Podcast appearances and mentions of jon benson

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Play Episode Play 60 sec Highlight Listen Later Mar 5, 2024 43:50

America's Land Auctioneer is joined by Jon Benson, Vice President at Heartland Trust, live in Naples Florida this week. He discusses the importance of proper succession planning and he talks about estate tax limits while explaining some of the important changes taking place in 2025. Jon also explains how to differ and minimize tax liability. America's Land Auctioneer is also joined by Christian Miller, Equipment Auctioneer at Pifer's. The two discuss the equipment market and how equipment prices are starting to stabilize as inventory starts to increase.Kevin and Christian also discuss some upcoming equipment auctions and highlight some of the premier equipment they have for sale. They also discuss the marketing strategy Pifer's uses to help buyers get the best results on auction day.Follow Kevin at www.americalandauctioneer.com and on Instagram & Facebook

One Thing Small Business Owners Can Do To 3X Sales – In Just 7 Minutes with Jon Benson

Marketing The Invisible

Play Episode Listen Later Feb 29, 2024 10:12

Why you've got to check out today's episode:Find out why doing your copywriting doesn't actually save you any moneyUnderstand how you can get your ideal buyers to say yes to anything you offerLearn more about the sales-changing roadmap that will get your copywriting game up on the boardsResources/Links:Want to get the Buyers' Roadmap? Click here: https://www.jonbenson.com/roadmapSummary:Do you really think doing your own copywriting can save you tons of money? Spend your time and effort on something else, and let someone do your copywriting for you. Or even now, in our techno-centric world, try incorporating AI into your sales copy. Words are just as vital as anything else, especially when you're trying to sell. Say the best words, secure your ideal clients, and sell more with the right sales copy.Jon Benson is one of the top copywriters alive, plus is the Founder of BNSN.AI, the “magic button” app for sales copy.Listen in to Jon's magical words on how you can persuade your ideal buyers to always say “YES” to you through the power of the right words and excellent copywriting magic.Check out these episode highlights:01:39 - Jon's ideal client: Small business owners, marketers, and entrepreneurs.01:56 - The problem he helps solve: We give them words that sell. These words are used in everything! I mean, this is the one thing that I'm talking about. 03:17 - The symptoms of the problem: They have an offer or an idea for an offer, and they have no idea how to sell it, or they have no idea why it isn't selling04:41 - Clients' common mistakes before consulting Jon: It's like trying to fix your car by yourself without being a mechanic. It's not a good idea. Unless you're broken down on the side of the road, you should call a mechanic. 06:19 - Jon's Valuable Free Action (VFA): I can send them to free training that I have that's something they would start. And what that training does is help people understand what I'm talking about when I say understanding the words that their ideal buyer needs to know. 07:05 - Jon's Valuable Free Resource (VFR): Want to get the Buyers' Roadmap? Click here: https://www.jonbenson.com/roadmap08:54 - Q: Why are words more important than say a video or something else? Why are words so vitally important? A: Everything is centered on words. And the ultimate form of persuasion is when people hear something, and they see it.Tweetable Takeaways from this Episode:“Copywriters are both scientists and artists combined in a sense. We understand persuasion, so there's a psychology to it.” - Jon Benson

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Global Banking Review 2023: Digital x Human – How to forge a legal team for the future

Herbert Smith Freehills Podcasts

Play Episode Listen Later Oct 9, 2023 36:32

From harnessing new technologies and fostering a culture which embraces change, to exploring emerging skillsets, there are multiple ways legal teams can future-proof themselves. Libby Jarvis, HSF Director of Legal Operations Advisory, is joined by Jon Benson, Matt Zaba and Hannah Shillson from National Australia Bank (NAB) to discuss this and more in our latest podcast. Read our Global Bank Review here: https://insights.hsf.com/global-bank-review-2023/p/1?utm_source=soundcloud&utm_medium=podcast&utm_term=Legal-team-ep-launch

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Creating Persuasive, Promptless AI-Driven Copy with Jon Benson

Play Episode Listen Later Jun 1, 2023 31:05

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy? Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays. There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master. This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers.Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion. All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human.Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour. To find out more about what Jon does, visit copypro.ai and jonbenson.com. You'll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more. Key Takeaways:01:18 How did Jon and Copy Pro get started with dissecting copy for AI?03:30 How ChatGPT4 has flipped the switch on writing accurate copy04:36 The advent of direct response copywriting06:20 Appreciating the art and science of copywriting07:44 Why (human) persuasion still matters08:30 Why AI has a problem 'opening a loop' 10:06 Mad Men and direct response marketing14:25 Why it's so important to be able to distill your copy16:54 Why copy needs to be simple and persuasive with attention spans waning19:15 Promptless AI and what BNSN will be able to do21:40 How BNSN is starting with emails and then VSL 22:20 What is prompt creation going to look like for average folk?28:00 Introducing Chat VSL Connect with Jon Benson:Website - https://go.copypro.ai/Chat VSL - https://jonbenson.com/LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbensonBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram:...

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Creating Persuasive, Promptless AI-Driven Copy with Jon Benson

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Play Episode Listen Later Jun 1, 2023 31:05

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy? Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays. There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master. This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers.Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion. All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human.Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour. To find out more about what Jon does, visit copypro.ai and jonbenson.com. You'll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more. Key Takeaways:01:18 How did Jon and Copy Pro get started with dissecting copy for AI?03:30 How ChatGPT4 has flipped the switch on writing accurate copy04:36 The advent of direct response copywriting06:20 Appreciating the art and science of copywriting07:44 Why (human) persuasion still matters08:30 Why AI has a problem 'opening a loop' 10:06 Mad Men and direct response marketing14:25 Why it's so important to be able to distill your copy16:54 Why copy needs to be simple and persuasive with attention spans waning19:15 Promptless AI and what BNSN will be able to do21:40 How BNSN is starting with emails and then VSL 22:20 What is prompt creation going to look like for average folk?28:00 Introducing Chat VSL Connect with Jon Benson:Website - https://go.copypro.ai/Chat VSL - https://jonbenson.com/LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbensonBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:

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EVERYTHING You Need To Know About AI For Email Marketing

The Email Marketing Show

Play Episode Listen Later Apr 5, 2023 35:21

Can you use AI for email marketing? Everyone is talking about ChatGPT at the moment. Unless you live under a rock, you'll have seen or heard something about AI or even tried it yourself. So can tools such as ChatGPT help with your email copywriting? Let's dive into all this! SOME EPISODE HIGHLIGHTS: (0:48) Join our FREE Facebook Group. (5:55) Should you use AI software like ChatGPT for email?(9:29) Can this new AI software create stories for your emails?(16:04) Where could you use AI for your email marketing?(21:04) What is the best AI email marketing copywriter?(24:25) What are the drawbacks of using AI email marketing software?(26:35) What happens when you combine our powerful email templates with AI?(28:01) Writing your own emails makes you a better marketer.(29:48) Only you can craft better messaging for your marketing.(33:32) Subject line of the week.Should you use AI software like ChatGPT for email? Last year we did a podcast episode about AI called Write Emails Using Artificial Intelligence (AI). But AI is such a hot topic right now that it felt it needed revisiting. Are emails written by AI 'good enough'? The fact they're written by a computer is great, yes. Only a few years ago, the thought of this happening would have been ludicrous. But now these things are possible, and that's amazing. The real question is - if you'd paid an email marketing agency to write an email for you, and you got something along the lines of what you get from an AI tool, would you be happy? The answer is no. Because it's amazing that a computer can take a prompt and write an email for you that not only makes sense but also covers the topic appropriately. But is it as good as what a human could write? Is it as good as what an agency could produce? Or even as good as something that you could write yourself with our teachings and frameworks? No. To borrow an expression from our friend Jon Benson, when you read an email out loud that was written by AI, it's a bit like hearing the radio announcer's voice in your head. You know that tone - it sounds artificial. And humans connect with other humans. They connect with your personality. So as soon as you put AI in the mix, you're taking that humanity away. And that's a big loss. Can this new AI software, such as ChatGPT, create stories for your emails?We're not saying AI has no place in marketing – it's actually extremely useful. But can it create the stories we include in our emails? A lot of our approach is based on storytelling because stories are compelling and persuasive. And yes, AI can help you find stories.In fact, Rob did a little experiment and asked ChatGPT to come up with a story that happened to him that day that he could tell his friends down the pub. And when the software started typing about elephants dancing in the streets, Rob had to stop it. The tool was writing a dream. So Rob asked the tool to try again, but this time to make the story believable. It had to be something that could happen in real life, be logical, and follow the laws of physics and nature.In the end, the tool came up with the story about Rob seeing a cat in the street. Initially, the cat seemed a bit shy and cautious. But then Rob found something in his pocket and fed the cat, and the cat became friendlier. All good here. Then Rob asked the tool to relate that story to a lesson about email...

Get Your Emails Opened Using NLP - With Jon Benson

The Email Marketing Show

Play Episode Listen Later Feb 8, 2023 25:51

Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened.Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group.(3:00) Is Jon really allergic to pollinated fruit?(4:47) Who is Jon Benson?(6:47) What is NLP and why does it matter in email marketing?(8:15) Creating a pattern interrupt.(9:50) How to grab people's attention. (12:04) How to 'promote' in your emails.(16:50) How to create links people will want to click on.(19:26) You don't need to create new content all the time.(21:52) Subject line of the week with Jon Benson.Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing?But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated.We all know that the word 'manipulation' has a negative connotation, but it's not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that.Creating a pattern interruptOne of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you're shouting into a void!When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt.Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they're not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That's not a request – it's a command.How to grab people's attentionThe idea here is that you can use words that create patterns where you engage someone's mind without them knowing you're doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email. Another email starter Jon used in the past is “What's the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more.What we just described with this idea of grabbing your...

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How To Breakthrough Your Plateau & Scale!

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Aug 9, 2022 25:15

This episode answers a Twitter follower's question about breaking through the $3k - $5k ad spend barrier she's stuck at... My exact process for scaling businesses and offers with ads is revealed in this one! Plus, a promotion for my newest video on YouTube with Jon Benson which you can watch here: https://www.youtube.com/watch?v=hDux87FOoks Be sure to get all of Jon's brilliance from the YouTube video... I've never heard it broken down so simply and powerfully, before!

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Estate Planning, Transitional Strategies, and How to Best Manage Tax Liability, with Jon Benson, VP at Heartland Trust!

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Play Episode Play 59 sec Highlight Listen Later Jun 21, 2022 43:50

Kevin Pifer, America's Land Auctioneer, has Jon Benson in studio this week. Jon is Vice President and Senior Trust Officer at Heartland Trust. Jon provides incredible insight in estate planning, transitional strategies, and reminds all of us that planning now will eliminate conflict later and manage tax liability. Follow Kevin at www.americalandauctioneer.com and on Instagram & Facebook.

Mastering Video Sales Letter with Jon Benson

SMART Businesses Do This...

