The Subscription Web Design Podcast

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future of sustainable web design. 00:00 – Intro & My Leap From Full-Time Job 03:45 – The Myth of Job Security 08:30 – Why a Full-Time Job = One Client 11:50 – Taxes & Compensation Packages Explained 17:10 – Trading One Job for Another 20:40 – Scaling vs. Staying Solo 24:15 – The Power of Subscription Web Design 30:10 – Why Websites Are a Service, Not a Product 36:20 – Moving From Transactional to Relational Clients 40:00 – Why Subscription Revenue Creates Real Freedom 45:00 – Final Thoughts & Next Steps

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,' we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life.00:00 The Power of Relationships in Business04:12 The Importance of Adding Value08:19 Understanding Giving in Business19:10 The Role of Reciprocity22:07 Empathy and Communication23:29 The Significance of Attention26:16 The Value of Time in Relationships27:59 Conclusion and Final Thoughts

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode, I'm sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I'll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow.If you want to do more of the right things and less of the wrong ones, this one's for you. 00:00 - Intro & what productivity really means 03:00 - Hack #1: Soundscapes for focus 05:00 - Hack #2: Checklists & SOPs 08:00 - Hack #3: Automatic time blocking with Flow Savvy 11:00 - Hack #4: Hiring early 13:00 - Hack #5: Delegating outcomes, not tasks 16:00 - Hack #6: Long-form writing - meetings 18:00 - Hack #7: Focus modes to block distractions 19:00 - Hack #8: Check email once a day 20:00 - Hack #9: Systemization opportunity awareness 25:00 - Hack #10: Read about productivity 26:00 - Wrap-up & Substack mention

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability.00:00 Introduction and Podcast Overview02:01 Sponsorship and Course Promotion02:52 Mindset: The Key to Charging More04:22 Overcoming Limiting Beliefs07:24 Value Creation and Market Value12:17 Financial Investment and Emotional Buy-In16:24 Practical Strategies for Pricing23:16 Conclusion and Final Thoughts

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode of the Web Design MBA Podcast, I'm diving into why content creation is a game-changer for web designers looking to grow their business. I'll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You'll learn why attention is everything, how to build an email list, and why consistency is key. If you've been struggling with getting noticed, this episode is your permission slip to start creating content today!00:00 - Introduction02:30 - Why Most Web Designers Struggle with Getting Work06:00 - The Power of Content Creation09:15 - Attention, Retention, and Monetization Explained12:00 - Simple Action Steps You Can Take TODAY15:30 - How to Build Trust with Your Audience18:00 - Why Email Marketing Still Rules20:00 - Final Thoughts & Call to Action

Don't forget to join the newsletter at webdesignmba.substack.com. We're looking for our first 50 paid subscribers. If that's you, you'll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free.In this episode of the Web Design MBA Podcast, I'm diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I'm sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I'm sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey.Timestamps: 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series03:10 – Client #1: Entertainment media company (metaverse music videos)10:30 – Client #2: Pool booking business16:45 – Client #3: AI tool e-commerce project22:55 – Client #4: Medical training organization28:00 – Client #5: Christian apologetics ministry35:00 – Key lessons from these clients and the importance of community in business

In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you're looking to build a predictable client acquisition system, this is for you!Timestamps:[00:00] Introduction & personal journey[02:00] The problem with unpredictable marketing[06:00] Mindset limitations holding you back[15:00] The 5C's explained[30:00] Common mistakes & how to avoid them[35:00] Final thoughts & next steps

Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: Activity equals Opportunity. I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that don't generate opportunities—and three that do!Timestamps:00:00 - Introduction & the key question02:15 - Why "80% done is 100% awesome"05:40 - The power of massive action in business08:10 - Activity vs. opportunity: What really works12:45 - Three time-wasting activities to avoid16:30 - Three high-impact activities for success21:00 - A simple system to create opportunities24:15 - Final thoughts & next steps

