Aspire to Inspire Podcast

How can lessons from cybersecurity lead to revelations about communicating under pressure? Join Staffbase SVP & GM David Maffei as he sits down with Tom Wentworth, CMO at incident.io, to unpack the biggest challenges leaders face in modern crisis communications. In this high-stakes episode, they explore why fear is the #1 silent killer in leadership communication, how executives can own the narrative during a crisis, and the cybersecurity lessons every business must learn to protect their reputation. With firsthand insights from the CrowdStrike crisis, Boeing's PR disaster, and AI's growing role in corporate risk, Tom shares why clarity beats complexity and how the right communication strategy can save your brand from catastrophe. Whether you're a CXO, marketer, or crisis manager, this conversation is packed with actionable takeaways on building trust, preventing misinformation, and using AI to stay ahead of threats. Tune in now and discover how to lead with confidence when the stakes are high.

Join Staffbase Head of Content Brian Tomlinson as he speaks with Stephanie Roberts, Chief Communications Officer at Hitachi Industrial Equipment Systems, to explore the evolving role of internal communications in modern organizations. Stephanie shares insights on why comms should report directly to the CEO, how to influence leadership, and why AI still can't replace human connection. In this episode, Stephanie unpacks the challenges of engaging frontline workers, the importance of cultural nuances in global comms, and how storytelling can make even the most technical products compelling. She also reveals why every executive needs to be active on LinkedIn — and how communicators can make it happen. Whether you're leading comms, advising executives, or rethinking your internal strategy, this conversation is full of actionable insights to help you drive real impact.

Staffbase Chief People Officer Neil Morrison sits down with Chequan Lewis, President of Crunch Fitness, to explore his unique journey from law to leadership. Chequan shares his core values, his belief in unlocking people's full potential, and how a culture of inclusivity, consistency, and radical grace has shaped his leadership style. He reflects on key lessons from his time at Yum! Brands and Pizza Hut, the transition into the fitness industry, and how he's driving exponential growth at Crunch while keeping a strong focus on people and purpose. Beyond business strategy, this conversation dives deep into what makes leadership truly transformative — from empowering frontline employees to creating legendary customer experiences. Chequan discusses the power of authenticity, recognition, and vulnerability in leadership, along with the critical role of businesses in community impact. Whether you're a leader navigating high-paced growth or someone looking for actionable insights on purpose-driven leadership, this episode is packed with real talk, real lessons, and real inspiration.

Join Staffbase Head of Content Brian Tomlinson as he sits down with Honeywell Chief Communicator Stacey Jones to break down what it takes to lead communications at a global scale. Stacey shares how she and her team align 100,000 employees worldwide around a North Star strategy, simplify complex corporate narratives, and ensure transparency during massive transformations — including a $9B M&A journey. In this episode, Stacey also explores the evolving role of AI in communications, the biggest mistakes leaders make when communicating change, and why quality — not quantity — matters in comms measurement. Whether you're leading through transformation, building a stronger storytelling approach, or looking to future-proof your comms strategy, this episode is packed with actionable insights to help you lead with clarity and impact.

Join Staffbase Chief People Officer Neil Morrison as he sits down with bestselling author and executive coach Chester Elton for a deep dive into leadership, culture, and the transformative power of gratitude. Chester shares decades of insights on why recognition and appreciation are the foundation of high-performing teams, revealing how small daily rituals—like the “10 and 10” practice—can foster connection and engagement. From NASA astronauts using random acts of kindness to eliminate conflict to Texas Roadhouse's legendary service mantra, this episode is packed with real-world examples of how leaders can build cultures of trust and impact. Chester also addresses the challenges of toxic workplaces and provides actionable strategies for shifting from a traditional management mindset to a coaching culture—one where leaders ask better questions, assume positive intent, and help people grow both professionally and personally.

Join Staffbase SVP & GM of the Americas David Maffei as he sits down with transformational marketing leader Norman Guadagno to explore the pivotal role communication plays in driving successful business transformations. From aligning teams across sales and marketing to embracing AI as a communication tool, Norman shares actionable strategies and lessons from his transformative work at companies like Mimecast and Carbonite. This episode dives into the complexity of organizational change, the importance of trust and transparency, and how storytelling can drive alignment and engagement. Whether you're navigating a business transformation or adapting to the evolving landscape of AI-driven communication, this conversation is packed with insights to inspire action.

