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3 episodes with seth erickson
2 episodes with seth erickson
3 episodes with seth erickson
2 episodes with seth erickson
2 episodes with seth erickson
2 episodes with seth erickson
2 episodes with seth erickson
2 episodes with seth erickson
2 episodes with seth erickson
This week on The Unified Brand Podcast, we're joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discuss: The emotional power of storytelling and its impact on memory retention. Why every great story needs a problem, solution, and transformation. Common mistakes startups make when telling their story. How Seth transitioned from a struggling web agency to a storytelling expert. Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand's value, and build a memorable presence in the marketplace. --------------------------------------------------------------- Links Storify Agency - https://www.storifyagency.com/unified Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/ Seth's Linkedin https://www.linkedin.com/in/setherickson/ Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Website - https://bit.ly/36BQX00
The SD SportScene Podcast Episode 37 (May 13): The shows recaps a busy week of sports and looks at the week ahead. It features an interview with Groton baseball coach Seth Erickson along with clips from Ella Boekelheide of Northwestern, Spencer Melius of Faulkton, Avery Bendewald of Central, Sophia Overland of Mobridge-Pollock, and Gannon Pederson of Central.
For Session 33, we welcome back entrepreneur, storyteller, and author Seth Erickson.Seth has found success as the former CEO of award-winning marketing firm Kodis Agency, as a Partner at Storify Agency, where he helps startups transform their branding and messaging, and as the author of the marketing psychology book “How To Hack Humans.”In this session, Josh and Seth use their knowledge of AI and expertise in marketing to consider the future implications of increased reliance on machines and algorithms.// In our conversation, we dive into:[00:00:00] Intro: AI's Impact on Society & Self-Development[00:04:55] AI Changes Online Dating & Relationships[00:19:40] Challenges of Finding Love Through Apps[00:26:46] Can Algorithms Really Find Your Perfect Partner?[00:39:01] How AI Impacts Dating in Small Towns & Rural Areas[00:46:12] AI Threatens Job Security for Hollywood Writers[00:55:12] AI's Impact on Storytelling & Content Creation[01:05:16] How AI Will Disrupt Jobs & The Economy[01:09:34] AI for Personalized Marketing & Experiences[01:15:25] Political Propaganda & Algorithms Polarizing World Views[01:35:06] AI Impact on Social Media & Misinformation Concerns[01:42:54] What Laws Are Needed to Control AI Dangers?[02:04:10] AI & Loss of Critical Thinking[02:10:19] Social Media: The New Opium of The Masses?[02:16:09] Will China & Russia Surpass a Declining America?[02:23:32] The Unpredictable Future With AI[02:29:34] Was The Atomic Bomb Justified?[02:34:22] Dangers of Unregulated AI Development[02:41:27] The Vulnerabilities & Ethical Implications of AI Hacking Humans[02:51:52] NeuroLink & Brain Chips - Amazing or Terrifying?[02:58:10] Dietary Changes to Treat ADHD[03:10:53] Crowdsourced Healthcare Powered by AI[03:25:33] Ambition & Entrepreneurship With Chronic Illness[03:30:35] Using Storytelling to Make Sense of Your Life's Journey[03:36:01] Chainsaw Man & Anime Recommendations[03:57:17] Using Storytelling in Resumes & Personal Branding// Connect with Seth:Website: storifyagency.comLinkedIn: @sethericksonGet a free chapter of Seth's book, How to Hack Humans.// Connect with Josh Boone:Website: joshboone.comYouTube: @joshbooneshowLinkedIn: @joshbooneInstagram: @heyjoshboone and @joshbooneshowTikTok: @heyjoshboone// Music by Kirby Johnston. Check out his band, Aldaraia, on Spotify."Best keep walking." – Bowie ★
If you're feeling frustrated and overwhelmed because your current website design is not attracting diverse customers or fostering a sense of connection, then you are not alone! Perhaps you've been relying on generic templates and stock images, failing to capture the unique experiences of your target audience. Instead of cultivating empathy and inclusivity, your website may be leaving potential customers feeling unseen and excluded. What's a heart-centered small business owner to do? Thankfully, Iris Goldfeder is here to break down the essentials of accessibility, inclusion, and empathic design. (And by here, I mean literally on the floor of FAN EXPO Chicago with Annie!) It's a must-listen for nerds, empaths, and technology haters alike. Then, Iris and Annie share lessons learned from The Mandalorian, and go searching FAN EXPO for Grogu (aka Baby Yoda aka The Child). Trust us, this is the way (to fix your website)! Resources: - Connect with Iris through the GasStoveCreative website and her Linkedin. - Don't forget to check out her podcast, GasStoveCreative presents The Cookbook. FAN EXPO Acknowledgement and Gallery: This episode was made possible by the generosity and support of FAN EXPO Chicago's media and PR team. THANK YOU! To see a gallery of Iris and Annie's favorite Mandalorian finds, visit http://www.anniepruggles.com/grogu Special thanks to The Legging Lass, Whirl & Twirl, EWAcats, DisParody, The CroChic Shop, Tristan Young, The Pink Yodette, and Drew Blank (who was also featured in last year's episode!) for allowing me to include and share your art with this episode. Again, the link to the gallery is http://www.anniepruggles.com/grogu ABOUT FAN EXPO HQ: FAN EXPO HQ is the largest comic con producer in the world. Collectively it hosts more than one million fans annually at FAN EXPO Canada™, MEGACON Orlando, FAN EXPO Dallas™, FAN EXPO Boston™, FAN EXPO Denver, FAN EXPO San Francisco, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver™, Toronto Comicon, Dallas FAN FESTIVAL and Edmonton Comics & Entertainment Expo. In 2022, FAN EXPO HQ presents six new shows previously organized by Wizard World: FAN EXPO Chicago, FAN EXPO Philadelphia, FAN EXPO St. Louis, FAN EXPO Portland, FAN EXPO New Orleans, and FAN EXPO Cleveland. The latest schedule of events is available here, along with up-to-date ticket information. Discover. Celebrate. Belong. What's Inside: 00:03:14 - ADA Compliance and Small Business Owners, 00:05:15 - Future Trends in Website Accessibility, 00:08:40 - Empathy and Inclusivity, 00:11:47 - Websites as Virtual Brick and Mortar, 00:18:11 - Tips for Ensuring Inclusivity and Compliance, 00:26:56 - The Power of Inclusive Marketing, 00:29:52 - Rejecting Irresponsible Marketing, 00:32:28 - Importance of Accountability, 00:34:02 - Small Mistakes Reflect on Big Ones, 00:40:45 - Entrepreneurship and Choice, 00:46:30 - Creating a Community, 00:47:40 - The Path of the Jedi, 00:50:31 - Intentionality and Choices, 00:53:07 - Babysitting Grogu, 00:55:40 - Hmk: Audit Your Homepage, Wanna binge? Check out these related episodes: 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 43: On Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson) 57: On Intentionality, Instinct & Rogue Agents (feat. Andrea Freeman) 79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour) 83: The Business of Fandom: Live from FAN EXPO Chicago 2022
