Podcast appearances and mentions of David Allison

In this episode, David Allison, Head of Product and Planning at MG Motors UK, discusses the reinvention of the historic carmaker as a leader in EVs, and Al Bedwell outlines the landscape of the wider EV market.GlobalData EV Market Trends and Analysis by Region, Body Type, Category, Source, Key Players and Forecast to 2035: https://www.globaldata.com/store/report/ev-market-analysis/Find us on LinkedIn: ⁠https://www.linkedin.com/company/globaldatastrategicintelligence⁠To understand how to use our Themes product please contact us: ⁠⁠customersuccess.strategic@globaldata.com⁠⁠ / +44 (0) 207 406 6764Host: Frankie YoudGuests: David Allison, Al Bedwell

This week, on The Driven Podcast, we meet two influential people at one of the most prolific British car brands, MG and record the first-ever official podcast interview with the MG brand.Guy Pigounakis is the commercial director of MG UK, and he has an incredible story of how he first joined the brand as a rebellious teenager by knocking on the factory doors at Longbridge in the 1970s - a bold move which undoubtedly led to him sitting in the top seat today. David Allison is head of Product and Planning for MG and stems from a 25-year career in the automotive sector where he's selling everything from cars to vans before transitioning into the driving force of product planning for multiple OEMs. David is now responsible for signing off on all new MGs that are selling globally. In this unique and exclusive podcast, recorded in the London HQ of MG Motor UK, John Marcar and Charlotte Vowden sit with Guy and David to work through their individual careers' with many highs, and some challenges too and learn more about MG in the new age under its new Chinese ownership._______________________________________________The Driven Podcast brings you motoring-focused discussions, observations from the automotive world, and interviews in which we explore our guests' careers, exploits, and anything else worth discussing.We will also keep you up to speed with the latest automotive news stories and insights into the cars and motorcycles we're reviewing at Driven. Find yet more content on our website, YouTube channel and social feeds, which are readily available to explore via the links below.The Driven Podcast is a Paramex Digital Production hosted by Motoring journalist, producer, and presenter John Marcar, Legendary Photographer and Classic Car restorer Amy Heynes, Professional Racing and Precision Driver Miles Lacey, Journalist and presenter Alex Goy and Journalist and broadcaster Charlotte Vowden PLUS the occasional special guest host.Website: driven.siteYouTube: @driven.videosInstagram: @driven.siteSeries Executive Producer - John MarcarAudio Producer & Title Music - Tom KentTo find out more about Driven and The Driven Podcast, please visit driven.site and find us on social media by the same name: @driven.siteTo contact the show, email us via podcast@driven.site© 2024-2025. All rights reserved. Driven and the driven logo are registered trademarks of Paramex Digital Limited. Other brands or product names featured within this podcast or associated media are the trademarks of their owners, respectively. Hosted on Acast. See acast.com/privacy for more information.

Explore the science behind the claims Living Forever-ish is about living a little bit longer and a whole lot stronger! In this episode, we discuss the connection between muscle and longevity and glean insights on supportive research. Dr. David Allison joins Drs. Mike and Crystal to uncover the known and unknown health benefits of muscle, the difference between strength and functional training, and why stressing over protein may not be the best idea. #LELEARN David B. Allison David B. Allison, Ph.D., is Dean, Distinguished Professor, and Provost Professor at the Indiana University Bloomington School of Public Health-Bloomington. His research interests include obesity and nutrition, quantitative genetics, clinical trials, statistical and research methodology, and research rigor and integrity. Co-Chair of the National Academy of Sciences' Strategic Council for Research Excellence, Integrity, and Trust, he is known as an indefatigable champion for increased rigor in all of science and the unvarnished truthful communication of research.

In this episode, I sit down with David Allison, founder of the Value Graphics Project and author, to delve into a revolutionary approach to food and beverage at events. David's extensive research, using a global dataset from one million surveys, debunks traditional demographics, highlighting shared human values instead. ✨ We discuss how understanding attendees' values like health, well-being, and social standing can transform event planning. For instance, at high-status events, prioritizing luxuries like aged champagne aligns perfectly with social standing values.

In this episode of Association Chat, host KiKi L'Italien welcomes David Allison, founder of the Valuegraphics Project and best-selling author of The Death of Demographics. Together, they explore how associations can uncover and leverage shared human values to bridge divides and foster stronger connections. From finding common ground in loyalty, personal responsibility, and independence to addressing internal politics and divisive challenges, this episode provides strategies for creating a more inclusive, values-driven community. Learn how understanding what truly drives people can lead to better decisions, deeper engagement, and lasting unity.

In this timely episode of Association Chat, KiKi L'Italien sits down with David Allison, creator of the Valuegraphics Database, to discuss the importance of understanding core human values in a polarized world. Fresh off the heels of the US Presidential Election, they explore how values—not demographics—drive behavior and decision-making, even in the association space. From origin stories in the advertising world to actionable insights on bridging divides, this episode offers a thought-provoking look at how associations can better connect with their members by focusing on what truly matters. Tune in for a candid conversation that couldn't be more relevant right now. ​

In our High School Football Hour previewing Round 2 of the High School Football Playoffs, Glenwood Coach David Hay, SH-G Coach David Allison, and Williamsville Coach Aaron Kunz discuss their round one games and preview their games for Saturday. We're also joined by SJ-R sports reporter Bill Welt.See omnystudio.com/listener for privacy information.

In this week's High School Football Hour, we're joined by Glenwood Head Coach David Hay, Springfield HS Head Coach Jon Hebb, Sacred Heart-Griffin Head Coach David Allison, Rochester's Coach Derek Leonard, and Ryan Mahan from the State Journal-Register. See omnystudio.com/listener for privacy information.

