Podcasts about datorama

Your Core-4: The ultimate framework for unleashing business success through vision, values, mission and promise by Mrs. Nili Goldberg Amazon.com A mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009 immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and values lead them throughout their journey and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb. Being a strong believer in "practice what you preach" Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology. How does your Core-4 reflect on your business? An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners. About the author Nili Goldberg is a passionate entrepreneur, marketer, and university professor. After working as a strategic marketer and leading product launches in both the corporate world and startups, Nili launched her first startup in 2009 with the vision to disrupt word-of-mouth marketing by recruiting and mobilizing authentic social media creators and influencers into brand ambassadors. The startup was one of the first to manage influencer campaigns for Governmental purposes, and global brands worldwide like GSK, Clinique, and P&G. She researched of the FAASTR alignment strategies first hand for over fifteen years since 2008. Both by aligning fast-moving startup teams to their vision, mission, values & promise or by providing fractional Chief Marketing services to versataile businesses vectors. Her passion for teaching through experiences has been part of her professional life since 2007. She's taught entrepreneurship and marketing at Reichman University, Yeshiva University, Shenkar design schools' entrepreneurial programs to name a few. . Nili holds a master's degree in International Relations, is a guest speaker at international business schools, and mentors in leading entrepreneurial programs like Techstars, Springbourd, and marketing driven communities. She lives with her partner Jonathan, is the mother of Michal and Amalia, a stepmom to Shai and Lee, and prefers to spend time in in nature's embrace, prioritizing outdoor adventures on snowy mountains, beach breaks and desert sunsets with Jonathan and their four girls.

Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

Dreamforce Recap Top Line – Definitely very successful Trailblazers Vendor Ecosystem Overall energy and push Genie Opening keynote – as theatrical as ever. Brett Taylor took center stage to unveil Genie. A re-packaging of Salesforce Marketing CDP, nee Datorama. Adapters to each cloud Analysis Salesforce is being talked about as not being a growth company because they can't compete in the “intelligent data layer.” This move is strong because Salesforce is now the #1 enterprise application delivery platform, having recently eclipsed SAP in quarterly revenues. It has a chance of sparking interest and orders from an ever-increasing number of customers. Tayor on CNBC on investor day: “Salesforce is a growth company.” However, Genie just makes Salesforce a slightly better competitor when compared to Snowflake, Databricks, or Fivetran. Since acquisitions are apparently not off the table, according to Taylor, I expect Salesforce to make some more moves Best Sessions Pablo Gonzoles & Rob Cowell sessions were being talked about How Google does Salesforce Devops is very interesting, very opinionated. Important session because it talked about some open-source innovations in environment variables and feature flags. Sparsely attended session on how Salesforce does devops. Very fascinating under-the-covers look at service discovery, monitoring, and remediation. Showed off merlion, an open-source Python ML and anomaly-detection system called Merlion. Ancillary Services Market for Salesforce is strong Salesforce did not announce any competing products Vendor villages were busy System Integrations are dominant Salesforce Devops Strong Companies Exhibiting (14) ACCELQ Cloud Compliance CodeScan/AutoRABIT Copado Elements Cloud Flosum Gearset Metazoa Odaseva Opsera OwnBackup Prodly DevOps Center Integration Provar Salto With Secure Platform Cybersecurity DevOps Center not making much of a dent Still in Beta; no info on usage or satisfaction yet Prodly and Elements Cloud integrations Journalistic Topics Press Conference The Press Room Foreign Press Trailblazers Love Salesforce It seems real People get a chance to become successful There is a support network available High Tech Bubble Reddit thread Customer attendee satisfaction Reminder about local trailblazer events

In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Tish Squillaro about counteracting the negative thought patterns that hinder good decision making. See the video here: https://youtu.be/uj500hMGZTc. Tish Squillaro (https://www.linkedin.com/in/tishsquillaro/) is the author of a book series called HeadTrash, which deals with solutions that address the negative thought patterns that hinder good decision making for both businesses and teams. Tish has actionable ideas on how to address these issues and more. Tish is also the Founder and CEO of CANDOR. Since 2007, CANDOR has partnered with organizations around the world from early-stage growth companies to global Fortune 500s of various industries ranging from Tech to Media. Her most recent clients include AT&T, AppNexus, Datorama, Salesforce, Teva and IBM. Tish empowers leaders and teams to make the right decisions for the health and success of their business. As an award-winning author, Smart CEO Philadelphia BRAVA award winner, University of Pennsylvania grad, and a guest-speaker on radio, TV, webinars, and workshops, Tish is dedicated to delivering action-oriented strategies that drive long-term results. Check out Dr. Westover's new book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/ Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/ Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/ Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/ Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/ --- Support this podcast: https://anchor.fm/hcipodcast/support

Join us as we discuss with Tish Squillaro how executives can understand not only the challenges they are facing, but help them understand their team better as well. HeadTrash refers to thought patterns and emotional tendencies that hinder your ability to respond to business issues in a productive and professional way. It's any pattern of self-defeating feelings and thoughts that leads you into trouble and keeps you stuck there. #ABandP #BizHelpForYouWebsite: https://candor-consulting.com/LinkedIn: https://www.linkedin.com/in/tishsquil...Tish is the Founder and CEO of CANDOR. Since 2007, CANDOR has partnered with organizations around the world from early-stage growth companies to global Fortune 500s of various industries ranging from Tech to Media. Her most recent clients include AT&T, AppNexus, Datorama, Salesforce, Teva and IBM. Tish empowers leaders and teams to make the right decisions for the health and success of their business. As an award-winning author, Smart CEO Philadelphia BRAVA award winner, University of Pennsylvania grad, and a guest-speaker on radio, TV, webinars, and workshops, Tish is dedicated to delivering action-oriented strategies that drive long-term results.To learn more about Affordable Bookkeeping and Payroll, visit: https://affordablebookkeepingandpayro... I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.

