawn by a professional engineer. Or a  Theo: garden architect.  Andy: Uh huh. Uh, commercial, anyway. Commercial. Okay, yeah. And, uh, on the eastern United States, it's mostly contractor design build. And so contractors go to the distributor, the distributor draws it, uh, and maybe 20% of the time it's an engineer. So there's a difference between the East Coast and the West Coast. And then you have your distributors where there's like four or five really, really big distributors. And then there's a handful of smaller, you know, family owned businesses and the family owned businesses are now selling to larger businesses and the market is consolidating. Um, because it's maturing and, uh, from the contractor's perspective, there really aren't any national franchises. There's one growing called Conserva and they're probably, they're really like the only franchise. And this could be a good tool for a franchise, you know, because it would differentiate the franchise. So that is the thought that I have is, hey, that's a great opportunity because you sell it to a [00:50:00] franchise and then the franchise owner requires all of the franchisees to use the software and then they have access to it. Then they see all the like it's all It's all tied in. Um, and after that you  Philiph: have a small franchise. Yeah. Yeah.  Andy: You have small contractors all over the United States. Um, and that's part of the, the problem and the opportunity with irrigation. You don't need any education. You don't need any formal licenses other than whatever is required in your town or your state. Yet at the same time, that just means any old guy can throw some stuff in his truck and now he's an irrigation contractor and he comes in at a lower price. And a lot of the times, these contractors don't know how to compete against somebody who has a low price because they're not any, any, any value themselves. And so I try to really educate contractors to don't worry about price. Make sure you're the most professional. You show up on time. You, Like do everything right. And then you should be able to have a higher price system, right? It's obvious if it's one guy in a truck, his price should be less. So you don't have to compete against that. Um, and then you've got some landscapers that do irrigation. Right. So you have some landscape companies that also do irrigation and some landscape companies have landscape architects that could use this software and include it in their drawing. And in the U. S. we only have one company called Land FX. Land FX. Yes. They own the market now outside of people just using AutoCAD and  Philiph: some templates and what about Pro Contractor, uh, isn't used it in the terms of irrigation, uh, Pro Contractor Or you mean Land FX is a, uh, uh, uh,  Andy: complete. That's the largest irrigation software provider of, of, uh, irrigation drawing Land FX. Philiph: Land FX and Kamatsu Studio Pro Contractor is, uh,  Andy: [00:52:00] And their software is used by the largest engineers in the world. Great company. Very nice guys. I know Jeremiah, the owner pretty well. Um, but it's not something that you can just, uh, design in 30 minutes. It's not quick and easy.  Philiph: It's complicated and very precise. Andy: And it, yeah, it's very precise. And it sounds expensive. And it is expensive. Yep. Yes. But if you are working with engineers and architects and drawing big CAD drawings, that is the software to use. Yeah, so it's just land fx. com. Yeah,  Philiph: I've been there. I also Investigated about all the software  Andy: and they don't do anything that you're doing. There's no seller They really just stick in their wheelhouse because I think business is pretty good for them And they don't have the need necessarily to upset the applecart like to chase something new but in my opinion what you're building is really the direction that they They should be going. Um, you know, and then you have, you have some contenders like, uh, that are coming in from the business software, the business management software side of things like service Titan and aspire where contractors are using their software to run their business schedule, service calls, um, prepare quotes, you know, do invoicing and this stuff doesn't. Like land effects doesn't integrate but it could like yours is built for that because it's all it's all tied together So there's no reason that once the customer signs that Agreement that that design should flow right in to the business management software. They have all the parts and pieces and material Um,  Philiph: yeah. Really that's what we are thinking about is integration of the, uh, of the whole process of, uh, irrigation contractor, uh, starting from the [00:54:00] design and, uh, up to the main tenants. And, uh, also we are thinking on the how, uh, we can, uh, the, for the whole lifetime of the project, Uh, be helpful, be handy for the contractor because sometime you need to go to the site and check what's happening and you should know where it's all located. So it's like the working documentation on the project and the risk edge.  