Pitcher This! Podcast: Manufacturing & CPG Stories with Darren Fox

Esther Weinberg is a business growth expert as well as the Founder and Chief Leadership Development Officer of The Ready Zone. She uses over 20 years of experience to assist leaders during periods of reorganization and rejuvenation with her consultancy. She has worked with international brands such as Disney, Microsoft, Sony, and more. She has written an ebook on her ideas titled, Better Leaders. Better People. Better Results., and is a frequent keynote speaker and podcast guest. In this episode… There have been many pushes in recent years for improving work environments. These trends have manifested in different ways, but all of them seek to relieve the monotony of the average office. Unfortunately, these ideas often fail to treat the underlying causes.  Esther Weinberg has redirected her career toward helping people make these changes. She is the Founder and Chief Leadership Development Officer of The Ready Zone, where she challenges other leaders and executives to address the subtle issues in the workplace that inevitably lead to greater problems. Her advice has had a tremendous effect on her clients and now it may even help you. In this episode of the Pitcher This! Podcast, Darren Fox discusses work environments with Esther Weinberg, the Founder and Chief Leadership Development Officer of The Ready Zone, and how they can be improved. The two go through the common pitfalls that many companies make, the importance of trust within organizations, and the growing emphasis on mental health. They also touch on how to maintain social relationships despite the difficulties of remote work. Stay tuned for more!

Liz Skalla has been with GIVN, a sustainable water company that focuses on human rights, for six years as a member of their Board of Advisors, Co-founder, and EVP. With a passion for building and mentoring companies, she has proven herself as a leader of brands. Liz has consulted for international brands such as Philips Healthcare, Guggenheim Aviation, and Tampax. Her first project, PiecesofThere, was acquired by HealthyCollegeSnacks in 2016, giving her experience that she now uses to mentor other brands.  In this episode… Building a sustainable and conscious business comes with its own advantages and challenges. For one, production costs are often higher so it's difficult to rely on affordability. Instead, it becomes important to lean into the ideals behind the company and show off what sets the brand apart.  Liz Skalla knows all about the struggles of building a brand, having started one herself and mentoring countless others. For over six years, she has helped GIVN weather several difficulties and still continue to grow into new fields. The experience has given her key insights into the industry that she's keen to share with others. Darren Fox takes some time to interview Liz Skalla, the EVP of GIVN, to talk about what it takes to grow a sustainable brand. They start with the company's story and how they found success early on. They then shift into the specific marketing strategies they used to survive their greatest trials. Outside of GIVN, they also discuss topics such as B Corporation certification, brand development, and how to reach an audience.

Steven Jack is the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, a company that helps improve productivity for construction teams through advanced and intuitive technologies.  Steven has over 20 years of experience in e-commerce media and content, including specializations in WordPress, Mailchimp, and SEO. He has also previously worked at Idea Marketing Group in publishing and editing, among other roles. In this episode… Social media has become an essential part of marketing, but which platform is best for your company? Different businesses have found success on all of the major apps. Each one has a distinct demographic that can be reached with the right kind of content. For most B2B brands, LinkedIn marketing offers both professionalism and an audience that's actively looking for the next big thing. BuildingPoint is a construction technology provider that has started to produce content primarily for LinkedIn with great results. In this episode of Pitcher This!, Darren Fox talks with Steven Jack, the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, to talk about marketing on LinkedIn. They discuss the key ways to build and maintain a social media presence along with which kind of content thrives on the site. Steven also touches on digital and print media and the significant differences between the two. 

Jason Kammes is the CEO of Brand Wings, a marketing automation platform that improves brand consistency and overall sales. He started the company to tangibly equip businesses with the tools they need for winning more deals and staying on brand. Prior to Brand Wings, Jason spent approximately 20 years at the Fujifilm Graphic Systems Division, rising through the ranks until eventually becoming their Director of Product Management. He received his bachelor's degree in industrial technology and printing management from Illinois State University. In this episode… It can be incredibly rewarding to help other businesses achieve their goals. While some companies indirectly contribute toward this ideal, others have the pleasure of helping build fellow brands in a tangible way. But, it's challenging to find corporations who are willing to lend a hand — so Jason Kammes started his own. Brand Wings is a sales enablement platform that helps businesses grow through marketing automation. Jason and his partner have found success in their startup while helping clients find their version of success in sustainable ways. It's taught Jason a variety of lessons in marketing, growth, and more. Darren Fox interviews Jason Kammes, the CEO of Brand Wings, to discuss sales enablement and how to market your brand. On this episode of Pitcher This! Podcast, they talk about Jason's own career and what led him to start the company. They also discuss the best marketing tactics for growing your business, the challenges presented by different industries, and finding inspiration through challenges. Stay tuned!

Jason Azevedo is the Chief Strategy Officer at the Manufacturing Revitalization Corporation of America (MRCA), which seeks to breathe new life into American manufacturing. He is also the CEO at Advoque, Instrument Graphics, and Mosaic. Jason is an expert in the field of business development, having worked on projects with global brands such as Costco, Disney, and Target, among many others. In this episode… As the decades have gone on, the once vibrant landscape of American manufacturing has slowly diminished. Many foreign countries offer cheaper production, making it increasingly difficult to choose domestic manufacturers. There are many who are still doing great work, and even more who just need a few changes to truly excel. Jason Azevedo and his brother have felt compelled to be a part of the resurgence of American manufacturing. They both help run the Manufacturing Revitalization Corporation of America, or the MRCA. Together, they have been able to support and improve multiple plants so they can be more successful than ever. So how do they do it? In this episode of the Pitcher This! Podcast, Darren Fox has a detailed conversation with Jason Azevedo, the CSO of the MRCA, to go over manufacturing in America and how they are revitalizing the industry. They talk about why Jason and his brother started the MRCA and the work they do in plants. They also discuss how they make their employees happy and ultimately help them be more productive.

Ian Garlic is the Founder of STORYCREWS.COM, the ultimate resource for video storytelling. Ian has built a career in multiple forms of media, including his online video marketing consultancy. He has worked with service-based clients, from lawyers to SaaS companies, to blend SEO with storytelling and engage new customers.  He is also the CEO of authenticWEB, which works specifically with smaller businesses. He hosts The Garlic Marketing Show podcast, runs a blog, and speaks at events to help businesses gain more leads, better clients, and higher sales. In this episode… For digital marketing, it's important to stay up-to-date with current trends and technology. While you don't have to be the most innovative business, the expectations for online companies are quickly changing. Customers want to learn about your brand in the easiest, most direct format possible. And few formats are better for this than video. Ian Garlic has built his career around using video to help businesses reach new audiences. It's not only a marketing tool, but a way to tell your brand's story and succinctly communicate what makes you different. Ian has honed this approach and has seen it work well for his clients. He brings SEO know-how, marketing expertise, and years of video production to the table. So how can he help you? In this episode of the Pitcher This! Podcast, Darren Fox has a conversation with Ian Garlic, the Founder of STORYCREWS.COM and CEO of authenticWEB, to discuss video and how it can be used to tell your company's story. They go through the potential video has to boost your business, how to use it well, and the logistics behind your video's successful execution. They also talk about retargeting your audience and getting traction through consistency. Stay tuned to hear all of this and much more!

Andrew Morgans is the Owner of Marknology, a full-service agency and brand accelerator that has managed over 200 million in sales on Amazon. Within the crowded field of Amazon branding, Andrew has still found incredible success. He has personally worked with some leading international brands such as Adidas, Marvel, and Swiss.  Andrew's initial successes came from e-commerce management where he learned many of his skills. He even started his own brand, Landlocked Co Apparel, which is based in and meant for residents of Kansas City. In this episode… Amazon is not only a competitive marketplace but an ever-changing one as well. The techniques and recommendations that worked even two years ago may not be as efficient today. Not only that, but there is vast potential revenue from Amazon alone, making it an important aspect of many e-commerce businesses. To be getting the most of your brand, you can't just sell on Amazon — you have to do it right.  Andrew Morgans is an Amazon expert and the owner of Marknology, a full-service agency that specializes in that space. He has worked with popular brands such as Adidas and Marvel, having tangible results to show from his involvement. Amazon may be difficult, but it's not an impossible marketplace. Now, Andrew's here to show you how to adapt. In this episode of the Pitcher This! Podcast, Darren Fox talks with Andrew Morgans of Marknology to learn about Amazon and the keys to selling well on the platform. First, the two chat about what a full-service Amazon agency even does and how they can be resourceful to e-commerce businesses. They then go on to discuss the importance of branding, why advice from your peers is so valuable, and which strategies work best for Amazon.

