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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights into coaching podcast hosts to help them reach their potential and shares his perspective on the evolving podcast landscape.Key Takeaways:(01:09) Lee's journey into podcasting after a diverse media career.(04:34) Defining clear goals before starting a podcast.(10:46) Narrative podcasts create a cinematic experience with sound and story, while non-narrative ones rely on a charismatic host to lead the conversation.(14:19) Multiple tracks and immersive audio create an engaging storytelling experience.(16:03) Coaching hosts involves teaching them to engage through curiosity and self-awareness.(24:45) Spotify and YouTube cater to younger demographics, offering valuable insights into audience reach and preferences.(28:39) Engage listeners with regular content hooks, music breaks and high-quality audio for an immersive experience.Resources Mentioned:Lee Schneider - https://www.linkedin.com/in/docuguy/Red Cup Agency | Website - http://redcupagency.comInsightful Links:https://www.descript.com/blog/article/podcast-tipshttps://amplify.matchmaker.fm/what-makes-a-good-podcast/https://www.thepodcasthost.com/planning/podcast-tips/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Open Tech Talks : Technology worth Talking| Blogging |Lifestyle
Storytelling is crucial for both individuals and businesses worldwide. Regardless of your position, storytelling is fundamental to everything you do. In this session, we have the opportunity to learn from a true master in the field of storytelling. He is currently teaching media and has dedicated his entire career to producing media for television. Storytelling has become an essential skill for professionals in the technology industry, whatever role you are playing, from CIOs, CTOs, Product managers, and Solution engineers to DBAs, Developers, and tech consultants. As technology continues to shape our world, the ability to communicate effectively through storytelling is becoming increasingly important and a cornerstone for success. Few examples: For CIOs/CTOs/IT Managers, storytelling can help align teams and stakeholders around a shared vision for their organization's future and how technology will support this vision to become a reality. Senior leaders need to create a compelling narrative around technology initiatives, and they can inspire and motivate their teams to achieve goals and drive innovation. Product managers can use storytelling to build empathy with their users and create products that truly resonate with their needs. By understanding the user's journey and crafting a narrative around their pain points and aspirations, product managers can create products that solve real problems and deliver value to their users. Tech Consultants can benefit from storytelling by using it to build trust and credibility with their customers. By sharing stories of successful projects and outcomes, consultants can showcase their expertise and build a rapport with their clients, ultimately leading to more successful engagements. Storytelling has become a vital skill for professionals in the technology industry, enabling them to communicate effectively, build empathy, inspire innovation, and drive success, and today we will learn from the master of storytelling. Today's Guest: Lee Schneider, Artistic Director and co-founder of FutureX.Studio, Founder, Red Cup Agency Lee Schneider is a novelist, podcaster, and the founder of Red Cup Agency. He teaches media at USC. He has produced podcasts for Nike, Glassdoor, Boston Consulting Group Digital Ventures, and HP. He also had different roles in production for DatelineNBC, CourtTV, History Channel, and TLC. How to gather your scattered information by reading books and journals so that it can become a second brain for you. How to get the correct information from different sources, you will learn the techniques and what should be followed. How to write better stories, how to tell better stories. A new way of having podcast production, where an actor is taking to bots, an immersive audio experience. Website: FutureX.Studio Book: Surrender Resources: Surrender Obsidian Readwise
Lee's Nugget of Hope: "Get out in nature. Get away from the screens once in a while. We need to appreciate this planet we live on." Lee shares his writing journey, 30-year media career, and we both wish his cat Max-Fred a very happy 12th birthday!! BIO Lee Schneider is the author of screenplays, teleplays, stage plays, short stories, and audio drama podcasts. His thirty-year career in media includes podcast production, documentaries, and series with History Channel, Discovery, Court TV, Food Network, Travel Channel, TLC, Dateline NBC, and Good Morning America. The founder of Red Cup Agency, a podcast production agency. https://www.redcupagency.com/about Lee is also the author of five non-fiction books. Surrender is his first published novel. Surrender takes place in a future where a global machine intelligence manages our climate disaster. While a tech company works to harvest every citizen's thoughts, a secret band of resisters struggles to keep human thought safe and free. Lee lives in Santa Monica, CA with his family. Lee Schneider and Ever Gonzalez are the founders of FutureX.Studio. https://futurex.studio Futurex.Studio is a media platform for generating dialogue and building a community around science fiction projects that imagine a positive view of the future. Every project we support asks, “What would the future of a just world look like?” Science fiction storytelling is often dystopian. This dystopian view is valuable because it helps us see how not to proceed into the future and shows how we have failed. But storytelling focused on imagining social change must also ask what a just future would look like. FutureX.Studio exists to ask how technology can be our ally, and how future visions may be shaped to help us envision gender and racial equality and social and environmental justice. Books: https://futurex.studio/books Amazon: https://www.amazon.com/Surrender-Lee-Schneider/dp/B0BVPMSPBZ/ Mastodon: https://scicomm.xyz/@docuguy Instagram: https://instagram.com/docuguy Medium: https://docuguy.medium.com LinkedIn: https://linkedin.com/in/docuguy Learn more about your Host, Kim Lengling at www.kimlenglingauthor.com Visit Kim's Author page. Click HERE --- Send in a voice message: https://podcasters.spotify.com/pod/show/letfearbouncepodcast/message
Care More Be Better: Social Impact, Sustainability + Regeneration Now