Andy: Yeah, yeah. And then my business, um, sprinkler supply store is, um, also I have a, uh, partnership with site one landscape supply. So they're an investor in Sprinkler Supply Store and I, let me see how to describe this. I think of Sprinkler Supply Store as a digital layer on top of wholesale distribution, really on top of site one. So they're sending me, um. Data every 15 minutes from 10 of their stores all over the United States. So when somebody places an order, if they're in Texas, I will have that fulfilled from the location in Texas. If they're in Florida, I'll have that filled from Florida. And then what we can do is also split orders in group order. So if not one single location has all the parts, we'll split it up to get it to the customer fast. But I could, I could drop ship out of like 50 of their locations. And so there's this real opportunity for like, for me to vend you the product data. And if somebody wants it, we can get it to them quickly because we built the stack, you know, the integration stack where site one directly. They're not set up for this yet. And  Philiph: interested, uh, how do you, uh, proceed the prices because you are providing the prices for a special, your customers and, uh, who should know these prices? Because if you put some price in the E Risk Edge, it becomes, uh, public. The  Andy: whole world. I'm, I'm kind of a believer in pricing transparency, right? We're kind of moving past the [00:56:00] days of this guy's price and this guy's price and this guy's price. I mean, maybe you could say like, Hey, here's a 10% discount or something, but I think that it really just needs to be. And right now the prices are somebody out there on the Internet is already selling that part for less. Of course. Somebody wants to take the time and search. They'll find it for less.  Philiph: Don't fancy it. But the question is how he delivers it, which services he provide and so on.  Andy: Yeah, and the bigger distributors, they still believe in pricing tiers. They don't want. That pricing transparency, because what it really means is everything has to drop a bit. Um, but that also means their overhead might have to drop a bit, but that's where the efficiency of what you're providing comes into play. Because if that contractor no longer knocks on their door for a design every week, then they don't need to provide that. So they should lower their price because they're not doing as much work. Philiph: Yeah,  Andy: so that's kind of why I think some of this could be done, not grassroots, but going to the biggest players, they're not going to be interested because it's too, it's a bit too disruptive for them yet. They don't even know how to like sell their own parts on the internet. Yeah. That's why we But because I ship through SiteOne, SiteOne just wants business, right? They, they know that orders land in their system automatically. There's no effort on them. So I get, I have really, really good pricing. So we have a doorway basically into, you know, I would love to figure out how I could sell 50 million of parts and, you know, just flows through the system, right? It's like, that's why you could take a transaction fee. Added on there service value added transaction fee or commission from me and I could do the same It's like we can be really competitive if if the system works and the user comes in and then it just flows through with little Input [00:58:00] then everything can be, you know streamlined  Philiph: Mm hmm without any intentions  Andy: Super  Philiph: anyway. Yeah, I just will Impressed how progressive your vision and uh, yeah, I think we met the wrong, the right guy we need.  Andy: Well, there's, you know, I'm only doing this cause no one else is cause there's not very many other people like you, there's really only, uh, you know, a handful of people I come across once in a while that, um, have any type of a vision other than like what's Just right in front of them. That's cool.  Philiph: Yeah. But we are at the start, we  Theo: all was with the same problem that we need a proper way to make design for irrigation. So, uh, we also do many time, many years irrigation. And, uh, from the start, I thought that we have to do design by ourself, not by this polluters. And, uh, in this case, I met Philip three years ago and start with. together with him to develop a resketch. And here we are. So our main goal is to bring irrigation design to contractors, not to the big players. Uh, we also had some discussions with the big players in Europe, also with big manufacturers like Hunter and Rainbird. And all what they're asking for was, okay, make a ErieSketch version of our products. So they want an ErieSketch version only with Hunter products. They want  Andy: exclusive, only put Rainbird on your stuff. I know. Exactly. That's part of the problem is that those guys want to control everything end to end. And they're not wrong, they used to be able to do that, but that's not what the future looks like. The future might not even look like making any money on their parts. It's like, it's a, the value is, is always, you know, moving and if guys want to use Rainbird, they should pick [01:00:00] Rainbird because not because they have to, not because it's the only one in this software. But  Philiph: because it's working the best way and the proper way. Yes. Yeah. Yeah. The best way.  