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Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.In this episode we discuss:The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the roomOvercoming objections for talking to your customersWhat the movie Arthur Christmas can teach us about marketingRiches in NichesThe power of visiting the store where your product is soldPhillip OakleyPhillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands grow and stand out across industries like technology, medtech, and consumer goods. In 2012, he founded Common Giant, a boutique consultancy that helps businesses leverage branding as a competitive advantage in a crowded marketplace.Phillip has also served as VP of Brand Strategy, helping retail brands sell in, stand out, and sell through while consulting on marketing strategy and creative execution for various business models.An energetic keynote speaker, Phillip shares insights on branding and creativity. He also lectures junior creatives and small businesses on effective marketing and is an eternal student of branding and marketing, having completed the Marketing Week Mini MBA and MAD//Masters. Find Phillip on LinkedIn.RecommendationsMan's Search For Meaning by Viktor FranklStrategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.TranscriptA full transcript is available on the episode page here.
In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more. Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process. Topics discussed in this episode: What 300+ merchant interviews revealed about profit margins in the post-iOS 14 eraHow service-based upsells reach 40-60% conversion vs traditional 2-3% product upsellsWhy stolen package protection converts at 50-70% of concerned customersWhat makes optimal upsell pricing range from 2-9% of cart valueHow merchants boost profits by 10% in under 10 minutes with protection servicesWhy extended return windows drive sales during Black Friday seasonWhat makes carbon neutral shipping a compelling modern upsellHow to combine product and service upsells effectivelyWhat A/B testing shows about optimal upsell placementHow success-based pricing eliminates risk for merchant protection servicesLinks & ResourcesWebsite: https://www.protectmyorder.com/Shopify App Store: https://apps.shopify.com/protectmyorderLinkedIn: https://www.linkedin.com/in/idries-erfan/Get access to more free resources by visiting the show notes athttps://t.ly/gIP5pSPONSORS:Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!
Do you need to build a successful customer success function from scratch, but you feel overwhelmed and unsure where to start? In this episode of the WICS podcast, I asked Sara Masson to join me so that we can go into that specifically. Sara is a VP of Customer Success and an innovative customer success professional who's passionate about customer focus, creative campaigns, and organised project planning.She shares her CS journey, her framework, where to start from, and what the building blocks of a customer success function are.What you'll learn from this episode:How to build a successful customer success function Common mistakes made by CSMsHow to deliver value to your customersWhat works well Listen now and build a thriving customer success function. By mastering the customer journey and building a strong customer success function, will result in long-term satisfaction and loyalty. Remember, every step you take to improve customer success impacts the growth and success of your business.Follow Sara!Sign up for Sara's course HERE.This episode is brought to you by Deployflow.__________________________________________________About Women in Customer Success Podcast: Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other. Follow:Women in Customer Success - Website - womenincs.co - LinkedIn - linkedin.com/company/womenincs - Instagram: https://www.instagram.com/womenincs.co/ - Podcast page - womenincs.co/podcast - Sign Up for PowerUp Tribe - womenincs.co/powerup Host Marija Skobe-Pilley - Website - https://www.marijaskobepilley.com/ - LinkedIn - https://www.linkedin.com/in/mspilley/ - Coaching with Marija: http://marijaskobepilley.com/programs - Get a FREE '9 Habits of Successful CSMs' guide https://www.marijaskobepilley.com/9-habits-freebie
Hi everyone! Today I'm speaking with Joe Hollier, Co-Founder of Light -> a minimalistic, non-addictive smartphone alternative. For those of you who have known me for a while I've been on a long-time mission to become more intention with the information I'm taking in and to cultivate more focus and flow into my day. Partner that with my long-time meditation practice and over the past few years it has become obvious to me that my phone... as convenient as it is... is definitely part of a larger problem.This year I "upgraded" to a Lightphone and started to set more serious boundaries with my phone. I noticed that on retreats/vacations/weekends when I don't have a traditional smartphone on me I feel more focused, intentional, and peaceful. On days when I am on my phone a lot I feel overwhelmed, more anxious, and "rushing" non-stop. I also found it more difficult to participate in things I loved: reading, learning, and tapping into that state of "deep focus".Well, it turns out I'm not alone. According to recent research: Checking phones has become so prevalent that more than 40 percent of consumers said they look at the devices within five minutes of waking up, according to a 2016 survey by Deloitte. Fifty percent said they check them in the middle of the night. “The brain starts learning how to switch rapidly from one task to another to another,” says William Klemm, senior professor of neuroscience at Texas A&M University and author of Teach Your Kids How to Learn. “It becomes a habit. But this habit conflicts with focused attentiveness.” Y'all, IDK about you but I don't feel good feeling so distracted - I want more peace and a sense of calm groundedness in my day-to-day. Enter Light - and this conversation. What we talk about: Joe and Kaiwei's journey of creating a "light" phone in the era of "more is more" (more apps, more features, more addiction)What it was like building towards a very polarizing vision: the challenge of fundraising in an era where smartphones were all the rage & VC's were looking for "hockey stick" growthThe power of community: bringing customers along the journey of building a complex, multi-year hardware tech product (How crowdfunding made all the difference)The research behind going light + the benefits seen from case studies like schools that went 100% light phone and the benefits seen from customersWhat "actually" makes smartphones addictive?Why "screentime" often isn't enoughJoe's own journey of cultivating an "intentional" life (as an artist and multidisciplinary designer)What Joe predicts the future of social might look like AND tech companies he's loving these days+ so much more!About Joe:I'm a multi-disciplinary artist and entrepreneur. I studied design at the School of Visual Arts and graduated as the valedictorian. I started a design studio & skateboard company called Five on That, working as an animator, film maker, and illustrator mostly. I was also selling and exhibiting my painting and collage work. The Smithsonian commissioned a short film called "Diary". Other clients include Nike, CNN, the Lincoln Center, Debbie Millman, Office of Paul Sahre and Sagmeister & Walsh. Print Magazine reSupport the showTo connect with Kasia Join our monthly newsletter www.inflowplanner.com (use code "podcast10" for 10% off) @The_Other_Way_Podcast @InFlowPlanner Submit topic/theme/speaker requests
From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io.Topics discussed in this episode:What are ways brands can use quizzes, surveys, and reviews to make shopping more personalizedWhat are the benefits of a single customer profile merging quiz, review, and survey dataHow do referrals, reviews, and loyalty programs help businesses in acquiring and retaining customersWhat role does transparency and incentivization play in data privacy concernsLinks & ResourcesWebsite: https://okendo.io/Shopify App Store: https://apps.shopify.com/okendo-reviewsLinkedIn: https://www.linkedin.com/company/okendo/X (former twitter): https://twitter.com/GetOkendoGet access to more free resources by visiting the podcast episode page att.ly/rnjgG Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsCustom Shopify Store AuditDiscover valuable insights to boost conversions and optimize your store for maximum impact. Learn more: https://www.clauslauter.com/audit/Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com.Topics discussed in this episode:What differences exist in online shopping preferences across generationsWhy it's crucial for brands to provide tailored experiences to their customersWhat limits do platforms like Shopify face in personalizing ecommerce experiencesHow the speed of an ecommerce website contribute to its conversion ratesLinks & ResourcesWebsite: https://www.experro.com/LinkedIn: https://www.linkedin.com/in/jayeshmori/Facebook: https://www.facebook.com/ExperroDXP/X/Twitter: https://twitter.com/ExperroDxpGet access to more free resources by visiting the podcast episode page att.ly/gTSwHSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customersWhat mistakes brands make which don't help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024Find Alex Greifeld on - https://nobestpractices.co/https://twitter.com/heyitsalexPhttp://nobestpractices.co/newsletter/
In this episode, Carrie, Rebecca, and Adam discuss: Why digital health startups need to calculate ROI What types of organizations to consider targeting as customersWhat range of ROI Adam sees digital health companies produceHow to supercharge success by creating value pathwaysKey Takeaways: When you're pitching to a CFO, they're going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO's tend to be calculation-oriented people. There are five types of organizations you can target as customers: Health plansACOs (Accountable Care Organizations)HospitalsEmployer groups Self-insured employersThe ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used. Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo. “Pricing is a bit of an art but I'm a believer that ROI should be driving what your pricing is.” - Adam BlockConnect with Adam Block: Website: https://www.charmeconomics.com/ LinkedIn: https://www.linkedin.com/in/adameblock/ Learn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Let me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your brand THAT much.Too good to be true? Not at all - and today's special guest, Kerrie Fitzgerald, will be sharing with you how to create a cult-like following that takes your business from invisible to magnetic.Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC- an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey's Christmas guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What's required of you to create obsessed, loyal customers who share about YOUR business with others and consistently come back to buy more!How to use your story and values that align with your business to emotionally connect with your audience and potential customersWhat it means to have magnetic appeal from your visuals, lifestyle photos, branding, packaging and moreLINKS MENTIONED IN TODAY'S EPISODEFollow Kerrie on Instagram @kerrie.a.fitzgeraldListen to Kerrie's podcast, the 6-figure Product Business PodcastLearn more from Kerrie atwww.kerriefitzgerald.comLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digital marketing agency. They discuss the importance of going beyond just the company's own marketing to get a fuller picture, as well as the top questions to ask during an interview to ensure the best fit.Highlights:How to save time and increase efficiency when looking for an agencyWhat to look for in a digital marketing agencyTips for getting honest feedback from customersWhat to look out for in terms of fraud and budgetLearn more about AdTaxiConnect with Dawn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
Are you an aspiring entrepreneur wanting to start a profitable small business but worried about the cost? What if there are ways to start a business without breaking the bank?Starting a small business can seem expensive, but with some creativity and resourcefulness, it's possible to get your business off the ground for free or without spending a fortune! No matter your passion or interests, there are TONS of low-cost options available to entrepreneurs. In this episode, Danielle discusses her most effective methods for saving money when launching a small business.From setting up social media accounts to using print on demand services, – she's giving you all the tips to make your small business dream a reality. So, if you're ready to start your own biz but don't have big money to invest, tune in to hear more!In this episode, we cover:Danielle's personal experience of starting a profitable small business with low expensesThe different options available for setting up a business and selling online for freeHow to set up a Google form to take orders in an organized way without the need for a website or feesAdvantages of using platforms like Etsy and free website services to reach your ideal customersWhat kinds of digital products you can make and sell using CanvaDanielle's expert tips on on selling physical products through custom ordersHow to repurpose and reuse existing inventory to create compelling listingsUsing digital mockups to create listings without having to manufacture physical productsAn overview of print on demand as a low-cost option to start a small businessRelated Episodes:EP 95: 3 Ways to Create Passive Income Using CanvaEp 108: 8 Easy to Do Design Ideas to Make Passive Income Using Print on DemandEP 113: Vault Episode: Small Business Basics 101ResourcesDETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!
