Podcasts about b2b growth podcast

Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth, it's also a fast track to burnout and quitting altogether. In this conversation with Shahin Hoda, Caleb shares hard-won insights from working with some of the biggest names in business (Gary Vaynerchuk, Alex and Leila Hormozi) and reveals the sustainable approach to building a personal brand that doesn't make you hate what you've created. From why you should inject your personality into everything you make, to how organisations can build loyalty by empowering team members to develop their own brands, this episode is packed with contrarian wisdom for anyone building content for the long term. Guest Introduction Caleb Ralston is a brand strategist, content producer, and creator mentor who has worked with Gary Vaynerchuk, Leila and Alex Hormozi, and other leading voices in entrepreneurship. He now helps founders and creators scale content in a way that's sustainable, strategic, and honest through his company Ralston. Key Topics Why niching down is overrated: The conventional wisdom on niching down works in theory but leads to creator burnout and audience fatigue in practice. Caleb explains why sustainability matters more than short-term growth hacks.The sustainability framework for content creation: Building a personal brand is like fitness: you get returns by doing it forever, not by sprinting for a year and quitting. Learn how to create systems that allow you to keep showing up.Lessons from working with Gary V and the Hormozis: What most people assume about these mega-brands is completely wrong. Caleb shares the behind-the-scenes reality of how these creators actually build their influence.Injecting personality without losing focus: How to integrate your interests and quirks into your content without confusing your audience or diluting your message.Building personal brands within organisations: The Barstool Sports approach to content: why Dave Portnoy isn't in all the content, and how this creates a more scalable, sustainable media company. How this strategy applies to B2B companies.Strategic hiring for content bottlenecks: Why your first hire shouldn't be another you, and how to identify the specific constraint that's actually holding back your content production.Being 100% yourself in the age of AI: As everyone starts sounding the same on LinkedIn with ChatGPT-generated posts, authenticity becomes your competitive advantage. Caleb's advice: lean into your insecurities and the things you're terrified to share. Resources & Links People Mentioned: Gary Vaynerchuk - Entrepreneur and Chairman of VaynerXAlex Hormozi - Co-founder and Managing Partner at Acquisition.comLeila Hormozi - CEO of Acquisition.comPaddy Galloway - YouTube strategist and content optimization expertDave Portnoy - Founder of Barstool Sports Books & Resources: Crush It! by Gary Vaynerchuk - The book that inspired Caleb to pursue his current pathCaleb's YouTube ChannelRalston - Caleb's brand strategy and content company Contact & Credits Host: Shahin Hoda Guest: Caleb Ralston Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani, President and General Manager of Growth at DocuSign, believes not only is it possible - there's never been a better time to make it happen. In this conversation, Robert unpacks the frameworks and organisational changes required to achieve exponential growth with existing resources. From building agile growth squads that operate like engineering teams to leveraging AI agents for hyper-personalised prospecting, he reveals how DocuSign is transforming from an e-signature company into an AI-powered platform. If you're facing budget cuts but still expected to deliver results, this episode offers a roadmap. Guest Introduction Robert Chatwani is President and General Manager, Growth at DocuSign, where he leads the Marketing & Growth organisation to scale its digital strategy across marketing, product, technology and sales. Before joining DocuSign, Robert was CMO of Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume. Robert is the 2023 American Heart Association Bay Area Heart Walk Chair and serves as a West Coast Board Member at the American India Foundation. Key Topics The 2x-10x challenge: Why companies expect exponential output increases without adding resources, and why Robert believes marketing teams can deliver.Thomas Barta's V-Zone framework: Maximising the overlap between customer needs and company needs to drive business impact and secure executive support.The harsh realities facing B2B teams: CAC is up 60% since the pandemic, traditional channels show diminishing returns, and most GTM models are obsolete - creating opportunities for teams willing to rethink their approach.Operating principles over company values: DocuSign's five core principles - "we before me," "dreaming big," "take action," "ignite the way," and "delivering customer delight" - that guide team behaviours and decisions.Growth squads and agile methodologies: Why effective GTM teams operate like engineering teams with two-week sprints, daily standups, and experiment backlogs instead of traditional campaign structures.Building a culture of experimentation: Robert's framework for systematic testing - generating ideas, prioritising experiments, executing with discipline, and scaling what works.AI-powered prospecting in action: How DocuSign used AI agents to turn tens of thousands of exhausted leads into millions in the pipeline, generating 60 replies and 15 meetings within 72 hours.Designing for the future you want: Why leaders must ask whether their current team structure and capabilities match what they would design from scratch to achieve ambitious growth goals. Resources & Links People Mentioned: Thomas Barta-Marketing leadership expert and author of "The 12 Powers of a Marketing Leader"Jeff Bezos-Founder of Amazon, referenced for the "two pizza team" principle Companies & Platforms: DocuSign-Agreement management platformAtlassian-Collaboration softwareeBay-Online marketplaceAmazon-Benchmark for experimentation cultureNetflix-Benchmark for experimentation cultureAirbnb-Benchmark for experimentation cultureUber-Benchmark for experimentation culture Concepts & Frameworks: The V-Zone (Value Creation Zone)-Maximising overlap between customer and company needsThe 12 Powers of a Marketing Leader-Book by Thomas Barta and Patrick BarwiseTwo-Pizza Team-Amazon's principle for keeping teams small (5-8 people) Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Robert Chatwani Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamentally misunderstand their audience. The 95-5 rule shows that 95% of potential buyers aren't in the market right now, which means the traditional focus on short-term lead generation is missing the bigger picture.  Jon also explains how AI-powered synthetic research is transforming market intelligence, why B2B needs more brand building than B2C, and what marketers should do about it.  If you're stuck chasing in-market buyers whilst your competitors build future demand, this conversation will change how you think about growth. Guest Introduction Jon Lombardo is Co-Founder of Evidenza, a synthetic AI market research platform that surveys AI-generated customer copies to build evidence-based marketing plans in hours rather than months. Previously, Jon was Head of Research at LinkedIn's B2B Institute, where he helped establish the 95-5 rule and commissioned pioneering research on how B2B brands grow. Key Topics The 95-5 rule: why 95% of B2B buyers are out of market at any given time, and why that matters more than the 5% who are ready to buyThe 11X rule: how B2B buying cycles are 11 times longer than B2C, making brand building even more critical in B2B than consumer categoriesThe evolution from the 60-40 rule to 95-5: how research with John Dawes from Ehrenberg-Bass Institute challenged conventional wisdom about marketing budget allocationMental and physical availability in B2B: creating brand-relevant memories that activate when buyers eventually come into the marketAI and synthetic research: how Evidenza uses AI to interview synthetic customers, delivering market research in hours that would traditionally take monthsBootstrapped growth: how Evidenza launched with paying customers from day one without venture capital, growing to over 100 clientsThe future of AI in marketing: why AI is underrated and will transform marketing beyond what most people imaginePractical applications: how to use AI for execution whilst keeping strategic thinking human Resources & Links People Mentioned: Mark Ritson - Marketing professor, columnist, and founder of Marketing Week Mini MBAJohn Dawes - Professor at Ehrenberg-Bass Institute for Marketing ScienceLes Binet - Marketing effectiveness researcher and econometricianPeter Field - Marketing consultant and authorPeter Weinberg - Co-Founder of EvidenzaBrian Watroba - Co-Founder of EvidenzaJenny Romaniuk - Professor at Ehrenberg-Bass Institute for Marketing ScienceRachel Kennedy - Professor at Ehrenberg-Bass Institute for Marketing ScienceNicole Hartnett - Professor at Ehrenberg-Bass Institute for Marketing ScienceByron Sharp - Professor of Marketing Science at Ehrenberg-Bass Institute Companies & Organisations: Evidenza - Synthetic AI market research platformEhrenberg-Bass Institute for Marketing Science - The World's largest centre for research into marketingLinkedIn B2B Institute - Marketing think tank (Jon's former employer) Key Frameworks: The 95-5 Rule - Research on B2B buying behaviour shows that only 5% of buyers are in marketThe 11X Rule - How B2B buying cycles differ from B2CThe 60-40 Rule - Les Binet and Peter Field's framework for balancing brand building and sales activation Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC:https://xgrowth.com.au/newsletter Contact & Credits Hosts: Shahin Hoda and Vinnie Romano Guest Jon Lombardo Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses the "SaaS is dead" narrative head-on. From managing 30,000 weekly customer inquiries with AI agents to transforming his entire marketing team's workflows, Leandro offers a brutally honest look at what it takes to lead through a technological revolution. This isn't just theory: it's a practitioner's guide to implementing AI at scale, including the mistakes, the breakthroughs, and the systematic approach required to bring an entire organisation along for the journey. Guest Introduction Leandro Perez is Senior Vice President and Chief Marketing Officer for Australia and New Zealand at Salesforce, where he guides strategic direction and market positioning for the world's leading AI-powered CRM.  