The rapid technological evolution brings rapid progress in our daily lives. At the same time, it also results in eco-anxiety. Where are we actually going? How much damage are we doing with our digital advancement? Can humans and the entire planet keep up with these changes? Lee Schneider aims to address this feeling of dread in his novel, Surrender. Joining Corinna Bellizzi, he explains how telling a story about a dystopian future can shed light on the double-edge sword of collective progress. Lee talks about using AI bots with extreme cautiousness and why they can never replace actual human jobs. He also delves into how technology could be causing social anxiety issues and tech bro companies turning people into mere fuels for the engine of commerce. About Guest:Lee Schneider is the author of screenplays, teleplays, stage plays, short stories, and audio drama podcasts. He has been a writer, producer, and director for television networks and movie studios. He is the founder of Red Cup Agency, an award-winning podcast production agency, and he is the Artistic Director of FutureX, a platform for futurist projects. His first published novel is titled Surrender, a science fiction story that takes place in 2050. He lives in Santa Monica, CA with his family. Guest LinkedIn: https://linkedin.com/in/docuguy Guest Website: https://futurex.studio Guest Social: https://instagram.com/docuguy, https://youtube.com/channel/futurex.studio, https://scicomm.xyz/@docuguy Additional Resources Mentioned: https://bookshop.org/p/books/surrender/19597535 Show Notes: - Edited Audio0:00 Introduction1:15 Surrender5:48 Facing the consequences of our actions11:06 The rise of AI bots20:43 How technology leads to social anxiety26:10 Understanding futurist projects29:59 Addressing our carbon footprint36:32 Less technology and more power of connection47:48 The problem with tech bro companies49:46 Wrapping up and closing thoughts53:11 Conclusion Join the Care More. Be Better. Community! (Social Links Below)Website: https://www.caremorebebetter.comYouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfgInstagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebettr Clubhouse: https://www.clubhouse.com/club/care-more-be-better Support Care More. Be Better: A Social Impact + Sustainability PodcastCare More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started!Love the show? Subscribe, rate, review, & share! https://caremorebebetter.com Follow us on social and join the conversation! YouTube: https://www.youtube.com/c/caremorebebetter Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebetter Clubhouse: https://www.clubhouse.com/club/care-more-be-better Support Care More. Be Better: A Social Impact + Sustainability PodcastCare More Be Better answers only to our collective conscience and aims to put more good into the world. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show: https://caremorebebetter.com/donate.
Ahjonae, 27, who works two full-time jobs, including a hotel graveyard shift to keep up with the rent and bills — and typically sleeps only three hours daily to be available for her kids — finds out she's pregnant. Unable to financially manage, this single-mom searches for abortion care providers across the U.S. to terminate her pregnancy. A practicing Christian, she is referred to a Dallas-based travel program at a local church that shepherds people to New Mexico to receive abortion care. Despite her hesitancy to trust the volunteers, Ahjonae calls in sick to work, and her mother comes to watch her three young children, so that Ahjonae can take the journey to Albuquerque.Visit CTLpod.com to find out more about the podcast, resources for abortion care, and information on how you can take action. Special thanks to the Southwestern Women's Surgery Center in Dallas, TX, Southwestern Women's Options in Albuquerque, NM; Dr. Cutis Boyd and Dr. Glenna Boyd; and the Reverend Kanter, Chaplin Erin, and The First Unitarian Church of Dallas, and all the volunteers. Also, thanks to the New Mexico Religious Coalition for Reproductive Choice, Dr. Colleen McNicholas, and Planned Parenthood; And to all those who shared their stories with us. Some names have been changed to protect identities. Since this episode was recorded, Roe v. Wade was overturned by the U.S. Supreme Court. The changing legal landscape in Texas means that some groups in Texas are changing or pausing their operations. Specifically, The Southwest Surgery center in Dallas has been forced to stop providing abortion services until further notice. The clinic will remain open to offer other reproductive healthcare. Also, note that the doctor in this episode uses the abortion pill brand name Mifeprex and later refers to it by the generic name Mifepristone. They are the same drug. If you have questions about about abortion pills, go to https://www.abortionfinder.org/abortion-types/pill.This podcast was brought to you by Population Media Center. Executive producers are Lisa Caruso and Alex Demyanenko, with co-producer Kathleen Bedoya and associate producer Dominica Ruelas. This episode was field produced by Joanna Friedman with production services provided by Red Cup Agency and story producing by Olivia Aylmer. Research assistance was provided by Sarah Field Bullion and production coordinating by June Neely. Impact strategy was led by Charity Tooze. Narration by Tatiana St. Phard. Music by Val Ortiz.
Led by the dynamic Reverend Daniel Kanter, a passionate group of clergy, counselors, and volunteers run a travel program that helps Texas women, transgender men, and non-binary people circumvent state restrictions on abortion healthcare. The group shepherds up to 20 individuals twice a month to New Mexico to terminate their pregnancies. On this trip, an 18-year-old Latina mother, who wants to provide a stable future for her toddler takes the journey. Visit CTLpod.com to find out more about the podcast, resources for abortion care, and information on how you can take action. The travel program is a partnership of First Unitarian Church of Dallas, Southwestern Women's Options, and New Mexico Religious Coalition for Reproductive Choice. The travelers fly to New Mexico, meet with counselors, are provided a meal, and given transportation to an Albuquerque clinic. The physicians provide accurate and safe healthcare information and abortion pills to end their pregnancies. Individuals can exercise autonomy over their bodies and family planning through the dedicated support of those who run and volunteer for the travel program. This podcast was brought to you by Population Media Center. Executive producers are Lisa Caruso and Alex Demyanenko, with co-producer Kathleen Bedoya and associate producer Dominica Ruelas. This episode was field produced by Joanna Friedman with production services provided by Red Cup Agency and story producing by Olivia Aylmer. Research assistance was provided by Sarah Field Bullion and production coordinating by June Neely. Impact strategy was led by Charity Tooze. Narration by Tatiana St. Phard.Special thanks to the Southwestern Women's Surgery Center in Dallas TX, Southwestern Women's Options in Albuquerque, NM; Dr. Curtis Boyd and Dr. Glenna Boyd; and to Reverend Kanter and the First Unitarian Church of Dallas, and all the volunteers. Also thanks to the New Mexico Religious Coalition for Reproductive Choice; Dr. Bhavik Kumar and Planned Parenthood; and, to all those who shared their stories with us.Thank you to our partners: Power to Decide, AbortionFinder.org, and Plan C Pills. Check out CTLpod.com for new episodes, Abortion Resources, and information on how to Take Action. Since this episode was recorded, Roe v. Wade was overturned by the U.S. Supreme Court. The changing legal landscape in Texas means that some groups in Texas are changing or pausing their operations. Specifically, The Southwest Surgery center in Dallas has been forced to stop providing abortion services until further notice. The clinic will remain open to offer other reproductive healthcare. Also, note that the doctor in this episode uses the abortion pill brand name Mifeprex and later refers to it by the generic name Mifepristone. They are the same drug. If you have questions about abortion pills, go to https://www.abortionfinder.org/abortion-types/pill.
