Podcasts about google traffic

Web mapping service by Google

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Best podcasts about google traffic

Latest podcast episodes about google traffic

Online Marketing leicht gemacht
#126: Klingt logisch, macht aber keiner (10er ROAS)

Online Marketing leicht gemacht

Play Episode Listen Later May 16, 2025 23:49


Verdopple Deine Website-Anfragen → Kostenloses eBook für Hersteller & B2B Dienstleister, inklusive BONUS-Video:⁠⁠5 Dinge, die Deine Website unbedingt braucht (und was Du vermeiden musst, wenn Deine Seite Kunden anziehen soll)⁠⁠Unverbindliches Strategie-Gespräch mit mir → ⁠⁠Jetzt Termin wählen⁠⁠Über Freddy & den PodcastHey, ich bin Freddy. Ich bin Geschäftsführer der Webagentur mad.Design. Wir sind Deine Stuttgarter Agentur für Webseiten und Online Shops. Unser Framework liefert Herstellern und Dienstleistern mit beratungsintensiven Produkten nachweislich und planbar mehr kostenlose Website Besucher und regelmäßige Anfragen. Beispielsweise:Kunde ARTES Recruitment: Von 5.000 auf 62.000 jährliche Website Besucher in nur 2 Jahren ohne bezahlte Werbung. Überdurchschnittliche Anfrage-Rate. Kunde Avista ERP: 200% mehr Anfragen und doppelt so viel Google Traffic. Kunde Dolmetscheragentur 24: 26 Unterseiten in die Top 8 bei Google nur 1 Monat nach Beginn der Zusammenarbeit. Die durchschnittliche Unterseite ist um 36 Plätze im Google Ranking geklettert. Überdurchschnittliche Anfrage-Rate. Kunde KERN AG: 16% mehr Bestellungen direkt nach Shop Redesign. Kunde Acrylstore24: 6,5% Conversion Rate direkt nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Kunde LovelyLots Coffee: Über 6% Conversion Rate nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Du willst auch solche Ergebnisse? Sprich einmal unverbindlich mit mir. 100% Beratung. 0% Verkaufsdruck. ⁠⁠⁠⁠⁠Hier ist der Link⁠⁠⁠⁠⁠. P.S. Wir sind als Agentur staatlich akkreditiert. Das bedeutet, dass Du unsere Leistungen mit bis zu 80% vom Staat fördern lassen kannst. 2 Mal im Jahr lassen sich darüber 3.500 EUR einreichen, wovon Du bis zu 80% vom Staat zurück bekommst. 

Online Marketing leicht gemacht
#125: Gutes Webdesign (Website Design)

Online Marketing leicht gemacht

Play Episode Listen Later May 9, 2025 15:42


Verdopple Deine Website-Anfragen → Kostenloses eBook für Hersteller & B2B Dienstleister, inklusive BONUS-Video:⁠5 Dinge, die Deine Website unbedingt braucht (und was Du vermeiden musst, wenn Deine Seite Kunden anziehen soll)⁠Unverbindliches Strategie-Gespräch mit mir → ⁠Jetzt Termin wählen⁠Über Freddy & den PodcastHey, ich bin Freddy. Ich bin Geschäftsführer der Webagentur mad.Design. Wir sind Deine Stuttgarter Agentur für Webseiten und Online Shops. Unser Framework liefert Herstellern und Dienstleistern mit beratungsintensiven Produkten nachweislich und planbar mehr kostenlose Website Besucher und regelmäßige Anfragen. Beispielsweise:Kunde ARTES Recruitment: Von 5.000 auf 62.000 jährliche Website Besucher in nur 2 Jahren ohne bezahlte Werbung. Überdurchschnittliche Anfrage-Rate. Kunde Avista ERP: 200% mehr Anfragen und doppelt so viel Google Traffic. Kunde Dolmetscheragentur 24: 26 Unterseiten in die Top 8 bei Google nur 1 Monat nach Beginn der Zusammenarbeit. Die durchschnittliche Unterseite ist um 36 Plätze im Google Ranking geklettert. Überdurchschnittliche Anfrage-Rate. Kunde KERN AG: 16% mehr Bestellungen direkt nach Shop Redesign. Kunde Acrylstore24: 6,5% Conversion Rate direkt nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Kunde LovelyLots Coffee: Über 6% Conversion Rate nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Du willst auch solche Ergebnisse? Sprich einmal unverbindlich mit mir. 100% Beratung. 0% Verkaufsdruck. ⁠⁠⁠⁠Hier ist der Link⁠⁠⁠⁠. P.S. Wir sind als Agentur staatlich akkreditiert. Das bedeutet, dass Du unsere Leistungen mit bis zu 80% vom Staat fördern lassen kannst. 2 Mal im Jahr lassen sich darüber 3.500 EUR einreichen, wovon Du bis zu 80% vom Staat zurück bekommst. 

Online Marketing leicht gemacht
#124: Online Anfragen trotz langer Sales Cycles

Online Marketing leicht gemacht

Play Episode Listen Later Apr 25, 2025 19:13


Verdopple Deine Website-Anfragen → Kostenloses eBook für Hersteller & B2B Dienstleister, inklusive BONUS-Video:⁠⁠5 Dinge, die Deine Website unbedingt braucht (und was Du vermeiden musst, wenn Deine Seite Kunden anziehen soll)⁠⁠Unverbindliches Strategie-Gespräch mit mir → ⁠⁠Jetzt Termin wählen⁠⁠Über Freddy & den PodcastHey, ich bin Freddy. Ich bin Geschäftsführer der Webagentur mad.Design. Wir sind Deine Stuttgarter Agentur für Webseiten und Online Shops. Unser Framework liefert Herstellern und Dienstleistern mit beratungsintensiven Produkten nachweislich und planbar mehr kostenlose Website Besucher und regelmäßige Anfragen. Beispielsweise:Kunde ARTES Recruitment: Von 5.000 auf 62.000 jährliche Website Besucher in nur 2 Jahren ohne bezahlte Werbung. Überdurchschnittliche Anfrage-Rate. Kunde Avista ERP: 200% mehr Anfragen und doppelt so viel Google Traffic. Kunde Dolmetscheragentur 24: 26 Unterseiten in die Top 8 bei Google nur 1 Monat nach Beginn der Zusammenarbeit. Die durchschnittliche Unterseite ist um 36 Plätze im Google Ranking geklettert. Überdurchschnittliche Anfrage-Rate. Kunde KERN AG: 16% mehr Bestellungen direkt nach Shop Redesign. Kunde Acrylstore24: 6,5% Conversion Rate direkt nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Kunde LovelyLots Coffee: Über 6% Conversion Rate nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Du willst auch solche Ergebnisse? Sprich einmal unverbindlich mit mir. 100% Beratung. 0% Verkaufsdruck. ⁠⁠⁠⁠⁠Hier ist der Link⁠⁠⁠⁠⁠. P.S. Wir sind als Agentur staatlich akkreditiert. Das bedeutet, dass Du unsere Leistungen mit bis zu 80% vom Staat fördern lassen kannst. 2 Mal im Jahr lassen sich darüber 3.500 EUR einreichen, wovon Du bis zu 80% vom Staat zurück bekommst. 

Online Marketing leicht gemacht
#123: Den Erfolg von SEO, Google Ads & Landing Pages garantieren

Online Marketing leicht gemacht

Play Episode Listen Later Apr 4, 2025 10:03


Kostenloses eBook für Hersteller & B2B Dienstleister, inklusive BONUS-Video:5 Dinge, die Deine Website unbedingt braucht (und was Du vermeiden musst, wenn Deine Seite Kunden anziehen soll)Über Freddy & den PodcastHey, ich bin Freddy. Ich bin Geschäftsführer der Webagentur mad.Design. Wir sind Deine Stuttgarter Agentur für Webseiten und Online Shops. Unser Framework liefert Herstellern und Dienstleistern mit beratungsintensiven Produkten nachweislich und planbar mehr kostenlose Website Besucher und regelmäßige Anfragen. Beispielsweise:Kunde ARTES Recruitment: Von 5.000 auf 62.000 jährliche Website Besucher in nur 2 Jahren ohne bezahlte Werbung. Überdurchschnittliche Anfrage-Rate. Kunde Avista ERP: 200% mehr Anfragen und doppelt so viel Google Traffic. Kunde Dolmetscheragentur 24: 26 Unterseiten in die Top 8 bei Google nur 1 Monat nach Beginn der Zusammenarbeit. Die durchschnittliche Unterseite ist um 36 Plätze im Google Ranking geklettert. Überdurchschnittliche Anfrage-Rate. Kunde KERN AG: 16% mehr Bestellungen direkt nach Shop Redesign. Kunde Acrylstore24: 6,5% Conversion Rate direkt nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Kunde LovelyLots Coffee: Über 6% Conversion Rate nach Shop Redesign (Durchschnitt im E-Commerce: 2,5%).Du willst auch solche Ergebnisse? Sprich einmal unverbindlich mit mir. 100% Beratung. 0% Verkaufsdruck. ⁠⁠⁠Hier ist der Link⁠⁠⁠. P.S. Wir sind als Agentur staatlich akkreditiert. Das bedeutet, dass Du unsere Leistungen mit bis zu 80% vom Staat fördern lassen kannst. 2 Mal im Jahr lassen sich darüber 3.500 EUR einreichen, wovon Du bis zu 80% vom Staat zurück bekommst. 

Online Marketing leicht gemacht
#119: SEO Basics in 15 Minuten

Online Marketing leicht gemacht

Play Episode Listen Later Mar 3, 2025 18:01


Was Dein Team und Du heute noch tun könnt, um Google Traffic und die Anzahl der Anfragen zu steigern. Jetzt Analyse anfragen

Eat Blog Talk | Megan Porta
648: How to Bounce Back and Thrive After Significant Google Traffic Loss with Jules Grasekamp

Eat Blog Talk | Megan Porta

Play Episode Listen Later Feb 3, 2025 35:39 Transcription Available


In episode 648, Megan chats to Jules Grasekamp about how to reframe failure as an opportunity for growth and refining your food blogging business, especially in light of Google traffic loss. Jules Grasekamp is the sweet-toothed Scot behind Bonni Bakery, a dessert blog showing you how to easily create impressive desserts at home. She uses her experience from 10 years of running her own bakery to give detailed recipes packed with expert tips for success to make showstopping desserts and grow your confidence in the kitchen. In this episode, you'll learn how stay positive and embrace unpredictability while overcoming severe challenges, like revenue loss, in your business, as this may lead to new opportunities. Key points discussed include: - Failure is not the end, but a stepping stone: Embrace failures as opportunities to learn, grow, and refine your business. - Be brutally honest with yourself: Critically examine your business to identify weaknesses and areas for improvement. - Have a long-term plan for delegation: Strategize how you can eventually offload tasks you don't enjoy to free up time for what you love. - Consume positive, motivational content: Start your day or week with uplifting podcasts, books, or speakers to maintain a growth mindset. - Actively participate in a supportive community: Attend events and connect with other bloggers to find inspiration, advice, and a sense of belonging. - Embrace the unpredictability of entrepreneurship: Understand that volatility in income and traffic is part of the journey, and focus on the opportunities it presents. - Persist with enthusiasm: Maintain your drive and determination, even when facing failure, as success often comes from stumbling forward with unwavering passion. If You Loved This Episode… You'll love Episode 402: Reach 85k Page Views in 7 Months After 7 Years of Failure with Maren Epstein. Connect with Jules Grasekamp Website | Instagram

The Future of Media, Explained - from Press Gazette
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you

The Future of Media, Explained - from Press Gazette

Play Episode Listen Later Nov 28, 2024 21:35


Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.

