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Vulnerability takes Risky Business to a new level! “I think there is some confusion around Vulnerability…it's more about sharing your humanity than it is about oversharing…and thinking about everyday things that keep us connected to each other.” This is what Kylie Slavik shares with us in my “Risky Business” podcast series. What drew me in to learn more about Kylie her authentic style as she shares the risks she's taken through telling her stories. For over 12 years, Kylie has been a pioneer in the digital marketing industry and is best known for her signature storytelling processes that span across all marketing platforms. Join the conversation with Living With Intention to hear more about how taking risks by sharing your Human qualities can make a difference for others. Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies? In this thought-provoking episode, Richard Taubinger and Kylie Slavik dissect the evolving marketing landscape, examining the rise and fall of various channels each year. The key to success lies in mastering one platform before moving on to the next, rather than dabbling superficially in multiple channels. Join Richard and Kylie as they explore the nuances of choosing the right marketing channel, the balance between focus and diversification, and the dynamic nature of today's marketing platforms. Tune in to this new episode of The Conscious Marketer podcast — Are Referrals That Important? Key points covered in this episode: 00:00:00 Introduction. 00:00:13 The Essence of Marketing Channels. Richard dives into the heart of omnichannel versus single-channel marketing. He illustrates the changing landscape of marketing channels, emphasizing the importance of depth over breadth in channel engagement. 00:02:25 Kylie Slavik's Insight on Channel Selection. Kylie discusses the strategic importance of choosing a primary and a secondary marketing channel. She advocates for selecting channels based on personal medium preferences, using her long-form copywriting experience as an example. 00:03:42 The Evolution of Marketing Platforms. Richard reflects on the history of Facebook's advertising impact. He narrates his early experiences with Facebook ads, illustrating the platform's revolutionary role in targeted marketing and the rise of direct-to-consumer brands. 00:09:20 Leveraging Video for Impact. Kylie discusses the Video Short Summit held in March 2023, highlighting the power of storytelling in short-form videos. She emphasizes the significance of using videos, even brief ones, to engage audiences. 00:14:21 The Art of Content Creation and Learning. Kylie delves into the importance of being in a constant learning mode to enhance content creation. She shares her experience with a course that transformed her approach to content, emphasizing the impact of storytelling and creativity in marketing, particularly on platforms like Facebook. 00:17:42 Repurposing Content Across Platforms. Kylie shares her experience of turning a popular Facebook post into an engaging email. This example illustrates the efficiency of repurposing content across different platforms. 00:18:39 Speed and Efficiency in Content Creation. Kylie shares her approach to content creation, emphasizing that once a solid idea is formed, the writing process can be swift and effective. She discusses her quick turnaround in creating a post inspired by innovative marketing strategies. 00:21:14 Activating the Reticular Activation System. Richard discusses the concept of the reticular activation system in the context of marketing. He suggests that staying observant and curious enhances the ability to create relevant and engaging content for audiences. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Discover the power of referrals! Join Richard Taubinger and Kylie Slavik as they delve into the crucial role of referrals in business growth. Learn how Richard and Kylie built their businesses through referrals, and why relying solely on them can be a double-edged sword. They share personal experiences of the risks involved when a significant portion of business comes from a few clients and the potential instability it can cause. Whether you're a solo entrepreneur or looking to expand your reach, this episode offers invaluable insights on navigating the challenges and opportunities in referral-based business growth. Tune in to this new episode of The Conscious Marketer podcast — Are Referrals Important? Key points covered in this episode: 00:00:00 Introduction. 00:00:42 The Importance of Referrals. Richard shares his journey of building a business on referrals and discusses with Kylie the impact and importance of referral-based growth. They explore how referrals can sometimes become limiting for businesses, especially for solopreneurs. 00:03:28 The Double-Edged Sword of Referral Dependency. Kylie shares a personal story of losing two major clients overnight, highlighting the vulnerability of relying too heavily on a few referrals. This candid conversation sheds light on the importance of diversifying your client acquisition strategies to ensure business resilience and continuity. 00:06:33 Balancing Referrals with Business Growth. Richard explores the need for balancing referral-based business with strategies to expand reach and impact. He emphasizes the importance of scaling beyond individual referrals, discussing various business models that can support growth and allow for a wider impact without overwhelming your capacity. 00:10:40 Overcoming Marketing Aversion for Greater Impact. Insights on overcoming the aversion to marketing, especially when operating at full capacity. Richard and Kylie discuss how embracing marketing can enable you to reach a broader audience, increase your impact, and utilize your income for greater causes, thus elevating your business to new heights. 00:11:50 Escaping the Solopreneur Hamster Wheel. Kylie reflects on her transition from a solopreneur reliant on referrals to embracing a broader, more sophisticated marketing approach. 00:14:35 The Compounding Impact of Marketing. Richard delves into how embracing marketing can lead to compounding impact and the realization of your greater potential. He shares inspiring examples of projects with far-reaching influence, highlighting the power of stepping in front of your brand and allowing your higher self to shine without the fear of imposter syndrome. 00:17:27 Starting Small and Scaling Smartly. Kylie emphasizes the importance of starting small and scaling smartly in marketing. She advises focusing on scalable strategies that allow you to affect more people without burning out, stressing the importance of putting in minimal effort for maximum results. 00:18:16 Leveraging Micro Referrals for Broader Reach. Richard explains the shift from relying on a few major referrals to obtaining numerous micro referrals, thereby reaching a wider audience. He discusses the transformation from a limited referral base to a more extensive and diverse one, highlighting the need for a leveraged business model for a greater world impact. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Feel stuck in the marketing maze? Join hosts Richard Taubinger and Kylie Slavik as they welcome Darcy Lord, a renowned self-love expert and founder of transformative programs. In this episode, Darcy shares her unique insights on how self-love is not just a personal virtue but a powerful tool in marketing. Her stories of overcoming obstacles and leveraging self-love for success are not only inspiring but also offer practical lessons for marketers. Uncover the essential connection between honoring oneself and effective marketing. Her journey is a testament to the transformative power of self-love in reaching and resonating with audiences. Tune in to this new episode of The Conscious Marketer podcast — Self-Love: Your Unlikely Marketing Superpower with Darcy Lord Key points covered in this episode: 00:00:00 Introduction. 00:05:20 Darcy recounts pivotal moments in her career, including a significant financial manifestation and personal developments that enabled her to leave her day job and fully embrace her calling to teach self-love and inner guidance. 00:10:05 The Power of Self-Love. How self-love impacts our actions and decisions. Be kind to one's self and honor internal guidance for genuine progress. 00:19:57 Practical Impacts of Self-Love. Tangible benefits of self-love include career changes, creative pursuits, and personal well-being improvements. 00:22:54 Integrating Mind, Body, and Emotion. Physical sensations in the body can be linked to emotional experiences, underscoring the importance of bodily awareness in self-compassion. 00:26:02 Why people resist processes of self-love. The human brain's negativity bias and societal misconceptions about self-love are the reasons why there is still resistance to self-love practices. 00:29:11 Overcoming the brain's negativity bias and habitual self-criticism. There is a need to reverse the belief that self-improvement precedes self-acceptance. We need to have role models in the practice of self-love. 00:30:21 Practical techniques for self-love in action. Two key techniques to integrate self-love into professional life are: Asking oneself what is needed when facing fear or resistance; and, considering what advice one would give to a loved one in a similar situation. 00:36:25 The Foundation of Self-Love for External Actions. How self-love lays the groundwork for confidently engaging in activities like marketing, by changing one's emotional foundation and perception of safety. 00:38:09 The continuous practice of self-compassion. Self-love and compassion are ongoing practices, not one-time achievements. Encourage taking small, kind actions daily to foster self-love. Dr. Darcy Lord is a renowned Self-Love Expert and the visionary founder of Programs That Uplift. With a Ph.D. in Somatic Education from Ohio State University, she has dedicated her career to fostering self-love and guiding individuals toward fulfilling their higher purpose. As an acclaimed author, speaker, and entrepreneur, Dr. Lord specializes in the transformative power of self-love, inner guidance, and manifestation. Work with Dr. Darcy Lord: https://drdarcylord.com/ Linkedin: https://www.linkedin.com/in/dr-darcy-lord?original_referer=https%3A%2F%2Fapp.asana.com%2F Youtube: https://www.youtube.com/channel/UCaa2QgUUUWXWIN7jzHg2f0Q Facebook: https://www.facebook.com/DrDarcyLord/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Discover why rooting for the underdog isn't just a feel-good sentiment but a powerful tool in shaping successful marketing campaigns. Join hosts Richard Taubinger and Kylie Slavik as they delve deep into the heart of innovative marketing strategies. They explore how marketing, when done right, isn't just about promoting a product or service, but about tapping into the innate desire for greatness and accomplishment that resides in every individual. By aligning marketing narratives with this innate desire, individuals and businesses can transform their marketing into a service that empowers and inspires. Don't miss this profound episode where you'll learn how to harness the underdog principle to not only enhance your marketing approach but also to inspire and connect with your audience on a deeper level. Tune in to this new episode of The Conscious Marketer podcast —The Underdog Principle In Marketing Key points covered in this episode: 00:00:00 Introduction. 00:00:59 The Underdog Principle in Marketing. Discussing the appeal and effectiveness of underdog stories in marketing strategies. Emphasizing the importance of creating empathy rather than envy in storytelling. 00:03:25 The Power of Storytelling in Marketing. Exploring how marketing campaigns can inspire and move people by showing the potential for greatness and success, using examples from movies and personal experiences. 00:05:42 Setting Seemingly Impossible Goals. Discussing the importance of having challenging goals in marketing stories to create engagement and relatability. 00:09:27 Success Through Storytelling. A case study of a psychotherapist who transitioned to a million-dollar coach, highlighting the role of compelling storytelling in her success and how clients relate more to the story than the product itself. 00:12:26 The Role of Vulnerability and Humanity in Marketing. Discussing the difference between genuine vulnerability and oversharing, highlighting the importance of showcasing real-life challenges and solutions in marketing. 00:14:17 Utilizing Personal Challenges in Marketing. The significance of sharing personal experiences and the journey of overcoming similar challenges faced by clients is to build connection and trust. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Discover how transformative experiences and dedication to inner healing can shape a mission. The remarkable leader of Manifestation Capital, Charbel Zreik shares his inspiring journey from surviving the Lebanese civil war to ascending through Ivy League education and blossoming into a self-made entrepreneur. He enlightens us about the intersection of spirituality and entrepreneurship, emphasizing how businesses with dual purposes can elevate consciousness globally. Bring clarity and success into your life where spirituality and business acumen converge to create a playbook for the soulful entrepreneur. Tune in to this new episode of The Conscious Marketer podcast — The Spiritual Entrepreneur's Playbook with Charbel Zreik. Key points covered in this episode: 00:00:00 Introduction 00:07:48 Investing in transformational companies. Focusing on the importance of mission alignment, and the combination of a heart-centered intention with the entrepreneurial drive for potential investment opportunities. 00:10:17 The surprising scale of therapy services. The growth of the therapy industry during COVID-19 illustrates the potential for scalable businesses in the wellness sector. 00:12:00 Navigating dual paths in life. Merging spirituality with professional life, emphasizing the importance of morning rituals. Setting intentions to nurture one's inner self. 00:15:26 Strategies for scalability in spiritual and transformational businesses. Focusing on authenticity, service excellence, and expanding skill sets beyond core services. 00:19:59 Addressing the critical intersection of chronic illnesses. The mind-body connection in healthcare and the importance of functional and integrative medicine to fill the gaps left by traditional healthcare. 00:27:13 Essential steps to grow a company post-investment include mentoring CEOs. Ensuring a clear product-market fit, and developing robust sales and marketing strategies to expand the business effectively. 00:31:08 Exploring the changing interests of business students. Showing a growing curiosity in entrepreneurship and the importance of inner mastery alongside traditional business skills. 00:38:14 The integration of emotional intelligence and values-driven leadership into business practices. Openly addressing wellness and consciousness can attract like-minded individuals and opportunities. 00:43:25 Consciousness and interest in personal growth continue to rise. The demand for transformative practices grows. Creating ample opportunities for service providers in the wellness and spirituality sector Charbel Zreik is a visionary entrepreneur and investor, whose life journey has been as dynamic as the ventures he leads. As a child survivor of the Lebanese Civil War and an immigrant to the U.S. at the tender age of eight, Charbel's story is one of triumph over adversity, fueled by unwavering determination and a spirit of enterprise. With a track record of professional and academic excellence, Charbel's latest venture, Manifestations LLC, is a testament to his unique blend of spiritual grounding and entrepreneurial acumen. Work with Charbel Zreik: https://www.manifestationscapital.com/team Instagram: https://www.instagram.com/czreik/?hl=en Twitter: https://twitter.com/dciceo/status/903655649376174080 Light Bean Capital: https://lightbeamcapital.com/charbel_zreik.html ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what's working now in marketing! Learn why the end of the year might be the best time for book launches and product sales, but perhaps not the ideal window for online courses due to increased ad spend competition. Discover how to cleverly time your offers to bypass the holiday advertisement frenzy, ensuring your message isn't lost in the noise. Don't miss the insightful tips on leveraging pre-enrollment and tax incentives to boost end-of-year sales, as well as the importance of offering accountability within your programs to foster client success and retention. Tune in to this new episode of The Conscious Marketer podcast — What's Working Now in Marketing Key points covered in this episode: 00:00:00 Introduction to Market Trends. 00:02:14 Seasonal Market Fluctuations. How seasons and holidays affect market trends, with a focus on end-of-year dynamics for product and book sales. The impact of ad spend and e-commerce during major U.S. holidays. 00:05:10 Optimal Selling Times. Identifying peak times for selling and marketing strategies in January. Discussion on the importance of accountability in ensuring client success and repeat business. 00:09:51 Market and Economic Cycles. An analysis of current market conditions, and consumer behavior. The importance of timing to global economic events and online competition. 00:12:05 Audience Building for Lower Ticket Offers. The need for a larger audience when offering lower-priced products and services to ensure substantial sales and profitability. 00:16:57 Commitment in Today's Market. The current trend of buyers exhibiting higher commitment levels. They show up fully for programs they choose to invest in. 00:19:14 Empathy and Pricing Flexibility. The importance of empathy in understanding audience needs. Using pricing flexibility and an ascension model to navigate through varying economic conditions. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Feeling overwhelmed by the complexity of marketing strategies and lost in the maze of modern advertising? Find clarity and vision with the latest episode of our podcast, where we dive into the world of marketing with the insight of seasoned sales strategist Jim Niswonger. He shares his transformative journey from a 20-year career in manufacturing to becoming a marketing maestro, revealing his unique approach to helping businesses carve out their niche in the digital landscape. Don't miss this opportunity to reshape your marketing vision and strategy with the wisdom of a master craftsman in the field. Tune in to this new episode of The Conscious Marketer podcast — Finding Vision in the Marketing Maze with Jim Niswonger. Key points covered in this episode: 00:00:00 Introduction 00:01:13 Reflecting on human experience through generational observation. Witnessing a grandchild's development prompts deep introspection about what it means to be human and the essence of humanity. 00:05:48 The Art of Conscious Business. Drawing inspiration from Michelangelo, conscious business is likened to carving out the invisible beauty within a block of marble, revealing the core of one's unique contribution to the world. 00:08:25 Discover your marketing path. Transitioning from a defined career path to embracing marketing can reveal a passion for showcasing others' expertise. Recognize the shift from structured environments to the dynamic world of marketing and copywriting. 00:12:45 Connect solutions to desires. The biggest hurdle in expanding a business is often the disconnect between the solutions offered and the client's goals. Ensure your marketing speaks to what clients truly want, aligning your solutions with their aspirations. 00:16:50 Enhancing engagement with marketing materials. Explore innovative strategies like gamified mini-courses. It boosts the consumption of marketing content, ensuring that valuable information leads to informed decisions and actions. 00:19:43 Understanding the 'no's in marketing. Dive into the nuanced approach of interpreting customer decisions. Recognizing that a lack of response doesn't necessarily mean rejection, but could be an opportunity for further engagement and conversion. 00:29:49 Finding your 'David' in business. Learn how to recognize and articulate the unique vision within your business. This discussion helps us see beyond the surface, validating the inherent but often hidden value in our work. 00:40:31 Building a business that builds you. Be mindful of the business you are building, as it is simultaneously sculpting a new version of you. Ensure that your business aligns with your values and visions, as it will inevitably reshape who you are. Jim Niswonger is a seasoned Marketing and Sales Strategist with over a decade of expertise. Since June 2017, he has been dedicated to demonstrating to clients how to double their sales swiftly and effectively, offering a bold guarantee of a refund if the promised results are not delivered. His tenure at Enlightened Profits since December 2008 as a Copywriter and Marketing Strategist has solidified his reputation in assisting passion-driven experts to amplify their message and promote their offerings through skillful copywriting and strategic online marketing. Work with Jim Niswonger: http://EnlightenedProfits.com LinkedIn: https://www.linkedin.com/in/bigideasinmotion Facebook: https://www.facebook.com/jimniswonger7/ Instagram: https://www.instagram.com/niswongerjim/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Feeling lost in the sea of online offerings? Concerned that your voice won't be heard through the noise? Don't worry! In our newest episode, we're tackling the big elephant in the room: Market Saturation Myths. We reflect on the transformative shift from traditional to online realms, spurred on by the challenges we've all faced recently. But these shifts aren't just changes, they're opportunities. Opportunities for you to step up, redefine the narrative, and connect with those who are already seeking what you have to offer. It's time to step into the spotlight and show the world that there's always room for value, for transformation, and you. Tune in to this new episode of The Conscious Marketer podcast — Breaking Through Market Saturation Myths Key points covered in this episode: 00:00:00 Introduction 00:01:20 The evolution of Internet marketing. How the perception shifted with COVID-19, leading to a massive move to online platforms. 00:06:45 Expansion and contraction of markets. The transformative market's explosion in recent years. 00:11:19 Strategies for maintaining an online presence. Differentiating oneself through unique offerings, branding, and superior transformational results. 