Podcast appearances and mentions of brendan dell

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Brendandell, Brendan Dell.Connecting with Brendan Dell can offer you a wealth of benefits. As a positioning and messaging expert, Brendan has worked with some of the biggest names in the technology industry, helping them develop effective marketing strategies that set them apart. By connecting with Brendan, you can tap into his expertise to improve your messaging and positioning, ultimately helping to increase sales and drive growth. If you are an entrepreneur seeking funding for your business, Brendan's course, "$1B Pitch," can offer you practical advice on how to craft a winning pitch that will capture the attention of investors. The course covers the key elements critical to a successful pitch, including how to tell a compelling story, build a strong team, and demonstrate market fit.About Brendan Dell: Brendan is a positioning and messaging expert who has worked with some of the top technology brands in the industry. His impressive client list includes well-known names such as Expedia, ADP, HP, Y Combinator, and over 99 portfolio companies. With his vast experience and expertise, Brendan has become a trusted advisor to many companies seeking to improve their marketing strategies and messaging.In his book, "The 12 Immutable Laws of High-Impact Messaging," Brendan shares his rules for standing out in crowded markets. This book is a must-read for anyone looking to make an impact in today's competitive business landscape. Brendan's new course, "$1B Pitch," examines the eight elements of a successful $1B pitch. This course is a valuable resource for anyone looking to create a winning pitch and secure funding for their business.About Brendandell: Brendandell is a company that specializes in partnering with B2B CMOs to help create impactful marketing campaigns and departments. Their expertise and experience have earned them a reputation for being leaders in their field, with a roster of clients including some of the industry's biggest names. Some of their past and present clients include Cvent, which Deloitte has recognized as one of the Fast 500 companies, and TOPO, a leading B2B analyst firm. They have also worked with UserTesting, which Deloitte recognized as one of the Technology Fast 500 companies, and Nuance, a Fortune 1000 company.Other notable clients of Brendandell include Panasonic, SAP, Brother, Act-On Software, MedeAnalytics, and Cambia Health Solutions, among others. They have worked with over 100 clients, each benefiting from the company's expertise and commitment to delivering top-notch marketing solutions. If you are a B2B CMO looking to take your marketing campaigns to the next level, Brendandell is a company that you should consider. Their vast experience and impressive track record make them a reliable partner who can help you achieve your goals and take your business to new heights.Tweetable Moments:02:36 - “So the first thing that every company should do, and the mistake that folks often make is that most companies start and go.”06:04 - “In order to tell that story, you need to have clarity of the problem, clarity of the solution, and clarity of the unique mechanism in which you deliver that solution.”Links Mentioned in this Episode:Want to learn more? Check out Brendandell website at

Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Meet Brendan Dell, the Award-Winning Messaging Expert and Tech Executive, as he takes the spotlight on The Shades of Entrepreneurship! Hailing from Bend, Oregon, Brendan brings his wealth of experience in working with over 100 early-stage and enterprise brands, guiding them in refining messaging, shaping growth strategies, and scaling their impact. Don't miss out on Brendan's latest venture – the $1B Pitch course, delving into the eight elements of billion-dollar pitches. Tune in to his podcast, Billion Dollar Tech, reaching founders, executives, and investors globally.Support The ShowMerch: https://www.theshadesofe.com/shopPatreon: https://www.patreon.com/theshadesofeSocial Media Facebook: https://www.facebook.com/theshadesofeLinkedIn: https://www.linkedin.com/company/theshadesofeInstagram: https://www.instagram.com/theshadesofe/TikTok: https://www.tiktok.com/@theshadesofeYouTube: https://www.youtube.com/channel/UCQotiAmRRUpcUBM6Joqa8XA