How can introverts (or empaths, or people-pleasers) sell and market their businesses without coming across as pushy and aggressive? How can every small business owner keep their nature and their gifts in mind when it comes to energy management, content creation, and consistent outreach? And what the heck does it have to do with Alfred Hitchcock and all those terrifying birds? This week, Annie P. Ruggles is joined by the powerhouse known as Joy Bufalini. Joy is a scaling and simplicity expert who deeply understands you can't grow until your message is clear and your systems are solid. It's a jam-packed episode spanning content strategies, relationship building, client relations, branding, logo design and more before diving into the work and style of Alfred Hitchcock. What can we learn about addressing client pain points and evoking emotion (with consent) from the master of dark shadows and suspense? Parentpreneur advisory: This episode contains brief moments of colorful language. Resources: - Connect with Joy through her website and Facebook group. - Download Joy's free Daily Needle-Movers Cheat Sheet here. - Grab your free copy of Annie P. Ruggles' bestselling Hitchcock-inspired business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate." What's Inside: [00:05:40] Why Repurposing Content is Essential for Marketing [00:20:13] Honor Decision Making [00:29:47] Introvert's Guide to Consistent Energy Management [00:34:42] Maximizing Leadership Energy [00:41:24] Engagement Hacks from Storytelling [00:45:24] The Power of the Mundane [00:46:26] The Horrors of Entrepreneurship [00:50:23] Your homework is to master "dialogue and detail" Wanna binge? Check out these related episodes: 20: On Wellbeing, Profit & Grace and Frankie (feat. Sandra Francisco) 43: On Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson) 56: On Aggression, Inspiration & The Real Housewives (feat. Amanda Abella) 67: On Accountability, Energy Management & The Lord of the Rings (feat. Steven Hyatt) 91: On Moneymakers, Self-Management & Paper Mario (feat. Melissa Guller)
Today we're talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also has a bestselling book ‘How to Hack Humans' which has received 2 awards and shows businesses the secret method used to get the most ADHD customers to pay attention. He's on a mission to reduce the massive startup failure rate and create a positive change in the world by empowering companies to communicate more effectively.In this episode we dive deep into why its so important to understand storytelling as a business, how to create content your customers will want to binge, how to use emotion in your storytelling, and much more. If you feel like your business isn't telling stories effectively, this episode is a must listen. Key Lessons:Understand your brand archetype, don't just use humor because you've seen another brand use humorGet people to binge your content by using open loops - give people a cliffhanger at the end of each piece of content so they always want moreLinks: Storify Agency: https://www.storifyagency.com/How to Hack Humans: https://amzn.to/3U6jTpY
Seth Erickson is one cool-ass dude. First of all, he runs an agency that helps customers with Design, Branding, and Storytelling. He's really mastered the art of telling stories, including writing a book on the subject called How To Hack Humans. Catchy Title. He is a marketing master who's got some epic hobbies: jiu-jitsu, scuba diving, and more! Oh, and he's also a rave DJ who, back in the 2000's, got some serious air-time! This was a great conversation with a great guy, good for those interested in branding, storytelling, book writing, scuba diving, music industry, and martial arts. Give it a listen! ----- Show Notes: (04:30) - Getting into storytelling (16:50) - Becoming an award-winning author (32:00) - Why Seth doesn't sit down and plan his workday (44:00) - Journey as a musician (epic DJ stuff) ----- Links: * Storifyagency.com * https://www.linkedin.com/in/setherickson/ * Special link to Seth's book: https://www.storifyagency.com/playhard ----- Episodes Like This https://www.stitcher.com/show/the-josh-boone-show/episode/12-seth-erickson-hacking-humans-storytelling-self-acceptance-88706281 ---- If you liked the episode, subscribe for more! --- Support this podcast: https://anchor.fm/playhardpodcast/support
What's your story? Seth Erickson, founder and Chief Mischief Maker at Storify Agency talks to Peter and Kathleen. He helps startups clearly communicate their value to the marketplace through storytelling Go here to get a free chapter of Seth's book "How To Hack Humans" https://www.storifyagency.com/yakking The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com https://karytechsolutions.com kathleen@theyakkingshow.com Timeline 02:00 Seth's Background 03:31 Books on Story Telling 07:01 Chief Mischief Maker 07:30 Brand Foundation 09:10 The Hero's Journey 10:30 Case Study – Abbott Construction 11:55 The 3-Act Play 13:19 B2B, B2C or both? 15:24 How to Unravel a story 18:40 The Budweiser Clydesdale Story 21:01 Story Incubator & Accelerator 22:35 Seth's book 27:01 Artificial Intelligence & Content Creation 28:49 Success Secrets
Learn about how storytelling can help startups attract their dream clients. In the 51st episode of the On Branding Podcast, Arek Dvornechuck interviews Seth Erickson, and talk about storytelling for startups. Learn more: ➡️ https://www.ebaqdesign.com/podcast/51 --- Support this podcast: https://anchor.fm/ebaqdesign/support