View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter David Allison, a leading expert in obesity and nutrition, quantitative genetics, clinical trials, and research methodology, returns to The Drive to explore the evolving landscape of nutrition science and obesity treatment. In this episode, David begins by discussing the intricate relationship between nutrition, obesity, and body composition, emphasizing the multifaceted impacts of food beyond mere calorie intake. David provides a critical analysis of the complexities in nutrition research and their practical implications for tackling obesity. He critiques historical public health policies, addresses the trust issues plaguing nutrition science, and underscores the need for a paradigm shift to more effectively combat obesity. The conversation also delves into the rise of GLP-1 receptor agonists like Ozempic and Mounjaro, exploring their ethical and practical considerations in obesity treatment. The episode concludes with an in-depth look at protein intake recommendations and highlights the significant research gaps that remain in the field. We discuss: The complex relationship between nutrition, body weight, and body composition [2:30]; The slow progress in addressing obesity and public health despite substantial effort and investment [7:30]; The very limited success of public health initiatives in curbing obesity [17:15]; The evolving landscape of obesity research: public health initiatives and the impact of pharmacological success [26:30]; Rethinking obesity solutions: the need for a paradigm shift [32:45]; Understanding environmental triggers and embracing a balanced approach to addressing obesity that includes both pharmacological treatments and realistic lifestyle changes [41:45]; The need for higher standards in obesity research [51:45]; The rapid success of GLP-1 receptor agonists for weight loss: a discussion on the societal impact and controversy of their growing usage [1:02:15]; The ethical and practical considerations of obesity drugs: risks, benefits, and motivations for usage [1:11:30]; The use of GLP-1 agonists by athletes as performance enhancers [1:23:45]; Unanswered questions about protein intake and health [1:30:45]; Future research needed to understand basic questions around protein intake [1:45:00]; David's weekly newsletter: “Obesity and Energetics Offerings” [1:50:45]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube

Our world is increasingly data-driven, especially when understanding our audiences, but what if the metrics we're using are incomplete?David Allison, a renowned marketing strategist and the innovative mind behind Valuegraphics, argues that, at best, demographics only provide a partial picture of a person and, at worst, reinforce biases and stereotypes. This is where values fill the gaps and offer a more comprehensive understanding. David and his team have not just identified 56 universally shared values, but they've also made them actionable. By adopting a values-based approach to communication, we can challenge our unconscious assumptions and gain predictive insights into what truly engages, motivates, and inspires our audience. Listen to the full episode to hear:How our values drive everyday choices, large and small–How demographic data perpetuates stereotypes and hinders social changeHow acknowledging our common values helps build consensus and move us forwardHow the core 56 values break down into nuanced and actionable definitions and interpretationsThree key questions to begin uncovering people's values Learn more about David Allison:WebsiteValuegraphicsConnect on LinkedInThe Death of Demographics: Valuegraphic Marketing for a Values-Driven WorldLearn more about Mary Knox Miller:Thought Leader MediaConnect on LinkedIn

Welcome, listeners, to another intriguing episode of DITCH THE LAB COAT. I'm your host, Dr. Mark, and today we've got a particularly compelling show that delves deep into the complexities of obesity medicine. In episode four, we're honored to have obesity and type two diabetes expert, Dr. Sean Wharton, join us to unravel the mysteries of this fascinating and often misunderstood field. Dr. Sean Wharton, Specialist in General Internal Medicine will shed light on how obesity, a disease mired in stigma and misconception, impacts much more than one's physical appearance—it intertwines with psychological states and numerous other medical conditions ranging from cognitive disorders to cardiovascular diseases.Prepare to challenge what you thought you knew about weight management as we discuss the genetic components of obesity, the effectiveness of medications, and the societal perceptions that shape our response to this modern epidemic. This isn't just about the numbers on a scale; it's about understanding the human element behind the struggle with weight, the unseen battles with societal expectations, and the cutting-edge medical interventions that are reshaping lives.Now, let's strip away the stereotypes and biases as Dr. Sean Wharton guides us through the medical and psychological impacts of obesity, the latest research on genetic predispositions, and the innovative treatments leading the charge against this chronic condition. Are you ready to ditch the lab coat and dive into the heart of the matter? Let's get started.00:00 General internist explaining role as non-surgical doctor.04:57 Listen to people with obesity, avoid defining.06:21 Obesity's medical and psychological impacts on health.10:33 Obesity connected to health issues, including diabetes.13:26 Smoking and cancer risk linked to environment.17:01 Genetic predisposition to preserve fat in modern society.21:01 Understanding thinness: a genetic puzzle unsolved.26:16 David Allison criticized calorie signboards, lost job.28:55 Obesity driven by genetic desire for calories.30:53 Compassion and understanding key in treating genetics.35:26 Redundant system for weight regain hormonal response.38:17 Developing super pill with glp one mixture.40:40 Medications may increase risk of pancreatic cancer.45:36 Access to medical treatment affects obesity in Canada.49:50 Parenting challenges, obesity, and societal attitudes addressed.