In this week's episode of the SIMPLE brand podcast, I talk with Jeannie Walters.Jeannie's an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators - a firm helping companies increase sales and customer retention through elevated customer experiences. And she's the host of the Experience Action podcast.From the importance of creating and instilling a Customer Experience Mission to approaching your customer journey map as a verb, and not a noun - Jeannie and I discuss the right ways to help you and your team demystify the process for improving your customer experience.Some of the topics we discuss include:How to create fewer ruined days for customersWhat customers expect from brands todayUnderstanding a customer's journey helps you know what they want at each interactionCustomer journey mapping is a verb, not a nounHow to use “micro-mapping” to truly understand customers along each interactionIf you recognize a poor interaction across the customer journey, there's no need to validate it with dataA CX mission statement empowers your employees to know exactly how to deliver on your brand's promiseA focus on customer experience helps create a better employee experienceRESOURCES FROM THIS EPISODE:Jeannie's siteJeannie's podcast - Experience ActionLeave your question for Jeannie to answer on the Experience Action podcast hereJeannie on LinkedIn
I'm severing ties with a teaching service soon. I did not sign a contract.Does offering the discount cheapen my services? I have a good retention rate with good feedback form parents. Or just let them know the policy will be the same and to call me to discuss rates?Hi Stef. What would you say is the motivation behind people who seem to like being miserable and panicky? They constantly see problems with every solution. Some have even expressed fear and worry over the lock-downs ending! I know one woman who spends her entire day sitting in the chair on Instagram and on news services simply finding out about all the bad stuff going on the in the world, and then sharing her anxiety all day long. What is it that make such people tick?What are some good books on sales? I have a small company where I make websites and can always use more customersWhat is your opinion of people who never apologize or take responsivity of people that they have done great harm. Do these people not have a conscience, and should these people be avoided?Withholding of sex is a kind of reverse aggressionLove the song quizzes btw. I've only gotten a handful right but very fun way to start the showWhat about when people half ass apologize? They apologize but don't change their behaviorDid Izzy have a favorite childhood book ? Any recsYou've said you think it's unfair that God chose to show some people miracles but we don't get that proofDon't you think that God makes things not 100% certain so that we keep pursuing them?We don't think about gravity everyday because we accept itIf we aren't certain about how God works we pursue himJesus lived the perfect life: his choices, compassion and love for all men; one could argue that in itself is the proof of divinity one can observe to this day.I worked in a bar that was totally consumed by football. It wasn't a sports bar just a pub that was owned by a man who was obsessed.If you spend much time listening to these podcasts, Stef has saved you tons of time because he doesn't have adsI dare say that I get more self-help from Stefan, than I did with 2+ years with a counselor (cognitive behavioral therapy) at $130 for 50 mins, with 4x visits a month. Thank you Stefan. I love you, homie.
“As a project manager, you should be very spontaneous enough to deal with the unexpected situations and convert that particular weakness to opportunities and have the strength to convert those weaknesses in that particular market.”Welcome to another episode of Shape of Work. In today's episode, our guest talks about some of the major challenges as a project manager and the importance of being available to the customers. We have Yelisetty Naga Saujanya, Projects Director at Pact Software Services, an international software development company headquartered in India with its branches across the Middle East(UAE, Saudi, Qatar) Kenya & USA. They specialise in ERP, Accounting and CRM software solutions.Saujanya has an overall work experience of over two decades. She has worked at Riyan Creations and PMI Pearl City Chapter before her time at Pact Software, where she has worked for over seventeen years. She did her Bachelor's Degree from St. Theresa's College for Women, and her PGPMEX from Great Lakes Institute of Management.Episode HighlightsWhat Pack Services has achieved in 25 years of growth?The importance of being available to customersWhat are some major challenges of being Project Director?Advice to the youth starting their careersFollow Saujanya on LinkedinProduced by: Priya BhattPodcast Host: Aparajeeta BoroAbout Springworks:Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify— B2B verification platformEngageWith— employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.
Listen in as Industry Leaders from Coupang, Snowflake and Wiz discuss strategies for using data as a business driver and share their experiences. Topics include:Intro by Barry Morris of AWSYinon Costica of Wiz - introductionElise Bergeron of Snowflake - introductionSeshu Adunuthula of Coupang – introductionWhat is the biggest opportunity going forward using data in developing software products?Integration of disparate data and power of combining itElimination of data silos and focusing on how to use itCulture gaps in data analysisDeploying AI to address data requirementsCentralized and decentralized data modelsTeam structure for data managementGraph data modelTechnology enablers for data managementHow can customer data be leveraged?Building a data-driven culture internally and w customersWhat lessons should customers avoid?Staying close to customers and ensuring alignmentBuilding roadmaps with customersData monitoring & management tipsAdvice for software companies on data platforms
What would it look like if we completely re-designed the food system, product by product? In this week's episode, we speak with Julia Collins, Founder and CEO of Planet FWD, a carbon management platform for consumer companies to bring climate-friendly products to market. Through her work with Planet FWD and more than a decade of experience leading food companies, Julia also founded Moonshot Snacks, a cracker brand that she designed from the ground up with the goal of ensuring a carbon neutral supply chain from farm to fork. In our conversation, she offers amazing insights and advice for large and next-generation food companies about how to adopt a regenerative mindset. We speak to Julia about: How businesses can decarbonizeSoil health and regenerative agriculture as a climate mitigation strategyA regenerative approach to product development, marketing, leadership, and organizational designUsing data and software tools to understand, reduce and neutralize brands' carbon footprint and get on a path to net zero emissions. How building a climate-friendly brand can create a deeper relationship with your customersWhat messaging resonates most with eaters around climate-friendly food products Links & Resources: Planet Forward https://www.planetfwd.com/about Moonshot Snacks https://moonshotsnacks.com/ Subscribe to our newsletters that track all of the business, tech, and investment trends in food: https://tinyurl.com/nfonewsletters Follow up on Instagram: @newfoodorderpod Follow us on Linkedin: @agfunder & @foodtechconnect This series is sponsored by Foodshot Global & New Hope Network New Hope Network New Hope Network is a media, events and business intelligence company, covering natural products trends, industry insights and marketplace data that educate the industry about key issues, like regenerative agriculture, sustainability, responsible sourcing and more. Visit newhope.com. FoodShot Global FoodShot leverages resources from investors around the world to provide non-dilutive, equity, and post-investment capacities to innovators. Find out more at foodshot.org. New Food Order is brought to you by AgFunder and Food+Tech Connect. Visit agfunder.com and foodtechconnect.com to find out more. And a huge thank you to everyone who helped us bring this podcast to life: Production: Cofruition, Anna de Wolff, Pamela Rothenberg Audio Editing: Mercy Barno Original Music: Rodrigo Barbera Art: Lola Nankin & Rekai E. Campbell Project Management: Patrick Carter
As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn't enough, there's growing economic uncertainty.The obvious solution is to hire a demand generation focussed marketer and start to run a wide variety of campaigns. Putting some budget behind things like this will start to get everything moving.Unfortunately, that doesn't always set you up for success. And it can often lead to frustrations between the founding team and the marketer(s), which in turn leads to people getting despondent about marketing altogether.So what's a better way to get your first 100 customers?Today I'm joined by Asia Orangia, CEO & Founder of DemandMaven, Board member @ Moz (successfully acquired in 2021), and previously at two 10x startups, who talks to me about the proven steps she goes through when working with early stage B2B tech start-ups on customer acquisition. We cover;The common reasons Founders struggle to get their first customersWhat stage your B2B tech start-up needs to be at before investing in marketingThe foundations that need to be in place before you launch campaigns How to decide what channels to use Proven marketing strategies that Asia has seen work at B2B tech start-ups The metrics you should be trackingThe various options for Founders wanting to build a marketing engine (pros & cons)The marketing stack Asia recommends for B2B tech start-ups And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.