Theo: And we don't agree with them and we kick them out. Uh, we had many offers or we had offers of these big players and we, no, we don't want this. We want to bring irrigation design. To people to constructors,  Andy: especially if you're building a marketplace, which I think at the end of the day, you're kind of building, you know, that marketplace and the marketplace needs lots of suppliers, you know, and you need, of course, it's  Philiph: not every time that's that's centralized sources. Yeah, yeah,  Andy: yeah, um, on the supply. Yeah. And we're working on some, uh, since you guys are in Europe, there's, there's, you guys might know about the Laura technology,  Philiph: Laura. We have a solar solution from France. It uses Laura, uh, communication from in the field.  Andy: Yeah. So we're building, I've got a couple other partners on a startup that, um, basically building a Laura, uh, analytics, uh, platform so that contractors can add wireless sensors out into the landscape or the building and then control the irrigation system, you know, with, with that. And we've got some wireless valve equipment, but I think  Philiph: that. Valves. Do you have output relays for, to connect this  Andy: valves? Yeah. So wireless adapters, it can go right in the valve and you can go a mile or more. So I, we kind of see the future is actually, the future of irrigation is here. It's just not built and distributed yet, but there's no need for wires and there's no need for a controller. Yeah.  Philiph: Future will be no,  Theo: no need for water. Philiph: Yeah. The water. Yeah.  Andy: Can you tell me about your pricing fees? How do you guys charge for the system? Uh,  Philiph: for the [01:02:00] EuroSketch, it's a subscription type. Uh, we charge for the period of subscription. Uh, in Europe, it's 450, uh, in net, uh, Euros. So, and  Andy: that Euro is kind of one to one now for the U. S., almost, right? Almost.  Philiph: Yeah, it's almost the same, yeah. Four, 450 for the year? For 50s for the year and a bit more if you purchase by the monthly subscription.  Andy: Okay, and is that per company per user? How does  Philiph: that work? Uh, it now working for a user, so if this is a company and it has Uh, two or more, three seats, they can use it, uh, in, uh, but they will have the same workshop where, uh, the place where the projects are stored. So if they, uh, open one project simultaneously make changes, there will be an, uh, conflict in the saving. So, uh, I'm not, uh, restricting by the number of seats. Currently, but, uh, in future versions, I plan to do the licensing per seat, but now it's not needed because we need to grow now and to catch the market, uh, with our,  Andy: Yeah. You need people coming in. Right. And it's like, you know, I could even see there being like, um, yeah, it's 4. 50 a year, but maybe your first five sketches are free. So it's like you have a trial, but it never ends. You just can make five. Like if it takes you a month, or a year, or whatever the number is, two, one, ten, you know. Philiph: Our system is, works like this. We have a trial period of two weeks. It's almost full featured trial period. So you can every time renew your account or, uh, remove and create new one. So the guys are, uh, someone using this feature because they are creating and for 12, uh, two weeks, they have almost full functionality. But, uh, then they see that it was very handy tool and they are just buying it most of the time. So, uh, we have a very good conversion out of our old [01:04:00] registration. It's like, uh, 10 to 15% of. Purchases. So, uh, it's, it's normal conversion rate. So we have in Russia, we have now it's like 6, 000 accounts of contractors. So it's very big amount in Europe. It's, we are starting now to grow. It's almost thousand. We caught, I think I need to see the statistics. Yeah. I'm just  Andy: thinking too. It's like if, um, It's one thing if a contractor uses it and likes it. It's another thing if it helps them sell a project. So it's like, all right, how can we. And I'm thinking of what would it be like if I was trying to sell this? You're like, here it is. Go use this. And once you sell your first system, you'll be like, Oh shit, I got to pay for that. And add 10% to your price when you use this software and see what happens. So  Philiph: our, our,  Theo: um, way to market ErieSketch is that we are searching for represent each country in the world, or maybe each language area in the world. So at the moment in Europe, we have the, the German speaking. Uh, area, what I cover, we have some guys from Croatia, we have some guys for the Netherland, we have some guys from Lithuania and these guys helping us to develop EruSketch in case of languages, especially. So do translation, do, uh, tutorial videos and do the support after. Um, and for this work, they get a discount on the annual subscription for customers. So they sell it one time to the customer, so to the contractor, and they get discount on the, uh, subscription price and they get it each year, year by year by year.  