Podcasts about smartlinks

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform! KEY TAKEAWAYS For the first time, Spotify made 1.14billion dollars. Spotify is trying to promote itself as creator friendly. Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work. Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link. BEST MOMENTS “Spotify has just hit its first year of profitability” “Clubhouse came, dominated and went in six months because they didn’t pay their creators” “Video podcasting is adapting across all platforms” “You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, o podcast semanal que traz até você um resumo de tudo que acontece de mais importante no mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 07 de outubro de 2024 e esta é a nossa trigésima quarta edição! 1 - No episódio da semana passada nós iniciamos a contagem regressiva para celebrar os 20 anos do podcast no Brasil no próximo dia 21 de outubro. Muita coisa mudou em 20 anos, o podcast tem crescido mais a cada dia e a gente não consegue mais acompanhar tudo o que está acontecendo, tanto que foi exatamente pra cumprir essa função que o Pod Notícias nasceu e tem garimpado e publicado notícias diariamente no nosso site, resumindo as principais notícias da semana aqui neste podcast. Esta semana nós preparamos uma matéria muito bacana com 15 estatísticas sobre o podcast que você precisa saber neste ano de 2024. São números úteis, curiosos e alguns até impressionantes sobre o podcast no Brasil e no mundo, e também sobre algumas plataformas de streaming de áudio, perfil e comportamento do ouvinte, números de publicidade e, é claro, downloads também. Pra dar um gostinho e deixar você com vontade de ler a matéria completa, eu vou destacar aqui cinco das 15 estatísticas que a gente fala no artigo. Se liga: Havia apenas pouco mais de 500.000 podcasts ativos em 2018 Spotify é lar de mais de 4,7 milhões de podcasts 93% dos ouvintes de podcast ouvem o episódio inteiro 32 downloads no primeiro mês lhe posiciona entre os 50% maiores podcasters Somente nos EUA, a receita de publicidade em podcasts deve ultrapassar US$ 3,92 bilhões em 2025 Pra ler a matéria na íntegra e saber quais são as outras estatísticas, o link está aqui na descrição do episódio. Link 2 - A plataforma de análise e atribuição de podcasts Chartable anunciou que a Spotify decidiu descontinuar o serviço. Segundo o comunicado, a mudança visa integrar os recursos mais poderosos do Chartable diretamente no Megaphone, proporcionando uma experiência mais integrada para os usuários. Para os usuários do Chartable através do Megaphone, em 2025, os recursos SmartLinks e SmartPromos serão incorporados nativamente ao Megaphone, permitindo que os podcasters utilizem essas ferramentas sem sair da plataforma. Até lá, esses recursos continuarão disponíveis sem interrupções para os programas hospedados no Megaphone. Para aqueles que acessam o Chartable de forma independente, a plataforma estará disponível até 12 de dezembro de 2024. Durante esse período, todas as funcionalidades serão oferecidas gratuitamente, e os usuários que já pagaram antecipadamente serão reembolsados. Além disso, a Spotify está aprimorando os links de compartilhamento no Spotify for Podcasters para fornecer opções de rastreamento de conversão de ouvintes do Spotify. Em um segundo comunicado enviado aos usuários por e-mail, a Chartable deu detalhes sobre como serão os próximos meses até o encerramento total dos serviços em dezembro. Os links para a íntegra dos dois comunicados estão na descrição do episódio. Link 1 / Link 2 3 - Esta semana foram divulgados os resultados da pesquisa RAJAR Audio MIDAS 2024, um estudo que fornece informações sobre como, quando e onde as pessoas consomem conteúdo de áudio no Reino Unido. A pesquisa inclui dados sobre podcasts, rádio ao vivo e sob demanda, e serviços de música sob demanda. A pesquisa também fornece informações sobre uso de dispositivos, atividades, localização e com quem as pessoas ouviram. Algumas descobertas recentes da Pesquisa RAJAR Audio MIDAS são: 94% das pessoas escutam podcasts sozinhas 63% das pessoas ouvem mais da metade dos podcasts que baixam O dispositivo mais popular para ouvir podcasts é o celular O lugar mais popular para ouvir podcasts é em casa Os gêneros de podcasts mais populares são comédia, notícias e política, esportes e true crime As maneiras mais comuns de encontrar novos podcasts são através do boca a boca e das redes sociais A Pesquisa RAJAR Audio MIDAS é conduzida pela Radio Joint Audience Research (RAJAR), uma organização criada em 1992 que mede as audiências de rádio no Reino Unido. A RAJAR é de propriedade conjunta da BBC (British Broadcasting Corporation) e da RadioCentre (a entidade representativa da maioria das estações de rádio comerciais no Reino Unido). O PDF do relatório completo com 22 páginas (em inglês) pode ser acessado na matéria completa no site do Pod Notícias. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - O Apple Podcasts agora suporta transcrições em mais oito idiomas, incluindo o português brasileiro, o que representa um grande avanço na acessibilidade da plataforma. Essa nova funcionalidade permitirá que os ouvintes tenham uma experiência mais rica ao consumir conteúdo, possibilitando que leiam o texto completo de um episódio, busquem por palavras ou frases específicas e acompanhem a reprodução do áudio com a sincronização do texto. Com o suporte ao português brasileiro, o Apple Podcasts não só amplia seu alcance entre os ouvintes brasileiros, mas também reforça seu compromisso em tornar o conteúdo mais acessível a todos. A transcrição é automaticamente gerada após a publicação de um novo episódio, permitindo que os ouvintes tenham acesso rápido ao texto, enquanto a gravação ainda está disponível para ser ouvida. Essa funcionalidade é especialmente importante em um mundo onde a inclusão e a acessibilidade são cada vez mais valorizadas. Com a adição do português brasileiro, o Apple Podcasts se alinha às tendências de mercado que buscam cada vez mais atender às necessidades de um público diversificado. Essa inovação não só melhora a experiência do ouvinte, mas também oferece aos criadores de conteúdo a oportunidade de alcançar um público mais amplo e engajado. Link 5 - Um novo relatório global da Acast, a maior empresa de podcasts independente do mundo, revela que o consumo de podcasts continua a crescer. Lançado no último dia 30 em celebração ao Dia Internacional do Podcast, o relatório é resultado de duas pesquisas realizadas em 13 mercados internacionais e envolvendo 2.600 ouvintes. Os mercados foram divididos em emergentes (Índia, Brasil, Singapura, Itália, Japão, Indonésia, Países Baixos e Espanha) e estabelecidos (Canadá, Estados Unidos, Suécia, Austrália e