This episode features a conversation with Debarshi Chaudhuri. He is one of the founders of Maverick at trymaverick.com, a startup that uses AI-generated deep fakes to help ecommerce brands create personalized videos at scale for their customers.We discuss how Artificial Intelligence (AI) and Deep Tech are having an impact on ecommerce marketing today. On the Show Today You'll Learn:How to make the shopping experience of your customer as personalized as possibleHow videos play a vital role in merchants' successWhere to get customers' dataHow to make AI-generated videos for your customersWhat sort of equipment to use for video recording (Basic or High end)And moreLinks & ResourcesWebsite: https://www.trymaverick.com/LinkedIn https://www.linkedin.com/company/trymaverick/Twitter: https://twitter.com/trymaverickContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/
In this episode, Carrie, Rebecca, and Adam discuss: Why digital health startups need to calculate ROI What types of organizations to consider targeting as customersWhat range of ROI Adam sees digital health companies produceHow to supercharge success by creating value pathwaysKey Takeaways: When you're pitching to a CFO, they're going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO's tend to be calculation-oriented people. There are five types of organizations you can target as customers: Health plansACOs (Accountable Care Organizations)HospitalsEmployer groups Self-insured employersThe ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used. Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo. “Pricing is a bit of an art but I'm a believer that ROI should be driving what your pricing is.” - Adam BlockConnect with Adam Block: Website: https://www.charmeconomics.com/ LinkedIn: https://www.linkedin.com/in/adameblock/ Learn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
If you build it they will come…. I can tell you that after more than a decade of creating courses (and helping other people create courses) that's not necessarily true. If you don't have a marketing strategy, your course might just sit there on your website and never bring you the sales and impact you were hoping for. Today on the Work Less Make More podcast, I'm talking with marketing expert Roberta Ravella of Ravella Coaching Group about how to make sure you're consisting attracting the right leads to your online business.Here's what we talk about:Why being clear about who you want to work with is being kind to you AND your potential customersWhat social media platforms (and other avenues) should you use to find the best leads for your business How things have shifted recently and what's working in 2022 Related Linksrobertaravella.com90 Minutes to 90 Days of Strategic Marketing Book a Call with DonnaGet the Simplify and Scale TemplateJoin the Simply and Scale Facebook group About Roberta RavellaWith 20-plus years experience in the mortgage sales and marketing, Roberta is uniquely positioned to help realtors and mortgage professionals develop marketing strategies that leverage what they already have, their strengths and their values.Her programs have allowed committed professionals to earn the income they desire, all the while eliminating over work, stress and shame. Moving into a business that is both highly profitable and highly enjoyable is the ultimate goal.About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less, Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel, and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.
Bryan Rutberg is the founder of 3C Comms, a company that guides and inspires corporate leaders and organizations on how to demonstrate love, understanding, and appreciation to their customers as a clear path to deeper loyalty, greater market share, and way more fun for everyone. In his first eBook, “Love & Profit: 10 Ways to Transform Customers Into Lustomers,” Bryan shares what he's learned from positioning brands, products and services, people, and initiatives that drive emotion and action – delivering value and growth across organizations. In the capstone roles of his corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft, Bryan helped Microsoft build world-class relationships with customers as Director of Microsoft's award-winning Executive Briefing Center and served as Speechwriter and Executive Communications Director for the corporate VP responsible for global customer support. Since entering consulting in 2011, Bryan has helped build stronger, more profitable, and more productive customer-focused organizations with the right mix of communications, creative programs, and culture. In this episode, he shares how we can deepen our client relations to create Lustomers who drive growth and profit. Insights he shares include: What are and why create Lustomers?How do you create the mind-shift and heart shift to help clients realize the gap in building client relations that are deep and lovingHow can companies get to know their customers and take storytelling to the next levelHow do we create remark-worthy experiences for clientsWhat it takes to build great relationshipsAnd what's the benefit of a great relationshipHow to love your customersWhat most businesses don't know about communication and the ability to create great relationshipsHow to uncover customer information and how they thinkWhat stories should we be creating and narrating so our customers can share themHow to ensure the stories being told reflect the brand personality and brand voiceand much much more ...
Your website is the start of your funnel, so if you want to grow your sales you need to make sure you have it setup to work in your favour. On this episode of the podcast, I'm auditing five small business websites and making some suggestions on quick fixes they can make to their sites to help turn visitors into customers. If you're looking to learn... How to create a lead magnet that people are excited to downloadThe best call-to-action language to use on your website that drives people to connect with youHow to use social proof and testimonials to get more customersWhat you need on your website to generate more leads and grow your business If you're ready to dial in on creating a funnel that feels authentic, easy and makes you money...this is the episode for you!Businesses featured on this episode: Tara Gratto, Raising Resilient Children Neurona LinkThe Doodle ProRYS Coaching SolutionsStacia Archer-Clarke************************************************************If you're trying to grow your business and need some expert eyes to look over your funnel, then sign up for a No BS Funnel Audit where I'll help you get dialed in on where to focus to grow your customers and your revenue...for free!Sign up here ------> janditchfield.co/audit
Guess what? The world is still changing and at this pace, it's pretty clear that there are more sudden changes we need to embrace. But to bring things better into focus in the workplace, there's been a pressing need to redefine roles to accommodate all the change going around. That's where Schoox's Chief People & Culture Officer, Matthew Brown, kicks off this episode of The Learning Xchange. He set the scene by telling us the present state of things across all industries in terms of employee and customer expectations.Matthew also delves into the pertinent role of the L&D community in ensuring that organizations embrace these changes seamlessly.Listen to this episode to find out: What the current landscape is and how that feeds into the rescoping of rolesHow to respond to the changing demands of employees and customersWhat part Learning & Development plays in restructuring rolesHow L&D professionals can help their organizations embrace the ongoing changeThe benefits of broadening your contentWhy repeated content isn't necessarily redundantThe importance of delivering training on how to navigate the hybrid work environmentIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review!
Having a website for your business can be very important. We aren't saying every business needs a website, but most will.So how do you go about getting a website made for you? Should you make it yourself?These questions are answered by going through the list below. Once you have gone through all of this you will be in the right position to either get one made for you, or do it yourself.Its VERY important to not call a website company or start building one yourself until you listen to this podcast and answer the below questions / understand the below statements.Understand that websites are complicated.Getting a website up and running can go from EASY to HARD very fast. There are things like DNS Records, and Site Security and Privacy and setting up your email to go under your domain.Take some time to research the basics of the anatomy of a website. You can do this by looking through training videos on places like Wix or Shopify, watching Youtube videos or even taking an online course.Why do you need a website?Your answer should be very clear. Examples might be:To show I am a legitimate businessTo have customers order onlineTo communicate what i offerAs a sales tool to share linksTo be found onlineTo have a place to send online adsIt's very important to know WHY and the more "WHYs" you have, the more expensive the siteIs there anything interesting or special your website will do?If it's just to "show words and pictures" that is the simplest site. But is there anything else?Customers can order products onlineCustomer can upload art filesConnect to your accounting or CRM softwareBe able to create mini-stores for your customersWhat do you want it to look like?The easiest solution for this to start searching for sites you like and note themAlso consider keywords and feelings you want the site to have:ModernFreshProfessionalFeminineMasculineUrbanCountryPatrioticReligiousetcWhat pages do you want?HomeContactAbout UsFAQsTestimonialsUse other websites to make a "wish board" of the look and feel of your website.Consider a platform you want it to be onDo you want an e-comm store? Search those platforms and create a short list. Get demos.Do you want very heavy custom coding and complexity?Do you want the most economical and be able to DIY?Platforms you might choose may be:WordpressWixGoDaddyDrupalShopifyBigCommerceSquareSpaceOpenCartStart Shopping for the costGet price quotesWhat does the CMS cost?What are 1 time set up costs?How will you get art / graphics?Who will write the website? How much to have someone write the content for you?Any 'hidden' fees or add-onsWhat are the other costs involved?Site Security -SSLMaintenance / updatesDomainCustom emailAlternate domainsHostingBack ups of the siteOnce you have gone through this exercise you should know a few things:Do you still want to build a website now?Have your plans or ideas changed?Do you want to DIY or pay someone?Knowing all of this will help your website project be a great experience at a fair price.
