Podcasts about leadsology

One of the most effective marketing strategies is tapping into other people’s networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

What's the best way to find your perfect students? There are so many ways to partner so we talk about how and why to partner in this episode - plus host Julie Hood shares some success stories from her Launchpad coaching students. It's a jam-packed episode and you can get the show notes at https://CourseCreatorsHQ.com/231.    LINKS MENTIONED   Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Launchpad Membership for small-group coaching with some incredible women -   https://coursecreatorshq.com/podcastlaunchpad      Get Tom Poland's free book Leadsology – https://coursecreatorshq.com/LeadsologyEbook   Watch Tom's short video where he walks through his process (called Other People's Networks) -    https://coursecreatorshq.com/OPNvideo     RELATED EPISODES   E065: 5 Ways to Create Partnerships That Lead to Five- and Six-FiguresE035: Using Joint Ventures to Catapult Your Course BusinessE040: Sneak Peek – How I'm Using Affiliate Marketing To Launch My Online CourseE149: 12 Video Secrets from Lou Bortone KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    Partner vs. Joint Ventures vs. Affiliates How to Partner – 4 Easy WaysCommissionsSwapsGuests on PodcastsCouponsCOME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.    LINKS MENTIONED   Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   https://CourseCreatorsHQ.com/LeadsologyEbook        RELATED EPISODES   E081: Where Should You Broadcast Your Message?E137: You Don't Have to Niche Your Online CourseE068: Top 6 Mistakes Course Creators MakeE229: Challenge to Take On a New Channel as a Course CreatorE054: 9 Ways Course Creators Build Belief with Potential StudentsKEY TAKEAWAYS FOR ONLINE COURSE CREATORS    As noted in the Leadsology ebook (get all 16 mistakes here).Mistake #1: Putting tactics before strategy.  Mistake #2: Random acts of marketing.   Mistake #3: Relying on word-of-mouth marketing.   Mistake #4: Copying a high-flow model.   Mistake #5: Offering a traditional service.   Mistake #6: A failure to niche.   Mistake #7: A failure to respect pipeline principles.   Mistake #8: Lack of lead generation scalability.   Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)Mistake #12: Thinking that cheaper prices will increase demand. COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

In this episode, we chat with Tom Poland, a multiple best-selling marketing author with clients in 151 cities around the world. Broadcasting from his private resort on Australia's Sunshine Coast, Tom shares his insights on integrity in sales, the power of caring for your clients, and his renowned lead generation methodology, Leadsology. Discover how to create a predictable flow of new clients through organic and ethical marketing strategies. Tune in for an engaging conversation that covers everything from building lasting client relationships to creating impactful content that resonates with your audience. Whether you're an introvert looking to connect without leaving home or a seasoned professional seeking new approaches, this episode offers valuable takeaways for everyone. Join us on the journey to make sales social and elevate your business to new heights. Don't miss out—subscribe and listen now!

One of the most effective marketing strategies is tapping into other people's networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Select Series: In this special Select episode, we'll delve into "Hugh Jackman Marketing, the Science of Being in Demand & the Purpose of Life" with Tom Poland. Originally aired as Episode 12 of Guts, Grit & Great Business® on July 21, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. A fascinating and insightful conversation on business marketing, lead generation, and the purpose of life(!) with Tom Poland, creator of Leadsology® and a #1 best-selling author of numerous books that support people in building sustainable businesses (and successful lives). Tom currently helps entrepreneurs around the world create a flow of high-quality, inbound, new client inquiries into their business almost every week of the year. In this conversation, one of my favorites yet(!), Tom shares his brilliance across a variety of topics: marketing, webinars, lead generation, as well as what it takes to create an extraordinary life. We discuss what happiness really is, life purpose, Tom's introduction to personal development which started when he was just 16 years old, and some extraordinary insights on what success really is gained from his time doing volunteer work in prisons running goal setting workshops. Plus so much more! Join us in this conversation, you will not be disappointed. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/tom-poland/

Our guest in this episode is Tom Poland who is best-selling author of the Leadsology series of books and also Marketing with Webinars. His new book: "Get Quality New Clients for free from Other People's Networks” is launching in early November.We explore the power of email marketing, the importance of establishing strong business relationships, and the concept of leveraging other people's networks (OPN) for marketing success. Key Points:Leveraging other people's networks (OPN) through email marketing and strategic partnerships is a powerful and cost-effective way to generate new clients.Building relationships, establishing trust, and offering value are crucial in successful marketing and business collaborations.Investing in expert guidance and implementing proven strategies is essential for long-term business success.Tom previously appeared on Episode 446 of the podcast.Listen to the podcast to find out more.

Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland. If you've been frustrated, or stuck on a revenue plateau, this episode is for you!

Lead generation is (and should be!) a major focus for coaches today, which is why I'm bringing back guest Tom Poland of Leadsology to share his thoughts and expertise on this topic. Tom is a marketing mentor who started his first business at the age of 24 and has gone on to start and sell four others, taking two of them international, and in this episode, he reveals what happens when you can begin generating prospects predictably. You'll also hear why webinars are such a powerful tool to bring in warm leads, how Tom generates leads with his free book funnel, and so much more!   Get exclusive video content to grow your coaching business at www.naturalborncoaches.com/youtube!

 Understand how you can still assure good quality and control with a high turnover and attrition Learn what is a business infrastructure and how it can make or break your business Know why specific tasks require specific people and not you Resources/Links: Want to start your journey of scaling your business without the chaos? Click here: smoothoperator.courses Summary Do you want to find out how you can cater to more clients without the stress and chaos? A business isn't just a one-man job, so it doesn't have to be all you! Having a solid structure and a loyal team is crucial to growing your business, but what happens if your company is unable to accommodate the high turnover? Alicia Butler Pierre is the Founder and CEO of Equilibria, Inc. and the bestselling author of Behind the Facade, the world's first published book on business infrastructure. She hosts the weekly Business Infrastructure podcast, which ranks in the world's top 2%. She's an adjunct instructor of Lean Principles at Purdue University and Operations Management at Nichols College. She is a chemical engineer turned entrepreneur. She has advised, designed, and optimized processes for organizations including Coca-Cola, Shell Oil, The Library of Congress, and The Home Depot. Dive into how Alicia increases your company's capacity to handle high turnover, sustain your business, and plan for higher scaling. Check out these episode highlights: 03:34 – Alicia's ideal client: The ideal client for us is small businesses with less than 50 employees that have more demand than they can currently handle. That's the ideal client for us. 03:52 – The problem she helps solve: Scale, but sustainable scale. So, the problem that we are solving is unsustainable, chaotic growth. What happens when your company is the beneficiary of great marketing and great sales campaigns and strategies? 05:02 – The symptoms of the problem: One of the number one tell-tale signs or symptoms, Tom, is the loss of employees or their staff or team members, whatever you refer to them as. So very high attrition, high turnover, increase in customer complaints. 06:21 – Clients' common mistakes before consulting Alicia: Honestly, Tom, because of the nature of the work that I do, the number one mistake, or I'm not even sure if it's fair to call it a mistake. Because these business owners and entrepreneurs, don't know what they don't know. 08:34 – Alicia's Valuable Free Action (VFA): Using things as simple as so you like that one-pager? Well, I have something even more impressive for you, Tom. Something as simple as using stick figures, and index cards. 10:53 – Alicia's Valuable Free Resource (VFR): Want to start your journey of scaling your business without the chaos? Click here! Smoothoperator.courses 11:33 – Q: What is business infrastructure, Alicia? A: So, business infrastructure is simply a system for how you link your people, your processes, like, you know, and a process could just be in the form of a checklist. Your people, your processes, and any tools or technologies that you're using. Tweetable Takeaways from this Episode: “Business infrastructure is simply a system for how you link your people, your processes, and any tools or technologies that you're using.” -Alicia Butler PierreClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia. I'm joined today by Alicia Butler Pierre. Alicia, good day from Down Under. Welcome, and where are you hanging out? Alicia Butler Pierre 00:25 I am hanging out, Tom, in Atlanta, Georgia, which is in the south eastern part of the US. Tom Poland 00:31 Used to be home to the Braves, what is it now? Alicia Butler Pierre 00:34 It still is home to the Braves! Tom Poland 00:35 It's still home to the Braves. Alicia Butler Pierre 00:37 Yes, it is. And home to Coca-Cola. Tom Poland 00:41 Right. Oh, that was the Cleveland Browns or something like that. Anyway, Coca-Cola. Yay! I've been to Atlanta. It's a big sprawling- Alicia Butler Pierre 00:49 Oh, wow. You've been here? Yes, we're growing by the day. Tom Poland 00:54 You know, I can't say I knew the city well. You know, I got a taxi to the conference and back and forth. On one of those visits, unfortunately, I didn't get a chance to savor the highlights. But enough of where you live and where I live. Let's get on to a very interesting subject. Folks, Alicia Butler Pierre is the founder and CEO of Equilibria. Now I stalked her around the internet, like for an hour yesterday. And my gosh, I'm impressed! Alicia has this, well, her thing is all about increasing your capacity without putting more stress on you and doing more in less time, becoming more efficient, becoming more effective, and getting more clients without compromising any quality. And she walks the talk. And not only is she process orientated, and figures out ways to do things more efficiently and more effectively, because you can do things more efficiently and stuff it up more effectively. She has this, I think quite extraordinary ability to shine the spotlight on her personality. And as I know she's in the rumination just because but I'm still going to talk about it. So, wherever you find Alicia on the internet, you'll see her personality shining through. So, she hasn't templated her personality, it's just the processes, right? I'm just knock-your-socks-off impressed. Alicia Butler Pierre 02:12 I love that. I love it, Tom. Thank you! Tom Poland 02:15 Yeah, and I know- we're not doing an affiliate thing here, right? Alicia, you're not paying any money to sell this? Alicia Butler Pierre 02:20 No, I'm not. But I'm thinking maybe I should. Maybe I should. We should go on a world tour together. Tom Poland 02:29 Yeah, no, I think you're a star. And I think your star is in the center. So, let's get going. Official bio, folks! Alicia is the bestselling author of “Behind the Facade”, which is the world's first published book on business infrastructure. She hosts the weekly Business Infrastructure Podcast, which ranks in the world's top 2%. She's an adjunct instructor on Lean Principles at Purdue University, and Operations Management at Nichols College. She's a chemical engineer, which means she's got a hell of a brain on those shoulders, turned entrepreneur. She's advised, designed, and optimized processes for organizations, including a few small businesses you may not have heard of, such as Coca-Cola, Shell Oil, The Library of Congress, and the Home Depot. Extraordinary! Alicia, thank you for being on the show. The title today, which we are going to hold your feet to the fire on delivering is, “How to Increase Your Company's Capacity to Handle More Business Without Compromising Quality”. Our seven minutes start now. Question number one is who is your ideal client? Alicia Butler Pierre 03:34 The ideal client for us is small businesses with less than 50 employees that have more demand than they can currently handle. That's the ideal client for us. Tom Poland 03:45 Right. And very well articulated. So, tell us about the problem you solve. I guess it's something to do with scalability, is it? Alicia Butler Pierre 03:52 Absolutely, of course! Scale, but sustainable scale. So, the problem that we are solving is unsustainable, chaotic growth. What happens when your company is the beneficiary of great marketing and great sales campaigns and strategies? Well, now you might have a different type of problem. You go from not having enough customers to maybe having too many. And that's when you might need that operational or business infrastructure in place. Tom Poland 04:19 You might! Yeah, never leave an entrepreneur in charge of their own idea unless you put the right people or processes in place, which is where you come in. So, question three has six minutes left. Question three, your target market is very growth orientated. You know, they've already achieved something pretty significant. It might be a mess, but they've got there through ideas and energy and vision and drive. What I'm saying is they're going to be trying a bunch of things, but before we get to the mistakes they've made along the way, let's talk about the symptoms that they're going to be experiencing in their business. What's happening? I mean, generally, there are going to be things falling through the cracks, but what else is going on in the business that would give them a heads up that they should be reaching out to someone like you? Alicia Butler Pierre 05:02 Sure, absolutely. One of the number one, tell-tale signs or symptoms, Tom, is the loss of employees or their staff or team members, whatever you refer to them as. So very high attrition, high turnover, increase in customer complaints. So many things are happening at the same time. It's very difficult to keep up. And without the processes that you were just referencing, it's very easy for important tasks to fall through the cracks. There may not be any quality assurance, let alone quality control. There's failed audit. A lot of businesses have to be audited, or they have to be accountable to some type of regulatory or some type of governing agency or entity. What if they fail those audits, again, increase in negative reviews? So those are some of the immediate tell-tale signs that you may want to start getting your business infrastructure in place. Tom Poland 05:56 Yeah, that's a pretty comprehensive list of pain, isn't it, really? You've got this entrepreneur who's achieved such extraordinary things, but is in danger of losing it unless they get their ducks in a row? So, what sort of mistakes do you see people making before they find your solution? We've got just over four minutes left. What are some of the big things that you notice that these clients have done before that before they start working with you, they think, “Wow, that was a big mistake”? Alicia Butler Pierre 06:21 Honestly, Tom, because of the nature of the work that I do, the number one mistake, or I'm not even sure if it's fair to call it a mistake. Because these business owners and entrepreneurs, don't know what they don't know. So, they don't know to even ask for something or look for something like business infrastructure. There isn't much exposure when it comes to operations, operational excellence, or operations management. They hear these things and what may happen for those who are savvy enough to even ask that question, or seek out that type of a resource, they'll find one of two things, Tom. Either, one, the resources are usually reserved for much larger organizations, or maybe even manufacturing companies. And then secondly, that the people would be able to help them just don't work with small businesses. So that's why my company, we're just on this quest to provide the resources and make it affordable, and accessible. Tom Poland 06:21 Yeah, so, and do me a favor, hold up that little sheet of paper that I saw you waving around. Now, folks, for those listening to this, this is a template for interviews. And Alicia is pretty prepared for this interview by using this template. And the reason I'm asking- it's just on one page, and all the questions are there. Alicia Butler Pierre 07:40 Your name- Tom Poland 07:41 My name and Leadsology, and so on? And the date. Alicia Butler Pierre 07:44 But this is the other thing I do- Tom Poland 07:46 Yeah? Alicia Butler Pierre 07:46 Is your LinkedIn profile? Tom Poland 07:49 My God, the reason I'm asking you to hold that up, Alicia, is and I'm just going to stop the clock here because I'm robbing you of some time. But I just wanted to impress upon people, not just that you're walking the talk, but how simple a process can be. Because a lot of people think they've got to have some sort of SaaS, ERP platform, blah, blah, blah, or app thingy. And it can sometimes be efficiency, and effectiveness. It can be something as simple as one sheet of paper. So, I just want to do to reinforce that point. And I'm going to start the clock again. Alicia Butler Pierre 08:22 Okay. Tom Poland 08:23 Now, two and a half minutes left, what's one valuable free action that you would say an audience member could take? It's not going to solve the whole problem, but it might just start them heading off in the right direction. Alicia Butler Pierre 08:34 Using things as simple as so you like that one-pager? Well, I have something even more impressive for you, Tom. Something as simple as using stick figures, and index cards. These two tools alone, these very low budget, low tech, analog type tools can do you a world of good in figuring out what work you need to perform, how that work is organized, and who ideally should perform the different types of work that you identify, and how is that work performed? Tom Poland 09:07 My God, I'm loving this! Alicia Butler Pierre 09:08 So, stick figures and index cards. Tom Poland 09:10 The index card was A2 one, another one was C1 on this little stick figure like you see, you know, how you describe that. Just, oh, I don't know, it's maybe six inches or it's got the label on the front. And you got CEO on it, right? Alicia Butler Pierre 09:22 That's right. And this is laminated. So, this is another product that my company offers to our clients. And the reason it's laminated is that in the process of trying to figure out well, who ideally should perform task C1? Well, the CEO or the founder may say, “Well, it's me! I do that.” But, Tom, is that person really the right person to perform that task? Should it really be an office manager, for example, should be the ideal person to perform that task? So again, something as low-tech as these stick figures and index cards. I have done, this exercise with so many companies at this point, and every single time it really brings to life what's going on in the company. Tom Poland 10:07 You're the only person on earth that I've had to stop the clock twice more. Folks, so this works for entrepreneurs. I call them dogs. Dogs are tactile. They're visceral. They feel things. They see things. They're not so good at five-year cash flow spreadsheets, but the little, I can just imagine you holding those up or even someone with a clear kitchen table, putting those down, everything would get crystal clear all of a sudden. And you often don't get that with software. So, folks, if you're listening to this, you got to head over to our Leadsology.guru website. Have a look at the podcast and find this podcast so you can see what Alicia just showed. So yeah, so let's head on. 90 seconds left. Question six, a valuable free resource, where can people go to find out more about this? Alicia Butler Pierre 10:53 If you want to find out how to use tools like stick figures and index cards and so much more? Check out a free audio masterclass where you can learn exactly how to use those types of tools to answer those four questions that Tom and I just reviewed. And the best place to go is smoothoperator.courses. Smoothoperator.courses. Tom Poland 11:15 And that was named after your nickname, was it? Smoothoperator.courses. Alright, so let's- thank you for that. Smoothoperator.courses, folks. So, let's go to question seven, 50 seconds left, what's the one question I should have asked you but didn't? Alicia Butler Pierre 11:33 What is business infrastructure, Alicia? Tom Poland 11:35 What the heck is it, Alicia? Alicia Butler Pierre 11:38 What is it? So, business infrastructure is simply a system for how you link your people, your processes, like, you know, and a process could just be in the form of a checklist. Your people, your processes, and any tools or technologies that you're using. How do those three things link together in a cohesive system such that you can scale in a sustainable, profitable, and repeatable way? It's literally laying the foundation to support sustainable growth and ultimately scale. Tom Poland 12:13 Alicia, Thank you so much. Alicia Butler Pierre 12:16 We did it! And I hit the seven minutes. Tom Poland 12:20 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