00:12:48 Positioning and authority. Tips for increasing market status by sharing origin stories, and leveraging others' audiences through interviews. Using storytelling to elevate authority. 00:16:27 The nature of competitive markets. Finding opportunities in well-populated markets, understanding the importance of timing. Tapping into perennial human needs that persist over time. 00:17:04 Elevating authority and status for market positioning. The importance of establishing authority to become a top choice for customers seeking transformation. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Are you feeling stuck in your writing journey and lacking new ideas for crafting stories? Try drawing from your lived experiences! Author and storyteller Tanya Taylor Rubinstein believes that to become an embodied writer, you must holistically retrieve your unique voice. She shares her valuable expertise on the profound depth of somatic writing, the transformation of ancestral trauma into narratives, and the enduring power of storytelling across cultures. Heal, enlighten, and create lasting change in this world through your own voice! Tune in to this new episode of The Conscious Marketer podcast — Awaken Your True Storyteller's Voice with Tanya Taylor Rubinstein. Key points covered in this episode: 00:00:00 Introduction 00:01:44 Tell stories from your lived experience. Use personal storytelling to heal and address intergenerational trauma. Access and express your lived experience through somatic writing. 00:08:46 Storytelling is all about belonging. We all have an intractable knot—the thing that we want the most. Create a space of belonging where everyone has the right to belong without enabling violence or retribution. 00:15:07 The stories of marginalized people are more powerful. Psychologists, coaches, and healers, with their own personal stories, are the most important in this field. Seek ways to help women, non-binary people, and queer people share their stories and get into leadership roles, since there aren't enough women in leadership roles in the somatic world. 00:17:51 Don't work from the head but from the body. Combine somatic practices with literary writing to create a deep and intimate storytelling experience. Work with the spirit through the body, specifically the gut, as it represents resilience and offers a different perspective. The process may be simple, but it took many lifetimes to be discovered. 00:31:19 Stories are our true inheritance. Our stories hold the power to shape the future. The only thing that people care about when faced with mortality is for their stories to be heard and remembered. Storytellers have the ability to influence the direction of the future, just as our ancestors did in ancient times. 00:33:30 Find your sense of belonging through your ancestral heritage. By reconnecting with our ancestors, we can tap into our true power and find a sense of belonging. Creative possibilities arise when we have access to multi-generational perspectives and the support of our ancestral community. When we honor the past, we honor the future. Tanya Taylor Rubinstein developed somatic writing as a way for her students to become embodied writers. By holistically retrieving voice, untethering power, and writing stories, they are able to experience a profound personal connection to their work. By writing and publishing their memoirs and performing their solo shows, they become positioned as leaders to evolve the culture. The somatic writing process and practice are the thirty-year synthesis of her work as a narrative-based master teacher. She has worked with well over a thousand people over the last twenty-one years to write memoirs, monologues, and solo shows. Work with Tanya Taylor Rubinstein: https://tanyarubinstein.as.me/schedule.php?appointmentType=28936772 LinkedIn: https://www.linkedin.com/in/somaticwriting/ Facebook: https://www.facebook.com/tanya.rubinstein Instagram: https://www.instagram.com/tanyataylorrubinstein/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Ever had that feeling when you're speaking to someone, and no matter what you say, it just doesn't seem to resonate with them? Welcome to today's episode of the Conscious Marketer podcast. Today, Kylie and I delve deep into the secret behind every interaction: The Process Communication Model, or PCM. This is not just another "personality type" system, instead, it's a revolutionary model that explains how each one of us perceives the world. There are six distinct ways, and understanding them can be the key to more meaningful, impactful conversations. Let's journey together to create deeper connections, and more impactful communications, and truly understand the secret behind every interaction. Tune in to this new episode of The Conscious Marketer podcast — The Secret Behind Every Interaction Key points covered in this episode: 00:00:01 Introduction 00:01:27 Understanding the PCM system helps in perceiving the world. The six different ways to perceive the world are discussed, along with the value of communicating in the style and perception preferred by the listener. 00:08:08 Understanding the Process Communication Model (PCM). There are six types including Thinker, Harmonizer, and Imaginer. The model helps in understanding how different people perceive and communicate, shedding light on why certain individuals resonate with certain types of language and messages. 00:11:40 The significance of PCM in marketing. Knowing the dominant types in your target audience can drastically change how you frame your marketing messages. The choice of words and message framing is crucial to truly connect and engage with the audience. 00:17:05 The importance of understanding individual communication styles. The Process Communication Model (PCM) allows you to identify and interact with different types of clients effectively. Recognizing the distress patterns in individuals can lead to better communication and intervention when necessary. 00:22:35 Distinguishing PCM from personality tests. Unlike many personality type models, PCM focuses on perception and offers actionable ways to improve communication. The model helps in ensuring effective interaction with others by adapting one's communication approach. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Does your cluttered space drag you down, making it hard for you to find the energy, inspiration, and opportunities you want in your life? Stop blocking your life energy! Feng Shui and space healing expert Danijela Saponjic believe that you are the master of your life energy. She imparts her 20 years of experience on how home clutter blocks chi passageways, how Feng Shui empowers you to take inspired action, and how simple things like desk placement in your business can hinder your success. Break free from the clutter of life and bring back the inspiring flow of peace and clarity to your own life. Tune in to this new episode of The Conscious Marketer podcast — Mastering Your Space and Life Energy with Danijela Saponjic. Key points covered in this episode: 00:00:00 Introduction 00:04:31 Know the flow of your life energy. Identify what blocks your flow of chi and clear them from your home, office, and thoughts. You'll start to see things happen and opportunities open once you clear up these blockages. 00:06:02 Master the energy of your space. Feng Shui items are not effective on their own. Put an intention into it and go into action. Use these items as symbols to remind you to take inspired action. 00:7:45 What you see is what you get. What you see in your space reflects your state of mind. Does your desk align with where you want to be? Aim to have clarity and vision in your space, and opportunities will align themselves for you. 00:10:11 The desk is the base of your business. Be mindful of where you position your desk. Make it stable, clean, and clear. Recreate and declare the energy of your desk. Wherever you place your desk, it will show up in your work. 00:14:11 How you do anything is how you do everything. If you start with clutter, you'll end up with a cluttered mind. Be mindful of the energy you create whenever you cook, work, or think. 00:16:28 A clear space brings you emotional peace. Always strive for balance between your Yin (relaxed) energy and your Yang (cluttered) energy. We all have limited space. Have a separate Yin and Yang energy room so that when you rest in Yin energies, you can truly indeed rest. Danijela Saponjic is an esteemed Feng Shui and Space Healing Master with over 20 years of experience. As the founder and CEO of Unfolding Space and the Space Healing Method, in her School of Spiritual Design, she teaches aspiring practitioners to tap into their intuitive abilities and create balanced spaces. Work with Danijela Saponjic: https://unfolding-space.com/en/ LinkedIn: https://www.linkedin.com/in/danijela-saponjic-06ba85b/ Facebook: https://www.facebook.com/danijela.saponjic.10 Instagram: https://www.instagram.com/unfolding_space/ Youtube: https://www.youtube.com/channel/UnfoldingSpace Buy Danijela's Books: https://www.amazon.com/author/danijelasaponjic ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Do you struggle with marketing your own voice and having authority in your industry? It's time to take advantage of podcasting! Internationally recognized singer-songwriter and Podigy Podcast CEO Justin J. Moore believes that podcasting is one of the most valuable marketing strategies for business owners and solo entrepreneurs. He shares his insights on the importance of video in today's podcasting landscape, building trust and credibility with your audience, and practical ideas on how to set up your podcast for success. Rise above the noise and let your message be heard! Tune in to this new episode of The Conscious Marketer podcast — Maximizing Your Podcast As A Marketing Tool with Justin J. Moore. Key points covered in this episode: 00:00:00 Introduction 00:06:03 The essence of using video for podcasting. Without video, content creation becomes difficult and ineffective. Video is the only way forward for podcasters. 00:08:46 Grow your podcast in the right places. Don't grow a YouTube channel from scratch for a podcast, as it is smaller and requires an existing audience or YouTube channel. Focus on gaining reviews and having better guests, rather than ranking videos higher. 00:12:26 Establish your authority on social media. Instagram is a good place where you can build your authority in your field. Seeing your face and continuous sharing of content from your show through reels creates and sustains audience trust. 00:14:21 Come up with podcast ideas you enjoy. Don't think too much about the people who will be there to listen. Start with what you're really interested in instead. People will be drawn to you when you keep doing something that fits with who you are. 00:22:06 Generate leads from your podcast. Unlike paid ads, podcasts can generate clients in a longer way, requiring patience. Podcasting is also a time-saving tool, saving clients money and time by not having to spend time on content creation. Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 50 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping coaches simplify their content creation and become recognized industry leaders. Work with Justin J. Moore: https://podigypodcasts.com LinkedIn: https://www.linkedin.com/in/justin-moore-178a3b181 Facebook: https://www.facebook.com/JustinJMooreMusic/ Instagram: https://www.instagram.com/justinjmooremusic/ Instagram Podigy Podcasts: https://www.instagram.com/podigypodcasts/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
An online platform is a powerful tool for connecting offers, generating leads, and gathering a loyal customer base. It requires well-crafted solutions that take your ideal client to different levels and consistency in engaging with and building your audience. You must be able to provide value on the front end and get them wanting to hear more. From content creation to affiliate marketing, these are just some of the ways you can do to expand your platform. Tune in to this new episode of The Conscious Marketer podcast — How to Build Your Platform Up with Richard Taubinger and Kylie Slavik. Key points covered in this episode: 00:00:00 Introduction 00:04:02 Grow an email list or a Facebook group to at least 10,000 members. Set up a free opt-in gift that targets your audience's pain points, tailoring it into a solution they can't resist. Bigger companies looking to support you want to see you have a strong audience base. 00:06:51 Create your own method, formula, or idea. You want to be the authority of your niche. Let it permeate through your podcast title, books, and main course. Get in the game of posting online, figure out your branding, and outsource the tedious work to the experts. 00:09:02 Cultivate a strong relationship with your audience. The best way to do this is to create valuable content. Identify your avatar and tell stories that cater to their problems and instill hope for transformation. Vary your content: text-based, images, or videos. You can also choose one you enjoy making and ensure it's promoting your audience to engage with you. 00:13:29 Form a powerful network organically. Find ways to help others without anything in return. Make affiliate partnerships with entrepreneurs who have offers your audience might need and vice versa. 00:17:33 Start where you're at and grow it. Pick one strategy that brings you joy and run with it. Everyone begins with zero visibility, but staying consistent will help build your platform over time. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Have you recognized your purpose in this world but are too afraid to speak up? Stop hiding your gifts from the world! Public speaking coach Lauri Smith believes that your voice needs to be heard. She shares her valuable expertise on how visionaries and conscious entrepreneurs like you can reawaken your charisma, speak your truth to audiences of any size, and anchor yourself into your true voice. We challenge you: Silence the inner critic and turn up the volume on your story! Tune in to this new episode of The Conscious Marketer podcast — How to Amplify Your Voice For Your Spiritual Purpose with Lauri Smith. Key points covered in this episode: 00:00:00 Introduction 00:06:58 Face your soul suckers. Identify and separate them from your true intuitive voice. Your higher self should be the driver of how you show up and speak. 00:08:45 Do these exercises to find your voice. For 60 seconds, speak about how you're feeling in your body. You can also write them down. Be in an intimate group that allows you to share your thoughts without judgment. Notice which soul suckers are speaking to you. Find where your body tends to tense up in challenging situations. 00:15:14 Take control back and play with your loving edge of comfort. You could be operating from a parent's voice in your head. Let it go and increase the volume of your own voice. What do you truly want to do? 00:19:00 Feeling regret after creating something? Surround yourself with aligned people and ask for their feedback before making vulnerable choices. Don't forget to celebrate small wins to quiet that inner critic. 00:26:21 Everyone has charisma. Learn how to awaken it. Give yourself permission to be heard and felt by everyone. We are born with this energy – you no longer have to dim yourself to make others comfortable. 00:32:02 Your story matters. Your words and experiences can move people. You don't have to try so hard as long as you're speaking your truth. As a messenger, it's your divine duty to transform the world, starting with the small rooms you are in. Lauri Smith is a speaker, an intuitive public speaking and leadership coach, and the author of Your Voice Matters: A Guide to Speaking Soulfully When It Counts. She helps sensitive visionaries, ambitious empaths, and loving rebels on a soul-driven mission to stand in their power, speak their truth, and lead so they can do their part to change the world with authenticity, creativity, and courage. She envisions a world in which everyone shares the vibration of their soul's purpose through their voices and together, we reach global harmony. Work with Lauri Smith: https://voice-matters.com/work-with-me/ LinkedIn: https://www.linkedin.com/in/lauri-smith-voice-matters/ Facebook: https://www.facebook.com/born2actsmith Instagram: https://www.instagram.com/voice_matters_llc/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
With digital marketing, you only need two minutes or less to convince your ideal client to buy your product. But with 60 billion pieces of content uploaded every day, how will you stand out from the noise? Accelerate e-commerce sales by enhancing your self-liquidating funnel. There are different ways to make this model work for you and your business. Learn more about how you can harness the benefits of effective online advertising in the next 20 minutes! Tune in to this new episode of The Conscious Marketer podcast — Marketing as a Profit Center with Richard Taubinger and Kylie Slavik. Key points covered in this episode: 00:00:00 Introduction 00:05:42 Scale your self-liquidating funnel to convert more. If you spend $100 on ads and make 2x more, you want to do that as many times as possible. This model allows the customers to find you and instantly gain returns. 00:08:02 Every step of the funnel matters. Be clear with your offer that it targets your ideal client's pain point. Maximize your ad copy, images, opt-in page, and other factors by working with an ad expert. 00:13:01 Set offers your audience wants and that allow for ascension. If you have won over your ideal client with your low-tier products and services, they are more likely to go after your premium ones as well. 00:15:57 Your best clients want (and are willing to pay) for the high-ticket offers. These are the people who understand how your service will transform their lives and want a personalized experience. Win their trust and build rapport with them. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Who knew scaling companies and planning profitable exits could be accomplished with the laws of physics? Entrepreneur, screenwriter, and physicist Trevor Blake breaks down the wisdom from his book, “Three Simple Steps: A Map to Success in Business and Life” and unravels how the energy around us can be engineered to lead us to our entrepreneurial goals. The more you force things, the more you repel them. Slow down and discover the benefits of boredom for idea generation. Tune in to this new episode of The Conscious Marketer podcast — Playing with Energy for Business Success with Trevor Blake. Key points covered in this episode: 00:00:00 Introduction 00:06:25 The world is made of energy. And we are all spiritually connected. You have control over how you react to outcomes and circumstances. It's up to you how you maximize what you have to create something worthwhile. 00:15:13 Working more won't get you more! The most successful people spare time for doing nothing. This is when their best ideas surface! Trevor Blake also reveals how he developed the Hub Model for startups. 00:21:35 Channel the feminine power of intuition. Being surrounded by deeply intuitive women, Trevor honed this inner ability in order to have access to a universal source of knowledge. 00:27:02 Incorporate the “success with balance” principle. You don't need a five-hour workday right away. Build a healthy practice to replace the unproductive ones. For example, go for a walk instead of scrolling online. 00:33:59 Handling criticism effectively can be mastered. The most influential figures have received negative feedback at some point. Hone your positive mindset. Be an advocate instead of a critic. 00:40:02 Follow the facts, stress less. Science has proven that the human brain can only produce quality work 2 hours at a time. Take breaks, make space for flow to happen, and set intentions for the day. Trevor G. Blake is a physicist by background who grew up extremely poor and bullied. Eventually, he tapped into the workings of energy, consciousness, and transformation - in particular the science behind it all. and began creating through intentionality. Over the last ten years. Trevor has created and successfully exited three separate companies for over $600 million and never hired a single employee. Now, he's helping people tap into their practical magic and become real-world wizards Connect with Trevor Blake. Website: https://www.trevorgblake.com/ LinkedIn: https://www.linkedin.com/in/trevorgblake YouTube: https://www.youtube.com/@trevorblake Instagram: https://www.instagram.com/trevorgblaketgb/ Facebook: https://www.facebook.com/TrevorGBlake/ More resources from Trevor Blake. Trevor G Blake on Apple Podcasts: https://podcasts.apple.com/us/podcast/trevor-g-blake/id1656303898 Books: https://www.trevorgblake.com/books/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Welcome to our 100th episode! We are so excited to have reached this milestone with you – helping you reframe your understanding of marketing and making it a fun, spiritual practice that brings fulfillment. To celebrate, we'll share our actionable advice that you can do right now as conscious marketers that will help set you up for success and a higher level of self-actualization. These are proven and tested based on our decades of experience. Tune in to this new episode of The Conscious Marketer podcast — The Ultimate Conscious Marketing Advice You Need To Hear with Richard Taubinger and Kylie Slavik. Key points covered in this episode: 00:01:57 Online marketing is being yourself. Creating content, writing posts, doing Facebook Lives – these methods are about being yourself and showing your true intentions. Quit wearing a mask, and just be who you are! 00:03:43 If you don't have enough criticism, you're not serving enough people. It's innately human to want to avoid this kind of attention. But negative feedback is a sign that what you're doing is reaching more – which is a huge marketing goal. 00:06:39 What are the two most important starting points in marketing? Your intention and how you can overdeliver. When you get these two down, your revenue will follow. It's always crucial to put your client first. 00:10:03 Change your story. How do you want to serve people? What's your biggest vision? Who can you help today? Write that down and remember it. As your business evolves, your target audience can change too. 00:15:07 Be the solution your clients are missing out on. Most likely they have taken other routes and failed. Stick to the basics and what works. Don't build your house on quicksand and speak deeply to their pain points. 00:21:16 Don't be discouraged. Be polarizing. Don't worry about petty complaints. When you're hungry to serve, focus on getting your message out there. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Here's a free 5 Minute Authority Story Course: https://conversioncake.lpages.co/how-to-choose-your-perfect-story-mini-course/ Storytelling is the most powerful tool in your conscious marketing arsenal. It can persuade the biggest audience to experience your message and take positive action while keeping ourselves clear on our purpose. After a life-changing health diagnosis, Kyle Gray channeled his writing and performance art experience into The Story Engine, helping growing businesses craft their unique story to express their true value and scale. This is your chance to learn the art of story and how it can take your customer's experience to the next level. Tune in to this new episode of The Conscious Marketer podcast — Get Your Storytelling Engine Running with Kyle Gray. Key points covered in this episode: 00:00:00 Introduction 00:08:39 Overcome objections through storytelling. Bring up stories of your past clients' limiting beliefs and conquering them with your offer. Open their minds to the bigger picture and how your service or product will knock over what's holding them back. 00:13:37 The origin story shows your audience your promised transformation. Introduce the most challenging moment that pushed you to find that solution that lasts. Explain how this experience had driven you to get to where you are now – providing answers for your audience. 00:17:30 The most powerful stories are the most mundane. The craziest antics are the least relatable. You might think nobody's listening but your experiences are universal. 00:21:43 Storytelling is like a martial art. Practice your presentation, collect different stories for different purposes, and leave out the unnecessary details or “tasty tangents” that can erode your impact. 00:35:17 Don't let ego hinder your storytelling! Shift your mindset – storytelling isn't manipulation when you're entrenched in your divine purpose. You want to change the world, so pick up the tools so you can be effective in spreading your message! Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting-edge marketing to ensure you've got the right story to tell while presenting, on a sales call, or in conversation, both online and offline. Connect with Kyle Gray. Website: http://thestoryengine.co/ Twitter: http://twitter.com/kylethegray LinkedIn: https://www.linkedin.com/in/kyle-gray-27055b33/ Instagram: https://www.instagram.com/heykylegray/ More resources from Kyle Gray. The Story Engine Podcast: https://itunes.apple.com/us/podcast/the-story-engine-podcast/id1430123429?mt=2 The Story Engine Book: http://thestoryengine.co/book Selling with Story Book: http://sellingwithstory.co/ The Crossroads of the Hero's Journey and Buyer's Journey: https://www.thestoryengine.co/crossroads-heros-journey-buyers-journey/ How to Create Content for Every Stage of the Buyer's Journey: https://www.thestoryengine.co/content-marketing-buyers-journey/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