Play Episode Listen Later Apr 14, 2022 35:01

When it comes to selling your product, you need to connect with people. And to show people why they should buy your offer, you need to write an effective and influential copy. It is the impact that will have the biggest bang for your buck, so if you want to learn how to write an effective sales page, ad, or copy, this week's guest is here to help. Jon Benson is a copywriting genius and the creator of the Video Sales Letter and CopyPro. He has systems for something that everybody else believes to be an art form and he joins me this week to share how you can improve your copywriting skills and learn to create a high-converting video sales letter for your business. Tune in to hear what the video sales letter is, how he pioneered it and goes about writing his copy, and how to master it to generate a lucrative income for your business. Jon shares three things that will enable you to write quickly and powerfully, and some vital concepts you need to consider when it comes to copywriting. “I apply the same principles I use in bodybuilding to writing. It sounds ridiculous but it works..” - Jon Benson In This Episode: - Wondering what the difference is between a good headline and a clickbait headline? Here's what it is… - Jon shares why you need to connect with your reader over their feelings, situations, or problems. - Hear the 5-step VSL process Jon created. - Discover how to create a good headline without lying to your audience. - Jon shares what a hook is and how they have made companies billions of dollars. - Discover one of the best things you can say when building a rapport with somebody. - Want to know how Jon writes so quickly? Here's one of the tricks he uses… - Find out the number one reason anybody buys anything. And much more… Connect with Jon Benson: - Website: https://jonbenson.com/ (https://jonbenson.com/) - CopyPro:https://copypro.ai/ ( https://copypro.ai/) - VSL:https://nowvsl.com/ ( https://nowvsl.com/) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

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Lord Gordon Gordon AKA Winnipeg's Anna Sorokin

One Great History

Play Episode Listen Later Apr 13, 2022 72:54

On the evening of July 2nd, 1873, a visiting Scottish lord, Lord Gordon Gordon, was kidnapped from James McKay's Silver Heights home and rushed towards the American border. The events that followed would spiral into a full-scale international incident involving both the Canadian and American governments and the discovery that Lord Gordon Gordon was not who he seemed. A huge thank you to Jon Benson with The WRENCH for joining us for Collecting Conversations! Visit thewrench.ca/archive-project/ to learn more about The WRENCH's efforts to build a cycling archive.

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6.5 Billion Lake Restoration and Real Estate Project with Jon Benson

Innovation and Leadership

Play Episode Listen Later Mar 17, 2022 24:47

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Farmland Values, Asset Management, & Trust Serivces with Jon Benson, VP of Heartland Trust and Auction Manager Bob Pifer!

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Play Episode Play 31 sec Highlight Listen Later Feb 11, 2022 43:50

Jon Benson, Vice President and Trust Officer for Heartland Trust Company, and Bob Pifer, Pifer's Regional Real Estate and Auction Manager in Grand Forks, ND, joins Kevin Pifer, America's Land Auctioneer. The trio provide a glimpse into Pifer's popular upcoming land seminars throughout the country. Jon Benson will speak on Trusts and Estate Planning. Bob Pifer and Kevin Pifer will provide dynamic data on farmland values, trends and current valuations.At Heartland Trust Company, they provide professional asset management, trust services and 401k plan administration. If you are retiring, in need of a financial plan, rolling over your IRA, or investing for the future they have experienced professionals to help guide you. Follow Kevin at www.americalandauctioneer.com and on Instagram & Facebook.

Deep Dive into Estate and Succession Planning with Jon Benson, Vice President of Heartland Trust Company!

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Play Episode Listen Later Feb 4, 2022 43:50

Jon Benson, Vice President and Trust Officer for Heartland Trust Company, joins America's Land Auctioneer. Jon Benson describes the differences between estate planning and succession planning and the importance to have both plans and strategies in place.Preserving capital, managing taxes, maximizing retirement plan contributions and creating wealth are all part of smart estate planning as Jon Benson explains on America's Land Auctioneer. Follow Kevin at www.americalandauctioneer.com and on Instagram & Facebook.

Stairway Portage Redesign For 2022 Great Lakes Trailbuilder Willie Bittner

WTIP Boundary Waters Podcast

Play Episode Listen Later Dec 23, 2021 14:48

The iconic portage between Duncan Lake and Rose Lake in the Boundary Waters Canoe Area Wilderness will take on a new look in 2022 when two sets of wooden staircases will be replaced with stone steps. Stone used in the project will come from the land located between the lakes in the federally-designated wilderness area. Hand tools and other non-motorized instruments will be used to shape the new look of the portage. “We are planning to replace the wooden stairs on the stairway portage with stone steps during the summer of 2022,” said Jon Benson, an assistant ranger for recreation and wilderness on the Tofte and Gunflint ranger districts of Superior National Forest. “Great Lakes Trailbuilders is the contractor with whom we will be working.” The 80-rod portage between Duncan and Rose is among the most highly trafficked areas on the eastern side of the BWCA. Two sets of stairs, with more than 90 steps each, make up most of the portage between the two lakes. The portage largely parallels a set of falls dropping from Duncan down to Rose near the Canadian border in the Mid-Gunflint Trail area. The current look of the portage was built in the 1930s by the Civilian Conversation Corps using logs to create a staircase of sorts. Due to the harsh environment in the BWCA, wooden steps or set logs do not hold up well as weather and humans wear on them, according to Willie Bittner, the owner of Wisconsin based Great Lakes Trailbuilders. For example, the wooden steps of the Stairway Portage have been replaced three times in the past 30 years, he said. Rather than continually replace the wood, Bittner had a vision to place stone steps on the portage. Not only will the stone have a more natural look, they should last much longer than the wood version. “This should be there for many generations,” Bittner said of the forthcoming stone staircase between Duncan and Rose. After securing the bid, Bittner and his company are spearheading the project in collaboration with the U.S. Forest Service and the Conservation Corps of Minnesota. The project comes under the umbrella of the Great American Outdoors Act. Bittner and his team will use rifting hammers to split large rocks weighing up to 200 lbs. each to create the steps, he said. They'll also use a device that he describes as a ‘zip-line for rocks' to set the stones in place. Bittner plans to start the project in May not long after the ice vanishes from West Bearskin Lake and Duncan Lake. The goal is to complete the new Stairway Portage by the Fourth of July, he said. WTIP Boundary Waters Podcast host Matthew Baxley spoke with Bittner about the project. The audio to their conversation is shared below.

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Jon Benson of CopyPro: How to write killer marketing copy

The Sell Your Service Show

Play Episode Listen Later Oct 13, 2021 32:23

In this episode, I'm going to be talking to Jon Benson from copypro.ai. Jon's going to share some critical ideas about the importance of copywriting, great copywriting, and perhaps most importantly how to sell services, especially marketing services using copywriting. The greatest marketing funnel blog on the internet bar none-

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Craig Dave Carbol Reveals eCommerce Landing Page Gold Mine

Copywriters Podcast

Play Episode Listen Later Sep 6, 2021

We're back with Craig Dave Carbol and today we're going to really dig into his secrets about writing exceptional copy for eCommerce landing pages. Craig was with us last week. He has written for such well-known clients as Jon Benson and Mind Valley. But what really sets him apart are his accomplishments in eCommerce, where he has written for big brands in consumer markets like apparel, athletic gear and outdoor living. His copy has raked in more than $33 million in sales in the last year and a half. Craig has come up with a system for writing copy just like he's writing. The system is teachable, and it's called Cashvertorials™. He's told us about it today and walk through a promotion he did using this very renegade and very profitable form of copy. To get free access to Craig's course, go to: https://www.cashvertorials.com/Download.

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EP112: Jon Benson: How to Write Copy That Sells

Perfectly Mentored with Jason Portnoy

Play Episode Listen Later Mar 18, 2021 59:45

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]What's your copywriting method? How do you plan? [17:10]What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]What makes a headline great? [25:22]What do you recommend – long-form ad copy or short-format ad copy? [30:00]Why do you think people are sleeping on copywriting as a skill? [30:43]When it comes to VSL, email, and ad copy, what are the main differences? [41:34]Do you have any tricks for when you're writing email copy like the spacing, number of lines, etc.? [42:40]What are some top-secret tips on writing copy? [45:20]What’s your take on people who exaggerate or lie to write compelling copy? [49:00]What is Copy Pro and who needs it? [52:29]If you could go back in time and tell yourself something about copywriting that you wish you knew back then, what would it be? [56:56]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jon BensonCopyProConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

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OnPurpose Growth with Adil Amarsi

The Business Lounge Podcast

Play Episode Listen Later Feb 18, 2021 64:59

On this episode of the onPurpose Growth Podcast one of the most highly skilled masters of the written word, Adil Amarsi. Adil Amarsi is a copywriter who has generated over $700M in sales from his writing skills. That is only the number he has tracked and it's assessed that the actual number is at or above $1B based on the consultations he does. For example, one person told him that they made $100k in 3 weeks from a 15 minute consultation Adil did. We cover how Adil writes copy as well as how his own personal growth has allowed him to connect with his potential buyers in the deepest way possible. We have a lot of fun during this episode and hope you do too when you watch or listen. Welcome to the Business Lounge! We are a shared office space, a podcast channel, and a way to enhance your business and expand your network. On our first episode back, we talk about what the Business Lounge is and what we have coming up in our relaunch. Stay tuned for weekly episodes! The Business Lounge will be bringing you business advice and conversations from real entrepreneurs on real experiences that we have throughout our businesses. Each week, we welcome a guest from a variety of industries to join us in our conversations about the business world. Let us know what you want to see next! To get in touch with our host and for more information on how to join the Business Lounge and be a guest, visit https://www.oflaherty-law.com/business-lounge-tv/on-purpose-growth Adil Amarsi has been writing sales copy professionally since he turned 18 in late 2007. During that time he has broken countless records and developed an infamous reputation for the effectiveness of his copy. Having started writing copy from age 12, Adil has been able to see how industries and markets have evolved and since then, he's gone on to use his talents to help his clients generate over $700 Million in sales from his work (and that's what he can track). Adil's passion for breaking down strategies and copy - and verbalizing it at lightning speed - has earned him a huge amount of respect from legendary copywriters such as Jay Abraham, Jon Benson, Roy Furr, Bob Stirling, Mark Joyner, Trevor "ToeCracker" Crook, and many more. Get in touch with our guest: Website: https://www.adilamarsi.com Facebook: https://www.facebook.com/adiltheawesome https://www.facebook.com/adilamarsi Instagram: https://Instagram.com/adilamarsi YouTube: https://youtube.com/adilamarsiofficial LinkedIn: https://www.linkedin.com/in/adilamarsi/ Follow us on our social accounts to stay connected with all things Business Lounge! - Website: https://www.oflaherty-law.com/business-lounge-network - Facebook: https://www.facebook.com/BusinessLoungeNetwork/ - LinkedIn: https://www.linkedin.com/company/seizeyourbusiness-com *None of the content in The Business Lounge series is intended as paid legal advice.