My guest Tom Poland is the multiple best-selling author of the Leadsology® series and the creator of marketing programs by the same name. His specialty is the generation of a predictable weekly flow of high quality, inbound, new client inquiries. He's spoken on global speaking platforms alongside the likes of Brian Tracy, Marshall Goldsmith, Dr Ivan Misner, Michael Port, and many other marketing greats.

MYy guest Tom Poland is the multiple best-selling author of the Leadsology® series and the creator of marketing programs by the same name. His specialty is the generation of a predictable weekly flow of high quality, inbound, new client inquiries. He's spoken on global speaking platforms alongside the likes of Brian Tracy, Marshall Goldsmith, Dr Ivan Misner, Michael Port and many other marketing greats.

Tom Poland is the multiple best-selling marketing author with over 37 years' experience in sales and marketing. He has also started, managed and sold multiple businesses including teams of over 100 and revenue of more than twenty million dollars. At time of writing Tom is currently working with clients in 27 cities and 15 time zones around the world and describes himself as ‘voluntarily married', living in a house on the sand, next to the blue waves at little Castaways Beach in Queensland Australia. www.LeadGenDemo.Live tom@leadsology.guru https://www.leadsology.com (www.leadsology.com) Mentioned in this episode: Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle

Tom Poland is the Founder of Leadsology and a multiple best-selling author specialising in lead generation for professionals. With clients in over 150 cities around the world he's best known for his marketing with webinars model.  He says that he's voluntarily married and lives and works from his home on the sunny Sunshine Coast of Australia. What we'll be discussing on tonight's show: The title of a webinar is key to attracting the right audience, any tips for creating titles? You're best known for your latest best seller Marketing With Webinars, why do you prefer using webinars for your lead generation? Can presenters give away too many ideas when they present a webinar? What's Tom Working on Right Now? The 2nd edition of Marketing With Webinars (free copy) at the start of our launch on March 15th: >>> https://www.GetTomsFreeBook.com How to Get Hold of Tom: LinkedIn:- https://www.linkedin.com/in/tompoland Twitter:- https://twitter.com/tompoland Website:- https://www.leadsology.guru To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

 Discover what are the three key components you need to be focusing on to build a better platform for your business Learning why you should stop putting out more money and giving up easily isn't going to get you the recognition you deserve Find out how another degree, multiple certificates, and lots of training isn't going to get you clients Resources/Links: Wanting to Get Recognized for your Knowledge, Talent, and Excellence? Learn how you can build the career you want and become an expert through the power of recognition: Dorieclark.com/toolkit Summary Have you been trying to grow your brand or profile but just end up feeling frustrated with it? Do you want to know how you can play the long game and become a recognized expert? Are you ready to find out what are the three components you need to focus on to build the career you want? Dorie Clark is the author of the Long Game and teaches for Duke University Fuqua School of Business. In this episode, Dorie talks about how to become a recognized expert that everyone needs through the right platform, better content creation, and expanding your network. She also shares the mistakes you should be avoiding that can stop you from getting the recognition you want and deserve. Check out these episode highlights: 01:33 – Dorie's ideal client: “So leaving aside the corporate speaking work that I do, my ideal clients for coaching and for my online courses are professional service providers that are looking to grow their brand.” 02:07 – Problem Dorie helps solve: “This is a problem that I experienced myself when I started my own business 15 years ago. I became a marketing strategy consultant. And as soon as I stepped into the world of business, I suddenly realize to my heart, “Oh, my God, I think everyone in the world is a marketing strategy consultant.” 03:34 – Typical symptoms that clients do before reaching out to Dorie: “What I often see is that for a lot of really smart people who become professional service providers, so often because, you know, been inculcated in us, we tend to believe that another degree or one more training, or one more certification is somehow going to be the answer.” 04:45 – Common mistakes that people make before they find Dorie's solution: “The common mistakes that I see are, first of all, sometimes we get too easily defeated in the process. And that's something that is really upsetting to me because I want to live in a world where it's not the loudest voices that win, but it's the best ideas that win.” 06:03 – Dorie's Valuable Free Action (VFA): “So one of the components that I talked about in my recognized expert framework is content creation. And I feel like this is often the low-hanging fruit. It almost seems self-evident when you say it, but I think somehow, a lot of times, we don't realize it in our lives.” 07:09 – Dorie's Valuable Free Resource (VFR): Check out Dorie's Toolkit: Dorieclark.com/toolkit 07:46 – Q: I'm going to steal the mantle, Tom, and I'm going to flip it back on you. What is the number one thing that you have done that has helped you in your ascent to being a recognized expert in your fields? A: I've figured out a relentless way to generate leads virtually every single week of the year. Tweetable Takeaways from this Episode: “If people do not know what your ideas are, you will never be known for your ideas.” -Dorie ClarkClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone. Welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out at you from little Castaways Beach in Queensland, Australia, joined today by the best burnable, Dorie Clark! Dorie, good day. A very warm welcome again from Down Under. Where are you based? Dorie Clark 00:25 Hey, Tom, so glad to be here! I'm in New York City. Tom Poland 00:27 New York City, the Big Apple, the city that never sleeps. For those of you who don't know Dori, she is the possessor of the Guinness Book of Records for the world's shortest bio. The last person I interviewed had about 350 words, and I think Dory has listed about 18. But for what it's worth, in addition to that, I made that up, folks! But she is the author of the Long Game and teaches for Duke University Fuqua School of Business. She is- you've probably seen her around because she's been featured in, I don't know, Forbes, Harvard– you name it, she's been there! She doesn't have this in a bio, but she is a sought-after speaker and makes a contribution to business and personal diversity, which, I believe, is going to leave the world a better place. So, Dorie, it's a real privilege to have you back on the show again. Thanks for accepting our invitation the second time around. Sick, the last interview was five years ago, which leads us, actually, into the title, “How to Play the Long Game” because it has been a long game! Dorie Clark 01:22 The long game is making friends with Tom Poland and keeping him in your life. That's what I try to do! Tom Poland 01:27 You're welcome back anytime! Let's kick-off. Our seven minutes starts now. Question number one, who is your ideal client, Dorie? Dorie Clark 01:33 So, leaving aside the corporate speaking work that I do, my ideal clients for coaching and for my online courses are professional service providers that are looking to grow their brand and raise their profile so that they do not get treated like a commodity in the marketplace. Tom Poland 01:52 I love this because you walk the talk! You know, I see you around on the internet constantly doing exactly that. So why don't we carry on that thing? So, question number two, six and a half minutes left, tell us more about that problem that you solve? Dorie Clark 02:07 Well, this is a problem that I experienced myself when I started my own business 15 years ago. I became a marketing strategy consultant. And as soon as I stepped into the world of business, I suddenly realize to my heart, “Oh, my God, I think everyone in the world is a marketing strategy consultant.” And somehow, I had to differentiate myself. And so, the grueling process of figuring out how to do that, over the course of the past 15 years, led me to really study it carefully and to write books about it. And it inspired me to want to teach other people so that they could get their ideas heard. So, if you are frustrated because you're always having to do RFPs, and people aren't coming to you specifically. If you feel like you always have to beg and plead the case, and you see other people getting opportunities for speaking or for books or things like that. And you wonder, “Why am I not getting them?” That was the frustration that I felt, and I want to help people with that. Tom Poland 03:04 Right. One of the tricky things about that is that you've got to figure out what actually works, but also be true to yourself. Right? And- Dorie Clark 03:11 That's exactly right! Tom Poland 03:13 We might explore that a little bit more. We've talked a little bit about the problem. And you've touched on some of the symptoms, which is you see other people getting booked. And it seems like some of them may not even be quite as much of an expert as you are. What are some of the other typical symptoms that someone who needs your service is going to be experiencing in their life or business? Five minutes left. Dorie Clark 03:34 What I often see is that for a lot of really smart people who, you know, become professional service providers, so often because, you know, been inculcated in us, we tend to believe that another degree or one more training, or one more certification is somehow going to be the answer. And, unfortunately, more of that thing probably isn't! It's not a bad thing to do professional development, it's a good thing, but it's not going to get you, clients. It's not going to get you a claim. It's not going to build your platform. We have to do something else. And what I came to realize is that there are three key components, as part of my recognized expert framework, that I really believe are crucial. It's content creation. It's social proof, so you build your credibility, and it's building your network. If you can leverage that, that's how you can make a big difference! Tom Poland 04:23 Content creation, social proof, leveraging your network. Let's just touch on- four minutes left, question four. You've mentioned one of the common mistakes that people often make in trying to solve this problem of getting noticed and getting generating demand, which is another qualification or another course. What are some of the other common mistakes that people make when trying to get noticed and get booked? Dorie Clark 04:45 The common mistakes that I see are, first of all, sometimes we get too easily defeated in the process. And that's something that is really upsetting to me because I want to live in a world where it's not the loudest voices that win, but it's the best ideas that win. And so, it pains me when talented professionals, you know, they get turned away or they hit a roadblock or a gatekeeper. And they assume, “Oh, well, I guess I'm not good enough” or “Oh, I guess this isn't going to work out.” That is not necessarily true! And we have to keep pushing, so I think a common mistake is giving up too soon. I think another common mistake is sometimes rebelling against it and saying, “Well, you know, why should I have to do that? My work should speak for itself.” I mean, maybe on a different planet, not this planet. And another common mistake is assuming you can buy your way out of the situation. So, people say, “Oh, well, you know, I'll hire a PR firm.” Throwing money at the problem is not the solution, you need a holistic solution. One of them is Tom Poland's Leadsology. And one of them, hopefully, is the work that I do. Tom Poland 05:53 Thanks, Dorie! Question number five, two and a half minutes left, a valuable free action. What's something that someone could do that might start them down the road, not going to solve the whole problem, but it might get them started? Dorie Clark 06:03 So, one of the components that I talked about in my recognized expert framework is content creation. And I feel like this is often the low-hanging fruit. It almost seems self-evident when you say it, but I think somehow, a lot of times, we don't realize it in our lives. If people do not know what your ideas are, you will never be known for your ideas. And so, therefore, it becomes essential for you to create content that is shareable because otherwise, the only people that will be able to see what you're made of are people that you've already worked with. That's a small audience. Or the people they refer you to, that's a small audience too! When you create content, whether it's writing articles, giving speeches, or starting a podcast or something like that, it gives you a way for your ideas to travel further than you could. It gives them the potential to reach new people that wouldn't know about you otherwise, so that they can say, “Oh my gosh, that's exactly what I need!” Tom Poland 07:00 Perfect! Thank you for that. 75 seconds left, two questions to go. One valuable free resource. Where can we direct folks to find out more about your solutions? Dorie Clark 07:09 So, one thing that I hope will be helpful is I've created a recognized expert self-assessment. You can get it at Dorieclark.com/toolkit. It's completely free! And it's a scored self-assessment to actually help you rate and understand where you are in the process of becoming a recognized expert. And be able to see where you're strong, where you're weaker, and it gives you recommendations about where to focus your energy. Tom Poland 07:33 So, it's Dorieclark, D-O-R-I-E, Clark, .com/toolkit. Love it! Thank you very much. 30 seconds left, so heaps of time! What's the one question I should have asked you, but didn't? Dorie Clark 07:46 Well, I'm going to steal the mantle, Tom, and I'm going to flip it back on you. And I want to ask you, stealing the time here, what is the number one thing that you have done that has helped you in your ascent to being a recognized expert in your fields? Tom Poland 08:01 I've figured out a relentless way to generate leads virtually every single week of the year. That's my holy grail! Dorie Clark, is very clever. Thank you so much for your time. Tom Poland 08:11 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Tom Poland, founder of Leadsology, lives life in the present moment and encourages other entrepreneurs to do the same. From meditation to structuring his own 3.5-day workweek, Tom demonstrates making it by living his best life now.