One of the most extraordinary methods of building your list is doing affiliate webinars. This effective strategy not only helps with promoting your offers but also cultivates long-term partnerships with other entrepreneurs. Keep an eye out for business owners with products and services that complement yours. And you can work together in growing each other's brands while bringing solutions to people who need them. Tune in to this new episode of The Conscious Marketer podcast — Affiliate Webinars for List Building and Scaling Your Business. Key points covered in this episode: 00:00:00 Introduction 00:03:15 What is an affiliate webinar? It's a three-parter online meeting that you ask someone else to promote for you. Choose a partner that has your ideal clients so they can invite their audience to opt into your list. 00:07:29 Affiliates are a long-term strategy that can provide short-term results. It's a way to put your foot in the door of rooms that benefit your business. Connect with those who you want to promote you. Be genuine in wanting to provide value – and you'll be rewarded. 00:13:54 When to use affiliate webinars? There are three cases. You have an upcoming launch and have existing close partners. You have an affiliate and an evergreen offer. You know someone who has an offer that your audience would like. 00:17:09 Charge your commissions wisely. For automated offers, give 50%. For those with a live component, do 33%. For high-ticket programs, the standard is 10%. 00:18:26 Be honest about your affiliates. Disclose to your audience whenever you're receiving commissions. There are also some who don't want affiliate fees, so negotiate another form of exchange. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
What if you don't have to do the heavy lifting to grow your business? This is what Nathan Hirsch aims to teach his clients with scalable companies. With his expertise in the boring parts of entrepreneurship, he speaks of the immense impact of letting your customers take the wheel through affiliate marketing and hiring people who could do the job better. Are you ready to learn how to finally get that customer engagement, increased revenue, and overall productivity? Tune in to this new episode of The Conscious Marketer podcast — Harness The Power of Affiliates and Outsourcing with Nathan Hirsch. Key points covered in this episode: [00:00:00] Introduction [00:05:04] A good affiliate program is the foundation of organic marketing. Have a clear online page for referrals and mention it in every business call. Partner with other e-commerce sellers. Make it easy for affiliates to do referrals by having all your copy, links, and other assets ready to go. [00:13:22] Know the three types of people you can hire. Your virtual assistants can be followers, doers, or experts. Each has its own capabilities and limitations you can utilize to scale your business. Be sure to train your talent to become future leaders so the business can run even without you! [00:19:53] When hiring, look for CARE: communication, attitude, red flags, and experience. Save time in looking for the right fit and set expectations early on. [00:25:07] Content like podcasts are great for SEO and networking. Have your employees do the research and outreach for podcasters who align with what you do. Publish keyword-rich blogs and encourage customers to leave authentic reviews. [00:29:18] Consistency is key. Rejection is part of the process. Don't let it get you down – just keep on going! Provide a minimum viable product to your customers to see what works and what doesn't, and tweak your offers along the way. Nathan Hirsch is a lifelong entrepreneur and focuses on the unsexy or boring parts of entrepreneurship (bookkeeping and hiring). He is currently the CEO of EcomBalance/AccountsBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance/ AccountsBalance, an online monthly bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online.
Today on the show we have Kylie Slavik. Kylie is an expert in helping big brands, authorities, and leaders create incredible stories and messaging in many different areas of their brand from emails to landing pages to ad campaigns. She is an expert in digital marketing and messaging. We are going to hear her story and her evolution as a marketer going from a broke struggling healer to one of the leading authorities in the spiritual transformation space on storytelling. We are going to break down exactly what makes a magnetic story and magnetic storyteller in this episode. In This Episode: Somebody has to have real magnetism in their personality, spirituality, soul, and their emotions. They have to be a magnetic person in order to make everything work. There is a certain degree of wisdom and expertise. Alignment is really important. Taking care of your physical and emotional health is part of magnetism. You have to do what your soul is wanting you to do or there is going to be a lot of suffering, pain, or moving in the wrong direction. Listen to the soul and follow the soul. The soul and storytelling go hand to hand. And so much more!!! Connect with Kylie Slavik: Kylie's Website Conscious Marketer Website Winning the Story Wars
There are many governors in our lives that often slow us down and limit our potential. And some of them we believed to be true growing up. But these ideas are what actually hold us back from growth and success. As entrepreneurs and conscious marketers, the only true governor you have is yourself. Now's the time for us to identify these inner governors and let them go. Open your eyes to the endless possibilities of what is out there for you. Tune in to this new episode of The Conscious Marketer podcast — Releasing the Inner Governors with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:00:00] Introduction [00:06:54] Quit playing it safe. Sometimes, we overthink and doubt whether people really need our offers. You'll never know until you try. Don't aspire for perfection on the first try. You have the ability to pivot when you need to. [00:11:30] Your business model and choice of the market can restrain you. Open yourself to testing out new models that might be better for your product or service. With the internet, you're playing at a global scale – don't hesitate to recalibrate your business. [00:14:13] Rethink your current pricing. If everybody's saying yes to your offers, your price is too low. Set it a little bit higher than you're comfortable with, but not too high that it gets you sweating when saying it. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
There's no need to look elsewhere to start scaling. Growth strategist Jessica Miller guides entrepreneurs like you to streamline your business by optimizing what already works. She helps companies identify their “hell yes” offer and amplify their unique voice in a saturated market. No more chasing the next trendy offer. It's time to focus on what lights you up and enhance the existing customer experience. Tune in to this new episode of The Conscious Marketer podcast — Growing Your Business Through Optimization with Jessica Miller. Key points covered in this episode: [00:00:00] Introduction [00:04:37] Create more by doing less. The things that will take you off your plateau are already in your business! Double down on what's working on a bigger scale, and the money will follow. [00:07:37] A “hell yes” offer helps you stand out. This speaks to your target client in a voice that cuts through the noise. It provides a unique solution that they need and are interested in. Most of all, it should be something you like! [00:11:47] The way you define the problem and solution is your IP. Get clear on why you designed this offer, why it's important, and why your target needs your help. Market saturation is a myth. You may have common products and services with others, but your energy and the experience you create sets you apart. [00:15:32] Put your offer in front of your audience! There's no such thing as a million-dollar idea. Do your own market research and introduce it to the right people – be it in your existing email list or you may have to start from scratch. [00:19:20] Find the best opportunity for your business. You don't have to stack multiple offers to hook your audience. Choose one that's been working, and study what your clients do after they buy your offer or why they reject it. [00:27:41] Start hiring after automating. So many marketing tasks can be done through software tools. Once you know what you're left with that tech can't do, pick the best talent that aligns with your vision. Jessica Miller is a Growth Strategist that helps ambitious entrepreneurs streamline and grow their businesses by optimizing their offers so that sell themselves and find the gaps in their businesses that can be turned into golden opportunities to produce more sustainable income, repeatable assets, and more time and freedom without working harder. After working with dozens of business owners she has seen that the difference between struggling and thriving is having a Hell Yes Offer at the center of the business. Jessica has spoken at The StoryBrand Made Simple Summit, The Maine Women's Conference, and several others, and is a favorite guest expert in private high-level masterminds and has been a guest on much-loved podcasts like Susan Hyatt's Rich Coach Club, and The Next On Scene podcast.
Download Your Product Launch Calculator™: Learn How To Estimate Your Course, Event, & Membership Program Sales Nobody's a perfect marketer. And with Richard and Kylie's decades-long experience, they admit having a few blunders here and there. Listen as they get vulnerable and share their biggest marketing mistakes – and how they were able to get back up stronger than ever. Remember, it's impossible to dodge hurdles in any field, but it's all about your ability to redirect and improve. So don't feel bad if you did one or two of these mistakes! Tune in to this new episode of The Conscious Marketer podcast — The Biggest Mistakes in Marketing with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:00:00] Introduction [00:02:29] No matter what you're doing, start it with a story! Kylie tells us the biggest mistake she'd ever made in her early copywriting days. With her friend Michael's honest mentoring, she was finally able to close sales. [00:06:09] Mistakes are inevitable. What matters most is your ability to pivot after learning from them. [00:07:08] Consider the list size before a membership launch. Ensure that the number of people who get on board compliments your price. You don't want to be exhausting yourself for little return. [00:12:21] Don't speak from your point of view! Get in touch with your avatar and imagine them being a real person. Avoid falling into the trap of showing off what you know – speak to your target directly. [00:16:06] The fewer pricing options, the better. Clients want to be led to the answer. The only exception is having a flexible payment plan for premium offers.[00:20:30] Create a bigger impact by avoiding (or recovering from) these mistakes! We want you to have more conversions and a wide reach. Think of the lives you can transform when you apply these tips in your next marketing campaign. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
A cancer diagnosis didn't stop Nika Stewart from becoming one of the leading marketers in her field. As the Co-founder and CEO of Streambank Media and a Video Confidence Coach, she aims to inspire entrepreneurs to up-level their online marketing game by being comfortable with their perfectly “imperfect” selves! Forget the fancy outfits and makeup – people want to see the real YOU. It's time to tell your story. Your community is waiting for you. Tune in to this new episode of The Conscious Marketer podcast — Marketing With Authenticity and Confidence with Nika Stewart. Key points covered in this episode: [00:00:00] Introduction [00:03:12] Showing up vulnerable connects you with people. Nika started out vlogging her cancer journey for fun, inspiring others by accident. She ditched trying to look perfect and embraced her bald look – and people were listening. She encourages embracing your fears and still doing it anyway! [00:10:33] Cut out the fluff. This tip is crucial as short-form content is now dominating. Map out your bullet points, and cross out everything that doesn't add to your story. The more you do it, the better you get at it. [00:12:31] Find your “stop the scroll” moment. Identify your unique hook that will stop people from skipping your post. For Nika, it was her bald, almost-naked self that got her first viral video. [00:16:30] Record yourself just doing anything! Most people hesitate to do video content because they're scared of speaking in front of the camera. Practice by talking about your routines. Do this daily, and just delete these drafts. [00:19:00] Choose a platform you love. And you can even repurpose your content and upload them to other places. Also, don't forget to engage with your audience! [00:21:49] Create content that keeps people on the platform. This will put you in favor of the algorithm. Instead of sharing external links right away, talk to your audience and share them right after. [00:28:00] Revealing the real you inspire others! When you put yourself out there, it's not just about you – it's also about them. People want to see other people, and your uniqueness is bound to be discovered. Nika Stewart is a Video Confidence Coach. She helps creative entrepreneurs show up and shine online as the unique, brilliant superstars they are - with vulnerability, authenticity, leadership, and confidence, so they can get the recognition they deserve, make a meaningful impact, and grow a profitable business. Links: Website: http://nikastewart.com Instagram: https://www.instagram.com/nikastewartshine/ Facebook: https://www.facebook.com/NikaStewartSHINE LinkedIn: https://www.linkedin.com/in/nikastewart/ TikTok: https://www.tiktok.com/@nikastewartshine Facebook Group: https://nika.live/group SHINE Squad Membership: https://www.shine-365.com/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
You've gotten your business this far – but what's next? Now that we're on our way to our 100th episode, we really want to take this show as one of the greatest marketing podcasts of all time. We make it into one of the best resources for both beginners and experienced marketers! Listen as we share our insights and methods for taking our podcast to the next level that you can apply in your own projects as well. Tune in to this new episode of The Conscious Marketer podcast — Taking Your Business To The Next Level with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:00:00] Introduction [00:02:11] Get in the game… and collapse the day! If your eyes are set on your vision, pat yourself on the back. Identify what you need to do and push yourself to your limits every day. And know when to rest, too! [00:08:14] Unravel your warrior energy. Bring grace and transformation into your work by hooking yourself into your “why”. Through this, your inner warrior will emerge, things will get done, and you'll be able to overcome all the ups and downs that come your way. [00:12:19] You can have more than one “why”. You're a multidimensional individual! You may have short-term goals but also aim for something bigger, such as changing other people's lives and seeing them thrive in their own businesses. Do you have your purpose but find yourself as the reluctant type of leader? There's no right time to start but now! [00:17:20] Business can be a mechanism for social change. All of us have that little piece of wisdom to share in the world. Whether you may want to transform 5 or 500 people, marketing is the spiritual practice that will get you there. [00:21:42] Make your marketing great! It doesn't have to be icky… it can be something that you're proud of! Once you build a following, you'll get to lead your own movement and grow your company. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Are you aiming to scale your conscious business and serve your dream clients? The key ingredient is writing magnetic brand stories on all your socials to stand out. You WANT to seduce and sell your audience with your words. Mystical Brand Strategist and copywriter Nadja Eriksson is here to share with us her wisdom on how to effectively spread your gifts to the world with a unique blend of story, strategy, and spirituality and to get paid to serve love. Tune in to this new episode of The Conscious Marketer podcast — Tantric Brand Storytelling with Nadja Eriksson. Key points covered in this episode: [00:01:44] Coaching is a noble path – but is it your true purpose? Nadja retells her early start as a relationship coach with a deep love for storytelling. Challenging life events have led her to the new world of copywriting. [00:08:38] Pay attention. A download can come at any moment! The idea of Tantric Brand Storytelling came to Nadia on a quiet winter day. Now, she aims to help business owners integrate their essence into their unique message to make it stick! [00:16:11] Pulling out your authentic brand story is a process. Nadja gives us a glimpse into her method, involving deep questioning. She talks about two unforgettable client success stories where she guided them out of rock bottom and into their true voice. [00:19:27] Set your boundaries on vulnerability. You get to choose how much you want to share with the world. Richard emphasizes the importance of opening yourself up to people in transmission to receive knowledge and guidance. [00:25:36] What's the future? A coaching transmission, a three-month mentorship program, and a book are in the works. Nadja works hard in her unique field that skirts the edge of spirituality and business. Nadja Eriksson is a mystical brand strategist, copywriter, and story mentor in the transformational industry. She helps conscious entrepreneurs shape stories that seduce and sell, so they can get paid to serve Love. Through her work with hundreds of people, she's seen first-hand that Tantric Brand Storytelling is pure magic for making your audience feel connected to you, share your message, and join your programs. Before becoming a marketer, Nadja worked as a tantric life-and relationship coach. But in the summer of 2019, a powerful plant medicine journey guided her to quit coaching and help other conscious creators with growing their businesses instead. She supports bright humans in service to Love because she believes that remembering the Divine is the only way to create Heaven on Earth. Links: Website: https://www.nadjaeriksson.com/ Email: nadja@nadjaeriksson.com LinkedIn: Nadja Eriksson Facebook: Nadja Eriksson Instagram: @nadjaerikssonxo ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
When it comes to having success in the online space, the importance of consistency is something I preach about – A LOT! Today's guests, Richard Taubinger and Kylie Slavik of Conscious Marketer, are experts in the online space who understand the need for consistency, and I'm excited for you to hear what they share about consistency, the state of social media right now, launching and so much more! Conscious Marketer is a digital marketing agency that has been in the digital space for over 18 years serving conscious businesses, entrepreneurs, and publishers. The agency has managed over 250 online digital launches including online courses, membership sites, virtual summits, and high-ticket offers. These digital launches have generated over $50 million in revenue and reached over several hundred thousand customers. You can sign up for Conscious Marketer's email list now and receive the Conscious Client Attraction Process Report at www.consciousmarketer.com/! Don't forget, you can get exclusive video content to grow your coaching business at www.naturalborncoaches.com/youtube.
