Podcasts about wakefit

Welcome to Business Thursdays on The Viral 3 where we decode powerful shifts, practical ideas, and real-time case studies that shape modern businesses.In today's episode, we dive deep into the silent yet explosive revolution of *Direct-to-Consumer (D2C)* brands a space that has become an instant hit across India and beyond.From skincare and fashion to healthy snacks and home décor, D2C brands are cutting out the middlemen, building direct relationships with customers, and winning hearts (and wallets) with speed and personalization. We break down how these brands are scaling faster, listening better, and owning their storytelling. Whether it's a local Instagram store or a pan-India brand like mCaffeine or Wakefit, these companies are proof that *D2C isn't just a trend it's the future*.If you're an entrepreneur, content creator, or just a curious business mind, this episode is packed with insights on how you can learn from the D2C playbook from building community to leveraging data, to mastering experience-led branding.If you enjoyed this episode, don't forget to follow The Viral 3, where we bring you real, relatable, and rooted stories in business, books, and beliefs — every Tuesday, Wednesday, and Thursday. And if D2C excites you, share this episode with someone dreaming of starting their own brand!*Keywords:* D2C revolution India, direct-to-consumer brands, Indian D2C success, Wakefit strategy, mCaffeine growth, ecommerce trends, brand storytelling, consumer engagement, modern retail model*Hashtags:* #TheViral3 #BusinessThursdays #D2CRevolution #DirectToConsumer #IndianStartups #NoMiddlemen #BrandStories #EcommerceGrowth #SmartSelling #ConsumerDrivenBrands #ModernBusinessModels

In today's Tech3 from Moneycontrol, Zomato's food delivery CEO steps aside as Deepinder Goyal takes the reins. We also spotlight the rise of lean AI startups like Cursor and Lovable, generating millions in revenue with tiny teams and rewriting how tech businesses scale. Plus, The Sleep Company is in talks to raise Rs 500 crore as it takes on Wakefit in the booming mattress market. Tune in and get your daily startup and tech fix.

In today's Tech3 from Moneycontrol, ONDC CEO Thampy Koshy resigns, marking a major leadership shakeup at India's e-commerce disruptor. TCS delivers a lower-than-expected results with dip in net profit, Wakefit gears up for a Rs 2,000 crore IPO, joining the wave of startups eyeing public markets. Meanwhile, Flipkart Minutes plans to scale quick commerce with 800 dark stores by 2025. Tune in for the top tech and startup stories.

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Wednesday, November 6, 2024. This is Nelson John, let's get started.   The NSE is likely to see a drop in its trading activity. This is because the market regulator, Sebi, has decided that starting November 20th, the exchange can only offer one type of weekly trading option, focusing on the Nifty series instead of the more popular Bank Nifty series. Ram Sahgal reports on the decision which is part of Sebi's efforts to calm down trading activities and reduce losses for individual investors. Ashishkumar Chauhan, MD and CEO of NSE, said on Tuesday that this change might lead to a decrease in trading volumes, and some of the activity that used to happen every week might just vanish as traders adjust to the new rules. Data from RBI has revealed that state-owned banks have been raising their deposit interest rates to the highest levels in almost eight years, trying to attract more people to save money with them. This increase, reaching 7% in September for public sector banks, is in response to their high credit-deposit ratios, indicating a high use of deposits for lending. The push by PSBs to offer more competitive rates aims to attract more deposits as their loan growth outpaces deposit accumulation. Shayan Ghosh spoke to top public bankers who suggest that deposit rates may have peaked, which could help stabilize their margins. Last month saw a sudden rise in hoax calls that targeted airlines and hotels. These hoax calls were usually bomb threats made by anonymous people on the internet. Shouvik Das writes that these are the latest form of scam calls that use virtual networks and VPNs to hide the caller's digital footprint. India experiences an average of 5 million scam and hoax calls a day. Cyber security experts are investigating the incidents, but have to work through the sophisticated techniques used by perpetrators. Additionally, cross-border regulations complicate matters further. Tracing calls to foreign origins requires cooperation from other nations, and substantial evidence isn't always available. Consumer and e-commerce firms faced subdued sales during the festive season. This could affect year-end bonuses for employees, who could see a potential 15% reduction. Companies typically pay bonuses during the festive season and at the fiscal year's end, with additional performance-linked payouts, Sowmya Ramasbramanian, Shouvik Das and Devina Sengupta report. However, due to less spending by consumers who are cautious due to high prices and relying more on EMIs, overall sales haven't met expectations. This downturn in sales means bonuses tied to sales targets and company performance could be lower. While some sectors, like quick commerce, saw decent festive sales, overall, the scenario remains challenging, impacting how much companies can afford in terms of bonuses this year. India's mattress market has long had stalwarts like Kurlon and Sleepwell. A few years ago, some startups came and disrupted this space. One of them was Wakefit. Fuelled by a steady stream of venture capital funding, Wakefit has increased its revenue by 12x over the last five years. This revenue in excess of ₹1,000 crore has already exceeded that of Kurlon. Samiksha Goel writes about Wakefit's journey and strategy to set itself apart in India's mattress market by using cheaper pricing and strategies such as a 100 day trial period.That's all for today.

