Podcast appearances and mentions of whitney lee

If you're posting the same content on TikTok and Instagram and wondering why nothing is working… this episode is calling you out.Today on Brand Rescue, Whitney Lee breaks down the real differences between the two platforms and why your one-size-fits-all strategy is tanking your reach. She explains how TikTok rewards raw, real, fast-paced content while Instagram still wants a curated mix that builds trust over time.Whitney also dives into the rise of TikTok Shopping, why it's becoming a major revenue driver, and why selling on Instagram feels like pulling teeth. From posting frequency to audience behavior to monetization opportunities, this episode shows you exactly how to stop fighting the algorithm and start using it.-----------Connect with Whitney on InstagramYour Marketing Heroes Website

She got fired over a bra, and turned it into her life's mission.In this episode of Brand Rescue, Whitney Lee sits down with Jessica Wenger McPhaul, a fashion industry veteran who turned a moment of exclusion into a movement for representation. Jessica shares the story of a fitting session gone wrong that exposed how deeply the fashion world overlooks women of diverse backgrounds and body types.What could have ended her career instead became the spark that inspired her to build something better: a lingerie brand rooted in inclusivity, awareness, and empowerment.From color ranges that actually match real skin tones to the emotional impact of feeling seen, Jessica and Whitney unpack what it takes to create products and brands that truly represent everyone.---------Naked Rebellion on Instagram Jessica on Instagram Your Marketing Heroes on Instagram

This week on Spaghetti on the Wall, we're joined by Whitney Lee, founder and principal of True Story Public Relations, an award-winning agency elevating brands in hospitality, travel, and tourism. Whitney shares her journey from Hilton's marketing powerhouse to building her own global PR firm—and how storytelling can turn brands into legacies.Connect with Whitney Lee:

You launched an ad, spent your hard-earned cash… and nothing happened. Sound familiar?In this episode of Brand Rescue, Whitney Lee calls out two of the biggest mistakes small business owners make when it comes to advertising. She explains why successful campaigns often take multiple tries, how to craft messages that actually land, and what it really means to “target the right audience.”Whitney also digs into the psychology behind why people buy, the power of a killer call to action, and how AI tools can help you refine your strategy instead of wasting your budget.If your ads aren't working, this episode will show you how to turn things around with smarter targeting, clearer messaging, and a little marketing grit.--------Connect with Whitney on Instagram Connect with Whitney on LinkedInYour Marketing Heroes Website

What happens when an influencer goes way off the rails?In this episode, Whitney Lee breaks down a recent viral clash between a local bakery and an influencer. From miscommunication to public callouts, Whitney unpacks where things went sideways and what both sides can learn from the fallout.Whitney also tackles the difference between media and influencers (they're not the same), how to handle criticism without burning bridges, and the art of keeping your cool when the comments section catches fire.------------Your Marketing Heroes WebsiteYour Marketing Heroes on Instagram Connect with Whitney on Instagram Connect with Whitney on LinkedIn

PR is changing and if you're still pitching like it's 2015, you're already behind.In this episode of Brand Rescue, Whitney Lee sits down with Gloria Chou, a former U.S. Diplomat turned PR powerhouse, to talk about how small businesses can actually get seen in the new media landscape.They dig into what's working (and what's not) when it comes to earning real visibility, standing out in an AI-driven world, and pitching your story with purpose.

Think strategy is just a buzzword? Think again.In this episode, Whitney Lee breaks down why strategic planning deserves its own line item in your business budget—and how skipping it can seriously stunt your growth. She shares real talk from her own experience investing in coaching and the powerful perspective that comes from bringing in outside experts.You'll learn:Why strategy, goals, and tactics are not the same thingHow to build long-term plans that stay flexible in a changing worldThe ROI of investing in strategic support (yes, it's worth it)How to stop reacting and start leading your business with intentionIf you've ever felt stuck, scattered, or unsure where to go next—this episode is your roadmap to thinking bigger and budgeting smarter.-----Connect with Whitney on InstagramConnect with Whitney on LinkedInTrue Story PR Website

What does it really take to grow a successful PR agency—and keep it thriving through the ups, downs, and plot twists?In this episode, Whitney Lee sits down with Jessy Klein-Fafana, founder and CEO of LaRue PR, for a real and inspiring conversation about her journey in the industry. From the early days of building her agency to leading a team through the chaos of COVID-19, Jessy opens up about what it takes to lead with clarity, navigate client dynamics, and stay adaptable in an industry that's constantly evolving.You'll hear:How LaRue PR has evolved—and what's stayed the sameThe lessons Jessy learned about leadership, team building, and client managementWhat the pandemic taught her about resilience and reinventionHer honest take on the ever-changing PR landscapeWhether you're in PR, running a business, or just love a good entrepreneurial story—this one's packed with insight and inspiration.------LaRue PR on LinkedInJessy on Instagram LaRue PR on Instagram LaRue PR Website------Whitney on LinkedInWhitney on Instagram