Reino Unido), com base no gasto em publicidade e na maturidade do mercado. Segundo o estudo, mais de 50% dos ouvintes de podcasts em mercados emergentes e quase 40% em mercados consolidados planejam aumentar o tempo dedicado ao formato nos próximos seis meses. Esse crescimento é especialmente significativo, considerando que quase 70% dos ouvintes diários em mercados estabelecidos gastam mais de seis horas por semana consumindo conteúdo em áudio. Em ambos os mercados os podcasts apresentam altas taxas de engajamento, com médias próximas a 80%, sendo que 40% dos entrevistados nos EUA se dizem altamente engajados, o que destaca a força crescente do podcasting como um meio de comunicação relevante e impactante, e também reflete o potencial de crescimento nas interações com o público. Além disso, o estudo destaca que 51% do público em mercados emergentes expressa interesse em participar de eventos ao vivo de seus podcasters favoritos, um número que sobe para 64% entre os ouvintes diários dessas regiões. Em mercados estabelecidos, mais de 30% dos ouvintes diários relatam que já compareceram a um evento ao vivo de um host de podcast. Essa disposição para interagir de forma mais pessoal com os criadores não só indica um engajamento com o conteúdo, mas também abre oportunidades para a monetização e a construção de comunidades em torno dos podcasts. Link E MAIS: 6 - As marcas na China estão cada vez mais investindo no universo dos podcasts como uma nova estratégia de marketing e engajamento com o público. Esse movimento reflete uma tendência global, onde o áudio digital se tornou uma ferramenta poderosa para alcançar audiências de nicho de maneira mais íntima e personalizada. A adoção dos podcasts pelas marcas chinesas é impulsionada pela crescente popularidade do podcast no país. Com uma base de ouvintes em expansão, as empresas veem nos podcasts uma oportunidade de se conectar com consumidores de forma mais autêntica. Segundo especialistas, os podcasts oferecem um espaço menos saturado em comparação com outras mídias digitais, permitindo que as marcas se destaquem e construam uma narrativa mais envolvente. Entre os setores que mais têm explorado os podcasts na China estão a tecnologia, a educação e o entretenimento. Empresas dessas áreas estão utilizando o podcast para compartilhar conhecimentos, discutir tendências e promover produtos de maneira mais sutil e eficaz. A expectativa é que essa tendência continue crescendo, à medida que mais marcas reconheçam o potencial dos podcasts para fortalecer suas estratégias de marketing. Com a evolução do consumo de mídia digital, os podcasts se afirmam como uma ferramenta essencial para as marcas que buscam inovar e se aproximar dos consumidores. O futuro promete ainda mais integração entre conteúdo de áudio e estratégias de marketing, consolidando os podcasts como um canal indispensável na comunicação empresarial. Link 7 - O crescimento da população latina nos Estados Unidos está impulsionando uma transformação significativa no consumo de áudio, com destaque para o podcasting. Segundo pesquisa da Edison Research, os latinos, que já somam 65 milhões, dedicam mais tempo ao áudio do que a população não latina, com uma média de quase cinco horas diárias. Este aumento no consumo de áudio está sendo liderado pelo podcasting, que agora representa 14% do tempo de escuta dos latinos, superando os 9% da população não latina. O interesse por podcasts entre os latinos não é apenas uma tendência passageira. Em 2014, apenas 1% do tempo de áudio dos latinos era dedicado a podcasts. Hoje, esse número cresceu 14 vezes, demonstrando uma mudança significativa nos hábitos de consumo. A pesquisa revela que os latinos estão dedicando 35% mais tempo aos podcasts do que o restante da população dos EUA, indicando que este formato está substituindo outras fontes de áudio. Segundo Gabriel Soto, Diretor Sênior de Pesquisa da Edison Research, o crescimento do podcasting entre os latinos representa uma oportunidade única para criadores de conteúdo e anunciantes que desejam alcançar este público cada vez mais engajado. Este aumento no consumo está atraindo a atenção de criadores e anunciantes, que veem no público latino um segmento em expansão no universo do áudio. Com o podcasting e a população latina em ascensão, espera-se que essa convergência continue a moldar o mercado de áudio nos próximos anos. Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 8 - Nosso amigo e colunista Carlinhos Vilaronga traz mais uma vez sua coluna "O Podcast no Japão" com as notícias do Coletivo Podosfera Nipo-brasileira, destacando a 4ª edição da Semana Podosfera Nipo-brasileira. Carlinhos, onegaishimassu! Olá Leo e olá ouvintes do Pod Notícias. Gostaria de começar minha participação de hoje compartilhando com vocês a alegria de perceber o podcast encontrando seu espaço nos eventos da comunidade brasileira no Japão. E eu trago aqui dois exemplos: Nos dias 28 e 29 de Setembro a equipe do podcast Saidera, apresentado por Raphael Toguchi, esteve no Shiga Brazilian Fest realizando gravações com transmissão ao vivo. Já nos dias 5 e 6 de Outubro eu estive no Brazilian Day Hamamatsu moderando as gravações no estúdio montado pela Kowa Corporation, que é uma empresa de recursos humanos e que incluiu o podcast nas atividades de interação com os visitantes do evento. Aos poucos o ecossistema de produção de podcasts está se formando por aqui também. Shiga Brazilian Fest:https://www.instagram.com/shigabrazilianfest/ Saideira:https://www.instagram.com/saiderapodcast_/https://www.youtube.com/channel/UCntObsOuTVeLnWMd-mgfgyQ Brazilian Day:https://www.instagram.com/brazilianday.japan/ Kowa Corporation:https://www.instagram.com/kowa_empreiteira/ Agora falando sobre expectativa: A programação da 4ª Semana Podosfera Nipo-brasileira já foi confirmada e gostaria de compartilhar aqui com vocês o nome dos convidados desta edição. Lembrando que o evento será realizado de 21 a 28 de outubro com transmissões ao vivo às 8h30 da noite no horário do Japão. Vamos para a programação: A jornalista Érika Okazaki da Play Ground Media Solution Leo Lopes da Radiofobia Sidney Gusman do Universo HQ O jornalista e podcaster Roberto Maxwell O professor Andriolli Costa - do Laboratório de Podcasts Narrativos Universidade Estadual do Rio de Janeiro A equipe agência Base Marketing Gabriel Tuller da Cosmódromo Luciana Oncken do Estúdio Banca Ana Xavier do The Podcast Space Os convidados discutirão temas relacionados com suas áreas de trabalho e ajudarão na criação da trilha formativa que temos construído nas edições da Semana Podosfera Nipo-brasileira. Mais informações estarão disponíveis no perfil @podnipobr no Instagram. Deixo o convite para vocês maratonarem o conteúdo das edições anteriores que estão disponíveis na