Dental Flow Podcast

In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenner also delves into the role of nutrition in managing these conditions and provides insights into what patients can expect during their first visit.TakeawaysTMJ is often misunderstood as a quick fix.Sleep apnea is frequently connected to TMJ issues.Children can exhibit various symptoms of sleep apnea.Breathing through the mouth can lead to negative health effects.Sleep apnea can cause weight gain and increased cortisol levels.Proper diagnosis is crucial for effective treatment.Nutrition plays a significant role in managing sleep apnea.Real-life patient stories highlight the importance of treatment.Holistic approaches can lead to better health outcomes.Awareness of sleep apnea can prevent serious health issues.Chapters00:00 Introduction to TMJ and Sleep Apnea00:51 Understanding TMJ: Root Causes and Misconceptions03:31 The Impact of Sleep Apnea on Children07:08 Breathing Issues: Mouth vs. Nose10:51 The Connection Between Sleep Apnea and Other Symptoms14:57 Real-Life Patient Stories: Successes and Challenges20:45 Nutrition's Role in Sleep and Breathing26:15 First Visit: What to ExpectSmarter Dental Marketing. Powered by AI.Perfected by Human Experts. We combine cutting-edge AI technology with over 12 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. No long-term contracts. Our clients average a 5X return on investment. Personalized, non-corporate approach. 5-star reviewed. Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.Chapters00:00 Understanding the Value of a New Patient02:46 Calculating Patient Value and ROI06:04 Making Informed Marketing DecisionsTakeawaysMost dentists can't answer the annual production value of a new patient.Calculating the value of a new patient requires data analysis.The production value should be assessed over a 12-month period.Collections, not production, determine the actual revenue.Understanding patient value helps in evaluating marketing ROI.Use dental software to track patient numbers and collections.A ballpark figure for new patient value is useful for decision-making.Calculate ROI by comparing marketing costs to patient value.Data-driven decisions enhance marketing strategies.Investing in training can improve patient acquisition rates.Dentist SpotlightInspirational Smiiles Orthodonticshttps://orthodontistcumming.comLocations:Downtown Cumming: https://g.co/kgs/gfPHsXiSouth Forsyth: https://g.co/kgs/1Q61QYpSmarter Dental Marketing. Powered by AI.Perfected by Human Experts. We combine cutting-edge AI technology with over 12 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time. No long-term contracts. Our clients average a 5X return on investment. Personalized, non-corporate approach. 5-star reviewed. Incredibly easy to work with - your time commitment is minimal. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

It's strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it's like your guard drops a little. That kind of atmosphere doesn't just make people more comfortable, it makes them want to come back.In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient's first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It's not just about appearances; it's about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way. WHAT TO LISTEN FOR[00:00] Why your front desk might be losing you patients[06:29] Stop calling it a waiting room and do this instead[07:04] Simple ways to make patients feel instantly at ease[10:15] Snacks, Wi-Fi and the secret to five-star reviews[16:02] Turn reviews into trust while patients sit and wait CONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedInFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.Takeaways85% of consumers trust online reviews as much as referrals.Online reviews are the new word of mouth.Displaying reviews prominently can enhance first impressions.Use Google Business posts to showcase five-star reviews.A carousel of positive reviews on your website can boost credibility.Social media is a valuable platform for sharing reviews.Incorporate testimonials into email marketing for new patients.Display reviews in the reception area to build trust.Use relevant testimonials for specific services to improve SEO.Broadcast reviews across all platforms to maximize visibility.Chapters00:00The Importance of Positive Patient Reviews02:54Where to Showcase Reviews for Maximum Impact06:06Leveraging Social Media and Paid Ads09:04Integrating Reviews into Email Marketing and Reception Areas12:05Utilizing Testimonials in Print Media and Treatment PlansFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

SUMMARYIn this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics including the unique role of tenant representation, navigating lease agreements, choosing the right location for dental practices, understanding tenant improvement allowances, and the value of dental practices to landlords. Andrew also discusses the importance of renegotiating leases and planning for the future, providing valuable insights for dental startups and established practices alike.TakeawaysCrown Tenant Advisors focuses exclusively on healthcare clients.Tenant representation ensures conflict-free negotiations for clients.Understanding lease clauses can prevent potential issues for practices.Location choice impacts the success of dental practices significantly.Rural markets may offer less competition for new practices.Tenant improvement allowances are crucial for startup budgets.Dental practices are considered high-value tenants by landlords.Renegotiating leases should start 1.5 to 2 years before expiration.Planning ahead is essential for successful practice management.Chapters00:00 Introduction to Dental Real Estate Expertise03:09 The Unique Role of Tenant Representation06:07 Navigating Lease Agreements and Clauses08:58 Choosing the Right Location for Dental Practices11:52 Understanding Tenant Improvement Allowances14:55 The Value of Dental Practices to Landlords18:00 Renegotiating Leases and Future Planning21:03 Conclusion and Contact InformationARE YOU LOOKING TO OPEN A DENTAL PRACTICE OR RENEGOTIATE YOUR LEASE? CONNECT WITH ANDREW REIPE AND CROWN TENANT ADVISORS FOR YOUR REAL ESTATE NEEDS.https://crowntenantadvisors.com404.216.4017ariepe@crowntenantadvisors.comFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

