Podcast appearances and mentions of whitney lee

You've refreshed the website. You've posted to Instagram. You've sent the press release. And still… crickets.

Ever feel like you're throwing content into the void and hoping something sticks? Same. In this episode, Whitney Lee sits down with Jonathan Halley—owner, executive producer, and all-around badass at Big Slate Media—to talk about what actually moves the needle in the wild world of content and social.From mixing video production with social media strategy (hello, powerhouse combo) to managing sky-high client expectations, Jonathan pulls back the curtain on what it's really like to run a creative agency that gets it. He breaks down Big Slate's approach to building trust, the art of saying "no," and why “SNARF content” might be your new favorite marketing term.They also dive into:How to niche down without having a full-blown identity crisisWhy having a “wow factor” isn't optional anymoreThe truth about momentum on social (hint: it's not a one-and-done game)Educating clients without sounding like a condescending jerkIf you're in the agency world, leading a marketing team, or just trying to get your brand noticed without selling your soul, this one's a must-listen.

This one's for anyone who's ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.Tune in to hear:• A behind-the-scenes look at crisis PR• Why authenticity matters more than ever• How to lead clients through chaos without losing your coolYou'll walk away thinking a little deeper about what PR really means and what it can do when done right.-------Connect with Ryan on LinkedInGoldman McCormick PR Website Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story PR Website

Whitney Lee is a well-known figure in cloud computing. She is an international keynote speaker, the host of several successful streaming shows, and a Cloud Native Computing Foundation (CNCF) Ambassador. But here's the wild part: Whitney wrote her first line of code EVER when she was almost 40 years old, only 6 years ago

Is your brand franchise-ready? Or maybe you're a franchisee wondering what it really takes to thrive. In this episode, Whitney Lee pulls back the curtain on the world of franchising—what works, what doesn't, and what most people overlook.From setting expectations to building marketing systems that actually scale, Whitney dives into the mindset shifts and operational must-haves for franchise success. Whether you're dreaming of expanding your concept or you're managing multiple locations already, this conversation is packed with real talk and actionable insights.-------------⁠Connect with Whitney on LinkedIn⁠⁠Connect with Whitney on Instagram⁠⁠True Story PR Website ⁠⁠TheWhitneyLee.com

What does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk about her incredible journey from unemployment to building a powerhouse agency.Amore gets real about the evolution of her business, how she navigated the shift to remote work during the pandemic, and the lessons she's learned about managing client expectations. She also dives into the future of PR, from the impact of AI to why building a strong, connected team is more important than ever.PR isn't a quick win—it's a long game. Hit play and soak up Amor's wisdom on strategic planning, client management, and making PR work for the long haul.-----------Amore on InstagramApples and Oranges Public Relations WebsiteApples & Oranges Public Relations on Instagram Whitney on LinkedInWhitney on InstagramTrue Story PR on Instagram True Story PR Website

What's the secret to a thriving business? It's not just great products or top-notch service—it's something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to talk about the one thing that can make or break your company: leadership. But we're not just talking about fancy titles or managing tasks—we're diving into what real leadership looks like and how it shapes everything from team culture to customer experience.Whitney and Michelle break down why emotional intelligence, human connection, and authenticity matter more than ever. They also get real about leadership mistakes, handling employee turnover, and why different generations expect different things from their workplaces.If you're leading a team (or want to), this episode is packed with the insights you need to create a culture where people want to stick around, grow, and give their best.

Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You'll Learn in This Episode:✅ The biggest mistakes businesses make when investing in PR✅ Why a strong brand identity is crucial before launching PR efforts✅ How to tell if your company has newsworthy content✅ The role of operational readiness in PR success✅ Why PR isn't just about media hits—it's about long-term impactResources & Links:Connect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website TheWhitneyLee.com

This week, we're sharing a Software Defined Interviews episode. Coté and Whitney talk with Brian Gracely from the Cloudcast and Red Hat about cloud news, PaaS evolution, and career advice. If you like this, subscribe to Software Defined Interviews for more great conversations! Subscribe to Software Defined Interviews (https://www.softwaredefinedinterviews.com/) Special Guests: Brian Gracely and Whitney Lee.

Ever thought about writing a book but don't know where to start? Whether you're an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writing a book, and how the publishing industry is evolving. If you're considering writing a book, this episode is packed with expert advice to set you up for success.What You'll Learn in This Episode:✅ How Gotham Ghostwriters helps authors turn ideas into books✅ The pros and cons of self-publishing vs. traditional publishing✅ Why writing a book is an investment—and how to measure its ROI✅ The evolving landscape of the publishing industry✅ Key steps to strategically plan your book for maximum impactResources & Links:

In this episode, Whitney Lee breaks down the real meaning of pitching and why it's more than just sending out press releases. Whether you're pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine relationships that lead to real opportunities.Key takeaways:What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren't enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to sharpen your pitching skills and turn conversations into opportunities, this episode is for you!----Whitney on LinkedInWhitney on InstagramTrue Story PR WebsiteTheWhitneyLee.com

In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations Website TheWhitneyLee.com

What does it take to thrive as a journalist in today's fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media. Key topics include: The rise of Substack and its role in personal branding for journalists. How media monetization has changed over the years. The growing importance of SEO in modern storytelling. Best practices for pitching stories to journalists and crafting compelling narratives. The role of social media in amplifying media coverage. How AI is shaping the future of journalism and storytelling. Building community among journalists and overcoming the hurdles of remote networking. Joni also opens up about the differences between pitching stories and accepting assignments, offering listeners a candid look at the complexities of freelance writing in today's digital age. ---------- Connect with Joni on LinkedIn Connect with Joni on Instagram Joni's Website Joni's Substack Connect with Whitney on LinkedIn Connect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work together to drive business forward. With post-COVID consumer behaviors shifting, Whitney delves into how businesses can adapt to these changes to stay relevant. She stresses the importance of finding and mastering a niche as a way to stand out and build a loyal audience. Additionally, Whitney underscores the value of strategic investments, from effective advertising to avoiding the pitfalls of hiring cheap help that can waste resources. She also explains why cutting your marketing budget during slow seasons is a critical mistake and advocates for maintaining year-round marketing efforts. Finally, she emphasizes the necessity of having a clear marketing budget to ensure both survival and growth. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to help you make smarter, more strategic decisions in 2024. Tune in now to gain the insights you need to make 2024 your most successful year yet! ------------ Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations on Instagram True Story Website TheWhitneyLee.com

Is social media still the Wild West of marketing, or has it grown into a strategic powerhouse? In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on: The rise of authentic content and the shift away from polished perfection. Why smaller, nimble teams can outshine big-name agencies. The critical balance between engagement and calls to action in successful campaigns. How content creators and influencers play different but vital roles in modern marketing. Amy also shares her thoughts on navigating client expectations, staying profitable as a social media agency, and crafting innovative content strategies that keep brands ahead of the curve. Whether you're in the trenches of PR or just curious about the inner workings of this fast-paced industry, this conversation is packed with real talk and actionable takeaways.

What if the secret to success wasn't in finding a business partner?

#290: Darin catches up with Viktor and Whitney Lee just minutes after they've finished up at KubeCon NA 2024. We discuss the good things and bad things that they experienced while in Salt Lake City.   YouTube channel:  https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Think podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry. ----------- PodPitch Connect with Parker on Instagram Connect with PodPitch on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee Website

Ever wonder what it takes to go from a "yes person" to an authoritative leader in your field? In this episode, Whitney Lee shares her transformative journey from corporate life to freelancing, highlighting the mindset shifts that changed her career. She talks about redefining client relationships, stepping into a strategist role, and the power of proactive communication. But that's just the beginning—Whitney dives into how perception and PR can make or break your business. Want more? Hit play and discover her secrets firsthand! ------------ Apply for Mentorship with Whitney Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations

What does it take to stand out in a crowded, ever-evolving market? In this episode, Whitney Lee sits down with Scott Russell, a luxury hospitality veteran turned entrepreneur, who spills the secrets of navigating one of the most competitive industries out there. From his corporate days at the Ritz Carlton to building his own consulting and sales training business, Scott shares the bold moves and creative strategies that helped him thrive—especially during the uncertainty of the COVID-19 pandemic. You'll hear how Scott mastered the art of differentiation and personalization, why effective communication trumps efficiency, and how storytelling can transform a brand. Plus, he breaks down the powerful partnership between sales and marketing and reveals how adapting quickly can lead to game-changing innovations. Looking to find out what really matters in business, how to build lasting client trust, and what leadership looks like in action? You're in the right place. Tune in for an episode packed with practical takeaways and expert insights from Scott—and find out how collaboration can unlock your next big success! ---------- Scott on LinkedIn Dynamic Sales Solutions Whitney on Instagram Whitney on LinkedIn True Story Public Relations TheWhitneyLee.com

In this powerful episode of the Impostrix Podcast, host Whitney Knox Lee sits down with the amazing Whitney Parnell, a passionate advocate and leader in racial justice. Together, they explore the complexities of allyship, the unique challenges faced by Black women in leadership, and the importance of community and healing in the fight for equity.Whitney Parnell shares insights from her organization, Service Never Sleeps, and discusses their recent research on what it truly means to be a Black-led organization. They delve into the systemic issues that contribute to the marginalization of Black women in the workplace, the toll it takes on their health, and the urgent need for institutional change.Join us as we unpack the realities of navigating employment discrimination, the power of music and creativity in activism, and the necessity of self-care and community support. This episode is a call to action for all listeners to reflect on their roles in fostering a more equitable future.Key Topics:The significance of allyship and recognizing privilegeThe impact of systemic racism on Black women in leadershipInsights from the research on Black-led organizationsThe importance of community and healing in social justice workPersonal stories and reflections on navigating challenges in the workplaceDon't forget to like, subscribe, and share this episode to help amplify these important conversations!Listen to Whitney Parnell's social awareness album What Would You Do.Learn more about Whitney's work and read the Service Never Sleeps report "What Does It Mean to be Black-Led?"Connect with Whitney Parnell on IG @ServiceInsomniaConnect with Whitney Lee on IG @ImpostrixPodcast and @WillsForThePeople, and visit us online at www.impostrixpodcast.com.

Feeling overwhelmed by doing it all yourself? It's time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution. Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to stop wearing all the hats and start scaling your business? Tune in now—and don't forget to explore mentorship opportunities with Whitney herself! -------- Apply for Ongoing Mentorship TheWhitneyLee.com True Story Public Relations Connect with Whitney on Instagram Connect with Whitney on LinkedIn

In this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald's to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you're curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems. Don't miss this inspiring episode with a true PR leader! -------- Important Links: ⁠Slayer Public Relations⁠ ⁠Lindsay on Instagram ⁠ ⁠Slayer PR on Instagram ⁠ Whitney on Instagram Whitney on LinkedIn True Story Public Relations -------- About Lindsay: For over 15 years, Lindsay has dedicated her career to strategic and crisis communications, representing Fortune 500 companies and several global brands across Food & Beverage, Consumer, Retail, Lifestyle, and Health & Wellness industries. When she started her career, she knew one day she would work for herself. Once she acquired the necessary skills in the corporate world learning from the greats, she did just that. Lindsay began her public relations career in Toronto, Canada working for Fleishman-Hillard International Communications. In 2015, inspired by a love for grunge music, Lindsay relocated to Seattle where she was able to marry her love for music and public relations. When asked how and why she went into business, the answer is simple: she wanted the freedom and autonomy to make her own decisions, have the creative freedom to create unforgettable PR campaigns, grow a great team of like-minded professionals and build something from the ground up.

This episode is from the reboot of Software Defined Interviews. Whitney Lee joins Coté to discuss her varied career path, from artist and wedding photographer to her career in DevRel within the cloud-native world. They kick off this revamped series with an engaging conversation. Expect new episodes of Software Defined Interviews every two weeks! Subscribe at softwaredefinedinterviews.com (https://www.softwaredefinedinterviews.com). Watch the YouTube Live Recording of Episode 489 (https://www.youtube.com/watch?v=Ks_bK94A5uA). Full show notes for Software Defined Interivews Episode 83. (https://www.softwaredefinedinterviews.com/83) Special Guest: Whitney Lee.

This week, we recap the WordPress showdown between Automattic and WP Engine, and discuss the future of OpenAI. Plus, Coté has a lot (maybe too much) to say about Chick-fil-A coming to the UK. Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/KDlBdG0OlZ8?si=bg705q4AX0WmFOcr) 487 (https://www.youtube.com/live/KDlBdG0OlZ8?si=bg705q4AX0WmFOcr) Runner-up Titles Time change is a-comin'. Don't worry, I'm wearing clothes under this bathrobe. Where-ever there are chickens, there is fried chicken, I assume. Waffle Chips Free Refills and Ice The tyranny of no free refills Take the Five Guy approach You can't change the rules in the race Fill the square Rundown Chick-fil-A to open in the UK (https://www.chick-fil-a.com/press-room/chick-fil-a-launching-in-the-uk) Wordpress Big chronological list of WordPre (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/)s (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/)s/WP Engine drama (https://mjtsai.com/blog/2024/09/24/automattic-vs-wp-engine/) The Word (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM)P (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM)ress vs. WP Engine drama, explained (https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAABCzxY8I1T5GJaC-5-r2ZPSlWzU70oxy1GPtzV7NLmfUAUGFSUWFhX3OVxWCqeZSWLn4lCXlNat3dpWXnwTFqZsG8MzcRTsgkMQDrOCIoYElP84SzmjPhQwrQEeSvmBZ_IJ050-ixuNbmzEZyxQjVzDZLlbXy1ViAS0Xdx89AAFM) How much would it cost to fork WordPress? (https://www.threads.net/@hazardalexander/post/DAjbKhtTiiS?xmt) Charitable Contributions (https://ma.tt/2024/09/charitable-contributions/) OpenAI New funding to scale the benefits of AI (https://openai.com/index/scale-the-benefits-of-ai/) OpenAI Is A Bad Business (https://www.wheresyoured.at/oai-business/) Relevant to your Interests Announcing Upgraded Docker Plans (https://www.docker.com/blog/november-2024-updated-plans-announcement/) OpenAI Discusses Giving Altman 7% Stake in For-Profit Transition (https://www.bloomberg.com/news/articles/2024-09-25/openai-cto-mira-murati-says-she-will-leave-the-company) Intel's Transformation 2.0 (https://thechipletter.substack.com/p/intels-transformation-20) Intel begins reducing real estate holdings worldwide (https://www.tomshardware.com/tech-industry/intel-begins-reducing-real-estate-holdings-worldwide-european-hq-up-for-sale-leaving-purpose-built-swindon-site-after-more-than-40-years) Arm Is Rebuffed by Intel After Inquiring About Buying Product Unit (https://www.bloomberg.com/news/articles/2024-09-27/arm-rejected-by-intel-after-approaching-it-about-buying-product-unit?srnd=phx-deals&utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Hurricane Helene May Have Given Intel (https://www.tipranks.com/news/hurricane-helene-may-have-given-intel-nasdaqintc-a-death-blow) Pure Storage announces VM assessment service (https://www.itpro.com/cloud/cloud-storage/pure-storage-announces-vm-assessment-and-it-could-please-beleaguered-vmware-customers) Attacking UNIX Systems via CUPS, Part I (https://www.evilsocket.net/2024/09/26/Attacking-UNIX-systems-via-CUPS-Part-I/) Clouded Judgement 9.27.24 - The Foundation of Foundation Models (https://cloudedjudgement.substack.com/p/clouded-judgement-92724-the-foundation?utm_source=post-email-title&publication_id=56878&post_id=149461824&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) The streaming wars are over. (https://www.businessinsider.com/netflix-stock-historic-high-chart-streaming-2024-9) Uber's next act: taking on Amazon (https://www.ft.com/content/7b503c54-ee5b-4413-ad06-580cdab531e5?accessToken=zwAGIx5DTf8Akc97UDxU7ltEE9OtBlgM2rUx5Q.MEUCIQCpieab4UZjnSSY9bGhGLZwigzHqcUUtL5cx0LMP8_17AIgQZD3nUAX-gsir_cRYv9AK2SdTf_JSVYiV-ZAGL5f7-Y&sharetype=gift&token=556e605c-1bb8-4882-a66d-9ce783d5103a) Trump Says He'll Prosecute Google If He Retakes Power (https://gizmodo.com/trump-says-hell-prosecute-google-if-he-retakes-power-2000504499) Epic is suing Google — again — and now Samsung, too (https://www.theverge.com/policy/2024/9/30/24256395/epic-sues-google-samsung-antitrust-auto-blocker) Windows 11 Patch Tuesday preview is a glitchy disaster (https://www.theregister.com/2024/09/30/windows_11_kb5043145/) Observe Inc. Introduces AI-Powered Observability, Closes Series B Funding Of $145M (https://www.prnewswire.com/news-releases/observe-inc-introduces-ai-powered-observability-closes-series-b-funding-of-145m-302259523.html) How North Korea Infiltrated the Crypto Industry (https://www.coindesk.com/tech/2024/10/02/how-north-korea-infiltrated-the-crypto-industry/) How to share your access to media with family and simultaneously sweep the annual nerdy nephew of the year awards (https://a.wholelottanothing.org/how-to-share-your-access-to-media-with-family-and-simultaneously-sweep-the-annual-nerdy-nephew-of-the-year-awards/) Nonsense A guide to 30 of Australia's iconic Big Things (https://www.australiantraveller.com/australia/most-iconic-big-things-of-australia/) Chick-fil-A to open in the UK (https://www.chick-fil-a.com/press-room/chick-fil-a-launching-in-the-uk) Listener Feedback Observability Architect (Remote, USA) (https://boards.greenhouse.io/grafanalabs/jobs/5336194004) Conferences Cloud Foundry Day EU (https://events.linuxfoundation.org/cloud-foundry-day-europe/), Karlsruhe, GER, Oct 9, 2024, 20% off with code CFEU24VMW. VMware Explore Barcelona (https://www.vmware.com/explore/eu), Nov 4-7, 2024. Coté speaking. GoTech World (https://www.gotech.world/), Coté speaking, Bucharest, Nov 12th and 13th. SREday Amsterdam (https://sreday.com/2024-amsterdam/), Nov 21, 2024. Coté speaking (https://sreday.com/2024-amsterdam/Michael_Cote_VMwarePivotal_We_Fear_Change), 20% off with code SRE20DAY. DevOpsDayLA (https://www.socallinuxexpo.org/scale/22x/events/devopsday-la) at SCALE22x (https://www.socallinuxexpo.org/scale/22x), March 6-9, 2025, discount code DEVOP SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Balatro on the App Store (https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://apps.apple.com/us/app/balatro/id6502453075&ved=2ahUKEwiRjYOywfCIAxW74skDHTpRLeoQFnoECAoQAQ&usg=AOvVaw1yGgqh4oVBzK4ocblojsY6) Cloud News of the Month - September 2024 (https://www.thecloudcast.net/2024/10/cloud-news-of-month-september-2024.html) Matt: Some Like it Hot (https://www.imdb.com/title/tt0053291/?ref_=fn_al_tt_1) Coté: Creaks (https://apps.apple.com/us/app/creaks/id1466040723) Software Defined Interviews relaunch (https://www.softwaredefinedinterviews.com/83), with Whitney Lee. 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Whitney-Lee is a resilient wahine Māori who has channeled her challenging past into a powerful platform for advocacy and healing. Growing up amidst severe trauma, including abuse and instability, Whitney-Lee faced significant hardships in her early years. Whitney-Lee's journey is marked by her determination to overcome adversity, and connecting to her whakapapa and rongoā Māori. Her experiences embracing holistic healing practices have given her a way of healing that best resonates with her. Whitney-Lee now dedicates her life to helping others, particularly Māori, by integrating traditional Māori healing practices into her work in mental health.    Need Support: Findahelpline.com

