AFmentors

Apply to join AFM Resilience and bouncing back from setbacksHigh standards and dreaming bigBuilding supportive communities among women entrepreneursThe importance of self-belief and mentorshipBalancing personal life and business ambitions

Apply to join AFMAFM mastermind on:insights on launching programs, personal branding, and building a movement in the health coaching industry. Learn how to optimize launches, create authentic content, and stand out in a crowded market.Key topics:Program launch strategiesPersonal branding and niche clarityCreating demand and demand validationAuthentic social media marketingClient conversion and relationship building

Join our next event here.Join the waiting list for upcoming events outside of london hereFollow us on instagram hereWhy you want to be in this roomWomen in finance and investingThe role of community in wealth-buildingEmerging technologies like crypto and AI in investing

Apply for the accelerator here00:00 Embracing Spontaneity in Content Creation02:31 Turning Missed Opportunities into New Ventures05:42 The Power of Backing Yourself08:24 Enhancing Business Models for Greater Success

Apply here00:00 Common Challenges Coaches Face00:57 The Concept Behind the 21-Day Accelerator01:45 Action Over Overthinking in Business02:40 The Importance of Demand in Business Success03:34 Building a Consistent Content Strategy04:37 The Power of Focused Effort05:35 Showing Up Every Day for Growth06:30 The Structure and Accountability of the Sprint07:26 Overcoming Common Objections: Time, Niche, Readiness08:13 The Value of Community and Support09:07 Taking Action Before Feeling Fully Ready10:28 Join the 21-Day Sprint and Build Your Business11:21 Limited Spaces and Next Steps

Resources:⁠link⁠ the wealth webinar and course⁠link⁠ to the instagram channel on wealth⁠link⁠ to London wealth event⁠link⁠ to AFM webinarWOW that's a lot. Enjoy!

Join the workshop hereApply for the accelerator hereFull commitment vs. half-effort in business and fitnessThe importance of results for motivationStrategies for effective content creationOvercoming barriers and staying excitedThe role of gratitude and mental shifts in success

Resources:link the wealth webinar and courselink to the instagram channel on wealthlink to London wealth eventlink to AFM webinarWOW that's a lot. Enjoy!

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Apply for AFM here00:00 The Power of Networking and Unexpected Connections02:53 The Journey to Success: Hard Work and Luck05:39 Adapting Strategies for Better Engagement08:50 Understanding Buyer Behavior and Content Interaction11:10 Navigating Criticism and Building Resilience14:16 Leveraging Social Media for Business Growth17:04 Taking Action: Overcoming Procrastination19:38 The Importance of Mindset in Business22:30 Gamifying Business Success25:40 Recognizing and Utilizing Your Unique Advantages28:24 Building Trust and Authority in Your Niche31:11 Exciting Opportunities Ahead: Business Accelerator Announcement

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Find me on substack and start your own here.Apply for AFM here

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Apply to join AFM here00:00 Weather Woes and Winter Travels02:44 Mastermind Debrief: Substack Insights05:30 The Value of Substack vs. Instagram08:47 Building Personal and Business Brands11:36 Niche Down: The Importance of Specialization14:16 The Art of Writing and Communication17:14 Pricing Strategies and Value Perception20:01 Surrounding Yourself with Success22:44 Conclusion and Call to Action

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Apply for business mentoring here08:40 Understanding Your Audience and Content Strategy11:31 The Importance of Authenticity in Coaching14:19 Finding Your Niche and Unique Voice17:27 The Role of Passion in Content Creation20:07 Volume and Experimentation in Content Posting23:18 Creating an Ecosystem for Engagement26:11 Overcoming Self-Doubt and Embracing the Journey29:01 The Value of Enjoying the Process31:54 Final Thoughts and Key Takeaways

Apply to join AFM00:00 Lessons from 25 Years in Business01:22 The Reality of Success in Coaching04:03 Evolving Business Models and Personal Growth07:14 Taking Risks for Greater Rewards10:08 Marketing Strategies and Audience Engagement12:59 Financial Awareness and Cost Control

Apply to join AFM here00:00 Navigating Career Choices and Personal Values06:30 Finding Clarity and Motivation in Business12:53 The Importance of Action Over Stress Management18:55 Overcoming Overwhelm and Taking Action24:45 The Value of Experience and Learning30:20 Embracing Uncertainty and Adaptability37:23 The Power of Decision and Taking Action44:12 Conclusion and Call to Action

Apply to join AFM hereRegister for the webinar hereYou cannot trust your feelings at certain times of the month.It's important to pause before making decisions during emotional fluctuations.Co-working can significantly enhance productivity and focus.Financial freedom is about not having to work to live the life you want.Investing in education and finance is the best investment you can make.Wealth is often invisible and doesn't provide the same validation as material possessions.Building wealth takes time and patience, but it's worth it for the freedom it provides.Health and financial concerns can both hinder your ability to enjoy life.Investing is not complicated, but it requires knowledge and commitment.Helping others achieve financial freedom is a key goal for me.