In this episode of The Web Design MBA, I dive into the game-changing concept of paid discovery-why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don't miss this one!Timestamps:00:00 – Welcome & why discovery matters01:00 – Why clients always ask, "What does a website cost?"05:00 – The hidden cost of free discovery10:00 – How paid discovery filters serious clients15:00 – Why paid discovery is an easy sale20:00 – How to implement it in your business today25:00 – What to charge for paid discovery27:00 – Final thoughts & free coaching opportunity

In this episode, I'm diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I'll break down how I use it, why it works, and why it's a game-changer for web designers. 00:00 - Introduction to the Heartbeat Process02:30 - The struggle: "Where does everything stand?"04:45 - Why simple project management tools are key06:10 - The importance of subjective vs. automated updates08:20 - The Heartbeat Process: A tool to keep you organized10:50 - How the Heartbeat Process helps solo operators and agencies alike13:15 - Adapting the Heartbeat Process for weekly check-ins15:30 - Who should write the Heartbeat? Project Managers or Assistants17:00 - What goes into a Heartbeat update?19:25 - The benefits: Staying grounded, managing multiple projects22:00 - Using Basecamp alongside the Heartbeat for project tracking25:10 - The “Move the Needle” tool and its role in tracking project status28:15 - The Hill Chart and Weekly Check-Ins in Basecamp30:00 - How the Heartbeat Process keeps the business ‘pulsing'32:10 - Why you should implement this process before scaling34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow 

In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges.00:00 Welcome Back to the Web Design MBA Podcast01:06 Overcoming Setbacks and Finding Success02:05 The Importance of Honesty and Real Experience03:14 Dealing with Overwhelm and Anxiety04:45 Lessons from Russell Brunson05:57 Personal Struggles and Client Challenges13:05 Strategies for Managing Anxiety and Overwhelm16:06 The Year of Saying No17:51 Building a Support System20:56 Focusing on What Works23:45 Locking In and Moving Forward25:41 Conclusion and Invitation for Coaching

In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business.00:00 Welcome to the Web Design MBA Podcast00:29 A Real Episode: Facing Bad News02:08 Losing the Biggest Client05:13 Lessons Learned from Losing a Client10:31 Adapting and Moving Forward15:20 Practical Advice for Web Designers25:11 Final Thoughts and Future Plans

In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication.00:00 Introduction and Warm Welcome00:37 The Importance of Not Ghosting Clients02:39 Handling Client Expectations and Pricing Issues06:03 Professionalism in Client Relationships07:41 Conclusion and Final Thoughts

In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business.00:00 Introduction and Episode Overview01:29 The Portfolio Dilemma for Beginners03:29 Working for Free: Building Your Initial Portfolio06:08 Creating Real Fake Sites10:19 Networking in High Trust Environments12:31 Honesty and Confidence in Your Skills13:24 Being Helpful in Facebook Groups14:58 Pro Tips: Case Studies and Portfolio Insights17:12 Conclusion and Final Thoughts

In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! 00:00 Welcome to the Web Design MBA Podcast00:47 Engaging with Audience Questions01:28 The Importance of Onboarding in Web Design01:57 Psychology and Marketing in Onboarding04:11 Effective Onboarding Tactics06:56 Creating a Repeatable Process10:04 Basic Elements of Onboarding19:17 Practical Steps to Implement Onboarding21:01 Conclusion and Next Steps

In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types.00:00 Welcome to the Web Design MBA Podcast00:57 Exciting Announcements and New Offerings01:37 YouTube Housekeeping and Engagement Tips03:48 Content Creation for Web Designers10:51 The Power of Case Studies14:42 Answering Frequently Asked Questions19:39 Creating Continued Success Pieces23:05 Conclusion and Final Thoughts

In this episode, I'm back after a short break and wanted to thank you all for being so patient. I've got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design' to ‘Web Design MBA.' Moving forward, I'll be diving into topics like subscription models, scaling your agency, and systems management. I'm also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I'm aiming to fully relaunch by the first Thursday in November!00:00 Introduction and Welcome Back00:42 Rebranding Announcement01:08 Focus Areas: Subscriptions, Scaling, and Systems02:21 New Podcast Name: Web Design MBA02:52 Current Progress and Future Plans03:42 Staying Relevant and In the Trenches05:25 Upcoming Launch and How to Stay Connected06:11 Conclusion and Final Thoughts Go to https://steveschramm.co/basecamp to join my Student Center today!