Elizabeth “Liz” Seelye is a brand innovator and the Founder of Starry-Eyed Strategy, a brand strategy consultancy that seeks to breathe innovation into businesses. She has worked with small brands including Orvis and Wholesome as well as larger brands such as Starbucks and Cinnabon. In addition, she is the Co-founder of Starryside Company, which offers natural drinks and snacks for kids. As an avid traveler, Liz has visited 44 countries. Previously, she spent over 12 years as an Innovator and Managing Director at Sterling-Rice Group. In her spare time, she serves as a mentor and guest speaker for the next generation of brand and business leaders. In this episode… While there are several advantages to starting a small business in the modern age, there are just as many challenges. By their very definition, smaller brands have fewer resources and experience to use to their advantage. There is plenty of advice in the world on how to grow your small business, but few tips come from both expertise and firsthand knowledge. Liz Seelye is the Founder of Starry-Eyed Strategy, a consultancy designed to help smaller brands find their niche. Meanwhile, she is also the Co-founder of a natural drink and snack company. Between both living the experience and working with other entrepreneurs, Liz has a firm grasp on what businesses need to succeed. Darren Fox invites Liz Seelye, the Founder of Starry-Eyed Strategy, to talk about innovative branding and how small companies can stand out from the crowd. The two go over the full process of branding, along with expectations for pricing and turnaround times. They then discuss topics such as marketing techniques, finding your unique edge, and where to draw inspiration. Hear the rest on this episode of the Pitcher This! Podcast.

Dmitriy Pisarev is a serial entrepreneur, an expert in funnel design and conversion, and the Founder of Business JetPack. A B2B company, Business JetPack is a firm that offers marketing strategy and detailed analysis to create high-performing funnels. He also founded Conversion Whisperer in 2018, where he also optimized marketing strategies for industries including SaaS, legal marketing, and e-commerce. Dmitriy has developed his knowledge over 20 years, having worked with businesses of all sizes. In addition to his own companies, he also served as the Senior Marketing Director at THMotorsports and a Business Growth Expert at ConversionCore. In this episode… Conversion optimization is the golden metric behind all good marketing. Why? Because it ensures ROI and increases interaction with your brand. There are a thousand different models, gurus, and books written on the topic, each promising the results you want. Many of these approaches are focused on the bottom line but are typically missing the greater picture. For Dmitriy Pisarev and his team at Business JetPack, building the brand is just as important as the ROI. It's a more patient and ultimately more rewarding method for marketing, making sure each dollar is working towards a greater goal. While not revolutionary, it is an effective and proven process to improve conversion rates. So what does it all look like in action? In this episode of the Pitcher This! Podcast, Darren Fox sits down with Dmitriy Pisarev, the Founder of Business JetPack, to talk about conversion optimization and how to create high-performing funnels. They go through what your conversion rate actually means and why you need to focus on trust and branding as well as sales. They also go through the importance of landing pages, slowing down your campaign, and staying up to date in the marketing world. Stay tuned!

Steven Bork is an expert in marketing and the Principal at Nova B2B Marketing. The firm works in communications and marketing consultation, specializing in specific B2B sectors. Steven has over 40 years of experience, working for a host of different marketing companies including Mark Anderson Associates and White Horse Productions. Of all those years, Steven spent 20 of them as the President and Owner of Adventive Marketing, Inc., where he developed much of his experience in digital marketing. He also briefly taught at the University of Wisconsin-Madison in their Professional and Executive Development program. In this episode… Marketing is all about staying current and adapting to new challenges. While there are a few principles and ideas that are constant, most marketers have to be nimble and learn how to tweak their approach to stay effective. For marketers who have been in the industry for a long time, this means they've had to refine their process time and time again. This is especially the case for Steven Bork, who has worked in some form of marketing for over 40 years. He's transitioned into digital marketing, having a firm foundation in traditional branding as well as a fresh perspective on modern marketing. Now, he shares some of his processes with you. Darren Fox hosts Steven Bork, the Principal at Nova B2B Marketing, to talk about digital marketing and the keys to branding your company. They go through the overall process, including how to get content out of your client and how to rebrand a business. They then dive into more detail on real-life examples of marketing and how Steven has worked in the past. Hear it all on this episode of the Pitcher This! Podcast.

Jason Kidd is the Founder of Outcast Brands, a collective dedicated to invigorating brands and breathing new life into the craft spirits industry. He also works as a Marketing and Beverage Consultant for Trajectory Consulting, working with brands such as Bacardi and Bombay Sapphire. Jason is a beverage and business expert with experience from his many brand management positions, including Heinekin's Ireland division. Katie Dunn is an Investor and sits on the Board of Directors for Outcast Brands. She is also the Executive Director of Institutional Real Estate for CIBC, which has helped close more than $3 billion in commercial real estate loans. Her impressive career has had her crossing paths with established names such as Merrill Lynch and PwC. Her experience extends to finance, risk management, and market analysis. In this episode… As so many breweries and distilleries look towards the future, many are scrambling to innovate the beverage industry. Technology is advancing every year, refining and expanding the variety of drinks out there. However, some businesses look to the past for their inspiration, bringing back flavors and styles that have long been forgotten. Blood Monkey Gin is a new gin that's just launched in the UK and is soon to be released in the United States. It attempts to recapture the original taste of gin, both from a recipe and a geographical perspective. Along the way, they've had to overcome some challenges and reconsider the way they brand their product. So what exactly is the company doing to differentiate themselves? Darren Fox invites Jason Kidd, the Founder of Outcast Brands, and Katie Dunn, a Member of the Outcast Brands Board of Directors. Together, they discuss Blood Monkey Gin and the steps they've taken to promote it. They talk through its conception and the ideas behind its branding. They then go into more depth on their backgrounds, the importance of asking for help, and the success they've found so far. Hear all of this and more on this episode of the Pitcher This! Podcast.

Anna Schweig is the Co-founder of Big Thorn Farm & Brewery, an off-the-grid farmhouse brewery located in Georgetown, Illinois. She founded the solar power-focused operation with her husband, Aaron, in 2016. Together, Anna and Aaron brought their experience from breweries and restaurants to create their own unique, 15-acre farm location. Branching off from the brewery are two bars, The Greenhouse Bar and The Tree Bar, which both offer a distinct outdoor drinking environment. In this episode… Creating a great drink is important, but what's equally as important is creating a memorable experience. While the drink will be the same, the context, location, and story can fundamentally shift how a consumer feels about what you have to offer. Many breweries are happy to distribute their beer for all kinds of consumption—others choose to create something more specific. Off the road and out of sight is Big Thorn Farm & Brewery in Vermilion County, Illinois. The brewery is set on 15 acres of farmland, matching the rustic and rooted approach to the drinks themselves. Big Thorn uses solar power and older methods of brewing, creating a more sustainable process for making ales and lagers. The act of visiting is half the enjoyment for Big Thorn, and now they share how they did it all. In this episode of the Pitcher This! Podcast, Darren Fox sits down with Anna Schweig, Co-founder of Big Thorn Farm & Brewery, to talk about her unique approach to brewing and how she and her husband created a distinct experience. They go over her early days of homebrewing and how they used their background in the industry to start their venture. They then touch on topics such as marketing, product experience, and how they choose their food and drinks.