íntegra no canal PodNipoBr no YouTube e no podcast PodNipoBr nas plataformas de áudio. Encerro minha participação de hoje por aqui. Carlinhos Vilaronga diretamente de Kosai no Japão exclusivo para o Pod Notícias. Link SOBRE LANÇAMENTOS: 9 - Estreou semana passada o programa “De Gaveta”, apresentado pelas jornalistas Ana Luiza Machado e Geninha Nunes. O podcast se propõe a discutir comunicação com grandes nomes do jornalismo pernambucano, além de reflexões sobre a profissão. No primeiro episódio, Laurindo Ferreira, diretor de Redação do Jornal do Commercio, compartilha histórias de sua carreira de mais de 30 anos no jornalismo, trazendo detalhes de coberturas memoráveis e dos desafios enfrentados no comando de uma redação. Ele também fala sobre o futuro da comunicação e o impacto das transformações digitais no jornalismo. “De Gaveta” promete ser uma fonte de inspiração para profissionais e estudantes de jornalismo, abordando temas relevantes e trazendo novas perspectivas sobre o mercado e o papel da mídia. O podcast está disponível no YouTube e no Spotify. Link 10 - Estreou também o podcast "Autismo Sem Culpa", trazendo uma abordagem sensível e informativa sobre o Transtorno do Espectro Autista (TEA). Apresentado pela jornalista Carla Lerda, mãe atípica, e pela especialista em análise do comportamento Alexandra Duarte, o programa se propõe a discutir as dificuldades, superações e conquistas que envolvem o autismo, a partir da perspectiva de mães e profissionais da área. No episódio de estreia, Autismo Sem Culpa mergulha em relatos profundos e emocionantes, como o de Isa Veiga, mãe solo de gêmeos autistas. Isa compartilha a sua trajetória desde o diagnóstico até os desafios cotidianos de criar duas crianças com necessidades especiais. A conversa oferece uma visão íntima das responsabilidades e barreiras enfrentadas pelas mães atípicas, ao mesmo tempo que desmistifica o papel da maternidade em situações tão delicadas e complexas. A matéria sobre o lançamento do podcast "Autismo Sem Culpa" no Pod Notícias foi escrita pelo Thiago Miro, que é também um pai atípico e deixou suas impressões pessoais sobre o primeiro episódio desse programa que promete se consolidar como uma plataforma indispensável para a troca de experiências, aprendizado e apoio às famílias que vivem a realidade do autismo no Brasil. Os episódios serão lançados a cada duas semanas às 20h da segunda-feira, e estão disponíveis no YouTube e no Spotify. Link RECOMENDAÇÃO NACIONAL: 11 - E a nossa recomendação nacional da semana é o "Ineditados - conversas para além do livro", um programa de rádio que também é disponibilizado na forma de podcast, promovido pela editora UFSM - Universidade Federal de Santa Maria, no Rio Grande do Sul. A proposta desde o primeiro episódio é apresentar diálogos que usam o livro como pano de fundo para temas variados, educativos e divertidos. O programa foi idealizado e é apresentado por Jéssica Dalcin da Silva, que é formada em Desenho Industrial - Programação Visual e tem Doutorado em Educação, ambos pela Universidade Federal de Santa Maria. Jéssica foi também a organizadora da antologia Sussurros da Boca do Monte e desde 2019 participa como integrante fixa na bancada do podcast Rádiofobia. Em seus mais de 80 episódios, o Ineditados já conversou com alunos, ex-alunos, mestres, doutores, professores, autores e outros profissionais das mais diversas áreas, quase sempre com alguma relação com a Universidade Federal de Santa Maria, sendo hoje um importante disseminador de cultura e conhecimento do Rio Grande do Sul para o mundo. Desde o seu lançamento em 05 de setembro de 2022, o Ineditados Podcast vai ao ar às segundas-feiras às 13h pela Rádio UniFM 107.9 de Santa Maria, sendo depois disponibilizado (como todo bom podcast) em todos os agregadores de áudio e também no canal da Editora UFSM no YouTube! Link Este episódio contou com o apoio da CONTENT ACADEMY, uma plataforma de cursos online voltada para quem quer trabalhar com criação de conteúdo que tem na plataforma cursos como True Crime com o Ivan Mizanzuk, Webjornalismo independente com Alvaro e Ana do Meteoro Brasil, Storytelling com o Kenji do Normose, Edição de vídeo para Youtube com o Will do Jogatina Maneira, o meu curso Podcast para todos (que tá com uma mega promoção por tempo limitado) e mais um monte de cursos incríveis que você acessa em contentacademy.com.br! O Pod Notícias também conta com o apoio da HostGator, um dos melhores serviços de hospedagem do mundo, onde nós hospedamos o nosso site e que dá para o nosso ouvinte a partir de 69 até 74% de desconto em planos de hospedagem, além de contar gratuitamente com a rede global da CDN Cloudflare, que tem benefícios insuperáveis e podem ser ativados em um clique nos planos de hospedagem da HostGator. Garanta já seu desconto acessando podnoticias.com.br e clicando no banner que fica no rodapé da página ou em qualquer postagem individual. Se você, assim como a HostGator e a Content Academy, quiser anunciar a sua marca, produto ou serviço com a gente aqui no Pod Notícias – tanto no podcast como no nosso site – e atingir um público qualificado que se interessa pelo podcast aqui no Brasil, manda um e-mail pro contato@podnoticias.com.br, que nós vamos ter o maior prazer em conversar com você sobre as nossas opções de publicidade. E caso você queira colaborar com o Pod Notícias com texto, sugestão de pauta ou envio de notícias, também vai ser muito bem-vindo e pode fazer isso através do mesmo e-mail. E assim a gente fecha esta trigésima quarta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à íntegra das notícias com todas as fontes e a transcrição completa do episódio, além dos artigos dos nossos colunistas e todos os links relacionados. Acompanhe o Pod Notícias diariamente:- Canal público do Telegram- Instagram- Page do Linkedin Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Leo Lopes - pesquisa, pauta, redação final, direção geral e apresentação- Thiago Miro - pesquisa e redação- Carlinhos Vilaronga - coluna "O Podcast no Japão" Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Nataly Ptitsyna (Head of PR at ClickDealer) discuss: - How Nataly became the Head of PR at ClickDealer - How to gauge success when it comes to PR - The importance of attending industry events and conferences - Top verticals that are performing the best right now - ClickDealer and their role in the Pay Per Call space - ClickDealer and their amazing Smartlink technology Official Sponsor: PIN-UP Partners - (https://shorturl.at/R75QY) Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Nataly Ptitsyna: CLICKDEALER: https://clickdealer.com/ FACEBOOK: https://www.facebook.com/ClickDealer INSTAGRAM: https://www.instagram.com/clickdealer/ LINKEDIN: https://www.linkedin.com/company/clickdealer/