Join Staffbase Head of Content Brian Tomlinson as he chats with Dr. David Burkus, bestselling author and one of the world's top business thinkers, to explore what it takes to build the best team ever. With insights from his books like Best Team Ever and The Myths of Creativity, David unpacks the traits of high-performing teams, why creativity is a team sport, and how leaders can rethink traditional management norms to foster innovation and connection. In this episode, David shares actionable advice for leaders navigating today's workplace, from building trust in remote teams to cultivating a resourceful mindset. He also challenges long-held myths about creativity and reveals why storytelling and networks are vital tools for team success. Whether you're managing a small team or leading a large organization, this conversation is packed with practical strategies to help you inspire, empower, and lead with purpose.

Join Staffbase Chief Strategy Officer Frank Wolf as he sits down with Marco Andre, AI strategist and keynote speaker, to discuss how artificial intelligence is transforming marketing, communications, and HR. From automating repetitive tasks to enhancing creativity, Marco shares real-world examples of AI's impact across industries and offers actionable advice for leaders navigating this new landscape. This episode dives into the practical uses of AI, like Adobe Max and NotebookLM, and their potential to reshape how organizations operate. Marco also addresses the ethical concerns around AI, emphasizing the importance of balancing innovation with regulation. Whether you're a leader exploring AI's potential or a professional adapting to technological shifts, this conversation is packed with insights to inspire action.

Join Staffbase Chief Marketing and Communications Officer David Burnand as he sits down with acclaimed business communications strategist and author Jenni Field. In this episode, Jenni discusses her latest book, Nobody Believes You: Become a Leader People Will Follow, diving into the key traits of credible leadership, building trust, and fostering authentic connections. Jenni shares actionable insights from her years of research and work with leaders worldwide, revealing how small actions and intentional communication can make or break trust. From understanding the difference between being "liked" and being "likable" to navigating remote work and sensitive conversations, this episode offers practical advice for leaders who want to inspire and lead with purpose.

Join Staffbase Head of Content Brian Tomlinson as he speaks with Andrea Pacini, author and presentation coach, about the secrets to delivering impactful presentations that inspire and drive action. In this episode, Andrea shares his expertise in crafting clear, compelling messages, using storytelling to captivate audiences, and the power of preparation in building confidence. Andrea also dives into practical strategies for simplifying complex ideas, keeping virtual audiences engaged, and leveraging AI as a tool for more effective communication. Whether you're pitching an idea, addressing your team, or presenting on a global stage, Andrea's insights will help you take your presentation skills to the next level.

In this episode of Aspire to Inspire, Staffbase Chief People Officer Neil Morrison talks with Cecilia Crossley, founder of the social enterprise From Babies with Love and host of the How HR Leaders Change the World podcast. Cecilia shares her journey of building a business that channels 100% of its profits to support orphaned and abandoned children globally. With stories that range from early challenges to her motivation for using business as a force for good, Cecilia highlights how thoughtful communication can align business impact with social change. Through this conversation, Neil and Cecilia delve into the power of purpose-driven storytelling, the significance of the UN Sustainable Development Goals, and the role of HR leaders in transforming workplace culture. Cecilia also discusses the meaningful impact of From Babies with Love's mission on employees and corporate clients alike, bringing together purpose and profitability.

Join Staffbase Senior Internal Communications Manager Lottie Bazley as she speaks with Stacey Tank, CEO of Bespoke Beauty Brands, about her varied career journey from corporate finance to redefining the beauty industry. With a background that spans GE, Heineken, and The Home Depot, Stacey shares how each pivot has shaped her approach to business transformation — with storytelling remaining a central tool for building connection and brand loyalty. Stacey dives into the future of retail through social selling, revealing how smaller brands are finding success alongside industry giants. She also discusses her commitment to creating purpose-driven, inclusive brands that resonate with diverse audiences and reflect real-world values. Beyond her role as a CEO, Stacey is a passionate advocate for youth mental health, championing community initiatives and digital safety to support young people in navigating today's tech-driven world. This inspiring conversation highlights the power of authenticity, inclusivity, and purpose in leadership.