Are you committed to building a great team? Do you want to enhance your team chemistry? Are you looking for tools to accelerate your leadership impact? Do you have head trash that's getting in the way of your leadership? Our special guest Tish Squillaro answers these and other questions about leadership, team chemistry, emotional intelligence, and the head trash that gets in the way of your leadership. Tish Squillaro is the Founder and CEO of CANDOR. Since 2007, CANDOR has partnered with organizations around the world from early-stage growth companies to global Fortune 500s of various industries ranging from Tech to Media. Her most recent clients include AT&T, AppNexus, Datorama, Salesforce, Teva and IBM. Tish empowers leaders and teams to make the right decisions for the health and success of their business. As an award-winning author (the Head Trash series), Smart CEO Philadelphia BRAVA award winner, University of Pennsylvania grad, and a guest-speaker on radio, TV, webinars, and workshops, Tish is dedicated to delivering action-oriented strategies that drive long-term results. The Leadership Junkies Podcast is brought to you by Cardivera.com. Show Notes Episode highlights… Why the health of your business and people matters Business and leadership opportunities to support your people through emotional challenges The role of emotions and a healthy mindset in your leadership The importance of better understanding and managing your emotions as a leader The role of resilience in leadership Using the DISC assessment to enhance your self-awareness and leadership Understanding modern time management as a leader Reality that people management today requires more intention Keys to more effective meetings Importance of team chemistry Learning through the Tupperware versus China cabinets when it comes to control and delegation The reality that you can't argue over other people's feeling when it comes to your impact Critical role of emotional intelligence in leadership Understanding the seven emotions of Head Trash and navigating them differently Embracing the three R's of leadership … resilience, respect and reflection Resources Tish Squillaro (tish@candor-consulting.com) Candor Consulting Website Head Trash Website The Leadership Junkies Podcast Cardivera Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential. Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential. Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.

Já ouviu falar sobre Datorama? O que essa nuvem difere de Tableau ou Einstein Analytics? Voltamos com uma super convidada que é a Deborah De Angelo que é Consultora Sênior na Deloitte e nos conta tudo sobre esta nuvem, desde aquisição pela Salesforce até mercado de trabalho, assim como comparativos técnicos. Se você é um profissional de BI ou de Marketing, não perca! #salesforce #entrevista #datorama Assista no Canal Salesforce Brasil: http://bit.ly/datoramasfdc Ouça no SalesCast Podcast: Gostou do conteúdo? Se inscreva, curta e compartilhe nossas redes sociais para não perder todas as novidades! Canal Salesforce Brasil: https://campsite.bio/canalsalesforcebrasil SalesCast Podcast: https://campsite.bio/salescast ⚡ Oferecimento: Innolevels http://www.innolevels.com.br/ --- Send in a voice message: https://anchor.fm/podcastsalescast/message

Von Boston Consulting, Facelift und XING zum Verleger der Hamburger Morgenpost. Anfang 2020 übernahm Arist von Harpe die Verantwortung für die Mopo und will die Kult-Zeitung aus der Krise holen. Bis zu 800.000 Menschen täglich besuchen mittlerweile die Webseite der Mopo gegenüber ihren knapp 30.000 verkauften Print-Zeitungen. Warum Arist von Harpe dieses Unterfangen auf sich genommen hat, wie sich die Mopo auch außerhalb Hamburgs positioniert und warum Print-Zeitungen wie Schallplatten sind, im Interview mit Philipp Westermeyer in dieser Sonntagsausgabe des OMR Podcasts. Im Anschluss folgt dann ein Gespräch mit Selena Gabat, Head of Marketing DACH von LinkedIn. Die perfekte Gelegenheit für Philipp mal nachzufragen, wie man sein LinkedIn-Game auf das nächste Level bringen kann, wie sich die Business-Plattform weiterentwickeln möchte und wie sich Sven Schmidt gerade auf LinkedIn macht. Jetzt anmelden zum Datorama & BSH Hausgeräte Webinar am 7. Oktober: https://www.salesforce.com/eu/form/events/webinars/form-rss/2648799 (Speaker: Roman Rubinski, Media Analyst, BSH Home Appliances, und Oskar Stenzel, Regional Sales Director bei Salesforce Datorama)

Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev's Technical Specialist Olivia Miller on the show to discuss all things Datorama. Olivia played an active role in Lev recently being named the number one Datorama Partner last year by Salesforce and is here to share her thoughts on this marketer friendly tool. In this podcast they will cover: 1. The functions of Datorama 2. Things to keep in mind when implementing Datorama 3. How Datorama complements and compares to Tableau 4. How the standard Marketing Cloud connector and Lev's customized connector can be utilized 5. When it is appropriate to use Data Lake, Datorama's recent addition 6. Customer Examples And as always, stay tuned for the completely unrelated section at the end to wrap up!

Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev’s Technical Specialist Olivia Miller on the show to discuss all things Datorama. Olivia played an active role in Lev recently being named the number one Datorama Partner last year by Salesforce and is here to share her thoughts on this marketer friendly tool. In this podcast they will cover:1. The functions of Datorama2. Things to keep in mind when implementing Datorama3. How Datorama complements and compares to Tableau4. How the standard Marketing Cloud connector and Lev’s customized connector can be utilized5. When it is appropriate to use Data Lake, Datorama’s recent addition6. Customer ExamplesAnd as always, stay tuned for the completely unrelated section at the end to wrap up!

Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev’s Technical Specialist Olivia Miller on the show to discuss all things Datorama. Olivia played an active role in Lev recently being named the number one Datorama Partner last year by Salesforce and is here to share her thoughts on this marketer friendly tool. In this podcast they will cover: 1. The functions of Datorama 2. Things to keep in mind when implementing Datorama 3. How Datorama complements and compares to Tableau 4. How the standard Marketing Cloud connector and Lev’s customized connector can be utilized 5. When it is appropriate to use Data Lake, Datorama’s recent addition 6. Customer Examples And as always, stay tuned for the completely unrelated section at the end to wrap up!

Recordamos los tiempos en los que todos soñábamos con tener un dashboard como el de Gatorade. Desde aquella han aparecido empresas de visualización de datos como Datorama, Clik, Tableau... Eso ahora es posible y asequible, y mucho más completo que entonces, que básicamente eran cuadros de seguimiento de datos de Social Media. Ahora se pueden crear dashboards de todos los datos clave de la empresa, on y offline, y acompañarlos de automatizaciones super chulas. Vemos con Vicente Castillo, project manager de Zeus, cómo se puede hacer un dashboard visual... más allá de Data Studio ;). Proudly sponsored by Leolytics.

Los más antiguos del lugar recordarán los tiempos en los que Salesforce no era más que un CRM, una herramienta más para gestionar en esencia la actividad comercial de las empresas. Pero en los últimos años ha emprendido una escapada hacia adelante que lo ha puesto a competir directamente con Microsoft Dynamics, entre otros como suite global para dar servicio a empresas. Ha ido comprando empresas, de lo mejorcito de cada casa: Extact Target, Radian 6, Datorama, Tableau, Rebel… Para entender mejor el potencial práctico de todas las prestaciones actuales de Salesforce hemos contactado con Tony Owen, de K2 Partnering y K2 University, una empresa de formación y colocación especializada en tecnología con bastante foco en Salesforce.