With over 40 years of sales, marketing, and coaching experience, the Fully Booked Coach Tim Brownson joins us to talk about how you can get your ideal clients with a value-based mindset. Most entrepreneurs believe that they know exactly what they want (and don't want!). But as humans, we are vulnerable to getting caught in the noise and letting ourselves be swept away by the competitive waves of the market. Conscious marketers, it's time to get clear on your core values and stay firm as you navigate the world today. Tune in to this new episode of The Conscious Marketer podcast — Using Values to Become A Fully-Booked Coach with Tim Brownson. Key points covered in this episode: [00:13:15] Growth comes with fighting integrity. Tim Brownson shares his experience in sales and how it led him to professional coaching – counting financial and time freedom and the desire to inspire others as his main reasons. [00:19:51] Balance consulting and guiding clients. Sometimes, clients are capable of coming to better conclusions. Be there every step of the way, and know when to interject your advice and expertise. [00:21:44] Identify your clients' motivations. People can have core values, but we are also driven by the things we don't want. Tim also mentions the importance of harnessing the power of AI and how he found the Conscious Marketer. Richard retells an anecdote about servant leadership. [00:30:44] Deeply understand your values. Check if any of them conflict with one another. Find how you can implement them in your business, such as in choosing clients. Tim also emphasizes that companies should walk their talk when it comes to the values they claim to have. [00:36:29] Faking your values is easy to spot. Our intuition can tell when companies are not truly aligned with what they say they stand for. [00:40:36] Don't take life so seriously! Tim values his sense of humor and never fails to add it to his marketing. He explains how his brand of comedy may not sit well with some, but his authentic expression of self is what matters. [00:45:53] Know your “anti-values”. These are things that you aren't willing to tolerate. It differs from person to person. Tim ends the episode by conveying his love for the process and mindset in sales. Get Tim Brownson's book “The Clarity Method” on Amazon: https://www.amazon.com/Clarity-Method-Motivates-Clients-Colleagues/dp/0578476568 Tim Brownson is a certified life coach, NLP master practitioner, hypnotherapist, and internationally published author. 'How To Be Rich and Happy' a book he co-authored had been published all around the world. He has always had a fascination for human values and how they shape our lives for better and worse. He sees values work as the most important that he undertakes with clients and his process which has been refined after working with many hundreds of clients has resulted in his new book 'The Clarity Book'. The process has since been adopted by scores of other coaches and he now wants to make it available to even more coaches and people super serious about self-development. After moving to the USA from the UK in 2005 he now lives just outside Orlando with his wife and 3 crazy Dobermans. Links: Website: https://thefullybookedcoach.com/ Facebook Group: https://www.facebook.com/groups/thefullybookedcoach YouTube: https://www.youtube.com/@TheFullyBookedCoach Pinterest: https://www.pinterest.ph/timbrownson/ Instagram: https://www.instagram.com/timbrownson/ ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Our voices aren't just for singing. They're for every form of self-expression – and most especially, your marketing. Ariella Rahma Forstein, also known as the Songstress Priestess, joins us to share her method for unlocking the true power of your voice through inner healing and how you can win over your audience through your speaking events and content creation every single time. Tune in to this new episode of The Conscious Marketer podcast — Harness The Power Of Your Voice With Ariella Rahma Forstein. Key points covered in this episode: [00:06:19] Voice training is more than just technique. It involves the mind, body, and soul. Limiting beliefs and childhood trauma can hold us back from speaking with our true, empowered voice. [00:11:52] Loosen your throat chakra. Ariella guides clients to identify the past hurt that has accumulated in this area and gently alleviate the block. [00:15:49] Silence is as important as speaking. Get used to the lull. Avoid filling it with filler words, but don't beat yourself up when you do say them. Allow your audience to take a breath with you. [00:21:49] Get creative in retelling your origin story. Like how musicians and performers do the same piece in different arrangements, give yourself room to experiment with added anecdotes, moods, and intonations. [00:24:23] Every word we say is marketing. It can affect someone – positively or negatively. Speak your truth by grounding yourself with your body and relaxing your voice and throat muscles through vocal exercises. Ariella Rahma Forstein is a 16-year Vocal Empowerment Coach & Alchemist. She delivered a TEDx Talk called "Singing is Your Birthright” and has worked with hundreds of clients individually and thousands in groups, guiding them to harness the power of their voices, expression, and inner authority. AKA: Mind-body-soul-voice alignment. She's stepped onto the Priestess path, ritualizing life in traditional and unique ceremonies, and is a Songstress, writing her first solo album and preparing to share her music broadly over the next 3 years. She values deep connection, community, mother nature, and a splendid cup of hand-blended tea. Links: Website: https://ariellaapproach.com/ Facebook: https://www.facebook.com/AriellaApproach/ LinkedIn: https://www.linkedin.com/in/ariellamusic/ Instagram: @songstresspriestess ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Being more productive doesn't mean doing more. It's all about making sure you're doing things in the right order. Listen as Richard and Kylie share their tips and tricks on mastering productivity, the most important facets of your marketing that you should focus on for extra leverage, and maximizing existing technologies to make your work easier and smoother. Tune in to this new episode of The Conscious Marketer podcast — How To Be More Productive with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:01:31] Focus on these three things. Allocate time weekly to create ongoing list-nurturing content. Also, have evergreen content for lead generation. Set up models, systems, and programs. [00:03:56] Engage in sales conversations. Learn how to sell by talking to people who know how to. The knowledge will be worth years of study! [00:08:56] Write compelling copy by doing these. Take care of yourself physically. Work backward. Begin with the end in mind so you know exactly where you're going. [00:13:58] Use time blocking and voice-transcription tools. This works if you're not into lists and writing. But if you love lists, have a running list. Break them down into days, months, weeks, and years. [00:19:42] Organize your inbox. Take note of the people you need to respond to. Unsubscribe from unnecessary things. Have a separate email for receiving marketing. [00:21:34] Use templates and AI. Don't feel threatened by the latter! They'll never replace people but are merely tools for making your work more efficient. [00:27:48] The more productive you are, the more you can help others. Be open to switching things up and improving. This is all in the name of service to those who need you! --------------- The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. Are you enjoying our show? Don't forget to leave a review on Apple Podcasts!
If there's an aversion to marketing, there's a 10x aversion to selling. But it doesn't have to be that way. A mindset shift and a strong desire to serve and solve problems can steer you away from hesitations and into a passion for showing up for your future buyers. Tune in to this new episode of The Conscious Marketer podcast — Overcoming Fear of Sales with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:01:41] Be confident in what you do. If you're able to provide transformation, you're obligated to put your solution on the path of the people who need them. [00:03:42] Focus less on the sale, and more on getting the answer the person needs. Ask about their goals and what's costing them for not getting there. You want to help them make the best choice – even if it's not your solution. [00:08:13] Don't be scared of pricing. Get comfortable with stating the cost, regardless of the amount. If you're not speaking it with conviction, your prospects can sense it. [00:11:55] Go out and sell. Now's the best time to start. It's your sacred purpose to get people to want to work with you because you see their potential. ———————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US: Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Many creators, authors, therapists, and conscious entrepreneurs have come to us for coaching, and we are surprised to find that often, they don't have their own distribution list. They have successfully built a big following on YouTube, Facebook, Instagram, and the rest of other social media platforms, but capture only a few people in their CRM system so that they can contact prospects without paying for it. Social media siphoning is what we teach so that you can move your leads from a platform that you don't control to a place where you have the power to access your contacts as your most important asset. Tune in to the ᴄᴏɴꜱᴄɪᴏᴜꜱ ᴍᴀʀᴋᴇᴛᴇʀ podcast — The Social Media List Building Method with Richard Taubinger and Kylie Slavik. ▶️ Key points covered in this episode: [00:00:58] Introduction: Social media siphoning is a list-building method that is a powerful method for lead generation that you have direct access to. [02:48] Kylie shares effective techniques that she's been doing in the last ten years. She emphasizes keeping in mind to add a ton of value in your actual post by talking about the benefits, showing people what life could be like on the other side of the training you provide, and leading them where to get more information [05:14] Richard cites that we always aim to take people from social media networks and bring them to our email lists as a general rule. If they are on our web page or email list, they should also follow us on Facebook, YouTube, and Instagram. This produces a powerful web of contacts around us. This way, we can effectively communicate with them, target them and call them to action. [08:40] Don't let algorithms get the better of you – take control and keep creating amazing content for your audience. You absolutely need to take the time to understand what they need and like and build on it. Of course, it's not about becoming cheesy or watered-down but rather listening to feedback in a constructive way and deepening your message. [11:27] The role of social media is to get people off social media. As a conscious entrepreneur, you aim to bring people to safety with your product, service, and expertise. You want to carry them into your world to show them what they've been missing. Your websites, email lists, membership sites, and inner communities can save those aimlessly wandering around social media and help them become part of meaningful content and conversations. [14:07] It's not wrong to grow your Facebook group or pages - it's just that, in the grand scheme of things, building up your email list should be your priority. Companies can get banned from platforms all the time, including account restrictions. If you ONLY rely on Facebook contacts, that would be disadvantageous. An email list helps you diversify so that you can also turn to other platforms for backup. #consciousentrepreneur #ConsciousMarketer #consciousrevolution #consciousbusiness #listbuilding #emailmarketing #marketing #emaillist #digitalmarketing #leadgeneration #socialmediamarketing #emailmarketingtips #onlinemarketing #marketingtips #emailcampaign #email #business #internetmarketing #emailsuccess ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
The higher your status, the more people you can help and draw in with ease. Richard and Kylie share their insights on the benefits of raising your status and the different places you could start building it, such as affiliations, education, and results. Tune in to this new episode of The Conscious Marketer podcast — Leveraging Your Status (Part 1) with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:33:55] Gather affiliations of any size. Form relationships with notable people in your field. Stay connected even with smaller organizations related to what you do. [00:38:35] Be careful of who you affiliate with. Question every connection. Will it hurt or raise your status and business opportunities? [00:39:56] Showcase results without guaranteeing it. Share it with integrity and honesty. Every outcome can be different for each client. If they succeed in their goals, give them credit. [00:44:53] Share weakness. Talking about your struggles makes you more relatable, making people feel hopeful that they can succeed too. [00:48:35] Present relevant education. You may have 100+ certificates, but your clients don't need to know everything. Also, a certification isn't necessary to get started with your launch if you're clear with your offer and mission. ———————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Your fear of failure is holding you back from your highest self. Richard and Kylie unpack the reasons why you could get stuck in your comfort zone and how you can overcome it by failing forward, embracing positive stress, remaining open to new systems, and listening to other people's success stories. Tune in to this new episode of The Conscious Marketer podcast — Failure and Moving Forward with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:04:52] One success can make a difference. The most successful people have failed countless times before winning. Fail forward. These down moments are a chance for you to pivot in the right direction. [00:09:54] Distinguish good failure vs. bad failure. In the midst of poor results, learn from it and adopt a system that works. Turning down proven strategies causes avoidable failures. [00:11:43] Listen to people that know more. If it worked for them, it might work for you too. Stay open to new ideas. [00:14:55] Push yourself to grow daily. Practice eustress, positive stress that teaches you to go out of your comfort zone. [00:18:23] Be curious about the end result. Keep in mind the possible outcomes. Take baby steps to overcome that fear and think about what might happen if you tried. [00:21:38] Break down your failure. Write what you want to accomplish and the negative results you're afraid of. What do you need to do to tackle each one? ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
One of the most common blocks of entrepreneurs and marketers is getting more visibility and credibility. This eight-minute discussion is jam-packed with advice on how you can overcome these hurdles and attract the community you want. Tune in to this new episode of The Conscious Marketer podcast — Visibility and Credibility with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:01:01] Create short videos. Currently, this is the best type of format for more views and visibility. This includes Instagram reels and YouTube shorts. [00:02:13] Ask friends to share your content. You're not alone in your journey. There are people around you who are willing to push your message in their network. [00:03:11] Find an expert or a satisfied client. Have them promote you in their community. Gather their stories to create online case studies and highlight their positive results – even if it's not perfect! [00:06:22] Post frequently, and have fun with it! Results take time. Find the joy in creating content. It's your chance to inspire and educate others! [00:07:45] Be intentional. The more you put out content with a certain consciousness, the more you'll receive that same energy. Get out of the frantic spirit, and breathe within what you do best. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Are you someone who has lots of powerful ideas in mind but that looming fear of failure is holding you back? Fuel your motivation by raising the stakes. Go beyond goal-setting with these techniques so you can finally put yourself out there and make a difference. Tune in to this new episode of The Conscious Marketer podcast — Raising the Stakes with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:05:57] The world could get worse if we don't step up. When you're stuck in a rut of complacency, look around you. The world is calling out to you to make a difference. [00:08:10] Pick big goals and break them down into reasonable ones. Even if you have small goals, you'll be led by your soul to what you're meant to do. [00:10:11] Meditate on your mortality. Remembering our own inescapable demise helps us recognize that opportunities will not always be there. So if a door opens, go for it! Think of what would happen if you didn't take it. [00:14:27] Craft your “hero's journey”. Write three ways you could raise the stakes in your life. How can you be more productive? How can you accelerate your goals? [00:17:16] Be part of an accountability group. Join our mastermind, The Source, and surround yourself with aligned individuals to ignite your inner fire and bring your purpose to the world. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Live videos have been thriving since the pandemic started. Businesses are cashing in on this format as it allows for more authentic interactions and visibility. As conscious marketers, you too can get started on running your own live launches. Tune in to this new episode of The Conscious Marketer podcast — Live Launches with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:02:41] Modern audiences want transformation. They no longer want to be inundated with information. Live launches allow you to modify your message for a stronger resonance. [00:04:40] Live launches have tons of benefits. It creates a group-friendly atmosphere for participants and allows for multi-platform streams. Pre-recorded videos work for bigger creators. But play by what makes sense for your business. [00:08:21] There's more than one model for live launches. Create a two or three-week webinar. Bring the offer on the first day. Follow-up with emails. If you have an active Facebook group, launch there. [00:11:12] A good launch isn't platform-dependent. Find what works for your audience. Ask them about their preferences to serve them better. [00:13:55] Assign a host. Be it an inquiring student host or an authority host, this can make live launches so much easier and smoother. [00:17:40] Thinking of your next launch? Get our Conscious Launch Accelerator, a step-by-step guide on how to get your offer into the world and serve more people. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Are you ready to take your business into growth mode? Working really hard may get you a little bit more money and impact, but if you're looking to make a quantum leap, it takes a mindset shift and a new business model to leverage your time and resources, and to 10x your revenue. Tune in to this new episode of The Conscious Marketer podcast - Breaking Through Plateaus with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:03:44] Tell a story that people want to be part of. Kylie Slavik says that nine out of 10 of her hyper-buyers were attracted to the story of her service. [00:06:45] Transition to a leveraged model. If you're an agency, offer a fixed fee. Purchase equity and take a percentage of the income when the product or service becomes successful. [00:08:01] Have mentors and guides to get you there. Who are you surrounding yourself with? Learn from successful people and model their techniques. [00:10:52] Money is a byproduct of the impact you make. Reinvest it to create bigger transformations, hire skilled talent, free up your time, and improve your lifestyle. Create a revenue goal. [00:16:02] The world needs you. Write down what you've learned, apply it, and find a group to hold yourself accountable. Begin to move forward and put your gifts out there. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
It's easy to get stuck into serving people who aren't committed to transformation. You're really good at what you do. But how can you attract high-level people who are ready to grow in their businesses and personal lives? It takes expanding your identity, providing value beyond results, and leading them in the right direction. Tune in to this new episode of The Conscious Marketer podcast — How You Can Serve Higher-Level People with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:02:03] Show a higher-level identity. Who are you being through your marketing? This includes having an expanded vision that can inspire and attract others with the same resonance. [00:04:20] Market a movement. Emphasize both transactional and transformational benefits. What do you stand for? [00:05:18] Give yourself permission to go for a bigger vision. Ask your clients what they want to do and lead them there. Encourage them that their big dreams are possible. [00:10:11] Provide value. Not just to get results, but point them where they should go next. Assure them that they will get what they're looking for. Your avatar is always the same, but at different levels of development. [00:13:42] Launch a higher-level offer. Some people on your list are waiting for it. Don't worry about gathering buyers. Those who need it will come to you. [00:15:31] Strive for growth. It's not just what you're doing in your business. Who are you becoming in your personal life? Get as much experience so you can grow together with your community. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Some products and services promise you 10x the results or $1M in 7 days. Sounds attractive, right? But are these flashy tactics something you'd want to apply in your own guarantee for your products and services? As long as you go with what's right for you, know how to protect yourself from false claims, and be clear in what you have to offer. Tune in to this new episode of The Conscious Marketer podcast - Making Guarantees in Your Offer with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:06:04] Assess each refund request. You may not want to advertise that you're fine with giving refunds. But if the need arises, consider your buyer's case. [00:07:33] Create a refund window. It can be 24 hours, a week, or even a year. Even if you have a great product, you need to set policies that won't hurt your credit score. [00:11:54] Protect yourself from false claims. Some people buy your product, don't use it, and blame you for not getting results. Make your terms clear upfront. [00:14:26] Emphasize the need for action. Tell your buyers that you don't promise results, only a complete toolbox for them to do what they need to do. They must do their part to make it work. [00:16:05] Add heart and soul. The most read pieces in an email are the guarantee and the P.S. Be creative and let your genuine care and personality show through your messaging. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