Early-stage companies must be able to communicate. What is the thing you want people to know about you? If they can get to know one thing about you, what's that thing? You need to be able to articulate that as leadership; otherwise, if you can't, how is your sales team going to do it? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses diversifying Expedia in crowded skies. Show NotesConnect With: Brendan Dell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses the 12 immutable laws of high-impact messaging. Show NotesConnect With: Brendan Dell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I had one job, which was to get the data right. Why was that so freaking hard?” asked Barr Moses, co-founder and CEO of Monte Carlo, the world's first data observability platform, discussing what motivated her to create the product. Having worked with data for 15 years, she realized so many people across the industry couldn't seem to get it right, nor did they have a systematic, scalable way to make sure data was accurate. In the world we're living in, where so many people have access to data, just a few minutes of inaccurate data can lead to poor customer experience and millions of dollars in lost revenue. It's a problem Barr says will only get worse over time, as data becomes more important to infrastructure.  Barr explains what it was like to create a whole new category, something from nothing, even when some people were telling her it would never work and that she was throwing her career away. She knew there was a company to be built there, and she wanted to be the one to do it and be proud of the journey along the way—which she admits is a lot of hard work. Category creation is really solving customer problems, and in so doing, the customer becomes co-creator of the category because they have the answers. Customer happiness is at the heart of the whole operation. Barr expands upon this and other codified values that make up the foundation of Monte Carlo. Barr reveals what the two main rules any business should have, from the beginning and forever. Find out why it's important that people around you pass “The Mom Test,” what the odds are that data will ever be 100% accurate, and what it's like to be married to your co-founder.  Quotes: “The idea of data being wrong would get a really strong reaction. It resonated. I think that was the first ‘aha' moment. People that I didn't even know would say, ‘Hell, yes, I have that problem, please help me solve it now. So that was the very first lightbulb moment.” (9:52-10:17 | Barr) “We're not looking for someone to say, ‘Hey we have 100 percent confidence.' We're looking for someone to say, ‘Hey, this data is important enough for us to invest something in making sure that it's accurate.' It's about treating the issue with the diligence it deserves." (15:53-16:07 | Barr) “Think about application reliability: A couple of decades ago, nobody cared if your app was up or down. But then Netflix is down for 45 minutes in 2016 because of duplicate data. Netflix being down is a hell of a problem.” (16:07-16:26 | Barr) “Customers don't give a shit about you creating a new category or not. They literally don't care. They care about, ‘Are you solving a real problem for me?' Helping people and solving their problem is way more important.” (32:58-33:20 | Barr) “Our measure of success isn't years or weeks, it's literally minutes. Every minute that you're spending on something should be high-value.” (39:50-40:00 | Barr)  Connect with Brendan Dell:  LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Barr Moses: LinkedIn: @barrmoses barr@montecarlodata.com Check out Barr Moses recommended books: The Mom Test by Rob Fitzpatrick https://www.indiebound.org/search/book?keys=The+Mom+Test   Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brene Brown  https://www.indiebound.org/book/9781592408412   The Score Takes Care of Itself by Bill Walsh, Steve Jamison and Craig Walsh https://www.indiebound.org/book/9781591843474 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

This week our host Brandi Starr is joined by Brendan Dell, Messaging Expert & Tech Executive at Brendan Dell. A positioning and messaging expert to top technology brands, Brendan's clients include Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets. Brendan's new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, Venture Capitalists and Private Equity investors globally. In this week's episode of Revenue Rehab, on the couch, Brandi and Brendan tackle the critical issue of Brand Positioning: Achieving Growth, Even with Non-Mission Critical Offerings. Links: Get in touch with Brendan Dell on: LinkedIn Instagram Brendan Dell Billion Dollar Tech Podcast Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

What do the most successful tech unicorns have in common? They use these 8 predictable elements in their sales pitch. And, Brendan Dell took notes so you don't have to.In this episode, Corrina is joined by Brendan—podcast host, GTM advisor, and founder of his course “The Billion Dollar Pitch Masterclass”. He's sharing what the biggest tech unicorns do differently – and how you can implement these proven winning strategies today.Data Breakout: Value SellingConnect with Brendan: https://www.linkedin.com/in/brendandell/Sign up for The Edge Newsletter: https://www.gong.io/the-edge/

Brendan Dell gets paid to position his clients to connect with top technology brands, including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies.  Brandon's claim is to help people with their “$1B Pitch.” Brendan's course, $1B Pitch, examines the 8 elements of $1B pitches.  His podcast Billion Dollar Tech reaches founders, executives, VCs, and PE investors globally. In this podcast, Brendan provides high level insights into his work, and book, The 12 Immutable Laws of High-Impact Messaging.  Join this conversation if you'd like an introduction to Brendan's $1B Pitch. Spotify  Apple Podcast  Google Podcast  Manage2Win   ------- This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients. I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes. Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.  Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com.

GuestBrendan DellFounder @ B2HOn LinkedIn | https://www.linkedin.com/in/brendandell/HostBrendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

GuestBrendan DellFounder @ B2HOn LinkedIn | https://www.linkedin.com/in/brendandell/HostBrendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

Welcome back to another #EverydayHustle Podcast hosted by Adam Ali. Today, we discuss tips on creating your brand message with messaging expert Brendan Dell. Brendan is an award-winning messaging expert and tech executive. He has worked with over 100 early stage and enterprise brands to help them hone messaging and positioning, shape growth strategies, and scale. He believes that things that do scale start with those that don't. The best strategies are iterative strategies. The company with the strongest message wins. Check out Brendan's Podcast as well. TITLE Subscribe on YouTube Follow me on IG: https://instagram.com/adamwontlose My Beard Oil Now Available on Amazon: https://jo.my/beard-amazon Get Organized with my app - Task Muncher My Children's Book series Shop #EverydayHustle Merch: https://everydayhustle-x-adam-ali.myteespring.co/ Tweet game is strong

In this episode of Startup Hustle, Matt Watson and Brendan Dell, President of Brendan Dell talk about common challenges companies face with their brand messaging, along with how to position your company for securing the right customers.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Learn more about Brendan Dell: https://www.brendandell.com/  See omnystudio.com/listener for privacy information.