Building a community is the best way to sell a product. Imagine having people from around the world, all sharing your product. Then you can give them as much added value as you can. All it takes to build a community is a product and to just be yourself. Learn how to be yourself with your host, Mitch Russo and his guest Tom Poland. Tom is the founder of the Leadsology program, where he helps people generate high-quality inbound leads. He is also the author of several books such as The Million Dollar Ceiling and Leadsology. Learn how to just be yourself so that others can find you. This is one of the most effective ways to building a community. Build a diverse community today!Listen in as we explore the building of a community, the passion behind the mission and the people who go to great lengths to change the world and attract only those who are fully aligned with their vision.Love the show? Subscribe, rate, review, and share!Here's How »Join The Tribe Builders Community today:mitchrusso.comMitch Russo LinkedIn

In this episode, Tom Poland of Leadsology joins us to share his expertise on generating qualified leads through high-value webinars. Tom digs deeper into marketing, breaking it into three major parts: audience, webinar, biggest mistakes in marketing.    Tom is a multiple best-selling marketing author that helps clients enjoy a weekly flow of inbound and new client inquiries.    If you're interested in getting in touch with Tom, please visit their website at https://www.leadsology.guru/   P.S Whenever you're ready, here are 3 ways I can help you create more cash flow, more wealth, and more time:   Get the 60-minute crash course In our FREE Facebook Community, we have an on-ramp program that will help you map out your goals, review your foundations, get some quick runs on the board and get you excited again about your life and business. If you want to learn more, visit https://www.facebook.com/groups/thewealthmentorcommunity/   Join our Your Lifestyle Business Implementation Program and be a Case Study I'm putting together a new business owner case study group this month... stay tuned for details. If you'd like to work with me on your scale plans... contact me on Messenger and comment the word 'Case Study' at https://www.messenger.com/t/jackson.millan   Book a Breakthrough Session And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how to get you to remove cash flow bottlenecks and turn your business profits into personal wealth. contact me on Messenger and comment the word 'Breakthrough' at https://www.messenger.com/t/jackson.millan

In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of SEO Leverage podcast, will share his favorite medium to lead people to his offer and that is through webinars. Tom is the multiple best-selling author of the Leadsology® series and has a proven system to generate high-quality leads for your business.   Podcast Highlights: 01:00 Podcast Intro 01:10  Introduction of the Guest  02:28 Tom Poland's background and how he started doing webinars? 06:11  What are the three characteristics of your messaging that will catch the attention of your audience? 10:22  In some businesses, messaging does not need numbers. 12:17 How to focus your messaging to the three category types of audiences?  16:22  Understanding how lead magnets work and how people will take the offer and give their commitment to it. 25:54 Why does Tom choose a webinar as his lead magnet? 29:19  What does it take for a person to opt in for a lead gen? 32:00  Recap 35:59  Where to learn about the leadsology program of Tom Poland? 36:35  End   Connect with Tom Poland: Website:  https://www.leadsology.guru/ Attend his live webinars - leadgendemo.live which will bring you to https://www.leadsology.guru/mwwlive-may2021/?ref=157   Resources: Tom Poland's books: Leadsology: The Science of Being in Demand by Tom Poland https://www.amazon.com/LEADSOLOGY%C2%AE-SCIENCE-DEMAND-Tom-Poland-ebook/dp/B01IUZXCUG   Marketing with Webinars https://www.amazon.com/Marketing-Webinars-Tom-Poland-ebook/dp/B08B3S6JNR

Inbound marketing isn’t a one-size-fits-all model, but that doesn’t mean you can’t build a strategy to systemize it. According to marketing specialist, Tom Poland, inbound marketing all comes down to finding your winning formula and creating a repeatable structure. In this week’s episode, Tom Poland — Founder of Leadsology, The Science Behind Being in Demand — gives world-class advice on building a successful inbound marketing strategy, no matter the size of your firm.    Author of The Million Dollar Ceiling and Leadsology, and host of Marketing the Invisible podcast, Tom Poland has trained over 2,000 business owners to generate an inbound flow of high-quality, new client inquiries that brings in fresh customers each week.In this episode we discuss:   The key differences between inbound and outbound marketing How to systemize your inbound marketing approach The importance of building an inbound marketing strategy #WorkTheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#tompoland#inboundmarketing#inboundmarketingtips#marketingstrategies#marketingadvice#inboundmarketingtips#inboundmarketingblog#inboundmarketingstrategy#inboundmarketingcertified#inboundmarketingcoach

Join my friend Tom Poland and me and discover “How To Generate High Quality, New Client Inquiries, In Just One Hour A Month With Webinars.” Tom Poland is an inbound marketing specialist with 37 years of experience. He’s the multiple best-selling author of the Leadsology® series and he’s also shared international speaking platforms with the likes of Michael Gerber, Marshall Goldsmith, Brian Tracy and many others. Tom has started, managed and sold multiple businesses over four decades including teams of over 100 and revenue of more than twenty million dollars. He works with clients in 27 cities and 15 time zones around the world. He describes himself as ‘voluntarily married’ and lives in a house on the sand, next to the waves at little Castaways Beach in Queensland Australia.     ---------------------------- You can download Tom’s Giff – www.LeadGenDemo.Live,  experience first hand how to run a marketing webinar that generates a weekly flow of new client inquiries, at http://www.dailyconfidence.show/gifts/   Follow the show on your favourite platform Apple Podcast: https://podcasts.apple.com/ca/podcast/daily-confidence-for-entrepreneurs/id1515082828 Website: http://www.dailyconfidence.show Twitter: https://www.twitter.com/confidence_show Facebook: https://www.facebook.com/DailyConfidence.Show Instagram: https://www.instagram.com/dailyconfidence.show/ YouTube: https://www.youtube.com/channel/UCi-5AsQiOKQRgCOj6DdkgVA

In today's episode of the INfluence Podcast, Jake interviews serial entrepreneur and marketing expert Tom Poland. Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's led teams of over 100 people and annual revenue of more than 20 million. Since 1995 Tom has dedicated himself as a full time professional to helping business owners to live a fulfilling personal and professional life whilst adding value to their clients and their own business. At last count Tom's process has helped over 2,000 business owners across 193 different industries and 4 continents to develop and grow their businesses. Many have gone on to add millions to their earnings and their testimonials are on his website. Tom's work has been published in 27 countries and he's shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracey and many others. Tom's latest book, Marketing with Webinars gives you a proven step-by-step method for generating new client inquiries in bulk and without significant cost or complication using webinars. Highlights from the episode include: - How to generate enough leads for your business in under an hour a month using webinars - How to fill your webinar WITHOUT paying a single penny in advertising fees. - The 'myth' of evergreen webinars - and what you should do instead to convert more sales with webinars Resources Mentions: - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic - Grow your brand with Instagram: https://jakeadamdavey.com/brand - jakeadamdavey.com/avatar Marketing with Webinars, Tom Poland - Grab your copy at Jakeadamdavey.com/Tom Autobiography of a Yogi - https://amzn.to/32D8jsU Richard Koch: 80/20 principle - https://amzn.to/2K5Mwn9 Contact Tom here: Leadsology.guru Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don’t Forget: If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

In this episode, bestselling author, and marketing mentor, Tom Poland joins Arvee to discuss the characteristics that a person should have to become a million-dollar speaker.  Listen as they discuss sharing the stage with Brian Tracy, Tom's program “Leadsology”, and marketing webinars.   About the Guest: Tom Poland is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's managed teams of over 100 people and annual revenue of more than 20 million. These days Tom's thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website Tom's work has been published in 27 countries and he's also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. Leadsology® - The Science Of Being In Demand   About the Host: Arvee Robinson is The Master Speaker Trainer, public speaking coach, international speaker, author of Speak Up, Get Clients. She teaches business owners and entrepreneurs how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads, grow their business, and make a difference with their words. Arvee has trained over 5,000 individuals, given over 3,500 speeches around the world and has shared the stage with speaking giants, such as Mark Victor Hansen, Brian Tracy, Les Brown, Tommy Hopkins, Loral Langemeier, Sharon Lechter, and many more. Arvee is the top “How to” trainer in public speaking today. She offers speech coaching, speaker training workshops, and public speaking mastermind programs. Her programs will grow your business and make you money for the rest of your life. For more public speaking tips and public speaking skills, visit: http://arveerobinson.com or attend her next LIVE event: http://Milliondollarspeakersummit.com Follow Arvee Robinson on Social Media: Facebook: https://www.facebook.com/arveerobinson/fanpage Instagram: https://www.instagram.com/arveerobinson  LinkedIn: https://linkedin.com/in/arveerobinson Twitter: https://www.twitter.com/arveerobinson  YouTube: Arvee Robinson Get a copy of my new book, "Speak Up, Get Clients" on Amazon: http://bit.ly/speakupgetclientsbook  See you on the next episode of The Million Dollar Speaker Podcast.   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Tom Poland, renowned entrepreneur and bestselling author of the Leadsology series and Marketing with Webinars, shares his system to marketing with webinars by collaborating with influencers. Tom Poland's Lessons to Partner with Influencers through JV webinars During the conversation, Tom reveals: The power of "OPN" to share your message in a grander way and land new clients The four R's to connect with business partners The system to create a constant stream of client consultations on your calendar The Prius factor to build connections with influences What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying The reason he doesn't favor common marketing strategies such as Facebook ads and blogging,  and what really works instead to get new clients The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors allowed him to create a seamless process to grow his business About Tom Poland Time Poland is a multiple best-selling marketing author. Over the past 41 years he had started and sold five businesses, taking three of them international and has lead teams of over 100 people with annual revenue of more than 20 million dollars. The new book Marketing with Webinars reveals his unique webinar marketing method that has helped thousands of organizations globally enjoy the fulfillment and prosperity that comes with a weekly flow of high-quality, inbound, new client inquiries. Learn more about Tom at https://www.leadsology.guru/ Check out Tom's new book, Marketing with Webinars at https://www.cloriskylie.com/marketingwithwebinars Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com Join Tom's Facebook group: www.facebook.com/groups/leadsology/

You know you need to fill your pipeline. Duh. But how do you get the right leads, people that will actually buy from you? Check out my interview with Tom Poland - founder of Leadsology. His stuff rocks - and works! EPISODE: Is Your Lead a Real Lead? Systems for Demand Generation Generalize Marketing or Get Nichey With It STAY CONNECTED Facebook | Twitter | LinkedIn www.coolmoneyshow.com | Read the Full Shownotes!

Back by popular demand, Tom Poland joins us again to share his wisdom and lessons learned as a hugely successful marketer and author of the Leadsology® series and the creator of marketing programs by the same name. His specialty is the generation of a predictable weekly flow of high quality, inbound, new client inquiries. He’s spoken on global speaking platforms alongside the likes of Brian Tracy, Marshall Goldsmith, Dr Ivan Misner, Michael Port and many other marketing greats. Listen in as he shares: How and why some businesses are thriving in the COVID19 era and his top tips to help you to do the same Why visualizing the worst-case scenario could help you overcome the fear of the unknown to grow your business exponentially How to use negative situations to flip the switch in our thinking so we can become instant problem solvers The key to dissolving, pent-up helpful emotions to gain clarity The Four Forces model: Tom walks us through a set of laser-focused mini-exercises to enable you to differentiate fear from fiction so you an overcome your inner demons. Why it’s essential to expand your comfort zone for your personal and business growth You can get Tom’s The Million Dollar Ceiling book for FREE here: Leadsology Free Stuff Join Tom’s Facebook community to receive cutting-edge advice on how to generate inbound leads, and invitations to exclusive and free Events: Leadsology Facebook Group. Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training 

On this week's episode of The Blue Collar Culture Podcast, we speak with special guest Tom Poland, creator of Leadsology. Tom is a marketing mentor, and a guru for lead generation who has had incredible success when it comes to building marketing systems and getting people to think differently about the sales and marketing process. His focus today is “Leadsology: The Science of Being in Demand”, which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses.“One of the biggest myths is that you have to be really good at sales if you're going to get a new client on board. My take on that is that selling is what you have to do when your marketing sucks. If your marketing really sucks, your sales skills have to be pretty good because you haven't differentiated yourself or given anyone a compelling reason why they should pick you. If you get your marketing happening, the inquiries are going to come in and people are gonna want to work with you,” says Tom.We chat about debunking sales and marketing myths, as well as:

On this week’s episode of The Blue Collar Culture Podcast, we speak with special guest Tom Poland, creator of Leadsology. Tom is a marketing mentor, and a guru for lead generation who has had incredible success when it comes to building marketing systems and getting people to think differently about the sales and marketing process. His focus today is “Leadsology: The Science of Being in Demand”, which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses.“One of the biggest myths is that you have to be really good at sales if you're going to get a new client on board. My take on that is that selling is what you have to do when your marketing sucks. If your marketing really sucks, your sales skills have to be pretty good because you haven't differentiated yourself or given anyone a compelling reason why they should pick you. If you get your marketing happening, the inquiries are going to come in and people are gonna want to work with you,” says Tom.We chat about debunking sales and marketing myths, as well as:

A fascinating and insightful conversation on business marketing, lead generation, and the purpose of life(!) with Tom Poland, creator of Leadsology® and a #1 best-selling author of numerous books that support people in building sustainable businesses (and successful lives). Tom currently helps entrepreneurs around the world create a flow of high-quality, inbound, new client inquiries into their business almost every week of the year. In this conversation, one of my favorites yet(!), Tom shares his brilliance across a variety of topics: marketing, webinars, lead generation, as well as what it takes to create an extraordinary life. We discuss what happiness really is, life purpose, Tom's introduction to personal development which started when he was just 16 years old, and some extraordinary insights on what success really is gained from his time doing volunteer work in prisons running goal setting workshops. Plus so much more! Join us in this conversation, you will not be disappointed.

To have a successful business, you have to have a consistently flow of ideal leads entering your sales process. Even better is if you have a system that can predictably deliver those leads every week! There is a big difference in the quality of leads from inbound marketing versus outbound marketing (which can be expensive and unpredictable.) On Amplify Your Success Podcast episode 186, I’m joined by Tom Poland, multiple best-selling author of the Leadsology® trilogy, who joins me to share his brilliant three-part marketing model that delivers a steady stream of prospects into your business. Be sure to join the Amplify Your Success Community to hear more.   Key Takeaways Why the Leadsology 3-part marketing model is key to generating consistent, predictable leads that can turn into thousands of dollars of monthly revenues. What the difference inbound and outbound marketing is (and why using inbound can make marketing EASIER.) How to use O-P-N to access a high-quality, inexhaustible source of new leads. Tom’s primary marketing asset that he’s used over and over again to attract and convert high-paying clients. A surprising suggestion for a Call To Action (if you aren’t doing this, you are most likely having too many sales conversations with people who will NEVER buy.) Confirm vs. convince: The key to successful consultation enrollment conversations. How to mitigate the biggest obstacle for qualified prospects to make that final buying decision. Resources Mentioned in This Episode: Get Tom’s FREE Resource FiveHourChallenge.com Leadsology Book Amplify Your Success Community

Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's managed teams of over 100 people and annual revenue of more than 20 million. These days Tom's thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website Tom's work has been published in 27 countries and he's also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. www.leadsology.guru Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Poland is a marketing mentor that started his first business at just 24. He has since started and sold four others, with two of them going international. In that time, he managed annual revenue of over 20 million. He is the author of The Million Dollar Ceiling and creator of the learning program Leadsology: The Science of Being in Demand. Over 2,000 businesses across 193 different industries and four continents have completed his program and added millions to their earnings. Tom has spoken at international programs with the likes of Michael Gerber, Brian Tracy, Richard Koch, and more. In today’s content-packed episode, Tom shares his tips for creating a flow of high-quality new clients every week: How to unleash your power to achieve your outcomes The key to identifying your true motivation… this is transformational Why having an ego isn’t always a bad thing… The Four Forces that can shape you and your business How to get past your fears and resistance in order to create a flow of new clients every week Discover more about Tom’s coaching, programs, and more by visiting www.leadsology.guru, learn more Leadsology on his official Facebook page, and follow Tom on Twitter @tompoland. Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training

Tom Poland is back on the show and we are going deeper on how to create your system for endless leads. Tom is a multiple best-selling author of the Leadsology series backed by 39 years of professional sales and marketing experience. Clients currently in 29 cities and 15 time zones around the world. Specializes in generating high quality, inbound, new client inquiries.

Tom Poland is back on the show and we are going deeper on how to create your system for endless leads. Tom is a multiple best-selling author of the Leadsology series backed by 39 years of professional sales and marketing experience. Clients currently...

Have you ever wondered if and how it was possible to create a stream of new client inquiries every single week for your business? Our guest today, Tom Poland went on a quest decades ago and figured out how to make it work. Today, Tom is a multiple best-selling author of the Leadsology series backed by 39 years of professional sales and marketing experience. His clients are currently in 29 cities and 15 time zones around the world to learn from him and to implement his system. Tune in to learn how to generate high quality, inbound, new client inquiries regularly.