The Oddcast Ft. The Odd Man Out
Ep. 186 Flooding The South

The Oddcast Ft. The Odd Man Out

Play Episode Listen Later Oct 1, 2024 34:23


A quick dive on the destruction Hurricane Helene has caused in numerous Southern states including Asheville, NC and the suffering of the people. Cheers and Blessings   Support My Work https://www.patreon.com/theoddmanout   Buy Me A Coffee!

TALENTE - Die besten Leute finden, führen, binden
716. Michael im Fragenfeuer: Eure Fragen spontan beantwortet

TALENTE - Die besten Leute finden, führen, binden

Play Episode Listen Later Sep 10, 2024 9:18


Fragen aus der Community spontan beantwortet: Wie geht die Schuhverkäufer-Nachricht, um Leads zu generieren? Was sind die häufigsten Fehler bei LinkedIn Ads? Wie geht Google-Traffic über Long-Tail-Keywords? Wie erweitere ich mein LinkedIn-Netzwerk, um Kunden zu erreichen?Praxis-Vorlagen zu B2B-Marketing bekommst du auf unserer Downloads-Seite:► https://xhauer.com/downloads-podcastErwähnte YouTube-Videos:Schnell bei Google ganz oben erscheinen: So geht die SEO Nischen-Strategie► https://youtu.be/vaw2AP4w6HMMehr Follower auf LinkedIn bekommen [Schnellste Strategie]► https://youtu.be/JAwKFMkdto0LinkedIn Direktansprache: Dieses neue Skript ändert alles!► https://youtu.be/m6LLVSnwSbQ Hosted on Acast. See acast.com/privacy for more information.

The Blogger Genius Podcast with Jillian Leslie
The Google Search Documentation Leak: What You Need to Know!

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Aug 28, 2024 51:19 Transcription Available


⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ In today's episode of The Blogger Genius Podcast, I'm talking to Rand Fishkin, the founder of SparkToro and a leading expert in digital marketing and SEO. In May 2024 there was a significant Google search documentation leak, and the documents were actually leaked to Rand. The documents provide a rare glimpse into how Google ranks content and what the challenges are that smaller blogs and businesses face in gaining visibility. If you are trying to understand how SEO works today, this is a must-listen to episode. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts SparkToro MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding Google's Algorithm: Key Takeaways The Complexity of Google's Ranking System Rand reveals that the leaked documents are not SEO guidelines but rather API documentation detailing the engineering behind Google's ranking system. This documentation includes around 14,000 unique features that contribute to how Google ranks content across its platforms, including search and YouTube. While the leak provides insights into what factors Google considers, it does not reveal the weight or importance of each factor in the ranking process. Actionable Advice: Focus on Quality Content: Given the complexity of Google's ranking system, it's crucial to prioritize high-quality, relevant content that meets the needs of your audience. Diversify Your Content: Consider creating content across various formats, such as blog posts, videos, and infographics, to increase your chances of ranking well on different platforms. Brand Mentions and YouTube Transcripts One surprising finding from the leak is Google's use of brand mentions in YouTube transcripts as a ranking factor. Frequent mentions of a brand in relevant videos can positively influence rankings. Actionable Advice: Leverage Video Content: Create YouTube videos that mention your brand and relevant keywords. Ensure your videos are well-optimized with accurate transcripts. Collaborate with Influencers: Partner with YouTube influencers to mention your brand in their videos, increasing your brand's visibility and potential ranking. Discounting Low-Quality Links Google's method of discounting low-quality links based on Chrome traffic is another interesting point. If users do not click on a link, it is deemed less valuable, effectively reducing the impact of spammy links. Actionable Advice: Build High-Quality Backlinks: Focus on acquiring backlinks from reputable websites that drive genuine traffic to your site. Monitor Your Link Profile: Regularly audit your backlink profile to identify and disavow low-quality or spammy links. The Role of Social Media Links While Google has historically downplayed the importance of social signals, the documentation suggests that links from platforms like Instagram can be valuable if they drive traffic to a website. Actionable Advice: Optimize Social Media Profiles: Ensure your social media profiles are optimized with links to your website and relevant content.   Engage on Social Media: Actively engage with your audience on social media platforms to drive traffic to your website. Strategies for Smaller Blogs and Businesses Finding Untapped Channels Rand suggests that smaller businesses should seek out channels and sources of influence that their competitors are not targeting. These avenues are often harder to measure, which is why larger companies tend to overlook them. Actionable Advice: Public Relations: Focus on PR efforts, such as getting featured in local media, niche podcasts, and industry blogs. Collaborations: Partner with smaller brands and influencers to reach new audiences. Building Brand Recognition Rand shares his experience with SparkToro, explaining that they have built their brand by participating in podcasts, webinars, and conferences, rather than relying heavily on SEO or traditional advertising. Actionable Advice: Participate in Industry Events: Attend and speak at industry conferences, webinars, and podcasts to build your brand's recognition. Content Collaborations: Collaborate with other brands and influencers to create co-branded content that reaches a wider audience. Embracing Zero-Click Content The concept of "zero-click content" focuses on being present on social media platforms without necessarily driving traffic back to a website. Building brand loyalty and trust is crucial, especially in an age where AI-generated content is becoming more prevalent. Actionable Advice: Engage on Social Media: Create engaging content for social media platforms that builds brand loyalty and trust. Focus on Value: Provide valuable content that resonates with your audience, even if it doesn't drive immediate traffic to your website. The Importance of Personal Branding and Audience Research Aligning Your Personal Brand Rand emphasizes the importance of aligning your personal brand with your audience's interests. Visualize a Venn diagram where one circle represents your passions and beliefs, while the other represents your audience. The overlap is where you should focus your content creation, product development, and messaging. Actionable Advice: Define Your Brand: Clearly define your brand's values, mission, and unique selling points. Know Your Audience: Conduct audience research to understand their interests, needs, and pain points. Conducting Audience Research Rand advocates for deep audience research, including surveys and interviews, to uncover common themes and challenges your audience faces. Actionable Advice: Surveys and Interviews: Conduct regular surveys and interviews with your audience to gather insights and feedback. Analyze Data: Use tools like SparkToro to analyze audience behaviors and demographics. Conclusion By focusing on high-quality content, leveraging video and social media, and conducting thorough audience research, bloggers and small businesses can navigate the ever-evolving world of SEO and digital marketing. Embrace your unique voice, build genuine connections with your audience, and explore new strategies to carve out your space in the digital world. Other Related Blogger Genius Podcast episodes You'll Enjoy: #334: This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad #330: 2024 SEO Shifts: Strategies for Success Today with Lily Ray #324: How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​ MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Secrets To Scaling Online
Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Jul 12, 2024 10:59


Send us a Text Message.A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The Blogger Genius Podcast with Jillian Leslie
5 Essential Tips for Growing a Successful Blog Now

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later May 29, 2024 17:12 Transcription Available


Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle. In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business. The Importance of Adaptation in Business The business model for online entrepreneurship has undergone a significant transformation over the last six month. It's no longer just about putting content out there with the right keywords and hoping for the best when it comes to Google. Biggest takeaway of the episode: Today, it's about growing an engaged audience and effectively selling to them. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Catch My Party MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Five Key Tips for Online Business Success With the headwinds bloggers are facing, such as the rise of AI, updates to Google's algorithm, and a decline in revenue from traditional sources like display ads and affiliate marketing things can feel daunting. But with the right approach, they can be overcome. So here are the five things I recommend you start putting into place to find financial success as a blogger and online entrepreneur. Define Your Niche The first step to success is defining your niche. It's essential to narrow down your focus to communicate clearly the problem you solve. This specificity helps attract the right audience who are looking for exactly what you have to offer. Remember, when you try to appeal to everyone, you often connect with no one. Develop a Strong Personal Brand Your personal brand, or as I like to call it, your "vibe," is what sets you apart in a crowded market. It's about showing up as a human, connecting with your audience on a personal level, and expressing what makes you unique within your niche. Your authenticity is your greatest asset. Diversify Your Traffic Sources Relying solely on Google for traffic is a risky strategy. Diversifying your traffic sources can protect you against algorithm changes and other uncertainties. Platforms like Pinterest and Instagram are not just for sharing content; they're powerful tools for driving traffic and building your personal brand. Prioritize Your Email List Your email list is a goldmine. It's the key to developing deep relationships with your true fans and driving sales. Unlike social media followers, you own your email list, and it allows you to communicate directly with your audience without the interference of algorithms. Choose Easy Tech Tools In the world of online business, technology can be both a blessing and a curse. While there are countless tools out there promising to make your life easier, it's important to choose simple and effective solutions. Avoid expensive and complicated platforms that can lead to frustration and wasted resources. Updates on MiloTree and MiloTreeCart and MiloTreeFreebies I'm thrilled to share some updates on MiloTree and MiloTree Cart. We're transitioning MiloTree Cart to a more traditional subscription model, which will provide even more value to our users. Additionally, we're introducing MiloTreeFreebies, a new product designed to help creators like you grow your email lists efficiently. The Journey of Online Business I want to remind you that online business is a journey, complete with its ups and downs. It's a path of continuous learning and adaptation. I'm here to support you every step of the way, and I invite you to reach out with your feedback and questions. Together, we can navigate the ever-changing digital landscape and achieve our entrepreneurial goals. Thank you for joining me on this adventure. Remember, the key to success is staying informed, being adaptable, and always striving to connect with your audience on a deeper level. Let's keep the conversation going and build our online empires with confidence and creativity. Other Related Blogger Genius Podcast episodes You'll Enjoy: 2024 SEO Shifts: Strategies for Success Today with Lily Ray Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.  