In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding!00:00 Introduction and Special Announcement00:17 Reflecting on the Journey So Far01:01 Reimagining the Podcast and Business01:48 Expanding Beyond Subscription Web Design08:07 Introducing the WebMBA10:56 Changes to Mentorship and Coaching15:36 Community and Basecamp Access19:21 Focus on Courses and Future Plans24:00 Conclusion and Next Steps

Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.00:00 Introduction to a Simple Marketing Strategy00:22 The Power of Reading and Lean Marketing01:38 Introducing the What, When, Who Framework02:29 Implementing the Framework in Your Business04:31 Adapting and Delegating Tasks05:43 Final Thoughts and Encouragement -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.00:00 Introduction: Beyond Just Website Design00:13 The Shift to Problem-Solving Solutions02:14 Subscription-Based Marketing Services02:26 Choosing the Right Services for Your Clients03:23 Building a Team and Outsourcing04:16 Getting Started: Frameworks and Retainers04:22 Defining Your Service Menu05:59 Intentionally Vague Retainers07:16 Sales Pitches for Different Approaches08:08 Pricing and Invoicing Tips09:46 Conclusion: Growing Your Business and Impact -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.00:00 Introduction: Is AI Taking Over Web Design?00:17 The Impact of AI on Technology and Innovation01:26 Adapting to AI: No Do-Overs02:53 The Future of Web Design in the Age of AI03:43 AI as a Tool for Web Designers05:44 Staying Ahead: Using AI to Your Advantage07:29 Creative Business Models and AI08:06 Conclusion: Planning for the Future -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.00:00 Introduction and Guest Welcome00:41 Defining White Label Services01:28 Focus WP: Who We Serve02:46 Understanding White Label Work03:51 Challenges and Benefits of White Labeling06:09 Business Principles for Web Designers09:21 Starting Focus WP: The Origin Story12:46 Expanding Services and Team Dynamics17:20 The Importance of Delegation35:46 Becoming a White Label Partner51:00 Generalist Budget Version51:45 Marketing and Niche Websites53:08 White Label Relationships53:37 Rebranding and Business Structure55:38 Subscription vs. Lease Model56:10 Recurring Revenue Strategies01:19:58 AI and the Future of Web Design01:28:34 FocusWP Services and ConclusionBonus Link: https://focuswp.co/swd2024/ -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You'll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.00:00 Introduction to Subscription Web Design Podcast00:05 The Choose Your Own Adventure Approach to Web Design01:15 The Importance of Reading 'The E Myth Revisited'02:26 Understanding the Three Roles in Your Business04:48 Applying the Three Roles to Web Design07:46 Balancing Your Time Across Roles08:38 Deciding Your Long-Term Role in the Business11:21 The Impact of Your Role on Pricing12:46 Conclusion and Final Thoughts -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!00:00 Introduction and Importance of Failure03:01 Lesson 1: Diversifying Income Streams06:47 Lesson 2: Consistency with Profit First11:27 Lesson 3: Creating a Marketing Plan15:10 Conclusion and Final Thoughts -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren't enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.00:00 Introduction and Episode Overview00:23 The Reality of Being a Web Designer03:22 False Belief #1: Not Enough Clients07:34 False Belief #2: Being Everything to Everyone08:44 False Belief #3: Gurus Are Always Right11:57 False Belief #4: Web Design Isn't Like Other Businesses15:03 False Belief #5: Telling People What You Do Is Enough17:11 Conclusion and Final Thoughts -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.00:00 Introduction and Episode Overview01:20 Starting with the Discovery Call05:07 The Importance of Paid Discovery08:13 Contract and Initial Setup10:30 Project Management and Execution17:55 Finalization and Launch19:44 Case Study and Conclusion -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.00:00 Introduction: Understanding Productizing03:15 What Productizing Is and Is Not06:50 Consequences of Not Productizing12:30 Benefits of a Productized Service15:45 Our Journey to Productization19:30 Productizing for Consistent Value Delivery22:40 Pricing Strategies for Productized Services28:15 Flexibility and Scaling with Productizing30:50 Should You Productize? My Recommendation34:00 Wrap-Up and Final ThoughtsTune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you're a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.Timestamps:00:00 Introduction and Technical Setup00:52 Charging Monthly vs. Annually: The Debate04:06 Understanding the Subscription Mindset08:42 The Importance of Consistent Service12:45 Why Monthly Billing Works Better17:20 Addressing Client Decision Fatigue22:05 The Value in Ongoing Attention and Service27:18 Flexible Models and Client Needs31:50 Conclusion: Choosing the Best Approach -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!00:00 Introduction: Setting the Stage04:12 Starting Scenario: Niche vs. General08:30 The Problem with Generalizing in Today's World12:45 The Power of Specialization17:20 Leveraging Niche Expertise for Lead Generation22:05 Productizing Your Niche Knowledge27:18 Doing Both: Niche and General Business Models31:50 Conclusion: Choosing the Right Path Forward -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