In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ------------- Connect with Whitney on Instagram Visit TheWhitneyLee.com Connect with Whitney on LinkedIn Visit TrueStoryPR.co

Tune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency. ------- Visit TheWhitneyLee.com for more information!

Send us a textTrigger Warning:This episode discusses mental health and mental illness, including thoughts of suicide. This episode also contains mentions of and refers to sexual assault. Please take care of yourself and opt out of listening to this episode or fast forward through parts where needed.============================== MENTAL HEALTH RESOURCES:Crisis Hotline: 1-800-273-8255, or you can call or text 988, or 741741. Online Resources: Mentalhealthishealth.usSuicide and Crisis Lifeline - 988lifeline.org===============================Welcome back to Impostrix podcast! It is May, Mental Health Awareness Month, and we are going to talk about it! This episode comes from the vault! We recorded in 2023 and it's just as ripe today as it was back then.In this episode, host Whitney Lee is joined by entrepreneur, CEO, author and motivational speaker, Difernt, for a deep dive into her personal experiences and mental health journey. Difernt shares her inspiring story of overcoming homelessness, living in foster care, and being faced with adversity to achieve success and make a positive impact in the world.They discuss Difernt's mission, which is driven by her past experiences and the desire to bring social awareness through her work. The conversation turns to the importance of mental health, the power of therapy, and the need for self-care. Difernt also talks about her book, "What If? A Controversial Paradigm Shift," which challenges readers to think critically about systemic racism and injustice in America.Listen in on a conversation centering mental health, resilience, and the impact of sharing our stories. Don't miss out on this empowering episode filled with valuable insights and resources for anyone navigating their mental health journey.For more information and to get a copy of Difernt's book, visit her website at diferntsworld.net. Remember, it's okay to not be okay, but taking steps to prioritize your mental health is crucial. Let's start the conversation and make a positive change in our lives and communities.Stay tuned for more inspiring episodes and don't forget to like, share, and subscribe for more empowering content!Catch Difernt on IG @th3rdeye_entertainment_llc and watch her vlogs on Youtube.Find Whitney at ImpostrixPodcast.com, on Youtube, and IG.I am a creative entrepreneur and want my fully customizable and attorney-created services contract. Sponsor:Smithers Law Group LLC, Your Trusted 360 General Counselwww.stulawgroup.com/contract-bank Wills for the PeopleAdvancing wealth equity through intentional, accessible, culturally responsive and transformative estate planning services and education. Available in Georgia only. www.willsforthepeoplega.cominfo@willsforthepeoplega.comSupport the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

Send us a Text Message.Trigger Warning:This episode discusses mental health and mental illness, including thoughts of suicide. This episode also contains mentions of and refers to sexual assault. Please take care of yourself and opt out of listening to this episode or fast forward through parts where needed.============================== MENTAL HEALTH RESOURCES:Crisis Hotline: 1-800-273-8255, or you can call or text 988, or 741741. Online Resources: Mentalhealthishealth.usSuicide and Crisis Lifeline - 988lifeline.org===============================Welcome back to Impostrix podcast! It is May, Mental Health Awareness Month, and we are going to talk about it! This episode comes from the vault! We recorded in 2023 and it's just as ripe today as it was back then. In this episode, host Whitney Lee is joined by entrepreneur, CEO, author and motivational speaker, Difernt, for a deep dive into her personal experiences and mental health journey. Difernt shares her inspiring story of overcoming homelessness, living in foster care, and being faced with adversity to achieve success and make a positive impact in the world.They discuss Difernt's mission, which is driven by her past experiences and the desire to bring social awareness through her work. The conversation turns to the importance of mental health, the power of therapy, and the need for self-care. Difernt also talks about her book, "What If? A Controversial Paradigm Shift," which challenges readers to think critically about systemic racism and injustice in America.Listen in on a conversation centering mental health, resilience, and the impact of sharing our stories. Don't miss out on this empowering episode filled with valuable insights and resources for anyone navigating their mental health journey.For more information and to get a copy of Difernt's book, visit her website at diferntsworld.net. Remember, it's okay to not be okay, but taking steps to prioritize your mental health is crucial. Let's start the conversation and make a positive change in our lives and communities.Stay tuned for more inspiring episodes and don't forget to like, share, and subscribe for more empowering content! Catch Difernt on IG @th3rdeye_entertainment_llc and watch her vlogs on Youtube.Find Whitney at ImpostrixPodcast.com, on Youtube, and IG.Interested in a free discovery call to see how W. Knox Lee Consulting & Mediation could help you achieve your goals? Email the team at info@wknoxlee.com.Support the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

Whitney Lee is a Technical Advocate at VMWare Tanzu and constantly has to learn new stuff fast. She's a regular on the speaking circuit and hosts a number of online shows. In this episode we talk about how she went from knowing nothing about tech, to becoming a seasoned pro, speaking at global conferences. She shares her secrets on how to learn lots fast. Show Notes Ben LinkedIn - https://www.linkedin.com/in/benpthoughts/ Tech World Human Skills Home - www.techworldhumanskills.com Whitney LinkedIn - https://www.linkedin.com/in/whitneylee/ Enlightning on Tanzu.TV - https://via.vmw.com/Enlightning Choose Your Own Adventure - https://via.vmw.com/YouChoose

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don't miss out on this episode if you've been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Whitney Lee is a marketing and PR strategy expert, the founder of True Story Public Relations - a 7-figure, award-winning agency, helping companies in the hospitality, products, and service industries thrive. Her superpower is her ability to help frustrated business owners who've tried it all, cut through all the noise and develop a custom strategy that actually moves the needle.    With a master's degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney has grown her PR agency from the small beach town of Destin, Florida, to the international agency it is today. She was named Scarlett Magazine's "Woman of the Year" in PR, one of the "Five Most Dynamic Women Leaders Ruling the PR Industry" in the CIO Times and one of United Way's 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.     Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares tangible ways to market your business and simple strategies to connect with your ideal customers through social media, email marketing, and so much more.  #spaghettionthewall #podcast #leducentertainment

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy.  ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

The Second Chances Mini-Series spotlights four people who are finding their way after incarceration and who have been able to build a career doing what they love. This mini-series are their stories. Up first is Gabrielle Perry, MPH. Thank you, Gabrielle, for sharing your very personal story with us.  In this powerful podcast episode, host Whitney Lee engages in a candid conversation with Gabrielle Perry, founder of the Thurman Perry Foundation. They discuss the challenges faced by women impacted by incarceration, discussing reentry into society, the impact of incarceration on individuals and communities, and the importance of dignity and empathy in the criminal legal system. Gabrielle shares her personal journey of resilience having faced being a caregiver at a young age, incarceration, and homelessness, and having succeeded in becoming an epidemiologist. Her life story sheds light on the systemic barriers faced by formerly incarcerated individuals. Even one day in jail uproots an entire life and the community that that life touches. Gabrielle shares too about survivors guilt after beating the odds, and recalls the moment she had to decide whether she would be upfront about her history to future employers and educators.Through their discussion, they challenge societal perceptions and biases towards those with criminal legal involvement or criminal convictions, emphasizing the need for compassion and support in the reentry process. April is Second Chance Month in the United States. During Second Chance month, we bring awareness to the journey of formerly incarcerated people returning to society. Communities throughout the United States are in dire need of a stronger reentry ecosystem for those returning from incarceration and institutionalization. Formerly incarcerated people and people with arrest records, truancy records, or other involvement with the criminal legal system face a stigma that is life long and impacts the ability to someone to secure safe and affordable housing, and to secure gainful employment or access to certain careers, among other things. Resources Mentioned:Thurman Perry Foundation: https://thurmanperryfoundation.org/The Thurman Perry Foundation is a Louisiana-based non-profit dedicated to improving the lives of women and girls impacted by incarceration. They have several signature programs including the Perry Second Chance Scholarship to fund higher education for women and girls impacted by incarceration (accepting applications through April 2024!) Girl Code - a program to end period poverty in prison, and the Mothers Day 365 housing relief fund.  Donations to the Thurman Perry Foundation are tax deductible and always welcome!To learn more and see data about the impact that the carceral system has in the United States, visit the Prison Policy Initiative at https://www.prisonpolicy.org or the Vera Institute of Justice at https://www.vera.orgConnect with Gabrielle on Twitter/X @ThurmanPerryFDN Find Whitney on IG @impostrixpodcaInterested in a free discovery call to see how W. Knox Lee Consulting & Mediation could help you achieve your goals? Email the team at info@wknoxlee.com.Support the show SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

Send us a textThe Second Chances Mini-Series spotlights four people who are finding their way after incarceration and who have been able to build a career doing what they love. This mini-series are their stories. Up first is Gabrielle Perry, MPH. Thank you, Gabrielle, for sharing your very personal story with us.In this powerful podcast episode, host Whitney Lee engages in a candid conversation with Gabrielle Perry, founder of the Thurman Perry Foundation. They discuss the challenges faced by women impacted by incarceration, discussing reentry into society, the impact of incarceration on individuals and communities, and the importance of dignity and empathy in the criminal legal system.Gabrielle shares her personal journey of resilience having faced being a caregiver at a young age, incarceration, and homelessness, and having succeeded in becoming an epidemiologist. Her life story sheds light on the systemic barriers faced by formerly incarcerated individuals. Even one day in jail uproots an entire life and the community that that life touches. Gabrielle shares too about survivors guilt after beating the odds, and recalls the moment she had to decide whether she would be upfront about her history to future employers and educators.Through their discussion, they challenge societal perceptions and biases towards those with criminal legal involvement or criminal convictions, emphasizing the need for compassion and support in the reentry process.April is Second Chance Month in the United States. During Second Chance month, we bring awareness to the journey of formerly incarcerated people returning to society. Communities throughout the United States are in dire need of a stronger reentry ecosystem for those returning from incarceration and institutionalization. Formerly incarcerated people and people with arrest records, truancy records, or other involvement with the criminal legal system face a stigma that is life long and impacts the ability to someone to secure safe and affordable housing, and to secure gainful employment or access to certain careers, among other things.Resources Mentioned:Thurman Perry Foundation: https://thurmanperryfoundation.org/The Thurman Perry Foundation is a Louisiana-based non-profit dedicated to improving the lives of women and girls impacted by incarceration. They have several signature programs including the Perry Second Chance Scholarship to fund higher education for women and girls impacted by incarceration (accepting applications through April 2024!) Girl Code - a program to end period poverty in prison, and the Mothers Day 365 housing relief fund. Donations to the Thurman Perry Foundation are tax deductible and always welcome!To learn more and see data abouI am a creative entrepreneur and want my fully customizable and attorney-created services contract. Sponsor:Smithers Law Group LLC, Your Trusted 360 General Counselwww.stulawgroup.com/contract-bank Wills for the PeopleAdvancing wealth equity through intentional, accessible, culturally responsive and transformative estate planning services and education. Available in Georgia only. www.willsforthepeoplega.cominfo@willsforthepeoplega.comSupport the Show. SUBSCRIBE to the Validating Voice NewsletterSUPPORT Impostrix Podcast

#256: KubeCon season has started again and in this episode, we give you our thoughts on KubeCon EU 2024, along with our friend Whitney Lee.   Whitney's contact information: Twitter: https://twitter.com/wiggitywhitney LinkedIn: https://www.linkedin.com/in/whitneylee/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Whitney Lee and Victor Farcic discuss their unique approach to educating others about the Cloud Native Computing Foundation's (CNCF) landscape through their interactive presentations and YouTube project 'You Choose.' The pair explain how they incorporate live audience voting to determine the 'chosen' technologies implemented in their ongoing demos. Their fun approach helps newcomers in the field make informed decisions on the tools to use, and to understand how these various tools can integrate with each other. They talk about their previous talks and excitement for possible future events where they'll continue their interactive sessions.   00:00 Introduction and Meeting the Guests 00:33 Discussing the Concept of Rejekts Conference 01:45 The Popularity and Impact of Rejekts 02:46 The Experience of Attending KubeCon 03:59 Getting to Know the Guests Outside of KubeCon 06:38 The Idea Behind a 'Choose Your Own Adventure' 09:36 The Origin and Format of the 'You Choose' Streaming Show 13:59 The Excitement of Live Voting 15:50 The Thrill of Live Demos 17:32 The Future: Security Talk 20:13 The Overwhelming Cloud Native Landscape 21:29 The Upcoming YouTube Series 23:12 The Aftermath of KubeCon   Resources: Cloud Native Rejekts You Choose series Guests: Whitney Lee is a lovable goofball who enjoys understanding and using tools in the cloud native landscape. Creative and driven, Whitney recently pivoted from an art-related career to one in tech. She is active in the open source community, especially around CNCF projects focused on developer productivity. You can catch her lightboard streaming show ⚡️ Enlightning on Tanzu.TV. And not only does she rock at tech - she literally has toured playing in the band Mutual Benefit on keyboards and vocals. Viktor Farcic is lead rapscallion at Upbound, a member of the Google Developer Experts, CDF Ambassadors, and GitHub Stars groups, and a published author. He is a host of the YouTube channel DevOps Toolkit and a co-host of DevOps Paradox.

Embarking on a podcasting journey can feel like you're entering an uncharted territory filled with fears and uncertainties. Kristin is joined by Whitney Lee, a PR strategist, to revolutionize and redefine your approach to podcasting. Together, they delve into the intricacies of the podcasting realm, offering insights and strategies to elevate your game. We all have fears—judgment, failure, and insecurities. Whitney confronts these head-on, urging you to break free from fears as she shares her own struggles. She challenges you to dig deep, identify your audience, and tailor your content strategically.   What you'll hear in today's episode: Whitney challenges podcasters to get out of their comfort zones strategically. Whitney's four game-changing tips to amplify your podcast reach. Kristin and Whitney discuss the importance behind long-form content and how it isn't just about holding attention; it's about asserting your dominance as an expert. The title of your episode isn't just a label; it's a question that demands an answer within the podcast itself. In a world obsessed with overnight success, Whitney throws a reality check.   Podcasting isn't just in the numbers but the journey of self-discovery, perseverance, and the passion of guiding others. With Whitney Lee's guidance, your podcast becomes more than a show; it becomes a testament to perseverance, authenticity, and the thrill of breaking barriers. Just keep going, and let your passion be the fuel that propels you to greatness.     Quotes from Today's Episode: “We all have internal stories” “The only way to get past fear is to go through it” “It's so fun to help the person you once were”   Connect with Whitney Visit Whitney's website Listen to True Story Podcast   Resources Mentioned Listen Notes AppTubebuddy   Are you looking for guidance? Contact Kristin for Podcast Coaching Looking for a community of podcasters? Join us in Podcast Membership  Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs Connect on IG: @kristinfieldschadwick

# Whitney Lee on a Bootiful Podcast Hi, Spring fans! In this installment, I talk to legendary Cloud Native [Whitney Lee (@wiggitywhitney)](https://twitter.com/wiggitywhitney) about cloud infrastructure, that one trick every dev must know, her new operations-centric gameshow, and more. Happy holidays to y'all!

