Podcasts about Twinings

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Best podcasts about Twinings

Latest podcast episodes about Twinings

Cloud Realities
CR101: The legacy of three centuries of innovation with Sandeep Seeripat, CIO at Twinings

Cloud Realities

Play Episode Listen Later May 29, 2025 56:40


Traditional businesses are transforming to enhance consumer engagement and operational efficiency by integrating advanced technologies, helping them stay competitive in the digital age; how can technology best support this transformation?This week, Dave, Esmee and Rob talk to Sandeep Seeripat, CIO at Twinings about how the 300-year-old tea company is undergoing a business transformation. They explore strategies to enhance consumer engagement and operational efficiency, and how Twinings is repositioning itself in the digital world.TLDR00:40 Introduction of Sandeep Seeripat04:03 Rob is confused about by the AI's overly sycophantic behavior07:20 Conversation with Sandeep about three Centuries of Innovation at Twinings43:18 What if brands created with the sensitivity of an artist?53:25 Capture that perfect picture in South AfricaGuestSandeep Seeripat: https://www.linkedin.com/in/sandeepseeripat/HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ProductionMarcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman: https://www.linkedin.com/in/chapmandr/SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/'Cloud Realities' is an original podcast from Capgemini

BRITPOD - England at its Best
"It's Teatime!" - Ein Getränk erobert England

BRITPOD - England at its Best

Play Episode Listen Later Jan 19, 2025 25:38


Es ist das Jahr 1662, am Hafen von Portsmouth: König Charles II wartet hier auf seine Verlobte, die portugiesische Katharina von Braganza. Sie verlässt das Schiff und hat nach der langen Schifffahrt eine Bitte an ihren Verlobten: Eine schöne Tasse Tee. „In England trinken wir keinen Tee, Bier muss reichen.“ sagt der König. Doch das soll sich schon bald ändern. -- Er gehört zu England, wie Big Ben und die Windsors: Tee! Alexander Klaus-Stecher und Claus Beling widmen sich in dieser Folge dem Lieblingsgetränk der Briten. Sie besuchen die berühmte Teefirma Twinings, die 1706 gegründet wurde und bis heute einen Sitz in den Originalräumen in London hat. Spannend: Genau dort wurde der erste Earl Grey-Tee produziert und sogar die berühmte Autorin Jane Austin hat dort ihren Lieblingstee gekauft. Auch heute ist die Teekultur noch wichtig für viele. So trinkt Lady Gaga zum Beispiel in den Pausen ihrer Konzerte schwarzen Tee und Gwyneth Paltrow liebt grünen Tee. Wie hat es Katharina von Braganza geschafft, dass ein ganzes Land verrückt nach Tee wird? Was hat Twinings mit Coffeeshops zu tun? Warum durften diese Shops nur Männer besuchen? Und welche Tees mögen Alexander Klaus-Stecher und Claus Beling am liebsten? „It's Teatime“ im BRITPOD - England at it's best. -- WhatsApp: Du kannst Alexander und Claus direkt auf ihre Handys Nachrichten schicken! Welche Ecke Englands sollten die beiden mal besuchen? Zu welchen Themen wünschst Du Dir mehr Folgen? Warst Du schon mal in Great Britain und magst ein paar Fotos mit Claus und Alexander teilen? Probiere es gleich aus: +49 8152 989770 - einfach diese Nummer einspeichern und schon kannst Du BRITPOD per WhatsApp erreichen. -- Ein ALL EARS ON YOU Original Podcast.

The Coach's Journey
#87: Amy Brann – Neuroscience For Coaches

The Coach's Journey

Play Episode Listen Later Dec 5, 2024 130:56


Amy Brann has been studying neuroscience since she was 15.Now, as the founder of Synaptic Potential, she brings all that expertise to working with organisations to create meaningful change backed by scientific underpinnings.Named 2023 HR Most Influential Thinker, Amy is the author of three books about neuroscience, including Neuroscience For Coaches, which is on the reading lists of many of the best coach training organisations and forms the foundation for this episode: a deep dive into how to make coaching and learning really work.In conversation with The Coach's Journey Founder Robbie Swale, Amy busts myths, teaches hard-to-understand science in ways we can grasp, and tells a story of hope and optimism for what is possible if we can understand brain science and move towards our Whole Brain Potential.In particular, Amy and Robbie talk about:The pitfalls of setting high expectations with your clients and how to avoid them.The neuroscience of visualisations, and how to use them effectively to increase autonomy for your clients.Crucial areas of neuroscience for coaches to know about: neuroplasticity, mirror neurons and more.Why trust is one of the things coaches should pay more attention to and how to do that.Plus Amy coaches Robbie live on how to let his emotions help him pay attention to the right things.For more information about Amy, visit https://neuroscienceforcoaches.com/resources/, ttps://www.linkedin.com/in/amybrann/ or https://synapticpotential.com/For more information about host Robbie Swale, visit https://www.robbieswale.com/Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:The Reticular Activating System note from Amy: ‘The reticular activating system spans an extensive portion of the brainstem. Most of the neurons comprising the midbrain reticular formation lie dorsal and lateral to the red nuclei. Complex interactions between multiple neurotransmitters modulate the action of the reticular activating system with both cholinergic and adrenergic neurotransmission having key roles. The reticular activating system's fundamental role is regulating arousal and sleep−wake transitions. The ascending reticular activating system projects to the intralaminar nuclei of the thalami, which projects diffusely to the cerebral cortex. The ascending projections of the reticular activating system enhance the attentive state of the cortex and facilitate conscious perception of sensory stimuli. Additionally, the collective role of the brainstem reticular formation is to regulate autonomic function, muscle reflexes, and tone.' B.L. Walter, A.G. Shaikh, in Encyclopedia of the Neurological Sciences (Second Edition), 2014 - note from Robbie: So it is part of the brain, but only a small part of it is about attention/conscious perception. To fully understand this, we'll have to invite Amy back on the show!Curly Martin - The Life Coaching Handbook: https://www.amazon.co.uk/Life-Coaching-Handbook-Everything-effective/dp/1899836713/ Katie Harvey on The Coach's Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach Seth Godin - The Bannister Method: https://seths.blog/2018/03/the-bannister-method/ Jacinta Jimenez on The Coach's Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-26-jacinta-jimenez-the-burnout-fix-betterup The Maya Angelou quote: https://www.goodreads.com/quotes/5934-i-ve-learned-that-people-will-forget-what-you-said-people Antonio Damasio - The Somatic Marker Hypothesis: https://en.wikipedia.org/wiki/Somatic_marker_hypothesis Unconscious Incompetence -> Unconscious Competence: https://en.wikipedia.org/wiki/Four_stages_of_competence Richard Strozzi-Heckler: https://strozziinstitute.org/staff/richard-strozzi-heckler/ Jeffrey Schwarz: https://jeffreymschwartz.com/ Dan Siegel: https://drdansiegel.com/ Henry Stapp: https://en.wikipedia.org/wiki/Henry_Stapp Zoe, the personalised dieting company: https://zoe.com/ BIOGRAPHY FROM AMY BRANNAmy is the founder of Synaptic Potential, a consultancy that supports sustainable high performance enabling people to contribute more to their organisation by working smarter not harder. She is an author and a global speaker who's ‘Fact not Fluff' approach is a welcome authority in a world awash with questionable theories. She passionately believes that a great way to achieve your full potential in life and work is by knowing more about how your brain works so you can work with it. Her ombination of scientific expertise and practical real-world experience give audiences easy-to-implement frameworks that uplift brain performance.Over the past 20 years, Amy has been trusted by hundreds of businesses of all shapes and sizes across the globe, including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people's status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential TM. As frequent keynote speaker at international business events, Amy gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making.Over the years, Synaptic Potential have partnered with The Wales Centre for Behaviour Change to support organisations, the Moller Institute at Cambridge University to deliver programmes and Manchester Metropolitan University to lead the neuroscience component of the Masters of Sports Directorship.Amy is the author of three compelling books - Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations - that show organizations practical ways to approach people development through the lens of neuroscience.

贝望录
158. Brewing a Legacy: The Twinings Story with Stephen Twining

贝望录

Play Episode Listen Later Oct 30, 2024 67:52


In this episode, we dive into the fascinating history of Twinings, one of the world's oldest tea brands, with Stephen Twining, the 10th-generation family member and Global Brand Ambassador. Stephen shares Twinings' remarkable journey spanning over 300 years, from its origins in 1706 London to becoming a globally recognized symbol of quality tea. We discuss the brand's unwavering commitment to quality, the power of innovation, and how it adapted through monumental events such as the World Wars.We also explore Twinings' approach to the Chinese market, the impact of its responsible sourcing programme Sourced with Care, and the evolving trends among younger consumers. Stephen offers insights into Twinings' resilience and legacy, while highlighting the importance of staying true to brand values and maintaining relevance through thoughtful innovation.Whether you're a tea enthusiast, an entrepreneur, or a history lover, this episode will leave you with valuable lessons on endurance, adaptability, and brand heritage.Key Highlights:• Twinings' Origins & Commitment to Quality: Founded in 1706 by Thomas Twining, Twinings began as a coffee house in London before becoming the first dry tea and coffee shop. Twinings has consistently upheld a “quality over quantity” philosophy, which has been the cornerstone of its success for over 300 years with no compromise, even during difficult periods like the Tea Act crisis and the World Wars.• Innovation Meets Tradition: While the company's roots lie in traditional tea blending, Twinings has embraced modern innovations like herbal teas, Superblends, and even sparkling tea to stay relevant, especially among younger generations.• Understanding Global Markets: Twinings carefully adapts to local markets, such as China, by understanding consumer preferences rather than simply exporting its products. The focus is on providing additional choices that align with local tastes.• Tea Sourcing: Twinings' Sourced with Care initiative, founded by Twinings in 2016, works to help improve the quality of life of the communities who grow its teas and herbs, aiming to drive positive change through empowering women, supporting incomes and improving living standards.• Royal Warrant as a Mark of Excellence: Twinings has held a Royal Warrant since 1837, continuously serving the British Monarchy through various reigns, symbolizing excellence not just in product quality but also in sustainability and corporate responsibility.• Guidance to Emerging Brands: To remain true to core values, focus on long-term growth over short-term gains, and build gradually with a strong foundation, particularly for brands in volatile markets like China.Stephen Twining【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Stephen TwiningGlobal Brand Ambassador, Twinings【主持】李倩玲 Bessie Lee广告营销行业资深从业者,商业观察者---11月9日成都听友会持续招募中------日本游学丨横滨三日体验游学持续招募中---【后期制作】 小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博:@贝望录微信公众号:贝望录+商务合作:beiwanglu@withinlink.com

The Retrospectors
Time For Tea ☕

The Retrospectors

Play Episode Listen Later Sep 30, 2024 13:19


How did tea become Britain's national drink? Its story begins in China, where it was first popularised during the Han and Tang dynasties - but it first made its mark in London's coffee houses on 30th September, 1658, when it was advertised to the public in a ‘newsbook', marketing the exotic beverage as "an excellent and by all physicians approved China drink". However, British tea importers faced stiff competition from the beer industry, which wasn't thrilled about losing customers to this new sector. Breweries even spread rumours that tea was bad for your health in a bid to retain their market share. Yet, once Portuguese princess Catherine of Braganza married Charles II in 1662, the Royal family's much-publicised fondness for a cuppa brought it out of the coffeehouses and into homes, where it became a genteel, domestic drink. In this episode, Arion, Rebecca and Olly trace the history of England's infatuation with tea, from Pitt The Younger's association with the ‘tea tax', to shops like Twinings springing up across the country, cementing the drink's place in British society… Further Reading: •  ‘Tea' (The Fitzwilliam Museum, Cambridge): https://fitzmuseum.cam.ac.uk/explore-our-collection/highlights/context/stories-and-histories/tea • ‘The history of tea' (The National Trust): https://www.nationaltrust.org.uk/discover/history/the-history-of-tea • ‘Tea: Helen & Olly's Great British Questions' (Answer Me This!, 2010): https://www.youtube.com/watch?v=_8tGlGvn3N0 Love the show? Support us!  Join 

CheapShow
Ep 402: Tea 2: Judgement Tea

CheapShow

Play Episode Listen Later Sep 20, 2024 75:38


When the call goes out, we answer! A recent which.com article looked into whether a posh cup of tea is any better than a cheap builder's brew. When it comes to Tea, Paul and Eli are self-proclaimed experts and they decide to do their own mini taste test. Paul has bought cheap Tesco Own Brand, Yorkshire and Twinings tea to see if Eli can notice any considerable difference! Not only that, what does Eli think is the best? If you really want the answers to these enquiries, then give this podcast a listen! Before all that “science” happens, the cheap chaps have a gift box from New Zealand that contains some hot sauces AND a collection of candy that will delight and appal in equal measure! And finally, in a shocking turn of events, Eli has remembered Paul's birthday! However, it will soon become apparent that he really shouldn't have bothered! See pics/videos for this episode on our website: https://www.thecheapshow.co.uk/ep-402-tea-2-judgement-tea And if you like us, why not support us: www.patreon.com/cheapshow If you want to get involved, email us at thecheapshow@gmail.com And if you want to, follow us on Twitter/X @thecheapshowpod or @paulgannonshow & @elisnoid www.thecheapshow.co.uk Now on Threads: @cheapshowpod Like, Review, Share, Comment... LOVE US! MERCH Official CheapShow Merch Shop: www.redbubble.com/people/cheapshow/shop www.cheapmag.shop Thanks also to @vorratony for the wonderful, exclusive art: www.tinyurl.com/rbcheapshow Send Us Stuff: CheapShow PO BOX 1309 Harrow HA1 9QJ

Kaffeen Espresso | supercharged agency new business & marketing
Greatest Hits: How To Approach Clients With Anna Corbett Of Organix

Kaffeen Espresso | supercharged agency new business & marketing

Play Episode Listen Later Aug 5, 2024 28:06


Send us a Text Message.This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington's sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales, and Rio soft drinks.I first met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Known as everyone's favorite client to work with in the studio, Anna has a remarkable way of giving feedback. I knew her insights would be invaluable for an honest discussion about client relationships.Join us for valuable insights on what clients want to hear, the best times to approach them, common pitfalls to avoid when introducing your agency, and how Anna selects her partner agencies today. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book