 Discover how to attract your PERFECT LEADS and convert them into INSTANT CUSTOMERS like clockwork How to turn their advertising into a profit Learn the proven approach to growing your business by landing more higher-paying clients in a rapidly changing marketplace Resources/Links: Download your copy of “Instant Customers”: The Super Simple 7 Step Framework That You Can Implement Quickly, To Attract And Convert 21 New High Paying Customers Within The Next 60 Days. https://camroberts.com.au Summary When industry leaders, speakers, coaches, and savvy entrepreneurs NEED help with their Marketing Funnels and Sales Systems – they contact Cameron Roberts. Cameron Roberts is the CEO of a company called BubbleGum Marketing. And he's also a marketing strategist at camroberts.com.au. And top of this, he's also a five-star podcaster. Most of the time his team helps people scale their businesses, launch new products, and turn advertising into profitable advertising. In this episode, Cameron shares how he helps entrepreneurs and companies, launch new products, scale their business, and turn advertising into a profit through the power of social media. Check out these episode highlights: 02:34 – Cameron's ideal client: our ideal clients are either people that want coaching or mentoring. Or our ideal clients are people who want done for you professional services. 03:42 – Problem he helps solve: The biggest problem that we solve for both buyer personas is how to turn their advertising into a profit. 04:45 – Typical symptoms that clients do before reaching out to Cameron:One of the biggest problems that I see all the time is, in what we do in relation to, you know, turning advertising into profit and creating marketing funnels and sales systems and marketing campaigns, is that there's a lot of complexity and there are a lot of moving parts. 05:27 – Common mistakes people make when trying to solve that problem: They go into something like Facebook advertising or LinkedIn advertising. And they don't have a back-end system, they don't have a back-end funnel to, you know, nurture the leads and help convert the leads automatically and systematically.. 06:16 – Cameron's Valuable Free Action(VFA):"When it comes to social media marketing, inbound marketing, marketing automation, you've got to invest in your business, you've got to invest in yourself." 07:29 – Cameron's Valuable Free Resource(VFR): Download your copy of “Instant Customers” https://camroberts.com.au 08:12 – Q: "Where do you see marketing going in the next three to five years??" A: you're going to see more smart content created, you're going to see more automation created and you're going to see more AI, artificial intelligence being used in marketing. And what I mean by that, all of those three things are going to create a better user for the prospects or people shopping online or looking for your product or coming into your business and into your marketing funnels. And what you're also going to see is more marketing specialists in those areas that you'll see people who are just specialists in creating smart content. You'll see people who are just specialists in AI, and you'll see people who are just a specialist in marketing automation. And those three things are really going to drive marketing in the years ahead. Tweetable Takeaways from this Episode: Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide,

 Discover how to attract your PERFECT LEADS and convert them into INSTANT CUSTOMERS like clockwork How to turn their advertising into a profit Learn the proven approach to growing your business by landing more higher-paying clients in a rapidly changing marketplace Resources/Links: Download your copy of “Instant Customers”: The Super Simple 7 Step Framework That You Can Implement Quickly, To Attract And Convert 21 New High Paying Customers Within The Next 60 Days. https://camroberts.com.au Summary When industry leaders, speakers, coaches, and savvy entrepreneurs NEED help with their Marketing Funnels and Sales Systems – they contact Cameron Roberts. Cameron Roberts is the CEO of a company called BubbleGum Marketing. And he's also a marketing strategist at camroberts.com.au. And top of this, he's also a five-star podcaster. In this episode, Cameron shares how he helps entrepreneurs and companies, launch new products, scale their business, and turn advertising into a profit through the power of social media. Check out these episode highlights: 02:34 – Cameron's ideal client: our ideal clients are either people that want coaching or mentoring. Or our ideal clients are people who want done for you professional services. 03:42 – Problem he helps solve: The biggest problem that we solve for both buyer personas is how to turn their advertising into a profit. 04:45 – Typical symptoms that clients do before reaching out to Cameron:One of the biggest problems that I see all the time is, in what we do in relation to, you know, turning advertising into profit and creating marketing funnels and sales systems and marketing campaigns, is that there's a lot of complexity and there are a lot of moving parts. 05:27 – Common mistakes people make when trying to solve that problem: They go into something like Facebook advertising or LinkedIn advertising. And they don't have a back-end system, they don't have a back-end funnel to, you know, nurture the leads and help convert the leads automatically and systematically.. 06:16 – Cameron's Valuable Free Action(VFA):"When it comes to social media marketing, inbound marketing, marketing automation, you've got to invest in your business, you've got to invest in yourself." 07:29 – Cameron's Valuable Free Resource(VFR): Download your copy of “Instant Customers” https://camroberts.com.au 08:12 – Q: "Where do you see marketing going in the next three to five years??" A: you're going to see more smart content created, you're going to see more automation created and you're going to see more AI, artificial intelligence being used in marketing. And what I mean by that, all of those three things are going to create a better user for the prospects or people shopping online or looking for your product or coming into your business and into your marketing funnels. And what you're also going to see is more marketing specialists in those areas that you'll see people who are just specialists in creating smart content. You'll see people who are just specialists in AI, and you'll see people who are just a specialist in marketing automation. And those three things are really going to drive marketing in the years ahead. Tweetable Takeaways from this Episode: “When it comes to social media marketing, inbound marketing, marketing automation, you've got to invest in your business, you've got to invest in yourself.” -Cameron RobertsClick To Tweet Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Renowned entrepreneur and bestselling author of the Leadsology series, Tom Poland, shares a simple way he's partnered with influencers to generate a continuous flow of highly qualified leads for his consulting business. Tom Poland's Lessons to Partner with Influencers During the conversation, Tom reveals: The power of "OPN" to share your message in a grander way and land new clients The four R's to connect with business partners The system to create a constant stream of client consultations on your calendar The Prius factor to build connections with influences What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying The reason he doesn't favor common marketing strategies such as Facebook ads and blogging,  and what really works instead to get new clients The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors allowed him to create a seamless process to grow his business About Tom Poland Tom Poland is the best-selling author of the Leadsology® series and has started and sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia. Learn more about Tom at https://www.leadsology.guru/ Check out Tom's new book: Leadsology: Marketing the Invisible  Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com Join Tom's Facebook group: www.facebook.com/groups/leadsology/

  Introducing Tom Poland who developed, created and wrote a best-selling book about his own methodology called ‘LEADSOLOGY’, a 10-part model that reveals each step on the path to generating a steady stream of high quality, inbound, new client enquiries flowing into your business virtually every week of the year. His strengths lie in moving forward in his own business and life, especially when it comes to lead generation, because who likes to connect with ‘beat-around-the-bush’ businesses who never get to the point and are so serious you could shut-off any sense and sensibility.   TOPICS DISCUSSED IN THIS PODCAST EPISODE: (3:30) Marketing by Tom Poland where it started (6:00) Finding a high quality ‘Audience or Lead’ (13:50) Call to action to put your Marketing plan into Action (15:04) Becoming a client of Tom’s with part of his Offer (20:19) What stops a client from taking up an offer online (23:00) All about trust (31:00) Marketing tips ie. Marketing Service versus the physical product (41:00) Be enthusiastic about what you do   HEAR MORE ABOUT TOM POLAND Today’s guest thought it’d be a cool idea to become an astronaut when he was a kid and that he did only he found a bigger comet…planet earth…with cool people. His whole career has been centered on marketing. He grew up in Lincoln County, Georgia and graduated from the University of Georgia with a degree in Journalism. He built and sold four companies, managed annual revenue of 20 million and is a multiple best-selling author of the leadsology series and has over 37 years’ experience driving customers to business. His work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame. He writes a weekly column for newspapers and journals in Georgia and South Carolina about the South, its people, traditions, lifestyle, and changing culture and speak to groups across South Carolina and Georgia.   FAVOURITE QUOTE TO SHARE WITH THE WORLD The secret to success is that you don’t have to be smart. In fact, you only have to be smart enough to know how dumb you are.   ONE BOOK YOU SHOULD READ Principles by Rae Dalio   CONNECT WITH TOM Website Facebook Twitter Offer   CONNECT WITH SASHKA Facebook Instagram Pinterest Twitter LinkedIn   Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here.   SUBSCRIBE ON   

 Discover the fastest path to be known as a trusted and in-demand expert Get outrageous confidence to be authentic online while still keeping your privacy Gain clarity on your "next steps" so that you can create a magnetic online presence that Attracts and Wows! Resources/Links: Grab Your Free Visibility Checklist Here: https://VisibilityChecklist.com Summary Cindy J. Holbrook, aka The Visibility Wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. In this episode, Cindy explains why you need to be visible to people who want what you have to offer and gives valuable tips on how to get you there. Check out these episode highlights: 01:19 – Cindy's ideal client: a coach, an author, speaker, small business owner, who wants to know how to easily attract their ideal clients online 01:42 – Problem she helps solve: TI help my clients gain clarity on exactly what it is they want to be known for. 02:24 – Typical symptoms that clients do before reaching out to Cindy: It's definitely confusion. They're not clear on their message. 03:10 – Common mistakes people make when trying to solve that problem: Basically, what they're doing is they start one strategy and they expect it to work like overnight or within a month. 04:40 – Cindy's Valuable Free Action(VFA):"There are actually a few steps to this action. Number one is they really need to determine what they want to be known for. And number two is who their ideal client is, because you can't be known for anything unless you know what it is you want to be known for." 06:19 – Cindy's Valuable Free Resource(VFR): Grab Your Free Visibility Checklist https://VisibilityChecklist.com 07:12 – Q: "How I became known as the Visibility Wiz?" A: I started out as a coach for divorced women. And because I live in a very remote area, I only had to use online visibility tactics to be seen. And so, what I found happening is my colleagues would start asking me if I could show them how I got on Huffington Post, how I got on eHarmony, how I got on Prevention. And so, I sort of morphed into being the Visibility Wiz because of how I created my own visibility and expertise in the divorce coaching field. Tweetable Takeaways from this Episode: Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: 0:09 Very warm welcome to one more Marketing The Invisible Podcast. I'm Jigar, joined today by Cindy J. Holbrook. Thank you, Cindy, for joining. Where are you hanging out in the world by the way, Cindy? Cindy J. Holbrook: 0:21 Thank you for having me, it's my pleasure. And I live in middle of the Mojave Desert in California. Jigar Poojara: 0:27 Wow. Okay. Cindy, let me introduce you to my audience. Cindy actually guides the entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Her clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal c...

 Discover the fastest path to be known as a trusted and in-demand expert Get outrageous confidence to be authentic online while still keeping your privacy Gain clarity on your "next steps" so that you can create a magnetic online presence that Attracts and Wows! Resources/Links: Grab Your Free Visibility Checklist Here: https://VisibilityChecklist.com Summary Cindy J. Holbrook, aka The Visibility Wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. In this episode, Cindy explains why you need to be visible to people who want what you have to offer and gives valuable tips on how to get you there. Check out these episode highlights: 01:19 – Cindy's ideal client: a coach, an author, speaker, small business owner, who wants to know how to easily attract their ideal clients online 01:42 – Problem she helps solve: I help my clients gain clarity on exactly what it is they want to be known for. 02:24 – Typical symptoms that clients do before reaching out to Cindy: It's definitely confusion. They're not clear on their message. 03:10 – Common mistakes people make when trying to solve that problem: Basically, what they're doing is they start one strategy and they expect it to work like overnight or within a month. 04:40 – Cindy's Valuable Free Action(VFA):"There are actually a few steps to this action. Number one is they really need to determine what they want to be known for. And number two is who their ideal client is, because you can't be known for anything unless you know what it is you want to be known for." 06:19 – Cindy's Valuable Free Resource(VFR): Grab Your Free Visibility Checklist https://VisibilityChecklist.com 07:12 – Q: "How I became known as the Visibility Wiz?" A: I started out as a coach for divorced women. And because I live in a very remote area, I only had to use online visibility tactics to be seen. And so, what I found happening is my colleagues would start asking me if I could show them how I got on Huffington Post, how I got on eHarmony, how I got on Prevention. And so, I sort of morphed into being the Visibility Wiz because of how I created my own visibility and expertise in the divorce coaching field. Tweetable Takeaways from this Episode: “Understand how to make real connections so that you can engage with your audience. And that creates the know-like-trust factor which is needed before somebody's going to pay you for your services and products.” -@cindyj_holbrookClick To Tweet Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: 0:09 Very warm welcome to one more Marketing The Invisible Podcast. I'm Jigar, joined today by Cindy J. Holbrook. Thank you, Cindy, for joining. Where are you hanging out in the world by the way, Cindy? Cindy J. Holbrook: 0:21 Thank you for having me, it's my pleasure. And I live in middle of the Mojave Desert in California. Jigar Poojara: 0:27 Wow. Okay. Cindy, let me introduce you to my audience. Cindy actually guides the entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Her clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a profitable business online. Which is amazing, Cindy. So, our topic today is "How to Get Online Visibility that Attracts Your Ideal Clients",

There’s a science to lead gen, and Tom Poland is the number one scientist is the field. Tom, who named the science Leadsology, has cracked the code to bring a consistent flow of new client inquiries every week. In this episode, not only does Tom pull back the curtain on how to generate consistent leads, he also shares the method that he personally uses to sell his own service, and it’s no less genius than the product he’s selling. We also dive deep into project management systems, detailing the pros and cons of some of the bigger models out there. Plus, there’s some talk of cats and dogs, Entrepreneurial Boredom Syndrome (EBS) and a little Castaway Beach in Queensland, Australia. Join us for an episode packed with gold, gold and more gold. My Guest: Tom Poland Tom Poland is the best selling author of the Leadsology series and he has started and sold numerous businesses with multimillion-dollar revenues. He is voluntarily married to a pretty German frau who he affectionately refers to as his little Bavarian bulldozer. He lives quietly and happily on the sand next to the waves in the little Castaways Beach in Queensland, Australia,   Episode Highlights: [8:22]: I had two things going in my favor; one I was ignorant and second I was broke…. So being ignorant, I made no assumptions about what would work and what wouldn’t work. So I sat at the feet of a lot of people and tried to figure it out. And being broke, I was a hellish motivated. I mean, I literally had three mortgages and I just started a family. [12:17]: I call them, you know, we’ve had this conversation about cats and dogs before. The entrepreneur, the business owner, the salesperson, they’re all dogs in my world…. So dogs are big-picture thinkers, they like working with people… Cats, on the other hand, love five-year cash flow spreadsheets. [22:02]: This is the number one object of any online presentation, assuming it’s a marketing style presentation and not a training, which is a very different beast. The number one objective is the demonstration of your ability to deliver on the promise in the title. It doesn’t matter what sort of fancy pants bonuses or scarcity stuff you do. If you fail to demonstrate clearly unequivocally that you have the ability to deliver on the promise in the title, you have failed your entire presentation. [31:46]: And I believe that some people are listening, going, “Oh my gosh, it’s so manipulative. That’s why I buy stuff and then I regret it later. Because all these marketers, Estie, Tom, all of you, you’re all manipulating.” [34:50]: All those times, someone said, “Trust me, give me your money, and I’ll show you how to get new your clients, it didn’t work out so well. No, it didn’t. So how many times have you done that? Oh, three times? Five times? Seven times? Nine times? Wow. So let’s stop doing that, right…. So what I’m going to say is, you want to work with me, don’t trust me. [41:30]: People look at the money-back guarantee… Yeah, I’ve done that before. And I really feel bad about asking for the guarantee…. There’s no guarantee that the guarantee will be guaranteed. [47:22]: Well, our biggest business struggle is actually behind the scenes. It’s the project management stuff. Dogs like doing new things all the time, you know, we get bored very easily. So we have 15 remote contractors, remote employees, if you like, scattered from the USA, across the Philippines, Bangladesh, India. And so the biggest challenge for me, personally, is letting go and stop being so directive, and start empowering team members to have their own ideas, not just follow my orders.   Quote:  The enemy of great strategy, is the good idea.   Resources & Links: Find Tom: https://www.leadsology.guru/ (Leadsology)...