#241: On today's episode, we go in depth with one of our friends, Whitney Lee. You may know her from her Enlightening series on Tanzu.TV or maybe from the You Choose videos she does with Viktor. But did you know just over 4 years ago, she was a server in a vegetarian restaurant and since that time she's spoken five times at KubeCon conferences - 2 of which were keynotes? What'll you'll learn is that just because you don't have a CS degree doesn't mean that you can't do great things in tech.   Whitney's contact information: Twitter: https://twitter.com/wiggitywhitney LinkedIn: https://www.linkedin.com/in/whitneylee/   YouTube channel: https://youtube.com/devopsparadox   Books and Courses: Catalog, Patterns, And Blueprints https://www.devopstoolkitseries.com/posts/catalog/   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

#237: Darin catches up with Viktor and Whitney Lee just minutes after they've finished up at KubeCon NA 2023. We discuss the good things and bad things that they experienced while in Chicago. Could one of those things be AI?   YouTube channel: https://youtube.com/devopsparadox   Books and Courses: Catalog, Patterns, And Blueprints https://www.devopstoolkitseries.com/posts/catalog/   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Get ready for a captivating journey as we welcome Whitney Lee, the visionary founder of True Story Public Relations, to the podcast. Whitney breaks through the clichés surrounding PR, revealing that it's not all glitz and parties, but rather a powerful tool for enhancing visibility, reputation, and spreading awareness. She delves into the intricate world of Public Relations and Influencer Marketing, showing how they work in harmony to forge lasting brand recognition. With her wealth of knowledge, Whitney draws a clear distinction between the immediate allure of marketing with sales and the enduring impact PR has on brand recognition.Connect with Whitney https://www.instagram.com/thewhitneylee/https://www.linkedin.com/in/whitney-lee-sociallee/https://truestorypr.co/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...

In this episode Rich speaks with Whitney Lee. Topics include: Whitney's career before tech, how she started at IBM and VMware, her streaming shows Enlightening and You Choose, the challenges for new folks learning cloud native, and Imposter Syndrome.Show notesMauricio SalatinoMauricio and Whitney's KubeCon KeynotevClusterCrossplaneEnlighteningKeptnNetflix's Freedom and ResponsibilityKnativeCKAJulia EvansViktor FarcicWhitney and Viktor's You Choose seriesViktor's DevOps Toolkit channelWhitney and Viktor's KubeCon You Choose talkAnki - spaced repetition learning appWhitney's YouTube channelEpisode transcriptLogo by the amazing Emily Griffin.Music by Monplaisir.Thanks for listening. ★ Support this podcast on Patreon ★

Explore why engaging in difficult conversations is a pivotal element for sustaining successful business partnerships. Lesley Logan and Brad Crowell share valuable insights and personal experiences, highlighting the importance of clear communication, commitment, and dealing with partnership red flags in today's recap episode. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The importance of scheduling lunch breaks to ensure work-life balanceHow to leverage your strengths to propel your business forward.  Why clear communication is key to a thriving business partnership.Learn how to redefine your brand by presenting your authentic self online. Why it's crucial to check back in with your actual goals regularly.Episode References/Links:OPC Tour Email ListGet on the waitlist for eLevate Round Four  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Join us at our Cambodia Retreat - Oct. 8-13, 2023Get your free Athletic Greens 1 year supply of Vitamin D3+K2 and 5 free travel packsGet your discount for some Toe Sox using the code: LESLEYBe It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan [00:00:00]:It's all communication. This is why I keep saying it's a partnership and your business is like a marriage. You have to do the exact same thing before you marry someone. These are the exact same things you have to do. But I think so many people are afraid of looking dumb or like they know what they're doing, or they get caught up in the excitement of what the business could be. And it's like, you got to sit down and just go, okay, down and dirty. Like, how deep am I going to get into this? How deep are we both getting into this before, like, we go, this isn't working.Lesley Logan [00:00:30]:Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world, and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and be It till you see it. It's a practice, not a perfect. Let's get started.Lesley Logan [00:01:12]:Welcome back to the Be It Till You See It interview recap, where my co-host in life, Brad, and I are going to dig into the captivating convo I had with Kristen Crowley and Jill Bunny in our last episode. If you haven't yet listened to that interview, feel free to go back now and listen, or listen to this one and then listen to that one. You can go in any order you want. (Brad Crowell: You can.) You really can. It is your own adventure and we want to support that, but they're pretty bunch badass bitches, so you should listen to it. Today is October twelveth at the time that you're listening to this. We are in the midst of our retreat this year, so we are in Cambodia. We should be out at the temples today, like, living our best life up, (Brad: Loving it.) which is so exciting.Lesley Logan [00:01:51]:And that also means today is World Arthritis and World Sight Day, both important things you should know about. So, first of all, arthritis is real, so go get yourself checked out and do the things you can do to avoid the heck out of them, like getting stronger. And the World Sight Day, I didn't actually look up what that means, but make sure it's seeing well. Like, do I need to go to the eye doctor today? Is that what it's telling me to do?Brad Crowell [00:02:17]:World Sight Day.Lesley Logan [00:02:18]:You want to know something funny?Brad Crowell [00:02:22]:Observed every year. What's funny?Lesley Logan [00:02:23]:Well, I got lasix when I was 30 and everyone said, that's so dumb because at 40, you're going to need to have reading glasses. And I want to let you know right now, you guys, I'm 40 and I do not need reading glasses. So, go Lasix.Brad Crowell [00:02:37]:That's true. It is a day first initiated by Lions Club International Foundation during their site first campaign in an effort to spread awareness about preventable blindness and help people who are visually impaired.Lesley Logan [00:02:49]:Oh, well, then go to schedule your doctor's appointment to prevent blindness. I think that's genius. I didn't know that. That's great. Wonderful. Gaia, we think is probably blind. She did she did bark at a bolster. It's okay.Brad Crowell [00:03:06]:She just sat up. She can hear just fine.Lesley Logan [00:03:09]:She can hear just fine. It's believing. Here we go. So, yes, we are in Cambodia next year. We will be back here in Cambodia in October. So you'll want to be on the waitlist to make sure you get to sign up and get the Early Bird special. So you'll want to go to Lesleylogan.co/retreat to enjoy what's coming up in January. So in January, we'll open up the doors, but you want to be on the waitlist to hear about those doors.Lesley Logan [00:03:34]:Then I come back. I go to Chicago with Erika Quest to do a weekend of workshops at Club Pilates and St. Charles. St. George. St. Charles Street, I think.Lesley Logan [00:03:47]:Anyways, we're going to be in Chicago at a Club Pilates teaching some workshops. If you want to see if there's any spots left, DM me, because there's not a lot of spots ever. So you'll want to DM me to get that information. In December, Erika Quest and I will be back at a Club Pilates in Frisco, Texas. And then I come back, and then we pack up the van, and Brad takes me on a tour that he keeps threatening is not going to ever end. And I keep threatening to say, but I have a girl's date, so you got to get me back here in time for my New Year's Eve.Brad Crowell [00:04:16]:But we'll be back in Frisco, Texas.Lesley Logan [00:04:18]:We'll be back in Frisco, Texas, right after we've done this before. Frisco. You always bring it. And so (Brad: So fun.) We can't wait to celebrate the end of the year with you, as well as the beginning of the end of the year with you. So if you want to hear about the tour, make sure you get on our email list. Just in generalBrad Crowell [00:04:34]:Go to opc.me/tour.Lesley Logan [00:04:37]:Yeah and you'll hear all about the tour. (Brad: Oh, yeah) because it's epic, and there's, like, really cool things that are happening you wouldn't want to miss out on, because you'll miss out on those epic things. And then in January, I do kick off eLevate round four. And if there's any spots left, you are going to want to apply, because 2025 will be the next time that I run it, and that's a long ways away in my world. So go to lesleylogan.co/elevate. That'll get you on the waitlist. But if you actually want to get in on 2024, DM me and I will chat with you. We'll see if this is the right thing for you.Lesley Logan [00:05:11]:We are so, so excited. Some people, like I said last episode, call it a game changer. And those people would be eLevate members, multiple of them. They told me it's game changing. And I'm like, yeah, eLevate. Game changing. Love the tagline.Brad Crowell [00:05:24]:Love it.Lesley Logan [00:05:25]:Before we talk about Jill Bunny and Kristen Crowley. I just want Jill Bunny's name. I'm just going to be really honest. I want it. (Brad: It's a name.) I want to know. I have so many questions about that.Brad Crowell [00:05:36]:If it was like she nicknamed herself.Lesley Logan [00:05:38]:But I don't think I don't. I don't think so. Especially after my brother sat there and read every baseball player name off to us. And I was like, really? Someone named their kid that oil win something.Brad Crowell [00:05:52]:Anyways, what if she had a brother named Jack?Lesley Logan [00:05:56]:Jack Bunny and Jill bunny.Brad Crowell [00:05:58]:Yeah.Lesley Logan [00:05:59]:Well, like, just Jack and Jill.Brad Crowell [00:06:01]:Well, Jack Rabbit bunny.Lesley Logan [00:06:04]:Oh, I see. I was thinking of Jack and Jill. I wasn't thinking of Jack Rabbit.Brad Crowell [00:06:07]:I like the Jack and Jill, too.Lesley Logan [00:06:08]:Because also it makes me think of those houses where they have a bathroom in between, two bedrooms for siblings to share, but the sink is always too low.Brad Crowell [00:06:17]:I'm sure she's heard that before.Lesley Logan [00:06:19]:I'm sure she heard all of this. I'm sure she's like, can we get to talking about me? Yes, we will, in just a second, Jill Bunny, because you're a badass. But first, we have an audience question.Brad Crowell [00:06:27]:Yeah, we do. The question was, do you actually schedule your lunch break?Lesley Logan [00:06:33]:Fuck yes, we do.Brad Crowell [00:06:34]:Yeah.Lesley Logan [00:06:34]:Did we always?Brad Crowell [00:06:36]:No, we didn't always.Lesley Logan [00:06:37]:Well, I did. When I was teaching, I always had a break in the middle of the day.Brad Crowell [00:06:42]:I did not.Lesley Logan [00:06:43]:You've never ever.Brad Crowell [00:06:44]:I've never been good at this except for, well, the last couple of years.Lesley Logan [00:06:46]:Sometimes at 02:00. Brad's like, I haven't eaten yet today. And I'm like, are you an adult? Are you hungry? We need to have a reminder.Brad Crowell [00:06:57]:I don't usually eat breakfast.Lesley Logan [00:07:00]:I know you really don't. But at any rate, I have always had a lunch. Now I have scheduled lunch because we work at home together, and if it's not scheduled, then one of us will interrupt the other person's work break. So we just take at the same time.Brad Crowell [00:07:13]:Yeah. And that's nice, actually. It's a lot of fun.Lesley Logan [00:07:15]:Yeah. Sometimes you make me lunch.Brad Crowell [00:07:17]:It happens. Definitely. But the reason that we do that is because if I didn't put it in my calendar, it wouldn't happen. I would just never take a lunch.Lesley Logan [00:07:27]:That's everything, you guys. If you don't put it in your calendar, it doesn't get done, period.Brad Crowell [00:07:31]:Yeah. So that's legit. Definitely scheduling your lunch break. It's worth it. You'll enjoy it.Lesley Logan [00:07:37]:And look, even if you don't, you're like, guys, I'm not that hungry. I can eat when I'm on the road. Our doctor, Dr. Bender, shout out to her. She, with both of us, is like, you have to sit down and just eat your lunch. Like not be on your phone, don't listen to a podcast, which we still do, but just not reading something for work, but just sit and eat your lunch and let it digest. And so we have a whole hour blocked off for lunch, every workday, and we can do whatever we want in that hour.Lesley Logan [00:08:10]:We can play around for half an hour and then eat lunch. We can eat lunch and then walk around the block or whatever.Brad Crowell [00:08:16]:Or you can make a really extravagant lunch that takes 45 minutes to make.Lesley Logan [00:08:20]:He does that a lot. He does that a lot. Or you can go and go, you know what I'm going to do? I'm going to drive across town to get that coffee that would go great after this lunch right now, even though I can make that latte.Brad Crowell [00:08:33]:She does that a lot.Lesley Logan [00:08:34]:I do. But there's something luxurious about it. And here's the thing. There are times to hustle and to another shout out to Kareen until it comes a hassle. And you have got to take time for yourself and not just in the morning and not just at night, but different parts throughout the day. And lunch is very important. The only day we don't have lunch together is on Tuesdays because I have a fly session after my lunch, technically, so I have lunch after that. But you've made it for me before and we just put in the fridge and I'll eat it later.Lesley Logan [00:09:05]:So, yes, schedule your lunch break. You matter.Brad Crowell [00:09:09]:Okay, now let's talk about our guests,Kristen Crowley and Jill Bunny. As co-entrepreneurs I was just going to say copreneurs. As co-entrepreneurs, Jill and Kristen present a harmonious balance of analytical and creative approaches to business. Both