CROSSING THE LINE (CTL) is a verite' style audio documentary series telling stories from the frontlines in the fight for reproductive freedom. The series follows individuals who must travel to seek abortion services and the heroes who help along the way, from doctors and doulas to escorts and activists – each immersive episode allows the listener to experience the numerous barriers faced by those attempting to access reproductive healthcare in the U.S. as the battle for Roe v. Wade rages. One journey at a time. Visit CTLpod.com to find out more about the podcast, resources for abortion care, and information on how you can take action. Listen wherever you get your podcasts. CTL is produced by Population Media Center's US Content Division with Red Cup Agency.
Commander Rae Field is on her way to the Moon to fulfill a landmark mission. The United States government has pre-dropped mining equipment on the lunar surface and Command Field will check out the equipment drop and press start on the first mining facility on the Moon. Starring Andia Winslow as Commander Rae Field. Written, produced, directed, and edited by Lee Schneider. Produced for the FutureX network. Production by Red Cup Agency.
Kevin McIntyre speaks with Dr. Margaret A. Walls, an economist and a senior fellow at Resources for the Future and a specialist in conservation and ecosystem services. Her research is rooted in finding cost-effective remedies and building resilience in the aftermath of natural disasters like floods and wildfires. She explains the meaning behind ecosystem services and the specific societal values we get from nature, such as how forests naturally reduce flooding and how responsibly managed forests leads to better water quality. Dr. Walls also explains payment for watershed services and how providing landowner incentives and creating a market is a win-win situation for everyone for both water consumers and landowners alike. Produced by Lee Schneider. Music by Chuck Leavell.How the River Flows highlights how our region's communities are banding together to conserve the 245 million acres of existing forests. Each episode will take a close look at the relationship between healthy forests and clean drinking water. We talk to the experts on the ground who share their best ideas for conserving local forests to ensure a lasting, clean supply of drinking water for future generations. Included in these discussions will be issues surrounding taxes and compensation, infrastructure, and voter initiatives. You'll learn how these innovations are financed, managed and how your local community can join the effort in protecting our precious southern forests and the many benefits that they provide.Music by Chuck Levell. Produced by Red Cup Agency. Executive Producer: Judy A. Takats.Links and Resources:Keeping ForestsMargaret A. WallsAn abstract for Dr. Walls' paper, Evaluating Payments for Watershed Services Programs in the United StatesRead on ResearchGate
On The Glo Podcast, we spark conversations about expanding the meaning of self-care. Every episode offers inspiration for you to expand your self-knowledge and take action in the world. We deepen our understanding of the connections we make in inner experiences that emerge from our biology, within our psychology, and through physical movement, and bring them into our outer experiences of relationships, workplace culture, and leadership. Self-care extends into our work life, our family life, and our innermost experiences of self. Self-care is not merely a concept we use to explore ourselves. It is a complexity of practices we can do with each other and by ourselves. We cover meditation and yoga practices, strategies to develop more inner strength and calm, and life choices to help you work with anxiety and burnout. Glo connects people through self-care so that, together, we can heal ourselves and our planet. Podcast production assistance by Red Cup Agency. Listen at http://glo.com/podcast or wherever you get your podcasts.
Future of Food is a new podcast from Red Cup Agency. It's all about how food is changing and what you'll be eating. Listen at http://futurefood.fm.
All the latest in production at Red Cup Agency.
This is EdTech NOW, a short podcast about education technology and how it's used in the classroom. EdTech NOW is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students and delivers metrics to administrators. Our host is Noah Geisel, education director at Stackup. Our guest today is Angela Maiers — She has been creating and leading change in education and enterprise for 31 years, teaching every level of school from grade school to graduate school and consulting with companies around the world. This has been the EdTech NOW podcast, sponsored by Stackup, the only tool that unlocks the learning benefits of the entire web, while providing the accountability educators need to measure progress and engagement. With Stackup, you can measure and report online reading and learning for your entire district, in less than two minutes. Got to Stackup.net (http://stackup.net/). We post all episodes on SoundCloud and ITunes. Visit us on Medium for show archives and notes. https://medium.com/edtechnow The podcast is produced by Red Cup Agency.
Dr. Baron Davis is Richland School District Two's Superintendent in South Carolina. He leads a school system that serves more than 27,000 students. It's one of the state's largest. In a far-ranging conversation with Noah Geisel, he discusses education strategy in the digital education environment. They discuss use of social media, online educational resources, and more. EdTech NOW is short podcast about education technology and how it's used in the classroom. EdTech NOW is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students and delivers metrics to administrators. Noah Geisel, education director at Stackup, is the host. The podcast is produced by Red Cup Agency.
