Podcast appearances and mentions of jeremy shere

In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth.Todd emphasizes that many B2B companies mistakenly view trade shows as isolated events rather than integral parts of a broader marketing strategy. He critiques the common reliance on foot traffic as a success metric, noting that not all visitors are potential customers. Instead, he advocates for creating memorable experiences that engage attendees, such as immersive booths and interactive displays.Todd shares a successful example where a company created an exclusive, intriguing booth that drew in crowds, leading to significant lead generation. He also highlights the importance of follow-up strategies post-show, including personalized outreach and nurturing leads through multiple touch points.The conversation underscores the need for companies to think creatively about their trade show presence and to integrate their efforts into a cohesive marketing plan that extends beyond the event itself. Todd invites listeners to connect with him for further insights on trade show consulting and marketing strategies.Connect with Todd: https://www.linkedin.com/in/jtoddgregory/ Hosted on Acast. See acast.com/privacy for more information.

In this captivating episode, host Jeremy Shere from Connversa speaks with Marce Gutierrez, a research fellow at the National University of Salta in Argentina. Marce shares her unique perspective as a trans woman and an anthropologist, studying the interconnected histories of Jewish and LGBTQ+ persecution in Argentina. She delves into the story of Rabbi Marshall Meyer, a key figure during Argentina's turbulent 20th century, and how the violent legacy against marginalized groups spans from the early 1900s through the military dictatorship of 1976-1983. Marce also discusses her research into archives that reveal the struggles and resilience of these communities, highlighting the need for recognition and reparations, and reflecting on the power of community connections in overcoming historical injustice.

In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.Connect with Malte: https://www.linkedin.com/in/malte-lange/00:00 Welcome to the Podcast00:04 The LinkedIn Dilemma00:58 Introducing Melta Leng02:05 The Missing Piece in LinkedIn Strategy03:05 Developing a Solid LinkedIn Strategy03:48 Understanding Your Target Audience12:05 Creating Engaging Content16:18 Leveraging LinkedIn Ads21:09 Targeting the Right Audience22:04 Balancing Paid and Organic Strategies22:47 Leveraging Tools for Prospect Research24:52 The Importance of Personalization27:07 Scaling vs. Personal Touch29:59 When to Make the Offer32:08 Tailoring Offers to Prospects34:18 Building Long-Term Relationships38:50 Key Takeaways and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.Connect with Nick: https://www.linkedin.com/in/nickbennett1/Check out the book!00:00 Welcome to the Show00:14 Introduction to Influencer Marketing00:51 Guest Introduction: Nick Bennett01:15 Nick Bennett's Journey02:02 Nick's Book on B2B Influencer Marketing03:09 Understanding Influencers in B2B09:07 How to Work with Influencers14:28 Finding the Right Influencers18:03 Successful Influencer Campaigns27:05 Measuring Influencer Campaign Success30:19 The Future of Influencer Marketing in B2B33:01 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports.00:21 The Importance of Industry Reports01:12 Guest Introduction: Lacey Budd from Customer.io01:23 Overview of Customer.io and Lacey's Role02:42 Creating a Comprehensive Industry Report03:42 Planning and Timeline for Report Creation04:44 Data Collection and Analysis06:35 Team Collaboration and Project Management11:35 Survey Data and Insights16:25 Challenges and Learnings from Data Analysis24:22 Design and Presentation of the Report28:34 Breaking Up the Page with Design Elements29:03 Learning from Last Year's Report30:53 Starting with Design Direction35:44 Internal vs. External Report Creation40:41 Team Collaboration and Morale43:00 Distribution Strategy for the Report45:09 Measuring Report Success48:11 Valuable Insights for the Audience50:03 Feedback and Improvements54:49 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships.00:00 Introduction and Episode Overview00:29 Guest Introduction: Sally Lechin from Envana02:44 Challenges in B2B Marketing05:27 LinkedIn Strategies for Lead Generation11:24 Tools and Tech Stack for Marketing21:51 Event Participation and Building Relationships25:21 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

