Podcast appearances and mentions of jodie cook

If you've been living under a rock, you might have missed Alex Hormozi's record-breaking launch of his latest book $100M Money Models (yep, reps from Guinness World Records were there to verify.) One of the most prominent internet business gurus of our time, Alex's marketing and launch strategies paint a vivid picture of the power of “the influence equation.” Love him or hate him, his journey is inspiring for all entrepreneurs. Here are 5 takeaways from the launch, specifically for bootstrappers in the trenches. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Alex Hormozi's $100M book series (https://www.acquisition.com/books) Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) “The Wealth Ladder: Proven Strategies for Every Step of Your Financial Life” by Nick Maggiulli (https://www.amazon.com/Wealth-Ladder-Proven-Strategies-Financial/dp/0593854039) Nick Maggiulli's interview on the Afford Anything Podcast (https://podcasts.apple.com/ph/podcast/nick-maggiulli-the-wealth-ladder-has-six-rungs-and/id1079598542?i=1000719716621) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS (00:00:00) Intro (00:01:07) $87M in 8 Hours: Hormozi's Record-Breaking Launch (00:06:05) Takeaway #1: The Power of the Influence Equation (00:11:53) Takeaway #2: Three Types of Media Strategy (00:14:35) This Week's Sponsor: SPP.co (00:15:53) Takeaway #3: Choose Your Extreme (00:18:40) Takeaway #4: Aggressively Do the Hardest Thing (00:20:06) Takeaway #5: Risk - The Secret to Stratospheric Wealth (00:25:08) Final Thoughts: The Corner Office Test CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) What is the Michael Jordan of Business Models? (https://tropicalmba.com/episodes/michael-jordan-business-model) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

Organic traffic is getting weird… and kinda looks like an alligator's mouth (you'll have to listen to the episode to see what we mean). SEO expert Sean Markey joins Dan to break down 5 strategies still working in 2025: from parasite SEO to aged domains and Reddit "hacks." If you're trying to cut through the LLM noise, this episode is the ultimate SEO rabbit hole. LINKS Sean's SEO newsletter for CEOs and founders that hate SEO newsletters (https://ranks.com/newsletter/) Sean's SEO community (https://advise.so/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS (00:00:00) Today's Guest: Sean Markey (00:02:53) The State of SEO in 2025 (00:03:49) What SEO Leaders Are Doing (Instead of Panicking) (00:04:44) How to Own Page 1 Without Ranking (00:07:25) Buy Your Way Into the SERPs (00:09:23) The Reddit Mod Hack No One Talks About (00:12:58) How Small Channels Are Printing 60K MRR (00:14:46) Ranking in LLMs Without a Prompt Engineer (00:17:26) The Aged Domain Shortcut That Still Works (00:20:54) What Is Parasite SEO (And Why It Works) (00:22:50) The AI Prompt Stack SEO Founders Are Gatekeeping (00:25:25) Why Local SEO Still Wins in 2025 (00:26:45) Is SEO Even SEO Anymore? (00:29:36) Why Community > Courses in 2025 (00:33:03) The 1-1-1 Model: Simple, Scalable, Profitable CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: TMBA 588: Embracing Growth Through Setbacks w/ Sean Markey (https://tropicalmba.com/episodes/sean-markey-growth-through-setbacks?rq=sean%20markey) From Struggling Plumber to $57K MRR w/ Tom Richards (https://tropicalmba.com/episodes/from-struggling-numbers-to-57k-mrr?rq=tom) Why Founders Shouldn't Delegate AI (Barcelona Recap) (https://tropicalmba.com/episodes/why-founders-should-not-delegate-ai)

How are legit 7- and 8-figure founders leveraging AI in their businesses? Spoiler alert: they're not just handing it off to their teams. From cutting high level consultants to redefining metrics and leadership, Dan shares 7 takeaways from our recent DC BLACK event in Barcelona for million-dollar founders. LINKS: The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/) Growth Levers and How to Find Them by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/1738426203) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: Audio: (00:00:46) AI Is a Founder-Level Problem (00:01:16) Real AI Use Cases From 7-Figure Founders (00:05:15) Financial Freedom Starts Earlier Than You Think (00:07:45) Million-Dollar Nomads Are Rare (And That's Powerful) (00:10:38) How to Hire For Less in Latin America (Quick Plug) (00:11:38) The Rise of the Lifestyle Business CEO (00:14:39) Why Fringe Curiosity Is a Superpower (00:16:21) What's Your North Star Metric? (00:22:22) The Meta Takeaway: Define Your Constraint CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits) The Content Flywheel Behind a 7-Figure Education Business ft. Timothy Moser (https://tropicalmba.com/episodes/content-flywheel-behind-7-figure-business) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know)

Timothy Moser, founder of LearnCraft Spanish, shares how he scaled a 7-figure education business in today's fast-changing online landscape. From why SEO is collapsing to the surprising rise of YouTube as a high-converting channel, Timothy breaks down the strategies behind his content flywheel, email list growth, and powerful giveaway launches that turn listeners into paying customers. Dan and Timothy also discuss what founders really get from in-person Dynamite Circle events, how a 30-person remote team stays aligned, and the realities of carrying entrepreneurial responsibility—even when you “unplug.” LINKS: LearnCraft Spanish (https://www.learncraftspanish.com/) Contact Timothy to talk business (mailto:timothy@learncraftspanish.com) “Traction: Get a Grip on Your Business” by Gino Wickman (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS: (0:00:13) Welcome & Today's Big Question (00:01:48) Meet Timothy Moser & LearnCraft Spanish (00:07:38) How DC Events Unlock Growth (00:12:16) The SEO Collapse in 2025 (00:14:01) YouTube vs Podcasting in 2025: What Actually Works? (00:17:04) The Flywheel Effect of Great Long-Form Content (00:21:24) Timothy's Counter-Culture Giveaway Strategy (00:29:50) Scaling and Delegating: Challenges for Bootstrapped Founders (00:36:24) Can Founders Ever Unplug? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Health Expert EXPOSES the "Eat Less, Exercise More" Movement (https://www.youtube.com/watch?v=ifN_JJdt5qo) Going Deep With Your Customers (https://www.youtube.com/watch?v=Z-pNiE9WYzc) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman)