On a scale from one to ten, how good have you been at asking for help at different points of your life? Asking for help may be perceived as a weakness. But for conscious marketers like you, filled with ambition and driven by service, this is a superpower. If you've been struggling on making that move to seek guidance and knowledge from experts, don't fret. We're here to give you some tips to develop this skill. Tune in to this new episode of The Conscious Marketer podcast — How to Ask for Help with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:01:57] Asking for help is a skill. Your inner perfectionist may have refused to ask for help as a trauma response. You may have done it in the past but have been rejected, masking it as defiance, avoiding being indebted to somebody, or following gender norms. However, these factors can still be navigated so you can learn this skill. [00:09:12] Differentiate bad struggle and good struggle. Know when to ask for help. Have you done your initial research? Are you having a hard time putting into action a method you've studied? Be wary as you may just be wasting your time. Do the work first. [00:13:07] Help is in your field. The best help you could get might just be right around the corner. Keep yourself open to it and appreciate it without being demanding. [00:14:28] Reach out to the right person as soon as you can. You don't have to solve everything on your own. A network or a mentor can be powerful in accelerating your progress. [00:18:56] Use different sources for help. You can hire someone who can do the task faster and better than you and has an idea of your vision. Speak your need into the universe, your God, or whoever you believe in. Trust the answer. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
A mastermind is a chance to bring people together with different skills and mastery with a common goal, facilitated by people that have the right resources to support and amplify everyone's results. How can you make the most of a mastermind? And how can you make your own? The answers to that and more are in this new episode of The Conscious Marketer podcast — Masterminds with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:02:54] Descend to ascend. The ascension model is a myth. You don't have to wait for initial success to upsell. Give as much value as you can upfront so you can channel the greatest service you can share to the world. [00:07:23] Monetize the “No”. Not everyone will shell out $100 for your product, so be prepared with a lower-level offer. Maximize the resources you've put in for the higher-level offer. Focus on leading people to their transformations. [00:09:45] The name matters. In creating your mastermind, find something unique that resonates with your vision to attract the right people. [00:12:45] Define your avatar. You may spend months identifying it, but your work will surely pay off. Write attractive copy for your target audience, and they will be drawn to what you do. [00:15:19] Trust in the universe. There are people out there who are waiting for you to bring the higher-level offer. You don't have to exhaust yourself convincing people to get your service. You can even search and sift through the people who you believe would need it. [00:17:19] Think about your content and delivery. People pay money for transformation, not information. Provide actionable methods, just enough to take them where they need to be. [00:20:02] Get the most out of it. Take action. Utilize the connections you've made in the mastermind. The hundreds you've paid for it may return to you tenfold because of the experts you meet. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
How can you increase the lifetime value of your customers? Typically, it's about doubling or tripling the money you initially spent on providing a service or product. But this mindset isn't enough to keep customers in the long run. Instead of focusing on monetary value, think about the lifetime transformation you want to help your customers achieve. Tune in to this new episode of The Conscious Marketer podcast — The Lifetime Value of a Customer with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:05:12] Provide value in the front end. Put everything on your website. Get out and speak on podcasts, teach on other people's programs, and write inspiring copy. [00:08:36] Find new problems. A transformation usually creates another problem to solve. Identify how you can bring your customers to a higher level of value and transformation. Hold their hand as you guide them in their journey. [00:12:55] Make people want to stay. Aside from a natural magnetic connection, being consistent with your values and what you stand for encourages people to stick with you no matter what. [00:15:31] Build trust. Be willing to unlearn ineffective ways and tweak solutions to get the outcomes your customer needs. You want to be a reliable source of answers. Leave them wanting more of what you provide. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Life is all about making decisions, and it's also the biggest chunk of the work in running a business. Richard Taubinger shares his technique for making high-quality decisions that he has applied for the last 20 years, which involves putting himself in financial and energetic alignment with the option. Tune in to this new episode of The Conscious Marketer podcast — The Secret to High-Quality Decision Making with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:01:51] Decisions fall under three categories: The “Yes”, the “No”, and the neutral. Some decisions might look good on paper but turn out ineffective. It's key to be receptive to the consciousness of your decision. [00:06:44] The secret technique. Tell yourself, “Yes, it's in the highest good for me to do this.” Observe how your body reacts. If you feel an energetic charge, it's a “Yes”. Feeling weak and drained means a “No”. However, neutral decisions mean that they don't have significant effects on you – whether positive or negative. [00:09:21] A “No” is met with more resistance. Recall times of saying “Yes” to a “No” that brought a terrine ending. Or saying “No” and being thankful you did in the end. Don't try to game the system. [00:12:06] Saying “Yes” to a “No” is a trap. The pitfalls that sway us into not trusting our intuition are money and status. It's important to check if we are mission-aligned with a potential client or project. There are things we do out of scarcity, but when you look at it from a more abundant angle, you would never think of selling yourself out. [00:19:37] Check if the neutral can turn into a “Yes”. Sometimes, it can also be a “No” as you realize that your core client base is valuable, and you don't need to add more. Double up on your commitment to them. [00:21:57] Play as the observer of your life. Try to stay in a space of neutrality as much as you can. Pay attention to subtle cues from the universe pointing you in the rightful direction. [00:23:37] Fight the dissonance of a “Yes”. It may be because it's too much work and effort, but you're aware that it will take you somewhere. Tap into your divine guidance. The absence of rationalizing and reason is a “Yes”. [00:29:28] Making high-quality decisions is a superpower. The smallest choices can change your life for the better. You'll end up in a happier place to create and innovate. ——————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
On today's episode, Doc Robyn and Kylie Slavic talk about the intersection of ADHD, Creativity, Addiction & Entrepreneurship. Kylie is a digital marketer and brand storyteller who drew most of her inspiration from spoken word poetry. She works with a company called Conscious Marketer who does 30 + launches a year for top spiritual teachers, authors and more. Connect with Kylie: Website: https://kylieslavik.com/ Website: https://consciousmarketer.com/ Instagram: https://www.instagram.com/kylie.slavik/
In marketing, an evergreen program gets thrown around a lot like a mythical creature waiting to be discovered. But the challenge of these programs and batch-creating content is that things become irrelevant quickly. Times are changing rapidly and people are moving on to the next best thing at lightning speeds. How can you stay relevant and interesting in this currently oversaturated market? Tune in to this new episode of The Conscious Marketer podcast — Flexible Messaging for Sustained Relevancy with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:02:53] Add a live component to your base program. Do live Q&As or one-on-one calls with your audience. This allows you to hear their real-time concerns and let them experience what's working in your service first-hand. [00:05:07] People don't want information, they want transformation. With the rise of the Internet, people want your offer packaged uniquely and delivered in a personable way. [00:08:32] Know what the market is feeling. What is their overall sentiment? Fear? Greed? Pain? Tap into this frequency so you'll know how to update your messaging in a way that speaks to them. [00:10:18] Redo your content. Now that you've identified the market's psychology, see what you can change to address their current problems. Go with whatever is working, be nimble, and put service as your top priority. [00:15:01] Question relevancy every time. For every post you make, check if it's what people are looking for at the moment. People are looking for a reliable source who can help them navigate present issues. Be the one that they immediately turn to. The more you do it, the easier it becomes. ——————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Many entrepreneurs identify themselves as introverts or highly-sensitive people (HSP). They can feel when the world and the people around them are going through pain. It's no wonder why online marketing can be draining and overwhelming. But it doesn't have to be. You can use your gift of listening and empathy to your advantage. Tune in to this new episode of The Conscious Marketer podcast — Marketing For Introverts with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:03:23] Know what type of feedback matters. Negative comments can either be a reflection of the person giving them or an opportunity for improvement. There will always be people who won't like what you do. [00:05:28] Curate your group as a sacred space. If you're doing things right, haters are bound to come. Save your energy and use the “block” button. You don't have to serve everybody. Aligned people will come to you. [00:10:32] Protect your confidence. Don't allow room for doubt. The greatest salespeople are the best listeners. You can easily understand your clients' problems and know what's going through their minds. [00:15:38] Bless your unsubscribers. It's part of marketing. Let them go, and be open to even better members of your mailing list who need your solution. [00:19:53] Use social media with intention. Don't miss the chance to reach a quarter of the world. Know what you want and need. You can get in and just get out when you know why you're there. ———————————————————————————— CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Are you confused about having to sell something more marketable and compelled to water down your work or message? For the conscious marketer, there is an incredible amount of resistance to building a business that is not true to you. Reframe how you look at your strategy and allow the intersection of pain, story, and core offer to weave in and out in crafting your message to your ideal audience and communicate the value so that people understand that they need and want what you provide. Tune in to this new power-packed episode of the Conscious Marketer podcast — Conscious Messaging & Marketing Offers with Richard Taubinger and Kylie Slavik. Key points covered in this episode: ✔️ The hardest thing to market is your own offer. No one knows your product or service inside and out more than you. Being so close to managing your business can derail you if you cannot see more effective approaches looking at a distance. What we do is look at the bigger picture and provide insights and guidance that eases the marketers' path. Our course, Conscious Launch Accelerator, and other full-scale launching courses are unlike any others you can find! The spiritual principles we talk about are coupled with proven strategies where you get to work with your clients and market consciously in a way that feels good and fun. ✔️ If you are in the business of healing and find that you are not addressing your customer persona, you don't necessarily have to change your message! A few tweaks will help you reach those individuals depicting your target audience. Get specific about how that message applies to helping someone and touching a heart. ✔️ One of the biggest myths people believe is that the role of marketing is to create the demand for your products or services. In truth, marketing is finding people who already have a pressing need for your offer. They already have the pain point and the problem, whether they know about it or not, and it is your job to make them aware that YOU have the solution. ✔️ Balancing the positives with the negatives. You need to bring people into the realization of the help that they need. Otherwise, they'll never make the change or overcome in areas where you are supposed to help them with your products or service. ✔️ Kylie shares that the number one reason that more conscious entrepreneurs, practitioners, and marketers don't sell as much as they want is that there's this avoidance of sharing the pain within part of their messaging. Get specific about how you can empathize and help the people you are supposed to serve. ✔️ It is a well-known strategy in business that the more narrow you go, the more clients you'll have. Yet many conscious marketers still don't sell as much as they want to because they fall into the trap of trying to reach everyone and selling to no one. ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Everything is rapidly changing. From the economic environment to the political landscape, the unpredictability of current events is calling marketers to be more nimble and flexible in their copywriting to suit the collective consciousness. So even with all the ups and downs, how can you keep and grow your audience with your messaging? Tune in to this new episode of The Conscious Marketer podcast — Relevant Content with Kylie Slavik and Richard Taubinger. Key points covered in this episode: ✔️ Speak into what people are going through. Tie aspirational concepts to real-world issues. For example, what are the benefits of expanding one's consciousness to someone's finances? Physical health? Relationships? ✔️ Lead people to their goals. What do they want to achieve? What are their needs? How can we help them through our messaging? Help people feel more in control of their choices. ✔️ Sell the outcomes, not the method. Consider this when marketing your new framework, course, or service. Aim to elevate others out of a rut. Shiny new resources are worthless if they don't encourage people to move. ✔️ Bring energy to your community. Humans are spiritual beings with so much untapped potential. Be a shining example of going after your vision. There's no greater motivation than seeing others do THAT thing. ✔️ Carry a message of hope. Even if the future may look hopeless or bleak, craft stories that keep people's heads up and be open to new opportunities. How can you encourage them to move forward? ✔️ Keep tapping into what's happening. The world is going through a great transition of opportunity and growth. Stay grounded and continue to give your gifts to the world. ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Conscious marketers, are you ready for Web3? While we are only now seeing a glimpse of this fast-evolving digital infrastructure, and a peek into its unlimited potential, it's high time we understand how we can fit into this new, exciting and for many — intimidating space. Video Marketer and CEO of Serious Take Productions, Tamara Thompson, shares how we should wear a new lens looking at our business and making it more adaptable as we approach advertising, marketing, and content creation in the metaverse. Tune in to this new power-packed episode of the Conscious Marketer podcast —Web3 and the Future of Content Marketing with Tamara Thompson. Key points covered in this episode: ✅ People often ask, what's the difference between Web2 and Web3? Simply put, it is transitioning into a new and decentralized internet. Individuals, creators, and business owners can step into a space where content becomes an asset to which they own the rights. ✅ Web3 content empowers loyalty by creating products and experiences for your customers. Transactions will be made on the blockchain, and being open to accepting cryptocurrency is a requirement because it's where the future is heading. ✅ Tamara shares her journey in understanding the mechanisms around Web3. "What's unique is finding these communities. Instead of using Facebook groups, they use Twitter, Discord and Telegram, where everyone's nice and kind. People want to help and support each other. And that's what drew me in, is having these conversations with people I didn't know who were willing to help educate me. We're starting to build our own Discord community to teach other people what they can do to help apply this to their business." ✅ Collaborating for a mission. You can work with communities that resonate with you to get started. Tamara is launching a 10,000 piece NFT collection with an artist to help more women step confidently into the Web3 space. ✅ Content marketing is going on a fast-paced mode now. If you're not consistently posting the content or being the authority in your niche, you'll lose out. Tamara suggests different ways to create content within the space using NFTs and empowering communities to build your brand solidly. ✅ Video is the most crucial piece of Web2, and video will keep growing with Web3, as well. Tamara shares ideas of creating NFTs with video clips, getting more creative, and becoming more consistent with what you put out. ✅ Authenticity will never grow old. In building your brand and communities in Web3, you still want to provide that customer experience that infuses your personality and everything you stand for. ✅ You're never too early when you start incorporating Web3 in your business now. Research, learn, build the momentum and go through the experience. When things don't work out, you have the chance to tweak and create great ideas. Tamara reminds you not to be like most people who hold themselves back or who just don't take action. Tamara Thompson is the CEO of Serious Take Productions, an Investor, Keynote Speaker, & Video Marketer. She's directed her passion to build an agency that helps serve business leaders and brands to optimize YouTube, podcasting, and gain visibility through repurposing micro-content at consumable engaging lengths. Connect with Tamara: Instagram: @TamaraThompsonOfficial YouTube: https://www.youtube.com/c/Serioustakeproductions Website: https://broadcastyourauthority.com/ ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Traditional marketing plans are now outdated. A digital marketing plan can help you navigate through the online world without all the stress and unrealistic goals. Richard Taubinger and Kylie Slavik are here to break down the 5 steps to help you get started. Tune in to this new episode of The Conscious Marketer podcast — The 5 Steps to Create Your Own Digital Marketing Plan with Richard Taubinger and Kylie Slavik. Key points covered in this episode: ✔️ Start with a minimal digital marketing plan. Know what your month and week would look like. ✔️ Plan your emails for the year. Communicate with your email list. Bring something of value to them, and never forget to include updates. ✔️ Strategize your social media presence. This includes choosing your platforms, determining your theme or branding, and how often you'll post. A general rule is at least one video and one quality post. You may craft a bunch of content at once and schedule them or create them daily. ✔️ Work on lead generation. Set aside one day of the week to plan your activities in finding new prospects. It can look like a monthly webinar, a quick training session, or improving your Facebook ads. Do strategic partnerships and joint ventures to expand your network even more. ✔️ Have quarterly launches. Provide active offers in the market to create more impact in the world. It can be a membership, services, or a new product. ✔️ Create IP assets. This takes time, effort, and money – but the rewards are astonishing. It can be a book, a podcast, a YouTube channel, a certification program, or an online course. These elevate who you are in the market, even passively. —————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
We've been conditioned to feel ashamed of our fantasies. Along with co-founder Kimi Inch, Kayce Neill aims to guide individuals in making their visions of intimacy a reality and remove the shame surrounding the exploration of one's sexuality. Tune in to this new episode of The Conscious Marketer podcast — Success With a Rare Niche with Richard Taubinger, Kylie Slavik & Kayce Neill. Key points covered in this episode: ✔️ Kayce and Kimi use humor to talk about these sensitive topics. Through this, they create a safe space where people can freely share their insights and ideas. ✔️ Identify your kinks. Kayce Neill defines a kink as “an act that turns us on that we personally consider taboo.” She believes that everyone has one - from the simple to the extreme - that most are too embarrassed to admit. ✔️ Focus on what you already have and do it better. Kayce trained her current audience to buy her products and services. She also explained her entire marketing process guided by Richard and Kylie's mentorship. ✔️ You aren't alone. Many of us believe that we're the only ones suffering from depression, anxiety, and trauma. Kayce encourages having an in-person support system for people with mental health issues. ✔️ We want trust and safety in a leader. It allows for self-expression, creativity, and empowerment in speaking our truth and our visions. ✔️ Our clients trust us more when our humanity shows. Consumers are tired of the bro sales pitch. People have become more receptive to relatable marketing where they can see the “real human” behind each post. Show your vulnerabilities, but tread lightly. ✔️ Having hurdles to overcome doesn't mean you're broken. Therapists aren't there to fix our traumas and anxieties. They're there to help us navigate through them and find out what's getting in the way of where we want to be. ✔️ Create long-term relationships with existing clients. Find new ways to serve them. This leads to more remarkable transformations, free word-of-mouth marketing, and greater possibilities. ✔️ Sales can be done with ease. It pays to invest in the best coaches and consultants. With the right tools and mindset going in, your audience and your profits will seamlessly be within your reach. An amazing introduction to how you approach the erotic and what works best for you and your partners - and how to be able to meet them in a deep way. Questions, touch, sensory experiences, and a deep connection with others, will help you tune into what lights you up. You will learn why basking in your pleasure makes you magnetic. You will understand how authenticity with your erotic nature translates into authenticity in life. Kayce will teach you how to claim your desire, find your North Star, and attain conscious mastery both in and out of the bedroom. Kayce Neill, MA, CHPC, CEBC, LAC is a renowned trauma therapist, intimacy and pleasure coach, dominatrix, courtesan, erotic educator, experienced High-Performance Coach, speaker, and highly trained Erotic Blueprints™ by Jaiya Coach for successful men, radiant women, and conscious couples. Find more about her work at Kimi's Instagram @kimiinch. You can also visit www.erosandkink.com. —————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
