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How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy. In the intro, Expanding Your Book's IP through Merchandising [Wish I'd Known Then]; Guide to writers conferences [Kindlepreneur]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton]; Pulitzer Prize winners disclose AI usage [Nieman Lab]; My new rebuilt fiction site JFPenn.com. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How AI search actually finds and ranks the books it recommends Why keywords and search volume are disappearing as marketing metrics Building an internet footprint so your book is worth recommending Why Claude leans on Goodreads while ChatGPT and Gemini lean on Reddit Product is more important than marketing, and how to find your comp titles Passion, business sense and resilience in the authors who last You can find Ricardo at Reedsy.com. Transcript of the interview with Ricardo Fayet Jo: Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. So welcome back to the show, Ricardo. Ricardo: Thank you, Jo. It's been a while. Jo: It has been a while. As we were saying, it's been a decade, which is crazy, because you and I see each other at events and things. For anyone who doesn't know you— Tell us a bit more about you, where you're from, and also, what is Reedsy these days and how have things changed? Ricardo: Yes, sure. I think I'm hard to dissociate from Reedsy because my only background really is Reedsy. We started Reedsy right after business school for most of the founders. There are four founders, and I'm one of them. We've been going since 2014, so it's been 12 years. We started around the same time, and you started even earlier than we did, but we've had the chance to meet at quite a few conferences since. I think the main thing we're still known for is our marketplace. Since the very beginning, Reedsy is a curated marketplace where authors can come in and look for editors, cover designers, marketers, ghostwriters, literary translators, author website designers, pretty much any freelancer you would ever need to hire throughout your writing career. That's how we started. That's our main source of revenue and our main business. Since then, as you mentioned, we've also added courses, live events, so we've got a membership under Reedsy Learning. The main thing we're proud of right now is our writing tool, Reedsy Studio, because we've been pouring a lot of engineering talent into it over the past five, six years, and I think it's a really cool writing tool that is 90% free. It also does the formatting, so it's a good alternative to Vellum or Atticus for those who haven't purchased those tools. So there's a lot of things that Reedsy does at this point, which always makes it hard for me to describe what we do. Jo: But you generally serve writers. That's probably the crux of it. Ricardo: Exactly, yes. We're mostly at the production stage. The thing we say is we help authors make beautiful books, right? That's a little bit the tagline that applies to 90% of what we do, though we also help a little bit with the marketing side of things. Jo: And then just tell people where your accent is from. Ricardo: So I'm half French, half Italian from my parents, and I was born in Spain. So depending on my mood and the moment, it might be anywhere from French, Italian, Spanish. It's anyone's guess, really, at this point. Jo: Yes, exactly. You've been part of the indie author ecosystem, as you said, since 2014. You're often at the author conferences, and you stay abreast of everything that's going on. So what are the biggest changes you've seen in the industry since you started out? Like you said, you guys came from business school. You chose to come into the industry at a particular point, and yet things have changed. So what do you think are the biggest changes, and how have you seen authors adapt? Ricardo: It's crazy, the amount of things that happened in the past 10 years. Obviously we came into the industry as a result of Amazon launching Kindle Direct Publishing, and then the Kindle Store becoming one of the number one places where people buy books. That's what enabled self-publishing in the first place as an industry, and obviously we wouldn't exist without self-publishing being a thing. But then I think probably one of the biggest changes that happened was the introduction of Kindle Unlimited and various other subscription models. Perhaps as a response to that, afterwards, I would say direct sales is the other massive change that happened in the industry. The ability for authors to sell direct to their readers via their websites, or running Kickstarters, or basically the ability to reach your customers directly. Now, obviously, artificial intelligence is probably the biggest change of them all, not just in publishing, across every industry, but of course it's going to affect publishing very strongly, or it has already started making big waves. So I would say those are the three main changes that we've seen happening in the industry. Jo: Just interestingly, given that you're French, Italian, Spanish, European— Has the pace of change been the same in mainland Europe? Because you and I have also met up at European conferences, but I just get the sense that each individual European country, the UK included, as I include the UK in Europe, goes at a different speed. Ricardo: No, they definitely do. Our market at Reedsy is all in English. We only have an English website, and I would say 70% of our market is US, then 15% UK, and then Australia, New Zealand, et cetera. We do have clients in continental Europe, but they're mostly going to be American or British expats. A lot of retired people who write books and use Reedsy services. I think the main reason for that is that self-publishing as an industry hasn't really grown in Spain, France, Italy the way that it's grown in the US and the UK, probably because these are countries where book buying habits are a lot more traditional. So all my friends from high school and university in France, they all buy books, they all buy paper books. They all buy from bookstores. They don't really buy from Amazon that much. They love the smell of paper, all these sorts of things. So obviously that makes it harder for indie authors in those countries because they cannot place their books in the places where people buy them, which is traditional brick-and-mortar bookstores, or at least it's much harder. So there is an indie movement in those countries, but it's much smaller. I would say Germany is maybe the exception in Europe, where I've seen more and more full-time indie authors, but I don't think it's a market that's comparable even to the UK. Jo: Interesting. Okay, so let's go to marketing, because you love marketing, you have a newsletter about it, and you have a book, How to Market a Book, same title as mine, and we've found each other in our Also Boughts over the years. You have, however, updated yours several times. 2025 was your last update. Mine was 2016, so yours is definitely the most up-to-date one. So what are your thoughts on how authors can reach readers now? And let's split this into two. Let's start with some tips for new authors who just have maybe one book and are really just starting out. Ricardo: Yes, first of all, sorry for stealing your title. Jo: Oh, you know, it's never been a problem. Ricardo: We were trying to come up with something… I know, I know, I know. But still, we wanted something more original, and then we realised that for SEO purposes, that's the title we should really go for. The good thing is, if you search “how to market a book” on pretty much any retailer, you're going to find your book or mine in any order really, but those are going to be the top two books to this day, thankfully, so I'm good with that. I think in terms of marketing tips for new authors who have just the one book, I'd say, despite all the changes in the industry, the basics of marketing still stay the same. One of my big mantras when it comes to marketing is that product is more important than marketing. So having a great book is going to be more important, in my opinion, than being a great marketer. Having a great product. By that, I generally don't talk about literary value or prose or anything like that, just because I'm not a book critic. I'm not an editor. My opinion on whether a book is good or not is worth zero. From a marketing standpoint, for me, a good book is one that resonates with its intended audience. So the first step for newer authors is to basically figure out who they wrote this book for, right? Have an idea of who their target market is. A great way to do that, without entering into marketing jargon like proto-personas and stuff like that, is to think in terms of comp titles, comparable titles. I think that's probably the base of any marketing, whether traditional publishing houses or indie authors, to think, “Okay, which other books out there are similar to mine?” If your book is completely unique, you have, I would say, 99.9% chance of not selling, because your market doesn't exist, and 0.01% chance of creating your own market and completely dominating it, right? So being unique is not necessarily a bad thing, but I would say 99% of the time, it is. Obviously being unique within an existing niche, within an existing market, that's completely different, but you need to work on some comparable titles. So I would say that's where I would start, and that's one of the things that AI is great at. If you even just plug in your book into an AI chat that has enough context, if you're comfortable doing that of course, or if you plug in a synopsis, like a long synopsis, you can basically ask the AI chats, “Okay, what would be some comp titles?” Either you'll have heard of those books, and you'll think, “Okay, they're good comps,” or you may not have heard of them, in which case I would really recommend buying them and reading them and seeing whether they're comps or not. I think that's where marketing starts. Jo: Yes, and we might come back to that for book discoverability. Well, let's just talk about it now, because I now pretty much use Claude for discovering books as well. I just find that the Amazon search, for nonfiction it works really well, right? As you said, if you want to learn how to market a book, you just search “how to market a book”, and our books are very well titled for that. But for fiction, it's so difficult to find new books and comp titles, especially if you don't write in a clear genre, which I don't. I know lots of people do. So we're writing cross-genre. So in terms of book discoverability, I know you've been looking into SEO for books and all of that. What are your thoughts on how authors can more effectively have their books surfaced if people are using the AIs for finding books? Ricardo: That's a very big topic. That's one of my favourite topics right now. That's what I talk about in my marketing newsletter, and I want to start a Substack on the topic as well, because I think it is the future of book discoverability. As you say, search on Amazon isn't great, and if it's not great on Amazon, you don't even want to imagine on Google Play, Kobo, all these sorts of places, right? If you search on Kobo or Apple Books or Google Play for witch cozy mysteries, the top 10 books are going to have exactly “witch cozy mystery” in the title or the subtitle or the series title, right? Jo: Yes. Ricardo: Search is very simple on those sites, so it's very easy to game, but it's terrible as an experience for readers. So I do think that a big part of search is going to move to AI, and now you have Rufus within Amazon itself that appears as a chatbot and encourages you to talk with it, to ask for recommendations. In the beginning Rufus was really terrible, but now I recommend authors play with it. In general, I recommend when it comes to AI discoverability that authors play with all the AI search tools. So it's going to be Claude, ChatGPT, Gemini, Google's AI Overviews and AI Mode, Rufus within Amazon. Just like we talked about comp titles, right, ask for something like, “What would you recommend for fans of this book? Which other books would you recommend?” Or if you're looking for something specific that describes your book, what books would you recommend on… I think one of your examples was fiction around masonry or something like that, right? Jo: I always say, for example, if you ask for action adventure thrillers on pretty much anywhere, you're going to get 20 books by male authors. For those of us who are female authors, but also who have female main characters, you can then be far more granular. That's just not something that necessarily works on Amazon. So, action adventure thrillers with female protagonists written by female indie authors, which is very specific. That will work in AI, whereas that definitely won't work on Amazon. Ricardo: Exactly. So one of the great things about AI search, and terrible things at the same time, is that the concept of keyword is lost, right? So we title our books How to Market a Book because the keyword that people would search for is “how to market a book”, or “book marketing for authors”. Those were the two keywords that had the biggest search volume if we looked at Google Keyword Planner, or any search tools that give you keyword volume. When it comes to AI search, since it's conversational, and it's very personalised, and it can go as niche as you want, keywords are going to disappear, and search volume as a metric is going to disappear. The search you just told me about, maybe there are 10 people who are going to run it exactly. Most people are going to run variations of that. Since you can go as granular as you want, it's going to be very long phrases, very long sentences. So the whole concept of keywords, search volume, SEO, is going to disappear in favour of what some people call GEO, generative engine optimisation, AIO, AI optimisation, AI search optimisation. There's a bunch of names for it, but it is a different discipline. It still works on the basis of Google SEO because what most of these search engines will do is they're going to search the internet, right? They've been trained on a lot of information, but not all of that information is current. Most of these models have been trained on documents and web pages before 2021. That's why when you used the very early versions of ChatGPT, and you asked it about current events or current books, it didn't find it. It didn't have that information. Now all these models have the ability to search the web, and they do that really effectively. So the first thing they're going to do if you run a search like that is they're going to run dozens of different searches on Google or a similar search engine. Action thriller books with female protagonists. Action thriller books with female protagonists by indie authors. Action thriller books by indie authors. They're going to create what I call a corpus, so a massive document of information with candidates, books that probably meet those criteria that they have found through regular web searches. Then they're going to go through all those books and determine which are the most relevant to recommend, and they'll return with that. Then they'll usually have a verification layer as well, which is, okay, I have these five books that I want to recommend to this user, but I just want to make sure first that they are written by indie authors, that they do have a female protagonist, et cetera. And if I'm not able to verify that, I'll flag it in my answer to them. So there are these three layers. Web search, then ranking of the book candidates, and finally a verification layer, and then they serve you the answer. Obviously, that's really powerful. If that's the way that search is headed, which I firmly believe, then we as authors need to learn how to get our books in there. Jo: Yes. It's so interesting, and I do this all the time. Really niche stuff, like a thriller about anatomical Venuses, which are these models from anatomy museums and stuff like that, with an edge of the supernatural. What is brilliant is that you can find the books that come up. I actually got one that I read and reviewed, and it was fantastic. So I love the more granular thing, but we're really in the very long tail now, right? It feels like you can write a very nuanced book, and it will be surfaced, but only by a few people. So do we have to write our books and then try to not even retrofit them in the way that we used to? We used to try and figure out the seven keywords and all of that kind of thing, and now I almost feel like we just get to be grownups, where you just get to write the book and put it out there, and these things are more intelligent than the search terms. Ricardo: Yes, absolutely. I think in terms of the variety of books that are going to be read and discovered, that's amazing. A little bit like the whole indie publishing movement was amazing, because if you remove the traditional publishing gatekeepers, then suddenly zombie books aren't dead anymore. Zombies are alive again. They've… Jo: Come to life. Ricardo: They've come alive, and so you get a bunch of zombie books again. It's not a small niche audience. It's actually a pretty big niche audience that loves zombie books, and suddenly they have those to consume. This is a little bit similar on a much, much bigger and more granular scale, because anyone can find exactly the kind of book that they're looking for, with the tropes they want, with the type of characters they want, with the type of author they want, and you can basically use any kind of filter. So for discoverability on the side of the reader, that's great. For the authors, it doesn't mean that you can just write whatever you want and then rest, and readers will find them. Because your books still need to have generated a certain internet footprint and a certain review footprint in order to become interesting or recommendable to AI search engines, right? Unless you're the only book that an AI search engine can recommend for that specific search, and yours was very specific, so it might have been the only one. If there are other candidates, the AI search engines are pretty smart. They're going to recommend the candidates that have more reviews, better reviews, or are more famous, that have more, when I talk about internet footprint, more pages talking about them on the internet. That's for me the big finding I've seen. The more pages you have on the internet talking about your book, so that could be book review sites, that could be Goodreads lists, Listopia lists, anywhere on the internet where your book is mentioned, that creates a footprint for it. The more footprints, the more famous your book looks to AI search engines, and so the more worthy of recommendations it is to them. Jo: Yes, and this is one reason why I now ask people, especially when you sell direct, or say you have a Kickstarter and you want reviews, I ask people if they can review on Goodreads. Obviously Goodreads is owned by Amazon, but it is far more searchable by the bots than Amazon is. I sometimes find that Amazon gets blocked. Or Amazon blocks some of the bots, let's put it that way. They might change over time. They own 15% of Anthropic or something. But Goodreads I feel like does get indexed, and I'm not willing to engage on Reddit. I know Reddit is another popular one. Just be very clear on social media, because some people think, oh, I just need loads of influencers to talk about my book, and that will impact the AIs. But I find that social media just almost isn't even there. Ricardo: It depends on which social media. For me, Reddit is a social medium, right? It's a very weird one, but it's obviously the number one social medium used by AI search engines, and it's pretty dodgy stuff with lots of conflicts of interest, because Google has a paid partnership with Reddit. I think Sam Altman has shares in Reddit. So both OpenAI and Google Gemini heavily rely on Reddit for their AI answers, right? If you ask anything from ChatGPT or Gemini, I'd say there are very high chances that in the sources and the citations of the answer, you're going to find Reddit, right? That goes for books as well. Every time you ask for book recommendations, Reddit is going to be big for those two AI search engines. Claude, it's a little bit different. They do have a little bit of a relationship with Reddit, but I don't think it's as big. I found that Claude relies heavily on Goodreads, not Reddit. To me, Goodreads is another social medium at the end of the day, right? It's not the kind of social medium we think of, like… Jo: It's not TikTok. Ricardo: It's not TikTok. TikTok is surfaced a little bit, but not that much. It might become more surfaced in the future, but right now what I've found is, it's really Reddit and Goodreads. Facebook, LinkedIn, but LinkedIn is big for nonfiction topics more than fiction, because there are just not a lot of fiction readers, sorry, talking about their favourite books on LinkedIn. They usually go to other places for that. Jo: Yes, it's really interesting. So obviously TikTok has its own BookTok thing, so some people are finding books on BookTok, and some people like me are finding books through asking Claude, and that's just my overwhelming feeling about the industry. We talked earlier about what's changed. When I started, so 2006, there wasn't even KDP, and then KDP arrives, then you came in 2014, and probably until maybe a few years after that, there was one way to self-publish. Then what's happened since is this kind of splintering. There are so many ways to self-publish. There are so many ways to reach readers. There are so many ways to market. So someone, for example, could sell direct on TikTok Shop, only market through TikTok, and you wouldn't even know that they existed over in another ecosystem, right? So do you feel like that's happened too, this total splintering? Ricardo: Absolutely. I think there are so many different ways in which you can reach your audience now and monetise it as well, that it's absolutely