This week, I was accompanied by Ryan Doyle (Digital-first AE) and Shezeen Ali (Customer Success Manager) to discuss a few companies that try to expand outside the scope of their main product offering to seize up some auxiliary revenue. Facebook is getting into crypto, Salesforce wants a cut of the CDP game, and Sony wants to give you a ride. Stay in your lane!       TRANSCRIPT: [0:00:17] P.J. Bruno: Hi, again. Welcome back to Braze for Impact, your MarTech industry discuss digest. I'm your host, P.J. Bruno, and with me today...two close friends. I have to my left here Shezeen Ali, to my right, Ryan Doyle. Ryan of sales, Shezeen of success. Hello to you both.   [0:00:35] Shezeen Ali: Hello, thanks for having us.   [0:00:37] Ryan Doyle: Great to be here.   [0:00:37] P.J. Bruno: Yeah, thanks for coming on short notice. I just realized I'm going to be away next week, so we need to get into this week and I don't know what brought us about this topic, but this week's topic is, stay in your lane.   [0:00:50] Ryan Doyle: Stay in your lane.   [0:00:50] P.J. Bruno: And we're going to be discussing different companies that are trying to expand their company operations and revenue streams into, maybe, some things that are more trends, but definitely opportunities.   [0:01:00] Ryan Doyle: Right.   [0:01:00] P.J. Bruno: How you doing, bud?   [0:01:01] Ryan Doyle: I'm doing fantastic. It's a back to back to back day with customer meetings. I'm glad that we got to do some of the stay in your lane content because I haven't even had a chance to digest some of the stuff that's gone down this week.   [0:01:13] P.J. Bruno: Be a good refresher. Shezeen, how we feeling?   [0:01:15] Shezeen Ali: I'm feeling good. You know, it's been a good week. This morning I had some good calls with clients and I feel that...I'm a customer success manager for those of you who don't know, and I feel that it's really fun when I get to put my own experience into my client's questions. This morning, I have to tell you guys, because I just felt so cool, a client asked me...a dating app client, was just asking me some questions. And it was so cool because I got to tell them how I use their app, what I think about the space, what I think about New York City, you know?   [0:01:46] P.J. Bruno: A dating SME.   [0:01:48] Shezeen Ali: Yeah. What I think about New York City dating, which is where they're targeting their customers, and it was just really fun. Guys, I just love my job.   [0:01:58] P.J. Bruno: That's awesome. That's great that you were equipped with the advice, too. As this is the stay in your lane episode, let's jump right into our lane right now and get going. In case you haven't heard yet, Facebook is moving into cryptocurrency. Their subsidiary, Collibra, will offer a digital wallet for the coming Libra Coin. Now, you turned me on to this, Ryan, and as soon as you did I just started digging and learning a ton about it. It's an interesting topic and Facebook moving into something as secure as sharing money, or currency, it's a little scary, actually.   [0:02:33] Ryan Doyle: When they've been so loosey-goosey with our data before.   [0:02:35] P.J. Bruno: Right, exactly.   [0:02:36] Ryan Doyle: And I think we've all seen how this space is also ripe for scamming and really bad things going down where people take the money and run. And what could Facebook do? Given some of the secrecy around cryptocurrency.   [0:02:48] P.J. Bruno: That's what I'm saying. I think they need to repair some trust before this happens. But quickly, let's kind of digest and understand what it is. Obviously, we know the popular cryptocurrency, which is Bitcoin, and the whole idea behind it is it's not run by any sort of government body. And their trying to do the same thing with Libra, but further than that, it's not governed by any one anything. It's governed by all the different data miners. They all need to validate and approve every transaction. The whole point of crypto is it's decentralized. Libra, it seems like, it is centralized in a way. It's not a government body, but with Libra came the Libra Association, which is 28 companies that will partner in governing the currency. The likes of Uber, Lyft, Spotify, Visa, Ebay, PayPal, Stripe, Vodafone and more. And each company has an equal vote when it comes to decision making, but Facebook owns subsidiary Collibra, which will be the app that the sharing will happen through. It's tricky business because, yes, no government body is ruling it but... A large group of corporations, and obviously, they each have a vote and there's checks and balances but there's no sense of protecting the consumer as much as protecting their own hides.   [0:04:05] Ryan Doyle: I would say first and foremost, in the old crypto paradigm you described, it's the miners and the people supporting the transactions that get the earnings of the newly minted Bitcoin, or whatever crypto they're working within. It's not just in this Libra example, something that is governed by a consortium of companies, but they are also going to earn a percentage on every transaction that comes through. So, it's less of Facebook saying, "Hey, we are going to make something great that the whole world and the un-banked can use." And more like, "We're going to start putting out our own currency now, we're going to make some money off of it, and we have the reach to hopefully make it successful." I think that it's a little bit of a wolf in sheep's clothing, and I would prefer Facebook didn't go this route because I'm really scared of them.   [0:04:52] P.J. Bruno: Yup, terrifying.   [0:04:54] Shezeen Ali: I think when I read that some of those partners are governing the currency, like you said, I kind of thought, "Oh, maybe this is okay, because we have some big companies here and they don't want to have their name attached to something that's going to go horribly wrong." But I still think Facebook claiming that they have some sort of process to verify the identity of users...I feel like we need to see that, before we actually trust it.   [0:05:16] P.J. Bruno: Right. Already, House Financial Services Chairwoman Maxine Waters, a California Democrat, called on Facebook on Tuesday to halt development of Libra until legislators have a chance to evaluate the plans, and take action. So they're kind of already getting warning signs, and stop signals from various politicians. It's also been flagged to me that there's other associations that would be concerned with this sort of thing. The whole point was that, with Bitcoin, there's no agency as far as the governance. But now that we have this group that's kind of monitoring the governance, that comes with responsibility. And so, Libra is a permissions-based system, and the validaters are known, and I don't think they're ready for the implications. Because the U.S. Treasury has regulations and there's the know your customer and anti-money laundering laws and money made from currency exchange volatility, these are taxable events. So there's even more implications as far as IRS holding payment processors accountable. It just feels like there's a lot more-   [0:06:17] Shezeen Ali: It's complex.   [0:06:18] P.J. Bruno: Oh man, there's a lot at play. There's a lot of hoops to jump through and, for my call, I hope that it's enough to shut the thing down. Because even if you frame it as this thing that could be better for the world, right? Non-government run currency, the idea...I love it. But you still have to earn back some trust after Cambridge, you know?   [0:06:37] Ryan Doyle: Right, and you see that the House Oversight Committee has already tried to bring Facebook to Capital Hill to have them testify before, and they just did not understand Facebook's business. The senator asked, "How do you make money if you're not charging users?" And Mark Zuckerberg says, "Senator, we run ads." They just don't understand how Facebook makes money. What won't we understand about them once they get this? If they have it their way just one more time, what's going to happen now? In a bubble, it seems cool. Maybe even safe. But even the U.S. Dollar is used to do bad things. What happens when the currency here is out of the consortium's hands and out into the world? Who will use it to do the next bad thing? Even when the money was coming directly to Facebook, they still accepted those Russian ads to influence the 2016 election. Stay in your lane.   [0:07:24] Shezeen Ali: What made Facebook, do you guys think, even want to venture into this avenue?   [0:07:29] P.J. Bruno: They see the opportunity in it, you know? And I think maybe to them it seemed like the cross-hairs of...honestly, opportunity for control but also an opportunity to seemingly give back. The whole idea philosophically, is making governments the bad guys, because they are controlling currency. So I think that's the positioning for it, but still it's not enough.   [0:07:52] Ryan Doyle: Yeah, I would say they're always trying to become a layer of the internet. So they've become a authentication layer for so many sites, they've become an advertising layer...a way to make money and sell space for so many sites. And now they're getting even closer to that money by getting into the financial realm. Think of how much their advertising business could be bolstered if they understood the financial transactions of two billion people, and think of how well their financial business would do-   [0:08:19] P.J. Bruno: Geeze.   [0:08:19] Shezeen Ali: I don't want them to know any of that, please.   [0:08:23] Ryan Doyle: So this is just one layer deeper for them, but a broad, reaching layer.   [0:08:28] Shezeen Ali: Those are good points.   [0:08:28] P.J. Bruno: I don't want them to see all the moisturizers that I purchase on Amazon. They wouldn't have access to that, right?   [0:08:33] Shezeen Ali: I hope not! I was genuinely confused why they went down this avenue so those are both very good points   [0:08:39] P.J. Bruno: And you know what, let's wrap this one up because I feel like we're staying on it awhile. But one thing I will say is a book that Ryan first read and shared with me, The Four, which just kind of talks a little bit about, really, the magnitude of the...for lack of a better word, treason that was involved in what went down with Facebook. I think people don't really understand the gravity of that. And there still has been minimal to...yeah there's been fines but, any other media company in that situation would be shut down immediately.   [0:09:10] Ryan Doyle: There's a certain likeability that protects them at the end of the day, I think.   [0:09:13] Shezeen Ali: Exactly.   [0:09:14] P.J. Bruno: Anyways. So Facebook, please-   [0:09:16] Ryan Doyle: Stay in your lane.   [0:09:20] P.J. Bruno: All right, next up. Ryan, you want to talk the helm on this one, buddy?   [0:09:23] Ryan Doyle: Salesforce lent its hand to the CDP industry this week. A long time legacy technology who has a history of acquiring and bolting together different technologies has finally announced that it would like to integrate those technologies by having a customer data platform. Customer data platform, for those listening and not familiar, is a way of tagging events, attributes, moving data around in your tech stack to different ends. Like Braze, even, where we could send them engagement data and they could send us customer actions as they occur. It's just a great way to make sure that data flows seamlessly between all systems and Salesforce has finally decided that they would like to do that even though they have preached for so long, "We're helping the next generation of marketing companies. We are enabling real-time marketing." To see this now, after CVPs have already been in a space for so long, it's just like, stay in your lane! What are you doing? You're already so far down this path. What makes you think this is going to work now?   [0:10:28] P.J. Bruno: In a way, it seems like a natural progression. Just because we talk about the Salesforce Frankenstein monster, you have so many pieces to the puzzle, the customer data platform seems like adding some grease to the wheels. Right? Because you're just going to ease the sharing between all those pieces, but you know, that said it is yet another layer that you're stacking across all of this fragmented ecosystem. We should have seen it coming, though, because they acquired Datorama in 2018 and then less then a year later, "Hey, we have a CDP." Do you have a CDP, or did you just purchase one, and slap a sticker on it?   [0:11:05] Ryan Doyle: Hot take.   [0:11:06] Shezeen Ali: Oh.   [0:11:07] Ryan Doyle: It's in service of saying that they are trying to stay next gen by releasing all these new features and now we can enable all these use cases, but to quote Dan Head, who just walked us through our legacy marketing battle card, or how we approach conversations with people who might be of a legacy marketing paradigm, "The architecture is just fundamentally misaligned with the purpose you're trying to solve for." So, in that sense it will never work.   [0:11:35] P.J. Bruno: Was that Dan Head, as played by Tom Hardy from Peaky Blinders?   [0:11:38] Ryan Doyle: Yeah, Alfie Solomons, in the Peaky Blinders, yeah.   [0:11:42] Shezeen Ali: So good.   [0:11:43] P.J. Bruno: Do you know how he closes every deal? He literally just slams the paper in front of...what have you got there-   [0:11:46] Ryan Doyle: Just sign right there.   [0:11:47] P.J. Bruno: Just sign, right there-   [0:11:49] Ryan Doyle: Your name.   [0:11:49] P.J. Bruno: And then I'll own fifty percent of Shelby Company Limited. Oh my god.   [0:11:56] Shezeen Ali: Wow that was great.   [0:11:58] P.J. Bruno: Peaky Blinders shout out. And so, we'll say to that, Salesforce-   [0:12:01] Ryan Doyle: Stay in your lane.   [0:12:03] P.J. Bruno: Stay in your lane, bro. All right, moving on. Shezeen, what have you got for us?   [0:12:07] Shezeen Ali: Awesome. Sony...which...you all know Sony-   [0:12:12] P.J. Bruno: Oh, we know.   [0:12:15] Shezeen Ali: They have officially launched a taxi hailing app to rival Uber, specifically in Tokyo. When I think of Sony, I think of all their electronics. I think of PlayStation, that's a big one.   [0:12:29] Ryan Doyle: Headphones.   [0:12:29] P.J. Bruno: Yeah, love it. PS4. That's like how me and Ryan became friends.   [0:12:32] Shezeen Ali: Oh, there you go.   [0:12:33] Ryan Doyle: Mm-hmm (affirmative) That's the only place we are still friends.   [0:12:35] Shezeen Ali: So I was pretty confused by this headline, so they actually announced last year that they were planning to do this, and then they have officially kicked off the service in Tokyo. It's called S.Ride. Essentially, what's going to happen is they're trying to rival Uber, and they've claimed that there are 10,000 licensed taxis in Tokyo. Because right now, the way that it works is there's already so many taxis in Tokyo, so Uber has already partnered with these taxi companies. It's there right now, and that's how they get these drivers.   [0:13:07] P.J. Bruno: So you're saying there's like a maximum number of licensed taxi drivers that can exist?   [0:13:11] Shezeen Ali: Right now. Apparently that's what it-   [0:13:13] P.J. Bruno: It's like alcohol licenses in Philadelphia.   [0:13:15] Shezeen Ali: Yes.   [0:13:15] P.J. Bruno: It's like you need to buy one or pass it on.   [0:13:18] Shezeen Ali: Yeah. And I'm not sure of how they could expand that, but Uber's already there and they're already doing it. And there's also JapanTaxi, which... I just went to Tokyo two months ago, and JapanTaxi was what everyone was talking about. That's like the...I guess you could think about it as YellowCab in New York, but most people just use that.   [0:13:39] Ryan Doyle: Is it app-based?   [0:13:40] Shezeen Ali: It is, yep. It used to not be, it used to not be, and then they integrated it into apps. I had a really bad experience with trying to get cars in Tokyo, you know, they have an amazing subway system. People talk about it all the time. It's like New York City on steroids. Definitely one of the more confusing subway systems I've ever ridden. No one it Tokyo speaks English, so as a tourist, which...they get a lot of tourists, some times it's late, it's like midnight. The subways aren't running anymore. Even though they are efficient, they stop running. So that's when I started to be really grateful for New York and our 24 hour subway system. And we were kind of-   [0:14:16] P.J. Bruno: No one speaks English in Tokyo?   [0:14:18] Shezeen Ali: Yes! Plot twist. Plot twist. No one told me.   [0:14:20] P.J. Bruno: I thought everyone would.   [0:14:21] Shezeen Ali: Nope.   [0:14:22] P.J. Bruno: It was like the end of Big Little Lies, I just got knocked on my butt.   [0:14:25] Shezeen Ali: So that was something no one told me before I went and I was pretty humbled by the fact that I cannot speak anything but English, pretty much. And so, using a lot of Google Translate, and also I was with my brother and his girlfriend but we both were like, "You know, we don't want to just stand on the side of the street and wait for a taxi to come," because we didn't see a lot, "so why don't we use Uber?" And so we did, it took a while to arrive and it was the cutest old man just showed up in his taxi. So it was like a fancy taxi, he was wearing a suit...he had to be 80 years old. Didn't speak English. And it was so bad. We got really lost and it was just not a great experience.   [0:15:06] P.J. Bruno: Really?   [0:15:06] Shezeen Ali: And he got super lost. And he was so embarrassed but we couldn't really say, "Are we going to get charged for this?" Because he didn't know what we were saying, he didn't even understand the Google Translate app that we kept showing him with the characters, so it's one of those-   [0:15:18] P.J. Bruno: But he was very cute.   [0:15:19] Shezeen Ali: He was super cute. Japanese people are-   [0:15:21] P.J. Bruno: Yeah, that's what you were paying for.   [0:15:22] Shezeen Ali: They're so respectful. They're so polite. They love tourists. So long story short is, I started to kind of say, "Oh, Uber in Tokyo? This is not ideal."   [0:15:31] Ryan Doyle: But what makes Sony think they have the special sauce to crack this nut?   [0:15:35] Shezeen Ali: That's where I'm kind of in a weird place right now. Where I'm like, "Yeah, Sony. Let's see what you can do." If you think that this is a...You know what? I'm speaking from personal experience. Maybe other people have had good Uber experiences but we...we rode it a couple of times and it was not great. So maybe they can launch a partnership with these taxi companies that will allow for, I don't know, a better app or maybe GPS...the better GPS system for these taxi drivers, because most of them are really old and they don't even have GPS systems. So you're kind just telling them, "Hey" and they're not using their phone when they're driving so-   [0:16:11] P.J. Bruno: Is this the one time that we allow somebody to-   [0:16:14] Ryan Doyle: To switch lanes.   [0:16:15] Shezeen Ali: I think it might be.   [0:16:16] Ryan Doyle: Sony, feel free to skirt? Merge?   [0:16:19] Shezeen Ali: Feel free. So I'm really curious to see what happens and-   [0:16:22] P.J. Bruno: Yeah, Sony it sounds like the lane is relatively open.   [0:16:26] Ryan Doyle: Wide open, yeah.   [0:16:27] Shezeen Ali: You'd think Lyft would do something but apparently they don't have...they've expressed interest in Japan but they haven't officially done anything.   [0:16:36] P.J. Bruno: I hope that means that on the inside of the cars that pick you up, the entertainment system is the bomb.   [0:16:41] Shezeen Ali: That's what-   [0:16:43] P.J. Bruno: That would be so good.   [0:16:44] Shezeen Ali: That would be the best.   [0:16:45] P.J. Bruno: PS4 in the back seats, what is up? I'm like, "You know what? Why don't you take me around a few more times?"   [0:16:49] Shezeen Ali: There we go. PS4.   [0:16:50] P.J. Bruno: I got to finish my game.   [0:16:52] Shezeen Ali: This came full circle. I'm hoping S.Ride can do something, but you know, JapanTaxi is also used widely, I did mention that. So if they can compete with JapanTaxi and Uber...we'll see. We'll see what happens.   [0:17:05] P.J. Bruno: All right, well I'm excited to see. We have one final one and this remains to be seen whether it was legit or a publicity stunt, because of all the back-tracking that happened. So I don't know if you had heard about this but IHOP goes to IHOB. So that's International House of Burgers, and it was to promote some of their new burger specials on the menu. And it received so much hate on Twitter and the internet.   [0:17:33] Shezeen Ali: I love Twitter.   [0:17:34] P.J. Bruno: The internet was disgusted. It literally chewed up International House of Burgers and spit it right back out.   [0:17:40] Ryan Doyle: They just did it with such fanfare. It wasn't like they one day said, "Hey, we're IHOB." They had this pomp and circumstance around releasing it where it's like something big's coming. Like the same type of hype that was built around the Segway when that first came out, and everyone's like, "It's a Segway." And everyone's like, "It's IHOB." They were-   [0:17:59] Shezeen Ali: I did think that the hype was overdone.   [0:18:01] P.J. Bruno: It's a serious Steve Jobs iPhone level hype.   [0:18:04] Ryan Doyle: Well, because of course, you need to...I feel like, for big releases, the hype is hugely important. But you also set yourself up for a huge fall. And that's what they did here.   [0:18:15] P.J. Bruno: This is not just a stay in your lane, this is a what did you expect?   [0:18:18] Shezeen Ali: But I will say, I had never heard this many people talk about IHOP in years. Unless you walk by one in New York City. I had not heard about, not really, it hadn't come up in conversations. So they got me talking, but maybe not in a good way.   [0:18:32] P.J. Bruno: Yeah, it's crazy because IHOP, think about how firmly that is situated in the American zeitgeist, right? IHOP is immediately, you know what it is.   [0:18:43] Ryan Doyle: Everybody's puked there once.   [0:18:44] P.J. Bruno: Everybody's puked there once, everyone's had subpar breakfast. And yet, sometimes you just get a craving to jump into an IHOP and just crush some buttered pancakes.   [0:18:54] Shezeen Ali: There we go.   [0:18:54] P.J. Bruno: But the response from the president of IHOP, Darren Rebelez, he said, "But we want to convey that we are taking our burgers as seriously as our pancakes." He said, "Most of the 1,800 restaurants still go by IHOP." Which means, I guess, and handful of them are going to go by IHOB.   [0:19:14] Shezeen Ali: I want to know which ones are IHOB.   [0:19:16] Ryan Doyle: IHOB. The restaurants for hobbits.   [0:19:19] Shezeen Ali: Now really, this doesn't help. Him saying that they're going to take their burgers as seriously as their pancakes just makes me even more mad. Why?   [0:19:26] Ryan Doyle: Because they don't take their pancakes that seriously.   [0:19:28] Shezeen Ali: Stick to pancakes.   [0:19:30] P.J. Bruno: I'm going to go ahead and say stay in your lane.   [0:19:31] Ryan Doyle: Stay in your lane.   [0:19:32] Shezeen Ali: Stay in your lane.   [0:19:34] P.J. Bruno: You know what, that's all we have time for today. Thanks for joining us everybody. I'd love to than Shezeen and Ryan for joining me, guys.   [0:19:41] Ryan Doyle: Thank you for having us.   [0:19:42] Shezeen Ali: Thanks P.J.   [0:19:43] P.J. Bruno: And thank you all for joining us as well. Take care. [0:19:46]