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EP132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson

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Play Episode Listen Later Dec 24, 2020 51:45

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they'd both say it's copywriting. In this episode, we're replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon's audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon's Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

EP132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson

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Play Episode Listen Later Dec 24, 2020 50:23

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jon Benson (Hana Maui Resort)

The Maui No Ka Oi Magazine & SilverShark Media podcast

Play Episode Play 44 sec Highlight Listen Later Nov 17, 2020 42:11

Diane Woodburn of Maui No Ka Oi Magazine speaks with Hana Maui Resort GM Jon Benson. In this podcast Jon talks about his journey with Hyatt that has lasted 34 years (and counting), working at the Hyatt Regency in Ka'anapali 20 years ago, what it was like to move back to Maui for his current job, how the Hana Maui Resort has been the largest employer in Hana, the challenge the community faces with limited health resources, the reopening on the property this Friday November 20th, their approach to the restaurant and cultural components of the property, protocols that have been put in place to keep the staff and community safe, the advantage of being a property with large amounts of open air spaces, how their mask policy is non negotiable, and how 2020 has been a reset on how we can approach tourism in the future.

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Morehead-Cain Mentoring Pair: Tom Thriveni ’10, comedy writer for The Late Late Show with James Corden on CBS, and guest co-host Lauren Gornto ’21

Catalyze

Play Episode Listen Later Nov 10, 2020 24:56

Our first guest for this episode is Tom Thriveni ’10, a comedy writer on The Late Late Show with James Corden on CBS. As a Morehead-Cain Scholar, he interned with Comedy Central’s The Daily Show with Jon Stewart, an opportunity offered by Jon Benson ’06 (Jon produced field segments on the show at the time). Following his graduation from the University of North Carolina at Chapel Hill, Tom began pursuing a career in investment banking. As he shared in a Virtual SEVEN Speaker Series event this past spring, it took a traumatic brain surgery to help him realize that he wasn’t following his passion.With support from Dave Bernath ’89, then the executive vice president of programming and multi-platform strategy for Comedy Central, Tom returned to late-night television in 2014. After two years as a researcher on CC’s The Nightly Show with Larry Wilmore, Tom moved to Los Angeles to be a writer’s assistant for James Corden. He rose to his current position in the fall of 2018.Our second guest is Lauren Gornto ’21, a business administration and management major at Carolina with minors in philosophy, politics, and economics (PPE) and music. The scholar is the music director of Tar Heel Voices, the University’s oldest co-ed a cappella group, and the co-founder of “ACTing Up,” a summer theater camp for children. In summer 2021, Lauren plans to join Insight Sourcing Group in Atlanta as a summer analyst in the consulting practice. Lauren is Tom’s mentee through the Morehead-Cain Mentoring Program; this is the scholar’s and alumnus’s second year participating together. The program strives to leverage the power of the Morehead-Cain network by cultivating connections between scholars and alumni, providing structure and support to these relationships so that they can develop based on shared values and interests. Scholars enroll annually beginning in April and all rising juniors and seniors may participate. You can learn more about the Morehead-Cain Mentoring Program by contacting Emily Olson, our alumni engagement manager, at emily@moreheadcain.org. On your mobile device, you can listen and subscribe to Catalyze on Apple Podcasts or Spotify. For any other podcast app, you can find the show using our RSS feed.Catalyze is hosted and produced by Sarah O’Carroll for the Morehead-Cain Foundation, home of the first merit scholarship program in the United States and located at the University of North Carolina at Chapel Hill. This episode closes out our fall season of the podcast. We’ve covered everything from politics and activism to tech startups, music, and meditation. Thank you for listening. You can let us know what you thought of the season or who you want to hear from in 2021 by finding us on Twitter or Instagram at @moreheadcain or you can email us at communications@moreheadcain.org. Until next time, stay safe.

JON BENSON | The Copywriting Billionaire | Millionaire Secrets #54

Millionaire Secrets

Play Episode Listen Later Oct 7, 2020 67:37

Today’s interview for the Millionaire Secrets Podcast is with Jon Benson - a man who has had a massive impact on the copywriting industry twice! Jon’s innovations to the way marketers and entrepreneurs like us present our copy has been responsible for over $12 BILLION dollars in sales across the industry and… $1.2 billion dollars ...in sales for his students alone. What are these two big innovations? Listen to this Podcast to find out! As well as Jon’s massive impact on copywriting, we also discuss some key takeaways that you can apply to your own copy - today. We touch on the copywriting methods that truly work, and how to write well whilst still being able to persuade at the same time. Don’t lie. The moral aspect of sales copy is a hangup for some people. Jon explains how you can write great copy without being deceitful. In fact, Jon reframes it to explain how being too nice can actually be hurtful to your potential customers. Check Out More of Jon’s Content Here

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#1 Copywriting Software - Let AI Work For You!

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Sep 29, 2020 21:43

This copywriting software will write your sales letters, email autoresponder's, ads and webinar scripts for you. Get a full walk-through of the best copy software for 2020. Next, you need to watch the full "Hyper Funnels" workshop which shows how to get all of the sales copy you need for an entire funnel in 60 minutes, here: https://www.milesbeckler.com/hyperfun... Imagine if you were able to get all of your sales copy written in an hour instead of months... What would that do for your online business? This is also the location where you can get a 30% off discount if you are interested in getting lifetime access to this tool, like I have. In this workshop you will see the founder of this software, Jon Benson who is a copy pro and has sold billions of dollars in products, detail more of the uses and power of AI found within the software that I show here. If you have more questions, be sure to read my blog post that reviews this copywriting software here: https://www.milesbeckler.com/copywrit... But here's a quick rundown of the app and who it is best for. If you are building a business that requires you to grow a list which means you're going to have opt in pages, follow-up sequences… And then you plan to sell them products whether physical or digital from sales pages, video sales letters or webinars... This cloud-based app can be your personal CopyPro AI and save you months of time building all of the sales copy and marketing copy that you need. No more wasting thousands of dollars on overpriced copywriters. Plus it will base all of your sales letters, your webinar scripts and funnel content on proven frameworks and templates to increase your conversion. Now I have been using John Benson's software for many years. in fact you can see one of my videos from three years ago talking about his software tools that I was using here www.youtube.com/watch?v=7lg78GHME78 The goal is to establish that this isn't some new or random software creator, but he's a pro and has been building copywriting software for years now. There is no other tool on the market that can offer you as diverse of a variety of sales copy as this tool. Plus it is important to think about the skills of the person who put this all together. Benson is a professional copywriter himself whose sales copy has sold over $10 billion worth of products. He is one of four copywriters in the world who has sold over $1 billion worth of products. If the copywriting software you purchase was written by an inferior copywriter then the copy you received from the tool will be inferior. This should be nonnegotiable for you when it comes down to your sales copy, your emails, your opt in pages, your bullet points, your headlines, etc... These are the keys to your funnel converting and you should never accept subpar content for your sales funnel. Which is why this copywriting tool is the most important tool in my teams to a belt. If we need a broadcast email written, we can go to the tool and it will generate dozens of ideas we can choose from. If we want to test a new Facebook ad, opt in page or a new webinar script, you can go to the tool and it will generate multiple scripts we can simply plug into our landing page for a split test. This takes the process of creating copy from an arduous task that takes weeks or months down to a simple process that takes less than an hour. This allows us to increase our speed of implementation and how quick we are able to iterate our funnels defined the offers and the messaging that work for our audience! Now I'm not comparing the different sales-copy software available on the market because this one is head and shoulders above the rest. the closest option is funnel scripts and their pricing is close as explained here: https://www.milesbeckler.com/funnel-s... But the truth is, from a quality standpoint of the copy you receive… There is no competitor here... Plus this is the only tool on the market that offers the hyper funnel feature which you saw here and is explained in greater detail in the workshop and on my blog post about this tool. So click this link here: https://www.milesbeckler.com/copy And watch the complete workshop now so Jon himself can explain how this all works, so you can understand the power of this tool and how it will positively impact your business. -Miles Beckler

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Fast and Furious Marathon Part 1

Automovie Podcast

Play Episode Listen Later Sep 24, 2020 69:03

In this episode, Chris and Marty go back to the early 2000s for the first part of our Fast and Furious retrospective series. Chris looks at where it all began with The Fast and the Furious, while Marty says rude things about the sequel, 2 Fast 2 Furious. In other news, it doesn't matter if you win by an inch or a mile. Winning's winning. We follow up on the new documentary featuring Sir Stirling Moss on the development of the disc brake called https://www.sky.com/watch/title/programme/ae4484fa-e508-4f5c-bf19-d5d2e56f8358 (The Racers That Stopped the World). It's now available https://www.sky.com/watch/title/programme/ae4484fa-e508-4f5c-bf19-d5d2e56f8358 (on demand and on Sky Documentaries). We also follow up on a previous video from B is for Build with Donut Media looking at https://youtu.be/mlKAOjChW28 (why Eleanor is so litigious and others are not). In the news, a new series from Ewan MacGregor and Charlie Boorman calledhttps://www.youtube.com/watch?v=611fw81BN98 ( Long Way Up) is coming to Apple TV+, and also new to Sky F1 and Sky Documentaries is https://www.sky.com/watch/title/series/969db599-ec4b-4e5e-8872-70b4a2a688c9/the-race-to-perfection-969db599-ec4b-4e5e-8872-70b4a2a688c9 (Race to Perfection). Chris has seen the first episode and gives his thoughts. With Fast 9 on the horizon, Chris and Marty decided to go through the entire Fast and Furious universe. Chris took the origin in https://www.imdb.com/title/tt0232500/ (The Fast and the Furious), and Marty https://www.imdb.com/title/tt0322259/ (didn't). Yeah, we're doing Fast and the Furious, you gonna https://i.imgur.com/8naSdmQ.jpg (get in our face) about it? A huge help to us was https://www.youtube.com/user/craiglieberman (Craig Lieberman's YouTube channel). Check it out for a lot of behind the scenes info on the cars of F&F! In this episode's 'What has Henry Catchpole been up to this week?', he's been playing Bond, James Bond, in the https://www.youtube.com/watch?v=zDMY4_h-pn4 (Aston Martin Goldfinger DB5 continuation). I think that's what it's called. Hey Aston Martin, fancy sending us some press releases? Chris picked a quieter video from Larry Chen's fantastic Hoonigan Autofocus channel for his pick this week, with https://www.youtube.com/watch?v=yFbd-xtAp9k (Jay Leno Details Larry's R32 GTR??) If you're more into rubber, then join Jon Benson on the https://www.youtube.com/c/tyrereviews (Tyre Reviews) channel. It does exactly what it says on the sidewall, but Jon makes it both entertaining and informative. Marty relives the glory days of F1 with https://www.youtube.com/watch?v=A8cCDM8jVx8 (Remembering Jochen Rindt), and suggests more contemporary motorsport with the excellent https://www.youtube.com/channel/UCaTxfj0BzL-MaCy-YUqPRoQ (The Race) channel. If you want to tell us if we're right, wrong or to share something we should be looking at, get in touch via the following channels: Twitter: https://twitter.com/automoviepod (@AutomoviePod) Facebook: https://fb.me/AutomoviePodcast (AutomoviePodcast) Email: comments@automoviepodcast.com