When Dan started training for an intense cycling season, he needed more energy... without wrecking his health. That led him to Jay Feldman, a health researcher who believes most mainstream advice is dead wrong. In this episode, Jay explains why “eat less, exercise more” backfires, and what to do instead. You'll learn how metabolism really works, which foods help or hurt, and how to eat in a way that actually fuels your life. LINKS: FREE Energy Balance Food Guide (https://www.jayfeldmanwellness.com/guide/) The Energy Balance Podcast (https://www.jayfeldmanwellness.com/podcast/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:28) Why This Episode Matters (00:04:17) What Is the Bioenergetic View of Health? (00:08:02) Why ‘Eat Less, Exercise More' Doesn't Work (00:13:39) The Food Industry's Role in the Diet Lie (00:20:15) What Should You Actually Eat? (00:22:30) Why Gut Health Affects Energy (00:27:24) Are Seed Oils Destroying Your Cells? (00:31:01) Why PUFAs May Accelerate Aging (00:35:52) What a Metabolism-Friendly Day of Eating Looks Like (00:38:49) How to Eat Like a Baby (and Why That's Good) (00:42:59) Where the Research Is Heading CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: What is the World's Best Diet? (https://tropicalmba.com/episodes/diet?rq=health) The True Cost of Burnout, Anxiety, and Entrepreneurial Depression (https://tropicalmba.com/episodes/benny-lewis-mental-health?rq=health) Talking Smart Drugs (https://tropicalmba.com/episodes/smartdrugs?rq=health)

Get a breakdown of Jodie's frameworks in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAJodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you're proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningful business that doesn't burn you out.We cover her principles for daily productivity, her exit from the agency she founded, how to write like a machine, and why consistency wins in everything from content to competition.If you're a creator, founder, or operator looking for clarity, systems, and energy — this episode delivers.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram – https://www.instagram.com/thecallummc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/McdonnellCallum/LinkedIn – https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Jodie:Website – https://www.jodiecook.com/Instagram – https://www.instagram.com/jodie.cook_X – https://x.com/jodie_cookLinkedIn – https://linkedin.com/in/jodie-cookTimestamps:03:02 – 9 productivity principles for better days06:15 – What changes after you sell your business10:47 – How Jodie organizes her goals, calendar, and time14:23 – The secret to content consistency without burnout18:58 – Living a meaningful life as an entrepreneur22:10 – How to build an identity outside your business25:45 – Training for Ironman & lessons from competition30:12 – How to publish books, newsletters, and stay creative34:08 – Why writing is Jodie's operating system39:26 – “You can't always be creating chaos” — focus & repeatability44:40 – How to make decisions faster (with less regret)48:13 – Jodie's writing process and content schedule52:30 – The two types of creators — and how to tell which one you are56:02 – How to set better goals (that energize you long-term)59:17 – Jodie's best advice for founders & creators

We want to hear from you.If you've been enjoying the show, we'd love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.Timestamps:(00:02) – Why We Need to Get Weirder Online(01:19) – Turning Up the Dial on Your Personality(03:46) – Being a Lighthouse for Like-Minded Weirdos(04:25) – Unlearning the Pressure to Fit In(06:01) – What Counts as Weird (And Who Gets to Say?)(09:43) – Steve Jobs, Contrarians & the Price of Originality(12:09) – Context, Childhood & the Illusion of Normal(14:42) – LinkedIn, AI, and the Death of Strong Opinions(17:46) – Using Weirdness to Attract the Right People(18:07) – Fitness as a Life Hack (and Brand Differentiator)(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains(27:11) – Craving Realness in a World of AI and Image(29:19) – Transparency, Weirdness, and the Power of DisclosureCheck out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all. Timestamps: (00:02) – Why We Need to Get Weirder Online (01:19) – Turning Up the Dial on Your Personality (03:46) – Being a Lighthouse for Like-Minded Weirdos (04:25) – Unlearning the Pressure to Fit In (06:01) – What Counts as Weird (And Who Gets to Say?) (09:43) – Steve Jobs, Contrarians & the Price of Originality (12:09) – Context, Childhood & the Illusion of Normal (14:42) – LinkedIn, AI, and the Death of Strong Opinions (17:46) – Using Weirdness to Attract the Right People (18:07) – Fitness as a Life Hack (and Brand Differentiator) (22:10) – Can You Cheat Fitness? The Real Story Behind the Gains (27:11) – Craving Realness in a World of AI and Image (29:19) – Transparency, Weirdness, and the Power of Disclosure Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook https://jodiecook.comhttps://coachvox.ai Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo

Dan and Ian respond to a series of spicy "unpopular opinions" about entrepreneurship, employment, digital nomadism, and lifestyle design, sourced straight from Reddit. They weigh in on whether boring businesses really win, if you can get rich working a 9-to-5, and whether meeting locals is overrated when traveling as a nomad. LINKS: 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:00) Intro (00:01:08) Unpopular Opinion #1: Boring Businesses Actually Win (00:05:26) Unpopular Opinion #2: A Job Can Make You Rich (00:11:22) Unpopular Opinion #3: Strategic Planning Is a Waste (00:13:49) Unpopular Opinion #4: Meeting Locals is Overrated (00:17:49) Unpopular Opinion #5: Entrepreneurship Isn't All Sacrifice CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman) A Game of Would You Rather ft. Noah Kagan (https://tropicalmba.com/episodes/would-you-rather)