Will Hench is an entrepreneur, full stack marketer, and experienced brand strategist. He is the Co-founder and CEO of NIPYATA!, a company that sells personalized piñatas stuffed with alcohol. He is also the Founder and CEO of threadlab, which makes sustainable fashion for men.  Will's background is in marketing and e-commerce businesses, heading the marketing of companies such as MoneyLion and Quadriserv. He received his bachelor's degree from Harvard University and his master's degree from New York University. In this episode… There's an old saying that nobody plans for success. Particularly for startups, so much time is spent on trying to perform that few people are prepared if their product takes off. Overnight successes can be just as difficult as slow rollouts, so it's important to capitalize effectively if and when that opportunity arises.  Will Hench had unprecedented success for his business NIPYATA!, a company that offers alcohol-filled piñatas. After being featured on a show, their small brand was given a spotlight they hadn't seen coming. They had to quickly market their product and change their strategy to match their new pace. Along the way, they learned some valuable lessons on how to grow correctly. Darren Fox takes the time to interview Will Hench, the CEO and Co-founder of NIPYATA!, to hear how they've marketed their product and met the increased demand. They go over the origin of the brand, how he applied his background in marketing to the business, and how they've maintained their success. They also go over the new products they're rolling out in the future. Hear it all on this episode of the Pitcher This! podcast!

Dr. Jeff and Josh Daiter are brothers and the Co-founders of InVintory. Their business uses augmented reality to create a unique platform for wine collectors. Josh comes from a background in technology, serving as the company's Chief Product Officer. Dr. Daiter, on the other hand, is a licensed physician who currently serves as the CEO of InVintory and was previously the Medical Director for Oak Ridges Dermatology Centre. Together, they've combined their love for wine and their respective expertise to start their unprecedented company for wine collectors everywhere. In this episode… Wine collectors are very, very passionate about their collections. From the organizational system they choose to the wines they select to the display of their collection, people take the process seriously. But the detailed cataloging can be a complex task to undertake, and may even make the actual enjoyment of your vino more difficult than it should be. When it comes to your wine, the process should be effortless and simple.  That's why Dr. Jeff and Josh Daiter started InVintory. The two brothers created a platform that keeps up with the organization and information of your wine collection, revolutionizing your relationship with your wine cellar. Solving a problem that they faced, they used budding technology to create a practical solution for an unexplored issue. It's a unique offering, and now, the two are here to explain how it works. Darren Fox hosts Dr. Jeff and Josh Daiter, the Co-founders of InVintory, to hear about their wine collecting platform and what it looks like in action. They talk through the software, the user experience, and the response they've had from real wine collectors. They then dive into the details of InVintory's future and how they've been so successful so far. They also give advice for new entrepreneurs and the principles they can apply. Hear all this and more on this episode of Pitcher This!

Jordan Radke is the Co-founder and COO of Pilot Project Brewing, an open-source tasting facility and incubator. They house experimental brews for brands around Chicago and across the nation. Before his time in Chicago, Jordan worked in Madison, Wisconsin as an Archives Manager for the Center for Railroad Photography & Art. He has also worked as an intern for both Wisconsin Public Radio and the University of Wisconsin-Madison. In this episode… It can be easier said than done to support local, experimental brands. The growing popularity of local support has made this easier, but it's still far from perfect. One of the greatest hurdles is discovering these niche companies and having an accessible way to try them out. Jordan Radke felt this pain and created his own business to suit the demand. Jordan and his co-founder Dan Abel created Pilot Project Brewing for this very reason. Their business works as an incubator for breweries, a hub for experimentation, and a showcase for local brands. Despite a few complications throughout COVID, they were able to come out even more successful on the other end. They're here today to share their story as well as their successes. In this episode of the Pitcher This! Podcast, Darren Fox has Jordan Radke, the Co-founder and COO of Pilot Project Brewing, to talk about the company and how they've been making local brands more accessible and centralized than ever. Together, they discuss Pilot Project's origins, their rises and falls, and how they've gotten to where they are today. They also touch on their approach to marketing and how they've thrived in Chicago. Hear it all and more on this episode!

Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She's also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink.  Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing Co. During her time there, she helped grow the brand to a $1 billion acquisition by Constellation Brands. She also has experience in digital media, design direction, and product development in addition to her background in marketing. In this episode… Marketing is an essential component for beverage brands. We all know that the presentation and branding of your product are essential for success. But, did you know that distribution can be just as important? After all, before anyone can try your drink, it has to be available to them first. If anyone knows the importance of both, it's Hilary Cocalis. Hilary has spent much of her career in the beverage industry as a marketer. During her time at Ballast Point Brewing Co., she helped the company grow into a national brand and a $1 billion acquisition. Now she's brought all of that experience towards her own brand, Sipwell Wine Co. Today, she's here to offer some of those same principles to you. Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she's overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.

Taylor Foxman is a prominent leader in the beverage industry and the Founder and CEO of The Industry Collective. The Industry Collective is a consulting firm for fast-growing beverage brands that has worked with names such as Archer Roose and BeatBox Beverages. Her greatest strengths come from networking and leadership, sitting as a Board Member for Vin Social, Chief, and Step Up.  Taylor is a Contributing Writer for Entrepreneur Media, coming from a background in media and communication. In 2020, she was named one of PR Week's 40 Under 40. In this episode… While creating a successful startup is less difficult than it used to be, it's far from an easy process. The lack of proper funding or experience can make it difficult to stand out amongst the larger brands. Even some smaller breweries are bought and backed by established names, giving them a leg up over more authentic brands. That support can make all the difference between success and burnout. Taylor Foxman knows this, having started The Industry Collective to do just that. Her firm is made up of experts with the sole purpose of supporting and guiding up-and-coming brands. Many of their beverages have gone on to be household names, such as BeatBox and Archer Roose. Her work in the beverage industry has given her the experience to help brands in need. Now, she might even be able to help yours. On this episode of Pitcher This!, Darren Fox speaks with Taylor Foxman, the Founder and CEO of The Industry Collective, to hear her perspective on building and growing an authentic beverage brand. They go over new trends in marketing, the crucial next steps for small companies, and supporting women in the industry. They also talk about Taylor's career and she's discovered her success. Stay tuned!

Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery set in the Kinzie Industrial Corridor of Chicago. Wolf Point creates small-batch spirits with an emphasis on quality and storytelling. Pavlos founded the brand in January of 2021 after seeing a lack of local distilleries in his hometown.  Pavlos is also the Owner of Tassos Metal, a sheet metal fabrication company that has served their clients for over 35 years. In this episode… We love talking about storytelling on the podcast. Take the episode with Chris Knight of The Blind Pig Co., when we discussed how his distinct story helped differentiate and grow his brand. But, what if the spirits are the stories? Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery in Chicago. Their location is rich in history, set in the Kinzie Industrial Corridor and named after the meeting point of multiple branches of the Chicago River. Additionally, each spirit is named after and inspired by real people and events. It's a novel approach to the industry and has led to some early success from the brand. Now, Pavlos gets to tell his own story. Darren Fox hosts Pavlos Dafnis, the Founder of Wolf Point Distilling, to discuss the brand and how they use stories to elevate their product. They go through the initial inspiration, the difficulties along the way, and how they have broken through to find success. They also touch on Pavlos' approach to marketing and the tips he has for newcomers to the beverage space. Hear all of this and more on this episode of Pitcher This!

CC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits. As the CEO of Troop, CC is in charge of the company's daily operations. Her background is in consultation and she has worked for noteworthy companies such as IBM and Ignyte Group. Reed, on the other hand, is the Senior Manager of Product Management at Autodesk in addition to his work at Troop. He has also served as a math teacher, a data analyst, and a research fellow. In this episode… Cocktails are the drink of choice for many people, but they're not always convenient. Beer and wine are both portable and affordable, making them easy to take with you anywhere. But what if you could have a cocktail that fills that same niche? Troop Beverages Co. is at the forefront of delicious and convenient cocktails. They make all of their spirits with real ingredients, capturing the same great taste in a can. The company also has a unique story, started by husband and wife duo CC and Reed DesRosiers. They are steadily achieving their mission of making drinking more fun and invite you along to learn about their journey. Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcast to hear it all for yourself.