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Friday, June 21, 2024. My name is Nelson John. Let's get started:Indian benchmark indices, Nifty and Sensex, opened at record levels and touched new highs during the session before ending the day marginally higher, with Sensex up 0.18 percent and Nifty up 0.22 percent.From next June, every new smartphone and tablet sold in India will need to have a USB-C charging port so that consumers can charge all their devices with just one type of charger. The rule, which will include laptops by 2026, is part of India's efforts to align itself with global standards set by the European Union to enhance convenience and reduce waste.The new rule doesn't apply to feature phones and wearables for now, but it's a big step in the right direction. The Indian government said it plans to enforce the new standard vigorously. Companies that fail to comply will face penalties under the Consumer Protection Act, Mint's Dhirendra Kumar and Gulveen Aulakh report. There's also a push for makers of basic phones and other devices to voluntarily adopt USB-C ports, which would further unify charging standards. Leading smartphone makers such as Xiaomi and Oppo have already voiced their support.Sebi has issued a stern directive to Religare Enterprises Ltd, ordering it to comply with securities law. The development unfolded as the Burman family, promoters of Dabur, made moves to increase their stake in Religare through an open offer.Sebi instructed Religare's chairperson Rashmi Saluja and the board to seek necessary approvals from the Reserve Bank of India within a week. The action highlights Sebi's concerns about Religare's attempts to obstruct the open offer by the Burmans, who are significant stakeholders in Religare through various family-owned entities. Sebi intervened despite resistance from Religare – which expressed doubt about the Burmans' ability to improve the company's management – highlighting the importance of adhering to the proper procedures in an acquisition. Mint's Ranjani Raghavan and Neha Joshi report.Apple and Google are diving deep into generative AI, and making smartphones more capable in the process. Apple recently announced ‘Apple Intelligence', a set of tools that will allow iPhones, iPads and Macs to perform tasks such as transcribing calls, crafting emails, and generating images and emoticons. Google rolled out similar capabilities last September, and Samsung also offers similar AI features on its top-tier devices. However, not all AI tasks are processed on the device itself. Apple's Siri will soon be able to handle simple queries on-device but could tap OpenAI's ChatGPT for more complex requests. Google's Pixel phones and Samsung's devices need internet connections to access hefty AI models stored in the cloud.For now, these cutting-edge AI features are limited to premium models. Apple's AI suite is exclusive to its 15 Pro and Pro Max iPhones, while Google and Samsung have integrated AI into their latest devices, with potential expansions on the horizon. What's next for smartphones as tech giants throw their hats in the AI ring? Mint's tech correspondent Souvik Das has the answers in today's Primer.Omnichannel furniture retailer Pepperfry ventured into the furniture rental market in 2017, tapping the ‘sharing economy' vibe that appealed to India's young urbanites. At the time, the company estimated that the market could one day be worth $1 billion a year. Despite a promising start, Pepperfry ended its rental services in 2019, saying the market was too niche.There are still 157 companies worldwide that employ the rental model, including Indian firms such as Rentomojo and Furlenco. But most are still small, thanks to a complex market with overestimated potential. For instance mattress company Wakefit, which started in 2016, later ventured into furniture and saw revenue rise to 813 crore rupees by 2023. Rentomojo made 121 crore that year. These companies face plenty of challenges, from complex logistics to quality issues, and many renters have endured poor service and delayed pickups. Some companies are adapting by diversifying into appliances and electronics, while others are focusing on logistics to improve their services. Mint's startup correspondent Priyamvada C takes dives deep into the workings of furniture rental startups in today's Long Story.India is facing a brutal heatwave, with the Health Ministry reporting 110 heatstroke-related deaths and more than 40,000 suspected cases as of June 18. Most of the victims are in rural areas, where many people work outdoors and have limited access to healthcare. Madhya Pradesh has recorded the most heatstroke cases, followed by Rajasthan and Andhra Pradesh, while Uttar Pradesh has seen the most deaths, reports Mint's Puja Das.We'd love to hear your feedback on this podcast. Let us know by writing to us at feedback@livemint.com. You may send us feedback, tips or anything that you feel we should be covering from your vantage point in the world of business and finance. Show notes:Common smartphone chargers from next year; laptops to be covered from 2026Sebi directs Religare board, Saluja to seek approvals for Burman open offerMint Primer | AI phones on the horizon: promises and pitfallsRent vs buy: Why startups failed to shake up the furniture rental marketIndia reports 110 heat stroke deaths, 42,000 cases till 18 June

New-age D2C mattress brands like Wakefit and The Sleep Company have successfully made orthopaedic mattresses into a mass product. They are changing the landscape of the mattress market in India with their innovative science and tech based approach and clever marketing techniques. Wakefit, for example, literally offers a “sleep internship" where all you have to do is "sleep for 9 hours everyday for a hundred days and earn up to 10 lakh rupees."It's come to a point where even older and bigger mattress makers have had to adapt these changes and start selling these orthopedic mattresses.But is this really about the science or more about the selling?Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Rachit Saran, VP of Customer Experience at Wakefit, joins us to discuss Wakefit's three pillars of growth and success, why enhancing employee experience leads to improved customer satisfaction, the company's vision for the future, and how they are using AI and automation to enhance the customer experience.

This week's episode is about the most important tips required to get a good night's sleep as we welcome Ankit Garg, co-founder of Wakefit, to the Neon Show!Why Do Indians Sleep So Poorly?Misconceptions Indians Have About Sleep!Will Quality Of Sleep Get Better Or Worsen In 10 Years?All these JUICY topics and more in this EYE-OPENING conversation about sleep cycles in a country like India. A deep dive into why India's ambitious goals come at a loggerhead with the amount of sleep it gets… Tune in NOW!

We're excited to welcome Ankit Garg and Chaitanya Ramalingegowda, the founders of Wakefit, to the Elevation family. In this special conversation with Chirag Chadha (Principal, Elevation), they explore the company's journey from its roots in the online mattress space to becoming a leading name in home and sleep solutions in India. Chaitanya and Ankit state that everything they have built to date is centered around listening to consumers, and not being able to do that is what scares them the most. Wakefit currently operates at a revenue scale upwards of ₹1,000 crore and is on the path to becoming profitable in FY24. Wakefit's differentiated and full-stack approach on the backend allows it to consistently deliver high-quality and value-for-money products. It is taking its winning online formula from mattresses and successfully replicating it in the furniture category. Today, Wakefit runs India's largest furniture factory. Join us in this episode, where you will gain insights on: 1. What makes a D2C company 2. How advertising alone does not make a brand 3. Fostering a culture of frugality 4. Expansion beyond mattresses 5. Controlling every aspect of the supply chain 6. Wakefit's omnichannel approach

The latest issue of Forbes India is dedicated to the small-town founders who have built and rebuilt their lives on the fearless foundation of big dreams and hard work. In this podcast, Rajiv Singh walks us through how these entrepreneurs, from iD Fresh Food's PC Musthafa to Wakefit's Chaitanya Ramalingegowda, are making it big by shunning fear and rejection.