What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd.Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage
What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd.Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage
How can you hack neuroscience to create memorable marketing? What power is unlocked in marketing when you incorporate storytelling into your advertising? Why must... The post How to Differentiate Your Brand Through Storytelling with Seth Erickson | MP 106 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you hack neuroscience to create memorable marketing? What power is unlocked in marketing when you incorporate storytelling into your advertising? Why must... The post How to Differentiate Your Brand Through Storytelling with Seth Erickson | MP 106 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Storytelling is the heart of marketing, but what do you need to know to make it work for your business? We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups." More About Seth: Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail. Seth's vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup'sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. Visit us at https://changecreator.com (https://changecreator.com) to get more strategies on storytelling and sales.
The storytelling format for B2B is surprisingly not much different from stories you remember as a kid. Creating a memorable message is key. In today's episode, I speak with Seth Erickson, Chief Mischief Maker of Storify Agency (did you know "storify" is an actual word?) about why the brain loves a good story and how to make it work for B2B marketing. He's also the author of How To Hack Humans: Storytelling for Startups. Check it out...Visit The Copy Worx for more info and to contact Linda.
Think Unbroken with Michael Unbroken | CPTSD, TRAUMA and Mental Health Healing Podcast
I'm very excited to share today's episode with my guest, Seth Erickson, a branding expert. I wanted to have Seth on, even though the show isn't necessarily entrepreneurial; as you guys have heard me say before, I always feel like this sense of freedom that comes with entrepreneurship and living your dreams really starts with your voice, your mission, your message, and this back and forth. Seth and I talk about the importance of the willingness to honor your voice, to hold your truth, and to put yourself out there even, especially when life is scary as it can sometimes be. And in my journey, I've found that the more I was willing to put myself out there, the more I was willing to face the possible criticism of the world, regardless of what they believe versus what I believe, the more sure-footed I've become in this experience. I hope that you'll take from this episode maybe a little hope or even a planting of a seed of an idea that your mission and your story truly do matter. And that storytelling is a beautiful way to convey that to the world! Learn more about Seth Erickson at: https://www.storifyagency.com Learn more about Think Unbroken and Pre-Order my new book: Unbroken Man. Plus, learn more about the free coaching and other mental health programs. Click here: https://linktr.ee/michaelunbroken
I'm very excited to share today's episode with my guest, Seth Erickson, a branding expert. I wanted to have Seth on, even though the show isn't necessarily entrepreneurial; as you guys have heard me say before, I always feel like this sense of freedom that comes with entrepreneurship and living your dreams really starts with your voice, your mission, your message, and this back and forth. Seth and I talk about the importance of the willingness to honor your voice, to hold your truth, and to put yourself out there even, especially when life is scary as it can sometimes be. And in my journey, I've found that the more I was willing to put myself out there, the more I was willing to face the possible criticism of the world, regardless of what they believe versus what I believe, the more sure-footed I've become in this experience. I hope that you'll take from this episode maybe a little hope or even a planting of a seed of an idea that your mission and your story truly do matter. And that storytelling is a beautiful way to convey that to the world! Learn more about Seth Erickson at: Learn more about Think Unbroken and Pre-Order my new book: Unbroken Man. Plus, learn more about the free coaching and other mental health programs. Click here:
In this episode, Seth Erickson, Webby award-winning web designer-turned-storytelling maven. With his design and marketing company Storify Agency, he combines design and storytelling to create beautiful websites that also sell extremely well.
Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. This episode is all about neuroscience and storytelling!We're talking about…How to get clients binging on your marketing material like a good Netflix dramaThe difference between marketing and storytellingStructuring stories for an about me page on a website vs a landing page or a home pageHow to craft an identity to get others to create their vision if they decide to follow you on the journeySteps to take if you're just starting out even if you're not a startupDownload chapter 1 of Seth's book, How To Hack Humans: Storytelling for Startups!SHOW NOTES: https://themichellefernandez.com/podcast/137
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you'll learn What is the interaction between photos and words on a PDP? How do we even start with trying to tell stories on a DTC ecommerce site? Identify the need/the problem your product solves. Customer hero of story How do we turn that into a story? Hero's Journey How to hack humans - storytelling for startups What services do you offer? Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free! www.storifyagency.com/amazing
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you'll learn What is the interaction between photos and words on a PDP? How do we even start with trying to tell stories on a DTC ecommerce site? Identify the need/the problem your product solves. Customer hero of story How do we turn that into a story? Hero's Journey How to hack humans - storytelling for startups What services do you offer? Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free! www.storifyagency.com/amazing
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you'll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?!
Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you'll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?!
Join me for this live episode of Wild Hearts at Work as I chat with Gary Ware, Allison Pollard, and Seth Erickson about one big question: In this Great Resignation era, what is the opportunity for employees to make change in the workplace? Support the show
Seth Erickson started his career in web design but quickly realized that without a good story, the website (and other marketing efforts) would fail to perform. That's when he decided to become an expert in storytelling. Seth spent months studying not just the discipline of storytelling, but the neuroscience behind why stories are so effective, and shared what he learned in his book How to Hack Humans: Storytelling for Startups. In this episode of The Inbound Success Podcast, Seth breaks down the must-have components of an effective story, as well as the neural triggers that happen, and what marketers need to know about all of it to get better results.
Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling, He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps. In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include: Can storytelling permeate every aspect of a businessData points on why storytelling is key to dominating the marketplaceThe neuroscience behind a good storyThe characteristics of a good storyHow can we use stories to increase salesHow to use storytelling for startup by leveraging a companies visionCan SaaS companies build a retention process around stories? If so howSins of storytelling for startupsTips for storytelling for startupsand much, much more...
Show Notes:Seth is the Chief Mischief Maker and Storify Agency and uses storytelling as a way of helping businesses, specifically Startup's. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many Startup's excel at building their tech and ideas but fall short when communicating their value to the world.Quote: If your brand doesn't have a personality, you don't actually have a brand you have a logo and a company - Seth Erickson Knowledge Nuggets and Take-Aways:Storify helps clients understand that what you do mattersCenter of your brand is the story, the center of the story is the customerStories well told light up the brainOur brains organize memories in our heads as storiesThere are teachable moments in Seths humorHere is a link to this episode on our website: https://timetoshinetoday.com/podcast/setherickson/Recommended Resources: Storify AgencySeth's Book: How to Hack HumansDownload the First Chapter of How to Hack Humans HereSeth's Linked INSeth's InstagramHost Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square
Seth Erickson's personality, and particular brand of humor, is the kind that draws people to him. He's a quick thinker with the ability to distill complex ideas into easy-to-understand information, and he's not afraid to work hard and apply tenacity when needed. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. You can learn more about Seth and his particular brand of humor on his website: https://www.storifyagency.com/ Hi book - How to Hack Humans: Storytelling for Startups - is available on his website or on Amazon. Seth has graciously offered listeners a free download of a chapter of his book. You can find that free download here: https://storifyagency.com/ib4e ******************************************** Want to learn how to attract, hire, and retain top-tier employees? Interested in learning how to scale your business to increase revenue and profit while working less? Then join my Business Success Mastermind group. A new cohort is starting. Now accepting applications: https://ib4e-coaching.com/mastermind ******************************************** Please support this podcast: https://ib4e-coaching.com/podinfo #leadership #leadershiptraining #leadershipcoaching #business #success #marketing #storytelling #setherickson ******************************************** If you like this podcast, consider supporting the effort. Every little bit helps. Thanks.
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Seth uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. Dreams: Business - Decrease the startup failure rate by 10% helps the economy, helps employment, helps solve problems, and has fulfilling jobs. Would love to travel more (Australia, Buenos Aires) Jiu Jitsu (2 Strike White Belt) Wants to improve there Working on an EP to get out on Spotify by the end of the year. EP = Extended Play (3-4 songs) How you can Help: Introduce Seth to a founder, small business owner, entrepreneur, specifically Venture Capitalist Firms, Incubators, and Accelerators. Getting Seth on larger platforms. Sharing this Podcast and Seth's Business with your friends Contact them at: https://www.storifyagency.com/ https://www.linkedin.com/in/setherickson/ IG: @originalsetherickson https://www.storifyagency.com/livingthedream?fbclid=IwAR1-2ZMSHuEVo1Xr7uO9BTPaKLnSVHcJU3STFEUCWKHtWwt7o6gwWjRI104
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Seth uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. Dreams: Business - Decrease the startup failure rate by 10% helps the economy, helps employment, helps solve problems, and has fulfilling jobs. Would love to travel more (Australia, Buenos Aires) Jiu Jitsu (2 Strike White Belt) Wants to improve there Working on an EP to get out on Spotify by the end of the year. EP = Extended Play (3-4 songs) How you can Help: Introduce Seth to a founder, small business owner, entrepreneur, specifically Venture Capitalist Firms, Incubators, and Accelerators. Getting Seth on larger platforms. Sharing this Podcast and Seth's Business with your friends Contact them at: https://www.storifyagency.com/ https://www.linkedin.com/in/setherickson/ IG: @originalsetherickson https://www.storifyagency.com/livingthedream?fbclid=IwAR1-2ZMSHuEVo1Xr7uO9BTPaKLnSVHcJU3STFEUCWKHtWwt7o6gwWjRI104