promote building genuine online brands using their backgrounds to help women grow their brands. The name reFRAME became symbolic of their adaptability and resilience in the business landscape and they laughed and said the name just stuck. And that is like officially the name of their business. And what they actually focus on are events and retreats.Lesley Logan [00:09:49]:Yeah, I really loved a lot of what they said, it was actually a really fun conversation. They're really one of the few partnerships and I'm like, okay, they can work together as we've just seen too many partnerships not work out. They really understand each other and their strengths and everything. So I love this. Jill mentioned confidence comes over time and that just because you have a business doesn't actually mean you are a business owner. That kind of also comes with time. And I think that's really interesting because first of all, I think there's a lot of people going, oh my God, I don't want to be a business owner, but like fell into this business and also you don't know what you don't know. So you're kind of flying by the seat of your pant, moment to moment, trying to figure things out.Lesley Logan [00:10:33]:And then over time, you get confidence, like, oh, I've seen this problem before. And it's really like those after that first year or so, you really go, okay, I got this down, okay? It's not going to blow up on me. And I've got some ideas. So I think that that was really cool. So she said what we have to do is put the reps in and the time in and be proud of what you're good at. And I just thought, what a great thing to highlight, just be proud of what you're good at. Too often people are like, oh, I don't want to brag about what I'm good at because some people are going to think I'm overconfident or weird or whatever. And it's like, actually no, you should be really proud of what you're good at because we're not good at everything.Lesley Logan [00:11:10]:And so the things we're good at are like going to propel the business forward and the things we're not good at, we're going to hire out.Brad Crowell [00:11:15]:Yeah, I think that it was interesting just to hear them talk about how they connected with each other and how it became like obviously kindred spirits. And we often tell people not to partner up with people, but I know part of the conversation, you talked about it being like a marriage, which we've talked about here before on this pod, but they totally agreed and they both came from businesses before and partnerships before in different ways and it just seemed to make sense. It seemed to click for them. So I thought that was really interesting.Lesley Logan [00:11:56]:Yeah, well, I mean, just to jump into your side of things, they said you need to make sure that your partner has the same moral compass. And I think that is the same as your partner in life, but really that makes a big difference. And I think a lot of people partner up in business and they both want the thing to grow and they don't want to do all the work alone, which is why they do it, but they don't actually have the same moral compass. In fact, in Agency Mini, this one person was like, hey, should I partner up with this studio owner? And I'm like, you mean the studio owner who's illegally got you classified as not an employee and is, in your words, squandering? No, you should not. You should not because that's not the same role compass.Brad Crowell [00:12:40]:Right. Yeah, totally. I'm glad they talked about partnerships, like how that works because they said that the thing that was really important was sitting down and being crystal clear with each other about things. Like number one thing was money. Are we both putting our personal money into this? Are we raising money from somewhere else? Like, how are we doing this? What are our expectations and how is this going to work? And they both agreed on the way that it would work and effectively being transparent about their personal finances just in case something didn't go the way they expected, could they continue to keep it going? And they effectively made a financial commitment to each other, and then they agreed on they understood, okay, cool. This is where we're at. They said, specifically because at the end of the day, everyone has to be on the same page.Lesley Logan [00:13:34]:Well, here's what I love. It's all communication, and this is the same thing.Brad Crowell [00:13:37]:It really is.Lesley Logan [00:13:38]:This is why I keep saying it's a partnership and your business is like a marriage. You have to do the exact same thing before you marry someone. These are the exact same things you have to do. But I think so many people are afraid of looking dumb or like they know what they're doing, or they get caught up in the excitement of what the business could be. And it's like, you got to sit down and just go, okay, down and dirty. Like, how deep am I going to get into this? How deep are we both getting into this before we go? This isn't working. You have to have the exit strategy as well, because you do have to think, what if this doesn't go well? Who gets what? What happens here? And I learned that from oh, my gosh, a podcast I listened to ten years ago.Lesley Logan [00:14:19]:These two girls became friends on Facebook or whatever. They both did similar things. They partnered up and had an amazing podcast. It was one of the top podcasts at the time for women in business. And they decided to eventually actually make a membership together, which would be the first thing, except for the podcast, where they actually made money together. And they brought on their lawyer, and they said, we sat down with a lawyer and we said, what do we need to talk about before we do this? And she said, we should talk about what happens if one of you doesn't want to do this anymore. We have to talk about how this ends, what are the different ways it could end, and then what happens? And that was such an interesting thing to hear, because no one wants to talk about, like, well, how does it end? But you have to think about it so that if you do need to walk away, how much does each person get? How much do you have to pay to get out of it? Or how much should you get paid to get out of it? So I really enjoyed listening to the fact that they talked about the money. They were very clear on things, and they got very vulnerable about what the states of their personal lives were, because guess what? Your personal life comes into your business all the fucking time.Brad Crowell [00:15:30]:Yeah, totally.Lesley Logan [00:15:31]:All the time.Brad Crowell [00:15:32]:Totally.Lesley Logan [00:15:32]:If anything's going on with one of our family members and they call us the middle of a workday, you better believe it fucks the day up. So I just thought it was really nice, honest conversation.Brad Crowell [00:15:42]:Yeah. And they talked briefly about some red flags, and that was basically hiding things and not being communicative or not being as committed to the vision. And they said, definitely partnerships shouldn't be formed out of desperation. A good partner should push for growth and also keep one on track.Lesley Logan [00:16:08]:Can we just highlight, partnerships should not be put together out of desperation. So if you are having someone partner with you because you're desperate and you need help in your business, that is not the best time to get a partner. You need to take a pause and really understand what you're doing because you'll partner up with someone who you think is a lifeline, and then it just really changes the roles and you don't think through things clearly.Brad Crowell [00:16:34]:Yeah. I do think that if you are going to bring on a team member or a partner, it should be someone with complementary skills, skills that are not your own, so that you're not both trying to do the same things. But yeah, like making a partnership out of desperation is dangerous. (Lesley Logan: Yeah.) All right, so finally, let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Kristen Crowley and Jill Bunny? They said when it came to understanding and presenting your authentic self online rather than imitating others. So this is actually really similar to what we were just talking about with a PR person in the last episode, because what their retreats are all about is rebranding your brand. So if you're stuck, you're not feeling like you know what you're doing with your brand, then they offer these events where you can dig in over a couple of days, or some of them are just day retreats and really analyze your social media presence and the way your brand looks and all these kinds of things. And so when they're talking about presenting yourself authentically we're reiterating this here, people, because they said building a brand is about knowing who you are and who you're serving, and then you're going to structure everything around it, around your story, and then the problems that you're solving for the people that you're serving.Lesley Logan [00:18:08]:I love this is back to back with Whitney Lee.Brad Crowell [00:18:09]:It's kind of crazy.Lesley Logan [00:18:10]:You did a good job there. So I actually really enjoyed the action items that Jill talked about because she's like, I'm Jill 2.0 and she is, like, checking in throughout the day if what she's doing is aligned with her, with the 2.0. So all these things that she wants are the actions that she's taking, align with that, not just writing them down and going off onto the day, but really checking back in. So it's not just about journaling, so you feel good about yourself, but actually going, okay, where am I at in alignment with what this is? Am I actually doing those steps that get through there. And it made me think of Alan Stein Jr. Jeez. His interview from the beginning of this year just keeps on giving, and his whole thing is he ends every single day. Like, am I 1% closer to the man I want to be? And it's like, how can you find time in your day to check back in with your actual goals and just really understand, like, okay, today I did these things, and they had nothing to do with 2.0, in fact, I like, went backwards, and just being honest with that.Brad Crowell [00:19:12]:Episode 167.Lesley Logan [00:19:13]:167. I was not going to get that because I don't remember what the year started. But that's my fault. Maybe I should study.Brad Crowell [00:19:20]:It's all good. You're fine.Lesley Logan [00:19:21]:I know, but I want to be like that guy who's uncrooked, who he can go Oscar winner director, 1973. And he's like, DA DA DA DA. And I'm like, no, maybe I don't have that skill. But be it till we see it. Right. So, anyways, I think it's really important to check back in, whether it's a vision board or a journal or a goal, just making sure each day it's like, look at that and go, yes, I'm still on track. Or go, oh, wow, I got a little derailed today. Little derailed.Lesley Logan [00:19:52]:And what can you do to just get back on that I just thought was a really fun way of reflecting on where we're trying to be so we can be it till we see it.Brad Crowell [00:20:01]:I love it.Lesley Logan [00:20:02]:Me too. I'm Lesley Logan.Brad Crowell [00:20:03]:And I'm Brad Crowell.Lesley Logan [00:20:04]:Thank you so much for listening to this amazing podcast. We couldn't do it without you. So what are you going to do with these tips? How are you going to use them? What was your favorite part? We want to know. Tag, jill Bunny and Kristen Crowley and the Be It pod. And let us know and share this with a friend who needs to hear that they can reframe, that they can start over. They can do awesome things. Maybe that friend is you. And until next time, Be It Till You See It.Brad Crowell [00:20:25]:Bye for now.Lesley Logan [00:20:26]:That's all I've got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It.Lesley Logan [00:20:50]:Have an awesome day. Be It Till You See It is a production of the Bloom Podcast Network.Brad Crowell [00:20:57]:It's written, filmed, and recorded by your hosts, Lesley Logan and me, Brad Crowell.Lesley Logan [00:21:02]:It is produced and edited by the epic team at Disenyo.Brad Crowell [00:21:04]:Our theme music is by Ali At Apex Production Music and our branding by designer and artist Gianfranco Cioffi.Lesley Logan [00:21:13]:Special thanks to Melissa Solomon for creating visuals and Ximena Velazquez for our transcriptions.Brad Crowell [00:21:18]:Also to Angelina Hiraco for adding all the content to our website. And finally to Meredith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“ You don't just step out into the business world and say, I'm the best. I'm the smartest, I'm the nicest, I'm a good person, and everyone believes you overnight. No, you have to prove yourself, you have to consistently put in the work to show your true colors. And over time you build that reputation.”   Whitney never imagined owning her own business, let alone founding a seven-figure award-winning international agency dedicated to helping companies and other businesses thrive. If you asked her at 22 what her aspirations in life were, Whitney would've said being the Director of PR for the New Orleans Saints was her one true dream. It's funny where the journey can lead you after taking that first initial leap and that's what we're talking about in today's episode of Startups in Stilettos. We sit down with True Story Public Relations founder, Whitney Lee to discuss her incredible journey, the many accomplishments that she has from being in business for 10 years, like being named Scarlett Magazine's Woman of The Year in PR, and how she's utilizing her insight on her mission to help business owners reduce complexity and make marketing simple, actionable, and profitable. After all, Whitney's superpower is her ability to help frustrated business owners who've tried it all cut through all the noise and develop a custom strategy that really moves the needle.   What we talk about: Social media management   Email drip campaigns  Visibility + optimization  Misconceptions of PR  Client goals + PR strategies  Rejecting instant gratification + embracing methodical progress  What to know before hiring a PR agency    Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Connect with Whitney :  Instagram  Website  True Story PR Podcast  Linkedin    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

