Podcasts about global brand management

In this episode, Guillaume Benezech, Senior Director of Global Brand Management and Marketing for The Ritz-Carlton and Ritz-Carlton Reserve, shares his observations and insights on the state of hospitality work and the importance of emotional skills, empowerment, and career development.Listen to our other episodes: What I've Learned Building a Career in Luxury Hotel LeadershipThe Evolution of Luxury Hospitality From Comfort to ConnectionSend Josiah a text Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Guillaume Benezech, Senior Director of Global Brand Management and Marketing for The Ritz-Carlton and Ritz-Carlton Reserve, shares his insights into the evolution of luxury hospitality and the importance of emotional connections, sustainability, and innovation.Listen to our other episode: What I've Learned Building a Career in Luxury Hotel LeadershipSend Josiah a text Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Guillaume Benezech, Senior Director of Global Brand Management and Marketing for The Ritz-Carlton and Ritz-Carlton Reserve, shares his journey in luxury hospitality, career transitions, and the mentorship experiences that shaped his leadership style. Send Josiah a text Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this episode, Guillaume Benezech, Senior Director of Global Brand Management and Marketing for The Ritz-Carlton, shares his insights on AI's underestimated power in hospitality and technology's role in enhancing luxury experiences.Listen now to learn about:The importance of innovation and the rapid pace of AI in hospitality.How AI can alleviate administrative burdens for hospitality leaders.The balance between human connection and technology in luxury hospitality.The impact of AI on guest comfort, anticipation of needs, and financial performance.The role of technology in reducing stress and increasing productivity for hospitality staff.The necessity of maintaining "human capital" in guest-facing roles.Observations on luxury travelers' engagement with technology and the trend towards wellness and relaxation.If you liked this, you may also enjoy:ChatGPT for Hotel Reviews: AI Lessons From Our 1 Hour, $20 Live ExperimentHard Truths on Hotel Tech: Unfiltered Insider AdviceSend Josiah a text If you enjoy the Hospitality Daily Podcast, you'll love the Hotel Tech Insider podcast - where you'll find interviews with hotel industry leaders pushing the boundaries of technology to grow their businesses with actionable tools and strategies.Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Inizia oggi la nostra seconda stagione con Federica Pretelli. Finalmente parliamo di marketing e brand management: cosa è? Quale percorso di studi bisogna fare? Quanta creatività viene utilizzata? Qual è il punto di vista femminile lavorando in un contesto globale? Buon ascolto! SCALETTA ARGOMENTI (00:00) Introduzione (00:40) Percorso di studi (1:52) All'università avevi già le idee chiare su cosa volevi fare? (4:44) Cosa fa un brand manager? Qual è la differenza tra global e local? (8:51) Quanta creatività e quante capacità analitiche sono richieste? (11:14) Ti aspettavi questa creatività nel marketing? (14:50) Deformazione professionale al supermercato (18:30) Quanti laureati ci sono in management/marketing? Esistono scuole target? (20:23) Come funziona il percorso di carriera? È standardizzato? (23:12) Si può diventare CEO? (25:48) Work life balance? (28:20) Prospettive future di carriera? (31:54) Le responsabilità sono pesanti? (34:07) Lati negativi del tuo lavoro? (35:48) L'intelligenza artificiale viene utilizzata? (37:54) Come gestire le culture dove le donne sono scarsamente considerate? (41:29) Consigli agli studenti: stage, extracurricolari e network

As you can tell by the title, I am back home. Officially. Once again. After an entire month. Of living a literal dream. I don't know how to feel about it honestly. I'm excited because I get to see all of my friends and I can get back into a normal routine and NOT TAKE ANY CLASSES FOR A COUPLE WEEKS. But then I'm also gonna miss that Italy weather and being able to go to a different country every week and eating gelato. I don't know; there's a give and take for everything. Now, if you're a little confused right now as to what's going on, I studied abroad in Florence, Italy for the past month of June. I took a Global Brand Management course where I had classes four days a week (quite frankly don't even know how I survived that) and on the weekends, I would try to explore the city, explore Italy, explore other countries, you get the picture. Tune in to hear about my last few days studying abroad! Let's stay connected: https://linktr.ee/atallgirlspodcast Leave a review and let me know how tall you are: https://atallgirlspodcast.com/reviews