Running a restaurant takes grit, heart, and hustle—and when it comes to filling seats and staying relevant, smart marketing is a key piece of the puzzle.In this episode, Whitney Lee shares insights from years in the restaurant industry, diving into the real work of building a brand that goes beyond just great food. From defining your unique identity to leveraging PR, events, and digital strategy, she breaks down what it takes to grow a loyal following and keep guests coming back.You'll learn:Why a strong digital presence is non-negotiableHow to use PR to boost visibility and credibilityTips for creating events that actually move the needleWhat consistency and creativity look like in a successful strategyWhether you're behind the pass or behind the scenes in marketing, this episode is full of actionable advice to help your restaurant thrive.-----Connect with Whitney on Instagram Connect with Whitney on LinkedIn

Marketing isn't one-size-fits-all—and trying to force it can lead to stress, burnout, and frustrated clients.In this episode, Whitney Lee sits down with marketing strategist Lauren Peachie for a candid conversation about what really goes into building strong client relationships and marketing systems that actually work. Lauren shares her journey through the industry, the lessons she's learned about strategy, communication, and why flexibility is one of the most underrated skills in marketing.You'll hear about:How to navigate tricky client expectations with confidenceWhy a rigid proposal might be hurting your resultsThe power of perspective—and how to meet clients where they areWhat it means to truly guide a client, not just “do marketing” for themIf you've ever felt caught between a client's vision and what you know is right—this one will hit home.---------Visit Lauren's WebsiteConnect with Lauren on Instagram---------Connect with Whitney on Instagram Connect with Whitney on LinkedIn

Ever feel like you're throwing money at marketing and just hoping something sticks? You're not alone—and it's time to change that.In this episode, Whitney Lee breaks down the difference between doing marketing stuff and actually having a strategy. She shares why data should drive your decisions (not just gut feelings), and how building trust with clients starts with showing you know what's working—and what's not.You'll hear about:The difference between tactics vs. true strategyHow to read your data without getting overwhelmedWhy course correction isn't failure—it's smart marketingHow to stop the "spray and pray" mindset for goodIf you're ready to tighten up your budget, get more out of your marketing efforts, and build client confidence in the process—hit play.-----------Connect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story PR Website

If you've ever felt overwhelmed by your agency's numbers—or just kind of guessed your way through profitability—this episode is your wake-up call.Whitney Lee sits down with Louise Hipperson, CEO of The Finance Agency, to unpack what's really going on behind the spreadsheets. Louise shares her own journey into finance, then dives into what every agency owner needs to understand: how to use financial data to make smart decisions and actually boost profitability.In this episode, you'll learn:Why team utilization and project scoping are make-or-break metricsHow to use billable rates strategicallyThe power of niching down (yes, even when it feels scary)What most agency owners get wrong about money—and how to fix itIf you're ready to shift from flying blind to making confident, data-backed moves in your business, this one's a must-listen.---------The Finance Agency on InstagramLouise Hipperson on LinkedIn---------Whitney on Instagram Whitney on LinkedInTrue Story PR Website

Ever seen a killer ad for a product or service… only to try it and think, “Wait, what?”That is the disconnect between marketing and operations—and it's more common (and costly) than you think.In this episode, Whitney Lee gets real about the tension that can bubble up between the teams promising the dream and the ones delivering it. She shares personal stories, hard-won lessons, and practical ways to build better collaboration across departments—so your customer experience doesn't fall flat.You'll also hear about:The power (and pitfalls) of user-generated contentWhy authenticity is more than a buzzwordHow consumer expectations are shifting—and what that means for your businessIf you've ever felt stuck between what's being sold and what can actually be delivered, this one's for you.-----------Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story on Instagram True Story Website

You've refreshed the website. You've posted to Instagram. You've sent the press release. And still… crickets.

Ever feel like you're throwing content into the void and hoping something sticks? Same. In this episode, Whitney Lee sits down with Jonathan Halley—owner, executive producer, and all-around badass at Big Slate Media—to talk about what actually moves the needle in the wild world of content and social.From mixing video production with social media strategy (hello, powerhouse combo) to managing sky-high client expectations, Jonathan pulls back the curtain on what it's really like to run a creative agency that gets it. He breaks down Big Slate's approach to building trust, the art of saying "no," and why “SNARF content” might be your new favorite marketing term.They also dive into:How to niche down without having a full-blown identity crisisWhy having a “wow factor” isn't optional anymoreThe truth about momentum on social (hint: it's not a one-and-done game)Educating clients without sounding like a condescending jerkIf you're in the agency world, leading a marketing team, or just trying to get your brand noticed without selling your soul, this one's a must-listen.