ObjectiveTo establish a standardized procedure for capturing and using before and after photos in dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution.Key StepsUnderstand the Importance of Full Face PhotosRecognize that full face before and after photos are more impactful than close-up shots of teeth.Acknowledge the transformative effect these images can have on potential patients.Educate Team MembersConduct a training session on the significance of before and after photos in marketing.Share success stories of practices that effectively utilized these photos.Set Up a Photography SpaceDesignate a specific area in the practice for taking before and after photos.Ensure the area is well-lit and equipped with necessary photography tools (camera, lighting, backdrops).Develop a Patient Consent ProcessCreate a consent form for patients to sign, granting permission to use their images for marketing purposes.Ensure that the form clearly explains how the photos will be used.Capture High-Quality PhotosTrain staff on how to take high-quality before and after photos, focusing on full face shots.Use a consistent angle and lighting for all photos to maintain uniformity.Incentivize PatientsOffer incentives (e.g., discounts) to patients who agree to have their full face photos taken.Communicate the benefits of showcasing their transformation to encourage participation.Utilize Technology for SimulationsInvest in dental photography apps that can simulate post-treatment appearances.Incorporate these simulations into patient consultations to enhance the selling process.Create a Library of PhotosOrganize and store all before and after photos systematically for easy access.Ensure that photos are labeled with patient information (with consent) and treatment details.Incorporate Photos into Marketing MaterialsUse before and after photos in social media posts, website galleries, and advertisements.Create video content using the photos to further engage potential patients.Review and Update RegularlySchedule regular reviews of the photo library to ensure it remains current and relevant.Update marketing materials with new photos as they become available.Cautionary NotesAlways obtain written consent from patients before using their images.Be sensitive to patient privacy and ensure that photos are used ethically.Avoid using photos thatFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

IntroductionIn this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons.Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion!Pros of Online Booking SystemsEase of Action for PatientsSimplifies the appointment booking process, increasing the likelihood of patients taking action.Immediate Booking CapabilityPatients can book appointments in real-time, reducing the chance of forgetting their intention to schedule.Preference of Younger GenerationsYounger generations prefer online interactions over phone conversations, making online booking more appealing.Cost EfficiencyReduces missed opportunities due to busy phone lines and allows for more appointments to be filled.24/7 AvailabilityPatients can book appointments outside of business hours, increasing convenience and accessibility.Cons of Online Booking SystemsHigher No-Show RatesOnline bookings may lead to more no-shows compared to personal interactions with front desk staff.Loss of Schedule ControlSome practitioners feel they lose control over their scheduling preferences and nuances.Reduced Human InteractionLess personal connection may hinder the development of long-term relationships with patients.Client Spotlight:Vibrant Smiles - Dentist in Mableton GA Website: https://vibrantsmilesga.comGoogle: https://g.co/kgs/9Z74VKLFacebook: https://www.facebook.com/vibrantsmilesgaFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