What if you could guarantee you'd make a sale? The good news is, there's a way to do just that. It's called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. 00:00​ Intro00:32​ Unveiling the Master Key to Sales01:15​ The Power of Aligned Incentives02:45​ Storytime: Insights from Best Buy05:12​ Understanding Loss Leaders07:20​ The Misalignment of Incentives09:45​ Shifting Customer Values12:30​ Crafting Emotional Stories14:45​ Making Logical Arguments16:50​ Showcasing Happy Clients19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales21:30​ Practical Strategies for Your Business24:15​ Conclusion & Actionable Insights -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth.Timestamps:0:00 - Introduction: The Importance of Effective Communication1:25 - The Art of Persuasion: Winning Clients with Clear Communication4:10 - Building Trust: The Role of Honesty in Client Relationships7:05 - Confidence and Authority: Keys to Leadership in Business9:30 - Case Study: Transforming Client Conversations into Deals12:15 - Practice Makes Perfect: Tips for Improving Communication Skills15:00 - Conclusion: Elevate Your Business with Better Communication StrategiesDon't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market.Timestamps:0:00 - Introduction0:52 - Borrowing Insights from SaaS2:30 - Predictable Acquisition of Recurring Revenue7:18 - Recurring Revenue in Subscription Web Design9:45 - The Concept of Annual Prepay13:25 - Leveraging Annual Prepay for Cash Flow16:10 - Operating in a Good Market19:45 - Creating a Cash Machine22:30 - Reverse Engineering the Process25:05 - Conclusion & Call to ActionJoin us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY. 00:00 Introduction: The Unique Approach to Finding New Clients02:20 Client #1: The Power of Referrals and Networking05:21 Client #2: Leveraging YouTube for Unexpected Opportunities09:19 Client #3: The Importance of Maintaining Relationships11:43 Client #4: Never Underestimate Your Existing Clients15:40 Client #5: Educating Your Market Can Attract Clients19:35 Conclusion: Key Takeaways and Future Plans -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.00:00 Welcome to the Subscription Web Design Podcast!00:49 Ezra's Journey: From Painting to Lawn Care to Web Design01:17 The Power of Reviews and Online Presence04:04 Leveraging Web Design and Reviews for Business Growth08:18 The Importance of Niche Knowledge in Web Design12:40 Building Influence and Authority in Your Niche24:10 The Art of Crafting Irresistible Offers30:16 Exploring Subscription Models and Customer Retention32:17 The Power of a Good Product in Subscription Success33:08 Debunking the Template Myth in Web Design34:47 The Importance of Offering Comprehensive Services35:25 Time Investment and Quality in Web Design36:37 Leveraging Reviews for Business Growth37:57 Strategic Pricing and Value Perception40:48 Building Business through Affiliate Relationships43:37 The Art of Storytelling in Business47:48 Final Thoughts and Key Takeaways -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is.  Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth.00:00 Welcome to the Subscription Web Design Podcast!01:02 Lesson 1: Understanding the True Needs of Your Clients05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That08:15 Lesson 3: The Misunderstood Purpose of Websites10:24 Lesson 4: The Freedom of Scaling Your Web Design Business11:52 Lesson 5: The Importance of Working ON Your Business13:45 Lesson 6: Financial Wisdom for Web Designers15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap16:38 Closing Thoughts and Next Steps -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches.00:00 Introduction to Subscription Web Design Challenges01:22 Listener Question: Overcoming Subscription Resistance04:48 Redefining the Website: From Brochure to Sales Tool09:25 The Managed Website Advantage12:13 Challenging Assumptions and the Power of Collaboration13:51 Embracing an Experimental Mindset14:59 Final Thoughts and Flexibility in Business -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Join me in this episode as we delve into the game-changing strategy of white labeling in web design. Discover how white labeling can transform your business, offering financial stability, job-like flexibility, and valuable networking opportunities. Learn how to leverage white labeling to minimize client hunting and maximize your impact in the industry.0:00 - Introduction: Calling all web designers! If you're tired of the client hunt, this episode is for you.1:20 - Exploring White Labeling: Learn how white labeling can revolutionize your web design business.3:45 - Financial Stability: Discover how white labeling provides a stable income stream, especially during the early stages of your business.6:10 - Foundation Clients: Dive into the concept of foundation clients and the benefits they offer.8:45 - Let Others Do the Selling: Understand how white labeling allows you to focus on your craft while letting others handle sales.11:30 - Job-Like Flexibility: Find out how white labeling offers a balance between freelance work and traditional employment.14:15 - Building Connections: Learn how white labeling fosters valuable industry connections and networking opportunities.17:00 - Fewer Clients, More Impact: Explore the idea of having fewer clients with higher impact, thanks to white labeling.19:30 - The Downside: Understand the main drawback of white labeling—lack of attribution and portfolio visibility.22:15 - Conclusion: Wrap-up and final thoughts on the transformative power of white labeling.23:45 - Call to Action: Like, share, and subscribe to the Subscription Web Design Podcast for more insights and tips.