There’s a science to lead gen, and Tom Poland is the number one scientist is the field. Tom, who named the science Leadsology, has cracked the code to bring a consistent flow of new client inquiries every week. In this episode, not only does Tom pull back the curtain on how to generate consistent leads, he also shares the method that he personally uses to sell his own service, and it’s no less genius than the product he’s selling. We also dive deep into project management systems, detailing the pros and cons of some of the bigger models out there. Plus, there’s some talk of cats and dogs, Entrepreneurial Boredom Syndrome (EBS) and a little Castaway Beach in Queensland, Australia. Join us for an episode packed with gold, gold and more gold. My Guest: Tom Poland Tom Poland is the best selling author of the Leadsology series and he has started and sold numerous businesses with multimillion-dollar revenues. He is voluntarily married to a pretty German frau who he affectionately refers to as his little Bavarian bulldozer. He lives quietly and happily on the sand next to the waves in the little Castaways Beach in Queensland, Australia,   Episode Highlights: [8:22]: I had two things going in my favor; one I was ignorant and second I was broke…. So being ignorant, I made no assumptions about what would work and what wouldn’t work. So I sat at the feet of a lot of people and tried to figure it out. And being broke, I was a hellish motivated. I mean, I literally had three mortgages and I just started a family. [12:17]: I call them, you know, we’ve had this conversation about cats and dogs before. The entrepreneur, the business owner, the salesperson, they’re all dogs in my world…. So dogs are big-picture thinkers, they like working with people… Cats, on the other hand, love five-year cash flow spreadsheets. [22:02]: This is the number one object of any online presentation, assuming it’s a marketing style presentation and not a training, which is a very different beast. The number one objective is the demonstration of your ability to deliver on the promise in the title. It doesn’t matter what sort of fancy pants bonuses or scarcity stuff you do. If you fail to demonstrate clearly unequivocally that you have the ability to deliver on the promise in the title, you have failed your entire presentation. [31:46]: And I believe that some people are listening, going, “Oh my gosh, it’s so manipulative. That’s why I buy stuff and then I regret it later. Because all these marketers, Estie, Tom, all of you, you’re all manipulating.”[34:50]: All those times, someone said, “Trust me, give me your money, and I’ll show you how to get new your clients, it didn’t work out so well. No, it didn’t. So how many times have you done that? Oh, three times? Five times? Seven times? Nine times? Wow. So let’s stop doing that, right…. So what I’m going to say is, you want to work with me, don’t trust me. [41:30]: People look at the money-back guarantee… Yeah, I’ve done that before. And I really feel bad about asking for the guarantee…. There’s no guarantee that the guarantee will be guaranteed. [47:22]: Well, our biggest business struggle is actually behind the scenes. It’s the project management stuff. Dogs like doing new things all the time, you know, we get bored very easily. So we have 15 remote contractors, remote employees, if you like, scattered from the USA, across the Philippines, Bangladesh, India. And so the biggest challenge for me, personally, is letting go and stop being so directive, and start empowering team members to have their own ideas, not just follow my orders.   Quote:  The enemy of great strategy, is the good idea.   Resources & Links: Find Tom: https://www.leadsology.guru/ (Leadsology)

There’s a science to lead gen, and Tom Poland is the number one scientist is the field. Tom, who named the science Leadsology, has cracked the code to bring a consistent flow of new client inquiries every week. In this episode, not only does Tom pull back the curtain on how to generate consistent leads, he also shares the method that he personally uses to sell his own service, and it’s no less genius than the product he’s selling. We also dive deep into project management systems, detailing the pros and cons of some of the bigger models out there. Plus, there’s some talk of cats and dogs, Entrepreneurial Boredom Syndrome (EBS) and a little Castaway Beach in Queensland, Australia. Join us for an episode packed with gold, gold and more gold.   My Guest: Tom Poland Tom Poland is the best selling author of the Leadsology series and he has started and sold numerous businesses with multimillion-dollar revenues. He is voluntarily married to a pretty German frau who he affectionately refers to as his little Bavarian bulldozer. He lives quietly and happily on the sand next to the waves in the little Castaways Beach in Queensland, Australia,   Episode Highlights: [8:22]: I had two things going in my favor; one I was ignorant and second I was broke…. So being ignorant, I made no assumptions about what would work and what wouldn’t work. So I sat at the feet of a lot of people and tried to figure it out. And being broke, I was a hellish motivated. I mean, I literally had three mortgages and I just started a family. [12:17]: I call them, you know, we’ve had this conversation about cats and dogs before. The entrepreneur, the business owner, the salesperson, they’re all dogs in my world…. So dogs are big-picture thinkers, they like working with people… Cats, on the other hand, love five-year cash flow spreadsheets. [22:02]: This is the number one object of any online presentation, assuming it’s a marketing style presentation and not a training, which is a very different beast. The number one objective is the demonstration of your ability to deliver on the promise in the title. It doesn’t matter what sort of fancy pants bonuses or scarcity stuff you do. If you fail to demonstrate clearly unequivocally that you have the ability to deliver on the promise in the title, you have failed your entire presentation. [31:46]: And I believe that some people are listening, going, “Oh my gosh, it’s so manipulative. That’s why I buy stuff and then I regret it later. Because all these marketers, Estie, Tom, all of you, you’re all manipulating.” [34:50]: All those times, someone said, “Trust me, give me your money, and I’ll show you how to get new your clients, it didn’t work out so well. No, it didn’t. So how many times have you done that? Oh, three times? Five times? Seven times? Nine times? Wow. So let’s stop doing that, right…. So what I’m going to say is, you want to work with me, don’t trust me. [41:30]: People look at the money-back guarantee… Yeah, I’ve done that before. And I really feel bad about asking for the guarantee…. There’s no guarantee that the guarantee will be guaranteed. [47:22]: Well, our biggest business struggle is actually behind the scenes. It’s the project management stuff. Dogs like doing new things all the time, you know, we get bored very easily. So we have 15 remote contractors, remote employees, if you like, scattered from the USA, across the Philippines, Bangladesh, India. And so the biggest challenge for me, personally, is letting go and stop being so directive, and start empowering team members to have their own ideas, not just follow my orders.   Quote:  The enemy of great strategy, is the good idea.   Resources & Links: Find Tom: https://www.leadsology.guru/...

 Learn how to win clients through value conversation other than salesy pitch Discover how to get hot leads that wants to hire you instantly Know how to turbocharge your business and created a life with the people, team and clients who believe in your vision and lift you up Resources/Links: Free Training from Terri Levine that reveals : How She Helped 55+ Business Owners Hit 6 Figure Incomes Throughout the past 3 Years Without Them Experiencing Overwhelm, Burnout or Slow Lead Flow: Register Here: https://heartrepreneur.com/freetraining Summary Terri Levine is the founder of Heart-repreneur® and is a business and executive coaching expert. She assists businesses worldwide with business growth, sales, and marketing. In this episode, Terri shares her passion for helping businesses to grow with her own personal experience gained while building multiple successful businesses from the ground up. Terri has created the Heart-repreneur® cause teaching business owners to do business heart-to-heart. Check out these episode highlights: 01:53 – Terri's ideal client: a coach, consultant, strategist, or advisor, who wants to make more money in less time 02:09 – Problem she helps solve: Most coaches, consultants, advisors, and strategists, are working a lot of individual hours and that means they're trading time for money and that's not a good model. So I help them develop their own high ticket signature program and then create a group model with that program 02:46 – Typical symptoms that clients do before reaching out to Terri: They don't get enough leads or they get a lot of the wrong leads. And then they don't know what to do with those lead 03:36 – Common mistakes people make when trying to solve that problem: These people wasting time doing all the wrong things. They're buying program after program. They are spending hours a day on social media that doesn't get them anything 04:41 – Terri's Valuable Free Action(VFA): Set up a valuable educational webinar. Not like a typical webinar. We're not pitching anything; we're not selling anything. We are giving education, value, and content 05:31 – Terri's Valuable Free Resource(VFR): https://heartrepreneur.com/freetraining 06:45 – Q: How you turbocharge your business? A: To turbocharge the business, stop doing anything that isn't working...find no more than three maximum things that actually really work for you Tweetable Takeaways from this Episode: Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Hello everyone. Very welcome to one more Marketing The Invisible podcast. My name is Jigar. Joined today by our very special guests Terry Levine. Hello Terry, thanks for joining and how are you today. And where are you hanging out in the world? Terri Levine: Well I'm glad to be here with you. And today I'm really awesome man. I am in New Jersey on the beach. Literally beaches right behind me. That's where I'm hanging out today. Jigar Poojara: Wonderful, wonderful. Okay. For those who don't know who Terry is, Terry is the founder of Heart-repreneur and is the business and executive coaching expert.

 Learn how to win clients through value conversation other than salesy pitch Discover how to get hot leads that wants to hire you instantly Know how to turbocharge your business and created a life with the people, team and clients who believe in your vision and lift you up Resources/Links: Free Training from Terri Levine that reveals : How She Helped 55+ Business Owners Hit 6 Figure Incomes Throughout the past 3 Years Without Them Experiencing Overwhelm, Burnout or Slow Lead Flow: Register Here: https://heartrepreneur.com/freetraining Summary Terri Levine is the founder of Heart-repreneur® and is a business and executive coaching expert. She assists businesses worldwide with business growth, sales, and marketing. In this episode, Terri shares her passion for helping businesses to grow with her own personal experience gained while building multiple successful businesses from the ground up. Terri has created the Heart-repreneur® cause teaching business owners to do business heart-to-heart. Check out these episode highlights: 01:53 – Terri's ideal client: a coach, consultant, strategist, or advisor, who wants to make more money in less time 02:09 – Problem she helps solve: Most coaches, consultants, advisors, and strategists, are working a lot of individual hours and that means they're trading time for money and that's not a good model. So I help them develop their own high ticket signature program and then create a group model with that program 02:46 – Typical symptoms that clients do before reaching out to Terri: They don't get enough leads or they get a lot of the wrong leads. And then they don't know what to do with those lead 03:36 – Common mistakes people make when trying to solve that problem: These people wasting time doing all the wrong things. They're buying program after program. They are spending hours a day on social media that doesn't get them anything 04:41 – Terri’s Valuable Free Action(VFA): Set up a valuable educational webinar. Not like a typical webinar. We're not pitching anything; we're not selling anything. We are giving education, value, and content 05:31 – Terri’s Valuable Free Resource(VFR): https://heartrepreneur.com/freetraining 06:45 – Q: How you turbocharge your business? A: To turbocharge the business, stop doing anything that isn't working...find no more than three maximum things that actually really work for you Tweetable Takeaways from this Episode: “Find the ones that are easy, effortless, joyful, and fun. And only, only do the ones that work and if any of them stop working, replace it with something else.” -@MentorTerriClick To Tweet “We're not pitching anything; we're not selling anything. We are giving education, value, and content. So, the right audience can find us.” -@MentorTerriClick To Tweet Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Hello everyone. Very welcome to one more Marketing The Invisible podcast. My name is Jigar. Joined today by our very special guests Terry Levine. Hello Terry, thanks for joining and how are you today. And where are you hanging out in the world? Terri Levine: Well I'm glad to be here with you. And today I'm really awesome man. I am in New Jersey on the beach. Literally beaches right behind me. That's where I'm hanging out today. Jigar Poojara: Wonderful, wonderful. Okay. For those who don't know who Terry is, Terry is the founder of Heart-repreneur and is the business and executive coaching expert.

 Discover how to fix a business' slow uptake of improvement Discover why 'observe first, listen first' is a vital action for a leader to do to improve a business' slow progress Learn how to develop and improve your leadership team's performance to help achieve the mission and ensure business success? Resources/Links: Get ABC Model of Rapid Business Improvement: www.metattude.com/abc/ Summary David Deane-Spread is a former commissioned officer in the Australian Defence Forces, a covert operations leader in law-enforcement and another discreet agency. He developed masterful coaching and development skills in government service whilst building and leading high-performance teams for high-risk operations. David has served as a director and CEO of both private and public companies in Australia and overseas. He is the developer of the method for training for attitudinal competence and authored the workbook on the methodology “Master the Power of Your Attitudes”. The search engines regard him as a global leader in the topic. In this episode, David shares his passion for attitudinal competence and effective leadership behavior and how his ABC Model of Rapid Business Improvement can fix a business' slow uptake of improvement. Check out these episode highlights: 02:39 – David's ideal client: managing partners and business owners who have about 150 or more staff looking for rapid business improvement 02:57 – Problem he helps solve: they've got slow uptake of improvement. They want improvement, they try everything they can, but the results aren't coming in 03:28 – Typical symptoms that clients do before reaching out to David:they try to put in new processes, new systems, and it doesn't work 04:15 – Common mistakes people make when trying to solve that problem: They try and force things to happen. They try and they use compliance 05:11 – David's Valuable Free Action(VFA):"Observe first, listen first" 06:13 – David's Valuable Free Resource(VFR): www.metattude.com/abc/ 07:23 – Q:"Do I work with everyone who wants my service?" A:"No!" I do not work with everyone who wants my service. I will work only with those people were I believe that the model, the ABC model, of rapid business improvement is a good fit for their business. And that they are the people that I want to work with. Tweetable Takeaways from this Episode: Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Hello everyone. A very warm welcome to one more edition Marketing The Invisible podcast. My name is Jigar. I have a very special guest here, joined today by David Deane-Spread. How are you today David? David Deane-Spread: I'm well, thanks Jigar. How are you? Jigar Poojara: I'm absolutely fine David. Where are you hanging out, by the way, in the world? David Deane-Spread [00:00:32] I live in Perth, Western Australia. One of the sunniest and most beautiful spots on planet Earth. Jigar Poojara: Wonderful. The same thing it's 9:15 am here. So, we are just 2,