In this Pocket Sized Pep Talk, you'll learn:How  companies should adjust their thinking about how they position themselves in a post-COVID-19 world.How you can determine if your positioning is off.The most important thing Brendan has learned about his profession.How companies can position themselves in a post-COVID-19.How to effectively position yourself and how to adjust your strategy in a down market. High-impact positioning stories, and why it's important?Learn more from our guest:brendan@brendandell.com

Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts. We talk about: The key elements to effectively market your company at an early stage Common mistakes in pitch decks How to stand out in a large VC event And a lot more! Enjoy To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Pricing and positioning is often thought of as the domain of marketers and sales teams. But both have a huge impact on finance, and CFOs need to know the process. We spoke with consultant and pricing expert Brendan Dell about brand and positioning as key growth levers for high-growth companies.

Udi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong's Udi Ledergor, we talk about:   The importance of brand The purpose of marketing How he crafts high-impact content The 3 channels driving the biggest impact for Gong   And much more. Note: this is a repost of an episode recorded last year--the insights are as relevant as ever.    The number one Revenue Intelligence platform for sales. Gong captures and delivers insights for every customer interaction, empowering revenue teams to make decisions based on data instead of opinions. Udi is a five-time VP of Marketing with more than 20 years of experience heading world-class marketing teams. He is also a regular contributor to Forbes and the author of the Amazon bestseller, The 50 Secrets of Trade Show Success.   In this episode…   What is the personality behind your brand? Is it human and approachable, or serious and—frankly—boring? Many B2B businesses believe that to appear credible and authoritative, they have to create exclusively education-based content. However, according to CMO of Gong, Udi Ledergor, this approach may be holding you back. So, what is the secret behind Gong's unique billion-dollar brand? One word: “edutainment.”   In this episode, host Brendan Dell sits down with Udi Ledergor, CMO of Gong to talk about how building a brand that boosts engagement and stands out from the competition. Udi shares the common mistakes that marketers make when it comes to branding, his tips for creating a consistent voice for your website, and how to generate content that strikes a balance between entertainment and education. Stay tuned!

Chris Vincent is the Director of Demand Generation at Datashield, an ADT company and one of the most tenured cybersecurity firms in North America. For Datashield, Chris manages the digital marketing specialist along with a team of sales development representatives, serves as the champion, power user, and implementation expert for HubSpot Enterprises, and supports channel sales through event management, webinar production, and more.  Outside his role as an SEO and marketing expert, he is also the host of Datashield's podcast, The Hash-Time Show, and the sales/marketing training series, The Quaff and Pony Show. Equipped with his content marketing expertise, Chris has the power to craft a powerful vision for launching Datashield to new heights—and help clients take charge of their cybersecurity strategy. In this episode… What makes a website stand out in the sea of information? The answer? SEO. But, it's much deeper than you think.  SEO isn't just using a few keywords here and there and instantly ranking as the first option on Google. Instead, it's a combined effort of crafting a strategic content marketing plan and creating an opportunity for others to expand their knowledge in the most accurate way possible.  Don't believe us? Chris Vincent, Director of Demand Generation at Datashield, has used effective content marketing strategies to connect and communicate with clients while creating new sales channels. He describes SEO as a "long game" where the content creator has to pay special attention to their cross-section, including locale, pain-points, and solutions.  Tune in to this week's episode as host Brendan Dell sits down with Chris Vincent, SEO expert and Director of Demand Generation at Datashield. They discuss how to build content that stands out, what defines effective inbound marketing, and the purpose of marketing. Chris also shares his love for content creation and how he got his start in marketing. Stay tuned.

Stephan Mathys is a big-picture thinker, storyteller, and Chief Product Evangelist for Slope Software, an actuarial financial projection modeling software company that helps actuaries get back to being actuaries again. His personal goal is to make innovative professionals like actuaries, data scientists, and engineers as well-known and respected as doctors, lawyers, and the clergy. Stephan's creative and data-driven approach to marketing and content creation, sales, and product expertise make him a triple threat in and out of the field. In this episode… If marketing were a calculated science, then we would conclude that there are diminishing returns in specificity.  Specificity robs us of our time—but what if you could use the ability to specify without complex codes or software and make your work hours shorter and productive rather than longer and ineffective? Wouldn't you opt-in for the dramatic change over time while building an accurate and effective workflow? Stephan Mathys, copywriter, marketer, and Chief Product Evangelist for Slope Software, is here to show you more about how Slope is changing their piece of the pie in actuary science. Slope is differentiating how actuaries get stuff done and save time to focus on the bigger projects. Stephan Mathys, Chief Product Evangelist for Slope Software, and Brendan Dell sit down to talk about the importance of Slope in small and emerging companies, how to differentiate yourself in a red ocean, and the purpose of marketing. Stephan shares his three tactics for engagement and how Slope is making a difference. Keep listening. 