Chris Knight is the Founder of The Blind Pig, a collection of bars and breweries located in Champaign, Illinois. Chris moved from England to the Champaign–Urbana metro area to attend the School of Chemical Sciences at the University of Illinois. He opened the first Blind Pig location in 1990 and has since expanded to four different locations and a prominent brand of craft beer. Michael Heldebrandt is a sales representative at The Blind Pig. He is widely known for delivering beer in a dinosaur costume during the height of the COVID-19 pandemic. In this episode… Craft beer is an industry that thrives on individuality. The core demographic chooses craft beer not just because of the niche flavors, but also because of the people behind the breweries. With so many faceless corporations, it's often a breath of fresh air — and a great marketing strategy — to see local breweries being so personable.  Brewery founder Chris Knight has a unique story that plays a big part in his brand's success. After moving from Britain to Champaign, Illinois, he created The Blind Pig, one of the most refreshing and distinct breweries in the area. Since then, the brand has continued to grow thanks to its quality drinks and individual style. If you want to see what a one-of-a-kind brewery looks like in action, this is it. Darren Fox sits down with Chris Knight and Michael Heldebrandt of The Blind Pig to talk about how they carved out a unique identity for their brewery. They discuss the origins of The Blind Pig, how they market the business, and the hurdles they've had to overcome along the way. They also talk about Michael's experience delivering beer in a dinosaur costume and how it boosted the brand. Hear it all on this episode of Pitcher This!

Matt Riggs is the Co-founder of Riggs Beer Company, along with his brother, Darin Riggs. In day-to-day operations, Matt handles the brewery's beer production, sales, and distribution. He earned his German brewmaster certification at Doemens Akademie in Munich Germany, having worked for a brewery that's over 350 years old.  Matt served in the Marines as a Combat Engineer Officer directly after college and it was during his time abroad that he discovered his taste for craft beers. He has his bachelor's degree in Technical Systems Management from the University of Illinois. In this episode… Starting your own craft brewery is difficult —  but if you do it right, it can transform into an amazing business. Not only do you have a dedicated demographic, but they also share all of the same passion as the founders. The biggest challenge you'll find is competing with both the larger brands and the countless new craft breweries. While there's no guaranteed way to succeed, having a great story helps. Riggs Beer Company was founded by two brothers, Matt and Darin Riggs. They both grew up on a farm in Illinois, served in the military, and discovered a mutual love for craft beer while abroad. After a whole lot of experimentation and even more training, they opened their doors to the public to find great success. So, how did they get there and how have they continued to grow? In this episode of Pitcher This!, Darren Fox talks with Matt Riggs of Riggs Beer Company to hear his brewery's story and how they approach their craft. The two talk about a host of topics including sustainability, how to put on a successful tour, and the best marketing strategies for your brewery. They also go through Matt's own story and how it influenced his brewery. Stay tuned to hear all this and more!

Leah Keggi is the Marketing Director at Blue Ridge Spirits & Wine Marketing, a sales agency for premium wines and spirits. Leah has over eight years of experience in the marketing field, including as the Marketing Director for Terrapin Beer Co. Her expertise lies in both social media and brand strategy that she leverages to run effective and creative digital marketing campaigns. She received her degree in marketing communications from Wake Forest University. In this episode… There's a lot that goes into marketing alcohol. Whether it's promotions or packaging or social media, alcohol requires a lot of creative strategy with a low guarantee for success. The next trend in wine and spirits is hard to predict and many brands come and go in just a couple of years. Marketing is not only about getting the beverage in front of people but keeping it in their minds afterward. So, what's the best way to market your drink? Many people claim to know the answer, but Leah Keggi has the pedigree to back it up. She has over eight years in marketing for alcohol, and even longer in general marketing. She has extensive knowledge in social media and brand strategies that she utilizes for multiple popular wine and spirits brands. If anyone knows how to market a beverage creatively and effectively, it's Leah.  Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast! 39rndyr2

Aaron Keefner is the Brewery General Manager at More Brewing Company in Huntley, Illinois. At More Brewing, Aaron leads their brand development, management, and marketing. Before joining the team, he worked with other notable names such as Revolution Brewing and Goose Island Beer Company. Aaron has sharpened his skillset over a wide spectrum of industries throughout his career, from the record industry and entertainment promotion to pet care and more. Outside of the world of beer, he volunteers as an event organizer for the Epilepsy Foundation, helping raise over $10,000 since 2003. In this episode… Craft breweries have exploded in popularity over the last decade. Common household beers are being passed over for local, more unique selections. While the demand for these breweries is growing, there is still plenty of competition. In larger cities, multiple brands are fighting for the same demographic. So, is a good beer alone enough to stand out? Marketing, branding, and managing all play a role in the popularity of a brewery. Aaron Keefner has learned the importance of all three, working as the leader of operations and sales at More Brewing Company. After all, it doesn't matter how great the beer is if no one gets the chance to try it. He has led More Brewing to astonishing popularity and sales. So, how can you do it, too? In this episode of the Pitcher This! podcast, Darren Fox talks with Aaron Keefner, the Brewery General Manager for More Brewing Company, to hear how they've improved their marketing and drink selection. Aaron goes through his journey in marketing and promotion and how he applies what he's learned to More Brewing. They also touch on supply and demand, social media, and their exclusive Bairal Society. Stay tuned to hear all this and more!

Mark French is a serial entrepreneur who's founded multiple successful businesses and worked for some of the largest brand names in the world. Currently, he is the CEO of X2 Performance, a prominent supplements brand that's revolutionizing the sports nutrition world with its patented formula. He is also the Founder of NLP Ventures, which invests in sports, entertainment, and technology. Mark has exercised his talents as an Executive Producer at Netflix, the Founder and Inventor of Court Grip, and the Co-founder of Twenty. He has also been an integral part of NBCUniversal leadership. In this episode… Mark French truly lives up to his title as a serial entrepreneur. From NBC to Ad Age to Court Grip and more, Mark has had a hand in countless successful businesses and products. After years in entertainment and sports nutrition, he's decided to step into the world of beverages — and we've never been luckier. X2 Performance is a growing supplements and sports nutrition brand. They pride themselves on being a cleaner, more natural alternative to other sports drinks. Not only are they NSF-for-sport certified, but they also have a variety of renowned athletes backing the product. The brand has seen tremendous sales lately, proving that the company's approach is working. So, how have they done it, and what exactly is Mark's process for developing such winning businesses? On this episode, Darren Fox interviews Mark French, CEO of X2 Performance, to find out why the brand is doing so well and the secret to Mark's success. Together, they go through Mark's career and how he got into so many different industries. They then discuss X2 Performance, what separates the company from other sports drinks, and how they've utilized sponsorships to their advantage. All of this and more on the Pitcher This! podcast.

Nick Packard is a marketing architect and business coach with critical expertise in interim roles. He has run his freelance consulting company, NP Connect, since 2010 and has worked on sales and marketing initiatives with businesses of all shapes and sizes. Currently, he is also the Vice President of Business Development for Pineapple Development, a strategic e-commerce development agency.  Nick has over 10 years of experience in marketing and sales. Throughout his career, he's served as the Client Services Director for Saturn Lounge, the Director of Marketing for GlobalSource IT, and the Director of eCommerce at Strauss Brands, Inc. In this episode… Marketing can often fall short, especially in the beverage world. Looking at the shelves can make your eyes glaze over; it seems like there are similar designs and packaging for every brand. From content strategies to ad campaigns, there is a lot of room for improvement. But, many companies have found fresh ways to promote themselves and set their brands apart from the crowded shelves. Among these mavericks is Nick Packard. Nick has played a myriad of roles throughout his career, and they've all enhanced his wild creativity and nose for marketing. For more than 10 years, he's gained firsthand experience on what works for companies. Equipped with a unique and unconventional approach to his marketing, he's now a business coach and fractional CMO who loves discovering how to make you stand out from your competition. Want to learn more about his process? Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick's career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

Christopher Glenn is the Founder and Executive Director for Bottleshare. Bottleshare is a nonprofit organization with a mission to grant emergency funds to members of the craft beverage industry. Applicants who experience extreme hardships that prevent them from working are given monetary grants that allow them to focus on recovery and healing. Christopher first joined the craft brew industry by filling in shifts at a brewery where his sister worked, eventually becoming bar manager. At Bottleshare, Christopher leverages his marketing, sales, and customer service skills from his previous experience in real estate to serve people in need. In this episode… When tragedy strikes, the most natural response is to focus on your own problems. Christopher Glenn did the opposite.  Christopher suffered a traumatic brain injury after being struck by a drunk driver in 2018. In the wake of this massive ordeal, he was supported by his community of fellow craft beer lovers. Taken aback by the overwhelming response, his only question was, “How can I make this happen for others?” In 2020 his new organization, Bottleshare, exceeded their goal of raising $20,000 in grants for suffering families in the craft beer community by 600% — handing out $124,000. How did Christopher find purpose and fulfillment through serving others after extreme hardship? On this episode of Pitcher This!, Darren Fox talks with Bottleshare Founder and Executive Director Christopher Glenn about turning a passion for craft beer into an opportunity for service. Christopher talks about how Bottleshare's program works, its marketing and outreach strategy, and how you can support Bottleshare's mission.