The constant chase to churn out an Instagram post or a TikTok video for your business can get exhausting. If your goal is to create as much impact as possible with your marketing, consider making perennial content – a book, a podcast, or a YouTube video. It's not urgent and takes more time to produce, but the results and benefits can boost your business to reach more customers and partnerships. Tune in to this new episode of The Conscious Marketer podcast — How to Produce Perennial Content with Richard Taubinger and Kylie Slavik. Key points covered in this episode: ✔️ Richard Taubinger differentiates perennial content and expiring content. Kylie Slavik emphasizes the importance of a universal approach to storytelling. ✔️ Write a book with a timeless message. It doesn't have to be a bestseller, but it should impact people beyond your lifetime and resonate with the general public. ✔️ Tell your origin story. What lessons or experiences can you give back to the world? What's something that your kids and their grandkids can benefit from? ✔️ Upload a niche podcast on every major platform. It expands distribution to a larger audience. Your listeners and guests will promote it on their social media – free of charge. ✔️ Podcasts are a networking tool. When you invite like-minded experts to speak on your show: everyone gets to learn something new, and more doors open. [00:22:31] Create YouTube content and repurpose it. You can break them down into video and audio snippets and blog articles. Videos can be left alone and gain traction over time. Topics can be about the core questions that people ask you about in your field or business. ✔️ Highly searchable businesses thrive on YouTube. From animal whisperers, practicing massage therapists, to shamanism – even people outside these fields can be curious enough to click on anything that piques their interest. ———————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Before creating any kind of content – whether it's an email, ad, or video – ask yourself: “What is my intention?” Some may aim to make more money to purchase material things. Others enjoy the satisfaction of sharing their knowledge and solutions with people. Whatever it may be, it affects the way people receive your message and changes the potential for them to transform because of what you put out. Tune in to this new episode of The Conscious Marketer podcast — Intention in Marketing with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:03:54] Have magnetism in your marketing. Know how to connect your intentions to your marketing strategies and plans. [00:06:12] Provide value. This can be done through free content like social media posts, emails, and videos. Richard Taubinger explains how it should never be about putting others down but giving benefit to those who need it. He also adds that intention is a continuum concept. [00:10:03] Recalibrate your mindset towards marketing. Making a sale doesn't have to be your top priority. To be solely motivated by money is a betrayal to your target consumers and viewers, Kylie Slavik says. [00:13:29] Break free from the blurry zone. Focus on your intention so you can finally move to the next point and get the results you want. [00:15:40] Kylie Slavik introduces the content-to-content to call-to-action strategy. Don't wait for someone to open doors for you. Let go of the shame, and ask for that subscription or sale. [00:17:51] The highest level of intention is to serve people. Being of service to others by inspiring them to feel more loved, overcome obstacles, and heal through trauma is to create a stepping stone that leverages them to be an elevated version of themselves. [00:21:30] Your vision is bigger than your fear. Your goals are doable and attainable. Your tribe will come and support your product. And people will definitely enjoy and like what you're doing. Let go of limiting beliefs. [00:22:55] Changing the intention of your product shifts its consciousness. Once you get there, marketing flows and becomes easier. [00:25:27] Marketing should be fun. The most important thing is widening your community and welcoming new people who are willing to engage with your message. [00:28:27] Bigger impact, less work, more results. Just one short well-crafted video or post can go a long way. You'll see your sales skyrocket, your audience grow bigger, and your purpose more known to the world. ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
As conscious marketers, we, too, forget that change requires shedding the old habits that are no longer serving us. If we go forward without understanding what's kept us stuck, then the internal resistances will continually make things difficult. If you are genuinely ready to change, discover the steps to take what we teach inside our accelerator program. Tune in to this new power-packed episode of the Conscious Marketer podcast —What it Means to Be on the Conscious Marketer's Path with Richard Taubinger and Kylie Slavik. Key points covered in this episode: Step 1: Know your true purpose. If you ask people what they truly want, many don't know. And for those who do know, they're afraid to pursue it because it might be something far different from what they're already accomplishing. Remember, you don't get to figure this out from just thinking. It would be best if you took action in discovering your soul's purpose. It can come through meditation, time in nature, dreams, visions, chance encounters, serendipity, and spontaneity. It comes from going into a state where the mind can receive. And then, once you find it, you'd wish you knew everything sooner. Pursue your truth and move forward. Step 2: Make a decision and go for it. You can create every excuse ever made. I'm too young. I'm too old. I'm too sick. I'm too smart. I'm too stupid. I'm too ugly. What's interesting is whatever you think is impossible, there's probably somebody out there doing it already, moving toward it. And whatever constraint you believe you have or feel you have, there's probably somebody that was like 100 times more in worse circumstances and still made it happen. The decision to change and go all in is vital. Step 3: Be aware of any mindsets holding you back and clear them. You can't be the same person when you go for your soul purpose. You have to become a different person. Make an inventory of your beliefs, and release anything that's holding you back. Because if you go forward without understanding what's kept you in place, these internal resistances will really make it difficult. It's like swimming through the mud blind and carrying a weighty backpack. Step 4: Build a simple strategy that works. After being discouraged by other coaches, many people come to us frustrated, as they are told that the product or service they offer is not for a real niche or it's not sellable. With Conscious Marketer, one thing we offer clients is to help them thrive with their unique talents and gifts. Should you discover what you're here on this planet to do, and you are willing to make it come alive — we are here to help you. We truly believe that these outdated and worn-out stories that maybe were applicable at one point in history should no longer be controlling things that keep us from living our full potential in one way or another. Step 5: Implement and adjust. As you grow, adjust your strategy, and then you're off to the races to build whatever you're creating in the world, whether it be a product, service, nonprofit organization or movement. Reach the people you are here to serve and map the market that's unique to you by working from the inside out. Choose the unique platform you're going to launch on. The key is choosing a process that's proven. Get Your Offer into the World to Serve More People Here's Everything You Need to Launch in 90 Days - https://www.consciousmarketer.com/accelerator/ ——————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Richard Taubinger & Kylie Slavik have an agency that has done the marketing for some major spiritual teachers including Marianne Williamson, Eckhart Tolle, Jack Canfield, and Tara Brach. In this conversation we discuss what they believe are the core 3 marketing skills: The importance of "hooks" The importance of telling your origin story The importance of content blocks for copywriting and videos Learn more about their work at these links: Website -- https://www.consciousmarketer.com (https://www.consciousmarketer.com) FB Group -- https://www.facebook.com/groups/themarketerspath (https://www.facebook.com/groups/themarketerspath) Accelerator -- https://www.consciousmarketer.com/accelerator/ (https://www.consciousmarketer.com/accelerator/)
Are your offers not converting as much as you want them to be? Even marketing experts can still be caught off guard with this issue. If you don't want to exert a ton of energy and time into your offers with little to no success, then evaluate and revamp 3 key aspects of your marketing: the avatar, the messaging, and your online community. Tune in to this new episode of The Conscious Marketer podcast — 3 Ways to Optimize Your Conscious Offers. Key points covered in this episode: ✔️ Clearly identify your target avatar. Richard Taubinger points out that most marketers don't take the time to familiarize their audience and use the correct language. ✔️ Knowing your Avatar helps you understand what they need. As a conscious marketer, knowing your avatar lessens your workload because your full attention goes to a specific demographic. It's impossible to please more than one group, so go for those people who would benefit greatly from your service. ✔️ Break away from the expert's curse. When you've done something for so long, you tend to forget how it feels to learn it for the first time. Take yourself back to when you were still a newbie to the product or service you're offering so you can relate to them better. ✔️ Look at the altitude of the offer. Scale it back when it's too general, and get granular on what your audience really needs and wants. ✔️ Utilize front-end messaging. Kylie Slavik recommends looking around in your niche and seeing what your competitors are offering. What makes your offer stand out from the rest? Set yourself apart by getting the right story. ✔️ Present your product's features along with their benefits. The burning question in your audience's mind is: Can your product deliver the transformation it promises? When you lay out the benefits of what you're selling, it supports the logical parts of their brain to move towards a purchase that feels safe to them. ✔️ For Richard Taubinger, it's a mistake to launch a membership site with an insufficient mailing list. A high conversion rate means nothing when your list is too small. One way to grow it is to create more expensive offers and use the profit for lead generation. ✔️ Cultivate the right relationships and energy. Creating a tight-knit community and an honest image on social media is key to higher conversions. Share relatable experiences and take time to respond to your followers. Also, reflect on the energy you project onto others. ✔️ Focus on your avatar, messaging, and email lists, and see bigger launches happen. Take these and apply them to your business for amazing results. ——————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Welcome to Creative On Purpose Live, insightful conversations with inspiring difference-makers to help you live your legacy in endeavors that matter. I'm your host, Scott Perry, Chief Difference-Maker at Creative on Purpose. If you're ready to fly higher in the difference only you can make, visit CreativeOnPurpose.com and sign up for our newsletter. Get insight and inspiration for better living and making a bigger difference delivered to your inbox 3-times every week and a free copy of the Live Your Legacy quickstart guide. Let's meet today's guest. Kylie Slavick is Director of Storytelling at Conscious Marketer. Learn more at ConsciousMarketer.com.
Media consultant expert Mason Betsch is passionate about helping companies understand the distinction between marketing and advertising in the saturated digital space. To Kylie Slavik and Richard Taubinger, he's a “secret agent of change,” raising consciousness in the business of transformational programs. Mason Betsch goes deep into his predictions on where platforms like Facebook are headed, using them to grow your business, and analyzing your data as a crucial key to success in the ever-changing online world. Tune in to this new episode of The Conscious Marketer podcast — How to Future Proof Your Digital Advertising Campaigns with Mason Betsch. Key points covered in this episode: ✔️ Life sends you on an unexpected path. Mason Betsch shares his early days as a musician and completely turning his life around after meeting a marketing agency director at a bar. He continues to play music to this day. “Keep your mind fresh by having a creative endeavor outside of the computer.” ✔️ Marketers should foresee changes in the digital landscape. Facebook adjusting its data analytics after the Cambridge Analytica issue and Apple allowing users to opt out of marketing are just two examples of significant changes on platforms that Mason Betsch points out may affect marketing strategies. “It's vital for a brand to get a hold of their data.” ✔️ Marketing is eliciting an emotional response. Facebook ad expert Mason Betsch believes that people are motivated by genuine messages that pique their curiosity and innate desire to experience warmth and authenticity. Kylie Slavik adds, “The formula is to care about the people you are speaking to.” ✔️ Any advertising campaign can't overcome bad marketing and targeting. “Know your audience” may be cliché advice for marketers, but Mason Betsch describes how it goes deeper than that. Targeting your desired avatar takes much research and brainstorming. “What brands do they support?” “What products do they buy?” “What other things do they consume aside from my work?” Richard Taubinger builds on the idea, “The Facebook ad piece is one of the most important because when somebody shows interest and is on their feed every day, we can keep showing them [the piece].” ✔️ Create a page optimized for conversion. Platforms like Facebook operate on a supply-and-demand model. Pricing changes depending on the number of users or when necessary. Mason Betsch emphasizes to his clients that a 50-cent lead isn't less valuable or qualified than a $2 one. ✔️ Get a good feel for what the offer is. Mason Betsch explains how if it's hard for him to connect to the messaging, someone else may feel the same too. He uses his musical background as his “science” when scaling campaigns. ✔️ Use platforms as a conduit to bring people into your orbit. Don't rely on platforms to store and process your data. They're only tools to connect you to your audience. Analyze the data from your perspective and feed it back to make actionable decisions for your business. [00:36:47] Learn as much as possible so you can be dangerous. Educate yourself about how campaigns and platforms work. Mason Betsch recommends Ezra Firestone's The Smart Marketer for straightforward and meaningful marketing advice. Mason Betsch is a Paid Media Consultant, based in Nashville, TN with over 10 years of experience running advertising strategy and direct response campaigns for brands and both small and large businesses in the transformational/self help/healing/spirituality, publishing, music, entertainment, higher education, e-commerce, consumer goods, political and real estate industries. Mason also consults brands and companies on their marketing data plans to ensure that a sustained path for growth is achieved through paid media. ——————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
It's always energizing seeing newcomers launch their online courses and marketing. Starting something from scratch can be daunting but just like them, it's key to have the mindset that pushes you forward to success. The strongest energy a person can have when putting themselves out there is the power of conviction, and it can't be acquired overnight. Join Richard Taubinger and Kylie Slavik as they dive deep into the four pillars of conviction and how applying them to your work can change your marketing game. Tune in to this new episode of The Conscious Marketer podcast — The 4 Pillars of Conviction & How it Drives Your Marketing Forward. Key points covered in this episode: ✓ Apply your core values. Many online marketers have skipped this step. Richard Taubinger explains his value of overdelivering and how, in essence, it becomes his way of expressing deep care for his clients. “I want to bring my highest values to the forefront so people know what I stand for.” ✓ Stay in your lane with what you're best at. Richard Taubinger emphasizes the unnecessary pressure to be the best at everything. Discover the magic you possess that only you could share with the world. Whether it's writing or video production, direct all your energies to it and aim for mastery. ✓ Find your secret sauce. Depending on your business journey, you may haven't found yours. So ask yourself: “What am I best at?” “What do people come to me for naturally?” “What do I have that I'm willing to execute even in tough times?” For Kylie Slavik, family and friends turn to her for writing. She chooses to market and communicate her message through words, honing in on her core competency and using it to her advantage. ✓ Create a method to transfer your magic onto others. What makes clients stay isn't your secret sauce, but it's how you sprinkle it onto them. Establish a proven systemized method on how you work your magic. Kylie Slavik shares that a fixed process allows you “to take multiple people at the same time.” ✓ Boost your credibility and conviction with case studies. Richard Taubinger recommends compiling your best testimonials and highlighting them on your podcasts and social media pages. Kylie Slavik also reveals her best case. “It creates a feedback loop that I could never create on my own.” [00:29:40] Having the four pillars of conviction is a superpower. Clearly lay them out, then use them to leverage your business and inspire you to give your best in your tasks. These pillars can also motivate you to get out of bed and get through the most difficult days. ——————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
To develop your mindset, strategy, and techniques, find mentors who can do each for you differently. These people will give you energy, time and genius and help you go beyond what you think is possible. Your mentor is there to hold space for your own greatness to come out with you taking action, and in return, you can hold space for others around you too. Tune in to this new power-packed episode of the Conscious Marketer podcast — How to Choose the Right Mentor to Powerfully Move You Forward. Key points covered in this episode: [00:00:52] As you move forward on your conscious marketing journey, whether creating online courses or running a small business somewhere, it is necessary to find the role of mentorship in your life. Richard Taubinger shares how often we refuse the call initially, but the universe magically usually puts a guide in our path as soon as we say yes. [00:02:34] Throughout your career, you will be blessed to have great mentors and not-so-good ones that will create a lot of learning for you. [00:04:40] You will discover that you can handle more than you think you can. Kylie Slavik shares this as the most powerful lesson she learned with mentors that pushed her hard in healing sessions to stretch her capacity to grow in exciting, unique ways. [00:09:53] The #1 question to ask when finding a mentor: Have they attained and demonstrated the results you wish to accomplish? In many cases, people go to coaches that try to teach something that they haven't been able to master themselves. [00:11:40] The myth is that you're going to find one mentor in your life that's going to be the be-all, especially in business. They are specialized and will be more effective for your specific need or concern. [00:15:05] Find an expert in three different areas: high-level strategy, mindset and implementation. [00:16:59] The more money is charged for a program, it often dictates how committed you're going to be. You get more skin in the game and are more motivated to extract the value out of the mentor by putting in the hard work. [00:19:32] Mentor hopping happens. Many conscious entrepreneurs go for the shiny new program and masterclass, enroll and learn about it, then take the next course and the next one. People stay as perpetual students, so they don't have to go out there and do the essential thing: TAKING ACTION. [00:22:25] One of the complex things to do is what Richard Taubinger calls having the "multiple mentor personality disorder." It's having two or three mentors at the same time. If one person gives you advice and another mentor gives you a different one, that can be difficult, confusing and may downright hinder you from growing and getting to the direction you desire. [00:25:29] If you're a mentor for other people and you actually don't have your own — you're a little bit out of alignment. This 2022, find a mentor you resonate with and who can see the dream that you may have for yourself is too small and help you create a bigger vision for what you can do in your life, the number of people you can impact and the value that you can bring to the world to fulfill your purpose. ———————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Summits have been around for a long time since the mid-2000s, when people dialed in to listen to multiple audio talks. Through the years, new models emerged where groups of people around a topic would come together for days. Today, one of the myths is that these summits don't work anymore, are overdone, and people are already tired of them. From my perspective, these seminars and dialogues with industry leaders are definitely not dead, but how they are created and organized must have a soul and genuine passion to truly make a mark. Learn more in this new episode of the Conscious Marketer podcast — Success With Online Summits with Richard Taubinger & Kylie Slavik. Key points covered in this episode: [00:25] Summits are an online strategy slash business model. An average summit is probably five to seven days. A host then brings multiple experts to be interviewed or give a presentation. The summit's whole idea is that everybody who participates will opt-in and gain their emails in a list build. [4:16] Summits are supposed to be a WIN for the host, the speakers, and the audience. Kylie Slavik emphasizes how this is a beautiful way to create value for an audience on topics they're interested in so that the summit host can build that list, and it's an opportunity that puts the speakers in the spotlight. [6:51] The key factor when designing the concept is to think of the larger movement behind it, and the second aspect is to think about how it's related to what's happening in the world now. [10:17] Don't underestimate a small summit. Richard Taubinger recommends starting small if you are reluctant to run events in 2022. Try this model of what is considered a "micro summit" by having five to seven speakers over three or four days. You don't see this run much because many people always try to go bigger, thinking it's better. But that isn't always the case. You'll be surprised to find that the micro model really works well. [16:44] Find a nice balance between basically the celebrities, the list builders and the experts. Occasionally, you will find somebody that hits all three of those. If they have an amazing topic they could teach about and provide value, then you'd have the key ingredients for a good summit. [17:49] The best way to learn about summits is actually to be on them. Contact people who are doing them and even be a speaker to see how it works. If you see online events and summits in the market, sign up. See the marketing and sales funnel that people are running, and you'll start to resonate with certain things. If the universe channels an excellent idea for you, then go for it. [20:24] There's probably no other model other than summits that have created the list builds for major companies. Major publishers in the industry, especially in the online space, built their whole business through online events and summits. It's been the number one tool they've used over challenges, quizzes, and paid advertisements. The summit model has been a game-changer and will continue to evolve in the future. ————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