With a Computer Science degree from UNSW and an Executive MBA from Quantic School of Business and Technology, Leandro brings over 20 years of experience combining technical expertise with business acumen.  He previously led global corporate messaging at Salesforce and partnered closely with CEO Marc Benioff. He's a Fellow of The Marketing Academy, serves on the AANA Board, and is a recipient of the Salesforce Chairman & CEO Award. Key Topics AI reality at Salesforce: Agent Force handles 850,000 conversations with 85% resolution"SaaS is dead" narrative: Why enterprise software needs governance, permissions, reliability, not just quick AI codeLeading transformation: Year-long journey from lone voice to company-wide quarterly Agent Force Learning DaysProcess mapping first: Document crown jewel processes to identify pain points before introducing AISystematic change: Company-wide learning days, mandatory training (100% Agent Blazer status), permission to experimentPractical AI adoption: Landing pages, social automation, Slack summaries, 80% email engagement, plus failed experimentsExperimentation culture: Identifying early adopters, showcasing wins, balancing air cover with performance Resources & Links People Mentioned: Marc Benioff - Salesforce CEO & Co-FounderRoby Sharon-Zipser - hipages CEO & Co-Founder Companies & Tools: Salesforce - AI-powered CRM platformAgentforce - Salesforce AI agent platformTrailhead - Salesforce learning platformFisher & Paykel - Appliance manufacturerGoodyear - Tire manufacturerRemarkable - Digital paper tablethipages - Online tradie marketplaceChatGPT - AI chatbotGemini - Google AI assistantPerplexity - AI search toolElevenLabs - AI text-to-speechAANA - Association of National Advertisers Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Leandro Perez Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first marketer who dedicates one hour per week to systematic experimentation. This episode is packed with practical wisdom for B2B marketers who feel overwhelmed by the rapid pace of AI evolution. Rubina reveals how she carved out time to test tools like Opus Clip, custom GPTs, and Canva Magic, turning weekly pain points into opportunities for AI-powered solutions. She challenges the myth that prompt engineering requires specialists, arguing instead that it's simply about learning to communicate with clarity. Whether you're struggling to justify AI experimentation to leadership or feeling paralysed by the sheer number of tools available, this episode will give you a clear framework to start testing, learning, and integrating AI into your everyday marketing workflow. Guest Introduction Rubina Carlson is a Certified Practising Marketer and Head of Marketing at 90 Seconds, the global platform empowering enterprise brands to create video content at scale. With over 15 years of experience driving growth across tech, tourism, higher education, and agency sectors, Rubina leads data-driven, growth-focused strategies that fuel brand visibility and revenue. Known for her early adoption of social media platforms and now AI, she's at the forefront of marketing innovation, having built internal GPTs and tested a wide range of AI tools to push marketing performance further. Beyond her corporate role, Rubina serves as Director of Digital Adelaide (South Australia's largest marketing conference) and is a key driver of Adelaide's emerging AI events. Key Topics Overcoming "late to the AI party" fears: Transform anxiety into systematic learningOne-hour-per-week AI testing: Friday afternoon framework for testing solutionsBuilding custom GPTs: Achieve 80% first-draft quality with brand voiceStrategic AI tool testing: Compare tools for real problem-solving vs trendsOpus Clip for video repurposing: Transform long videos into social clipsRebecca Webber's AI success: Cut assessment time from 60 min to 30 secPrompt engineering demystified: Clear communication, not specialist roleNavigating AI restrictions: Build business cases when IT blocks tools Resources & Links People Mentioned Stephen Mayall - Growth marketer focusing on AI and agentic workflowsTim Lillyman - Marketing leader at XPON Technologies Group, active in AI and automationAxel Sukianto - B2B SaaS marketer and growth marketing advisorChristopher Chow - Head of Growth Marketing at Smokeball, LinkedIn video creatorRebecca Webber - Literacy leader at the Department of Education, South Australia, developed an award-winning AI assessment toolSimon Sinek - Author of "Start with Why" Companies & Tools 90 Seconds - Rubina's company, a global video creation platformOpus Clip - AI video clipping tool for creating viral shorts from long videosCanva Magic - AI features within Canva for design and content creationCustom GPTs - OpenAI's customisable AI assistantsDepartment for Education, South Australia - Organisation where Rebecca Webber developed an award-winning AI assessment toolSocial Media Club Adelaide - Early adopter community mentioned by Rubina Books & Resources "Start with Why" by Simon Sinek Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Rubina Carlson Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Marcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author of They Ask You Answer and Endless Customers breaks down the four pillars of becoming the best-known and trusted brand in your market: saying what others won't say, showing what others won't show, selling differently, and being more human than your competition. From publishing service call data that manufacturers begged his client to hide, generating over $35 million from a single pricing article, Marcus shares real-world case studies that prove radical transparency isn't just good ethics, it's exceptional business. This episode is essential for listening for any founder or marketer who refuses to play it safe. Guest Introduction Marcus Sheridan is a world-renowned communication expert, author, and keynote speaker who has delivered over 750 transformational presentations across dozens of countries. Called a "web marketing guru" by The New York Times and named by Forbes as "1 of 20 Speakers You Don't Want to Miss", Marcus is the author of They Ask You Answer (named "One of the 5 Best Marketing Books of All Time" by BookAuthority) and Endless Customers (a USA Today national bestseller). He saved his swimming pool company, River Pools, from the 2008 crash through radical content marketing, transforming it into the most-visited swimming pool website globally. With over $1 billion in economic impact generated for companies worldwide, Marcus is also the co-founder of PriceGuide.ai, IMPACT, Marcus Sheridan International, and Question First Group. Key Topics The four pillars of trust and why almost no companies consistently say, show, sell, and act more human than their competitorsThe Yale Appliance case study: How CEO Steve Sheinkopf became the most trusted voice in his industry by publishing service call data that threw major manufacturers under the busThe Big Five content topics: Why cost content is the number one traffic and sales generator, and the five levels of pricing transparencyThe pricing estimator revolution: Why companies see 300-500% increases in qualified leads overnight, including the Scottish shed company that saw 500% more leads in one weekendAI's massive impact on search: How over 60% of Google searches don't result in clicks, and why YouTube will become more important than your websiteBuilding a personal brand: Why trying to look smart destroys credibility, and why knowing who you are is not more important than knowing who you are Resources & Links People Mentioned: Steve Sheinkopf, CEO at Yale ApplianceRory Vaden, Speaker, Author, Co-founder of Brand Builders GroupGary Vaynerchuk (Gary Vee), Entrepreneur, Chairman of VaynerXSeth Godin, Author, Entrepreneur, Marketing expert Companies & Tools: River Pools, Marcus' fiberglass pool manufacturing companyPriceGuide.ai, Pricing estimator platformIMPACT, Marketing agency and training companyMarcus Sheridan International, Speaking and consultingQuestion First Group, Sales and leadership training company Books & Resources: Endless Customers by Marcus SheridanThey Ask You Answer by Marcus Sheridan Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Marcus Sheridan Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