La semana pasada te comenté que podías utilizar Google Sites para crear un enlace para Instagram que llevara a una landing con otros enlaces interesantes para tus potenciales clientes, comunidad o público en general. Hoy veremos cómo hacer esto y mucho más con Metricool, una verdadera navaja suiza.

Wir springen in dieser Folge in die Jahre vor dem Ausbruch des US-Sezessionskriegs. Seit Jahrzehnten schon schmuggeln Abolitionistinnen und Abolitionisten versklavte Schwarze in die Freiheit, doch erst ab den 1850er Jahren wird auch versucht, die Sklaverei mit Waffengewalt zu beenden. Der prominenteste dieser militanten Abolitionisten ist John Brown, der sich von Gott berufen sieht, der Sklaverei ein Ende zu bereiten. Wir sprechen in dieser Folge darüber, wie seine Pläne scheitern, er aber schließlich dann doch noch – als Toter – ein Katalysator für die Abschaffung der Sklaverei wird. // Literatur - David S. Reynolds. John Brown, Abolitionist: The Man Who Killed Slavery, Sparked the Civil War, and Seeded Civil Rights. Vintage, 2006. - Horwitz, Tony. Midnight Rising: John Brown and the Raid That Sparked the Civil War. Henry Holt and Co., 2011. - W. E. B. DuBois. John Brown. Routledge, 2015. Das erwähnte Epic Poem "John Brown's Body" von Stephen Vincent Benét aus dem Jahr 1928 gibt's hier nachzulesen: http://gutenberg.net.au/ebooks07/0700461.txt Die verwendeten Vorlesungen von David Blight gibt's hier nachzuschauen: - https://www.youtube.com/watch?v=j4wCvPwigYw - https://www.youtube.com/watch?v=GscBDjPNBjM Die beiden erwähnten Folgen von "Tatort Geschichte" zum Pottawatomie Massaker und dem Überfall auf Harpers Ferry gibt's hier nachzuhören: - https://www.br.de/mediathek/podcast/tatort-geschichte-true-crime-meets-history/john-brown-und-das-pottawatomie-massacre/1906261 - https://www.br.de/mediathek/podcast/tatort-geschichte-true-crime-meets-history/john-browns-aufstand-gegen-die-sklaverei-der-ueberfall-auf-harper-s-ferry/1909828 Das Episodenbild zeigt John Brown auf einer Daguerreotypie im Jahr 1859. Vielen Dank an Martin Hemmer fürs Einsingen von "John Brown's Body". Auf vielfachen Wunsch gibt's den Song jetzt auch hier direkt als mp3 zum Download: https://www.geschichte.fm/wp-content/uploads/2023/05/jbb.mp3 Wer mehr von ihm hören will, dem sei das Album "Stories of the Ueberwelt" seiner Band Rambo Rambo Rambo empfohlen: https://www.artistcamp.com/SmartLinks/9006472036760/ //Aus unserer Werbung Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/GeschichtenausderGeschichte NEU: Wer unsere Folgen lieber ohne Werbung anhören will, kann das über eine kleine Unterstützung auf Steady oder ein Abo des GeschichteFM-Plus Kanals auf Apple Podcasts tun. Wir freuen uns, wenn ihr den Podcast bei Apple Podcasts rezensiert oder bewertet. Für alle jene, die kein iTunes verwenden, gibt's die Podcastplattform Panoptikum, auch dort könnt ihr uns empfehlen, bewerten aber auch euer ganz eigenes Podcasthörer:innenprofil erstellen. Wir freuen uns auch immer, wenn ihr euren Freundinnen und Freunden, Kolleginnen und Kollegen oder sogar Nachbarinnen und Nachbarn von uns erzählt!