It's 2022 — are you geared towards maximizing the affiliate program in your business? You should since this strategy can expand your authority, grow your impact and boost your income. Tune in to this new episode of the Conscious Marketer podcast — Relationship Building and Affiliate Marketing with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:05:14] One of the key principles behind affiliate marketing is growing your business with the help of somebody who already has your ideal customers on their list. What's interesting, too, is sometimes your best affiliates can be your competitors. That may not necessarily pose an issue as people in similar industries connect, even if they have the same products because they can complement each other. [00:09:24] Build relationships because you don't want this to be a one-time thing. You promote them; they promote you. Everybody makes money. Have affiliates that make money with you and make them fans who refer to your program because they love how you help create transformation for their customers. [00:13:49] People in our industry want to make fast money, but they don't always want to take care of the stuff that needs to be taken care of. Kylie Slavik recommends using the most recent version of the W9 forms from the IRS website, get them in a PDF format so you can send a blank one to your affiliate. [00:14:46] It can be really powerful even if you only have two or three people who help you promote. You don't have to have 100. If you're launching something smaller, you could even have one person who can bring you a big list size. [00:15:44] Over the past 15 years, the affiliates and affiliate launch strategies have been one of the primary ways people have grown their business. [00:18:31] The most powerful thing about affiliate marketing strategy is that you are being endorsed by somebody that those people trust instead of fighting through the noise of Facebook, Google or YouTube ads. [00:20:19] The power of relationships and providing value is at the center of the affiliate marketing strategy. [00:23:31] Affiliate (marketing) piece is a really wise strategic decision to build into your business. [00:24:57] When people are passionate about your brand, they will take action. [00:27:34] There are many ways to partner and implement an affiliate program in your business. The best strategy is to prioritize building relationships. Identify five ways that you could partner with people, how do you add value, and what can be the reciprocal value? ————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Today we are talking to the tenacious and creative storyteller Kylie Slavik. Through her own healing journey, she has transformed 20 years of addiction into generating more than $23 million in revenue for her clients through one of her greatest passions in life - storytelling.In this episode, we talk about how Kylie became a highly sought-after copywriter and brand storyteller in the transformation space. But first, we take a deep dive into her journey through drug and alcohol addiction, the spiritual path that led her through it (including meeting Jesus on a boat – yes, you read that correctly!), and how her own transformation has helped her transform the lives of her clients through the power of storytelling.Kylie is the Director of Storytelling & Brand Development at Conscious Marketer, the #1 launch agency in the spiritual and transformation market. She has helped thousands of entrepreneurs in the conscious marketing space shine their light and get their messages out into the world.I have worked with her professionally and can vouch for what an incredible storyteller, mentor, and overall badass she is. But one of my favorite things about Kylie is her tenacity and courage to continue showing up, not only as a woman but as a human being.Join us for this spirited and spiritual conversation as we bond over “mystical Catholicism”, how to inspire people through stories, and the belief that every single one of us truly matters.Learn more about Kylie Slavik here: Website: https://kylieslavik.com/Conscious Marketer: https://www.consciousmarketer.com/Instagram: https://www.instagram.com/kylie.slavik/Learn more about Molly Carroll here: https://molly-carroll.com/Get your free Body Emotion Map: https://mollycarrollprograms.com/mapFree Monthly Training: https://mollycarrollprograms.com/freetrainingFind me on SocialInstagram: https://www.instagram.com/mollycarrollinc/Facebook: https://www.facebook.com/Molly-Carroll-Writes-420796934793507/
One big thing that holds conscious entrepreneurs back is their belief in market saturation. They are often afraid to start, believing that there are just too many players around or that there are no more buyers in the market. This prevents them from conceiving whatever genius they have inside them and birth the product or service that many people need. Key points covered in this episode: [00:01:47] There's no saturation ever because what people are buying is YOU — they're not necessarily buying a product or service. Especially for those in the transformation space, your clients who desire to achieve the change seek that transformation by what they see in you. [00:03:22] Conscious Marketer CEO Richard cites his experience when he first started teaching digital marketing. "The unique approach we have developed within our agency and with our clients is quite different from what other people do. Some people want to learn from me, and others don't, and that's OK." [00:02:40] When you go against the grain of what you're really here to do, things get miserable, stressed & get out of alignment. Kylie Slavik shares how business can be difficult, and so many quit, yet those who are meant to do the work will always create their niche. [00:03:47] Consider that new people always want to learn something new and enter the market. They will come looking for you and the unique thing that only you can provide. Make sure you have to be somewhere where they can find you. [00:06:12] Ryan Mckenzie - Co-Founder of Tru Earth, is an example of breaking through in the market with eco-friendly household products. He came along with this new way of doing it and convinced people to switch to zero waste and grow exponentially. [00:07:58] Imagine if Richard Branson didn't start his airplane business because he thought it was saturated? It would have been a big miss for those who love the experience with his brands, which are fun and reliable in many ways. [00:09:33] Take courage to go forward, create your brand and give the world your gifts. If you've found something that's so unique and nobody is doing it often, that's a sign that it may not even work. That may not always be the case, but you actually want to find markets that have a lot of entrants in there because what that means is that people are already buying and consuming, and you can look at what those other people are doing. And you know that there's a developed market. [00:11:05] Ask yourself these questions: How do I differentiate myself? How would I make it unique? What creativity could I bring in? What new customer base aren't they serving, or is coming into that market that I could align with and serve better than other people? Or how can I do it locally? ————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Richard and Kylie are talking launches and who better? Listen to find out how to get ideas out to the world without spending a lot of money and time with the seed-launch formula. Carpe diem, Latin for “seize the day” comes from one of Richard's favorite movies Dead Poets Society. In an early scene the profession (Robin Williams) takes his class of boys to see the notable men who preceded them. He points to them and explains that they are dead and gone, no longer worrying about asking a girl out etc. All of us only have today. You have your gifts to share, and you know what your mission is. That's a great place to start. It's never going to be the perfect time with the perfect logo and the best technology etc. Plan your launch and go for it. This method is also a great way to reduce risk. There is less financial risk, less time risk and less reputational risk. It's also one of the best ways to find out if your offer works. Put the offer into the market, sell it and then deliver live trainings. You don't even need to have the entire program completed! Put your outline together and be prepared for week one and launch. Kylie shares how she filled a copywriting course with an email, a Facebook post and a pdf with a link to pay. That's all. Her success formula: She had a group of people she'd connected with by sharing over time A recognized a need – copywriting training and support An offer that provided what her audience wanted, Kylie's feedback on their writing How can you use this same formula? Your clients want the result. They aren't looking for a fancy name (or as Kylie's friend Travis says – fancy schmancy) and slick design. They want help, results, and transformation. You don't need to dazzle with design to do that. Another bonus: every time you launch you learn something. Things change, new opportunities come up and others go away. Be clear what the offer is, what the transformation is and get it out there. You can keep it simple by understanding what your people are going through. Demonstrate empathy with your content and offer. It's also okay to reframe your offer in multiple ways. Kylie shares a relevant story around how they did that for a client when the pandemic began. Always be offering. Richard touches on how your audience will want to hire you or buy from you on their timeline. When you launch and share offers even those who don't buy (today) still notice you and your work. They begin to see you as an expert and a leader. That's key to building the trust that Kylie mentions as a key component to her success without a huge list or large social media following. Why Richard and Kylie recommend the seed-launch formula: We don't know how much time we have or how the market may change. Take that as permission to launch right away. Never give up. Use the data from your launch to revise, reframe and try again. You get better as you go. There really is nothing more helpful than experience. Serve more people. We don't know what tomorrow will bring, so make your impact and launch even if things don't feel perfect. Be clear what the offer is, what the transformation is and get it out there. Richard Taubinger Audience trust is your greatest asset. Kylie Slavik
In Kylies on words:I never thought that overcoming years of addiction would lead me to become a highly sought copywriter and brand storyteller in the transformation space, but it did.I co-founded a spoken word poetry venue to work on transforming my life. I found the healing I was looking for in storytelling.Not too long after, I was invited to write ads for a coaching company, even though I had no experience with ads, or formal marketing training. I used the same attention grabbing, emotionally compelling "poetry formula" to write my first ad.In one weekend the $575 ad spend converted to $67,500 - the campaign ended up with a 2000% ROI.Since then I have written ads, copy and told stories for transformational companies such as...- Conscious Marketer (clients include Sounds True, Eckhart Tolle, The Collective Trauma Summit, etc..)- Conscious Copy & Co. (clients include Joe Polish, Brendan Burchard, J.J. Virgin, Mindshare and more...)- Astrology Hub, Tru Earth, HeartMath Institute, Brian Tracy, Travis Sago, Brendan Kane, Thrive Academy, The Draw Shop, Hungry for Happiness, and other companies using business to transform human consciousness for the greater goodI have been featured in Yanik Silver's Evolved Enterprise Course, Park Howell's The Business of Story Podcast, Conscious Marketing Academy, CopyHackers 10X Your Launches, A Conscious Copy & Mindshare Copywriting Workshop, and Signature Stories that Sell.Along the way I managed robust affiliate programs for Max Simon and Gina DeVee, with partners such as Arielle Ford, John Assaraf, Mindvalley Academy, Mark Victor Hansen, Bo Eason, Thrive Academy, Derek Rydall and more.I currently serve as the Director of Storytelling & Brand Development at Conscious Marketer, the #1 launch agency in the spiritual and transfomation market.To date I've generated $23,000,000+ for my clients. Part of this is surrounding myself with awesome teams and dedicated creative professionals.In January 2021 Sounds True published a course created by Richard Taubinger and I called The Power of Conscious Marketing, and we plan to relaunch in it the Fall.I am committed to the practice of micro-philanthropy and love supporting 4Ocean, anti human trafficking organizations, and indigenous wisdom keepers across the globe.My most recent fun accomplishment was taking a 1:1 mentorship program with Evy Poumpouras, former Secret Service Agent and author of Becoming Bulletproof.In my spare time you'll find me traveling, hiking the beautiful trails of San Diego, at the beach or reading 7 books at once.Learn more about Kylie Slavik and her amazing work at. You can also download her free guide to "The Core Story Formula at:https://kylieslavik.com/
Storytelling is one of humanity's oldest means of communication. Unsurprisingly, it is also an effective marketing tool that has the potential to truly captivate – if done correctly. In discussing this powerful idea, Robin Colucci is joined by former spoken word artist and marketing wizard Kylie Slavik. Kylie raps about her start in the poetry scene and her beginnings as a marketing copywriter. You'll also hear about how stories can affect us on a biochemical level. Listen in to learn how stories can help market your business and pick up some tips for your next marketing copy!Love the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook
Creativity, Spirituality & Making a Buck with David Nichtern
Conscious Marketer, Kylie Slavik, joins David to discuss channeled creativity and purpose driven storytelling at the mindful intersection of spirituality and marketing.As a former spoken word artist, Kylie Slavik discovered that grabbing attention and winning hearts works the same way in marketing as it does in art. Since then she's worked with Hollywood story consultants to better understand structure, and neuroscientists to learn how the brain responds to story. She's generated over $22,000,000 in revenue with clients in the transformation space, including Sounds True, Astrology Hub, Heartmath Institute, and more. Kylie currently serves as the Director of Storytelling & Brand Development at Conscious Marketer. For more info, please visit ConsciousMarketer.comDavid just launched Dharma Moon - a website offering Workshops/Courses, Teacher Trainings, Mentoring & more, at www.DharmaMoon.com
Today’s guest is Kylie Slavik, one of the most trusted mentors in story marketing for coaches, healers, and agencies in the transformation space for the past 8 + years. Her cutting-edge but wildly real strategies have generated over $16,000,000 in revenue from clients ranging from media and publishing companies, top coaching brands, and entrepreneurs who are just starting out. Kylie has helped thousands of visionaries be more authentic in their marketing while reaching more people and making a lot more money. Her goal is to transform human consciousness and the quality of life on planet Earth for all beings by helping 5% of the population to share their truth and their story with the world. Here’s what we discussed in today’s episode: The importance of tuning into the purpose of what you’re creating by putting yourself in someone else’s shoes Using self-care as a tool in your business Opening your channel using empathy and compassion Avoiding the trap of spiritual narcissism Finding the peace in your resistance to your calling Letting other people’s feedback show you who you really are Connect with Kylie: Get access to Kylie’s formula for better ad performance at www.kylieslavik.com.
Skin Membership: https://nikkakarli.com/skin (https://nikkakarli.com/skin) Body of Work Membership: https://nikkakarli.com/bow (https://yourbodyofwork.com) Find all episodes & bonuses here: https://nikkakarli.com/podcast (https://nikkakarli.com/podcast) For erotic musings, BTS, and shenanigans, follow/subscribe: Blog: https://nikkakarli.com/blog (https://nikkakarli.com/blog) Free Creative Project: https://nikkakarli.com/impact (https://nikkakarli.com/impact) Instagram: https://instagram.com/nikkakarli (https://instagram.com/nikkakarli) YouTube: https://youtube.com/nikkakarli (https://youtube.com/nikkakarli) About the show: The {Re}Wilding Experience™ is a podcast for the Mystics, Mavericks, and Medicine People who howl at the moon… the Creators who are no longer content to mass produce “content” because they're here to produce change… the Edge Walkers and Truth Bringers on the front lines of planetary healing and liberation for all. This podcast is a call to arms for The Ones Who Once Were Wild… and will be again.
This is an interview from the Speak Up 2015. The links have expired, but the content is still awesome which is why I put this interview on the podcast! To find out more about Kylie Slavik, go to https://kylieslavik.com/
Watch video or download podcast belowhttps://bp242.isrefer.com/go/sprpt3/yoganow/mh5dc () Kylie Slavik In this in-depth incredible episode with marketing genius Kyle Slavik we learn the profound power of story in our lives and in marketing. How can you tell a story in one sentence? Discover how chocolate, sex and story create the same chemical effect in the brain. Kylie will also give you three simple steps you can do now to create story in your life and business. Get your notepad out for this magically journey with Kylie on Falling UP Radio. Show Notes 2:18 Why does story matter in the world? 3:15 How chocolate, sex & story triggers the same effect in the brain 5:25 Sitting around campfires and telling stories 6:49 Kylie's story of getting into stories 8:47 Slam Poetry in Florida 10:38 Max Simon looking for a content manager hires Kylie 13:54 Interviewing the top thought leaders on one thing that works in their business, 15:41 Story in business and why its critical and making $2.5 million in 12 weeks 18:53 Basic elements of a great story that make it stand out 24:01 Iconic brands that harness the power of story 27:13 The different forms of expressing story and connecting with others 29:07 Kylie reveals her struggles and how she got past it 33:21 James Cameron creating conflict in films 35:25 Attractive characters and throwing rocks 36:12 Three simple ideas to create story in your life and business 39:01 Telling a whole story in one sentence 46:12 Trust that people want to hear your story [gallery link="none" size="large" ids="3489,3485,3487,3488,3486,3505,3482,3491,3490"] Kylie Slavik's LinksWebsite: https://kylieslavik.com/ (https://kylieslavik.com/) https://bp242.isrefer.com/go/sprpt3/yoganow/mh5dc ()
KYLIE SLAVIK calls herself an "accidental digital marketer" with a lifelong obsession for story. That obsession took her around the world listening to some of the greatest storytellers the world has ever known to find the magic ingredient of what makes a story move people. She found it. And then shared it. One day she told a story that created one of the most successful campaigns in women's coaching history. Since then she's been reverse engineering why that worked and helping others get results using story. She can do that for you too. In her spare time, she is working on ending human trafficking, and cleaning up the Oceans. https://kylieslavik.com In this podcast, you will hear: In this podcast, you will hear: * Speaking a way that allows people to listen and listening in a way that allows people to speak. * How to craft a story that goes beyond the silos of thinking and touches everyone. * The difference between a story that has an agenda and an agenda less story. * The power of vulnerability. * understanding the pain of where people are and telling stories that make people feel safe. * The story telling secret of the great brands A must listen to podcast!