About Chaitanya Ramalingegowda: This episode of The One Percent Project tells the story of Chaitanya Ramalingegowda, the co-founder of Wakefit, a household name in India synonymous with quality sleep. Chaitanya's journey to Wakefit is a testament to persistence and unwavering determination. Before starting Wakefit, Chaitanya had nineteen years of experience spanning entrepreneurship, management consulting and marketing. Wakefit, his third start-up stint, co-founded with Ankit Garg, has emerged as a game-changer in the world of sleep solutions. Crafting products that redefine comfort and wellness, Wakefit's journey parallels Chaitanya's own pursuit of excellence in entrepreneurship. In this episode, Chaitanya talks about his remarkable journey, an expedition marked by uphill battles, shares the challenges he faced, the motivations that fuelled his drive, and the strategies that led Wakefit to its current stature. From the tough decisions to the transformative moments, Chaitanya's story is a masterclass in turning adversity into an advantage. Join us as we dive into the narrative of Chaitanya's entrepreneurial journey and explore the grit, resilience, and insights that turned a vision into a successful venture.  Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_Chaitanya Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 02:19 Why is sleep important? 08:06 What was India's association with sleep and mattress before Wakefit? 12:24 Chaitanya's entrepreneurial journey: Setting up English classes in a garage as a youngster? Setting up a failed content startup with friends.  Finding a job post his startup failure 32:32 Founder Market Fit 35:32 Building Wakefit: Is a startup an extreme expression of the founders? At what point did Chaitanyia and Ankit become bottlenecks in Wakefit's growth? Setting up internal feedback loops. 44:03 Marketing Vs Branding: One is built, and the other gets built. 49:36 How has packaging accelerated Wakefit's growth? 52:41 40 investor rejections- Chaitanya and Ankit built a business which didn't even have a category on Amazon. 55:35 Importance of capital allocation 57:04 Counterintuitive insights about D2C business.  58:15 How do you build a great company? 1:00:12 Identifying a Hero Product. 1:02:02 Is it service or product- that leads one to become an industry leader?  1:03:34 Competition. 1:06:11 What is the kindest thing anyone has done for Chaitanya? 1:08:59 Advice to your younger self. 1:09:28 His superpower. 1:09:50 Three Books he recommends

Join us today, as we revisit the conversations with our previous founder guests on - "How They Acquired Their First Customers?" Timestamps 00:00 Intro 00:33 DUNZO 02:10 BukuWarung 04:01 Wakefit 05:54 FamPay 08:15 Ather Energy 10:11 Pratilipi 12:07 NoBroker 13:13 Perpule 14:25 Jupiter 15:45 Bewakoof 17:05 Bizongo 19:17 CoinSwitch

It's our 50th Episode! This episode begins with Varun fanboying over Deepika Padukone in Pathaan's new song while Suchita kinda criticizes it. Further, they talk about Good Glamm Group acquiring Tweak, Wakefit raising money, Amazon's experiments on its platform, Deepika Padukone's stint with Pottery Barn, and Vim Black's satire gone wrong. The delve into HUL's acquisition of Oziva & WellBeing, the Indian Beauty Market featuring Renee Cosmetics, Lightbox Investor Sentiment Report, and take a look back at the predictions made in the beginning of the year and assess what the actual situation is.  Varun & Suchita also answer a few listener questions on the show. Do share yours on the below-mentioned handles.  You can follow Varun Duggirala on Twitter & Instagram You can follow Suchita Salwan on Twitter & Instagram  Check out video episodes on the Think Fast YouTube Channel. Find the show across audio streaming apps:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music Do follow IVM Podcasts on social media.We are @ivmpodcasts on Facebook, Twitter, & Instagram. You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android or iOS. See omnystudio.com/listener for privacy information.

Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really. In this episode of ‘The Advertiser's Guide To The Galaxy' Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations. Tune in to know more! Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc Check out the Ads here:  Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description Urban Ladder's Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM MattressFirm's Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job Simba Sleep's sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336 Sleep's snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html Amer Jaleel's LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O Britannia Good Day's Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw  Volkswagen's Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon MusicSee omnystudio.com/listener for privacy information.

India is the second most sleep-deprived country in the world. The pandemic has worsened Indians' insomnia problem. It has led to a rise in cardiac, orthopaedic, nervous ailments. It has also resulted in lower cognition, focus and concentration. Sleep sellers are on the rise: mattress makers, sleep trackers, calming apps and sleep coaches are trying to make you sleep better. In part 1 of this two-part series, host Anirban Chowdhury talks to Dr Satish Ramaiah, co-founder of People Tree Maarga & Chaitanya Ramalingegowda, co-founder of Wakefit. Credit: Prime VideoSee omnystudio.com/listener for privacy information.