Mastering B2B Marketing Transitions: Insights and Strategies with Haley FraserIn this episode of the B2B Content Show, host Jeremy Shere interviews Haley Fraser, the new Director of Brand and Content Marketing at Asimily, a startup focused on securing connected devices. Haley shares her experiences and strategies for successfully transitioning into new roles, especially at leadership levels, within various organizations. Key discussion points include the importance of asking questions, showing genuine curiosity, and gathering crucial feedback to understand new environments. Haley emphasizes building relationships, earning trust, and handling organizational resistance to change. They also cover aligning content marketing projects with business-critical KPIs, balancing immediate wins with long-term strategic impacts, maintaining open communication, and valuing team feedback. For new leaders, Haley advises having a clear playbook, understanding competitors, and staying engaged with key stakeholders. Connect with Haley on LinkedIn for further insights.00:00 Welcome to the B2B Content Show00:40 Introducing Haley Fraser00:59 Understanding Asimily's mission01:52 Haley's Experience in Content Marketing04:34 Challenges of Transitioning to a New Role06:23 Building Connections and Earning Trust07:49 Gathering Insights from the Organization10:32 Navigating Conflicting Opinions11:54 Identifying Areas for Improvement12:20 Navigating Organizational Change12:51 Building Relationships and Understanding Decision-Making14:00 Gathering and Implementing Feedback15:18 Balancing Priorities and Avoiding Shiny Objects18:17 Dealing with Resistance and Friction23:12 Final Advice for New Leaders24:49 Connecting and Staying in Touch Hosted on Acast. See acast.com/privacy for more information.

In this thought-provoking episode, host Mike C-Roc invites Jeremy Shere, the CEO and founder of Conversa, to the show. Jeremy's company specializes in helping individuals create a month's worth of authority-building content in just 60 minutes. On top of that, Jeremy hosts a podcast of his own, which becomes a focal point of their conversation. Before diving into the world of content creation and collaboration, Mike begins with a profound question, "What are you made of, Jeremy?" This question sparks a deep and thought-provoking response from Jeremy, who reflects on his Jewish identity and its significance in light of recent events in the Middle East. Mike and Jeremy explore the theme of divisiveness and its impact on society. They discuss the importance of unconditional love for all people, regardless of their background or beliefs, and how it can be a powerful force for unity. They also touch upon the idea of not taking things personally or getting offended, emphasizing the importance of rising above historical grievances and using them as a means of advancement, rather than division. The conversation delves into the complex dynamics of our world and the need for understanding and empathy, while also acknowledging the existence of evil ideologies that must be condemned by all. This episode provides a platform for listeners to contemplate the power of collaboration, identity, and unity in an increasingly divided world. Tune in to gain valuable insights into content creation, collaboration, and the importance of embracing diversity and love for all as Mike and Jeremy share their thoughts and experiences. Don't miss this engaging and thought-provoking episode! Website URL:: connversa.com Social Media Links/Handles: : https://www.linkedin.com/in/jeremy-shere-phd-7640934/ https://www.youtube.com/channel/UCAobzI60JZ79EMiTeC6rjEw

Meet Jeremy Share, a multifaceted professional who embarked on a transformative journey through academia, freelancing, the corporate world, and eventually back to entrepreneurship. Jeremy's story is a testament to the power of self-awareness and adaptability, showcasing his intuitive career choices and the valuable lessons he learned along the way.Jeremy's voyage begins with a Ph.D. in English Literature but takes an unexpected turn when he delves into freelance writing to supplement his income. Over 12 years, he navigated the worlds of radio and music production, ultimately landing a corporate job with hopes of launching an internal podcast for the sales team. However, corporate bureaucracy stifles this endeavor, leading Jeremy to explore podcasting for marketing purposes. His foray into podcast production ultimately led him to establish his own podcasting business, a venture supported by his family, challenging him to leave behind the corporate world and embrace full-time entrepreneurship.Discover how Jeremy's story unfolds as he shares the unexpected twists and turns that shaped his career, from academia to corporate and back to entrepreneurship, proving that self-awareness and adaptability are key to personal and professional growth.Key TakeawaysSelf-awareness in career choices: Jeremy's intuitive approach to career decisions and the importance of adapting to different paths.Navigating the corporate world: Discover how Jeremy's initial skepticism about corporate culture evolved as he found unexpected depth and learning opportunities within it.From freelancing to entrepreneurship: Explore Jeremy's journey into podcasting, his shift to a full-time podcasting business, and his focus on marketing and sales for business growth.The evolving business strategy: Learn about Jeremy's emphasis on incorporating video content for building trust, their "interview engine" service for busy CEOs, and the challenges of creating authentic video content.The power of community and relationships: Dive into the significance of genuine connections in marketing, the lessons learned from inbound and outbound marketing approaches, and the value of approaching prospects as a student.Join us for an enlightening episode as we unravel the remarkable journey of Jeremy Share, highlighting the importance of self-awareness, adaptability, and the power of forging authentic connections in the ever-evolving world of business and podcasting.