We're halfway through 2025! This episode is a raw look at what's working, what's not, and the experiments we're doubling down on. From running premium events at zero profit to building lean teams with talent from Latin America, we share the trade-offs and results behind every decision. Dan and Ian open the books on DC BLACK and DC Accelerator, plus they uncover how Remote First Recruiting quietly had one of its best quarters yet. LINKS: Dan's Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:42) Can You Break a Plateau Without Spending $200K? (00:01:45) Why Your Next Growth Phase Starts With You (00:06:45) What Happened When Our CFO Left (00:11:27) Why We Finally Launched a Premium Tier (00:16:01) The Real Results of Our $5K Coaching Program (00:22:03) Is Our Recruiting Arm About To Have Its Best Quarter Yet? (00:28:01) We're Going to Bangkok This October CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick) 90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth) The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

We want to hear from you.If you've been enjoying the show, we'd love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.Timestamps:(00:02) – Naming the Real Enemy(06:01) – AI, Creativity, and the Fairness Dilemma(09:47) – Inequality, Entrepreneurship, and the Game We're Playing(18:20) – What If We Governed Differently?(26:05) – Privilege, Responsibility, and the Power You Hold(28:14) – Untangling Privilege and Personal Agency(34:26) – The Merit Trap: When Recognition Feels Like TokenismCheck out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance:

What happens when you've optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today. You'll also get a behind-the-scenes look at how Dan and Ian run operations in under 5 hours per week using the “Four Bricks”: financials, a measured plan, individual scorecards, and pulse meetings (aka the Daily Huddle). Plus: why growth experiments often fail, how to avoid optimization creep, and how interviewing your customers using the “Jobs to Be Done” framework can reveal the 10% that leads to 90% of your growth. LINKS: “Growth Levers and How to Find Them” by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/173842622X) “Scaling Up” By Verne Harnish (https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=sr_1_1?crid=I82ETY13E1ZJ&dib=eyJ2IjoiMSJ9.EunjEAWizJJCnRStrVvxOJwktAGOrvzCg7v4AoNJfIU6bVKGlwoaahD13GvmODVvdHfxaCtbalOfRWgZOg5S21BtHBMaKYq62OqBxcVCNbGCvxTyjwgDSB-CCVhwxnkkdUIfFUnmjvgMdP0NNqU-7ueWn59X5uFP1GVKtTr9KukRePtfM9H9riTjX7cbPcSSX6o8FtAMy464cHeRDDiEG-HRIkkMFr6E78CM5s3og_g.lpyuAh6r5azEIrwxxEgYJiq8LPg5qtpavZ6HnojzTvo&dib_tag=se&keywords=scaling+up&qid=1751519981&s=books&sprefix=scaling+up%2Cstripbooks-intl-ship%2C115&sr=1-1) Daily Huddle Template (https://docs.google.com/document/d/14i_qZjKFDP_IEjiF3XHd1j41H6Vop_Cp987L41QjXOQ/edit?tab=t.0) Company Scoreboard Template (https://docs.google.com/document/d/1ArOv-eMCWIxF8Yk3ngUlAuxITgMK3GUR5E6mfw57vR4/edit?tab=t.0#heading=h.3olbivi0zybz) Individual Scorecard Template (https://docs.google.com/document/d/1J_EGV0SnmhjBRRYr5GDnUGV9ULTd1Bbz9RaJQfEVAQw/edit?tab=t.0) “Jobs to Be Done” Interview Framework (https://www.dscout.com/people-nerds/the-jobs-to-be-done-interviewing-style-understanding-who-users-are-trying-to-become) Dan's Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA) Connect with generous global entrepreneurs (https://dynamitecircle.com/) CHAPTERS: (00:00:13) Intro: Founders, Channels, and What's Working in 2025 (00:01:40) Growth vs Optimization: The Lens That Changes Everything (00:09:34) The Four Bricks: How to Run Ops in Under 5 Hours/Week (00:18:38) Why Most Teams Avoid Growth (00:20:32) Growth Levers: The 10% That Drives 90% of Growth (00:28:00) Jobs to Be Done: Why Customers Really Buy (00:33:26) Growth Sprints: How to Experiment Without Burning Out (00:36:22) Common Mistakes That Kill Growth Early CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick) 90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth) The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they're landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required). We also dive into Karla's own playbook: how she's built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever. LINKS: Karla's Facebook (https://www.facebook.com/karla.singson) Karla's Instagram (https://www.instagram.com/karlastefan/) Karla's Business (https://proximityoutsourcing.com/) Dennis Yu's “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/) Connect with generous global entrepreneurs (https://dynamitecircle.com/) Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) CHAPTERS: (00:00:13) Intro: Affordable Marketing for Scrappy Founders (00:01:29) Karla's Business Portfolio: From Flowers to Facebook Funnels (00:05:00) Why Founders Struggle to Delegate (00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels (00:12:59) Organic Facebook Marketing Still Works (Here's Why) (00:15:34) The 400% Revenue Trade Show Hack (00:18:29) How to Capture Leads by Commenting on LinkedIn (00:21:17) Why Most Founders Are Hesitant to Run Ads (00:22:50) The Rise of Hyper-Authenticity (00:26:30) Why In-Person Still Matters (But Not for the Reason You Think) (00:27:25) The '10 Industry Friends' Strategy for Rapid Growth (00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus) (00:36:30) The “Duh” Test for Business Ideas (00:38:46) Sales Calls: What Actually Works in 2025 (00:38:54) Building Rapport That Converts (No Cringe Small Talk) (00:41:23) Refunds, Guarantees, and the Power of Reputation (00:42:11) Lessons from a Business Partnership Gone Wrong (00:45:31) Why Golf Is the Best Business School (00:48:05) Playa del Carmen as a Business Base: Pros and Cons (00:52:37) Karla's Love Letter to DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) $1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin) Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) 50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.Timestamps:(00:06) – Hiding vs. Revealing: Is it safe to be fully you?(04:39) – Voting with your dollar: brands, beliefs, and alignment(08:45) – When should you speak up? The cost of silence(13:55) – The Starbucks test: values vs. convenience(17:15) – The Mexican Fisherman story: redefining ambition(21:04) – Finding your place (and your people)(24:00) – From shame to ownership: Jodie's journey with strength(27:02) – When you finally feel like you(31:00) – The moment that changed everything on LinkedIn(36:03) – The deeper lesson: more of you = more resonance(39:44) – Showing your weird (and leading by example)(42:00) – Rejection therapy and rewiring your brain to show up(43:06) – Why we need more of these conversationsCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:

From hating life on a Sydney construction site to building a $57K/month agency from Bali, Tom Richards—founder of PlumbElec Marketing—has lived the remote founder arc. In this episode, he shares how niching into plumbing and electrical businesses helped him scale fast, why Google Maps still dominates local SEO, and how he balances agency life with lifestyle design. You'll hear Tom's take on ChatGPT use cases, the best tools for founder efficiency, and whether he's ready to scale or keep things lean and profitable. Plus, Dan breaks down what might be the most reliable location-independent income roadmap in 2025. LINKS: Connect with Tom (https://www.linkedin.com/in/tom-richards-au/) Daily Huddle template (http://bit.ly/4ea6MOf) The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) 22 free resources for founders (https://tropicalmba.com/resources) Connect with 1,000+ generous global entrepreneurs (https://dynamitecircle.com/) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) CHAPTERS: (00:02:18) From Plumber to Agency Founder (00:04:07) How Tom Built His First Client Base (00:04:58) $57K MRR and the Current Team (00:07:23) Why Tradespeople Are the Best Clients (00:09:51) Transitioning from Daily Huddles to Weekly Calls (00:12:14) The Real Numbers Behind Tom's Retainer Model (00:13:38) Hormozi's 1-1-1 Model in Real Life (00:18:50) Surviving the SEO Upheaval in 2025 (00:19:25) Why Google Maps is Still Gold for Local SEO (00:23:34) How to Use Case Studies to Supercharge Cold Outreach (00:25:59) Should You Scale Your Agency or Stay Lean? (00:31:31) The Most Reliable Remote Income Roadmap (00:35:31) What Agency Life is Really Like (00:39:28) Tom's Favorite ChatGPT and AI Tools (00:41:04) Bali vs Thailand: Which Is Better in 2025? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits) 1,000 Customers from One Channel (https://tropicalmba.com/episodes/1000-customers-one-channel) The First 1,000 Days of Running an Agency (https://tropicalmba.com/episodes/1000-days-running-agency?rq=agency)

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else's template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:

Want a FREE copy of our 4C Million Dollar Content Course - Click here : https://charlieslivetraining.com/4cmainBook your FREE Consultation Call Now : https://www.7fss.com/optin1717690583626?el=htrafficsource=JodieCookAcastInstagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: Physically Jacked & Financially Stackedhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.

Over the last seven years, Jodie has lived in different countries while managing her business, exiting, writing books, and training/competing as a powerlifter. She's just 32 years old (ish) and has put herself in a position to never work again—just for money. She wrote Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom.  We dive into… — Designing your life consciously — Businesses that are fun to run are more fun to sell — Systemizing your business — Stop acting like you're going to live forever — How to raise entrepreneurial kids   SMBs are the biggest target for cyber attacks. Protect your business with Inzo Technologies. Check out....www.inzotechnologies.com, I-N-Z-O, or email Nick directly at nick@inzotechnologies.com.   Get expert M&A guidance, valuations, and fractional executive support from Amplēo. Learn more at www.ampleo.com/lets-buy-a-business-podcast/.   YouTube - Need more hands-on videos? - https://www.youtube.com/@letsbuyabusiness

Dan sits down with Neel Parekh (CEO of MaidThis Franchise) to talk about the shifts that drive real business growth—why decision-making matters more than productivity, how time compression accelerates success, and why bigger businesses can create more freedom. They dive into the power of accountability, hiring smarter, and using personal branding to attract the right opportunities. Plus, Neel shares how he scaled through franchising—an unconventional path for a lifestyle business—balancing hustle, risk, and long-term rewards. What's missing in your business that's keeping you stuck? Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles @ dynamitecircle.com (http://dynamitecircle.com/). CHAPTERS (00:02:02) Compressing Time for Success (00:04:17) The Law of a Thousand Hours (00:07:43) Staying Motivated Through Accountability (00:11:28) Building Confidence in Your Business Model (00:17:25) The Paradox of Growth and Lifestyle (00:24:35) Understanding the Franchise Model and Its Costs (00:26:16) The Challenges of Running a Franchise (00:26:31) The Decision to Franchise vs. Self-Expansion (00:30:44) Vetting Franchisees: Finding the Right Fit (00:31:22) Success Rates and Expectations in Franchising (00:37:01) The Entrepreneurial Mindset: Risk and Reward (00:39:51) The Durability of the Cleaning Business Model (00:43:51) Finding Excitement in Business and Life (00:44:09) Expanding Business Opportunities (00:44:50) The Hustle-Life Balance (00:46:49) The Power of Decision Making CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST "The Tailwind Index" & Dodging Business Blindspots (https://tropicalmba.com/episodes/tailwind-index-dodging-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