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#25 - Braydon Ross, Jon Benson, Katrina Gaines, Justin Black and Zach Benson

100 Million Academy's Podcast

Play Episode Listen Later Sep 20, 2020 46:17

Welcome to the 100 Million Academy podcast. Every Sunday morning, you will get highlights from our exclusive daily live calls combining the best clips of the top entrepreneurs and business minds in the world. These are world-class individuals who have hit 100 million in sales, advertising spend, or impressions on social media. ---- I'm your host, Dan Fleyshman, and in this week's episode you will learn from Entrepreneur, Investor, and Online Strategic Business Coach Braydon Ross. Braydon is the CEO and Founder of multiple start-ups in the tech and real estate space where he works to benefit the trend of a sharing economy by partnering, leveraging and innovating on the ever-growing space of SAAS based services and Airbnb real estate. Jon is the creator of the Video Sales Letter (VSL) responsible for over $12B in sales annually for marketers all over the world. Jon is the CEO of Digital Publisher, Inc., which houses all of Jon’s Internet marketing products, services, and free materials, as well as the CEO of Fitology LLC, which controls Jon’s fitness and diet empire. Then you will hear from one of the best kept secrets in the event planner world Katrina “Kat” Gaines. Kat uses her network to execute the most memorable and exclusive experiences for Elevator Studio and her own clients. From producing the nations top masterminds, to celebrity charity events, to high-profile weddings across the country; Kat has seen it all in the Entrepreneurial event industry. After that, you will learn from serial entrepreneur and marketer Justin Black. Justin is the owner of 3+ six-figure e-commerce stores including Justin Black Fitness: a 1-on-1 physical transformation business largely for company leaders and celebrities. Morning Master: A best selling energy supplement company and Yellow the Label: clothing boutique. He also has a full time salaried marketing position for multiple Paul Mitchell cosmetology schools across the country. Lastly, you will learn from travel influencer Zach Benson. Zach is the CEO of the Instagram Marketing Agency Assistagram, and has been featured in Forbes, Buzzfeed and Inc. Get ready, it’s time to level up! ---- Thank you for watching this episode — What lesson resonated with you the most? Comment below! ---- Learn more and connect with our instructors: 100MillionAcademy.com Every Sunday, join the 100 Million Academy podcast to get highlights from our daily live calls combining the best clips of the top entrepreneurs and business minds in the world. Learn actionable lessons, skills, and strategies from these experts in real estate, marketing, sales, investing, and more that you can apply to your own business. 100 Million Academy is an online educational platform featuring over 20+ entrepreneurs who have sold over $100 million in revenue, spent over $100 million on advertising, or have been seen by over 100 million people. Co-founders Joel Marion, Dan Fleyshman, and Cody Sperber are on a mission to give you access to world-class entrepreneurs. ----

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01 - How "Augmented Intelligence" will Change Copywriting Forever w/ Jon Benson

Just Write

Play Episode Listen Later Sep 18, 2020 58:59

Jon Benson is the inventor of the "Video Sales Letter" - a marketing channel that has generated over $30 BILLION dollars in sales. Jon is also one of only THREE sales copywriters in history whose copy has generated over $1 Billion dollars in sales. In this interview, we discuss the future of copywriting and how "A.I." will change the industry forever.

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Survival, The Mastery of RUSH, and Martial Arts Training with Jon Benson

Awakened Nation

Play Episode Listen Later Jun 19, 2020 81:56

"I'm one of those guys that will go on a blind date and start talking about sex, drugs and politics on a date." This is a fun episode, starting with health, going into politics and Star Trek, martial arts and what happens when Elizabeth and Brad get drunk in Las Vegas. Join the conversation and let us know: What is your favorite Rush song? About Jon Benson: Jon Benson is known as the "Billion Dollar Copywriter," with his words responsible for over a billion dollars worth of product sold. Jon is the CEO of Digital Publisher, Inc., which houses all of Jon’s Internet marketing products, services, and free materials, as well as the CEO of Fitology LLC, which controls Jon’s fitness and diet empire. He is currently authoring a book on his experiences and study of love, sexuality and relationships, Epic Love, still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side (his former full-time job.) He resides in California and, intermittently, in stunning Vancouver, BC. To learn more about Jon, go to: http://jonbenson.com About Elizabeth Hamilton: As executive producer of Awakened Nation and Brad's business partner, Elizabeth Hamilton takes decades of book and marketing industry to help people build the platforms they need to get their message out. They understand what makes a book sell, from an Amazon listing to the importance of color on the bookshelf. When not planning campaign strategy, Elizabeth is known for an active and effective social media life. An influencer, both online and off, they have spoken at Social Media Breakfast Houston, Social Media Day Houston, and Comicpalooza. Every Friday night, they host a live stream radio show about David Bowie on Facebook. Elizabeth is also an accomplished writer, having been published in Military.com and Thrive Global, among others. Their most recent book, Outline: Write Your Book Faster With a Plan, helps authors create an actionable plan to get started on their writing. About your host Brad Szollose: First things, first. How do you say Szollose? It’s pronounced zol-us. Brad is an award winning business author, serial entrepreneur, web pioneer, former C-Level executive, creative director and TEDX Speaker. From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation. After the release of his international bestselling book, Liquid Leadership, Brad was asked to be a guest and a host on hundreds of podcasts. This made him realize he wanted a different conversation...a deeper conversation. With executive producer Elizabeth Anne Hamilton, they launched Awakened Nation®. This podcast is a chance to have an extraordinary conversation with people who have fallen down, and did everything to get back up. After 35 years in NYC, Brad lives in the Southwest and the deserts of Las Vegas. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/awakenednation/support

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Videos have undeniably changed the game when it comes to sales. Especially in this technologically advanced day and age, so many salespeople have been trading the door-to-door selling method for videos. The man behind what is now called Video Sales Letter (VSL) is Jon Benson. In this episode, host, Adam Lyons, speaks with Jon about how to structure your written ads, your copy, and your copy-writing so you can be as successful as he is. Putting forward the value of creating a positive impact on other people’s lives, he then shares his thoughts about the ethical and psychological aspects of selling. Apply what you learn in this episode, and you'll be certain to increase your revenues.

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461 FBF: Converting Sales With Better Copywriting with Jon Benson

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Nov 29, 2019 31:44

Today's Flash Back Friday comes from Episode 287, originally published in July 2017. Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [1:33] The power of the word "you" [4:48] How one word can change the dynamic of your copy dramatically [7:05] The big secret of copy writing to influence your customers [9:58] How you create your customer avatar that you write your copy for [11:16] THE biggest problem advertisers have today [13:58] People want to follow people who have the guts to take a position [18:02] Honesty is missing in copy writing today [21:36] The importance of modality marketing [24:01] Even the decisions we make that we think are rational are driven by emotions [29:37] Jon's challenge that will help you double your online sales Website: www.Sellerator.com

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Episode 146 - Jon Benson - Senior Designer at Rooster Teeth, Austin TX.

The Quickie - Interviews for Graphic Designers

Play Episode Listen Later Nov 12, 2019 37:55

Today's guest is Jon Benson. He is a Senior Designer at Rooster Teeth in Austin TX. During this episode we talk about:-how Jon grew up in a creative family and what he was surrounded by. -how when he first got into design he was very close-minded about what a true "designer" was. -his time at Hobby Lobby where he started doing more hand lettering and how that influenced him. -the print he produced for Hobby Lobby and the feeling he had when his designs were out there and available across all of their stores. -the brand refresh project he was a part of at Hobby Lobby and why is so proud of that. -the freelance project where he was accidentally included on an internal client email and what that taught him. Jon also shares some current struggles that he is having in his career and how he is working through them. Open, honest, and easy to talk to! @jonbensondesigns

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Episode 146 - Jon Benson - Senior Designer at Rooster Teeth, Austin TX.

The Quickie - Interviews for Graphic Designers

Play Episode Listen Later Nov 12, 2019 37:55

Today's guest is Jon Benson. He is a Senior Designer at Rooster Teeth in Austin TX. During this episode we talk about:-how Jon grew up in a creative family and what he was surrounded by. -how when he first got into design he was very close-minded about what a true "designer" was. -his time at Hobby Lobby where he started doing more hand lettering and how that influenced him. -the print he produced for Hobby Lobby and the feeling he had when his designs were out there and available across all of their stores. -the brand refresh project he was a part of at Hobby Lobby and why is so proud of that. -the freelance project where he was accidentally included on an internal client email and what that taught him. Jon also shares some current struggles that he is having in his career and how he is working through them. Open, honest, and easy to talk to! @jonbensondesigns

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How To Write Email Copy That Sells With Jon Benson

List Building Lifestyle With Igor Kheifets

Play Episode Listen Later Aug 9, 2019 46:20

Jon Benson is the father of the VSL and one of the world's top copywriters. He is the author of Open Click Buy and about a gazillion best-selling books on fitness. From relationships to sanity to subject lines - Jon Benson is raw & uncut on List Building Lifestyle

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How To Write Email Copy That Sells With Jon Benson

Igor Kheifets List Building Lifestyle

Play Episode Listen Later Aug 9, 2019 46:20

Jon Benson is the father of the VSL and one of the world's top copywriters. He is the author of Open Click Buy and about a gazillion best-selling books on fitness. From relationships to sanity to subject lines - Jon Benson is raw & uncut on List Building Lifestyle

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EP50: The Secrets Behind Turning Good Copy Into Great Copy with Jon Benson, Creator of the VSL

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Play Episode Listen Later May 23, 2019 50:26

Jon Benson is a living legend of copywriting. In this episode, Garrett and Jenna sit down with Jon to listen to his copywriting secrets. Find out why Jon (and Ryan Deiss) argue that copywriting is the most important tool in marketing, Jon’s tool that is the Uber of copywriting, and the reason AI in marketing isn’t something to be scared of. IN THIS EPISODE YOU’LL LEARN: How Jon used presentation slides to figure out how to write successful copy for video sales letters (VSLs) The biggest mistake marketers are making when they’re writing copy and why it’s so important to hire a professional How CopyPro uses AI to create copy and one of the formulas they’re using—verb, pronoun, goal Why marketers shouldn’t be scared of AI and instead should figure out how to work with the technology The copywriting best practices that don’t work as well as they used to—like clickbait headlines The benefits of every marketer knowing the basics of copywriting The strategy of using a “Primary Solution” to show your customers how you’ll help them Jon’s audit of Garrett’s article headline that garnered 3 million views LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Thin in 30 Minutes: Walk Your Way Thin in Just 30 Minutes Or Less (is this his first book?) Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