Phil Golub is a seasoned UX designer with over 20 years of experience and a unique focus on digital product innovation, service design, and cognitive experiences. His deep understanding of creating the best user experience has helped redefine how companies interact with their users. He is currently the Senior Director of Digital Product & Innovation at Total Wine & More. Before joining Total Wine, he pushed the bounds of creativity and client satisfaction at Sapient. In this episode… A brand is a promise; experience is proof.  The marketing world has continued to shift to a more digital role in the last 30 years. Words like digital transformation, UX/UI, interface developer, and many more now define what it means to create user-friendly software. Companies can't develop new products with just their name as a promotion anymore; now, they have to innovate and adjust their content to match the fast-paced market.  Phil Golub understands the need for effective market strategies and the process of nurturing an idea from its infancy stage to a final product. His user experience and the digital world's expertise gives him the knowledge to actively dictate the roadmap for product and user experience success.  In this week's episode of The Hook, host Brendan Dell discusses the intricacies of marketing and development with the Senior Director of Digital Product & Innovation at Total Wine & More, Phil Golub. They discuss UX Developer vs. UI Designer, opportunity vs. complexity, and what companies need to know about digital transformation. Phil shares his thoughts on companies who have taken advantage of this transition to create an unshakeable product development and marketing strategy roadmap.

Ran Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow In this episode… The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard to keep up with the new trends, whether you support the mid-market or not. But it's not impossible: it merely requires prioritization, consistency, and re-evaluation at every point of contact.  Ran Avrahamy has shown the world that market fit and consistency are some of the key elements in success. By using one of Ed O'Keefe's principles of Time Collapsing in the early days of AppsFlyer, Ran skipped the lesser points of AppsFlyer marketing campaign to fine-tune what makes their product stand out: their ability to pivot creatively.   In this episode of The Hook, host Brendan Dell sits down with Ran Avrahamy, CMO of AppsFlyer, as they discuss data attribution, the purpose of marketing, and the importance of consistency. Ran emphasizes building a brand that lives up to its name and the beauty of making connections. He also shares his thoughts on how marketers can take their campaigns to the next level. What to find out how? Keep listening!

Karen Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel connection. As a technology enthusiast, she started her career as a biochemist and chemical engineer before developing into a seasoned B2B product marketer. Karen has worked in Fortune 500 companies as well as high-growth startups like Medtronic, Conga, and now Spectralink. In this episode… How do you lower your churn-rate? The answer lies in content marketing.  From crafting a generalized story to a fine-tuned narrative, what you share with your customers can help them understand how your product benefits their way of life. Or, at least, that's the notion that has led Karen Cooper to thrive in her career as an expert product marketer. All stories are connected, from the delivery driver to the CEO of your organization. The gift of crafting a narrative that drives the market is what product marketing is all about.  In this episode of The Hook, host Brendan Dell sits down to talk with Karen Cooper, Senior Manager of Global Product Marketing at Spectralink and Problem-Solver Extraordinaire! They discuss the purpose of marketing, the similarities between working as a chemist and an engineer, and the power of a good story. Karen also shares some of her favorite speakers in the marketing space and the secret to a successful campaign. Stay tuned.

Brandon Laws is the Senior Director of Marketing and Product at Xenium HR. He has worked with Xenium HR for the past 12 years, helping clients grow their business with mindful personal and professional strategies. He is also the host of Xenium's Transform Your Workplace Podcast, the HRO Growth Show, Talkin' Entertainment, and contributes to the podcast, It's About People. In this episode… What's your favorite podcast? Is it a podcast that focuses on thought leadership in your industry? Maybe one on lifestyle and self-care? Or, Is it The Hook? (Don't worry—we'll find a way to forgive you if it's not.)  Regardless of your favorite, it's an understatement to say that podcasts are everywhere. Podcasting has taken off in the last ten years, and the industry's room for growth continues to skyrocket with specialized B2B and B2C podcasts. Case in point: Brandon Laws. He became the host of Xenium's Human Resources for Small Business, which later became the Transform Your Workplace podcast in 2012. Since then, he has had 500,000 downloads, countless expert guests, and hundreds of insightful lessons to keep his listeners entertained and informed.  In this episode of The Hook, host Brendan Dell sits down with fellow podcaster and marketer, Brandon Laws. They discuss podcasting in the B2B space, the purpose of marketing, and the lessons they've learned over the past 12 years. Brandon also highlights some of the challenges he faced earlier in his career and tips and tricks he shares with novices about podcasting and marketing. Stay tuned.

Britton Clark is the Vice President of Channel Partnerships at Gravy. Gravy helps companies increase their retention rate by building strategic relationships. Britton has worked in marketing for more than ten years while cultivating his love for storytelling, unignorable content, and building relationships with clients. Before working at Gravy, he worked with Deputy, Red Bull, and many more. In this episode… What is the purpose of marketing? Is it to drive revenue for the company? Or maybe the point is to establish an unshakeable brand? No matter who you ask, their answer will be different each time, because no two people approach marketing the same way.  According to Britton Clark, VP of Channel Partnership at Gravy, marketing aims to add value and build relationships. Because of this, his secret sauce has two ingredients: connecting with clients and customers on a relational level and building upwards.  In this week's episode of The Hook, host Brendan Dell sits down with Vice President of Channel Partnerships at Gravy, Britton Clark. They discuss the purpose of marketing, how relationships build revenue, and the strategies for building a referral program that keeps clients and customers engaged and happy. Britton also shares why focusing on adding value is more important than selling a product.