Philiph: Yeah. So that's how we market. You're risking our, uh,  Andy: country. Yeah. How difficult is it to control the features that people have? Buy like, you know what they've paid for like is there is there [01:06:00] some super light version you could give to somebody that's great And it's just always free to just keep people coming in um  Philiph: We have the free version fully free version and it's perpetual. So you have you will have every time you're um, features like drawing, like drawing landscape, like drawing irrigation on top of it and even layouts. You will have one list of layout, but you don't have access to the outlay to the iris seller. That's the case of the easy version of free version, but every time you can. It's for a short period of time, switch on the paid version for a month, make everything needed with your project that you created on a free version. And then, uh, stop with the subscription. For example, when the season comes to the, some countries, they have a season for like three or four months. Yeah. That's what  Andy: it's like here too. And that's why I like the annual plan because the first question someone's going to say is, do I still have to pay in the winter? But when it's yearly, it's like, this is what it is.  Philiph: It's yearly. Yes. Yes. Yes. Yes. Yes. It's cheaper than if you purchase it by month or by, uh, so contractor will think, okay, well, maybe I will have some projects in the winter to work on and to create some designs or requests or,  Andy: uh, you know, do some marketing, you know, and kick out some designs and some proposals all winter  Philiph: long. Maybe you can provide to your customer and customer and say in the winter, your project will be cheaper and less.  Andy: And there's nothing wrong with it. I'm good. I'm thinking out loud with, um, The contractor doesn't have to give this away for free, right? To me, the drawing's worth a minimum 100. So either they charge, either using it to maintain the highest price in the market or, you know, they're being competitive, but then right away they say, would you like a drawing like this upon completion? And they're, Oh, I absolutely want that. Okay, cool. It's just a hundred bucks for that drawing that they make their money, you know, easily. [01:08:00]  Philiph: Yes. And it depends on what kind of information they share with in this project, because they can, uh, for example, uh, hide every pipe and just show the sprinklers or hide, uh, I don't know, uh, the, how the wiring manifolds and say, this is the free. project, just see, uh, and decide if you want more, uh, detailed project, pay for it. And that's how it works in Russia because, uh, we have a bunch of contractors that provide free, uh, designs and that's, uh, the very big sheet in this case, because they are first, they dumped the price to the almost the lowest price for the project. And now they are providing them for free. And, um, that's the big case when the big players now. Also have to lower the prices for the design. So it's like a chain reaction. I don't know how it's, how it's named. So now we are thinking in Russia about association and they are created some, uh, two associations of irrigators that are now. We'll take it into control or something. I don't know. I heard that in the U. S. there's an irrigation association that is licensing everyone.  Andy: Well, they don't have any licensing, right? I mean, they have certifications, but it doesn't mean anything to anyone. Uh  Philiph: huh. So it's not really a licensing, so you  Andy: can work without it. doesn't, they might care, they might not. It's just a way, it's important, don't get me wrong, and it's the education and the training, but It's not required by any state. Uh, I shouldn't say that there might be a couple jurisdictions where they use that, but, but not, not really. And that's part of the problem is it's more like just saying, well, I'm smarter than you because I'm certified in this and you're not. And that guy's like, well, my business is twice as big as yours and I don't have that certification. So  Philiph: yeah, I thought it's more strict there [01:10:00] than, than we  Andy: have, but no, it's more strict on a backflow. Some places where the plumbing union is, uh, strong, you know, the irrigation contractors can't put in backflows. Or the contractor has to have a certified plumber at their compan