Jodie Cook is the Founder of Coachvox AI, a company that creates AI coaches based on thought leaders. In 2011, she established JC Social Media, a digital agency she sold in 2021 to begin coaching entrepreneurs. Recognized in Forbes' 30 Under 30 list in 2017, Jodie contributes to Forbes as a senior writer on entrepreneurship and AI. She is also the author of The Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom. In this episode: If you're feeling stuck in your business, constantly handling every task yourself, it may be time to introduce systems and processes. Many entrepreneurs hesitate to implement structured workflows, fearing they may lose control or stifle creativity. How can systemizing your business give you more freedom while improving efficiency and profitability? Entrepreneur Jodie Cook faced this challenge while running her social media agency. Overwhelmed by daily operations and unable to take a break, she realized she needed a structured approach to scale. By documenting every task, delegating responsibilities, and creating standard operating procedures, Jodie transformed her agency into a self-sustaining business. This allowed her to sell the agency at a high multiple without a lengthy transition period. In today's episode of System Simplified, Adi Klevit interviews Jodie Cook, Founder of Coachvox AI, about how she implemented structured systems to exit her business. Jodie shares the pivotal moment that forced her to delegate, the impact of well-documented processes on business valuation, and how she helps coaches scale through AI-powered coaching models.

The team takes you inside the DC. Who we are, what to expect, and how you can grow your business with the support of other founders on the same journey. Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles. Join Dynamite Circle. (https://dynamitecircle.com/) CHAPTERS (00:03:36) Introduction to DC (00:05:11) Genesis of DC (00:06:55) Culture & Composition (00:09:59) Application Process and Vetting (00:19:06) Events and Networking Opportunities (00:25:20) Support for High-Level Founders (00:29:14) Joining the Dynamite Circle CONNECT Email Dan “at” tropicalmba dot com Follow on X (https://x.com/TropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) LINKS Join Dynamite Circle (https://dynamitecircle.com/) Subscribe to the newsletter (tropicalmba.com/subscribe) Get our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

The stories we tell ourselves shape our businesses—but how much of it is true? External validation, from market response to honest feedback, is key. Dan & Jeff break down common entrepreneurial mistakes, business strategy, product-market fit, sales, opportunity assessment, and why knowing your numbers (even without a finance background) matters. P.S. Still taking all the sales calls for your business? You need a wingman (https://meetwingman.com/). CHAPTERS (00:02:43) Building entrepreneurial endurance (00:03:35) It's easy to be dishonest with yourself (00:06:49) Tailwind index helps assess market needs (00:15:43) Focus on solving immediate pain points (00:18:38) Communicate effectively with your target market (00:23:39) Monthly business reviews (MBR) (00:25:18) Basic financial hygiene is crucial (00:27:08) Having the courage to be disliked (00:31:52) Contribution vs validation (00:34:22) Tasks vs responsibilities CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

Dan breaks down five key mindset shifts for business owners in the thick of the growth grind. Inspired by Alex Hormozi's tweet on sacrifice, he explores what it really takes to succeed—reflecting on courage, relationships, and balance—with actionable takeaways to stay productive and happy. Book referenced in the episode is The Power to be Disliked (https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1668065967/ref=asc_df_1668065967?mcid=0db73a9ea9f13b728a2cf3eb593e7720&hvocijid=13369597873068056788-1668065967-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=730432682330&hvpos=&hvnetw=g&hvrand=13369597873068056788&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9007527&hvtargid=pla-2281435176698&psc=1). Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles @ dynamitecircle.com (http://dynamitecircle.com/). CHAPTERS (00:00:35) Hormozi's 10-year formula for success (00:04:29) “The Courage to Be Disliked” (00:11:01) Change your relationships (00:15:12) Accept your responsibility (00:16:33) Take on a six-week sprint (00:18:26) Baseline & Brenwall (00:20:50) Do it for the right reasons CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

Why do so many founders feel sad, lost, and even depressed when they come into life-changing money from exiting their business? Dan contemplates why this happens and how to avoid it. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Dan discusses the shift in SEO and the decline of content sites, emphasizing the need for B2B niche content. He introduces the concept of the 'influence equation' and stresses the importance of creating engaging, long-form content to capture the audience's attention. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

One of the first questions Dan asks in his coaching sessions with 6 & 7-figure entrepreneurs is: would you re-hire your team today? Your team is likely your largest expense, so it's critical that you know exactly how they're driving revenue every step of the way. Dan goes through 10 questions that will help you make hard decisions with confidence and clarity. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

In this episode of The Nomad Solopreneur Show, I chat with Jodie Cook, an AI coaching platform founder, senior Forbes contributor, and competitive powerlifter for Great Britain. Jodie shares her journey from selling her seven-figure social media agency to founding CoachVox, a revolutionary platform turning thought leaders into AI-powered mentors. We dive deep into how she balances her digital nomad lifestyle while growing her business. Jodie offers practical tips on systemizing a business, leveraging AI in coaching, and designing a dream life that includes travel and freedom. She challenges listeners to map their perfect day and work towards making it a reality.