PSFK's PurpleList
Associated British Foods Earnings Call - ABF

PSFK's PurpleList

Play Episode Listen Later Apr 26, 2024 3:10


The earnings report recently presented by Associated British Foods (ABF) paints a detailed picture of the company's current financial health and strategic intentions for the future. The company's CEO, George Weston, communicated to investors that "our margins have built back to more normal levels both within Primark and across the food businesses". This claim set the baseline for our understanding of ABF's conducive, albeit still challenging, recovery trajectory.Notably, ABF has indeed experienced an increase in business vitality as validated by their record-adjusted earnings per share in the first half of this fiscal year. According to the insights garnered during their earnings call, this increase has been driven, in part, by key successes at Primark and innovative measures such as the 'Click and Collect' scheme.In addition, ABF's grocery segment has shown expansion, especially those brands with a strong U.S. focus. Other staple international brands within ABF's portfolio, including Twinings and Ovaltine, have experienced positive trends as well. The ingredients segment, marked by AB Mauri's performance within the yeast and bakery industries, has remained steady, while the sugar unit has worked towards enhancing margins through strategic decarbonization projects. All these details were part of ABF's statements during the earnings call.A trend noted from the discussions during the earnings call was a rising preference among consumers for wellness products, providing a lens into the evolving demands of today's consumer market. Weston cited, "We've surprised ourselves with some of the things that we might not have guessed at, like the rate of sale improvement for certain product ranges on Click + Collect". This points to the company's adaptability and potential in the ever-changing retail landscape.ABF's chosen focus on specialty and health-conscious food compounds aligns strategically with this emerging consumer preference for wellness products. Additionally, the ongoing shift to digital shopping options by Primark customers was acknowledged in the earnings call, underlining the growing importance of a digital presence in contemporary retailing.Based on the earnings call, preparations for the future include structured investment strategies aimed at boosting international brand recognition, and eco-conscious initiatives such as decarbonization projects and the establishment of a new sugar factory in Tanzania. Continued expansion efforts are also on the cards, with plans for a new yeast plant in India and focuses on increasing capacity for yeast extracts in the ingredients segment.In conclusion, while ABF has demonstrated a level of fiscal resilience and growth, the accompanying projections and claims should be understood within the context of their recent earnings call. While ABF appears to be leveraging emergent consumer trends, enhancing digital offerings, and strategizing across key segments, the long-term impact and effectiveness of these initiatives will only unfold with time. For now, ABF has denoted themselves as a company responding diligently and thoughtfully to the ongoing economic and sector-specific challenges. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theprompt.email

Now that's Significant
Febronia Ruocco on challenges facing clientside and agency market researchers

Now that's Significant

Play Episode Listen Later Mar 19, 2024 34:09


On this is Now that's Significant. Host Michael Howard is joined once again by Febronia Ruocco…Strategic Insights Professional and newly certified Executive Coach. Febronia has led insights for notable food and drink and OTC brands like Cadbury-Schweppes; Diageo; Heineken; Carlsberg; Twinings; Heinz and GSK. Febronia brings her expertise to the fore in this episode, with a focus on the challenges facing market researchers in both client and agency environments. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Wilde Wieven Podcast
#27 De helende kracht van thee met Ann Vansteenkiste

Wilde Wieven Podcast

Play Episode Listen Later Mar 19, 2024 67:33


Voor deze aflevering trok ik naar het Confuciusinstituut in Brugge, een stukje China in België, want daar kan je Ann Vansteenkiste vaak vinden als ze niet in het echte China is. Ann is herboriste en theesommelier. Als 16-jarige kocht ze haar eerste blikken doos losse thee van Twinings bij Harrods in Londen. Het begin van een verhaal dat haar naar China, Taiwan en Zuid-Korea bracht. Ze vertelt er heel enthousiast over in deze aflevering. Over hoe ze via haar zoon voor het eerst naar China ging en daar echt thee leerde drinken. Over de 5000 jaar oude Chinese theecultuur.Over het verschil tussen een thee en een infusie.Over de meest gemaakte fouten bij het maken van een infusie.Over hoe Moeder Aarde herstelt wat wij kapot maken en terug gaan samenwerken met de natuur ipv de natuur te willen overheersen.Over bewust leren proeven tijdens de opleiding tot theesommelier en de link met mindfulness.Over de brandnetel als nationale theeplant voor België.Over de helende kracht van thee het belang daarvan in de Chinese traditionele kruidengeneeskunde.Over foodpairing met thee bij elke gang.Over ontroerd worden door de schoonheid van thee ceremonies.En nog veel meer...Je vindt alle info over het werk van Ann, haar boeken, opleidingen en workshops op haar website www.curiosithee.be. 

From the Pasture with Hired Hand
Meet Kurt & Glenda Twining with Silver T Ranch

From the Pasture with Hired Hand

Play Episode Listen Later Feb 27, 2024 46:03


Silver T Ranch began in November 1999, when Kurt Twining, who had 8 longhorns, decided to "retire"; from there, Kurt and Glenda built Silver T Ranch which now has 250 head of cattle. Silver T Ranch strive to improve their program each and every year through better breeding stock.  The friendships the Twinings have made are worth more than money and they seek to continuously learn from others and while sharing their knowledge with other Longhorn breeders. www.silvertranch.com

Keep Optimising
Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia

Keep Optimising

Play Episode Listen Later Feb 14, 2024 35:43


Ben Afia is a customer communications expert for the FTSE100.Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.In this episode, we discuss:Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative workDive in:[03:35] Ben shares his storytelling background.[06:18] Clear briefs crucial for effective copywriting.[10:34] Not all writers are versatile for all tasks.[12:54] Case study of mobile network client receiving new brand strategy.[18:54] Customer journey shapes brand perception at every touchpoint.[19:48] A case of complex customer journey purchasing varifocal sunglasses online.[23:02] The culture of everyone in the business bleeds into all processes and affects customer perception of the brand.[24:12] Ben's Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

The Lazy CEO Podcast
The Inside Out Mental Game of the CEO

The Lazy CEO Podcast

Play Episode Listen Later Feb 11, 2024 34:40


In this episode of The Lazy CEO Podcast, host Jim Schleckser welcomes Julian Harris, founder of Julian Harris Services and a former commercial lawyer. Julian shares insights from his experience working with various brands, including Manchester United and Twinings. While their initial plan was to discuss soccer, they delve into the Inside Out conceptual model, focusing on the importance of internal awareness in shaping external reality. Julian emphasizes the role of constant mental chatter in distorting perceptions and suggests cultivating awareness to discern truth from judgments. They explore philosophical perspectives on reality and discuss methods for quieting the mind to access inner wisdom and creativity, including showers as a tool for idea generation. They conclude by highlighting the importance of practice in developing self-awareness to navigate daily challenges effectively.

Just Sleep - Bedtime Stories for Adults
The Lady Vanishes by Ethel Lina White

Just Sleep - Bedtime Stories for Adults

Play Episode Listen Later Jan 28, 2024 65:24


Fall asleep tonight to the story that was the inspiration behind one of Alfred Hitchcock's most popular films. Interested in more sleepy content or just want to support the show? Join Just Sleep Premium with a 7 day free trial here: https://justsleeppodcast.com/support If you're an Apple user, click the "Try Free" button.Thanks to Twinings for sponsoring this episode: www.twinings.co.uk/sleepGood night and Sweet Dreams. Hosted on Acast. See acast.com/privacy for more information.

Comeback Coach
77. COMEBACK – Joanna Jacobs – Twinings – Can your career recover from a career break? (YES) - Using LinkedIn to get talking to potential employers

Comeback Coach

Play Episode Play 59 sec Highlight Listen Later Jan 24, 2024 39:47


Hello Bright Minds, and welcome to the start of season six of COMEBACK COACH. I am so pleased to be back sharing stories and coaching sessions about returning to work and onward career development after a break. My guest today is Joanna Jacobs who took a career break straight after maternity leave from Vodafone. Prior to that she was living in Shanghai and working for Sainsburys, sussing out whether China would be a viable market for them and now she's the HR Director for UK Twinings Commercial. In between Vodafone and Twinings she experimented with a few things including the library assistant role (which wasn't for her!)If you are thinking about taking a career break or you're on one now you are in for an energising treat because this is a conversation that shows it IS possible to have a gratifying and stretching career after a significant career break.You're going to hear about:A useful way to think about your career break when you describe it to recruiters and potential employers.The power of experimentation and doing dramatically different work to what you used to do. How to set about finding a new role in the sector you were in before. Also Jo's wobbliest moment when she returned to work and her top tips for coming back from a career break.MORE FOR YOU DM Jessica on instagram @comebackcommuk Join a free expert 'Comeback Conversation' Q&A event Read Mothers Work! How to Get a Grip on Guilt and Make a Smooth Return to Work by Jessica Chivers. Watch five coachees talk about working with us Tell your HR team about Comeback Community with this 1 minute explainer film

The Thoughtful Entrepreneur
1753 – The Power of Mentorship with Julian Harris

The Thoughtful Entrepreneur

Play Episode Listen Later Dec 9, 2023 16:33 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Julian Harris Services Limited, Julian Harris.Julian Harris, a seasoned leadership coach delved into the often overlooked challenges and isolation faced by leaders, particularly founders and CEOs. Julian shared his insights on the importance of having a mentor or sounding board to share concerns and seek guidance.With his extensive experience working with leaders, Julian emphasized the importance of having someone to talk to about these concerns.As a business grows, these two roles can become distinct, each with its responsibilities and challenges. Julian, leveraging his background as a former attorney, explained how he helps clients identify their passions and delegate tasks effectively, a crucial skill for both founders and CEOs.Without a sounding board, leaders can find themselves lost in their thoughts, leading to unclear decision-making. Julian's coaching approach focuses on helping clients find clarity, connect with their innate wisdom, and tap into their creativity.Julian also stressed the importance of self-care, comparing it to the safety briefing on an airplane, where you must put on your oxygen mask before helping others. Looking after oneself is crucial for effectively managing business and personal relationships.Key Points from the Episode:Challenges and isolation faced by leaders, particularly founders and CEOsImportance of having a sounding board or mentor for leadersRole of a founder versus a CEOPotential consequences of not having a mentorPains and complaints that leaders often share with a coachCoaching philosophy and approach to helping clients find clarity and connect with their innate wisdom and creativityImportance of slowing down and taking time for reflection in decision-makingJulian Harris' experience as a leadership coach and working with leaders who feel lonely and struggle to find someone to talk toValue of a decelerated day for deep thinking, self-reflection, and exploring important questionsAbout Julian Harris:Julian Harris, founder of Julian Harris Services, is a seasoned commercial lawyer with a 20-year track record, having served notable brands like Nike, Twinings, Sports Direct, Asda, Manchester United, and Primark. His vision for making a substantial impact led him to establish his coaching venture, where he now specializes in working with business leaders aiming to change the world. Based in London, Julian seamlessly integrates his legal expertise with leadership coaching, helping clients on both sides of the Atlantic. With a passion for drawing out the untapped potential in individuals, he empowers business owners and leaders to become the best versions of themselves. Known for his attentiveness and thought-provoking questions, Julian facilitates clarity and confidence among his clients, even when they struggle to recognize their strengths.About Julian Harris Services Limited:Julian Harris Services, founded by Julian Harris, reflects his transformative journey from a legal career to coaching, driven by a desire to create a more profound impact on the world. Motivated by the brevity and preciousness of life, Julian aspires to leave a meaningful legacy by facilitating positive change. As a coach, he focuses on aiding individuals who share a vision of making a difference in the world, aligning their goals with his own aspiration to contribute to a better global future. With a commitment to helping others, Julian's...

The Marketing Society podcast
The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

The Marketing Society podcast

Play Episode Listen Later Nov 21, 2023 30:58


Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we need access to data and actionable insight that can fuel our choices on markets, consumer needs, macro and micro trends, opportunities and threats, influences and how well we are placed to deliver against those. To discuss Strategic Insight, Abby is joined by Strategic Insight Director, Febronia Ruocco, a passionate Insights consultant, mentor and Exec Coach who has worked with brands such as Twinings, GSK, Heineken and more. In this episode Febronia discusses the role of strategic insight, how to get started, objectivity and biases, and working with strategic insight partners. Plus her career highs and lows and advice for marketers of tomorrow. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Febronia Ruocco | LinkedInThis podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

The Whole Marketer podcast
Episode 107 - Strategic Insights with guest Febronia Ruocco

The Whole Marketer podcast

Play Episode Listen Later Nov 20, 2023 30:59


Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda.  Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we need access to data and actionable insight that can fuel our choices on markets, consumer needs, macro and micro trends, opportunities and threats, influences and how well we are placed to deliver against those.  To discuss Strategic Insight, Abby is joined by Strategic Insight Director, Febronia Ruocco, a passionate Insights consultant, mentor and Exec Coach who has worked with brands such as Twinings, GSK, Heineken and more.  In this episode Febronia discusses the role of strategic insight, how to get started, objectivity and biases, and working with strategic insight partners. Plus her career highs and lows and advice for marketers of tomorrow.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Febronia Ruocco | LinkedIn This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Taste Test Dummies

Which Chai Tea is best?  As the temperatures drop outside the desire to consume hot drinks goes, this is simple science.  To help nudge John and Nick into a tea drinking habit we are trying out Chai Tea this week, specifically black tea (not chai tea lattes).  There are three brands that will be competing this week, Stash, Tazo and Twinings.  Then to add an additional wrinkle Twinings Ultra Spice was included as well.  Please like and subscribe and if you have any suggestions, let us know by tweeting us @tastetestdummies or email us at nickandjohnpodcast@gmail.com.      SPOILER!  Below is a list of which tea corresponds to which numbered cup it was in: 1. Twinings 2. Stash 3. Twinings Ultra Spice 4. Tazo

小潘&寶拉
第141集:說謊成精

小潘&寶拉

Play Episode Listen Later Jul 21, 2023 50:01


楚楚可憐惹人疼愛。 - 本集感謝【果鑲手工爆醬蛋捲】贊助播出

小潘&寶拉
慎思明辨

小潘&寶拉

Play Episode Listen Later Jul 19, 2023 59:20


註:全台各縣市都有「川資」服務。 - 本集感謝【果鑲手工爆醬蛋捲】贊助播出

Uncensored CMO
From selling Tea to the British to Latin America's largest e-commerce business - Sean Summers, Mercado Libre