Tom Furr is the VP of Branding at Vonage, one of the largest cloud-based communication providers. Vonage has built a celebrated brand that's kept a consistent focus on communicating with their clients and answering the "why" marketing factor. Tom has over ten years of marketing and continues to help brands build a better relationship with their consumers and find the balance between brand and demand. In this episode… What makes a brand stand out from the others? Is it bombarding potential clients with ads? Or a clever catchphrase that stands the test of time? Maybe, instead, it's their ability to innovate? According to Tom Furr, VP of Branding at Vonage, it's none of the above. Tom Furr sits down with Brendan Dell on this episode of The Hook to discuss the power of a well-developed brand. For Tom, the VP of Branding at Vonage, remarkable marketing happens when we have a strategy in place, focus on long-term retention over the short-term, and rely on experts' knowledge rather than gimmick marketing. His advice to his 21-year-old self is something we can all use: cultivate what you are good at and the rest will follow.

Derek Gillette is the VP of Marketing at Leadr, a people management software that facilitates leader development at every organizational level. Derek has taken a new approach to building internal engagement and crafting organic conversations that strengthen teams and advance leadership characteristics. He has over 13 years of management and leadership experience, which has helped him craft a career evaluating how to make better leaders. In this episode… In an industry that already has all the books on leadership and management, what makes a new product successful in that space? How do you answer the age-old question of how to develop leaders in the workplace while offering new insight? Derek Gillette, VP of Marketing at Leadr, and his team have developed a people management software that does all of the above. The software takes into account the human element of what makes great leaders while providing strategies on how to create a workplace where employees can grow and develop their skills. Leadr also takes the shift to remote work into consideration, continuing to help managers make connections and lead their teams to higher heights.  In this episode of The Hook, host Brendan Dell talks to Derek Gillette, VP of Marketing at Leadr. They discuss understanding the market, the purpose of marketing, and the importance of having unbiased interviews to understand the customer more. Derek highlights how he uses his expertise to create opinionated questionnaires for building company-wide engagement. He also recalls how his marketing failures have helped him develop a message that sells and stands the test of time—leadership that motivates. 

Martin Aguinis is the CEO and Co-Founder of AccessBell. AccessBell is a video conferencing platform focused on changing the future of video communication for students and professionals alike. Martin has worked with YouTube on VR, Google on Flutter, and several other projects including GreekRide, EventList, and more. His dedication to understanding the user and the product has named him one of Forbes 30 under 30: Marketing and Advertising. In this episode… Building a great app starts with more than a few lines of coding—it takes constant feedback and understanding of the user. What most marketers miss in their conquest to dominate an industry is the ability to connect with their desired user. Enter Martin Aguinis. While at Google, Martin led Flutter from 0 to 2 million users through his marketing efforts. Martin is also the CEO and Co-Founder of AccessBell, an application that allows users to connect through video conferencing and a simple AI.  In this episode of The Hook, host Brendan Dell sits down with the CEO of AccessBell, Martin Aguinis. They discuss what makes a lollipop moment, how feedback can change our marketing approach, and the lessons Martin learned as the Global Marketing Lead at Flutter for Google. Martin also shares why he thinks the “not sexy” parts of copy are important and how "pay per click" is still a logical marketing format.

Rand Fishkin is the Co-Founder and CEO of SparkToro, a software company that puts audience intelligence at every marketer's fingertips. Before this, Rand was the CEO of Moz, an SEO software business and inbound marketing community that he co-founded in 2004. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, as well as a frequent keynote speaker on marketing and entrepreneurship topics around the world. In this episode… Is SEO still as powerful for growing a business as it was 15, 10, or even five years ago? According to Rand Fishkin, the Co-Founder and former CEO of Moz, the answer is no. When Rand left Moz to start SparkToro, he took with him the valuable insights and lessons he learned from years in the marketing industry. But to get ahead of his competition, Rand also had to adapt to a changing industry and find his own process. So what modern tactics did he take advantage of to successfully market his brand?  Join host Brendan Dell in this episode of The Hook as he interviews Rand Fishkin, the Co-Founder and CEO of SparkToro, about the best ways to effectively market your brand in 2020. Tune in to hear Rand's thoughts on omni-channel marketing, blitzscaling, and episodic content, and discover the common marketing and startup myths that simply aren't true. Keep listening!