In this insightful conversation, Kitty Zhao, Head of Marketing for Adhesive Technologies at Henkel ANZ, shares her proven strategies for putting Australia and New Zealand on the global marketing map.  Working for a global organisation with headquarters far from the region, Kitty reveals how she's successfully gained executive visibility, built internal advocates, and implemented innovative marketing approaches that have been adopted across the Asia-Pacific region. This episode is essential listening for any B2B marketer working in a regional market who wants to move beyond execution mode and become a strategic contributor whose voice is heard at the highest levels of their organisation. Guest Introduction Kitty Zhao is a seasoned B2B marketing leader with over 14 years of experience across the manufacturing, mining, automotive aftermarket, and scientific sectors. Kitty brings a strategic lens to every initiative, combining deep expertise in OEM and distribution models with a collaborative leadership style that empowers teams to deliver marketing programs that resonate with customers and drive meaningful business results. Key Topics Why Australian and New Zealand markets risk being overlooked in global decision-making, and how raising your profile ensures local needs are considered proactively.Common mistakes regional marketers make and why you should treat new initiatives like a sales pitch with evidence-based proposals.Pioneering account-based marketing in the mining sector and how this Australian initiative became the pilot program for the entire APAC region.Building internal advocates across technical teams and sales forces, and developing co-branded campaigns with customers.Creating strategic alliances with global colleagues across marketing functions to ensure two-way communication.Leveraging the Australian Institute of Packaging partnership that led to speaking opportunities across Asia-Pacific conferences.How locally-developed initiatives expanded from Australia to Thailand, Indonesia, Japan, and Malaysia.Building trust, demonstrating small wins, and confidently proposing innovative approaches. Resources & Links People Mentioned: Mark Ritson- Marketing professor and founder of Mini MBA in MarketingNatalie Truong- Ex-CMO, Oceania at EY Companies & Organisations: Henkel-Global adhesive technologies companyAustralian Institute of Packaging-Peak professional body for packaging education in Australasia Courses: MiniMBA in Marketing-MBA-level marketing course Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Kitty Zhao Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Kayla Medica, Australia's leading product marketing advocate and author of The Mehdeeka Method, sits down with host Vinnie Romano to demystify what product marketers actually do and why they're crucial for proving product-market fit. If you're a marketer feeling stuck between sales enablement and strategic growth, or a founder struggling to translate your brilliant product into clear value propositions that resonate, this conversation will change how you think about marketing's role in driving revenue. Kayla reveals why product marketing might be the missing piece in your marketing strategy—and why understanding it could be the key to unlocking sustainable business growth. Guest Introduction Kayla Medica is the author of The Mehdeeka Method, a book all about establishing product marketing in an organisation including all the tricky bits like wrangling big personalities, as well as a fractional product marketer working with B2B SaaS businesses and startups. Having worked in B2B SaaS for over a decade, she's established product marketing functions at companies like Willow, serves as Head of Programming for Generate Summit, and writes the weekly Mehdeeka newsletter. Key Topics Defining product marketing beyond the buzzwords - Why product marketing isn't just another marketing role and how it bridges the gap between what you build and what customers actually needThe product marketer as the "buddy system" to your product - How product marketers change roles throughout a product's lifecycle from concept to sunset, acting as whatever the product needs at each stageWhy sales enablement isn't "just" sales enablement - How internal education and getting everyone on the same page about what your product actually does forms the foundation for all other marketing effortsThe granular work behind product-market fit - Real examples of how product marketers identify new use cases, expand into new markets, and help businesses understand not just who their customers are, but how they actually use the productCareer transition advice for aspiring product marketers - How to identify if you're already doing product marketing work and what skills transfer from traditional marketing rolesThe collaboration imperative - Why product marketing success depends on working across teams (sales, product, customer success) and being the person who brings solutions, not just problemsProduct marketing as a business growth lever - How understanding and maintaining product-market fit becomes crucial for sustainable business growth and why business leaders should care about this functionThe Australian product marketing landscape - Why the role is newer in Australia compared to the US and how the local market is evolving Resources & Links Books Mentioned: The Mehdeeka Method by Kayla Medica - A step-by-step guide to establishing product marketing within organisationsListen Like You Mean It by Ximena Vengoechea - About conducting interviews and listening skills for product marketersTalk to Me by Dean Nelson - A journalist's guide to asking better questions Communities & Resources: Generate Summit - Australia and New Zealand's leading B2B marketing communityMehdeeka Newsletter - Kayla's seasonal newsletter on B2B SaaS marketing People Mentioned: Axel Sukianto - Co-founder of GenerateLara Vandersluis - Generate community organiserKaylee Liu Generate community organiser Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Kayla Medica Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