Blake Jones is the Co-founder and President of West Fork Whiskey Co. and Old Hamer.  West Fork Whiskey Co. was founded in 2015, and they distill and produce craft whiskeys using ingredients that are entirely sourced in Indiana. One of the things they're known for is reviving the historic Indiana whiskey brand Old Hamer, which they did in 2019.  West Fork Whiskey Co. offers various spirits, such as their wheat-centric bourbon and earthy and spicy rye. Their goal is to create high-quality, affordable spirits that taste great. In this episode… How willing are you to go after the things that you love and are passionate about? For Blake Jones, it was an easy decision — he wanted out of his 9-5 job in the banking and finance industry, and he wanted to work on something that he absolutely loved. So he got together with his brother, Julian Jones, and their friend, David McIntyre, and worked on building a well-known whiskey company and brand for their beloved state of Indiana. After hurdling the initial challenge of enticing people to try their whiskey, the co-founders of West Fork Whiskey Co. have expanded their brand, including the revival of the historic Indiana whiskey brand, Old Hamer. And despite the pandemic, they just announced a $10 million expansion project in July 2021.  Join Darren Fox in this episode of Pitcher This! Podcast as he sits down with West Fork Whiskey Co. Co-founder, Blake Jones, to talk about what it's like to build a whiskey company from scratch and how they were able to build it into the brand that it is today. Blake also shares the marketing channels they use to boost their brand, how they adapted to the changes brought about by the pandemic, and why he's most excited about the agro-tourism project that's in the pipeline for their company. 

Molly Fedick is a content expert and the Founder of Buzzkill Wines, a company that specializes in alcohol-removed wines that retain the fun of traditional wine. She developed her brand of unique content as the Creative Director of Hinge for almost four years, guiding their marketing strategy and asset creation.  In addition to Buzzkill, Molly works as a contract lecturer for New York University. She spent much of her career as a journalist, as a freelancer and as the Founder of the creative content studio, 88 Digital. She's also worked with brands like Coca-Cola, Urban Outfitters, Tinder, and UberEats. In this episode… How do you effectively market your beverage? For most drinks, there is an endless ocean of competition. The market is getting crowded as smaller brands are better able to compete with the larger companies. This makes marketing more important than ever, with distinct products needing advertising that's just as distinct to stay ahead. Many brands have found their niche by embracing their unique style — like Buzzkill Wines.  Buzzkill is a wine that keeps all of the taste and none of the alcohol. Their distinctive brand is all due to their founder, Molly Fedick. Her approach to marketing is idiosyncratic, relying on authenticity and memes to convey a more personable product. From working with Coca-Cola to Urban Outfitters, she has found a marketing technique that truly works. Want to know more about her methods? Darren Fox talks with Molly Fedick, the Founder of Buzzkill Wines, to learn about her outlook on marketing and wine. She talks about her time as the Creative Director of Hinge, how she developed her product, and the way she leverages memes in marketing. They also cover some fun topics like Molly's favorite wine beverage and how she got to work at the White House. Find out all of this and more on this episode of Pitcher This!

David Lekach is an entrepreneur, strategist, and the former CEO of Dream Water, a manufacturer of a liquid and powder natural sleep aid. In 2018, he sold the million-dollar company. Since selling Dream Water, David has advised and consulted companies in the CPG, cannabis, and direct-to-consumer spaces on team building, deal structuring, and more. Currently, David is a Learning Chair at EO South Florida. Before becoming an entrepreneur, David worked as an investment banker and managing partner of a Miami-based law firm. In this episode… What does the inside of an entrepreneur's mind look like? How has the digital marketing space evolved over the past decade? How can a 2.5oz sleep aid change your life? David Lekach can tell you. David is an entrepreneur and strategist. He sold his million-dollar company, Dream Water, after almost a decade of running the business as CEO. Now, he strategizes with other entrepreneurs and business owners about how to make their companies just as successful. He's here to tell you all about his inspiring journey, and share the insider marketing tips he's learned along the way. On this episode of Pitcher This!, Darren Fox talks with entrepreneur and former CEO of Dream Water, David Lekach, about digital marketing and entrepreneurship. They discuss what to know when selling your company, the mind of an entrepreneur, challenges and successes in running a business, and much more. Stay tuned!

Caleb Benoit is the Founder of Connect Roasters, a coffee distributor that partners with countries in need and empowers those communities through the shared experience of coffee. Caleb has a vast background in journalism, marketing, advertising, and ad tech. Before founding Connect Roasters, Caleb was the Vice President of Partnerships at Featurd and the Director of Operations for North America at Soho Media Solutions. In this episode… The world is divided into two people: coffee drinkers or tea enthusiasts. Before starting Connect Roasters, Caleb Benoit was the ultimate coffee person — so he jumped headfirst into creating his own coffee company with no experience. How did the company manage not only to become successful, but help the world at the same time?  Caleb is the Founder of Connect Roasters, a coffee distributor that introduces people to delicious coffee and empowers communities in the countries where the java is grown. Connect Roasters partners with charities and underprivileged communities to tackle poverty, COVID-19 relief, and many other global issues through the power of coffee. Caleb is here to share his inspiring story, and tell you how to brew the perfect cup of coffee along the way. On this episode of Pitcher This!, Darren Fox talks with the Founder of Connect Roasters, Caleb Benoit, all about starting a business in the coffee industry. They discuss the less glamorous parts of entrepreneurship, how Connect Roasters gives back, gaining experience in your field, and much more. Pour a cup of coffee and stay tuned!

Mattie Korneta is the Digital Content Manager for the Olympia Fields Country Club, the largest private clubhouse in the world, and a Bartender for Crafted 1979, a craft bottle shop and taproom. At Olympia Fields Country Club, Mattie coordinates their social media presence, produces branded marketing materials, and leads the creation and production of the weekly newsletter. Mattie received a bachelor's degree in History from Eastern Illinois University. She taught English in France for two years before applying her marketing and communication experience to her marketing career. In this episode… There's an infinite amount of information at our fingertips at any given moment. So how do you get your message in front of the right audience — and actually get them to read it?  Mattie Korneta, a bartender turned marketing expert, has a number of tricks up her sleeve. But what's at the core of her successful strategy? Simple: analytics — whether it's knowing the best day and time to send an email to learning which graphic will appeal to your audience.  On this episode of Pitcher This!, Darren Fox talks with Digital Content Manager at Olympia Fields Country Club, Mattie Korneta, about how she turned a passion into a career. Mattie describes how she started marketing for a bar and a country club, the type of content she creates, and tips for setting up a great newsletter system.

Marian Leitner-Waldman is the Founder and CEO of Archer Roose, an artisan wine-in-a-can. Archer Roose makes consciously crafted wines from the world's best wine regions and delivers them to consumers in a way that fits their lifestyles.  Marian has received numerous accolades for her company as a MassChallenge Finalist, Babson-Breakaway Challenge Finalist, and Top 10 Entrepreneur of the Year by Boston Harbor Angels. Previously, Marian was an Advisory Board Member for Cask & Kettle, the Advisor to the CEO for the Global Partnership for Education, and an Analyst of Innovative Finance for GAVI Alliance. In this episode… Have you ever craved a glass of wine after a long day at work, but couldn't bring yourself to crack open an entire bottle for just one drink?  Marian Leitner-Waldman has a new option for you. Her company, Archer Roose, specializes in crafted wine from the world's best wine regions — in a can. Their brand proves that wine doesn't have to be expensive or bottled to be delicious, among other things. On this episode of Pitcher This!, Darren Fox talks with Marian Leitner-Waldman, Founder and CEO of Archer Roose, about how she made her dream of consumer friendly wine come to life. Marian describes the conversation that inspired Archer Roose, the story behind the can's design, and her advice for anyone trying to break into the beverage industry.