Dan and Ian reflect on their personal and business highlights from 2024, discussing parenting, travel, finance, making hard decisions in business and gaining clarity. They also dive into the systems and frameworks that have driven meaningful progress for them and their coaching clients over the past year. Learn more at dynamitecircle.com (dynamitecircle.com) Chapters (00:00:27) New Year Reflections and Personal Updates (00:02:54) Exploring Relationships and Parenting Dynamics (00:08:00) Travel Goals: Family and Wifi (00:10:16) Year of Changing Views on Finance (00:15:01) What people who are making progress have in common (00:22:10) What those who are stagnating have in common (00:23:50) Are you the best person for this job? (00:25:14) Understanding your Ideal Customer Profile (00:29:23) Scoreboard discipline (clarity) (00:37:30) Crazy event schedule Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

In this episode, I'm back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie's got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you've ever wondered what your unique formula for success might be, this is an episode you won't want to miss.Timestamps:(00:00) - Introduction(02:00) - Jodie's journey and recent achievements(06:15) - The power of children's books in storytelling(10:30) - Personal success systems explained(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk(17:00) - Visualization and goal setting(21:45) - Communication and cultural understanding(25:00) - Using personal strengths for success(29:00) - Powerlifting and competitive mindset(32:00) - Visualization as a success tool(37:30) - Cosmic perspective and clarity(43:00) - My personal success system exploration(55:00) - The importance of persistence and adaptability(01:02:00) - Creativity, patterns, and personal growthCheck out today's guest, Jodie Cook:Jodie's YouTube: https://www.youtube.com/@Jodie_Cook/Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cookJodie's Website: https://www.jodiecook.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:

A personal brand is all about perception—everyone has one, whether you like it or not. So why not take control and shape it to your advantage? In this episode, Yota Trom shares actionable strategies for founders to overcome imposter syndrome, craft an authentic personal brand, and confidently integrate more of their true selves into their business. Start growing your 7-figure business alongside other ambitious and interesting founders from around the globe. Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Links: https://www.yotatrom.com/ (https://www.yotatrom.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Shane Hummus reveals his proven strategy for turning YouTube into a reliable source of new clients and millions in revenue, showing how entrepreneurs can succeed even with modest view counts. Links: https://www.youtube.com/ShaneHummus Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Dan and lan break down 10 essential questions to help you reflect on the year, align your priorities, and set your business up for success-no new books or business coaches required (yet). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Dan welcomes back Jay Clouse, founder of Creator Science, for his third appearance on the podcast. Jay has grown Creator Science into a thriving media company, including a YouTube channel with over 100,000 subscribers. In this episode, they discuss recurring vs. one-time products, effective marketing funnels, channel viability, and the difference between discovery and nurture content. Jay's transparent approach to building his business is truly inspiring. Catch the second part of this conversation on the Creator Science podcast. Links: Part 2 of our convo on the Creator Science podcast (https://podcast.creatorscience.com/dan-andrews-2/) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Steph Smith, Taylor Pearson, Matt Gartland, Ayman Al-Abdullah, Brian Balfour, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: https://tropicalmba.com/episodes/million-from-linkedin (https://tropicalmba.com/episodes/million-from-linkedin) https://tropicalmba.com/episodes/easier-10x-than-2x (https://tropicalmba.com/episodes/easier-10x-than-2x) https://tropicalmba.com/episodes/brick-by-brick (https://tropicalmba.com/episodes/brick-by-brick)

Dan talks to Matthew Newton, CEO of Leatherback Travel, about his radically unconventional approach to scaling an 8-figure business. They dive into why it's crucial to ruthlessly select your opportunities, along with key lessons learned—including when to pivot, balancing flexibility with structure, and ensuring that running a business is always engaging and fun. Lean into some of these insights as you work on your goals for 2025. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ Links: Leatherback Travel (https://www.leatherbacktravel.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:00:30) Introduction to Leatherback Travel (00:04:05) Building a House of Brands (00:05:44) Operational Philosophy and Team Dynamics (00:07:27) Scaling Challenges and Growth Management (00:10:39) The Importance of Operating Principles (00:13:23) Special Feeling: The Core Operating Principle (00:16:55) Vision and Decision-Making Frameworks (00:19:05) Navigating Political Opinions in the Workplace (00:20:39) Industry Standards and Guest Expectations (00:22:31) The K Principle: Balancing Flexibility and Policy (00:23:58) Operational Rhythm and Continuous Improvement (00:26:42) The CEO's Role: Captain of the Ship (00:31:31) Top of Funnel Strategies for Customer Acquisition (00:32:18) Finding Your Unique Selling Proposition (00:34:07) Lessons from Struggles: The Importance of Quitting (00:35:35) The Animal Zoo Principle: Making Business Fun Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