SummaryIn this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice sale. He also highlights the importance of understanding lease agreements and the impact of real estate on practice valuation.Chapters00:00 Introduction to Dental Practice Brokerage05:57 Matt Poppert's Journey to DDS Match South12:04 The Importance of Confidentiality in Selling Practices17:57 Understanding the Market: DSOs vs. Private Buyers23:58 Types of Dental Practices and Their Valuation29:55 Preparing for a Successful Practice SaleWant to watch this episode? https://www.youtube.com/watch?v=_2HKnTGDAHcTakeawaysConfidentiality is crucial when selling a dental practice.Most practices are sold from doctor to doctor, not to DSOs.Planning for an exit strategy should start early in a dentist's career.The value of a practice is based on its current revenue, not past performance.Lease agreements can significantly impact the sale of a practice.Understanding the market dynamics is essential for sellers.There are many buyers available, not just DSOs.Proper planning can prevent loss of practice value due to unforeseen circumstances.Matching the right associate with a practice is key to successful transitions.Networking with professionals in the industry can aid in the selling process.Sound Bites"Confidentiality is of the utmost importance.""Landlords are professional business people.""It's never too early to start planning."Connect with Dental Practice Broker Matt Poppert and DDSMatch SouthWebsite - https://ddsmatchsouth.comInstagram - https://www.instagram.com/ddsmatch.south/Facebook - https://www.facebook.com/ddsmatchsouth For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Planning Your Dental Practice's 2025 Digital Dental Marketing PlanOverviewThe podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.AssumptionsFocus on UX website design, clear calls to action, and personalized content.SEO strategies include on-page optimization, off-page strategies, content creation, and video integration.Paid ads offer hyper-focused targeting and effectiveness in driving key services.Conversion strategies involve sales processes, phone skills, automation, and online booking.Reviews and referrals are crucial for building reputation and attracting new patients.Loyalty and re-care strategies include reminders, database reactivation, and social media engagement.Testing StrategyUtilize Google Business Profile page optimization for local SEO.Implement strategies for reviews, referrals, loyalty, and re-care to engage patients.Ensure personalized and engaging content on social media and newsletters.Consider automation for reminders, database reactivation, and engaging patients.Focus on enhancing digital experiences, leveraging automation, and ensuring HIPAA compliance for successful digital marketing in 2025.Dentist Spotlight:Robson Crossing Dentistry - Dentist in Flowery Branch GAFind them on Google - Dentist Flowery BranchFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYILeveraging YouTube for Dental PracticesOverviewYouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.Creating video content is essential for leveraging YouTube effectively to reach potential patients.Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental services.Client testimonials in video format can be a powerful tool for building trust and credibility.AssumptionsThe success of using YouTube for dental practices requires consistent content creation and posting to build a presence over time.Integrating video content on both YouTube and the practice's website can enhance visibility and engagement.Running YouTube ads through Google Ads provides targeting opportunities to reach specific audiences effectively.Testing StrategyUtilize skippable ads on YouTube to reach a broad audience and measure view-through rates for different video lengths.Implement demographic targeting, interest-based targeting, and keyword targeting to optimize ad placements.Monitor the effectiveness of YouTube ads for brand building and direct response to assess the impact on practice visibility and patient acquisition.Dentist SpotlightKnox Valley Dental - Dentist in Farragut - Knoxville TN - https://knoxvaleydental.comGoogle Page - https://g.co/kgs/YXZUM8eFacebook - https://www.facebook.com/KnoxvalleydentalFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&tOptimizing Your Practice Name: A Guide for Dental PracticesIntroductionImportance of choosing a business/practice nameRelevance for both startups and established practicesExamples of RebrandingDentist renaming practice due to new additionsConsolidating multiple practices under one nameKey Considerations for Practice NameMemorable and professional nameDifferentiation from competitorsTarget audience alignmentURL AvailabilityImportance of securing a matching URLPreferable extension (.com) for online presenceInclusion of Town Name in Practice NameHistorical value vs. current SEO practicesPotential confusion for search engines and patientsConclusionImportance of thorough research before finalizing a practice nameConsider professional assistance for naming or renaming processesPractice SpotlightSugar Hill Corners Dentistry - Sugar Hill, GAWebsite: https://sugarhillcornersdentistry.comGBP: https://g.co/kgs/t5StzuPFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=KPbx6EpVedoResponding to Positive Reviews for Dental PracticesImportance of Responding to Positive ReviewsGoogle likes to see activity on its platformsShows engagement and activity on your Google Business ProfilePoliteness and gratitude towards patients who leave positive reviewsWhy Responding to Positive Reviews is EssentialGoogle's preference for active engagementPoliteness and gratitude towards patientsImpact on SEO and reputation among potential new patientsHow to Respond to Positive ReviewsLog in to the back end of your Google Business ProfileClick on "reply to reviews" or select a specific review to respond toKeep responses generic, HIPAA compliant, and appreciativeStart with "Thank you," include a generic comment, and end with an invitation to returnOptionally include a keyword for your location but avoid sounding forced or roboticBenefits of Responding to Positive ReviewsImproves SEO by showing activity on your profileDemonstrates appreciation to patients and potential new patientsEnhances the overall reputation of your dental practiceConclusionRegularly respond to all positive reviews to maintain engagementPositive impact on Google's perception and patient relationshipsContributes to a positive online presence and reputation for your dental practicePractice SpotlightBrielle Dentistry Co.Website: https://brielledentistryco.comGBP: https://g.co/kgs/46hqVNLIG: https://www.instagram.com/explore/locations/1774419222621823/brielle-dentistry-co/Youtube: https://www.youtube.com/@thedentistrycoFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to : https://www.youtube.com/watch?v=jYIXkRp1RScHow to Respond to Negative Google ReviewsIdentify the Negative ReviewLook up the reviewer in your system to verify if they are an actual patient.Determine if there was a mistake on your end that needs to be acknowledged.Crafting Your ResponseIf there was a mistake, admit it and express a commitment to improving.If you disagree with the review, consider different response approaches:Politely invite further discussion to resolve the issue.Politely disagree without specifics due to privacy regulations.Politely wish them well in finding a more suitable provider.In rare cases, respond more assertively while maintaining professionalism.Consider Response PatternsCheck for patterns in negative reviews to address systemic issues in your practice.Respond not just for the reviewer but for potential future patients reading the review.Levels of ResponseDecide on the appropriate level of response, considering legal action for extreme cases.Maintain a professional and non-petty tone in all responses.Importance of RespondingEven if the response is generic, it shows attentiveness to feedback and a commitment to addressing concerns.Demonstrates to potential patients that you take feedback seriously and are proactive in resolving issues.ConclusionResponding to negative reviews is crucial for managing your online reputation.Show professionalism, willingness to address concerns, and a commitment to improving patient experience.Client SpotlightNelsen Dental Excellence - Charlotte, NCWebsite: https://charlottedentist.org/GBP: https://g.co/kgs/7jVYxuVFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Dental SEO Hack: Leveraging Google Business Profile Q&A for Better Local SEOImportance of Google Business ProfileClaiming and optimizing your Google business profile is critical for online marketing.Key component for showing up in the map pack on Google search results.Focus on Q&A SectionGoogle business profiles have a Q&A feature for customers to ask questions.Businesses can answer these questions to provide information to potential customers.The SEO HackCreate a separate email to ask questions on your own Google business profile.Answer these questions strategically with keywords related to your services.Helps boost SEO by associating relevant keywords with your business profile.Benefits of the HackImproves SEO ranking on Google.Provides valuable information to potential customers.Enhances visibility in local searches.Implementation TipsConsistency is key, aim to ask and answer questions regularly.Use keywords and local locality keywords in your responses.Incorporate this hack into your overall SEO strategy for best results.ConclusionQuick and simple hack that can be done efficiently.Consider incorporating this strategy into your SEO efforts for better online visibility.Professional assistance is available for advanced SEO strategies.Client SpotlightBrunswick SmilesWebsite: https://brunswickdentistry.com/GBP: https://g.co/kgs/VzLt9ieFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=njSZnGY-ZtILeveraging Social Media for Dental PracticesIntroductionImportance of social media for dental practicesFocus on strengthening the dental practice brand in the local areaThree Key Areas to Utilize Social MediaDisplaying Practice's PersonalityAvoid focusing solely on dental contentPeople don't actively seek dental information on social mediaAim for personal, fun, and engaging postsEncourage staff to contribute personal stories or eventsAppeal to the target audience, especially moms who make healthcare decisionsShowcasing Practice's ValuesHighlight charitable work or community involvementProject values and ethics on social media platformsPromote activities that reflect the business or personal values of the practice ownerDemonstrating ExpertiseShare before-and-after photos of dental workEmphasize full-face transformations to showcase resultsEngage audience with visual content (photos or videos)Balance between showcasing expertise and maintaining engagementTips for Content CreationAvoid posting text-only contentPrioritize visual content (photos, videos)Incorporate fun and engaging elements in postsConsider hiring a videographer for regular content creationStrive for content that encourages audience engagementConclusionEmphasize the importance of fun and social content for attracting patientsEncourage creativity and originality while drawing inspiration from other dental practicesFocus on creating a strong online presence that reflects the practice's personality, values, and expertiseClient SpotlightAlma Family DentistryWebsite: https://almafamilydentistry.com/GBP: https://g.co/kgs/utnrg4iFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=-dellPfB9W0&tCreating a Great Dental Logo and Visual Identity for Your PracticeImportance of Visual BrandingStarting or rebranding a dental practice requires a strong visual identity.Consists of logo, color palette, fonts, and overall imagery used in marketing.LogoRepresents the practice visually and appears on various platforms.Should quickly convey what the practice does.Personal preference plays a role, but clarity is crucial.Avoid overly complex designs that may not immediately communicate the practice's focus.Color PaletteChoose colors that you like and are neutral.Avoid colors that may evoke negative associations (e.g., bright red resembling blood).FontsBalance between modern and traditional aesthetics.Ensure readability and legibility for a better user experience.Consistency in font usage across platforms is ideal.ImageryReflect the demographics of the practice's area in photos.Use representative images, avoiding clichés like metal utensils in mouths.Focus on showcasing happy, healthy smiles as the end result of dental care.ConsistencyMaintain consistency in branding across all platforms.Consistent branding enhances memorability and association with the practice.ConclusionConsistent branding is key for a memorable visual identity.Seek professional help if needed for creating a strong visual brand for your dental practice.Client SpotlightPowder Springs Dentistry for KidsWebsite: https://powderspringsdentistryforkids.comGBP: https://g.co/kgs/m37DpWTFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Hello everybody! In this video, I delve into the concept of a unique selling proposition and its significance for dental practices and businesses. I discuss key components such as vision alignment, competitive differentiators, and demographic congruence. Understanding these elements is crucial for crafting a compelling value proposition that resonates with your target market. No specific action is requested from viewers, but absorbing this information can greatly enhance your marketing strategy.Chapters00:00Defining Unique Selling Proposition02:22Vision Alignment06:12Demographic Considerations11:01Crafting a Solid PropositionFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this video, I share valuable insights on enhancing patient experiences in dental practices based on observations from Disney World and Ritz Carlton. I discuss the importance of creating a warm and welcoming atmosphere, personalization, and empowering every employee to prioritize patient satisfaction. I challenge viewers to evaluate their practice's ambiance, interactions, and overall patient journey to foster loyalty and positive referrals.Chapters00:00 - Setting the Stage with Disney World Experiences03:07 - Creating Immersive Environments06:49 - Empowering Employees for Patient Care08:44 - Personalization and Special TouchesLearning from Disney World for Dental PracticesImmersive ExperienceDisney World creates immersive experiences through attention to detail in visuals, scents, and music.Dental practices can create a calming environment by focusing on mood, music, and smells to reduce patient anxiety.Empowered EmployeesDisney empowers all employees to solve problems and create amazing experiences for visitors.Dental offices can empower their team to make patients feel special and valued, leading to a positive experience.PersonalizationDisney personalizes experiences using technology like watches to greet visitors by name.Dental practices can use patient information to greet individuals personally and make them feel special.TransparencyDisney provides real-time wait information for rides, promoting transparency.Dental practices should communicate openly with patients about wait times and delays to avoid negative experiences.Training and Continuous ImprovementDisney emphasizes training for employees to ensure top-notch service.Dental practices should focus on continuous improvement to create a welcoming and anxiety-free environment for patients.Creating a Memorable ExperienceFocus on creating a warm, welcoming environment in dental practices to encourage patients to return.Building a positive patient experience leads to patient retention and referrals, which are key to the success of a dental practice.For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