Chaitanya Ramalingegowda is the co-founder of Wakefit, India's leading direct-to-consumer, mattress and sleep solutions company. He brings over 19 years of experience spanning entrepreneurship, management consulting and marketing across companies such as IBM, Cognizant, Zinnov Consulting, YourStory and LetsVenture. In this episode, we will cover: 1. The Wakefit origin story (3:25) 2. Building the right culture even when the company is failing (7:36) 3. When did the founders feel that were onto something with Wakefit (12:05) 4. Scaling values and culture as a company grows (19:00) 5. Reasons why Wakefit decided to bootstrap (28:56) 6. Biggest learnings running Wakefit (33:40) 7. When and why do Indian D2C brands opt for the offline retail experience strategy as they grow? (38:39) 8. Tapping into the middle India markets through (42:05) 9. Doubling down on markets in India (45:11) 10. Lessons Chaitanya would share with his younger self (50:05)

In this episode of Founder Thesis, Akshay Datt speaks with Ankit Garg, Founder of Wakefit, one of the largest home solutions companies in India today. From failing miserably in his first venture to building a healthy, sustainable business that is set to clock in a revenue of 1000 crores, this is a story that chronicles how to optimise failure! An alumnus of IIT Roorkee, Ankit's first inning as an entrepreneur fell flat when a big MNC acquired his customer base. However, Ankit was not one to give up. By using his learnings coupled with careful experimentation, he created the D2C brand that is today disrupting traditional industry giants in the sleep segment. Tune in to this episode to hear Ankit's phenomenal journey of building a resilient customer-obsessed business. What you must not miss:- Early phase as an entrepreneur Turning point in life Inefficiency of market Ankit's strategy playbook ----- If you want to be a podcaster, then check out Zencastr.com which is also the generous sponsor for this episode. Zencastr is like a Shopify for podcasters taking care of all your needs from recording to editing to hosting.  Show your love for this show by using this link to sign up: https://zen.ai/founderthesis (https://zen.ai/founderthesis)

Chaitanya is the co-founder of Wakefit, a D2C brand that operates in the home solutions space. In this episode he spoke about the lessons he's learnt from his previous startups, the process of influencing buyer behaviour, the levers or growth he used in Wakefit's journey and more with Roshan Cariappa. Topics: 00:00 Introduction 01:36 Lessons from Chaitanya's startup failures 05:18 Looking at the Mattress industry with first principles 09:24 Advice for entrepreneurs looking at conventional domains  11:48 The process of going from idea to product to company  15:14 Influencing buyer behavior  18:34 Dos and Don'ts of scaling a D2C business 20:40 Growth levers in the Wakefit journey 22:51 Advice on zero dollar marketing  26:49 Thoughts on Competition  30:24 The next 18 months for Wakefit 31:20 Advice on managing the current slowdown 34:27 How is Chaitanya preparing for the next leap? 37:14 Embedding core culture in DNA while scaling 39:10 Books and Podcast recommendation ------------------------------------- Click HERE to get regular WhatsApp updates ------------------------------------- Connect with Chaitanya : LinkedIn | Twitter ------------------------------------- Connect with Us: LinkedIn | Twitter ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!

Welcome to #68 episode of The Startup Operator Roundup. Today we have Roshan Cariappa and Gunjan Saha discussing -  1. Swiggy begins Drone Delivery Service 2. Wakefit wants employees to sleep at work 3. Deepinder Goyal donates Rs 700Cr  4. Delhivery Going ahead with IPO 5. Open - India's 100th unicorn and more! Click here to get regular updates on WhatsApp: https://wa.me/message/ZUZQQGKCZTADL1 Hit the like button if enjoyed this roundup, and do not forget to share among your operator friends! Listen to our interviews and conversations with investors, operators, and founders on your favourite podcast platforms. #startups #unicorns  #technology #roundup #podcast #news --- Send in a voice message: https://anchor.fm/startup-operator/message

How Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ? How are unicorns like Byju's & Tata 1mg being built as long-lasting brands of tomorrow ? What is business model of Spring Capital to position itself as a skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India. Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312 Email Arun at aruniyer@springmarketingcapital.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 00:00 Preview & Introduction to Arun 02:29 Spring Capital Business Model 06:32 Building Enduring Brands 10:19 Wakefit Case Study - Building Unicorn Brands 27:18 Byju's Case Study - Building Unicorn Brands 38:04 Tata 1mg Caselet 40:54 Rapid Fire - Personally Speaking with Arun 43:21 Connecting with Arun Iyer Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding

If you own a Cashback Credit Card, then you will be eligible to earn cash rewards, every time you swipe your card, to purchase anything. Read further, to know what Credit Card cashback is, and how it works. Click on this link to know more about credit cards:- https://www.silvestar.codes/portfolio/creditcardinsider/ One of the greatest benefits of using a credit card is that you get to avail yourself of offers across categories like travel, shopping, fuel, dining, entertainment, and more. You, get the flexibility to earn cash every time you shop for anything. Sounds profitable, right? Cashback on a Credit Card is the latest offer, which is gaining popularity on e-Commerce portals, digital wallets, and food delivery apps. What is a Cashback Credit Card? Typically, a cashback credit card gives you the opportunity to earn a certain amount from the amount you spend on shopping or purchasing anything. It can be either in the form of reward points or cash, that gets credited to your account. A majority of Credit Cards provide cashback offers on expenditures related to lifestyle, electronics, online bill pay, groceries, online food delivery, entertainment, etc. For instance, if you are using an ICICI Bank Credit Card, you get to save on money through cashback offers on well-known and trusted brands like Samsung, LG, Wakefit, Blue Star, and many more.