In this episode, we dive deep into the complexities of building growth strategies across APAC with Victoria, who leads marketing for Thomson Reuters across an enormous remit spanning from Africa and the Middle East through to Japan and New Zealand. Victoria shares why expanding into APAC is fundamentally different from other regions, dispels common myths about APAC markets, and reveals how sophisticated buyers in these geographies are driving the future of B2B technology adoption. The conversation explores everything from the nuanced approach needed for different markets like Japan's trust-building requirements versus the rapid innovation appetite in Southeast Asia, to how geopolitical shifts create both opportunities and challenges. Victoria also shares her approach to creating bespoke research that serves as both thought leadership and demand generation, demonstrating how to move beyond traditional marketing tactics to become a true business growth driver. Guest Introduction Victoria Sampson (McCafferty) is a seasoned marketing leader with over 15 years of experience driving growth across Asia-Pacific. As CMO APAC at Thomson Reuters, she leads a diverse regional team, combining data, technology, and customer insight to design demand generation programs that deliver measurable impact. Passionate about understanding buyer behavior, she believes the best marketing comes from truly knowing the customer—what they value, how they operate, and when to reach them. Throughout her career, she has been proud to build inclusive teams, champion an ethical, people-first culture, and position marketing as a precision growth engine that bridges business goals with customer needs in meaningful ways. Key Topics Why APAC expansion is different: Cultural practices, timing (e.g., Eid in Middle East), and diverse innovation drivers require long-term commitment (6–24 months depending on market).APAC myths debunked: Markets are often more advanced than US/EU in tech adoption, with larger buying groups and 70% of the journey completed digitally before first contact.The “gateway market” trap: Limiting operations to Singapore and Australia misses growth in China, Japan, Korea, India, and Southeast Asia.Content as advantage: Bespoke research and executive interviews drive both client retention and sophisticated demand generation.The 70-30 localisation rule: 70% of marketing scales regionally; 30% needs localisation around culture, channels, and geography.Channel diversification: WeChat dominates China, Naver in Korea, WhatsApp is rising in B2B, while Japan's B2B sees low social media impact and declining email effectiveness.Marketing as advisory: Shift from traditional roles to driving business growth with analytics, strategy, and client-centric positioning.Future of B2B marketing: AI handles execution; human skills in messaging, buyer understanding, and connection become key — a return to the “art” of marketing. Resources & Links People Mentioned Professor Scott Galloway - Recommended resource for business insights and contentShahin Hoda LinkedIn ProfileAlexander Hipwell LinkedIn Profile Companies & Tools Discussed Thomson Reuters - Victoria's employerBombora - Intent data platform mentioned6Sense - ABM software platformCanva AI - Content creation toolTableau - Data analytics and reporting Events & Programs Synergy - Thomson Reuters' flagship client event series (Australia, Dubai, Singapore, Tokyo) Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Victoria Sampson (McCafferty) Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