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Esta semana: Apple llega a un acuerdo con una casa de producción Latina, varios discuten la seguridad de marca, se publica el Latino Podcast Listener Report, y Spotify brinda una nueva oferta para usuarios de megaphone Apple aumenta sus esfuerzos de podcasting en un trato con casa de producción Manuela: Se confirmaron rumores de que Apple se metió en el podcasting la semana pasada. El artículo de Bloomberg de Ashley Carman y Lucas Shaw del miércoles pasado explica: “Las inversiones han sido lideradas por el estudio de televisión de Apple, en lugar de su división de podcasts. A pesar de ser uno de los distribuidores de audio más grandes del mundo, la unidad de podcasting de la compañía ha evitado financiar programas individuales o comprar redes porque quiere ser vista como una plataforma neutral”. Esa división de televisión ha llegado a un acuerdo con Futuro Studios, la casa de producción fundada por la periodista latina Maria Hinojosa, para financiar la creación de podcasts, mientras que Apple conserva los derechos de primera vista sobre las adaptaciones de cine y televisión. En lo esencial, el acuerdo crea una fábrica para hacer pilotos de contenido para que Apple genere nuevas propiedades intelectuales y las pruebe en el mundo de los podcasts antes de pasar a la versión filmada más costosa. “Apple no ha invertido tanto dinero en podcasts originales como Amazon y Spotify Technology SA, que han gastado cada uno más de mil millones de dólares en adquisición de empresas y programación. Spotify, el rival de Apple en la transmisión de música, ha hecho que algunos de los podcasts más populares del mundo sean exclusivos de su servicio y, por lo tanto, no estén disponibles para la competencia”. Podcasting se está convirtiendo en un campo de pruebas relativamente asequible para propiedades intelectuales en lugar de comprometerse por completo con un piloto de TV, junto con la ventaja adicional de que cualquiera propiedad intelectual exitosa obtiene una audiencia integrada de fanáticos antes del primer día de rodaje. Programas exitosos como la adaptación de Dirty John de Netflix están demostrando que el método puede funcionar y funcionar bien. 'Un impedimento clave': la tecnología de seguridad de la marca continúa dividiendo a los anunciantes entre ricos y pobres Gabe: Este lunes, Seb Joseph de Digiday publicó un artículo que detalla la creciente división en la forma en que los anunciantes manejan ser publicados en sitios de noticias cuando surgen grandes historias principalmente negativas. Nadie quiere ser la próxima sensación viral que sale peor que el Sr. Peanut cuando la campaña publicitaria de Planters que mató temporalmente a su mascota coincidió con la muerte de Kobe Bryant.  En un mundo lleno de ciclos de noticias peligrosas, las empresas de tecnología de seguridad de marca como Integral Ad Science pueden impartir un control más granular sobre qué contenido se considera seguro para la marca de manera oportuna. Luego están aquellos especialistas en marketing que no usan la tecnología. Tome el grupo de periódicos británico Reach plc, por ejemplo, que ha dicho que la guerra en Ucrania redujo significativamente la demanda de los anunciantes. “Esto no sorprenderá a nadie. La verdad es que la desventaja es demasiado pronunciada y la ventaja demasiado oscura para que muchos especialistas en marketing hagan algo más que evitar las noticias polarizadoras. Dicho esto, no todos los especialistas en marketing lo ven de esta manera. Y si pudieran permitírselo, se anunciarán en sitios de noticias, solo que de una manera más matizada.” Un efecto secundario no deseado de que los anunciantes decidan qué temas son aceptables para bloquear anuncios es que algunas de las noticias más importantes también eliminan parte del periodismo potencialmente mejor escrito del momento. Joseph cita al vicepresidente ejecutivo de estrategia y marketing de Zefr: “En realidad, no aceptamos ni usamos listas de bloqueo de palabras clave como una política en nuestra empresa, porque terminan causando el mismo daño al bloquear en exceso las voces de calidad una y otra vez, y simplemente no funcionan bien en entornos de contenido generado por usarios. En su lugar, aplicamos los modelos GARM [Global Alliance of Responsible Media] para temas sociales delicados debatidos como una forma de mantener a las marcas frente a contenido adecuado y evitar los problemas que les preocupan”. Latino Podcast Listener Report / Informe de oyentes latinos de podcast Manuela: El tercer informe anual del Latino Podcast Listener Report, o en español Informe de oyentes latinos de podcasts, se publicó el martes, tras un webinar sobre los resultados presentado por Gabriel Soto, coanfitrión de La Descarga y director sénior de Edison Research, y Elsie Escobar, directora de comunidad y contenido de Libsyn y cofundadora de She Podcasts. Con el apoyo de Adonde Media, LWC Studios, Libsyn, PRX y SXM Media, el informe de este año reveló muchas tendencias interesantes, así como nuevos hallazgos. El estudio encuentra que el 59% de los adultos latinos han escuchado alguna vez un podcast, frente al 56% desde el año pasado y al 45% desde el 2020. La falta de promoción de podcasts en español fue un tema recurrente del informe, y existe una oportunidad para unir dicho contenido con los latinos nacidos fuera de EE.UU. El 37% de los latinos nacidos en EE. UU. escuchó un podcast en el último mes, mientras que el 29% de los nacidos fuera de EE. UU. dice lo mismo. Una nueva estadística publicada este año reveló que el 17% de los latinos que son oyentes mensuales de podcasts se identifican como LGBTQ+. Para comparar, el informe