This week in Indian startup news, Nykaa's blockbuster IPO, Paytm – India's biggest IPO gets a lukewarm response, PharmEasy files draft papers for their IPO, Ola forays into online grocery delivery and Niki.ai to shut down. In funding news, Good Glamm Group raises $150 million – 34th unicorn this year, Zoomcar raises $92 million, Curefit to raise $50 million from Zomato, BrightChamps raises $63 million and Wakefit raises $27 million. Nykaa's blockbuster IPO: Nykaa made its debut on Indian stock markets this Wednesday, doubling its investors' wealth and making Falguni Nayar India's richest self-made billionaire. With India's online beauty and personal care market expected to grow rapidly in the coming years, there is a lot of opportunity for the growth of Nykaa as well. Paytm's – India's biggest IPO gets a lukewarm response: Unlike Zomato and Nykaa which received 38X and 82X oversubscription, Paytm's IPO was only subscribed 1.9X. The reason for this could be Paytm's high valuation despite not being able to monetize their growing user base – as their revenues have stayed stagnant at around Rs 3,000 crore for the last four years. PharmEasy files draft papers for their IPO: API Holdings, the parent company of PharmEasy has filed their DRHP to raise Rs 6,250 crore through the IPO. PharmEasy started as an online pharmacy but is now offering a bunch of healthcare services to their customers – becoming a complete healthcare platform. Ola forays into online grocery delivery: With the success of online grocery, Ola is piloting quick grocery delivery in a bid to diversify their business ahead of their IPO. Niki.ai to shut down: According to Entrackr, Niki.ai, a personal voice assistant platform, has laid off most of their employees and shut down their operations – after failing to control their piling losses, despite growing revenues. Good Glamm Group raises $150 million – 34th unicorn this year: The Good Glamm Group, which operates D2C beauty brand MyGlamm, has raised $150 million in fresh capital – making them India's 34th unicorn this year. Zoomcar raises $92 million: Self-drive rental car startup Zoomcar has raised $92 million from their investors to continue their international expansion and strengthen their customer experience through technology. Curefit to raise $50 million from Zomato: Curefit is in the process of raising $50 million from Zomato – once the deal is finalised it could make Curefit India's latest unicorn BrightChamps raises $63 million: Edtech startup BrightChamps has raised $63 million in a round led by Premji Invest – valuing them at $500 million in just a year of their operations. Wakefit raises $27 million: D2C mattress brand Wakefit has raised $27 million in a round led by Susquehanna International Group to boost their omnichannel expansion and strengthen their supply chain and logistics.

In this episode, Arjun Vaidya (Venture Lead India, Verlinvest; Ex-CEO, Dr. Vaidya's), joins our host Digjay, to talk about his path leading up to entrepreneurship & venture capital, his inspiration behind starting an Ayurveda brand, initial challenges, pivots & overcoming self-doubt as a founder, brand positioning & differentiation, learnings from the fundraising process & how should founders think through an exit transaction. Dr. Vaidya's is India's largest D2C Ayurveda brand that offers ayurvedic products to treat illnesses and maintain wellness. Arjun & his co-founder Trisha, successfully exited the business to RPSG in 2021. Post the exit Arjun has now joined Verlinvest as their Venture Lead for India. Verlinvest is a leading family owned evergreen investment group with over €1bn in AUM & investments in companies like BYJU'S, Epigamia and Wakefit among others. Prior to starting Dr. Vaidya's, Arjun worked at a PE firm called L-Capital. A Brown university alum, Arjun is also an active angel investor (25+ investments) & a mentor to many young DTC founders in the ecosystem. You can connect with him here on Linkedin. ---- Show notes – (01:41) Arjun's background & path leading up to entrepreneurship & venture capital (02:53) Genesis & inspiration behind starting an Ayurveda brand (09:29) Brand differentiation & identifying what your brand stands for (12:47) Initial challenges, pivoting the business & overcoming self-doubt as a founder (20:11) Fundraising & scaling up - When to raise funding & whom to raise from? (26:18) How to think through an exit decision? (33:01) Rapid fire and closing remarks ---- If you liked our episode, you can subscribe to our podcast on any podcast platforms of your choice (like Spotify & Apple iTunes). We would appreciate if you could leave us a review on Apple iTunes. This helps others discover the podcast organically. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay here on Linkedin & Twitter

In today's video, we take a look at the top 10 Indian D2C startup brands. #10 Vahdam India: Founded by Bala Sarda in 2015, Vahdam India is a premium tea brand coming out of India – offering more than 100 signature tea blends. They started selling their tea in the US and Europe – that's where the majority of their revenues come from. In FY20, Vahdam India sold teas worth $10 million to 2 million customers across 100 countries. #9 Bewakoof: Founded by Prabhkiran Singh and Siddharth Munot in 2012, Bewakoof is a D2C fashion brand that sells T-Shirts and other fashion accessories like pants, backpacks and mobile covers with quirky messages and designs through their online platform. To date, they have sold their products to more than 6 million customers. #8 Mamaearth: Founded by Ghazal Alagh and Varun Alagh in 2016, Mamaearth is a D2C babycare brand that sells toxin-free babycare products. Today, they have expanded their toxin-free product portfolio to enter the adult personal care market as well. In FY21, Mamaearth's revenue grew 5X to reach ₹500 crore. #7 Licious: Founded by Abhay Hanjura and Vivek Gupta in 2015, Licious is a D2C fresh meat brand that controls their entire supply chain to deliver fresh meat to their customers. From just 1,300 orders in their first month, Licious has now scaled to 1 million orders every month. In FY20, they raked in ₹180 crore and their revenue for FY21 has already crossed ₹600 crore in the first six months. #6 Wakefit: Founded by Ankit Garg and Chaitanya Ramalingegowda, Wakefit is a D2C mattress brand that made its name by selling premium mattresses at affordable prices. Despite the pandemic, their revenues have grown 2X from ₹199 crore in FY20 to ₹410 crore in FY21 – while also staying profitable. #5 HealthKart: Founded by Sameer Maheshwari and Prashant Tandon in 2011, HealthKart is online health and fitness supplements brand that sells health and nutrition supplement products under their own brands like MuscleBlaze, TrueBasics, Incredio, HealthViva and Nouriza. In FY20, HealthKart earned ₹353.2 crore in revenue and they also have adopted an omnichannel approach by opening up 93 physical stores across 37 cities. #4 Rebel Foods: Founded Jaydeep Barman and Kallol Banerjee in 2011, Rebel Foods started as a small restaurant business named Faasos. The duo turned their restaurant business into cloud kitchen business after realising more than 75% of their orders were coming online. Today, they have 10 brands under the Rebel Foods brands with more than 320 cloud kitchens across the country. #3 Boat Lifestyle: Founded by Aman Gupta and Sameer Mehta in 2016, Boat is a D2C consumer electronic brand that sells everything from charging cables to Bluetooth speakers to earphones to home studios. Today, Boat sells more than 15,000 units every day. In FY20, Boat raked in ₹701 crore in revenue – making a profit of ₹49 crore. #2 Lenskart: Founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010, Lenskart is a D2C eyewear brand that sells more than 8 million eyewear to their customers through their online platform and more than 750 physical stores across the country. #1 Nykaa: Founded by Falguni Nayyar in 2012, IPO-bound omnichannel beauty and cosmetics retailer Nykaa sells their own private label brands like Nykaa Naturals, Nykaa Cosmetics, Kay Beauty, Nykd by Nykaa, 20 Dresses and Pipa Bella through their online platform. Nykaa is one of those rare profitable unicorns – which managed to generate a revenue of ₹2,441 crore while pocketing ₹62 crore in profits.