I'm just gonna cut to the chase; as you can tell by the title, I am in Italy. Like right now. Like physically in Italy. What the heck???? This is so unreal. But I'm not here to vacation though (unfortunately). I'm here to study abroad at one of the universities and I'm taking a Global Brand Management course. And this course credit transfers back to my school, so it will indeed impact my GPA. Meaning, I need to be on my grind lol. So, what's been happening the past couple of days?? Tune in to this episode to find out!! Also, a little sidenote, I completely butchered the name of a garden I visited lol. I kept saying Bobogoli Garden when it's really Boboli Garden. Oopsie. Hopefully, Italian natives don't listen to this episode ahA Let's stay connected: https://linktr.ee/atallgirlspodcast Leave a review and let me know how tall you are: https://atallgirlspodcast.com/reviews

How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That's what your calendar can look like as a commercial pet photographer.Today's guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet photography. She shared what that entails including creating briefs and pricing structures plus in the members extended episode we covered charging for dog models, the impact of Reels and Tik Tok and of course- marketing! WE COVERED:Rowan's marketing backgroundThe charity that introduced Rowan to dog photographyBriefs and getting the information for shot listsRowan's pricing structure and when she collects the fundsEXTENDED MEMBERS-ONLY EPISODE:The difference between Small business Vs Big Business as clientsSourcing and paying dog ModelsImpact of video and ReelsWhere Rowan's small business clients find herHow big business book RowanThe different options that clients needUpcoming workshopSuccessfully launch a profitable commercial pet photography offering!Get into profitable commercial pet photographyRowan is guest instructing a workshop in May to help you launch a commercial pet photography offering.If you'd love to learn step by step how to win big brands as clients, book local small businesses and understand things like usage rights and briefs.. Then this Zoom workshop is for you! Places will be strictly limited for the live workshop to ensure your questions can be answer. JOIN THE WAITLISTOTHER MENTIONED LINKS: Mayhew - The charity Rowan supportsDubsado - For client management and automating contracts / invoicesNarrative Select - For AI assisted cullingImagenAI - For AI assisted lightroom editingLink's to Pooch & Pineapple Dog Photography:Website: poochandpineapple.comFacebook: www.facebook.com/poochandpineappleInstagram: www.instagram.com/poochnpineapple

Francesca Schuler is passionate about growth and delivering results by building teams, brands and businesses with signature cultures and diverse leadership teams. As the CEO at In-Shape Health Clubs, a California-based chain full service health clubs, Francesca and her team transformed the organization to create a people and experience focused culture. She prioritizes team member development and diversity at all levels, both in the clubs and in all functions. This is evidenced by the increase in women on the leadership team from less than 10% in 2015, to now 50%. Her diverse background in consumer marketing generates innovative thinking in how to create compelling fitness experiences for members to motivate them to live healthy, fit and happy. Francesca joined In-Shape as CMO in 2015 and was promoted to COO in April 2017, before assuming her role as CEO in March 2018. Prior to joining In-Shape, Francesca was the CMO of BevMo!, a specialty beverage retailer based on the West Coast. She joined BevMo! from Treasury Wine Estates Americas where she was CMO, managing a wine portfolio of over 50 brands. Previously, Francesca was the Head of Marketing for Method Products, Inc. a pioneer of premium non-toxic home care products, the VP of Global Brand Management at the Gap and a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Early in her career, she held several marketing and sales positions at the E&J Gallo Winery. Francesca is currently on the board of O'Neill Vintners & Distillers and The Bundschu Company. She was named the 2019 Woman Leader of the Year by IHRSA, one of 2014 SF Business Times Most Influential Women in Business and was awarded the 2013 Marketers that Matter award for Customer Engagement. She holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University where she also rowed crew. Francesca is Chilean-American, bilingual in Spanish, and loves to travel with her husband Eric and children, Aria and Will.

Did you know, long before JanSport was on the backs of every middle schooler in America it had once been a handmade pack for a group of Mt. Rainer hiking hippies? We didn't either until this week's guest revealed the origins of JanSport, a pop culture icon and America's essential backpack for more than five decades. In our first episode of 2023, host Gabriella Bock is joined by Monica Rigali, JanSport Vice President Global Brand Management, to discuss how the brand has evolved and remained relevant to decades of young people, as well as her take on the big Gen Z trends that will define the new year. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.