 Discover how to fix a business' slow uptake of improvement Discover why 'observe first, listen first' is a vital action for a leader to do to improve a business' slow progress Learn how to develop and improve your leadership team’s performance to help achieve the mission and ensure business success? Resources/Links: Get ABC Model of Rapid Business Improvement: www.metattude.com/abc/ Summary David Deane-Spread is a former commissioned officer in the Australian Defence Forces, a covert operations leader in law-enforcement and another discreet agency. He developed masterful coaching and development skills in government service whilst building and leading high-performance teams for high-risk operations. David has served as a director and CEO of both private and public companies in Australia and overseas. He is the developer of the method for training for attitudinal competence and authored the workbook on the methodology “Master the Power of Your Attitudes”. The search engines regard him as a global leader in the topic. In this episode, David shares his passion for attitudinal competence and effective leadership behavior and how his ABC Model of Rapid Business Improvement can fix a business' slow uptake of improvement. Check out these episode highlights: 02:39 – David's ideal client: managing partners and business owners who have about 150 or more staff looking for rapid business improvement 02:57 – Problem he helps solve: they've got slow uptake of improvement. They want improvement, they try everything they can, but the results aren't coming in 03:28 – Typical symptoms that clients do before reaching out to David:they try to put in new processes, new systems, and it doesn't work 04:15 – Common mistakes people make when trying to solve that problem: They try and force things to happen. They try and they use compliance 05:11 – David’s Valuable Free Action(VFA):"Observe first, listen first" 06:13 – David’s Valuable Free Resource(VFR): www.metattude.com/abc/ 07:23 – Q:"Do I work with everyone who wants my service?" A:"No!" I do not work with everyone who wants my service. I will work only with those people were I believe that the model, the ABC model, of rapid business improvement is a good fit for their business. And that they are the people that I want to work with. Tweetable Takeaways from this Episode: “Clients need to be committed to implementing rapid business improvement. They need to be committed to being a true leader going first and implementing the projects first.” -@david7ddsClick To Tweet “Clients want improvement, they try everything they can, but the results aren't coming in. There's a gap between what they want to do and what actually happens. And then get frustrated.” -@david7ddsClick To Tweet Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Hello everyone. A very warm welcome to one more edition Marketing The Invisible podcast. My name is Jigar. I have a very special guest here, joined today by David Deane-Spread. How are you today David? David Deane-Spread: I'm well, thanks Jigar. How are you? Jigar Poojara: I'm absolutely fine David. Where are you hanging out, by the way, in the world? David Deane-Spread [00:00:32] I live in Perth, Western Australia. One of the sunniest and most beautiful spots on planet Earth. Jigar Poojara: Wonderful. The same thing it's 9:15 am here. So, we are just 2, I think 2 and 2 1/2 hours behind but just like the same day, sunny day,

 Learn how business owners can make a leap to their lifetime best income through Steve's simple, but pivotal, insights and how to apply them Discover how to fix every business owner's struggle of having 'not enough time' Discover how to pivot your business from 'doing ok' to truly optimizing it’s potential serving you in having a kick-ass life Resources/Links: The AchievementBridge™ 7 Tiggers To 7 Figures Strategy: Visit: slingshotsession.com Summary Steve Dailey is a great and exceptional coach. He has been guiding small business owner into the Lifetime Best success for over 30 years since the way before "Coach"--a title on every business card from attorneys to babysitters. He's also the author of the inspirational Laser Minute Audio Class, contributed to 6 mini selling books on business success, and the founder of the Entrepreneur Excellence Alliance and growing community of inspired and aspiring business owners, challenging each other to new levels of success. In this episode, Steve shares how he helps business owners to organize their business so that it's doing better than it's ever done while they have time to enjoy the great things about life. Check out these episode highlights: 01:46 – Steve's ideal client: seasoned and established business owner that is typically selling their knowledge as a service to the marketplace. 02:16 – Problem he helps solve: helping business owners to organize their business so that it's doing better than it's ever done but also they have time to enjoy the great things about life. 03:03 – Typical symptoms that clients do before reaching out to Steve: they are working all the time. They've got people in their lives that are wanting more of them that they're not able to give their time to. 03:46 – Common mistakes people make when trying to solve that problem: They reach for almost always to fix things. 04:41 – Steve’s Valuable Free Action(VFA):"...focus on return on everything." 06:20 – Steve’s Valuable Free Resource(VFR): slingshotsession.com 07:23 – Q: Why do my clients feel like that they've made the best decision in their life to work with me? A:Absolutely every time my clients tell me that they have a big breath of fresh air to work with somebody that is as committed to their success as they are. And I make sure that they accomplish their goals and that's what I wake up every day to do. Tweetable Takeaways from this Episode: “Business owners don't like what they see in the mirror, they can't let themselves go physically because they work so much for so many years. And they feel like that there's a clock ticking in their head.” -@KumuKupunaClick To Tweet “I like to teach my clients right out of the gate, every business understands the term ROI, return on investment but I teach them right away to start looking at ROE, return on everything.” -@KumuKupunaClick To Tweet Info about our correspondent host:Jigar Poojar is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Hello everyone. A very warm welcome to another Marketing The Invisible podcast. My name is Jigar. Joined today by Steve Dailey. Hey Steve, where you hanging out by the way? Steve Dailey: I'm hanging out in Boise Idaho in the United States. Jigar Poojara: Oh great. And what time is it? Steve Dailey: It's a little past eight-thirty in the morning here. Beautiful sunny day and spring are in full swing so it's quite gorgeous here. Jigar Poojara: Oh perfect. So, we are going to have a quick podcast here.

 Learn how to master your mind to increase your happiness Upgrade your energetic vibration to experience more freedom Discover how to manifest more easily so you can create more delight in your days Resources/Links: 5 Day Mini-Course on how you Unlock Your Intuitive Superpowers and Become Limitless: Visit: www.rebeccadavison.life Summary Rebecca Davison is a Conscious Thought Leader and Intuitive Coach who has worked with thousands of people to set them from fear and scared, into freedom, pleasure, and abundance. In this episode, Rebecca shares how helping clients to know themselves on the deepest levels can truly empower them to walk their own path, follow their heart, and start a journey of thinking from fear to abundance and freedom. Check out these episode highlights: 01:58 – Rebecca's ideal client: conscious female entrepreneurs 02:17 – Problem she helps solve: I help people who are feeling stuck or indecisive that might be showing up as procrastination. I help them to shift into a different level of awareness. 03:05 – Typical symptoms that clients do before reaching out to Rebecca: They are feeling indecisive. Usually, when people come and see me they say I feel stuck. 03:46 – Common mistakes people make when trying to solve that problem: People go into the mind and they try and solve their problem just from the irrational mind. And of course, what happens is they get stuck in their mind. 07:55 – Rebecca’s Valuable Free Resource(VFR): www.rebeccadavison.life 08:17 – Q: How expanded is my energy field right now? A: "Is it 20 feet? Is it 30 feet around you? The reason being the more expanded your energy field the more fulfilled that you're going to feel, the happier you're going to be, the easier it is going to be for you to create what it is that you want." Tweetable Takeaways from this Episode: “You need to start moving your attention out of your head and into your body.” -@findyourbliss07Click To Tweet “Realize that your heart is the center of those energy fields.” -@findyourbliss07Click To Tweet Info about our correspondent host:Jigar Poojara is Leadsology's man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Jigar Poojara: Very warm welcome to one more Marketing The Invisible podcast. My name is Jigar, joined today by Rebecca Davison. Rebecca, how are you today and where are you hanging out in the world? Rebecca Davison: I'm good, thanks Jigar. I am in Christchurch in New Zealand at the moment. Jigar Poojara: Oh, right. And what time is it? Rebecca Davison: It's about quarter to three in the afternoon. Jigar Poojara:Oh great. And how about the weather, is it summer or...? Rebecca Davison: Well it's winter time in the southern hemisphere. So we've got a lot of snow in the mountains. I've got the heater cranked up but I'm feeling pretty cozy. Jigar Poojara: Oh great. Rebecca, I wanted to introduce you to my audience. For those who don't know who Rebecca is, Rebecca is a Conscious Thought Leader and Intuitive Coach who has worked with thousands of people to set them from fear and scared, into freedom, pleasure, and abundance. Jigar Poojara: That's an amazing story. Rebecca, how do you feel and for like, since how long have you been into this industry? Rebecca Davison: I have been doing Intuitive Coaching now for seven years. So it's all about helping people work with energy, frequency, and vibration. My background prior to that was in bankings so I do actually help people a lot with financial abundance and developing a relationship with money that really...

A weak marketing message, no matter how much exposure it gets, will get you nowhere. But a marketing message that “grabs people by the throat” will go a long way… even with minimal exposure or traffic. In this episode, Tom Poland of Leadsology where he breaks down his 3-part formula for crafting a compelling marketing […] The post How To Craft And Refine Your Marketing Message with Tom Poland appeared first on Boutique Growth.

Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's managed teams of over 100 people and annual revenue of more than 20 million.   Tom Poland joins us on The Speaking Show to talk about his ‘Leadsology' program and how it can benefit your marketing as a speaker. Tom also talks about the differences between selling and marketing, best practices in prospect relations, and who you should really be targeting for your leads!

Find out how Tom Poland made fortune by creating and implementing the unique 10-steps Leadsology marketing model. He will give you a little present for generating new leads at the end of the podcast episode. These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year. Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.  

If there's one thing we could all use more of, its leads. Not just any leads, mind you, I'm talking about quality leads, qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads, and more importantly, how to create replicable, delegatable processes that work; in other words, a scientific approach to lead generation. Keep listening because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.

Lead generation tips for consultants and advisors with Tom Poland It didn't matter how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret. The number one reason that marketing messages don't work is that they're mostly quite introverted. The first thing is we want to get cut through and secondly, we want to motivate people to take action. One is we need differentiation, two, it must be benefit rich, and three, it should contain specifics. The major obstacle is a lack of focus that's caused by the diverse range of complex options that people are told that they have for lead gen. The best audiences are other people's networks. The best asset is the online meeting because it combines the oldest most successful marketing method in the world, which is speaking to groups of people. You don't want a 100% conversion rate because you can't help 100% of the people. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ LEAD GENERATION FOR CONSULTANTS AND ADVISERS [just click to tweet] LEAD GENERATION FOR CONSULTANTS AND ADVISERS It didn't matter how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we've got a real special guest for you if you're interested in generating leads for your business. Now, we had a great conversation. I think you're going to enjoy this. One of the things I really liked about Tom, is that Tom makes sure that he has some skin in the game. So, if you are interested in having new lead show up in your calendar every day of the week and having somebody else share the risk to make sure that happens, then I'd suggest that you listen in. Tom is a best-selling author. He is the author of a book called Leadsology. It's a series that he started and he sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty, little, German Frau who he affectionately refers to as the Bavarian bulldozer. They live quietly and happily in the sand next to the waves at little castaways beach in Queensland, Australia. I'd like you to join me in welcoming Tom Poland to the Real Marketing Real Fast Podcast today. So, super excited to have you join us today, Tom. Thanks so much for taking time out of your day. Welcome to the Real Marketing Real Fast Podcast. Tom Poland: Thanks, Doug, looking forward to it. Doug: I looked at your background pretty extensively and through your websites and all your social media and you've got a very impressive background. But why don't you share with our listeners just a bit of the backstory of how you got going in your business and move us through to where you are today. Tom Poland: Okay, well, the journey starts wow, close on 40 years ago now. Most of the time I've had my own businesses and the business I started when I was 24 years old, I figured out pretty quickly that I had to get leads coming in. And it didn't matter really how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret. What I did is I dug pretty deep and I invested in a lot of programs and courses and little books and did workshops and seminars. This is pre-internet of course. I admit I was flying around a lot all over the world and sitting at the feet of the great marketing masters as they were back then. And I'd come back and I'd implement. About two months later I'd wake up and have a look at my bank account and it was empty. That's pretty much all I had to show for all the courses and workshops and seminars I did. Once you do that for 10 or 20 years or so, you start to get pretty annoyed,

Renowned entrepreneur and bestselling author of the Leadsology series, Tom Poland, shares the strategy that has allowed him to collaborate with influencers to generate a continuous flow of highly qualified leads for his consulting business. Tom Poland's Lessons to Grow Your Business by Collaborating with Influencers During the conversation, Tom reveals: The power of "OPN" to share your message in a grander way and land new clients The four R's to connect with business partners The system to create a constant stream of client consultations on your calendar The Prius factor to build connections with influences What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying The reason he doesn't favor common marketing strategies such as Facebook ads and blogging,  and what really works instead to get new clients The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors have allowed him to create a seamless process to grow his business About Tom Poland Tom Poland is the best-selling author of the Leadsology® series and has started and sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia. Learn more about Tom at https://www.leadsology.guru/ Check out Tom's new book: Leadsology: Marketing the Invisible  Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com Join Tom's Facebook group: www.facebook.com/groups/leadsology/

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In this episode, I talk to Tom Poland of Leadsology. We go through his early days as an entrepreneur and talk about getting more leads for your business. Tom shares three tips for making yourself more "in demand" no matter what you are doing too. The are some very interesting nuggets in our conversation that you don't want to miss. Check it out!Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

Leadsology – Science of Being in Demand with Tom Poland #220 Today we meet Tom Poland the author of the #1 international best selling book Leadsology®: The Science of Being in Demand. Tom shares the process he uses to get prospects to self select and qualify themselves. We talk about simple marketing techniques, sales professionals can use to find great prospects. For Tom a highly qualified lead is someone who Searches and finds your link, Knows your fee/pricing, Books a sales call, Views you as the only (or small set) legitimate choice(s). These KPIs (Key Performance Indicators) are most indicitive of sales conversion rates (for Tom typically 50%).  The trick is to filter out unqualified leads prior to the meeting. Prospects self select. Creating an Experience The marketing experiences of the prospect includes: Preselection – only prospects with a set demographic criteria that self select via content marketing Lead Magnet – could be some information of value, commonly a pdf worksheet, essay, or maybe a webinar or live event. He calls this a “honey pot”. A buyer is the intersection of an Ideal Client and a Marketing Message (Value Proposition) Other Peoples Networks Leadsology is dependent on the process of leverageing other people’s networks: Find people with similar, but not exact clients Get introduced because it’s free easy fast and simple For partnerships you need: Rapport Respect Relatability Reciprocity  Build networks by sharing your networks. Take Action Advice Do some marketing!   Anything!   Don’t wait to be discovered. Do the Five Day Lead Challenge Purchase the domain BookachatwithYOURNAME.com to make it easy for people to book a meeting. How To Find Tom Poland Tom can be found all over the internet: www.Facebook.com/Groups/Leadsology/ www.Twitter.com/TomPoland/ www.Amazon.com/TomPoland/ www.LinkedIn.com/in/TomPoland/ Click here to get the #1 international best selling book “Leadsology®: The Science of Being In Demand” Lead Generation Strategies Here are past episodes on lead gen. Enjoy! Debunking Sales Myths with Mike Schultz #216 How to Generate Referrals Without Asking with Stacey Brown Randall #206 How to Find Sales Leads with Twitter with Madalyn Sklar #199 How To Generate Leads without Sales and Marketing with John Tripolsky #191 6 Ways To Generate Leads With Fatima Zaidi #180 7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit #176 How To Schedule Sales Appointments with Automated Emails with Neil Kristianson #157 Take Command of the New LinkedIn User Interface with Brynne Tillman #151 Referrals – The Master Key To Winning Sales with John Spence #127 Looking for Leads with Social Media, an interview with Brian Basilico #34 The post Leadsology with Tom Poland #220 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.