PLM 680 : Mastering Copywriting: How To Turn Your Words Into Cash

The Project Life Mastery Podcast

Play Episode Listen Later May 23, 2019 38:58

In this podcast, I interview Jon Benson about how to turn your words into cash. Mastering copywriting is one of the most important skills that any entrepreneur can adopt. Jon Benson is one of the most sought-after copywriters and marketing strategists in the world. He is the Founder of Sellerator, a video sales letter and sales copy software that helps you turn words into cash. He is also the creator of the Email CopyPro, an email creation software designed to create and enhance your inbox brand. I had the opportunity to sit down with Jon and talk about his process for mastering copywriting. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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#006 Jon Benson - Lessons from a Copywriting Genius

Hustle System

Play Episode Listen Later Apr 21, 2019 76:48

Welcome to the Hustle System Podcast! In this episode our guest is Jon Benson an expert in the topics of NLP, Marketing, and Copywriting. Jon started out as an online fitness author. Soon after, when trying to write the copy for his second book, Jon started to develop the revolutionary concept of the video sales letter. This concept has earned some of Jon’s clients over a billion dollars in sales and has been the gateway to the majority of the video sales letters that we see online today. Jon is recently in the middle of launching CopyPro.ai, a disruptive new platform that utilizes the power of blockchain and AI in order to make it easier than ever for copywriters to do their job and for businesses to have copy that is tested and proven to convert. CopyPro’s online platform quickly connects the most talented sales copywriters and content authors with the marketers, entrepreneurs, and business owners who require their talents and services. Every piece of content you'll ever need has been written in advance utilizing financially-tested marketing formulas that are proven to convert successfully in virtually every niche and industry. If you are a copywriter that is looking to get paid more or a business owner that is looking for tested content and proven to convert copy make sure to visit https://copypro.ai/. In this episode, we are going to be diving into the power of words, marketing and copywriting automation, and the impact that copy has on the world. We are also going to be touching on the power of vulnerability and how having empathy is one of the single most important things that copywriter can have . Jon also gives you step-by-step tips for writing amazing copy. A couple of those tips are: Write a letter to yourself utilizing the persuasion quadrant (wants, needs, fears, actions) to persuade yourself into doing something that you've been putting off. Utilizing NLP commands like ” remember” rather than “don’t forget” The term “but”, how it can disqualify what you just said, and how to properly use it in copy Personal Book Recommendations: · Epic Love – Jon Benson (Coming Soon) · Desire – Saida Desilets - Get Book Here! · Rocks: My Life In and Out of Aerosmith – David Ritz - Get Book Here! · Lying – Sam Harris - Get Book Here! ▼ FOLLOW US ▼ Jon Benson: Personal: https://www.jonbenson.com/ Copypro.ai: https://copypro.ai/ Socials: FB : Jon Benson IG: @itsjonbenson As always, your host - Mikhail Kuznetsov: Get Mentored by Me for 12 FULL WEEKS!: > Mentoring Program IG: @MVKBIZ FB: MVKBIZ YT: Hustle System

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Jon Benson

Adil Amarsi Unplugged

Play Episode Listen Later Feb 21, 2019 52:15

Jon Benson is the Godfather of Video Sales Letter (VSL). He created the Sellerator in 2007 which is said to be the the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online till date. A decade after, he gave birth to Email CopyPro. Similar to Sellerator, this software also does the same with VSLs but it’s more focused on content marketing using emails. These softwares were released to help marketers without copywriting expertise level up their content and promotions. On today’s episode, Jon tells us about his new baby -- The Email CopyPro and why you should check it out immediately. He also reveals where he gets his awesome content ideas and copywriting inspiration. Lastly sharing his other unknown passions, outside copywriting.

Jon Benson - Dying to Receive New Life

Cornerstone Bible Chapel Messages

Play Episode Listen Later Feb 3, 2019 47:48

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Jon Benson

Geniuses Of Copywriting

Play Episode Listen Later Nov 5, 2018 31:21

Jon Benson, the inventor of the VSL, reveals the future of copywriting with A.I. - and how AI is actually GREAT for human copywriters!

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How To Write Email Copy Like Pro In Less Than One Day with Jon Benson

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Play Episode Listen Later Oct 29, 2018 64:41

Do you have a product or service to sell? Did you know you’ll need good copy to sell it? Do you get stuck staring at a blinking cursor every time you sit down to write? Well gear up as today we get to know Jon Benson, the man who can take all your copywriting anxiety away (well, most of it) and give you the intuitive tools to have confidence with your words. Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight. In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online. Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse. Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side. Here’s What We’ll Cover in Today’s Episode: Video Sales Letters: What are they and why are they so effective? How reading and listening simultaneously causes people to absorb 60% more and increased their probability of buying How to use hypnotic suggestion in your marketing Why selling the unique mechanism is so effective How creating trademarked terms and solutions can improve your conversion How to discover your “primary solution” and be seen as the best choice for your prospect The 4 Most Effective Types of Emails - EPIC Read more about Jon and get the full shownotes here: https://baconwrappedbusiness.com/jonbenson/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

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Jon Benson Sharing His Incredible Life Story - Ep: 21 - Jon Benson

Kommerce Kings

Play Episode Listen Later Jun 19, 2018 37:02

Jon Benson tells all in this weeks Kommerce Kings Podcast. Jon Shares some incredible stories about his life journey that you have to hear to believe. Jon is in the middle of an incredible project called Copy Pro that he has put his heart into. He shares with me the battles he has had to overcome to create and live such a lavish lifestyle. Jon is living the "American Dream" and he is not afraid to tell exactly what it took to get there. Jon also shares some of his other exciting projects that he is working on like his fitness project called, "4 Day Diet, 5 Day Keto" and also a relationship book that he is working on called, "Epic Love." So take a seat and listen in to this weeks Kommerce Kings Podcast.

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BOE028 - Jon Benson - How to Make Sales Online using Video Sales Letter?

Business Owner Elevation Podcast

Play Episode Listen Later Jun 17, 2018 33:48

Do you want to make sales online? On this episode, Leon chatted with Jon Benson, author, and CEO of Digital Publisher, Inc, and JBF Health. Jon told the story of how he began experimenting with a new way of marketing products online. With his NLP background and psychology, he came up with the world’s first “ugly” Video Sales Letter or VSL. You will also learn the three key things you need to have if you are thinking of creating a VSL. Make sure to grab a pen and paper and jot down all the nuggets of wisdom that Jon shared in this episode. Here are few insights you’ll hear in today’s show… The birth of Sellerator; Jon Benson’s VSL Formula Understand what is a Video Sales Letter is and how it can take you out of your current noisy mindset and locks into your message Three success stories of VSL and how their lives turned around Find out the importance of the first seven seconds of your video Learn what to cover on the next minute of your video sales letter Why it is critical that you create a compelling story and if that can relate to your prospect Discover the one thing that made Richard Branson successful Success Quote “The good stories before the pitch are the nightmare story.” “Take the hour that you're going to spend at the next webinars, seminar, reading a book and spend that hour in that week and do three 20 minute workouts in the gym. That will change your life and make you far more successful than any of that reading ever could be.” “If you're going to go where you want to go in business and you're not taking care of your body or mind you're not going to get there.” “The mass of men lead lives of quiet desperation - Henry David Thoreau” Resources The 4 Day Thyroid Diet Email Copy Pro Connect with Jon: Website

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The Top Reasons Time Management Creates Personal Freedom

Amplified!

Play Episode Listen Later May 7, 2018 55:41

This week Ken Rochon takes his personal expectation of character to another level when he interviews Hyrum Smith, aka The Father of Time, co-founder of Franklin Covey, Co., and inventor of the Franklin Planner. Hyrum shares the 5 aspects of character based on our belief models of how our world works according to what we believe. Additionally, Ken shared highlights of Guerrilla Marketing led by Jason Myers & Jeannie Levinson including fabulous speakers Jon Benson, Matt Bacak, and more... A special pop in guest Paul Fuggle, the lead organizer for the A Bug Free Mind Mastermind headed up by Andy Shaw and Peter Halm. This 7 day Mastermind is made up of 120 top internet marketers in the world! Ken Rochon and his co-host Andrea Adams-Miller are participants and sponsors a 3rd year.

The Top Reasons Time Management Creates Personal Freedom

Amplified!

Play Episode Listen Later May 7, 2018 55:41

This week Ken Rochon takes his personal expectation of character to another level when he interviews Hyrum Smith, aka The Father of Time, co-founder of Franklin Covey, Co., and inventor of the Franklin Planner. Hyrum shares the 5 aspects of character based on our belief models of how our world works according to what we believe. Additionally, Ken shared highlights of Guerrilla Marketing led by Jason Myers & Jeannie Levinson including fabulous speakers Jon Benson, Matt Bacak, and more... A special pop in guest Paul Fuggle, the lead organizer for the A Bug Free Mind Mastermind headed up by Andy Shaw and Peter Halm. This 7 day Mastermind is made up of 120 top internet marketers in the world! Ken Rochon and his co-host Andrea Adams-Miller are participants and sponsors a 3rd year.

Heather Havenwood (#3) – Customer, Community, Conversations and chatbots

Vroom Vroom Veer with Jeff Smith

Play Episode Listen Later Mar 28, 2018 46:00

Heather Havenwood returns to Vroom Vroom Veer for show #3...she is a co-host now. We talk about catching up since 2016, how Heather doesn't like Tim Ferriss or Gary V...and CHATBOTS! Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online. Heather Ann wrote many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon) Heather Ann hosts a nationally syndicated radio show ‘The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ‘The Winners Edge’, from “losing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals. Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Heather Havenwood Vroom Veer Stories What are chat bots are how can we use them for conversations with customers? Did you know that more people are on Facebook Messenger than Facebook? What is the number one under utilized resource in the world and why? Millennials and younger people are not interested in email and web pages People used to identify with churches, teams, cities; now we identify with mentors and brands The younger generations don't want to make phone calls; it's all text and chat Heather's mission to change the world is to empower women Heather Havenwood Connections HeatherHavenwood.com == > Marketing and Business Coaching and Consulting SuccessMagnetSeminar.com === > Site of the 2013 Las Vegas Copywriting Seminar with Joe Sugarman, Joe Polish, John Carlton, Jon Benson and Heather Havenwood SexyBossInc.com == > site for book, audio book SEXY BOSS™ book Askheatherann.com ==> Heather's Facebook Messager (Chatbot)

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How To Maximize Your Current Email List with Jon Benson - I Love Marketing #319

ceo marketing current maximize email lists jon benson video sales letter

Play Episode Listen Later Mar 12, 2018 11:31

When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc. and the inventor of the Video Sales Letter and Email CopyPro. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/319. Here’s a glance at what you’ll learn from Jon in this episode: The secret to doubling, tripling, even quadrupling your earnings per click An overlooked weakness with traditional sales funnels and why a “Tunnel Funnel” works MUCH better… I-D-S: A tool that takes the guesswork out of giving your client what they want Add THIS little thing on your order page to increase your conversions… A smarter way to leverage your relationships and other people’s products to make more money

Short Track: Forest Service Talks Snowmobiles In BWCA

WTIP Boundary Waters Podcast

Play Episode Listen Later Mar 4, 2018 11:22

During the winter months, the BWCA Wilderness Act of 1978 requires everyone who enters the wilderness to have a permit and generally prohibits recreational snowmobile use. There are exceptions to the snowmobile restriction, including a specific corridor from Seagull River through Saganaga Lake. Jon Benson is the recreation specialist on the Tofte and Gunflint Ranger Districts based in Grand Marais. He stopped by WTIP to talk with Joe Friedrichs about snowmobile policy within the federally-protected wilderness area.