Today Josh speaks with Seth Erickson. Seth is an entrepreneur, author, and storyteller.He recently published his book, How to Hack Humans, an unfiltered take on the neuroscience and psychology of storytelling, and how startups can use storytelling to grow and communicate their value to investors and the market at large.He is currently a Partner at Storify Agency, where he helps startups personally craft their story and tell it in a way that resonates.Prior to Storify, he was CEO of Kodis Agency, an award-winning marketing agency, for over 17 years, where he worked with brands such as Redbox and MTV.Some of the other topics we dove into are:Personal branding and authenticity.Social anxiety and introversion.The neuroscience and evolutionary history of storytelling.Overcoming tribalism and accepting outside perspectives.Losing your identity in relationships.Taking personal responsibility, and learning to accept yourself.Using filters to find like-minded partners.And so much more.Connect with Seth:Website: StorifyAgency.comLinkedIn: @SethEricksonGet a free chapter of Seth's book, How to Hack Humans.Music by Kirby Johnston – check out his band Aldaraia on Spotify
What was your favorite bedtime story growing up? Chances are you remember the characters, your parent's voice, your favorite spot on the couch. Chances also are you already forgot your boss's presentation this morning. Why? ENGAGEMENT. This week's guest knows a thing or two about engaging audience members. Seth Erikson, branding and storytelling professional, wrote his own book titled, “How to Hack Humans: Storytelling for Startups.” Come learn how a shared story can connect with customers and investors –giving your startup a big leg up.Contact Seth: https://www.storifyagency.com/★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL ↓Facebook: http://www.facebook.com/OTMMediaTwitter: https://twitter.com/onthemarcmediaLinkedIn: https://www.linkedin.com/company/on-the-marc-media/Instagram: https://www.instagram.com/onthemarcmedia/Check out 1631 Digital News: https://1631digitalnews.com/Want to be our next call-in expert? Email kruben@onthemarcmedia.com---This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines startup communications, startup branding, and startup storytelling. Audience engagement is essential. Check out our other episodes about marketing, public relations, social media, and more.
In the last part of our series with master storyteller Seth Erickson, we talk about changes in large corporations like META, the difference between missions and visions. Using the tips from Mr. Erickson, the narrative of marketing to make it more relatable to the consumer, ultimately increasing product success. Make sure to check out Mr. Erickson's book, How to Hack Humans. You can get the first chapter free of charge with the link below! https://www.storifyagency.com/highschool
In part 2 of the 3 part series with master storyteller Seth Erickson, Nitin runs down the pitch for his own startup, COM3T Drones, to Mr. Erickson, and you will get to see the storytelling magic occur in real-time! Mr. Erickson completely shifts the narrative of Nitin's marketing to make it more relatable to the consumer, ultimately increasing product success. Make sure to check out Mr. Erickson's book, How to Hack Humans. You can get the first chapter free of charge with the link below!https://www.storifyagency.com/highschool
You know you're great at what you do. You know how to deliver value to your customers. But when it comes to communicating that, you're struggling.A lot of people suck at communicating to their customers so that they stand out.But there is a method that is as old as humanity, and is ten times more effective than just telling customers what you do: Storytelling.I'm sitting down with Seth Erickson to talk about how to use storytelling to connect with your audience, whether your brand is business or personal, and why your story evolves with your business.Seth Erickson is the owner of Storify Agency and the author of How to Hack Humans: Storytelling for Startups. He has built a career merging business creativity and wit and he trains startups to use storytelling to communicate their value to investors and to the marketplace. His goal is to reduce the number of startups that fail–90%!–by incorporating storytelling so their presentations and products stand out.Tune into this episode to hear:Why it's 10x more effective than just telling customers what you doWhy personal brands need different stories than business brandsHow your story can and must evolve over time in a changing marketplaceLearn more about Seth: Storify AgencyHow to Hack Humans: Storytelling for StartupsRead the first chapter of How to Hack Humans for FREE: https://www.storifyagency.com/piaConnect with Seth on LinkedInInstagram: @OriginalSethEricksonLearn more about Pia: No BS Agency Owners Free Facebook GroupThe Show Your Business Who's Boss Crash Course Start reading the first chapter of my bookPiasilva.comResources:Winning the Story Wars, Jonah SachsBuilding a Storybrand: Clarify Your Message So Customers Will Listen, Donald Miller
The story with Seth Erickson is going to touch on many points, including the trauma and how this may change the story and the story-telling of your brand.Please support this podcast by checking out our sponsors and support links:This episode is sponsored by Calendar. A scheduling software for teams. Trusted by over 80,000 business.Calendar:https://calendar.grsm.io/followfavazza to get a free trial using the linkAmazon Student Prime: https://amzn.to/33I34f3 Save 50% off nowLast but not least, Quillbot, or as I call it my (quail quail). : https://quillbot.grsm.io/followfavazzaPODCAST INFO:- Podcast website: https://www.followfavazza.com- Apple Podcasts: https://podcasts.apple.com/us/podcast/your-transformation-station/id1497680608- YouTube Full Episodes: https://www.youtube.com/channel/UCXLa_UNYbU3OqO0oRel6rdA- Sign up for our Weekly Newsletter: https://gmail.us20.list-manage.com/subscribe?u=e25bc711ee8f764e84c431910&id=fcdd003176SUPPORT & CONNECT:- Check out the sponsors and support link above, its the best way to support this podcast- Coffee Me: https://buymeacoffee.com/favaP- Donating: https://paypal.me/followfavazza- Twitter: https://twitter.com/followfavazza- TikTok: https://www.tiktok.com/@followfavazza- LinkedIn: https://www.linkedin.com/company/your-transformation-podcast- Facebook: https://facebook.com/followfavazzaYour Transformation Station is a Veteran-owned and operated podcast.