This one's for anyone who's ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.Tune in to hear:• A behind-the-scenes look at crisis PR• Why authenticity matters more than ever• How to lead clients through chaos without losing your coolYou'll walk away thinking a little deeper about what PR really means and what it can do when done right.-------Connect with Ryan on LinkedInGoldman McCormick PR Website Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story PR Website

Whitney Lee is a well-known figure in cloud computing. She is an international keynote speaker, the host of several successful streaming shows, and a Cloud Native Computing Foundation (CNCF) Ambassador. But here's the wild part: Whitney wrote her first line of code EVER when she was almost 40 years old, only 6 years ago

Is your brand franchise-ready? Or maybe you're a franchisee wondering what it really takes to thrive. In this episode, Whitney Lee pulls back the curtain on the world of franchising—what works, what doesn't, and what most people overlook.From setting expectations to building marketing systems that actually scale, Whitney dives into the mindset shifts and operational must-haves for franchise success. Whether you're dreaming of expanding your concept or you're managing multiple locations already, this conversation is packed with real talk and actionable insights.-------------⁠Connect with Whitney on LinkedIn⁠⁠Connect with Whitney on Instagram⁠⁠True Story PR Website ⁠⁠TheWhitneyLee.com

What does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk about her incredible journey from unemployment to building a powerhouse agency.Amore gets real about the evolution of her business, how she navigated the shift to remote work during the pandemic, and the lessons she's learned about managing client expectations. She also dives into the future of PR, from the impact of AI to why building a strong, connected team is more important than ever.PR isn't a quick win—it's a long game. Hit play and soak up Amor's wisdom on strategic planning, client management, and making PR work for the long haul.-----------Amore on InstagramApples and Oranges Public Relations WebsiteApples & Oranges Public Relations on Instagram Whitney on LinkedInWhitney on InstagramTrue Story PR on Instagram True Story PR Website

What's the secret to a thriving business? It's not just great products or top-notch service—it's something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to talk about the one thing that can make or break your company: leadership. But we're not just talking about fancy titles or managing tasks—we're diving into what real leadership looks like and how it shapes everything from team culture to customer experience.Whitney and Michelle break down why emotional intelligence, human connection, and authenticity matter more than ever. They also get real about leadership mistakes, handling employee turnover, and why different generations expect different things from their workplaces.If you're leading a team (or want to), this episode is packed with the insights you need to create a culture where people want to stick around, grow, and give their best.

Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You'll Learn in This Episode:✅ The biggest mistakes businesses make when investing in PR✅ Why a strong brand identity is crucial before launching PR efforts✅ How to tell if your company has newsworthy content✅ The role of operational readiness in PR success✅ Why PR isn't just about media hits—it's about long-term impactResources & Links:Connect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website TheWhitneyLee.com

This week, we're sharing a Software Defined Interviews episode. Coté and Whitney talk with Brian Gracely from the Cloudcast and Red Hat about cloud news, PaaS evolution, and career advice. If you like this, subscribe to Software Defined Interviews for more great conversations! Subscribe to Software Defined Interviews (https://www.softwaredefinedinterviews.com/) Special Guests: Brian Gracely and Whitney Lee.

Ever thought about writing a book but don't know where to start? Whether you're an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writing a book, and how the publishing industry is evolving. If you're considering writing a book, this episode is packed with expert advice to set you up for success.What You'll Learn in This Episode:✅ How Gotham Ghostwriters helps authors turn ideas into books✅ The pros and cons of self-publishing vs. traditional publishing✅ Why writing a book is an investment—and how to measure its ROI✅ The evolving landscape of the publishing industry✅ Key steps to strategically plan your book for maximum impactResources & Links:

In this episode, Whitney Lee breaks down the real meaning of pitching and why it's more than just sending out press releases. Whether you're pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine relationships that lead to real opportunities.Key takeaways:What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren't enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to sharpen your pitching skills and turn conversations into opportunities, this episode is for you!----Whitney on LinkedInWhitney on InstagramTrue Story PR WebsiteTheWhitneyLee.com

In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations Website TheWhitneyLee.com

What does it take to thrive as a journalist in today's fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media. Key topics include: The rise of Substack and its role in personal branding for journalists. How media monetization has changed over the years. The growing importance of SEO in modern storytelling. Best practices for pitching stories to journalists and crafting compelling narratives. The role of social media in amplifying media coverage. How AI is shaping the future of journalism and storytelling. Building community among journalists and overcoming the hurdles of remote networking. Joni also opens up about the differences between pitching stories and accepting assignments, offering listeners a candid look at the complexities of freelance writing in today's digital age. ---------- Connect with Joni on LinkedIn Connect with Joni on Instagram Joni's Website Joni's Substack Connect with Whitney on LinkedIn Connect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work together to drive business forward. With post-COVID consumer behaviors shifting, Whitney delves into how businesses can adapt to these changes to stay relevant. She stresses the importance of finding and mastering a niche as a way to stand out and build a loyal audience. Additionally, Whitney underscores the value of strategic investments, from effective advertising to avoiding the pitfalls of hiring cheap help that can waste resources. She also explains why cutting your marketing budget during slow seasons is a critical mistake and advocates for maintaining year-round marketing efforts. Finally, she emphasizes the necessity of having a clear marketing budget to ensure both survival and growth. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to help you make smarter, more strategic decisions in 2024. Tune in now to gain the insights you need to make 2024 your most successful year yet! ------------ Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations on Instagram True Story Website TheWhitneyLee.com