Normally for the most of us our buying focus is around products like - # Which smartphone to buy? # Which laptop to buy? # Which car to buy? And so on. But have you ever thought for a bit about which mattress should I buy? Probably No, right. This is the reason why, in almost the last 10-15 years, prior to 2015-16, we've barely seen any innovation in mattresses or competitive pricing amongst brands? But a lot of that has changed in the last 3-4 years, with companies like Sleepyhead, The Sleep Company, Wakefit and a few other D2C mattress brands coming up.In today's episode we've brought Ankit Garg, Director and Co-founder of Wakefit, to talk about the journey of the brand and how he and his Co-founder, Chaitanya Ramalingegowda, won the hearts of several customers in this segment. Founded in 2016, in current financial year, Wakefit recorded 2X growth, clocking Rs 410 crore revenue. The year earlier, it registered a turnover of Rs 197 crore. They manufacture all their products in-house across nine factories in Bengaluru, Jodhpur, and Delhi. While they only sell online and drive most of their sales from Amazon (i.e. mostly by new customers) and their own website (i.e. mostly by returning customers), they also have over 22 experience centres — six in metros and nine in smaller towns. During the episode, Ankit talks about focusing on making their customers happy, understanding simple yet viral strategies to continue driving up their revenue and much more.Notes - 02:58 - Getting a taste of failure early-on09:05 - Working on your idea part-time during the early phase12:25 - Building a D2C vs B2B company15:17 - Initial pricing experiment of selling mattresses on Amazon18:16 - Core habit of talking to customers22:10 - Focus on NPS & customer happiness25:23 - Removing inefficiencies in the product to offer better prices26:17 - Revenue growth over the years32:09 - Approach while reaching out to investors36:13 - Wakefit's 100 Nights Trial campaign48:01 - Wakefit's sleep campaign50:30 - Advice for D2C founders

Raja Ganapathy is the Founding Partner at Spring Marketing Capital, a skin-in-the-game marketing capital firm with investments in companies such as Byju, CureFit, WakeFit, Practo, 1mg among several others.Raja has worked with founders for most of his working life of 24+ years. First with Ogilvy and Brand David, where he worked with founders including Muruga of Bharat Matrimony and Siddhartha Lal of Royal Enfield. His defining stint was with Sequoia India, where as CMO, Raja worked with founders from different stages – Byju Raveendran (Byju's Learning App), Vikram Chopra (CARS24), Amrish and Jitendra (Citrus Pay), Virendra Gupta (Daily Hunt), Jaydeep Burman (Faaso's), Kunal Shah (Freecharge), Sameer Maheshwari (Healthkart), Amit Kumat (Prataap Snacks), Alan and Nami (Truecaller).The founders he worked with at Sequoia brought a variety of diverse opportunities and challenges to the table and helped Raja decide what he wanted to do with the rest of his life – work closely with founders and founding teams. His raison d'être is to look at business challenges through the lens of marketing with a skin-in-the-game, long term approach to help build the brands of tomorrow. And that's exactly what he seeks to do at Spring. Raja is an eternal optimist and believes strongly that creativity and entrepreneurship can change the world. He is thrilled that Spring has an opportunity to work with founders who hate the status quo, believe in positive impact and are never satisfied with the pastIn this episode we will cover:1. Insights from the pandemic (3:14)2. How did fundraising differ during the first fund vs the second, which was set largely during the pandemic months (7:00)3. Selecting LPs: What is the right strategy as a fund manager (13:51)4. What's motivating Spring's LPs to join them beyond return of capital? (18:01)5. How did Spring's thesis come into being? (25:41)6. Challenges that come with Spring's thesis (32:10)7. Where are founders in their ‘brand journey' when they come in contact with Spring? (41:28)8. What don't founders understand about branding? (46:40)9. How and why are celebrities thinking about venture capital? (50:55)10. Why aren't Indian celebrities more impact / value driven? (53:10)

The Sequoia-backed company created a storm in the marketing sector last year, when it came up with the ‘sleep internship,' which paid people to sleep. Today, this mattress company is evolving to a home solutions provider and is also reported to be in talks to raise $50 million. The round is expected to take its valuation to $350-400 million. Started around five years ago, Wakefit has come a long way. The pandemic boosted the growth as more and more people bought comfortable furniture to work from home. In today's episode of Setting Sail, Ankit Garg, co-founder and CEO of Wakefit talks to Priyanka Sahay as to how the startup scaled the ladder in the market and what's in store next. Tune into the podcast for more insights