Today’s emails have lot of good stuff. They are courtesy of goodsalesemails.com. We grabbed two cold emails that we are going to rip apart. Let’s dive in! Email 1: Subject: g'day from datorama Hi {!first_name}, Happy Monday. I saw your company on LinkedIn and wanted to reach out. Cool to see what you guys are doing! Wanted to reach out because I'm working with some clients in your space on a really interesting marketing performance project. Given your background, I think you would find the strategy compelling. Would love to tell you more. Here's the quick pitch: We solve two problems: #1, marketing budgets are allocated in hundreds of different places. Making sense of it all is cumbersome, annoying, and slow. #2, it’s hard to access and share marketing performance data. Decisions get fogged. It discourages curiosity. My company Datorama created a platform that does end to end media performance management. We completely eliminates the need to do data cleansing, harmonization, and manual data manipulation. Lot's of awesome stories from my other clients like L'Oreal, Chevron, & Ticketmaster. Let me know if I can get on your dance card this week. Looking forward, John Email 2: {!company} - Respond faster to customers Hi, I've seen from your website that you're getting repetitive support requests. I'm the {!title} of Gorgias, we help support teams treat all customer support in one screen. This way, the support team can respond faster to customers. Do you think it could help {!company}? If so, happy to tell you how (here's my calendar) / show you a demo (we're in SF too). John Gorgias.io Follow up: Re: {!company} - Respond faster to customers Hi, Did you have any feedback? I know lack of context on support messages is a big problem for commerce businesses. I would highly appreciate your response or a referral to your colleague at {!company} that I should be speaking with. If this is not of interest to you, please just let me know and i won't contact you again;) Thanks, John Doe Break up email: Re: {!company} - Respond faster to customers Hi, I understand you’re very busy and getting all customer support in one place might not be your priority, so this will be the final email. Should you decide to respond, I’ll be glad to discuss how Gorgias can help agents respond faster to customers, by seeing data from the back-office next to their message. (here’s my calendar, just in case). I will also appreciate if you forward my communication to a person at {!company} that would be best to discuss customer support. Thanks! John Doe Today we covered personalization with even more details to help you catch your prospects attention. To help them answer easier, you can use our CTA Swipe File. Happy cold emailing! Jeremy and Jack OTHER TEARDOWN EPISODES: Episode #077 – Teardown: Key Takeaways from Good, Bad And Ugly Cold Emails Episode #069 – Teardown: Go-2-Market, Nigerian Prince & Link Building Cold Emails Episode #061 – 4-part Email Teardown: How to Get a Reply from Jeremy Episode #057 – Teardown: Monkeylearn Episode #053 – Teardown: Contact Form Outreach Episode #048 – Teardown: Wins, Missed Opportunities and Pitfalls to Avoid Episode #038 – Cold Recruitment Email Teardown Episode #025 – Email Teardown Episode #014 – Email Teardown: Snype.io Episode #011 – Email Teardown: Casewave Episode #004 – Email Teardown: Skillshare

