Helping fitness business impact more people. Upgrade yourself, Build your business, & thrive by surrounding yourself with the right people.
Apply to join AFM hereHandling setbacks and disappointmentThe importance of feeling pain to learn lessonsChanneling negative emotions into positive actionThe role of impatience and patience in building a businessSelf-talk and pep talks for motivation
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Apply to join AFM hereDiscomfort is necessary for growth, but it must be relevant to your goals.Fear often disguises itself as the 'right' reason to avoid discomfort.Doing things that are uncomfortable but relevant can significantly accelerate success.Avoid distractions that give false feelings of productivity, like routine discomforts.Building a remarkable life involves repeatedly pushing outside your comfort zone.
Apply to join AFM here00:00 Introduction and background on money mindset01:57 Childhood influences and family beliefs about money03:49 Scarcity mindset and societal narratives07:03 The impact of self-worth and identity on wealth10:03 Analyzing the book 'Rich as F*ck' and its concepts14:54 Belief in abundance and confidence in sales19:53 Justifying spending and energy output to the universe24:58 Handling negative feedback and business challenges29:47 The importance of confidence and self-promotion34:59 The role of societal norms and gender perceptions40:01 Practical tips for shifting mindset and increasing abundance45:03 The power of consistent action and belief47:11 Closing thoughts and encouragement to read the book
Apply for AFM here00:00 Understanding Client Retention Beyond 90 Days02:53 The Role of Coaching in Client Success06:04 Navigating Client Expectations and Marketing Strategies08:35 Building Trust and Flexibility in Coaching Relationships11:53 The Importance of Community and Support14:41 High Support and High Challenge in Coaching17:15 The Three Levels of Coaching: Teach, Mentor, Coach24:16 Understanding Client Needs: Venting vs. Solutions26:33 The Coaching Relationship: Balancing Teaching and Mentoring29:35 Navigating Client Readiness: The Stages of Change34:01 Setting Clear Expectations: The Key to Client Retention39:20 Goal Setting: Long-Term Vision vs. Short-Term Action44:50 The Teacher, Mentor, Coach Framework: A Holistic Approach
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Apply to join AFM hereThe difference between authenticity and relatabilityWhy clients need leaders, not mirrorsThe importance of demonstrating competenceHow social media fosters relatability over inspirationThe value of showing your success and failures honestlyWhy being ahead of your clients motivates themThe pitfalls of overemphasizing relatabilityHow to inspire confidence and authority
Apply to join AFM hereThe balance between authenticity and relatabilityThe Prattfall effect and its impact on trustContent strategies for different social media platformsUsing stories to build connection and authorityThe importance of showing competence firstProductivity hacks for busy entrepreneursThe role of storytelling and story arcs in contentHandling backlash and negative comments on social media
Apply to join AFM hereIn this episode, Sarah shares her inspiring journey from a 22-year career in law to becoming a successful online coach. She discusses the challenges of transitioning careers, the reality of burnout in high-pressure environments, and the importance of self-care and resilience. Sarah emphasizes that age should not be a barrier to pursuing new opportunities and highlights the significance of having supportive mentors along the way. In this conversation, Sarah and ESG explore the themes of fear, identity, and the journey of transitioning careers.
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Chapters00:00 Embracing Focus Over New Ventures02:45 The Power of Specificity in Business05:56 Urgency and Action: The Key to Growth08:42 Navigating Uncertainty in Business Planning11:31 The Role of AI in Coaching14:46 Human Touch in Coaching vs. AI17:17 Leveraging AI for Efficiency in Coaching23:53 Leveraging AI for Business Ideas26:48 The Importance of Human Connection29:54 AI vs. Human Interaction in Coaching33:30 Building Real Relationships Online37:39 The Value of In-Person Engagement40:16 Key Takeaways for Coaches
Link to everything I wish I knew about investingApply to join AFM here
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Apply to join AFM Resilience and bouncing back from setbacksHigh standards and dreaming bigBuilding supportive communities among women entrepreneursThe importance of self-belief and mentorshipBalancing personal life and business ambitions
Apply to join AFMAFM mastermind on:insights on launching programs, personal branding, and building a movement in the health coaching industry. Learn how to optimize launches, create authentic content, and stand out in a crowded market.Key topics:Program launch strategiesPersonal branding and niche clarityCreating demand and demand validationAuthentic social media marketingClient conversion and relationship building
Join our next event here.Join the waiting list for upcoming events outside of london hereFollow us on instagram hereWhy you want to be in this roomWomen in finance and investingThe role of community in wealth-buildingEmerging technologies like crypto and AI in investing
Apply for the accelerator here00:00 Embracing Spontaneity in Content Creation02:31 Turning Missed Opportunities into New Ventures05:42 The Power of Backing Yourself08:24 Enhancing Business Models for Greater Success
Apply here00:00 Common Challenges Coaches Face00:57 The Concept Behind the 21-Day Accelerator01:45 Action Over Overthinking in Business02:40 The Importance of Demand in Business Success03:34 Building a Consistent Content Strategy04:37 The Power of Focused Effort05:35 Showing Up Every Day for Growth06:30 The Structure and Accountability of the Sprint07:26 Overcoming Common Objections: Time, Niche, Readiness08:13 The Value of Community and Support09:07 Taking Action Before Feeling Fully Ready10:28 Join the 21-Day Sprint and Build Your Business11:21 Limited Spaces and Next Steps
Resources:link the wealth webinar and courselink to the instagram channel on wealthlink to London wealth eventlink to AFM webinarWOW that's a lot. Enjoy!