“We have to realize that the only way to truly understand each other and come to a world where we're a little bit less divisive, and a little bit less prone to fighting with each other is to look at what brings us together, not what separates us. And what brings us together is our values.” Have you ever considered that demographics might be steering us down a path of misunderstanding each other? David Allison, the visionary behind the Valuegraphics Project, joins our host, Ed Coambs, to reveal a groundbreaking approach to human connection—uniting us through shared values rather than dividing us by typical demographics like age or income. This episode is a journey into the heart of what truly drives our decisions, as David and Ed dissect the intricate relationship between financial intimacy and personal values. Prepare to have your perspective shifted in a conversation that challenges conventional wisdom and opens the door to more meaningful connections. David and Ed travel across cultural landscapes, from the United States to China to Africa, and beyond, discovering how these core values shape behaviors and influence political climates. David's insights offer a fresh lens through which to view our global village, suggesting that the secret to bridging divides lies in embracing the values we share, rather than the demographics that separate us. This episode serves as an essential guide for anyone seeking to foster understanding and unity, both in the boardroom and at the dinner table. Key Topics: Welcome, David Allison! (01:29) Valuegraphics and its Meaning (02:10) Values and Belonging in the US and Canada (12:20) Values and Their Importance in Different Cultures Around the World (17:12) Consumer Behavior and Financial Planning (23:28) Values and Decision-making in Everyday Life (26:56) Aligning Work with Values and Motivation (32:33) Using Values to Understand Team Dynamics and Predict Success (35:41) Using Values-based Questions to Understand People (39:59) Values-based Decision-making and its Impact on Relationships (47:48) Resources: valuegraphics.com DavidAllisonInc.com The Death of Demographics (book) David Allison on LinkedIn Connect With Healthy Love and Money: Schedule your free 30-Minute Discovery Call About Therapy-Informed Financial Planning™. Learn about your money and attachment style with this short Attachment Style Quiz. Buy the Double Award Winning Book: The Healthy Love and Money Way. Hit Follow on Your Favorite Podcast Player To Get the Latest Episodes.

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.

Molly Rank and David Allison, former staff at Peace Health discuss preventing harm through root cause analysis (RCA) and examine the link between RCA and an organization's Lean Improvement Strategy.

What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric? In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World," David explains why demographics (people's age, gender, income, etc.) and psychographics (preferences, liked content, online behavior, etc.) are ineffective to create a genuine connection with target audiences, and using Valuegraphics to create values-driven marketing strategies is the definitive solution to the inaccuracy of demographic-based profiles. Throughout this episode, David talks about why values-driven organizations stand out and develop more meaningful connections with their audiences and how Valuegraphics can help brands develop personas with feelings and emotions. You'll also hear about David's purpose, biggest fear, the secret to becoming famous, and more.Tune in to episode 85 of The Brand Therapist and learn more about the life-changing concept of Valuegraphics. In This Episode, You Will Learn:About David's background and Valuegraphics' origin (3:00)David explains how Valuegraphics works (5:30)A turtle's funeral and the birth of an entrepreneur and performer (12:50)The secret to becoming famous (15:10)David talks about his greatest fear (21:20)Resources:Book: David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven WorldConnect with David:WebsiteValuegraphics LinkedInYouTubeTwitterLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder  David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.     

The Death of Demographics: How to Embrace the Values-Driven World! Back in 1749, Sweden conducted its first-ever population census. But are traditional demographics still relevant in this era of EQ & AI? Enter David Allison, a human values expert and bestselling author, here to shake things up. David believes demographics are divisive, distracting us from what truly matters, our VALUES. David founded the groundbreaking Valuegraphics Project, a global core human-value inventory. He is revolutionizing how we understand ourselves, connect with others, and thrive in the Values Economy. Join us for the next two episodes as David challenges the status quo, revealing why demographics are outdated and how embracing values can transform your business. INC Magazine hailed his last book as one of the top ten leadership books of the year. Get ready for his latest masterpiece: "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Don't miss out on this paradigm-shifting journey. Website www.davidallisoninc.com Social Media https://twitter.com/DavidAllisonInc https://www.linkedin.com/in/valuegraphicsfounder/  https://www.instagram.com/valuesdrivendavid Part 2) The Science of Values The Who, Not What of Valuegraphics Past or Values as The Predictor Demographics and Psychographics Past as a Predictor Verses Values as The Predictor Do Values Change Over Time? How Do Values Sometimes Drive Opposite Behaviors The Insular Mechanism of Your Brain Your Do-It-Yourself Toolbox Non-Traditional Archetypes Discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership, and #tribe DovBaron.com ___________________ Dov Baron's brand new course has just been released on coursifyx.com/belonging Titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging. Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS.   Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more, coursifyx.com/belonging  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #videopodcast #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose Learn more about your ad choices. Visit megaphone.fm/adchoices

The Death of Demographics: How to Embrace the Values-Driven World! Back in 1749, Sweden conducted its first-ever population census. But are traditional demographics still relevant in this era of EQ & AI? Enter David Allison, a human values expert and bestselling author, here to shake things up. David believes demographics are divisive, distracting us from what truly matters, our VALUES. David founded the groundbreaking Valuegraphics Project, a global core human-value inventory. He is revolutionizing how we understand ourselves, connect with others, and thrive in the Values Economy. Join us for the next two episodes as David challenges the status quo, revealing why demographics are outdated and how embracing values can transform your business. INC Magazine hailed his last book as one of the top ten leadership books of the year. Get ready for his latest masterpiece: "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Don't miss out on this paradigm-shifting journey. Website www.davidallisoninc.com Social Media https://twitter.com/DavidAllisonInc https://www.linkedin.com/in/valuegraphicsfounder/  https://www.instagram.com/valuesdrivendavid Part 1) Failing Demographics: Caitlyn Jenner, King Charles, and Ozzy Osbourne The Birth and Death of Demographics When a Career Suddenly Becomes a Calling The Contradictions of Demographics Demographics of Caitlyn Jenner, King Charles, and Ozzy Osbourne Sliced Diced and Something Way Better Do You Want a 3-10% follow-through or 80+%? The Value of "Family," What it Means in China. Luxury Brands in China Versus the Rest of The World Marketing in China versus Marketing in The West Context and Nuance of Values Tapping into David's Reference Guide Discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership, and #tribe DovBaron.com ___________________ Dov Baron's brand new course has just been released on coursifyx.com/belonging Titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging. Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS.   Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more, coursifyx.com/belonging  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #videopodcast #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose Learn more about your ad choices. Visit megaphone.fm/adchoices