Hila Segal is the VP of Product Marketing at Clari. She has more than 15 years of experience designing and executing GTM strategies for innovative, high-growth software solutions. Before her role at Clari, Hila worked for other high-growth tech companies, including Vendavo and Kapow Software. She has made a name for herself in the industry by building high-performance teams that foster cross-collaboration between product sales and marketing. In this episode… At the core of any good marketing campaign is the audience. Yet, many companies fail to keep their audience in mind when creating sales decks and instead focus on themselves: their founders, their company mission, their success stories. According to product marketing leader Hila Segal, this company-first approach is not an effective way to drive value to your customers. That's why her team at Clari innovated their product marketing strategy, starting with the way they interact with their audience.  In this episode of The Hook, host Brendan Dell sits down with Hila Segal, the VP of Product Marketing at Clari, to chat about the ins and outs of her audience-first marketing approach. Hila shares her strategies for putting the customer in the lead role and promoting collaboration between her marketing and sales teams. Keep listening to discover how to deliver value (and drive sales) with every audience interaction!

Marcus Andrews is the Product Marketing Group Lead for Marketing Hub at HubSpot. During his time at HubSpot so far, he has designed narratives, created go-to-market strategies, and launched various products. Before HubSpot, he brought AdWords and YouTube products to market while working at Google. Marcus was also part of the team that grew Wildfire, which was acquired by Google in 2012. In this episode… Creating your own marketing strategy can be an uphill battle. Not only are you fighting against old beliefs, but you are also pushing against the current narrative. At the end of the day, the world is changing and becoming a more data-driven society; we need to adapt to survive. Marcus Andrews, the Product Marketing Group Lead for Marketing Hub at HubSpot, believes in creating narratives and the ability to change your consumers' minds.  Marcus Andrews says out with the old template of selling a product and in with the new process of crafting stories to give life to those products. The Product Marketing Group Lead for HubSpot's Marketing Hub sits down with Brendan Dell to discuss why so many companies miss out on marketing opportunities. Marcus delves into what makes a narrative successful and how to create a unique voice. Keep listening.

Kristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world's fastest-growing companies to identify how they're driving exceptional revenue growth, using that insight to help B2B companies boost revenue through sales, marketing, and sales development excellence. Outside of TOPO, Kristina is a mentor at Santa Clara University's Miller Center, Global Social Benefit Institute, where she provides executive mentorship to social entrepreneurs. In this episode… What changes the nature of a brand and how you approach the market? For many, it's the product. But, for those who excel at gauging consumer concerns, it's the ability to adapt and leverage your insight to answer your customers' needs. This is what Kristina McMillan, VP of Research at TOPO, shares with us in our conversation about what works and what doesn't in client engagement. Join us as host, Brendan Dell interviews Kristina McMillan, VP of Research at TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They discuss the purpose of marketing, where companies fail to connect with their customers, and how to pivot in times of crisis. Kristina explores the importance of knowing when to push and pull in any market and the future of sales. Keep listening.

My guest today is the Founder of B2H Agency based out of Portland, Oregon. Brendan Dell has built six, seven, and eight figures in growth for fast-growing start-ups and enterprise brands like Cvent, Expedia Group, and Panasonic just to name a few. He is also the author of the 12 immutable laws of high-impact messaging and the founder of The Daily Creative, an online freelance community. Allow for him to share how he is growing his business, brand, and impact. Also, please don't forget to rate, review, and subscribe to this podcast to receive more content like today's episode. Interview Resources

Burt Rosen is the Chief Revenue Officer at Empowered Education and a veteran CMO with over 20 years of direct marketing experience at companies like HealthSparq, Starwood Hotels & Resorts, NextHealth Technologies, and Knowledge Universe. Burt is not your cookie-cutter CMO; he is a passionate storyteller who believes in the emotional bond between a brand and a customer while driving results and experiences. He has rebranded bathrooms, sponsored events, launched online storytelling conferences, sent videos through the mail, and elevated the drastically increasing enrollment of education companies in the process. In this episode… Innovation for innovation's sake is always risky. The purpose of innovative marketing is to leave a lasting impression that can alter your brand's course. According to Burt Rosen, Chief Revenue Officer of Empowered Education, digging into the problem and understanding the story behind the brand can be a formative step in the right direction.  Marketing isn't about who yells the loudest: it's about answering the right question for your customer at the right time. In this week's episode of The Hook, host Brendan Dell sits down to talk with Burt Rosen, Chief Revenue Officer at Empowered Education. They discuss great marketing campaigns, the power of storytelling, and the importance of transparency between marketing agencies and their clients. Burt also delves into what drives his creativity and desire to explore various angles in a campaign.

Maya Grossman is a Strategic Marketing Advisor, Product Marketing, and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable. Maya has held executive and strategist roles in companies like Microsoft, AnD Ventures, Google, and SodaStream. In her new book, Invaluable, Maya shares her journey from an entry-level position to VP of Marketing, and how she cemented herself as an invaluable employee. With over ten years of industry knowledge, Maya's expertise in marketing and how to position yourself as irreplaceable is, for lack of a better word, invaluable. In this episode… The stories we tell connect us all to one goal: creating value in the world around us. How we share those stories is equally impactful.  The rise of marketing in uncertain times is met with a look of disdain; it costs too much money, people aren't interacting with our content as much, we don't have a way to create new channels of income. Yet, there is still an opportunity to make yourself invaluable while growing your current skills and developing new ones. According to Maya Grossman, VP of Marketing and Brand Strategist, making yourself an invaluable employee could mean creating new opportunities for your company to reach a broader audience through simple means. In this week's episode, Brendan Dell interviews Maya Grossman, Brand Strategist and VP of Marketing. She discusses creating great content, managing channels of communication with your audience, and adding value to not only yourself but your company as well. Maya also recounts the lessons she learned when engaging with different clients and the importance of learning soft skills in your profession.