Senior Internal Communications Manager Lottie Bazley speaks with Gen Z leader Ioanna Mantzouridou Onasi, the co-founder and CEO of Dextego, an AI-powered sales coaching company. As a young, innovative CEO, Ioanna shares her journey from a passion for sustainability to founding her own startup, bridging her background in fashion and talent development with her vision for empowering sales teams through AI. Ioanna delves into what it means to lead as a Gen Z founder, explaining how a digital-first mindset and social media presence have shaped her leadership style and approach to communication. She discusses the challenges of building trust and transparency in a multi-generational workplace, strategies for overcoming age and gender bias, and how she strives to keep AI human-centered in her business. Tune in for an insightful discussion on navigating leadership in today's AI-driven world, fostering authentic connections, and Ioanna's advice for emerging Gen Z professionals.

In this episode of the Aspire to Inspire Podcast, Staffbase Chief People Officer Neil Morrison is joined by the renowned Dave Ulrich, a thought leader on human capability who has shaped the fields of leadership, HR, and organizational development. Often called the "Godfather of HR," Dave shares his insights on how companies can unlock the potential of their human capability — the intersection of talent, leadership, and HR — to deliver value to all stakeholders. Dave dives into his vast experience as a speaker, author, and professor, covering key topics such as defining human capability, discussing why serving all humans is the HR of the future, the one question every HR leader should be asking, the surprising way AI is impacting HR, and much more. Discover why now is the most critical moment for human capability.

Retired General Stanley McChrystal has made a name for himself in business after applying his military expertise to the world of leadership. He is joined on the Aspire to Inspire Podcast by Staffbase Chief Revenue Officer Dan Farkas to explore his leadership insights drawn from over three decades of military service and 14 years in leadership consulting. General McChrystal served as the Commander of U.S. and International Forces in Afghanistan and the Leader of Joint Special Operations Command (JSOC) before retiring from the military and taking his team-building acumen to the business world. Discover how lessons from elite military teams can be applied to drive success in business today, as well as the challenges of risk management in a rapidly changing world and how to balance innovation with caution when leveraging AI.

Join Staffbase Chief Marketing Officer David Burnand and Henry Schein Chief Global Communications Officer Gerard Meuchner as they dive into Gerard's illustrious communications career and reveal insights he learned before and after becoming a global CCO. Gerard started as an editor, reporter, and founding member of Bloomberg News before spending a decade in communications and public affairs at Kodak. He now pioneers global communications at Henry Schein. David and Gerard dive into topics including coordinating global communications, building a global reputation, raising employee engagement, and discerning truth in an age of misinformation and disinformation.

Opinary cofounder and Affinity Global CMO Pia Frey joins Staffbase Senior Internal Communications Manager Lottie Bazley on the Aspire to Inspire Podcast to discuss her meteoric rise as an entrepreneur and co-founder, as well as the ups and downs of entrepreneurship and the process of taking her company global through sale. Listen in as Pia and Lottie discuss topics including creating empowered team culture and communication, navigating business impact on a global scale, entering new markets, having a boss for the first time in a decade, dealing with imposter syndrome, and forming lucrative partnerships to ultimately take your business to the next level.

Chobani Chief Communications Officer Ben Boyd joins Staffbase Chief People Officer Neil Morrison to examine Ben's illustrious career, from 15 years at Edelman to transitioning to in-house roles at Lowe's, Peloton, and now Chobani. Hear about strategic communications and leadership philosophies that helped Ben become a transformational leader, as well as Chobani's social initiatives, Ben's insights into working for an essential retailer during the pandemic, and more takeaways for creating comms impact.

Listen as Dr. Dieter Veldsman, PhD, Chief Scientist at the Academy to Innovate HR, joins Staffbase Chief People Officer Neil Morrison to explore the rapidly evolving landscape of HR and how businesses can adapt to the future of work. Key topics explored include the importance of organizational clarity, the shifting role of HR, strategies for building resilience and trust in the workplace, and the integration of AI and human skills. Dr. Veldsman provides deep insights into the future challenges HR professionals will face and the critical skills needed to navigate these changes.

How can we overcome our discomfort to hold difficult conversations? Are there ways we can create ease? Behavioural & Communication Expert and owner of The Behaviour Company Anne-Maartje Oud joins Staffbase Head of Content Brian Tomlinson to answer these questions and more in this episode of Aspire to Inspire. Anne lays out the key pillars for effective communication in leadership and strategies for handling difficult conversations while emphasizing the importance of self-awareness, empathy, and preparation in leadership communication. Prepare yourself to handle all future uncomfortable discussions after tuning in.