There are a lot of moving parts to Kubernetes. In today's Kubernetes Unpacked, we get into Ingress with guest Whitney Lee. Whitney breaks down her thoughts on Ingress, how she learned it, and how you can gain more knowledge around Ingress and the open-source CNCF projects around Ingress.

There are a lot of moving parts to Kubernetes. In today's Kubernetes Unpacked, we get into Ingress with guest Whitney Lee. Whitney breaks down her thoughts on Ingress, how she learned it, and how you can gain more knowledge around Ingress and the open-source CNCF projects around Ingress. The post Kubernetes Unpacked 036: What The Heck Is Ingress? appeared first on Packet Pushers.

Ever wondered about the magic behind authentic PR? Dive in with Lesley and Brad as they unravel Lesley's insightful conversation with PR expert, Whitney Lee! Explore the world of genuine connections and discover the charm of organic engagement in this recap episode.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Learn to tailor PR strategies to align with your unique market.Grasp the importance of valuing facts over emotions in PR narratives.Discover PR's crucial role in sustaining brand relevance.Find out how to attract people who resonate with your vibe.Episode References/Links:Cambodia Pilates RetreateLevate Mentorship  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Join us at our Cambodia Retreat - Oct. 8-13, 2023Get your free Athletic Greens 1 year supply of Vitamin D3+K2 and 5 free travel packsGet your discount for some Toe Sox using the code: LESLEYBe It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brad Crowell 0:00  Authenticity, right. And this idea of authentic, you know, I feel like it's overplayed, but but the way that she talks about it, you know, it's important to just be yourself, you have to be you and what it will happen organically is that you will attract people who appreciate your vibe, your personality, your nature, your you know, bubbliness or, you know, and vice versa, you're actually going to be turning away people who just don't vibe with you. Lesley Logan 0:00  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:20  Welcome back to the Be It Till You See It Interview Recap where my co-host in life Brad and I are going to dig into the pragmatic convo I have with Whitney Lee in our last episode. If you haven't yet, listened to this episode yet, you should go back and do that. Because Whitney Lee is a badass. She also just won some awards in Florida where she's like, of the women to know and the girl can dress I'm just gonna say it. So we love Whitney. Before we get into the interview, today is October 5, which is two days after Brad and I celebrate our wedding anniversary of eight years.  Brad Crowell 0:50  What? Holy cow.Lesley Logan 0:51  I could be wrong on the (inaudible). I'm pretty sure I'm dead fucking right.Brad Crowell 0:55  Yeah, you're right. Lesley Logan 0:56  Anyways, we used to wonder if it was October 3 or October 5 was our anniversary. We're pretty clear it's on the third. Brad Crowell 1:02  Yeah, it was on the fourth. Yeah. Lesley Logan 1:05  We really hope it was on the third. Brad Crowell 1:06  It was the third it was the third. Lesley Logan 1:08  It's in our calendar guys don't worry (inaudible). And today is the only two days after our eight year wedding anniversary. It is World Teachers' Day and also World Meningitis Day. And because I thought both these are so important for you to know about first of all celebrate the teachers in your life and many of you are listening to this podcast so I celebrate all of you. (Brad: Yeah) And by the way, if your parents did not freak the fuck out of you about kissing someone wrong in college and getting spinal meningitis today's the day someone tells you don't kiss the wrong person. You could die.Brad Crowell 1:45  I've never heard of this. She said it to me, I was like what are you talking about? (Lesley: I was warned) I thought you've got, I thought you got like what was the what was the sickness that you got (Lesley: Mono) I thought you got Mono from kissing people in college.Lesley Logan 1:56  I got Mono before I'd ever kissed someone and you would not believe how much I had to convince my parents. I did not kiss anybody to get mono because all the fucking old wives tales had them convinced I must admit that was someone at any rate, I don't believe in injuries to just come from kissing a frog. I do believe it does come from like college shit dorm room so watch yourself. And if you're not in college, wash your hands. Okay, (Brad: Wash your hands) Everyone should just wash their hands. Brad Crowell 2:21  Yeah, college is a pandemic is what she's basically saying. Lesley Logan 2:23  Well life is I mean it's got a lot of shit going on. But at any rate, washing your hands is never a bad thing. (Brad: It's never a bad thing.) Unless the water is (inaudible). Okay, so we are currently in Cambodia (Brad: Believe it or not.). So this is recorded ahead of time obviously. We are in Cambodia. Our retreat starts in a couple of days we are so excited. (Brad: Oh man.) eality is is that if you're wanting to come to the next retreat, we're only doing one next year (Brad: Only doing one.) So here's the deal we're gonna open up the doors for the early bird special toBrad Crowell 2:54  Open up the doors. I'm just your hyped man today.Lesley Logan 2:56  Okay, only those on the wait list. Oh my god, it's a really bad (inaudible). (Brad: Oh, wow.) Seriously though, if you're on the waitlist, you'll get the early bird special. So you want to be on the waitlist Lesleylogan.co/retreat will get you there. We will be opening the doors in January for you to sign up. The space is limited because the reality is we only have so many rooms in our house and so many rooms in our neighbor's house. (Brad: It's true.) It's not their house. It's like It's like actual bed and breakfast. But at any rate, and there's only so many seats on Brad Crowell 3:30  We call it the guest house there. We don't call it a bed and breakfast. (Lesley: They got a guest house.) Yeah, there's a guest house.Lesley Logan 3:36  So yeah. (Brad: November )Yeah. So then November when I get back when we get back from Cambodia. We have Nashville for our own personal stuff. No, I'm not teaching. I love you Nashville. We'll talk. Then I'm going to head to Chicago to meet up with Erika Quest. The very first weekend of November. We're teaching at the Club Pilates on St. Charles. And if you are wanting tickets to that, as of the recording of this episode, we actually do not have the public link for you yet. So you want to just DM me to see if there's any spots left. And then it's Thanksgiving. So you know, thanks you're giving. And then we're going to be in December on our winter tour. Now the winter tour is super fun. Actually the first weekend of December I'm actually going to Frisco for our annual Frisco workshops with Erika Quest, shout out to my baby again. And then I come back and then we load the van up and then we we actually hit our winter tour up which Texas you'll be back in the limelight on the winter tour. So I expect to see you two times no excuses. And if you want more information on the winter tour, actually, Brad can tell you where to go.Brad Crowell 4:47  Yeah, so you're gonna go to opc.me/tour.Lesley Logan 4:51  And lastly, all of these things are awesome but clearly sound like in person events. It's not always possible. You might live somewhere amazing the world if you are a Pilates teacher, Happy World Teacher Today, and also, I may have spots left in my mentorship program. I only offer it once a year Sue, if you are wanting to basically get some confidence in how you're teaching, make it easier to show up, teach and enjoy that time outside of teaching and really progress your clients and also your amazing practice, then you'll want to go to Lesleylogan.co/elevate to hear more about my mentorship. It's pretty awesome. In fact, some people would call it a game changer, those people would be eLevate people.Brad Crowell 5:31  Yeah. You can also send her a DM. Lesley Logan 5:34  You can. You can send me a DM, it's probably will probably will keep you from ending up on a waitlist and making sure that you actually get the information before it kicks off. Because once it kicks off, that's it, folks. (Brad: That's it, folks.) So, 2025, which is kind of nuts. So probably (Brad: That's weird.) and also, we cannot guarantee what I'm doing in 2025. (Brad: That's true.) I'm an Aquarius, you guys. That's just how it goes. Anyways, before we talk about Whitney Lee, Brad, we have audience questions?Brad Crowell 6:03  We do. Right now, we just are wrapping up Agency Mini from Profitable Pilates and (Lesley: It's very wrapped.) Yeah. Well, yes, at the time of recording, Alexis George asks tips from keeping, what are tips to keep your clients moving and not talking as much?Lesley Logan 6:23  Oh my gosh, raise your hand unless you're driving only raise one hand. If your clients teach you treat you like they're a therapist?Brad Crowell 6:31  Oh, I mean, I think it just comes with the job, right?Lesley Logan 6:35  Well, here is the deal. My loves. And it's not like I didn't have clients who did this. And it's not like I didn't see some of my favorite teachers who I love and respect have clients who do this, clients do this. However, it is out of your scope to actually therapize them. So you can listen to (Brad: Is that a word, therapize?) Yes, dear, look it up. It's a word. If I were playing Scrabble, it's a word. And it's got a Z so I would like all the points. Brad Crowell 6:57  It's totally a word. Subject (Lesley: You heard it here.) to psychological therapy. (Lesley: Yeah.) You don't need to therapize or fix each other.Lesley Logan 7:05  Yeah, you don't, unless you're actually a therapist and actually paying you for that. But what I find is like movement, is where trauma leaves the body. And so there is going to be some discussion of things they are not going to be silent. You know, unless they're a silent person, and there are those people, you're just like, do you like this? Do you like me? Is this working? And the truth is that their workout faces and their workout, like being is not actually a true barometer of how amazing your teaching is. Nor is their talking too much, but what you can do. First of all, I love exercises that make them have to focus. So you can actually go hey, I want to hear the story.Brad Crowell 7:48  So did you say coordination? I'm pretty sure that you said coordination. Lesley Logan 7:50  Yeah. How's that going? For you, Brad? Brad Crowell 7:51  Yeah, it's going. (Lesley: Yeah, you're doing it.) I didn't do it right. I did it wrong. 100%.Lesley Logan 7:57  Okay. Thank God for flashcards anyway, so you pick an exercise that makes them have to think so first of all, I let my client absolutely tell me everything about their day, their neighbors, that, you know, the weekend lives in their building, and all that shit, during footwork. Because guess what, when the 100 comes, they have to shut the fuck up. They have to this is where you all, even if your contemporary teacher, can I just say steal the footwork through the 100, it will help because the footwork, they can talk, talk talk, it's fine. You're just looking at seeing what their body's doing anyways, and then 100 they cannot breathe in for five and out for five and pumped arms at the same time, and tell you about their day, unless they're fucking amazing. And therefore that story must be worth hearing. So I love to make a joke like, oh, wow, you really want to tell me the story while you're counting to 100. I'm impressed. And it kind of gets them to go, Oh, I am so sick in 200. Because I always say and if you've been to any class, on my tours, I say, I have never counted to 100 ever my 15-year career, and today is not the day I'm doing that. So these things are really helpful. Just bring people back to it. But also, again, because they're moving trauma is going to leave the body. It may. They don't know what that trauma is. And so they're often just like talking because they don't know what they're feeling. And so it's a little weird. And some people are verbal processors. Hello, I'm one of them. So I actually talk to Jay, on a zoom class with six other people there. I'm like, it's too quiet. Let me tell you a story. All right. So I hear you. Here's another tip. Don't ask an actual question back. Just say, Oh, wow, that must have been really difficult, period. You know, so if you don't ask a question back, or when you speak, you just bring them back to the exercise. And if they asked you a question, full permission, just go. Well, you know, I haven't thought about that. Let me think about it and get back to you. Like you can actually just go let me think about that and get back to you. (Brad: Shut it down.) You don't have to, and if they ask anything you should go, Look, this is really important that I progress you and you get your goals. Unless you just really love hanging out with me and paying for that. I really want to make sure you get your goals. Yeah. And that really helps because the thing is that they don't reach their goals. If they ever have a bad day and their packages do, and they're having bad money trouble. You're on the chopping block. So it's really important to bring it back to it and it's difficult. You have to train them how to treat you, but it is possible. And again, make them work. They can't speak at the same time. Okay, I love it. If you have questions, send them in.Brad Crowell 10:34  Send in a DM. Lesley Logan 10:35  Yeah.  Brad Crowell 10:39  All right, let's talk about Whitney Lee. Whitney Lee is the founder of True Story. And she's a seasoned PR expert who champions authentic connections. She simplifies complex strategies, empowering business owners to navigate challenges with an effective approach.Lesley Logan 10:55  Okay, well, I'm gonna jump in. (Brad: Do it.) I loved some stuff. First of all, of course, I love this stuff. She said, she was giving advice about understanding your audience. And whether you are listening to this as a business owner, or listen to this as a person who is trying to like, get donation money for your nonprofit, or, I don't know, get your family to understand that you don't want to go to their house for Thanksgiving, just saying. Lesley Logan 11:20  It's extremely important that you understand the audience you're trying to serve, trying to get to understand that you are the right thing for them that your way is better than the highway. Like, it's really, really important to understand them and their goals and their needs. And so she said, be very clear on who you serve. For example, if you're serving moms between 30 and 45, use that information. And especially now moms, moms today at 30 to 45 have often had two young kids. So like, if this was the 80s, my grandmother would be in this age group.Lesley Logan 11:56  But today, they're often like, they worked really hard. They made their money and they have having kids later. So what do these moms need? These are moms who used to have a whole life before they had kids, they actually had time to themselves. They actually, and I just watched a reel where this mom told her kids to like, draw picture of her sleeping, and then she took a nap while they're trying, like these moms have, they know what it's like to have been young and partying. And then also now not to be that so like, get information. And then if you can't find the information you're looking for, you should ask them because customers and consumers don't think the way that business owners think they're not thinking in the marketing and PR terms. So if so you can't you can't think like yourself, you have to think like them. And so sometimes just ask them, Why are you here? How did you find us? Why do you keep coming back? What is this doing for you? Like, I know that sounds weird, but it's really fun. And I often would ask my clients this, especially when they would refer me people that I'm like, How the fuck? Did this person come in my doors? So I'm like, Oh, tell me more about what you told your friend about what we do here. And then I heard like, oh, like calm and it's super relaxing. I love the coffee. And you just like you just like really helped me like think about what's going on my day. And I'm like, none of those things are things I'm proud of, like none of those things so cool. Okay. Noted. Noted. We got to shut you up. But anyways, like, it's so important. I'm joking. And also being truthful. Like.Brad Crowell 13:27  well, you can empower your clients with the thing to say, right you can we talk about this a lot with our with our, you know, the clients that we coach, to just explain, hey, here's what it is that we're doing here.Lesley Logan 13:39  Yes. And that is why you should ask people what it is you're doing there because that will let you know if you're doing a good job of that or not. And also it'll let you know, like, where did they fight? Find out your information? Like, what what was their real reason for coming in. So that's why I understand what their goals are. And even if not everyone has fitness goals, but like, Okay, but what prompted you to like actually spend the time to come here today? Like why now? What is it now? Right? So really kind of get in their head? Because that's the best way for you to meet other people like them.Brad Crowell 14:10  Yeah, yeah. And to get to know, you know who your actual person is. Lesley Logan 14:14  Yeah. And it's not a cartoon character. This is a real person. As we know from Hillary Hartling. It's a real person. So ask real people.Brad Crowell 14:21  Call back, Hillary Hartling. (Lesley: Episode...) No, good luck. I don't know.Lesley Logan 14:28  It was December of when we launched so I'm going to say 47, 49.Brad Crowell 14:37  Close. 57.Lesley Logan 14:38  What. (Brad: Yeah) Look at me. (Brad:) If someone's listening for the first time, was like, I don't understand that's so far off. Let me just tell you I'm pretty darn close within 10 episodes most of the time. Kareen was a fluke.Brad Crowell 14:54  All right. All right. All right. (Lesley: What did you love?) So I really enjoyed what she was talking about operating solely on emotions versus looking at, you know, the numbers, or looking at facts is what she was talking about actually, she said, it's not about how it feels or how you feel about it. Because we often operate in that space where we're operating based off the way we feel. Right? And she said, what ends up happening is that we end up because of the way we feel we end up seeking evidence to support that feeling. Right, which can be a downward spiral, or you can be completely kidding yourself.Lesley Logan 15:33  Oh, yeah. We talked about this with the doctor Philippe. PhilippeBrad Crowell 15:39  Douyon. Yes. Lesley Logan 15:40  I'm not gonna be able to recall the episode we had him on twice. So there's two different numbers in my brain, but he taught there's an actual brain scientific thing for this, like cognitive, something something.Brad Crowell 15:50  But, but so, you know, we ended up trying to prove or disprove things based on how we feel, and not on what's happening around us what's actually happening around us. And I thought that was really interesting. You know, she she actually said something really which I thought was, she said, you have to know, when you're going down that path, and you need something. You need to be able to do something to kind of snap out of it.Lesley Logan 16:17  Cold water. Ice plunge. (Brad: Sure.) Hot, cold shower. (Brad: Cold shower.)Brad Crowell 16:23  Yeah. But I mean, she didn't mention those things. But those are options. She said when she's working with our clients, they definitely do not come up with strategies based off of feelings or hunches. Instead, they're looking at hard truths. And they're trying to find a way forward by looking at that, you know, what's happening around them.Lesley Logan 16:44  I think that's true. I mean, I think it's also important to acknowledge the feelings you're having and share them with people so that you can also beware of a pattern like, what, what sets off the feeling that you're having? That is opposite of what the actual facts are. So that when you are having those feelings, you can go oh, oh, hold on. This is that time, like, you got to? (Brad: Yeah) we do that around the house, when we talked about this with Chris Goodman, like, I'll, you'll just be here with me walking out on my, I'm having a fear of success, right now. I'm gonna go take a shower, like, I'm gonna go like, pause this out. But I wouldn't be able to do that today, where I like to live like go, Oh, these feelings are going to keep me from actually paying attention to what is actually happening. They're going to derail me, they're gonna make me make up products that are not for real things. So so I'm aware of that now, I wasn't aware of that before. And it took me longer to figure it out. So I actually think it's really important to acknowledge them so that you can pay attention to the hard truth, you can go seeking it out when they come up. My opinion. (Brad: Well said.)Brad Crowell 17:53  All right. So finally, let's talk about those be it action items, what bold, executable, intrinsic or targeted action items, can we take away from your convo with Whitney Lee? She said, The most important thing you can do for all of y'all out there because obviously she runs a PR firm, right? So she has a bunch of clients. And the whole one thing I thought was interesting, actually, I'm just gonna throw this in here. Before the bold truth is she talked about the difference. The distinction between PR and sales. She said sales is very obviously, you're trying to generate money coming in. PR, you're trying to stay at the top of the conversation. You're trying to stay relevant. (Lesley: Yes.) And so I suppose the first time I ever heard, like that distinction.Lesley Logan 18:33  Also like you're creating authority, like the perception of authority, yeah. Brad Crowell 18:38  Totally. But part of that staying relevant is using social media. And she said, the most important thing, if you're just getting started, is to reject this idea of what people think you are and that they, that you you try to, like put out content for what you think they need, and instead, do you think they think so. Right? And is that you should be putting out content based on you being you. Right? Authenticity, right? And this idea of authentic, you know, I feel like it's overplayed, but but the way that she talks about it, you know, it's important to just be yourself, you have to be you and what it will happen organically is that you will attract people who appreciate your vibe, your personality, your nature, your you know, bubbliness or, you know, and vice versa, you're actually going to be turning away people who just don't vibe with you in that way. And that's actually okay. Right. So she said, it has to you have to stop being overly manicured with photos and get into stories daily. And actually just be yourself in your stories. And then she said, figure out how you're different and talk about that on social media.Lesley Logan 19:53  Yeah. So many great reminders actually did a story of me I'm in my pajamas right now. You guys we're recording this in my pajamas. I put them on for 30 today. And then I was like, Oh, I haven't done a video in this outfit for Tabby yet. And so I was like, alright, so I did a little story. I'm like, I'm like, so I filmed two workouts, and I didn't need to change the sweaty clothes. So I put on my pajamas for 30, more like 60 to get that for the rest of the day. And I did it and they're like, Oh, we love this. You should be in pajamas all day and they shared it and I'm like, You know what? That is actually so much more fun. It really really is. It's so much easier it's so you know, we get on our heads like oh my god, what is this background look like the house, whatever. But it's like people actually just really like want to see who you really are. And it's way more fun that way. So I really love her advice there. I loved and her Be It action items to continually put yourself out there. She said it is really important to pursue opportunities too often people are waiting for the opportunities to come their way pursue them so not pitches. Gaius is in a pitch right now for earn media coverage, partnerships, speaking engagements, podcast tours, like just wherever you're wanting to be seen based on who you want to serve. So remember podcasts. If you're if your peeps are over a certain age, God bless them. They're still not here yet. We're working on it. Gaia is sending out a pitch, she's,Brad Crowell 21:16  She's at a certain age,Lesley Logan 21:17  She is a lady of a certain age, she'sBrad Crowell 21:19  Now barking at nothing.Lesley Logan 21:21  Yes, she barked at a bolster today you guys should. At any rate, that is the bead accent, which I really, really love. We're just going to talk over Gaia because it's okay. She also said to offer value. And this is really, really important. So when you reach out to a podcast or by the way, if you're if you're listening to this and you're about to pitch to me, please do not tell me how amazing you are, you have to tell me how amazing what you have to share on my podcast is for my listeners. And so whenever I pitch to be on podcasts, and very specifically one like, Hey, I heard your podcast is about this, here's what I could talk about to support your listeners and your mission. So be there make sure you're very clear on like, how you actually benefit the people that you're pitching to. Because they get pitched up all day long. Of course you want them to talk about you, but they've earned that audience. So you have to make sure that you actually are supporting that that connection they have with the audience. And then she saidLesley Logan 22:16  the best angle, focus on giving. Educate and give without asking for anything in return it will come back to you. You know, we had Rory Vaden on last month and he is very big on this. He in fact, like he talked about how he just gave so much advice to Lisa and so many bill you that they don't have him Tom, thank you guys, that they were like we have to pay you like we actually pay you for this. So like, you have to just like focus on the service and it all comes back. That's how the world works. All right. I'm Lesley Logan.Brad Crowell 22:48  And I'm Brad Crowell.Lesley Logan 22:48  Thank you so much for listening to me, Brad, Gaia. And of course this podcast we're so grateful for you. Truly, really I can't believe we're about to hit the 300th episode. (Brad: I know it's kind of insane.) It's insane. Clare Solly was like do you realize I just listened to Episode 250 that means you're gonna be at 300 really quickly and I'm like oh shit, yes we are. Do we need, we will figure how to use this soundboard over here before then. Anyways, we are so grateful to you for sharing this podcast to someone you know who needs to hear it. And until next time. Be It Till You See It.Brad Crowell 23:18  Bye for now. Lesley Logan 23:18  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell 23:18  It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell. Lesley Logan 23:18  It is produced, edited by the epic team at Disenyo. Brad Crowell 23:18  Our theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan 23:18  Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell 23:18  Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

There are a lot of moving parts to Kubernetes. In today's Kubernetes Unpacked, we get into Ingress with guest Whitney Lee. Whitney breaks down her thoughts on Ingress, how she learned it, and how you can gain more knowledge around Ingress and the open-source CNCF projects around Ingress. The post Kubernetes Unpacked 036: What The Heck Is Ingress? appeared first on Packet Pushers.

There are a lot of moving parts to Kubernetes. In today's Kubernetes Unpacked, we get into Ingress with guest Whitney Lee. Whitney breaks down her thoughts on Ingress, how she learned it, and how you can gain more knowledge around Ingress and the open-source CNCF projects around Ingress.

There are a lot of moving parts to Kubernetes. In today's Kubernetes Unpacked, we get into Ingress with guest Whitney Lee. Whitney breaks down her thoughts on Ingress, how she learned it, and how you can gain more knowledge around Ingress and the open-source CNCF projects around Ingress.