IntroductionIn this episode, Ben delves into the difference between Google and Facebook ads for dentists. He explores the differences in targeting, conversion rates, and audience behavior. Understanding these platforms can help optimize ad strategies for better results. He also shares valuable insights on how to improve your ad performance.Google AdsDirect advertisingTargeted based on specific search termsHigher intent searchersBottom of the funnel audienceHigher conversion rateMore expensive but reaches people actively seeking servicesFacebook AdsInterruption advertisingTargeted based on demographicsTop of the funnel audienceLower cost per clickBetter reach for budgetHigher likelihood of no-shows due to less intentPros and ConsGoogle AdsPros: Higher intent, higher conversion rateCons: Costly, potential for wasted budget if not done correctlyFacebook AdsPros: Better demographic targeting, lower cost per clickCons: Higher no-show rates, less intent from audienceLead Magnets on FacebookOffering free value in exchange for contact informationNurturing leads through automated campaignsTransitioning top of the funnel audience to bottom of the funnelEffective in changing audience intent over timeConclusionUnderstanding the differences between Google and Facebook adsConsiderations for implementing strategies for dental practicesContact information for further assistance from Flow New Patient Marketing00:00 Introduction05:08 Video Content Importance08:49 Audience Awareness11:41 Facebook Pros13:38 Local Awareness Marketing15:23 Ads ApproachClient SpotlightSugar Hill Corners Dentistry:- Website: https://sugarhillcornersdentistry.com- GBP Page: https://maps.app.goo.gl/82QHx4gMo9Amt6sW6- Facebook: https://www.facebook.com/sugarhillcornersdentistryFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