The Blogger Genius Podcast with Jillian Leslie
How to Make Money Blogging in 2024 (New Trends)

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Apr 3, 2024 18:40


Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income. The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I'm going to say no, it's not dead but the blogging world is changing. Drop in Google Traffic As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates.  Now we all know that when Google pushes out updates we shouldn't change anything for about a month to see where the dust settles, but I don't think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked.  Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Catch My Party Anca from The Butter Table MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook GroupAll Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Influence and SEO Shifts in Search Results So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don't reverse course. For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren't monetizing it. Google wasn't seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone. My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience. Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down.  The Introduction of AI in Search Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content.  If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don't control, you better believe they will do that. In fact, I think it's already happening in the travel space. Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out,  advertisers not being able to track visitors, there will probably be downward pressure on ad revenue. Adapting to New Realities I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn't believe what I was saying. She's an old school blogger. She doesn't really use AI in her and feels like her readers could definitely tell the difference.  When I told her it's all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked. When I told her that some people will be using AI for recipes and not going to blogs she didn't believe me. She said, “Who's going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it's so easy. Do I believe everyone will be getting their recipes from AI, no. But it will become more common. I don't mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you'll have. What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them. I wouldn't be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run.  So I have 3 recommendations: 1. Diversify Your Traffic Sources Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I've heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I've even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search. So Google should not be your only play. And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you. Focus in Email Marketing And remember, email marketing is the best and easiest way to sell. This also includes showing up on social media. Even if these platforms don't drive a lot of traffic, right now, it's about getting know. For you. Which leads to my next recommendation.  2.) Start Building Relationships With Your Audience Don't think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play. With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver.  Start Focusing on Your Brand I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.” A few of the bloggers I spoke to this past week, didn't like this idea because they're used to hiding behind their blogs. But I'm going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you. This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it. And finally, my last recommendation: 3. Sell Solutions to Problems This is all about finding new income streams. We're moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy. Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I'll help you readjust your thinking as a blogger. I feel like this is what I do a lot of. And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they're easy to create and they provide passive income. But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It's you showing up live with other people. Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out. Book a Call with Me to Talk About Digital Products And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it. There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing.  In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don't want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I'm not talking Amazon affiliate links.  But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers. In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale. For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale.  April MiloTreeCart Affiliate Challenge And I'm even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value. Here's how to join our MiloTreeCart affiliate program.  Look for Other Income Opportunities And there are other opportunities out there. For example, I had my friend Anca from The Butter Table on the show. She's the food blogger who, like many new bloggers, didn't want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she's making a killing. She's thinking outside the box. And btw, she's teaching people how to do this. And if you say, I don't have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails. How Blogging Is Changing and What to Do Now Yes, the world of blogging is changing. What's worked so far, might not work as well in the future. Lean into your brand and your vibe. Your blog is not your brand. You are. Diversify your traffic sources and show up on social media even if it doesn't drive traffic because you want people to know you and you get to know people. It's no longer about traffic, it's about people. Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you. Diversify your revenue streams and start selling solutions. You don't need millions of people. You just need a loyal audience who is interested in your blog niche. Find problems you can solve and charge for the solutions. It's a good idea to teach yourself new marketable skills that you can monetize. Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news. And show up as an empathetic human people can relate to. If you have any questions, reach out to me. I love hearing from you. If you're having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them.  But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point. I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful. And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week. Other Related Blogger Genius Podcast episodes You'll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

The Blogging Millionaire
How the Top Mediavine & Raptive Bloggers Are Getting Big Google Traffic Gains

The Blogging Millionaire

Play Episode Listen Later Mar 26, 2024 22:20


Here's the link to the special page with the screencast video and the details of the study: https://www.rankiq.com/mediavine/

Content Performance Podcast
So optimierst du für Google Discover: Interview mit Steven Plöger

Content Performance Podcast

Play Episode Listen Later Feb 12, 2024 28:45


Eigentlich bekommen die Artikel nur einige hundert oder tausend Klicks. Aber auf einmal schlägt richtig viel Google Traffic auf. Zehntausende, gar hunderttausende Besucher sind möglich. Der Grund: Der Artikel wurde in Google Discover ausgespielt. Der News-Aggregator von Google ist weit verbreitet – vor allem auf Android. Allerdings: Ob, wann und wie die Artikel ausgespielt werden, ist eine sehr komplexe Angelegenheit. Trotzdem kann man diesen Kanal systematisch optimieren, sagt Steven Plöger. Wie genau – das erklärt er in unserem Podcast. 📈 Mehr Charts und Analysen zur Episode 📪 SEO Insights Newsletter 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

The Simple and Smart SEO Show
Linkable Assets: Crystal's Examples on Follow Thru Fridays!

The Simple and Smart SEO Show

Play Episode Listen Later Jan 12, 2024 7:21


It's all about creating linkable assets on this follow through Fridays!You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and WomenIn this video, we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While in the male category, Bronnie James, the son of LeBron James, Shadeur Sanders, the son of Deion Sanders, and Arch Manning, relative of the famous Manning football family, earn the highest. The rankings are based on their corresponding valuations from the website On3, which assesses each athlete's name image likeness potential money.00:00 Introduction00:00 Top Female Earners in College Sports01:19 Transition to Male Athletes01:35 Top Male Earners in College Sports03:00 Interesting Facts about Top Earners in College Sports03:14 Conclusion and Future UpdatesSupport the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

With Jason Barnard...
Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)

With Jason Barnard...

Play Episode Listen Later Nov 28, 2023


Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops. Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google's Knowledge Graph and Google's use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 technical and content-focused SEO audits, helped many websites achieve consistent growth and integrated well with an organisation's existing team and framework. Imagine you're navigating through a busy city and suddenly your GPS goes off. That's the same kind of confusion and vexation you feel when Google traffic drops affect your website. It's unsettling, irritating, and can definitely impact your profits. But once you understand why it happens and how to recover from it, you'll be back on track in no time. This essential knowledge not only protects your website's performance, but also gives you the ability to navigate the ever-changing world of search engine optimization. In this incredibly awesome episode, Callum (Callie) Scott reveals great nuggets and some real-life examples about traffic drops, their causes and how a website can recover from them. There are also three categories of traffic drops due to core updates - Broad Site Quality Reassessments, Searcher Intent Shift and Relevance, which Callum insightfully explains and suggests alternative strategies to help websites with ranking issues. Callum also highlights how to deal with Google's changing understanding of intent and the shift in SERPs. As always, the show ends with passing the baton… Callum passes the virtual baton to next week's super groovy guest, Alex Sanfilippo. What you'll learn from Callum Scott 00:00 Callum Scott and Jason Barnard 01:08 Callum Scott's Generative AI Result on Google 01:30 Kalicube Support Group 01:38 Blue Orchid Digital Ltd Brand SERP 03:22 When Did Google Start Relying More on Quality Signals Than on Pagerank or Word Count? 04:51 How Has AI Affected Google's Categorization of Website Quality? 05:53 What Significant Algorithm Changes Did Google Make in 2017? 06:26 How Did the Shift Towards Machine Learning Unfold Within the Google Search Team Between 2014 and 2017? 07:34 Understanding the Role of Features in Machine Learning for E-E-A-T 08:25 How Does Google's Confidence in Displaying a Knowledge Panel Affect Users' Trust in Their Search Results? 09:51 What are Some Examples of Traffic Drops, Causes and Recoveries? 10:55 Three Categories of Traffic Drops Due to Core Updates 11:04 First Category: Broad Site Quality Reassessments 12:16 How Does the Persistence of Low-quality Content Affect Google's Focus and Resource Allocation for a Website? 12:48 Second Category: Searcher Intent Shift 14:29 How Feasible is it for a Single Website to be Ranked for Both Informational and Transactional Intents? 16:01 How to Deal with the Change in Google's Understanding of Intent and the Shift in SERPs 18:12 Third Category: Relevance 19:30 What is the Best Alternative Strategy for Websites with Ranking Issues? 21:25 What are the Challenges of Convincing Clients to Address Traffic Drops by Individually Prioritizing Pages and Queries? 23:18 Traffic Drop Following a Core Update: Wait or Act Immediately 24:28 How to Convince Clients Not to Panic When Traffic Drops? 27:36 How Can Branded Search Help to Mitigate a Traffic Drop 29:35 Padding the Baton: Callum (Callie) Scott to Alex Sanfilippo This episode was recorded live on video August 29th 2023

With Jason Barnard...
Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)

With Jason Barnard...

Play Episode Listen Later Nov 28, 2023 30:09


Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops. Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google's Knowledge Graph and Google's use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 technical and content-focused SEO audits, helped many websites achieve consistent growth and integrated well with an organisation's existing team and framework. Imagine you're navigating through a busy city and suddenly your GPS goes off. That's the same kind of confusion and vexation you feel when Google traffic drops affect your website. It's unsettling, irritating, and can definitely impact your profits. But once you understand why it happens and how to recover from it, you'll be back on track in no time. This essential knowledge not only protects your website's performance, but also gives you the ability to navigate the ever-changing world of search engine optimization. In this incredibly awesome episode, Callum (Callie) Scott reveals great nuggets and some real-life examples about traffic drops, their causes and how a website can recover from them. There are also three categories of traffic drops due to core updates - Broad Site Quality Reassessments, Searcher Intent Shift and Relevance, which Callum insightfully explains and suggests alternative strategies to help websites with ranking issues. Callum also highlights how to deal with Google's changing understanding of intent and the shift in SERPs. As always, the show ends with passing the baton… Callum passes the virtual baton to next week's super groovy guest, Alex Sanfilippo. What you'll learn from Callum Scott 00:00 Callum Scott and Jason Barnard 01:08 Callum Scott's Generative AI Result on Google 01:30 Kalicube Support Group 01:38 Blue Orchid Digital Ltd Brand SERP 03:22 When Did Google Start Relying More on Quality Signals Than on Pagerank or Word Count? 04:51 How Has AI Affected Google's Categorization of Website Quality? 05:53 What Significant Algorithm Changes Did Google Make in 2017? 06:26 How Did the Shift Towards Machine Learning Unfold Within the Google Search Team Between 2014 and 2017? 07:34 Understanding the Role of Features in Machine Learning for E-E-A-T 08:25 How Does Google's Confidence in Displaying a Knowledge Panel Affect Users' Trust in Their Search Results? 09:51 What are Some Examples of Traffic Drops, Causes and Recoveries? 10:55 Three Categories of Traffic Drops Due to Core Updates 11:04 First Category: Broad Site Quality Reassessments 12:16 How Does the Persistence of Low-quality Content Affect Google's Focus and Resource Allocation for a Website? 12:48 Second Category: Searcher Intent Shift 14:29 How Feasible is it for a Single Website to be Ranked for Both Informational and Transactional Intents? 16:01 How to Deal with the Change in Google's Understanding of Intent and the Shift in SERPs 18:12 Third Category: Relevance 19:30 What is the Best Alternative Strategy for Websites with Ranking Issues? 21:25 What are the Challenges of Convincing Clients to Address Traffic Drops by Individually Prioritizing Pages and Queries? 23:18 Traffic Drop Following a Core Update: Wait or Act Immediately 24:28 How to Convince Clients Not to Panic When Traffic Drops? 27:36 How Can Branded Search Help to Mitigate a Traffic Drop 29:35 Padding the Baton: Callum (Callie) Scott to Alex Sanfilippo This episode was recorded live on video August 29th 2023

Nick Boddington's Podcast
Ep 115 - Facebook Ads' Secret Formula For Revealing Google Traffic!

Nick Boddington's Podcast

Play Episode Listen Later Nov 24, 2023 11:31


Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out. In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming from. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Talk Stupid 2 Me
210 - LalapaNEWSa. -feat. Adderall Shortage Over, Cocaine Energy Drink Upstart, Gold Toilet Named 'America' Stolen, Cannibal Corpse Coloring Book, Florida Man Games, Mr Beast Canceled?, Google Traffic lights, Goop Shopping Guide, World Records and

Talk Stupid 2 Me

Play Episode Listen Later Nov 10, 2023 65:02


Eat Blog Talk | Megan Porta
461: A Post Update Strategy that Will Double Your Google Traffic with Brandon Gaille

Eat Blog Talk | Megan Porta

Play Episode Listen Later Nov 9, 2023 41:35


In episode 461, Megan chats to Brandon Gaille about why food bloggers should regularly update old content and how to do it so that you increase your Google traffic. Brandon Gaille is an entrepreneur who founded multiple 7 figure businesses in his 20s before becoming disabled by a rare disorder for nearly a decade. He eventually regained his health and started a blog. He grew his blog to over 1 million visitors in just 18 months after his first blog post. Today, he gets 5 million monthly visitors from over 100,000 first-page Google rankings. Brandon has taught his SEO growth hacks to over 20,000 bloggers through his podcast (The Blogging Millionaire). This past year he launched RankIQ, an AI-powered SEO toolset tailored for bloggers and small businesses that have a blog. This year RankIQ was ranked #1 out of all 333 SEO tools by G2 for customer satisfaction and ease of use. In this episode, you'll learn about the best strategy for updating old content, including identifying posts that need updating, how often should you do it and how to balance it with new content. - If you update old posts you can increase your traffic and income from ad revenue. - It takes less time to update an old post than to create a new one. - Ideally post 8 new blog posts and update 8 old blog posts per month. - Posts which are losing traffic year over year need to be updated first. - What is the best way to update the content on a single recipe post? - How do you update a roundup-style post? - Only change the front end and tail end of your title during an update. - How long after writing a new post should you consider updating? - Keep track of your posts and when you need to update them using a planner. - RankIQ is more than just a keyword research tool, it includes a content optimization tool, content planner and more. Connect with Brandon Gaille Website | Facebook

The Blogging Millionaire
The Keyword Research Tactic that Gets Bloggers 468% More Google Traffic

The Blogging Millionaire

Play Episode Listen Later Oct 17, 2023 7:38


Go here to get access to the list of the lowest-competition high-traffic keywords in your niche: https://www.rankiq.com/

SuperFastBusiness® Coaching With James Schramko
1038 – Doubling Google Traffic in 6 Months by Recovering Your Old Google Rankings

SuperFastBusiness® Coaching With James Schramko

Play Episode Listen Later Oct 12, 2023 31:59


Double your traffic? SEOLeverage's Gert Mellak shares how one brand turned dwindling Google rankings into massive success, in just half a year.