#10 Wakefit: Founded by Chaitanya Ramalingegowda and Ankit Garg in 2015, Wakefit started selling mattresses online and were already making a profit within six months of operations. Today, this D2C mattress startup is selling 1,500 mattresses to their 500,000 customers every day – raking in a revenue of $26.5 million and making a profit of $1.3 million in FY20. #9 Lenskart: Founded by Peyush Bansal in 2010, Lenskart offers an omnichannel platform for selling eyewear and lenses through their online platform and offline stores. The company has been investing heavily in setting up new physical stores – taking the number of offline stores to over 750. This is why the startup took a decade to reach profitability. In FY20, Lenskart made a revenue of $130 million with a profit of $2.4 million. #8 Cashfree: Cashfree is a digital payments gateway platform that offers more than 100 payment methods to over 50,000 businesses around the world with a team of just 130 employees. Their ability to stay lean has not only enabled them to scale but also remain profitable from the get-go. Their profit increased 14X from just $190,000 in FY18 to $2.6 million in FY20. #7 BrowserStack: India's most valuable SaaS startup BrowserStack enables developers to test their apps remotely using their cross-browser testing platform that has more than 2,000 devices and is being used by over 50,000 businesses across the world. The company has been profitable since day one. In FY20, BrowserStack raked in a profit of $3.8 million. #6 Aye Finance: SME lending startup Aye Finance has been profitable for the last three consecutive years and has disbursed loans worth more than $538 million to more than 200,000 small businesses. Aye Finance's profits have increased to $5.3 million in FY20. #5 Lendingkart: Founded in 2014, Lendingkart has disbursed loans worth $741 million to more than 100,000 small businesses. This fintech startup first achieved profitability in FY19 and their profits stand at $5.6 million in FY20. #4 OfBusiness: B2B e-commerce and lending startup OfBusiness uses purchase financing – providing businesses with a loan that they can use to purchase raw materials from their e-commerce platform. Once their profits from the interest started coming in, OfBusiness started making money and they are now on their way to becoming a unicorn. Their profits jumped 73X from just $150,000 in FY18 to a healthy $80 million in FY20. #3 CarTrade: Founded in 2009, CarTrade is the only profitable online used car marketplace. This decade-old startup has already filed for an IPO and is expected to hit the stock markets soon. The company significantly decreased its losses from $20 million in FY16 to just $2 million in FY17. They first turned profitable in FY18 and they did this through internal restructuring, key acquisitions and cost-cutting measures. Today (FY20), they are making a healthy profit of $11.5 million. #2 Boat Lifestyle: Indian consumer technology startup Boat started in 2016 by selling charging cables and were able to hit profitability within the first year. Next, they launched more products like earphones, headphones and smartwatches with quality and affordability in mind to target value-minded Indian consumers. This strategy only accelerated their growth. Boat's profit's increased by 30X from just $225,000 to $6.6 million in FY20. #1 Zerodha: India's largest stockbroking platform Zerodha has managed to change the entire stock trading industry single-handedly and they did it without even raising any external funding or marketing their product. Today, Zerodha charges just Rs 20 (or 0.03% as commission – whichever is lower) from their customer for every intraday trade. Thanks to that, Zerodha earned a solid $135 million in profits in FY21.

After completing his MBA, Chaitanya started working as a management consultant in the US. There he learned about product management, user experience, and how large organizations function. He really enjoyed the work but didn't like the travelling lifestyle and decided to quit to do something better. He came back to India and decided to startup in the consumer tech space. He ran the business profitably for some years and eventually exited the company and decide to remain in the startup ecosystem by working with Yourstory and LetsVenture. Finally while working at Tapzo he met his co-founder Ankit who shared a similar background - coming from a Middle-class family, studying engineering, and later founding a startup. While buying furniture for his new home, Ankit found out purchasing mattresses is a very costly affair. In search of a solution to buy a cheap mattress, eventually led them to Wakefit. Wakefit has been profitable from the start and remained completely bootstrapped for the first 3 years. For more details visit: https://ajuniorvc.com/podcast/

“Anything that we have a doubt…we set up a 100-150 customer download. By the end of those calls, we ...

“Anything that we have a doubt…we set up a 100-150 customer download. By the end of those calls, we have our answer.” In this episode, join Arjun as he talks to Chaitanya, Co-Founder, Wakefit.co. Hear Chaitanya’s story of moving from management consulting to navigating 2 start-up failures with humility and resilience. He then talks about how Ankit (his co-founder) and him found the idea of Wakefit and built one of India’s largest D2C brands. Through this episode one can learn about rapid scale, learning from failure and listening very closely to what a customer wants. Definitely a must listen for people just starting out! 

EP52: 600k users & creating a Brand for Generations {Ankit Garg, Co-Founder of Wakefit} Ever wondered what the deal was with foam mattresses? Is it better that coir? Listen in. Ankit Garg of Wakefit is on the show this week, Wakefit is a mattress brand that has been offering Indian customers the ability to buy a mattress online and have it home delivered at a very affordable price. Bringing down the cost while making it convenient to upgrade old mattresses. In the conversation we chat about the size of the mattress market, building a brand for generations & a lot more about mattresses! — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — → Go Subscribe to the Newsletter via stars.substack.com so that you can receive future podcast releases delivered to your inbox! → Full episode of the podcast is available on my YouTube Channel → Avail a Wakefit.co discount using code: WFSTARS27 for a 27% discount on MRP and applicable to online orders on their website website only [terms: discount applicable 3rd March to 31st March only on orders above INR 1000] — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Wakefit identifies itself as a sleep and home solutions company, and has raised ₹185 crores as a part of its Series B funding in 2020 with investments from European investment firm Verlinvest & existing investor Sequoia Capital India. The company has been profitable since inception with its revenue growing from ₹80 crore in 2018-19 fiscal to ₹199 crore in 2019-20 fiscal, as per audited financial statements. With almost 35% of the demand from tier 2 and tier 3 markets. Wakefit is playing in the furniture segment in India that is currently worth $17 billion and is growing at a compound annual growth rate of 15-17%. Do spread the word! - V { Twitter @varunvummidi } Timeline: 02:07 - Reviews on Amazon 05:36 - Iteration process 10:54 - How does customer interactions translate into products? 16:54 - When does one diversify? 19:40 - Selling a touch-and-feel product via the Internet 24:00 - What's special about foam tech? 29:40 - Is foam mattress better than coir mattresses? 39:01 - Do mattresses need to be replaced? 40:24 - Raising funds for Wakefit 45:02 - Does depending on Amazon carries a platform risk?