Erik Pizer is the Head Brewer and a Co-owner at Milk Money Brewing, a brewery based in La Grange, Illinois that offers local food, hand-brewed beer, and an unforgettable experience. Erik has been home brewing as a hobby since he was a teenager and began his professional brewing career in 2013 when he co-founded his own brewery, 350 Brewing Company. Since then, Erik has been the Head Brewer for Rock Bottom Restaurant & Brewery before joining Milk Money Brewing in 2019.  Erik's brews have won a number of notable awards, including the silver medal at the Great American Beer Fest in 2018, the gold and bronze medals at Indiana's State Fair in 2019, as well as silver and bronze medals at Illinois Craft Beer Fest. In this episode… Have you ever wanted to brew your own beer? What if you could get advice from an award-winning brewer? Meet Erik Pizer. Erik's brewing obsession began when he became fascinated with cooking at just 15. One thing led to another and he eventually co-founded his own brewery, 350 Brewing Company. Since then, Erik has been the head brewer for multiple breweries and has won many awards for his beer. So, what has he learned in the process? On this episode of Pitcher This!, Darren Fox talks with Head Brewer and Co-owner of Milk Money Brewing, Erik Pizer, about the brewing industry. They discuss creating a successful brewpub, networking in the beer space, handling criticism and praise for your product, and much more. Stay tuned!

Brad Martin and Joe Prior are the Co-founders of Rip N Sip, a company producing single-serve CBD pouches that can be easily added to any beverage. Their journey in the hemp industry began in 2018 as suppliers of hemp extracts. Since then, they have started the Urbane Hemp Co., a retail store offering hemp-derived products.  Joe has had a long career in entrepreneurship, and is also the Founder and CEO of Good Vibe Tribe Inc., Shaka People, and Joe's Premium Painting. In this episode… Where do the CBD and beverage industries collide? Is there a way to safely and efficiently distribute single-serve CBD that doesn't affect the taste of your beverage?  Joe Prior and Brad Martin are the Co-founders of Rip N Sip, a company producing single-serve CBD packets that can be easily mixed into any beverage. Joe and Brad have been in the CBD industry for years, and even own 35 acres of hemp that they use for distribution. They combine their passion for entrepreneurship with their love of hemp to run a thriving business, and they're here to tell you all about it. On this episode of Pitcher This!, Darren Fox has a conversation with Co-founders of Rip N Sip, Brad Martin and Joe Prior. They discuss the science behind CBD, successful distribution through e-commerce, effectively packaging CBD products, and much more. You won't want to miss this jam-packed episode!

Chrishon Lampley is the Founder and Negociant of Love Cork Screw, a wine and lifestyle brand that crafts unique wines and products like body butter, home goods, and apparel. Chrishon founded Love Cork Screw after years in the high-end retail and fashion industries. She started Love Cork Screw in 2012 but has been in the wine industry for 25 years.  In this episode… Do you need expert public speaking skills to be a good brand owner? What about when you give a TEDx talk? Chrishon Lampley has done both and is here to tell you all about it. Chrishon Lampley is the Founder and Negociant of Love Cork Screw, a wine and lifestyle brand reinventing the traditional wheelhouse surrounding wine. Her company has branched out to selling candles and body butters as well as pinot noirs and chardonnays, and Chrishon is here to tell you how.  On this episode of Pitcher This!, Darren Fox has a conversation with the Founder of Love Cork Screw, Chrishon Lampley, all about her brand's journey. They discuss the power of digital media, instilling confidence for brand owners, conveying your brand's message through packaging, and much more. You won't want to miss this jam-packed episode!

Sam LaGrow is the Co-founder of LaGrow Organic Beer Company. This family-owned and operated brewery believes in brewing with the purest, non-GMO, certified organic ingredients to bring you beer that is pure, premium, and uncompromised. Sam started LaGrow Beer Co. in 2016 with his three brothers, and it is Chicago's first USDA-certified organic brewery. Before founding LaGrow, Sam was a Trader at Banyan Financial. In this episode… How does it feel to be part of Chicago's first USDA-certified organic beer company? How about being partners with your siblings? Sam LaGrow can tell you. Sam LaGrow, along with his two brothers Jamie and Jackson, founded LaGrow Organic Beer Company in 2016. They believe in brewing with the purest, non-GMO, certified organic ingredients. They've gone through the trials and tribulations of starting a brand from scratch, and Sam is here to tell you all about it. In this episode of Pitcher This!, Darren Fox has a conversation with the Co-founder of LaGrow Organic Beer Company, Sam LaGrow, about organic brewing and marketing. They discuss logistics and distribution, the best marketing channels for the beverage space, what it's like working with family, and much more. Grab a beer and stay tuned!

Haley Langer is a Front End Developer at Idea Marketing Group, a marketing agency that helps businesses grow by generating leads and increasing brand awareness. Haley uses her skills in graphic design and visual communications to create custom websites for clients.  Before joining Idea Marketing Group, Haley was a Layout Designer at Waubonsee Community College, where she earned her Associate's Degree of Applied Science and Graphic Design. Haley also has a BFA in Studio Art and Visual Communication from Northern Illinois University. In this episode… What's the number one rule of thumb for website design? How does logo size impact your user experience? Why do websites use CAPTCHA? Now you're speaking Haley Langer's language. Haley fell in love with coding and graphic design while personalizing her MySpace page. Now, she's a Front End Developer at Idea Marketing Group, designing customized websites for beverage companies. She's here to share her endless knowledge about website design with you. On this episode of Pitcher This!, Darren Fox talks with Front End Developer at Idea Marketing Group, Haley Langer, all about website design. They discuss tips for optimizing your website, staying up to date on design trends, why CAPTCHA and ADA matter, and much more. Stay tuned!

Carlton Fowler and James Pelligrini are Managing Partners of Goat Rodeo Capital, a venture capital fund specializing in early-stage opportunities within the alcohol beverage space. Carlton and James have nearly 30 years of combined experience in management, brand development, and marketing. They have collaborated on many business ventures as Founding Partners of sPacific Gravity and Co-founders and Directors of Granters Drinks. In this episode… What affects a beverage brand's lifespan? How can a brand stand out in the competitive beverage space? What qualities should a brand have to be considered for investment? Carlton Fowler and James Pelligrini can tell you. Carlton and James met while working at E. & J. Gallo Winery, where they discovered a mutual passion for building and marketing beverage brands. Now, they've joined forces to run Goat Rodeo Capital, a venture capital fund focusing on early-stage opportunities for alcoholic beverage brands. Carlton and James have nearly 30 years of combined experience in brand marketing and investing, and they're here to share their expertise with you. On this episode of Pitcher This!, Darren Fox talks with Carlton Fowler and James Pelligrini, Managing Partners of Goat Rodeo Capital. They discuss the qualities they look for when investing in a brand, why digital marketing matters for relevancy, the rapidly growing digital age, and much more. You won't want to miss this jam-packed episode!

Mitchell Stern is the Co-founder of Darling Mimosa, a sparkling mimosa in a can. Based in Ontario, Canada, Mitchell is a serial beverage entrepreneur and has been in the beverage industry since 2014. He is also the Co-founder and Strategic Advisor at Station Cold Brew Coffee Co.  Before entering the beverage space, Mitchell started Fighting Chance Creative, a brand development agency. With Fighting Chance Creative, Mitchell strives to develop brands that align with both personal and consumer values and push against traditional boundaries. In this episode… What steps can a brand take to stand out in a competitive industry? How is TikTok becoming the next greatest advertising platform? Have you ever wanted a mimosa in a can? Well, the wait is over. Mitchell Stern has you covered. Mitchell has been in the beverage industry since 2014 and has built multiple brands in a competitive industry, including Station Cold Brew Coffee Co. Now, he's planning to launch his most recent brand, Darling Mimosa. Mitchell's been through it all, from can design to digital advertising, and is here to share his tips on brand marketing with you. On this episode of Pitcher This!, Darren Fox talks with Co-founder of Darling Mimosa, Mitchell Stern. Mitchell discusses why he calls himself a serial entrepreneur, how to make a brand stand out among top competitors, why he loves the beverage space, and much more. Stay tuned!