Simple Marketing and SEO Podcast - SEO 101, SEO Tips, SEO keywords, and  SEO for coaches, online businesses, entrepreneurs.

Are you tired of your website being lost in the abyss of the internet? What if you could make a few quick changes and suddenly enjoy increased traffic from Google? Let me share a treasure trove of SEO quick fixes that can be implemented instantly to turn the tide. I'm Rachel Lindteigen, your guiding light on this journey. In this episode, we dive into the critical importance of unique title tags and meta descriptions and how they drastically impact your website's visibility. And if you're unsure about how to evaluate these, you're in for a treat. I'll walk you through how to use free tools like Mozbar to do just that, or if you're feeling adventurous, you can check the website source code! But, there's more! Let me reveal the secret to effectively using keywords - each core page of your website should target a unique keyword. And while this might sound daunting, I've got you covered with an episode from my previous podcast and a free SEO class available on my website. Also, you'll discover how creating regular, high-quality content that resonates with your audience can further boost your SEO. Finally, you'll learn how to optimize this content for Google to increase your visibility. And if all of this sounds overwhelming, don't worry! I've got resources to help you on your SEO journey. So, buckle up, and let's dive into the world of SEO and unlock your website's potential. See you next week with more insights!Also, check out the episode on everything you know about SEO keywords is wrong and here's what's right for more information on choosing the right keyword.  My free resources, including the SEO Content Quick Start Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesVisit my website to learn more about SEO and Content Marketing. I've got a blog with tons of helpful posts. https://www.etchedmarketing.com/Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together. https://www.etchedmarketing.com/working-with

Perpetual Traffic
A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Perpetual Traffic

Play Episode Listen Later Aug 15, 2023 56:18


Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.Chapters:00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi00:03:20 Leveraging Data to Optimize Social Media Platforms Choice00:06:19 Analyzing Advertising Shifts and Their Sales Impact00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly00:18:17 Tapping into Google: Traffic & Attribution for High-End Products00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns00:26:20 Strategies to Enhance Conversions and Business Success00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative00:37:24 The Value of Incremental Ad Investments & Scalability Insights00:42:15 Delving into Activation Ads & Effective Consumer Guidance00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase MeasuresLINKS AND RESOURCES:Tier 11 ApplicationEpisode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512What is Full Funnel Marketing? (And WHY you need it)Binet & Field frameworkIndiana Jones - Leap of FaithThe Law of Inverse ProfitabilityTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a...

Breakthrough Success
E747: SEO Ranking Strategies to Increase Google Traffic with Chris Dreyer

Breakthrough Success

Play Episode Listen Later Jun 14, 2023 20:10


Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also the bestselling author of the book Niching Up: The Narrower the Market, the Bigger the Prize.Sponsor:Found -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience.Resources:Rankings.ioChris' websiteSubscribe to Chris' podcastGet your copy of Chris' book, Niching UpGet the first three chapters of Content Marketing Secrets for freeConnect with me on LinkedIn

Chasing The Insights
EP464 - Gert Mellak on conversions from Google traffic

Chasing The Insights

Play Episode Listen Later May 15, 2023 33:51


In this episode of Chasing the Insights, I talk to SEO legend Gert Mellak. Gert talks to us about how we can approach conversions from Google traffic. Gert Mellak is the founder and CEO of SEOLeverage.com, a software platform that helps make sense of the boring search analytics data, and transforms it into actionable insights. SEOLeverage also assists its users with strategic guidance, an SEO expert support team and weekly QnA calls directly with Gert to make sure a consistent focus on the implementation process leads to higher conversions.

Talk2Biz
14/Fev - Microsoft X Google: Traffic drop e o fim do SEO como conhecemos?

Talk2Biz

Play Episode Listen Later Feb 14, 2023 25:08


Review 14/Fevereiro Microsoft X Google: Traffic drop e o fim do SEO como conhecemos? Links: CNN https://www.cnnbrasil.com.br/business/google-perde-us-100-bilhoes-apos-seu-chatbot-bard-cometer-erro-em-demonstracao/ IG https://tecnologia.ig.com.br/2023-02-07/google-lanca-concorrente-chatgpt.html Forbes https://forbes.com.br/forbes-tech/2023/02/google-x-microsoft-o-que-esta-em-jogo-na-disputa-entre-bard-e-chatgpt/ Tecnoblog https://tecnoblog.net/noticias/2023/02/07/microsoft-anuncia-novo-bing-e-edge-com-versao-atualizada-da-ia-do-chatgpt/ Expresso.PT https://expresso.pt/economia/economia_tecnologia/2023-02-08-Microsoft-anuncia-novo-Bing-e-acerta-a-mira-na-Google.-A-guerra-pela-Internet-vai-recomecar-927f0ff0 ComputerWord https://www.computerworld.com/article/3687988/bing-vs-google-the-new-ai-driven-search-wars-are-on.html BusinessInsider https://www.businessinsider.com/microsoft-ceo-new-bing-making-google-show-can-dance-bard-2023-2 CNET https://www.cnet.com/tech/mobile/remember-bing-with-chatgpts-help-microsoft-is-coming-for-google-search/ #brunogarcia #professorbrunogarcia

The MindShift Podcast with Darrell Evans
201: Two Threats To Your Google Traffic With Darrell Evans

The MindShift Podcast with Darrell Evans

Play Episode Listen Later Jan 31, 2023 15:18


Enjoying the MindShift Podcast? Click here to follow on Apple Podcasts. While there, please leave a 5-star rating and review. Also, if you haven't done so already, join the free MindShift Community to connect with other like-minded people. Don't forget to tag me @mrdarrellevans on Instagram. Thanks for listening,Darrell

The SuccessGrid Podcast
Get More Free Google Traffic with Local SEO with Liz Cortes - SG130

The SuccessGrid Podcast

Play Episode Listen Later Jan 28, 2023 42:31


7 years ago Liz Cortes from fitness influencer to working full-time with her husband at RebelFish Local. They help small businesses get more traffic with local SEO and help them get more clients by implementing StoryBrand copywriting on their websites.   Love to get acquainted with you, The SuccessGrid Nation, book a zoom call here and let's chat: https://successgrid.net/freecall   For top tips and more resources pls go here for show notes: https://successgrid.net/sg130/   “If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid and follow the simple instructions

The Blogger Genius Podcast with Jillian Leslie
#261: Proven Strategies for Making Money Online

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Jan 18, 2023 55:48


Looking for proven strategies for making money online? Today I have niche blogger and content marketer, Casey Botticello, on the podcast to share the ways he generates income. Casey and I do a deep dive into his niche blogging strategy. Niche blogging means creating blogs focused on specific topics that you can monetize through advertising, affiliate marketing, and digital products. As you'll hear, Casey monetizes his niche blogs in all of these ways. We also talk about Casey's digital product strategy where he sells Canva templates and ebooks. The beauty of selling digital products is that you can make 100% passive income. Another point Casey makes is that blogging is a long game. You will not get rich quick because it takes time to establish an audience and create valuable content. But once you do put in the work, the potential upside is significant. If you are looking for new ways to make money online in 2023, this is the episode for you! Show Notes: MiloTreeCart $10 MiloTreeCart Workshop – Write and Ebook with AI Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Catch My Party Casey Botticello Blogging Guide ChatGPT Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Niche Investor SEMrush Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes you'll enjoy: How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh How to Make Six Figures from Niche Blogging with Chelsea Clarke 9 Secrets to Write Successful Blog Posts with Jessica Holmes Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment. MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are! Find out more about MiloTreeCart here!

The Blogger Genius Podcast with Jillian Leslie
#251: How the New Google Update Can Get You More Traffic!

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Nov 9, 2022 40:04


Ready to find out how the new Google Update can get you more traffic? I have SEO, Steve Wiideman, back on the show to share what the update is all about, and how it could change your content strategy. I always love the way Steve breaks things down for non-techies like me. Here's what Steve and I discuss in the episode: What exactly is the Google Helpful Content Update Why your content needs to be focused on solving your visitors' problem Why you want to study the search results for the keyword you want to rank for How to use Google Search Console to improve your posts How to monitor your posts and readjust when necessary And so much more! Steve is excited about this update, because he thinks if you can master what Google has explicitly said it's looking for, you can do well with growing your traffic. Show Notes: MiloTreeCart MiloTreeCart Black Friday Waitlist MiloTree Pop-Up App Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Ahrefs Answer the Public Hotjar Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes you'll enjoy: Best Strategies to Increase Your Site Visitors Right Now with Steve Wiideman Best Ways to Build Your SEO Traffic in 2022 with Casey Markee How to Test your Product Idea Fast with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!  

The Business of Hearing
The Holy Grail Of Localized Google Traffic That Nobody Is Focusing On

The Business of Hearing

Play Episode Listen Later Oct 19, 2022 22:51


The biggest misconception is that the holy grail of marketing in the hearing care industry is to be number one on Google for “Hearing Aids” or “Hearing Aids [Your Location].” It's all that matters, supposedly. If you're number one, then you'll get all the leads that you'll ever need, and you'll be sipping piña coladas on a beach somewhere in no time. But it's simply untrue. There IS a holy grail of marketing, however, it's not the one you think... In this episode, we look at the hidden gem on google that hardly any hearing care clinic is focusing on, leaving you a blue ocean of opportunity to capitalize on.  Backed up by hard facts, this one's not to be missed! 