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41 - The Secrets of Writing Copy That Compels People to Buy with Jon Benson

Healthpreneur Podcast

Play Episode Listen Later Jan 5, 2018 39:46

Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It’s with a friend of mine named Jon Benson, who is the creator of the video sales letter. You’ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting. Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results. In this episode, Jon and I discuss: The power of copywriting. The most common initial mistakes that marketers and entrepreneurs make. What makes people do what they do. The various steps of product creation. What makes a good book title. Page counts—why less is often more. 4:00 – 13:00 - The most common initial mistakes 13:00 – 22:00 - The big idea 22:00 – 28:00 - The product 28:00 – 36:00 - Book titles 36:00 – 40:00 - Yuri’s take

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How To Transform Your Words Into Cash - Jon Benson

Play Episode Listen Later Nov 12, 2017 16:20

In today’s episode of Marketing MasterClass I’m talking with Jon Benson, who is the creator of the Video Sales Letter (VSL) responsible for billions of dollars in sales every year for marketers all over the world. He’s also the creator of Email CopyPro, the only email creation software designed to create and enhance your Inbox Brand while producing more sales and deeper rapport with your readers.I had the great pleasure to meet Jon in person during MFA Live in Orlando, Florida (Oct. 2017). He gave an awesome presentation on e-mail copywriting, so I needed Marketing MasterClass Nation to know his approach to marketing - here is the interview.Notes: Be passionate about what you do and you’ll inspire thousands!The strategy behind VSL – it was an accident! Plus how to work out a formula to gain people’s interest.Be innovative – it’s always about being first. Why the First 7 seconds of the video are crucial - get this right. Ask questions! This will give you answers that you need to know to win your clients.Focus on ONE – choose mailing or VSL, etc. Write to one person, one idea, one unique mechanism, one product.Find the unique language of your client.Discover why Jon states; „I don’t think people get the same promise with e-mail (as they do with video), but we know it’s number one for leverage.”Connect with Jon:http://www.jonbenson.com http://www.videosalesletters.comhttp://www.emailproductcopy.com

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How To Transform Your Words Into Cash - Jon Benson

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Nov 12, 2017 16:20

In today’s episode of Marketing MasterClass I’m talking with Jon Benson, who is the creator of the Video Sales Letter (VSL) responsible for billions of dollars in sales every year for marketers all over the world. He’s also the creator of Email CopyPro, the only email creation software designed to create and enhance your Inbox Brand while producing more sales and deeper rapport with your readers.I had the great pleasure to meet Jon in person during MFA Live in Orlando, Florida (Oct. 2017). He gave an awesome presentation on e-mail copywriting, so I needed Marketing MasterClass Nation to know his approach to marketing - here is the interview.Notes: Be passionate about what you do and you’ll inspire thousands!The strategy behind VSL – it was an accident! Plus how to work out a formula to gain people’s interest.Be innovative – it’s always about being first. Why the First 7 seconds of the video are crucial - get this right. Ask questions! This will give you answers that you need to know to win your clients.Focus on ONE – choose mailing or VSL, etc. Write to one person, one idea, one unique mechanism, one product.Find the unique language of your client.Discover why Jon states; „I don’t think people get the same promise with e-mail (as they do with video), but we know it’s number one for leverage.”Connect with Jon:http://www.jonbenson.com http://www.videosalesletters.comhttp://www.emailproductcopy.com

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133: Understanding Woman Talk to be a Man of Abundance with Heather Havenwood

Men of Abundance

Play Episode Listen Later Nov 10, 2017 52:20

Understanding Woman Talk to be a Man of AbundanceMen, have you ever wanted to learn Woman Talk? What I mean is, do you want to start to understand what the ladies are really saying, rather than just guess and get it all wrong? Well, this is about as close as I can get you to figuring out what your current or possibly future wife/girlfriend is talking about. Let me introduce you to Heather Havenwood. If anything, this is a really fun conversation. Meet our Feature GuestHeather Ann currently is the Author of many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon) Heather Ann is now a nationally syndicated radio show host of ‘The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ‘The Winners Edge’, from “losing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals. Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Time Stamped Show Notes(click a time stamp below to time travel directly to that point in the conversation.) 7:00 So, where are you at in the World? 8:25 Attitude of Gratitude 9:20 Let's get Personal 18:20 Kick in the Gut Moment 22:20 Enough is Enough Moment 26:00 Good News Story Paying it Forward [spp-timestamp time="36:55"] 39:07 Action Steps you can take today. 41:10 What daily habits make the biggest impact in your life? 43:55 What are you reading or listening to right now and why? Start your 30 day Audible trial and get Your http://www.audible.com/t1/30trial_at?source_code=PDTGBPD060314004R (Free Book) 36:16 What do you feel holds most people back from live a life of True Abundance? 36:16 What does Living A Life of Abundance mean to you? 37:35 Parting piece of guidance Connect with our Feature Guest http://heatherhavenwood.com/ (HeatherHavenwood.com) == > Marketing and Business Coaching and Consulting http://successmagnetseminar.com/ (SuccessMagnetSeminar.com) === > Site of the 2013 Las Vegas Copywriting Seminar with Joe Sugarman, Joe Polish, John Carlton, Jon Benson and Heather Havenwood http://sexybossinc.com/ (SexyBossInc.com) == > site for book, audio book SEXY BOSS™ book Book: The Law of Divine Compensation - Marianne Williamson Illuminata - Marianne Williamson Wally's Take Away:So what do you thing men? Are women Crazy? Well, when you put in the perspective that Heather does, I would have to say yes. But I have to tell you, I love my crazy girl. Resources Mentioned:https://www.expertbookers.com/ (www.expertbookers.com) Book: The Law of Divine Compensation - Marianne Williamson Illuminata - Marianne Williamson Sponsors and Affiliates, Helping you live your Life of Abundance and helping me keep the mic on.https://menofabundance.com/shake/ ()Shakeology, Dense nutrition shake. Shakeology makes nutrition simple. And with 70+ ingredients and superfoods, it is the Healthiest Meal of the Day. "My family and I have been drinking Shakeology daily for the last 5 years. Even my six year old has been drinking it since he was two." ~ Wally https://menofabundance.com/shake/ (Click Here! ) To watch a short personal video I recorded with my little guy about our experience. https://menofabundance.com/bod/ ()Unlock the world's most powerful, life-changing fitness tools when you join the Team Beachbody Club. Get 24/7 digital streaming access Support this podcast

Your VSL - The #1 Difference Between Success & Failure!

Play Episode Listen Later Nov 6, 2017 13:42

If you are selling information products or a membership program, your Video Sales Letter is the #1 most important asset for your business... This video offers a free Video Sales Letter training inside! Get the full Video Sales Letter Software & Training system here: www.milesbeckler.com/vsl For the free VSL Fast Track Training and the 28 Day Product Creation Forumla, go here: www.milesbeckler.com/freevsl If you aren't successfully using video sales letters to sell your products, services or memberships, you are simply missing out. For my business, dialing in our first great VSL was a major turning point that elevated our business to new levels of success. I am confident that a well designed video sales letter that follows the required flow of psychological triggers and the proven formula that has worked for everyone from Frank Kern and Eben Pagan to Ryan Deiss... Will absolutely catapult your business to the next level. Writing great video sales letters is very difficult to do... Don't get me wrong. And that is part of why this training and this software are so powerful. They make a very challenging (but highly profitable) task simple. You still need to persevere and get all of the content out and recorded, but once you get your VSL working and optimized it can be an asset for your business for years and years to come. This is truly the biggest success secret for internet marketers is the power of having a great Video Sales Letter... But also the fact that most people are simply following the steps and formula from Jon Benson... Now you know!

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Sekrety e-mailowego rozkochania w sobie klientów

Play Episode Listen Later Nov 5, 2017 27:15

Witajcie w kolejnym odcinku Marketing MasterClass. Dzisiaj podzielę się z Tobą moją wiedzą i podejściem odnośnie rozkochiwania w sobie klientów, oraz przedstawię konkretną strategią EPIC, którą przywiozłam z konferencji w Orlando na Florydzie.Pamiętaj żeby słuchając robić notatki, te poniżej na pewno Ci w tym pomogą:Dlaczego dla podejmowanych przez Ciebie działań, ma znaczenie świadomość tego, że za korporacją i jej decyzjami stoi jednostka.- Jakie konsekwencje zacząłbyś obserwować, gdybyś zaczął traktować swoich klientów z większą sympatią?- Uwaga – co zrobić żeby ten wymarzony klient zwrócił na ciebie swoją uwagę?- Jon Benson – twórca schematu video sprzedażowego. Już za tydzień w Marketing MasterClass będzie z nim wywiad.- Formuła EPIC Jona Bensona gwarantuje rezultaty, podobnie jest z formułą Sekwencji Opery Mydlanej, której dokładny opis znajdziesz w książce „Jedna kampania do wolności”. W moim przypadku SOM podnosi sprzedaż średnio o 26% - E - engage – zaangażuj. Zachęć do dyskusji poprzez zadawanie ciekawych, intrygujących pytań.- P – promote – promuj. Stwórz kontekst / ramy do sprzedaży – np. „Jakie jest Twoje największe wyzwanie w …” Zdanie musisz dokończyć w zależności od swojej specjalizacji, to może być wyzwanie w marketingu, utrzymaniu wagi, wychowaniu dzieci. Odpowiedź na to pytanie daje Ci ogrom informacji o kliencie.- I – inspire – inspiruj. Bardzo ważne jest by inspirować i motywować swoich odbiorców. Do działania, ludzi motywuje najczęściej strach lub pożądanie. Musisz określić, która z tych emocji bardziej determinuje Twoich klientów.- C – consume – konsumpcja. To przygotowanie naszego klienta do kolejnych zakupów.Jak rozkochujesz? Jeśli ktoś jest dla Ciebie ważny, utrzymujesz z nim kontakt. Jak to działa w sprzedaży? Bądź aktywny, utrzymuj kontakt, wysyłaj mailing z pytaniami. Korzystaj z umiejętności w życiu offline, również w relacjach klienckich online.- Pomagaj – jeżeli ktoś zadaje ci pytanie – odpowiedz! Odbiorcy bardzo to docenią.Jeśli jeszcze nie pobrałeś Bezpłatnego Rozdziału Bestsellerowej Książki „Jedna kampania do wolności”, to możesz zrobić to TUTAJ:www.jednakampania.pl/rozdzialJeśli chcesz cały SYSTEM (a jestem pewna, że chcesz!) to od razu zamów książkę TUTAJ: www.jednakampania.pl