Meet Seth Erickson. Seth's personality, and particular brand of humor, are the kind that draws people to him. He's a quick thinker with the ability to distill complex ideas into easy-to-understand information, and he's not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else. Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters. This verve for storytelling grew, as Seth did… which is to say, quite large. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-ups fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. So, if you're searching for a six feet eight-inch, globe-trotting branding agency owner with a sense of humor to aid in your startup endeavors, look no further than Seth Erickson. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: storytelling,startups,entrepreneurship,startup lessons,story telling,marketing strategy,branding strategy,entrepreneurs,founder,founders,startup entrepreneurs,entrepreneur,art of storytelling,storytelling tips,business,storytelling techniques,entrepreneur motivation,startup,entrepreneur advice,the power of storytelling,marketing,how to tell a story,how to tell stories,venture capital,stories,brand strategy,how to tell stories better,the art of storytelling --- Support this podcast: https://anchor.fm/sabir-semerkant/support
Episode Overview:- Why the brain is more like a computer than we realize and how to hack humans- The characteristics of a good story in business and how to dominate the marketplace with it- The difference between mission and vision- Why a strong vision helps guide your story and your brand- The perfect "recipe" for a good start in any businessAbout SethEntrepreneur, Author, Music Producer & MischiefMaker, Seth Erickson offers up his unabashed, unfiltered take on using storytelling to grow your startup and communicate your value to investors and the market at large. He's the author of How To Hack Humans, Speaker, Partner, Brand & Business Strategist at Storify Agency.Connect w/ Seth:https://www.storifyagency.comhttps://www.linkedin.com/in/setherickson/seth@storifyagency.comCell: 602.524.3001Download the first chapter of his book for free:https://www.storifyagency.com/quitterSupport this podcast at — https://redcircle.com/corporate-quitter/donationsAdvertising Inquiries: https://redcircle.com/brands
We've all been there, you're in a school lecture, listening to the teacher talk about random words on the slide. However, the second you leave the classroom you completely forgot what you had just learned. In this episode of High School Not So Much a Musical, we talked to Seth Erickson, a professional storyteller.Seth has a book called How to Hack Humans, which you can download Chapter 1 for free here:https://www.storifyagency.com/highschoolTune into this episode, to learn about how to manipulate humans to get what you want!Make sure to check out Seth's book on Amazon and other platforms for more detail about the topics discussed in the podcast.
LISTEN AS WE discuss "the art of storytelling" and "how to hack humans" be of interest to you or your audience? It's a different kind of discussion on what stories do and how they change us.Topics we could educate your audience on are:- Why the brain is more like a computer than we realize and how to hack humans.- Why a strong vision helps guide your story and your brand.- Neuroscience and storytelling.- The characteristics of a good story.- Why telling a good story is essential to dominating the marketplace.Seth also has an upcoming book that he wrote called "How to Hack Humans: Storytelling for Startups" The book was inspired by what he learned from his many and varied personal failures, and has been called Ryan Reynolds writes a business book.Support this podcast at — https://redcircle.com/the-kids-n-the-room/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest for today, Seth Erickson of Storify Agency. Storify Agency uses principles of storytelling to help startups communicate. Seth's agency was originally a website design agency - a successful one at that. But Seth realized that ultimately the website designs weren't bringing in customers for his clients, so he went on his own hero's journey to figure out why. He dove into the science and art of storytelling, and what he learned is documented in his book, How to Hack Humans: Storytelling for Startups. What Seth found is that there is scientific proof for why and how stories are the optimal way to connect with others. When his agency takes on a client, they find out who they are and what their story is, and then work with them on reshaping their messaging to best communicate their story. Seth is heavily influenced by Joseph Campbell's hero's journey, and he explains how often a company fails to understand that they need to position themselves as the mentor rather than the hero, the one who goes out and learns something, and then brings it back to help others. Now, let's get better together. Actionable Insights Erickson offers the following advice: Ask yourself how risk averse you are. Entrepreneurs must be ready to take risks and know that nothing is guaranteed. Ask yourself, “How can I be a better communicator?” Erickson acknowledges that he wishes he'd asked himself this question much sooner. Learn to be a better storyteller. Ultimately, learning how to tell a story will help you connect with investors, customers, the people you work with and the people who work for you. Links to Explore Further Storify Agency Seth Erickson on LinkedIn Download a free chapter of How to Hack Humans Other books mentioned: Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future Soft-Wired: How the New Science of Brain Plasticity Can Change Your Life Find out more about Joseph Campbell, author of Hero with a Thousand Faces, here. Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices
Seth Erickson has brought the How to Hack Humans book. He will discuss how to create a brand and story-telling.Please support this podcast by checking out our sponsors and support links:This episode is sponsored by Calendar. A scheduling software for teams. Trusted by over 80,000 business.Calendar:https://calendar.grsm.io/followfavazza to get a free trial using the linkAmazon Student Prime: https://amzn.to/33I34f3 Save 50% off nowLast but not least, Quillbot, or as I call it my (quail quail). : https://quillbot.grsm.io/followfavazzaPODCAST INFO:- Podcast website: https://www.followfavazza.com- Apple Podcasts: https://podcasts.apple.com/us/podcast/your-transformation-station/id1497680608- YouTube Full Episodes: https://www.youtube.com/channel/UCXLa_UNYbU3OqO0oRel6rdA- Sign up for our Weekly Newsletter: https://gmail.us20.list-manage.com/subscribe?u=e25bc711ee8f764e84c431910&id=fcdd003176SUPPORT & CONNECT:- Check out the sponsors and support link above, its the best way to support this podcast- Coffee Me: https://buymeacoffee.com/favaP- Donating: https://paypal.me/followfavazza- Twitter: https://twitter.com/followfavazza- TikTok: https://www.tiktok.com/@followfavazza- LinkedIn: https://www.linkedin.com/company/your-transformation-podcast- Facebook: https://facebook.com/followfavazzaYour Transformation Station is a Veteran-owned and operated podcast.