Niche Website Builders Show
Aisha Preece on making 15k/m and managing a portfolio of websites

Niche Website Builders Show

Play Episode Listen Later Aug 30, 2022 65:55


On this week's episode of the Niche Website Builders podcast, James De Lacey talks to guest Aisha Preece. Aisha is a “digital nomad”, making her living entirely from her niche website portfolio. In this episode, James and Aisha dive into how Aisha makes money on her niche websites, specifically her main website, but also exploring her second website, which has recently experienced significant growth. While James and Aisha go into the specifics around her two most successful sites as case studies, the meat of this episode involved Aisha's processed around how she builds and maintains her websites, as well as her online niche website coaching courses. One processes Aisha and James discuss is Aisha's writing team, including how she hires writers, how she helps them develop, and how she manages them. Specifically, James and Aisha talk about the process of letting writers go who aren't up to scratch. James and Aisha also talk mindset, with Aisha giving some great advice for people who are struggling with their niche website, or new niche website builders who are feeling demotivated about their site's current situation.  If you're looking for valuable behind the scenes advice and insight from a successful independent niche website builder, then this episode is for you. Links: Aisha Preece on Instagram - https://www.instagram.com/aishapreece/ Aisha Preece on Twitter - https://twitter.com/AishaPreece 11-Step SEO Checklist to get Google Traffic - https://relentless-musician-1703.ck.page/07ff9d5b70 Niche Website Builders: Aged Domains – https://www.nichewebsite.builders/domains Niche Website Builders: Resources – https://www.nichewebsite.builders/resources Niche Website Builders – https://www.nichewebsite.builders/ Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ Niche Website Builders' Email – team@nichewebsite.builders

The Leadline
TLP 39: Blogging, SEO, and Why Social Media Isn't Enough with Lindsey Rains

The Leadline

Play Episode Play 21 sec Highlight Listen Later Aug 9, 2022 42:34


Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money. Plus, learn helpful tips for SEO optimization and how to boost your Google search ranking.SEGMENT MARKERS: • 2:50-26:59 Blogging for your business (use blogging to promote a product or service)• 27:00-42:20 Blogging as a business (earn income from affiliate marketing, advertising, etc.)INSTAGRAM-@hoofprintmarketingFACEBOOK:/HoofPrintMarketing-------------Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We'll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we've previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.Support the show

Search News You Can Use - SEO Podcast with Marie Haynes
Diagnosing a Drop in Google Traffic - Part 1

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Jun 23, 2022 61:59


Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more. In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues. Newsletter episode 240 https://www.mariehaynes.com/newsletter/episode-240/ Links mentioned in this episode: Using a knowledge of semantic search to improve E-A-T https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw SMX Advanced Talk/Agenda https://marketinglandevents.com/smx/advanced/ Is Google Search Dying? https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/ MHC clients that did well with May core: https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw Google algorithm update list: https://mariehaynes.com/algo Screaming Frog article on redirects: https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/ Using Archive.org to get old urls to test redirects: https://exposureninja.com/blog/extract-urls-archive-org/ Local SEO case study on improving page speed on Moz: https://moz.com/blog/local-seo-speed-optimization-case-study Mobile Moxy to monitor SERP changes for your brand: https://mobilemoxie.com/ Newsletter: https://mariehaynes.com/newsletter Hire Marie and the MHC team to help improve your site or assess a traffic drop: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Two Geeks and A Marketing Podcast
The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80

Two Geeks and A Marketing Podcast

Play Episode Listen Later Jun 22, 2022 70:28


The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:59 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:11:59 Content Spotlights   ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide (https://www.creativebloq.com/features/video-editing-for-beginners-guide)  PASCAL: World's Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum  https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed (https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed)    00:24:14 Marketing Tech and Apps      ROGER: It's all about updates.  Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget (https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget)  Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app?source=flipboard (https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app)    PASCAL: It's all about audio production made easier and better:  Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ (https://wordpress.com/support/create-anchor-podcast/) automatically convert the text on any post into a podcast on Anchor, the world's latest podcasting platform that is part of Spotify.  Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ (https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/) new noise reduction features and still free for 2 hours of processed audio per month!    00:32:29 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:39:07 Creator Shout Outs   ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ (https://www.linkedin.com/in/derek-bradley-2a9b8214/)  PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ (https://robbeadle.co.uk/category/copywriting-tips/) Helping You Start a Conversation with Your Future Customers    00:43:17 Film Marketing   THE EMPIRE STRIKES BACK (1980)  Directed by: Irvin Kershner   Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas   Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams   Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues...  Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It's also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice!    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice...

Ideencouch – Der Podcast, der selbstständig macht mit Jan Evers
#48 – Wie kommuniziere ich erfolgreich mit Investor*innen? [Gast: Alexander Leutloff, Dance Academy]

Ideencouch – Der Podcast, der selbstständig macht mit Jan Evers

Play Episode Listen Later Jan 20, 2022 64:14


Alexander Leutloff hat an seinem Studienort in Mecklenburg-Vorpommern die Tanzkultur und Hiphop-Battles vermisst, die er aus Berlin gewöhnt war. Aus diesem Mangel entstand seine Geschäftsidee: Die Tanzschule 2.0. 2019 eröffnete Alexander seine Dance Academy, konnte in nur wenigen Monaten 500 Kund*inne gewinnen und ist in kurzer Zeit nahezu Break-even gegangen. Mittelweile gehören zu Tanzschule noch ein Café und ein Tonstudio. Im Gespräch mit Jan erzählt Alexander, wie er es schafft, sich auf seinen Job als Visionär und Manager zu konzentrieren, welche Finanzierungsquellen er bisher erfolgreich genutzt hat und wie er Geo-Tagging geschickt einsetzt für Influencer-Marketing und Google-Traffic. Die beiden diskutieren außerdem, ob es eine gute Idee ist, die (Corona-) Krise zu nutzen, um schnell weitere Standorte zu eröffnen. Und Jan hat eine Reihe von Tipps für Alexander, der sich fragt, wieso er von vielen Investor*innen nach dem ersten Gespräch keine Antwort erhält und wie er das ändern kann. Hör dir diese Folge unbedingt an und nimm Wissen, Erkenntnisse und Anregungen für deinen eigenen Geschäftsweg mit! Über die Personen [Gast] Alexander Leutloff ist Gründer der Studio of Arts Group, zu der die Dance Academy Productions GmbH gehört. Seine Firma betreibt Tanzschulen, Tonstudios und Cafés. Stand Anfang 2022 beschäftigt Alexander 60 Mitarbeiter*innen. Zum Hauptstandort Greifswald sollen im nächsten Jahr drei weitere Standorte kommen. [Gastgeber]  Dr. Jan Evers ist erfahrener Gründungsberater und selbst Unternehmer. Jan berät seit fast 20 Jahren Banken und Ministerien sowie wachstumsstarke Gründer*innen und Mittelständler – als Aufsichtsrat, Business Angel und Miteigentümer. Mehr Infos zu Jan: https://everest-x.de/profil/ -- [Redaktion] Mira Hische [Technische Bearbeitung] Erik Uhlendorf Weitere Themen -- LaborX Hamburg -- Geschäftsmodell-Canvas -- Break-even-Point-- Finanzierung und Förderung -- Investor finden -- Online-Marketing– Ideencouch #42 – So gelingt gute Führung Über Die Ideencouch --  Die Ideencouch ist ein Podcast von EVEREST. Gastgeber ist Dr. Jan Evers. Wenn du selbst Gründer*in bist, dich Startups faszinieren oder du als Unternehmer*in an deinem eigenen Unternehmen arbeitest, ist dieser Podcast genau der richtige für dich. Aus den Gesprächen zwischen Jan und seinen Gästen wirst du praktisches Wissen, anwendbare Erkenntnisse und kreative Anregungen für deinen Unternehmer*innen-Alltag mitnehmen. Garantiert! -- Du möchtest uns Feedback zu einer Folge geben oder selbst Gast im Podcast sein? Schreib uns eine E-Mail an  info@laborx-hamburg.de  Wir freuen uns auf deine Nachricht!  -- Partner -- LaborX --  Gründerplattform --  Firmenhilfe  -- Minicontrol  -- SmartBusinessPlan

Evergreen SEO & Affiliate Marketing Podcast
3 umsetzbare SEO-Tipps für Industrie-Unternehmen

Evergreen SEO & Affiliate Marketing Podcast

Play Episode Listen Later Dec 28, 2021 12:43


Du lernst, mit welchen 3 SEO-Ansätzen du auch als Hersteller erfolgreich organischen Google-Traffic generieren kannst.

Marketing The Invisible
How to Scientifically Optimize a Web Page for Google Traffic – In Just 7 Minutes with Kyle Roof

Marketing The Invisible

Play Episode Listen Later Oct 15, 2021


 Discover what SEO is all about Understand that Google is just an algorithm no matter how great of an invention it is Find out how you can scientifically optimize your web page for google traffic through tips and resources given by the guest Resources/Links: Wanting to receive help in producing perfectly optimized pages for Google with ease? Learn more about PageOptimizer Pro (POP) and register in a workshop: https://pageoptimizer.pro/ Summary Do you create content – be that a blog or anything else – that needs to show up in Google? Do you feel like you're not good enough and you can't figure anything out, but you want to give yourself the best chance to succeed even if you're not an SEO expert? Do you want to learn about web page optimization so your page can finally rank better? You can become the best at something on the internet right now! Take the first step. Kyle Roof is the Lead SEO and Co-Founder at an SEO agency High Voltage SEO, SEO tool PageOptimizer Pro, and a global community of 3000+ SEO professionals Internet Marketing Gold. His method to test whether single variables are ranking factors in Google's algorithm was officially granted a patent in January 2020. In this episode, Kyle talks about SEO and how he helps people successfully optimize a web page for Google traffic. Here, he discusses Google being an algorithm and shares tips for you to do in order to have your pages rank better. Check out these episode highlights: 01:40 – Kyle's ideal client: “Our ideal client is creating content that needs to show up in Google. Often, this person is an SEO but it doesn't necessarily have to be.” 02:11 – Problem Kyle helps solve: “The problem we're solving is setting you up so that when you put out content, you know you're giving yourself the best chance to succeed even if you're not an SEO expert.” 03:16 – Typical symptoms that clients do before reaching out to Kyle: “SEO tools give you recommendations and they're good, but only an expert could use them, and I think that creates a level of frustration and that frustration is then reinforced by poor outcomes.” 04:10 – Common mistakes that people make before they find Kyle's solution: “Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants. The mistake is not realizing that and not taking the math into consideration. 05:08 – Kyle's Valuable Free Action (VFA): “The top four places to put a keyword on your page are the title tag, your h1, paragraph text, and your URL. If you put your keyword in those four places, you've probably done 60% of SEO. Don't over think it. Put your keywords in those spots and your pages will start to rank better.” 06:00 – Kyle's Valuable Free Resource (VFR): Visit https://pageoptimizer.pro/ for the PageOptimizer tool, read their blog, and register for the workshop now. 07:14 – Q: Who is my favorite scientist? A: I have a bunch, but the ones I love the most were doing their thing in around the 1600s – Galileo, Descartes, Newton, and Halley. My all time favorite is Halley. Tweetable Takeaways from this Episode: “Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants.” -Kyle RoofClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09

Marketing The Invisible
How to Scientifically Optimize a Web Page for Google Traffic – In Just 7 Minutes with Kyle Roof