Uncover the keys to success in the dynamic world of marketing and PR with Lesley and Whitney. Discover actionable insights for understanding and connecting with your target audience and how you can differentiate yourself from a saturated market. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to boost marketing skills and pick the best platform.Why clear target audience definitions matter and ways to get direct customer feedback.How to prioritize visibility and set goal benchmarks.The benefits of brand partnerships and capitalizing on uniqueness.Cultivating a problem-solving approach and avoiding emotion-led decisions.Episode References/Links:Whitney Lee's Instagram - @thewhitneylee @truestorypublicrelationsWhitney's True Story Public Relations WebsiteTrue Story: The PR PodcastWhitney's LinkedInShe Who Wins Whitney Lee episodeGuest Bio:Whitney Lee is a marketing and PR strategy expert, the founder of True Story Public Relations - a 7-figure, award-winning agency, helping companies in the hospitality, products, and service industries thrive. Her superpower is her ability to help frustrated business owners who've tried it all, cut through all the noise and develop a custom strategy that actually moves the needle.   If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Join us at our Cambodia Retreat - Oct. 8-13, 2023Get your free Athletic Greens 1 year supply of Vitamin D3+K2 and 5 free travel packsGet your discount for some Toe Sox using the code: LESLEYBe It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:00  Just because we're experts, not every single thing we do works perfectly on the first try. Hello, I jokingly say like we're like little scientists, like we make a hypothesis based off of our education and our experience. And then we try out the hypothesis. And then we see what happens and we tweak from there. You know, like, it's okay, if everything you do, it's not going to, I'm going to go ahead and make that like clear statement, not everything you do is going to work on the first try. And most of the time, it's not going to work on the first try. But the difference is they're just people who push through and keep trying. Lesley Logan 0:00  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:04  All right loves, so today's guest I'm so excited about. First of all, I'm more excited than my voice sounds. I don't know why it's gone. Always gonna Be It Till You See It for this whole intro. I have one of my dear friends on her name is Whitney Lee, she is phenomenal. She's such a badass bitch. And I, I just love being around her. I love the conversations I have. I love how honest and vulnerable she is. And she doesn't, she's she, what I love about what she does in her life is that she doesn't take things that happened in her business personally, she really truly is like, let's look at the facts. And let's make these things happen. And I love that as an inspiration to all of us, whether it is a business that you're listening to this podcast for, or your or a personal goal, the things that are happening to us are not personal attacks on us. They are just interesting obstacles for us to get some information from and move forward. And so when you get to this part of the conversation, that's going to come about feelings, I hope that you stop, listen, rewind, pay attention again. She's fucking phenomenal. And and so today I had her on because I love talking to PR people because they are like an ultimate be it till you see it when it comes to business. But she also has such honest advice that you can use to create your own PR and be your own self. And if you remember from Hillary Heartlines episode about branding that even if you're not a business, you are a brand because it's how you leave people feeling. If you listen to that episode and this one back to back, babe, I think you're gonna have a great fucking day. So here is Whitney Lee. Lesley Logan 1:32  Hey, Be It babe. So I'm super excited. This can be a fun conversation with a friend. I'm so happy to have met. We have a lot of friends in common many who've you've heard on the podcast before. Whitney Lee, we actually met at She Who Wins. She has a PR company called True Story. And she's just phenomenal at what she does. But we met at the She Wins Conference, which is like a bunch of amazing women. And you're just I went to your workshop and you're just a delight about PR and making it so accessible. So I had to have you on because I wanted to share your amazingness with our listeners, can you tell everyone who you are and what you rock at? Whitney Lee 2:28  Hey, friend, thanks for having me. My name is Whitney Lee, So, my company is True Story. We've been in business about 10 years now. So we do a lot of PR we also do social, social media paid and organic. We do a lot of email funnels. But honestly, like, at the end of the day, what I would say our superpower is is like business owners are so overwhelmed with all this crap that they see. Should I be doing email marketing, text messages, Google ads, billboards? Should I have my own podcast, they get so overwhelmed with all these different, I should be doing this to promote my business, we help kind of like, bust through all of that and just say no, no, here are the things you need to focus on. And let's crush these things. So for some clients, we're actually their team, we're the ones executing for them. And then other clients, especially some of the smaller businesses that we work with, we just build a plan for them. And we teach their team how to take it and run with it. SoLesley Logan 3:26  Freaking so cool. I mean, like, I love, there's a lot of things I love, first of all, 10 years is an it's like a lifetime, in a in a business like that. Not everyone makes it to 10 years. So congratulations. That's humongous. (Whitney: Thank you.) but also, what an interesting 10 years it's been to be in the PR industry. And like I imagine the things you guys have had evolved to do because PR has changed so much. And just these last 10 years, you know, going from like doing the, you know, death sides and all the different things with the magazines to actually like we can create our own PR without using any of these outlets. So what muscle you had to learn?Whitney Lee 4:05  Oh my gosh, well, you know, I always say like, you know, some people go to school to become this or you know, like a nurse or this or that. And once they learn the skill, they have it forever, right. But like, this is the one job that I see that like, if you don't continue to learn, like you'll literally be out of date in three months, and you'll just be clueless. So it's like continually pushing us to like learn new stuff and to stay on the edge of everything. But I mean, that's what makes it fun, right?Lesley Logan 4:32  Yeah, yeah. And I think like, what you just said, might someone be like, Oh, my God, you're right. If I don't do this, in three months, I don't even know how to use that app anymore. And it's like, what's so great is you're like, hi, we actually will tell you if you need to use that app. We we've done the stress for you.Whitney Lee 4:48  Yep, and half the time that's what we see is like people that are doing all the things but they're just in the wrong places. It's always one of two things like they're either putting their message out in the wrong place and they're actual their people aren't in that in that zone like you're, you're doing, you know, social media, but you're, you know, Avatar is a 65-year-old man. Okay? You missed the mark. So they're either in the wrong place, or they're just saying the wrong thing. And people aren't clear on what they do or what they serve. You know how they serve some. Lesley Logan 5:17  Oh my god. Okay, so yes, I love we just dove right in. So I want to highlight it's true, a lot of people are in the wrong place for the person to hear them. Or they're in the right place, but their messaging is wrong. So half, I guess, like, how, how do people the obvious thing is like, just go where people are, but like, how do you have to, how do you find where people are? Like that's so people, it seems like people are everywhere, and everyone's on Tiktok, but actually Tiktok is not for everybody business to be on, like, let's just be real. So like, how do you find out where people are?Whitney Lee 5:50  Oh, my gosh, well, I think it just comes down to like, being really clear on who you serve, you know, if you serve moms that are between the ages of 30 and 45. Like there's so many demographic information out there that can tell you like where those women are, you know, and also like, I'm a huge believer in just asking people, like, you know, asking the people that you're already serving, like, how they heard about you where they found you, sometimes it is literally that simple. I think I just tell people, I'm like, you have to remember that, like, customers, and consumers don't think the way we do as like marketing and PR people. For example, like we used to have a functional medicine practice. And people would go in and we train their front desk, people to say, How did you hear about us? And all the people would always say, Oh, well, Google, Google's had heard about you. But that's not necessarily true. What it is, is that they saw the billboard, they saw a social media ad, and then they Googled to get the phone number or the address in their mind. Oh, I found you on Google, because they found your phone number on Google, but they didn't. What we're trying to get to the bottom of is like, where did you first hear that we existed? You know, like, where all of a sudden, did you hear about us originally? Not where did you get my phone number or my address? Yeah. Did you originally hear from me? It was at a friend that told you about it? Did you see my billboard? And then Google me like sometimes it's kind of hard to get into the brain of a consumer.Lesley Logan 7:19  Yeah. You that's, I mean, like, first of all, I love that you're just like, I just ask people like, it's, it's that simple. But also like, really making sure the question is very specific, like, where did you first hear about me? You know, that actually, like, I was like, we were doing all this stuff. Just trying to get more people to hear about our online membership for Pilates and everything. And finally, I was just like, everyone just finds us on YouTube. What are we doing on YouTube to make it actually better? Because if everyone's following us on YouTube, and then they're somehow making their way to Instagram, and then they're somehow making the way the list? What if we just like shorten that up? So we've made YouTube our bigger focus versus like, other any other social media platform, they're there. They like, definitely highlight the experience in there and additive there. But like, it's like doubling down on where people actually find you. The first time is going to be for us, I think, the most effective use of our time. Whitney Lee 8:12  Well, and I would love to know, well, here's the kicker, too. If someone truly did find us on Google or find you on YouTube, I would say what did you search? (Lesley: Ooh, yeah) that is kind of the key. And then they're like, Oh, well, I was searching like, I was looking for this one Pilates machine. Or I you know, I went to a class and I didn't understand this machine. So I got on YouTube and typed in reformer. And then you'll start to learn like, what are the words? What are the words? Lesley Logan 8:39  Oh my gosh. Whitney, how did you even get started in PR because everyone's gonna kind of like people love to know like, what's the journey? Like, were you like growing up? Like, oh my god, I'm gonna be Emily in Paris or Okay, so but like, what was the, what was the step? What was the journey?Whitney Lee 8:59  I'm about to go throwback here for a moment before Emily in Paris was even born, okay. We were all watching Sex in the City, right, in like the 90s. And they are like (Lesley: Oh my God, yes. Kim Cattrall's character.) Yeah, of course. Yeah. Samantha had her own PR agency. And it's so funny because I say like, that's what people think we do all day. Like, I just wear these fancy bright colored fun business suits. And I just flood around town and drink martinis. And I go to parties every night and I just meet people and that's my job. Like, people think that's legitimately what PR people do. No, honestly, like, I really don't know how I got into PR specifically, I went to school for communication because it was really broad. And I was like, I know I could take that and do that with a lot of things. People used to tell me all the time that I should be like a news girl. (Lesley: I could see that.) What's funny is I ended up I did end up hosting my own show like my own, like local news show for several years, but it, so I got into communication because I really didn't know what I wanted to do with my life. And it just kind of spiraled. Actually I went, I did grad school I did undergrad at Southern Miss. And then I did grad school at Florida State and one of my professors, he was a PR consultant and like, his clients were like Cindy Crawford. And, I mean, he was like, 70 years old at the time. So like, and also I was in grad school, like over 10 years ago. So he's much older. But he represented Cindy Crawford, that was like his biggest client. And he uses, he opened my eyes to what the heck a consultant was. And I was like, that's so cool. Just the idea that he had all these different clients. So one day, he's talking literally about Xerox machines, and helping Xerox get their name out there. And then the next day, he's dealing with Cindy Crawford, you know, like, it was just so interesting. I know, right? It was just so interesting to me that like, you didn't just go to a desk and sit there all day and like, crunch out, you know, information. So after grad school, I got my start in the hotel world. And that's really honestly kind of where the agency leans most now is like, just from my connections in that world, as a lot of hospitality clients, a lot of people think hospitality and they think hotels, but like, it's a lot of food and beverage. So we have like a group of Indian restaurants. We have a chain of burger joints, we have several different hotels, we have a huge shopping center. You know, and we also have a medical marijuana practice. So like, it's pretty interesting. We're I, you know, for the most part, we have a lot of hospitality clients, but we do have, you know, a few other, you know, we've done retail, like clothing lines and things like that. So it's really fun. And every day is different.Lesley Logan 11:45  Yeah, like, there's not a day that's the same. So yeah, maybe sometimes you're at an event living your Samantha life, but most of the time, you're like in an office, trying to help people get their message out there. That's really what Whitney Lee 11:57  Yeah. And really, like I said, you know, people think of PR, and they like don't even get it. They think it's like, Samantha out giggling and drinking martinis. But the whole if I had to sum it down into one word, like PR is visibility. (Lesley: Yeah.) Like, how do you get your name out there in a creative way, and get it to the right people with the right message. And, and people always think that marketing and PR are the same thing. They're totally not. (Lesley: Right.) Like marketing, the point, the goal of marketing is sales, the goal of PR, is visibility, more followers, you know, like, more clicks more, you know, that's the point of PR. So I have to tell all of our clients coming into it. Like, you're not sometimes you're not going to be able to equate, like, Oh, we got a feature on the Today's Show. And then you're not going to overnight, sell a million dollars worth of products, like, sometimes that will happen and we've had that happen for clients, not necessarily to the date. That's Today's Show. But the whole point of PR is to consistently stay out there in the right light, you know.Lesley Logan 13:06  Well, like, you're right. So like, I got, I got a call in 2013. It was like, hey, congratulations, your Los Angeles best Pilates instructor for LA magazine. Like we we chose you. And I was like, Oh, I thought people paid for that. I thought someone's be our first and got them that gig. And they're like, no, no, you you're it so we're gonna put you in this thing it's in the best best issued cup of this party was so fun. And I had people go oh my god, you're in yet so many clients from this you guys. I'm gonna tell you right now. I got zero. I got no client, however, but you know of that I know that I know of. You're right. You're absolutely right. However, I do know that I got to say last I'm like, I'm best voted Best Pilates instructor in Los Angeles by the LA magazine, the PR that came from that the the there's like notoriety. There's some there's some stuff that we can use from that. But it wasn't it's not like the marketing that I do where like we actually like I intentionally promoted my classes, you know, where that would be the difference? In the two things right there. So I, I guess I want to know, I'm very curious. Because it takes a special person to do a job, where every day is different. And everything that you do, doesn't exactly like always look like what you did here, equated to this over here. So you show up every day, and do this amazing, very essential job for people knowing that like you're kind of having to sell yourself to them all the time. Because for especially for a small business, it's not it's a lot of money for them to consider. Like I wanted to hear this answer just because I think a lot of people don't realize like everything that we do is like selling our dream to the people that are around us. So um, you have a very unique job or you have to do this all the time.Whitney Lee 14:53  Yeah, and it's just always being creative. So I think you just have to what I remind our clients is like we call them benchmarks, right? Like in in marketing, it's like your benchmark is like, how many click throughs did you get how many sales? Did you get? What was your return on investment? Like, how much did you spend on the ad versus what did you sell in advance? Or what did you sell, but PR, I think we just have to create different goals and stay on, on track that, like the goals for PR are just different. You know, the goal is to establish yourself as an expert, right? That's what that that award did for you. It's an immediate, like, people are like, wow, I'll give you an example. So we're working with an international client that sells I would say like party supplies for the most part, so they have like party and like they sell like gift bags and and notebooks and markers and pens and things like that to like Joanne and Michaels. So their social media and PR, our goal is not to sell more markers. Our goal is to get their name out so much that the buyers for those companies are like, whoa, have you heard of those new glitter pens? Like they're everywhere, they're listed here, they're listed there this influencer's using them, like we need these glitter pens in our store. So like, it's a totally different, you know, like, not a single one of our social media posts is going to be like, buy this pen now. Link in bio. No, the whole point of it is to elevate and get people talking about that product so much that the buyers at Michaels, the buyers at Hobby Lobby are like oh my god, I keep seeing this stuff everywhere. We have to sell these, we have to sell these.Lesley Logan 16:39  Right because like, I mean before the pandemic I used to hear would take seven to 17 touchpoints before anyone click on anything. So now that's like probably, it's probably like 35 So you're like just like being everywhere, omnipresent with a product or a mission or a restaurant so that people go oh, that thing I need to have that thing. Let's go get that that thing.Whitney Lee 16:59  I've or it's like a qualifier. You know, like when somebody thinks about your business or whatever, they go scope you out, right? That's the first thing you do is like when someone hears about something, they Google it, and they're like, Okay, I just need to scope this, this brand or this business out. So they probably Googled you and they're like, damn, okay, she was LA's top, she was L.A. what was it?Lesley Logan 17:20  L.A.'s Best Pilates instructor in Los Angeles. Whitney Lee 17:22  Yeah, she was L.A.'s Best Pilates Instructor and immediately in their brain, you are legitimate. Yeah, whether what's sad and some of it you have to be careful because some of this PR stuff can be totally fake, is that somebody could pay for an award like that, that unfortunately, that does exist. But it's an immediate qualifier in that person's brain, whether they know if you paid for it or not. You know, they're the immediate qualifier is like, she's legit. You know, and so that's a lot of, you know, PR's like reputation, visibility. Okay, I haven't heard another so partnerships and sponsorships. We do a lot of this. I saw recently. Okay, so Skims has bathing suits, right, anybody who's out there listening, Kim Kardashian's brand Skims, they do bathing suits, and they just did a partnership with Body Glove if anybody remembers Body Glove from the 90s remember the baby suit brand that has a zipper all the way (Lesley: Yes, yes.) So the body gland body glove has kind of been out for a while right? It was a thing in the 90s and it was cool back then. But it's not really super relevant now. Well, whoever is their freakin PR person is a genius because they went to Skims they got a partnership with skims skins is all hot now. And I guarantee Body Glove is going to be a thing again now. It's like this whole partnership is blowing up they did a collab and now it's like Body Glove suddenly is back on the scene. (Lesley: Yeah) and I guarantee their whole brand is about to be revived. Just thanks to like this collab that they did you know. Lesley Logan 18:56  So and so I love this because the what you're you keep focusing on is like, being out in front of the people with the with the with with what you're doing and not trying to sell to them just trying to be like show almost like show off like show off how these glitter pens work like show like, oh, look (Whitney: Show who they are.) Look how cool Body Glove is. They're friends with Skims, you know, like that kind of a thing. So, I guess I want to say like, I talk a lot about collaborating. When we business coach. I'm like, just like you've guys have no idea how many clients I got by teaching at NARS. Like, who would have thought NARS NARS big makeup company like oh, yeah, you can come teach Pilates in our store. But we did I did it all the time was so much fun. And because my clients while I was like my, my client, my lady, she wears makeup like, right like she's gonna be at the cool place. So how do you work with? How do you consider like, who to collaborate with? Is it always like who's the hottest on the market? Or is it more like what's what are you guys? What's the criteria you look at to make sure someone's a good partner?Whitney Lee 19:59  Exactly what you just said, so like, you know who your woman is so well, right? You know, the woman that's doing Pilates. And you also know that she's a makeup girl, you know, she's probably also a hair girl and a nails girl, like, you know, you know who your person is. And all you have to do is find other brands that they are that mean, that's like literally a perfect example and other brands and other products or other services that aren't competitive to you necessarily. But you know that that person also uses that, you know, so like, gosh, if I was Lululemon, I would be out partnering with some mom brand, every mom, you know, they're all wearing Lululemon, you know, like, go out and partner with some mom brand of anything. I mean, I'm not a mom. So I don't really necessarily know all the brands and businesses that moms use, but done that that's a great partnership right there. So I think it just goes back to like being clear, really clear on who your person is. And not just how they use your product, but the other things, the other aspects of their life. And then you hit them in those other angles. And just like you said, it's so key is like, it's not all people don't want to be sold stuff all the time. Just show up and serve. And, and let them meet you and see who you are and see your personality and see what you stand for. And the people that align with that will immediately be drawn to you. And I guarantee they'll be even more drawn to you by the fact that you didn't try to cram something down their throat.Lesley Logan 21:31  Yeah. So something that I I'm, I know that like some of our listeners, we think it's like, yeah, I get that guys, but like, I'm, I don't know that what makes me like uniquely different like we have, there's this thing about our women, a lot of women, they have a hard time identifying their unique differences. Is this something that you talk about with the businesses that you work with? Like, are there key? Are there things that you look at? You're like that makes you different than you know what you can't read the label inside the bottle, so you can be a fairly confident person and still go. I don't like to be different from these people over here.Whitney Lee 22:03  Yeah, I don't know if you are the one who taught me that saying I literally said that on another podcast like a week ago about like, you can't see the label inside the bottle. And they were like, That's genius. And I was like, I can't take credit for that because someone else told me that. So I don't know if it was you. Lesley Logan 22:19  But someone definitely told it to me too, because I was probably in a moment where I'm like, I don't understand it like well, you can't read the label inside the bottle. So it's a good saying everyone should like remember it. Whitney Lee 22:29  Yes. And now I totally forgot. So we were talking about Lesley Logan 22:32  Oh, like how to figure out like what makes you uniquely different for the person who's like stuck in the bottle. They're like, also they're like imposter syndrome. They see like these other brands over here like what makes me different than them. It's so funny to me. I'm getting inside my own question, but maybe this will