Uncensored CMO

Play Episode Listen Later Jul 12, 2023 55:39


In a career that's spanned selling Tea to the British as Marketing Director at Twinings, to now CMO at the largest e-commerce business in Latin America, Sean Summers knows a thing or two about marketing (at all levels). I catch up with him at Cannes to discuss his career, what it's like scaling a business from $300m to $10b in revenue and what he thinks of the latest trends like AI.Timestamps00:00 - Intro01:04 - Why is Sean in Cannes?02:25 - What creates an award winning campaign?03:21 - How to make the most out of your agency06:41 - What is being a CMO actually like?10:01 - Marketing language / business jargon11:35 - The awful 360 campaign14:10 - Sean's biggest failure20:16 - A tough time: running marketing teams in the UK23:25 - What is Mercardo Libre?26:08 - From $300m to $10b28:49 - Marketing for Mercado Libre31:36 - Working with very constrained budgets34:46 - Managing a multi-faceted company39:57 - Becoming a media owner42:08 - Learnings from running a media business44:19 - The importance of building an online brand offline46:16 - How the pandemic helped them48:06 - Sean's thoughts on AI

Ink Drinkers: A Literary Tea Party Podcast
Ep. 80: Serial Killer Thriller

Ink Drinkers: A Literary Tea Party Podcast

Play Episode Listen Later Jun 12, 2023 26:51


Books Mentioned The Fourth Monkey by JD Barker The Writing Retreat by Julia Bartz The True Love Experiment by Christina Lauren The Soulmate Equation by Christina Lauren Tea English Afternoon by Twinings

IDH Podcasts
Creating safe workplaces, free from forms of violence

IDH Podcasts

Play Episode Listen Later May 17, 2023 18:24


In this episode Celine Gilart, Director of Social Impact and Sustainability at Twinings, provides concrete examples of how women's empowerment and gender equality can work to not only improve lives, but also be an engine for economic growth and business. It is clear there is a long way to go before we can say that all supply chains are safe and empowering for women, but efforts are being made to get there. IDH and Twining's are collaborating, alongside Unilever, Ethical Tea Partnership, Tesco and Taylors, through “The Women's Safety Accelerator Fund” to address the root causes of gender-based violence in the tea supply chain in Assam, West Bengal and South India. This program works with both management level, and the tea garden workers, along with government service providers, to tackle harmful social norms, such as patriarchal attitudes, as well as lack of access to information and knowledge. Listen to the podcast to find out more.

Conversations with Quiet Leaders
Season 3, Episode 5 with Neil Almond, Creating Solutions to Safeguard Brands

Conversations with Quiet Leaders

Play Episode Listen Later Feb 24, 2023 40:50


Neil Almond has spent over 25 years in the beverage and food industry. Much of his career has been in protecting brands and securing the integrity of supply chains. Whilst studying Biochemistry at the University of Nottingham, he spent some time being a DJ for the student radio station. Neil shares his learnings as a DJ, starting his career on the graduate programme at Britvic, and his time at Twinings where he was the International Quality and Regulatory Director. Here Neil shares his experience as a quiet leader in global organisations, with different cultures, and how he encouraged his teams to build credibility, working to the same objective, and finding time to recharge. ** I hope you enjoyed this episode of Conversations with Quiet Leaders. A podcast dedicated to helping you to lean into the power of quiet, and how to harness your strengths to bring about your dreams that will shape your future. To keep up to date with the latest news, follow us: Website: https://julietpmorris.com and https://opensquareconsulting.com LinkedIn: @juliet-morris Instagram: @quietleaderspodcast / @intentionalfuturist Weekly Newsletter: https://julietpmorris.com/

小潘&寶拉
心口不一

小潘&寶拉

Play Episode Listen Later Dec 28, 2022 55:06


我的心控制不住我的嘴。 -

小潘&寶拉
第112集:那些台灣沒有的東西

小潘&寶拉

Play Episode Listen Later Dec 23, 2022 56:55


最討厭台灣的人:hennri__ Henry的節目:Han你透透瘋 hannitalktalk - 本集感謝【果鑲手工爆醬蛋捲】贊助播出

小潘&寶拉
中文奧義

小潘&寶拉

Play Episode Listen Later Dec 21, 2022 50:29


華語文博大精深。 - 本集感謝【果鑲手工爆醬蛋捲】贊助播出

Was I Drunk?
Was I Drunk Episode 6: Hogwarts Retcons and Meta Ex-Cons

Was I Drunk?

Play Episode Listen Later May 7, 2022 45:24


The drink is an Earl Grey MarTEAni, the subjects are the craziest things JK Rowling has said and assault in the digital domain.  ---------------------------------------------------------------------------------- Earl Grey MarTEAni 1 1/2 oz Earl grey infused gin* 3/4 oz lemon juice 1 oz simple syrup 1 egg white Dry shake all ingredients, then shake over ice. Serve in a sugar rimmed coupe; no garnish *add 4 oz of loose leaf Earl grey tea (Twinings) to a 750ml bottle of London dry gin and shake. Let the tea steep for 3-4 hours, then strain through a coffee filter.  ---------------------------------------------------------------------------------- Please like and subscribe! Check us out on social media @wasidrunksp to leave us a comment and to let us know topics you'd like to see us discuss or how we can make the show better. Or visit our Tumblr page if you're interested in reading a companion piece for this week's episode.   https://wasidrunksp.wixsite.com/home All commentary provided in this episode is solely the opinions of the participants and is meant for entertainment purposes only. If Jenkins says something ridiculous, most likely he's playing devils advocate.  https://www.businessinsider.com/meta-woman-claims-virtually-groped-metaverse-horizon-venues-2022-1    

Me Time & MURDER
The Callous Murder of Arlene Fraser. Part Two: The cat and mouse chase for the killer.

Me Time & MURDER

Play Episode Listen Later Apr 25, 2022 32:33


The Callous Murder of Arlene Fraser. Part Two episode photos are on our Instagram page, comment below to contribute your thoughts.Contact us if you have a little known Irish or British crime we should cover in future episodes. .InstagramEmailLinkTree.

Me Time & MURDER
The Callous Murder of Arlene Fraser. Part One: The disappearance and investigation.

Me Time & MURDER

Play Episode Listen Later Apr 18, 2022 24:55


The Callous Murder of Arlene Fraser. Part One episode photos are on our Instagram page, comment below to contribute your thoughts.Contact us if you have a little known Irish or British crime we should cover in future episodes. .InstagramEmailLinkTree.

On The Ranch
Twinings

On The Ranch

Play Episode Listen Later Mar 8, 2022 60:32


It's game week! Oh boy oh boy oh boy! Frog struggles with technology and team picking And it's bloody hot! --- Send in a voice message: https://anchor.fm/on-the-ranch/message

Hazel Stainer
Twinings of London

Hazel Stainer

Play Episode Listen Later Feb 4, 2022 15:41


This episode is also available as a blog post: https://hazelstainer.wordpress.com/2022/02/04/twinings-of-london/

SAP UK & Ireland
CXO Series - Twinings Ovaltine

SAP UK & Ireland

Play Episode Listen Later Jan 12, 2022 24:01


In this episode, SAP UKI Managing Director Michiel Verhoeven speaks to Sandeep Seeripat, Global Chief Information Officer at Twinings, to discuss how the business is embarking on a transformation programme as it looks at ways it can better engage with its customers, while ensuring supply-chain reliability and operational efficiency. In his role Sandeep is responsible for driving digital transformation across the business focusing on business outcomes through executing with excellence. Prior to Twinings, Sandeep was Global IT Delivery Director at Kimberly-Clark.

Chai This at Home
Twinings Orange and Cinnamon Spice

Chai This at Home

Play Episode Listen Later Dec 16, 2021 12:29


Katie finally gets around to trying one of Mark's favorite teas, which also happens to be reasonably festive. --- Send in a voice message: https://podcasters.spotify.com/pod/show/chai-this-at-home/message

Ladies Who London Podcast
ep 59 - Fleet Street - Twinings tea, the top of the tree for tea

Ladies Who London Podcast

Play Episode Listen Later Nov 3, 2021 47:03


Fancy a cuppa? We're heading to the most historic of all the tea houses in London to see why Twinings is the last word in your morning cup of the good stuff. Twinings has been in the same spot on Fleet Street for a couple of centuries, and we want to know why. What makes that cup of tea such a classic British thing, and why are Twinings the most famous house? Plus we spin the Wheel of Destiny to find out where we are going next. Check out the show notes here Get in touch! Instagram; @ladieswholondonpodcast Email; ladieswholondon@gmail.com Websites; www.ladieswholondon.com  www.guideemily.com and www.alexlacey.com/podcast where you can also book for our virtual and real life walking tours. Thanks to Susie Riddell for our voiceover jingles www.susieriddell.com and our jinglemeister Ben Morales Frost, can be found on www.benfrostmusic.com See you next week Learn more about your ad choices. Visit megaphone.fm/adchoices

The EdUp Experience
335: Shareability Defines Value - with Anne Olderog, Partner, Vivaldi Group

The EdUp Experience

Play Episode Listen Later Oct 27, 2021 46:16


We welcome YOU back to America's leading higher education podcast, The EdUp Experience! In this episode, YOUR guest is Anne Olderog, Partner at Vivaldi Group, YOUR guest is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University! Anne discusses her marketing experience working with Fortune 500 companies & how technology will help define the future of learning. What does the technology adoption curve look like today? Anne says that VALUE is defined by SHAREABILITY today, regardless of the quality of the content. If the content is not shared, people won't experience it or believe that it has value. When an industry is going through disruption, it's important to stand for something & communicate what that something is -- effectively. Wow, one of our favorite all-time episodes & one that will bring you INSTANT value. Anne is a Partner at Vivaldi, leading projects on growth/innovation strategy, positioning and brand architecture. Prior to Vivaldi, Anne was a Partner at Horizontia Consulting, leading marketing & branding projects for clients in financial services, technology & consumer goods. Prior to Horizontia, Anne was Head of Strategy at Clark McDowall, where she created new brands & laid out innovation strategy for clients such as Pepsi, Kellogg's, Dannon or Twinings. Her background in branding (at Wolff Olins, part of the Omnicom Group) as well as in strategy (at McKinsey & Co & the Boston Consulting Group) enables her to combine the rigor of an analytical approach with creative insights & out-of-the box thinking. She also brings experience in leading organizations through change gained on the client side, as Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world's largest media companies. She started her career in the mergers & acquisitions/corporate finance group at Goldman Sachs. Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Learn more about what others are saying about their EdUp experience ● Join YOUR EdUp community at The EdUp Experience! ● YOU can follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thank YOU for listening! We make education YOUR business!

Production Brief
Making music for ads with Cornel Wilczek

Production Brief

Play Episode Listen Later Oct 18, 2021 66:38


Cornel Wilczek is an award-winning screen and commercial composer and the owner of  Electric Dreams, an award-winning production company making music and sound for brands.Cornel's feature film work includes ‘Cut Snake', ‘These Final Hours' as well as recent TV series Stateless, The Glitch and Offspring to name a few. His company Electric Dreams is the music behind many top brands including Myer, Carlton Draught, BCF, Twinings, McDonald's, Tennis Australia and NAB.We chat to Cornel about the similarities and differences between scoring for commercial production vs film and TV, the art and science behind a memorable brand tune, and why commercial production continues to be fertile ground for composers to experiment and hone their craft.

TeaBrief
Under pressure

TeaBrief

Play Episode Listen Later Oct 13, 2021 23:37


(Hope you sang the title like Freddie Mercury did) Hi hello welcome! Another fortnight, another episode. Join us this fine Thursday morning as we chat about the pressure we feel to do research and a million and one extracurricular activities as med students, in spite of being very, very tired. Tea of the episode: Twinings' Cranberry & Pomegranate, overall unqualified rating 4.25/5. Big thanks to @doctorsofaustralia for the recommendation! If you like what you hear and want to support our show, don't forget to like the episode and click the big 'Follow' button on Spotify, 'Subscribe' on Apple Podcasts, or whatever the equivalent is wherever you get your pods. Oh and don't forget to leave us a 5-star rating on Apple Podcasts if you like us (pls we beg you)!! Keep up to date with us on Instagram @teabriefpodcast, take a photo of where you listen to the episode, share it on your story and tag us! Also, slide into our DMs to tell us your favourite teas! If you're blessed and chosen it will be featured in future episodes. TeaBrief is a production of MedicGuild. A community of med students and doctors who create resources and opportunities for other med students and doctors. Check out our work and become a member at medicguild.com, and find us on Facebook, Instagram and Twitter @medicguild

TeaBrief
Jumping over hurdles set on fire by our faculties, balancing work with uni and rat birds

TeaBrief

Play Episode Listen Later Sep 22, 2021 31:22


Hi dear friends and welcome back! Thank you for bearing with us and the delay in getting this out to you - we appreciate your love, support and patience always

TeaBrief
Crazy, stupid, love as a med student

TeaBrief

Play Episode Listen Later Aug 29, 2021 29:56


Forget Love Island, The Bachelor or MAFS - dating as a med student is considerably more entertaining if not tragic for some. This week we're wearing our heart on our sleeves and discussing navigating the uncharted the territories of dating as a med student/junior doctor (and roasting Bells in the process - constantly). Tea of the episode: Twinings' Pure Chamomile, overall unqualified rating 2.3/5 If you like what you hear and want to support our show, don't forget to like the episode and click the big 'Follow' button on Spotify, 'Subscribe' on Apple Podcasts, or whatever the equivalent is wherever you get your pods. Oh and don't forget to leave us a 5-star rating on Apple Podcasts if you like us!!! pls!! Keep up to date with us on Instagram @teabriefpodcast, take a photo of where you listen to the episode, share it on your story and tag us! Also, slide into our DMs to tell us your favourite teas! If you're blessed and chosen it will be featured in future episodes. TeaBrief is a production of MedicGuild. A community of med students and doctors who create resources and opportunities for other med students and doctors. Check out our work and become a member at medicguild.com, and find us on Facebook, Instagram and Twitter @medicguild