In this episode, Raja Ganapathy, Founding Partner @Spring Marketing Capital, joins our host Digjay, to talk about his background and path to venture capital, the gap in the marketing ecosystem and how Spring Marketing Capital aims to plug that using their skin-in-the-game model, importance of articulating the founder's vision & how it impacts product roadmap, the brand as well as the culture of a startup, his experience working as a CMO at Sequoia India & how new age VC firms can build a strong brand to attract founders. Raja has worked with founders for most of his working life of 24+ years - first with Ogilvy & Brand David, and later as CMO with Sequoia India, before starting Spring Marketing Capital with his co-founders Arun Iyer & Vineet Gupta. Through his career, Raja has partnered with some well-known brands like Byju's, CARS24, Cred, Daily Hunt, Wakefit, Epigamia, among others. You can connect with him here on Linkedin/Twitter ---- Show notes: (01:42) Raja's background & path to venture capital (04:02) The big gap in the marketing ecosystem; The ‘skin in the game' model at Spring Marketing Capital (08:32) How Spring Marketing differs from typical ad agencies? (12:08) Raising funds from LPs; Thesis & investment model (16:57) Working with founders to define the core value proposition of their product/service (22:48) Importance of clearly articulating the founder's vision & how it helps in defining the culture of a startup (26:49) When should founders spend on marketing? (31:57) CMO experience at Sequoia (36:26) Building a strong VC brand like Sequoia, a16z (40:02) Rapid fire & closing remarks ---- If you liked our episode, you can subscribe to our podcast on any of the major podcasting platforms like Spotify, Apple iTunes, Google Podcasts. We would appreciate if you could leave us a review on Apple iTunes. This will help others discover the podcast. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay on Linkedin/Twitter

In this Episode I speak with Chaitanya Ramalingegowda, Co-Founder and Director of Wakefit, India's largest direct to consumer sleep & home solutions company! Chaitanya personifies the ideology Disrupting with First Principles, as they have exactly done so with Wakefit, disrupting by a rather conventional and unorganised market through the sheer power of "Questioning Everything". Wakefit has crossed 200 crores in revenue with a 2.5x YoY growth, having served 500,000 consumers across the country since its inception in 2015! With more than 26 Product Lines, Wakefit is now by far the leading online D2C Player, widely recognised for spectacular products, and truly upholding the principle "Consumer is the King". Chaitanya is an engineer by education, who also has an MBA from ISB, Batch of '05. He had tried his hand at Starting Up twice before Wakefit, and has multiple years of corporate experience under his belt. He never gave up and always kept feeding the Entrepreneur in him, to finally start Wakefit. An extremely structured, thoughtful, insightful and focused individual, this conversation truly brings out some wonderful insights to building a D2C Brand in India! Throughout the Episode, we discuss the following: 1. (4:03) - Disrupting with First Principles | Question everything 2. (8:51) - The Evolution of the Indian Ecosystem 3. (10:52) - The D2C Wave in India 4. (15:40) - Doubling down Post PMF v/s Consistency & Long Term Thinking from Day 1 5. (21:01) - "Observation & Listening" in Talking to Users 6. (23:00) - Doing things that Don't Scale 7. (25:21) - Profitability as a Focus 8. ( 30:23) - Truly Practising "Customer is the King" || (WOW!) 9. (34:19) - People maketh a Company - Optimising for Employee Success & Growth 10. (37:43) - Brand as a Promise || Making Wakefit a Household Brand 11. (42:10) - Moats Matter || Competition v/s Strengths 12. (45:22) - Product Expansion Framework 13. (48:06) - Knowing Chaitanya, the Founder 14. (51:24) - Prioritising as a Founder || Inculcating a Beginner's Mindset 15. (56:53) - Tackling Pitfalls through the Journey 16. (60:57) - Parting Thoughts - "Never Stop of the Hardwork, it will work out" 17. (63:53) - Summary Hope you liked tuning into the Episode! This Episode is brought to you in association with the Entrepreneurship Cell of XLRI. Please feel free to reach out to let me know you liked the episode or provide feedback or discuss more. Thanks a ton for tuning in, I'll see you next week for another Episode! Stay Tuned, Keep Building!

Wakefit.co is a company which started off with selling just bed mattresses but soon became an online one-stop sleep solution for its consumers. And the path to founding this company has come with its insightful learnings about R&D to managing profits and even facing demonetization for co-founder, Chaitanya Ramalingegowda. Host: Konark Tyagi Producer: Priyanka Ganwani & Aishwarya Kumar Creative Lead: Siddharth Alambayan Channel Head: Jonathan Immanuel Mashable Across The Web Facebook: https://www.facebook.com/mashableindia/ Follow us on Twitter: https://twitter.com/MashableIndia Follow us on Instagram: https://www.instagram.com/mashable.in... Subscribe for Latest Videos: https://bit.ly/2QIlhxZ

Sakshi Chopra is a Principal at Sequoia Capital India. She focuses on growth stage companies and has advised on investments across a range of Consumer, D2C and Fintech companies including Five-Star Business Finance, Indigo Paints, Wakefit, Faces, Go Colors, Healthkart, Hector Beverages and B9 Beverages. From Paperboat's positioning centred in ‘nostalgia' to how Mama Earth grew into a brand with a 100 crore turnover- you'll hear about how some of India's most fascinating brands went from 0 to 1, and now are treading the path from 1-100, by finding their business moats. Open House is recorded as a live session! Make you check out LBB and sign up for our live chats, where you can ask my guests questions in real time. Head over to the LBB app or www.lbb.in and search for Open House to sign up for the next one.

Listen to this AMA with Chaitanya Ramalingegowda, Co-founder @ Wakefit - a startup that is a true innovator in the world of mattresses. Wakefit is Chaitanya's third startup. His previous 2 startups failed and he will share the experience / learning and odd jobs he did to keep them going. Wakefit has pretty much created a new category – the company was started way back in 2015 when nobody thought sleep products could be bought online in India. How do you go about finding product-market fit for such products? Of course, he will talk about the out-of-the-box marketing Wakefit did recently. Make sure to listen and learn as Ashish and Chaitanya chat on a wide variety of relevant topics.