*Note to listeners* This episode is part of a special sub-series on business ecosystems.Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work has been published in the very best, peer-reviewed journals of his profession, and he currently teaches competitive strategy in executive education programs. His work is largely focused on helping businesses apply his framework of Value-Based Strategy, in which businesses learn to identify the biggest value drivers. Within ecosystem-based competition, he's identified how to specifically leverage ecosystems in maximizing the value delivered to stakeholders.In this podcast, he shares: How Value-Based Strategy applies to ecosystems, and how to identify where to draw and give the most value within one Balancing the dynamics and relationships between your company and different players in your ecosystemHow to identify what complements are best for your businessMotivating partners in the ecosystem to make investments in complements that would deliver value to your customersWhat adjustments you need to make within your business model and culture to incorporate ecosystemsGrowing your bargaining power and maximizing the value you draw from an ecosystem as you put more value into it__________________________________________________________________________________________"When companies vertically integrate the most common reason for that they will say is, 'I get so much more control.' And then you ask people inside your organization, 'What's the hardest thing to do?' And they will tell you, 'Alignment is hard because I don't really have control over everyone.' Well, which is it? Do you have control or do you not have control?"-Felix Oberholzer-Gee__________________________________________________________________________________________Episode Timeline:00:00—Introducing Felix + The topic of today's episode1:35—Could you describe the concept of your 'Value Stick' to us to get familiar?3:10—Why are ecosystems helpful in staying competitive?8:34—How the nature and inclusivity of an ecosystem largely depends on who started it, for what purpose, and the capacity to scale10:42—How do you balance how much you're depending on an ecosystem for complements with giving away customer relationship ownership?13:52—The two rules the relationship manager working in ecosystems must remember17:51—How do you manage a changing relationship (buy-out, M&A, etc.) and the effects of that on how much value is being put in vs. received in an ecosystem?21:51—When is the right time to seek vertical integration?23:59—How do you translate your idea of the value stick in a model like ecosystems?29:03—How does the strategy thinking need to change for a company that's starting to embrace the idea of ecosystems?33:22—What should you consider about switching costs in relation to ecosystems?35:20—What are some last closing thoughts you'd like to leave us with?__________________________________________________________________________________________Additional Resources: Faculty Page at HBS: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=251462LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/Most recent book: https://www.amazon.com/Better-Simpler-Strategy-Value-Based-Exceptional/dp/1633699692
In this episode of the Growing the Future Podcast, Dan connects with Michelle Miller also known as The Farm Babe. Michelle is known as Forbes top farmer to follow! She has made a name for herself as a dedicated myth-buster in the food industry who has influenced corporations as powerful as Burger King. She is working hard to bring the real story of agriculture and food to the forefront of the headlines as seen in Business Insider, Vice, Forbes and many more. She is passionate about advocating for agriculture and bridging the gap between consumers and producers by sharing the science and behind the scenes of farming. She has stepped on stage among leading industry experts as one of the most well known voices in agriculture travelling over four continents. You won't want to miss this episode, as Michelle and Dan dive deep into the myths in mainstream media and agriculture. In this episode, you'll learn:How Michelle became an advocate for agricultureThe moment she realized she was wrong about the food she eatsHow she got the name “The Farm Babe”How Michelle makes a living onlineHow Michelle talks to her audienceWhen Michelle's career in speaking took offMichelle's thoughts on public persecution and if she's ever encountered itHow humans got so off track with the truths of food and agricultureHow celebrities support and effect agricultureWorld hunger versus food quality in the futureWhere Michelle gets her facts and information fromThe top three things Michelle has debunked in AgricultureProblems that agriculture is solving in the world currentlyThe impacts Michelle has had on large corporationsHow corporation's get so mislead in scienceMichelle's end goal for agriculture and mediaMichelle's journey to fameMichelle's advice for reaching out to customersWhat is the next big thing for The Farm BabeMichelle's final words to non farming folks Connect with Michelle: Website: https://thefarmbabe.comTwitter: https://thefarmbabe.comFacebook: https://www.facebook.com/IowaFarmBabeInstagram: https://instagram.com/thefarmbabeYoutube: https://instagram.com/thefarmbabeLinkedin: https://www.linkedin.com/in/michelle576/Snapchat: https://www.snapchat.com/add/thefarmbabeTikTok: https://www.tiktok.com/@thefarmbabe?lang=en Shop Michelle's merch here: https://thefarmbabe.com/shop/ Aberhart Family of Companies: https://aberhartagsolutions.cahttps://aberhartfarms.comhttps://suregrowth.cahttps://www.convergencegrowth.com Connect with us on AGvisorPro: https://link-app.agvisorpro.com/aberhart-danIf you want to be part of the Growing the Future community, make sure to say hi on social at: https://linktr.ee/Growingthefuturepodcast
*Note to listeners* This episode is part of a special sub-series on business ecosystems.Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work has been published in the very best, peer-reviewed journals of his profession, and he currently teaches competitive strategy in executive education programs. His work is largely focused on helping businesses apply his framework of Value-Based Strategy, in which businesses learn to identify the biggest value drivers. Within ecosystem-based competition, he's identified how to specifically leverage ecosystems in maximizing the value delivered to stakeholders.In this podcast, he shares: How Value-Based Strategy applies to ecosystems, and how to identify where to draw and give the most value within one Balancing the dynamics and relationships between your company and different players in your ecosystemHow to identify what complements are best for your businessMotivating partners in the ecosystem to make investments in complements that would deliver value to your customersWhat adjustments you need to make within your business model and culture to incorporate ecosystemsGrowing your bargaining power and maximizing the value you draw from an ecosystem as you put more value into it__________________________________________________________________________________________"When companies vertically integrate the most common reason for that they will say is, 'I get so much more control.' And then you ask people inside your organization, 'What's the hardest thing to do?' And they will tell you, 'Alignment is hard because I don't really have control over everyone.' Well, which is it? Do you have control or do you not have control?"-Felix Oberholzer-Gee__________________________________________________________________________________________Episode Timeline:00:00—Introducing Felix + The topic of today's episode1:35—Could you describe the concept of your 'Value Stick' to us to get familiar?3:10—Why are ecosystems helpful in staying competitive?8:34—How the nature and inclusivity of an ecosystem largely depends on who started it, for what purpose, and the capacity to scale10:42—How do you balance how much you're depending on an ecosystem for complements with giving away customer relationship ownership?13:52—The two rules the relationship manager working in ecosystems must remember17:51—How do you manage a changing relationship (buy-out, M&A, etc.) and the effects of that on how much value is being put in vs. received in an ecosystem?21:51—When is the right time to seek vertical integration?23:59—How do you translate your idea of the value stick in a model like ecosystems?29:03—How does the strategy thinking need to change for a company that's starting to embrace the idea of ecosystems?33:22—What should you consider about switching costs in relation to ecosystems?35:20—What are some last closing thoughts you'd like to leave us with?__________________________________________________________________________________________Additional Resources: Faculty Page at HBS: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=251462LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/Most recent book: https://www.amazon.com/Better-Simpler-Strategy-Value-Based-Exceptional/dp/1633699692
Do you ever get stuck wondering now what? How do I take these new people I met online , in person, and continue to grow and cultivate the relationship? There are so many ways you can do this but JUST DO ITWHy? So m any leads are never followed up with, so many people forget about their samplers/newest frieinds/start a convo then never come back….2021 study updated on not following up2% of sales are made in frist contact3% second contact5% 3rd contact10% fourth contact80% 5th to 12th contactHOw long did it take you to say yes to your products or business?Share in commentsSo how do you currently stay organized?I used trello in 2020 -2021 some of you may have even gotten into trello from me. I found that when I looked back last year it was nto right for me. I was not using it as I should and following up . So i went back to pencil and spiral notebook. Some like an excel sheet, some like a check list whatever you do STICK WITH ITSo what will that be for you?Then what is your funnel?WHAT IS YOUR FUNNEL? WHAT IS YOUR go to Questions/Closing lines?Ok we have a step by step approach to find your funnel and closing statements that work (they have for us and many others)You can find this in our network marketing accelerator and if you are interested in that we are offering a HUGE deal in March. Want to skip ahead and get to the good stuff? See how we built our 7 figure businesses?See how we were both able to hit top of our compensation? Have over 465 auto bonus earners?Then get our NMA course and this month only a LUCK OF THE IRISH Savings of $400 off savings $597 for the whole course! http://www.networkmarketingaccelerate.com or www.blessedmommabosses.comHow do you know when to reach out again?How do you know when to follow up?Check in on them etc.What should I spend time on daily? We learned about in person connections, instagram, fb how do I do them all?I have created a checklist for my daily activity.It has on there the followingFB groups to check off what to doInstagram timeFocus for each dayWhat day to check in on customersWhat day to check in on my promtoers/team buildersWhat day to check in on my personal customer group on fbMorning mindset routineYou can find this atMOM BOSS PLanner$37www.mombossplanner.com
Not every product-led company sells to tech startups.Some customers are just a little more traditional.So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG?Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or RFP.Listen to this episode to find out:What Rohan's playbook is when faced with a RFPHow to think about navigating more traditional enterprise customersWhat to do when competing against more top-down, sales-led companiesConnect with Rohan on Linkedin for more information.Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
The Hey Hey Emmy Show | Faith and Social Media Business Marketing