TeaBrief
The good, the bad and the gross

TeaBrief

Play Episode Listen Later Aug 15, 2021 34:36


Hi there! Welcome back to yet another episode of TeaBrief with your three favourite voices to listen to on a Monday morning. Today we chat about knowing when you can and definitely should leave placement for the day, before diving into some of the grossest stories we have from our time at the hospital (there's a lot of dry heaving in the background, sorry about that lol). DISCLAIMER: DO NOT EAT BEFORE OR DURING THIS EPISODE (and you probably won't want to eat after anyway, tbh just fast today). Tea of the episode: Twinings' Chai, overall unqualified rating 3/5 Special food feature: Strawberry yoghurt, Noa would not recommend If you like what you hear and want to support our show, don't forget to like the episode and click the big 'Follow' button on Spotify, 'Subscribe' on Apple Podcasts, or whatever the equivalent is wherever you get your pods. Oh and don't forget to leave us a 5-star rating on Apple Podcasts if you like us!!! Pretty pls!!! Keep up to date with us on Instagram @teabriefpodcast TeaBrief is a production of MedicGuild. A community of med students and doctors who create resources and opportunities for other med students and doctors. Check out our work and become a member at medicguild.com, and find us on Facebook, Instagram and Twitter @medicguild

TeaBrief
Another lockdown, a desperate plea for vaccines and the importance of warm blankets

TeaBrief

Play Episode Listen Later Aug 1, 2021 23:55


Oh hey there again friendo! It's another episode of TeaBrief and this week we're begging Daddy Dan and the rest of the Premier gang to give us more vaccines, as well as go over the ways in which you as medical student can actually help patients and be slightly less useless than a pot plant. Tea of the episode: Twinings' Orange & Cinnamon, overall unqualified rating 4.13/5 If you like what you hear and want to support our show, don't forget to like the episode and click the big 'Follow' button on Spotify, 'Subscribe' on Apple Podcasts, or whatever the equivalent is wherever you get your pods. Oh and leave us a 5-star rating on Apple Podcasts if you like us!!!(pls and ty)!!! Keep up to date with us on Instagram @teabriefpodcast TeaBrief is a production of MedicGuild. A community of med students and doctors who create resources and opportunities for other med students and doctors. Check out our work and become a member at medicguild.com, and find us on Facebook, Instagram and Twitter @medicguild

Connection Privée
Angela Pryce - Tea Expert and Consultant

Connection Privée

Play Episode Listen Later Jun 30, 2021 34:43


For International Tea Day 2021 (21 May), Connection Privée host Clemence de Crecy sat down for a conversation with tea expert Angela Pryce. As a qualified tea sommelier with experience working as the master tea buyer and blender for Twinings and as the tea and coffee buyer for Fortnum & Mason, Angela had plenty of brilliant tips to share during the her interview with Clem. For brilliant ideas on how to shop for quality and ethically sourced tea, how best to brew tea and, of course, how to enjoy your tea to the fullest be sure to give this delicious episode a listen!

Cream and Sugar
Ep 2 - A Little Bit of a Grey Area - Earl Grey Tea

Cream and Sugar

Play Episode Listen Later May 23, 2021 76:11


Time to spill the tea! Join us as we introduce one of our favorite teas, Earl Grey, and the, uh, history, behind it! Learn about some of the health benefits, find out why there are NO CAPES, and read tea leaves. We made an Earl Grey according to Mr. Twinings himself and tried some “Earl Grey” tea cookies. As a bonus we tried a traditional Chai Tea with our local chai “expert,” the boy, Mike! Find out what kind of tea you are!  Send us your questions or just say hey:  webrewgood@gmail.com @webrewgood on Facebook, Instagram, and TikTok Links and Citations: Earl Grey Food & Wine: https://www.google.com/amp/s/www.foodandwine.com/tea/breakfast-tea/earl-grey-tea%3famp=true  Tea Forte: https://www.teaforte.com/tealiving/the-mysterious-history-of-earl-grey-tea/ Twining: https://twiningsusa.com/collections/black-teas/products/earl-grey?gclid=CjwKCAjw9r-DBhBxEiwA9qYUpR4nYcMYynB5mRo4kiF7BueO_W7Lg-cmZb2EdCeehN6cI9fIFw6zzBoCs-0QAvD_BwE Britannica: https://www.britannica.com/biography/Charles-Grey-2nd-Earl-Grey  Wall St Journal Interview: https://www.youtube.com/watch?v=s8QsBMpVKUk&list=WL&index=3&ab_channel=WallStreetJournal  Fresh Tea: https://freshtea.com/most-popular-tea/  Oxford English Dictionary: https://public.oed.com/blog/early-grey-the-results-of-the-oed-appeal-on-earl-grey-tea/  Ceylon, Healthline: https://www.healthline.com/nutrition/ceylon-tea#what-it-is  Bergamot, Healthline: https://www.healthline.com/health/bergamot-oil#overview  Bergamot, Farmer's Almanac: https://www.farmersalmanac.com/what-is-bergamot-30519  Lady Grey Trademark: https://trademarks.justia.com/745/70/lady-74570886.html  How to Read Tea Leaves  Twinings: https://www.twinings.co.uk/our-communi-tea/latest-news-and-articles/the-basics-of-reading-tea-leaves  The Spuce Eats - https://www.thespruceeats.com/tasseography-tea-leaf-reading-symbols-765838 Tea Quiz - https://www.buzzfeed.com/annaborges/which-tea-are-you 

Produktivitéet
128: Kontorsgodkänd

Produktivitéet

Play Episode Listen Later Apr 28, 2021 36:37


Vi är tillbaka och dricker te. Denna gång blir det ett enklare English Breakfast från Twinings. Vi pratar om teer som passar på kontoret och skillnaden med att dricka där kontra hemma.  Veckans te: English Breakfast (Twinings)https://www.twinings.co.uk/tea/english-breakfast (Twinings English Breakfast Tea) https://www.twinings.se/svart_te/products/138/19851/19875/19873/english-breakfast-200g.aspx (English Breakfast 200g - Twinings) https://twiningsusa.com/collections/black-teas/products/english-breakfast (Twinings English Breakfast Black Tea – Twinings North America) https://twiningsusa.com/pages/how-to-brew-the-perfect-cup-of-tea (How to Brew the Perfect Cup of Tea – Twinings North America) Länkarhttps://1857-01e824a9.simplecast.com/ (1857) https://presentation.captivate.fm/ (Presentation (Skills) Q&A) https://the-secular-foxhole.captivate.fm/ (The Secular Foxhole) https://berlin-notebook.com/shop/green-yabe/ (Green Yabe – Japanese Green Tea Specialty by Berlin Notebook) https://berlin-notebook.com/shop/black-yabe/ (Black Yabe – Japanese Black Tea Specialty by Berlin Notebook) https://www.produktiviteet.se/082-lite-dassiga/ (082: Lite dassiga | Produktivitéet) Kontakt och credhttp://jtunesproductions.se/ (Jingle skapad av Jim Jonsson på JTunes Productions) http://hogvik-hansson.se/kjell/ (Logo av Kjell Högvik Hansson) http://comart.se/ (Hemsida utvecklad i samarbete med Cay Lundén på ComArt) Johan Gustaphzonhttp://www.appleyra.wordpress.com/ (Appleyra) https://www.twitter.com/gustaphzon (Twitter @gustaphzon) https://www.instagram.com/jgustaphzon/ (Johan Gustaphzon på Instagram) Martin Lindeskoghttp://teabooksketches.com/ (TeaBookSketches | The process of cultivating a tea book) https://www.twitter.com/LyceumPeripatos (Martin Lindeskog på Twitter) https://instagram.com/lyceum.peripatos (Martin Lindeskog på Instagram) Produktiviteethttps://www.patreon.com/produktiviteet?fan_landing=true (Stöd oss på Patreon) Maila oss https://www.twitter.com/produktiviteet (Produktiviteet på Twitter) https://www.facebook.com/produktiviteet (Produktivitéet på Facebook) https://www.instagram.com/produktiviteet/ (Produktivitéet på Instagram) https://m.youtube.com/channel/UClKG8Zg2z-tjez-jEtdeX3w (Produktiviteet Podcast - YouTube) https://produktiviteet.se/ (Produktivitéet.se – Produktiva tedrickare) https://produktiviteet.captivate.fm/ (Produktivitéet - Captivate) https://itun.es/se/J2srcb.c (Lämna gärna ett omdöme på iTunes) Produktivitéet är inspelat med http://ringr.com/ego (Ringr) och redigerat i https://itunes.apple.com/se/app/ferrite-recording-studio/id1018780185?mt=8&uo=4&at=10lKZy&ct=produktiviteet (Ferrite Recording Studio) Support this podcast

The Shared Shutter
Xanthe B (Berkeley)

The Shared Shutter

Play Episode Listen Later Mar 1, 2021 42:23


Xanthe is a photographer, video creator, stop motion artist and educator. A wide variety of projects keeps her photography and film making business buzzing with activity. From her beginnings in lifestyle portrait photography for families and women, to guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses. She has worked with many leading UK brands, such as Boden, Cath Kidston, The White Company, Twinings, Penguin Books, Warner Music, Etsy UK to name just a few – creating videos, stop motions and photos to be shared across their social media channels. Find out more about how she work over here…You can find out more about Sarah's Click Photoschool Breakout, Filmmaking For Photographers.  If you are interested in having Sarah mentor you click here for more information.   Also if you want a bit more Dan in your life, check out his long form interview podcast Dan's Interview Show.

Confessions of a Disney Cast Member
18. Twinings Tea & Sunshine Guaranteed

Confessions of a Disney Cast Member

Play Episode Listen Later Dec 17, 2020 27:02


In this episode of “Confessions of a Disney Cast Member” we are joined by Jane who worked at Walt Disney World in merchandise and also performed alongside stars, such as Whoopi Goldberg and Jodi Benson at the Candlelight Processional . Listen to her Disney journey here.  This podcast is not affiliated by The Walt Disney Company. Just cast members who love celebrating other cast members and reminiscing.  Follow Us & Jane on Instagram: @TheDisneyConfessionist @sunshineandjane

Yachting Channel
303: Your Mental Health with Karine Rayson of The Crew Coach: Medical Herbalist PART TWO

Yachting Channel

Play Episode Listen Later Dec 16, 2020 13:07


Pamela Spence Medical Herbalist MNIMHPamela is a medical herbalist, writer and educator and has run a successful clinical practice for over 13 years from her home on Scotland's beautiful west coast. She is the Twinings herbal expert and advises the company on their herbal blends internationally including the hugely popular Twinings Superblends range. She also runs an online community for busy women who do too much and don't know how to stop called Nurtured by Nature. Pamela is regularly spotted in print as a herbal expert, most recently in OK! Magazine, the Financial times, Woman & Home, Pick Me Up magazine and she regularly contributes to Your Healthy Living and Net Doctor. She has written and presented her own BBC online series on traditional herbal medicine and teaches herbal medicine and ethnobotany internationally both informally and on professional herbal training courses. www.pamelaspence.co.ukwww.plantpotential.co.ukFB: www.facebook.com/PamelaSpenceHerbalistIG: www.instagram.com/pamelaspenceherbalistYouTube: bit.ly/3bS1jKlIf you are in need of counselling or coaching, please do head over to thecrewcoach.com

Yachting Channel
302: Your Mental Health with Karine Rayson of The Crew Coach: Medical Herbalist PART THREE

Yachting Channel

Play Episode Listen Later Dec 16, 2020 11:53


Pamela Spence Medical Herbalist MNIMHPamela is a medical herbalist, writer and educator and has run a successful clinical practice for over 13 years from her home on Scotland's beautiful west coast. She is the Twinings herbal expert and advises the company on their herbal blends internationally including the hugely popular Twinings Superblends range. She also runs an online community for busy women who do too much and don't know how to stop called Nurtured by Nature. Pamela is regularly spotted in print as a herbal expert, most recently in OK! Magazine, the Financial times, Woman & Home, Pick Me Up magazine and she regularly contributes to Your Healthy Living and Net Doctor. She has written and presented her own BBC online series on traditional herbal medicine and teaches herbal medicine and ethnobotany internationally both informally and on professional herbal training courses. www.pamelaspence.co.ukwww.plantpotential.co.ukFB: www.facebook.com/PamelaSpenceHerbalistIG: www.instagram.com/pamelaspenceherbalistYouTube: bit.ly/3bS1jKlIf you are in need of counselling or coaching, please do head over to thecrewcoach.com

Yachting Channel
295: Your Mental Health with Karine Rayson of The Crew Coach: Medical Herbalist PART ONE

Yachting Channel

Play Episode Listen Later Dec 9, 2020 11:31


Pamela Spence Medical Herbalist MNIMHPamela is a medical herbalist, writer and educator and has run a successful clinical practice for over 13 years from her home on Scotland's beautiful west coast. She is the Twinings herbal expert and advises the company on their herbal blends internationally including the hugely popular Twinings Superblends range. She also runs an online community for busy women who do too much and don't know how to stop called Nurtured by Nature. Pamela is regularly spotted in print as a herbal expert, most recently in OK! Magazine, the Financial times, Woman & Home, Pick Me Up magazine and she regularly contributes to Your Healthy Living and Net Doctor. She has written and presented her own BBC online series on traditional herbal medicine and teaches herbal medicine and ethnobotany internationally both informally and on professional herbal training courses. www.pamelaspence.co.ukwww.plantpotential.co.ukFB: www.facebook.com/PamelaSpenceHerbalistIG: www.instagram.com/pamelaspenceherbalistYouTube: bit.ly/3bS1jKl

Kaffeen Espresso | supercharged agency new business & marketing
How to approach clients with Anna Corbett of Organix

Kaffeen Espresso | supercharged agency new business & marketing

Play Episode Listen Later Nov 24, 2020 26:16


Currently looking after portfolio at Organix Brands, Anna has worked across household names including Twinings, Ovaltine, Billington's sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales and Rio soft drinks. I met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Famously everyone's favourite client to work within the studio, Anna has a wonderful way of offering feedback that I thought would be invaluable when it comes to an honest chat about how to approach clients. Listen in for 25 minutes of insights into what clients want to hear, when to approach them, how not to introduce your agency, and how Anna looks for her partner agencies these days. So without further ado, over to Anna.