Sarah interviews Rachel Klein, Vice President of Global Brand Management & Marketing at Transunion. Rachel discusses her role in messaging the corporate story, shared values, and benefits of Transunion. She also provides insights about being purpose-driven in order to develop a powerful marketing strategy.

As 2022 comes to a close, we compiled some of the year's learnings...from leaders. So sit back with your beverage of choice and enjoy. And give us a gift - leave a 5-star review on Apple Podcasts — hearing from YOU, our fellow Alums makes a big difference for our team as we reflect on the year. THANK YOU for the continued support of our podcast and our amazing guests... Suzy Deering: Ford Motor Company CMO Claire Elvers, Wayfair's Head of Global Brand Management & Insights Matthew McConaughey, Academy Award–winning actor and produce Nitin Gajria, Google's Managing Director for Sub-Saharan Africa Christine Fisher, Possip Co-Founder & COO Marissa Solis, National Football League (NFL) SVP of Global Brand & Consumer Marketing Tristan Walker, Walker & Co, CEO & Co-Founder Sharon Hall, Walmart's VP of Global Executive Recruiting Seaphes Miller, Founder & CEO of Fusion Integrated Solutions Andrew Tarvin & Raman Sehgal reflecting on 100+ episodes John Pepper & Qaisar Shareef on Understanding Ukraine & Russia Arianna Huffington, Thrive Global Founder & CEO Raj Rao, IBM's GM for Blockchain Ventures Malcolm Gladwell, Author & Journalist Dian Alyan: GiveLight Foundation Founder & CEO Kevin Hochman, Kentucky Fried Chicken, President, Yum! Brands Ikdeep Singh, Mars Petcare President, North America Qaisar Shareef, P&G's former head of Pakistan & Ukraine P&G Alumni Comedians: Greg Warren, Josh Sneed, Rajiv Satyal, Andrew Tarvin Mahzarin Banaji, Harvard Psychologist & ‘Blindspot' Author Mike Shangkuan, Lingoda CEO Gary Vaynerchuk (VaynerX) & Bracken Darrell (Logitech): Masters of Digital Disruption Aftab Pureval, Cincinnati Mayor Kevin Shapiro, Coty SVP of US Marketing Julie Eddleman, DoubleVerify's Global Chief Commercial Officer Jay Sethi: Diageo Beer Company CMO & SVP of Diageo Convenience Shelly McNamara: P&G's Chief Equality & Inclusion Officer Guy Raz, NPR Producer & Journalist Jakub Kocinski, Digital Safety & Trust (P&G, Google, TikTok, Meta) Poliana Sousa, Latin America's Coca-Cola™ Lead Vivek Sunder: Cuemath CEO Katie Couric, TV Journalist, Producer, & Author K Patrick Davis: Blue Buffalo VP & General Manager Ana Maria Henao, PepsiCo's VP of Global Marketing Excellence TEDx Talks with P&G Alums: Drew, Ida, & Rajiv John Pepper & Ursula Burns' (Xerox former CEO) on Race & Understanding Tom Asacker, P&G Trainer & Author David Youn, Master Lock, President Alonya Tkachenko, Nommi CEO & Co-founder Paul Polman, Unilever xCEO on “Net Positive” Kyle Schlegel, Weber's VP Americas Marketing & DTC Judy Okten: The Power of Disconnecting Edward Norton - Actor, Director, Activist, Entrepreneur (from P&G's “More Than Soap” Podcast) Jim Lafferty, Fine Hygienic Holding, CEO JOHN SMALE - John Pepper & David Taylor's reflections on John Smale Chip Bergh, Levi's CEO: Advocacy, Activism & John Smale Bob McDonald & Bob Gill's reflections on John Smale Janet Reid & Gordon Brunner's reflections on John Smale A.G. Lafley & Charlotte Otto's reflections on John Smale Oya Canbas, Bayer Global Brand Director Vahe Ayvazian, Abbott Divisional Vice President of Marketing & Core Diagnostics Sudha Ranganathan, LinkedIn's Director of Product Marketing David Taylor, P&G's Former CEO & Chairman

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

NFTs, the Metaverse, XR. Technology is transforming all around us. What does it all mean for marketers? Bethany Evans, Senior Marketing Director of Global Brand Management at The North Face, joins us on the podcast to chat about emerging technologies.  In this discussion, we chat about: NFTs Metaverse How a brand like The North Face reacts to emerging technology When is the right time to engage with emerging technologies as a brand? What are the pitfalls in engaging with new tech as a marketer? and much more! You can catch up with Bethany here. The Backcountry Marketing Podcast is a project by Port Side Productions. 