Dawson Sieradzky is the Founder and CEO of Juiced Boxes, a company providing the smarter version of your go-to party punch. Dawson started Juiced Boxes in May 2020, right after graduating from Columbia University with a bachelor's degree in psychology.  Dawson has been fencing since he was six years old and was a college athlete during his time at Columbia. He participated in the NCAA Team Championships for Fencing in 2019 and was a runner-up in 2018. He participated in the Ivy League Team Championships for Fencing in both 2018 and 2019. In this episode… How did a full-time college student create a business in just a year? What inspires someone to become an entrepreneur? Do you miss the days of jungle juice at your college parties? Dawson Sieradzky is the man to talk to. Dawson Sieradzky is the Founder and CEO of Juiced Boxes, a company creating the smarter version of your go-to party punch. Dawson just graduated from Columbia University but has been working on his brand for over a year. It's almost ready to hit the market, and Dawson's here to share his inspiring story. On this exciting episode of Pitcher This!, Darren Fox talks to Founder and CEO of Juiced Boxes, Dawson Sieradzky. Dawson discusses his journey to becoming an entrepreneur, the challenges he's faced while starting his company, his brand's plans for expansion and social media, and much more. Stay tuned!

Sara Moll is the Founder and CEO of Vin Social, a company dedicated to connecting experience-seeking wine lovers to sommeliers and small-batch winemakers. Sara was previously working in the fashion industry as a Creative Director but decided to pivot her life to focus on wine. She received her sommelier certification from the International Culinary Center and she also is a Certified Specialist of Wine. Before founding Vin Social, Sara worked for various wineries and retailers, including as the Consulting Wine Director at StarChefs.com. Sara is a member of Chief, a private network aimed to uplift women into more positions of power. In this episode… Do you want to be a part of the wine community, but don't know where to start? Does it often feel like an exclusive club that you can't join? How can you attend a wine tasting in a pandemic?  Sara Moll is the Founder and CEO of Vin Social, a completely virtual company dedicated to connecting experience-seeking wine lovers to sommeliers and small-batch winemakers. Sara noticed the bad habit of exclusivity surrounding the wine industry and aimed to change it with her company by making it more accessible and less intimidating. She's here to tell you all about wine and why she loves running her business. On this exciting episode of Pitcher This!, Darren Fox sits down with Founder and CEO of Vin Social, Sara Moll. She discusses how her brand is revolutionizing the wine industry, Vin Social's virtual wine tastings, why remote work is successful, and much more. Stay tuned!

Tom Halaska is the Brand Manager at WellBeing Brewing, a brewery dedicated to making non-alcoholic craft brews. Tom has been in the restaurant and beverage industry since he was fifteen, and has done marketing for international liquor brands. Tom is also collaborating with Hope for The Day, a nonprofit focused on proactive suicide prevention and mental health education, on a project called Things We Don't Say: Craft Beer for Mental Health. With the nonprofit, Tom is making an IPA to raise awareness about mental health. In this episode… Who are non-alcoholic beverages targeting? How is one company revolutionizing the craft brewing space with its IPAs and sparkling waters? How can craft beer help create a conversation around mental health? Tom Halaska is here to tell you. Tom is the Brand Manager for WellBeing Brewing, a brewery dedicated to producing non-alcoholic craft beers and waters. Being sober for over three years, Tom knows a thing or two about enjoying non-alcoholic beverages. It's easy for anyone to enjoy them, and with WellBeing's recent collaboration with Hope for the Day, craft beer is doing more than just tasting good.  On this episode of Pitcher This!, Darren Fox talks with Brand Manager at WellBeing Brewing, Tom Halaska. Tom discusses the growing popularity of non-alcoholic craft beverages, selling online versus in retail locations, how craft beer can benefit mental health conversations, and much more. Stay tuned!

Charolette Converse is the Manager of Marketing and Corporate Events at Mikerphone Brewing, a brewery blending craft beer and music to create perfect harmony. Before joining the team at Mikerphone, Charolette was part of Only Child Brewing, working on their social media. In this episode… What happens when you mix beer and music? What does a specialty beer for International Women's Day taste like? What's the best beer festival to attend? Charolette Converse has you covered. Charolette Converse is the Manager of Marketing and Corporate Events at Mikerphone Brewing and the woman behind the curtain when it comes to Mikerphone's social media and events. Although the pandemic canceled Mikerphone's Smells Like a Beer Fest, Charolette didn't let that stop her from growing the brewery's brand — and now, Mikerphone's social media presence is stronger than ever. On this episode of Pitcher This!, Darren Fox talks with Charolette Converse, Manager of Marketing and Corporate Events at Mikerphone Brewing. Charolette discusses marketing tactics, her specialty beer for International Women's Day, Mikerphone's plans for 2021, and much more. Stay tuned!

Kim Nguyen is the Director of Marketing at Speakeasy Co., an e-commerce and logistics platform that allows alcohol beverage brands to sell directly to consumers from their own website. Kim works to ensure that each brand's e-commerce process and digital marketing outreach is as seamless as possible.  Kim has worked in the digital marketing and paid media space her entire career. Before joining Speakeasy Co., she was the Paid Media Manager at Youtily, a Paid Search Specialist at GoHaus, and the Web Analytics and Email Specialist at Mindgruve. In her free time, Kim enjoys watercolor painting and calligraphy. In this episode… Why are there so many rules to follow when advertising on Facebook? How can click costs impact your digital marketing efforts? What's the easiest way to market your alcoholic beverage company online? Kim Nguyen is a self-proclaimed “Swiss Army Knife” when it comes to marketing — and for good reason. Kim has led digital marketing and paid media strategies for tons of companies like GoHaus and Scripps Health, and knows the ins and outs of click costs, advertising rules, and e-commerce. She's here to share her knowledge and tell you everything you need to know about marketing a brand.  On this exciting episode of Pitcher This!, Darren Fox talks with Director of Marketing at Speakeasy Co., Kim Nguyen. Kim discusses the pros and cons of different marketing platforms, how click costs can affect your strategy, her favorite parts of working at Speakeasy Co., and much more. Stay tuned!

Jim Snediker is the Founder and CEO of Stock Mfg. Co., a Chicago-based, full-service design, development, and manufacturing workwear and uniform company. Jim founded Stock Mfg. Co. in 2012 as a menswear clothing brand, but soon found his niche in workwear. After almost a decade, Stock Mfg. Co. has established a national reputation for quality and thoughtful design.  Before starting Stock Mfg. Co., Jim was the Co-founder and President of Left of Trend, a unique fashion website, and a Senior Account Executive at CareerBuilder.com. In this episode… What goes into creating custom clothing and uniforms for the hospitality industry? How did a workwear company beat its 2019 revenue by selling masks alone? What was it like collaborating with Miller High Life? Jim Snediker is here to tell you. Jim is the Founder and CEO of Stock Mfg. Co., a workwear and uniform company based in Chicago. Jim started out with the goal of creating men's fashion, but quickly found his niche in the hospitality industry. He has worked and collaborated with tons of breweries and beverage brands, and is here to share some unique and inspiring stories. On this episode of Pitcher This!, Darren Fox talks with Founder and CEO of Stock Mfg. Co., Jim Snediker. Jim discusses the importance of setting expectations as a business owner, how he grew his company to make custom uniforms and workwear, how he beat his 2019 revenue from selling masks, and much more. Stay tuned!