Is social media still the Wild West of marketing, or has it grown into a strategic powerhouse? In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on: The rise of authentic content and the shift away from polished perfection. Why smaller, nimble teams can outshine big-name agencies. The critical balance between engagement and calls to action in successful campaigns. How content creators and influencers play different but vital roles in modern marketing. Amy also shares her thoughts on navigating client expectations, staying profitable as a social media agency, and crafting innovative content strategies that keep brands ahead of the curve. Whether you're in the trenches of PR or just curious about the inner workings of this fast-paced industry, this conversation is packed with real talk and actionable takeaways.

What if the secret to success wasn't in finding a business partner?

#290: Darin catches up with Viktor and Whitney Lee just minutes after they've finished up at KubeCon NA 2024. We discuss the good things and bad things that they experienced while in Salt Lake City.   YouTube channel:  https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Think podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry. ----------- PodPitch Connect with Parker on Instagram Connect with PodPitch on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee Website

Ever wonder what it takes to go from a "yes person" to an authoritative leader in your field? In this episode, Whitney Lee shares her transformative journey from corporate life to freelancing, highlighting the mindset shifts that changed her career. She talks about redefining client relationships, stepping into a strategist role, and the power of proactive communication. But that's just the beginning—Whitney dives into how perception and PR can make or break your business. Want more? Hit play and discover her secrets firsthand! ------------ Apply for Mentorship with Whitney Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations

What does it take to stand out in a crowded, ever-evolving market? In this episode, Whitney Lee sits down with Scott Russell, a luxury hospitality veteran turned entrepreneur, who spills the secrets of navigating one of the most competitive industries out there. From his corporate days at the Ritz Carlton to building his own consulting and sales training business, Scott shares the bold moves and creative strategies that helped him thrive—especially during the uncertainty of the COVID-19 pandemic. You'll hear how Scott mastered the art of differentiation and personalization, why effective communication trumps efficiency, and how storytelling can transform a brand. Plus, he breaks down the powerful partnership between sales and marketing and reveals how adapting quickly can lead to game-changing innovations. Looking to find out what really matters in business, how to build lasting client trust, and what leadership looks like in action? You're in the right place. Tune in for an episode packed with practical takeaways and expert insights from Scott—and find out how collaboration can unlock your next big success! ---------- Scott on LinkedIn Dynamic Sales Solutions Whitney on Instagram Whitney on LinkedIn True Story Public Relations TheWhitneyLee.com

In this powerful episode of the Impostrix Podcast, host Whitney Knox Lee sits down with the amazing Whitney Parnell, a passionate advocate and leader in racial justice. Together, they explore the complexities of allyship, the unique challenges faced by Black women in leadership, and the importance of community and healing in the fight for equity.Whitney Parnell shares insights from her organization, Service Never Sleeps, and discusses their recent research on what it truly means to be a Black-led organization. They delve into the systemic issues that contribute to the marginalization of Black women in the workplace, the toll it takes on their health, and the urgent need for institutional change.Join us as we unpack the realities of navigating employment discrimination, the power of music and creativity in activism, and the necessity of self-care and community support. This episode is a call to action for all listeners to reflect on their roles in fostering a more equitable future.Key Topics:The significance of allyship and recognizing privilegeThe impact of systemic racism on Black women in leadershipInsights from the research on Black-led organizationsThe importance of community and healing in social justice workPersonal stories and reflections on navigating challenges in the workplaceDon't forget to like, subscribe, and share this episode to help amplify these important conversations!Listen to Whitney Parnell's social awareness album What Would You Do.Learn more about Whitney's work and read the Service Never Sleeps report "What Does It Mean to be Black-Led?"Connect with Whitney Parnell on IG @ServiceInsomniaConnect with Whitney Lee on IG @ImpostrixPodcast and @WillsForThePeople, and visit us online at www.impostrixpodcast.com.