possible. We both know examples of authors who are only visible to their TikTok niche, right? I think the big difference is also monetisation, because earlier you also had different ways of becoming well-known. Like you had Facebook, you had potentially Twitter, back when it was Twitter. Various social media, word of mouth. But where people bought books was Amazon. So that was your monetisation. It was either selling your book on Amazon, or potentially getting KU reads after that when KU launched. Now you can sell on TikTok, you can sell direct, you can run Kickstarters, you can start a Patreon or Substack and make your money through there. There are pretty much infinite ways through which you can monetise your content as a creator. Most of those places will also have a discoverability engine built in, so you can not only sell through there and make money through there, but also grow an audience there. That's probably the biggest competition that Amazon has ever had to face, is this sort of splintering. For us authors and content creators in general, it's amazing, because it's a bunch of different opportunities. Jo: Yes, and I think probably that's circling back to marketing. As we've said, some things have changed, some things stay the same. Is the email list still the number one way to market, do you think, for authors who want a long-term career? Ricardo: I think so. It's just the one thing you really own that allows you to communicate with readers, right? Because even if you build a following on TikTok, TikTok can change. The things we said about Facebook 10 years ago, if you build your Facebook group, Facebook can change, and Facebook changed. Facebook destroyed the reach of pages, and now groups also aren't amazing, et cetera. So the same thing that happened to Facebook can happen to TikTok, can happen to any other social media. Substack is a bit of a hybrid because it is a newsletter, it is a mailing list, but it also has a discoverability engine built in. So I still wouldn't really go all in on Substack. The great advantage there is that you do own the emails, right? So you can move away from it at some point. For me, the email list is the one thing that you are completely in control of. Personally, the main thing I check is my emails every day. I spend more time in my inbox than anywhere else, and I think that's probably the case for most people. So I do think, despite the influx of mails that readers are getting in their inbox, I still think it's one of the most important marketing tools for authors. Jo: Yes, and I still remember when I started my list in December 2008, and I still have people on the list who've been with me that whole time, and have moved email list services several times as well. So I think that's important too. The care of that list too is so important. One of the things that I am annoyed about with Substack, I don't have a Substack, but when I follow some people's, it's always constantly trying to get you to sign up to other people's lists, trying to subscribe you to this or that or the other. I'm like, “That's so annoying.” Now I've found on all these email services they're trying to pair you with other creators and cross-promote and all of this. So it feels like even the email list is becoming a difficult place unless you really protect it. So just protecting your list, I think, and remembering that those are people. Those are people who've bought your books, or people who read your emails. Like people listening to this, these are humans. Sure, some bot might be looking at the transcript, but humans listening to this are individual humans with individual email lists. We tend to forget that, don't we, as you get a bigger list. You think about it as a big number, whereas it's still individual people. Ricardo: Yes, it becomes a number, it becomes metrics, the open rate, the click rate, and all that. But the great thing about email is that you get replies in your inbox. There you remember that they're actual human beings who write you back. I think for readers, the ability to write back to an author and get a response is just amazing, right? If you write to your favourite author and they write back to you, that's the best feeling ever as a reader. So I think email is still one of the best ways to turn your readers into fans and into super fans of your brand, by just interacting with them and answering them. Because yes, you can answer comments on TikTok, Facebook, and all those places, but it doesn't feel the same as an author answering you in your inbox, I feel. So you do get that ability to create a real connection with readers directly through email. Jo: Yes, and I think that trust and the reputation is so important. Just in terms of seeing the authors that you've seen over the years, like I said, you've been going to a lot of the author conferences. You know a lot of the authors in the industry. A lot of people will know you from events. But you've also seen authors come and go, and you've seen vendors come and go. Both of us have seen people arrive, and we'd be like, “Oh, yes, I wonder how long they're going to last.” Then some people do and some people don't. So what are some of the elements that you've noticed about the businesses that last more than a decade? Ricardo: I think they need to solve a genuine problem, or offer a genuinely better solution than one that already exists. I see a lot of businesses come in and they do what another vendor already does, without doing it necessarily better. Those businesses tend to disappear, or linger there, but you don't really hear about them again. When they solve a real need… I still remember when BookFunnel came out, and they've since become massive with one very, very basic thing, which is, “We will take care of delivering your ebook files to readers.” That's how they started, and that's how they became massive. To me at the time, I was like, “That seems like a very small problem,” because I can just email an ebook file. I didn't realise that it was so complicated for a lot of readers to upload files to their Kindle or other devices, and that having a service that takes care of that for you is just massively helpful. I realised that when I published my books, actually. So businesses that solve even micro or apparently very small problems, but they really solve them effectively, they stay. Others that surf on trends, they tend to disappear when the trend disappears. When there's a new marketing trend, and that trend stops working, then those businesses tend to go. Jo: Yes, and what about the authors who last? Because let's face it, most of us don't solve a problem in a different way. Maybe you could say we solve your entertainment problem in a different version to your last book. What about the authors who last long term? What have you noticed about them? Ricardo: Two things. So the first one… Maybe three things. First one is passion. I always say to people who are looking to start self-publishing, I always say that publishing in general is probably one of the worst ways to make money. It's awful. You can pick up any other occupation and it's probably going to be easier to make money. So writers who make a career do it because they need to write, because they have a passion for writing. So a lot of people who come into the industry thinking, “I've heard about all these self-publishing success stories. Surely I can write a book and I can market it. It's not that hard. So that's going to be a great way to make quick bucks,” those generally don't last, because they don't have that genuine passion. The first hurdle they're going to face—and there's going to be a bunch of them along the way—they're going to quit. The second thing is business sense, or business education, the basics of business, right? Thinking in terms of marketing, thinking in terms of who's my reader, unit economics. If I'm selling my books at $3.99, I shouldn't be spending a ton of money. If I just have one book at $3.99, I cannot afford to pay $5 on ads to generate a sale. So those kinds of basic economics or business knowledge, I think, if not a requirement, it's a massive plus. The third thing is resilience. The industry has changed a lot, as you mentioned. There are a bunch of ways now to reach an audience. There are a bunch of ways to make money. It can also be distracting, because you go to one of these conferences and you go back thinking, “Oh, I've got to create my own website, sell direct. I've got to launch my Substack. I have to use Claude Code for my ads,” and three more things, “and I have to set up my TikTok Shop and do TikTok Lives to sell books,” right? Jo: All of those by next week. That's why we go to the conference. Ricardo: Exactly. All those by next week, right? And during that one week after the conference, you have the energy to start implementing all those things, but afterwards you lose that energy and you go back to, “I just want to quit.” So you need to have some sort of resilience, and the business sense of, “Okay, I'm going to try this for the next six months, and I'm going to stick to it, and I'm going to see whether it works or not. And if it doesn't work, I'm not just going to despair. I'm going to try something else.” That goes for marketing tactics, but also goes for books. Most authors I know who make a living writing, they didn't get there with their first book or even their first series. A lot of times I see authors who write a couple of series, and those series do okay. They sell a little bit, but not much, and it doesn't afford them to quit their day job. Then suddenly, based on what they've learned with those first two series and what they've learned potentially going to conferences or listening to podcasts like this, et cetera, they write a third series that's a hit. That's a hit, and that's instantly much easier to market, and that's when they can afford to go full time and write full time, because they've found that sort of product market fit. And product market fit for me is the main thing for marketing in general and for authors in particular. Until you find that, everything is really difficult from a marketing perspective. But finding it usually requires writing more than one book and more than one series, because you're rarely going to get the big lottery ticket on the first try. Jo: Or ever. I think it's really important. I've never had a breakout book, but I've made good money every year. I think, and Hugh Howey said this, that the real story of self-publishing is not the people who make seven figures a year, it's the people who can go on a holiday once a year, or the people who can just put a bit towards their mortgage or whatever. So you may never have a breakout series. I think that's really important, too. Ricardo: That's true. Jo: That's true. You can just keep writing and make all right money and be what we call in the mid-list. Ricardo: Yes, but you've got to keep going. You've got to have that resilience to keep going, probably because it's your passion. Exactly. You're not chasing that seven figure series. You're writing because you need to write. Jo: Yes, and you can't stop, and you get the bug. I think when you're writing that first book, I'm not sure if people understand that you either get the bug or you don't, I think. You've written a couple of books now. Do you think you have the bug, or is it more about the business? Ricardo: I don't have the bug. I definitely don't have the bug. I would've kept writing otherwise. Jo: You're a technologist, right? Ricardo: Yes. I'm more of a technologist, more of a marketer. To write my first book, How to Market a Book, I actually had to write newsletters, because that I can manage, right? One newsletter a week. Now I don't even manage that. I send it once every two weeks when I can even manage that pace. But back then I did one newsletter a week, and that's how I wrote my first book. I then put all these newsletters together, and that was before the age of AI, so I couldn't just dump all that into ChatGPT and tell it, “Create me a book based on that.” I had to do it myself. Jo: Oh, terrible. Ricardo: Terrible, I know. The days when we had to work. No, but that was a really good experiment. The second book, Amazon Ads for Authors, I actually wrote it from scratch, and I didn't love the experience. I loved the finished product, I'm very proud of it, but I didn't enjoy the experience of writing it. Amazon Ads is not the most exciting topic in the world. Even for people like me, who actually enjoy Amazon Ads, it's not super exciting to write about. The fact of having to write that whole book from scratch, I didn't love the experience. So now I do want to write a third book at some point, but I think it'll probably be in the format of the first one. Like, when I finish my series of newsletters on AI search and AI discoverability, I might do a booklet or something around it, but we'll have to see. It's not my favourite thing. It's a good thing I don't need to. Good thing I'm not an author, basically. Jo: No, but I think that's really great to recognise. You actually have written books that support your business, and that is very common for nonfiction writers. That's completely normal for nonfiction authors. So I think that's another important thing for people to recognise, is that the reasons we write are different, the reasons we market are different, and we all have different approaches. As we wind up, and obviously you talked a bit there about how easy it is to generate books with AI, and that is probably one of the biggest things that people are worried about. Now, those of us like you and I have been talking about AI at conferences and things for years now. Neither of us are afraid of it, I think basically because both of us use it, and we're technologists, so we just get on with it. There is so much fear in the community. There's so much negativity. You mentioned Substack, and now they've integrated Pangram, which is renowned for false positives around what is written with AI, and so people are very worried. If we look forward and we look at the next decade, this is not going away. This is going to change a lot of things. So how should authors be thinking about AI, do you think, if they want to prepare for the next decade? Ricardo: I think they need to play around with it, because you and I know that until you actually use it, you don't realise what it's capable of. We've both had these moments of “Oh my God, I'm going to be out of a job,” or “Oh my God, this is incredible,” the kind of things it's able to do. You also realise by using it the things it's not great at, or the things it can be good at but needing a lot of human input. There are courses out there, there are books, there are a lot of things, but for me, the most important thing is to start playing around with it. So you can pick one specific topic to play around with. Either something that you've been meaning to get into for years and haven't done, or something that really annoys you. Looking at the results of your Facebook ads, for example. If you run Facebook ads in the first place, and when you log into your Meta dashboard you cannot make sense of it, take screenshots or download the data, feed it to an AI chat, and talk with it. One of my biggest tips when talking to AI chats is asking them questions rather than asking them for things to do. Because if you just feed it your advertising data and you tell it, “Tell me what I should do,” the chat has no context about what your ads are about, what your goal is, et cetera, et cetera. If you feed it just a screenshot and you say, “Here are my ads. I would like you to help me make sense of them. What do you need to know from me in order to help me with this?” Then it's going to start asking you questions. “Okay, what are you advertising?” They're books. “Okay, what kind of books? Where are you selling? Are your ads going straight to Amazon or retailers, or are they going to your website? If you sell direct, okay, are these conversion ads?” Et cetera, et cetera. So you build that context, and they can help you with it. So that's just one example, but I would pick one thing that you want to test AI with, with zero expectations. Don't expect that by the end of the week you'll have a full system for understanding your Meta ads thanks to AI. You might get to that or you might not, but at least you'll play with it and you'll understand its capabilities, and have a sort of understanding of how it works and how you can potentially use it for other things. I think that's the best way to adapt, because once you play with it, you start thinking. You're walking the dog and you're just thinking, “Ha, I could maybe use it for this thing or that other thing,” and that's how you progressively become more familiar with it. I think there are a lot of worries around AI, but as you say, it's there to stay. So far, I think I was looking at data this morning, and the unemployment rate in the US has stayed stable ever since ChatGPT was introduced two years ago. So there are a lot of narratives out there around how it's going to replace humans, it's going to replace jobs, et cetera, which it might do. I'm not great at predictions usually, but so far it hasn't. What it will definitely do, however, is completely change the way we work. Obviously AI was one of our big reckonings at Reedsy, because we run a marketplace. Our main business model is the marketplace, where authors come in and look for editors, for marketers, for cover designers, for translators, and some of these domains and services are being transformed by AI, right? AI translations are massive right now. We haven't really seen a decline at all on the Reedsy marketplace, but we're prepared for it. It might very well happen, but what we think is happening, or is going to happen, is professionals using AI tools to provide a better output or a faster output or a cheaper output, or all three of these things. So for example, we now have literary translators who say they're open to editing AI translations, right? So you can come in, you can have your book translated with AI, whichever tool or method you choose for that. Then if you want a set of human eyes on it, you can hire a literary translator who's open to working on an AI-translated manuscript, and that's obviously going to be much, much cheaper than paying 10 cents per word from scratch for a literary translator. I'm not necessarily recommending you completely bypass literary translators, or that you go this way, but you have options, right? You have options for different sets of budgets. I think all these human editors, narrators, translators, designers, et cetera, they're not going to disappear, but they might have to reinvent the way they work in the future. Jo: As we all are doing. As you say, for me mostly it's the business side, getting Claude to help me with business stuff. Like even bookkeeping. There are bills that we've all been paying for years that we can now maybe reduce, and reducing costs as well as increasing profit is obviously good business sense. So, interesting times. But just as we wrap up, what are you excited about in what's coming? How do you see Reedsy shaping up in the next decade? What is coming for you and Reedsy? Ricardo: We're really excited about the decade to come, because obviously 10 years for a startup is a long time. I think most startups after 10 years, the founders are gone. Jo: Yes. Ricardo: Or they've exited or they've sold or whatever. We've stayed, we're the same founders, and we're still as excited because I think we have new products, right? We're working on new things. As I mentioned at the beginning of the episode, Reedsy Studio, our writing tool, is probably one of the things we're most excited about, because first, it's getting adopted very fast. It has startup-like growth that we hadn't seen for other products in a long time, and it has very cool technology built in. We probably have a team of 10, 15 engineers now working full time on it and adding a lot of things. So we've added templates for plotting your book, with relationships within different characters and places and magic systems and things like that. We've added writing goals and writing statistics. We still have the free exports. One very cool thing we've added is real time collaboration. So just like Google Docs, you can write in real time with a co-author, or you can get an editor to work in there live with track changes. So you could have an editor working on chapter one while you're writing chapter three, for example. That kind of thing. It's really powerful technology, and that's one of the things we're really excited about for the future. A business, just like authors, we've got to reinvent ourselves. We've got to find ways to keep things exciting and keep motivated, and that is definitely one of them. When adoption goes along with it, then that's obviously super satisfying. Jo: Brilliant. So where can people find you and Reedsy online? Ricardo: So Reedsy you can find at reedsy.com, R-E-E-D-S-Y.com. And there you'll find the whole suite of tools and services. For me, you can find me mostly by email, as I mentioned. That's the one place I check consistently every day, and my email address is ricardo@reedsy.com. So again, R-E-E-D-S-Y.com and ricardo@reedsy.com. You can email me any questions you have about this episode, about AI book discoverability, about marketing, about Reedsy. I always try to answer every email I get, because I think when we started Reedsy, I really appreciated people like you, and some other agents and editors and authors we contacted who were influential in the industry, who actually answered us and took the time to do that. So now I try to answer every email I get, because I feel like we've been very lucky in the beginning to have those people answering our emails, so we should do the same. Jo: Oh, well, thanks so much for your time, Ricardo. That was great. Ricardo: Thank you, Jo. Thanks for having me again.The post Book Marketing, AI Book Discoverability, And Resilience, With Ricardo Fayet first appeared on The Creative Penn.