Dr. Ilan Gamburg shares his experience of buying and expanding dental practices in New Jersey. He discusses the benefits of buying existing practices over starting from scratch and the importance of patient flow and revenue. Dr. Gamburg emphasizes the significance of office culture and creating a positive patient experience. He highlights the role of hygienists in building relationships with patients and the importance of having a fun and welcoming atmosphere in the practice. Dr. Gamburg also talks about the value of team building and involving the team in continuing education conferences. He emphasizes the importance of online reviews and providing a consistent patient experience.Keywordsbuying dental practices, expanding dental practices, patient flow, office culture, positive patient experience, hygienists, team building, continuing education, online reviewsTakeawaysBuying existing dental practices can provide immediate patient flow and revenue.Creating a positive office culture and patient experience is crucial for practice success.Hygienists play a significant role in building relationships with patients.Involving the team in continuing education conferences can foster teamwork and improve patient care.Online reviews are important for attracting new patients and building trust.Sound Bites"Hygienists do so much more than just clean teeth.""We wanted to market that the dentist's office is not a scary place.""Take care of the people that are coming in. Everybody gets, if you market, it's hard for people not to come in at all."Chapters00:00Introduction and Background03:57Assimilating Existing Patients and Rebranding06:09Advice for Dentists Buying Practices09:32Building a Positive Office Culture11:31Involving the Team in Continuing Education16:18Creating a Consistent Patient Experience19:28The Importance of Online ReviewsConnect with Dr. GamburgBrielle Dentistry Co.: https://brielledentistryco.comBrielle Dentistry Co. Location: https://g.co/kgs/MzfiSLbOcean Dentistry Co.: https://oceandentistryco.comOcean Dentistry Co. Location: https://g.co/kgs/fsGaXVdThe Dentistry Co. Instagram: https://www.instagram.com/thedentistrycompany/For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode, Benjamin Suggs discusses eight reasons dental practices' Google Ads may not work effectively. The first reason is budget, as setting a low budget may result in limited clicks and missed opportunities. The second reason is not having a compelling offer or special promotion, which can attract more clicks and conversions. The third reason is not utilizing location assets or ad extensions, which can help dominate the search results page. Other reasons include not leveraging assets like site links and call-outs, targeting the wrong geographic area, not using negative keywords effectively, not converting leads effectively, and relying on Google's AI instead of managing the campaign hands-on.Keywords:Google Ads, dental practices, budget, compelling offers, special promotion, location assets, ad extensions, site links, callouts, geographic targeting, negative keywords, lead conversion, Google's AITakeaways:Setting an appropriate budget is crucial for the success of Google Ads campaigns.Having a compelling offer or special promotion can attract more clicks and conversions.Utilizing location assets and ad extensions can help dominate the search results page.Leveraging assets like site links and callouts can make ads more appealing and increase click-through rates.Targeting the right geographic area is important to avoid wasting ad spend.Using negative keywords effectively can prevent irrelevant clicks and save money.Converting leads effectively requires proper training and prompt follow-up.Managing the campaign hands-on is essential to ensure ads are aligned with the practice's goals and offerings.Chapters00:00Introduction: Eight Reasons Why Your Dental Practice's Google Ads Are Not Working03:23Reason 2: The Importance of Compelling Offers and Special Promotions06:11Reason 3: Dominating the Search Results Page with Location Assets and Ad Extensions08:34Reason 5: Targeting the Right Geographic Area for Effective Ad Campaigns10:30Reason 6: Using Negative Keywords to Prevent Irrelevant Clicks12:51Reason 7: Converting Leads Effectively for Better ROI17:39Reason 8: The Pitfalls of Relying on Google's AI for Ad CampaignsThis episode's client spotlight:Coastal Kids Dentistry: https://coastalkidspediatricdentist.com | https://g.co/kgs/yU7xTYyDentistry of Sandy Springs:  https://dentistryofsandysprings.com | https://g.co/kgs/EQezDLRShore Endodontics: https://shoreenFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