Time to put on your "Content Googles"... I see content everywhere, but I want you to see content everywhere too. Tip One: Look at your insightsEpisode 23, Instagram Insights: Which Analytics to Pay Attention to in your Business. This will help you determine which numbers you should be focusing on and how to not let it get you in a tailspin of overanalyzing the data. Insights are important for content creation as they allow you to see what has performed well in the past giving you insight on what to create going forward. Tip Two: Your Targeted AccountsI teach my clients to have targeted accounts. These are accounts with people in your niche or industry who are doing what you want to. My targeted account is people who are entrepreneurs who like online marketing and teach about Instagram. I have a couple accounts that aren't people, they're their companies.Tip Three: Listen to your audienceYou can do this in two ways. Firstly, they will tell you what they want. Okay. What are people telling you or asking you in your DMS? I get a lot of questions, about how to do X, Y, and Z. The more often people ask the same questions the easier it is to create content to fill the need of your market. Tip Four: Your current clients and customersWhat's their biggest pain point? How are they feeling? What are they struggling with? What are their wins? Your ideal client is telling you. All the time. Talk to your current customers. What's the biggest problem they're facing right now, then create a post about that. After that, make a reel.Tip Five: Look in other industries or niches. Yes. Get some inspiration from people outside your own industry or niche. It feeds my soul to follow fashion bloggers and fashion content creators. Although I'm not a fashion blogger and this has nothing to do with my niche, I still like looking at it. Because they're constantly creating, I get a lot of inspiration from them.Tip Six: Facebook GroupsYou can also gain ideas in Facebook groups regarding your content creation. Facebook has awesome groups. There's one for everything. Where is your ideal client hanging out and expressing their needs and desires? You can gain a lot of information about what they are looking for and create content based on their needs.Tip Seven: Are you hanging out with people who are your ideal clientsListen to their conversations. They'll tell you what they're struggling with. Then you can create content for them. There are so many places you are at every day that can inspire content. Put on your content goggles. Now that you are creating content like a pro, let's talk consistencyIn regards to your Instagram feed, you need to decide what consistency you can commit to. Posting six times one week and then one day the next isn't very consistent. Posting once or twice a week isn't consistent. Find a place where you're posting consistently, even if it's not every day. You have to show up in a way that your followers can rely on. Instagram Bootcamp Spring Session. I am so excited you are here and are ready to jam on the gram. If you are ready to finally convert your content into clients and ultimately cash, apply now! Connect with Emmy on the GRAM @heyheyemmy or hang out on Facebook. Want to grow your following, generate more leads, and CA$H on the GRAM. Grab a FREE COPY of the CASH MONEY IN YOUR INSTAGRAM STORIES GUIDE
Hello and welcome to the Alcohol Alert, brought to you by The Institute of Alcohol Studies.In this edition:Marketing and Consumption of No and Low Alcohol Drinks – event recordingNew way of calculating alcohol attributable deaths and hospital admissions 🎵 Podcast feature 🎵Ireland introduces minimum unit pricingWorld Heart Federation strongly rebukes ‘myth’ of alcohol prolonging lifeMany schools use materials on alcohol harm from industry-funded sourcesHeaviest drinkers bought 17 times the amount of alcohol as lowest drinkers in lockdowns‘Misleading claims’ by industry in WHO consultation submissionsChildren exposed to 554 brands every day, including from harmful commoditiesArtificial Intelligence tech trialled to estimate age of customersWhat language should we use and what language contributes to stigma?We hope you enjoy our roundup of stories below: please feel free to share. Thank you.IAS BlogsTo read blogs click here.IAS Sustainability Series Seminar 4: Alcohol & Human Rights The last seminar in our four-part series will consider human rights and alcohol, including:Workers’ rights for alcohol industry employees in the developing worldIndustry practices in AfricaFemale promotional workers’ rights and their risk of sexual harassment and assaultGender and health inequalityHow human rights litigation can be used as a last resort control policyRegister for the event here.You can watch the third seminar on YouTube where we discussed the alcohol industry’s sustainability commitments in the context of Corporate Social Responsibility activity.Marketing and Consumption of No and Low Alcohol Drinks – event recordingOn 27 January we held the launch of the findings of a new IAS-funded report by Dr Emily Nicholls of the University of York.Dr Nicholls looked at whether there is potential for NoLos to support moderate drinking, whilst highlighting problematic marketing issues that reinforce harmful drinking and gender norms. The report will be launched end of February.Catch up here:New way of calculating alcohol attributable deaths and hospital admissions 🎵 Podcast feature 🎵At the beginning of October, Public Health England (PHE) became the Office for Health Improvement and Disparities (OHID). One of their first jobs was to publish new estimates for alcohol attributable deaths and hospital admissions, due to an updated methodology and way of calculating these figures.For alcohol-related conditions – conditions that are sometimes caused by alcohol but sometimes not – academics use what is called ‘alcohol attributable fractions’ (AAFs) to calculate the proportion of these cases caused by alcohol. As opposed to alcohol-specific conditions that are a direct consequence of alcohol use, which are far easier to work out.AAFs are calculated by looking at the relative risk of certain diseases among those who drink compared to those who don’t drink, and the prevalence of alcohol consumption across the population.AAF estimates were calculated in 2013 using the data PHE had at the time. Since then, drinking across the population has fallen on average and the relative risk has changed for 29 conditions. Therefore PHE/OHID recalculated using more up-to-date population figures.The new calculation shows a 23% reduction in deaths and admissions, however as OHID says, this “doesn’t mean that the health risk due to alcohol is lower than it was before”. It means that people are drinking less across the population, but not that the risk of drinking has changed. Also worth noting is that the shocking 20% rise in alcohol-specific deaths last year remains unchanged.Furthermore, this reduction in consumption seems to be happening among moderate drinkers, whereas heavier drinkers seem to be consuming more. Given heavier drinkers are more at risk of developing health conditions, this reduction across the adult population could be seen as a red herring.Using the new method there are still almost 1 million alcohol-related hospital admissions in England each year.Every few years the AAFs will need updating to reflect changes in consumption across the country.Ireland introduces minimum unit pricingThe Republic of Ireland has commenced with its minimum unit pricing (MUP) policy, which sees the lowest price that can be charged for a gram of alcohol set at 10c, meaning a ‘standard drink’ — one that contains 10 grams of alcohol — will cost a minimum of €1. Here are some examples of the minimum products will now cost:Table credit: Compton SolicitorsIreland’s Minister for Health Stephen Donnelly said that “Addressing the availability of cheap strong alcohol products will reduce the disease and death caused by the harmful use of alcohol and will ensure that cheap strong alcohol is not available to children and young people at pocket money prices.”As Alcohol Action Ireland explain on their website:“MUP can save lives precisely because it targets only the strongest and cheapest drinks, which are the alcohol products favoured by two groups most vulnerable to alcohol-related harm – the very heaviest drinkers among us, who generally seek to get as much alcohol as they can for as little money as possible, and our young people, who generally have the least disposable income but the highest prevalence of binge drinking. “MUP will have no impact on the price of a pint, or any alcohol sold in pubs, clubs or restaurants and will have little or no impact on those who drink in a low-risk manner.”Alcohol producers and retailers are divided as to whether the measure is good news for them. The chief executive of the Convenience Stores and Newsagents Association said, “I represent retailers that are hard pushed at the moment, particularly as it’s so difficult to get staff and maintain them. They’ve been through a war and it’s given them a kick in the teeth by allowing this product to effectively be exported”. Some retailers have expressed concern that people living close to the border will drive to Northern Ireland to buy alcohol, where MUP is yet to be implemented. Many agree that the policy should be an all-island policy, to avoid such issues.Eunan McKinney of Alcohol Action Ireland said:“There is no question that introducing MUP to Northern Ireland, at the appropriate rate, would help reduce the dreadful impact of alcohol harm across the community. A renewal of a political commitment to the policy is now needed from all parties as Northern Ireland heads into the next electoral cycle.”However, other retailers are less worried about any major financial impact, partly due to research from Scotland suggesting a “modest impact” on the drinks industry. For small producers and craft breweries that already sell products for a higher price, some argue it makes them more competitive with supermarkets and large multinational producers.Professor Michel Destrade of NUI Galway was critical of the policy as he argues it will make alcohol retailers and illegal drug criminals richer: “Is it wise or correct for the Government to base an economic policy on the assumptions that price is enough to deter heavy drinkers and that heavy drinkers only seek cheap alcohol?”. Destrade argues that is likely that “heavy drinkers will switch to different beverage categories, cut down on other outgoings, travel more to Northern Ireland or France, support contraband, and switch to or increase their consumption of legal and illegal intoxicants”.World Heart Federation strongly rebukes ‘myth’ of alcohol prolonging lifeOn Thursday 20 January the World Heart Federation (WHF) published a policy briefing that was widely covered in the media, which stated that:“Risks due to alcohol consumption increase for all the major cardiovascular diseases, including hypertensive heart disease, cardiomyopathy, atrial fibrillation and flutter, and stroke. The widespread message for over 30 years from some researchers, the alcohol industry, and the media has been to promote the myth that alcohol prolongs life, chiefly by reducing the risk of CVD.”They recommend that advocacy societies and organisations “must play a central role in advocating for stricter alcohol control measures… To begin with, all such actors should uniformly indicate that no level of alcohol is safe, given the current evidence”. Further, they argue that cardiology societies can play a role in a range of activity including advocating for WHO’s SAFER guidelines, calling for stricter regulation of alcohol, and for specific measures such as MUP.Despite the WHF highlighting that the media and alcohol industry is somewhat to blame for this misinformation, a few papers sought comment from the trade body the Portman Group, who responded with: “It is important not to exaggerate the risk of moderate drinking and unduly alarm responsible consumers who are more than able to make informed decisions and enjoy alcohol sensibly”. On Twitter the Portman Group linked to another industry website which says, “the majority of large studies have found that risk [of CVD] is lower for individuals who are light or moderate drinkers than for those who do not drink at all”.In response to this IAS released the following statement:"The health risks of alcohol are in the news again today following the World Heart Federation (WHF) stating that “Risks due to alcohol consumption…. chiefly by reducing the risk of CVD [see above].”