In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market.00:00 Introduction to Complex Websites01:04 The Importance of Subscription Model02:32 Differentiating Your Services in a Competitive Market03:41 Strategies to Stand Out in Web Design04:03 Exploring eCommerce and Membership Sites04:43 Tools and Platforms for Building Complex Websites04:51 Deep Dive into WooCommerce and Surecart08:56 Exploring Learning Management Systems09:45 Understanding Membership Plugins13:42 The Power of Sales Funnels15:15 Building a Reputation in the Market16:23 Conclusion and Call to Action

In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by improving online visibility, targeting specific industries, and building strong client relationships through personal interactions and consistent hard work.00:00 Introduction and Catching Up01:06 Adam's Journey into Web Design04:08 The Birth of a Business Model06:25 The Evolution of Adam's Business08:31 The Importance of Subscription Services13:38 The Power of WordPress and Hosting Decisions21:54 The Balance of Outsourcing and Personal Involvement33:01 The Art of Niche Selection43:06 Understanding the Sales Process43:46 Avoiding Common Sales Pitfalls44:11 The Power of Market Segmentation45:00 Effective Advertising Strategies45:31 The Importance of Specificity in Marketing46:20 Exploring Alternative Client Acquisition Methods46:53 Leveraging Existing Audiences for Business Growth47:52 The Importance of Building Trust with Clients50:00 The Art of Cold Calling50:17 The Power of Personalized Outreach52:01 The Value of Offering Free Services01:01:40 The Impact of Consistent Outreach01:11:41 Addressing Common Concerns in Web Design01:16:08 The Future of Web Design

This is a special bonus episode of the Backstage Pass that is exclusive to those in my membership community. This message is so important for people to hear that I decided to air it as a standalone audio episode of the SWD podcast. Enjoy!In this episode of Backstage Pass for Subscription Web Design, Steve discusses strategies for combating business burnout and enhancing personal development. He shares his real-life experiences of burnout and the strategies he employed to overcome it. These strategies include focusing on personal development, finding the unique ability that energizes him, limiting his daily tasks to three impactful items, and using 'thinking tools' from Dan Sullivan's content. The speaker also highlighted the importance of journaling and mindfulness of one's progression compared to their past rather than aiming for a constantly receding ideal future. He concludes by encouraging fellow entrepreneurs to persevere, stay focused on their unique abilities, and embrace the process of building success over time.