Our guest today is Tammy Neil. She's been a teacher for 26 years and she co-moderates the #RuralEdChat on Twitter at 8:30 PM Eastern Time. RuralEdChat connects teachers from rural schools across the country. She also co-moderates the #FLedChat on Twitter. EdTech NOW is sponsored by Stackup (http://stackup.net). Stackup is the only tool that unlocks the learning benefits of the entire web, while providing the accountability educators need to measure progress and engagement. With Stackup, you can measure and report online reading and learning for your entire district, in less than two minutes. Go to Stackup.net We post all episodes on SoundCloud and ITunes. Visit us on Medium for show archives and notes. https://medium.com/edtechnow EdTech NOW is produced by Red Cup Agency. (http://redcupagency.com)
Our guest today is Mesa Heise, Director of Digital Services at Mackin Educational Resources. For more than 34 years, Mackin has provided library and classroom materials for grades PK-12. Mackin has a library of more than three million print books and an ever-growing digital catalogue of more than 1.5 million eBooks, databases, audiobooks and videos. Stackup (http://stackup.net) is the only tool that unlocks the learning benefits of the entire web, while providing the accountability that educators need to measure progress and engagement. With Stackup you can measure and report online reading and learning for your entire district, in less than two minutes. The podcast is produced by Red Cup Agency (http://redcupagency.com).
Our guest today is Shaelynn Farnsworth. Shaelynn is a leader in the convergence between literacy and technology. As High School teacher she redefined her English classroom as not only a place to learn about literature but also explore how technology is shaping the future of communications. We're going to talk with her today about finding that balance between literature and tech, dig into digital literacy, and talk data. EdTech NOW is brought to to you Stackup (http://stackup.net) and produced by Red Cup Agency (http://redcupagency.com)
Planting heirloom seeds — the kind of seeds you order from Baker Creek Heirloom Seeds — seems like a quaint pastime. You picture baby food jars lined on a sunny kitchen windowsill, each one filled with a different kind of seed, or neighbors trading seeds over the backyard fence. The world of heirloom seeds is all that, and a lot more. Seeds carry culture and history. Civilizations live or starve depending on whether they have access to seeds. If the world were to end, rebooting it would begin with planting seeds.Heirloom seeds do something really weird. Plant them and they grow. Harvest the seeds and plant them again. They grow all over again. If you are an urbanist who gets most of their food out of plastic packages, the idea of self-replicating food is something out of science fiction.Here’s something else out of science fiction. Just before the year 2000, there was something called the Y2K Scare. People believed that their personal computers would freeze up and go black. The banking system would collapse as well as the power grid. Planes would crash. Balanced unsteadily upon a binary code of ones and zeroes, the world would stop when all the computers failed. It looked like the end for people, so people started saving seeds in case they needed to grow their own food.Y2K didn’t happen. But the seed habit caught on for some. A new generation of backyard gardeners realized that growing your own food was good. Y2K was when Jere Gette’s business really took off. You can get to know his business from the Baker Creek Heirloom Seed Catalogue. The same one that I ordered my seeds from to plant in my tiny garden. He printed his first catalog when he was seventeen. When I discovered the catalog in LA he had already been at it a while. Now, more than two decades later, he offers about 2000 varieties of vegetables and herbs, the largest selection in the U.S.Jere joins the podcast to tell us why seeds matter, why GMO seeds are damaging the integrity of our food supply, and why beet seeds are his favorite. The problem is as we lose more and more of these traditional varieties, it reduces the gene pool for breeders to work with. And that's why it's so important for home gardeners and farmers, everybody, to conserve these old varieties because even if you're developing modern hybrids, you still have to start with some base stock. You still have to have the genes of these old insect-resistant varieties or these old heat-tolerant varieties to develop the modern varieties. - Jere GettleGet show notes and more at futurefood.fm. We post transcripts of all shows, articles that build on what we talk about in the show, and you can subscribe to the mailing list and never miss a podcast. The podcast is hosted by Lee Schneider and produced by Red Cup Agency.
Welcome to the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Our guest today is Nicholas Cole Mather, an expert on branding, on marketing to Generation Z, and an amazingly prolific writer, with more than 200 columns for Inc. alone. Go to Brandboom.com (http://brandboom.com/) for show notes and more. The podcast is hosted by Amy Zhou. Produced by Red Cup Agency.
Our guest today is Matt Miller. This is a return engagement for Matt on the podcast for season two. Matt is a teacher who has blended technology into his classes for more than 10 years. He is a Google-Certified Innovator, the author of Ditch that Textbook, and also — with Alice Keeler — co-author of Ditch that Homework. EdTech Now is a short podcast about education technology and how it's used in the classroom. EdTech NOW is sponsored by Stackup, a Chrome browser extension that tracks reading online for teachers and students, and delivers metrics to administrators. The podcast is hosted by Noah Geisel, education director at Stackup. Stackup is the only tool that unlocks the learning benefits of the entire web, while providing the accountability educators need to measure progress and engagement. With Stackup, you can measure and report online reading and learning for your entire district, in less than two minutes. Go to Stackup.net (http://stackup.net/). The podcast is produced by Red Cup Agency. (redcupagency.com)
Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom (http://brandboom/) and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel --(http://fabcounsel.com/) a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur -- to talk all things retail, merchandising and how to get your line into stores. Key Takeaways: “FAB Counsel stands for Fashion and Business Counsel and what is that is a support and resource for fashion entrepreneurs” Mary at 3:09 “The fastest way (to get into stores) is to have proven sales” Mary at 6:44 “Buyers are always looking for some type of reassurance that what you're going to them will sell at their stores” Mary at 8:17 “If you're going to invest money in a trade show make sure you have a plan to make that money back if you're going to miss it” Mary at 11:15 “Listen to your customers and the way customers speak is through sales” Mary at 15:39 "As a fashion brand you're not just selling a piece of clothing or a piece of jewelry you're selling a feeling" Mary at 16:45 The podcast is produced by Red Cup Agency.