Feeling overwhelmed by doing it all yourself? It's time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution. Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to stop wearing all the hats and start scaling your business? Tune in now—and don't forget to explore mentorship opportunities with Whitney herself! -------- Apply for Ongoing Mentorship TheWhitneyLee.com True Story Public Relations Connect with Whitney on Instagram Connect with Whitney on LinkedIn

In this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald's to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you're curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems. Don't miss this inspiring episode with a true PR leader! -------- Important Links: ⁠Slayer Public Relations⁠ ⁠Lindsay on Instagram ⁠ ⁠Slayer PR on Instagram ⁠ Whitney on Instagram Whitney on LinkedIn True Story Public Relations -------- About Lindsay: For over 15 years, Lindsay has dedicated her career to strategic and crisis communications, representing Fortune 500 companies and several global brands across Food & Beverage, Consumer, Retail, Lifestyle, and Health & Wellness industries. When she started her career, she knew one day she would work for herself. Once she acquired the necessary skills in the corporate world learning from the greats, she did just that. Lindsay began her public relations career in Toronto, Canada working for Fleishman-Hillard International Communications. In 2015, inspired by a love for grunge music, Lindsay relocated to Seattle where she was able to marry her love for music and public relations. When asked how and why she went into business, the answer is simple: she wanted the freedom and autonomy to make her own decisions, have the creative freedom to create unforgettable PR campaigns, grow a great team of like-minded professionals and build something from the ground up.

This episode is from the reboot of Software Defined Interviews. Whitney Lee joins Coté to discuss her varied career path, from artist and wedding photographer to her career in DevRel within the cloud-native world. They kick off this revamped series with an engaging conversation. Expect new episodes of Software Defined Interviews every two weeks! Subscribe at softwaredefinedinterviews.com (https://www.softwaredefinedinterviews.com). Watch the YouTube Live Recording of Episode 489 (https://www.youtube.com/watch?v=Ks_bK94A5uA). Full show notes for Software Defined Interivews Episode 83. (https://www.softwaredefinedinterviews.com/83) Special Guest: Whitney Lee.