citó la estimación de 2021 de la encuesta Gallup, la cual indica que 11 % de la población adulta latina se identifica como LGBTQ+. También se discutió el beneficio de la publicidad en los podcasts latinos. Según el informe, el 64% de los oyentes mensuales de podcasts presentados por latinos dicen que alguna vez compraron un producto o servicio como resultado de escuchar un patrocinio o publicidad en un podcast, en comparación con el 25% de los que nunca han escuchado un podcast presentado por latinos que dice lo mismo. Como dijo Gabriel Soto, “los latinos en los EE. UU. controlan un impresionante poder adquisitivo de $1,9 billones, y los datos de hoy demuestran cómo los anunciantes que apoyan el contenido de los podcasts latinos se benefician, mientras los que no lo hacen se lo pierden”. El Informe de oyentes de podcasts latinos es un recurso invaluable para muchos creadores en el mundo de los podcasts. Estamos felices de ver que el esfuerzo continúa. Puede descargar el informe del Latino Podcast Listener Report de forma gratuita en el enlace en los detalles del episodio. Las agencias de publicidad pueden y deben hacer más para apoyar el periodismo Gabe: Las cosas se ven difíciles para los periodistas. Ricardo Baca escribe una apasionada petición para las agencias de publicidad, destacando la importancia no solo de colaborar con los periodistas, sino también de apoyarlos con compras de anuncios y suscripciones. Escribe desde la perspectiva de haber trabajado al otro lado de cerca como periodista años antes. “Para ser claros, las agencias tienen parte de culpa aquí. Estamos atrapados en la misma rutina viciosa que todos los demás: vemos que el tráfico web se dirige a las redes sociales, así que ahí es donde compramos nuestros anuncios, desviando aún más el apoyo del periodismo, la serpiente se come a sí misma. Y con los medios de comunicación luchando poderosamente en el frente de los ingresos sin importar su tamaño, desde los semanarios alternativos locales hasta los principales diarios metropolitanos, estoy haciendo un suplica a las agencias para que den un paso al frente”. Baca sugiere tratar las relaciones con los periodistas no como transaccionales, sino como simbióticas. Valora su tiempo y ellos valorarán el tuyo. No guarde rencor cuando un informe bien investigado genera algo con lo que el cliente no está satisfecho. Luego está el hecho de que el periodismo ha evolucionado más allá de los reporteros de gumshoe que trabajan para un medio monolítico. Con más formas de periodismo profesional convirtiéndose en la norma, también debe ir el apoyo publicitario. “Tenga en cuenta que los modelos de ingresos han cambiado. Considere el patrocinio de una agencia para un boletín Substack, por ejemplo. Patrocinar otros formatos de medios populares como podcasts, reconocer tanto un cambio en los hábitos de los consumidores como la continuidad involucrada (alguien debe pagar para crear las cosas) es otra forma de apoyar directamente el comercio”. Spotify lanza un nuevo paquete para usuarios de Megaphone, agregando acceso a Chartable y Podsights Manuela: En un correo electrónico enviado ayer, Spotify anunció que están agrupando el acceso empresarial a los servicios adquiridos recientemente Chartable y Podsights en Megaphone. “Con esta oferta actualizada, podrá aplicar fácilmente la medición de atribución para mostrar el valor de sus esfuerzos promocionales de podcast, así como sus campañas de ventas directas. Todos los clientes de Megaphone ahora podrán obtener información única sobre la audiencia de su podcast y, al mismo tiempo, medir el impacto del crecimiento de la audiencia de sus campañas promocionales a través de herramientas como Chartable SmartPromos y SmartLinks”. La atribución y el marketing de crecimiento son el enfoque principal en el mundo de la tecnología publicitaria de podcast. Una de las mayores plataformas de alojamiento centradas en empresas que adquiere dos de las mejores soluciones de atribución y análisis y las ofrece de forma gratuita a los usuarios existentes es un gran problema en cuanto al presupuesto. Aunque vale la pena señalar que hay condiciones: son gratis para los primeros cuatro millones de impresiones. Desde la gran compra de Spotify de Podsights y Chartable, ha habido un agujero enorme para la atribución de terceros. Empresas como Claritas, Veritonic y Artsai, que han comenzado a asumir ese desafío, han tenido una batalla dificil. Tanto Podsights como Chartable son excelentes piezas de tecnología, pero la primera parte no es neutral. Ofertas como esta harán que sea aún más difícil sacarlos de su dominio sobre el espacio y ponen en peligro el valor de las mediciones de terceros en el podcasting. Un buen trato, pero hay que tenerlo en cuenta al considerar el futuro del podcasting como industria. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Lo nuevo en @ViaPodcast: • Opinan que no se ha logrado una buena experiencia con las noticias breves automatizadas en audio. • Hootsuite informa las tendencias en redes sociales para el 2022. • Encuesta en Brazil revela que la mayoría de los que contestaron alojan su pódcast en Anchor. • Los editores de pódcast en Estados Unidos están cobrando menos pero facturando más. • Podchaser lanza nueva función que facilita encontrar fácilmente pódcast que aceptan invitados. • Chartable añade píxeles adicionales de remarketing para SmartLinks. Pódcast recomendado 
Maternidad: ‘El podcast de IVI'. Este es un pódcast que explora la maternidad, la familia, la mujer y la salud femenina. Ofrece a las mujeres información de todo lo que les preocupa en las diferentes etapas de su vida. Es conducido por Nuria Roca. Support this podcast