Today I’m excited to talk about something that I know a lot of entrepreneurs struggle with: generating leads. We all know how important it is, yet so many of us are going in blind—or don’t really know where to start. So today I have Tom Poland, entrepreneur and bestselling author of LEADSOLOGY®: THE SCIENCE OF BEING IN DEMAND, on the show to share his expertise and valuable advice on the subject. Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth, Richard Koch of The 80/20 Principle, and many others. Now Tom's focus is on helping coaches, advisors, consultants, and other online entrepreneurs generate a weekly flow of highly qualified inbound new client inquiries, and he joins this episode to discuss his methods for doing just that. You can find show notes and more information by clicking here: http://bit.ly/2xDa24q 

Looking at what's current in terms of marketing techniques, we hear about online funnels and Facebook ads. But do these trends hold up to the hype? It’s an idea that attracts many, essentially because the value proposition is that you can set this thing up, do very little work, sit on the beach for half […]

Looking at what’s current in terms of marketing techniques, we hear about online funnels and Facebook ads. But do these trends hold up to the hype? It’s an idea that attracts many, essentially because the value proposition is that you can set this thing up, do very little work, sit on the beach for half an hour a day and let all the money wash over your beautiful body. But the actual process is a lot more complicated than that. Tom Poland talks about prospecting and lead generation, and how his book “Leadsology: The Science of Being In Demand” instills more confidence in his clients. He says that it is incumbent upon you to generate, systematize, and master the generation of leads. After that, everything else will follow because nothing happens in a business until something is sold… and nothing is sold until the lead is generated. But worry not: Tom Poland is an expert in presenting your business like you’ve already made it – and this is the secret to being in demand. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

Today on The My Future Business Show, I spend some quality time with TOM POLAND at LEADSOLOGY.GURU. As a brief overview, during the call Tom and I discuss the importance of being able to identify your ideal client and understanding how marketing psychology impacts your ability to get your target customers to take the actions you want them to take. Tom shares some keys to successful marketing which include: Making sure that your offer is benefit rich Making sure that you offer contains specifics Making sure that your offer is differentiated Another huge takeaway from the call, is making sure you first work out if you even have something that can help someone, rather than going right into your sales pitch.  Forcing a sale onto someone without knowing if its right for them, is something Tom avoids. Instead, he will first invite you to have a conversation about your business, and then work out if he can help with a solution that fits in with the needs of your business.   About Tom Poland... Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he's managed teams of over 100 people and annual revenue of more than 20 million. These days Tom's thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website Tom's work has been published in 27 countries and he's also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. For more information about LEADSOLOGY, or to contact Tom, click on the following links... Contact Tom Poland Thanks again Tom, for being my guest on The My Future Business Show! Rick Nuske My Future Business PS: The My Future Business Show has opened up it's invite only show to help get you in front of your best audience, and keep you there! To find out how you can get in front of your best audience, and stay there, simply click the button below. How To Get In Front Of Your Best Customers, And Stay There Thanks for joining us on the show today, and if you liked this call, or maybe have ideas on how we can improve, then feel free to leave your comment in the comment box below – and if you did enjoy the call, support the show by clicking on our big red YouTube subscribe button below, and share us with your friends.  

In today’s current financial state of affairs, every business owner must create an inbound flow of leads. You create better businesses through better leads, which requires a higher level of understanding about what it means to be in demand. Luckily, Tom Poland has taken care of the process with his program called Leadsology: The Science of Being in Demand. Tom operates a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Tom, a marketing mentor who started his first business at age 24, has gone on to start and sell four others, taking two of them international. He’s helped over 2000 business owners across 193 different industries add millions to their earnings – and with Leadsology, you, too, can be in demand. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s current financial state of affairs, every business owner must create an inbound flow of leads. You create better businesses through better leads, which requires a higher level of understanding about what it means to be in demand. Luckily, Tom Poland has taken care of the process with his program called Leadsology: The Science of Being in Demand. Tom operates a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Tom, a marketing mentor who started his first business at age 24, has gone on to start and sell four others, taking two of them international. He’s helped over 2000 business owners across 193 different industries add millions to their earnings – and with Leadsology, you, too, can be in demand. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Poland from Leadsology started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. Resources Book a Chat with Tom Leadsology (agency) Leadsology: The Science of Being In Demand (book) Tom Poland on LinkedIn

Have you ever been frustrated by the feast or famine cycle of not enough work or too much work? What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you? Tom Poland is the creator of "Leadsology" the science of being in demand, and he has developed a process that does exactly that. In today's episode, you'll discover: The 4 "R's" of an effective client conversation The hurdles that you need to help a potential client overcome before they'll move ahead And 4 attributes your potential clients must have before you ever speak with them. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Tom Poland is a top marketing expert, a serial entrepreneur, business coach and best-selling author of Leadsology, The Science of Being in Demand. Tom works with professionals who have gone on to add millions to their earnings! His work has been published in 27 countries and he’s shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Marshall Goldsmith, and Brian Tracy.

Do you experience challenges in generating leads in your business?  In Episode 024, Jack has invited Tom Poland, an international best selling author, and his specialty is what he calls "Marketing The Invisible". He's going to share with us the critical difference is between marketing a service or advice as opposed to a physical product. And […] The post Episode 024 – How to Generate More Leads In Your Business In Leadsology® Way appeared first on Cracking the Entrepreneur Code.