Playing Devil's Avocado
S2. Ep 44. The one about Anthony Hopkins' candle and that's not a euphemism

Playing Devil's Avocado

Play Episode Listen Later Oct 28, 2020 32:49


This week Claire and Lisa find out that Anthony Hopkins has a range of candles and they are perplexed and intrigued. They also discuss having medical tests, and how it makes you helpless, why you should never look at your email junk folder, why LinkedIn is just a place to #humblebrag and why Claire has been spending some up close and personal time with her cat. In addition, they chat about Borat, and ponder if his new movie is any less confronting than the last one, there's Snack Attack, a big congratulations to Melbourne for lasting through lockdown and Lisa's found the World's Best Gin AND bought the entire KOH cleaning system. Oh, and there are tears because Twinings have discontinued Claire's favourite tea. Life can indeed be cruel. We're having a break for a couple of weeks so this ep is the final one for a bit.... enjoy! See omnystudio.com/listener for privacy information.

Marketing Study Lab Helping You Pass Marketing Qualifications
Marketing and History - Live Episode 4

Marketing Study Lab Helping You Pass Marketing Qualifications

Play Episode Listen Later Oct 22, 2020 54:25


Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Em Wilson (https://www.linkedin.com/in/emwilson36274/) Topic: Marketing and History Discussion Points • Tractor magazines • Toothpaste changing a nations habits • Is breakfast the most important meal of the day? • Is smoking healthy? • Sample cards • Historical brands and logos Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6715289765270315009/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion) Peter Sumpton  Hello and welcome. My name is Peter Sumpton, marketing consultant and Lego master of marketing and you're listening to the marketing study lab podcast live. Well, this bit isn't live, but the rest of it is. You'll hear a bit about that later. I mean, now, let's crack on. These episodes are taken from my live show marketing, where we look at the relationship between marketing and a specific topic. Subject or specialism. Sometimes there'll be guests, other times, it will just be me. So let's get cracking. Right, apparently we are live. Fantastic. Great thing. First first time and Wilson Welcome to LinkedIn live. It's wonderful in here, isn't it? Absolutely marvellous. So glad you'd say you do this. I'm really looking forward to it. Because I know you've put a lot of time and effort into the research into this and every time you post something, in terms of the history of marketing and all that kind of stuff. It's really engaging, really exciting. And I just can't wait to see what you've got for us today. But I'm going to chip in with a few things as well if you don't mind. But before we do that, first of all, introduce yourself to the lovely audience who are you?   Em Wilson  Well we take screenshots Everyone knows that we're live wire on my station.   Peter Sumpton  I was looking at the camera there. It's not gonna look good.   Em Wilson  I don't look great either to be better excited.   Yeah, introduce yourself. So I'm m Wilson. I run an international marketing agency called Mari Mari located at UK and and yeah, bit of a bit of a weird and wonderful squiggly career into marketing. So and started in the commercial team at BP and trading so as a buyer, and then went into strategy for Europe for Castro then I did some global social media for BP, their tech startup through a successful investment round. And then I did six months with a as a marketing director and business development manager and then yeah, walked out and started Omari   Peter Sumpton  as you do, where does the name of Mari come from?   Em Wilson  And so, in honesty, it's a bit of a smush of my my name and my husband's name. So we save you money. And and yeah, we were just always always married. So that was because we were proper from day one. So   Peter Sumpton  great, great little story that absolutely fantastic. And how is life in general? And   Em Wilson  yeah, really good actually. I mean, I think I'm, you know, I'm in a bit of a COVID bubble because I don't really I don't really know anyone that's been affected touch word. And and and in honesty, although we've had you know, some struggles I think everyone's had some struggles during COVID. And you know, lots of our clients have have you know, we've had to stop projects and do payment plans and things like that, but overall, I think Yeah, not it's not the bit I've missed most is actually my Latin dance classes, which is out of everything you know, it's not a lot to complain about, is it?   Peter Sumpton  Anyone who's ever gonna come in here and say I'm missing my dance class?   Em Wilson  That's that's all like that thing really and hug people as well. person and I'm really struggling with not being able to sort of cut off people because you know that you might think they made it into the best man speech at my wedding was like the you know, the legendary avocados. Yeah.   Peter Sumpton  Yeah. Oh, thank you. Thank you so much for asking. Yeah, all good. Bit of a cold which is a bit of a downer. But apart from that all is all is good with life To be fair, busy, busy, busy, which is always fun and always exciting. But yeah, things are things are going pretty damn good. Again, similar to you can't complain touchwood, my own little bubble, that kind of stuff. But have been infiltrated by a call. But apart from that, all is really good. Right? Okay, we should really talk about some serious stuff shouldn't we'll give people watching at least something to keep rather than our life stories. So what I wanted to talk to you today about so the way I'm doing these lives is that it's kind of like a marketing and series. So this this is classed as marketing and history, but it doesn't really do it justice. So I think the great thing and anyone that doesn't follow, please follow and go back through some of the videos and some of the posts about some historic elements in marketing and how it's been used through history and time and stuff like that. It's amazing. And plus, take a look at the videos where she just picks something random that a client has asked glean a lot of information from them. It's pretty much how I do all my strategies to be fair. Watch your videos, and then pick You know, the bowl and go? Yeah, that's about right. Let's do anyone that's watching. I don't do that. Okay, but so what I want to do is dive into kind of the history of marketing or certain elements of the history or certain things you've found that's really interesting, fascinating that we might even learn from. So first and foremost, take it away, what, what would you say is like, let's start on a high the most exciting thing or the most interesting thing that you that you've seen recently in terms of marketing and history.   Em Wilson  And so I'm, I'm a really big fan of the custom magazine, so that I've got a I've got a lot of time for that. And basically, it's different companies creating magazines for their particular target audience. Because it's really interesting. There is a brilliant book by Joe bootsy, that talks about how do you make marketing a profit centre? And one of the ways you do that is through a magazine that you get people to pay for. And so that got me like, hooked, like, when did it start from, you know, obviously, we had the Gutenberg press in 1450, or whatever it was so and then everyone always talks about the Pharaoh, which started in I think it was 1895, which was a tractor magazine. And so I've learned about tractors. But actually, the first, the first magazine I can find was in 1730. And there was a race between Ben Franklin and this other guy to who could get the first published magazine in America, which I found really fascinating. So he started that off, that was quite nice. And then, with the magazines that what I found quite interesting about that was just how, like, if you think about the 1730s, like, the only way that people could really mark it was like word of mouth. It was, and, you know, posters on the side of building, which actually got, it got so bad, because people are doing it so often, that actually got banned in London and France.   And France.   Peter Sumpton  Yeah, no one else had posted.   Em Wilson  But that I found really interesting. And then, and you know, the adverts from like the 1800s, as well. And so there was I found out about this whole thing about the baking powder was, and which is really exciting. Yeah, so baking powder in like the, you know, late 17 1700s, early 1800s was this, like the adverts and nuts? Like they're just so because what you don't realise is that no, baking powder was like, female liberation at the time, like a woman's worth is defined by the quality of her bread. So like baking powder was incredible. And it's so it was so competitive. And like, you look at all the adverts, and they're just, they're just insane. They're just really fun. And in terms of the different things that they did, and I think, you know, it's kind of, then you move on, and you kind of have, and obviously the posters and everything, all the adverts from that magazine went out into the posters, and then the posters got banned. So then we had the billboard, and billboards came out in like 1860s. And I think that the first one was rented in 1867. And what I find amazing about these things is that, you know, like, if you think, however many years later, so 2010 Mini, like the car company, look pretty glued and actual mini to the top of the Billboard, as sort of, you know, shout out marketing think outside the box. And I just, you know, you see all these things that happened in sort of, yeah, the 1718 1900s and how that kind of came through, like telemarketing. So I'm under the like telemarketing. Everyone thinks that's like 1970s 1980s Wolf of Wall Street. started in the early 1900s by a bunch of housewives who wanted to sell more cookies. Yeah. So not even joking. And he then had, and they basically sold the original lead list of, you know, local directories, and these ladies would just ring each other up and say, you know, my recipe is better than yours. Do you want to buy my piece?   Peter Sumpton  I just I find it fascinating how? Here we overcomplicate marketing, like we just do massively. And I always find it interesting to go back to its roots and original, where it all came from, and all that kind of stuff. And from from what I know, and what I found, is that there's no no one can give you a definitive, this is where marketing started. This is how this grew. Yeah, there's like tally marks in our posters and stuff like that. But it's usually someone's doing it in one country, or someone's doing it over here at the same time, roughly the same time, or whatever it is, and they derive something slightly different. And I just think typifies what marketing is all about, you know, trying new things, testing new things trying to stand out, but to a particular audience, and I think it's really interesting that if you read the history and go try to go back as far as you can, there isn't a Well, this person said this, and that led to, there are certain elements, but there's almost it's almost hearsay if you like.   Em Wilson  Yeah. And that I think that's the bit I find I find fascinating about it. And the bit I really enjoy about like, the history of marketing particularly is just its effect on society. Like, I don't think you know, so like, and I always go back to the toothpaste analogy, so, and advertising actually save the teeth of a nation.   And so   my favourite, one of my favourites,   that and you know, so back in the early 1900s, again, and only like 7% of Americans brush their teeth every day, which just seems insane. Yeah. And then this guy, called, I think his name's Claude Hopkins or something. But he, he basically got asked to advertise some toothpaste. But obviously, nobody really got it, they didn't really understand why they needed it. So he went and wrote read a load of dentistry books, which was really boring. And he found out about plaque and how it leaves like the film on your teeth. And he is actually one of the earliest examples of the cue and reward and advertising and marketing that we can find or I found today. And so the cue is if you feel the film on your teeth, then the reward is brushwood, Pepcid and get like the tingling feeling. Okay. Yeah.   And yeah, and so by the end, so it was all sort of do the tongue test, I think was his tagline. And, and he is like, within a decade, 65% of Americans were then brushing their teeth every day. And he also you had like the beginnings of influencer marketing, because Clark Gable was known for his Pepsi dense smile, Shirley Temple, you know, all of these people are so yeah, it's just I think that's, it's sort of the Mad Men era that I really enjoy.   Peter Sumpton  Yeah. And we, we need, and things are slightly changed from when I was, was being educated in marketing, if you want to call it that. But it's, I'd say, a lot of people get into the industry, because of that madman era, which is, I think it's slightly changed now. But and it's more, I suppose I have a Zuckerberg error if you like. And that's why people get into it, whether they fall into it by accident, or they want to, but I was hugely influenced by the fact that the psychology behind marketing and how it can have a massive influence on Well, actually a nation, like you just said, to the point of view that it changes culture. And I feel like did it change culture, people like cleaning the teeth.   That's, that's my,   Em Wilson  that was the bit in their social dilemma. I don't know if you've seen it on Netflix yet. But that's, I mean, that just makes you want to throw your phone out the window, and start talking about all the data that people get from, from your social media channels and stuff. But I thought was really interesting about that was it wasn't that the consumer was the was the main thing, like getting more customers wasn't actually the main thing. It was behavioural change. Or it was all kind of focused on and I thought that was Yeah, just really interesting. But I look to the the old, the old marketing, so mad men is usually associated with the 1950s, isn't it? I was talking about sort of the Victorian Mad Men, I sort of see them,   Peter Sumpton  okay.   Em Wilson  But, and also, like, think about Michelin, so like, and the tires, they started their publication in 1904. And because they wanted people to go explore, so they wear the tie that more often so that they, you know, so much higher. And now it's like the industry standard or gold standard for restaurants and things.   of 100 years.   Peter Sumpton  And that's it makes it makes me laugh. Like today when you hear people come up with some crazy ideas or crazy concepts within within marketing or everyone thinks that that's what we do. We draw stuff we call stuff in we come up with stupid ideas. Okay, we kind of do, but there's a lot of there's a lot of theory and methodology behind it. Imagine going into a boardroom. And, like, just on the face of it saying, right, we're at a company, what do you want to do? I know what we're gonna do. We're gonna give restaurants rewards. What how, how does that work? I but the theory behind it is absolutely bang, when you tell people that story, but that's how the stars came about and all that kind of stuff. It's like, Oh, yeah. And that's what really fascinates me about like, the history of marketing is the fact that you look at various things. And most people like the toothpaste, for example, they probably thought he was crazy. Like he never got to get people to clean the teeth. But doing his research, and bringing it forward to what people gather data for is behavioural change. That's pretty much what he did. He went back and read books and said, right, okay, this is a thing that I feel can influence people to change the way they think about their teeth.   Em Wilson  But what I love about that one particularly is like the dentist history books he read, he said in his autobiography that they were like, so dry because it was just all about what newsone plaque and like, just sounds and making it, you know, by calling it the film, like anybody can understand that anybody knows when you wrap your your tongue across your teeth, exactly how that feels, you know, if you've had a glass of red wine or something, you can feel it. It was that it was making, I think sometimes it marketing is just about making the complex, simple. And certainly like that the you know, that's the the challenge that keeps me in interested in in what I do is a lot of my work is actually how do you take this really sort of techie complicated thing and make it ama friendly, I call it   sort of anybody could understand   And I think that's, that's the important bit of a bit of marketing. And I think also, like, the other thing that we learn from the history is to play to your strengths. So, you know, think about, you know, post World War, you had the the VW, the Volkswagen, and you sell, you know, a German car, that's pretty rubbish in comparison with its western counterparts. And, and you know, and it's got horrible name on it. And what you do is you call it a VW, and all of the copy around those adverts were about the fact Yes, it was very small. And no, it wasn't going to go very fast. But it was reliable, and it wasn't going to need a lot of upkeep. So for people in post war, you know, post war Britain, post war America, it was actually as long as you call it VW Volkswagen actually not, it was a lot easier to get that that message across and actually became, it became a bit of a personality symbol a bit like the Mini is now. You know, for people, it's a bit quirky. And you know, many really, I think they actually took the lessons from VW from the 50s. And sort of brought that sort of into its own in the sort of the 2010. And because they were they were, you know, really playing on the on the mini sort of quirky personality. Yeah, yeah, that's really, I really enjoy it.   Peter Sumpton  Yeah, I mean, I, again, I mean, there's so many lessons we learn through looking at history and what's gone before us and all that kind of stuff. And we should always be looking forward. Don't get me wrong. But looking back to that. And and, again, the simplicity of marketing is, you know, you've got something that solves a problem. How do you get it into the hands of the people that have that problem? That's it, you know, that's all we're here to do? Through various methods or whatever. And pretty much, that's what VW did. They're like, Okay, we've got this car. So I'm going to suit everyone. It just isn't it fundamentally isn't. And we don't say Volkswagen, because that is far too German. So how do we get into this UK in this US market, right? We're going to need a name change, fine tick. But it's too small for most. So we're not targeting big families. We're not targeting people that want to do long journeys. Let's just be really focused and targeted on the people that that may want this. And let's make our comms about them. And how this car isn't made for everyone. And straight away, you're, you're in a select club isn't made for everyone.   Em Wilson  Yeah, you have to opt in. Yeah. And what I, what I love about those adverts as well is they really understood the power of whitespace. So like, if you look at their adverts, it's literally like a full page. And it's this tiny little car in the top right hand corner. And then there's a little bit of text at the bottom, I mean, talk about minimalism. It was you know, it was cutting edge really, in terms of like in terms of the messaging in terms of the coffee, I bowed down to those guys, they were they you know, absolutely incredible with what they did. But also, you know, sometimes you can solve a problem too easily. So, you know, tell me what you just said on its head a little bit.   Peter Sumpton  Yeah, no, go for it.   