On the podcast today we welcome Matthew Pierce, founder of Versus Systems. Versus is a white-label platform that allows video game publishers and developers to integrate prize-based matches into their games. The system allows players to participate in pay-to-play matches or sponsored tournaments. The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider
CTRL Collective (http://ctrlcollective.com) is a collective workspace that exists to inspire. A local home for aspiring and established entrepreneurs who aim to create, mold, and shape the future, it is a purpose-built environment created to inspire innovation and propel new ideas. David Bren and Taleia Mueller talk with interviewer Lee Schneider about how to build a community space by curating projects and personalities. They share their deep expertise about building new projects and startups and also discuss how to integrate work and life in a fulfilling way. CTRL collective has locations in Playa Vista, DTLA, Pasadena, and Denver. The Cult/Tech podcast is produced by Red Cup Agency. Subscribe and never miss a podcast: http://join.redcupagency.com
ShareTheMeal(https://sharethemeal.org/en/index.html) is an app from the World Food Program that enables people to "share their meals" with children in need, using an iphone or Android app. Joining us from Berlin today is Sebastian Stricker, Head of ShareTheMeal. The shared meals help provide school meals to 25,000 children affected by Boko Haram violence. The podcast is produced by Red Cup Agency. Edited by Kay Vermeil. Communications outreach by Jason Visenberg. The interviewer is Lee Schneider.
Museum Hack (http://www.museumhack.com) leads what they call “renegade” museum tours for individuals, private groups and company team building in New York, DC, San Francisco and Chicago. Nick Gray, the founder and CEO, is here to tell us how it works, and what a renegade museum tour is. The Cult/Tech Podcast is produced by Red Cup Agency. Edited by Kay Vermeil. Communications outreach by Jason Visenberg. Lee Schneider is the interviewer.
Joining me on the show today is Jared Chung, founder of CareerVillage. (CareerVillage.org) On CareerVillage, students post requests for career advice. The platform matches those requests with an online pool of working professionals who answer. For educators and others CareerVillage represents a new resource to help students succeed. The podcast is produced by Red Cup Agency. Lee Schneider is the interviewer.
Joining us on the podcast is the CEO and founder of HelloTech, Richard Wolpert. HelloTech is an on-demand tech support network available all over the country. Richard is responsible for many “firsts” throughout his career including: Conceiving of and teaching the first Macintosh Programming Class at Stanford University - the first multi-user address book for the Macintosh (TouchBase), the first kids internet subscription service (Disney’s Daily Blast), the first Tivo-like product for Internet Radio (BitBop Tuner), the first *legitimate* music subscription service for the Internet (MusicNet), and the first legitimate online movie subscription service (Starz! On Demand). We will talking about the subscription service model in this podcast, as well as the world of IoT. The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider.
Joining us today is the Managing Director of Bespoke Business Strategy, Dave Whelan. Bespoke(http://www.bespokestrategy.com/)is a strategic consulting firm focused on strategy, operations, business development, and marketing in start-ups and growing organizations, with an emphasis on the intersection of technology, health and wellness. As a consultant, advisor, entrepreneur, and operating executive, Dave has devoted his career to building successful businesses. Cult/Tech is produced by Red Cup Agency. (http://redcupagency.com) The interviewer is Lee Schneider.
Kinonation gives any content owner easy access to video streaming services worldwide in any format, language and territory. http://kinonation.com/ We'll talk about the tech behind that magic, and why it's a good thing. Roger Jackson of Kinonation is with us today on the Cult/Tech Podcast. Red Cup Agency produces the podcast series. The interviewer is Lee Schneider.
Joining me today is Laura Lynn Klein, an environmental superstar who is co-founder of Organic Authority, a new media company that publishes OrganicAuthority.com (http://www.organicauthority.com/) and EcoSalon.com (http://ecosalon.com/). The podcast is produced by Red Cup Agency and Lee Schneider is the interviewer.
Joining us on the podcast is Sean Duffy, the founder of EdTech Austin, a hub for edtech enthusiasts to connect and collaborate. Sean Duffy is an educator and edtech leader who is passionate about helping to make meaningful change in education through technology and community-building. Sean is the founder of EdTech Austin, co-founder of EdTech Action and the lead Organizer for Startup Weekend Education in Austin, TX. Currently, Sean is responsible for Corporate Strategies and Partnerships with Hack Reactor in Austin, TX and is the Regional Director of EdTech First. Cult/Tech is produced by Red Cup Agency. (http://redcupagency.com) The interviewer is Lee Schneider
Joining me today is Lee Mokri, co-founder and head of sales and marketing at Byte Foods (http://www.bytefoods.co.) Around the clock, Byte delivers healthy and affordable snacks, beverages and meals to employees at businesses and office buildings. The company is working to reinvent workplace eating through connected refrigerators, RFID technology and deliciously fresh and healthy food. Lee is also the founder of 180 Eats, an on demand meal service that delivered healthy lunches and dinners to families in the Marin area in Northern California. We talk about food delivery services, keeping employees happy, workplace wellness and more in the podcast. The podcast is produced by Red Cup Agency. Lee Schneider is the interviewer.