SummaryDr. Jeremiah Davis, a dentist from Fayetteville, North Carolina, shares his experience as a US Army veteran and how it has helped him manage his dental practice. He emphasizes the importance of selfless service and always giving your best. Dr. Davis also discusses the extensive continuing education he has pursued and how it has made him a better dentist. He believes in offering comprehensive dental services under one roof, providing patients with a "Worry-Free from A to Z™" dental experience. Dr. Davis shares the joy of changing patients' lives through dental implants and the satisfaction of being a trusted practitioner. He also highlights the importance of treating patients as family and the rewards of building trust and relationships.KeywordsUS Army veteran, dental practice management, selfless service, continuing education, comprehensive dental services, worry-free dental experience, dental implants, changing lives, treating patients as family, building trustTakeawaysThe military teaches selfless service and always giving your best, which translates well into dental practice management.Continuing education is crucial for dentists to expand their skillset and provide comprehensive dental services.Offering a worry-free experience from A to Z, with comprehensive services under one roof, improves patient treatment acceptance.Changing patients' lives through dental implants is a rewarding experience for dentists.Treating patients like family and building trust is essential for successful dental practice management.To watch this podcast episode on YouTube, please visit https://www.youtube.com/watch?v=-MvmQWTAaV8Sound Bites"I walk away every single day, and I see patients, and my reward now is them saying thank you.""The reward is simply, this is life-changing. And for me, I couldn't ask for a bigger reward at this point.""The true reward at the end of the day is knowing that when you were the custom builder, your client came back, and your client was satisfied, and you were happy, and you felt proud of the things that you created."Chapters00:00 Introduction and Dr. Davis' Military Background05:10 The Importance of Continuing Education10:45 Providing a Worry-Free Experience from A to Z17:36 The Joy of Changing Lives through Dental Implants21:47 Treating Patients as Family and Building TrustConnect with Dr. Davishttps://theteethdoctors.comhttps://theteethdoctors.com/about/meet-dr-jeremiah-c-davis-dds-mba/https://g.co/kgs/hAQrbWmFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode of the Dental Flow Podcast, host Benjamin Suggs discusses the importance of online reviews for dental practices. He shares data from Bright Local and the Spiegel Research Center that highlights the impact of reviews on consumer decision-making. Suggs emphasizes the need for dental practices to actively solicit and respond to reviews, as well as the importance of having reviews displayed on their website. He also addresses the question of whether a perfect five-star rating is too good to be true and provides strategies for responding to negative reviews.TakeawaysOnline reviews are incredibly important for dental practices and can significantly impact conversion rates and search engine optimization.91% of people read online reviews before making a decision, and 88% of consumers would use a business that responds to its reviews.Displaying reviews on a website can increase conversion rates by 270%.The higher the price of a product or service, the more impact reviews have.A perfect five-star rating may be viewed as too good to be true, and a rating in the 4.7 range may be more authentic.It is important to respond to negative reviews, either by addressing the issue and offering a resolution or by politely questioning the validity of the review.HIPAA compliance should be maintained when responding to reviews.Engaging in a back-and-forth with reviewers is not necessary, as most reviewers do not respond to responses.Sound Bites"91% of people read online reviews before making a decision.""88% of consumers would use a business that responds to its reviews.""Displaying reviews on your website can increase conversion by 270%."Chapters00:00 Introduction and Overview05:15 The Importance of Online Reviews10:27 Data on the Impact of Online Reviews20:27 Strategies for Responding to Negative Reviews29:33 ConclusionFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. We are a family-owned, husband-and-wife team. Our clients average an 8X return on investment. 5-star reviewed. Follow us on: Facebook Instagram Google Business Profile