Nutrition and obesity-related research are scientific topics which should be executed with the same degree of rigor, transparency, and truthful communication as in any other area of science. However, this type of research may be weaker than it should be due to flaws in the types of questions asked, the design of studies, the execution of studies, the analysis of resulting data, the interpretation and communication of studies and results. This weakens the overall quality of the literature and may lead to heightened distrust of nutrition science, which has been shown to be more severe than for other domains of inquiry. Tune into this episode to learn about: ·       an overview of various aspects of research including selection of questions, design of studies, execution of studies, analysis of data, and interpretation and communication of findings ·       the quality of existing obesity related research and challenges regarding this type of research in general ·       examples of where research has gone wrong and suggestions for improvement ·       what the evidence for obesity treatment and prevention shows and suggestions for prioritizing next steps, future research and treatments ·       why evidence in the field of nutrition and obesity-related research seems to be more often distorted and distrusted ·       specific steps to make obesity research more rigorous, probative, valuable, and more transparently and truthfully communicated Full shownotes and resources at: https://soundbitesrd.com/240       

In today's episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don't, we understand what they are, and that's not enough to influence people's future buying decisions. Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it's important we understand the shared values of our customers so we know how to get the right people in the room. Listen in to this special episode to hear all about David's mission and understand for yourself why Ciaran loved this interview so much!

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.

Tune in to the Sales Leadership Show with Phil Gerbyshak as we unveil the key to unlocking the full potential of your marketing strategy!

This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let's Chat About B2B Personalization - so they did. Ian then goes backstage with David Allison, a human values expert, global researcher and best-selling author.  As the founder of the Valuegraphics Project, the first global inventory of core human values, David has made values into a measurable business metric, a new kind of insight that helps organizations succeed in today's Values Economy. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with our work. David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and he has recently published his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World. Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory,who shares a client example and advice on sticking with change. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter David Allison on LinkedIn, Twitter and his website Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Let's Chat About B2B Personalization by Jessie Johnson on the Forrester blog Ian's post that inspired his connection with David - Demographics are Dead David Allison's research company - Valuegraphics David's books - We Are All the Same Age and The Death of Demographics - on his website The post on Linkedin where David refers to "data is the love language of organisations” and "no-one listens to poetry" Robert's Experience Advisors Community Robert's Newsletter on LinkedIn Robert's podcast with Joe Pulizzi This Old Marketing More from Robert on the topic in the Content Marketing Institute blog Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Brick by Brick by the Artic Monkeys on YouTube Road of Resistance by Baby Metal at Glastonbury on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Is judging human behaviour based upon demographics dead? My guest David Allison realised that people simply don't act their age anymore; the wealthy often prefer to shop in Walmart, and you might have more behaviourally in common with someone of a completely ethnic background, age, or nation than your peer group. David is a human values expert, global researcher, and best-selling author, who is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today's Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. During this interview we will explore David's latest book ‘The Death of Demographics: Valuegraphic Marketing for a Values-Driven World'. Join us for a conversation that may help you connect better with others and shift your paradigm when it comes to understanding yourself and others. Valuable to anyone with an interest in people, marketing and/or leadership.

Is judging human behaviour based upon demographics dead? My guest David Allison realised that people simply don't act their age anymore; the wealthy often prefer to shop in Walmart, and you might have more behaviourally in common with someone of a completely ethnic background, age, or nation than your peer group. David is a human values expert, global researcher, and best-selling author, who is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today's Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. During this interview we will explore David's latest book ‘The Death of Demographics: Valuegraphic Marketing for a Values-Driven World'. Join us for a conversation that may help you connect better with others and shift your paradigm when it comes to understanding yourself and others. Valuable to anyone with an interest in people, marketing and/or leadership.

David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand.  Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world.  Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.  See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics 

Discover the power of Valuegraphics in this exclusive interview with renowned values expert, David Allison! In a values-driven world, understanding your audience's core values is key to creating effective marketing strategies. Join us as we dive deep into David's groundbreaking approach and learn how to revolutionize your business using the Valuegraphics methodology. Don't miss this game-changing conversation! Like, share, and subscribe for more insightful interviews! Mastering Marketing Strategy: Unlock the Power of Valuegraphics for Business Success #Valuegraphics #DavidAllison #MarketingStrategy

When Pepper & Rogers - the authors of One to One Marketing and Rory Sutherland, the Chair of Ogilvy get all gooey over Valuegraphics, we should all take note. Valuegraphics is the new blueprint for customer segmentation. For way too long, we've relied on a set of 11 'boxes' to identify our customers but they've always fallen short of the mark when it comes to knowing what drives them. Our values are the very core of our daily life and thank God someone's taken the time to figure them all out. They've done all the hard work for you! In this show, David Allison, the architect of this revolutionary new targeting system explains how he's identified 56 core values for the human race and how to push each of the buttons - this is unmissable! His new book - 'The Death of Demographics' provides a complete makeover of the marketing targeting process and explains in simple terms, how to make sure that you're maximizing your budgets and reaching your true customers, every time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can't give you a deep understanding of what really drives people. And that's where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.