“With innovation failure happens more often than not. Take lessons from those experiences - the connections you can draw into something more interesting.” Claire Elvers is Wayfair's Head of Global Brand Management & Insights - where she is building long-term brand equity across the globe - with consumers, partners, and employees. With 20+ years of experience in advertising, CPG, retail, e-commerce, and health & fitness industries, Claire has held senior innovation and marketing roles at Amazon, Starbucks, and Clorox. And of course, Claire got her start at P&G Beauty - working on delivery and innovation roles for the global relaunch of Pantene. Claire studied English and Economics at Northwestern University and got her MBA from the University of Michigan. You'll enjoy this candid, empathetic conversation about bringing together your personal and professional aspirations.

In this episode Criz Bee takes a look at collecting Star Wars action figures and Star Wars in 2021 with listener feedback and guest appearances by some of your favorite Star Wars content creators. Contributors include Rancho Obi-Wan's Steve Sansweet, Hasbro's Patrick Schneider, Jedi News' James Burns,  Fanthatracks' Mark Newbold, BanthaSkull's Chris, the former Vice President of Global Brand Management at Hasbro and Star Wars Team Leader Derryl DePriest, Generation Skywalker's Grant and Galaxy Of Toys Podcast host Jason Luttrull. Rancho Obi-Wan Shadows Of The Empire's 25th Annivesary On JediNews The Vintage Collection Archive Edition Book European POTF2 Full Photo Cards TVC Logo Change From SW To Battlefront II GalacticFigures.com GalacticFigures.com on Facebook GalacticFigures.com Facebook Community (GFC) GalacticFigures.com on Instagram GalacticFigures.com on YouTube The Black Series @ Entertainment Earth! The Vintage Collection @ Entertainment Earth! The Retro Collection @ Entertainment Earth!

Laurence (Larry) Minsky is an advertising & marketing consultant with clients throughout the globe. He is also a full-time Associate Professor in the Communication Department at Columbia College Chicago. With a background in psychology, Larry started his career as an advertising copywriter over 35 years ago. He went on the become a creative director and marketing strategist, and eventually launched his own consultancy in 2003. Over the course of his career, Larry has worked with for many of the world's top brands. He is known for developing effective cross-channel solutions that boost marketing ROI for his clients, and his work has been recognized with more than 125 industry awards. His client experience ranges from the Fortune 500, to startups and non-profits. Some of the global brands he has worked with include Amazon, GE, Kraft, McDonald's, and Unilever – to name just a few. Last but not least, Larry is a successful author. His articles have been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others. He is also the author and co-author of several books on marketing & advertising, most recently Global Brand Management: A guide to developing, building and managing an international brand, which he co-authored with global branding expert Ilan Geva.   Links: Larry's book: “Global Brand Management” Larry's author page on Amazon Sean Duffy on episode #222 re. international brand strategy James Ellis on episode #201 re. global employer branding Datareportal.com article on voice search and other online search trends Larry on LinkedIn   The Worldly Marketer Podcast is a Verbaccino production.  