Tim Angelillo is the Founder and CEO of Sourced Craft Cocktails, the largest craft cocktail delivery service in the country. Tim is a successful tech entrepreneur and global business leader with experience running divisions of publicly traded companies like Yahoo and Time Warner. Currently, he's also founding and leading three startups in Austin, Texas. Tim found his love of experience marketing in the late ‘90s as part of the founding Experiential Marketing team at Sports Illustrated. From there, he went on to work for the popular advertising agency R&R Partners before creating Sourced Craft Cocktails in 2015. In this episode… Do you feel disconnected from your colleagues while working remotely? Don't you wish there was a way to get your favorite cocktails delivered right to your door? How did one business help 330% more companies create a thriving company culture during a pandemic? Tim Angelillo knows the answer. Tim Angelillo is the Founder and CEO of Sourced Craft Cocktails, the largest cocktail delivery service in the country. Sourced Craft Cocktails reaches 10 U.S. cities—and has plans to expand. Tim's drive to help others and be a resource to struggling industries during the pandemic paid off, and he is here to share some inspirational advice. On this inspiring episode of Pitcher This!, Darren Fox talks with Founder and CEO of Sourced Craft Cocktails, Tim Angelillo. Tim discusses how he's working to change outdated alcohol distribution laws, why being a resource to others and giving back is essential, how he maintains work-life balance, and much more. Stay tuned!

Corey Gerstner is the Vice President of Business Development at Bottlecapps, an alcohol delivery mobile app that helps your business deliver beer, wine, and spirits efficiently and effectively. Corey has been with the Bottlecapps team for almost five years, transitioning from Sales and Marketing Manager and Senior Director of Marketing and Client Services to where he is today. Corey was previously the Vice President and Managing Partner of CC Connex and has worked in sales and marketing for over a decade. He holds a bachelor's degree in Marketing/Marketing Management from Texas Tech University. While at Texas Tech, Corey was also the pitcher for the baseball team and made it to the National Junior College Championships. In this episode… Have you ever wanted to order alcohol through an app? How did one business find a silver lining and grow 6,000% through the pandemic? What's the best way to drink whiskey? Corey Gerstner is here to answer all of your questions. Corey Gerstner is the Vice President of Business Development at Bottlecapps, a revolutionary digital mobile app that helps your business deliver beer, wine, and spirits efficiently and effectively. He's had over a decade of experience in sales and marketing, and is here to offer tips and tricks about growing your company and taking the leap into going digital. On this episode of Pitcher This!, Darren Fox sits down with Corey Gerstner, Vice President of Business Development at Bottlecapps. Corey discusses how his company found a silver lining through the pandemic, the benefits of digital marketing, his favorite whiskeys, and much more. You won't want to miss this exciting episode!

Hope for the Day is a nonprofit organization working to promote mental health education and proactive suicide prevention. Breweries worldwide are partnering with them to participate in their “Things We Don't Say: Craft Beer for Mental Health” project. Together, they aim to help smash the stigma surrounding mental health and encourage people to have open discussions.  Joel Frieders, Nicole Henzel, and Tom Halaska are all part of the “Things We Don't Say” project, hailing from various backgrounds and breweries. Joel is the Director of Public Policy at Hope for the Day, Nicole is the Regional Craft Sales Manager at Malteurop Malting Company, and Tom is the Brand Alchemist at WellBeing Brewing Company. In this episode… Is there a correlation between mental health and craft beer? How can for-profit companies partner with nonprofit organizations to make a difference? Why are breweries the perfect place to start talking about mental health? And why is the nonprofit organization Hope for the Day serving up an IPA recipe on their website? To find out, the Pitcher This! podcast has invited today's three guests to give us the scoop. Joel Frieders, Nicole Henzel, and Tom Halaska all come from different companies and backgrounds. They have banded together to create a beer, an ongoing conversation, and a collaboration with their project “Things We Don't Say: Craft Beer for Mental Health.” You might be wondering how craft beer and mental health go together, and they're here to tell you everything you need to know. On this episode of the Pitcher This! podcast, host Darren Fox sits down with Joel Frieders, Nicole Henzel, and Tom Halaska from Hope for the Day, a nonprofit aiming to remove the stigma around mental illness and promote proactive suicide prevention. Joel, Nicole, and Tom discuss their project “Things We Don't Say: Craft Beer for Mental Health,” how they came together and got the project on its feet, the breweries that are involved, and much more. Stay tuned!

Zack Lister is the Founder and CEO of Bodega Brands, a Canadian-based family of brands working together to provide best-in-class beverage products to the hospitality industry. Some of Bodega's popular beverage brands include Arte, cold-pressed and fresh juice mixers, and Hecho, a canned tequila soda. Before starting Bodega, Zack was CEO and Co-Founder of various companies, including Axiomm Technologies Ltd., Well Juicery Ltd., and Hubb Music. In this episode… Are you new to the entrepreneurial scene and want to grow your business? Do you want to expand into the alcohol and beverage industry but don't know where to start? And most importantly, which tequila is best for a tequila soda?  Zack Lister is here to answer all these questions and more on this episode of the Pitcher This! Podcast. Zack is the Founder and CEO of Bodega Brands, a family of brands that aims to provide best-in-class beverages to the hospitality industry. Building a startup from the ground up may seem daunting, but Zack brings his expertise front and center to talk about everything you need to know. On this episode of Pitcher This!, host Darren Fox talks with Zack Lister, Founder and CEO of Bodega Brands. Zack is an entrepreneur with over a decade of experience and has invested in multiple industries, including cannabis, cold-pressed juice, and now alcohol. They chat about Zack's entrepreneurial advice, strategies for building your brand, how the alcohol and beverage industries are growing and changing, and so much more! Stay tuned!

Aimy Steadman is the Co-Founder and COO of Future/Proof, a cutting-edge company focused on developing innovative beverage brands for the next generation of drinkers. Future/Proof is the creator of BeatBox Beverages, a popular beverage brand that mixes fun, friends, and flavor into something that makes everyone party better together. Future/Proof was recently awarded one of Inc. Magazine's Top 5000 Fast-Growing Privately-Owned Companies in America and is considered as a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. Aimy is a founding Board Member and 2021 Board President of the emerging CPG group, Naturally Austin, and has received a handful of national and global accolades—most recently Austin Chamber's A-List 2020. Aimy is considered a powerhouse in the beverage industry and her unique twist on alcoholic drinks has taken the world by storm. In this episode… Do you ever wander the aisles of a liquor shop in search of some wine, only to see the same boring boxes on every shelf? Are you looking for a drink that will shake things up and bring more life to your social events? If you answered yes to both questions, then you will definitely love the beverages brands that Aimy Steadman's company, Future/Proof, has come up with. From a small idea in college to a successful company, Aimy Steadman and her team at Future/Proof have created some of the alcoholic beverage industry's leading brands, including BeatBox Beverages, Brizzy Seltzer Cocktail, and Corkless. Future/Proof aims to quell all your worries about beverage brands becoming static and one-note, targeting the next generation of drinkers. Their unique twist on the alcoholic drink industry has taken the world by storm, and Aimy is here to tell their story. On this exciting episode of Pitcher This!, Darren Fox talks with the Co-Founder and COO of Future/Proof Aimy Steadman about all things drinks. Aimy shares what it was like to start her own company at 23, how they closed a million-dollar deal, the marketing strategies they're using to appeal to younger generations, and much more. Stay tuned!

Drew Hendricks is the President of Barrels Ahead, a marketing agency focused on accelerating organic growth for the wine and craft industry. Drew began his journey in the wine industry after graduating with a degree in Philosophy and Ancient Greek. He later earned his MBA in Entrepreneurial Finance and became a web developer for independent wine stores before expanding his outreach to other companies. Drew is also the President and Founder of Nimbletoad, Inc., a digital marketing agency specializing in web design, SEO, and PPC. In this episode… How can you make your winery stand out? Are there online strategies your company is missing out on that could be building your client list? And most importantly: what's the best way to taste wine? You may think that some visually-pleasing branding and packaging is enough to gain traction, but there's more that needs to be done here to tell your company's unique story. With almost two decades of experience in online marketing strategies under his belt, Drew Hendricks is here to spill his tips and share advice on the wine and craft industry. So no need to let choosing which social media platforms to pursue consume you: Drew is here to help. On this episode of Pitcher This!, host Darren Fox talks with Drew Hendricks, President of Barrels Ahead, about his journey from philosophy and Ancient Greek to marketing wineries. They discuss his approach to online marketing, how to effectively tell your company's story, and the importance of timing when it comes to your content strategy. Plus, Drew shares some of his favorite beverages. You won't want to miss this fascinating episode of Pitcher This!