The Compline Choir

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics. Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World." Join us for this discussion and grab a copy of his book here: https://amzn.to/3Gn3wjn Don‘t miss these previous episodes: How to use LinkedIn newsletters Announcing a new job on LinkedIn How executives can build their brand

The Compline Choir

[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn.  Based on the ValueGraphics team's assessment of over 750,000 surveys globally, we have learned that demographics and psychographics are ineffective at knowing what your customers want. (10% or less effective, to be exact).  They do not help you uncover what your audience values, and they fall short of predicting how your audience will behave. In this dynamic conversation with customer research pioneer, David Allison, you will hear highlights from his just-released book, “The Death of Demographics.” In addition, you'll hear:  The limitations of traditional demographics research. The power of the 15-point archetype quiz—and how to use it. Three insightful questions you can ask your customers to discover their values. A 45-day action plan to turn your audience insights into marketing actions. You'll love the healthy banter and audience questions in this episode. Enjoy part 2 of Season 1, where we explore the new rules of content strategy. Check out these show notes, compliments of ChatGPT and David's sense of humor:   From David:    “Further to our conversation right now, I asked chat GPT to do this:   Write three short stories about mindfulness in marketing. In one of them mention Lisa Nirell, host of The Mindful Marketer. In one of them mention David Allison, founder of Valuegraphics. And in one of them, mention another famous figure who is a rethinking marketing in a more mindful way.   And in less than a minute it gave me this:   Lisa Nirell, host of ‘The Mindful Marketer,' shares her experience of using mindfulness in marketing. She explains how being present and aware in each moment helped her to make better decisions and connect with her audience in a more meaningful way. Nirell emphasizes that mindfulness allows marketers to approach their work with intention and purpose, leading to more effective and impactful campaigns. David Allison, founder of ValueGraphics, rethinks the role of mindfulness in marketing by focusing on the values of the target audience. According to Allison, marketers who understand their audience's values can craft more meaningful and relevant messaging that resonates with them. He believes that mindfulness in marketing is about being present and aware of the values and motivations of your target audience, allowing you to create campaigns that are truly impactful. Another famous figure who is rethinking marketing in a more mindful way is Simon Sinek, author of "Start with Why." Sinek argues that the most successful brands and organizations are those that have a clear sense of purpose and values. He believes that marketers should focus on inspiring and empowering their audience, rather than simply trying to sell them a product. Sinek's approach to marketing emphasizes the importance of creating meaningful connections and building trust with your audience, through mindfulness and purpose-driven campaigns.   Now for the serious announcements: Don't miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our “know ahead” list at themindfulmarketer.com. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with “Future Show Idea for The Mindful Marketer” in the Subject line.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth. David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world. His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.

The Economics Era of Values-Driven Marketing In this episode of Scale By Numbers, we spoke with David Allison. David has been described as a human values expert, a global researcher and a best-selling author. His company, Valuegraphics, focuses on mapping the core human values of everyone on earth and has spent decades doing research on values-driven data. It's all about market research, marketing, and what actually makes people tick.David is a national keynote speaker, and Best Seller and author of We Are All The Same Age Now and, most recently, The Death of Demographics.Key Takeaways in this episode:Why Demographics are no longer helping us understand people [3:18:00]How to use values to leverage your business [12:59:00}Practical examples of how to use key-value data to kickstart your business {26:40:00] The problem with looking at people based on their demographics {31:18:00}Want to learn more about David Allison and Value Graphics, start HERECheck Out David's new Book, "The Death of Demographics," HERE.Dont miss an episode again-Subscribe HERE.Ready To Scale? But not ready to invest in a CFO? One of our bespoke packages can help you. Free Starter Membership Non-Profit Enterprise Package For-Profit Enterprise Package Connect with us because we love new friends!LinkedIn | Twitter |YouTube |Website

S2 E3 Podcast Title: District Attorney Ben David Speaks  On July 30, 2006, 34-year-old Allison Jackson Foy is last seen in Wilmington, North Carolina leaving the Junction Billiards Sports Bar where she spent the night drinking with a friend. The bartender calls a cab for Allison, the cab driver shows up at the pub around 2:00 am. Foy never returns home and has not been heard from since. In April 2008, two years after she originally went missing, Allison's body was found in a ravine on a road called Carolina Beach Road.  In this episode of Zone 7, Crime Scene Investigator, Sheryl McCollum, talks with the District Attorney, Ben David, on his experience with the cases of Allison Foy, and “Angela”.  He goes into extensive detail about Michelle's success story regarding the same suspect in Allison's Foy's and Angela's case, and why it took old school police work to do the job. Ultimately, DA Ben David gives much detail as to why it's easy to point the finger at who isn't doing their job…but it takes just enough evidence to prove without a reasonable doubt.  Shownotes:  [0:00] Welcome back to Zone 7, episode three regarding the unsolved case of Allison Foy.  [3:25] Sheryl McCollum gives the listeners a recap of Allison and Angela's unsolved cases  [4:24] Sheryl introduces District Attorney, Ben David to the listeners [4:00] “Your victim today is your suspect, Tomorrow. And your suspect today is your victim, Tomorrow.” John Cross [7:19] Question: Can you walk me through when you first learned about Allison and Angela and how you started piecing it together and what you thought immediately? [8:18] DA Ben David details out another case involving the only suspect, Timothy Ioni and a woman named Sonya (name has been changed for this episode) [9:24] Adverse Childhood Experiences[ [12:35] What is the Al Capone Method?  [14:09] Once Ben David knew what was going on with Timothy Ioni, what were his first action steps? [16:52] DA Ben David tells about the break in the case with suspect Timothy Ioni, and the story of 24 year old Michelle [21:42] The Survivors Act [23:18] “That is old school, boots on the ground, hands on every piece of evidence, type of police work that is just extraordinary.” Sheryl McCollum [24:23] What is Y-STR testing? [39:09] Question: Can you tell us about the verdict in Michelle's case? [40:27] “I've done my best to raise my two boys and get on with my life, he took a piece of me in those woods that I can't give to anyone else anymore.”  Michelle [47:58] “You alone can make the difference in solving a case or getting justice for the victim.” Alice, The Prosecutor's Podcast  [48:17] I'm Cheryl McCollum, and this is Zone 7 Thanks for listening to another episode! If you're loving the show and want to help grow the show, please head over to Itunes and leave a rating and review! How to Leave an Apple Podcast Review: First, Open the podcast app on your iPhone, Mac, or iPad. Then, hit the “Search” tab at the bottom right-hand corner of the page and search for Zone 7. Select the podcast, scroll down to find the subheading “Ratings & Reviews”. and select “Write a Review.” Next, select the number of stars you'd like to leave. Please choose 5 stars! Using the text box which says “Title,” write a title for your review. Then in the text box, write the review itself. The review can be up to 300 words long, but doesn't need to be much more than: “Love the show! Thanks!” or Once you're done select “Send” in the upper right-hand corner.   --- Sheryl “Mac” McCollum is an Emmy Award winning CSI, a writer for CrimeOnLine, Forensic and Crime Scene Expert for Crime Stories with Nancy Grace, and a CSI for a metro Atlanta Police Department. She is the co-author of the textbook., Cold Case: Pathways to Justice. Sheryl is also the founder and director of the Cold Case Investigative Research Institute, a collaboration between universities and colleges that brings researchers, practitioners, students and the criminal justice community together to advance techniques in solving cold cases and assist families and law enforcement with solvability factors for unsolved homicides, missing persons, and kidnapping cases.   You can connect and learn more about Sheryl's work by visiting the CCIRI website https://coldcasecrimes.org Social Links: Email: coldcase2004@gmail.com Twitter: @ColdCaseTips Facebook: @sheryl.mccollum   -----------------------------DO NOT POST PAST THIS POINT----------------------------See omnystudio.com/listener for privacy information.