Join the workshop hereApply for the accelerator hereFull commitment vs. half-effort in business and fitnessThe importance of results for motivationStrategies for effective content creationOvercoming barriers and staying excitedThe role of gratitude and mental shifts in success
Resources:link the wealth webinar and courselink to the instagram channel on wealthlink to London wealth eventlink to AFM webinarWOW that's a lot. Enjoy!
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Apply for AFM here00:00 The Power of Networking and Unexpected Connections02:53 The Journey to Success: Hard Work and Luck05:39 Adapting Strategies for Better Engagement08:50 Understanding Buyer Behavior and Content Interaction11:10 Navigating Criticism and Building Resilience14:16 Leveraging Social Media for Business Growth17:04 Taking Action: Overcoming Procrastination19:38 The Importance of Mindset in Business22:30 Gamifying Business Success25:40 Recognizing and Utilizing Your Unique Advantages28:24 Building Trust and Authority in Your Niche31:11 Exciting Opportunities Ahead: Business Accelerator Announcement
Find me on substack and start your own here.Apply for AFM here
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Apply to join AFM here00:00 Weather Woes and Winter Travels02:44 Mastermind Debrief: Substack Insights05:30 The Value of Substack vs. Instagram08:47 Building Personal and Business Brands11:36 Niche Down: The Importance of Specialization14:16 The Art of Writing and Communication17:14 Pricing Strategies and Value Perception20:01 Surrounding Yourself with Success22:44 Conclusion and Call to Action
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Apply for business mentoring here08:40 Understanding Your Audience and Content Strategy11:31 The Importance of Authenticity in Coaching14:19 Finding Your Niche and Unique Voice17:27 The Role of Passion in Content Creation20:07 Volume and Experimentation in Content Posting23:18 Creating an Ecosystem for Engagement26:11 Overcoming Self-Doubt and Embracing the Journey29:01 The Value of Enjoying the Process31:54 Final Thoughts and Key Takeaways
Apply to join AFM00:00 Lessons from 25 Years in Business01:22 The Reality of Success in Coaching04:03 Evolving Business Models and Personal Growth07:14 Taking Risks for Greater Rewards10:08 Marketing Strategies and Audience Engagement12:59 Financial Awareness and Cost Control
Apply to join AFM here00:00 Navigating Career Choices and Personal Values06:30 Finding Clarity and Motivation in Business12:53 The Importance of Action Over Stress Management18:55 Overcoming Overwhelm and Taking Action24:45 The Value of Experience and Learning30:20 Embracing Uncertainty and Adaptability37:23 The Power of Decision and Taking Action44:12 Conclusion and Call to Action
Apply to join AFM hereRegister for the webinar hereYou cannot trust your feelings at certain times of the month.It's important to pause before making decisions during emotional fluctuations.Co-working can significantly enhance productivity and focus.Financial freedom is about not having to work to live the life you want.Investing in education and finance is the best investment you can make.Wealth is often invisible and doesn't provide the same validation as material possessions.Building wealth takes time and patience, but it's worth it for the freedom it provides.Health and financial concerns can both hinder your ability to enjoy life.Investing is not complicated, but it requires knowledge and commitment.Helping others achieve financial freedom is a key goal for me.
Apply to join AFM here03:58 Event Insights: Rich, Hot and Spiritual09:09 Key Takeaways from the Event18:45 The Importance of Pricing and Value28:19 Building Trust and Authenticity in Business37:39 Navigating Uncertainty in Entrepreneurship46:48 Conclusion and Final Thoughts
Apply to join AFM here00:00 Introduction and Personal Reflection01:20 Profit and Financial Freedom02:36 Client Results and Impact03:38 Happiness and Fulfillment in Business04:53 Focusing on the Right Metrics07:40 Invitation to the Workshop
Message me for the KPI workshop here00:00 Setting the Scene: A New Year in Cape Town02:46 The Power of Surrounding Yourself with Success05:30 Optimism and Resourcefulness in Business08:21 Key Performance Indicators for Success
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