As a dentist nearing retirement, figuring out how to maximize the value of your dental practice can be quite daunting. It's natural to worry about potentially leaving money on the table or making costly mistakes during the transition. The process involves many critical decisions, from evaluating the worth of your practice to planning for a smooth handover. These concerns can make the transition period feel overwhelming as you strive to secure your financial future.In this episode, guest Ryan LaPrad, an experienced dental practice broker from DDS Match South, explores the important but often intimidating process of dental practice transitions and shares key insights every dentist should consider whether buying or selling a practice. He details the complexities of negotiating with corporate groups and how working with a specialist can significantly impact the financial outcome. Ryan also offers a glimpse into trends shaping the market and strategies for matching buyers and sellers.WHAT TO LISTEN FOR3:53 What Should You Know About Non-Compete Agreements in Dental Practice Sales?8:24 What Are the Differences Between Individual and Corporate Buyers in Dental Practice Transitions?13:46 The Risks and Benefits of Selling Dental Practices to DSOs18:26 Why Is Preparation Important When Selling Dental Practices?23:10 Matching young dentists with practices for sale in the southeast28:11 What Should You Consider When Buying or Selling Dental Practices, Especially in Rural Areas?RESOURCES/LINKS MENTIONEDWebsite: https://ddsmatch.com/https://south.ddsmatch.com/Facebook: https://www.facebook.com/ddsmatch/Instagram: https://www.instagram.com/ddsmatch.south/Twitter/X: https://x.com/ddsmatchsouth/LinkedIn: https://www.linkedin.com/company/ddsmatchsouth/CONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedInFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. We are a family-owned, husband-and-wife team. Our clients average an 8X return on investment. 5-star reviewed. Follow us on: Facebook Instagram Google Business Profile

It's common to experience challenges when starting a new dental practice, especially in attracting new patients. The initial frustration with slow marketing results can be disheartening, but it's important to remember that building a patient base often takes time. You might find that refining your approach and exploring different marketing avenues can gradually improve your situation. Patience and persistence are crucial as you continue to develop your practice and connect with potential patients.In this episode, Benjamin Suggs addresses common problems faced by startup dentists. He shares the story of a dentist in Maryland who is experiencing a lack of online traffic and patient bookings despite spending $12,000 on a website and SEO package from a well-known marketing company. However, the company failed to implement critical tactics like running Google ads that could have driven immediate results. Benjamin asks - how can you expect to succeed in those crucial first months without a strategy to get patients in the door right away?He also highlights the importance of paid digital advertising over solely relying on organic search engine optimization for new practices.WHAT TO LISTEN FOR0:46 Are SEO and ads both needed for dental startups?  1:16 Importance of running Google ads specifically for dental startups1:37Common issues with dental marketing3:09 What are the differences between SEO and paid ads?06:01 Differences between organic SEO and PPC ads10:03 Should other platforms beyond Google also be used to advertise?RESOURCES/LINKS MENTIONEDCONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedInClient Spotlight: Dentistry in Redfern Website and Google Business ProfileFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. We are a family-owned, husband-and-wife team. Our clients average an 8X return on investment. 5-star reviewed. Follow us on: Facebook Instagram Google Business Profile

As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on local SEO and Google ads become the new priority? With over 70% of Google's revenue from ads, and its moves to stuff search results with more ads, how can dental practices ensure they aren't left out in the cold as Google protects this revenue at the expense of organic search rankings?In this episode, Benjamin Suggs highlights several significant shifts in the digital landscape, particularly affecting dental marketing. Google's new AI overview feature now appears above organic search results, providing users with an expanded, immediate summary. This change mirrors the way ChatGPT has diverted traffic from dental websites by answering user queries directly, thus reducing the visibility of these practices in search results. WHAT TO LISTEN FOR0:05 - Google's new AI overview feature1:30 - Chatbot diversion from dental websites4:14 - Testing AI in search results5:14 - Official rollout6:29 - New search results layout with AI overview7:55 - Ad revenue protection: impact on organic results9:49 - Testing ads in AI overview section11:09 - Focus on local SEO and ads for dental practicesRESOURCES/LINKS MENTIONEDCONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedInClient Spotlight: Rivermont Dental Website and Google Business ProfileFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. We are a family-owned, husband-and-wife team. Our clients average an 8X return on investment. 5-star reviewed. Follow us on: Facebook Instagram Google Business Profile