“The evidence on the relationship between alcohol and cardiovascular diseases continues to accumulate, with reliable information available from Alcohol Change UK, Alcohol Focus Scotland, Alcohol Action Ireland, SHAAP and the WHF.“Various media articles today sought comment from the alcohol industry on the WHF policy briefing, leading to industry organisations commenting on health matters. Research has shown alcohol industry and corporate social responsibility body funded materials may not be a reliable source of health information for the public. Health information on the risks of alcohol should be provided by independent bodies, free from conflicts of interest, just as the tobacco industry is not involved in educating about the risk of smoking."Many schools use materials on alcohol harm from industry-funded sourcesResearch from the London School of Hygiene and Tropical Medicine was publish on 12 January which found that many schools use materials to educate children about alcohol harm that come from alcohol industry-funded sources.The Guardian covered the story and said analysis by the researchers, including Dr May van Schalkwyk and Professor Mark Petticrew, found that the materials are potentially harmful because they downplay the harms drink can cause and seek to “blame-shift” responsibility for problems from manufacturers on to young people. They said:“Alcohol industry-sponsored youth education programmes serve industry interests and promote moderate consumption while purportedly educating children about harms and influences of alcohol use.”The materials they analysed are from Drinkaware, Smashed and Talk About Alcohol (a project by the Alcohol Education Trust) – all of which receive industry funding. Drinkaware swiftly removed the materials from their website and said: “The materials included in this research are out of date and don’t reflect our current guidance. They should have been removed from our website and they now have been. We’re sorry this didn’t happen sooner.”Helena Conibear, the Alcohol Education Trust’s chief executive, accused the authors of “gross misrepresentation” and including “assertion”, “polemic” and selective quotation in their findings.The publication found that the programmes promoted a familiarisation and normalisation of alcohol as a ‘normal’ adult consumer product, “which children must learn about and master how to use responsibly when older”.The materials “employ selective presentation of harms, including misinformation about cancer”. Some misleadingly imply that only heavy or excessive drinking raises the risk of the disease.Heaviest drinkers bought 17 times the amount of alcohol as lowest drinkers in lockdownsA Newcastle University study was published on 19 January which analysed household purchasing data to understand the change in alcohol purchasing habits in Britain during the Covid lockdowns.In a recent article the researchers stated that upon first review of the data there appeared to be a paradox; that despite the huge rise in alcohol harm and death in 2020, the amount of alcohol purchased remained relatively stable.Their study looked at purchase data of 79,000 British households and found that the top fifth of households who previously bought the most alcohol increased their purchasing more than 17 times that of the lowest fifth that bought the least alcohol.This contributes to evidence that suggests the 19% rise in alcohol-specific deaths in 2020 was due to heavier drinkers consuming more. As heavy drinkers are more at risk of alcohol harm, this increase in purchasing and consumption could have led to many being tipped over the edge into further harm and death.The study also found that those living in the most disadvantaged households increased their purchases of alcohol more than those from the least disadvantaged households. Further, households with older residents and households in the north of England increased their purchases more than other groups.Professor Sir Ian Gilmore of the Alcohol Health Alliance said:“The pandemic highlights the urgent need for the Government to take action to protect the most vulnerable drinkers and disadvantaged communities from alcohol harm. This study suggests that minimum unit pricing can make a difference to purchases.”The researchers concluded that:“Alcohol policy to reduce high consumption of alcohol, and the availability of help and treatment to reduce alcohol consumption become more important during extraordinary times, such as COVID lockdowns.”The study came out at the same time that The Royal College of Psychiatrists highlighted a big increase in the number of people drinking at ‘increasing or high risk’ levels. In the three months to the end of October 2021, 8 million people reported drinking at these levels, compared to 6 million up to February 2020, and 5 million up to October 2019.Professor Julia Sinclair, the chair of the addictions faculty at the Royal College of Psychiatrists said:“What we’re going to see is that some people who were perhaps drinking at a higher risk but weren’t physically dependent will have pushed themselves into being physically dependent, and they’re not the group who can suddenly wind back from this.”The NHS also released alcohol statistics at the end of the month, which show there were 976,429 hospital admissions in 2019/20 linked to alcohol – a 16% rise from the previous data collected in 2016/17 – which makes up 5.7% of all hospital admissions in England.They also highlighted the rising affordability of alcohol, which leads to increased alcohol harm, to which Dr Alison Giles was quoted by the Telegraph:“The statistics highlight the false economy of the Government’s repeated cuts and freezes to alcohol duty in recent years, which will cumulatively cost the Treasury over £16.2 billion from 2013-2027, and further increase hospital admissions and death. This increasing affordability needs to be tackled, such as with a duty ‘escalator’ where alcohol duty rises with inflation each year, a policy that could form part of an alcohol strategy.”‘Misleading claims’ by industry in WHO consultation submissionsThe Centre for Alcohol Policy Research in Australia, supported by the Foundation for Alcohol Research and Education (FARE), has released a new report that shows alcohol companies and their lobby groups made 60 submissions to the World Health Organization’s consultation on its alcohol action plan, with many containing misleading claims and misrepresented scientific evidence”.One of the main industry demands is to abandon what they label a “problematic” 2030 target of reducing consumption by 20% and instead to focus on reducing “harmful” consumption – a call that researchers and alcohol control advocates deem to be less effective due to its vagueness.90% of the industry submissions called for greater alcohol company involvement in harm reduction and policy making and over 50% cast doubt on WHO’s evidence-based policies. Only 36% referenced any specific evidence to support their arguments, with most promoting weak evidence or misinterpreting it.FARE’s Chief Cxecutive Caterina Giorgi said alcohol companies had been lobbying for decades to “minimise health concerns and delay effective measures” to reduce alcohol’s health impacts and they should have “no role in the development of health policy”.ABA president Andrew Wilsmore said the industry has a legitimate role to play in policies that affect them, “to ensure that those policies are effective, efficient and grounded in reality”. Wilsmore said “We focus on supporting effective programs that focus on education, awareness and changing behaviours relating to alcohol consumption”.Such measures have been repeatedly denounced by public health experts as ineffective, especially compared to evidence-based policies advocated for by the WHO. In 2017 Professor Mark Petticrew wrote that “the argument against the implementation of effective population-level measures appears to be constructed from at least five frequently recurring elements” including “claims that information, education and personal responsibility are the appropriate and/or most effective solutions”.Artificial Intelligence tech trialled to estimate age of customersFive major supermarkets will be trialling facial age estimation technology between January and May this year, via self-service terminals.The technology – Yoti – will take photos of consenting customers who have alcohol in their basket and will estimate their age. The tech claims to have an average accuracy of within 2.2 years for all ages, and within 1.5 years for people aged 16-20 years old. The machine will delete the photos after estimation. During the trial customers will still be required to present ID if asked.The trial is part of the Government’s ‘regulatory sandbox’, which looks to test ways to “improve the experience of consumers and retailers when purchasing age restricted products”.At the end of 2021 IAS published a report developed by Jessica Muirhead of Wrexham Glyndŵr University on ‘Preventing underage alcohol purchasing online using payment card details’, which the Government is looking at as an option.Children exposed to 554 brands every day, including from harmful commoditiesA New Zealand study that placed wearable cameras on 90 children aged 11-13 found that they were exposed to a mean average of 554 brands per 10 hour day, almost a brand every minute.The brands were seen predominantly as product labels (36% of exposures) and product packaging (22%), and mostly in school (43%) and at home (30%).Food and beverages were the dominant product category with 20% of exposures and the most pervasive marketing brands typically sold a range of products across more than one product category. For instance children were exposed to Nike on average 20 times per day.Children were exposed to more than twice as many harmful commodities as core food and social marketing messages (76 compared to 32 per 10hr day). Harmful commodities included junk food, alcohol and gambling.The researchers concluded that:“Given the key role marketing plays in establishing and supporting consumption norms, and perpetuating the normalisation of overconsumption which contributes to environmental degradation, these findings suggest an urgent need to reduce marketing to promote planetary health.”What language should we use and what language contributes to stigma?Dr Kristen Fuller writes that our brain responds to words with a process we call “associative activation”, where after hearing a word we form an idea followed by an emotion which then produces an action or reaction.She says that as a result, words have “an immediate, visceral adverse reaction. When we hear words like “crazy,” “addict,” or “alcoholic,” we immediately label the individual as bad, simply because of the stigmatising language that our brain processes into a visceral negative emotion”.Dr Fuller writes that reframing terms to be more “person-centred” means we don’t define people by their illness e.g. instead of calling someone “mentally ill” say “a person living with a mental health condition”, or “a person living with an alcohol use disorder” instead of “an alcoholic”.Alcohol Change UK (ACUK) has an excellent briefing on its website which discusses how we should talk about alcohol.ACUK is currently working with the University of Stirling on a project that will look at how we frame alcohol harm.The UK Alcohol Alert (incorporating Alliance News) is designed and produced by The Institute of Alcohol Studies. Please click the image below to visit our website and find out more about us and what we do, or the ‘Contact us’ button. Thank you. This is a public episode. 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Today's guest is Craig Jones who is the co-founder of Cheesies - the delicious cheese-baked snack.Craig's career has taken him many places, from jumping straight from university to becoming a founder of a bike storage company, going on and working for Innocent and Pieminster. After his time there, he decided it was time to become a founder again and went on to co-create Fiovanna drinks, with his current co-founder, David Folkman. After some time with Fiovanna, they decided it was time to move on to their next challenge, Cheesies!In this chat we cover a lot from:Getting and keeping big listings with retailersKnowing if is a good co-founder fitCommon issues and themes in start-ups in food and drinkFinding those first 100 customersWhat is the key data to focus onAmazon - challenges and opportunitiesBooksThis really is a great chat with a lot of insight, so please sit back and enjoy my conversation with Craig from Cheesies.Support the show (http://www.jaygreenwood.com)