In this episode, we delve into the world of Account-Based Marketing (ABM) with Stuart Matthewman, who shares the hard-won lessons from IR's six-year journey with ABM. From early failures and misalignment issues to achieving an incredible 80X return on marketing spend, Stuart reveals the critical importance of sales and marketing alignment. He provides a detailed blueprint for implementing a successful ABM program. This episode is packed with actionable insights for B2B marketers looking to move beyond traditional lead generation tactics and build sustainable revenue growth through strategic account targeting. Guest Introduction Stuart Matthewman joined IR in 2014 and was promoted to CMO in 2022, having risen through the ranks and strengthened the marketing function. Under his leadership as CMO, he has been a key contributor to IR's remarkable growth, driving a 132% increase in revenue, a 289% growth in EBITDA, and a complete overhaul of the global marketing team. Stuart is a B2B CMO of the Year Finalist for 2025 and brings extensive experience leading global marketing teams across ASX-listed technology companies. Key Topics The early ABM struggles: Why IR's initial attempts at account-based marketing failed over six years, including issues with sales alignment and over-personalisation too earlyThe turning point: How bringing in new sales leadership and rebranding ABM as "Account Based Everything" (ABE) transformed their approach and resultsThe 12-16 week ABM process: A detailed breakdown of IR's structured approach, from pre-warming accounts to SDR activation and sales follow-up sequencesSales and marketing alignment: Practical strategies for getting sales teams fully bought into ABM programs and maintaining consistent executionSDRs under marketing: Why IR moved their SDR function from sales to marketing and the benefits this structure provides for ABM executionMeasuring ABM success: How IR tracks progress without traditional MQL metrics and focuses on account engagement and pipeline generationAI integration: Current experiments with AI to automate and scale ABM activities while maintaining personalisationBranding evolution: IR's journey from "Integrated Research" to "IR" and the market research that guided their brand consolidation strategy Resources & Links People Mentioned: Stuart Matthewman - CMO, IRByron Sharp - Director, Ehrenberg-Bass InstituteProfessor Jenni Romaniuk - Associate Director, Ehrenberg-Bass InstituteMark Ritson - Marketing Professor and Mini MBA FounderKerry Cunningham - 6Sense ABM ExpertKim Scott - Author of "Radical Candor"John Lombardo - B2B Institute (LinkedIn) Companies & Tools: IR (Integrated Research) - Performance monitoring software for critical IT infrastructureEhrenberg-Bass Institute - World's largest centre for marketing research6SenseDemandBase Books & Resources: "How Brands Grow" - Byron Sharp"How Brands Grow Part 2" - Byron Sharp and Jenni Romaniuk"Radical Candor" - Kim Scott"Better Brand Health" - Jenni Romaniuk"Building Distinctive Brand Assets" - Jenni RomaniukWomen in Product Marketing Podcast Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Stuart Matthewman Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