Are you ready to discover the secret behind the Doritos Locos Tacos that added $1 billion in sales in just 12 months? Better yet — how was Taco Bell turned around without mass firings? Greg Creed, the former CEO of Yum! Brands, joins Staffbase CPO Neil Morrison to share his journey as the CEO of the world's largest restaurant company and the transformative changes he led at Taco Bell while emphasizing the power of leadership, focus, and storytelling. Greg highlights the importance of trust and transparency in large organizations and discusses the R.E.D. branding strategy. He also examines the critical role of diversity and inclusion in driving business performance, while sharing personal anecdotes and past success initiatives with listeners.

Pret A Manger Chief Executive Officer Pano Christou joins Staffbase Chief People Officer Neil Morrison to explore Pano's inspiring career journey as he rose from the assistant manager to the CEO of Pret and drives a charity that allows people to rise from homelessness to even becoming Pret store managers. Listen to Pano and Neil discuss topics including Pano's leadership philosophy and Pret's global expansion, as well as insights on the company's culture, values, and commitment to social responsibility through the Pret Foundation and the Rising Stars program.

How do you build better stories to inspire action in your audience? IBM Global Communications Designer Jeremy Connell-Waite made it his mission to teach just that. Join storytelling architect Jeremy as he chats with Aspire to Inspire cohost and The Narrative Age author Frank Wolf to dissect all things storytelling, from creating impactful stories to measuring their outcome for meeting business goals to integrating AI into communications workflows. Jeremy and Frank take a deep dive into storytelling to offer a wealth of tips, resources, and actionable insights for professionals seeking to be more effective storytellers and communicators.

Ever wondered how to contend with the foe that is imposter syndrome? Aspire to Inspire cohost Brian Tomlinson is joined by Dr. Abbie Maroño, a brilliant behavioral scientist ranked in the top 1 percent of her field. Dr. Abbie examines our feelings of inadequacy and how to deal with thoughts that we are undeserving of our success. She addresses limiting beliefs that can interfere with achieving business goals. In addition to exploring actionable steps for overcoming self-limiting beliefs, Abbie addresses other topics such as how to maintain a sense of humanity while integrating AI into the workforce.

Ready to talk diversifications, narrative, and digital transformation? Then give the next episode of the Aspire to Inspire podcast a listen. Cohost Frank Wolf is joined by Nils Haupt, Hapag-Lloyd Senior Director of Corporate Communication. Nils is a seasoned strategic communicator who built a storied career in the logistics industry and has a lot of actionable insights to share. Discover how he helps to keep a 177-year-old company at the forefront of its industry.

The good, the bad, and the ugly . . . we're not talking about Westerns, we're diving into Marc Wright's experience in digital strategy. As a seasoned digital strategist, Marc has the rundown when it comes to the pressing communications concerns of today's leaders. He is joined by Aspire to Inspire cohost Lottie Bazley as they talk about everything from hyper-personalization in the communications landscape to the rising role of AI in the comms industry. Together, the pair explore Marc's decades of experience to deliver actionable insights into digital communications strategies.

If you want to be a leader who inspires and doesn't underwhelm or intimidate, this is an episode for you. Aspire to Inspire co-host Lottie Bazley is joined by the inimitable Joe Navarro, a former spy catcher and retired FBI agent who is now one of the worldwide leaders in nonverbal communication. Joe joins Lottie to share his decades of expertise in applying nonverbal lessons to leadership strategies. The two explore how we should carry ourselves in the age of Zoom calls, be people who inspire others, and project the right kind of confidence.

Why are some leaders great communicators and others not? Staffbase cofounder Frank Wolf, author of “The Narrative Age,” explores how narrative is the heart of effective communication. Frank sits down with co-hosts David Burnand and Lottie Bazley to examine the gap between what is said and what is heard and how delivering the right messages to employees, stakeholders, and customers can increase business impact, help drive culture, and deliver exceptional customer experiences. Understanding narrative can create company value, inspire employees, and breach division in a polarized world. If you want to be a great communicator and influential leader, tune into Aspire to Inspire and hear Frank share research and wisdom from his groundbreaking new book.

When inspiration comes from the top, the whole company will benefit. In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly. Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.