Lone Jespersen is a principal at Cultivate, an organization dedicated to helping food manufacturers globally make safe, great tasting food through cultural effectiveness. Lone has significant experience with food manufacturing, having previously spent 11 years with Maple Leaf Foods. Following the tragic event in 2008 when Maple Leaf products claimed 23 Canadian lives, Lone lead the execution of the Maple Leaf Foods, food safety strategy and its operations learning strategy. Lone is a member of the Food Safety Magazine Editorial Advisory Board. Lone holds a Master's degree in mechanical engineering from Syd Dansk University, Denmark, a Masters and Ph.D., in food science from the University of Guelph, Canada. Dr. Jonathan Walsh is the technical applications leader for Europe, Middle East and Asia at 3M Food Safety, based in the U.K. Jonathan obtained his Ph.D. in Chromogenic media microbiology from the University of Manchester and has over 20 years working in the industry as a microbiologist. He began his career at LAB M formulating new culture media, and then held roles in other companies developing solutions for rapid microbiology, hygiene monitoring and pathogen detection. During his last 15 years at 3M, Jonathan has led technical applications, support, and training for 3M Food Safety teams and customers across Europe, Middle East, and Africa. He has a number of scientific publications and has been a key speaker for a range of expert organizations including the World Bank, Global Brand Management organization, and the Food Division of the European Union Group. Global Food Safety Culture Webinar Series: The Global Food Safety Culture Series is designed to help you learn about the regional cultures in which your company operates and how to leverage those unique characteristics to improve your food safety outcomes. The series continues to explore five distinct regions: Europe, Australia, Asia, U.S. and Canada, and Latin America. During five separate webinars, these regional cultures will be explored at a macro level by Lone Jespersen, Ph.D., Cultivate, the impact of these regional cultural differences on food safety will be discussed by 3M Food Safety, and a practical case will be illustrated by a food safety professional at a food company operating in the specific region under study. In this episode of Food Safety Matters, we speak to Lone and Jonathan [14:17] about: Overview of the Global Food Safety Culture webinar series Utilizing the Erin Meyer Culture Map Exploring food safety by regional attitudes toward authority and decision making Contributions from Dannon, Europe; Bulla Foods, Australia; Monde Nisson, Asia; Dairy Farmers of America, U.S. and Canada; Sigma, Latin America Polling results regarding decision making Technology adoption Adoption vs. adaption Cultural advantages and strengths by region Cultural challenges and weaknesses by region Lessons learned and surprises Five stories of successful change through food safety culture NewsMore than 400 now sick in Salmonella Oranienburg outbreak of unknown origin  [3:20] Foodborne Illness in the U.S. Decreased During Coronavirus Pandemic [8:10] Poultry Companies Join with Consumer Groups to Demand Updated Poultry Food Safety Standards [10:24] Sponsored by 3M Food Safety We Want to Hear from You! Please send us your questions and suggestions to podcast@foodsafetymagazine.com

Francesca Schuler is passionate about growth and delivering results by building teams, brands and businesses with signature cultures and diverse leadership teams. As the CEO at In-Shape Health Clubs, a California-based chain full service health clubs, Francesca and her team transformed the organization to create a people and experience focused culture. She prioritizes team member development and diversity at all levels, both in the clubs and in all functions. This is evidenced by the increase in women on the leadership team from less than 10% in 2015, to now 50%. Her diverse background in consumer marketing generates innovative thinking in how to create compelling fitness experiences for members to motivate them to live healthy, fit and happy. Francesca joined In-Shape as CMO in 2015 and was promoted to COO in April 2017, before assuming her role as CEO in March 2018. Prior to joining In-Shape, Francesca was the CMO of BevMo!, a specialty beverage retailer based on the West Coast. She joined BevMo! from Treasury Wine Estates Americas where she was CMO, managing a wine portfolio of over 50 brands. Previously, Francesca was the Head of Marketing for Method Products, Inc. a pioneer of premium non-toxic home care products, the VP of Global Brand Management at the Gap and a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Early in her career, she held several marketing and sales positions at the E&J Gallo Winery. Francesca is currently on the board of O’Neill Vintners & Distillers and The Bundschu Company. She was named the 2019 Woman Leader of the Year by IHRSA, one of 2014 SF Business Times Most Influential Women in Business and was awarded the 2013 Marketers that Matter award for Customer Engagement. She holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University where she also rowed crew. Francesca is Chilean-American, bilingual in Spanish, and loves to travel with her husband Eric and children, Aria and Will.

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Renata Florio, Chief Creative Officer of Ogilvy Health North America. With over 20 years of experience, Renata has worked with many of the world’s biggest and best brands, and has collected many of the top creative awards—including 17 Cannes Lions. Since 2014 she’s been leading some of the main Global Brand Management clients at Ogilvy&Mather, and in 2017 her campaign for Kiwi Shoe Care “Portraits Completed”, mixing craft and data, was among the most awarded campaigns of the world.Join us as we find out about her love for languages; her vision for her new role at Ogilvy Health NA; and why selling the idea is part of the craft too...