Smartlinking services like Linkfire are now ubiquitous to music fans and industry alike: they have become essential glue that holds all the disparate areas of the business together, sending fans from one place to another, and generating income along the way. We chat to Linkfire CEO Lars Ettrup about this quietly powerful sector, and we ask him if smartlinks are empowering independence for DIY artists, and if they even need a traditional website in an age where the most important URL for them to share is a smartlink. PLUS: Lars announces that Linkfire has just acquired a major competitor.

“How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode.  We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. (Even if you haven’t launched yet.) This episode is sponsored by Podcorn. Start finding your own podcast sponsors using their free, browsable marketplace at http://witandwire.com/podcorn (witandwire.com/podcorn). ------------------- By the end of this episode, you’ll learn: Miriam’s ladder approach for attracting high-quality guests for her podcast, even before she launched. (This works for new and experienced hosts alike.) How Miriam got Amy Porterfield and Gretchen Rubin to join her podcast, even after hearing no the first time What podcast hosts are doing wrong that prevents guests from wanting to share their own episodes How you can measure if Facebook ads turn into podcast listeners. (Most people assume this is impossible, but Miriam’s strategy works!) How Miriam uses podcast episodes and Facebook ads to support her digital product launches How to create Smartlinks for your podcast episodes, and how they help build your audience -------------------

Today Erez joins us to discuss how 2key is using blockchain to transform regular links into multi-step referral SmartLinks. Erez is the CEO and Co-Founder of 2key, But known by everyone as Kiki. After a long career in the Finance sector, he made a pivot in his life into the hi-tech industry to become an online marketing specialist. He’s an expert in leveraging small ideas into big dreams that sweep people into a kicking reality.  His long-term vision is to make a change in the advertising industry, helping businesses and people by making the world a little more flat and equitable. Kiki’s passion is nature and the outdoors, and he defines himself as an environmental activist leader. His motto- Always think out of the boX. Links: 2key's vision and plans ahead -  https://www.2key.network/about-us   Products: Product 1,  Product 2 , Product 3  Statistcs -  https://community-dashboard.2key.network/   How 2key is different -  https://www.2key.network/tech   What pain 2key solves -  https://www.2key.network/tech   2key biggest achievements so far -  https://www.youtube.com/watch?v=qNByw0voRo0   View this episode on our website here. *Disclaimer. None of this information is financial advice. ~ Follow us on Instagram, Twitter, Facebook, LinkedIn, Pinterest and Uptrennd today! ~ Want to learn more about cryptocurrency? Check out our educational videos today! ~ Looking to attend a cryptocurrency or blockchain event? Check out our events page! ~ Tune in on Crypto Current TV throughout the week for a 24/7 crypto stream on the latest action on crypto markets, news, and interviews with the industry’s top experts! ~ Enjoying our podcast? Please leave us a 5 star review here! ~ Stay up to date with the latest news in cryptocurrency by opting-in to our newsletter! You will receive daily emails (M-S) that are personalized and curated content specific to you and your interests, powered by artificial intelligence.  ~ We were featured as one of the Top 25 Cryptocurrency Podcasts and one of the 16 Best Cryptocurrency Podcasts in 2020. ~ Are you an accredited investor looking to invest in cryptocurrency? Check out Crescent City Capital. ~ Want to take educational courses on cryptocurrency & blockchain? Sign up for Blockchain Training Academy today! ~ Earn Interest. Receive Loans. Trade Crypto. Start Today! Learn more about how you can sign up for Blockfi  ~ Want to be on our show or know someone who should? Contact us today! ~ We hope you are enjoying our cryptocurrency and blockchain educational content! We greatly appreciate donations, which all go directly towards creating even better educational content. Thank you for your generosity! Buy us a coffee here :) BTC: 3BpSmgS8h1sNtbk6VMiVWxoftcwBxAfGxR  ETH: 0x743c0426CE838A659F56aFC4d3c10872d758EC79  LTC: MKCpf3qEVfT6yprhDhkJJcdNpqh5PZXSbx

En este episodio hablaremos sobre los smartlinks y cómo te ayudan a ganar dinero fácilmente como afiliado en CPA. Video mencionado: https://youtu.be/J8vQs_BtVdM

jQuery(document).ready(function($) { $('#wp_mep_100').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back the founder and CEO of iPersonalyze, Vic Awtry. Vic helps the 2 Regular Guys explore so new unique ways to promote our business through the use of Smart Links and Shopify. Vic gives us some great marketing techniques and ideas for winning the digital age of selling online. Do you want to take advantage of timely events and world happenings with your decorating business, we have some information that is going to help you. Don't miss our second conversation with Vic. Hopefully one of many more to come. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Teen Fashion Designer Headlines Breakfast at Printing United Ariel Swedroe, a 15-year-old fashion designer, will start the day on an inspirational note as the Women in Print Alliance Breakfast's keynote speaker on October 24 at 7:30 AM at PRINTING United (October 23 - 25, Dallas).SGIA Now Accepting Product of the Year Competition Entries - The Specialty Graphic Imaging Association (SGIA) is accepting entries for its annual Product of the Year competition through August 2. Exclusive to PRINTING United exhibitors, and judged by a panel of industry experts, the competition awards the leading products in the market across 87 printing categories. Selling with Shopify and Smartlinks Terry: Let's start the conversation with an explanation of the Four Waves of Mass Customization.Aaron: Vic, let's talk about the custom gift marketplace. What is your outlook on it?Terry: Tell us about e-commerce sites with and without shopping carts. Teach us about Smart LinksAaron: What are some of the most creative ways you are seeing people take advantage of some of this technology.Terry: What is your company iPersonalyze offering in this space that can help folks?Terry: Tell our listeners where to find you.Victor Awtry is a visionary entrepreneur and founder and CEO of iPersonalyze. As an innovative and creative software developer, Victor seeks to bring the latest cutting edge personalization technologies, typically available to only larger companies, down to smaller companies and startups in the graphics, printing, and communication industries. Victor is regarded by his peers as a thought leader in the emerging Fourth Wave of Mass Customization, which Victor renames Mass Personalization since customization is about products and personalization is about people. Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comChicago with Atlas Screen Supply on June 22-23Phoenix at WorkHorse Products July 20-21 Trade Shows ISS Houston - June 6-8, 2019ASI Chicago - July 10-11, 2019NBM Meadowlands - July 25-26, 2019NBM Long Beach - August 15-17, 2019ISS Orlando - September 5-7, 2019NBM Columbus - September 12-14, 2019ISS Ft Worth - October 3-5, 2019NBM Denver - October 11-12, 2019PrintingUnited powered by SGIA - October 23-25, 2019