help. In my neighborhood. There are four coffee shops, locally owned coffee shops, four of them. They are two across the street from each other. The other two one is down the street, one block and the othe's around the block. So like to me these four business owners are like there's enough there's enough to go around we can each have a coffee shop and they're all different like one a little bit more Cuban one definitely is like a bit more like a like a Dunkin Donuts it's a little clinical and there it's like not super exciting. Then there's one that like they are their signature latte is cardamom or the other one. The signature latte is Rosemary. Right? It's very strange. One is very hip to working. So like they eat for like, how do I be uniquely different person we all are? They're all doing lattes. Yeah, but they all are serving a different clientele. One is very hipster. One is very punk. One is very businesslike. Right. So I think that that's really easy. They can totally highlight who they were talking to. But when I work with people who work for themselves, they are their own business, I find that the hardest thing to get them to understand is that there's a unique difference to them. Because it's all like they it's almost like they're bragging or something like art, something like that. So I'm just wondering, like, how do you highlight? Or how do you figure out what that is to highlight with this with someone? Whitney Lee 24:00  Yeah, and you know what we talked about this sometimes in brandbuilders group too of like, I'm not the first PR person to ever exist. But there's something different about the way that I deliver it, or there's something different about my personality or my angle or my way of thinking I watch Shark Tank all the time. I'm such a nerd. It's just so interesting to me. And I felt like I learned so much about business. So Mark Cuban used to say like you're either the first, you're the best, or you're different. So am I the first PR person? No, not never. Am I the best? Well, of course we all think we're the best and unless you have an award, you know, if you have an award, definitely put that out there to show you're the best but if you're different, how do you portray that you're different and I think even some of that can go back to like talking to the people that you serve now. Like what made you pick me over some other PR person or you know, and also just really getting to know like what is your superpower? You know? So for me, what I like recognizes is that I think my superpower is like taking things that are really complicated. And making it super approachable and easy for people to understand. You know, even like when I spoke at She Who Wins, like, when I speak in front of people, it's not my, my goal was not to make everybody in the crowd think I'm smart, Ooh, hoo, cool. My goal is for everyone in the audience to like, walk away with something that they're like, Wow, I can actually do this or like, Wow, it's really not that complicated. So I would say that my superpower, again, there are so many great publicists out there. But I have such a good way of making things so simple for people where they don't feel stupid, they don't feel overwhelmed. They know exactly what the point is. And it's simple to them. So you know, again, sometimes it's not always the service that you're doing is different. It's your way of thinking about it, or your way of delivering it is different to people. And some people just jive. You know, like, you know, some people meet me and my personality, either totally jives with them, or it totally is like, not their thing, you know, and sometimes it just boils down to like personality and connection. Lesley Logan 26:14  Yeah. I really like that you broke down like you're the first year the best or you're different. I think like that is that's an I've really highlighted because like, not the first place instructor. Yes, I was the best in L.A. for who they and I did not buy that. I was like, I really did think that people like pay for those things. And that issue, maybe people do, but they actually did come to my class. I looked at my receipt and was like, Oh, this is the person. Okay. I saw the email. I was like, ah, but I'm not. So yes, maybe voted the best. But like, I'm a classical Pilates instructor, which means I teach the same exercise, it just applies to it. So here like, I like how do I differentiate myself, in a world where like, I literally am teaching the same thing that someone has been doing for for a century, right? So so so I, you know, in our companies, we make things colorful, we're very much about being not being perfect. And then we use, we use like, 80s, 90s stuff, like we make ourselves extremely different than what was perceived for the longest time. It's like a classical Pilates world, which is like everyone wears all black. Everyone's a dancer. Yeah, no offense to the dancers, or people who wear all black, it's totally fine. You can be different that way. But for us, it's how we differentiate ourselves. Because it was the only way to stand out in a market where like, there's people who like, clearly have been teaching this for 30, 40 years, so I'm not gonna ever I can't compete with that.Whitney Lee 27:37  Yeah, yeah. And you're not the most experienced, you're, you know, and sometimes it also comes down to like, the way you package or price things. It's hard. Sometimes it's hard for me to like make generalities, because we don't know the people listening to this about like, what business and industry they're in. But sometimes it can be the pricing, maybe you are the most luxurious and the most expensive, you know, or maybe you are the most cost effective. Or maybe you don't make people commit to X amount of time. Maybe you I mean, there's like so many different differentiators. So I think, you know, I think it's people have mixed feelings about looking at their competitors. And I don't say to look at them to spy on them or copy them, but look at them to see how they're structuring things and to see you something many times you will immediately see how you are different than them just by looking at what other people in the industry do.Lesley Logan 28:28  Yeah, well, I mean, like, if you look at Dry Bar, right? In the industry, she was in, everyone went for a cut, color and a blowout, like you didn't just go for a blowout. So she's like, well, we're just gonna do blowouts, like, that's all we're gonna do. Like she differentiated in that way. There's like places where normally people have to do memberships. So there's been businesses where they differentiate, like, you don't have to do a membership, you can pay a drop it like we that's how we're different. So I think it is like looking at them to understand what they're doing. And then figure out like, how you how what you the way you offer it, the way you package it, like you said, is the most unique thing. And then, and then like what we hear from our coach would be (inaudible) deal it's like and then exploit that in the goodness of others.Whitney Lee 29:05  Yeah, exploit it and talk about it and share it because to someone out there, that is a different that is a defining factor, or that is something that's going to cause them to take action. Lesley Logan 29:18  Yeah. Yeah. So Okay. Um, when you were starting your own PR company, which is a very big deal, like, I mean, it's not the easiest thing to start your own company. Was, was there ever. Was there anything that you had to like, tell yourself or is there anything that you did to like, make it easier for you to show up every day and be new at something like how it was the beginning days, 10 years ago for you?Whitney Lee 29:40  Oh, my gosh, I remember making my own website, and I felt so dumb. And I was like, oh my god, this is so homemade. You know, we're very critical of everything we do ourselves. I was also really young. I was in my 20s. And I remember going to like chamber events and young professional events and people would ask me what I would do and I felt so stupid, saying like, Oh, I'm Whitney and I do PR. Like, I had to, like train myself with my little elevator speech. And I used to tell myself all the time, like, people my age were like, oh, cool, okay, you're trying to do your own thing cute. But people like older people, I kept telling myself like, they don't take me seriously. Like, and sometimes it was because the things that people would say to me like, Oh, you have your own company. That's so cute, like a little Facebook company. Or people would call me like, Oh, she's a little Facebook girl. That's a, that's what she does. And I'm like, No, that's not at all. I mean, that's a part of what we do is social media strategy, but like, don't call me the Facebook girl, you know, like, but over time, like I just my, like, impostor syndrome for a while, would like tell me like, people don't take me seriously, because I'm in my 20s. Like, someone for some reason I thought someone in their 20s can't own their own business. So when I turned 30, I finally was like, Yeah, people are gonna, like, respect me now. And like,Lesley Logan 31:06  That's funny the stories we tell us now that I'm 30. Now they'll respect my business. Change overnight. Whitney Lee 31:12  Yeah, suddenly, I'm 30. So I'm legit, like, but also like, I needed to look back because they were hiring me in my 20s. So obviously, if they signed a contract with me and gave me money, they took me seriously, right? So I always tell people, you got to, like get out of a space of like, operating based off your feelings all the time. And you just got to look at the facts, you know. And, I mean, I'm not saying not to have fields and all that kind of stuff. But like, especially as women, we most women operate based off of emotion and how they're feeling that day. And I am kind of a little bit of the opposite. And the fact that like, when I think or feel something, I immediately start looking for facts to prove or disprove what's happening in my brain. You know, and I just was grasping, yeah, I try to grasp on to the facts instead of feelings, because we're gonna have all kinds of feelings, I'm feeling hungry, I'm feeling tired, I'm feeling jacked up from all this caffeine I just had, all those are just feelings, and those are going to go away within a few hours, a few days, a few weeks, or whatever. But like facts are facts. So you've got to and I even say this about the business, like we don't operate our strategies, we don't come up with strategies off of feelings. Like I feel like this is a good idea for you to do this partnership. No, I look at the facts of like, who is their audience? Who is their database reaching? Oh, their database is reaching women that do this, this and this perfect that that is a good partnership. So like, we gotta get out of the space of like, get out of our head sometimes and stop operating off of feelings. And like, sometimes we'll come up with facts. Those aren't facts, you know what I mean? Like, look for the true facts. And and you got to, you know, just be self-conscious, aware, you gotta be aware of your thoughts enough to know that they're just thoughts.Lesley Logan 33:05  Yeah, I really, really love what you said there. I think, like, rewind, and listen to that again, like, because I do, I think, like, obviously, there's gut instinct, or there's like this intuition. That's really amazing. But especially if your feelings are like, Oh my god, I'm not good at this. It's like, hold up, now you're gonna start making posts, or you're gonna start doing this, or you're not gonna do anything at all based on this feeling. And your business is going to suffer or you're going to attract different people than you want it because you use your feeling instead of going. Actually, fact are even when I was 20, and feeling impostor syndrome, people are giving me money. So I must have been pretty fucking good. Because people did that. So I can't go off of the feeling like, Oh, I'm just this 20 something PR person, I have to go off of the fact that like, no people paid me to do it. So I was good. You know, so I really liked that. Because I always have this Fuck Yeah Friday thing where like, here at the podcast, I share people's wins. And then I share a win of my own, and I would love people to have a Fuck Yeah every day. Maybe we'll make a journal everyone because I think if you like put your wins of the day in, right you like actually keep track of things. You have facts to go back upon. When you're having those feelings like this isn't working, nothing's working. I actually go back and look like I look at our analytics for the website, traffic every week. I look at our analytics of newsletter open rates and click rates every week. Whitney Lee 34:25  I am so proud of you. That's like stuff we beg our clients to look at. We're like look at these really cool numbers. And they're likeLesley Logan 34:31  I couldn't stop myself from looking right away. Because I'm like, we drop a new YouTube video and I'm like, Hold on how many? It's like, no, gotta let it do the 24-hour thing. You gotta wait a second. But like, I do look at those things because it is the only way to combat the feelings because on any given moment of the day, do you work as a human being who's not a narcissist. I'm going to have a moment I'm like, nothing's working. Nothing is working. This isn't working. It's like well actually, no, all of these things are working. Look at the look at these stats right here. And also, if one of those stats was low, the open rates would have dropped down. Okay? What happened? When did they start dropping off? What did we do? What? Like, what what did we do before that could work? Because I have the facts. So I don't have to let the emotions I'm feeling like nothing is working. Rule of the business, nobody, we wouldn't be able to keep a team if my feelings ran this business.Whitney Lee 35:20  Exactly. And that's why, like, you know, it's like, I think the worst thing you can do is just to hide from it. You know, like, whenever I go on vacation, and I come back, like, I will not get on the scale, because I'm like, Oh, I feel disgusting. Until a few days later, when I can, like detox it out. But like, sometimes it's good to just know the truth and be like, hey, our email rate is dropping, and like, what can we do to fix this? Rather than like, being so fearful of looking at the number because you don't want to see the hard truth? Like, it's okay. Like, put on your big girl panties? Like, look at the hard truth. And, and then that's when you can actually figure out a way forward.Lesley Logan 35:57  Yeah. Yeah, I think it's like, yeah, there are there. Like the days we were like, I don't wanna look at the bank account, because I just went shopping.Whitney Lee 36:04  Oh, my God, yes. That's a better example of the scale. When you're like, What is my statement balance gonna be today?Lesley Logan 36:12  That was, that was less than I calculated. But like, when you are aware of these things you can actually make, you can actually make decisions. This morning, the time of recording this, we had a team meeting. And our team is all around the world. So we had to do at 6am. And I'm like I'm doing on the dogwalk guys, because like, I can't sit in front of a computer at six in the morning. That is, like, if we're going to interrupt my morning routine, I gotta be on my morning routine. So we're doing this walk. And it was so much easier to have a team meeting, knowing. In the past last time around this event, here are the mistakes that we notated that we made that we want to fix for the next time. Here are the ideas we had last time here, like all this information, is it's just it's key data that allows us to make the decision like these are I mean, it's a guessing game, we are guessing that these are the best dates to open cart for earlybird. We are guessing that this is the best time to do this thing, even though it's a holiday in the middle of that, like, it's all guessing. But based on data from the past, we know people will open up these emails at least 60% of the time we know these things. So we can make those decisions and not feel like I hope it works.Whitney Lee 37:19  Oh my gosh, well, you know, I tell our clients that too that like not every single thing we do just because we're experts, not every single thing we do works perfectly on the first try. Hello, I jokingly say like we're like little scientists, like we make a hypothesis based off of our education and our experience. And then we try out the hypothesis. And then we see what happens and we tweak from there. You know, like, it's okay, if everything you do, it's not going to I'm going to go ahead and make that like clear statement, not everything you do is going to work on the first try. And most the time, it's not going to work on the first try. But the difference is they're just people who push through and keep trying. Whereas other people just throw their hands in the air and say like, This must not be a fit for me. This must not be it.Lesley Logan 38:03  Yeah, you're so right. Also, if it works on the first try, you actually don't really it's kind of hard to to recreate that sometimes it's a little easier if it works. Okay, like our first launch with our coaching program. It was it was it was great. It was great for us we'd like had the biggest launch we've ever had. It was if we did those numbers today, I think we'd cry but like, it was, it was it was good. And we're like, Okay, our mutual friend Keri, she's like, You guys should do that thing again. So we did it again. And it tripled, right? Because we had information from the first time to like, oh, okay, we did this last time. Are there tweaks I want to make? Okay, let's do let's oh, let's do these things. Let's pull, let's pull the dial on this a little sooner. Let's, this probably didn't do anything. And we had a survey as well. Like you said earlier, ask questions. We had a survey. So we did it again. The third time we did it, it did not go well. And we're like, oh, well, what was what was different about this third time? And what we it's an experiment all we could really actually figure out like we did in the summer. Like yeah, that's (Whitney: I was just about to say timing) timing. Like, we didn't mess up our thing, which is like hard for people who are small business owners who have kids and most of the people in our industry have a family for them to get away from for a week. They might be on a holiday that week, right? Like so. So it's like when you repeat things, you're able to really understand what worked what didn't work. And like again, you're right when some if something didn't work, if we guess like if we had this goal of like 50 grand on time one and we only did the money we did. We've been like up that didn't work. It's like well, actually, it how do you know it didn't work? It's until you try it again. So I think that it's true. Like you can't just give up and try new things all the time because you just won't actually know.Whitney Lee 39:45  Yeah, and you also have to just change just a little bit like you have to. It is literally like a scientific experiment. If you change like six different things and something different happens the second time you're not going to know which one of those six things made the difference. You are like you got to have a control.Lesley Logan 40:00  Yes, yes, yes, I mean, so true. It's the same thing like when I teach people a Pilates session like, I'm not going to give you an entirely new session the next time because if you tell me Oh, I like hurt here or actually has a little more sore here, I'm not going to what? I'm not going to know what was what was the thing was different. But if I only added five new exercises and go, Okay, well, there's only five different ones that we did. So like, let's look at these five, it makes it so much easier. Oh my god, we can just keep going. I fucking love you.Whitney Lee 40:25  Like, we're talking about PR, but we're also talking about science and neuro pathways. And I think there's a lot of science and, and a lot of psychology, I have people on my team that have a degree in psychology because it is very much so a psychology of like, how to get into someone's, you know, life and brain and, and speak to them and what, what motivates people to do what you know, so like, there's a lot of psychology to it, which is why I always say like, PR is not hard. It's not it's not freakin rocket science. Anybody can do it, anybody can. But the differences is like, just A) connections and relationships go a long, long way. And B) that just the repetitive of trying and failing, trying and succeeding, like, you know, that's the world of PR.Lesley Logan 41:18  Okay, we're gonna have to have you back at some point to just talk more, because you're just a brilliant wealth of knowledge. Maybe we'll have a panel with all the amazing women who've been on the show. (Whitney: That'd be awesome.) So fun. So I want to take a brief moment and have to find out how people can find you follow you work with you and your Be It Action items. Lesley Logan 41:35  Okay, Whitney, where do you like to hang out? Where can people learn more? See if the that's the right fit to work with you or just follow you for amazing advice.Whitney Lee 41:43  Yeah, okay, so um, if you want to find the agency, check out truestorypr.co - not .com -truestorypr.co. Also, we have our own podcast, which you can go and listen to my episode with Lesley, it's True Story the PR Podcast. So it's a cool mixture of just marketing and PR PR advice, but also like hearing people with really cool stories and brands and how they got to where they are today. So check us out on the podcast, you can find True Story on all the social media platforms. But if you want to connect with me personally, on Instagram on The Whitney Lee, T-H-E Whitney Lee, or you can find me on LinkedIn. It's Whitney Lee.Lesley Logan 42:20  I love it. So we'll also put all that in the show notes. We'll to put the episode links on your podcast in the show notes because it's so fun. Okay, you have given us amazing tips already. So so if I would love for the you know, bold, executable, intrinsic target steps people can take to Be It Till You See It. What are some action steps people can take today?Whitney Lee 42:38  Okay, I would definitely say start showing up on social media. I think everybody says that. So that's kind of a lame one. But definitely showing up on social media authentically. Stop it with the overly manicured photos like get in your stories on the daily like, figure out what how you're different and talk about that on social media. It's more about storytelling than anything. Um, action items, I would definitely say talk to the people if you're a business owner, talk to the people that you're already serving. That is probably the number one thing and find out why they chose you where they heard about you all these valuable things. People will absolutely tell you their opinion. You just have to ask and sometimes people tell you before asking but you just have to ask and you have to ask the right questions. So I think some of the most low-hanging fruit is just truly talking to the people that you already serve and the people who love you. So I think that would be number two and number three I would say put yourself out there you know like that is all that PR is like we we send out pitches on pitches on pitches all day for earned media coverage for partnerships for speaking engagements for podcast tours, is you have to just continually put yourself out there because good things will come to you even when you don't even realize what you're what you're gonna generate is just like consistently putting yourself out there so it just depends on your your brand or your business but even if it's reaching out to 10 different podcasts and saying like here's the value I can provide to your audience. It's not about you don't lead into it with I am a best-selling author I am a this I'm a that it's like here's what I can share with your audience. So I always say educate and give without asking for anything in return is the the best angle to go at it. From the get go and it will come back to you. It's a long game. It is not going to be overnight. But it will come back to you.Lesley Logan 44:44  I love all of those Whitney. I again could just talk to you forever. We're gonna have to have a coffee date or a happy hour on Zoom. I miss your face. Guys, how are you going to use these action items in your life? Tag Whitney Lee, checkout True Story Podcast and let us know what your favorite takeaways were, what were the things that inspired you, what got in your head that makes you go oh yeah I mean I love the feeling, I'm so all about that. So, Whitney, thank you so much and everyone else until next time. Be It Till You See It. Lesley Logan 45:08  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell 45:08  It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell. Lesley Logan 45:08  It is produced, edited by the epic team at Disenyo. Brad Crowell 45:08  Our theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan 45:08  Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell 45:08  Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Whitney Lee, Staff Technical Advocate at VMware and CNCF Ambassador, appreciates the value of good developer experience and smooth app delivery. Whitney joins us to talk through Internal Developer Platforms (IDPs), and how implementation best practices and clear communication make platform teams and developers happy. We also explored evaluating products in the immense cloud native landscape, GitOps, and more. Resources ⚡️Enlightning by VMWare Tanzu You Choose - DevOps Toolkit Channel Cloud Native Live - CNCF Guest: Whitney Lee is a lovable goofball who enjoys understanding and using tools in the cloud native landscape. Creative and driven, Whitney recently pivoted from an art-related career to one in tech. She is active in the open source community, especially around CNCF projects focused on developer productivity. You can catch her lightboard streaming show ⚡️ Enlightning on Tanzu.TV. And not only does she rock at tech - she literally has toured playing in the band Mutual Benefit on keyboards and vocals.    