In this episode, I talk with Seth Erickson, the CEO of Storify Agency. He helps companies tell better stories about what they are doing, why they exist, and why they have value to other people.Seth also talks about his book, How to Hack Humans: Storytelling for Startups. We discuss his future goals and some ideas to help him achieve them.In this episode, we discussed: How he realized that authenticity saves a lot of energy trying to be someone else. The goal of Storify of helping startups communicate their value to investors and the marketplace at large. How customers would need to know why they should care about what you offer and how it would solve their problems. Presenting your brands the right way through education. How important it is for the customers to be the center of the stories you tell about your brand. Brain simulations created by the stories being told to customers. People usually associate Seth's storytelling skills with extroverted people. On the contrary, Seth is in fact, an introvert. Although human interaction may be dreadful for introverts like him, it is his goal to reach out and help more people through what he does. We came up with the following to help him get to his goals: Find what feels comfortable and build up from there. Create posts on a business page first instead of a personal page. Reach out to friends for referrals. Listen, choose, and pick feedback that would further improve the business. Continue sharing on podcast interviews until comfortable enough to talk on a stage in front of an actual audience. Connect and know more about Seth Erickson and Storify Agency here:Website: https://www.storifyagency.comDownload the first chapter of his book for free:https://www.storifyagency.com/humansWHAT IS DIGITAL MARKETING FOR HUMANS?Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.
My Guest is Seth Erickson. Seth uses storytelling as a way of helping businesses, specifically startups. Here cognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Stats say 90% of startups fail. Seth's vision is to reduce that dished art ending number by at least 10%. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. Seth believes these entrepreneurs will prove their value to investors and the marketplace easier with his techniques. He has seen first and how incorporating storytelling can make a presentation and products and out and become memorable to investors and customers alike. Check out the first chapter of his Book: How to Hack Humans. Storytelling for Startups here: https://www.storifyagency.com/smartmoney Linked In - https://www.linkedin.com/in/setherickson/ Instagram - @originalsetherickson Website – https://www.storifyagency.com https://paper.li/JuanPablo.Delgado.MBA Credits: Smart money intro Traveler remix by Wildlight Voice: Eva Hernandez Podcast interview music background Bumbling by Pictures of Floating World
My Guest is Seth Erickson. Seth uses storytelling as a way of helping businesses, specifically startups. Here cognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Stats say 90% of startups fail. Seth's vision is to reduce that dished art ending number by at least 10%. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. Seth believes these entrepreneurs will prove their value to investors and the marketplace easier with his techniques. He has seen first and how incorporating storytelling can make a presentation and products and out and become memorable to investors and customers alike. Check out the first chapter of his Book: How to Hack Humans. Storytelling for Startups here: https://www.storifyagency.com/smartmoney Linked In - https://www.linkedin.com/in/setherickson/ Instagram - @originalsetherickson Website – https://www.storifyagency.com https://paper.li/JuanPablo.Delgado.MBA Credits: Smart money intro Traveler remix by Wildlight Voice: Eva Hernandez Podcast interview music background Bumbling by Pictures of Floating World
Happy Hump-Day Friends!We are halfway thru the week! Who is excited about that? My next guest is pretty awesome. He is an entrepreneur that changed his focus to cater to his clients better. I had a blast recording with him. Please welcome my next PREMIERE guest Seth Erickson! Seth Erickson's personality, and particular brand of humor, is the kind that draws people to him. He's a quick thinker with the ability to distill complex ideas into easy-to-understand information, and he's not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else. Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters.This verve for storytelling grew, as Seth did… which is to say, quite large. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit.Seth uses storytelling as a way of helping businesses, specifically Startup's. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many Startup's excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.So, if you're searching for a six feet eight-inch, globe-trotting branding agency owner with a sense of humor to aid in your startup endeavors, look no further than Seth Erickson. To learn more or to get the free chapter of his book, follow the links below:https://www.storifyagency.com/https://instagram.com/originalsetericksonhttps://linkedin.com/sethericksonSupport for Label Free Podcast is brought to you by MANSCAPED™, who is the best in men's below-the-waist grooming. @MANSCAPED offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at https://www.manscaped.com As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad #sponsor--- Send in a voice message: https://anchor.fm/labelfreepodcast/messageSupport this podcast: https://anchor.fm/labelfreepodcast/support
Happy Hump-Day Friends! We are halfway thru the week! Who is excited about that? My next guest is pretty awesome. He is an entrepreneur that changed his focus to cater to his clients better. I had a blast recording with him. Please welcome my next PREMIERE guest Seth Erickson! Seth Erickson's personality, and particular brand of humor, is the kind that draws people to him. He's a quick thinker with the ability to distill complex ideas into easy-to-understand information, and he's not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else. Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters. This verve for storytelling grew, as Seth did… which is to say, quite large. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startup's. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many Startup's excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. So, if you're searching for a six feet eight-inch, globe-trotting branding agency owner with a sense of humor to aid in your startup endeavors, look no further than Seth Erickson. To learn more or to get the free chapter of his book, follow the links below: https://www.storifyagency.com/ https://instagram.com/originalseterickson https://linkedin.com/setherickson Support for Label Free Podcast is brought to you by MANSCAPED™, who is the best in men's below-the-waist grooming. @MANSCAPED offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at https://www.manscaped.com As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad #sponsor --- Send in a voice message: https://anchor.fm/labelfreepodcast/message Support this podcast: https://anchor.fm/labelfreepodcast/support