Em Wilson  Think another foodie one. But if you think Betty Crocker, so when she started, because obviously, you know, after, after the telephone, we had the radio, and then you obviously went to TV. And And what was interesting about that was that when she started with her cooking mixes in the early 50s, and you know, all the all women had to do was add water. And I thought, well, this is you know, they thought this is going to fly off the shelves, it's going to be amazing. And you know, it's going to make life so much easier for women and they can just, you know, sit back have a have couple of gems or however they want to do. And actually it was too easy. And, and their their sales didn't didn't do anything at all. So they had to actually add an egg that became the thing was add an egg. And then because then it was something about adding two ingredients that made women feel like they'd been important, because what they were suffering from was a form of guilt. Like it's too easy. I'm getting great feedback on my amazing cake that I didn't make this better. But by adding an egg, I don't know why there's some psychology in there. So that made it that made it they felt more invested and therefore it flew off the shelf after that,   Peter Sumpton  even that that's understanding your audience, isn't it going back to what we say and it's just understanding the market that you're serving and learning from your mistakes. I suppose You've taken it too far. But you're   Em Wilson  taking on feedback because they could have just carried on flogging it with the Add water. They could have just you know, you could have just seen more and more adverts coming out about that, but it was actually going to the customer base and going, why don't you like this? And, you know, actually making the making the effort and the point to not assume that they knew the answer. I think that's the really key point to take away from that example actually is, and like in today's society, I think because we're just so data driven, you know, you've got robots pretending to be humans and humans pretending to be robots. And we get so stressed about the data, we actually just forget to talk to one another. And that's, you know, such a such an incredible and you know, the feedback you can get from your clients and prospective clients. You know, every conversation you can learn something quite interesting.   Peter Sumpton  Yeah.   Absolutely. So just just a quick hello to James, he was on last last Friday, and we had a good Well, I'm gonna have to say we had good crack because he's Irish nickel me If I don't take a crack, at least once on the show. That was the contract that to sign. So he asked the question, and I've got no idea. The answer this, but this will be interesting. So what in history was the first most recognisable brand?   That's a bit of a big one, isn't it?   So, I mean, that's a Wikipedia question. And to be perfectly honest, I'd be amazed if there wasn't, if there wasn't actual answer to that. And from by that, what I mean, is that this probably recognisable brands going back way, way way. I mean, it's probably going to be something like Coca Cola or something. My first   Em Wilson  thought, but then when they first started, they only sold like, they didn't sell many bottles at all.   Peter Sumpton  Yeah, yeah, I know. I know. So I'm just trying to think of like, I think Coca Cola took the brand and made a thing, like in terms of what brand can do, because that is bigger than the actual rubbish that we sell, isn't it? Sorry.   It's not all   Em Wilson  green. And then now he's now he's red, because that was Coca Cola, wasn't it? That's always the I don't know if that's actually true. That might be myth and legend rather than actual true fact.   Peter Sumpton  Nothing is true.   It Well, they seem to claim it's true, but you just follow it up with that. So I don't know whether he's on Wikipedia or not. But yeah, yeah, we thought it was Coca Cola as well. But I think that massively depends on the country as well, because there was probably recognisable brands in the, in the in the UK, that weren't necessarily in us or whatever. But having said that, well, we've got some great participation now. So we'll just should just keep clicking char. So he comes up with this one, which is probably right   Em Wilson  about it. It was probably alcohol, it was probably a vise Yeah, absolutely. Like, you know, something that's not good for you. Because   Peter Sumpton  I'm thinking cigarettes, maybe?   Em Wilson  Well, they were they when they first came out. They were not that's what   Peter Sumpton  I mean. But it's still a race, which I was going to come on to in a minute, we'll come back to smoking. It's not actual smoking. But ama says that it could be Ford. Yeah. Which quite interesting. Although she has it's   too late. Probably. I'm not quite sure about   if she means for not her answer.   For I think for took the from my point of view Anyway, I'm not sure what you think about Sam but I think from for took the fact that brands probably know consumers better than they know themselves. And well, they're   Em Wilson  thinking about it. And you probably see if you think like in terms of brand, something like tea. I've just had a look at em on. I'm just on the time. Time website at the moment. And what closure? Absolutely. Yeah, like Google is your friend. And so stellar artwork was apparently that their logo was first used in 1366. So their oldest brand that times found anyway. And but what they said was actually yeah, Twinings tea that was 1887 if you think about sort of the trade routes and stuff, yeah, that kind of makes sense to me. So   no, like if someone asks a question, I don't know the answer, right.   Peter Sumpton  Chrissy says, loughs gone, Sarah, that's got that's got to be down. That's somewhere that has got to be. I think it's not going back as far as stellar or Twinings, but that's got to be somewhere. Definitely, so Okay, thanks, James. for that question. We've kind of ruined the whole show that but you know, we'll let you off. No, no, no, I have any further questions. Like please please dive in. Because some of those were, if anyone does actually know if anyone's got anything different From stellar or Twinings, that'd be interesting to know. I mean, fact we only deal with fun. Absolutely. So just going back to smoking gun, I'm not, I'm gonna never have never will. But I find it really interesting. And I'm gonna bring this to the modern day. But I find it really interesting that smoking was always seen as a positive thing to do, and a health thing. And the fact that menthol cigarettes were, so you could have fresh breath and stuff like that. And I find it really interesting that some things we take today. And I get your take on the smoking thing in a minute, but some things we take today. So things that were fundamentally made up like, I think I mentioned this in a previous show, but breakfast most important meal of the day. Well, I wonder where that came from? Would it be research that was conducted and sponsored by cereal manufacturer is   Em Wilson  by any chance? Yeah,   Peter Sumpton  absolutely. So no wonder it's the most important deal meal of the day. But it's the fact that going back to smoking, that the trust and belief that we have in what people tell us. And that's why brands are so important. And that's why brands have a place in society, but they can have a huge impact on how we feel about certain things. So what's your take on the whole smoking thing, then? going way back?   Em Wilson  Well, in terms of   Peter Sumpton  in terms of in terms of, of the how they used it as a positive?   Em Wilson  Yeah, I mean, they they use the oldest trick in the book, didn't they? They just, they just used it as sex. It was, you know, only cool people it was, you know, there wasn't any sort of, you know, boring person in the outfits, it was all to do with them. You know, it was it was a lifestyle choice. It was you, you you bought into that into that look into that into that vote if you like, you know, same way I buy an Apple Computer, because it says something about me, I think, you know, when you explain to me It said something about you and, and brand loyalty that mean, having been a buyer. And I actually did quite a lot on the sort of analysis of tobacco, and the brand loyalty is insane. Yeah, yes. So, you know, and tobacco is, you know, one of the biggest categories in you know, one of the, one of the certainly most profitable, and because, you know, it's addictive, isn't it? So? But yeah, we had to keep certain ranges and you'd like but we sell four of these a year. But you'd like your but Mike in that particular? No, Petra, he can't get his brand. He will start you know, shopping in Shell. Yeah. So yeah, I think the brand loyalty was it was was mad. And I think they have, they have done quite a lot in terms of, I think the the going dark was a, you know, quite stressful and but really good idea. And I'm not entirely sure how, how you be interesting, I haven't done the research on it and the need to on the, you know, having the adverts on the front of the packets, something if you if you're going to smoke, you're going to smoke to be interesting to see, I think what was I always had this idea of, you know, rather than having any advertising on it, almost have it like brown paper, and then in the cigarette packet have like a crayon, so you can draw on it. And but obviously, that's got charged presentation, suppose possibly not, but yeah, the I think it What amazes me is how long it took actually, for smoking, you know, the dangers of smoking and, and the realities of sort of, you know, the consequences of it, to actually filter into, into consciousness. And into, you know, because people would just for so long and accepted it, you know, in the war, so just smoke to keep going, you know, it was it was, it was something that they needed. And in a way, you know, great stress. It was a stress relief. But that's how it was noted, I think and say, yeah, just just the fact that it became so pervasive in such a, you know, reasonably short amount of time, actually, if you think World War 119 40. And today or to, you know, the sort of when it started becoming, you know,   bad idea.   Peter Sumpton  Yeah, I think right. And I think train trends change, and what we learn about certain things has, has a huge, huge impact on what we know, like and trust in our particular brands. Interesting. I was told this, so this this is going off on somebody told me rather than fact, but I think it's fact. So when when Steve Jobs, wanted to push and promote Apple computers, he didn't just go he didn't go down the address. He didn't just do that. He didn't just think right, okay, I need to be everywhere all the time. He gave them away to very influential people at the time. And it's just like, I don't know whether that was quite unique in what you did at the time. But knowing and understanding that culture and knowing and understanding that if you gives it to influential people that is far more influential than putting something in print in a certain magazine. I mean, that's huge.   Em Wilson  Think about 1984. I mean, that was a moment in time that Superbowl advert and that cost him, you know, I think nearly a million to create, but that wasn't that wasn't an advert. That was it. That was a Mini Movie. Yeah, that was that wasn't you know, even now, when I watched that I get sort of, you know, skin freckles, it's just it was so he was so ahead of his time in terms of understanding that that's what people wanted. I mean, now you get it all the time, you know, Lego movies, you know, that was just a full feature.   ventilated, really, really well for that,   um, you know, and again, that's a marketing department becoming, you know, almost profitable in saying, right.   Peter Sumpton  Yeah, absolutely. And   Em Wilson  as opposed to selling Lego. Yeah.   Peter Sumpton  Because that's what marketing needs to be seen as it does. It's not a it's not a cost to a business. It should be either a value or profit creator. And there's so many ways and it's interesting that the most the most innovative innovative one I've seen over the past like few days is the the Burger King and Stevenage linkup. I don't know if you've seen that. Well, that So what they did was, and I don't know hundred percent but basically, Burger King sponsored Stevenage. So when Stevenage were on a computer game in football, a football computer game sorry. All their players at Burger King on the top. So what Burger King did was say they did a whole campaign around play Stevenage and see how far you can get them saying the best players for Stevenage, you can buy the best players to see and everywhere you when it had Burger King on the top. So it was just unreal, just   Em Wilson  brilliant. I loved what they did in Germany when COVID started because they had the big six foot some bow around   it make it to the UK, I definitely would have bought one.   And one thing I liked about their communities, they they were always so and they've done some very interesting LGBT pieces recently. And so there's a piece between Burger King and Ronald McDonald, which I thought was very clever, and quite strong, quite powerful stuff. And but the other thing I liked about Burger King was they do you remember in I don't know. 20? Was it 2009 2010? They did the Delete 10 Facebook friends and get a free Whopper.   Peter Sumpton  All right, no, no.   Em Wilson  So and they say Facebook closed down eventually, because they they actually gave away 200,000   burgers.   But I think what they really clicked into was actually you know, how social media has fundamentally changed our understanding of friendships. In life, you know, if you I do an awful lot of work and speaking on social capital, and the power of social capital, and how that you know, the intrinsic value that you get from your relationships, and how that relates to the psychology of marketing, all that sort of stuff. But what's really interesting that is, you know, if you look at the data, people only really have 150 relationships, you know, those that you know, if you think about your, your wedding list, that's kind of your close circle, whereas on Facebook you can have you know, thousands LinkedIn same again, and and what they really kicked into and and also like, Who are you going to call for your free burger? Do you tell them? You know, you will my boss, but what for sacrifice? I think it was great. It was such a good, but I just thought that they was very bold, you know, to go, you know, even in 2009 2010 because, you know, Facebook wasn't, wasn't what it is now. And I just Yeah, I thought that was very clever. And the way that they'd sort of kicked into that cycle because it was very simple call to action. Anybody could do it. All you had to do was prove you deleted 10 friends and you get a free Whopper and hit me you know, who knows? Maybe on a behavioural level it made people think like, actually, you know, yeah, you're worth eating for a burger.   Peter Sumpton  I think I'd put my hand up and go, yeah, that's fine. I know. We're still mates. Just delete me. Like if you want that Whopper that we're just, I'm comfortable with that level of friendship. In fact, if you're going to tell someone, you're going to delete them for the burger, and they're happy with it, then you've got that level of relationship that's worth keeping offline really. To be fair. One thing first of all, Emma's not crafty. She's from Steven is just you know what the hell's going on. So I'll send you the link camera afterwards to see what's going on. But it's putting Stevenage on the map that most seller in Stevenage top for grey say you're winning on every level. But what's what's interesting to me is the fact that you said like what Burger King do is out there and it isn't and it you see a lot of innovative things that they do in terms of how they promote themselves and how they get in front of mass market. And but yet McDonald's is the market leader and they can't Get close to McDonald's. So like what's with that? Surely, in our marketing brain, it says that we have the most innovative, the most clever, the most backlog showed the best piece of comms, which is based on research, and it's a bit risky. And it's out there because no one's doing what we do. yet. We can't close this market leader.   Em Wilson  But I don't I think they they differentiate like, you know, they're very different. And, you know, you It's a bit like, you know, cat or dog, isn't it McDonald's or Burger King? You're either one or the other. And, you know, for me if I could have a Burger King burger with a McDonald's fries, and a KFC gravy like that? To be honest, because I'm from Birmingham, so chips and gravy is a standard. Hey, look,   Peter Sumpton  I'm more northern than you are. So don't come with your chips and gravy here. Like literally, we live on chips and gravy. It's like the sea is the river mercy? Yes. And   Em Wilson  it's really rubbish   that I found if anyone finds on that, because   my waistline doesn't, it'd be quite nice every now   and then. And but yeah, so I think I think, but they're also doing a lot of, you know, again, and they're sort of building those partnerships, aren't they? I mean, again, I don't know much about banking and McDonald's, where they're going with a marketing strategy, I have to have a look at that. But like, you are seeing more, so they did that whole thing where I can't one of them did a thing. Like, if you buy a burger, we'll give a load of money to charity.   Peter Sumpton  Yeah, I think that's Burger King again.   Em Wilson  And then McDonald's will like go to Burger King, want them to give all the money. So that was quite nice, you know, friendly, sort of competitive collaboration in a way. And but I think I think, you know, they are they are very different. They stand for very different things. I think the products are quite, you know, although they're still burgers, whatever, they are different. And so I think, yeah, it's again, it's sort of standing in that sort of in, you know, being what you are, and being okay with it and not trying to be a me to type thing I like I've got, you know, I think a lot of brands are now moving into this sort of social responsibility space. And you said about how brands have no, they've got an awful lot of power and influence and liking at the moment is seeing more and more brands actually moving into that, and sort of space quite confidently. And so, you know, we talked about Superbowl earlier. So Pepsi was one that I was thinking about at the time, because they sponsored Superbowl, like 23 years. And then one year they did it and of course more fast by the fact they didn't. They did they got more press for it. And But what was interesting was actually decided that year to spend that money on that. It was like a grant effectively, the projects, you know, if you had some good project, you could you could go to them and ask for money. Problem was it then died to death about 10 months later, because of that it was covered in fraud allegation? So actually did the more harm because at the end of it, but that's because it wasn't done properly. Yeah, you know, and all due diligence, should we say? Yeah, but, but yeah, I thought, you know, it was quite a bold move to put that money behind a behind the statement. And but you see a lot of companies now now doing that, and what we've seen this year, I think, more than than than other years, potentially, or certainly, perhaps I've just become more aware of it more in my, you know, like when you're buying a car and then all you see is car adverts. Maybe that's why. And, you know, there's a lot of companies brands are now putting their foot down and saying, you know, this is what we this is what we stand for, this is what we and this is what we're doing, to sort of actually show that it's more than worse.   Peter Sumpton  And that that for me is is the the pivot point. For me. It's the, this is what we're doing to show that that's our that's what we believe because and this, you know, you might have different feelings on this. But when you see logos change to have rainbows in the background, or you see them change to support something fantastic. I'm not saying any of that isn't fantastic. What I'm saying is that this month, absolutely, yeah, but what happens when you move that rainbow? Is that not important anymore, or not important enough to be in your logo, it just opens a whole connotation that you don't you don't need and you can support things without being all ballsy about it. People will get to know about it. And the people that you want to know about it will because they're the same type of people and the people that you want to draw in   Em Wilson  Yeah, no, totally. I I think for me, you know a lot of people get caught out on this in terms of you know, a logo change so well it's not you know, that's not that's not action. I think going back you know what I'm finding is we're now in the digital you know, we're absolutely in the digital age and we you know, our marketing and since you know early noughties or whatever, and really is when it when it took off, but I think what we're seeing Now it's because everything is digitised. We're losing trust. And so it is that that, you know, everyone's talking about value and integrity and authenticity, we can use all the buzzwords, but fundamentally, you know, the results speak for themselves. So I'd much rather, you know, be working with a company that has, you know, proven their culture and can prove in their case study, and all of that sort of stuff, that they're actually doing tangible things, rather than just, you know, sprinkling some gifts on a logo once in a blue moon, Transcribed by https://otter.ai Main Intro Music Featured on this Podcast: Intro 1N15 Setuniman http://www.setuniman.com/ Creative Commons License