Want to land more interviews on podcasts? If you answered yes, get ready to strap in as today's episode will give you all the tips you need to pitch yourself for podcasts!  Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts.  Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time of day to post your social media content. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ---------------------------------- True Story Public Relations Website Whitney on Instagram True Story Public Relations on Instagram

Are you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com

Hi folks! This week we talk about having "Schrodinger's Schedule" - having to plan for two possible futures, and how it is impacting our productivity. We'll also catch up on the latest on Ursula's medical status, her productivity, and mine. After that, we have an AMAZING talk with Whitney Lee about how she stays productive! Links for this Episode: Charity Spotlight: Austin Justice Coalition Whitney Lee on Twitter Whitney Lee on LinkedIn Whitney Lee on Youtube Enlightning Show Atomic Habits Deep Work Notion Anki Apple Vision Pro Ted Lasso

Are you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today's episode for easy-to-implement strategies from our very own Whitney Lee.  Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee

#208: KubeCon season has started again and in this episode, we give you our thoughts on KubeCon EU 2023, along with our friends Whitney Lee and Engin Diri.   YouTube channel: https://youtube.com/devopsparadox/   Books and Courses: Catalog, Patterns, And Blueprints https://www.devopstoolkitseries.com/posts/catalog/   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Named one of the “Five Most Dynamic Women Leaders Ruling the Industry in 2022” in CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the PR Industry. Founded in 2015, the newly-rebranded True Story Public Relations is an award-winning agency focused on hospitality, travel+tourism, products, and services. Whitney has more than a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing, and more. Based in Pensacola, Florida, her team serves clients across the nation and internationally. Whitney's entrepreneurial endeavors also include real estate and start-up investments. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

In this episode, we talk everything event PR! Power of PR for events Creating a PR plan Biggest mistakes with event PR Event sponsorship And more! Named one of the “Five Most Dynamic Women Leaders, Ruling the Industry” in the 2022 CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the Public Relations Industry. Founded in 2015, True Story Public Relations is an award-winning agency focused on hospitality, travel tourism, products and services. Whitney has over a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing and more. Based in Pensacola, Florida, her team serves clients across the nation as well as internationally. Whitney's entrepreneurial endeavors also include real estate and start-up investments. Connect with Whitney and team! https://truestorypr.co/about-us/meet-whitney-lee/ https://truestorypr.co/podcast/ https://www.instagram.com/truestorypublicrelations/ https://www.instagram.com/thewhitneylee/ Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist Sarah Brush xo Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos

In today's episode, we have the pleasure of two guests: Whitney Lee, Staff Technical Advocate at VMware, the one behind the ⚡️ Enlightning episodes, and Mauricio Salatino, which you already know from

In today's episode, we have the pleasure of two guests: Whitney Lee, Staff Technical Advocate at VMware, the one behind the ⚡️ Enlightning episodes, and Mauricio Salatino, which you already know from

Named one of the “Five Most Dynamic Women Leaders, Ruling the Industry 2022” in the 2022 CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the Public Relations Industry. Founded in 2015, Sociallee PR & Digital Media is an award-winning agency focused on hospitality, travel, products and services. Whitney has over a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing and more. Based in Destin, Florida, her team serves clients across the nation as well as internationally. Whitney's entrepreneurial endeavors also include real estate and start-up investments. Connect with Lahana Website – https://nuvitruwellness.com Private Community {IT'S FREE!} – https://nuvitru-wellness.mn.co Instagram – https://instagram.com/nuvitruwellness Facebook – https://facebook.com/nuvitruwellness Pinterest – https://pinterest.com/nuvitruwellness YouTube – https://youtube.com/c/nuvitruwellness Functional Nutrition Radio {Our nutrition podcast that you can find where all podcasts play – iTunes, Spotify, etc!) >>>>>>>> Ready to make changes to your life?! You're a power woman and you need to make those power leaps! Head over to this page to download your power women blueprint – https://nuvitruwellness.com/powerwomenwellness Want to connect with Whitney?  LinkedIn - https://www.linkedin.com/in/whitney-lee-sociallee/ Instagram - https://www.instagram.com/thewhitneylee Website - https://besociallee.com/ Podcast - https://besociallee.com/podcast/ Resources Mentioned: Tracey O'Malley - https://www.tracyomalley.com/  Egg Life Wraps - https://www.egglifefoods.com/our-egg-white-wraps/  Ramen Noodles - https://www.lotusfoods.com/products/organic-millet-brown-rice-ramen-4-ramen-cakes  Travel Fan - https://amzn.to/3XKau8X  Four Hour Work Week - https://amzn.to/3uatHTK  Scale or Fail - https://amzn.to/3VrIi8O  Joel Osteen Podcast - https://podcasts.apple.com/us/podcast/joel-osteen-podcast/id137254859  Lewis Howles Podcast - https://lewishowes.com/sogpodcast/  Earn Your Happy - https://podcasts.apple.com/us/podcast/earn-your-happy/id1087926635  EmpowerHER  - https://www.empowerherpodcast.com/  Heather McMan's Absolutely Not - https://podcasts.apple.com/us/podcast/absolutely-not/id1469643813 

Whether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals! In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands! BrandVerge Website Follow Sociallee on Instagram

In this episode of MoFo Perspectives, Morrison Foerster partner and co-chair of the firm's Global Privacy & Data Security practice Alex van der Wolk speaks with associate Whitney Lee about her pro bono work with CYREIN, The Cyberstalking Resource Initiative. Whitney founded CYREIN in 2018 to support victims of cyberstalking and cyber harassment after graduating from law school.

Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal to podcast hosts during your pitch and how you can deliver value that will make a powerful impact on listeners. As the Founder of Lemonpie, a podcast PR agency, Erik helps business leaders land interviews on podcasts that their target audience is already listening to, and through his company Hatch his team helps businesses create their own podcasts that are led by proven strategies.

Affiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results. In today's episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable affiliate marketing program. Tune in to episode 29 to learn more about this marketing strategy that may have a huge impact on your business.

When times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media - *eye roll*) many businesses are already looking for ways to save money. If you're a business on a budget or maybe you're a freelancer trying to gain more clients, tune into today's episode of Sociallee Relevant to hear Whitney Lee's advice on how to continue to move your business forward, even with a limited budget.

If you think blogs are only written by influencers that want to share an online diary then you are totally WRONG. What most people don't realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach. Tune in to today's episode of Sociallee Relevant to hear blogging genius and owner of Storyteller Agency, Laura Holloway, as she sits down with Whitney Lee to explain how blogging can impact your business. Laura is bringing awareness to how blogging strategy can help your business rank higher in Google results, how you should approach your blog topics, and how you can enhance your blog's results with links. Tune in to learn why you should invest in a blog for your website ASAP.

How do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency's campaigns and pitching are effective.

How do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business. Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource their brand management to help attract media and cultivate partnerships that make an impact. Uncommon Collective specializes in PR for fashion, beauty, and fitness brands that are ready to step-up their branding game. Des' clients have been featured in Cosmopolitan, PopSugar, Buzzfeed, InStyle, and more!

Are you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.

Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.

Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods. Jess Bargenquast is the founder of Lady Changemakers, a directory and marketplace for woman-owned businesses to gain exposure and sales. This easy and affordable platform connects conscious consumers to over 700 woman-owned businesses that can provide almost any product or service that they're looking for. This platform is just like Amazon, but for exclusively women-owned businesses!

In today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you. It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her corporate job and get her advice and top tips for starting a freelance career.

If you're looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!

Let's talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn't just for job seekers, it's one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren't floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee's complete breakdown of how you can boost your bottom line on LinkedIn.

Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing! In today's episode, we're breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy. The days of a million hashtags are over, there is a better strategy that you can use to grow your brand. At Sociallee, we start out by developing a core list of hashtags that we consistently use with their content. Make sure that this core list includes a branded hashtag for your business, this can be as simple as the name of your business. Next, find a list of industry specific hashtags. This isn't for branding, but for other people to find your business among other like areas of your industry. Then, we add hashtags that are post-specific to the photos or content that we are sharing with our followers. From here, you can get even more specific with seasonal or holiday hashtags, location hashtags, relevant phrases, or even daily hashtags. While you have the ability to use up to 30 hashtags on a post, that's not always the best idea. There are a lot of variables that contribute to hashtag quality and quantity. If you have the time, ability, and resources to play with the amount of hashtags that you use, make sure to test posts with various hashtag quantities. We recommend one to three hashtags but 10 to 12 at the most. Be strategic about how you post them so it doesn't take away from your content. Listen in for more of Whitney Lee's tips and tricks to utilize hashtags to boost growth for your business.

Do you ever feel like you're WAY behind on the changes in social media? Social media is constantly changing and sometimes it's impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee's breakdown of four new features that are coming to Instagram. Description: Today we're breaking down one of the "Big Boys" of social media, Instagram. This must-do platform is constantly evolving and it's about time that we break down four new features that are coming to Instagram. From product tags to hashtag searching, we're going through the good, the bag, and the ugly of the platform and how it's going to affect your business. 4 Changes to Instagram: 1. Product tags are going to be available for every user on Instagram rather than just creators and business accounts. 2. Donation tabs now available for Instagram Reels 3. Instagram is taking away the "Recents" page on a hashtag search, now changing to "Top Hits" only. 4. Improving the ranking system by highlighting original content

Whitney Lee is the powerhouse founder of Sociallee PR & Digital Media. Today we're digging deep into the world of public relations so that you can feel equipped to know when and how to add this important element to your small business. Check out Whitney's new podcast Sociallee Relevant, coming soon! Follow her on @thewhitneylee for more information. In this episode, we'll cover: The importance of being proactive with PR to build and protect your Brand reputation When is the best time to involve PR in your business Advice for navigating a major PR crisis How having a well written contract has saved Whitney and her company thousands in potential cancellation losses How to prioritize which marketing and PR content streams you choose to utilize for your business  Are you interested in winning a FREE pair of Airpods this February?! All you have to do is screenshot this episode, tag us in your Instagram Stories @andreasagerlaw and @thelegalpreneur, and tell us what you loved about this episode! We'll be giving away a free pair each week! Winners will be announced each Monday on Instagram. You can also enter by rating the podcast and leaving a review on iTunes, then DMing it to us on Instagram. Good luck!Don't miss your chance to get presale pricing for Legalpreneur Live - Join the waitlist now! The 5-Day Legalpreneur Challenge is back! It is going to cover everything you need to know as a small business owner; this won't be just a surface level discussion like you get in this podcast, instead we are diving deep into all the knowledge you need to run your business. Remember to use code PODCAST for a special discount!Would you like to help spread the word with an affiliate code as part of the Legalpreneur Affiliate Program? Go to www.TheLegalpreneur.com and click on the Affiliate Program link at the bottom of the page!Links: Andrea's Instagram Legalpreneur Instagram Website FacebookTwitter TikTokYouTubeDisclaimer: The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Legalpreneur Inc 2022

Drawing from insights shared at this year's Young Minds Matter conference, this episode of Into the Fold calls attention to the connection between healing and justice as it relates to youth mental health and well-being. Focusing on the power and agency of young people, as opposed to their vulnerability, our guest Dr. Nia West-Bey, Senior Policy Analyst at The Center for Law and Social Policy (CLASP)'s Youth Team moderates a conversation with Marissa Howdershelt, Whitney Lee and Darlicia Dublin, three representatives of the Washington D.C. based youth advocacy group, the New Deal for Youth Changemakers. Related links: Into the Fold, Episode 88: Young Minds Matter https://hogg.utexas.edu/podcast-young-minds-matter Young Minds Matter 2021: Conference Videos https://youtube.com/playlist?list=PL-twp1sk908uubAy0Xra9OTSN1Y-3L4tr Into the Fold, Episode 116: Young and Invincible https://hogg.utexas.edu/podcast-young-and-invincible

Operating from a place of integrity, Enneagram 1s are out to make the world a better place. But their feedback can be too blunt at times, making people feel intimidated and resistant to receiving it.Whitney Lee is the Founder of Sociallee, a PR firm that serves travel and experience brands. She also happens to be a good example of a healthy Enneagram 1 who, over time, has learned to stay true to her principles without being perceived as self-righteous. So, how did Sheriff Whitney learn to deliver the truth in a way that helps people get better—and have fun doing it? On this episode of The Leadership Formula, Whitney shares her commitment to standing up for what she knows is right and describes the high expectations she puts on herself and others.Whitney discusses her willingness to tell her friends the truth (even when it hurts) and explains how she is leaning into her wings to improve the way she delivers criticism.Listen in to understand how Whitney is embracing the visionary spirit of her growth number 7 and learn how a healthy Enneagram 1 can maintain their high standards and be fun-loving at the same time! What You Will Learn Why it hurts Whitney's soul when people have a poor view of PR as an industryWhitney's commitment to standing up for what she knows is rightHow Whitney has grown more open-minded to other's views of right and wrongHow Whitney is fun-loving and outgoing when she's at her bestThe impossibly high expectations Whitney has for herself and others when she's strugglingHow Whitney gauges the integrity of a person she's meeting for the first timeWhitney's willingness to tell her friends the truth—even when it hurtsHow Whitney is embracing the visionary spirit of her growth number 7How Whitney leans into her wings to make time for feelings and empower othersWhat makes Whitney a good example of the social subtype of an Enneagram 1Connect with Whitney Sociallee:https://besociallee.com/Whitney on LinkedIn:https://www.linkedin.com/in/whitney-lee-sociallee/Whitney on Instagram:https://www.instagram.com/thewhitneylee/?hl=enConnect with Tracytracyomalley.comwww.instagram.com/tracy_omalleywww.facebook.com/tracy.omalleytwitter.com/TracyOMallwww.linkedin.com/in/tracy-o-malley/ResourcesDes Dickerson on Leadership Formula EP183:https://podcasts.apple.com/us/podcast/ep183-live-enneagram-typing-session-from-chaos-to-clarity/id1491541582?i=1000538293411Apply for My 1:1 Coaching Program:http://tracyomalley.com/workwithme/Register for My Enneagram Kickstart Session:http://tracyomalley.com/workwithme/

For those that are new to investing in ads, it can be intimidating to know where to start! You have a product or service that is so beneficial, and there is a whole world of people who uniquely need exactly what you do! The key is being able to connect with them! In this episode, we're joined by the founder of PR agency, Sociallee, Whitney Lee! Whitney breaks down why “boosting” posts on Facebook is a trap, how you can educate yourself on how to make the most of your social media ads, and the results you can see when working with an experienced agency!   00:30 Meet Owner of Sociallee, Whitney! 02:00 Why is boosting posts on Facebook a trap? 05:15 Ways to help your ads reach your ideal audience! 08:30 How can I get started with investing in social media ads? 11:40 What advice do you have for those that want to partner with hotels? Follow Sociallee on Instagram | @sociallee_pr Check out the Socialle Website | besociallee.com Connect with Whitney on Instagram | @thewhitneylee   ………………………………………..   Work with Lauren Boyd | Book a Consultation   Connect with Lauren on Instagram| @thelaurenboyd   Join the “Legally Aligned” Facebook Group | Join the Community  

Do you tend to play it safe because of a lack of confidence? Are you ready to take risks and reap the rewards?  This week I'm sitting down with Whitney Lee to talk about how overthinking things and playing it safe will hinder your growth and taking risks will give you the confidence you need to succeed. We Cover:Perception vs. RealityBet big to win big mentalityShowing up for yourselfYour brand is your businessLearn More About Whitney Lee:Instagram: https://www.instagram.com/thewhitneyleePR Agency Instagram: https://www.instagram.com/sociallee_pr/LinkedIn: https://www.linkedin.com/in/whitney-lee-sociallee/Facebook: https://www.facebook.com/SocialLeePRMediaCoJoin our Monthly Challenge & Newsletter to get the most recent updates and new podcastsCheck out the Inner Transformation ProgramFollow the ItTakesGritPodcast on Instagram!If this podcast has helped you in ANYWAY, please share with at least one person and leave a REVIEW, it makes a huge difference to the podcast and I want to hear from you :-)Get the It Takes Grit book with a ton of BONUS features !