This week, we recap the WordPress showdown between Automattic and WP Engine, and discuss the future of OpenAI. Plus, Coté has a lot (maybe too much) to say about Chick-fil-A coming to the UK. Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/KDlBdG0OlZ8?si=bg705q4AX0WmFOcr) 487 (https://www.youtube.com/live/KDlBdG0OlZ8?si=bg705q4AX0WmFOcr) Runner-up Titles Time change is a-comin'. Don't worry, I'm wearing clothes under this bathrobe. Where-ever there are chickens, there is fried chicken, I assume. Waffle Chips Free Refills and Ice The tyranny of no free refills Take the Five Guy approach You can't change the rules in the race Fill the square Rundown Chick-fil-A to open in the UK (https://www.chick-fil-a.com/press-room/chick-fil-a-launching-in-the-uk) Wordpress Big chronological list of WordPre (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/)s (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/)s/WP Engine drama (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/) The Word (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM)P (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM)ress vs. WP Engine drama, explained (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM) How much would it cost to fork WordPress? (https://www.threads.net/@hazardalexander/post/DAjbKhtTiiS?xmt) Charitable Contributions (https://ma.tt/2024/09/charitable-contributions/) OpenAI New funding to scale the benefits of AI (https://openai.com/index/scale-the-benefits-of-ai/) OpenAI Is A Bad Business (https://www.wheresyoured.at/oai-business/) Relevant to your Interests Announcing Upgraded Docker Plans (https://www.docker.com/blog/november-2024-updated-plans-announcement/) OpenAI Discusses Giving Altman 7% Stake in For-Profit Transition (https://www.bloomberg.com/news/articles/2024-09-25/openai-cto-mira-murati-says-she-will-leave-the-company) Intel's Transformation 2.0 (https://thechipletter.substack.com/p/intels-transformation-20) Intel begins reducing real estate holdings worldwide (https://www.tomshardware.com/tech-industry/intel-begins-reducing-real-estate-holdings-worldwide-european-hq-up-for-sale-leaving-purpose-built-swindon-site-after-more-than-40-years) Arm Is Rebuffed by Intel After Inquiring About Buying Product Unit (https://www.bloomberg.com/news/articles/2024-09-27/arm-rejected-by-intel-after-approaching-it-about-buying-product-unit?srnd=phx-deals&utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Hurricane Helene May Have Given Intel (https://www.tipranks.com/news/hurricane-helene-may-have-given-intel-nasdaqintc-a-death-blow) Pure Storage announces VM assessment service (https://www.itpro.com/cloud/cloud-storage/pure-storage-announces-vm-assessment-and-it-could-please-beleaguered-vmware-customers) Attacking UNIX Systems via CUPS, Part I (https://www.evilsocket.net/2024/09/26/Attacking-UNIX-systems-via-CUPS-Part-I/) Clouded Judgement 9.27.24 - The Foundation of Foundation Models (https://cloudedjudgement.substack.com/p/clouded-judgement-92724-the-foundation?utm_source=post-email-title&publication_id=56878&post_id=149461824&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) The streaming wars are over. (https://www.businessinsider.com/netflix-stock-historic-high-chart-streaming-2024-9) Uber's next act: taking on Amazon (https://www.ft.com/content/7b503c54-ee5b-4413-ad06-580cdab531e5?accessToken=zwAGIx5DTf8Akc97UDxU7ltEE9OtBlgM2rUx5Q.MEUCIQCpieab4UZjnSSY9bGhGLZwigzHqcUUtL5cx0LMP8_17AIgQZD3nUAX-gsir_cRYv9AK2SdTf_JSVYiV-ZAGL5f7-Y&sharetype=gift&token=556e605c-1bb8-4882-a66d-9ce783d5103a) Trump Says He'll Prosecute Google If He Retakes Power (https://gizmodo.com/trump-says-hell-prosecute-google-if-he-retakes-power-2000504499) Epic is suing Google — again — and now Samsung, too (https://www.theverge.com/policy/2024/9/30/24256395/epic-sues-google-samsung-antitrust-auto-blocker) Windows 11 Patch Tuesday preview is a glitchy disaster (https://www.theregister.com/2024/09/30/windows_11_kb5043145/) Observe Inc. Introduces AI-Powered Observability, Closes Series B Funding Of $145M (https://www.prnewswire.com/news-releases/observe-inc-introduces-ai-powered-observability-closes-series-b-funding-of-145m-302259523.html) How North Korea Infiltrated the Crypto Industry (https://www.coindesk.com/tech/2024/10/02/how-north-korea-infiltrated-the-crypto-industry/) How to share your access to media with family and simultaneously sweep the annual nerdy nephew of the year awards (https://a.wholelottanothing.org/how-to-share-your-access-to-media-with-family-and-simultaneously-sweep-the-annual-nerdy-nephew-of-the-year-awards/) Nonsense A guide to 30 of Australia's iconic Big Things (https://www.australiantraveller.com/australia/most-iconic-big-things-of-australia/) Chick-fil-A to open in the UK (https://www.chick-fil-a.com/press-room/chick-fil-a-launching-in-the-uk) Listener Feedback Observability Architect (Remote, USA) (https://boards.greenhouse.io/grafanalabs/jobs/5336194004) Conferences Cloud Foundry Day EU (https://events.linuxfoundation.org/cloud-foundry-day-europe/), Karlsruhe, GER, Oct 9, 2024, 20% off with code CFEU24VMW. VMware Explore Barcelona (https://www.vmware.com/explore/eu), Nov 4-7, 2024. Coté speaking. GoTech World (https://www.gotech.world/), Coté speaking, Bucharest, Nov 12th and 13th. SREday Amsterdam (https://sreday.com/2024-amsterdam/), Nov 21, 2024. Coté speaking (https://sreday.com/2024-amsterdam/Michael_Cote_VMwarePivotal_We_Fear_Change), 20% off with code SRE20DAY. DevOpsDayLA (https://www.socallinuxexpo.org/scale/22x/events/devopsday-la) at SCALE22x (https://www.socallinuxexpo.org/scale/22x), March 6-9, 2025, discount code DEVOP SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Balatro on the App Store (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://apps.apple.com/us/app/balatro/id6502453075&ved=2ahUKEwiRjYOywfCIAxW74skDHTpRLeoQFnoECAoQAQ&usg=AOvVaw1yGgqh4oVBzK4ocblojsY6) Cloud News of the Month - September 2024 (https://www.thecloudcast.net/2024/10/cloud-news-of-month-september-2024.html) Matt: Some Like it Hot (https://www.imdb.com/title/tt0053291/?ref_=fn_al_tt_1) Coté: Creaks (https://apps.apple.com/us/app/creaks/id1466040723) Software Defined Interviews relaunch (https://www.softwaredefinedinterviews.com/83), with Whitney Lee. 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In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ------------- Connect with Whitney on Instagram Visit TheWhitneyLee.com Connect with Whitney on LinkedIn Visit TrueStoryPR.co

Tune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency. ------- Visit TheWhitneyLee.com for more information!