Building a successful business is not easy!  Join Tiffany as she sits down with Jazz Elyse of Luxe Fragrance Bar.  They talk about stresses, struggles, and overcoming obstacles while starting and growing their respective businesses.  Jazz knows her stuff, so listen up!  Have a pen and paper handy.  About Our Guest Jazz Elyse Whitaker is the founder of LUXE FRAGRANCE BAR, a tailor-made skincare, hair care, and fragrance company she created with a $10 investment as an undergrad at North Carolina A&T State University. That ten dollars has turned into a dream, on the Southside of downtown Greensboro, where she operates the first LUXE FRAGRANCE BAR flagship location and creates custom skincare and fragrances for her clients. She is also the founder of the Dove Enrichment Academy, where she home-schools her son, Marlon Jey. Jazz Elyse's latest business venture is helping small business owners with proper business structuring and asset protection. Jazz Elyse was born in Los Angeles, California and moved to the DC Metropolitan area with her family at the age of 11, where she lived until she graduated high school. She attended and graduated Summa Cum Laude from North Carolina A&T State University with her Bachelor's Degree in Liberal Studies with three concentrations in Business, International Business, and African American Studies. She went on to receive her Master's Degree from the University of North Carolina Greensboro in Global Brand Management with a concentration in Supply Chain Management. In 2014, Jazz Elyse made the decision on whether to pursue her career according to her degree program or to pursue her business full-time. She chose the latter and says that it was the best decision she ever made for her career, to be her own boss. LUXE FRAGRANCE BAR has been operating for 12 years now and Jazz Elyse is proud to say she's run it with zero debt and she still controls it, 100 percent. LUXE FRAGRANCE BAR is located at 219 Southside Square, Greensboro North Carolina 27406. www.luxefragrancebar.com Follow her on Twitter: www.twitter.com/luxe_gso Follow her on Facebook: www.facebook.com/luxefragrancebar Follow her on Instagram: www.instagram.com/luxefragrancebar Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant YouTube: Money Talk With Tiff Channel Pinterest: Money Talk With Tiff

In today's episode, we sat down with Glenn Chin, the founder & managing director of MOST-PROLIFIC, the sports and entertainment consultancy he founded in 2010. He’s worked with startups in music streaming, tech media, gaming and sports science as well consulting with NBA franchises & Euroleague Basketball based in Barcelona. In this episode, we discuss:How he brought together sports, music, and culture at EA SportsWhat it was like working with Steve Jobs Lessons he learned as the Head of Global Brand for Nike Basketball Chin was spent over a dozen years during the founding of EA SPORTS, where he launched numerous award-winning franchises (including NBA LIVE, Coach K College Basketball, NCAA Basketball & NBA Street) and pioneered groundbreaking communications & initiatives as VP of Global Brand Management & Creative Development. At Nike, he served as Head of Global Brand for Nike Basketball and Nike Sport Performance. Glenn developed and executed the global management & rebranding of Nike Basketball and launch of NIKE+ a breakthrough innovation through the collaboration/partnership between Apple & Nike. Glenn has recently been involved in the rise of Esports as an investor, CMO, Advisor, content creator and consultant (NFL, Global Footwear Giant, etc.) A gamer since the days of Pong, he rekindled his competitive gaming while leading QA on Madden ’94. He currently is training on Fortnite with his 18 year old daughter.Glenn is a native of the San Francisco Bay Area, now living in Portland, Oregon with his wife & 2 adult children.

On this episode of J.B.T. Criz Bee talks to Derryl DePriest who was the former Vice President of Global Brand Management at Hasbro and the Star Wars brand team leader who oversaw the development and design of The Vintage Collection toy line. Listen to this episode and learn about Blue Milk LLC and the creative team who's hard at work at creating one of the most amazing, high-quality Star Wars action figure reference guides for collectors. In addition to details about the book and the Kickstarter campaign, Criz Bee talks to Derryl about distribution, why we have a Black Series 6" line, the build-a-droid concept, the damage on the original vintage Millennium Falcon tooling and several other topics. This is another episode not to be missed, give it a listen please, subscribe and support the show by hitting the 5 star in your podcast app. THANK YOU! The Vintage Collection Archive Edition Book Blue Milk LLC

Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits. He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.” The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why. Tune in as we talk with Douglas about the many ways internal comms can support the brand.Continue Reading → The post Episode #35: Hey, Internal Comms: Marketing needs you appeared first on FIR Podcast Network.

In this episode of Cybersecurity Briefing, Alan interviews Jose Aguilar – the global brand management director for Nestle Nutrition. He leads the super-premium infant formula category, which is a billion-dollar business, and handles geographic expansion, the renovation of the communications platform, as well as innovation projects. Jose Aguilar is a senior global marketing and commercial executive, with experience leading businesses all over the world, in places such as Europe, Asia, Latin America, and the United States.