Apply to join AFM here03:58 Event Insights: Rich, Hot and Spiritual09:09 Key Takeaways from the Event18:45 The Importance of Pricing and Value28:19 Building Trust and Authenticity in Business37:39 Navigating Uncertainty in Entrepreneurship46:48 Conclusion and Final Thoughts

Apply to join AFM here00:00 Introduction and Personal Reflection01:20 Profit and Financial Freedom02:36 Client Results and Impact03:38 Happiness and Fulfillment in Business04:53 Focusing on the Right Metrics07:40 Invitation to the Workshop

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Message me for the KPI workshop here00:00 Setting the Scene: A New Year in Cape Town02:46 The Power of Surrounding Yourself with Success05:30 Optimism and Resourcefulness in Business08:21 Key Performance Indicators for Success

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Apply to join AFM here00:00 Introduction to Lydia's Journey02:25 The Shift from Corporate to Coaching05:33 Defining Hustle vs. Hard Work08:16 Understanding Enough and Abundance10:47 Common Mental Blockers in Personal Growth14:01 The Impact of Thoughts on Reality16:43 The Role of Genetics in Happiness19:21 The Pursuit of Happiness and Satisfaction22:29 Overthinking and Its Effects28:43 Overcoming Overthinking: The Power of Presence32:35 Embracing the Present: Letting Go of Future Worries34:26 Facing Discomfort: The Human Experience37:10 Taking Ownership: The Role of Personal Responsibility40:42 Worrying About Others' Opinions: A Common Struggle45:03 The Illusion of Perception: How We View Ourselves51:47 Authenticity vs. Performative Vulnerability: Finding Balance54:53 Mindset Training: Unlocking Your Potential

Apply to join AFM here00:00 Embracing the New Year: Goals and Aspirations02:39 Moonshot Goals: Setting Audacious Targets05:17 Overcoming Fear: The Complexity of Big Moves08:25 Redefining Success: Work, Happiness, and Purpose11:13 The Power of Mindset: Breaking Limiting Beliefs13:53 Finding Joy in the Journey: Enjoying the Process17:07 Goal Setting: Beyond Numbers to a Rich Life19:58 The Influence of Environment: Social Norms and Expectations22:47 Confronting Financial Conversations: Value and Worth25:25 Taking Action: The Importance of Doing28:03 Worst Case Scenarios: Reducing Fear of Failure

Apply to join AFM here00:00 Navigating Perimenopause and Health Concerns03:24 The Journey from Hobby to Business Success14:20 Goal Setting and Self-Reflection22:00 Redefining Success and Work-Life Balance24:43 The Power of Fear and Motivation28:08 Understanding Wealth and Retirement Planning31:30 Creating Urgency in Goal Setting32:51 Learning from Fear and Discipline38:25 You Are Your Biggest Asset41:15 Flexibility in Business and Life45:16 The Importance of Reflection and Goal Achievement

Apply to join AFMTakeawaysToo many really, really, really fucking good coaches give up.They don't have the right support and unrealistic expectations.It's normal for a business to have highs and lows.Coaches feel like they're failing when it's just hard sometimes.The reality is that business is challenging.Support systems are crucial for coaches' success.Unrealistic expectations can lead to burnout.Understanding business realities is essential for coaches.Success in coaching requires resilience and adaptability.Coaching is a journey with ups and downs.

Apply to join here00:00 Introduction and Co-Working Insights03:13 Focus and Productivity Strategies05:56 Understanding ADHD and Productivity08:49 Coaching Attachment Styles11:47 Belief in Capability and Effort14:37 Navigating the Dip in Business17:58 Action vs. Overthinking20:54 Work-Life Balance and Boundaries23:54 Acceptance and Understanding in Relationships26:43 Social Media and Perceptions of Work29:56 Final Thoughts and Event Reflections

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Apply to join AFM here00:00 Celebrating Life Changes and Personal Growth02:45 Navigating Business Challenges and Success05:19 The Importance of Balance in Life and Work08:10 Understanding Wealth and Financial Freedom11:03 The Reality of Hard Work and Sacrifice13:47 The Dichotomy of Life Choices16:44 Finding Your Own Path to Success22:06 Balancing Diet and Lifestyle Choices25:19 Maximizing Productivity and Focus27:02 Understanding Pricing and Value in Coaching34:19 The Importance of Specialization and Niche38:24 Creating a Positive Sales Experience

Chapters00:00 Mastermind Reflections and Productivity Strategies05:05 Understanding Money and Wealth Building11:19 Balancing Spending and Investing17:10 Cognitive Biases and Business Resilience20:33 The Evolution of Business Ideas22:01 Embracing Change and Adaptability25:15 The Importance of Niche Marketing28:56 Standing Out in a Saturated Market35:44 Taking Action Now: Overcoming Procrastination

Build financial freedom.01:46 The Importance of Financial Literacy07:11 Understanding Money Basics10:51 The Role of Inflation16:39 Debt Management and Financial Freedom22:22 Investing vs. Day Trading29:42 Building a Diverse Portfolio37:13 The Power of Compounding Interest

Apply to join AFM hereSeeking external validation and how that changes with age & experience. Recognising when ego is influencing your decision. Do you have to love all parts of your business? Women being more transparent and not feeling shame around discussing finance