Send us a textTrigger Warning:This episode discusses mental health and mental illness, including thoughts of suicide. This episode also contains mentions of and refers to sexual assault. Please take care of yourself and opt out of listening to this episode or fast forward through parts where needed.============================== MENTAL HEALTH RESOURCES:Crisis Hotline: 1-800-273-8255, or you can call or text 988, or 741741. Online Resources: Mentalhealthishealth.usSuicide and Crisis Lifeline - 988lifeline.org===============================Welcome back to Impostrix podcast! It is May, Mental Health Awareness Month, and we are going to talk about it! This episode comes from the vault! We recorded in 2023 and it's just as ripe today as it was back then.In this episode, host Whitney Lee is joined by entrepreneur, CEO, author and motivational speaker, Difernt, for a deep dive into her personal experiences and mental health journey. Difernt shares her inspiring story of overcoming homelessness, living in foster care, and being faced with adversity to achieve success and make a positive impact in the world.They discuss Difernt's mission, which is driven by her past experiences and the desire to bring social awareness through her work. The conversation turns to the importance of mental health, the power of therapy, and the need for self-care. Difernt also talks about her book, "What If? A Controversial Paradigm Shift," which challenges readers to think critically about systemic racism and injustice in America.Listen in on a conversation centering mental health, resilience, and the impact of sharing our stories. Don't miss out on this empowering episode filled with valuable insights and resources for anyone navigating their mental health journey.For more information and to get a copy of Difernt's book, visit her website at diferntsworld.net. Remember, it's okay to not be okay, but taking steps to prioritize your mental health is crucial. Let's start the conversation and make a positive change in our lives and communities.Stay tuned for more inspiring episodes and don't forget to like, share, and subscribe for more empowering content!Catch Difernt on IG @th3rdeye_entertainment_llc and watch her vlogs on Youtube.Find Whitney at ImpostrixPodcast.com, on Youtube, and IG.I am a creative entrepreneur and want my fully customizable and attorney-created services contract. Sponsor:Smithers Law Group LLC, Your Trusted 360 General Counselwww.stulawgroup.com/contract-bank Wills for the PeopleAdvancing wealth equity through intentional, accessible, culturally responsive and transformative estate planning services and education. Available in Georgia only. www.willsforthepeoplega.cominfo@willsforthepeoplega.comSupport the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

Send us a Text Message.Trigger Warning:This episode discusses mental health and mental illness, including thoughts of suicide. This episode also contains mentions of and refers to sexual assault. Please take care of yourself and opt out of listening to this episode or fast forward through parts where needed.============================== MENTAL HEALTH RESOURCES:Crisis Hotline: 1-800-273-8255, or you can call or text 988, or 741741. Online Resources: Mentalhealthishealth.usSuicide and Crisis Lifeline - 988lifeline.org===============================Welcome back to Impostrix podcast! It is May, Mental Health Awareness Month, and we are going to talk about it! This episode comes from the vault! We recorded in 2023 and it's just as ripe today as it was back then. In this episode, host Whitney Lee is joined by entrepreneur, CEO, author and motivational speaker, Difernt, for a deep dive into her personal experiences and mental health journey. Difernt shares her inspiring story of overcoming homelessness, living in foster care, and being faced with adversity to achieve success and make a positive impact in the world.They discuss Difernt's mission, which is driven by her past experiences and the desire to bring social awareness through her work. The conversation turns to the importance of mental health, the power of therapy, and the need for self-care. Difernt also talks about her book, "What If? A Controversial Paradigm Shift," which challenges readers to think critically about systemic racism and injustice in America.Listen in on a conversation centering mental health, resilience, and the impact of sharing our stories. Don't miss out on this empowering episode filled with valuable insights and resources for anyone navigating their mental health journey.For more information and to get a copy of Difernt's book, visit her website at diferntsworld.net. Remember, it's okay to not be okay, but taking steps to prioritize your mental health is crucial. Let's start the conversation and make a positive change in our lives and communities.Stay tuned for more inspiring episodes and don't forget to like, share, and subscribe for more empowering content! Catch Difernt on IG @th3rdeye_entertainment_llc and watch her vlogs on Youtube.Find Whitney at ImpostrixPodcast.com, on Youtube, and IG.Interested in a free discovery call to see how W. Knox Lee Consulting & Mediation could help you achieve your goals? Email the team at info@wknoxlee.com.Support the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don't miss out on this episode if you've been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Whitney Lee is a marketing and PR strategy expert, the founder of True Story Public Relations - a 7-figure, award-winning agency, helping companies in the hospitality, products, and service industries thrive. Her superpower is her ability to help frustrated business owners who've tried it all, cut through all the noise and develop a custom strategy that actually moves the needle.    With a master's degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney has grown her PR agency from the small beach town of Destin, Florida, to the international agency it is today. She was named Scarlett Magazine's "Woman of the Year" in PR, one of the "Five Most Dynamic Women Leaders Ruling the PR Industry" in the CIO Times and one of United Way's 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.     Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares tangible ways to market your business and simple strategies to connect with your ideal customers through social media, email marketing, and so much more.  #spaghettionthewall #podcast #leducentertainment

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy.  ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