In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips for getting honest feedback from customersWhat to look out for in terms of fraud and budgetLearn more about AdTaxiConnect with Dawn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses.Highlights:The conventional wisdom of avoiding jargon in content to not confuse or annoy your audienceThe benefits of using jargon strategically to engage your audienceUsing jargon in a B2B context, and how it depends on your audience and the stage of the funnelThe importance of making your audience feel like an educated consumerLearn more about Andigo New MediaConnect with Andrew on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.Highlights:Using brand journalism to educate and inform people about the world in which the brand operates.Exploring how brand journalism works in the B2B world.Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issuesLearn more about FrequenceConnect with Jason on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.HighlightsWhat is a content launch and how does it differ from product launchesHow to make content more “launchable”How to involve partners in content launchesThe importance of timing when it comes to launching contentLearn more about SprigConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere was joined by Sarah Moore, Chief Marketing Officer at Beekeeper. Sarah shared her insights on the power of storytelling in B2B marketing and gave examples of how Beekeeper is using storytelling to effectively engage with their customers.Why storytelling is a fundamental way of doing great marketing in B2BHow to tell stories about your customer and their challengesHow Beekeeper uses storytelling to educate their customers about the problem of frontline disconnect and to share customer success stories.Using video is a powerful medium to tell stories.Learn more about BeekeeperConnect with Sarah on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.Highlights:How humanized content resonates more with audiencesThe three attributes of a great content experience: Connected, Engaging, and RelevantBeing transparent with quantitative elements of content to build trustGenerative AI can be used for content creation, but must be used responsiblyLearn more about Tendo CommunicationsConnect with Kim on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a strong one, and how to develop a unique value proposition.Highlights:What a value proposition is and why it mattersHow to identify what your business is already known forWho is your customer and what do they actually want and needHow to brainstorm for ideas for your unique value propositionLearn more about Crème BrandsConnect with Kathryn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing to content marketing, how they've been able to use content to drive business results, and the different channels they use for content marketing, including social media, video, and a soon-to-be-launched podcast.Highlights:Cardata's transition from traditional marketing to content marketing How content marketing has been able to drive business resultsThe importance of working with other divisions to prove content's valueThe advantages of content marketing compared to PPCLearn more about CardataConnect with Torben on LinkedIn

In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.Highlights:• Content is “the kingdom”, not just the domain of content marketing teams• The importance of collaborating with other teams can provide valuable insights and stories• Customer success teams can offer deep expertise in the problem space• How sales teams can be valuable partners in content distributionLearn more about ConstructorConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.Highlights:The impact of having a lean marketing team and the need for a collaborative approachThe importance of setting writers up for successThinking like a journalist when creating contentThe need for C-suite buy-inLearn more about Revelant WritingConnect with Julie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere dives into the topic of selling the concept of content marketing internally with guest Sarah Sheehan, Senior Manager of Content Marketing at Within3. Sarah shares why it's important to do this, and examples of how she's gone about it. She also shares the ROI of content marketing, and how treating feedback as a learning opportunity can help create better content.Highlights:- The three reasons why it's important to sell the concept of content marketing internally- Examples of how Sarah has gone about it- The ROI of content marketing- Treating feedback as a learning opportunity to create better contentLearn more about Within3Connect with Sarah on LinkedIn