Apply to join here00:00 Introduction to the AFM Business Accelerator01:53 Target Audience and Goals of the Accelerator04:10 Week 1: Defining Your Niche and Offer05:56 Week 2: Content Creation and Messaging08:09 Week 3: Lead Generation and Marketing Strategies09:16 Week 4: Sales Process and Confidence Building11:24 Addressing Common Concerns and Misconceptions21:53 Final Thoughts and Call to Action

Apply to join AFM here00:00 The Pros and Cons of Self-Employment07:01 Navigating the Challenges of Online Coaching13:42 The Importance of Personal Branding27:28 Embracing Your Unique Identity

Apply to join AFM herePeople engage with content in a non-linear way.Content consumption resembles a ping pong machine.Users may discover content through various platforms.Engagement can happen at different times and in different ways.It's difficult to identify the exact trigger for engagement.Research by Google highlights these consumption patterns.Audience engagement is multifaceted and complex.Content creators need to adapt to these behaviors.Understanding user journeys is crucial for marketing.Building a relationship with the audience is key.

Apply for AFM here00:00 Introduction and Personal Updates02:30 The Importance of Consistency in Launches03:36 Innovative Approaches to Launching New Programs06:36 Creating Excitement and Energy in Marketing10:19 The Impact of Branding and Presentation11:26 Navigating Follower Dynamics During Launches15:13 Leveraging Live Interactions for Engagement17:57 Content Strategy and Audience Connection20:40 Emotional Selling and Desired Outcomes23:12 Handling Objections and Creating FOMO25:44 The Power of Social Proof in Sales29:44 The Importance of Fun in Business30:42 Lessons Learned and Future Improvements

Apply to join AFM here00:00 Introduction and New Beginnings01:26 Insights from the Creators Retreat06:07 The Business of Brand Deals11:02 The Value of Creating Value15:50 Survivorship Bias in Content Creation19:53 Final Thoughts and Practical Tips

Join AFM here00:00 Navigating Self-Employment Challenges03:06 Building an Online Business: The Gym Floor Dilemma05:43 Taking Your Business Seriously08:34 Overcoming the Fear of Embarrassment in Business11:33 Quality vs. Quantity in Content Creation14:19 Outsourcing: What to Delegate and What to Keep17:22 The Responsibility of Business Ownership20:19 Creating a Sense of Community in Business

Apply for AFM here00:00 The Illusion of Business Ownership02:40 The Reality of Responsibility and Stress05:50 Tough Truths About Business Success08:26 The Importance of Marketing Innovation11:14 Embracing Change and Unpredictability in Business

Find out more about AFM here00:00 Navigating Creativity and Burnout02:57 The Importance of Rest and Recovery06:07 Managing Client Drop-offs and Business Growth08:59 The Reality of Competition in the Fitness Industry11:55 Balancing Coaching and Marketing Skills14:47 Understanding Marketing Metrics17:45 The Necessity of Consistent Content Creation20:47 Cultivating a Positive Mindset23:30 Controlling the Controllables26:43 Conclusion and Call to Action

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Apply to join AFM here00:00 Introduction and Background02:56 The Journey of Building an Online Business05:47 Adapting and Learning from Mistakes08:39 The Role of Check-Ins in Coaching11:34 Human Connection vs. Automation in Coaching14:32 Marketing Strategies and Client Engagement17:24 The Importance of Education and Prevention21:15 Future Aspirations in Coaching and Education

Apply to join AFM here00:00 The Power of Perspective04:11 Navigating Feedback and Client Expectations06:44 The Balance of Saying Yes and No12:13 Understanding Your Niche and Client Needs17:37 Taking Action Over Perfection25:34 The Importance of Experience in Coaching29:08 Simplifying Your Message and Offerings34:45 Embracing Live Content and Authenticity

Apply for AFM herecoaching, business, marketing, niche, online coaching, client acquisition, service design, social proof, give first approach, entrepreneurshipSummaryIn this episode, Emma Storey-Gordon discusses essential steps for new coaches starting their journey. She emphasizes the importance of defining a niche, creating an exceptional coaching service, and implementing effective marketing strategies. Emma shares insights on how to attract clients without resorting to cold outreach, advocating for a 'give first' approach to build relationships and trust with potential clients.TakeawaysDefine your niche and offering clearly.Be specific about who you help and what result they get.Your service should be designed around the people that you want to help.Good marketing will only sell once; you need an incredible service.Optimize your bio and have a good profile photo.Get consistent sharing that is entertaining and portrays your personality.Use a 'give first' approach to attract clients.Test your marketing and offers before launching.Attention is valuable; get people to give you their attention.Join AFM for tailored support in your coaching journey.TitlesKickstart Your Coaching CareerNailing Your Niche: The Key to SuccessSound bites"Define your niche and offering clearly.""Good marketing will only sell once.""Optimize your bio, have a good profile photo."Chapters00:00 Introduction to Starting a Coaching Business00:58 Defining Your Niche and Offering02:43 Building an Incredible Coaching Service05:36 Marketing Strategies for New Coaches

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