Kylie Slavick is a Slam Poet gone Digital Marketer and Brand Storyteller whose generated millions of dollars for her clients through authentic storytelling. Her first story based ad campaign generated $2.5 Million in the women's coaching industry in just 12 weeks. She believes that great marketing stories can change the world for the better... In her spare time she's either at the beach, working on getting plastic out of our Oceans, or raising awareness about her mission to end human trafficking. But Kylie's success wasn’t something that just happened easily nor without some dark, challenging times. Coach Tonya Fines was fortunate enough to catch up with Kylie to hear her inspiring story of how she overcame addiction to establish a successful career fueled by what is her passion. "I studied for many years why 'story' works and what makes it so emotional and I grew into my reputation more and I grew into my expertise.." and "Any time I do a webinar I will tell stories for the first 20 minutes and I know that's what people are connecting to... " -Kylie Slavick Time Stamps 3:11 It’s our stories that have the greatest impact 3:57 “I feel like I’m on the ground floor of what is basically a little niche in this industry.” 6:05 Where/ how it all began 11:06 Kylies pivotal moment 14:45 Kylies biggest struggles 16:48 The biggest keys that helped Kylie “kick” her addiction 22:04 “Stories run the world.” 25:53 “Social Media has distributed power more evenly” 27:03 The biggest influenced in Kylie’s life 29:14 Kylie’s biggest “fail” 33:44 Correct it and move forward 37:05 What would Kylie give as her personal advice to someone “starting out” 40:40 How her spiritually helped her to get clean Resources: Kylie Slavick -Story Marketing Kylie Slavick - Story Marketing Method 5-Week Course 5 Ways to Become Tough as Nails - FREE DOWNLOAD Connect with Kylie: Instagram Facebook Connect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com YouAreStrongByDesign.com
1. Visit www.thejenmavrosshow.com for more show and guest information on every podcast episode. 2. Grab your free gift on www.jenmavros.com - A four track divinely guided meditation album. Dig this episode? Drop a 5-star rating + review! Connect with me online… IG: @jenmavros FB: www.facebook.com/thejenmavrosshow Meet our next guest, Kylie Slavik. Kylie Slavik is a visionary digital marketer and brand story consultant whose focus is transforming the “global story” from disempowerment, disconnection, and lack... to empowerment, abundance, and unity consciousness. She executes this vision through writing story based ads, seen by hundreds of millions of people online, as well as training the next generation of visionaries to speak their stories. Her aim in both tracks is to create alternative narratives to the disempowering stories told for centuries, keeping people from remembering who they truly are. Her innovation in the online advertising industry comes from decades as a performance or “slam” style poet, where an artist gets 3 minutes to transform the heart of an audience, inspire them to see the world through different eyes, or to feel an emotion they weren't feeling when they walked into the room. But she grew to realize that performance poetry was limited in it's reach, and often felt like she was “preaching to the choir.” After a serious talking to by a Cherokee Medicine Woman she embraced her calling as an entrepreneur and translated her storytelling skill into online marketing campaigns. Shortly after setting that intention she became the Content Marketer and Strategic Partnerships Manager of Max Simon, son of Dr. David Simon, Chopra Center Co-Founder. She was introduced into Max's world and managed collaborations between his team at Big Vision Business, and teams such as Brian Tracy, Bob Proctor, John Assaraf, Mark Victor Hansen, Mindvalley, Mind Movies, Darius Barazandeh, Arielle Ford and more. She was quickly recruited to other teams and started to explore paid traffic. Her first online traffic campaign generated $2.5 Million dollars in 12 weeks in collaboration with Gina DeVee and her first Academy launch. Kylie's extremely unusual ad ROI (up to 2000%) attracted the attention of Mike Hill, President at one of the top agencies for online traffic and she currently writes ads for all his clients at Ascension Media. The agency spends approximately $1,000,000 per month in online media buying across the Facebook and Google Ad Networks. Kylie brings her passion and extensive knowledge of spirituality into her online marketing and attributes much of her success to her deep connection to multiple spiritual lineages. She has traveled and studied with many Sufi Murshids and Murshidas, has been adopted by Maori elders who she has hosted in her home to share their lineage with the public multiple times, Tibetan elders, Hindu seers, Qigong Masters, and many awake beings, known and unknown. She serves as a bridge between the awakening world, and the rapidly evolving digital media landscape. In her spare time you can still find her writing and performing poetry, running on the beach, or talking to dolphins!
Today Dana lets us in on a big secret: Big Brands are spending billions redirecting their ad campaigns into storytelling marketing. Why? Because our brains are actually hard-wired with the need to tell and hear stories. Which is good, because storytelling marketing cuts through the noisy, sophisticated, jaded markets we deal with today. So, let me tell you a story: Once upon a time there was a marketing genius named Kylie Slavik. But, wait, she didn’t start out as a marketing genius, of course. She started, like many people, as an “alienated artist”: doing three minute improvisational slam poetry gigs, feeling like she was “preaching to the choir” and wondering where the money was going to come from. Her “AHA!” moment came at the hands of a stern nudge from a Cherokee Medicine woman, who enabled her to embrace her talent for story and transition it into a brilliant career in marketing. Kylie’s story shows us how getting really connected with what we are passionate about can transform our lives in ways we’d never expect. YOUR story will change your business. So, what is it? Dana would love to hear! See acast.com/privacy for privacy and opt-out information.
Kylie has been writing ads for agencies for the last couple of years. She has now moved more into launching courses again. She had her hands in massive brands in the last three years. Now, she aims to help everyone, by sharing her skills & information to them, to be able to shift the marketing landscape & culture. Her unique way of storifying ads brought her to where she is today. She had been looking for that “one story” that accomplishes three things: increases wealth, unlocks unlimited potential, and transforms our shared world from disconnection to connection.
Kylie Slavik has been telling stories for brands in personal development and coaching for the past 5 years, generating $5,000,000 with stories on Facebook alone. In this episode, you’ll learn why storytelling across multiple marketing and social media platforms is important, how to decide which stories will resonate with your audience and her top tips for creating a meaningful movement. Learn more about Kylie Slavik and her work at www.KylieSlavik.com.
Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.
Shift into sharing your sacred stories with Kylie Slavik And quite literally change the future of what this world can be Yes.. The power of your story, the one only you can tell, with all your unique gifts and medicines to share with the world… Must Be Told And I know of no one more … Continue reading "Sacred Storytelling With Kylie Slavik"
Your Wim Hof Inspired, Ice Cold, Co-Host of Masculine:I'm an ex-corporate ladder climber within the advertising technology space turned catalyst for change in the way the world identifies with and experiences masculinity. Achieving and performing were all that mattered in my twenties until the point where after getting the promotions and making the money, I kept coming back to feeling completely empty. All my intentions and energy were focused on consuming more of things external to myself to build up my identity. A lack of having a father figure my entire life has taken me on this journey of untangling myself from the social pressures we feel as men to be a certain way, to prove our manhood. Taking down the masks socially and emotionally has been my path to freedom, natural expression, and purpose. I've built a community for men to do the same and it's called The Drop. As an embodiment coach and a current Wim Hof Instructor in training, my focus is creating a path for men that will allow them to cultivate the way of being and discipline to carry out a life of depth and purpose. On This Episode You Will Hear: [spp-timestamp time="00:30"] Introduction thanks to Tayo Rockson [spp-timestamp time="02:00"] Connecting on common Arizona ground. [spp-timestamp time="35:50"] The Way of the Superior Man. [spp-timestamp time="01:00:00"] Private communities and archetype education. [spp-timestamp time="01:05:00"] Connecting on Arechtypes with past co-host, Kylie Slavik. [spp-timestamp time="01:07:25"] Final Words [spp-tweet tweet="A Man's Pursuit of Purpose Through Masculine Practice! @TravisRoznos "] [youtube https://www.youtube.com/watch?v=TEBOQkN0G0w] Links and Resources: TravisRoznos.com (http://travisroznos.com/) Travis Roznos on Twitter (https://twitter.com/TravisRoznos) The Drop for Men on Facebook (https://www.facebook.com/thedropformen/) WimHofMethod.com/ (https://www.wimhofmethod.com/) The Ice Man Wim-Hof (https://www.instagram.com/iceman_hof/) The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire. (http://amzn.to/2C0uef6) People Mentioned: Tayo Rockson (http://tayorockson.com/) Kylie Slavik (https://livethefuel.com/089-archetypes-storytelling-kylie-slavik/) David Deida (https://deida.info/) Final Words: If you're into growth and into leveling up... This pursuit of actually surrounding yourself with other people on the same journey as you, that's the place where change comes in. That's the place where discipline and awareness come in. This is where you can essentially self-author your life. Action Steps: Please Subscribe and Submit an iTunes Show Rating & Review (https://itunes.apple.com/us/podcast/livethefuel/id1150969758?mt=2) . The more reviews, the more people can find us. We love 5 Stars too! Join our private Facebook Group community called THE FUEL TANK (http://livethefueltank.com/) . Visit our Resources (https://livethefuel.com/resources) page and a reminder to “Keep Living The Fired Up Epic Life!”
This is a very special episode where business and enlightened entrepreneur coach Kylie Slavik interviews Ronnie Landis on the concrete principles of accessing our full human potential and maximizing our life through mastery and integrating the major pillars of life including our mental - emotional - physical - spiritual - financial - entrepreneural - and relational health. If this interview inspires you to begin living your life at a completely different level and embarking on your human potential journey Ronnie has created a special mentorship program unlike anything else available in the world and wants to personally invite you to have a 30-45 minute intimate conversation about your goals, your life path, and how with his support you can reach all of that and so much more through his School for Human Potential and Visionary Empowerment Program. This opportunity is only available for the first 20 people who answer the call so if you feel this call make sure you act right away and use the calendar link below to book a 1 on 1 call with him to explore if this feels like a total match for you and your goals. His schedule is booking up fast so make sure to schedule your call right away! http://www.calendly.com/ronnielandis ronnie@holistichealthmastery.com
This is a very special episode where business and enlightened entrepreneur coach Kylie Slavik interviews Ronnie Landis on the concrete principles of accessing our full human potential and maximizing our life through mastery and integrating the major pillars of life including our mental - emotional - physical - spiritual - financial - entrepreneural - and relational health. If this interview inspires you to begin living your life at a completely different level and embarking on your human potential journey Ronnie has created a special mentorship program unlike anything else available in the world and wants to personally invite you to have a 30-45 minute intimate conversation about your goals, your life path, and how with his support you can reach all of that and so much more through his School for Human Potential and Visionary Empowerment Program. This opportunity is only available for the first 20 people who answer the call so if you feel this call make sure you act right away and use the calendar link below to book a 1 on 1 call with him to explore if this feels like a total match for you and your goals. His schedule is booking up fast so make sure to schedule your call right away! http://www.calendly.com/ronnielandis ronnie@holistichealthmastery.com
Your Professional Storytelling, Archetypes Co-Host: Kylie Slavik has revolutionized the way online marketing is done, proving that love and story-based marketing can get better results than fear, hype, and scarcity. She has pioneered methods across Facebook and LinkedIn advertising, business storytelling, email copywriting, content marketing and strategic partnerships... generating multiple millions of dollars for her clients. She's been behind hundreds of launches and funnels and done business with teams such as Gina DeVee, Bob Proctor, Brian Tracy, Arielle Ford, John Assaraf, and more. She is a big fan of ketosis, the Ocean, running, and writing. On This Episode You Will Hear: [spp-timestamp time="03:25"] With regards to Health, Business, and Lifestyle, they're all the same for Kylie. [spp-timestamp time="03:55"] Referring to episode 079 with Ali Walter. [spp-timestamp time="05:30"] Choosing to work with somebody as her new coaching client, that had shared a more emotional video that others. [spp-timestamp time="07:30"] Talking influencing Millennials vs the X Generation. [spp-timestamp time="09:05"] Digital Marketing is in my blood. [spp-timestamp time="10:45"] Pulling teeth working with Holistic practitioners. [spp-timestamp time="14:40"] Resistance to money. [spp-timestamp time="16:00"] Reframing your mindset. [spp-timestamp time="17:00"] Losing the resistance around money. [spp-timestamp time="18:01"] Becoming an affiliate, launch strategist, facebook manager. [spp-timestamp time="18:10"] $2.5 million camaign, in 12 weeks, in the womens coaching space. [spp-timestamp time="21:08"] Confidence in knowing what to charge customers. [spp-timestamp time="50:18"] Final Words [spp-tweet tweet="Find that middle path and you'll get there. @kylieslavik @LIVETHEFUEL "] [youtube https://www.youtube.com/watch?v=Che-kraJMFo] Links and Resources: www.kylieslavik.com (http://www.kylieslavik.com/) Kylie on Facebook (https://www.facebook.com/kyliedevi) Succesful Visionary on Facebook (https://www.facebook.com/successfulvisionary/) Kylie on LinkedIn (https://www.linkedin.com/in/kyliedevi/) Kylie on Twitter (https://twitter.com/kylieslavik) People Mentioned: Ali Walter (https://twitter.com/TheAliWalter) Final Words: You need to find your own way and you need to find your own authentic way forward. At the same time, you also need guidance, you need mentors, you need structures, you need systems. It's that space between direct response and story which are opposites and both have really good things in them... Find that middle path and you'll get there. Action Steps: Please Submit an iTunes Show Rating & Review (https://itunes.apple.com/us/podcast/livethefuel/id1150969758?mt=2) , we need more reviews to increase our ranking and appearance. We love 5 Stars! Join THE FUEL TANK (http://livethefueltank.com/) our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn Be sure to check out our Resources (https://livethefuel.com/resources) and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel
Kylie Slavik DIGITAL MARKETING FOR VISIONARIES WITH KYLIE SLAVIK This obsession led me across the globe looking for the “one story” that accomplishes three things: Increases wealth. Story IS currency. Period. Unlocks unlimited potential. (Change your story, change your reality!) Transforms our shared world from disconnection to connection. From forgetting to remembering.
Kylie Slavik is a story based digital marketer with ten plus years of experience and millions of dollars generated through her campaigns. She has pioneered integrity driven methods of marketing in Facebook Ads, LinkedIn Ads, copywriting, story and video marketing. Her goal is to change the global story by changing the way we communicate through online advertising. When she’s not working towards this you can find her at the beach. LIGHTNING ROUND: What’s the best advice you’ve ever received? Don’t get in the restaurant business. (you’ll have to listen to the show to understand what this means) What is your favorite quote, mantra or bible verse? “Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” ― Jonah Sachs What book would you recommend to our audience and why? --- Support this podcast: https://anchor.fm/big-heart-business-show/support
STORY SHAPES REALITY...it keeps us evolving, pushing forward, wanting to grow,desiring to explore … So declares Julie Ann's ConsciousSHIFT guest,Story Alchemist Kylie Slavik - who also warnsthat we are in danger of becoming "a people without a story."Kylie shares how power of storytelling has evolved dramatically - from the dayswhen only scribes and royals possessed - and restricted - the power of story ...to our current digital world where now anyone can tell a story ...And why this not only increases our potential power - but also our responsibilityas visionaries - as we are now calledto help consciously shift the story.By telling a new story - we can not onlyhelp resolve problems, but craft a new endingthat serves us all, both on a personal level,and on a global level.Join Julie Ann and Kylie to discover how your stories can stop you – or propel you to success ...as we reveal the keys to craft a new story,assume your leadership voice,and start living by conscious design..
You will learn how to decide what stories to tell, why to tell stories, how to use story to move people into inspired action, which parts of stories to share and what to leave out. Kylie Slavik has generated millions of dollars online through story based ads, copy and connection. She currently works with purpose driven companies to increase their reach, impact and profit through what she calls "digital empathy." She has been online for 8 years doing everything from launch management, strategy, facebook and linkedin ads and copywriting. In her former life she was a performance poet, and an English Major. Digital marketing happened by accident but she's quite pleased with that. Get Kylie's free gift at MorganaRadio.com
Kylie Slavik isn't just a great writer, she's a brand story expert with an incredible track record. She has generated millions from her story based Facebook Ads, has run lucrative campaigns on LinkedIn and managed high level joint venture platforms. She specializes is helping you find your unique voice and value in your market so you can stand out, attract clients and fill your programs through your personal story. In this compelling interview she shares how we can learn from her successes and avoid some of her early struggles to create our own brand story which will engage and attract our own loyal, rabid fans. An example of the power of the personal brand story, Kylie added 41,000 names to a client's database and generate $1.25 million dollars ust telling stories on Facebook in 2013-2014. That's just one client. In fact, she's had similiar examples with hundreds of individuals who she has taught her approach to. Kylie is a Launch Expert and Brand Story Coach for female entrepreneurs and coaches. She spent 6 years behind the scenes working for companies like Max Simon’s Big Vision Business, Gina DeVee’s Divine Living and Kendall SummerHawk before launching her own company, Success Stories. Learn more at http://kylieslavik.com.
Story matters now more than ever. Kylie shares why we respond to story and how smart businesses understand it's all about connecting. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is a muse and why would you ever want to invoke one? A muse can be EVERYTHING and the best writers, artists, musicians, performers, dancers, even entrepreneurs swear by them. A muse can spur your creativity and take your work to whole new levels you've never even dreamed of! Host, Jessica, has experienced using the muse in her creative applications and performances as well as in her businesses and with her clients! This led her to create a series so you can invoke the muse and start building out that relationship - so you can take your passion, your work, your creativity to the next level. BOOM!In part eight, the final episode, of this series, Jessica welcomes into the studio the gifted, dynamic, inspirational entrepreneur, launch guru and master storyteller, Kylie Slavik for a live one-on-one interview to understand her creative process and how she not only invokes the muse, but trusts the process in her work. And it wouldn't be a true Divine It Girl show without plenty of fun, magic and playfulness, so expect that too! As always, if you want to hang out with us after the show or just say hi during the week, holla on the Facebook page: http://www.facebook.com/divineitgirlradio
What is a muse and why would you ever want to invoke one? A muse can be EVERYTHING and the best writers, artists, musicians, performers, dancers, even entrepreneurs swear by them. A muse can spur your creativity and take your work to whole new levels you've never even dreamed of! Host, Jessica, has experienced using the muse in her creative applications and performances as well as in her businesses and with her clients! This led her to create a series so you can invoke the muse and start building out that relationship - so you can take your passion, your work, your creativity to the next level. BOOM!In part eight, the final episode, of this series, Jessica welcomes into the studio the gifted, dynamic, inspirational entrepreneur, launch guru and master storyteller, Kylie Slavik for a live one-on-one interview to understand her creative process and how she not only invokes the muse, but trusts the process in her work. And it wouldn't be a true Divine It Girl show without plenty of fun, magic and playfulness, so expect that too! As always, if you want to hang out with us after the show or just say hi during the week, holla on the Facebook page: http://www.facebook.com/divineitgirlradio