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
Today we're sitting down with Alicia Grande, CEO and Founder of Grande Cosmetics. Listen in as Alicia uncovers how she launched Grande Cosmetics with just $25,000 and a dream, and managed to create the most innovative lash and brow products on the market today! In this episode, Alicia gives insight into:How Grande Cosmetics was founded and their success storyCombating counterfeit products and ensuring quality products are delivered to their customersWhat makes Grande Cosmetics stand out from their competitorsGrande Cosmetics marketing strategies then and nowYou'll also hear about the company's goals for 2022 and new products on the horizon for Grande Cosmetics.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co
“I always get really excited when someone who has access to any possible new piece of clothing buys something from the past that we've chosen. That's a really exciting step forward for vintage. It's the most ethical way of shopping, and chances are no one else is going to have the same thing that you have.” — Brandon Veloria Giordano of James VeloriaIf you've ever trekked to the James Veloria vintage store in downtown Manhattan, you might think you took a wrong turn. Tucked away in a Chinatown mall, the shop is a glittery jewel box of clothes with as much personality as the proprietors themselves. By making it to James Veloria, you instantly become part of a community with other shoppers who also had enough savvy to make it there. Badge earned!In this episode, the store's owners, Collin James Weber and Brandon Veloria Giordano, talk to us about the art of curating vintage clothes for their business and for fun. Highlights, inspiration and key learnings:How they turned a passion into a businessHow they track trends and inspirationHow they find vintage gems to sellHow they ‘remix' those items in the storeCreating a community among customersWhat people misunderstand about vintageThrift store curation tipsBeing in business with your partnerHow COVID-19 is changing fashionBest cities for vintage shopping
Understand what TRUE customer loyalty looks like AND how to get it from Hall of Fame Speaker, Shep Hyken!Have a listen as Shep gives us great insights from his new book, “I'll Be Back: How To Get Customers To Come Back Again And Again” such as How do you create loyal customersWhat is the F-bomb of Customer Service?Moments of magic, misery...and mediocrityCreating an "I'll Be Back Culture"Just as important to avoid "meh" momentsDon't confuse a repeat customer with a loyal customerSimple doesn't mean easyAnd it's not a CX Passport episode without a little travel, right? Check out Shep's favorite airport restaurants and listen in as he tells some of his great business travel experiences. Find out why New Zealand is amazing and what is the only bean Shep will eat. Learn about all that from Shep!Hosted by Rick Denton, CX Passport guides you through a conversation on customer experience and travel.Episode resources:Book Title “I'll Be Back: How To Get Customers To Come Back Again And Again”Book Site illbebackbook.comShep Hyken www.linkedin.com/in/shephyken/Web Site hyken.com
Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally?Thanks for Listening!You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.We love hearing from you! Leave or speak your message here - https://www.stickybrandlab.com/contact.htmlIf you haven't already, please connect with us on Facebook! https://www.facebook.com/stickybrandlabWould you like to be a featured guest or have your question, comment or review mentioned? Ask Muse – https://www.stickybrandlab.com/ask-muse.htmlSticky Brand Lab – https://www.stickybrandlab.com/Let's get this color filled episode started!In This Episode You'll LearnWhat are brand elements and why are they important to your businessHow branding impacts your customersWhat makes your side hustle business stand out from your competitorsThe elements of building brand awareness for your side hustle We humans are visual creatures. Yet, there's more of a demand on customer's attention than ever before. So how do you, small business, side hustle owner, gain recognition with your target audience? It begins by understanding the elements for building a solid and recognizable business brand and strategy.(7:26.16) What is the difference between brand, branding and brand identity.(12:25.40) Guess which company uses red and purple as their brand colors?(15:18.92) Where this color and you just might get mistaken for an employee rather than a customer.(16:35.92) What neuroscience says about color and how that impacts your business.(18:14.74) Don't wear this color if you want to attract a mate.(18:34.72) These colors could have a negative impact on your business especially if you plan to reach a global market(24:34.58) Free resources to help you choose your brand colors ResourcesColor Seed - https://www.design-seeds.com/ (Blog, Search, Seasonal) - add a photo you like. I will generate a color palette.Coolers - https://coolors.co/ (Color Scheme Generator) New Website!Canva - 100 color combinations and how to apply them to your designs (Be sure to scroll down to see the image and color palette https://www.canva.com/learn/100-color-combinations/ https://palettegenerator.com/ This episode was supported by: Middle Kid Media [middlekidmedia.com]Logo Lite and Social Packages for $475 see our offers page for details [https://www.stickybrandlab.com/offers.html]Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages) Podcast Transcript – https://www.stickybrandlab.com/podcast
How to create an engaging brand experience that actually drives growth Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales. In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include: What is a brand experienceWhy is brand experience important for customersWhat are the elements that create a successful brand experienceSteps to creating an awesome brand experienceMost brands personalize their experiences. How to take it a step further.How to strengthen the relationships between user experience and brand voice and toneThere's a difference between creating emotional content and creating emotion-evoking content. Which should you invest inTypical brand experience obstacles and how to overcome themTwo often overlooked ingredients to customer support and customer experience and much much more ...
In this episode, I sit down with Alyce Greer, the Director and Head Writer behind Bossy Copywriting. Alyce shares the tricks of the trade behind writing copy that keeps your dream customers wanting more. We delve into everything from the secrets behind writing scroll stopping social media captions to discovering your own brand personality. WE CHAT ABOUT: What inspired Alyce to launch the Bossy Copywriting supergroupHow to tailor your copy to attract your dream customersWhat your brand personality is and how to weave it into your copyTips for writing attention-grabbing copy for social media The secrets behind writing copy that converts on your websiteHow Alyce juggles it all and what's fueling her creativity right now Connect with Alyce at www.bossycreative.com and on Instagram at @bossy.copywritingLINKSWebsite: www.bossycreative.comInstagram: @bossy.copywritingPodcast: The Bossy. Type podcast
Nichole Schmidt is the Founder and CEO of Source. Her career has been around the commercial construction industry. She finished her Bachelor of Fine Arts in Interior Design at the Illinois Institute of Art. She became a distributor, worked in business development, marketing, sales for various companies before ultimately focusing on the Commercial Construction Industry.[00:01 – 03:05] Opening SegmentGetting to Know Nicole SchmidtNicole talks about her backgroundHer careers before finding her way to the commercial construction industryGetting the inspiration for her company [03:06 – 16:30] The Commercial Construction IndustryThings she did right in building her businessTalk to the customersWhat they do at SourceTheir ideal clientsHow they cater to client's needsKey industry problems they solve at SourceSustainability in their businessMaterials availability[16:31 – 19:14] Final Four SegmentNicole's advice to aspiring investorsKnow your customer before you start a project How she stays on top of her gameHer way to make the world a better placeHow to reach out to Nicole – links belowFinal wordsTweetable Quotes:“Just like building any company, know your customer before you invest in a project, before you start building a project.” - Nicole Schmidt“Try things. If they don't work, stop doing them. If they do work, keep doing them.” - Nicole SchmidtResources Mentioned: Source------------------------------------------------------------------------------------------Connect with Nicole, visit https://tothesource.com/ Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com
Nichole Schmidt is the Founder and CEO of Source. Her career has been around the commercial construction industry. She finished her Bachelor of Fine Arts in Interior Design at the Illinois Institute of Art. She became a distributor, worked in business development, marketing, sales for various companies before ultimately focusing on the Commercial Construction Industry.[00:01 – 03:05] Opening SegmentGetting to Know Nicole SchmidtNicole talks about her backgroundHer careers before finding her way to the commercial construction industryGetting the inspiration for her company [03:06 – 16:30] The Commercial Construction IndustryThings she did right in building her businessTalk to the customersWhat they do at SourceTheir ideal clientsHow they cater to client's needsKey industry problems they solve at SourceSustainability in their businessMaterials availability[16:31 – 19:14] Final Four SegmentNicole's advice to aspiring investorsKnow your customer before you start a project How she stays on top of her gameHer way to make the world a better placeHow to reach out to Nicole – links belowFinal wordsTweetable Quotes:“Just like building any company, know your customer before you invest in a project, before you start building a project.” - Nicole Schmidt“Try things. If they don't work, stop doing them. If they do work, keep doing them.” - Nicole SchmidtResources Mentioned: Source------------------------------------------------------------------------------------------Connect with Nicole, visit https://tothesource.com/ Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com
Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixerWhy do salespeople struggle to demonstrate value to potential future customersWhat does real value look like even though many companies say they provide valueHow do you really understand value from the perspective of a customerHow to go about creating value for customersDoes value need to address four kinds of needs: functional, emotional, life-changing, and social impactWhy Tyzer recommends using power questionsImplications of creating value for customers on sales teamsThe best ways to hire salespeople to drive predictable business growthThe winning factor that makes Tyzer able to drive growth predictablyand much more ... Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/