On today's episode, host Katya Allison is joined by David Allison, Founder of Valuegraphics, to learn about a more effective way to create a targeted marketing strategic plan.The concept of valuegraphics offers marketers some new perspectives on market segmentation:Individual values inform purchasing decisions more than traditional demographics like age or gender.Values may seem abstract but can be quantified and analyzed just like any other data point.Understanding personal values can build customer personas that are less clichéd; therefore, more effective.Because values inform action, building valuegraphic profiles can help marketers better predict potential customer behavior.Despite their value, valuegraphics should be viewed as a starting point for market research and planning, not a silver bullet solution.For David, understanding who a person is starts with understanding their values, and that knowledge helps drive marketing strategy.David Allison | Twitter - https://twitter.com/DavidAllisonIncValuegraphics | Website - https://valuegraphics.com/Valuegraphics | Twitter - https://twitter.com/valuegraphics_?lang=enWe Are All the Same Age Now | https://valuegraphics.com/booksKatya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit Grin.co.#content #PR #Affiliatemarketing #influencermarketing #creatormanagement

We're in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they're key for both podcasters and small business owners.

We're in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they're key for both podcasters and small business owners.

David Allison is the Founder of Valuegraphics, a global inventory of core human values that he has designed to be a measurable business metric — allowing businesses an edge in today's economy. David is a human values expert, global researcher, and best-selling author. He holds his Bachelor of Arts in mass communications and media studies from the University of North Dakota. In 2018, Inc. Magazine named David's book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes, one of the best leadership books of the year. His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World. In this episode: What is the secret to building a values-based business? How can you use values to create systems to run your company? To build a values-driven business, you need relevant and accurate data. Assumptions about your target audience lead to inaccurate conclusions and limit your ability to serve customers effectively. Valuegraphics allow businesses to understand the needs of their customers, employees, and other stakeholders. Focusing on demographics alone is not enough.  In this episode of the Systems Simplified Podcast, Adi Klevit interviews David Allison, the Founder of Valuegraphics, about value-graphic marketing. They discuss how values influence human behavior, how to build a values-driven business, and how to use values to create systems.

After decades of award-winning work for some of the biggest brands in the world, David Allison was left questioning the use of demographics to understand consumer behavior. Does anyone act their age anymore? ... The post The Death of Demographics: David Allison appeared first on Author Hour.

If I told you there was one thing you could do that would skyrocket the purpose and profits of your business…. Would you do it? David Allison – Human Values Expert, Global Researcher, and Founder of the Valuegraphics Project – is here to show us what that is. The rest is up to you. Listen to our conversation to learn: How to sell with more effectiveness in any market Where you can find the common ground that will motivate, your customers, team and stakeholders Why our values drive us subconsciously to make choices Why frustrations and failures are the breeding ground for your next GENIUS ideas When demographics matter and when they don't How to create a great workplace culture What not to do when defining your company values. The secret to attract and keep great talent -HINT: it is not pay them more! How to overcome the slog and motivate your team to perform at their best. In today's Snippet of Genius David reminds us that nothing good comes from reinforcing our differences. If we want to move forward and get better we need to find the common ground. He confesses that normally he gets paid the big bucks by doing big research projects for big companies. Luckily for us, in his newest book: The Death of Demographics, David's leveling the playing field. He's giving you access to his tools that will allow you to connect with people, deep inside their hearts like a trusted friend, and create value driven solutions that will resonate deeply. Stay tuned to the end to learn how and in the comments below, let us know: What insights from the conversation meant the most to you and why? Thanks for tuning in and if you have a friend, client or colleague who could use this knowledge right now, please share this episode. Remember as David would say “You're capable of doing great things, continue to believe in yourself relentlessly, and you can get there”. Resources from this show: Get your copy of David's first book ‘We Are All The Same Age Now': BUY David's second book 'The Death of Demographics' Recommended reading: The creative process Watch the YouTube Trailer for this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.