TeaBD
Coen Brothers

TeaBD

Play Episode Listen Later Jul 30, 2020 74:15


Matt & Emily are talking the Coen brothers this week. Matt shares his love of their movies and the Coen brothers’ style of filmmaking. Emily knows next to nothing about this topic so listen to this episode to learn along with her. Emily drinks Macungie Mountain Herb Farm’s Dream Catcher Tea while Matt drinks Twinings’ … Continue reading Coen Brothers →

Travel by Proxy
S2:E54 – #154 The Slanted Door, San Francisco, CA

Travel by Proxy

Play Episode Listen Later Feb 11, 2020 30:04


Episode #154 The Slanted Door, San Francisco, CAIn today's episode we talk about The Slanted Door in San Francisco, CAWe'll taste some teaFinally, we discuss the history of The Slanted DoorAaron was so excited to sit down and remember his experience at The Slanted Door, as it has really stuck with him over the years. If you're looking to splurge while in San Francisco, we highly recommend indulging your palate at The Slanted Door. The Prix Fixe options for lunch are very reasonably priced, and will give you a great variety of what they have to offer.The Slanted door is located in the Ferry Building, which is home to a wide variety of shops and purveyors of fine foods. We highly recommend that you check it out.We do have a correction about the James Beard Awards: There are more categories than we were aware of at time of recording, so while each category only has one winner per year, there is more than one award to be issued each year. Just wanted to clarify and correct our mistake there!Looks like Twinings tea is pronounced with a long I at the beginning, so Andrea was right. And we have found this video of a blooming tea brewing, and it's pretty awesome.For those of you who want the full video experience of the Laffing Sal, please click this link.Musical Credits: Good Day by Alex (c) copyright 2012 Licensed under a Creative Commons Attribution (3.0) license. Ft: DonnieOzone Now We're Talkin' by Jeris (c) copyright 2015 Licensed under a Creative Commons Attribution (3.0) license. Ft: lrockhq

Modern Woman's World
Fitness, Nutrition, Mindset with Laura Morel – Part 2

Modern Woman's World

Play Episode Listen Later Jan 21, 2020 28:41


For many of us, January means setting resolutions for the new year, and more often than not, health is front and centre. In a special two-part series, wellness coach Laura Morel joins the girls to discuss fitness, nutrition and mindset.  In part two, Laura gets into the nitty gritty of nutrition and eating well, from healthy family dinners that kids will love to meal prepping to homemade snacks. Diet is a four-letter word in this episode, it’s all about fueling your body and feeling satisfied. Follow Laura on Instagram at Laura Morel Wellness. Recommendations:  Twinings sleep tea Keep it Cleaner  Meal Prep Society on Instagram  The Beauty Chef collagen inner beauty boost  Follow Modern Woman’s World on Instagram, plus keep up to date with Sam, Kristine, Jen and Sarah.  Got a story to share or an episode request? Email modernwomansworld@gmail.com.

Innovation Forum Podcast
Webinar – Can audits work to tackle human rights violations?

Innovation Forum Podcast

Play Episode Listen Later Dec 10, 2019 61:26


In this webinar panellists from QIMA, Aldo, Twinings and BAT discuss how companies and suppliers can improve auditing practices. They assess how to leverage AI and data analytics to uncover potential human rights violations and debate the extent to which audits can assist and/or complement these processes. Panellists: Terri Olano, senior business development manager, QIMA Vera Galarza, senior director, ethics and compliance, Aldo Gabriella Wass, social impact manager – human rights specialist, Twinings Verity Lawson, senior international sustainability manager, British American Tobacco Introduced and hosted by Ian Welsh, Innovation Forum This webinar was sponsored by QIMA.  

NerdCast
NerdCast EP 1

NerdCast

Play Episode Listen Later Nov 15, 2019 22:04 Transcription Available


This podcast is basically a load of school stories and opinions on random things!Our (fake) sponsor is Twinings, make sure to try their tea - it is GREAT!!!Hope the few of you who will listen will enjoy it!

Speaking Business podcast
Ben Afia - What's your language revealing about you?

Speaking Business podcast

Play Episode Listen Later Oct 22, 2019 21:35


This week we are talking about language, but first let me give you a little bit of context. Most organisations don't connect with their customers and staff half as well as they could and as a result, they're losing customers and employees at a shocking rate.    My guest is the Language Strategist, he's helped companies like Vodafone, Allianz and Google to be more human and make that connection.  He's going to reveal how language is the key that'll unlock the door to a more authentic brand and happier customers.   My guest is Ben Afia. Bio Ben Afia is a consultant, writer and speaker, specialising in brand strategy and language. His claim to fame is helping Ronseal work out what to say on the tin. He’s helped companies manage their brand and tone of voice longer than most, starting in 2001 at Boots, when managing language was only just becoming a thing. He created a new tone and went on to help people across the business to get better results from agencies and freelancers. In 2005, with a first baby on the way and a week from exchanging contracts on a new house, Boots made Ben redundant. Which seemed like the perfect moment to set up Afia. Afia is turning the world of “corporate speak” on its head by helping companies to be more human. He is always looking for the easiest way to get something done. It’s the same thinking he’s brought to successfully changing the culture of companies like Aviva, E.ON, Legal & General and Boots. ‘If we make this easy for anyone to grasp, they’re far more likely to adopt it.’ Hence the straightforward, memorable tone of voice structure. Afia’s tone of voice structure uses a language format the same as people do when they’re talking to each other face to face. Of course the tone will vary depending on who you’re talking to and what you want to say, but Afia has found it helps organisations to build stronger relationships with their customers and for the people who work there to get on better with each other. Through his work at Afia he has helped companies like Allianz Insurance win more customers, BP to develop their employer brand and Google to help people understand digital marketing better. In the travel sector he’s helped BCD get in touch with what their customers need, and companies like Haven Holidays create a wonderful customer experience that starts the minute they open a brochure.  He’s also helped Twinings to harmonise their packaging around the world, Vodafone build better relationships with their customers, and AirBP to get in touch with their heartbeat. That work was so effective they were still using Ben Afia’s words 5 years later. Recorded: 8th October 2019 Links: More about Ben Afia More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook To book any of the speakers featured on the Speaking Business podcast, click here Listen here: Libsyn  Itunes  Soundcloud Stitcher Spotify

The Comedian's Tea Party with Si Deaves

Welcome back, or just welcome if you're new. How are you? Well? Good. I'm really good, but a bit tired, thanks for asking. Welcome to this new episode with Ash Frith, it was a genuine blast recording this, so I hope you enjoy it, too. Thanks to both Teapigs and Twinings for the tea this week, we have some new ones incoming any time now, which is exciting. Find Ash on everything as @ashfrith, which keeps it simple. Get in touch with me at; T/I - @tpartypod E - tpartypod@gmail.com Or find me personally at my show in Camden on 11/08/19, tickets available from this link; https://camdenfringe.com/show.php?acts_id=2722 Always remember to like/subscribe/rate 5 stars/tell your friends/enjoy yourselves/drink tea. Until the next time, Peace out, stay cool, be good. Si X

peace twinings ash frith
The Courage to Be
Xanthe Berkeley - Film & Photography

The Courage to Be

Play Episode Listen Later Jul 19, 2019 32:04


Today's guest is Xanthe Berkeley, a photographer, film maker, stop motion artist and visual story-teller.   From her beginnings in lifestyle portrait photography for families and women, to guiding and inspiring others to start making their own films, through her workshops and online film courses. Xanthe has worked with many leading UK brands, such as Boden, Cath Kidston, The White Company, Twinings, Penguin Books, Warner Music, Etsy UK to name just a few – creating films, stop motions and photos to be shared across their social media channels.  In today's conversation, we get straight to the crux of the Courage to Be and what that means to Xanthe. We hear how Xanthe, despite her success as a creative, still struggles with resistance and self-doubt but see these as merely part of the process and shares ways in which she moves through them.  Some key take-aways:  Being brave is a big part of being a creative.  You can have talent or skill but you have to be brave enough to share it with people, to experiment, to play and to try things out. With more experience comes more bravery. You now have evidence to show you that last time you left your comfort zone the rewards followed. You can begin to see the link between courage and reward.  One of her skills has been her capacity to move through resistance. "Even when your head is telling you that you're not good enough" you've got to move through it. The "who am I not to have a go" mindset has definitely worked for Xanthe.  Xanthe draws on Ira Glass both in her own work and in her teachings to hundreds of students around the world:  “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it's just not that good. It's trying to be good, it has potential, but it's not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this." When you first start out you know that what you're doing is not as good as what you see out there (be that on on Pinterest, instagram etc) but that doesn't mean you stop, you have to use that as an incentive to get better and to keep practicing and keep trying. You can't expect to be brilliant straight away, it's about putting the work in.... “Keep going, keep creating, keep doing and keep practicing..." For creatives who want to go from part-time creative work to full-time - it is simple - "keep doing the work". Create don't wait. Start doing the work you want to do today. Don't wait for an email from that ideal client. Xanthe shares a great story of this as it relates to her work with leading UK brand Boden. Test and learn is key, let things grow organically through play and experiment. She now trusts that things will work out - the evidence has shown her that she always finds a way.  "I wish someone told me resistance and self doubt are never going to away!"  However, self-doubt and resistance are just thoughts and you can push them aside.  Try it ,give it a go, believe in yourself and know that the self doubt is there but don't let it stop you.  We are always working towards getting better   - "when I look at some of the first films that I made I think oh my goodness they are a disaster but at the time they were good enough". Xanthe talks to the natural ebb and flow of being a creative and shares her experience of launching an e-course that didn't take off, explaining how awful it felt at the time but how it was really just another contributor of her growth today. "Not everything works, you can't be a creative and be a human and everything you do is amazing. You need the little failures to make you human" I do hope you enjoy this conversation as much as I did, what a inspirational, colourful, humble human - thank you Xanthe x   You'll find Xanthe on https://www.xantheberkeley.com/about-me/ or follow her on instragram for daily inspiration,  fun and colour https://instagram.com/xantheb?igshid=1ss7ox4jqhc48 Please do subscribe on your favourite podcast app - and even better, leave a review, I would love to hear your feedback.  Oh and, we recommended and referenced the wonderful Steven Pressfield, check out his books  https://www.amazon.co.uk/War-Art-Through-Creative-Battles/dp/1936891026 https://www.amazon.co.uk/Turning-Pro-Inner-Power-Create/dp/1936891034    