Barry Slade is currently the VP of international sales for Regal Marine, where he is responsible for sales and marketing efforts supporting 72 international dealers in 51 countries. Barry has overseen over half a billion dollars of boat sales in his career and has been involved in every aspect of the boat business – starting as a First Mate, running a charter boat, and a variety of roles and responsibilities at some of the top boat manufacturers. Barry’s illustrious career includes stops at Anchor South Management where he oversaw management of multiple facilities featuring over 1500 slips and 74 houseboats; Sea Ray Boats as Director of International Operations and Global Brand Management, coordinating sales activities for Sea Ray and Boston Whaler brands; Baja Marine as VP of global sales; Director of Sales at Azimut where he helped launch Azimut USA; and Hatteras as International Sales and Marketing Director. Barry’s experience as a licensed captain as well as a recreational boater and industry leader on the manufacturing side provided the opportunity for a wide ranging and incredibly educational and fun conversation. It is the first and I’m gonna guess last time Stinger Missiles are mentioned on the podcast, and we cover things like manufacturer building trends, how he learned to boat in the Caribbean, differences boating internationally, and a whole lot more. Enjoy!   On getting started in the industry…..Following college, I had taken some trips to the Bahamas on a raggedy old 65’ ketch with 16 or 18 college kids on it. It was my first time in blue water and following some experiences early in my childhood it all came together. I just knew that’s where I wanted to be. I was in the auto industry, I turned in my car, sold my house, and moved to the Virgin Islands. I got my captain’s license and started in the charter business. After a season, I came back to the US and got a job with Hatteras as a first mate on their demonstrator. I feel fortunate and blessed to be in a business that I love with a product that I just can’t get enough of. On boating memories from his youth…..I had one defining moment. On my ninth birthday, I remember vividly my father waking me up and saying, ‘You’re not going to school today, we’re going fishing.’ We went out on about a 70’ head boat out of Carolina Beach, and I was sick as a dog all day long but I had the best time. I remember the Coke, I remember the saltines, and we caught fish. We had a great day and I fell in love with big water and the ocean. On his time as first mate…..We learned to sail, learned to work lines, anchoring techniques, navigation. Coming back in to Government Cut in Miami from the Bahamas was always an experience. It was fun but also a great learning experience. Some things come easier than others but by and large I felt like there are others who have come before us and done it so I can too. On personal boating…..We are fortunate at Regal that there are some boats that we have access to occasionally. Some of it is product testing, some is enjoyment. One of the great things about Regal is many of the employees are avid boaters so by using boats we can be better critics and offer suggestions that make our boats better. My kids have grown up on boats, I honeymooned on a yacht in the Virgin Islands. Boats have been an integral part of my life and especially the enjoyable times in it. On favorite places to boat…..I’ve boated in Singapore and Hong Kong, the Red Sea, the Arabian Gulf, Gulf of Mexico, lots of places. They’re all unique. They all have something to offer and are wonderful in their own way. If I had a favorite it would most likely be the Caribbean only because I’ve spent so much time there and have many memories. There are a few places I’d like to boat. One is Croatia. I’ve heard some of the islands are just breathtaking, simple, take you back in time boating. The other is Fiji and Bora Bora. They are overwhelmingly beautiful and seem like they would be good places to cruise and dive. On building boats for the overseas customer…..There are some differences. We as a manufacturer have to cater to those differences. There are a lot of places where they need enclosures. The weather is cold and the seasons are short so they like a pilot house enclosure even on small boats. Mooring is quite different. Most of your international marinas, particularly for boats over 10 meters, you have what’s called a Mediterranean moor. You’re anchored on the front and tied at the back and as a result you have a passerelle which is a boarding gangway. On differences boating on big boats…..Your mistakes get a whole lot more expensive! It’s really just anticipating what’s ahead. With a large boat, you have a lot of momentum, a lot of mass. It’s a spatial orientation. Understanding where you are and where you want to go, and how the forces of nature and your engines and thrusters can all work in concert to move you in that direction. On design and building trends in the industry…..The first thing that is really apparent in the market is the trend towards outboards. They’re becoming immensely popular and we’re up to a full family of boats with outboards. Starting at the 23 OBX, we’ve got a 26, a 29 and a 33. We’ve got a full complement of beautiful outboard boats. The surf market, the tow boat market, is also one that continues to grow and attract boaters. We’ve developed a family of surf boats that we believe are among