This weeks guest is Dr. David B. Allison. Dr. Allison is the third guest to tackle the topic of childhood obesity for us. He received his Ph.D. from Hofstra University in 1990. He then completed a post-doctoral fellowship at the Johns Hopkins University School of Medicine and a second post-doctoral fellowship at the NIH-funded New York Obesity Research Center at St. Luke's/Roosevelt Hospital Center. He became Dean and Provost Professor at the Indiana University School of Public Health-Bloomington in 2017. He has authored more than 660 scientific publications and received many awards over his distinguished career. Dean Allison has provided regular service to the National Academies, including the National Academy of Sciences and the National Academy of Medicine. His research interests include obesity and nutrition, quantitative genetics, clinical trials, statistical and research methodology, and research rigor and integrity. "Dr. Allison coined "It's about knowing" as the tagline for the School of Public Health Indiana University Bloomington for which serves as Dean, and the extended moto "It's about knowing. Because conjecture is good, but knowing is better." He conceived a book by the title "It's About Knowing" written principally by Susan Brackney and co-authored by Dr. Allison. More information about the book is available here." This week we tackle the difficulty of performing meaningful research in the Obesity landscape. This is a conversation primarily about the study process and the difficulties in teasing out the variables. Enjoy, Dr. M

If you've been trying to figure out your target audience or customer avatar using Demographics, you are probably wasting a lot of time and money and failing to attract high-quality leads.  In today's episode your host Tracy Wilson and Special Guest David Allison, reveal the NEW way to motivate, engage and activate your prospects, after many years of research and over 750,000 surveys it boils down to just ONE thing... To find out what it is... listen and take notes during today's show... It's an eye-opener!David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the ValueGraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world.His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.David spent 20 years working at a succession of marketing firms and in senior roles with luxury brands until launching his own marketing strategy company in 2005. Ten years later, he sold that firm, and began work on Valuegraphics. His latest book was a best-seller within 24 hours of release, and INC Magazine named it one of the ten best leadership books of the year.Key Points in This Episode06:25     Our values determine everything we do, that's the only way we make decisions24:46     The Power of Values26:08     Speak to your client's heart3:417     56 Values Drive What People Do45:48     What is Values Driven?49:21     The 3 Questions that Expose Values               1. Why do you go to work every day?               2. Why would you give away half your lottery winnings?               3. What would you say to your ten-years-ago self, and why?

The operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project.About David:David Allison is the Global Values Leader, Human Behavior Expert, and Founder of the Valuegraphics Project. After decades in marketing, David recognized that demographics weren't working. Gender roles are blurring, age has nothing to do with how we behave, and our income doesn't change what's in our hearts. It's our values that drive our behavior. So he launched the Valuegraphics Project to create the first accurate inventory of core human values for everyone on Earth. After 750,000 surveys in 152 languages, we now have a complete directory of human decision-making, and innovative organizations like PayPal, Lululemon, and the United Nations Foundation are connecting with people in new, more profound ways — by honoring what they value.Topics covered: - Discovering Valuegraphics- Why demographics are obsolete- America's top value points- How personal values evolve- When Valuegraphics intersect with marketing- Using value-driven dataActions to take:- Look beyond typical demographics- Use the three tell-tale questions- Make your stories about something that mattersResources mentioned: - Valuegraphics- "Smart Talk: Public Relations Essential All Pros Should Know"- "Innovate with Valuegraphics"- "We Are All The Same Age Now"- MVW Communications- PR Pro Gear

John Quick sits down with Mayor Allison to talk about all things Cordova. 

Want to get more bang for your marketing buck? Of course you do! Join Vickie Helm and special guest David Allison, Founder of Value Graphics to explore the techniques he uses to see results that are 8X more effective than demographic profiling, and eliminate the demographic stereotypes that cause so much harm in the world.

Ethical influence and behavior change with guest Josh from Valuegraphics About our guest Josh is the VP of The Valuegraphics Research Company. Helping global brands like PayPal, lululemon, and Genesys to increase their ROI, reduce their risk and improve ESG by using a research-backed values approach. By conducting custom research, The Valuegraphics Research Company is able to provide a unique experience for each of its clients, that uses data to remove the guesswork from their marketing and messaging. The demographic models that marketers have used for centuries are no longer effective because people don't fit the demographic stereotypes of days gone by. Around the world, companies are looking for an alternative that helps them find the intersection between profit and purpose and Valuegraphics is that answer. About this episode This podcast episode is a must listen! Josh joins us from Value graphics to share his experience on values and the core values found in the U.S. and Canada and around the world, as well as discuss ethical influence. In this podcast we discuss: Pre-frontal cortex and how it relates to our valuesExplaining demographics, psychographics and valuegraphicsValues theoryCompeting valuesSales, manipulation and connecting people's valuesRecruitment, culture change and employee retentionTop 10 values in the whole world If you loved this episode, please rate it on apple podcasts and subscribe to our podcast for more great podcasts! Want to watch the video podcast? Join MI PLUS! Want a transcript? See below! [00:00:00] Hello, and welcome to the communication solution podcast. Here at I F I O C we love to talk communication. We love to talk motivational interviewing, and we love talking about improving outcomes for individuals, organizations, and the communities that they serve today. We've got Casey Jackson on the line. John Gilbert and I'm Tammy. John Gilbert: Welcome to the conversation. Hello again, everyone. We have a guest today that is going to get into something that if anyone has listened to our podcast on values, focus, mountain, all that good stuff. This will be familiar, but. You will also expand your mind in some really cool ways. I've got to hear our guest on various podcasts out there. I suggest listening to his work. He has a book as well. He can tell us all about himself. It's Joshua Dittmar and he, is [00:01:00] gonna tell us about value graphics and what that all means and how we can relate Motivational Interviewing to that and how he's doing a lot of massive change at a large level. He's the VP of value graphics research company, and he's helping global brands be it PayPal, Lulu Laman Genesis their he's using these value graphics to help with increasing. ROI, reducing their risk and improve some of their outcomes with a researched, backed values based approach. So we're gonna talk about that, how to do that with values and get into some aspects of how do we think about ethics in relation to discovering people's values, how we're influencing them. And just some of the, some of the things around that from an Motivational Interviewing perspective, as well as Josh. Your perspective as well, more generally from everything you've learned. So anyhow, welcome Josh. And if you wouldn't mind, I know you have some information you were thinking of sharing about what does this even mean with value graphics and how could people get attuned to [00:02:00] it? Josh Dittmar: Amazing, good day guys. Thanks for having me on. And yeah, really looking forward to having a chat about values and a values driven approach with people who are already living and breathing this stuff. It's always exciting to talk to like-minded folks. Yeah, this this amazing database that has originally been created by our founder, David Allison, and a team of researchers out of New Zealand has really given us some powerful tools to not just change businesses, but also, you know,