I've used the HCSB from 2004 to early 2026, but I've recently made a change in my primary Bible to the Legacy Standard Bible. Why? I begin to look at the CSBible website, answering their reasons for abandoning their 656 uses of the name Yahweh in the Old Testament.

Watch the Sneak Peek of this Support Team Study - The Divine Name YHVH in Ancient Greek Manuscripts: Part 2, where Nehemia and “Dr. Tetragrammaton” continue their exploration of how the name of God appears in the Greek New Testament, … Continue reading → The post SNEAK PEEK! The Divine Name YHVH in Ancient Greek Manuscripts: Part 2 appeared first on Nehemia's Wall.

In this episode of Hebrew Voices #243 - The Divine Name YHVH in Ancient Greek Manuscripts: Part 1, Nehemia welcomes Dr. Pavlos Vasileiadis (“Dr. Tetragrammaton”) to explore how God's name appears in ancient Greek translations of the Hebrew Bible. Together, … Continue reading → The post Hebrew Voices #243 – The Divine Name YHVH in Ancient Greek Manuscripts: Part 1 appeared first on Nehemia's Wall.

Send us comments, suggestions and ideas here! In this week's episode we are joined in Socratic seminar with Julian the Philosopher as he carries the torch of wisdom from the ancient world to the present, breaks bread with us and discusses everything from the spiritual convictions of Pythagoras, to the Platonic Solids, the nature of the Demiurge and why Socrates was a based Chad. In the extended show, we explode into a conversation about Aleister Crowley, the Book of the Law, the tetractys, the Tetragrammaton and how Nietzsche wanted to overthrow not just the Backworlders but the whole philosophical framework underpinning all of Western society. Thank you and enjoy the show! Julian the Philosopher: Julian Soloninkahttps://medium.com/@jsoloninThis week's episode was an unscripted discussion between Julian the Philosopher, Luke Madrid, Tim Hacker, Heka Astra and Mari Sama.Where to find The Whole Rabbit:Spotify: https://open.spotify.com/show/0AnJZhmPzaby04afmEWOAVInstagram: https://www.instagram.com/the_whole_rabbitTwitter: https://twitter.com/1WholeRabbitOrder Stickers: https://www.stickermule.com/thewholerabbitOther Merchandise: https://thewholerabbit.myspreadshop.com/Music By Spirit Travel Plaza:https://open.spotify.com/artist/30dW3WB1sYofnow7y3V0YoSupport the show

When forensic geologist Scott Wolter walked in with a glass jar, a stack of decoded documents, and a story involving Knights Templar ships, a CIA operative's secret archive, a parchment sold to the Vatican, and a scroll physically recovered from a remote Adirondack island, all Randall could do was hold on.  

OpenAi / OpenClaw la suite OpenAI's acquisition of OpenClaw signals the beginning of the end of the ChatGPT era https://venturebeat.com/technology/openais-acquisition-of-openclaw-signals-the-beginning-of-the-end-of-the Peter Steinberger (@steipete), creator of OpenClaw on Lex Friedman Podcast ,https://x.com/lexfridman/status/2021785659644453136?s=20 Rayban Meta glasses and OpenClaw https://x.com/_seanliu/status/2019881437378592862 Gemini 3.1 https://blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-3-1-pro/ Polymarket investor Vitalik Buterin says prediction markets need to stop catering to 'dumb opinions' https://www.theblock.co/post/389984/polymarket-investor-vitalik-buterin-says-prediction-markets-need-to-stop-catering-to-dumb-opinions Paradox de Solow - Explication du productivity paradox https://en.wikipedia.org/wiki/Productivity_paradox Commission preliminarily finds TikTok's addictive design in breach of the Digital Services Acthttps://digital-strategy.ec.europa.eu/en/news/commission-preliminarily-finds-tiktoks-addictive-design-breach-digital-services-act#:~:text=The%20European%20Commission%20preliminarily%20found,its%20highly%20personalised%20recommender%20system. Amazon to close Amazon Go and Amazon Fresh physical stores https://massmarketretailers.com/amazon-to-close-amazon-go-and-amazon-fresh-physical-stores/ Inspiration#PODCAST :: Bill Gurley on Tetragrammaton with Rick Rubin https://youtu.be/-ahp5X0VchM?si=CsPsMl7_zti7qAsN #TV SERIE :: King & Conqueror (2025) https://www.imdb.com/title/tt30221531/ # BOOK :: Cave in the Snow : A Western Woman's Quest for Enlightenment by Vicki Mackenzie https://www.amazon.com/Cave-Snow-Western-Womans-Enlightenment/dp/0747543895 #QUOTE :: Koan https://fr.wikipedia.org/wiki/K%C5%8Dan_(bouddhisme) How do I in a straight line on a mountain road with 99 curves? Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode, we will discuss the meaning, history, and controversy surrounding the use of Hebrew names for the Father and Son, including the heart behind why I choose to use the names “Yahuah” for the Father and “Yahusha” for the Son. We will explore how ancient Hebrew was written without vowels, how historical events like the Babylonian exile and later scribal traditions influenced pronunciation and translation, and how titles like “Lord” and “God” came to replace the personal Name in many Bible translations, which has deeply influenced our understanding today. We will also examine historical evidence from the Dead Sea Scrolls and early Greek manuscript fragments, which show that the Father's Name was preserved long after the biblical period. We will discuss the difference between misusing the Name versus using it, the cultural and prophetic significance of names in Hebrew thought, and why heart posture matters more than perfect pronunciation.Lastly, we will address the common “cult” accusations associated with using Hebrew names, clarifying what actually defines a cult and encouraging listeners to approach the topic with humility and love. The episode truly emphasizes the “weightier matter”: honoring the Father not just with our words, but how we live. Resources:What is God's Name? E-Book: https://www.promise-perspective.com/products/what-is-gods-name-e-book-2The Tetragram and the New Testament by George Howard: https://letthetruthcomeoutblog.wordpress.com/wp-content/uploads/2025/01/the-tetragram-and-the-new-testament.pdfThe Leon Levy Dead Sea Scrolls Digital Library: https://www.deadseascrolls.org.il/home) Manuscript 11Q5 – 11Q Psa.: https://www.deadseascrolls.org.il/explore-the-archive/image/B-371125Yahuah's name in 11Q5: https://www.deadseascrolls.org.il/explore-the-archive/manuscript/11Q5-2Psalm 129 from DSS: https://www.deadseascrolls.org.il/explore-the-archive/image/B-371128More Psalms: https://www.deadseascrolls.org.il/explore-the-archive/image/B-371135Psalms 102:18-103:1: https://www.deadseascrolls.org.il/explore-the-archive/image/B-367152Tetragrammaton and the Divine Name in Ancient Greek Sources: https://www.tetragrammaton.org/lxx_appdx1c.html“Tetragrammaton”: https://www.dl1.en-us.nina.az/YHWH.html?utm_ Visit my website: www.promise-perspective.comContact me: stephanie@promise-perspective.comSupport the show

"Rise intellectually and struggle to comprehend the meaning of the Tetragrammaton." Like any ideal, you cannot get there but you must strive to constantly progress in that direction"

Matt Slick Live (Live Broadcast of 02/10/2026) is a production of the Christian Apologetics Research Ministry (CA RM). Matt answers questions on topics such as: The Bible, Apologetics, Theology, World Religions, Atheism, and other issues! You can also email questions to Matt using: info@carm.org, Put "Radio Show Question" in the Subject line! Answers will be discussed in a future show. Topics Include: What is The Tetragrammaton?/How Jehovah's Witnesses Use it/ Matt Discusses the Carnal Nature of Islamic Theology/ Is Atheism a "Faith Religion?"/A Short Discussion of Infinites/ What about The Holy Spirit?/Annihilationism and Punishment/ Who is Andrew Wilson?/Matt Discusses Proper Christian Bearing/ For Jesus, Which was Easier to Say?/ February 10, 2026

Welcome to Day 2786 of Wisdom-Trek, and thank you for joining me. This is Guthrie Chamberlain, Your Guide to Wisdom – Theology Thursday – The Unintended Consequences of Replacing Yahweh with “God” Wisdom-Trek Podcast Script - Day 2786 Welcome to Wisdom-Trek with Gramps!   I am Guthrie Chamberlain, and we are on Day 2786 of our Trek.   The Purpose of Wisdom-Trek is to create a legacy of wisdom, to seek out discernment and insights, and to boldly grow where few have chosen to grow before. Our current series of Theology Thursday lessons is written by theologian and teacher John Daniels. I have found that his lessons are short, easy to understand, doctrinally sound, and applicable to all who desire to learn more of God's Word. John's lessons can be found on his website   theologyinfive.com.   Today's lesson is titled The Unintended Consequences of Replacing Yahweh with “God”. In the pages of Scripture, the God of Israel reveals Himself by name, Yahweh, a name that marks His identity, His covenant, and His absolute uniqueness among all other spiritual beings. Yet somewhere in the history of Jewish and Christian tradition, this name was quietly replaced. Where once God was named, now He is merely titled. Yahweh became “the LORD.” Eventually, even “the LORD” gave way to “God,” a generic and universal term that can apply to almost any religious conception of the divine. What began as an effort to show reverence or accommodate translation has produced serious theological consequences. The loss of God's name has led to a distorted view of monotheism, erased key distinctions between Yahweh and other spiritual beings, and enabled poor apologetic compromises, such as the claim that “Allah is just the Arabic word for God.” It has also obscured the meaning of the First Commandment and weakened the Church's understanding of its own covenant relationship. This article traces how we got here and why recovering the name Yahweh is essential to restoring biblical clarity. The First Segment is: From Name to Title: How Yahweh Was Replaced. The divine name Yahweh (יהוה), also called the Tetragrammaton, appears over 6,800 times in the Hebrew Bible. In Exodus 3:15, God declares, “This is my name forever, and this is how I am to be remembered in every generation.” Yet despite this, a tradition developed during the Second Temple Period in which Jews refrained from pronouncing the divine name aloud. Instead, they substituted it with Adonai (“Lord”) during public readings. This practice, rooted in caution and reverence, carried over into Greek and Latin translations of the Bible. The Septuagint rendered Yahweh as Kyrios (“Lord”), and the Latin Vulgate followed suit with Dominus. English Bibles later preserved this substitution, using the stylized “LORD” in small caps, often without explaining to readers that a name was being replaced. As Christianity spread into the Gentile world, the name Yahweh virtually disappeared from common use. The God of the Bible came to be referred to simply as “God,” a word that is not a name at all, but a title. And not a unique title either, “God” can refer to any number of deities across religious systems or even to philosophical abstractions. In trying to show reverence or universality, the Church began to erase the very name by which the true God had distinguished Himself. The second segment is: The Problem with “God”: A Category, Not a Character This shift might seem minor, but it represents a profound theological error. In Hebrew, the word elohim is used to...

Table of Contents: The “Stranger Things” Netflix show is far more unbiblical & wicked than you may realize–A total witchcraft recruitment tool–Promoting Dungeons & Dragons, occult practices and the LGBTQ as well–Promotes a Inverted Christ, An Inverted 12 Disciples and Inverted Last Supper! Shocking Third Temple Update Jews Proclaiming: Our Messiah / Moshiach is Here! Previous Teaching: Emergency Freedom Alerts: 2-15-21-Part 2–Table of Contents: They are Begging for the Antichrist to Show Up Now! This kind of mass witchcraft may really get the satanic ball rolling!!! WORLDWIDE JEWISH #MASHIACH PRAYER on February 21st–Traditional Judaism teaches that the messiah is to be a direct descendant of King David, anointed as the new Jewish King. (In fact, the Hebrew word for messiah ‘Moshiach' means ‘anointed one.')”–Question: “What is the meaning of Hashem?”: It is the title most commonly used by Jews to refer to what they believe is God's personal name, which is: Yahweh

Author Ovais Naqvi explains how Deep Purple landed their first record deal with Tetragrammaton — a short-lived label with a surprising founder: Bill Cosby. A strange and little-known chapter in rock history.Listen to Episode 350 - Lord Of Keys: Deep Purple's Jon Lord

How can you build iconic characters that your readers want to keep coming back to? How can you be the kind of creator that readers trust, even without social media? With Claire Taylor In the intro, Dan Brown talks writing and publishing [Tetragrammaton]; Design Rules That Make or Break a Book [Self-Publishing Advice]; Amazon's DRM change [Kindlepreneur]; Show me the money [Rachael Herron]; AI bible translation [Wycliffe, Pope Leo tweet]. Plus, Business for Authors 24 Jan webinar, and Bones of the Deep. Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Claire Taylor is a humour and mystery author, the owner of FFS Media, and a certified Enneagram coach. She teaches authors to write stronger stories and build sustainable careers at LiberatedWriter.com, and her book is Write Iconic Characters: Unlocking the Core Motivations that Fuel Unforgettable Stories. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Why Claire left social media and how she still markets her books and services What the Enneagram is and how core fears and desires shape character motivation Using Enneagram types (including Wednesday Addams as an example) to write iconic characters Creating rich conflict and relationships by pairing different Enneagram types on the page Coping with rapid change, AI, and fear in the author community in 2026 Building a trustworthy, human author brand through honesty, transparency, and vulnerability You can find Claire at LiberatedWriter.com, FFS.media, or on Substack as The Liberated Writer. Transcript of the interview with Claire Taylor Joanna: Claire Taylor is a humour and mystery author, the owner of FFS Media, and a certified Enneagram coach. She teaches authors to write stronger stories and build sustainable careers at LiberatedWriter.com, and her book is Write Iconic Characters: Unlocking the Core Motivations that Fuel Unforgettable Stories. So, welcome back to the show, Claire. Claire: Thank you so much for having me back. I'm excited to be here. Joanna: It's great to have you back on the show. It was March 2024 when you were last on, so almost two years now as this goes out. Give us a bit of an update. How has your writing craft and your author business changed in that time? Claire: One of the things I've been focusing on with my own fiction craft is deconstructing the rules of how a story “should” be. That's been a sort of hobby focus of mine. All the story structure books aren't law, right? That's why there are so many of them. They're all suggestions, frameworks. They're all trying to quantify humans' innate ability to understand a story. So I'm trying to remember more that I already know what a story is, deep down. My job as an author is to keep the reader's attention from start to finish and leave them feeling the way I hope they'll feel at the end. That's been my focus on the craft side. On the author business side, I've made some big shifts. I left social media earlier this year, and I've been looking more towards one-on-one coaching and networking. I did a craft-based Kickstarter, and I'd been focusing a lot on “career, career, career”—very business-minded—and now I'm creating more content again, especially around using the Enneagram for writing craft. So there's been a lot of transition since 2024 for me. Joanna: I think it's so important—and obviously we're going to get into your book in more detail—but I do think it's important for people to hear about our pivots and transitions. I haven't spoken to you for a while, but I actually started a master's degree a few months back. I'm doing a full-time master's alongside everything else I do. So I've kind of put down book writing for the moment, and I'm doing essay writing and academic writing instead. It's quite different, as you can imagine. It sounds like what you're doing is different too. One thing I know will have perked up people's ears is: “I left social media.” Tell us a bit more about that. Claire: This was a move that I could feel coming for a while. I didn't like what social media did to my attention. Even when I wasn't on it, there was almost a hangover from having been on it. My attention didn't feel as sharp and focused as it used to be, back before social media became what it is now. So I started asking myself some questions: What is lost if I leave? What is gained if I leave? And what is social media actually doing for me today? Because sometimes we hold on to what it used to do for us, and we keep trying to squeeze more and more of that out of it. But it has changed so much. There are almost no places with sufficient organic reach anymore. It's all pay-to-play, and the cost of pay-to-play keeps going up. I looked at the numbers for my business. My Kickstarter was a great place to analyse that because they track so many traffic sources so clearly. I could see exactly how much I was getting from social media when I advertised and promoted my projects there. Then I asked: can I let that go in order to get my attention back and make my life feel more settled? And I decided: yes, I can. That's worth more to me. Joanna: There are some things money can't buy. Sometimes it really isn't about the money. I like your question: what is lost and what is gained? You also said it's all pay-to-play and there's no organic reach. I do think there is some organic reach for some people who don't pay, but those people are very good at playing the game of whatever the platform wants. So, TikTok for example—you might not have to pay money yet, but you do have to play their game. You have to pay with your time instead of money. I agree with you. I don't think there's anywhere you can literally just post something and know it will reliably reach the people who follow you. Claire: Right. Exactly. TikTok currently, if you really play the game, will sometimes “pick” you, right? But that “pick me” energy is not really my jam. And we can see the trend—this “organic” thing doesn't last. It's organic for now. You can play the game for now, but TikTok would be crazy not to change things so they make more money. So eventually everything becomes pay-to-play. TikTok is fun, but for me it's addictive. I took it off my phone years ago because I would do the infinite scroll. There's so much candy there. Then I'd wake up the next morning and notice my mood just wasn't where I wanted it to be. My energy was low. I really saw a correlation between how much I scrolled and how flat I felt afterwards. So I realised: I'm not the person to pay-to-play or to play the game here. I'm not even convinced that the pay-to-play on certain social media networks is being tracked in a reliable, accountable way anymore. Who is holding them accountable for those numbers? You can sort of see correlation in your sales, but still, I just became more and more sceptical. In the end, it just wasn't for me. My life is so much better on a daily basis without it. That's definitely a decision I have not regretted for a second. Joanna: I'm sorry to keep on about this, but I think this is great because this is going out in January 2026, and there will be lots of people examining their relationship with social media. It's one of those things we all examine every year, pretty much. The other thing I'd add is that you are a very self-aware person. You spend a lot of time thinking about these things and noticing your own behaviour and energy. Stopping and thinking is such an important part of it. But let's tackle the big question: one of the reasons people don't want to come off social media is that they're afraid they don't know how else to market. How are you marketing if you're not using social media? Claire: I didn't leave social media overnight. Over time, I've been adjusting and transitioning, preparing my business and myself mentally and emotionally for probably about a year. I still market to my email list. That has always been important to my business. I've also started a Substack that fits how my brain works. Substack is interesting. Some people might consider it a form of social media—it has that new reading feed—but it feels much more like blogging to me. It's blogging where you can be discovered, which is lovely. I've been doing more long-form content there. You get access to all the emails of your subscribers, which is crucial to me. I don't want to build on something I can't take with me. So I've been doing more long-form content, and that seems to keep my core audience with me. I've got plenty of people subscribed; people continue to come back, work with me, and tell their friends. Word of mouth has always been the way my business markets best, because it's hard to describe the benefits of what I do in a quick, catchy way. It needs context. So I'm leaning even more on that. Then I'm also shifting my fiction book selling more local. Joanna: In person? Claire: Yes. In person and local. Networking and just telling more people that I'm an author. Connecting more deeply with my existing email lists and communities and selling that way. Joanna: I think at the end of the day it does come back to the email list. I think this is one of the benefits of selling direct to people through Shopify or Payhip or whatever, or locally, because you can build your email list. Every person you bring into your own ecosystem, you get their data and you can stay in touch. Whereas all the things we did for years to get people to go to Amazon, we didn't get their emails and details. It's so interesting where we are right now in the author business. Okay, we'll come back to some of these things, but let's get into the book and what you do. Obviously what underpins the book is the Enneagram. Just remind us what the Enneagram is, why you incorporate it into so much of your work, and why you find it resonates so much. Claire: The Enneagram is a framework that describes patterns of thoughts, feelings, and actions that tend to arise from nine different core motivations. Those core motivations are made up of a fear–desire pair. So, for instance, there's the fear of lacking worth and the desire to be worthy. That pair is the Type Three core motivation. If you're a Type Three, sometimes called “The Achiever,” that's your fundamental driver. What we fear and desire above all the other fears and desires determines where our attention goes. And attention is something authors benefit greatly from understanding. We have to keep people's attention, so we want to understand our own attention and how to cultivate it. The things our attention goes to build our understanding of ourselves and the world. Being intentional about that, and paying attention to what your characters pay attention to—and what your readers are paying attention to—is hugely beneficial. It can give you a real leg up. That's why I focus on the Enneagram. I find it very useful at that core level. You can build a lot of other things on top of it with your characters: their backstory, personal histories, little quirks—all of that can be built off the Enneagram foundation. Why I like the Enneagram more than other frameworks like MBTI or the Big Five is that it not only shows us how our fears are confining us—that's really what it's charting—but it also shows us a path towards liberation from those fears. That's where the Enneagram really shines: the growth path, the freedom from the confines of our own personality. It offers that to anyone who wants to study and discover it. A lot of the authors I work with say things like, “I'm just so sick of my own stuff.” And I get it. We all get sick of running into the same patterns over and over again. We can get sick of our personality! The Enneagram is a really good tool for figuring out what's going on and how to try something new, because often we can't even see that there are other options. We have this particular lens we're looking through. That's why I like to play with it, and why I find it so useful. Joanna: That's really interesting. It sounds like you have a lot of mature authors—and when I say “mature,” I mean authors with a lot of books under their belt, not necessarily age. There are different problems at different stages of the author career, and the problem you just described—“I'm getting sick of my stuff”—sounds like a mature author issue. What are some of the other issues you see in the community that are quite common amongst indie authors? Claire: One that comes up a lot, especially early on, is: “Am I doing this right?” That's a big question. People say, “I don't know if I'm doing this right. I'm going to mess it up. This person told me this was the way to do things, but I don't think I can do it this way. Am I doomed?” That's the fear. A lot of what I help people with is seeing that there isn't a single “right” way to do this. There's a way that's going to feel more aligned to you, and there are millions of ways to approach an author career because we're all constructing it as we go. You were there in the early days. We were all just making this up as we went along. Joanna: Exactly. There was a time when ebooks were PDFs, there wasn't even a Kindle, and there was no iPhone. We were literally just making it up. Claire: Right. Exactly. That spirit of “we're all making it up” is important. Some of us have come up with frameworks that work for us, and then we tell other people about them—“Here's a process; try this process”—but that doesn't mean it's the process. Understanding what motivates you—those core motivations—helps you see where you're going to bump into advice that's not right for you, and how to start making decisions that fit your attention, your life, your desires in this author role. Early on we do a lot of that work. Then there are the authors who started a while ago and have a bunch of books. They hit a point where they say, “I've changed so much since I started writing. I need to figure out how to adjust my career.” Joanna: Tell us more about that, because I think that's you and me. How do we deal with that? Claire: Well, crying helps. Joanna: That is true! There's always a bit of crying involved in reinvention. From my perspective, my brand has always been built around me. People are still here—I know some people listening who have been with the podcast since I started it in 2009—and I've always been me. Even though I've done loads of different things and changed along the way, at heart I'm still me. I'm really glad I built a personal brand around who I am, rather than around one genre or a single topic. How about you? How do you see it? Claire: I'm the same. I just can't stick with something that doesn't feel right for me anymore. I'll start to rebel against it. There's also that “good girl” part of me that wants to do things the way they're supposed to be done and keep everybody happy. I have to keep an eye on her, because she'll default to “this is the way it should be done,” and then I end up constricted. As we advance through our careers, positioning around what motivates us and what we love, and allowing ourselves to understand that it's okay to change—even though it's painful—is crucial. It's actually destructive not to change over time. We end up forfeiting so many things that make life worth living if we don't allow ourselves to grow and change. We end up in this tiny box. People sometimes say the Enneagram is very restrictive. “It's only nine types, you're putting me in a box.” It's like: no. These are the boxes we've put ourselves in. Then we use the Enneagram to figure out how to get out of the box. As we start to see the box we've put ourselves in with our personality—“that's me, that's not me”—we realise how much movement we actually have, how many options we have, while still being ourselves. Joanna: So many options. This kind of brings us into your book, because part of the personal brand thing is being real and having different facets. Your book is Write Iconic Characters, and presumably these are characters that people want to read more about. It uses the Enneagram to construct these better characters. So first up— What's your definition of an iconic character, as opposed to any old character? And how can we use the Enneagram to construct one? Claire: An iconic character, in my imagination, is one that really sticks with us after we've finished the story. They become a reference point. We'll say, “This person is kind of like that character,” or “This situation feels like that character would handle it this way.” It could be our friends, our enemies, someone we meet on the bus—whoever it is might remind us of this character. So they really get lodged in our psyche. An iconic character feels true to some fundamental part of the human condition, even if they're not strictly human. So, all the alien romance people listening, don't worry—you're still in! These characters take on a life of their own. With an iconic character, we may hear them talking to us after the book is done, because we've tapped into that essential part of them. They can become almost archetypal—something we go back to over and over again in our minds, both as writers and as readers. Joanna: How can we use the Enneagram to construct an iconic character? I'm asking this as a discovery writer who struggles to construct anything beforehand. It's more that I write stuff and then something emerges. But I have definitely not had a hit series with an iconic character, so I'm willing to give your approach a try. Claire: It works with whatever your process is. If you're a discovery writer, start with that spark of a character in your head. If there's a character who's just a glimmer—maybe you know a few things about them—just keep writing. At some point you'll probably recognise, “Okay, it's time to go deeper in understanding this character and create a cohesive thread to pull all of this together.” That's where the Enneagram becomes useful. You can put on your armchair psychologist hat and ask: which of the nine core fears seems like it might be driving the parts of their personality that are emerging? Thankfully, we intuitively recognise the nine types. When we start gathering bits for a new character, we tend to pull from essentially the same constellation of personality, even if we don't realise it. For instance, you might say, “This character is bold and adventurous,” and that's all you know. You're probably not going to also add, “and they're incredibly shy,” because “bold and adventurous” plus “incredibly shy” doesn't really fit our intuitive understanding of people. We know that instinctively. So, you've got “bold and adventurous.” You write that to a certain point, and then you get to a place where you think, “I don't really know them deeply.” That's when you can go back to the nine core fears and start ruling some out quite quickly. In the book, I have descriptions for each of them. You can read the character descriptions, read about the motivations, and start to say, “It's definitely not these five types. I can rule those out.” If they're bold and adventurous, maybe the core fear is being trapped in deprivation and pain, or being harmed and controlled. Those correspond to Type Seven (“The Enthusiast”) and Type Eight (“The Challenger”), respectively. So you might say, “Okay, maybe they're a Seven or an Eight.” From there, if you can pin down a type, you can read more about it and get ideas. You can understand the next big decision point. If they're a Type Seven, what's going to motivate them? They'll do whatever keeps them from being trapped in pain and deprivation, and they'll be seeking satisfaction or new experiences in some way, because that's the core desire that goes with that fear. So now, you're asking: “How do I get them to get on the spaceship and leave Earth?” Well, you could offer them some adventure, because they're bold and adventurous. I have a character who's a Seven, and she gets on a spaceship and takes off because her boyfriend just proposed—and the idea of being trapped in marriage feels like: “Nope. Whatever is on this spaceship, I'm out of here.” You can play with that once you identify a type. You can go as deep with that type as you want, or you can just work with the core fear and the basic desire. There's no “better or worse”—it's whatever you feel comfortable with and whatever you need for the story. Joanna: In the book, you go into all the Enneagram types in detail, but you also have a specific example: Wednesday Addams. She's one of my favourites. People listening have either seen the current series or they have something in mind from the old-school Addams Family. Can you talk about [Wednesday Addams] as an example? Claire: Doing those deep dives was some of the most fun research for this book. I told my husband, John, “Don't bother me. I need to sit and binge-watch Wednesday again—with my notebook this time.” Online, people were guessing: “Oh, she's maybe this type, maybe that type.” As soon as I started watching properly with the Enneagram in mind, I thought: “Oh, this is a Type Eight, this is the Challenger.” One of the first things we hear from her is that she considers emotions to be weakness. Immediately, you can cross out a bunch of types from that. When we're looking at weak/strong language—that lens of “strength” versus “weakness”—we tend to look towards Eights, because they often sort the world in those terms. They're concerned about being harmed or controlled, so they feel they need to be strong and powerful. That gave me a strong hint in that direction. If we look at the inciting incident—which is a great place to identify what really triggers a character, because it has to be powerful enough to launch the story—Wednesday finds her little brother Pugsley stuffed in a locker. She says, “Who did this?” because she believes she's the only one who gets to bully him. That's a very stereotypical Type Eight thing. The unhealthy Eight can dip into being a bit of a bully because they're focused on power and power dynamics. But the Eight also says, “These are my people. I protect them. If you're one of my people, you're under my protection.” So there's that protection/control paradox. Then she goes and—spoiler—throws a bag of piranhas into the pool to attack the boys who hurt him. That's like: okay, this is probably an Eight. Then she has control wrested from her when she's sent to the new school. That's a big trigger for an Eight: to not have autonomy, to not have control. She acts out pretty much immediately, tries to push people away, and establishes dominance. One of the first things she does is challenge the popular girl to a fencing match. That's very Eight behaviour: “I'm going to go in, figure out where I sit in this power structure, and try to get into a position of power straight away.” That's how the story starts, and in the book I go into a lot more analysis. At one point she's attacked by this mysterious thing and is narrowly saved from a monster. Her reaction afterwards is: “I would have rather saved myself.” That's another strong Eight moment. The Eight does not like to be saved by anyone else. It's: “No, I wanted to be strong enough to do that.” Her story arc is also very Eight-flavoured: she starts off walled-off, “I can do it myself,” which can sometimes look like the self-sufficiency of the Five, but for her it's about always being in a power position and in control of herself. She has to learn to rely more on other people if she wants to protect the people she cares about. Protecting the innocent and protecting “her people” is a big priority for the Eight. Joanna: Let's say we've identified our main character and protagonist. One of the important things in any book, especially in a series, is conflict—both internal and external. Can we use the Enneagram to work out what would be the best other character, or characters, to give us more conflict? Claire: The character dynamics are complex, and all types are going to have both commonalities and conflict between them. That works really well for fiction. But depending on how much conflict you need, there are certain type pairings that are especially good for it. If you have a protagonist who's an Eight, they're going to generate conflict everywhere because it doesn't really bother them. They're okay wading into conflict. If you ask an Eight, “Do you like conflict?” they'll often say, “Well, sometimes it's not great,” but to everyone else it looks like they come in like a wrecking ball. The Eight tends to go for what they want. They don't see the point in waiting. They think, “I want it, I'm going to go and get it.” That makes them feel strong and powerful. So it's easy to create external and internal conflict with an Eight and other types. But the nature of the conflict is going to be different depending on who you pair them with. Let's say you have this Eight and you pair them with a Type One, “The Reformer,” whose core fear is being bad or corrupt, and who wants to be good and have integrity. The Reformer wants morality. They can get a little preachy; they can become a bit of a zealot when they're more unhealthy. A One and an Eight will have a very particular kind of conflict because the One says, “Let's do what's right,” and the Eight says, “Let's do what gets me what I want and puts me in the power position.” They may absolutely get along if they're taking on injustice. Ones and Eights will team up if they both see the same thing as unjust. They'll both take it on together. But then they may reach a point in the story where the choice is between doing the thing that is “right”—maybe self-sacrificing or moral—versus doing the thing that will exact retribution or secure a power-up. That's where the conflict between a One and an Eight shows up. You can grab any two types and they'll have unique conflict. I'm actually working on a project on Kickstarter that's all about character dynamics and relationships—Write Iconic Relationships is the next project—and I go deeper into this there. Joanna: I was wondering about that, because I did a day-thing recently with colour palettes and interior design—which is not usually my thing—so I was really challenging myself. We did this colour wheel, and they were talking about how the opposite colour on the wheel is the one that goes with it in an interesting way. I thought— Maybe there's something in the Enneagram where it's like a wheel, and the type opposite is the one that clashes or fits in a certain way. Is that a thing? Claire: There is a lot of that kind of contrast. The Enneagram is usually depicted in a circle, one through nine, and there are strong contrasts between types that are right next to each other, as well as interesting lines that connect them. For example, we've been talking about the Eight, and right next to Eight is Nine, “The Peacemaker.” Eights and Nines can look like opposites in certain ways. The Nine is conflict-avoidant, and the Eight tends to think you get what you want by pushing into conflict if necessary. Then you've got Four, “The Individualist,” which is very emotional, artistic, heart-centred, and Five, “The Investigator,” which you're familiar with—very head-centred and analytical, thinking-based. The Four and the Five can clash a bit: the head and the heart. So, yes, there are interesting contrasts right next to each other on the wheel. Each type also has its own conflict style. We're going into the weeds a bit here, but it's fascinating to play with. There's one conflict style—the avoidant conflict style, sometimes called the “positive outlook” group—and it's actually hard to get those types into an enemies-to-lovers romance because they don't really want to be enemies. That's Types Two, Seven, and Nine. So depending on the trope you're writing, some type pairings are more frictional than others. There are all these different dynamics you can explore, and I can't wait to dig into them more for everyone in the relationships book. Joanna: The Enneagram is just one of many tools people can use to figure out themselves as well as their characters. Maybe that's something people want to look at this year. You've got this book, you've got other resources that go into it, and there's also a lot of information out there if people want to explore it more deeply. Let's pull back out to the bigger picture, because as this goes out in January 2026, I think there is a real fear of change in the community right now. Is that something you've seen? What are your thoughts for authors on how they can navigate the year ahead? Claire: Yes, there has been a lot of fear. The rate of change of things online has felt very rapid. The rate of change in the broader world—politically, socially—has also felt scary to a lot of people. It can be really helpful to look at your own personal life and anchor yourself in what hasn't changed and what feels universal. From there you can start to say, “Okay, I can do this. I'm safe enough to be creative. I can find creative ways to work within this new environment.” You can choose to engage with AI. You can choose to opt out. It's totally your choice, and there is no inherent virtue in either one. I think that's important to say. Sometimes people who are anti-AI—not just uninterested but actively antagonistic—go after people who like it. And sometimes people who like AI can be antagonistic towards people who don't want to use it. But actually, you get to choose what you're comfortable with. One of the things I see emerging for authors in 2026, regardless of what tools you're using or how you feel about them, is this question of trustworthiness. I think there's a big need for that. With the increased number of images and videos that are AI-generated—which a lot of people who've been on the internet for a while can still recognise as AI and say, “Yeah, that's AI”—but that may not be obvious for long. Right now some of us can tell, but a lot of people can't, and that's only going to get murkier. There's a rising mistrust of our own senses online lately. We're starting to wonder, “Can I believe what I'm seeing and hearing?” And I think that sense of mistrust will increase. As an author in that environment, it's really worth focusing on: how do I build trust with my readers? That doesn't mean you never use AI. It might simply mean you disclose, to whatever extent feels right for you, how you use it. There are things like authenticity, honesty, vulnerability, humility, integrity, transparency, reliability—all of those are ingredients in this recipe of trustworthiness that we need to look at for ourselves. If there's one piece of hard inner work authors can do for 2026, I think it's asking: “Where have I not been trustworthy to my readers?” Then taking that hard, sometimes painful look at what comes up, and asking how you can adjust. What do you need to change? What new practices do you need to create that will increase trustworthiness? I really think that's the thing that's starting to erode online. If you can work on it now, you can hold onto your readers through whatever comes next. Joanna: What's one concrete thing people could do in that direction [to increase trustworthiness]? Claire: I would say disclosing if you use AI is a really good start—or at least disclosing how you use it specifically. I know that can lead to drama when you do it because people have strong opinions, but trustworthiness comes at the cost of courage and honesty. Transparency is another ingredient we could all use more of. If transparency around AI is a hard “absolutely not” for you—if you're thinking, “Nope, Claire, you can get lost with that”—then authenticity is another route. Let your messy self be visible, because people still want some human in the mix. Being authentically messy and vulnerable with your audience helps. If you can't be reliable and put the book out on time, at least share what's going on in your life. Staying connected in that way builds trust. Readers will think, “Okay, I see why you didn't hit that deadline.” But if you're always promising books—“It's going to be out on this day,” and then, “Oh, I had to push it back,” and that happens again and again—that does erode the trustworthiness of your brand. So, looking at those things and asking, “How am I cultivating trust, and how am I breaking it?” is hard work. There are definitely ways I look at my own business and think, “That's not a very trustworthy thing I'm doing.” Then I need to sit down, get real with myself, and see how I can improve that. Joanna: Always improving is good. Coming back to the personal brand piece, and to being vulnerable and putting ourselves out there: you and I have both got used to that over years of doing it and practising. There are people listening who have never put their photo online, or their voice online, or done a video. They might not use their photo on the back of their book or on their website. They might use an avatar. They might use a pen name. They might be afraid of having anything about themselves online. That's where I think there is a concern, because as much as I love a lot of the AI stuff, I don't love the idea of everything being hidden behind anonymous pen names and faceless brands. As you said, being vulnerable in some way and being recognisably human really matters. I'd say: double down on being human. I think that's really important. Do you have any words of courage for people who feel, “I just can't. I don't want to put myself out there”? Claire: There are definitely legitimate reasons some people wouldn't want to be visible. There are safety reasons, cultural reasons, family reasons—all sorts of factors. There are also a lot of authors who simply haven't practised the muscle of vulnerability. You build that muscle a little bit at a time. It does open you up to criticism, and some people are just not at a phase of life where they can cope with that. That's okay. If fear is the main reason—if you're hiding because you're scared of being judged—I do encourage you to step out, gently. This may be my personal soapbox, but I don't think life is meant to be spent hiding. Things may happen. Not everyone will like you. That's part of being alive. When you invite in hiding, it doesn't just stay in one corner. That constricted feeling tends to spread into other areas of your life. A lot of the time, people I work with don't want to disclose their pen names because they're worried their parents won't approve, and then we have to unpack that. You don't have to do what your parents want you to do. You're an adult now, right? If the issue is, “They'll cut me out of the will,” we can talk about that too. That's a deeper, more practical conversation. But if it's just that they won't approve, you have more freedom than you think. You also don't have to plaster your picture everywhere. Even if you're not comfortable showing your face, you can still communicate who you are and what matters to you in other ways—through your stories, through your email list, through how you talk to readers. Let your authentic self be expressed in some way. It's scary, but the reward is freedom. Joanna: Absolutely. Lots to explore in 2026. Tell people where they can find you and your books and everything you do online. Claire: LiberatedWriter.com is where all of my stuff lives, except my fiction, which I don't think people here are necessarily as interested in. If you do want to find my fiction, FFS Media is where that lives. Then I'm on Substack as well. I write long pieces there. If you want to subscribe, it's The Liberated Writer on Substack. Joanna: Brilliant. Well, thanks so much for your time, Claire. That was great. Claire: Thanks so much for having me.The post Leaving Social Media, Writing Iconic Characters, and Building Trust With Claire Taylor first appeared on The Creative Penn.

When Abraham was 99 years old an angel representing the Almighty visited Abram and Sarai and gave the covenant of circumcision and told them that their names were to be changed. Abram's name was changed to Abraham, and Sarai's to Sarah. Abram meant "lofty father" and Abraham was "father of a multitude" - emblematic of the promise of Genesis 12verses3; i.e. of all nations in the world. The divine name of Yahweh is 4 letters in the Hebrew YHWH (called the Tetragrammaton). So, both Abraham and Sarah become "heirs together in the grace of life" (1 Peter 2verses7); by the addition of the 5th letter in the Hebrew alphabet, signifying "grace". It was when human worth and generative capability was repudiated that God could now work through Abraham and Sarah to produce the "promised seed”, the heir of the promises.The chapter concludes with the circumcision of Abraham and every male in his household. Abraham was, as we said, 99 and Ishmael 13 (the age at which Islamic boys are circumcised). Chapter 18 says Abraham and Sarah were visited by 3 men, who are in fact angels - unbeknown to Abraham and Sarah (prompting Paul's comments in Hebrews 13verses2). Eastern hospitality was shown and the angels prophesy Isaac's birth which means "laughter". He was so named because Sarah initially refused belief; but, later in faith tells us that she conceived when she believed - Hebrews 11verses11. After this Abraham walked with the angels towards the place of impending judgment - Sodom. They tell Abraham of their intentions, because of Abraham's faithfulness - slowly read aloud the words of verses 17-19; and pause and ponder. How wonderful that the LORD so knows each of us. But has he foreseen diligence and faithfulness in our dealings with our families? Abraham enters into negotiations with the name bearing angel to spare Sodom, where his nephew Lot and his family lived. Abraham finally stopped pleading for the city to be spared should there be 10 righteous people in the city. He must have been confident of this given the vast numbers of Lot's "ecclesia" in Genesis 13.

In this conversation, Mike and Tim explore the significance of God's name, particularly in the context of the Lord's Prayer. They discuss the cultural understanding of names in ancient times, the meaning of the Tetragrammaton, and how God's name reflects His character and covenant with His people. The conversation delves into the implications of misusing God's name in modern contexts, the nature of God's jealousy, and the relationship between God's name and humanity. Ultimately, they emphasize the importance of honoring God's name in worship and daily life. Chapters 00:00 Introduction and New Year Reflections 03:52 Exploring the Lord's Prayer 10:30 The Significance of God's Name 19:17 Understanding God's Jealousy and Covenant 30:43 The Nature of God's Revelation 33:21 Covenant Ideology and Community Involvement 34:41 Suboptimal Conditions and Progressive Revelation 37:33 The Role of Law and Suggestive Nature 40:51 Understanding God's Name and Character 45:47 The Significance of God's Name in Community 49:38 Living into the Character of God's Name 55:36 The Relationship Between Commands and Character 01:00:26 The Challenge of Christian Nationalism and Authenticity As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Our Merch Store! ETSY Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy

Composer, guitarist, vocalist, and record producer Daron Malakian, a founding member of System of a Down, returns to Tetragrammaton to  reflect on his lifelong relationship with heavy metal. Using music as a guide to discuss how different styles, sounds, and eras shaped his identity as an artist, he talks through what he listens for in metal, including riffs, mood, aggression, and atmosphere, and how those elements influenced his own songwriting and creative direction. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Legendary music producer Jimmy Iovine returns to Tetragrammaton to reflect on the pivotal moments that shaped his path from young engineer to industry visionary. He recounts early lessons learned while working with John Lennon and Bruce Springsteen, and the creative spark that led to the founding of Beats with Dr. Dre, which redefined headphone culture worldwide. This journey inspired the model behind the USC Iovine and Young Academy, an interdisciplinary program designed to merge art, technology, and business for the next generation of creators. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tetragrammaton with Rick Rubin ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Tyler Cowen is a leading economist, author, and professor, currently holding the Holbert L. Harris Chair of Economics at George Mason University, where he also serves as chairman and faculty director of the Mercatus Center. Widely recognized for his influential economic ideas, Cowen co-authors the long-running blog Marginal Revolution with Alex Tabarrok, and together they have also created Marginal Revolution University, which offers accessible, world-class economics education online. Cowen has also authored several books, including "The Great Stagnation," which analyzes the slowdown in economic growth, and "Average Is Over," exploring the future of work and inequality. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Richard W. Burley is a public speaker, seminar leader, and self-esteem consultant with over 41 years of leadership experience in the computer and financial marketing industries. Initially studying law with a focus on international business, he chose not to continue in law and instead joined the Edmonton Police Service. This experience exposed what he later called the “brotherhood of corruption,” shaping his critical perspective on systemic issues. Burley later worked at Syncrude in Northern Alberta and then with the Canadian federal government, aiding the transition to IBM mini-tower 360s, frequently traveling to Texas. There, he audited seminary courses, sparking his passion for biblical languages (Sumerian, Egyptian hieroglyphs, Tetragrammaton) and exposing the “verbal alchemy” of a corrupted legal system. Mentored by Bill Cantrell, Burley entered the personal growth industry, working with figures like Jim Rohn and Zig Ziglar, studying psycholinguistics, NLP, and psycho-cybernetics. Today, he travels North America, teaching how language and confidence shape relationships and careers, using Socratic methods to uncover hidden truths about the legal system's manipulative “word magic.” His mission is to empower people to research and dismantle systemic indoctrination.Tickets to Cornerstone Forum 26': https://www.showpass.com/cornerstone26/Tickets to the Mashspiel:https://www.showpass.com/mashspiel/Silver Gold Bull Links:Website: https://silvergoldbull.ca/Email: SNP@silvergoldbull.comText Grahame: (587) 441-9100Bow Valley Credit UnionBitcoin: www.bowvalleycu.com/en/personal/investing-wealth/bitcoin-gatewayEmail: welcome@BowValleycu.com Prophet River Links:Website: store.prophetriver.com/Email: SNP@prophetriver.comUse the code “SNP” on all ordersGet your voice heard: Text Shaun 587-217-8500

Tetragrammaton with Rick Rubin ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Dr. Andrew Huberman returns to continue his conversation in Part Two. Dr. Andrew Huberman is a neuroscientist and tenured professor of neurobiology, psychiatry, and behavior sciences at Stanford School of Medicine. His research centers on brain development, neural plasticity, and how vision and respiration shape human performance and cognitive function. Beyond his work in academia, Huberman is the creator and host of the Huberman Lab podcast, the world's leading health podcast, where he shares science-based insights on brain and body optimization.Exploring how to improve mental and physical health alike, he is also the author of the upcoming book Protocols: An Operating Manual for the Human Body. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tetragrammaton with Rick Rubin ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Dr. Andrew Huberman is a neuroscientist and tenured professor of neurobiology, psychiatry, and behavior sciences at Stanford School of Medicine. His research centers on brain development, neural plasticity, and how vision and respiration shape human performance and cognitive function. Beyond his work in academia, Huberman is the creator and host of the Huberman Lab podcast, the world's leading health podcast, where he shares science-based insights on brain and body optimization. Exploring how to improve mental and physical health alike, he is also the author of the upcoming book Protocols: An Operating Manual for the Human Body.

On this Sunday, Pastor Chris took a close look at Psalm 113, one of the "Hallel" Psalms, and also called the "Egyptian Hallel." Our marvelous God is both transcendent and immanent. What else can we learn about God the Father and His divine name through this psalm? Praise the Lord! And join us.

On this episode of Right On Radio host Jeff (Five Years Strong) reacts to a provocative 15-minute clip featuring researcher Jordan Maxwell and uses it as a springboard to dissect Saturn worship, ancient symbolism, and modern New Age/ufology narratives. Jeff plays and critiques the clip — especially the turn it takes after the first six minutes — and walks listeners through why he believes parts of the presentation are deceptive and seed an end-time, Luciferian lie. Topics covered include the history and symbolism of Saturn (rings, hexagrams, the black cube/Kaaba), the connections claimed between Phoenician/Canaanite religion and Judaism/Islam/Christianity, the Tetragrammaton and the Hebrew term "Elohim," and how those linguistic and symbolic claims are being used in modern occult and New Age messaging. The episode also addresses Genesis passages cited in the clip ("Let us make man," the tree of life, and post-flood language about "replenish" vs. "fill"), with Jeff correcting and explaining orthodox biblical interpretations and theological implications. Jeff calls out perceived contradictions in Maxwell's account — including Atlantic/Atlantis claims, carbon-dating skepticism, and the "prison planet"/"we are like gods" narrative — and explains why he labels some of this material as Luciferian deception meant to mislead Christians and the broader public. He contrasts these New Age claims with scriptural authority, warns about the infiltration of deceptive doctrines into churches, and highlights keywords and narratives to watch for (prison planet, ascended masters, dominionism, and end-time deception). The episode features sponsor mentions and community support notes — including an EMP Shield ad (protect your home and vehicle; use coupon code R-O-R at EMPshield.com) and thanks to listeners who support the show through donations and purchases. Jeff also previews future broadcasts, invites listener feedback, and closes with pastoral reminders to love God, family, and neighbor while staying vigilant against spiritual deception. Thank you for Listening to Right on Radio. Prayerfully consider supporting Right on Radio. Click Here for all links, Right on Community ROC, Podcast web links, Freebies, Products (healing mushrooms, EMP Protection) Social media, courses and more... https://linktr.ee/RightonRadio Live Right in the Real World! We talk God and Politics, Faith Based Broadcast News, views, Opinions and Attitudes We are Your News Now. Keep the Faith

As our "A is for..." summer sermon series winds down, Pastor Jacob explores what is known as the Tetragrammaton, or the four letters that make up the Divine name that God uses when talking to Moses in Exodus. What does it mean when God says, "I Am Who I Am?"

Tammuz and Av are, according to the Zohar, days of judgment. The Creator of the world "provides a cure before the plague" and sends us the secrets of the sweetening of the judgments. How do you turn judgment into mercy, failure into success, death into life, destruction into growth? This is the secret of human correction and this is the secret of true healing. Dealing with the main causes of illness - hate, anger, negativity & greed. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/balak Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

Tammuz and Av are, according to the Zohar, days of judgment. The Creator of the world "provides a cure before the plague" and sends us the secrets of the sweetening of the judgments. How do you turn judgment into mercy, failure into success, death into life, destruction into growth? This is the secret of human correction and this is the secret of true healing. The secrets of medicine and its symbolism in Parashat Ḥukat. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/hukat Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

Of all the names we know for God, Yahweh is the only one by which he introduces himself. God is who he says he is! A compassionate, merciful God, slow to anger, abounding in love and faithfulness, and willing to forgive.Group Questions1. What was the most outstanding thing you heard from the Sermon?2. After reading Exodus 34:5-7, which of God's characteristics is most applicable to your life?3. The Tetragrammaton is made up of four letters that, when pronounced, sound like breathing. Do you think people worship God just by breathing?4. After reading Exodus 20:7, what do you think it means to take God's name in vain?5. Read Exodus 34:8-9 and discuss Moses' prayer.6. Who is God for you?

What if AI isn't replacing creativity, but expanding it in ways we've never seen before? Rick Rubin joins Ryan to discuss the mysterious nature of using AI throughout the creative process. They talk about what vibe coding is, why structure can unlock freedom, and revisiting ancient philosophy to uncover new insights.Rick Rubin is a renowned American record producer and the co-founder of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records. He has produced albums for a wide range of acclaimed artists, including the Beastie Boys, Run-DMC, Public Enemy, Red Hot Chili Peppers, Metallica, Audioslave, Rage Against the Machine, and Johnny Cash. He has won nine Grammys and has been nominated for 12 more. He has been called “the most important producer of the last 20 years” by MTV and was named on Time‘s list of the “100 Most Influential People in the World”.

The Zohar of Parashat Koraḥ, teaches us how to defend ourselves against the onslaught of deception by experts, politicians, media and propaganda figures, professionals, service people, friends and family. Most importantly, how do we defend ourselves against our own self-deception? Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/korah Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

The Zohar, on Parashat Shelaḥ-Lekha, speaks of the transition between the era of Messiah ben Yosef to the era of Messiah ben David, with the main marker of the transition period being Iran's attack on the Holy Land. How does this relate to the transition of all of humanity to the era of Messiah ben David? Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/shelah-lekha Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

In John 8:58, Jesus boldly declared: “Truly I tell you, before Abraham was, I AM!” What did He mean? The Jews immediately understood Him—and tried to kill Him! Rodgers Atwebembeire explains the awesome truth behind Jesus' statement. Originally aired on Rite TV Uganda

Humanity was created to connect heaven and earth, the Creator and creation, the soul and the body, the spiritual world and the physical world. The victorious consciousness is the broad consciousness that is able to see the spiritual dimension in every detail of physicality. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/behaalotkha Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

Our world is full of uncertainty, fear, stress, and anxiety. Who doesn't fall into the boiling cauldron of events that frighten, frustrate, and stress us all? The real war can only end in victory for those who have a positive identity and vision big enough to keep us above the turbulent waters of the overwhelming flood of emotions and events. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/naso Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

In this episode a16z co-founders Marc Andreessen and Ben Horowitz sit down with legendary music producer and bestselling author Rick Rubin to explore the origin of his unexpected new creation: "The Way of Code"*Blending ancient philosophy and modern AI, The Way of Code reimagines the 3,000-year-old Tao Te Ching for the age of artificial intelligence, software, and “vibe coding.” What began as a viral tweet quickly evolved into a creative manifesto—part book, part tool, part spiritual operating system for the future. Joined by a16z General Partners Anjney Midha and Erik Torenberg, the group dives deep into: How Rick became a meme for Vibe Coding —and then quickly wrote "The Way of Code"Why AI is just another artistic toolRemix culture, creativity, and collective consciousnessWhy great founders and artists need to stay true to themselvesWith shout outs to punk rock, the collective unconscious, and Johnny Cash's famed acoustic sessions, this conversation is a sprawling, soul-searching journey across music, philosophy, tech, and truth. We hope you enjoy this deeply personal and surprisingly practical conversation on how to live—and create—in the age of AI. The Way of Code:  https://www.thewayofcode.com/“Tools will come and tools will go. Only the vibe coder remains.” - Rick Rubin Resources: Watch the Tetragrammaton podcast: https://www.youtube.com/channel/UC5Gat6FdyiG5ydUUHqPTAEQRick on X: https://x.com/rickrubinMarc on X: https://x.com/pmarcaMarc's Substack: https://pmarca.substack.com/Ben on X: https://x.com/bhorowitzErik on X: https://x.com/eriktorenbergErik's Substack: https://eriktorenberg.substack.com/Anjney on X: https://x.com/AnjneyMidha Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Our world is full of uncertainty, fear, stress, and anxiety. Who doesn't fall into the boiling cauldron of events that frighten, frustrate, and stress us all? The real war can only end in victory for those who have a positive identity and vision big enough to keep us above the turbulent waters of the overwhelming flood of emotions and events. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/bamidbar Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

People who become leaders, economic elite, successful, must have faith. "He who believes is not afraid." Those who dare and take risks are those who truly succeed. Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/behar https://livekabbalah.org/behukotai Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

There are psychics, shamans, senior and non-senior advisors, astrologers, rabbis, kabbalists, and more and more... How do you know who to trust - anyone who connect to supernatural forces? How can putting on tefillin and observing mitsvot be similar to idolatry? Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/emor Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

What is the connection between Yom Kippur (Parashat Aharei- Mot) and "Love your neighbor as yourself" and the Ten Commandments (Parashat Kedoshim) and Israel's Independence Day? How does the counting of the Omer give us tremendous opportunities to grow and embrace life with joy? Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/aharei-mot https://livekabbalah.org/kedoshim Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

What is the secret to success? How do you define success correctly? What brings us true and lasting happiness and fulfillment? How do we make choices that bring us irrational success, beyond reason, good luck and blessings? What is the secret of the cornerstone and the housewarming? Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/tazria https://livekabbalah.org/metsora Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

What is the purpose of humanity? What brings us true and lasting happiness and fulfillment? How does the Zohar present us the path to achieve our destiny - infinite happiness and love beyond reason and intellect?  Meditation for expanding the consciousness of light & pleasure, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/shemini Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

MUSICWeezer's gig at Coachella is still on forSaturday after bassist Scott Shriner's wife was shot by L.A. cops andthen charged with attempted murder Blink-182 is scheduledto perform in St. Louis on Friday, September 26 at HCA. Some news on theguys:Travis Barker of Blink-182 is relaunchinghis Reverb shop on Wednesday and will be selling off threedrum kits plus skate decks, long boards, bomber jackets, framed tour artworkand moreSt. Louis' own, SZA brought out her "gratitude jar" on "SesameStreet" and it was the cutest thing ever Gene Simmons isproducer Rick Rubin's guest on his Tetragrammaton podcast, where they spoke forthree-and-a-half hours.Bono's documentary Stories of Surrender will premiere at the Cannes FilmFestival in the South of France, May 13th to May 24th. The film willthen debut on AppleTV+ on May 30th. Rarities from BruceSpringsteen, The Killers, Talking Heads, Sam Fender andmore are featured among the over 325 releases slated for Record Store Day onSaturday.The Killers and Bruce Springsteen - Encore at the Garden -12-inch. Springsteen joined The Killers on stage at Madison Square Garden onOctober 1st, 2022 and this EP has all three songs.Post Malone - Tribute to Nirvana - LP. Allproceeds from this LP will be donated to Musicares's Addiction Recovery/MentalHealth division. Rage Against the Machine - Live On Tour 1993 - 2-LP.This is a compilation of live recordings from the band's first worldtour. The Struts - "Rock 'n' Roll Fantasy" -7-inch. This is the first taste of a Bad Company tribute album dueout later this year.Scott Weiland - "I Know It's Too Late" -7-inch. This is an unreleased track from sessions for Weiland's 2008 soloalbum, Happy In Galoshes, and will appear on an upcoming deluxe reissueof the album. TVEric Dane has been diagnosed with amyotrophiclateral sclerosis (ALS), a progressive neurodegenerative disease. Betty White lived to be 99, and she often credited herlongevity to her positive attitude.  And JUNK FOOD. Betty reportedly ate aHOT DOG every day.  And she also loved her vodka.  But she didn'tstop there.  Movies released this weekend! AND FINALLY Grandmas aren'talways professional knitters and bingo players . . . sometimes they'reBADASSES.  "Entertainment Weekly" put together a list of 15 of these tough grannies in moviesand TV shows.  AND THAT IS YOUR CRAP ONCELEBRITIES! Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MUSIC Weezer's gig at Coachella is still on for Saturday after bassist Scott Shriner's wife was shot by L.A. cops and then charged with attempted murder   Blink-182 is scheduled to perform in St. Louis on Friday, September 26 at HCA. Some news on the guys: Travis Barker of Blink-182 is relaunching his Reverb shop on Wednesday and will be selling off three drum kits plus skate decks, long boards, bomber jackets, framed tour artwork and more St. Louis' own, SZA brought out her "gratitude jar" on "Sesame Street" and it was the cutest thing ever   Gene Simmons is producer Rick Rubin's guest on his Tetragrammaton podcast, where they spoke for three-and-a-half hours. Bono's documentary Stories of Surrender will premiere at the Cannes Film Festival in the South of France, May 13th to May 24th. The film will then debut on AppleTV+ on May 30th.   Rarities from Bruce Springsteen, The Killers, Talking Heads, Sam Fender and more are featured among the over 325 releases slated for Record Store Day on Saturday. The Killers and Bruce Springsteen - Encore at the Garden - 12-inch. Springsteen joined The Killers on stage at Madison Square Garden on October 1st, 2022 and this EP has all three songs. Post Malone - Tribute to Nirvana - LP. All proceeds from this LP will be donated to Musicares's Addiction Recovery/Mental Health division.  Rage Against the Machine - Live On Tour 1993 - 2-LP. This is a compilation of live recordings from the band's first world tour.  The Struts - "Rock 'n' Roll Fantasy" - 7-inch. This is the first taste of a Bad Company tribute album due out later this year. Scott Weiland - "I Know It's Too Late" - 7-inch. This is an unreleased track from sessions for Weiland's 2008 solo album, Happy In Galoshes, and will appear on an upcoming deluxe reissue of the album.   TV Eric Dane has been diagnosed with amyotrophic lateral sclerosis (ALS), a progressive neurodegenerative disease.   Betty White lived to be 99, and she often credited her longevity to her positive attitude.  And JUNK FOOD. Betty reportedly ate a HOT DOG every day.  And she also loved her vodka.  But she didn't stop there.   Movies released this weekend! AND FINALLY  Grandmas aren't always professional knitters and bingo players . . . sometimes they're BADASSES.  "Entertainment Weekly" put together a list of 15 of these tough grannies in movies and TV shows.   AND THAT IS YOUR CRAP ON CELEBRITIES! Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is the purpose of humanity? What brings us true and lasting happiness and fulfillment? How does the Zohar present us the path to achieve our destiny - infinite happiness and love beyond reason and intellect? How does this relate to Passover and the secret of true freedom? The freedom to be happy! Meditation for expanding the consciousness of infinity, a few lines below: Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/tsav Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

The calling of humanity is holding on to their godly, divine image. Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/vaikra Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

Tetragrammaton with Rick Rubin ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Mel Ziegler is the co-founder of Banana Republic and The Republic of Tea. In 1978, with $1,500 in savings and no prior business experience, he and his wife, Patricia Ziegler, launched Banana Republic, reimagining military surplus as stylish safari and expedition wear. After leaving the company, the duo went on to co-found tea company The Republic of Tea with Bill Rosenzweig. Ziegler is also the co-author of the memoir Wild Company: The Untold Story of Banana Republic, chronicling their unconventional entrepreneurial journey. Before his business ventures, he worked as a journalist for the Miami Herald and the San Francisco Chronicle, and he wrote for New York Magazine. A multi-faceted creative, Ziegler has also been an abstract painter for nearly 30 years. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

I explain the controversy surrounding God's name, including why there is so much confusion and how the different variations came to be. I also answer definitively: is it Jehovah or YHWH? That You May Know Him, Episode 244.

Who can connect the dots and see the truth? Who will see only conspiracy theories all around him? Why is it not enough just to show the facts and have an open debate? Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/pekudei Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-study-live

Who are the Erev-Rav in our lives? How does the essence of the Erev-Rav determine the front line and the form of warfare of the world war in which we find ourselves? How does this relate to Purim and the rebuilding of the Temple? https://livekabbalah.org/purim Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/ki-tisa Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live

The human destiny is not just to earn a living, raise a family, and go to concerts. There is spiritual enlightenment, joy, and pleasure, which are the main purpose of every soul. The world war that has already begun is the war over the simple faith in the Creator of the world, the God of Abraham, Isaac, and Jacob, the source of life, light, and love. Without the connection to that divine dimension, without the pull of that abundance, of spiritual joy, our lives will be dry and unfulfilling, filled with anger, hatred, fear, and terror—a servitude to all who enslave us. Guided Meditation of the Tetragrammaton: https://www.youtube.com/watch?v=b8AzyLFM2AY Read and learn more about this Parashah: https://livekabbalah.org/tetsave Support our efforts to provide you with more materials, donate to Live Kabbalah: https://livekabbalah.org/donations Join our course program: https://livekabbalah.org/live-kabbalah-courses Join our Zoom Program: https://livekabbalah.org/weekly-zohar-tree-of-life-study-live