My name is Corey Kupfer and I've been working in the business of negotiations for more than 30 years, both as a successful entrepreneur and as an attorney. My goal is to help you strategize, plan for, find, and complete deals that will help your company grow rapidly. This is called “inorganic growth”, and it differs from the traditional, often slower, organic growth you're probably familiar with. What You Will Learn: Learn why Gannett elected to acquire search marketing software maker WordStream for $150 million, and what benefits Gannett expects to receive from the deal. I also review IBM's 2018 acquisition of Red Hat for $33 billion, in an effort to expand and grow their open source capacity and cloud dominance. I examine Oracle's acquisition of DataFox for an undisclosed value, with the intention of increasing their capacity for Artificial Intelligence to analyze business data. I also look at Twilio's $2 billion acquisition of SendGrid to expand their cloud platform as an all-in platform for business growth. Learn about Adobe's $4.75 billion acquisition of Marketo, to improve the function of their cloud-based solutions suite; as well as Cisco's $2.35 billion acquisition of two-factor authentication specialists Duo Security. I discuss AT&T's purchase of AlienVault with undisclosed financial terms, with an effort to boost their own internal systems security, as well as Siemens' $700 million acquisition of low-code platform maker Mendix. Learn why DocuSign acquired SpringCM for $220 million as an effort to modernize its processes, and hear about the Salesforce acquisition of Israeli cloud and AI marketing platform Datorama at an undisclosed purchase price. I discuss the potential motivations behind the above-listed acquisitions, as well as key tech sector partnerships of 2018 and why they stand out. For example, learn why Walmart and Microsoft are partnering for the purpose of being more competitive in e-commerce, and why Apple and Google are partnering despite their ongoing competitive interests. Resources: Website: www.fuelingdeals.com