In this episode, Vinnie sits down with ABM marketing expert Melinda Stuart to tackle one of B2B marketing's most misunderstood concepts: go-to-market strategy. What starts as a discussion about business language misuse quickly evolves into a deeper conversation about how marketers can remain strategically relevant in an AI-driven world. Melinda breaks down why go-to-market has become a buzzword that's lost its true meaning, and shares practical advice for B2B marketers who want to move beyond tactics to drive real organisational alignment. This episode is essential listening for anyone tired of seeing "go-to-market" slapped onto job titles without the strategic foundation to back it up. Guest Introduction Melinda Stuart is Enterprise Marketing Lead at Optus and a Marketing and Communications Leader with extensive experience in global and APAC markets. With over two decades of international experience and more than ten years in the technology sector spanning cloud, communications, and software, Melinda has successfully shaped go-to-market strategies across various new territories and verticals. She's worked in both agency and client-side roles, including previous positions at Macquarie Telecom and InterSystems, and serves as an advisor to organisations of varying sizes, particularly within the technology space. Key Topics The real definition of go-to-market strategy – Why it's a cross-functional, organisational approach, not just a marketing functionWhy marketers are taking on GTM responsibility – The rise of growth marketers and how stakeholder fatigue leads to siloed decision-makingThe critical question every marketer should ask – "Who do I need to get in a room?" before taking on go-to-market responsibilitiesStrategy vs tactics in the age of AI – How the abundance of marketing tools is creating more tacticians than strategistsSocial selling as part of account-based marketing – Using executive branding and authentic content to demonstrate growth within target accountsStaying relevant in an AI world – Why human strategic thinking remains the competitive differentiator for the next decadeThe importance of cross-functional collaboration – Breaking out of the marketing corner to ask questions and align with other teams Resources & Links Vinnie's article in Mediaweek: Stop selling tactics as strategy: The dangerous misuse of business languageAdam Turinas – Healthcare ABM specialist and founder of Health LaunchpadDr Catherine Ball – Futurist, Associate Professor at Australian National University, and author of "Converge"Vinnie Romano on LinkedIn – Host and executive branding specialistMelinda Stuart on LinkedIn – Guest and Enterprise Marketing Lead at Optus Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Melinda Stuart Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Welcome to a special programming note! After taking a short break to refresh and refine our approach, we're excited to announce the relaunch of our podcast with some significant improvements. What's New: Brand clarity - We've simplified our name from "Growth Colony: APAC's B2B Growth Podcast" to "APAC's B2B Growth Podcast." Streamlined format - We've tightened up our introductions and optimised our question structure to create a smoother conversation flow that gets straight to the valuable insights you're here for. Enhanced production - You'll notice updates to our music, overall look and feel, and general production quality. Deeper episodes - We're moving from weekly to fortnightly releases, allowing us to invest more time and effort into each conversation to deliver higher-quality content. What Stays the Same: Our commitment to bringing you actionable B2B growth insights from leading voices across the Asia-Pacific region remains unchanged. Got feedback? We'd love to hear your thoughts on the changes. Drop us a line at podcast@xgrowth.com.au Thanks for being part of our journey - here's to the next chapter of APAC's B2B Growth Podcast!