In this episode of the Subscription Web Design Podcast, Steve Schramm directs his advice to beginner web designers looking to start their business. He breaks down the essential elements needed to build a web design business, including a host, platform, theme, page builder, invoicing system, CRM system, and project management system. He makes recommendations for each component, primarily favoring the use of WordPress. He explains the function of each element, providing insights into their benefits and caveats. By the end of the episode, listeners should have a solid understanding of what it takes to start a subscription web design business and the relatively low start-up investment required for this profitable and freedom-providing venture.00:00 Introduction to Starting a Web Design Business01:15 Understanding the Basics: Hosts and Platforms04:12 Exploring Themes and Page Builders06:37 The Role of Plugins in Web Design07:19 Invoicing and CRM Systems for Your Business09:06 The Importance of Project Management Systems10:13 Conclusion: Getting Your Web Design Business Off the Ground

Join me in this episode as we explore the key strategies for expanding your web design business beyond traditional services. Discover how to create a product ecosystem that adds value for your clients, boosts your expertise, and increases profitability. From becoming a niche authority to offering tiered products and services, we'll dive deep into practical steps to elevate your business. Whether you're a seasoned designer or just starting out, this episode offers invaluable insights to take your web design business to the next level. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

 In this episode of the Subscription Web Design Podcast, I tackle a common question: How do you choose the right niche for subscription web design services? I share insights on starting with a payment model, understanding your preferred type of work, and then identifying the niche that aligns with your passion. Whether you're drawn to high-end custom work or streamlined template-based solutions, there's a niche for you. Tune in and learn how to make your subscription web design business thrive in any niche.  -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Are you a web designer overwhelmed by doing it all? In this episode of the Subscription Web Design Podcast, I share insights on breaking free from tasks you dislike and aren't suited for. Learn the key to business growth: doing less. Discover the importance of focusing on your strengths and hiring for your weaknesses. I guide you through organizing tasks into desire, disinterest, distraction, and drudgery zones. Start by filling technical gaps, then move to administrative and business development gaps. By hiring strategically, your business can thrive, and you can focus on what you love. Join me on this journey to build a business that manages itself while doing exceptional work for your clients. Tune in and transform your approach to web design. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode, I tackle a common question: How do you determine what to charge for subscription web design? I break down various factors to consider, including your experience level, the industry you serve, specialization, location, and the value your service brings to clients. We explore how to set prices fairly, the importance of being profitable, and ultimately, how to run a great and healthy business. Tune in for insights into pricing strategies that work for your subscription web design venture in 2024. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode, we delve into the prevalent issue of 'subscription fatigue' and discuss its implications on web design businesses. The focus is specifically on whether a subscription-based model is the best way forward in the web design industry. We explore alternatives to the subscription model and ultimately decide that the subscription economy is not going anywhere soon, despite growing fatigue. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Ready to supercharge your web design business in 2024? In this episode, I spill the beans on the ultimate marketing plan that's your key to success this year. Building on the philosophy discussed last week, I dive deep into actionable steps. Learn the power of starting a YouTube channel, crafting a masterclass to build your email list, and using bonus freebies to keep your audience engaged. Plus, discover the art of exciting email campaigns. Implement this plan, stay focused, and watch your business soar!  -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

In this episode of the Subscription Web Design Podcast, I share my actionable marketing plan for 2024, aimed at giving you the headstart you've been looking for. I delve into the philosophy of effective marketing, emphasizing the power of one to three YouTube videos per week, daily or weekly emails, and creating new free offers every quarter. I discuss the importance of staying connected with your audience, promoting discovery calls, and introducing fresh offers to keep your business dynamic. Join me as I lay out a comprehensive approach to market your business successfully in the ever-evolving landscape of 2024. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away.