Marketing The Invisible

Play Episode Listen Later Oct 15, 2021


 Discover what SEO is all about Understand that Google is just an algorithm no matter how great of an invention it is Find out how you can scientifically optimize your web page for google traffic through tips and resources given by the guest Resources/Links: Wanting to receive help in producing perfectly optimized pages for Google with ease? Learn more about PageOptimizer Pro (POP) and register in a workshop: https://pageoptimizer.pro/ Summary Do you create content – be that a blog or anything else – that needs to show up in Google? Do you feel like you're not good enough and you can't figure anything out, but you want to give yourself the best chance to succeed even if you're not an SEO expert? Do you want to learn about web page optimization so your page can finally rank better? You can become the best at something on the internet right now! Take the first step. Kyle Roof is the Lead SEO and Co-Founder at an SEO agency High Voltage SEO, SEO tool PageOptimizer Pro, and a global community of 3000+ SEO professionals Internet Marketing Gold. His method to test whether single variables are ranking factors in Google's algorithm was officially granted a patent in January 2020. In this episode, Kyle talks about SEO and how he helps people successfully optimize a web page for Google traffic. Here, he discusses Google being an algorithm and shares tips for you to do in order to have your pages rank better. Check out these episode highlights: 01:40 – Kyle's ideal client: “Our ideal client is creating content that needs to show up in Google. Often, this person is an SEO but it doesn't necessarily have to be.” 02:11 – Problem Kyle helps solve: “The problem we're solving is setting you up so that when you put out content, you know you're giving yourself the best chance to succeed even if you're not an SEO expert.” 03:16 – Typical symptoms that clients do before reaching out to Kyle: “SEO tools give you recommendations and they're good, but only an expert could use them, and I think that creates a level of frustration and that frustration is then reinforced by poor outcomes.” 04:10 – Common mistakes that people make before they find Kyle's solution: “Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants. The mistake is not realizing that and not taking the math into consideration. 05:08 – Kyle's Valuable Free Action (VFA): “The top four places to put a keyword on your page are the title tag, your h1, paragraph text, and your URL. If you put your keyword in those four places, you've probably done 60% of SEO. Don't over think it. Put your keywords in those spots and your pages will start to rank better.” 06:00 – Kyle's Valuable Free Resource (VFR): Visit https://pageoptimizer.pro/ for the PageOptimizer tool, read their blog, and register for the workshop now. 07:14 – Q: Who is my favorite scientist? A: I have a bunch, but the ones I love the most were doing their thing in around the 1600s – Galileo, Descartes, Newton, and Halley. My all time favorite is Halley. Tweetable Takeaways from this Episode: “Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants.” -Kyle RoofClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kyle Roof. Kyle, good day, Sir. Where are you hanging out? Kyle Roof 0:18 I'm in Chiang Mai, Thailand. Tom Poland 0:20 Chiang Mai, Thailand. How's the food? Kyle Roof 0:23 Fantastic! Tom Poland 0:24 Yeah, I thought it would be, yeah. And not expensive, right? Kyle Roof 0:28 No, it's very affordable.

Double Your Sales Now!
How to Scientifically Optimize a Web Page for Google Traffic | QRE191

Double Your Sales Now!

Play Episode Listen Later Oct 5, 2021 55:05


With his brother narrowly avoiding jail time in India and his company on the line as a result; Kyle Roof's only option was to learn SEO in one day. And so he did.  And, luckily, his brother was released.  After developing his own method for testing Google's algorithm, Kyle soon realized he had created something powerful. So powerful that Google shut his websites down for a few days (you'll have to listen in to find out why….).  On this episode join me (in all my vulnerable glory) as Kyle takes a deep dive into our https://www.ursulainc.co/ (ursulainc.co)  website, talking about what is working, where improvements for SEO ranking on Google are needed, and how those specific areas can be changed. Plus, you will hear more about Kyle's entrepreneurial journey and how he's successfully grown several companies in spite of many setbacks.  I guarantee you will receive gold in this session for your own business! Ursula's Takeaways: Intro (00:00) Shakedown From The Police (8:27) Testing Google's Algorithm (14:36) Charge More For Your Services (23:55) Google Can't Read (27:58) You Want To Be More Specific (35:03) Secondary Terms Can Make Page One (43:32) My Industry Is Boring (50:00) Create Supporting Content (52:37) About Kyle Roof Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle's method to test whether single variables are ranking factors in Google's algorithm (based on over 400 experiments on Google Algorithm) was officially granted a patent in January 2020 (US Patent #10,540,263 B1). Connect with Kyle Website: https://pageoptimizer.pro/ (https://pageoptimizer.pro/) Personal Facebook: https://www.facebook.com/kyleroofseo (https://www.facebook.com/kyleroofseo) Business Facebook: https://www.facebook.com/pageoptimizerprotool (https://www.facebook.com/pageoptimizerprotool) LinkedIn: https://www.linkedin.com/in/kyle-roof-411166a4/ (https://www.linkedin.com/in/kyle-roof-411166a4/) Twitter: https://twitter.com/kylebot1997?lang=en (https://twitter.com/kylebot1997?lang=en) FREE GIFT: Use this promo code "Quantumrevenue" for 15% off PageOptimizer Pro Monthly Agency Plan (for 1-5 sub accounts) About Ursula Mentjes  Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.   Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company's annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President's Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.  Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA's Women in Business Champion and a recipient of the Willow Tree's Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP's Extraordinary Speaker, PDP's Business Woman of the Year, the Spirit...

ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications

Ask a marketer or business owner what they'd like most in the world, and they'll probably tell you “more customers.” What often comes after customers on a business' wish list? More #traffic to their site. There are many ways you can increase #traffic on your website, and in today's post, we're going to look at 10 of them. 1. Advertise Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more #traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. 2. Get Social It's not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase #traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you're a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. 3. Mix It Up There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact. 4. Write Irresistible Headlines Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most #traffic, so think carefully about your headline before you hit “publish.” 5. Pay Attention to On-Page SEO Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn't have to take ages, and it could help boost your organic #traffic. 6. Target Long-Tail Keywords Got your high-intent keyword and popular keyword bases covered? Then it's time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you're not targeting them as part of your paid search or SEO efforts, you're missing out. 7. Start Guest Blogging Before you say it – no, true guest blogging isn't dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog #traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. 8. Invite Others to Guest Blog on Your Site Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They're likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging. 9. Go After Referral #Traffic Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. 10. Post Content to LinkedIn LinkedIn has become much more than a means of finding another job. The world's largest professional social network is now a valuable publishing pl --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

SEO Podcast With Chris Palmer Marketing
510 Backlinks For MASSIVE Google Traffic

SEO Podcast With Chris Palmer Marketing

Play Episode Listen Later Mar 18, 2021 8:33


510 Backlinks For MASSIVE Google Traffic SEO Training and search engine optimization consulting for all types of websites. Local SEO , GMB , Affiliate. 11 years of passion through digital marketing. Learn more SEO and digital marketing free: Reach out:https://chrispalmermarketing.com/ Learn SEO : https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg? Message me: https://facebook.com/chrispalmerseo/ Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ Chris Palmer Marketing 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

SEO-Freunde Podcast
#11 Case Study: Wie Melanie Retzlaff Rankings auf Seite 1 bei Google erzielt hat

SEO-Freunde Podcast

Play Episode Listen Later Sep 7, 2020 34:15


Melanie ist die Gründerin von Business mit Struktur – sie war Teilnehmerin in meinem SEO-Kurs und hat ihren super starken Blog jetzt auch bei Google sichtbar gemacht. Sie rankt seit unserer Zusammenarbeit mit mehreren Artikeln auf Platz 2, 3, 10 – eben in den Top 10, wo fast der gesamte Google-Traffic liegt. Wie Melanie SEO umsetzt und in ihr Business integriert und was sie aus meinem Kurs mitgenommen hat   Shownotes   → Buchtitel: Built to Sell von John Warrillow → Hier findest du Melanie: https://business-mit-struktur.de/ → Hier gehts zu Melanies kostenlosem Business-Hangout: https://business-mit-struktur.de/pages/anmeldung-business-tea-mit-melanie → Top 10 Rankings erzielen und exklusiven Kursbonus sichern: https://satzgestalt.com/seo-kurs-online/

Evergreen SEO & Affiliate Marketing Podcast
So optimierst du für die "Nutzer fragen auch"-Box!

Evergreen SEO & Affiliate Marketing Podcast

Play Episode Listen Later Aug 18, 2020 12:16


Du lernst, wie du die "Nutzer fragen auch"-Box nutzen kannst, um mehr Google Traffic und vollständigere Inhalte zu generieren.

Tea With Jainé
How Wedding Photographers can Blog for Google Traffic with Sara Does SEO - Ep. 49

Tea With Jainé

Play Episode Listen Later Jun 23, 2020 37:34


We are chatting with Sara Dunn from Sara Does SEO all about how wedding photographers can blog for Google traffic. Sara Dunn is a wedding SEO consultant at SaraDoesSEO.com, and helps wedding planners, photographers, venues, florists, and more reach rockstar status on Google. Sara is a contributor to notable industry sites as Honeybook, Special Events, and WIPA. Visit Website: https://saradoesseo.com/ Instagram: https://www.instagram.com/saradoesseo/ Facebook: https://facebook.com/saradoesseo Resources Mentioned in the Show: Alt-Text: https://saradoesseo.com/seo-basics/image-alt-text/ Step-by-Step Blogging Guide: https://saradoesseo.com/downloads/wedding-blog-seo-guide/ Free Blogging Template: https://saradoesseo.com/wedding-blog-post-template/ Our online course How to Start a Podcast is here! Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Stay up to date & visit us at www.teawithjaine.com and follow @jainekershner on Instagram to see our latest IGTV episodes. Have a topic you'd like us to discuss? Email us at hello@teawithjaine.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Entrepreneur Cast
Why Did My Google Rankings Suddenly Drop? 11 Potential Reasons (And How to Fix it)

The Entrepreneur Cast

Play Episode Listen Later Apr 13, 2020 23:24


Episode #3 - Why Did My Google Rankings Suddenly Drop? 11 Potential Reasons (And How to Fix it)Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss 11 potential reasons that your organic traffic may have dropped, and what you can do to fix it.With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.Websites mentioned in the podcast:MozCastRankRangerSEJGoogle Search Consolerobots.txtPingdomGTMetrixGoogle Page Speed InsightsGoogle Mobile First IndexLittle WardenRank BrainDiagnosing Traffic DropsNew episodes go live every Monday, Wednesday, and Friday at 8am Pacific

Evergreen SEO & Affiliate Marketing Podcast
Backlinks aufbauen 2020: 7 Linkaufbau-Strategien für neue Websites

Evergreen SEO & Affiliate Marketing Podcast

Play Episode Listen Later Apr 8, 2020 27:36


Du lernst, wie du für eine neue Webseite die ersten kostenlosen Backlinks aufbaust, um deinen Google Traffic zu erhöhen.