Founder at B2H Agency & The Daily Creative • Author https://www.linkedin.com/in/brendandell/

Elissa Fink, the former Chief Marketing Officer at Tableau Software, is now a CMO Advisor to several companies including, Outreach, Exasol, and Intellimize. She also serves on the Board of Directors for Pantheon Platform and Concora, granting them insight into how to drive marketing campaigns and convert leads to sales.  In her 11 years at Tableau, Elissa was a key driver in expanding its marketing from ~$5 million to over $1 billion in revenue. She is also credited for developing the Tableau brand and cultivating the loyal and enthusiastic Tableau fanbase from 2,000 to 65,000 customers in addition to millions of users.  Elissa is an adjunct professor teaching B2B Marketing at the University of Washington - Michael G. Foster School of Business and was selected as MBA Professor of the Quarter in Spring 2020. In this episode… Marketing is a delicate balance between maintaining your authenticity and creating a product that will generate revenue. Whether you can connect with your target audience on a miniature scale or globally, one thing remains at the forefront of every encounter: relationships. Elissa Fink, CMO Advisor and Adjunct Professor at the University of Washington - Michael G. Foster School of Business, emphasizes the importance of content design, delegation, and the connection with the mission of your company.  In this week's episode, Brendan Dell joins Elissa Fink, CMO Advisor and Adjunct Professor at the University of Washington - Michael G. Foster School of Business, in a conversation on marketing originality and the power of a simple message. Elissa talks about her time at Tableau and how she grew their marketing brand from $5 million to $1 billion in revenue. She also discusses logic versus emotional marketing and the importance of building a team with different types of expertise.

Mark Bayer is the President of Bayer Strategic Consulting. He is also a keynote speaker and an expert in government relations, having serving as Chief of Staff from 2011 to 2015 in the U.S. Senate, and an advocate for scientists, engineers, and technical organizations which want to communicate their technical scientific policies using plain English. Mark has helped countless professionals reach their goals of building relationships with key shareholders in Congress and the business world. In this episode… What messages are you trying to convey to your audience and how do you connect to their perception of reality? What narrative are you taking advantage of to build a relationship with new clients to create an opportunity that adds value to the things that they identify as essential? Mark Bayer, previous Chief of Staff to a U.S. Senator and President of Bayer Strategic Consulting, helps clients to create relatable and straightforward marketing content to appeal to the general public with accurate facts and data. In this week's episode of The Hook, Brendan Dell interviews Mark Bayer of Bayer Strategic Consulting about the importance of accurate communication and its ability to change lives. They discuss the value of using your narrative to build connections and clarify the client's vision, the role of emotions and logic in communications, and the need for messaging to be simple, relatable, and memorable. Stay tuned.

Troy O'Bryan is a multi-talented Senior Director of Global Growth Marketing - Lodging Services Partner at Expedia Group, and he has spent the last 20 years learning the ins and outs of the marketing industry. Troy was the co-founder and VP of strategic growth of Response Capture Inc. before they were acquired by Bonfire Marketing Company in 2017, which now serves as a shareholder of the company. He specializes in strategic growth, marketing, and encouraging his team to play big and win big. In this episode… When a crisis hits, how do you pivot your marketing campaign to be empathic to your customers' lives? How can it add value to their current situation? It is a delicate balance between pushing past your comfort zone while being relatable with your client and continuing to create streams of revenue when the world has partially shut down. Senior Director of Global Growth Marketing of Expedia Group, Troy O'Bryan, talks about his three-step plan that has helped Expedia Group to pivot their marketing approach.  In this week's episode of The Hook, Brendan Dell talks with his longtime friend and fellow strategic and growth marketer, Troy O'Bryan, Senior Director of Global Growth Marketing of Expedia Group. They discuss how leaders in the business world have handled the shutdown and the lessons we can learn from their successes and failures. Troy touches on the need for re-establishing relationships with consumers and clients while adding value to their lives post-crisis. Stay tuned.

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up. In this episode… In times of crisis and uncertainty, more businesses fail due to their failure to maintain communication with their clients and the lack of quality in their product. Communication remains to be one of the critical factors in keeping your business running smoothly, but it goes hand in hand with continuing to provide a quality product for your clients. Brendan Dell, the author of The 12 Immutable Laws of High-Impact Messaging, shares why the Law of Edges and how it can help you in creating a message that resonates with your target clients. In this week's episode of The Hook, A Marketing Podcast, host Brendan Dell, gets interviewed by John Corcoran of Rise25, about effective ways to sell in a crisis. He explains the importance of maintaining the relationship with customers and buckling down on your product, and how changing your message and genuine engagement with clients can help you come out victorious by the end of the crisis. Stay Tuned.

