Copper State of Mind: public relations, media, and marketing in Arizona

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement.Read the transcript and notes for this episode on our website. Listen to Episode 3: "Community Relations: Giving Back is Good Business"Key Takeaways Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart. Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions. Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships. Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks. Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while measurement tools and technology have certainly advanced, the core challenge remains: identifying the right metrics that resonate with the client's goals and demonstrate the value of a campaign in achieving business success. Read the transcript and notes for this episode on our website. Key Takeaways Effective PR measurement requires aligning communications strategy with overarching business goals to accurately assess impact and success. Modern tools and analytics enable the measurement of various aspects of PR campaigns, but there is still a challenge in capturing intangible impacts like brand awareness. PR & communications professionals must align their measurement strategies with the actual business objectives to demonstrate real value to clients. Misalignment between client expectations and PR outcomes can result from failure to ask the right questions at the start of a campaign. Continuous dialogue between PR agencies and clients is crucial for demonstrating value and securing long-term partnerships. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing.

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for this episode on our website. Key Takeaways Diversity is a fact of nature and should be mirrored within workplace environments to promote inclusivity and equity. Policy shifts have impacted the traditional DEI landscape, raising questions about meritocracy and representation. Systemic biases are pervasive, and acknowledging personal biases is essential for fostering more inclusive spaces. Real progress requires open, honest, and sometimes tough conversations about race, equity, and inclusion in society. Leaders of companies and non-profit organizations should authentically communicate their stance on DEI issues, reflecting these values in their operations and cultures. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust across institutions, with grievances rising significantly. Business leaders are being called upon to spearhead trust restoration efforts, but this must be a collaborative endeavor involving governments, NGOs, and the media. Generational differences exist in perceptions of activism, with younger populations more inclined to view hostile activism as a necessary response to grievances. There is a pressing need for transparent and honest communication by institutions to combat misinformation and rebuild public trust. Consumers of news must also engage responsibly by seeking diverse perspectives and developing informed opinions. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public...

Read the transcript and notes for this episode on our website. It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East and Africa, including his experiences with renowned journalist Christopher Dickey and his work with humanitarian policy and advocacy experts at Oxfam International. Abbie points out how mentoring can often unfold unexpectedly, deriving immense value from curiosity and active participation that benefits both mentors and mentees. She also touches on the evolving landscape of networking and the need for authentic, meaningful conversations in mentorship. Ultimately, Abbie and Adrian point out that mentoring is a two-way street, where both parties can learn and grow from each other, fostering lasting relationships that extend beyond formal interactions.Key Takeaways Mentorship doesn't need to be a formal arrangement; the best relationships often develop organically through shared experiences and mutual learning. Both mentors and mentees can benefit, as the exchange of knowledge and perspectives sparks growth and insight for all involved. Constructive feedback is crucial, providing real-time learning and application opportunities beyond theoretical knowledge. Expressing gratitude for the guidance can solidify your relationship with a mentor and encourage continued interaction and mutual support. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Dr. Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives.Key Takeaways The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners. Public relations can sometimes shift from reputation management to reputation takedown, which is troubling. The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives. Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims. Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Adrian McIntyre and Abbie Fink discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers, the challenge of maintaining impartial reporting intensifies. This raises critical questions about the responsibility of journalists to uphold their mission while navigating the pressures of a changing industry.Key Takeaways The settlement between ABC News and President-elect Trump raises concerns about journalistic integrity. As media organizations face financial pressures, maintaining objective reporting becomes increasingly challenging. The relationship between media ownership and editorial independence is becoming more complicated in today's landscape. The rise of cheap conspiracy theories highlights the high costs of funding real investigative journalism. Journalists must navigate pressures from both their employers and the public's expectations of accuracy. The fear of lawsuits could lead to self-censorship among journalists, threatening press freedom. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website.The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie Fink, president of HMA Public Relations, emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face during this time. Ultimately, the key takeaway is that effective communication during the holidays requires a thoughtful blend of strategy, empathy, and timely outreach to break through the clutter and connect meaningfully with audiences.Key Takeaways The holiday season requires early planning for effective communication and marketing. Shoppers are beginning their holiday preparations much earlier, often starting before Halloween. Emotional storytelling can be powerful but must avoid manipulation to resonate authentically. Nonprofits must engage donors continually beyond just the holiday season to ensure lasting support. Culturally sensitive messaging is essential during the holidays, considering diverse celebrations and experiences. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism. Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda. Key Takeaways The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States. Research shows that more than half of the nation's counties have little to no local news coverage. Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization. Consumers must support local publications to ensure diverse voices and accurate reporting. Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm,...