If you're sleeping on LinkedIn, let this episode be your wake up call. Dan sits down with Dr. Alex Barker, a pharmacist-turned-entrepreneur who 10X'd his business using LinkedIn. A real LinkedIn success story, proving how this often-overlooked platform can be a game-changer for B2B businesses. If you've ever doubted LinkedIn's potential, this conversation might just change your mind. Become a TMBA Insider and join thousands of entrepreneurs who've started, grown, and exited their businesses for life-changing sums. It all starts here. tropicalmba.com/subscribe Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:02:48) Introduction to Alex Barker's Journey (00:04:37) The Turning Point: Facing Business Challenges (00:11:59) The Power of Focus: Simplifying for Success (00:18:32) Leveraging LinkedIn: A New Opportunity (00:31:41) Vision for the Future: Healing the Pharmacy Profession (00:36:50) Lead Generation Strategies on LinkedIn Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan and Ian traveled to Barcelona with 12 other CEOs and founders to spend the week with Scaling Up author Verne Harnish. These are the 8 biggest takeaways from the week that you can apply to your own business. Chapters: (00:00:21) Introduction (00:00:34) Insights from the Barcelona CEO Boot Camp (00:07:52) The Job to Be Done Framework (00:12:04) Using the Q4 Method for Customer Insights (00:14:08) Finding a 10X Cost Advantage (00:16:51) The Importance of Understanding Your Solution (00:17:27) Thinking Big: The 10x Mindset (00:23:27) Wealth Through Transactions (00:24:54) The CEO's Role in Increasing Valuation (00:27:29) Defining the Soul of the Company (00:30:55) Triage for Overwhelmed Companies (00:34:51) The Power of Scoreboards Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Does your business feel stuck in 'idea mode,' constantly jumping from project to project? If you're ready to get on track and build a more focused, scalable strategy for 2025, this episode is for you. Dan breaks down his proven 4-step framework for driving your next $1 million in revenue. These actionable steps can be implemented in just a few days, with results you'll notice almost immediately. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters ● (00:00:25) Introduction ● (00:03:35) Financially grounded goals ● (00:06:46) Measured plans ● (00:12:52) Intentional cadence ● (00:14:46) Team alignment Useful links: Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan revives his Re-Readables series with a discussion inspired by Frank Slootman's business book Amp It Up. He delves into the book's core arguments, such as the idea that execution trumps strategy, faster execution can drive better decision-making and growth, and the importance of building for investability. Plus, how exactly to improve your execution and boost your business's performance. Amp It Up (https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115/ref=asc_df_1119836115?mcid=3f957babb49c3cf4b060030bc82c3f64&hvocijid=12336327232821326462-1119836115-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=692875362841&hvpos=&hvnetw=g&hvrand=12336327232821326462&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028277&hvtargid=pla-2281435177338&psc=1) by Frank Slootman Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:00:33) Introduction to 'Amp It Up' (00:04:07) Building a High-Performance Team (00:11:02) The Case for Fast Growth (00:15:14) Building for Investability Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan & Ian talk to Lucas Peters, founder of Journey Beyond Travel (https://www.journeybeyondtravel.com/), about his plans to get to $10M in 5 years. They break down the business and shift thinking from a project-oriented mindset to an approach rooted in financial analysis: What are your gross margins? What does it take to aquire a customer? What is your rebuy rate and LTV? They consider the highest leverage paths to growth. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Chapters (00:03:08) Business Growth and COVID Impact (00:04:08) Unique Business Model and Market Positioning (00:04:47) Sales Process and Customer Engagement (00:09:04) Revenue Model and Pricing Strategy (00:13:02) Customer Retention and Repeat Business (00:13:55) Expansion Plans and Market Opportunities (00:14:43) Product Development and Cost Analysis (00:14:56) Maximizing Customer Lifetime Value (00:23:08) Strategizing Location Development (00:25:32) Market Potential and Capacity Constraints (00:31:23) Building a Supportive Team (00:32:38) Testing New Product Offerings (00:35:31) Driving Down Product Development Costs (00:37:53) Final Thoughts and Future Directions Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Dan and Ian discuss the importance of three key executive roles—CEO, COO, and CFO—within bootstrapped businesses, emphasizing the need for founders to embrace responsibilities beyond visionary tasks. They share insights from this year's DCBKK and a sneak peek into the upcoming DC Black event in New York. (00:00:22) Welcome and Introduction (00:01:03) The Three Hats of Bootstrapping (00:09:51) Trends from DCBKK Event (00:12:34) The Importance of Financial Planning (00:19:30) LinkedIn as a Top Funnel Tool (00:22:50) Reflections and Future Events Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

This week's episode is for the business finance and idea nerds. We're joined this week in a business breakdown session with Alexej Pikovsky of Alphawellbrands.com. Alexej raised 4MIL to build a CBD marketplace. They were forced to pivot and have currently acquired an Amazon FBA brand and started up a success agency in the process, the combined revenue of both is on track to be over 4MIL this year. We'll dig into the Peter Paul problem– how to choose where to focus your energy when you have multiple businesses? We'll also cover his perspective on what happened in the Amazon aggregator space. How did so much capital implode so quickly? (Thrasio raised 3 Billion dollars and provided exits to many TMBA listeners). Is there room for smaller roll-ups that work in 2024? Takeaways ● ● Transition from a CBD marketplace to an SEO agency and FBA brand. ● The aggregator model faced significant challenges post-COVID. ● Many D2C brands are struggling with profitability and valuation. ● Acquiring the scented candles brand was a strategic move in a declining market. ● The agency provides valuable insights but distracts from brand focus. ● Investor relations are crucial for long-term success and exit strategies. ● The e-commerce landscape is evolving, requiring new strategies for success. ● The agency's role in the overall business strategy is under review. ● Future growth may depend on focusing solely on the brand. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Selling your product or service requires using words to convey what you offer. But words alone don't convert on-the-fence prospects into paying customers. Great conversion copy is a mix of persuasion, UX, and decision-making psychology. Sound hard? We promise it isn't. Chris, the founder of Conversion Alchemy (https://christophersilvestri.com/), takes us for a deep dive into all things copywriting and how the power of your messaging can impact your business growth, for better or worse. Plus, he shares a simple five-step copy audit process that transforms agency websites into lead generation machines, with principles you can apply to improve your own marketing collateral. Tune in for writing tips, principles, and examples you can copy. Newsletter subscribers (https://tropicalmba.com/subscribe) will get the 5-step worksheet to help you create your own offer in 30 minutes. Takeaways - Empathizing with the client's problem, understanding your audience's language, and identifying audience awareness levels is crucial for effective messaging. - A clear value proposition resonates with prospects'' goals and increases engagement. - Clarifying what you do and how, backed with empathy, builds trust with potential clients. - Contextual proof enhances credibility and addresses objections, creating a smoother client experience. - Shielding clients from risk reassures them during the decision-making process. - The “coffee table test” helps tailor messaging to the audience. - AI can assist in drafting copy but should not replace personal insights. - Tripwire products can effectively lower barriers to entry for clients. - Analyzing successful agency websites can provide valuable insights. - Dynamic frameworks for copywriting are more effective than rigid formulas. - Leveraging testimonials can significantly boost credibility. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Dan and Ian talk to 100s of listeners a year via 1:1 coaching. In this episode they distill those calls into 4 breakthrough ideas that can change your quarter for the better. Newsletter subscribers will get our GPS (Goals/Plans/Systems) worksheet. Sign up for the newsletter. (https://tropicalmba.com/subscribe) Takeaways ● Be sure you pack enough underwear for your next trip abroad. ● Getting aligned on goals is easy, but aligning on plans is hard. ● Hiring should be based on unique business needs, not generic roles. ● Confidence is essential for entrepreneurs, especially in challenging times. ● Discipline in financial management is crucial for sustainable growth. ● Regularly reviewing financials helps maintain business health. ● Accountability in coaching can drive significant progress. ● Sacrifices are often necessary to achieve business goals. ● Effective hiring requires a clear understanding of ROI. ● Facing reality and challenges can build confidence. ● Entrepreneurship allows for a lifestyle designed by personal choice. In honor of traveling to DCBKK this week, here's Dan's original packing list (https://tropicalmba.com/articles/digital-nomad-packing-lis/) from 2010. And an updated list (https://tropicalmba.com/episodes/packing) in 2015. Is it time for a new list? Chapters - (00:00:59) Dan's Packing List Ahead of DCBKK - (00:02:28) 4 Breakthroughs From Our Coaching Calls - (00:05:20) The Importance of Goal Alignment - (00:09:54) Hiring for Unique Situations - (00:16:36) Good Confidence vs Bad Confidence - (00:21:03) Discipline in Entrepreneurship Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