Bernard Reisz empowers investors to own their finances and break the cycle of dependency on the self-serving financial industry. Bernard is the Founder of 401kcheckbook.com, which gives investors direct control of their tax-sheltered funds for real estate equity and debt opportunities using checkbook control IRAs, QRPs, solo 401k's, and checkbook life insurance.He is also the Founder of AgentFinancial.com which provides tax, equity, and financial services to real estate professionals, including 1031 and 453 advisory services for real estate agents, real estate investors, and mortgage brokers. [00:01 – 02:22] Opening SegmentLet's get to know Bernard ReiszBernard talks to us about his backgroundGiving objective information to customers[02:23 – 24:26] Breaking the Cycle of Dependency on the self-serving financial industryRemoving the conflicts of interest to avoid being exploited by the systemWhat they do for their clients/customersWhat makes a good custodianTypes of investments that don't need custodiansSelf-managing 401k and QRP with no outside assistanceSelf-directed checkbook IRARoles of a custodian in IRAs[24:27 – 28:06] Closing SegmentBernard's advice to people getting into the financial industryOwn it. Delegate intelligently and strategically.How Bernard stays on top of his gameHis way to make the world a better placeHow to reach out to Bernard – links belowFinal wordsTweetable Quotes:“The financial industry is fragmented. So it's dominated by folks that have a one-dimensional focus.” - Bernard Reisz “You've got to own it. Delegate intelligently and strategically to find your truth.” - Bernard Reisz“There's no substitute for going straight to the source.” - Bernard Reisz“Once you're out there, you get to network a lot, meet a lot of people and make valuable connections.” - Bernard ReiszResources Mentioned: 401k CheckbookAgent Financial------------------------------------------------------------------------------------------Connect with Bernard on LinkedIn, and check out https://www.401kcheckbook.com/ Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com
Bernard Reisz empowers investors to own their finances and break the cycle of dependency on the self-serving financial industry. Bernard is the Founder of 401kcheckbook.com, which gives investors direct control of their tax-sheltered funds for real estate equity and debt opportunities using checkbook control IRAs, QRPs, solo 401k's, and checkbook life insurance.He is also the Founder of AgentFinancial.com which provides tax, equity, and financial services to real estate professionals, including 1031 and 453 advisory services for real estate agents, real estate investors, and mortgage brokers. [00:01 – 02:22] Opening SegmentLet's get to know Bernard ReiszBernard talks to us about his backgroundGiving objective information to customers[02:23 – 24:26] Breaking the Cycle of Dependency on the self-serving financial industryRemoving the conflicts of interest to avoid being exploited by the systemWhat they do for their clients/customersWhat makes a good custodianTypes of investments that don't need custodiansSelf-managing 401k and QRP with no outside assistanceSelf-directed checkbook IRARoles of a custodian in IRAs[24:27 – 28:06] Closing SegmentBernard's advice to people getting into the financial industryOwn it. Delegate intelligently and strategically.How Bernard stays on top of his gameHis way to make the world a better placeHow to reach out to Bernard – links belowFinal wordsTweetable Quotes:“The financial industry is fragmented. So it's dominated by folks that have a one-dimensional focus.” - Bernard Reisz “You've got to own it. Delegate intelligently and strategically to find your truth.” - Bernard Reisz“There's no substitute for going straight to the source.” - Bernard Reisz“Once you're out there, you get to network a lot, meet a lot of people and make valuable connections.” - Bernard ReiszResources Mentioned: 401k CheckbookAgent Financial------------------------------------------------------------------------------------------Connect with Bernard on LinkedIn, and check out https://www.401kcheckbook.com/ Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com
In this episode, I am speaking to Simon Lehmann, the CEO and Co-Founder of AJL Atelier, a consulting firm for the short-term rental industry. They consult tech companies and operators in hospitality and vacation rentals, help them build their strategy and recently partnered with Hotel.School to launch a series of hospitality courses. They are the go-to partner in the vacation rental industry.For tech companies in the short-term rental industry having the correct strategy is paramount. This is especially true in the current global climate, as COVID continues to make its mark on the tourism industry. It's essential for companies to understand how the market is structured and have a clear image of what they want to achieve. Simon challenges tech providers to think about what their future role is in the industry and how they will expand and grow. Survival is going to be difficult, and leaders need to step out of their daily wheel to look at their companies from an outside standpoint. How does the industry see your business, how do investors see your business, and what are they looking for? We talk about:Whether tech companies should specialize in one service, or do a bit of everything to target more customersWhat strategies are working well?How to leverage user forums to get insight into your clients' needsTimestamps:0:02 – Intro to Simon Lehmann1:26 – Adapting strategy during COVID5:30 – How AJL works with tech start-ups6:50 – What tech startups need to think about when building their strategies9:02 – Finding balance between specialization and doing a bit of everything12:00 – Understanding your core and what you should outsource14:57 – What are the current tech needs in the short-term rental industry?17:54 – Why do PMSs keep changing their strategy?20:00 – What strategies are working well?23:15 – Leveraging user forums to find out customer needs26:16 – How to incentivize customers to actually talk to you Connect with Simon on LinkedIn, via email, or check out his website ajlatelier.com While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher)InstagramFacebookLinkedin
Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally?Thanks for Listening!You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.We love hearing from you! Leave or speak your message here. If you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse.Sticky Brand LabLet's get this color filled episode started!In This Episode You'll LearnWhat are brand elements and why are they important to your businessHow branding impacts your customersWhat makes your side hustle business stand out from your competitorsThe elements of building brand awareness for your side hustle We humans are visual creatures. Yet, there's more of a demand on customer's attention than ever before. So how do you, small business, side hustle owner, gain recognition with your target audience? It begins by understanding the elements for building a solid and recognizable business brand and strategy.(7:26.16) What is the difference between brand, branding and brand identity.(12:25.40) Guess which company uses red and purple as their brand colors?(15:18.92) Where this color and you just might get mistaken for an employee rather than a customer.(16:35.92) What neuroscience says about color and how that impacts your business.(18:14.74) Don't wear this color if you want to attract a mate.(18:34.72) These colors could have a negative impact on your business especially if you plan to reach a global market(24:34.58) Free resources to help you choose your brand colors ResourcesColor Seed -(Blog, Search, Seasonal) - add a photo you like. I will generate a color palette.Coolers - (Color Scheme Generator) New Website!Canva - 100 color combinations and how to apply them to your designs (Be sure to scroll down to see the image and color palette Palette GeneratorThis episode was supported by: Middle Kid Media Logo Lite and Social Packages for $475 see our offers page for details [https://www.stickybrandlab.com/offers.html]Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages) Podcast Transcript – https://www.stickybrandlab.com/podcast
Special Guest - Flo LaBrado With 22 Years of experience working with a Fortune 500 Company, Flo LaBrado has had a tremendous amount of exposure to the interworkings on the creation of programs initiatives and how you create equity within the workplace for all people. She brings a new perspective of going beyond just a D&I program but creating valued equity opportunities for people from all walks of life.Companies are starting to invest a lot more in D&I programs and initiativesHow does what happens outside the workplace affect the way we are in the workplaceAre companies being sincere?Spectrum of companies - the cultural impact is driving awareness to their programs vs companies feeling a backlash for now having oneRallying around unrepresented groupsReaching our internal and external customersWhat is Equity?Having a reputation growing everyone fairly and unilaterallyIf the candidate pool is not diverse, the company may not have the best-recruiting strategyPromoting all people including diversityInfinity bias can be a problemInvesting in the talent lifecycleBosses many times are not doing enough to grow peopleNot all employees are treated equally; however, sometimes they can't beCoronavirus - even how we treat mothers differentlyWhat about reverse discrimination?People learn differently. Not learns the sameGoing beyond speeches, books, and manualsStop trying to fit people in a boxThings companies need to remember when moving forwardTalk with your employeesReach outside of the organization for expertiseKnow outside the workplace will impact the inside of the workplaceSpecial Guest Info - Flo LaBrado https://www.linkedin.com/in/flo-labrado-6174284/ flolabrado@gmail.com GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth
“A speech may last 60 minutes. Its impact can last forever.” - Martin Perelmuter Martin Perlmutter is an unapologetic idealist. Martin is passionate about people and ideas. And after 25 years in the speaking industry, Martin believes a great speech can be a catalyst for change. Before co-founding Speakers' Spotlight, Martin was a corporate lawyer at a prestigious international law firm. While he realized early on in his career that he needed to do something more entrepreneurial, he learned valuable best practices while in law that have shaped his approach to client service and business management. Martin's views on the speaking industry have been reported in various television and print media, and have been published in over 60 countries. He has been a guest lecturer at several colleges and universities, and was a keynote speaker at the Public Words Speaker Forum at The Center for Public Leadership at Harvard's Kennedy School in Cambridge. SHOW NOTESWhat Martin did to pivot his business and the benefits it has broughtThe importance of knowing your business mission, especially during challenging timesHow Martin went back to basics to keep his businessStrategies every business owner must learn on communicating with customers during challenging timesHow Martin communicates with his team and customers during the pandemicWhy communication with your employees is key during challenging timesWhat you can do to get the most from remote workingHow Martin transformed a downside from the pandemic into an upside for his customersWhat the "new normal" of conferences is today and what it will be tomorrowSuccess stories from Martin's clients who are hosting virtual conferencesThe importance of communication in the virtual worldWhat every business owner can do for effective communication in a virtual worldKey things your business and employees must do to be professional in the virtual worldThe power of engagement at key spots during a virtual presentationWhy you must get creative with the visuals you use when presenting virtuallyHow Martin leveraged his core competency to give back to his customers and communityWhy business owners are the catalysts for change and must take action on important social issuesThe "Open Dialogue on Race, Equality, Justice, and Hope" Martin created to respond to social injusticeThe importance of counting our blessings, especially during a pandemicWhy we all must put things in perspective today so we can have a better tomorrowThe power of optimism to find opportunities and succeed, even during a pandemicThe importance of leveraging our inner resilience to overcome and conquerHow you can stay optimistic through perspectiveThis podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth experience helps maximize company value before you sell. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit. Enjoy the interview!
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