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also discuss the responsibilities of PR professionals in the contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Abbie advocates for a focus on unifying messaging that resonates with shared values, urging communicators to be proactive in addressing the challenges and opportunities presented by the new administration. By aligning communication efforts with universally accepted goals, business leaders can transcend polarization and foster environments of mutual understanding. Key Takeaways The polarization of public discourse is a growing concern, driving the need for unifying communication strategies. Business leaders must find a balance between taking public stands on political issues and maintaining respect for diverse viewpoints. Organizations should align their messaging with their mission and values to maintain trust and authenticity.The media landscape is increasingly fragmented, and social media algorithms profoundly impact how information is consumed and distributed.With an increasing preference for niche media consumption, targeting specific audience segments requires strategic messaging and content placement. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having both professional advisors and supportive friends during this transformative period. As Abbie reflects on the renewed energy within HMA Public Relations, she expresses pride in the work they continue to do and the strong relationships built over the years. Key Takeaways Transitioning to sole ownership involves navigating complex legal, financial, and emotional factors—each critical to the successful acquisition of a business. Engaging with expert advisors such as mergers and acquisitions attorneys and financial specialists is key to comprehensively understanding the firm's valuation. Balancing friendship and business interests with a former co-owner requires clear communication and a focus on shared goals, such as maintaining agency continuity and client satisfaction. The support of informal "friend-visors" is vital during transitional periods, providing emotional and motivational backing. Ownership transition can reinvigorate business energy and client service strategies, presenting fresh opportunities to build on an established legacy.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://copperstateofmind.show/episode/should-your-organization-start-a-podcast ("Should Your Organization Invest in Starting a Podcast?") (Episode 17) https://hmapr.com/how-do-you-listen-to-your-podcasts/ ("How Do You Listen to Your Podcasts?") by Justin Liggin https://hmapr.com/what-do-journalists-want/ ("What Do Journalists Want?") by Abbie Fink https://hmapr.com/creativity-is-just-half-of-the-equation/ ("Creativity Is Just Half of the Equation") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. https://www.linkedin.com/in/jackie-yoder-mba-6212411a6 (Jackie Yoder) joined https://www.wildewealth.com/ (Wilde Wealth Management) in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Listen to previous episodes of this mini-series: https://hmapr.com/in-the-house-with-melanie-green/ ("In The House With ... Melanie Green of Fish & Richardson") https://hmapr.com/in-the-house-with-samantha-gulick/ ("In The House With ... Samantha Gulick of Harrah's Ak-Chin Casino") https://hmapr.com/in-the-house-with-laurie-munn/ ("In The House With ... Laurie Munn of Mercy Care") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. https://www.linkedin.com/in/melaniesgreen/ (Melanie Green) loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at https://www.fr.com/ (Fish & Richardson), a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade. Read Abbie Fink's blog post for this episode: https://hmapr.com/in-the-house-with-melanie-green/ ("Law firm marketing is more than just appetizers.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/why-law-firms-value-public-relations/ ("Why Law Firms Value Public Relations") by Scott Hanson https://hmapr.com/book-review-perfect-pitch/ ("Book Review – Perfect Pitch") by Abbie Fink https://hmapr.com/become-thought-leader/ ("How do you become a thought leader?") by Alison Bailin Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah's Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with https://www.caesars.com/ (Caesars Entertainment) in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah's North Kansas City in 2017 and then manager for both Harrah's and Horseshoe Council Bluffs. She joined Harrah's Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When she's not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-should-you-look-for-in-a-public-relations-agency/ ("What Should You Look for in a Public Relations Agency?") by Alison Bailin https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/more-than-a-statement/ ("More Than a Statement") by Autumn Jarrett https://hmapr.com/now-be-authentic/ ("Now is the Time to Be Authentic") by Annelise Krafft Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/is-authenticity-overlooked/ ("Is Authenticity Overlooked?") by Scott Hanson https://hmapr.com/now-be-authentic/ ("Now Is the Time to be Authentic") by Annelise Krafft https://hmapr.com/tipfortuesday-what-is-leadership-3/ ("What is Leadership?") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-worth-it-to-ask-for-online-reviews/ ("Is It Worth It To Ask for Online Reviews?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/fake-reviews-could-cost-you/ ("Fake Reviews Could Cost You") by Abbie Fink https://hmapr.com/bookclub-manipurated/ ("#BookClub – Manipurated") by Abbie Fink https://hmapr.com/customer-always-right/ ("Is the Customer Always Right?") by Rachel Brockway Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at https://www.mercycareaz.org/ (MercyCareAZ.org). Read Abbie Fink's blog post for this episode: https://hmapr.com/in-the-house-with-laurie-munn/ ("In The House With ... Laurie Munn") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the https://prgn.com/ (Public Relations Global Network), which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: https://hmapr.com/collaboration-best-practices-are-benefits-of-the-prgn-network/ ("Collaboration, Best Practices Are Benefits of the PRGN Network") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/local-and-national-public-relations/ ("What is the Difference Between Local and National Public Relations?") by Abbie Fink https://hmapr.com/unmatched-resources-pr-network/ ("Unmatched Resources of a PR Network") by Scott Hanson https://hmapr.com/how-prgn-got-started/ ("How PRGN Got Started") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: https://hmapr.com/communications-remains-front-and-center-in-the-workplace/ ("Communications Remains Front and Center in the Workplace.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/creating-an-innovative-and-authentic-workplace/ ("Creating An Innovative and Authentic Workplace") by Abbie Fink https://hmapr.com/two-years/ ("Two Years") by Abbie Fink https://hmapr.com/whats-your-story/ ("What's Your Story?") by Abbie Fink https://hmapr.com/candy-bar-personality-test/ ("The Candy Bar Personality Test") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: https://hmapr.com/have-we-ever-compromised-our-integrity/ ("Have We Ever Compromised Our Integrity?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/what-is-integrity/ ("What is integrity?") by Abbie Fink https://hmapr.com/should-you-be-held-accountable/ ("Should You Be Held Accountable?") by Abbie Fink https://hmapr.com/learned-years-graduates/ ("What I Learned From This Year's Graduates") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations. Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters. Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman's national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America's Counselors Academy, founding co-chair of PRSA's national civility task force and served as a director at- large of PRSA-NJ. Download Jon Goldberg's eBook, https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/ ("Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/planning-unexpected-five-best-practices-risk-management/ ("Planning for the Unexpected: Five Best Practices for Risk Management") by Keri McIntosh https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/can-omitting-key-information-cause-crisis/ ("Can omitting key information cause a crisis?") by Abbie Fink https://www.reputationarchitects.com/12-key-habits-to-strengthen-your-online-reputation/ ("12 Key Habits to Strengthen Your Online Reputation") by Reputation Architects Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of...

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://www.edelman.com/trust/2022-trust-barometer (The 2022 Edelman Trust Barometer) "https://hmapr.com/how-can-brands-build-trust-for-the-new-normal/ (How Can Brands Build Trust for the New Normal?)" by Autumn Jarrett "https://hmapr.com/building-brand-trust/ (Building a Brand with Trust)" by Marissa Baker "https://hmapr.com/trusted-news-sources/ (Trusted News Sources)" by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about Instagram's place in business communication today and what the future might hold for the world's favorite photo sharing app. Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-with-instagram/ ("Grow Your Brand with Instagram") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/tip-for-tuesday-how-to-boost-engagement-on-tik-tok-and-instagram/ ("How to boost engagement on Tik Tok and Instagram") by Autumn Jarrett https://hmapr.com/how-to-maximize-instagram/ ("How to Maximize Instagram") by Autumn Jarrett https://hmapr.com/instagram-hashtags-less/ ("Instagram Hashtags: Less Is More") by Breanne Krager Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-twitter/ ("Grow Your Brand on Twitter") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-to-use-twitters-trending-topics-for-your-twitter-strategy/ ("How to Use Twitter's Trending Topics for Your Twitter Strategy") by Autumn Jarrett https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today's Journalists") by Abbie Fink https://hmapr.com/lessons-to-learn-from-the-big-game/ ("Lessons to Learn From the Big Game") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-grow-your-brand-on-facebook/ ("How to Grow Your Brand on Facebook") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/three-tips-for-generating-leads-on-facebook/ ("Three Tips for Generating Leads on Facebook") by Justin Liggin https://hmapr.com/what-is-facebook-reach/ ("What is Facebook Reach?") by Autumn Jarrett