This week, Helen is joined by entrepreneur, author and athlete Jodie Cook to talk about success. They explore how to use your strengths to drive your success, how to create your own success formula (with Helen being a live test subject) and how to reframe the failures you experience along the way.To find out more about Jodie and her work head to www.jodiecook.com or follow her on LinkedIn at https://www.linkedin.com/in/jodie-cook/More ways to learn about Squiggly Careers: 1. Read our latest HBR article: https://bit.ly/3XmAcki-hbr10 2. Sign up for our Squiggly Careers Skills Sprint: https://bit.ly/skillssprint20243. Sign up for PodMail, a weekly summary of the latest squiggly career tools: https://bit.ly/sc-podmail4. Read our books ‘The Squiggly Career' and ‘You Coach You': https://www.amazingif.com/books/If you have any questions or feedback (which we love!) you can email us at helenandsarah@squigglycareers.com Hosted on Acast. See acast.com/privacy for more information.

Dan considers why many of us are resistant to a certain type of business idea even when it's been proved time and time again. He'll also explore that often what stands between your business and positive change is some structured thinking. Lastly, we'll hear from a listener who's working to take his lifestyle brand to $1M and what his plans are to get there. Featured in this episode: Founder Robby McClung of the McClumsy (https://mcclumsy.com/?srsltid=AfmBOoovUif485xIc7NQ559s51c7sWaSSF_z4jDBNR4eGd0yub7TWUmA) lifestyle brand. This week's episode brought to you by Smash Digital (https://smashdigital.com/). They'll build you a scalable SEO growth strategy to earn the juiciest high-authority backlinks on earth. No, really. Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Dan paid big money for a business coach who only gave him one piece of advice. Listen to the episode to find out what it was and if it worked. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters (00:00:22) The Perfect Storm for Entrepreneurs (00:03:41) Introducing the System (00:05:37) Implementing the System in Your Business (00:06:50) Defining Roles and Outcomes (00:09:51) The Hiring Process Revolutionized (00:11:01) Performance Conversations and Team Dynamics (00:12:53) Leveraging the System for Business Growth (00:16:37) Recap and Final Thoughts Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan & Ian get real about what it takes to create and maintain a successful business. They'll walk you through their Goals/Plans/Systems (GPS) worksheet that's specifically designed to help you plan for business growth. They use it with their coaching clients on a weekly basis. Newsletter subscribers can download and complete their very own GPS worksheet. Through completing this worksheet, you will: Discover key insights about the state of your business that you probably didn't realize before Define clear goals for your business moving forward Develop a plan based on your historical data and a cadence for tracking your progress regularly Plus: Ian talks about his cool and expensive hobby. We talk about a founder who doesn't take meetings and still has a profitable business. We share some insight on how we managed our business during a crucial operational tipping point. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

“Manager mode is so tempting…” Dan & Ian discuss Paul Graham's most recent essay titled “Founder Mode”, and how lifestyle bootsrappers can harness the power of founder mode to grow their businesses. They'll also address a question they get asked all the time: “But when is my LTV good enough?” How to figure out your LTV to CAC ratio and more in this week's episode. Subscribe to the newsletter to access Dan & Ian's business resources used with their coaching clients. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) This week's episode brought to you by Remote First Recruiting (https://remotefirstrecruiting.com/). Hire your next team member in 30 days or less. From the episode: Paul Graham's Founder Mode (https://paulgraham.com/foundermode.html). ‘Old Man River' reference from The 5 Approaches for Getting Rich + Budgeting for Wealth (https://tropicalmba.com/episodes/5-approaches-getting-wealth) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Many founders think they have an operations problem - delivery, trust, staffing, leadership. But Dan thinks you might actually have a sales & marketing problem. Dan & Ian also talk about becoming better leaders and how to fight against the erge to control your team. Last but not least, Dan shares the invaluable relationship advice he learned from President Barack Obama and reflects on the benefits of owning a lifestyle business when it comes to parenting. Want to work through your current challenges with Dan & Ian? TMBA listeners can apply to get business coaching from Dan & Ian live on the pod (it's free). Apply here. (https://14sd8k3d6c1.typeform.com/to/aX9YfmGH) Get access to Dan & Ian's business resources that they use with their coaching clients when you sign up for the newsletter. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) This week's episode brought to you by Remote First Recruiting (https://remotefirstrecruiting.com/). Hire your next team member in 30 days or less. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)