The Comedian's Tea Party with Si Deaves
Episode 8 - Matt Adlington

The Comedian's Tea Party with Si Deaves

Play Episode Listen Later Jul 6, 2019 84:51


Greetings beautiful people, Congratulations on finding your way to this podcast. I do hope you enjoy it. It's a fun one this week, talking to a very good friend of mine, comedian and radio host, Matt Adlington. We talk about all sorts from ground breaking work in the renaming of milk alternatives to his criminal hobbies, we cover a number of things that Matt struggles to pronounce and he talks about how his favourite milk is made from old ropes. We even manage to conclude a story that I actually started in the very first episode. This week we have one tea from Teapigs and one from Twinings, so thanks to both companies for sending me so much tea to try on the podcast (but seriously, I'm happy for you to send me more). Don't forget to send us your milk name ideas and messages of where you're from to any of the following; T - @tpartypod I - @tpartypod F - just search for The Comedian's Tea Party and one day I'll learn the URL E - tpartypod@gmail.com I'd love to hear from you. As would Matt and you can find him at; T - @mattadlington I - @mattadlington05 F - Matt Adlington Comedian (probably) You can listen to him and future guest Ash Frith on Radio Essex on Saturdays at a time specified somewhere on the internet or on the podcast based on their radio show, Extra Time Podcast. It's all about football (largely local, but also elsewhere) and they're both lovely guys, so it's worth a listen. Don't forget, if you see this in time, come down to see the recording of the first ever live special, recorded in front of a live audience with my very special guest Stuart Goldsmith. Which will be recording from 4:30pm at The Alex in Southend as part of The Southend Festival! Thanks for coming, enjoy the podcast, drink a tea and relax. Big love, Si X

MakeWorkWork
MWW 15: An Almost Magical Couple

MakeWorkWork

Play Episode Listen Later Jun 24, 2019 63:33


After their trip to New York filled with rain, internet friends and bagels, Habbi and Hailley finally talk about a topic Hailley's been obsessed with for the past year: figuring out one’s Enneagram type. Also, there are multiple segues into tea and desserts. Subscribe for emails: http://eepurl.com/c77nuf Get show notes: makework.work Timestamps: 09:28 Internet friends 15:19 Enneagram types 37:05 Operating manual 48:04 Yelp skills Mentioned during the show: Twinings lemon tea Brittany Berger Interview with Brittany on the Buffer podcast Enneagram types The Enneagram Institute Enneagram Made Easy book The perfectionist problem episode Hailley’s goal blog post Enneagram and Coffee on Instagram Operating manual questions Lemon meringue pie Snúður Pastel de nata Nanaimo bar Yelp Hailley’s Yelp profile Rocketbook Frixion pen The 'Martyn Playlist' Habbi made Enneagram types Twitter thread Desserts Twitter thread --- Support this podcast: https://anchor.fm/makeworkwork/support

The Comedian's Tea Party with Si Deaves
Episode 6 - Ross McGrane

The Comedian's Tea Party with Si Deaves

Play Episode Listen Later Jun 13, 2019 71:44


Nothing for weeks and 2 in a week this time round, but it's all so that I can plug my show at The Southend Festival this Saturday (15/06/19 www.thesouthendfestival.co.uk *ahem*). This episode I have another of my good friends, Ross McGrane and we have a very fun chat, talking about the comedy industry, guessing what our teas were made of (both of which were supplied by Twinings again, so thanks so much for the tea, Twinings, you legends, they were lovely). Ross swears a bit and we discuss John Oakes' ridiculous and controversial renaming of chocolate digestives. It's a lot of fun, I hope you enjoy it. If you do, please remember to like, subscribe and leave a 5 star review and then tell your friends! Follow Ross at; T - @RossMcGrane I - @ therossmcgrane W - www.rossmcgrane.co.uk and his radio show page on facebook is at www.facebook.com/rossandjohn  Don't forget to buy tickets for my show, if you see this in time, at www.thesouthendfestival.co.uk and also check out the rest of the lineup for the month, it's a smasher! See you all next week! Much love, Si X

The Comedian's Tea Party with Si Deaves
Episode 4 - Andy Storey

The Comedian's Tea Party with Si Deaves

Play Episode Listen Later Jun 8, 2019 91:47


Hello, Apologies for another brief hiatus, it's been a whirlwind, but I'm back with this episode and 2 more next week, promoting The Southend Festival. At which, don't forget, I'll be launching the whole festival on 15/06/19 with Si's Matters at The Alex. See more, and who else is on, at www.thesouthendfestival.co.uk   In this episode we have Andy Storey, we talk about being awkward and how to make the best of it, our favourite smells and the advantages of being bent in half over a giant fan. He also teaches me a new word. Tea today was provided by Twinings, it was their beetroot Superblends tea and it was delicious. Hear/see more from Andy at; W: www.andystorey.co.uk   F: www.facebook.com/andrewjamesstorey T: @funnystorey I: @funnystorey

Ctrl Alt Delete
#176 Poppy Jamie: On Being Happy, Not Perfect

Ctrl Alt Delete

Play Episode Listen Later Jan 29, 2019 30:36


My guest today is the brilliant Poppy Jamie, a wellbeing entrepreneur, TED speaker and founder of two popular brands Happy Not Perfect and Pop & Suki. This episode was recorded LIVE in London as part of #HereForYouLive with Twinings to celebrate the Twinings SUPERBLENDS range. I’m so pleased to be partnering with Twinings, my favourite tea brand! Thank you to everyone who attended the live event #HereForYou LIVE on 21st Jan in London’s Marylebone, and for contributing to the Q&A. I had a wonderful time and hope you did too. In this episode we discuss mental wellbeing, the power of small breaks, how to deal with Internet overwhelm and how to stay more grounded and grateful each day, with lots of practical tips from Poppy. Hope you enjoy this episode. *This episode is sponsored by See acast.com/privacy for privacy and opt-out information.

QTnetモーニングビジネススクール
英国における異文化(39):食べ物:紅茶(3)

QTnetモーニングビジネススクール

Play Episode Listen Later Jan 3, 2019


今日は、イギリスにおける異文化シリーズです。好きな食べ物の話を続けてきていますが、紅茶のシリーズが始まっていて、今日は第3回目です。一番最初の時はイギリスの紅茶のTWININGS(以降トワイニング)というブランドの話をしました。前回は別のブランドでWhittardという、一部の人は知っているようなものですが、今回はそれを受けてLipton(以降リプトン)の話を少しして、その他のところにも繋げていこうとしています。 リプトンは聞いたことありますよね。たぶん日本の紅茶がある程度好きだという方だったら、トワイニングやリプトンを知らないといったら嘘になると思います。小さい頃から皆さん飲み親しんでいると思いますが、トワイニングはイギリスの紅茶の初めてということで18世紀の紅茶屋でした。リプトンは少し時代が後の方で、1850年生まれです。しかも、地域がスコットランドの方です。二人とも実は貴族の出ではなく元々は普通の人でした。このリプトンという人は食料品を商っていましたが、その中でも紅茶に力を入れるようになってメキメキ力をつけてきたという人です。スリランカにあるお茶畑を買ったようです。そのような大きな行動に出た人の中で何人かが有名になって今に至っています。その後、株式会社方式で会社を建てて、ひとかどの人になりました。その後で名誉職ということで爵位をもらっていますが、元々は普通の人でした。この爵位が、いつかやってみたいなと思っていますが、侯爵や伯爵と色々あります。それらの頭の整理をいつかやってみたいと思っているので、楽しみにしておいてください。ちなみに、Sirは爵位で、爵位を持っていないとSirにはなりません。ただ、いわゆる爵位を持っている人たちの中でも中程の人たちで、上の方にいくとまた違って、Lordと呼ばれます。リプトンは、紅茶のブランドの名前です。それを扱っている会社の名前で、トワイニングも同じです。今度は1つひとつの味毎に違った名前が付いている方にいきます。 まず最初第一弾、アールグレイです。たぶん色々なイギリスの種類の中でアールグレイというと一番皆さんに名前が知られていると思いますが、このアールが今の爵位の話と繋がっていて、日本語の伯爵が英語ではアールで、Earlと綴ります。つまり、グレイ伯爵ということです。この方のことはリプトン或いはトワイニングのようによく知られていません。伝説とまでは言いませんが、あまり多くが語られている人ではありません。どうもこの方が中国からお茶の作り方を持って帰ってきたところから名前が付いているようです。このようなものは諸説ありますので、本当かどうかなかなか知りようもない部分もあります。 アールグレイをお飲みになってどういう感じがしますか。香りがいいです。子供が飲むというよりは大人が飲むような感じがすると思います。あの一番決め手になっているものがベルガモットという植物で、色々な紅茶に混ぜものというと言い方はよくありませんが、フレーバーを付けるために様々なものを入れます。よく紅茶のバッグを買ってきてフレーバーが付いているものだと、バニラのフレークが入っていることがあります。そのようなもので色々なフレーバーを付けたりして楽しむというのがイギリスの紅茶屋でよくやられていることです。例えばリプトンなどのお店に行くと、色々なフレーバーのものが並んでいて、たぶん好きな人は一日中でも眺めていられると思います。 このアールグレイは元々トワイニングあるいは、その他に紹介していませんが、ジャクソンズという紅茶を扱う商会があり、そのようなところが扱い始めた銘柄です。実は、そこから色々なところがアールグレイを出すようになって、今ではアールグレイといえばトワイニングという形にはなっていなくて、アールグレイを名乗った製品を出しています。その中にはこの紅茶屋さんの専売というものもあれば、アールグレイのようにいろんなところが隔てなく扱っているというものもあります。これはアールグレイ、最初の人気ブレンド、ブランドというかブレンドというか、そういう形になっているんですね。 今ジャクソンズという名前が出てきましたが、もう1つ紹介しておきたいのはフォートナムメイソンと聞いたことはありませんか。フォートナム・アンド・メイソン(Fortnum & Mason)が正しいですが、英国の王室御用達になっているので有名と思います。その他、イギリスに行かれた方は、デパートでハロッズ(Harrods)などがあります。あのようなところもデパートのオリジナルのブランドで紅茶を出したりしています。その他いわゆる陶磁器のウエッジウッド(WEDGWOOD)です。あれはもちろん入れ物の方を作るのが本業ですが、そこはそこで紅茶自体のブランドを持っています。 今日のまとめです。リプトンを中心に紅茶を扱う会社を紹介して、1つの種類としてアールグレイのお話を始めました。

Northern Knits Podcast
Episode 86 – Your Cat

Northern Knits Podcast

Play Episode Listen Later Nov 9, 2018


What’s in Our Cup Diana is drinking Peppermint and Creamy Vanilla from Twinings. Jocelyn has Rhubarb Splash tea from The Amsterdam Tea Room. Cool Threads Diana: Rivers Wrap by Shannon Cook out of Cascade Yarns® Cascade 220® San Francisco Shallows by Bonnie Sennott out of yarn from my first trip to San Francisco years ago Jocelyn: Tracie Shawl by Joji Locatelli out of Ancient Arts Fibre Crafts… Continue reading Episode 86 – Your Cat

Northern Knits Podcast
Episode 85 – Real Fake Cheese

Northern Knits Podcast

Play Episode Listen Later Nov 1, 2018


What’s in Our Cup Diana is drinking Pomegranate Raspberry from Twinings. Jocelyn has Moroccan Mint from Stash. Daiya The Good Veggie Burger Cool Threads Diana: Rivers Wrap by Shannon Cook out of Cascade Yarns® Cascade 220® Wonder Woman Wrap by Carissa Browning out of Manos del Uruguay Alegría in Carmine and Manos del Uruguay Fino in Filigree Jocelyn: Tracie Shawl by Joji Locatelli out of Ancient Arts Fibre… Continue reading Episode 85 – Real Fake Cheese

Northern Knits Podcast
Episode 67 – Wig

Northern Knits Podcast

Play Episode Listen Later Jun 29, 2018


What’s in Our Cup Diana has Gato Negro sauvignon blanc. Jocelyn has Orange Cinnamon Spice from Twinings. Diana is wearing a Peony Pink wig from Arda Wigs Canada. Woolly Workings Jocelyn: Virus Meets Granny Shawl by Jinty Lyons out of Caron Cake in Strawberry Trifle 60th Wedding Anniversary Blanket out of last year’s granny squares and some Caron… Continue reading Episode 67 – Wig

LOVE SOMEONE with Delilah
STEPHEN TWININGS: 5TH Generation Tea Purveyor; Twinings Tea

LOVE SOMEONE with Delilah

Play Episode Listen Later Dec 9, 2017 32:43


Those who know me, know I am a tea drinker. Twinings Tea is a favorite, and in this podcast episode, I've brewed up the perfect guest, Stephen Twinings of Twinings Tea. He is a 5th generation tea purveyor and gives us some fascinating history of being tea providers to royalty and tips on how to brew the perfect cuppa! A delightful man with a delightful accent; you'll definitely want to join this conversation! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Tea With Alice
Dean Mayes is Lost in a Mayes

Tea With Alice

Play Episode Listen Later May 26, 2016 44:57


Facing a gut-wrenching decision, Novelist and Intensive Care Nurse Dean Mayes talks to Alice over Zencastr and a cup of Twinings from his home in Adelaide. Dean can be found at http://deanfromaustralia.com Alice is at alicecomedyfraser.com as ever

londonwalks
The London Walks Podcast No.28: London Museums PART THREE

londonwalks

Play Episode Listen Later Feb 28, 2015 20:00


This is Part Three of our London Walks Podcast on London Museums and we're on the way to the Sir John Soane Museum when… disaster strikes! The Soane does not permit recording or electronic devices of any kind on its premises without prior permission!   Our story, gentle listener, has both a moral AND a message: the moral is… always call ahead when planning to record your podcast in a museum! The message is: you're never very far away from a great museum here in London.   Our visit to Twinings Tea Museum in The Strand had not featured on our podcasting agenda but the welcome was warm and refreshing indeed!   Huge thanks to Yana at Twinings for sharing her expertise. This episode also feature award-winning London Walks guide Karen discussing the business of guiding tours in the British Museum.   Read our blog The Daily Constitutional where we're blogging about London's best museums.   What's your favourite London Museum? Get in touch with us via Twitter – @londonwalks – or visit our Facebook page www.facebook.com/londonwalks.      

Koku
Koku 2 Şubat 2010

Koku

Play Episode Listen Later Feb 23, 2010


Koku 2 Şubat 2010 Ingiliz Asalet Sistemi (Peerage System), Charles Grey (2. Earl Grey), Aromali Cay, Whig Partisi, 1832 Reform Yasasi, Beg Armudu nedir?, Bergamot esans yagi ve Earl Grey Cayi (-"caylar sirketten..." -Ilk Corporatism Ornekleri - British East India Company/Britanya Dogu Hindistan Sirketi ve somurgecilik), "Twinings in the Strand" ve "Jacksons of Picadilly"