The Second Chances Mini-Series spotlights four people who are finding their way after incarceration and who have been able to build a career doing what they love. This mini-series are their stories. Up first is Gabrielle Perry, MPH. Thank you, Gabrielle, for sharing your very personal story with us.  In this powerful podcast episode, host Whitney Lee engages in a candid conversation with Gabrielle Perry, founder of the Thurman Perry Foundation. They discuss the challenges faced by women impacted by incarceration, discussing reentry into society, the impact of incarceration on individuals and communities, and the importance of dignity and empathy in the criminal legal system. Gabrielle shares her personal journey of resilience having faced being a caregiver at a young age, incarceration, and homelessness, and having succeeded in becoming an epidemiologist. Her life story sheds light on the systemic barriers faced by formerly incarcerated individuals. Even one day in jail uproots an entire life and the community that that life touches. Gabrielle shares too about survivors guilt after beating the odds, and recalls the moment she had to decide whether she would be upfront about her history to future employers and educators.Through their discussion, they challenge societal perceptions and biases towards those with criminal legal involvement or criminal convictions, emphasizing the need for compassion and support in the reentry process. April is Second Chance Month in the United States. During Second Chance month, we bring awareness to the journey of formerly incarcerated people returning to society. Communities throughout the United States are in dire need of a stronger reentry ecosystem for those returning from incarceration and institutionalization. Formerly incarcerated people and people with arrest records, truancy records, or other involvement with the criminal legal system face a stigma that is life long and impacts the ability to someone to secure safe and affordable housing, and to secure gainful employment or access to certain careers, among other things. Resources Mentioned:Thurman Perry Foundation: https://thurmanperryfoundation.org/The Thurman Perry Foundation is a Louisiana-based non-profit dedicated to improving the lives of women and girls impacted by incarceration. They have several signature programs including the Perry Second Chance Scholarship to fund higher education for women and girls impacted by incarceration (accepting applications through April 2024!) Girl Code - a program to end period poverty in prison, and the Mothers Day 365 housing relief fund.  Donations to the Thurman Perry Foundation are tax deductible and always welcome!To learn more and see data about the impact that the carceral system has in the United States, visit the Prison Policy Initiative at https://www.prisonpolicy.org or the Vera Institute of Justice at https://www.vera.orgConnect with Gabrielle on Twitter/X @ThurmanPerryFDN Find Whitney on IG @impostrixpodcaInterested in a free discovery call to see how W. Knox Lee Consulting & Mediation could help you achieve your goals? Email the team at info@wknoxlee.com.Support the show SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

Send us a textThe Second Chances Mini-Series spotlights four people who are finding their way after incarceration and who have been able to build a career doing what they love. This mini-series are their stories. Up first is Gabrielle Perry, MPH. Thank you, Gabrielle, for sharing your very personal story with us.In this powerful podcast episode, host Whitney Lee engages in a candid conversation with Gabrielle Perry, founder of the Thurman Perry Foundation. They discuss the challenges faced by women impacted by incarceration, discussing reentry into society, the impact of incarceration on individuals and communities, and the importance of dignity and empathy in the criminal legal system.Gabrielle shares her personal journey of resilience having faced being a caregiver at a young age, incarceration, and homelessness, and having succeeded in becoming an epidemiologist. Her life story sheds light on the systemic barriers faced by formerly incarcerated individuals. Even one day in jail uproots an entire life and the community that that life touches. Gabrielle shares too about survivors guilt after beating the odds, and recalls the moment she had to decide whether she would be upfront about her history to future employers and educators.Through their discussion, they challenge societal perceptions and biases towards those with criminal legal involvement or criminal convictions, emphasizing the need for compassion and support in the reentry process.April is Second Chance Month in the United States. During Second Chance month, we bring awareness to the journey of formerly incarcerated people returning to society. Communities throughout the United States are in dire need of a stronger reentry ecosystem for those returning from incarceration and institutionalization. Formerly incarcerated people and people with arrest records, truancy records, or other involvement with the criminal legal system face a stigma that is life long and impacts the ability to someone to secure safe and affordable housing, and to secure gainful employment or access to certain careers, among other things.Resources Mentioned:Thurman Perry Foundation: https://thurmanperryfoundation.org/The Thurman Perry Foundation is a Louisiana-based non-profit dedicated to improving the lives of women and girls impacted by incarceration. They have several signature programs including the Perry Second Chance Scholarship to fund higher education for women and girls impacted by incarceration (accepting applications through April 2024!) Girl Code - a program to end period poverty in prison, and the Mothers Day 365 housing relief fund. Donations to the Thurman Perry Foundation are tax deductible and always welcome!To learn more and see data abouI am a creative entrepreneur and want my fully customizable and attorney-created services contract. Sponsor:Smithers Law Group LLC, Your Trusted 360 General Counselwww.stulawgroup.com/contract-bank Wills for the PeopleAdvancing wealth equity through intentional, accessible, culturally responsive and transformative estate planning services and education. Available in Georgia only. www.willsforthepeoplega.cominfo@willsforthepeoplega.comSupport the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

#256: KubeCon season has started again and in this episode, we give you our thoughts on KubeCon EU 2024, along with our friend Whitney Lee.   Whitney's contact information: Twitter: https://twitter.com/wiggitywhitney LinkedIn: https://www.linkedin.com/in/whitneylee/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/