the best in the non-traditional tow boat segment. Using Volvo Penta’s Forward Drive we’ve been able to create a surf system that creates an extremely good wave but also allows the boat to do all the things it was originally built to do. It cruises well, it handles well, it docks easily, great fuel economy. Everything about the boat that made it a terrific all around boat gets the benefit of now being able to surf. We’ve moved into the fly bridge market with the recent introduction of our 42 Fly. We’ve traditionally been a Coupe builder, along with the 42 Fly we’ve got the 42 Grand Coupe. Large retractable sunroof, single level, and beautiful state rooms below. Were always monitoring what’s out there, what’s selling, what the competition is doing and trying to be ahead of or in the mix with the competitive forces in the market. On reaching out to new markets…..We want to connect with the emotional side of boats and boating. It’s a big discretionary item, there’s a lot of emotion involved. It’s also a memory making machine. We look at our boats as things that families will use to create memories that they’ll have for a lifetime and we want those to be good memories. They call it pleasure boating for a reason and if it ceases to be a pleasure, then we’ve not accomplished our mission. You’ll see in some of our video the emotion that’s a part of boating. The Dreaming With You video connects back to the childhood emotion that I identify with as a kid, that 9 year old with boats and boating. That’s what bonds us all. The younger generation still has that opportunity. Albeit they’re being introduced to a lot of different ways to come into boating. There’s boat clubs like the Freedom Boat Club, there’s the sharing economy through other vehicles, but once you’re there and you’ve had that experience, we’re all the same. The emotion is an integral part of boating. On what stands out at the Regal factory tours….The people. We have an incredibly tenured team. Some real dedicated and fantastic boat builders that love it when people come through the plant. They love to show their art, their trade, their expertise. The thing I recall from my first visit was what I call ‘Seeing boats doing what boats were meant to do’ – that is, floating and running. Most of our boats go into a test tank where systems are run while they are floating. They see what a boat is gonna do when it gets out into the real world. The larger boats go into a test track where we can essentially give it a sea trial. On Barry’s retirement boat…..I’m more attuned to a trawler style. They offer some great benefits of extended range, offshore capability, something with redundant commercial grade systems. A pilot house boat, something with side decks, something with good launch and retrieval capabilities for tenders and toys, a cockpit of some kind is a must. Nice access to the water because I’d want to dive and be on or close to the water much of the time. You look at the market and there are a number of people building good boats like that. One of them that comes to mind is Nordhavn. On what he would never go on the water without….If I’m just going out local it would be a cell phone. You can do a lot with a cell phone, you’ve got charts, the phone, the weather. So, a cell phone and a way to charge it. If I’m going off shore the two things that are essential are a float plan and a ditch bag, which has many things that you would potentially need in an emergency. Its designed so that you can ditch it. The bag itself is designed to float with the contents in it which would include things like flares, a VHF radio, EPIRB, dye, comfortable life jackets. I even carry a set of wooden plugs so if you ever spring a leak you have something that’s tapered and fits right in. A mask so if you ever need to see something on the outside of the boat you are all set. On boating apps…..A good weather app, there’s a ton of those. Something that allows you to see the detail in the storm, allows you to see the lightning. Navionics and Garmin, some of these guys have really good apps that tie in with their electronics. There’s one that’s called Windfinder that I really like. There are tide apps if you’re coastal boating. A lot of the glass cockpit technology that you see in the modern boats they have that same functionality. On advice for someone thinking about getting into boating…..You’re about to embark on a very wonderful stage of your life. You should do your homework and investigate the different ways to expose yourself to boating. Make the investment to learn about boating and boats. Find a good dealer in your area that can help you through the process. You can go to Discover Boating. There are a lot of ways to boat and a lot of different kinds of boats and you want to have a good experience with a boat that matches your needs.

Dr Ming Lim of the University of Leicester School of Management describes her research and teaching interests in the emerging markets primarily of China, but also including India, Brazil, and African countries. Ming's research is reprised in her two upcoming books "Consuming China" and "Global Brand Management."

Rob Radomski, vice president, Global Brand Managementt, Extended Stay Brands, IHG | Verchele Wiggins, vice president, Global Brand Management, Holiday Inn Family of Brands, IHG | Del Ross, vice president, Global Sales and Marketing, IHG

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