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters00:31 My Journey Starting a Newsletter02:55 Pros of LinkedIn Newsletters05:44 Cons of LinkedIn Newsletters08:33 Exploring Email Newsletters14:18 The Hybrid Approach18:22 Conclusion and Linked SummitToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15minsSocial Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -https://socialmediaforb2bgrowthpodcast.com/Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode - 00:00 Why LinkedIn Polls03:29 The Power of LinkedIn Polls05:06 Structuring Winning LinkedIn Polls09:18 Common Mistakes with LinkedIn Polls11:12 Using LinkedIn Polls to Grow Your B2B13:29 Listener LinkedIn Poll ChallengeToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15minsSocial Media for B2B Growth Podcast is a fully accessible podcast. https://socialmediaforb2bgrowthpodcast.com/Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond2025 Social Media Study - Metricool - Metricool analyzed data from over 1 million accounts and over 21 million posts from 8 social networks to measure the evolution of the different platforms, forecast 2025 trends, and compare the results with our 2024 study.How the LinkedIn Algorithm Works in 2024 [Data-Backed Facts]

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.   Key moments in this episode -  00:00 Importance of LinkedIn Company Page Followers 01:16 Why Page Followers Matter 04:43 Audit Your LinkedIn Company Page 08:49 LinkedIn Content for Follower Growth 13:58 The Power of Two 17:03 Action Steps   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInCompanyPage #B2BMarketing

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   Try out Descript today.   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInTrends #B2BMarketing  

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you.  Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn 

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit.  Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client Success Stories 09:12 Thanking the Support System 10:37 Holiday Wishes and Final Thoughts   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor Magnet   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #BrandPartnerships #UGC  

LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction 01:41 New LinkedIn Features Overview 04:08 Changes to LinkedIn Audio Events 07:49 LinkedIn Accelerate: AI-Powered Ad Campaigns 09:13 Rotating Banners for Premium Accounts 13:06 Boosting Personal Posts on LinkedIn 15:16 Wrap up ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInNewFeatures #B2BMarketing  

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Personal vs. Personable in Marketing 26:41 Encouraging Experimentation and Differentiation 31:04 Looking Ahead to Content Marketing 2025  Connect with Ann Handley on LinkedIn ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2B

How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07:55 Understanding the Resistance to LinkedIn 10:24 Effective LinkedIn Strategies for Businesses 28:01 The Power of Company Pages on LinkedIn 33:30 The Power of Two: A Personal Story 34:39 Employer Branding and Staff Turnover 35:54 Engaging Employees on LinkedIn 36:50 Overcoming LinkedIn Intimidation 41:04 Creating Effective Company Page Content 43:51 Thought Leadership and Originality 56:55 The Future of LinkedIn and Social Media Connect with Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/ Watch on YouTube  ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInForBusiness #Branding      

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23  Final Thoughts Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/ The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

If you're planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -  https://socialmediaforb2bgrowthpodcast.com/   Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #LinkedInAds #B2BMarketing

If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 What Content Works Best on LinkedIn? 00:53 Tactics for LinkedIn Marketing in 2025 03:43 Types of Content That Excel on LinkedIn 06:04 Formats and Strategies for LinkedIn Content 10:15 Secrets to High Performing LinkedIn Posts 17:33 The Importance of Serving Your Community   Metricool new features   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing    

No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Marketing Challenges for 202500:48 LinkedIn Insider: Robin O Connell02:08 The Growing LinkedIn Demographic07:13 Breaking Free from Boring: Creative Strategies for B2B Brands13:35 Balancing Brand Consistency and Creativity20:06 The Power of Branding and Creativity20:57 Sales and Marketing on LinkedIn21:51 The Risks of Focusing Solely on Lead Generation22:37 Balancing Short-Term and Long-Term Marketing Strategies26:51 Practical Tips for Differentiating Your Brand29:38 Injecting Creativity and Emotion into B2B Content33:28 Final Thoughts and Actionable Tips   Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #LinkedInForBusiness

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Employee Advocacy08:27 Cost-Effective Solutions for Small Businesses09:47 Planning for LinkedIn Success in 2025 For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness  

Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started with LinkedIn Live 09:31 The Six W's Framework for LinkedIn Live Success 13:56 Maximising Content from LinkedIn Live 16:25 Essential Tools for Content Creation 19:04 Upcoming Special Guest ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInLive #ContentMarketing    

Ever heard ‘I don't need LinkedIn' from a sales rep? Or maybe a team member saying, ‘That's not my job'? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming LinkedIn Objections 02:27 Common LinkedIn Objections and How to Address Them 04:23 My Customers Prefer Calls 05:50 I Already Have an Established Network 06:53 I'm Too Busy for LinkedIn 09:16 My Customers Aren't Active on LinkedIn 11:35 I'm Successful with Email Marketing 13:45 LinkedIn Didn't Work for Me 16:06 LinkedIn - It's Not My Job 18:19 Flipping the Script on LinkedIn Objections   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #SocialSelling #B2BSales  

LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Key moments in this episode: 00:00 Urgent Announcement01:16 LinkedIn's Automatic Opt-In for AI Training02:02 How to Opt Out of LinkedIn's AI Training02:50 Personal Experience and Concerns04:19 Final Thoughts ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #AI #LinkedInTips

Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode we share three great lessons you can learn from social selling to improve your marketing results.  Key moments in this episode: 00:00 Embrace the Salesy Approach 00:52 The Sales vs. Marketing Debate 04:42 Social Selling on LinkedIn 06:49 Lesson 1: Know Thy Customer 10:30 Lesson 2: Reframe Your LinkedIn Strategy 14:15 Lesson 3: Humanise Your Brand 18:18 Bridging Sales and Marketing for Better Results ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #SocialSelling #B2BMarketing  

Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth.    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 The LinkedIn Content Surge 00:18 LinkedIn B2B Strategy Planning for 2025 02:05 Building a Community on LinkedIn 07:03 LinkedIn Content Trends for 2025 12:49 Boosting Engagement and Thought Leadership 18:40 Preparing for LinkedIn Success in 2025 ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #MarketingStrategy #B2BMarketing  

These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective.   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Check out the Metricool blog  Key moments in this episode: 00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Presence 12:27 Effective Activities to Generate LinkedIn Leads 18:59 Final Thoughts ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #LeadGeneration

Learn the latest updates on LinkedIn, including a new feature that's helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #LinkedInNewFeatures

What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know Posts 08:47 Good to Feel Posts 12:26 Good to Buy Posts 15:08 LinkedIn Company Page Premium Feedback Wanted   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #LinkedInCompanyPage

When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth.   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Profiles for Business Growth 00:49 Why LinkedIn Profiles Matter 04:49 Creating a Strong First Impression 08:14 Crafting an Engaging About Section 09:41 Showcasing Experience and Skills 12:44 Building Trust and Credibility 15:47 Beware LinkedIn AI Tools  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInProfile #LinkedInForBusiness

Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Boosting LinkedIn impressions organically00:41 What are LinkedIn impressions?02:07 The R.A.T.E Framework Overview05:04 Relevance: The First Step07:06 Authenticity: Being Your True Self10:30 Thought Leadership: Sharing Unique Insights13:56 Empathy: Connecting with Your Audience16:28 LinkedIn Post Scheduler Update ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #LinkedInTips

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #PageAdvocacy

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding the LinkedIn Algorithm 02:38 The Importance of LinkedIn Company Pages 03:39 Employee Advocacy and Content Creation Challenges 07:41 No One-Size-Fits-All Approach 07:57 Creating a LinkedIn Content Strategy 09:38 How post scheduling can help  12:25 Actionable Tips - LinkedIn Content Repurposing 14:36 Final wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInContent

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 10:09 Reason #4: Indexed by Google 11:14 Reason #3: Power of Repurposing LinkedIn Content 12:10 Reason #2: Ease of Setup 14:01 Reason #1: Ultimate Algorithm Buster 16:41 LinkedIn Company Page Invites Have Moved 17:43 LinkedIn Newsletter Best Practices   Uplift Live 25 - Thu 27 Mar 2025 8:45 AM - 5:00 PM Birmingham UK. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInNewsletters #LinkedInMarketing

Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Run out of LinkedIn Content Ideas? 02:53 Practical Solutions for LinkedIn Content Inspiration 04:54 Products and Services 06:23 Customer FAQs 08:19 Industry Articles and Trends 10:35 Repurposing Your LinkedIn Post Greatest Hits 13:14 Behind-the-Scenes content 16:34 The Importance of Content Planning 19:17 Final Thoughts ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInContent

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ThoughtLeadership #B2B

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:  00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Reporting and Automation Tips 18:50 Actionable Tips and Final Thoughts Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInAnalytics     

Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth.    Key moments in this episode:  00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond  #linkedin #linkedinforbusiness #LinkedInMarketing

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47 Final Thoughts and Words of Wisdom ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #PersonalBrand #B2BMarketing     

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't Replace Yourself ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedinalgorithm