Coaching Hive with Dr. Moira Hanna

Feeling overwhelmed by all the business courses, tools, and programs in your inbox? You're not alone. In this episode, we're tackling a critical skill that every digital course creator and entrepreneur needs: how to evaluate opportunities with intention, before you waste time, money, or energy.✨ Learn how to:Avoid expensive distractions that derail your momentum.Filter decisions through financial impact, goal alignment, and support needs.Stay focused on your vision, not just the latest launch hype.

Stressed out with video editing? Learn quick and easy hacks for busy course creators to simplify the process and create impactful course videos without the overwhelm! Ditch the dread and focus on delivering your brilliant content.Learn how to:Stop overthinking the editing: Focus on clarity and connection, not Hollywood-level perfection.Create meaningful (and simple!) thumbnails: Professionalize your video library with clear photos, legible text, and consistent branding.Master the most important edit before you record: Practice your delivery and refine your content to minimize post-production work.Weekly Action Item:Choose just one video editing tip from this episode to implement on your next course video or content piece.Before your next recording session, dedicate 15-20 minutes to practicing your content aloud, as if you're on camera.Embrace the mindset of "good enough" for your course videos, prioritizing connection and impact over cinematic perfection.Time Stamps:0:00 — Introduction: The dread of video editing1:10 — What sets six-figure course creators apart (Podcast intro)3:10 — Three quick, easy hacks for video editing3:35 — Hack #1: Don't overthink editing—focus on connection, not perfection6:04 — Hack #2: Keep thumbnails simple and consistent9:29 — Hack #3: The most important edit happens before you record (plan & practice)12:01 — Take action: Choose one tip to implement13:02 — Embrace “good enough” and focus on connection over perfectionShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Low ticket vs. high ticket courses – the ultimate decision! This episode reveals how to choose the right course strategy for your business, aligning with your goals, energy, and current season. Stop getting caught in the pricing trap and make intentional decisions for maximum impact and profit.Learn how to:Understand the advantages of low-ticket offers: Fast creation, impulse buys, higher completion rates, quick feedback, and list building.Explore the benefits of high-ticket offers: Deeper transformation, attracting committed clients, simplified marketing, and signature brand building.Use a decision-making framework: Align your choice with your business stage (new vs. established), income needs (fast cash vs. brand building), and desired outcome (volume vs. depth).Avoid common mistakes: Don't price emotionally, don't undervalue low-ticket offers, and don't assume high-ticket always means high effort.Weekly Action Item:Apply the decision-making framework to your current business or next course idea.Reflect on your current business season, goals, and personal energy levels.Make an intentional choice for your next offer (low ticket or high ticket) and commit to it for this season.Time Stamps:0:00 — Introduction: The impact of choosing low ticket vs. high ticket offers.1:18 — Three-part breakdown: Why low ticket, why high ticket, and how to choose.1:40 — Fast cash and audience building with low ticket offers.5:19 — High ticket offers: Deeper work, bigger impact, fewer sales needed.10:59 — Decision framework: How to pick the right offer for your business.14:28 — Common mistakes to avoid when pricing and structuring offers.16:48 — Final advice: Align your offer with your goals and take action.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Feeling consumed by your business? This episode tackles the myth of the 24/7 entrepreneur and shares practical time management and productivity tips for course creators. Learn how to establish boundaries, reduce guilt, and build a sustainable business that supports your life, not consumes it.Learn how to:Make your in-home office not open 24/7: Establish clear work boundaries and schedules.Set boundaries on what you will and will not do: Learn to say "no" and prioritize effectively.Let go of the guilt: Embrace self-care as a necessity for long-term success.Weekly Action Item:Implement one new boundary in your business this week (e.g., specific work hours, no emails after a certain time).Schedule dedicated self-care time in your calendar.When you feel guilty about not working, actively challenge that thought.Time Stamps:00:00 Introduction & The Reality of Entrepreneurship 01:33 Setting Boundaries for Work-Life Balance 07:30 Learning to Say No & Prioritizing 11:00 Letting Go of Guilt 15:26 Recap & Taking Action 17:45 More Resources & Closing Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Tired of messy sticky note brainstorming sessions that go nowhere? This episode shares the strategic process of course mapping, going beyond surface-level ideas to design a learning experience that drives student results and boosts your profits. Learn how to create a clear path for your students' transformation!Learn how to:Understand the importance of strategic course design: Move beyond brainstorming to create a logical flow.Apply instructional design principles: Focus on learning outcomes and student engagement.Define clear learning objectives and structure: Guide students through a purposeful learning journey.Utilize effective course outlining techniques and tools: Choose simple methods that facilitate organization.Weekly Action Item:Review your existing course ideas or outline through the lens of instructional design principles.Clearly define the learning objectives for at least the first module of your course.Choose a simple tool (Google Doc, whiteboard, etc.) to begin or refine your course map.Time Stamps:00:00 Introduction: The Sticky Note Brainstorming Dilemma00:27 The Problem with Sticky Note Brainstorming01:03 Transitioning from Ideas to Strategy01:34 Welcome to the Digital Course Creator Podcast01:48 The Importance of Course Mapping03:22 Key Concepts for Effective Course Mapping03:35 Instructional Design Principles05:59 Creating Learning Objectives and Course Structure10:50 Choosing the Right Tools for Course Outlining14:24 The Role of AI in Course Creation16:30 Conclusion and Next StepsShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Is AI the magic bullet for course creation? This episode dives into the common mistakes course creators make when using artificial intelligence. Learn how to leverage AI effectively and ethically to boost productivity without sacrificing your unique voice, quality, or trust with your audience.Learn how to:Recognize the temptation and pitfalls of over-relying on AI: Understand the risks to authenticity and potential plagiarism.Avoid using AI to write your entire script: See AI as a brainstorming and editing assistant for your ideas.Understand that AI is a starting point, not a finished product: Recognize the time and effort still needed for quality course creation.Ensure consistency between AI content and your live interactions: Maintain trust by having your authentic voice shine through.Weekly Action Item:Experiment with AI in one small part of your course creation process this week (e.g., brainstorming topics, drafting a lesson section).Critically evaluate the AI-generated content for your unique voice and expertise, noting areas that require significant editing.Reflect on how you can use AI as a tool to support your creativity rather than replace it.Time Stamps:00:00 Introduction to AI Hype and Concerns01:20 The Role of AI in Course Creation02:43 Pitfalls of Over-Reliance on AI04:15 Three Common Mistakes in Using AI08:50 Maintaining Authenticity with AI12:04 Practical Tips for Using AI Effectively15:28 Conclusion and Further ResourcesShow Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

Have a brilliant course idea? Before you spend countless hours creating, learn the crucial steps to validate your concept for maximum impact! This episode reveals a doable process to ensure your course resonates with your audience, generates revenue, and achieves your business goals. Stop launching to crickets!Learn how to:Understand the importance of course validation: Avoid wasted time and effort by testing your idea first.Identify problems, needs, misunderstandings, and complaints: Discover the foundation for a successful course.Map out the pros and cons of change: Understand your audience's motivations and create compelling messaging.Get specific feedback on your course idea: Ensure there's genuine interest and need for your offer.Weekly Action Item:Choose one validation strategy discussed in the episode (active listening, surveys/interviews, trend analysis) and implement it this week.Begin outlining your course, even with a basic structure, after your initial validation efforts.Consider the 90-Minute Course Outline Workshop for a structured approach to building your course foundation.Time Stamps:Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Want to make a real impact with your online course? This episode goes beyond the launch and explores the profound impact of creating inclusive learning experiences. Discover how prioritizing accessibility can expand your reach, enhance engagement, and align with your values.Learn how to:Understand the "Impact Over Income" philosophy: Prioritize value and create a natural boost in revenue.Embrace Universal Design for Learning (UDL): Design flexible learning experiences for everyone.Take intentional action towards inclusivity: Implement practical steps to welcome all learners.Weekly Action Item:Reflect on who might be unintentionally excluded from your current course design.Identify one or two small changes you can implement this week to make your course and business more inclusive.Consider exploring the Accessibility Mini Course for Online Creators: https://digitalcourse.pro/accessibilityTime Stamps:00:00 Introduction: The Importance of Accessibility in Online Courses00:43 The Impact of Accessibility on Course Success03:02 Real-Life Examples of Accessibility in Action05:47 Universal Design for Learning (UDL) Principles09:16 Prioritizing Accessibility for Greater Reach and Impact11:58 Taking Intentional Action Towards Inclusivity15:40 Common Misconceptions About Accessibility17:10 Conclusion: Embracing Accessibility as a Smart Business StrategyShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)

Feeling stuck? Overcome course creation paralysis and finally launch your course! This episode reveals 3 powerful strategies to break free from analysis paralysis, mindset blocks, and overwhelm. Learn how to move from stuck to started and share your expertise with the world.Learn how to:Acknowledge the overwhelm and cognitive distortions: Identify and challenge negative thought patterns.Break down the process and get support: Divide tasks into manageable steps and seek community.Set realistic goals and celebrate small wins: Use SMART goals and acknowledge your progress.Weekly Action Item:Choose one strategy from this episode to implement today:Begin identifying your cognitive distortions.Break down your course creation process into smaller tasks.Set a SMART goal for your course creation.Consider joining the Office Hours group coaching program for ongoing support: https://digitalcourse.pro/officehoursShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Starter Kit for Online Creators micro course. (https://digitalcourse.pro/accessibility)Join me for our monthly workshop. April is all about creating your digital course outline in 90 minutes. (https://digitalcourse.pro/monthly-workshop)

Launching a course? Don't let legal & technical details derail your success! This episode covers GDPR compliance, email deliverability, and accessibility – essential steps to protect your course and your students. Learn how to avoid headaches and build a sustainable, ethical business.Learn how to:Implement GDPR and ethical email etiquette: Obtain consent, provide opt-outs, and be transparent.Improve email deliverability: Authenticate emails, maintain clean lists, and avoid spam triggers.Ensure course accessibility: Provide captions, use proper color contrast, and design for keyboard navigation.Weekly Action Item:Choose one of the following to implement this week:Review your email opt-in process and privacy policy.Check your email authentication settings (DKIM, SPF, DMARC).Get started on Accessibility with the Accessibility Starter Kit at https://digitalcourse.pro/accessibility Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Starter Kit for Online Creators micro course. (https://digitalcourse.pro/accessibility)Join me for our monthly workshop. April is all about creating your digital course outline in 90 minutes. (https://digitalcourse.pro/monthly-workshop)

Tired of unrealistic course promises? This episode cuts through the hype and reveals how a strategic course outline drives student results and profits. Learn to build a solid framework, moving beyond quick wins to create a truly impactful course.Learn how to:Acknowledge the hype problem: Recognize the unrealistic expectations surrounding online courses.Understand the power of a detailed outline: Discover how it benefits both you and your students.Structure your course for success: Learn the key components of a well-designed outline.Weekly Action Item:Enroll in the 90-Minute Course Outline Workshop at https://digitalcourse.pro/outline.If not enrolling in the workshop, begin creating a detailed outline for your course, focusing on clear objectives, modules, and lessons.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Starter Kit for Online Creators micro course. (https://digitalcourse.pro/accessibility)Join me for our monthly workshop. April is all about creating your digital course outline in 90 minutes. (https://digitalcourse.pro/monthly-workshop)

Don't let your course get stale!

Stuck in the big course trap?

Overwhelmed by tech?

Dream of passive income from your online course?

Tired of launching courses to crickets?

In a skeptical world, how do you build genuine trust with your audience?

Is perfectionism killing your digital course dreams? This episode tackles the crippling effects of perfectionism and provides practical strategies to overcome it, so you can finally launch your course with confidence.Learn how to:Recognize the cost of perfectionism: Understand how it leads to analysis paralysis, procrastination, and burnout.Shift your mindset: Embrace the "good enough" mentality and focus on delivering value over flawlessness.Take practical steps: Set realistic deadlines, celebrate progress, and challenge negative self-talk.Action Item: Take one step toward launching (or re-launching) your course.Time Stamps:00:00 Introduction: The Perfectionism Trap00:42 The Cost of Perfectionism04:51 Overcoming Perfectionism: Mindset Shift12:04 Practical Steps to Combat Perfectionism18:04 Embracing Authenticity in Course Creation19:13 Conclusion: Action Over PerfectionShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

What can glass art teach you about running a successful online course business? This episode shares 3 surprising lessons learned from a Chihuly exhibit, offering valuable insights for course creators and entrepreneurs.Learn how to:Embrace last-minute customers: Understand why people procrastinate and how to effectively connect with them.Offer valuable upgrades: Don't be afraid to provide premium options and personalized experiences.Accept that not everyone will love your work: Focus on your ideal audience and stay true to your mission.Action Item: Choose a time to be fully present. Time Stamps:00:00 Introduction and Initial Reactions01:21 Welcome to the Digital Course Creator Podcast01:35 The Chihuly Exhibit Experience03:34 Lesson 1: People Wait Until the Last Minute05:31 Lesson 2: People Will Pay for Upgrades10:13 Lesson 3: Not Everyone Will Love Your Stuff12:39 Living in the Moment16:09 Conclusion and Final ThoughtsShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Struggling to keep your students engaged in your online course videos?

Goal Setting for Busy Entrepreneurs: Planning for Success Without BurnoutFeeling overwhelmed by endless to-do lists and unrealistic expectations?

The Future of Online Learning: It's All About Human ConnectionGet ready to ditch the robot speak!

In a world dominated by AI, how do you create a truly human-centered online course?

Overwhelmed by the endless to-do list for your digital course?

In a world of pre-recorded content and AI, how do you truly connect with your students?

Tired of self-doubt holding you back from launching your dream course?

In this episode of the Digital Course Creator podcast, we dive deep into the often-overlooked element that can significantly impact your student's success and reduce refunds: the course introduction video.We'll explore why a compelling welcome video is crucial for setting the right tone, building rapport, and motivating your students to dive in.We'll cover:The importance of a strong hook: How to establish trust and build rapport with your students from the very beginning.Setting clear expectations: How to outline the course structure and build anticipation for the learning journey.Providing clear next steps: Guiding your students on how to navigate the course platform, access resources, and engage with the community.Action Item: After listening, craft a welcome video for one of your courses.Links:Episode 139: https://digitalcourse.pro/139Episode 163: https://digitalcourse.pro/163Time Stamps:00:00 Welcome and Introduction00:57 The Importance of a Compelling Welcome Video01:56 Creating a Cohesive Student Experience04:43 Crafting a Knockout Welcome Video05:10 Building Trust and Rapport10:55 Setting the Stage for Course Success17:42 Guiding Students Through Next Steps24:49 Final Thoughts and Call to Action27:12 Full Welcome Video ScriptShow Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Tired of your online courses feeling dry and unengaging? In this episode, we dive deep into the power of storytelling in course creation. Learn how to weave captivating narratives into your content to not only educate but also inspire and motivate your students. We'll cover:Unleashing the Power of Personal Anecdotes: How to share your own experiences to build trust and make learning more memorable.Creating Compelling Character Arcs: How to guide students through a learning journey using fictional characters.Painting Pictures with Your Words: Using vivid imagery, metaphors, and analogies to bring your content to life.Plus, discover a simple solution for adding storytelling elements to your existing courses!Don't let your courses fall flat. Learn how to connect with your students on an emotional level and create a truly transformative learning experience.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Have you ever stared at a blank page, your cursor blinking, and felt that familiar dread? That's the blank page syndrome. It's a common challenge for course creators, especially when starting a new project, course, or workshop. Creating a new course feels like birthing a child, choosing the finishes for a kitchen remodel, or planning for and carefully choosing your first car. In other words, big!It doesn't have to feel overwhelming, though. In this episode we will cover 3 tips that will help you:Complete a piece of your course every dayOvercome creative blocks with your courseExperience more productivity and less stressBe sure to hit subscribe!Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Is gamification the secret sauce to boosting student engagement and completion rates?

Are you tired of comparing your work to the big-name courses and wondering if your course is good enough?Let's bust some myths! Today, we're diving into three common misconceptions that can limit your course's success. Discover why longer isn't always better, flashy isn't fundamental, and bonuses aren't always necessary.I'll uncover the truth behind these myths and provide practical tips to help you create a high-quality, profitable course that your students will love.I'll also be tackling the problem that pops up when you try to ignore these myths in today's Sixty-Second Solution.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Everything these days is about customization. It sounds great, right? Customization is better than getting some item that doesn't really fit anyone perfectly.The digital course industry is just one industry that has seen a big push for customization, and it is certainly not the last.With all of the innovations and technologies available, customization is a hot topic, but sometimes it can be too hot to handle.So the question is, should we be customizing your course for our online students? What are our students expecting?As an entrepreneur and consumer, you've probably had expectations of digital learning experiences in the past. As a digital course creator you are probably asking what pieces need to be customized and which can be mass produced.We definitely want our digital course students to be successful, but customization can get us into trouble. We can make some big mistakes with customizing our courses that end up being detrimental to our student's progress and success. Now, if you haven't ever thought about customizing your course and are now panicked that you have to customize it, please don't panic. Listen to this episode and then consider your options. Just know that there are options for best serving your digital course students without overly complicating things on your end of things.So let's talk about the dangers of over-customizing online courses and how to customize an online course effectively.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Your phone chimes with an email from your digital course student at 11pm on Friday night. They are going through Module 2 and are stuck. There is a typo in the worksheet and it doesn't match up with what you are saying in the video. The student says that they want to make it through your online course, but this is creating a roadblock.Immediately you regret picking up your phone to browse funny cat videos as you unwind from the week, and the second feeling is one of dread and worry. You've already shut down your computer for the day, but you don't want a student to get frustrated with you. You are wondering what that issue between the worksheet and video is, because as much as you wrack your brain you can't quite figure out what could have happened. As you start to go through the scenarios in your head, you notice that your heart starts to speed up a little as you wonder if this student will go to the community and complain and get everyone riled up or if they will ask for a refund. We've all had those moments of panic where a student needs support, but we are not available. Whether it is because we are tending to a medical appointment or have shut down for the day. As small business owners, as creators of online courses, what is the right answer here? I can tell you right now, it isn't to jump up at 11pm on a Friday night to figure out what is going on. That is the fastest way to entrepreneur burnout.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

You want your students to be successful, but so often they drop off the face of the earth after they've entered their credit card number or maybe they make it through Module 1 and then suddenly it is crickets.Why does this happen with alarming frequency?A lot of reasons, but one big one is that your students aren't ready for your digital course, become overwhelmed, lost, and frozen.This is NOT what we want for our students. We want them to be successful, first and foremost, because we have entered the digital course realm to make a difference. If our students don't finish our course, then we aren't having the impact that we hoped to have. Secondly, we want to be able to feature our students, celebrate their wins, and learn from their struggles in the course so that we can make it better.Neither of these things happen if our students don't make it through the course. And this brings me to the question of whether you should consider prerequisites for your course and how that works when anyone can get to your sales page and enter their credit card number.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Tired of overpriced courses you never finish?

Not for the first time I heard an entrepreneur sharing that something was hard for them and the other person said that they thought it was easy.That kind of comparison makes entrepreneurship hard because we start to wonder what we are missing, if we aren't cut out for the path we've chosen, or even if we are smart enough to make a go of our business. We've all heard the saying, “Comparison is the thief of joy.”The truth is that when we compare ourselves to others it can steal our joy faster than a toddler can grab a fourth cupcake off the party table. Mindset is one of the biggest factors in entrepreneurial success, in fact at one point this podcast was called the Entrepreneur Mindset Podcast. That is how important mindset is to being a successful digital course creator, but it is a lifelong journey. Today we are going to spend time going through 3 activities that you can do each week to bolster, reset, and strengthen your mindset so that you can move toward success as a course creator and limit the comparison thief.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

One of the most asked questions I receive when I'm coaching my digital course creator clients is how can I make money fast?Often when we are at the beginning of a new piece of business or are flat out new to business there is a very real need to earn some money.But how do we do that? The answer isn't what you'd expect here on the Digital Course Creator Podcast, but it is the answer I give to 90% of my clients when we work together. I've seen it work time and again for not just adding to a bank account and creating a little buffer, but also creating so much clarity for where the business should go and where you want it to go in the future.It will save you mis-steps and hopefully a lot of heartache as you realize what you thought you wanted and what you thought others needed wasn't really the answer.You have the added bonus of putting money in the bank to be able to invest in your business with subscriptions like Zoom and Canva as well as coaches who can help you build your email list so that you have someone to sell your course to when it is ready. So what do you do when you don't have a course, a workshop, or any assets in your business and you don't have a following? We are going to talk about that today as I share the 3 steps to take when you are getting started.

A lot of times we talk about having to troubleshoot a failed launch, a course that flops, or the tech issues that seem to follow us around like a pesky sibling who swears they aren't touching us.But what about the times when things are quite literally out of our control? What do we do then to set ourselves apart as course creators committed to our audience and our own well-being?In the aftermath of Hurricane Helene, this has been on my mind a lot and today we are going to talk about the mindset that we need during the times when we don't have control over what happens.I will say that this episode might be hard to listen to, I'm going to try my best to keep it focused on mindset, but I will talk about the aftermath of Hurricane Helene and how our family handled the situation to not only serve clients, but also to maintain our well-being.I know that this is a difficult topic and might not be for you. If you are looking for mindset episodes that do not reference hurricanes, check out episodes 192, 166 with Guest Kelli Risse, and 152.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

We are told to build our list every day. That without consistent list growth our digital course business will not thrive and in fact, it will likely do a face plant. But almost no one talks about how to build your list in a way that works and doesn't require you to waste thousands of dollars on ads and an exorbitant marketing agency fee.Today, I invited guest, Tracy Beavers, to share her top tips with you on evergreening your list growth efforts. And guess what? She doesn't used paid ads!You might recognize Tracy's name because she was on the podcast last fall in Episode 155. And everything she shares is absolute gold. That might be because as the CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With an award winning career spanning 20 years and a multi-six figure business, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. She has been honored nationally by Vanity Fair Lingerie as a Support Award winner for Women in Entrepreneurship. Pretty amazing, right?She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown's premier tv shows. Kajabi looks to her as one of their expert coaches for small business owners. She is the creator of two online programs: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She also has a top ranked business podcast “Create Online Business Success!”I'm thrilled to have Tracy back on the podcast and without further ado, let's talk with Tracy about all things strategy and list building.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasSign up for Tracy's Masterclass: https://digitalcourse.pro/growthJoin Tracy's Facebook Group: https://www.facebook.com/groups/beaconfidententrepreneurListen to Tracy's Podcast: https://www.tracybeavers.com/podcast

There are so many ways to learn these days and as a course creator you know that we have to constantly keep up with new ideas, technologies, and trends (even if it is to avoid a pointless trend) that is tough to figure out the best use of our time. After all, we only have a finite amount of time in a day, week, month, and year and we just want to make the most of that time without experiencing burnout.But most of us, myself included, don't have enough time to dig into everything that comes across our paths. What are your favorite ways to learn?Today I'm going to share with you 3 reasons why you should be listening to podcasts as a digital course creator as a way to learn and grow your business. Now I know that you are already listening to a podcast so you might be thinking, well yea. I don't need to listen to this episode, but here's why I'm going to suggest you stick around. Are you making the most of your time with the podcasts that you are listening to? Could you be getting even more out of them?If you have even the slightest nudge or feeling that you could be making more out of your podcast time, stick around.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasFrom Sticky Notes to Impact (Dr. Moira featured as a guest on Tracy Beaver's Podcast)

Fall is the time of year when many entrepreneurs find themselves checking their checking account balance, their running credit card balance and trying to figure out what to invest in for their business. This is especially true because so many amazing things launch in the fall months and there are some spectacular Black Friday and Cyber Monday deals that will pop up.Unless you are one of the entrepreneurs with endless pots of money, these are things that need to be planned out. And you know from Episode 208 that I think every course creator should be buying and learning from other course creators. This brings the inevitable question of what courses to invest in. After all, we can't go into endless debt nor can we just continue to figure things out on our own year after year.Today I'm going to share some insights that I've had over the past few years of being immersed in the entrepreneurial online course space that will help you avoid some of the same mistakes that I've made and instead use your money and time in a way that leads to success.After all, it is nearly impossible to build a successful and profitable business if we are stuck in a vacuum without outside ideas, teachings, and input.And be sure to stick around to today's Sixty-Second Solution where I'll share the number one thing I look for in digital courses and experiences that are over $500 because it means the difference between success and stagnation.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasHop onto Tracy's Waitlist so that you can learn from her brilliance

You are an expert in what you do, so why would you buy courses that are related to your course topic? There are 3 reasons you should be buying online courses as a Digital Course Creator.The reality is that we all have our own perspectives, our own perspectives, and our own preferences, but our students might benefit from a wider range of approaches than we feel comfortable with.This is where buying online courses can help immensely. Now, you don't have to spend thousands of dollars checking out other courses, but you do need to include research and development in your business budget.Without this line item in your business strategy and budget you will fall behind in what is working, and you might miss out on some really great approaches.Today I'm going to highlight for you the 3 top reasons I still invest in courses as an expert in digital course creation and why you should do the same.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWorld of Shortcuts

Should you include bonuses with your digital or online course? So often we get the advice that bonuses should be even better than your course, they should make people buy your course just to get the bonus, and they should overcome objections.But do they really help? Yes and no. But the real question is should you include them for your online course when you launch?Today we are going to talk about the pros and cons of including bonuses with your digital course launch and 3 things to consider as you make your decision.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

What is one thing that you didn't necessarily think about when you decided to become an entrepreneur, when you decided that you'd like to have a digital course? What is one thing that you rarely hear people talking about out in the open?Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is something that we keep hidden, kind of like that chocolate bar you have secreted away in a cabinet away from your kids and spouse. Just like it isn't healthy to hide food away and sneak it, neither is it healthy to hide talk about money as an entrepreneur.Today I'm going to talk candidly about money, entrepreneurship, and the risk of debt. I feel strongly that everyone should be fully informed. If this is not something that you want to acknowledge in your business yet or with your entrepreneur friends, that's ok. This episode will be here when you are ready. If you are ready to talk about money, then stick around.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

I've noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that can be searched on Google in 10 seconds or less.This makes the groups less valuable. Hard stop.You know I'm a big fan of being active in social media groups because you are building connections, trust, authority, and even gaining referrals.So I understand the temptation to ask questions in the group when you get stuck. But that clogs up the groups and keeps your important questions hidden away. It is frustrating when you have a question about where a funnel isn't working inside your business only to be drowned out by the mundane tech questions like how do I save as a PDF from a word document.To get the most out of the paid and free groups that you are in, let's talk about best practices and, of course, feel free to share this episode with your friends so that they too can become better members of those same groups you are in.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

The best way to build demand for your online course is with weekly content, or is it?So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content.Why then, after creating and sharing weekly content for months and even years do course creators not have an audience primed for buying when they launch their course. It's frustrating to spend hours each week crafting new and original content only for it to fall flat and get hidden in a crowded inbox or busy social media scroll faster than you can snap your fingers.How are we supposed to build that audience when the advice doesn't seem to work?Today I'm going to walk you through why weekly content doesn't build demand for your audience and what it actually does for you and your business.With this simple shift you'll finally start to see your weekly content gaining traction.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasConnect with Paul Pruitt with his Ads Challenge or with his Adaptive Marketing Program (I've been a student inside this program and it is top notch!)

When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28?This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date.Why, then, if this is something that is so important, can you not find a clear answer anywhere? Search Google you get answers that tell you to analyze your course, your audience, and a list of other things. In other words, no straight guidance here.You have two choices to make, you can simply draw a date out of the hat and hope for the best OR you can follow the same guidance that I give my digital course clients when they are wrestling with the question of when to launch.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

What is your business making?Should you be measuring your revenue or your profit when launching the online course you painstakingly created?A lot of times you'll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn't tell the whole story.It's frustrating because when someone lists a number, you don't know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?You could end up choosing a strategy that has you losing money if you aren't careful. Today I'm going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWill Entrepreneurship Make You Rich? A Realistic Perspective

Course creation is a marathon not a sprint. Course creation is a long game.We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn't going to keep you warm at night.The reality is that knowing course creation and the subsequent success will take time doesn't protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry's ice cream section at the store, or the bank account that doesn't seem to have enough to cover our business expenses.So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.Today I'm going to walk you through those concepts that will actually help you to stay mentally tough, but don't worry, you can still indulge in a case of wallowing when needed. Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasMatt Gray: 10 Secrets to Become Mentally Unbreakable

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you've created, and then deliver on what you've promised.What I don't see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you've promised.Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don't think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today's Sixty-Second Solution I'm going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

You have carefully planned out your digital course. You've mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I'm going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.And, if tech is something that gets you tangled up when thinking about recording, stick around for today's Sixty-Second Solution and I'll share with you the easy solution that most people overlook for creating their digital course recordings.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.