On the latest episode of the podcast at the intersection of business and culture we talk...Customer loyalty. Does it really exist? Why do companies pour billions into something and say it's a science when it really may not even matter.Smart links. Podcasting has had an issue in that people click on links to take them to a show but do they listen? That may all be changing now due to new technology.And what happens in a world where you have nothing to build and sell except tracking mechanisms? We have exclusive excerpts from Noah Yuval Harrari's keynote from the OMR Festival in Hamburg, Germany about this very subject.Plus music from Moullinex and Belabouche.Follow us on socials @DisruptiveFM on Twitter and Instagram.#DisruptiveFM #dfm

On the latest episode of the podcast at the intersection of business and culture we talk...Customer loyalty. Does it really exist? Why do companies pour billions into something and say it's a science when it really may not even matter.Smart links. Podcasting has had an issue in that people click on links to take them to a show but do they listen? That may all be changing now due to new technology.And what happens in a world where you have nothing to build and sell except tracking mechanisms? We have exclusive excerpts from Noah Yuval Harrari's keynote from the OMR Festival in Hamburg, Germany about this very subject.Plus music from Moullinex and Belabouche.Follow us on socials @DisruptiveFM on Twitter and Instagram.#DisruptiveFM #dfm

Odcinek 12SoundTrap od Spotifyhttps://radiogram.pl/121. Co oferuje Soundtrap?- https://www.soundtrap.com/musicmakers2. Alior Bank został sponsorem i partnerem kilku polskich podcastów.- https://www.soundtrap.com/musicmakers3. Anchor i wiadomości głosowe do podcasterów- https://medium.com/anchor/new-anchors-voice-messages-now-from-anywhere-on-web-or-mobile-7e777fefd4144. MASH-up czyli spotkania dla podcasterów w Krakowie.- https://www.facebook.com/pg/eventmashup/about/?ref=page_internal- https://www.facebook.com/eventmashup/photos/a.442764383146857/441577283265567/5. Plugin do Wordpress Yoast blokuje indeksowanie RSS- https://wordpress.org/plugins/powerpress/#developers6. Zestawienie polskich podcastów kryminalnych- https://radiogram.pl/kryminalne7. Chartable wprowadza SmartLinks- https://chartable.com/smartlinks- https://www.theverge.com/2019/5/13/18617188/chartable-smartlinks-url-podcast-marketing-tracking8. Spider'sWeb o podcastach w Googlehttps://www.spidersweb.pl/2019/05/podcasty-google-w-przegladarce.html9. Audacity - nowa wersja- https://www.audacityteam.org/download/- https://wiki.audacityteam.org/wiki/Release_Notes_2.3.2#Changes_and_improvements_since_previous_versionWszystkie odnośniki wspomniane wcześniej znajdziecie na stronie odcinka, jak również w notatkach.Jeśli podobał ci się ten odcinek zapraszam do subskrybowania. Wejdź na stronę radiogram.pl tam znajdziesz informacje jak to zrobić.Tam również są adresy do FB i TTRadiogram jest na Google Podcasts, Spotify i iTunes.Moje # to #radiogrampl #podkastypl #podwiadomosci #radiogrampolecaNajłatwiej skontaktujesz się ze mną poprzez email radiogrampl@gmail.comMiłego podkastowania i do usłyszenia za tydzień.

Dave Zohrob, co-Founder and CEO of Chartable, and co-host of Hacker Daily, explains how podcasters can best use their new SmartLinks feature to know whether or not people clicking on their podcast links are ultimately converting into listeners. You can try our new SmartLink we set up for Podcast Me Anything https://link.chtbl.com/ChartableIntv.

En NotiPod hoy: - Apple acaba de anunciar que tendrán en su tienda Apple de Chicago la sesión ‘Creando tu primer podcast’ (con Garageband). Se cree que lo extenderán a otras tiendas. - Chartable lanza el servicio llamado SmartLinks el cual rastreará las URL para determinar de dónde vienen los usuarios que reprodujeron o descargaron tu podcast. - Spotify está concentrando sus esfuerzos en hacer que sus suscriptores escuchen podcasts y los asocien con podcasts y no solo con música, como ocurre hasta ahora. - Soundtrap, propiedad de Spotify, ha lanzado Soundtrap for Storytellers, una herramienta online completa para grabar, editar y dominar su audio. Su característica más impresionante es que permite a los podcasters eliminar palabras de una transcripción automática de su conversación y los cambios se reflejarán automáticamente en el audio. - Terminan el sorteo de los Interpodcast 2019 en el que los podcasters imitan a otros podcasts con el objetivo de divertirse y promocionar el podcasting. - Stitcher revela que aumentó sus ingresos casi en un 40% en 2019, según datos del primer trimestre del año. - El alojador de podcasts australiano Wooshka recibió la certificación de podcast de IAB para las métricas de descargas, escuchas y publicación de anuncios. - Desde el portal Adswizz cuentan sobre las ventajas de AudioGo una herramienta que hace que la publicidad en audio sea más accesible a las empresas pequeñad. - Según un nuevo estudio de la Asociación de Tecnología del Consumidor (CTA), el 31% de los hogares de Estados Unidos posee un altavoz inteligente, en comparación con 8% hace tres años. Podcast recomendado: In-podérate Emprendedor. Es un podcast dirigido a emprendedores, en el que el conferencista, autor y coach Edward A. Rodriguez da claves para poner en marcha ideas y estrategias de transformación, productividad e influencia. En su programa más reciente ofrece estrategias para mantener tu negocio fluyendo y aumentando tus ingresos. Más detalles y otros episodios y contenidos sobre Podcasting en: https://viapodcast.fm/los-podcasts/notipod-hoy/

The company's SmartLinks offer trackable analytics Visit https://podnews.net/update/chartable-funding-smartlinks for all the links, and to subscribe.

Smartlinks: http://smartlinks.cygnusmusic.net/l/GB8KE1856456/5c0e4a04297f135fd0396a52