Seth and I discuss becoming a storyteller, neuroscience, and how to tell a good story.https://www.storifyagency.com/selfmade
Seth Erickson's personality, and particular brand of humor, is what draws people to him. He has the ability to distill complex ideas into easy-to-understand information and not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else: Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters.This verve for storytelling grew, as Seth did… which is to say, quite large. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit.Seth uses storytelling as a way of helping businesses, specifically Startup's. Stats say 90% of start-up's fail. Seth's vision is to reduce that disheartening number by at least 10%. He recognizes many Startup's excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.So, if you're searching for a six-foot eight-inch, globe-trotting branding agency owner with a sense of humor to aid in your startup endeavors, look no further than Seth Erickson.Linked In - https://www.linkedin.com/in/setherickson/Instagram - @originalsethericksonhttps://www.storifyagency.com/dealscoutBook link - https://www.amazon.com/dp/B09H4YMF7D
What do Ted Lasso, Star Wars, Schitts Creek, and Ryan Reynolds all have in common? This episode of Wild Hearts at Work with Seth Erickson of Storify Agency! This was an incredibly fun and engaging episode about the power of storytelling and how it can propel movements forward, big and small. Seth talks us through the recipe for good storytelling, common mistakes made in storytelling, and how being in business without a vision is like driving a car without a steering wheel. Huge congratulations to Seth for the release of his new book, "How to Hack Humans: Storytelling for Startups", now available via preorder on Amazon, released October 15th, 2021. Free Bonus! At our own special landing page, your can download the first chapter of the book once referred to "As if Ryan Reynolds wrote a business book!" https://www.storifyagency.com/wildheartsReferences: Leading Change, John Kotter The Power of Myth, Joseph Campbell Disclaimer: : As an Amazon Associate I earn from qualifying purchases. Support the show
Seth helps startups better communicate their value to the investors and the marketplace at large, using storytelling. Seth is also the author of the book How to Hack Humans.Connect with Sethhttps://www.storifyagency.com/piratehttps://www.linkedin.com/in/setherickson/Connect with Russhttps://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext.com/https://www.linkedin.com/in/nextstepnext/Live Stream Link - https://www.youtube.com/watch?v=n88OMXUi3_QPlease don't forget to subscribe to our YouTube Channel - https://www.youtube.com/channel/UCTz6TElo52gMGBrikwfj07A
There are approximately 9 billion things to consider when you put your message out into the world. What the heck should you say? Which words should you use? Which persona should you play? Does everything have to be so dang dramatic/traumatic? What if folks don't like what you have to say? This week, Annie P. is joined by storytelling expert Seth Erickson. In this jam-packed episode, they discuss why so many marketing campaigns and memoirs miss the mark, the critical importance of emotion, and the role we play as mentors. Are you an Obi-Wan, a Yoda, or a Skywalker? *Parentpreneur advisory: this episode contains colorful language. Download the 1st chapter of Seth's brand new book, "How to Hack Humans," right here before it comes out this Friday, October 15th. Connect with Seth through his LinkedIn and Instagram. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. For full show notes and more visit www.toolegitimatetoquit.com Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!
Seth Erickson is the Founder and Head Storyteller of the Storify Agency and he helps his clients clearly communicate their value to the marketplace through storytelling. With a keen love for the study of neuroscience and psychology and his wealth of experience in previous marketing projects for global brands such as Barcelona FC, Manchester City, Manchester United and Liverpool, Seth brings a unique perspective on using storytelling as an effective tool for communicating value to customers. In today's episode, Seth shares the importance of communicating one's value to one's customers, what makes a slogan memorable, and various juicy facts and secrets on how our brains work. Resources:https://www.storifyagency.com/ - Check out the Storify Agencyhttps://www.storifyagency.com/ted - Grab a free copy of the first chapter of Seth's new book “How To Hack Humans” Actionable Take-aways:1. Customers want to know how your product or service solves their problem and you have to be very clear about this. If you companies fail to communicate your value to your customers, they will not care about what you have to offer. So always focus on communicating your value well to them and how it solves their problems. 2. Add emotive words in your company's slogan because emotions help to create long term memories. 3. Limit the number of words on your website's main page to be no more than a few hundred words. Fewer words leads to greater impact because it is human nature to not want to read a big wall of text if the content is not something that the person is invested in.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo
“I would say you need a strong vision for your company because if you don't have that without it, you're going to get lost.” In Season 2, Episode 53 of the Boss Uncaged Podcast, S.A. Grant sits down with the Chief Mischief Maker & Partner of Storify Agency, Seth Erickson.
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