https://hmapr.com/what-do-consumers-expect-from-brands-online/ ("What Do Consumers Expect From Brands Online?") by Justin Liggin Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink (https://www.linkedin.com/in/abbiesfink) Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/ (https://www.linkedin.com/in/adrianmcintyre/) Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-linkedin/ ("Grow Your Brand on LinkedIn") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-should-your-business-post-on-linkedin/ ("What Should Your Business Post on LinkedIn?") by Justin Liggin https://hmapr.com/how-to-wow-your-audience-with-linkedin-video/ ("How to Wow Your Audience with LinkedIn Video") by Autumn Jarrett https://hmapr.com/linkedin-social-media-fortune-500/ ("LinkedIn Most Popular Social Media Network for Fortune 500 companies") by Abbie Fink https://hmapr.com/how-to-do-digital-communications-like-a-pro/ ("How to do Digital Communications like a Pro") by Autumn Jarrett Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/trends-in-digital-for-the-new-year/ ("Trends in Digital for the New Year") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-one/ ("How Good is Your Digital Marketing Strategy? – Part One") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-two/ ("How Good is Your Digital Marketing Strategy? – Part Two") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-three/ ("How Good is Your Digital Marketing Strategy? – Part Three") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/ (https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/) Read Abbie Fink's blog post for this episode: https://hmapr.com/what-does-the-future-hold/ ("What Does the Future Hold?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization's success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-your-employees-lead-to-your-success/ ("How Your Employees Lead to Your Success") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share some thoughts about how to approach the contracting process. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-hire-a-pr-agency-in-arizona/ (How to Hire a Public Relations Agency in Arizona). HMA Public Relations is the oldest continuously operating PR firm in Arizona and a founding member of the Public Relations Global Network. Feel free to contact us when you are ready to hire outside public relations counsel: https://hmapr.com/contact/ (https://hmapr.com/contact/) Additional Resources https://hmapr.com/onboarding/ (New Client Onboarding at HMA Public Relations) https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/makes-good-client/ ("What Makes A Good Client?") by Scott Hanson https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.”

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they're working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable. Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his https://www.paulmbowers.com/ (website) and connect with him on https://www.linkedin.com/in/paulmbowers/ (LinkedIn) and https://www.facebook.com/paulmbowers (Facebook). Read Abbie Fink's blog post for this episode: https://hmapr.com/is-a-picture-really-worth-a-thousand-words/ ("Is a Picture Really Worth a Thousand Words?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/tips-for-brands-creating-visual-content/ ("Tips for Brands Creating Visual Content") by Justin Liggin https://hmapr.com/picture-worth-thousand-words/ ("A Picture is Worth a Thousand Words") by Abbie Fink https://hmapr.com/reaching-your-target-audience-is-essential/ ("Reaching Your Target Audience is Essential") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types: Reach Reputation Relationships Revenue Read Abbie Fink's blog post for this episode: https://hmapr.com/podcast-communications-strategy/ ("Should You Incorporate a Podcast into Your Communications Strategy?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/do-you-listen-to-podcasts/ ("Do You Listen to Podcasts?") by Abbie Fink https://hmapr.com/podcasting-art-story/ ("Podcasting – The Art of Story") by Abbie Fink https://hmapr.com/embrace-technology/ ("Learning to embrace technology") by Abbie Fink Podcast statistics from https://www.edisonresearch.com/the-infinite-dial-2021-2/ (The Infinite Dial 2021) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk with https://www.linkedin.com/in/olsoncomm/ (Michelle Olson), APR, chair of the https://www.prsa.org/ (Public Relations Society of America), the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is managing partner of Lambert, a full-service integrated communications firm with offices in Michigan, New York, Houston and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm's automotive and mobility practice. PR News named Michelle to the 2020 and 2021 classes of the Top Women in PR. She was named one of Arizona's Most Influential Women in Business by BizAZ Magazine in 2018 and in 2003, she received the Phoenix PRSA chapter's prestigious PERCY Award for her achievements in the public relations industry. Michelle is a past chair of Counselors Academy, PRSA's international section for agency owners and leaders and served for two years as an advisor and mentor to the organization's nearly 10,000-member student body, PRSSA, providing counsel to its national committee. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://voices4everyone.prsa.org/ (Voices4Everyone) by PRSA https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation") by Scott Hanson https://hmapr.com/control-misinformation/ ("How to Control Misinformation") by Annelise Krafft https://hmapr.com/fake-news-crisis/ ("Are you being fed fake news during the coronavirus crisis?") by Marissa Baker "What is “News Literacy” in This Age of “Fake News?" by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/what-makes-a-good-employee/ ("What Makes a Good Employee?") by Abbie Fink https://hmapr.com/internal-vs-external-crisis-communications/ ("Internal vs. External Crisis Communications") by Rachel Brockway https://hmapr.com/you-cant-not-communicate/ ("You Can't NOT Communicate") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual? Read Abbie Fink's blog post for this episode: https://hmapr.com/business-networking-is-still-relevant/ ("Business Networking is Still Relevant.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/new-normal/ ("How to Smoothly Transition Back to 'Normal'") by Marissa Baker https://hmapr.com/communicating-your-reopening/ ("Communicating Your Reopening") by Justin Liggin https://hmapr.com/are-you-vaccinated/ ("Are You Vaccinated? and Other Business Protocols") by Abbie Fink https://hmapr.com/are-business-cards-still-relevant/ ("Are Business Cards Still Relevant?") by Marissa Baker https://hmapr.com/maximize-industry-luncheons/ ("How to Maximize Industry Luncheons") by Scott Hanson https://hmapr.com/great-conversation-starters/ ("Great Conversation Starters") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency. Read Abbie Fink's blog post for this episode: https://hmapr.com/creativity-curiosity-and-craft-what-you-need-to-get-a-job-in-public-relations/ ("Creativity, Curiosity, and Craft – what you need to get a job in public relations") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/name-predict-career-choice/ ("Can Your First Name Predict Your Career Choice?" by Abbie Fink) https://hmapr.com/enriching-pr/ ("Enriching Your Career in Public Relations" by Marissa Baker) https://hmapr.com/10-great-careers-for-women-who-want-a-life/ ("10 Great Careers for Women Who Want a Life" by Abbie Fink) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view. Read Abbie Fink's blog post for this episode: https://hmapr.com/social-media-strategy-policies-and-pitfalls/ ("Social Media Strategy, Policies, and Pitfalls") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/why-you-need-an-effective-social-media-strategy/ ("Why You Need an Effective Social Media Strategy") by Autumn Jarrett https://hmapr.com/ok-workplace-monitor-social-media-feed/ ("Is it ok for the workplace to monitor your social media feed?") by Abbie Fink https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace. Read Abbie Fink's blog post for this episode: https://hmapr.com/the-olympics-is-about-more-than-athletics/ ("The Olympics is About More Than Athletics") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/business-lessons-we-can-learn-from-the-olympics/ ("Business Lessons We Can Learn From the #Olympics") by Abbie Fink https://hmapr.com/the-olympics-bringing-the-world-together/ ("The Olympics – Bringing the World Together") by Abbie Fink https://hmapr.com/olympiad-just-another-day-for-pr-pros/ ("Olympiad: Just Another Day For PR Pros") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Common sense is increasingly uncommon. And when it comes to the media, there's a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) are joined by https://www.linkedin.com/in/ilana-lowery/ (Ilana Lowery) of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-okay-to-be-skeptical-when-consuming-the-news/ ("Is It Okay To Be Skeptical When Consuming The News?") Featured Guest https://www.commonsensemedia.org/offices/arizona#/bio/ilana-lowery (Ilana Lowery) is Arizona Director of https://www.commonsense.org (Common Sense). The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago. Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/get-smart-news/ ("Get Smart About News") by Scott Hanson https://hmapr.com/social-media-harmful/ ("How harmful is social media?") by Marissa Baker   https://www.commonsensemedia.org/blog/news-literacy-101 ("News Literacy 101") by Common Sense Media https://www.commonsensemedia.org/news-and-media-literacy ("News & Media Literacy") by Common Sense Media Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-it-is-important-to-be-news-literate/ ("Why it is Important to be News Literate") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation")  https://hmapr.com/how-can-games-enhance-news-literacy/ ("How Can Games Enhance News Literacy?") https://hmapr.com/news-literacy-age-fake-news/ ("What is 'News Literacy' in This Age of 'Fake News'?") https://hmapr.com/trusted-news-sources/ ("Trusted News Sources") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-enough-to-just-say-youre-sorry/ ("Is it Enough to Just Say You're Sorry?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink) https://hmapr.com/crisis-communication-youtube/ ("Crisis communication in the time of YouTube" by Annelise Krafft) https://hmapr.com/united-airlines-dog-disaster/ ("United Airlines Dog Disaster" by Breanne Krager) https://hmapr.com/hm-fire/ ("H&M Under Fire" by Breanne Krager) https://hmapr.com/a-tip-for-tuesday-talk-aint-cheap/ ("A Tip for Tuesday – Talk Ain't Cheap!" by Alison Bailin) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?  In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-you-want-your-public-relations-team-at-the-table/ ("Why You Want Your Public Relations Team at the Table") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/pr-problem-operational-issue/ ("PR Problem or Operational Issue?" by Abbie Fink) https://hmapr.com/guest-post-what-is-pr/ ("What is PR?" by Andrea Meyer) https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?" by Abbie Fink) https://hmapr.com/funfactfriday-common-myths-in-public-relations/ (Common Myths in Public Relations" by Marissa Baker) Related Episode: https://www.copperstateofmind.show/episode/community-relations-giving-back-is-good-business ("Community Relations: Giving Back is Good Business") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don't engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it? There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business' social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-social-media/ ("Is Social Media a Blessing or Curse for Corporate Communications?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/should-your-ceo-be-on-social-media/ ("Should your CEO be on Social Media?" by Abbie Fink) https://hmapr.com/how-to-talk-to-your-audience-on-social-media/ ("How to Talk to Your Audience on Social Media" by Autumn Jarrett) https://hmapr.com/social-media-campaigns-showing-authentic-humor/ ("Social Media Campaigns Showing Authentic Humor" by Marissa Baker)  https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media" by Justin Liggin) https://hmapr.com/social-media-posts-matter/ ("Social Media Posts Matter" by Scott Hanson) https://hmapr.com/category/social-media-2/ (More articles on social media by the HMA Public Relations team) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

We've all heard that it's not what you know, it's who you know. But when it comes to the media, especially in today's contentious political climate, it's hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why it's important to build relationships with the media and how to do it. If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don't waste their time with ideas that aren't a good fit.  Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio. Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate. Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them. Read Alison Bailin's blog post for this episode: https://hmapr.com/how-do-you-create-an-authentic-relationship-with-the-media/ ("How Do You Create an Authentic Relationship With the Media?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/category/media-monday/ (#MediaMonday) - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present) https://hmapr.com/will-old-fashioned-media-relations-ever-return/ ("Will Old Fashioned Media Relations Ever Return?" by Scott Hanson) https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today's Journalists" by Abbie Fink) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-influencer-marketing/ ("Does Influencer Marketing Make Traditional Marketing Communications Obsolete?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/influencers-celeb-endorsement/ ("Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker) https://hmapr.com/reaching-generation-z-in-2021/ ("Reaching Gen Z in 2021" by Justin Liggin) https://hmapr.com/mega-influencers-vs-micro-influencers/ ("Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett) https://hmapr.com/influencer-report-insights/ ("Insights from Influencer Report" by Alison Bailin) https://hmapr.com/influencer-marketing-101/ ("Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Read Abbie Fink's blog post for this episode: https://hmapr.com/should-your-business-have-a-do-good-community-relations-strategy/ ("Should Your Business Have a ‘Do Good' Community Relations Strategy?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/our-work/community-relations/ (Community Relations at HMA Public Relations) https://hmapr.com/what-is-community/ ("What is Community?" by Abbie Fink)  https://hmapr.com/step-community-relations-effort/ ("How to Step Up a Community Relations Effort," by Scott Hanson) https://hmapr.com/what-does-your-community-really-think-of-your-business/ ("What Does Your Community Really Think of Your Business?" by Marissa Baker) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share media training strategies and examples to help YOU prepare to meet the press. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/win-press-conference/ ("Win the Press Conference," by Scott Hanson) https://hmapr.com/media-training-2020/ ("What is Media Training?" by Abbie Fink)  https://hmapr.com/what-are-key-messages/ ("What are Key Messages?" by Alison Bailin) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. Need some assistance with your interviews or presentations? HMA offers customized media training sessions designed to provide you with the expertise and know-how to share your organization's key messages across a variety of media platforms.  The show is recorded and produced in the studio of https://phx.fm (PHX.fm), the leading independent B2B online radio station and podcast studio in Phoenix.