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possible to develop and strengthen a brand. He explains the process of cultivating a brand with an example, and the importance of understanding the audience one is trying to reach, as well as the company's core values and vision.Highlights:What brand cultivation meansHow to develop and strengthen a brandThe importance of a company's core values and visionThe need for an ongoing process of cultivating a brandLearn more about BayCreativeConnect with Arne on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just producing content at scale, and that there are certain aspects of media companies that may not be applicable to B2B companies.Highlights:Marketing teams behaving like media companiesMedia companies have certain constraints which lead to content like clickbait titles, biased reporting, and sensationalist headlines“What is our version of a media company?”Learn more about ScaleCrushConnect with Vince on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.Highlights:The cookie apocalypse is coming and it's getting harder to measure what people are doing onlineB2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channelsHow to measure longer sales cycles and impressions effectively.Learn more about ProvalyticsConnect with Jeff on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere talks with Crystal Coez, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Crystal explains what an “editorial franchise” is and how it can help businesses earn attention from prospects, prove trustworthiness, and create monetization opportunities. She also shares what makes content “crap” and how to create an editorial franchise that meets the needs of the audience.Highlights:What an editorial franchise is and how it can help businessesThe three elements used to formulate content strategiesThe importance of meeting your audience where they areHow to create an editorial franchise that meets the needs of the audienceWhat makes content “crap”Learn more about RevmadeConnect with Krystle on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Amelia and Jeremy discuss why it's important for marketing leaders to do some of the “grunt work” of content creation, and when it's appropriate to outsource work to freelancers.Highlights:The risks associated with outsourcing top of the funnel content to a freelancer who isn't familiar with the productThe importance of investing time in activities that move the needle mostThe value of having a marketing leader do some of the grunt work in order to lead effectivelyWhen to outsource work to freelancersLearn more about UserpilotConnect with Emilia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the nuances of different platforms, like LinkedIn. He also provides guidance on how to audit content and use Google as a distribution channel.Highlights: What it means to prioritize distribution first in content creation Understanding the nuances of different platforms, like LinkedIn Auditing content and using Google as a distribution channelLearn more about JustinSimonConnect with Justin on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how AI is changing the landscape of content marketing, how AI tools can be used to generate content, and the implications of AI for SEO and web traffic.Highlights:How AI is changing the landscape of content marketing and how it can be used to generate content Google's EAT methodology can help content rank better in Google searches The future of AILearn more about RokettoConnect with Ulf on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess helps B2B marketers create content experiences and build brand engagement in the metaverse. Plus, she talks about why the metaverse has gotten a bad reputation, the interactivity and visuals you can add to content in a virtual store, and how B2B marketers can use virtual experiences to extend the reach of their events. Highlights:  What a virtual store looks like and the benefits of having one The metaverse as a tool for B2B content marketers Enhancing content marketing by placing it in an immersive, interactive environment Learn more about ObsessConnect with Samantha on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.Highlights: How to repurpose content, including updating existing content, copying and excerpting, and reformatting The importance of making sure existing content remains relevantHow to identify which claims need to be backed up with data Making claims more believable by linking to relevant case studies Learn more about StoryfuelConnect with Melanie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. Highlights:What it means to develop a relationship with an audience and why it's important in order to create content that resonatesStrategies for cutting through the noise and making a lasting connectionThe importance of high-quality contentWhy it pays off to go the extra mile and do quality research to create data-driven contentLearn more about BizzaboConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make sure their content cuts through the noise and has a unique point of view. They also discuss how to create good content, from immersing yourself in your subject matter to executing it properly. Highlights: What “Content is your edge” meansHow to create immersive content The importance of understanding the two skillsets needed for content marketing: mining for insight and polishing content. How HR can benefit from having a content strategy while working with the marketing team to help distribute organic contentLearn more about ColumnConnect with Mo on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa shares her experience of leading a lean content team in a time of economic uncertainty and provides insight into how she and her team have adapted to this new reality. Highlights: How Marissa's team was impacted by the economic downturn  The importance of streamlining tasks and removing obstacles Managing expectations and setting realistic goals The need to focus on valuable customers Learn more about FeedvisorConnect with Marissa on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadership content that stands out from the crowd and offers something new and different to readers. Highlights:The importance of telling the story that only you can tell and the value of understanding your audienceTechniques from journalism to create better thought leadership content Incorporating your subject matter experts and customers into your thought leadership content.Learn more about Reward GatewayConnect with Chloe on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies for success. Highlights:Advantages of small marketing teams: move faster, explore new channels, make decisions quicker Exploring channels that your competitors are not targeting Creating better content than your larger competitorsHow email marketing is a great channel for small teamsLearn more about credolabConnect with Harald on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helpig B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach to editing, and the technical side of