Our guest today is Shelly Sanchez Terrell. She is the author of The 30 Goals Challenge for Teachers: Small Steps to Transform Your Teaching (http://www.routledge.com/books/details/9780415735346/) and Learning to Go: Lesson Ideas for Teaching with Mobile Devices, Cell Phones and BYOT (https://gumroad.com/l/learn2go). She has trained teachers and taught language learners in more 20 countries as an invited guest expert by organizations, from UNESCO Bangkok to the British Council in Tel Aviv, and many others. The EdTech NOW podcast is sponsored by Stackup. Get credit for what you read online. Build your personal learning profile and discover your interests, automatically, on Stackup. http://stackup.net The podcast is produced by Red Cup Agency.
Our guest today is Jennifer Gonzalez, a teacher, author and founder of the Cult of Pedagogy. (https://www.cultofpedagogy.com/) Jennifer's work is focused on supporting educators, and she has her own podcast - the Cult of Pedagogy podcast. (https://www.cultofpedagogy.com/pod/) She is co-author of Hacking Education, and author of the FABULOUS Teacher's Guide to Tech. The podcast is co-hosted by Noah Geisel, education director at Stackup, and Lee Schneider of Red Cup Agency. EdTech NOW is sponsored by Stackup. Get credit for what you read online. Build your personal learning profile and discover your interests, automatically, on Stackup. (http://stackup.net)
Our guest today is Valerie Lewis, teacher, founder and producer of EdObstacles, a revolutionary way to immerse students of all ages in problem solving and guide them to become strong communicators and advocates for themselves. Valerie's Twitter bio gives you sense of her positive energy: "I'm a Teacherpreneur, technology fanatic, a forever learner and DISRUPTOR of normalcy within education. Recently named Teacher of the Year in her local teaching community, she is dedicated to the transformation of learning through engaging and creative activities for ALL students." The EdTech NOW podcast is sponsored by Stackup. Get credit for what you read online. Build your personal learning profile and discover your interests, automatically, on Stackup. http://stackup.net The podcast is produced by Red Cup Agency. http://redcupagency.com Lee Schneider is the interviewer.
Joining us today are Jon Carson and Ling Ritter from CollegeVine. CollegeVine is a program that aims to make the college admission and application process easier to navigate for high school students. Jon serves as CEO of CollegeVine. Ling is a current student at Princeton University and one of CollegeVine's Application Consultants. The average student receives just under 38 minutes of college guidance across 4 years, and the average guidance counselor-to-student ratio is 1 to 472. CollegeVine - http://collegevine.com - seeks to remedy that, providing guidance students need. The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider.
Joining me today is Allen Breiter, CEO of PitchPoint Presentations, a design agency made of a team of presentation professionals. Allen has expanded the agency to include more - creating media content, marketing infographics, motion graphics/video, e-books, brochures, and of course - pitch decks. In the podcast Allen and Lee Schneider talk about the successful parts of any pitch and he offers a free download - a presentation about those successful ingredients. Look for Six Steps to Create the Perfect Pitch right here: https://www.slideshare.net/AllenBreiter/six-steps-to-create-the-perfect-pitch More info about Allen's company can be found here: http://pitchpointpresentations.com/ The podcast is produced by Red Cup Agency. Lee Schneider is the interviewer. http://podcast.redcupagency.com
Joining us today on the podcast is Rob Vickery, co-founder of Stage Venture Partners.(http://www.stagevp.com/) Stage Venture Partners is a seed fund in Los Angeles that invests in software startups with defined and creative technology. They concentrate on new platforms - new forms of media, new forms of transportation, new ways to analyze and make use of data and new software to solve old problems. The podcast is produced by Red Cup Agency. Lee Schneider is the interviewer.
Joining us today on the podcast is Thomas Arnett, a research fellow at the Clayton Christensen Institute in the San Francisco Bay Area. His research focuses on the changing roles of teachers in blended learning environments and innovative educational models. The Clayton Christensen Institute is a nonprofit, nonpartisan think tank dedicated to improving the world through disruptive innovation. Founded on the theories of Harvard professor Clayton Christensen, the Institute offers a unique framework for understanding many of society’s most pressing issues around education, healthcare, and economic prosperity. The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider.
Our guest on the podcast today is Dr. Monica Burns, a curriculum and edtech consultant, Apple Distinguished Educator, Amazon Education Teacher Innovator, and the founder of http://classtechtips.com/. Monica is the author of Deeper Learning with QR Codes and Augmented Reality: A Scannable Solution for Your Classroom (Corwin Press, 2016) and #FormativeTech: Meaningful, Sustainable, and Scannable Formative Assessment with Technology (Corwin Press, 2017). This podcast is hosted by Noah Geisel, education director at Stackup, and Lee Schneider, communications director at Red Cup Agency. We discuss personalized learning, the right age to introduce classroom technology, the role of tech in reading, how to include parents when introducing edtech into the classroom. AR/VR and more. In fact we had so much to talk about, we ran over our ten minute format by about four minutes - but it's well worth it! EdTech NOW is sponsored by Stackup. (http://stackup.net) Stackup is a smart Chrome browser extension that gives students recognition for all of their online reading. With Stackup's Measure Reading Level button teachers and students can instantly identify the grade level of the text on a web page with a single click of a button. Now, in real time, a teacher can quickly decipher whether a certain web page is an appropriate reading assignment for her students. This feature will be also helpful for students who want to ensure that they are reading appropriately leveled texts.