Sarah Stansberry is the Chief Marketing Officer of DTN, where she uses her expert knowledge of implementing demand generation solutions, leveraging digital resources, and driving market initiatives to help consumers all around the world.  Sarah has held multiple roles in marketing for the last two decades, working with companies like Click Commerce, AccuData Integrated Marketing, LexisNexis Risk Solutions, and Equifax. She has used her talents to strengthen stakeholder engagement, demonstrate marketing leadership, and to optimize marketing effectiveness globally.   In this episode… What you do today will affect your tomorrow, there has never been a more accurate statement for the state of the business world today. As we see companies toss their employees to the wind and ad campaigns take a nosedive, it reminds us of the uncertainty of the future. And it also highlights the fact that  what we truly desire is for leaders to step up and be that guiding light in the midst of a crisis. And Sarah Stansberry, Chief Marketing Officer of DTN, uses her years of leadership and talent for optimizing and marketing to connect with her team and her customers on a personal level that has begun to make an impact.  Join us in this week's episode of The Hook with host Brendan Dell as he interviews Sarah Stansberry, Chief Marketing Officer of DTN, as she discusses how to reframe your business model to highlight empathy into your communication strategy. Tune in as she discusses how she supports her team as a leader, how to leverage struggles and ideas to serve as an inspiration for your messaging, and why the intention behind your message is very important when reaching out to clients during a crisis.

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality. He is also the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up. In this episode… How do you connect with your users on a personal level and use that relationship to create leads? What lesson do you take for analyzing your pipeline and learning about the interests of your customers? While not all the data we gain from doing market research is immediately applicable, it can help us in the long-term goal of building a user base that is personable and leads to more market conversions. Brendan Dell, president of Spark, is focused on helping others identify how to utilize their unique story to drive their content and marketing tactics further. He believes in using market research to change engagement to action.  Join Brendan Dell in this episode of The Hook, A Marketing Podcast where he gets interviewed by John Corcoran of Rise25 about the importance of gauging where your campaign has impact and the best ways to solve pain-points. He also shares his expert insights on how to use the data from marketing campaigns, leverage personal narratives into your messaging, and find out why impact is more valuable than frequency when reaching out to people. Stay tuned.

Rishi Dave is the Chief Marketing Officer at Vonage, where he is responsible for market branding, demand generation, media planning, and creative and relevant content. Rishi has been recognized for his talent to innovate and optimize sales with a focus on digital data analytics, thought leadership, and marketing technology. He has written and appeared in global media, including, Business to Community, VentureBeat, Forbes PC Magazine, Mar Tech Series, and CMO.com. Rishi is disrupting the marketing status quo with his innovative ideas on marketing, and he has received the Cojones Ace Award by nFusion for being bold and Top Digital Marketer by B2B Magazine along with many more for the incredible results he continues to provide. In this episode… How do you measure the growth of your brand? How do you leverage the data you have collected to gain customers and build a team that can pivot to tell a great story? Marketing is evolving to become a more story-orientated playground where clients and customers connect with the emotional appeal of the data given rather than a more logical focused strategy. Rishi Dave, the Chief Marketing Officer of Vonage, continues to innovate the marketing industry with digital data analytics, technology marketing and thought leadership with a story-oriented delivery.  In this week's episode, host Brendan Dell sits down to talk with Rishi Dave, Chief Marketing Officer at Vonage, as they discuss how to use data to connect to customers and build a marketing team based on open communication and utilizing the market research. Rishi talks about the importance of building a brand that can shift when needed and sharing data between groups in your company. He touches on the use of content creation and stock imagery to drive your story forward. Stay Tuned

Brendan Dell is the author of The 12 Immutable Law of High-Impact Messaging, the founder of The Daily Creative, the president of Spark, a non-profit organization dedicated to advancing gender equality and the President of Brendan Dell, an organization that partners with sales and marketing leaders to tell high-impact stories. Brendan has helped hundreds of companies over the last few years to grow and see the change in their investment in direct marketing through messaging. He founded The Daily Creative to inspire freelancers with the tools and resources they need to level up. In this episode… Leading with empathy has never been the most controversial approach to business, but it has allowed hundreds of businesses higher conversion rates than previously seen in their other marketing campaigns. The idea of connecting with the market on an emotional level provides new opportunities to serve your clientele better and with more dedication to their overall well-being and growth. Brendan Dell, the author of The 12 Immutable Law of High-Impact Messaging, hopes to use the 12 laws he has expounded on high-impact messaging to help businesses foster a better relationship in their industry.  In this week's episode of The Hook, A Marketing Podcast, host Brendan Dell, author of The 12 Immutable Law of High-Impact Messaging, is interviewed by John Corcoran of Rise25. Brendan explains the law of empathy and how it creates a new way of marketing. He dives into common mistakes we often make with marketing campaigns and how to communicate on a level of universal understanding.