Sekrety e-mailowego rozkochania w sobie klientów

Your First Thousand Clients with Mitch Russo

Play Episode Listen Later Nov 5, 2017 27:15

Witajcie w kolejnym odcinku Marketing MasterClass. Dzisiaj podzielę się z Tobą moją wiedzą i podejściem odnośnie rozkochiwania w sobie klientów, oraz przedstawię konkretną strategią EPIC, którą przywiozłam z konferencji w Orlando na Florydzie.Pamiętaj żeby słuchając robić notatki, te poniżej na pewno Ci w tym pomogą:Dlaczego dla podejmowanych przez Ciebie działań, ma znaczenie świadomość tego, że za korporacją i jej decyzjami stoi jednostka.- Jakie konsekwencje zacząłbyś obserwować, gdybyś zaczął traktować swoich klientów z większą sympatią?- Uwaga – co zrobić żeby ten wymarzony klient zwrócił na ciebie swoją uwagę?- Jon Benson – twórca schematu video sprzedażowego. Już za tydzień w Marketing MasterClass będzie z nim wywiad.- Formuła EPIC Jona Bensona gwarantuje rezultaty, podobnie jest z formułą Sekwencji Opery Mydlanej, której dokładny opis znajdziesz w książce „Jedna kampania do wolności”. W moim przypadku SOM podnosi sprzedaż średnio o 26% - E - engage – zaangażuj. Zachęć do dyskusji poprzez zadawanie ciekawych, intrygujących pytań.- P – promote – promuj. Stwórz kontekst / ramy do sprzedaży – np. „Jakie jest Twoje największe wyzwanie w …” Zdanie musisz dokończyć w zależności od swojej specjalizacji, to może być wyzwanie w marketingu, utrzymaniu wagi, wychowaniu dzieci. Odpowiedź na to pytanie daje Ci ogrom informacji o kliencie.- I – inspire – inspiruj. Bardzo ważne jest by inspirować i motywować swoich odbiorców. Do działania, ludzi motywuje najczęściej strach lub pożądanie. Musisz określić, która z tych emocji bardziej determinuje Twoich klientów.- C – consume – konsumpcja. To przygotowanie naszego klienta do kolejnych zakupów.Jak rozkochujesz? Jeśli ktoś jest dla Ciebie ważny, utrzymujesz z nim kontakt. Jak to działa w sprzedaży? Bądź aktywny, utrzymuj kontakt, wysyłaj mailing z pytaniami. Korzystaj z umiejętności w życiu offline, również w relacjach klienckich online.- Pomagaj – jeżeli ktoś zadaje ci pytanie – odpowiedz! Odbiorcy bardzo to docenią.Jeśli jeszcze nie pobrałeś Bezpłatnego Rozdziału Bestsellerowej Książki „Jedna kampania do wolności”, to możesz zrobić to TUTAJ:www.jednakampania.pl/rozdzialJeśli chcesz cały SYSTEM (a jestem pewna, że chcesz!) to od razu zamów książkę TUTAJ: www.jednakampania.pl

Jon Benson on the Importance of (Non)Human Interaction to Better Business

Play Episode Listen Later Sep 25, 2017 34:48

Jon Benson is well-recognized as one of the top sales copy strategists in the world. Jon left his secure future behind, gaining unconventional roots in copywriting, now prospering as CEO of DigitalPublisher.com and JBFHEALTH as well as the creator of a video sales letter for web selling that is revolutionizing customer care effectiveness for small companies and big businesses alike.In this episode, we will be discussing: How rebellion and uncertainty started Jon’s journey to becoming a successful copywriterJon’s work ethic and how he prospered after leaving behind a secure futureFinding and engaging clients with a product of any caliberLeapfrogging the copywriting field by the creation of a borderline AI softwareThe importance of user interaction to establish a “voice” in E-mail Copy ProUnderstanding “sales language” to empower business to client relationshipsErasing fear to enhance a businessHow everyday people are able to accomplish copywriting by utilizing a formulaHow personal interaction with your business betters salesThomas Jefferson and historic documents influencing Jon BensonJon’s trickle-down theory to changing the worldResources Mentioned in This Episode:Jon Benson's E-mail Copy ProJon Benson's 3x SelleratorDigital PublisherPodcast Sponsor:Oscar Hamilton - Podcast Editing & Production servicesLove the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

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031: Jon Benson on the Importance of (Non)Human Interaction to Better Business

Your First Thousand Clients with Mitch Russo

Play Episode Listen Later Sep 25, 2017 33:49

Jon Benson is well-recognized as one of the top sales copy strategists in the world. Jon left his secure future behind, gaining unconventional roots in copywriting, now prospering as CEO of DigitalPublisher.com and JBFHEALTH as well as the creator of a video sales letter for web selling that is revolutionizing customer care effectiveness for small companies and big businesses alike. In this episode, we will be discussing: How rebellion and uncertainty started Jon’s journey to becoming a successful copywriter Jon’s work ethic and how he prospered after leaving behind a secure future Finding and engaging clients with a product of any caliber Leapfrogging the copywriting field by the creation of a borderline AI software The importance of user interaction to establish a “voice” in E-mail Copy Pro Understanding “sales language” to empower business to client relationships Erasing fear to enhance a business How everyday people are able to accomplish copywriting by utilizing a formula How personal interaction with your business betters sales Thomas Jefferson and historic documents influencing Jon Benson Jon’s trickle-down theory to changing the world Resources Mentioned in This Episode: Jon Benson's E-mail Copy Pro Jon Benson's 3x Sellerator Digital Publisher Podcast Sponsor: Oscar Hamilton - Podcast Editing & Production services Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

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SW 287 - How to Write Copy to Convert More Sales with Jon Benson

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Jul 19, 2017 31:29

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [2:18] The power of the word "you" [5:33] How one word can change the dynamic of your copy dramatically [7:50] The big secret of copy writing to influence your customers [10:43] How you create your customer avatar that you write your copy for [12:01] THE biggest problem advertisers have today [14:43] People want to follow people who have the guts to take a position [18:47] Honesty is missing in copy writing today [22:21] The importance of modality marketing [24:46] Even the decisions we make that we think are rational are driven by emotions [30:22] Jon's challenge that will help you double your online sales Website: www.Sellerator.com

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Jon Benson, Artificial Intelligence For Email: How You Can Get The Best Copywriters In History To Write Your Emails For You

ClickFunnels Radio

Play Episode Listen Later Apr 3, 2017 35:27

Jon Benson is well-recognized as one of the top sales copy strategists in the world. To-date, Jon’s email copy and video sale letters have generated over $12 billion dollars in sales for hundreds of entrepreneurs and businesses, and $1.2 billion in sales specifically for his customers and clients, making him one of the most successful copywriters in history. He reveals how Email Copy Pro can help you use artificial intelligence to write emails for you. It is as if the best copywriters in history were writing your emails for you. Show Notes [4:00] A couple selling languages that people need. [13:00] How can you use AI to write your emails for you? [17:00] Why the best copywriter’s tips of all time are still applicable. [24:00] How to use the same email, send it out every day and still improve sales with emailcopypro. Quotes: “Like the book love languages, we believe everyone has a selling language. What they need to hear to be sold.” “75% of our motivation is based off fear.” “The necessity for great copy cannot be understated.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar EmailCopyPro.com

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Ep 108: Jon Benson - Ethical Marketing

The Truth About Marketing

Play Episode Listen Later Mar 12, 2017 41:11

Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales copy, and how to get so deep inside your prospect's head that they can't wait to buy.

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Jon Benson - David and Jonathon

Cornerstone Bible Chapel Messages

Play Episode Listen Later Mar 12, 2017 44:09

jon benson

984: This AH-HA moment turned into a 12-billion dollar industry! Jon Benson shares all

Archive 4 of Entrepreneurs On Fire

Play Episode Listen Later Feb 8, 2016 25:45

Jon is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.

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Jon Benson: How An Internet Fitness Icon Helped Generate 11 Billion Dollars Of Online Sales!

The Online SuperCoach Podcast | Attract, Sell and Serve like a Million Dollar Online Coach.

Play Episode Listen Later Jul 30, 2015 36:01

Jon is well-recognized as one of the top sales copy strategists in the world. He is also the CEO of 3X Formulas, Inc., and the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon's 3X-style of video sale letter has generated over 11 billion dollars in sales for hundreds of entrepreneurs and businesses. His Sellerator System, which helps automate VSL and sales page copywriting by using online software and training, has helped Jon's customers earn close to a billion dollars in revenue. Jon also partners with his wife as Co-CEO of Fitology. He is a 4- time bestselling author on the subject of fitness and nutrition, including “Fit Over 40″, “7 Minute Body”, and “The Every Other Day Diet.” Jon and Andrea reside in Malibu, California… and both of them really want a monkey.For show notes, links, information and How to Attract, Sell and Deliver like a Million dollar Online Coach go to http://www.onlinesupercoach.com/

This AH-HA moment turned into a 12-billion dollar industry! Jon Benson shares all

Entrepreneurs on Fire

Play Episode Listen Later Jul 2, 2015 26:37

Jon is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, his 3X Formula style of video sales letter has generated over 1 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X Formula live in corporate settings, as well as through courses on the Internet.

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SW 204 - Generate More Sales Using Video Sales Letters with Jon Benson.

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Jun 1, 2015 34:10

Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. Key Takeaways: [2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. [8:55] Write to your audience like you're writing to a family member. [13:40] People love to back people who have strong voices and opinions. [17:50] Niche down on your topic and you will make more money. [21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. [24:00] What is modality marketing? [29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. [32:10] Jon has some special offers for Jason's audience. Mentioned In This Episode: HartmanMedia.com/VSL

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Interview with Jon Benson

Direct Response Marketing Magic

Play Episode Listen Later Apr 8, 2015 16:38

http://sellerator.com founder Jon Benson is interviewed by Nationally Recognized Direct Response Marketing Expert & Five Time Best-Selling Author Seth Greene. Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon is well-recognized as one of the top sales copy strategists in the world. He is also the CEO of 3X Formulas, Inc., and the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon's 3X style of video sale letter has generated over 11 billion dollars in sales for hundreds of entrepreneurs and businesses. His Sellerator System, which helps automate VSL and sales page copywriting by using online software and training, has helped Jon’s customers earn close to a billion dollars in revenue. Jon also partners with his wife as Co-CEO of Fitology. He is a 4 time bestselling author on the subject of fitness and nutrition, including "Fit Over 40", "7 Minute Body", and "The Every Other Day Diet.” Jon and Andrea reside in Malibu, California... and both of them really want a monkey.