Cybersecurity is on everyone's mind now. We have hate sites and fake sites. Your personal information can be released on the web for all to see. What we click on matters more than ever. Marc Goldberg, chief executive of Trust Metrics, (http://www.trustmetrics.com/) a brand safety planning tool, joins us on the podcast. He will explain what the term brand safety means, and we will talk about how he is keeping an eye on the bad actors. We cover cookies, retargeting/remarketing, programmatic ads, and blacklisting. Cult/Tech is produced by Red Cup Agency. The interviewer is Lee Schneider.
In this episode of the podcast Matt Wenk, winemaker at Smidge, discusses his favourite winemaking regions in the world, what he has learned from them, and how he applies that knowledge to his winemaking at Smidge. The podcast is produced by Red Cup Agency and sponsored by Smidge Wines. (http://smidgewines.com) The interviewer is Lee Schneider.
This is EdTech Now, a ten-minute podcast about education technology and how it's used in the classroom. Our guest today is Alex Corbitt, a seventh-grade ELA teacher in the Bronx. His work focuses on socioemotional learning, gamification, education technology, and literacy. You will often hear him on the "Voices from the Middle Podcast," which comes from the National Council of Teachers of English. The EdTech NOW podcast is sponsored by Stackup. Get credit for what you read online. Build your personal learning profile and discover your interests, automatically, on Stackup. (http://stackup.net) The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider
EdTech NOW is a ten-minute podcast about education technology and how it's used in the classroom. It is hosted by Lee Schneider of Red Cup Agency and Noah Geisel, education director at Stackup. Our guest today is Eric Sheninger, a thought leader in innovative education practices and award-winning principal of New Milford High School. The school became a global model for innovation and achievement in secondary schooling under Eric's leadership. Eric is a Senior Fellow and Thought Leader on Digital Leadership with the International Center for Leadership in Education. Prior to this he was the award-winning Principal at New Milford High School. Under his leadership his school became a globally recognized model for innovative practices. Eric oversaw the successful implementation of several sustainable change initiatives that radically transformed the learning culture at his school while increasing achievement. His work focuses on leading and learning in the digital age as a model for moving schools and districts forward. This has led to the formation of the Pillars of Digital Leadership, a framework for all educators to initiate sustainable change to transform school cultures. Key Takeaways: “As schools change, leadership must change as well.” (at 0:37) Among the seven pillars of digital leadership are communications, PR, and branding. ( at 1:12) Professional development has always been done to us. “We are gravitating toward the term professional learning.”( at 2:47) How do we hold ourselves accountable for effective professional learning? (at 4:25) Our fidelity has to be our loyalty and faithfulness to our students (at 6:08) What advice do you have for those teachers might want to coach up their professional leadership? (at 7:03) Leadership is leadership, with or without technology (at 8:30) Digital gives us a great lens to look at our core practice (at 8:54) The culture of learning must motivate and inspire students while proving the value in what they’re learning ( at 9:30) Jump to any clip by clicking on the timeline. Red Cup Agency produces EdTech NOW. EdTech NOW is sponsored by Stackup. (http://stackup.net). Stackup is a smart Chrome browser extension that gives students recognition for all of their online reading. With Stackup's Measure Reading Level button teachers and students can instantly identify the grade level of the text on a web page with a single click of a button. Now, in real time, a teacher can quickly decipher whether a certain web page is an appropriate reading assignment for her students. This feature will be also helpful for students who want to ensure that they are reading appropriately leveled texts.
This is EdTech Now, a ten-minute podcast about education technology and how it's used in the classroom. Our guest is Bernard Bull, who has his own great podcast, Moonshot EDU. He is also the author of What Really Matters? Ten Critical Issues in Contemporary Education. We focus today on reading and motivation in the classroom and how tech can influence and help reading. Lee Schneider is the interviewer. Noah Geisel, education director of Stackup, is a frequent guest on the podcast. Produced by Red Cup Agency, EdTech NOW is sponsored by Stackup (stackup.net.)
It's Cult/Tech - the medical technology edition. We're talking today with Scott Thielman of Product Creation Studio. (http://www.productcreationstudio.com) Scott works on projects in industrial design, firmware, electrical engineering, user experience, and product management. But today we are going to be zeroing in on one company as a use case. LumiThera has developed a medical device which uses non-invasive low-light therapy to treat vision-related diseases - like macular degeneration. In the United States alone, approximately 11 million people suffer from impaired vision, and numbers are expected to double by 2020. Scott talks about the product development process and who needs to be on a medtech startup's team in order for it to succeed. We also cover how the Lean Startup methodology applies to medtech startups and the role of design thinking. Lee Schneider is the interviewer. The podcast is produced by Red Cup Agency.
Fred Peabody's film "All Governments Lie" is an examination of the life and career of investigative journalist I.F. Stone. Stone's work, his methods, and his meaning have great relevance today, since governments continue to lie and journalists are more necessary than ever as pathways to the truth. Fred is today's guest on the cult/tech podcast. The podcast is produced by Red Cup Agency. Lee Schneider is the interviewer.
UnSit co-founder Rob Jacobs speaks with Lee Schneider about working while walking, how moving benefits creativity and enhances productivity. Here's a log of the podcast, if you want to skip ahead to the parts you want to listen to: 1:09 — Professional backgrounds of Rob & Paul, the founders of UnSit 1:39 — Sitting is the New Smoking: “People are sitting too much and too long.” 5:57 — WALK-1's mobile app, integrated with Apple's health app and FitBit 9:29 — Examining overall benefits of walking while working — why walk and work? 11:55 — Discussing the medical perspective on prolonged sitting 13:48 — Discussing the creative spark that occurs while walking 14:45 — Scientific and medical discoveries that inspire and support UnSit's mission 16:45 — How the WALK-1 be used in a work environment 19: 03 — The direction and future of working in motion When faced with a problem, most of us go for a walk. This is just as true for philosophers and inventors as it is for parents of teenagers. Something magical happens when we start walking. It’s like we’re freeing up our brains to really think. Now there’s proof to back it up. An extensive study at Stanford University has confirmed that creativity increased 60% when subjects were walking on a treadmill. So the key was to create a treadmill that was designed for thinking. The answer, say the founders of UnSit, is the WALK-1. Visit UnSit at http://unsit.com. The cult/tech podcast is produced by Red Cup Agency. Interview conducted by Lee Schneider.