The VIP Code
Revealing Secret #12: Google Traffic Secrets

The VIP Code

Play Episode Listen Later Mar 30, 2020 8:52


Today is the 12th day of the 20-day LIVE Traffic Secrets (and the only live video of me in a hyperbaric chamber)! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Listen to how Ashley Pearce discusses Intellectual Capital vs. Financial Capital and how he approached the eCommerce platforms. What have you been up to Ashley, since you were last on the Podcast? On eCommerce side: Set sights on 7 figures, on track for that. Existing SKUs have grown in revenue a little But revenue is on track for 40-50% growth, mostly fuelled by launching new SKUs and staying in stock on existing SKUs. Organic Traffic for eCommerce via Future State Media - an agency offering  Multiple businesses as well eCommerce side Like to “implement at the speed of thought”: Team has been experimenting and testing. Lots of organic traffic strategies  - grew Google traffic to own eCommerce site by 1600% Google Traffic to Ashley's own eCommerce site In Jan 2019 about 500 visitors per month from Google By the end of 2019, in excess of 8000 a month This was after a Google update in November - came back better than before in Jan Google strategies Invested in content Focus on long-tail keywords Site structure Deep research of competition Influencer marketing - more for Getting “good SEO juice” than for traffic Free SEO guide What brought you to Google? Started with Amazon advertising - and ended up pretty much breaking even. You don't have the possibility of remarketing as an Amazon seller, either. The increasing cost of Amazon advertising Ashley looked at adjacent industries to eCommerce for high ROI traffic.  High ROI is important - it's not so much just low cost when considering Intellectual Capital vs Financial Capital. Amazon Affiliates make a meagre commission - maybe 5% - so don't have a lot of money to play with and they went after Google SEO. But a lot of them have profitable businesses. So they have had to get very effective at Google SEO. Insight into action This insight pushed Ashley over to external traffic especially Google SEO. But Ashley's eCommerce company had the possibility of getting a higher margin, as a private Label business, than the Amazon affiliates had been getting. Ashley invested in 2 team members to explore that strategy as he explored Intellectual Capital vs Financial Capital. Cost of Google SEO Content is the tip of the iceberg.  So the cost is not just hiring a writer. Keyword research is key - including related keywords. There must be a predetermined keyword structure in place before you write the article. Then you need to do internal linking and site structure work afterward. For 2019 the cost of the overall project was around $8,000-10,000 to establish the strategy. That involves Research and Development. If they had spent $8-10K in ads, they would have had more immediate feedback; but a lot less ROI. Free SEO guide Future value This $10K investment should yield over 150,000 site visitors this year from that content even in 2021 - budget based on a 3-year lifespan - have some good benchmarks. But some could be over 5 years. So ROI is good over the long term. How long does it take the content to rank in Google? This comes back to the “Google sandbox”. Your website is put in that when you first launch. Google is still assessing whether you give Google the right signals in that period, as  Amazon does with your product listing. Google will not give you a great ranking for 6-12 months. However after that, FSM has requested indexing and within a day, found content showing in SERPs (Search results). And after a month, ranking much higher. So once you're out of the sandbox, you can rank articles quite swiftly. Free SEO guide How to choose long-tail keywords Some people have their own Woocommerce or Shopify stores and are looking for alternatives to paid advertising. 2 approaches to eCommerce SEO Approach 1: “How do I rank my chess set at the top of Google?” That's highly competitive and you'll have to constantly stay ahead of the competition with expensive SEO.

10K Collective e-Commerce Podcast
Intellectual Capital vs Financial Capital by Ashley Pearce

10K Collective e-Commerce Podcast

Play Episode Listen Later Mar 19, 2020 46:19


Listen to how Ashley Pearce discusses Intellectual Capital vs. Financial Capital and how he approached the eCommerce platforms. What have you been up to Ashley, since you were last on the Podcast? On eCommerce side: Set sights on 7 figures, on track for that.  Existing SKUs have grown in revenue a little  But revenue is on track for 40-50% growth, mostly fuelled by launching new SKUs and staying in stock on existing SKUs.  Organic Traffic for eCommerce via Future State Media - an agency offering  Multiple businesses as well eCommerce side Like to “implement at the speed of thought”: Team has been experimenting and testing.  Lots of organic traffic strategies  - grew Google traffic to own eCommerce site by 1600% Google Traffic to Ashley’s own eCommerce site In Jan 2019 about 500 visitors per month from Google By the end of 2019, in excess of 8000 a month  This was after a Google update in November - came back better than before in Jan Google strategies Invested in content  Focus on long-tail keywords Site structure Deep research of competition   Influencer marketing - more for Getting “good SEO juice” than for traffic  Free SEO guide What brought you to Google? Started with Amazon advertising - and ended up pretty much breaking even.  You don’t have the possibility of remarketing as an Amazon seller, either.  The increasing cost of Amazon advertising Ashley looked at adjacent industries to eCommerce for high ROI traffic.  High ROI is important - it’s not so much just low cost when considering Intellectual Capital vs Financial Capital. Amazon Affiliates make a meagre commission - maybe 5% - so don’t have a lot of money to play with and they went after Google SEO. But a lot of them have profitable businesses. So they have had to get very effective at Google SEO.  Insight into action This insight pushed Ashley over to external traffic especially Google SEO.  But Ashley’s eCommerce company had the possibility of getting a higher margin, as a private Label business, than the Amazon affiliates had been getting.  Ashley invested in 2 team members to explore that strategy as he explored Intellectual Capital vs Financial Capital. Cost of Google SEO Content is the tip of the iceberg.  So the cost is not just hiring a writer.  Keyword research is key - including related keywords.  There must be a predetermined keyword structure in place before you write the article.  Then you need to do internal linking and site structure work afterward.  For 2019 the cost of the overall project was around $8,000-10,000 to establish the strategy. That involves Research and Development.  If they had spent $8-10K in ads, they would have had more immediate feedback; but a lot less ROI.  Free SEO guide Future value This $10K investment should yield over 150,000 site visitors this year from that content even in 2021 - budget based on a 3-year lifespan - have some good benchmarks. But some could be over 5 years.  So ROI is good over the long term.  How long does it take the content to rank in Google? This comes back to the “Google sandbox”. Your website is put in that when you first launch. Google is still assessing whether you give Google the right signals in that period, as  Amazon does with your product listing.  Google will not give you a great ranking for 6-12 months.  However after that, FSM has requested indexing and within a day, found content showing in SERPs (Search results).  And after a month, ranking much higher. So once you’re out of the sandbox, you can rank articles quite swiftly.   Free SEO guide How to choose long-tail keywords Some people have their own Woocommerce or Shopify stores and are looking for alternatives to paid advertising.  2 approaches to eCommerce SEO Approach 1: “How do I rank my chess set at the top of Google?” That’s highly competitive and you’ll have to constantly stay ahead of the compet...

Evergreen SEO & Affiliate Marketing Podcast
8 brandaktuelle SEO-Tipps 2020: Wichtige News für mehr Google Traffic

Evergreen SEO & Affiliate Marketing Podcast

Play Episode Listen Later Mar 16, 2020 17:40


Diesmal unterhalten wir uns über 8 brandaktuelle SEO-Tipps, die deine Google Sichtbarkeit maßgeblich beeinflussen können.

#askOMR - Du fragst, wir antworten
OMR Report: Facebook Advertising Trends 2020 mit Florian Litterst (u.a. Instagram Shopping) - #askOMR 100

#askOMR - Du fragst, wir antworten

Play Episode Listen Later Jan 30, 2020 19:34


Report Autor Florian Litterst ist heute zu Gast im #askOM Report Spezial. Nach über 170 Seiten OMR Facebook Advertising Report hatte Flo noch nicht genug und hat bei uns im Podcast vorbeigeschaut. Wir sprechen über die neuesten Formate im Facebook Advertising und wie man zum Beispiel Umfragen für sein Marketing effektiv nutzt (3:30). Flo erklärt, was man mit AR im Bereich Facebook Anzeigen machen kann (4:30) und welche Tools man braucht, um seine Creatives zum Beispiel zu animieren (5:00). Außerdem berichtet unser Facebook Advertising Mastermind wie man Audiences aufgrund von Interaktionen baut (6:00) und was er denkt, was man von der Checkout Funktion und von Instagram Shopping erwarten kann (8:58). #FullFunnelStrategie: Warum ist das wichtig, wie baut man sowas und warum ist das relevant für dein Business? Flo schwört auf diese Strategie und stellt sie euch kurz vor (13:00). Dabei erklärt er wie man Cross Channel Remarketing betreibt (14:00) und wie man so seinen Google Traffic auch für sein Facebook Advertising nutzen kann. Das klappt auch mit Traffic aus anderen Kanälen wie zum Beispiel Pinterest (15:30). Zum Abschluss verrät Flo noch, was in seinem Workflow die meiste Zeit frisst: Das Targeting oder das Creative (16:19). Den neuen OMR Report mit der vollen Dröhnung Facebook und Instagram Advertising und allen Hacks und Trends für 2020 findet ihr unter: omr.com/report und mit dem Code Podcast gibt es 10% Discount auf den Facebook Report.

External Traffic For Amazon Sellers
3 Myths About Google Traffic For Amazon Sellers

External Traffic For Amazon Sellers

Play Episode Listen Later Jan 16, 2020 18:47


In this podcast I'll be talking about 3 of the biggest myths about the Google Search Engine specifically in Amazon Sellers So let's see if you've been sucked in by any of these… 1. Google Traffic isn't purchase intent traffic and therefore isn't worth it Tell that to the website owners making millions of dollars per year just directing traffic to Amazon - earning from their affiliate programmes. Every single day there a millions of clicks on Amazon affiliate links driving traffic to Amazon Listings. So if you're wondering how to drive traffic to your amazon product, this is worth a really good look. 2. Google Traffic takes far too long to get Meaning you're better off focusing on the short term To launch a product on Amazon without a seller account takes ages too! 3. Google's just an algorithm like Amazon A9 and is susceptible to the same level of gaming Google had some of the most revolutionary changes in it's algorithm in Penguin (April 2012) and Panda (Feb 2011) Then there was Google Medic Summer 2018 (less revolution, more evolution) More data for Google to play with that doesn't automatically generate a self fulfilling prophecy If Amazon changes the rank of an item, that will change the very metrics by which it's achieved that rank - hence it's a flywheel mechanism. So Amazon is very sales velocity focused - yes they might take a look at things over a longer and shorter term, compare windows of time etc. People talking about honeymoon period, but it's not a more diverse array of data - it's just more of the same. Google is also that bit more mature as an algorithm - yes the businesses have followed a similar timeline, but Google's algorithm focus has meant it's that bit more mature. The guys at Amazonseoconsultant.com agree with me, having experts on both the Google and Amazon A9 Algo, they référence how the A9 Algorithm is; "like Google's younger (stupider) brother" So why do these myths about Google even exist? Particularly within the Amazon Seller space! Scared of the unknown - of having to now “hack google” in the same way you “hack Amazon”Time strapped and trying to justify NOT doing something I personally know that External Traffic, including Google will be a huge differentiator for us going forward - differentiating ourselves from the Amazon only sellers and from the eCommerce Store owners who are addicted, but also scared to death of their Paid Advertising traffic that comes at a more and more unsustainable cost. And you know the tide is changing, when the industries very own Ryan Daniel Moran says “The ones who win are the ones who are doing Search Engine Optimization and sending the traffic to Amazon and closing the deal on Amazon.” This was in an interview with Nathan over at the Outsourcing and scaling podcast from Freeeup.com https://freeeup.com/blog/podcast/using-higher-quality-tools-for-success-with-ryan-moran/ https://youtu.be/3M_lQ3z3M2I Are you putting off developing your external traffic strategy because any of these myths? This has been a 30,000 foot view of Google - and there's tonnes more misinformation and outdated information out there - again because optimising for the Google algorithm as a topic has been around for a long time. So don't panic Don't go diving into droves of information I'm going to continue to talk you through why and how you can leverage traffic sources including Google, in ways you might not have even imagined.

Evergreen SEO & Affiliate Marketing Podcast
Informationsarchitektur: 12 Website-Architektur Tipps für SEO

Evergreen SEO & Affiliate Marketing Podcast

Play Episode Listen Later Dec 11, 2019 26:29


Diesmal lernst du, wie du deinen Google Traffic und deine Conversions durch eine bessere Informationsarchitektur steigerst.

SEO im Ohr - die SEO-News von SEO Südwest
Google-Traffic kann schnell versiegen: SEO im Ohr - Folge 67

SEO im Ohr - die SEO-News von SEO Südwest

Play Episode Listen Later Nov 17, 2019 16:25


Die letzten Tage und Wochen haben viele Website-Betreiber spüren lassen, dass man sich nicht auf den Traffic aus Google verlassen sollte. Schon ein Google-Update kann zu deutlichen Verlusten führen. Die Themen in dieser Ausgabe: Google Chrome wird zukünftig langsame Webseiten kennzeichnen, Google-Update am 7. November, wenn Google Titel einer Website verändert, sollte man sie anpassen, Google weist darauf hin, dass man sich nicht auf den Traffic aus Google Discover verlassen sollte und rät dazu, nicht auf Suchmaschinen zu bauen, wenn man eine neue Website erstellt. Und: Google rendert Webseiten schneller als gedacht.