Based on statistics, dental practices miss a lot of potential new patients. You might scratch your head If you are one of those who miss their chance to get patients from calls. But with the right training, you could book 10 extra patients each month. By focusing on enthusiasm, understanding others' perspectives, sharing helpful information, and empowering choices, your practice can develop trust with community members and better serve their oral health needs. In this episode, Benjamin Suggs discussed strategies for enhancing new patient phone call handling and conversion rates in dental practices. He emphasized the 3Es: the enthusiasm of the front desk staff, empathy, education, and empowerment to close appointments. Benjamin Suggs also highlights the potential benefits of aligning marketing messaging and offering appointment times during calls. This can lead to a significant increase in conversion rates and a higher return on investment from your marketing efforts, giving you a reason to be optimistic about the future of your practice. WHAT TO LISTEN FOR1:06 Statistics About Call Handling 6:44 Have The Right Mindset9:40  Empathy12:08 Educating The Caller16:16 Empowerment19:04 Never Disagree With Somebody On The Phone20:27 Law Of Reciprocation23:09 Never End A Call Without Offering Appointment TimeRESOURCES/LINKS MENTIONED Learn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedIn.For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. We are a family-owned, husband-and-wife team. Our clients average an 8X return on investment. 5-star reviewed. Follow us on: Facebook Instagram Google Business Profile

Attracting new dental patients to your practice is a great struggle. Many dentists fail to clearly communicate what services they offer or create content that actually engages website users. With attention spans shrinking and mobile usage rising, dental websites must quickly connect with visitors emotionally and address their needs. By adding fun, personalized photos and creating videos, one can make a huge difference in reaching the goal of converting visitors to patients.In this episode, Benjamin Suggs shares some common issues that could prevent your website from converting visitors into patients. He reveals simple tweaks you can make, such as optimizing your website for mobile users, adding personalized photos and videos, and implementing exit popups. He also emphasized the importance of personalizing website content to establish an emotional connection. Discover proven strategies to give your dental website the boost it needs to start attracting more new patients today.   Leave a positive rating and review of this podcast with just one click. WHAT TO LISTEN FOR2:02 Two Types Of Website Visitors5:15 Say What You Do Immediately7:04 Congruence With Services8:45 Reviews and social proof9:40 Make a Personalized Connection In Any Way13:49 The Power of Looking More Fun Than Professional16:11 Creating Videos To Increase Conversion18:21 Record An Overview Of Your Practice19:55 The Primary Call To Action22:19 Mobile Optimization Of Your Website RESOURCES/LINKS MENTIONEDStart with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek CONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedIn

Understanding patients' perspectives and addressing common objections in marketing communications is crucial for dental practices. By empathizing with patients' concerns and offering solutions, practices can build trust and attract new patients. Positioning themselves as the solution to common dental objections can differentiate practices and foster stronger connections with patients.In this episode, Benjamin Suggs identifies the four most common objections that stop patients from scheduling. He dives deeply into these roadblocks, understanding their perspectives and providing specific messaging strategies to overcome each objection. Learn how to address patient concerns head-on, ease anxieties, and position your practice as a judgment-free zone. Discover proven techniques to welcome back patients who haven't visited in years.He also highlights the importance of creating a welcoming, non-judgmental environment to put patients at ease.WHAT TO LISTEN FOR0:01 Are These Roadblocks Keeping You from the Dentist?3:11 How to Tackle Dental Objections8:35 How Dentists Ease Patient Fears12:25 Efficiency Tips for Dentists17:42 Discover Marketing Tips to Ease Your Mind22:25 Overcoming Dental Marketing HurdlesRESOURCES/LINKS MENTIONEDCONNECT WITH USLearn more about improving dental practice marketing on Flow.Benjamin Suggs on LinkedIn

In this episode, I discuss 8 strategies that dentists can use to improve their Google Map Pack rankings. I explain what the Google Map Pack is and the ranking criteria that Google uses. I also provide tips on claiming ownership of your Google Business profile, optimizing your profile with relevant information, soliciting and responding to reviews, and updating your profile regularly. Listen to learn how to boost your dental practice's visibility on Google and attract more patients. Download a simple guide to updating your Google Map Packs Ranking here. Chapters00:00Introduction01:06Ranking Criteria05:22Chapter 1: Claiming Ownership of Your Google Business Profile07:05Chapter2: Completing your Google Business Profile10:40Chapter 3: NAP Consistency11:55Chapter 4: Add Products and Services to your GBP13:16Chapter 5: How to List Your Office Hours14:12Chapter 6: Solicit Reviews and Respond to Them16:34Chapter 7: Encourage Activity and Connection on your Google Business Page19:27Chapter 8: Increasing Profile Usage and Updates, Conclusion