Today's Storytime Friday podcast is a reading from Lee Schneider's upcoming book, Inside the Mind of Your Angel Investor. You'll get some tips on producing the ideal pitch deck from idea to design. Podcast produced by Red Cup Agency.
Software is Eating PR is a popular blog post on Red Cup Agency's site. This is an audio version. The blog originally appeared here: http://redcupagency.com/blog-posts/software-eating-pr/
In 2008, the White Noise App was a side project. When it went on the app store, it joined relatively few other apps and it pretty much became an instant success, quickly climbing to # 1 in the Health and Fitness category. It's still a top hit. Todd Moore is the creator of the White Noise app, and he joins us today on the podcast to talk about releasing the 7th version of the app, and other apps he's developed such as White Noise Market - a marketplace for sounds - White Noise Baby. The podcast is produced by Red Cup Agency. Lee Schneider, communications director, is the interviewer.
In this episode of the cult/tech podcast Red Cup communications director Lee Schneider speaks with Delilah Panio, Founder & Chief Dasher at Stiletto Dash. (https://www.stilettodash.com/) Delilah has two exciting projects launching. First, the SheEO Radical Generosity program calls for 1000 women in Los Angeles to create a $1 million fund to invest in ten women-led businesses. (http://www.sheeo.world/regions-la) In September she will be launching an online course called “The Dash for Funding.” The podcast is produced by Red Cup Agency. The interviewer is Lee Schneider. Want a podcast of your own? Get in touch at http://redcupagency.com
Rob Biederman, co-CEO of HourlyNerd, talks about raising an early round of funding in the company. He and his colleagues applied to be on Shark Tank, were accepted, and then had to decline when they learned that the show taping would conflict with the beginning of their second year of business school. The contacted Marc Cuban directly and got a favorable response that enabled them to secure a seed round. Storytime Friday is a podcast produced by Red Cup Agency. In each episode, communications director Lee Schneider reads from a chapter in progress of his upcoming book, Inside the Mind of Your Angel Investor.
In this edition of cult/tech David J. Neff of Clearhead.me talks about the wealth of behavioral data available online and how to succeed by measuring and acting upon it. Clearhead is an validation and optimization agency helping companies employ a/b testing, personalization, and analytics in pursuit of continuous, data-driven improvement. In the podcast, David breaks all that down. We talk about using proximity devices to map behavior to locations out in the world, specific online behaviors, online shopping carts, and the value of friction - actually making certain transactions go more slowly. David works with companies to help them see the value of a “test and learn” culture, and we talk about that, too. Oh, and since David is an experienced public speaker you’ll want to hear his on how many slides should be in your deck. cult/tech is produced by Red Cup Agency. The interviewer is Lee Schneider, communications director.
Lee Schneider, communications director of Red Cup Agency, and Andrew Park, the visionary behind Urbane & Gallant, discuss how Urbane & Gallant is doing good by fighting sex trafficking and also refining the definition of what it is to be a man today. The cult/tech Podcast covers the culture of online technology and is produced by Red Cup Agency.
Pitching to angel investors is an art and a science. The keys to success are covered in this brief excerpt from the forthcoming book Inside the Mind of Your Angel Investor. Written by Lee Schneider, communications director of Red Cup Agency, the book has interviews with investors and startup founders who together will show you the way into a deeper understanding of the motivations and methods of angel investing. Music Credit: tokyo street by airtone via Creative Commons License.
We've convened an expert panel designed to help EDtech companies market their apps and products to educators. As an EdTech company, you have a dual market. You need to engage kids and you need to convince educators that your app, product and approach are worthwhile. Does it seem sometimes that there is an ever-widening chasm between developers and educators? You'll learn what educators are looking for, what students want, and how to market your company to both groups. We're excited to host two expert panelists on this podcast. Merve Lapus is the Western Regional Education Director for Common Sense Education. He manages school partnerships across the Western United States and collaborates with school networks, state level organizations, and community leaders to provide guidance around fostering a whole-community approach to digital citizenship and EdTech integration. Abby Ross is the co-founder of ThinkCerca, a successful EdTech startup. ThinkCERCA is an online platform focused on literacy. The CERCA framework provides a common language for students, teachers, parents, and administrators to teach critical thinking skills to kids. Here's what we cover: How an EdTech company meets the needs of educators How an EdTech company creates products that appeal to students How to market your EDTech company to both groups The podcast is introduced by Lee Schneider, communications director at Red Cup Agency. The interviews are conducted by Natalie Campisi, writer and producer at Red Cup.
This is an audio book version of a blog called Your Startup Needs a Twitter Ecosystem. It's one of the most popular blogs on the Red Cup Agency and it originally appeared here: http://redcupagency.com/blog-posts/startup-needs-twitter-ecosystem/
On the TechSmart podcast we talk about business tech that is well designed, fun to use and helps you be better at what you do. In episode 2, Michele Christensen, consultant for solopreneurs, tells you how to leverage Google Calendar and TimeTrade for appointment setting, and Jeff Haynes of techbargains.com gives you the lowdown on whether you should get an iPhone5. The interviewer is Lee Schneider of Red Cup Agency.