Tom Poland is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website. Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. Find Tom at http://www.leadsology.guru   Here's the transcript from the interview Hugh Ballou: Greetings, welcome back to Orchestrating Success: Converting Your Passion to Profit. Today, this session, we are going to focus on your message. How do you really let people know what your superpower is? I am recording this in the evening in Virginia, and my guest for the interview is drinking his morning coffee in Australia. Tom Poland, welcome to the podcast. Tom Poland: Good morning, good afternoon, good evening, depending on where the heck everyone is. It’s morning here tomorrow. Hugh: It’s always interesting making appointments with people. I’ll call you at 2:00. Okay, what time zone? Tom: Which 2:00? Hugh: In your case, it’s Thursday here, but it’s Friday where you are. Tom: Correct, yeah. Coming up on 20 past 8 in the morning. Hugh: It’s 6:18 pm here in Virginia. Tom, you and I connected somewhere. You graciously invited me to this small group encounter that we had a week ago, a video session where you taught us some things about marketing. You taught us about our message. You taught us about quite a few things. I took a whole bunch of notes, and then you gave us one of your books. Tell us who you are, what is your superpower, and how did you develop this? How did you get where you are today? Tom: Great questions. Tom Poland. I call myself the chief leadsologist at Leadsology. Presently, I live near the beach in Castaways Beach in a place called the Sunshine Coast in a place called Queensland, Australia. It’s about nineteen hours’ drive north of Sydney. A pretty long way up the coast. Australia is like the US. It’s quite a big country. The difference is 80% of it is desert here. Back to what I am doing. My superpower is lead generation. I work with people who are marketing the invisible, people who have an idea, a service. Most of what we’re going to talk about will apply to people who have physical products as well, whether you are making sandals or you are a New Yorker acquisition consultant. The principles are the same. How you apply them is a little different depending on whether you have something that’s invisible or something that’s physical. The magic is around setting up four separate lead generation systems. There is a weekly flow of high-quality inbound new client inquiries. We don’t do cold-calling or anything dumb like sending out 10,000 letters to anyone. We don’t do trade shows. All those things deposition the person providing the service or advice. That is the superpower. It’s creating these four different lead systems so the leads are coming in systematically, automatically into the person’s business. How I came across that—good question. When I was 16, my father suggested I leave home because he said I knew everything and I could start forgetting things soon if I didn’t leave home. So I did that. I left home. A few years later, in 1995, I found myself in a very similar mindset. I had come out of a senior executive role in a multi-national corporate, and I started my own business again. I thought I knew something about sales and marketing since I had spent 20 years in corporate. So I set up the new business and put all this marketing in place, and nothing happened. So I literally flew and sat at the seat of great marketing masters and read every book and went to every workshop I could. I am a pretty good implementer; I put everything in place, and the best I could do was break even on my marketing efforts. I sat down and thought, I gotta figure this thing out myself. I put all the books away and put all the workshop notes away and started what is now known as Leadsology. I discovered, Hugh, there is a whole bunch of people out there that are really good marketers, but when you actually buy their stuff, it turns out their marketing is a 10 and their product is a 2. Most of your audience and my clients, when I start working with them, they have a 10 service. If they could get in front of the right people, then the conversions happen, and the clients love them. Most people have a 10 service trapped in a 2 marketing. That is what Leadsology is all about. Sorry, I knocked over my microphone in my excitement. That’s how my Leadsology journey started: trying to figure this thing out as a coach, consultant, and trainer. How do you get the leads coming in without having to stay awake all night stressed about it and without having to engage in these random acts of marketing? Hugh: Random acts of marketing. You used a word there I tried to capture. Cold-calls and what I call push marketing, you used the word… What is the word you used? Tom: Deposition. Hugh: Deposition? Tom: One of the most powerful psychologies known to mankind is reverse psychology. If I had kids at home and it was raining outside and I said to the kids, “Don’t go outside and play because it’s raining,” then the first thing they are going to want to do is what? Hugh: Go outside and play. Tom: Yep. I said to my teenage daughter, “I’m going out with your mom. We’re going to a nice restaurant. We’re leaving the second car here, and the car keys are over there. Do not touch the car keys. Do not drive that car.” A more subtle degree is this. There is a spectrum. The moment we know we can have something, our desire for it decreases. People get blasé. They get apathetic. I can have that anytime I want. What else is there? Somewhere in the middle of that spectrum, can have it, don’t want it, is the sweet spot called reverse psychology where people will want more of what you’ve got if they think they need it more than you need their money. Hugh: Say that again. That is a key piece of information. Tom: Let me say I’m a prospective client of Hugh’s, and I’m thinking if I should work with Hugh or not. If Hugh is sending out mail drops and offers every day of the week and I’m getting bombarded with “Pick me” from Hugh, I get apathetic about that. I can work with Hugh anytime I want; he obviously needs more clients because he is sending all these offers out, and every time I go to a trade show, he’s there and he is always handing out brochures. I’m getting letters and emails. Maybe not on Hugh. But if I perceive my belief is that I need what Hugh’s got more than Hugh needs my money, I get much more interested. Hugh: Wow. Tom: Cold-calling depositions that. Can I work with you? Going onto LinkedIn and going, “Hey, we do SEO. Do you need help?” depositions that. Sending out 10,000 letters or direct mail pieces depositions that. What we want is to invoke that sweet spot psychology where your audience perceives they need you more than you need their money. Hugh: Wow. That is just the opposite of what the marketing people are trying to tell us to do, isn’t it? Tom: Hugh, it’s so different if you are selling a product. Particularly, if it is a commodity, then it will come down to price. There is a massive gulf of difference between marketing a thing and marketing a service because a service is actually a relationship. It’s like going into a marriage. If I am buying a house off of a realtor, and I don’t like the realtor, then if the house is okay, I will still make the buy because I don’t have to live with the realtor. But if I am looking for a wife, which I kind of was 12 years ago, that prospective bride whom I fell in love with instantly and could have married her on the spot, within 90 seconds I was gone. If I had gone up to her and said, “Look, I’ve just fallen in love with you. My name’s Tom by the way. Could we get married, or at least could I come home with you tonight?” When you are offering a service or advice—I didn’t do that honestly, we had some dates first, anyway—but when you are offering a service or advice and are popping the question to people and going, “Work with me,” it’s like going, “Marry me.” With a thing, when we buy it, that relationship is over. We are left with the golf clubs or the boat or the house or whatever. But with an advisory service, consultancy, training, coaching, architecture, CPA, even a lawyer, we’ve gotta enter into a relationship of trust with this person. That means we are probably going to have to have a few dates first before we pop the question of engagement. Hugh: That is so good. You and I had talked before we went live about coffee, and we both have this love of freshly ground, brewed espresso. I talked about doing the beans, and sitting over here on the couch, my bride of we’re starting 12 years next month, she’s a conductor and I’m a conductor. We met at a church music conference in the same room, and we crossed paths. I was smart enough to pay attention. It took a year to build a relationship and have conversations. It was a year before we talked again. I understand that dynamic really well. You know what? I got it right. It’s not about pushing. There is a synergy here with what I teach my clients. Leadership is a position of influence. We influence people, and we don’t do it by telling people what to do if you are responsible for a team. You create the space for people to raise a functioning around the common purpose. There is synergy with what I teach. I have the invisible, which is my coaching, my facilitation, my culture creation for corporate clients. But I have something in the middle. It’s not a product; it’s an online program. Where does that fall? Is that the invisible? Is that a product? Tom: That’s the invisible. So is software by the way. There are a few exceptions. Software, is that a thing? Software development fits in with the invisible as well. I developed and had a software business quite a number of years ago. It’s selling the invisible. Online courses and programs, there is a duration, whether it’s eight weeks, six weeks, six months. I have to be able to trust three things when I buy into that program. I have to be able to validate Hugh and say, “I trust Hugh. He cares. He has integrity. He’s going to be reliable.” I have to validate the service or program. This is true with an architect, consultant, coach, whatever. I have to validate the service. Does this service have integrity? Is it a fit for my needs? The third thing that most people trip up on is: am I going to implement when it comes to a program? I bought these programs before. I have done these workshops before. I got excited, took all the notes, and came back to my business, and then the emails came in or the meetings happened, sitting in this nice little folder in a pile somewhere. There are three points of validation. The first one is: Do I know, like, and trust Hugh? The second point is: Does the program have integrity? Is it going to fit my needs? The third point is: Will I actually use this thing? Hugh: Do they use it? Is it so hard I can’t do it? That’s a big deal. Tom: Implement. We have all bought those $197 downloadable workshop training things and gotten excited. Where are they now? I don’t even know where they are. They are sitting in a digital file somewhere. I have a password to that membership site somewhere, but I don’t know where it is. When it comes to programs, and it’s a bit of a red herring I guess, but whatever we do, whatever service we deliver, if people don’t implement it and get value. Even though it might be money in my bank account, I want people to implement because I want them to get value because I want the good karma. Hugh: How do you define red herring? Tom: Implementation is off the subject of marketing. There is an indirect link in that if people implement it, then they get value and refer. There is an indirect link. Hugh: Your site, we are going to give them a special link before we’re done here. Your link is leadsology.guru. You are in fact the guru. You’ve written some books. Tom: I am a little embarrassed every time I hear that .guru, but .com was taken. We tried to buy it. So it’s kind of like these people who write their own bio and say, “I am the world’s expert on XYZ.” Who said? Hugh: Well, it was there. Tom: Leadsology.guru, yeah. Hugh: It was predestined. You were pulled into that. I have one of your books. It’s in my digital folder queued up to read over the holiday here. We have a holiday in America. Read that to me. Tom: Is that Leadsology: The Science of Being in Demand? Hugh: Yes, that’s it. Leadsology: The Science of Being in Demand. Oops, I am making a note. It’s a science. Tom: Yeah, it is. Hugh: Can people find that on Amazon? Tom: Yes indeed. Kindle, paperback. Hugh: Who needs that? Who needs your methodology? I assume the book gives people an overview and gives them what you didn’t find in the seminars and the courses you took before. It gives them a snapshot or maybe some courseware. Tell me what’s in the book and who needs it. Tom: The book is for anyone who is marketing the invisible and who wants the security and pleasure and enjoyment, satisfaction if you like, of having a regular flow of new clients coming into their business. It’s a systemized approach to lead generation. The book is quite extensive. Some books you buy and end up disappointed because they tell you what you need to do, but they are very light on how to do that. I get into all sorts of things there. There are ten parts to the model. We start with what did you call it? Your superpower? I call it your magic. One thing for example I say to people is you can’t have seven types of magic. A Canadian client of mine who is a consultant/trainer/coach, Susan, who is a genius at what she does, but she had like nine different things on her website you can pick from. It’s 360 degrees, leadership training, productivity, engagement, human dynamics, whatever that is, organizational change, and Susan was very good at all of these things. I have no doubt about that. The first thing I said to her was, “Pick one.” She said, “What do you mean?” I said, “You can’t market nine things. You can market one thing. Everything else needs to go off your website, off your LinkedIn profile, off your business card. You are going to market one thing. Why don’t you get clients happily engaged in that one thing, getting great value, so they can ask, ‘Susan, what else have you got?’ Then you can show them the other stuff.” The book goes in a step-by-step model with ten parts to it. It starts with your magic/superpower. Pick one. The first four parts are about your magic, pick one; the market, which is all about focusing your niche; the message, which is the session we had last week on the marketing message and the three characteristics that create an effective marketing message that cuts through and motivates someone to want to know more; and finally the mediums. The mediums are quite important. For example, the medium could be a webinar, a book, an online session, a lunch-and-learn, a guide of some sort, a challenge. A lot of different ways you can attract people into your list and give them great value. But the mediums are interesting because the mediums have to fit. They have to fit first of all your style, your personality. For some people, running webinars makes them feel like they want to be physically ill. My wife calls herself an e-tard. When we met, she barely knew how to do email. But you know, she is getting better and better. For someone like my wife, running a webinar would cause her sleepless nights for weeks. Don’t do that because it’s not part of your personality style. Pick a medium that fits your personality. I love writing. I could just lock myself up in a cave with a keyboard, and I could write 24/7, just about. Pick a medium that you’re inclined to want to engage in because then you will actually do the frickin’ thing instead of saying it should be done. Pick a medium that works with the market as well. If I was marketing to tradespeople, say plumbers, I wouldn’t pick webinars as a medium because it’s not a medium they are naturally instinctively drawn to. If I was talking to consultants, I would certainly pick webinars because they are in front of computers all day. You have to match the medium to the market. I got Monty the Marketing Wonderdog here. He is a Border Collie, and he has a dinner bowl out back. I have a beehive as well. If I get a bunch of flowers and put them in Monty’s dinner bowl, that is going to be a hard sell. But if I put it in the beehive, then they are all over it. Vice versa with a nice steak. Put it in front of the bees, and they’re not too interested. Put it in front of the dog? There is no selling required when you match the message to the market and the medium. Zero selling required. It’s like bees onto flowers. Hugh: There are certain trends in what people are doing online. I think it changes from time to time. What worked last year doesn’t work this year. Sometimes what worked last week doesn’t work this week. You’re honing on some fundamental principles that probably supersedes the fad of the day. Is that making sense? Tom: Yeah, it makes perfect sense. If you want to go to the highest helicopter view, the strategic view of lead generation, there are two things that intersect when the lead is generated. That has been the case for the history of mankind for thousands of years, and it will always be the case. Whatever changes with online funnels or Facebook advertising or social media, whatever else changes, this never changes. A lead is generated when an ideal client is intersected with an effective marketing message. An ideal client is someone who is aware of their need, so my ideal client is not waking up in the middle of the night, they are waking up in the middle of the morning and saying, “I have to get some systems in place to get leads.” They are aware of their need. They have the money and the timing is perfect. Those are the three characteristics of my ideal client. When that person sees my marketing message in almost any form, and there is about 12 different forms they can see it in, they get interested. That is how inbound inquiries are generated. Hugh: That is how we connected. Somehow, I was interested in meeting you. We have talked twice now and emailed. I am fascinated by what you do. What do you think it was that got my interest? Do you remember how we connected? Tom: Yes, we connected through LinkedIn. I invited you to a marketing message maker session. I made a bit of a song and dance about the fact that I was a bestselling international author blah blah blah. There was some credibility in there. Don’t get offended at this, but you were metaphorically speaking a bear in the woods. My message via LinkedIn, we established a 1st-level connection first. I had given you something. I think it was a little bit of a guide like this PDF. We had a couple of little mini dates. Then I invited you to this marketing message maker, which was essentially a 75-minute session where I was showing you how to create a marketing message that cuts through and motivates an ideal client to want to know more about what you do. I said leave your credit card at home because there is nothing to buy. We minimized the sense of risk or just another sales trap. When I talk about a bear in the woods, the metaphor is this. This describes how Leadsology works pretty well and how you don’t need any sales or manipulative sales techniques. Imagine there is a big forest and there are a bunch of grizzly bears all asleep. I have some honey in a honeypot. I want the bears to eat my honey. The bears are a metaphor for potential clients, and the honey is a metaphor for what it is I do. I think, How am I going to get the bears to eat my honey? I go to a bear-eating-honey seminar. The guy stands up on stage and is holding this big, long, stick with a sharp point at the end, a lance. He says, “Look, I’ve done this. If you want the bears to eat your honey, this is how you do it. You grab the stick, go running through the forest, find a grizzly bear, poke it really hard on the bum to wake it up, and then you wave the pot in front of the bear’s nose. If it is hungry, it will eat the honey. If it is not hungry, it will eat you.” That is selling. That is going out with your marketing message, annoying people, poking them with a sharp stick going, “Pick me, pick me, pick me.” With Leadsology, what we do is put the honeypot outside the forest, and the bears that are hungry will start dreaming of swimming in honey. Then they will wake up and go, “Darn, just a dream. But hang on. I can still smell the honey,” and they come out of the forest. That’s what Leadsology does. Leadsology is a series of four honeypots, each systemized, different mediums, going to the same market with the same marketing message, and the bear is coming out of the forest. People are making inquiries. Hugh: So it’s imperative that your message is very clear. You have one product, and you are targeting a specific person. Tom: The message is what I call the first domino. You see those Guinness Book of Records. You line up one thousand dominos, and you only have to push over one domino and the others go on their own. The marketing message is not what people think it is. It’s not a USP, it’s not an elevated pitch, it’s not a slogan, and it often even won’t mention your service or product. But it’s got to be benefit-rich and differentiated, so it’s got to sound like nothing anyone else is saying. It’s got to contain some specifics. That is where the magic lies in those specifics. Hugh: What are the top things that people do wrong? Tom: Number one they do wrong with their marketing message is they tell people what they do for a living. I am an accountant, and I help with your taxes. I am a marketer, and I will help you get your leads in. I am a Facebook Messenger bot guru, and I help you get a better open rate. Hugh: Why is that a mistake? Tom: Because people don’t want Facebook Messenger bot gurus, and they don’t actually want bigger open rates. They want the thing the bigger open rates give them, which in this particular example we are talking about, a very exciting product. You can get a 100% open rate with them. But people don’t want 100% open rates. They want the thing the 100% open rate gives them. In this marketplace, this particular marketer is an online marketer, whose marketplace are beauty salons. Beauty salon owners don’t want Messenger bots, and they don’t want 100% open rates. They want more bums in their seats every single day, please and thank you very much. His marketing message should not be, “I am an expert on Facebook bots,” and it should not be, “I can get you 100% open rates on messengers.” It should be, “I can get you another two customers walking through your door every single day without any print media, advertising, or cold-calling.” That’s it, period. If you are a beauty salon owner, you want two more extra customers every single day. That’s where your profit is. I don’t know if it’s two or five, where the sweet spot is. The sweet spot in the message, if you are talking about specifics, has to be big enough to generate desirability, but it has to be small enough to generate believability. If he goes out and says, “I can get you 50 new customers every single day,” even if that is true, people aren’t going to believe it. It’s not going to work. If he comes out and says, “I can get you a new customer every single month,” no matter how excited he says it, people are not going to get turned on by that. I don’t know what the number is for the sweet spot, but something like another 2-5 customers every single day. When that beauty salon owner hears that, then they will want to know more, and that is when the lead is generated and the inquiry is made. The question at that point is: How do you do that? That is when messenger bots come in, not before. Hugh: Okay. Boy this is really helpful. It’s unique. I just changed my LinkedIn messaging from what I do to what my results are like two weeks ago. I am amazed. Between Facebook, LinkedIn, and Twitter, I have like 250,000 followers. Tom: Wow. Hugh: I am amazed that 249,500 of them are just pushing out, “Buy my thing. Buy my thing.” They haven’t done any dating. They haven’t built any trust or credibility. Tom: There is no validation. Hugh: It is just amazing. There is a whole bunch of noise. Somehow, you got my attention, and you cut through the noise on LinkedIn. I don’t know how that happened, but you got very skilled at that. You have a way of getting right to it and attracting the right person. When I say, “Who needs you?” people like a consultant, people like a speaker, people like a coach, is that the space of invisible? Tom: I have done a lot of work with architects, accountants. Right now, I have a merger acquisition consultant, an American guy who is operating out of London, works a lot in Europe. His specialty is matching big companies up with smaller tech companies so they maintain a competitive difference. An architect operating out of Oregon who designs luxury apartments in China. A foreclosure lawyer in Philadelphia. It’s pretty diverse. Merger acquisition consultant in Germany. A lot of clients in Australia and New Zealand. A lot of trainers, coaches, consultants. Wealth planners. A new client who is—forgive me, Kevin, I can’t remember where you are, but he is somewhere in your country—he has developed a business where he operates a brokerage for real estate agents. He gets the listings, which is the hardest thing to do, and he brokers them out to real estate agents. So it’s a service. The physical product is there, of course, but he is not directly selling the physical product. So it’s anyone who has a service or advice or develops software; that is the exception—who wants to quit stressing about where the leads are coming from and have predictability. A lot of good consultants- The classic is they are really good at what they do, so they get a lot of word-of-mouth referrals, which is great and can go on for a few years, but one day it will dry up. Who knows. Something weird happens, like a dictator fires a missile over Japan. That would never happen, right? Hugh: That would never happen. Tom: Or someone drives a tank into a desert in Kuwait from Iraq. I don’t know. Stuff happens. Or there is an election. And everything slows down. For some reason, word-of-mouth marketing dries up. Then they go, “Oh wow, I don’t control this thing. There are no buttons I can push or levers I can pull. I need some predictability around lead generation.” Those are the people who need Leadsology, the people who want to set up four different systems so the leads are coming in from four different sources. Hugh: For instance, you said that before, and I meant to ask you. Give us an example. Tom: Sure, okay. Let’s just put social media to the side at a moment because it’s not a lead generator. It’s great to keep people’s brand in your brain until they are ready to buy. So you should be doing social media. A blog, a podcast, Facebook, something to keep your brand on the brain until people are ready to buy. But the direct lead generators: a book when it’s well-written will bring in leads. One of the things I do, when you open the book up, you will see this page here. Leadsology Resources. And there is a bunch of free stuff. We drive people from the book back to the website. We have a few dates with them, as many as they need until they start to validate that Tom is an okay guy and the services are effective. A book is one of those mediums. A webinar can be a medium. You attended what I call a makeover session, a group of people, the bears who come out of the forest interested in a marketing message makeover. Those small sessions. Breakfast meetings or lunch-and-learns, they are all mediums with which you can get your message out to the marketplace. There is a lot of them: surveys, diagnostic tools, interactive models. What I was saying before just to refresh people’s memory is that choosing the mediums, and there are a lot of different ways you can get your message to the market about your magic through the mediums, is it has to fit your personality. You have to look at it and go, “Yeah, I can do that. I quite like that actually,” whether it’s a webinar, book, whatever. It has to fit the marketplace, meaning it has to fit the market. Flowers in Monty’s bowl is not going to work. And finally, it has to fit your budget, be it your time or financial budget. Most people have one medium. Most people do one thing to get leads. I don’t know if they go to a business networking medium, which depositions them. Or they do webinars, or they have a book. It’s like a one-legged stool. Eventually, a one-legged stool tips over. I want my clients to have four legs on their stools. Four different ways that the leads are coming in. Each of those ways is systemized, whether it’s a LinkedIn strategy, whether it’s a webinar strategy, whether it’s a Facebook or Google Adwords funnel taking you through a series of steps, they are all systemized. We have security because we have a diversification of leads. I see this lady in the States with something like $800 million in the lottery. She is not going to put it all in one place, I hope. The uncle needs to invest in his business—don’t give it all to the uncle. Here’s $800 million; make me some money. The security comes in the diversification of the lead generation. Hugh: So you said earlier that social media is not for lead generation, but that is how you got me interested. Tom: Social media- LinkedIn, is it social media? Probably. LinkedIn is good to keep the brand on the brain until people are ready to buy. Most of the posts you get on LinkedIn have the wrong reasons. They have a message that is like putting the flowers in Monty’s dinner bowl. People post articles on LinkedIn, and they get traction. It doesn’t matter if you have 500 reads if you got no more connections or followers or subscribers. Then you haven’t really done a lot. Put aside the fact that the messages are not often aligned to the marketplace. Social media is best for keeping the brand on the brain until people are ready to buy. By all means, have a LinkedIn strategy. Post on LinkedIn some good quality stuff. But understand that you are not going to get a lot of people going, “I want to work with you please.” This is a great example of a terrific added value social media thing, a podcast in this case, that is going to help keep Hugh’s brand in people’s brains until they are ready to buy. Hugh: You associate with people who are competent, and it raises the value of your brand. Social proof. You have a photo of me with Tom Poland, and it raises the value of me because of your credibility. Tom: Some people would debate whether it raises your brand, Hugh, but I’ll accept it. I’ll drink to that. It’s water by the way. Hugh: People can decide for themselves when they hear it. There is a lot of really rich content here. I really resonate with this because I show up in groups and I am starting- I just moved to a new city, so I am starting a series of lunch-and-learns. I am targeting people who run charities, nonprofits. Some of the programs I offer are specifically tailored for them. I have 31 years of experience in that market segment. I am also doing other places. I show up where my clients are. The other segment is mid-cap corporations, $5-50 million in revenue. That is a sweet spot, so I am showing up where those people hang out. I think one of the mistakes people make is they attract the wrong people. This came up in the session I was on. I asked you point blank, “What happens when you keep attracting broke people?” You had a really good answer. Do you want to have a go at that again? Tom: Yeah. Unfortunately, I only have a couple minutes left so let’s touch on that. There are a series of filters you can set up depending on which part of the process people are in. Typically, what happens in my sort of business is say I am an international law firm, book a free consult, and then I am in danger of talking to a lot of people I can’t actually help significantly because they can’t afford to do anything with me. It’s actually worse than not speaking with them because I can tell them what to do, but if they go and try to do it, they will probably mess it up because there are so many subtleties to it. They are wasting time and effort and will end up disappointed. It’s not good for them if I speak with them for free, and it’s not good for me if I speak with them for free. It doesn’t really make sense. But if I charge $1,000 an hour regularly, then I will say, “I will give you an hour but just charge you $100.” That’s a filter. That cuts all those people out I can’t help. I am doing a disservice to them by meeting with them because it gives them false hope. If I am doing an event, charging $20 will kick a lot of tire-kickers out. Or you can set up an enrollment page where you actually have to click some buttons and say, “Yes, I understand that in order to implement what I hear at this lunch-and-learn, I will probably be required to make an investment. I’m okay with that.” You can put in filters depending on where they are and how much you want to fill them out. If I was going to a new city and doing lunch-and-learns, I wouldn’t put in any filters. I would get my ass out there and build the list and accept the fact that not everyone is going to be perfect. Hugh: I love it. Tom: The type of honey you put out will attract certain bears. Hugh: We’re going to give people a link to leadsology.guru/five-day-challenge. That is a gift you are giving people. It’s a five-day challenge. They have to do a little work, but they will learn something, right? Tom: More than that, they are going to get more leads in. They are going to get a new client. If people do what I tell them to do in this challenge, it’s like 15 minutes a day over five days. It’s not hard. I get so much positive feedback for this because you will actually put into place your first marketing system potentially, you will generate five fresh, inbound inquiries, and convert at least one of them into a feedback client. Hugh: Tom Poland, you have offered great value to the listeners of Orchestrating Success. I am going to ask you- I know you have no minutes left. Just give us a closing thought or tip for this interview. Tom: Okay. The closing thought is, just be smart enough to know how dumb you are. That is the secret to success. The enemy of growing is knowing. I wouldn’t represent myself in court because I’m not a lawyer. Don’t try to do this at home. Find someone who can teach you how to do lead gen because it is a science, and it doesn’t have to be me. Just be smart enough to know how dumb you are with marketing. Hugh: Tom, thank you for the gift of your time. I thank you, and my listeners thank you. This was so great. Tom: Thank you. What a pleasure. I look forward to continuing the conversation. Cheers.