My name is Corey Kupfer and I’ve been working in the business of negotiations for more than 30 years, both as a successful entrepreneur and as an attorney. My goal is to help you strategize, plan for, find, and complete deals that will help your company grow rapidly. This is called “inorganic growth”, and it differs from the traditional, often slower, organic growth you’re probably familiar with.What You Will Learn:Learn why Gannett elected to acquire search marketing software maker WordStream for $150 million, and what benefits Gannett expects to receive from the deal. I also review IBM’s 2018 acquisition of Red Hat for $33 billion, in an effort to expand and grow their open source capacity and cloud dominance.I examine Oracle’s acquisition of DataFox for an undisclosed value, with the intention of increasing their capacity for Artificial Intelligence to analyze business data. I also look at Twilio’s $2 billion acquisition of SendGrid to expand their cloud platform as an all-in platform for business growth.Learn about Adobe’s $4.75 billion acquisition of Marketo, to improve the function of their cloud-based solutions suite; as well as Cisco’s $2.35 billion acquisition of two-factor authentication specialists Duo Security.I discuss AT&T’s purchase of AlienVault with undisclosed financial terms, with an effort to boost their own internal systems security, as well as Siemens’ $700 million acquisition of low-code platform maker Mendix.Learn why DocuSign acquired SpringCM for $220 million as an effort to modernize its processes, and hear about the Salesforce acquisition of Israeli cloud and AI marketing platform Datorama at an undisclosed purchase price.I discuss the potential motivations behind the above-listed acquisitions, as well as key tech sector partnerships of 2018 and why they stand out. For example, learn why Walmart and Microsoft are partnering for the purpose of being more competitive in e-commerce, and why Apple and Google are partnering despite their ongoing competitive interests.Resources:Website: www.fuelingdeals.com See acast.com/privacy for privacy and opt-out information.