This is an “ask me anything” (AMA) episode, which means a world-class expert and past podcast guest comes on the podcast to answer questions submitted by you, our podcast listeners. Stephan Guyenet spent 12 years in academia studying neurodegenerative disease and obesity neuroscience. He was a postdoctoral fellow at the Univeristy of Washington, studying the neuroscience of obesity and eating behavior. Previous to that he completed a PhD in neuroscience. Stephan is the author of the popular and well-received book ‘The Hungry Brain‘, which lays out the science behind the brain's role in obesity. To subscribe to Premium (and get the full episode) go here. Questions Answered In Full Episode “When someone undergoes liposuction or other surgery that removes adipose tissue, is there a sudden reduction in leptin levels? While this may reduce leptin resistance, could the drop in leptin lead to increased hunger over time?” “What is the current research around how chronic energy restriction (or following crash diets) affects appetite hormones and/ or appetite regulation long term? Is there a physiological mechanism influencing overeating attributable to appetite dysregulation caused by chronic dieting? I ask as this is something I am often tackling in my nutrition consultancy but research in biochemical and physiological mechanisms seems lacking.” “Can you talk about the conditions of anorexia and morbid obesity and how they essentially defy the rules of metabolic compensation? In other words- I understand anorexia to be a mental health condition where the individual starves themselves with a purpose to control weight. And morbid obesity being excessive consumption despite over fatness, etc. If the body has these numerous mechanisms by which calorie restriction or calorie over- consumption results in these compensatory processes-driving us to eat more/less slow us down/speed us up, and many more; do these individuals not “hear” these signals or are they just adept at ignoring them or is it that their bodies have lost the ability to compensate for their under or over consumption? Additionally, can anyone become anorexic or morbidly obese? Or is it merely genetics?” “Why do some SDRIs (serotonin–dopamine reuptake inhibitors) and serotonin precursors reduce hunger/appetite? E.g. 5-HTP and Wellbutrin (Bupropion)” “Question about the ideal weight program: As an iOS developer, my instinct is to assume determinism and quantifiability of the entire universe. I believe this to be fundamentally true. But what is hypothetically possible differs from what we can realistically know. I worry that attempts like yours to quantify some seemingly qualitative measures are doomed. I have similar concerns about happiness research. How do you reassure yourself you can really construct an algorithm that deciphers the “ideal weight program” for any given user – do you rely on averages?” a. Quick explanation of the ideal weight program “In 2018 a poster was presented at the annual meeting of the Society for Neuroscience titled ‘The human brain microbiome; there are bacteria in our brains!' which showed bacteria apparently penetrating and inhabiting the cells of healthy human brains. While the work was preliminary, have you heard of any further work in this area? What is your opinion on the possibility that, if bacteria do inhabit the brain, they could play a part in appetite regulation and/or obesity similar to how the gut microbiome can affect our health?” “It seems like there are significant differences in policies put forth between researchers from biomedical backgrounds and ones from public health policy backgrounds. Dr [David] Allison touched on this during recent interviews, noting that there is very little evidence regarding the efficacy of upstream obesity prevention interventions, such community gardens, combatting food deserts, nutrition education, and cooking classes. On the other hand, governments are increasingly turning to such interventions, as well as policies such as front of pack labelling (Canada, 2022), nutrition facts tables, calorie labelling on menus, as well as the aforementioned ones. Given your research on determinants of health and obesity, what are some of the most promising interventions to prevent NCD morbidity, as well as stones unturned in public health policy? Would you agree with individuals such as Dr Allison that in our current environment, the only efficacious interventions are drugs and bariatric surgery?” Question based on your debate on JRE with Gary Taubes: “Would the insulinogenic effect of protein, specifically something like whey protein which causes an insulin response, be something that should automatically refute Taubes arguments about insulins inherent role in increasing adiposity? Second, would overeating on any macronutrient increase insulin simply because you are eating more food (i.e. hypercaloric)?” “Are there best practices for the maximum duration someone should spend in fat loss (or weight gain) phases? Or perhaps an optimal ratio of fat loss phase duration to “maintenance” phase duration? For example, should fat loss phases be for a maximum of 12 weeks followed by maintenance of at least equal duration before resuming a fat loss phase? “I'm a naturally skinny guy who helps other naturally skinny guys bulk up. I think it largely comes down to a blunted pleasure response to food, smaller stomachs, and/or higher NEAT. A lot of us seem to be taller and more thinly built, too. But why do you think things are things so different for us? Why is it so hard to gain weight? And what can we do about it?” To subscribe to Premium (and get the full episode) go here.