podcasting. Highlights:The technical side of podcasting, tips and tricks for a better podcast production.The advantages of Podcasting for B2B MarketingUsing podcasting to build a more human and personable relationship with the audienceHow to measure success when creating a podcast.Learn more about SyncroConnect with Jennifer on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and communicate their expertise in the ad monetization technology platform. Highlights: What is a content cluster and why you need them for your B2B content marketing strategy How Google uses algorithms to determine expertise  Creating a content cluster and getting the most value out of itLearn more about PlaywireConnect with Stacy on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support.Highlights: The value of collaborating with costumer support as a marketer  to gain an understanding of customer journeys and create better content.The importance of understanding customer needs .Techniques to master hero content.Learn more about DensityConnect with RC on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI can be used in B2B content creation, the benefits of using AI, and its limitations. Jeff shares his experience of using AI, specifically Chat GPT, to generate content, personalized email subject lines or bodies, targeted social media posts or ads an ideas for blog posts.Highlights:How AI is changing content creation and marketingThe Benefits And Drawbacks Of Artificial IntelligenceBest practices to create authentic content using generative AIThe future of AI in content marketing and how companies can best prepare for this shift.Learn more about EmplifiConnect with Jeff on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. Krantz explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing. To bypass traditional gatekeepers of the audience, marketers are searching for ways to build direct relationships with prospective buyers and customers. Publishing content like a media organization can help with the delivery mechanism for this direct communication.Highlights:The meaning and value of publishing content like a media organization in B2B MarketingHow does adopting a media or journalistic approach levels up your content strategyThe need for sales and marketing alignment in order to create better contentThe importance of creating an identity within your company for effective engagement with your costumers.Connect with Adam on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar to keep everyone on track.The importance of managing exceptions for better workflow and content creation.Guiding principles to follow when getting started with managing expectationsThe value of communicating clearly across all departments, focusing on alignment, and reprioritizing when necessary.Learn more about IrwinConnect with Claudia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the importance of creating content that provides value for the audience and how businesses can repurpose content in different formats. Highlights:What does it mean for a B2B brand to think like a media company The next evolution of content marketing Producing content that provides value and resonates with the audience The importance of leveraging owned media channelsLearn more about Vena SolutionsConnect with Jonathan on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs from static content. He also shares examples of projects his company has completed and offers advice on how to get started with interactive content. Highlights:What is interactive content? The benefits of using interactive content in B2B Content MarketingEngaging examples to try for your B2B strategyLearn more about Rock ContentConnect with Giuseppe on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Zach Searcy, Content Marketing Manager at Fleetio, a software that helps organizations track, analyze, and improve their fleet operations. Zach shares the story behind why Fleet O created spreadsheet templates for their audience, even though their mission is to get people away from spreadsheets. He also talks about the strategies they use to nurture leads and convert them into customers. Highlights: - Fleet O's strategy of providing useful spreadsheets to their B2B audience - The importance of meeting your audience where they are- Strategies for nurturing leads and converting them into customersLearn more about FleetioConnect with Zach on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere speaks with Lisa Spinelli, Director of Content Strategy at Degreed, about the challenge of finding good writers for content marketing. They speak about what makes for good writing, the difficulty of finding writers with subject matter expertise, and more!Highlights: What a learning experience platform is and how it differs from a learning management system  What does good writing actually mean Why it can be difficult to find writers with subject matter expertise and how to look for the perfect matchThe potential impact of AI on writersLearn more about DagreedConnect with Lisa on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing.Highlights: What is co-marketing and how it's different from influencer marketing and affiliate marketingHow to choose the right partner for co-marketingEffective tips for reaching new customers with strategic partnershipsLearn more about ThinkificConnect with Evan on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. Highlights: Understanding the concept of storytelling in a B2B marketing contextThe importance of understanding your audience and their pain pointsUsing stories to paint a picture and appeal to your target audience Learn more about LockstepConnect with James on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas. Highlights:How to create a niche within a niche of manufacturing with targeted content Different customer expectations for service level and product features The importance of listening to customers and understanding the full value of your product Learn more about FulcrumConnect with Nick on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights:Tips for dealing with the avalanche of applications that will come your wayWhy writing tops Jennifer's list of qualificationsWhat Jennifer looks for in a writerLearn more about ProdigalConnect with Jennifer on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. Highlights: Revenue marketing, and how is it different from other types of marketingHow to look at content marketing through a revenue marketing lens Examples of content created with a “revenue focus”  The importance of focusing on the right KPIs Learn more about RockerBoxConnect with Ashley on LinkedIn

In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it's important to keep marketing during a recession. Highlights: How Vanessa's team has shifted their content marketing strategy to respond to the current economic outlook  The importance of value-based content in uncertain economic times  Why it's important to keep marketing during a recessionLearn more about VaricentConnect with Vanessa on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.