1. THE Customer Data Platform (CDP) STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his legendary CDP World Tour! Fun Fact: in Asia, marketers tend to use CRM and MA interchangeably (David tells us more!) Refer these recent headlines: ARM buys Treasure Data Recently Salesforce bought Datorama And invested in SessionM Bridg launches its new CDP-cum-CRM enabler for restaurant and retail industry Swrve’s CDP-esque advanced event triggers 2. THE MAGIC OF THE QUADRANT SEASON! The Gartner Magic Quadrants 2018 are out, and our inboxes are flooded with press releases of their brands being featured on some or the other category on the Magic Quadrant. Anand shares his insight on how marketers should really approach vendor selection; how to make the best use of evaluation tools to help make the right choice; and not missing the trees for the woods when investing in technology. Fun Fact: Aside from inventing CDP as a category, David also once invented one of the earlier ‘evaluation tools’ for martech called VEST (unfortunately it’s no longer available online but if you’re interested to know more, connect with David!) 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: Cision acquires ShareIQ visual recognition technology Bidalgo uses AI to guide Ad Creative 4. Plus: Facebook makes it to our Hail and Fail commentary! Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Talking Stack Podcast: our big news! 1. ZIFF DAVIS ACQUIRES REVENU8 Amit shares the news of Ziff Davis’ acquisition of Revenu8: MarTech Advisor, HR Technologist and ReadITQuik are now all a part of one of the world’s largest B2B media organizations. And we couldn’t be prouder of the long way we have come in such a short time. 2. MARKETO-BOMBORA TEAM UP Amit and Anand give us the background on what exactly Bombora does and how marketers can use it, and then they go over the Marketo - Bombora deal and talk about the possible impact of unifying intent data with personalization and ABM and what will such a service would mean to B2B marketers who are trying our or executing ABM. 3. What’s the deal with Salesforce and CDPs? David couldn’t join us this time as he’s traveling but we are quoting him from his weekly newsletter “Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.” Amit and Anand take that analysis further and get into the details of why Salesforce could be so interested in CDPs and what it would mean to all the thousands of businesses who are on Salesforce today. HAIL and FAIL of the week HAIL: See why Anand thinks the new data portability project between Google, Facebook, Microsoft and Twitter is a hail! FAIL: Anand’s (or anyone who lives at his address) got mail.

In this week's episode of Analytics Neat we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat Visit BillBruno.com

The only constant in marketing today is that change is here.   In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer stories and community building, sales enablement and readiness, market/competitive analysis, and all things data-driven marketing.   Listen And Learn: How Datorama uses data to inform, focus on the details, and then to focus out and tell a story. The impact of data-driven marketing on brands. How to standardize, integrate, and automate all of your data. The importance of understanding data manipulation, data integrity and accuracy, and data ownership. How to deal with the “bottleneck of data.”   TO LEARN MORE ABOUT  DATORAMA, CLICK HERE. TO FIND JAY WILDER ON LINKEDIN, CLICK HERE.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Get the notebooks out. Amy serves on the board of directors for Procter & Gamble (NYSE: PG) and Cisco (NASDAQ: CSCO), which have a combined market cap of ~$400B -- and she is the CEO and founder of Accompany, a relationship intelligence platform which has received over $40M in funding. She's also an ex-Google exec who ran Google Analytics for seven years, growing it from >1% to over 70% market share, and serves as an advisor to Hubspot, Optimizely, ClearSlide, BloomReach, Origami Logic and Datorama. She holds a BSEE and MSEE in hardware and network systems from Stanford University. Make sure you let Amy know you heard her on Seeking Wisdom by Tweeting @_amychang @dcancel and @davegerhardt. Here are two links we mention on this episode: Star Wars Myers Briggs Type: geekologie.com/2013/12/star-wars-characters-myers-briggs-person.php Creativity Inc. Summary: https://www.fastcompany.com/3027135/inside-the-pixar-braintrust PS. See you at HYPERGROWTH 2018? Tickets just went on sale last week. Use the promo code SEEKINGWISDOM at hypergrowth.drift.com