InnSpeak Podcast
The Rise of Google "Zero-Click" Searches and the Fall of Your Google Traffic

InnSpeak Podcast

Play Episode Listen Later Sep 2, 2019 40:33


Rand Fishkin, CEO of SparkToro joins the podcast to talk about data that shows "Less than Half of Google Searches Now Result in a Click." This 'evolution' of Google search has been kind of a tough reality for a lot of businesses. Hotels and Inns have been hit by this pretty hard over the last year or two with more and more Google results dedicated to their 'own' content like hotel search, your Google business listing, travel guides and more.  Rand talks with me about the data, how innkeepers & hoteliers can adjust their marketing, and his own efforts to do something about it.

The Delivering WOW Dental Podcast
136 - How To Grow Your Practice With Google Traffic With Brett Allen

The Delivering WOW Dental Podcast

Play Episode Listen Later Feb 28, 2019 52:37


Would you like to learn how you can get more traffic from Google and grow your practice? If this sounds like something you'd be interested in, join me on this episode of the podcast for an insightful discussion with Brett Allen, the CEO and Co-Founder of Marketing 32. Marketing 32 is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of "Google Made Easy for Dentists" which is a step-by-step program that is transforming the industry by helping dentist do their own SEO and Google Ads. Brett and I have a very interesting talk about how dentists can leverage digital marketing to attract more patients and explode the growth of their practices. So, if you're struggling to fill up your appointment schedule or you just want to expand your practice and accelerate its growth, this is the episode you've been waiting for! On the podcast we discussed… Why you should use multiple traffic sources to help grow your practice How to leverage relationships and get people in your community to talk about you Strategies for using Google Marketing to reach new potential patients The difference between search-based marketing and display & retargeting marketing How you can use funnels to educate and convert patients Tips for choosing the best keywords for your ads For more information, head to deliveringwow.com/136

Marketing School - Digital Marketing and Online Marketing Tips
Here's What I Did When My Google Traffic Tanked | Ep. #878

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 26, 2018 5:11


In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Here's What I Did When My Google Traffic Tanked. [00:38] Google is always going to win, no matter how hard you try. [01:00] We don't rely on one channel and neither should you. [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc. [01:55] It's important to diversify. [02:15] Neil's team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes. [03:12] When you are omnipresent, you are just running good defense. [04:00] Don't just look at the days your traffic dipped, go back 30 days to see what could have caused the dip. [04:13] That's it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we'll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
Here's What I Did When My Google Traffic Tanked | Ep. #878

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 26, 2018 5:11


In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked. [00:38] Google is always going to win, no matter how hard you try. [01:00] We don’t rely on one channel and neither should you. [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc. [01:55] It’s important to diversify. [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes. [03:12] When you are omnipresent, you are just running good defense. [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip. [04:13] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Search Camp Podcast (SEO + SEA)
On-Page-SEO für Shops – 25 Potenziale für reichweitenstarke Shops [Search Camp Episode 60]

Search Camp Podcast (SEO + SEA)

Play Episode Listen Later Nov 6, 2018 34:03


Einfach nur Produkte einstellen und schon kommt der Google-Traffic – so funktioniert es leider nur selten. In diesem Podcast werden daher 25 typische On-Page-Potenziale für Onlineshops vorgestellt. Also: Potenziale in Bezug auf Technik, Struktur und Inhalt. Denn auch ohne Off-Page-Optimierung (Linkaufbau) können Shop-Betreiber immer sehr viele Hebel betätigen, um ihre Websites nach vorne zu bringen. Transcript/Shownotes: https://bloo.link/sc60

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Taja. She wants to know the best strategies for getting more traffic in AdWords, i.e. raising bids, raising budget, etc. Thanks for listening! What are you best tips for getting more quality AdWords traffic? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

traffic adwords taja google traffic ppc podcast adwords tips ppc experts
The Blogging Millionaire
Google Traffic

The Blogging Millionaire

Play Episode Listen Later Feb 1, 2018 11:41


The blog post title modification growth hack is simple to use, and it can lead to phenomenal results. Please take a moment to subscribe to my podcast so that you never miss an episode.

#SEODRIVEN — SEO Podcast von Christian B. Schmidt
SEO-Driven Podcast #135 — MALTE LANDWEHR über MOBILE SEO & INDEX

#SEODRIVEN — SEO Podcast von Christian B. Schmidt

Play Episode Listen Later Dec 4, 2017 8:50


Welche Rolle spielen PageSpeed und AMP für Mobile SEO? Wann wird der Mobile Index von Google kommen? Diese und weitere Fragen rund um die Suchmaschinenoptimierung für mobile Websites kläre ich im Interview mit Malte Landwehr von Searchmetrics. Wenn Du Deine Website zukunftssicher machen und auch im Smartphone-Zeitalter weiter über Google Traffic generieren willst, solltest Du jetzt die 135. Folge von SEO-Driven einschalten!Case Study:Wie wir mit SEO-Driven Content Marketing die Sichtbarkeit unseres Kunden in nur einem Jahr verzehnfachten. Jetzt nachlesen:http://ift.tt/2zNyixTÜber SEO-Driven:In SEO-Driven kommentiere ich, Christian B. Schmidt, die News, Trends und Erfolgsfaktoren in SEO, Online Marketing und mehr. Hier findest Du alle Folgen: http://ift.tt/2wewldLÜber Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:http://ift.tt/2zOXwvYMehr von mir im Netz:http://ift.tt/2j12cqxhttps://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttp://ift.tt/2zOXwMuhttp://ift.tt/2j0xX36http://ift.tt/2zOX010Vollständiges Impressum:http://ift.tt/2jFuV88 Folge direkt herunterladen

Content Performance Podcast
Return on Invest: Wie man den finanziellen Erfolg von SEO berechnet

Content Performance Podcast

Play Episode Listen Later Sep 10, 2017 24:23


Wie viel kostet SEO – und wie viel Umsatz bringt es uns? Wir rechnen den Return on Investment für Suchmaschinenoptimierung durch – ahnhand eines konkreten Beispiels. 5 Kennzahlen sind dafür nötig. Die Episode hilft Geschäftsführern und Abteilungsleitern Marketing/PR, das Umsatzpotenzial von Google-Traffic und den ROI von SEO-Maßnahmen zu ermitteln. Sie haben Fragen? Wir rechnen den ROI für Ihr Unternehmen aus. Hier findest du mehr Infos zur Folge: https://www.jaeckert-odaniel.com/return-on-invest/ Außerdem hast du dort die Möglichkeit, dich in unseren E-Mail-Verteiler einzutragen. Du erhältst exklusive Infos zu kostenlosen Webinaren und zu Seminaren.

Google Teacher Tribe Podcast
Tour the World with the NEW Google Earth - GTT016

Google Teacher Tribe Podcast

Play Episode Listen Later May 7, 2017 34:24


Google News and Updates Mysterious pattern in Egypt Massive herd of water buffalo in Tanzania New Google Sites: group items vertically Bringing Within to WebVR Featured Content Google Maps is Google's map program. It offers satellite imagery, street maps, 360° panoramic views of streets (Street View), real-time traffic conditions (Google Traffic), and route planning for traveling by foot, car, bicycle (in beta), or public transportation. Easy access to Google Maps Street View 3D lets you see cities, other landscape stuff in 3D Look at places in history, in literature, in news, in popular culture Cards give you information at your fingertips you might not know otherwise (like integrating a Google search) Voyager: collections of images, street views, “interactive stories” Hold in shift for “helicopter view” I’m feeling lucky: find places you might not otherwise Can still When you switch locations, it zooms out and back in so you know where you were and where you’re going (orientation on the globe) Google Earth educator resources: https://www.google.com/earth/education/ Reading ABC’s from space Trek Across the Galapagos Wonders of the Ancient and Modern World Follow the Google Earth Community Google+ YouTube Facebook Twitter Google Earth blog Resources Google Earth Lit Trips on Chromebooks by Eric Curts Ben Friesen’s New Google Earth resource page Create your own Google Earth tours with geteach.com/tour (blog post) EdTech Team’s blog and infographic: 10 Google Earth Updates That Will Change Your GEO Life Assign a Google Voyage as an assignment in Classroom (YouTube) Google Teacher Tribe Mailbag Holly Messner (Grade 5 teacher from Kansas City, MO) Alice Keeler’s Anyone Can View Chrome extension Craig Klement - Insert a video into Google slides using the iPad On The Blogs Matt - Writing papers and research reports the Google way Kasey - 20 NEW Ways to Use Google Classroom Countdown to Closing VIP Become a Google Certified Trainer Course (closes Midnight on May 21) [shortcode-variables slug="signature"]

The Blogging Millionaire
Double Your Google Traffic by Adding the Right Words to Blog Post Titles

The Blogging Millionaire

Play Episode Listen Later Feb 28, 2017 11:36


There are five keys to choosing the right words for your blog post titles. A strategically placed word in a title can easily double the amount of Google traffic driven to that post. The show notes page for this episode can be found here: https://theblogmillionaire.com/49 Please take a moment to subscribe to our podcast so that you do not miss another episode.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
092: Master Free Google Traffic and Search Engine Optimization (Ten Quick WordPress SEO Ranking Factors)

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jun 4, 2016 48:12


Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work) 7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this) 8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number. 9. Load up your WordPress ping list 10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
092: Master Free Google Traffic and Search Engine Optimization (Ten Quick WordPress SEO Ranking Factors)

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Jun 3, 2016 48:12


Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier […]

The Reality Check
TRC #321: Ebola + Google Traffic + Sexy Ebola Nurse Costume

The Reality Check

Play Episode Listen Later Nov 1, 2014 45:23


On this week's show, Darren explores whether it's time to hit the panic button on Ebola, Adam navigates us through how Google Traffic really works, and Pat examines whether the Sexy Ebola Nurse Costume is a trick.

Webmasters on the Roof
Arbitrage Google traffic

Webmasters on the Roof

Play Episode Listen Later Dec 22, 2008 57:09


Learn how to Arbitrage google traffic like Ask.com. How Ask.com managed to become the 72nd biggest site in germany due to Alexa stats plus more in the last show of 2008!

Plate Show
Talk Like a Pirate Day (The Day After)

Plate Show

Play Episode Listen Later Sep 20, 2008 32:16


Myths, rumors and errant nonsense we know and love! This week, plateshow.com got a lot of Google traffic for "pirate vanity plates", so we're taking Saturday to debunk certain pirate lore... ARRRR! Please listen and call in!

Plate Show
Talk Like a Pirate Day (The Day After)

Plate Show

Play Episode Listen Later Sep 20, 2008 32:16


Myths, rumors and errant nonsense we know and love! This week, plateshow.com got a lot of Google traffic for "pirate vanity plates", so we're taking Saturday to debunk certain pirate lore... ARRRR! Please listen and call in!

Urban Coffee
Urban Coffee Episode 80

Urban Coffee

Play Episode Listen Later Mar 22, 2007


Seth talks about bad Grandy's food, Dave bitches about Vista already sucking, the new Southpark this week, Seth's Music Cafe, Legend of Zelda Wii Case Mod, Faceless coin, Dave's Videos, Dave's friend has a sweet Macbook deal, 5 cool ways to use Yahoo pipes, & Google Traffic.