Episode #82 – Jon Benson on Striking People At Their Core and Blasting Your Sales Through The Roof

The McMethod Email Marketing Podcast

Play Episode Listen Later Nov 4, 2014 31:14

Forget all the books. Forget all the endless nights of Dan Kennedy study. We got Jon Benson on the show to talk copywriting. And you're about to learn a TON. Jon's THE Video Sales Letter Guy.. ..he invented them. And in the process, …he's etched himself onto many favorite-copywriter lists. So today, Jon's talking copy. […] The post Episode #82 – Jon Benson on Striking People At Their Core and Blasting Your Sales Through The Roof appeared first on Drop Dead Copy.

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Jay Abraham With Jon Benson - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson

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Play Episode Listen Later Jul 12, 2014 29:41

How Jon Benson got $250,000 of value from the first time he attended the Annual Genius Network gathering Jay Abraham and Jon Benson discuss why legends in their industry become members of Genius Network The one character trait Jon loves about Joe Polish (and the impact Joe has made in the world most people don’t know about) Why you need courage to be a member of Genius Network How the annual Genius Network gathering fosters collaboration and connection beyond what most “normal masterminds” offer Jon shares the reason why Genius Network is responsible for a large portion of success in his professional life Jay Abraham and Jon Benson discuss what Genius Network is (and what it isn’t)…and…who Genius Network is right for (and who it isn’t right for) The two common characteristics of people that are members of Genius Network Jon talks about why the best reason to be part of Genius Network is because of “the reasons you can’t think of” Jay Abraham shares where breakthroughs come from (and the type of thinking that cultivates mental, physical and money connections most people can’t see)

How Low Testosterone Can Destroy Your Heart And What You Can Do About It.

Ben Greenfield Life

Play Episode Listen Later Jun 14, 2014 60:07

This year, popular media has been blowing up the news with reports that But what they don't tell you is that low testosterone (in both men and women) can actually decrease your cardiac health, bigtime. And if you don't address low testosterone as you age, you not only pile extra stress on your heart, but you also get frail, lose muscle, gain fat, get impaired cognition, experience lower bone density, increased risk of type II diabetes, and many more serious issues. There were also many, many other problems with the . And you'll learn about those problems - and much more about the link between your heart and your hormones - in today's podcast episode with Jon Benson. Ten years ago, (pictured above) was a somewhat typical American male: Overworked, over-stressed, and overweight. Benson's weight put him officially into the "obese" category and brought with it all the associated disease states such as high blood pressure, high inflammation, high cholesterol, high triglycerides, massive amounts of "stress fat" around the belly and chest region, and some serious heart issues. But he's fixed himself. Jon is now a 4-time bestselling author on the subject of fitness and nutrition, including "Fit Over 40", "7 Minute Body", and "The Every Other Day Diet" - and testosterone plays a big role in his story. Today you're going to learn all about Jon, and the crucial link between your heart and your hormones. During our discussion, Jon and I cover: -How increasing testosterone improve cardiovascular health... -The best way to test testosterone, and other hormones to test... -What kind of total and free testosterone numbers you should look for... -What to do about excess estrogens and aromatization... -What the best and safest methods are for testosterone replacement therapy... -The ideal herbs and supplements for increasing testosterone... Resources we discuss in this episode: - (check on your testosterone, cortisol and much more) - - (that Ben takes) Do you have questions, comments or feedback about the link between your hormones and your heart, or how low testosterone can destroy your heart? Leave your thoughts at !

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Online Marketing News 2nd March 2014 - InfusionSoft App, LeadPages Automatic Pre-Population, Facebook Ads Changes, LinkedIn Publishing, Twitter Customer Audiences and Adroll Mobile Retargeting. The Online Marketing Show Episode 062

The Online Marketing Show

Play Episode Listen Later Mar 2, 2014 10:13

Welcome to the Online Marketing News, it's the 2nd of March of and here is my round of digital marketing news that has caught my eye during the month of February. 1. I got a very promising email the other day from Infusionsoft saying they are soon to release an app so we can use InfusionSoft on mobile, which is obviously excellent news for InfusionSoft users. I believe it will be free for current users and available on both IOS and Android. 2. OP2 released their copy and paste a row feature. This was previously enabled within the same page but now you can take a row from one OptimzePress page and put it into another. A handy time saver and more definitely brownie points earned, they are getting into a lot of peoples good books again! 3. Leadpages as always have been innovating. In my opinion their most exciting update is automatic pre-population, so when someone lands on your page and decides to opt-in, this new feature will automatically have the opt-in form filled out with their details! Making the opt-in process even more frictionless. They also recently added the ability to split test & add images to leadboxes. 4. The big news over at Facebook last month was of course Facebooks $19 billion dollar acquisition of What's App. This was worldwide news so I'm sure you already saw this. Early rumours that the monetization strategy for What's App would be advertising like they did with Instagram were quickly downplayed however, Mark Zuckerberg himself announcing that their initial focus would be on growth rather than monetization. When the time comes for monetization it may or may not present a new opportunity for us online marketing folk, we'll have to wait and see on that one. 5. In other Facebook news, Facebook have announced that they are discontinuing sponsored stories. These are the ads that page owners can use to show a users that one of their connections has liked their page or checked-in, in the hope that they might do the same. As of April 9th however, this kind of ad will be gone. 6. Facebook ads have a new update coming on the 4th of March will be to add another level within their ad structure. They used to have 2 levels which was campaigns and ads but this made for a quite messy and unorganized way to keep track of your ads. The new level they are adding inbetween campaigns and ads is, ad groups. This means you can group certain types of ads together within your campaigns and will make it much more organized. Welcome news for FB advertisers. 7. Facebook will also be rolling out new targeting features available thanks to their 3rd party partner categories, this data will now be available in the regular FB ad platform giving better location,interest, behavior and demographic targeting. 8. In more excellent FB ads news, Facebook announced they will be adding job titles to their ads targeting. LinkedIn ads have given this option for years and now Facebook wants a piece of it too, I can't wait for that to happen. 9. Finally on Facebook, Facebook page tagging just got a little more interesting too. When you tag another page in a status update from your fan page, their fans may see your update in their newsfeed meaning you can tap into almost any other fan pages audience by using tagging. I think this could be easy to abuse but done correctly it could help you grow your fan page audience for free. 10. LinkedIn has opened up their publishing platform, where you can publish long-form content to the site. This used to be a feature only available to top influencers like Richard Branson, Bill Gates, Tony Robbins, Gary Vaynerchuk and other high level people but now all users will be able to use this tool. 11. LinkedIn has also recently added a block feature just like Facebook has. It means you and the other person will no longer be able to see each others accounts on the site. So don't go spamming people or using any weird black hat marketing tactics, you'll simply be blocked! 12. Google has added usage rights to it's image search tools. This has been around a while but wasn't included as an option in it's main menu. You still need to be careful when using it though, it's not 100% accurate. So you could use an image thinking you have permission when you do not. My advice is where possible create your own images or purchase stock images. 13. Twitter advertising took another big step forward by introducing the ability to target ads based on email addresses and user ID's. This is similar to custom audiences on Facebook and it means you can retarget your email list through Twitter or even have the ability to avoid those users, depending on your marketing goals. Great option to have. Twitter ads continue to rise in my estimations. 14. Adroll has just beta launched mobile retargeting for cross device campaigns. Meaning desktops users can now also be followed up on the mobiles and tablets too. For example someone who enters your website on their desktop, may then see your retargeting ads whilst using FB or Twitter using their mobile phone. 15. A few big upcoming events that have caught my eye... On the 11th of March, Marketing Land's Digital Marketing Summit will be held in San Jose, California. Top speakers include Googles Search Chief, Amit Singhal, Copybloggers Brian Clark and Rand Fishkin of Moz. Also on the 11th -13th of March, The Joint Venture Summit is being held in Atlanta, Georgia. Speakers taking the stage include Robert Allen, Alex Mandossian, Joel Comm, Spike Humer, Mike Filsaime, Lorrie Morgan-Ferrero, Daven Michaels and whole list of other excellent speakers too. On the 22nd and 23rd of March, Brian McLeod and Sam England are hosting the Spring 2014 Warrior Networking Event in Raleigh, North Carolina. Joel Comm, Matt Bacak, E Brian Rose and a whole line up of top speakers will be sharing their best stuff. Social Media Examiner are hosting the Social Media Marketing World event in San Diego, California on the 26th -28th of March. They have a huge list of amazing speakers, Chris Brogan, Mari Smith, Patt Flynn, Michael Hyatt, Michael Stelzner, John Jantsch, Amy Porterfield, Joel Comm, Brian Clark, Cliff Ravenscraft and bunch more. If you're listening to this on the podcast, you can get links to these events over at my blog. 16. A few new podcasts that I'm excited about have been announced Jon Benson the king of VSL's has just recently started his podcast called The Sales Copy Samurai. Colin Theriot of the cult of copy has also he will be starting a new podcast sharing his copywriting wisdom so keep an eye out for that one, and last but not least Clay Collins and the team over at LeadPages announced that their new podcast called conversion cast will start soon and they will be diving deep into split testing and what's working now in online marketing. You won't want to miss that either. Both Colin and Clay have been on previous episodes of the online marketing show are always good value. Jon is set to come on the show in a few weeks time too so stay tuned for that. 17. Tim Castleman has released his Traffic and Conversion Summit 2014 notes. I attended this event and it was brilliant. His notes have all the golden nuggets from the presentations for just a fraction of the cost of going to the event. Grab a copy, it's well worth it. 18. Todd Brown is launching his latest product this week, it's called Six Figure Funnel Formula. Todd has been on the podcast before and he is my recommended go to guy when it comes to marketing funnels. His last flagship program has been locked down for quite some time so you'll want to jump on this if you want to learn how to convert leads into paying customers. There will be a lot of buzz over the next week or so and Todd will be releasing a ton of free premium content during the launch. Again if you're listening to this on the podcast, head over to my blog you can get the link for Todd's free videos there. And that's the online marketing news, 2nd of March 2014.

Ep 25: Jon Benson, Master Copywriter tells all about the VSL (Part 2)

Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work

Play Episode Listen Later Dec 31, 2013 38:09

Jon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...

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Ep 24: Jon Benson, Master Copywriter tells all about the VSL (Part 1)

Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work

Play Episode Listen Later Dec 30, 2013 38:43

Jon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...

master billion copywriters jon benson

The One With 3X Formula Developer Jon Benson - I Love Marketing With Joe Polish And Dean Jackson - Episode #122

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Play Episode Listen Later Jul 23, 2013 69:00

Posted in BlogPodcast Play Audio Jon Benson talks about how his life changed after creating a Mega-Cash-Generating Video Sales Letter The psychology behind the 5 Step Formula Dean and Jon discuss the frameworks and formulas of a great VSL Jon reveals the biggest problem a marketer has, and how to overcome it Modality Marketing – what it is and how to use it 3X Marketing [...]

Jon Benson, Author of Fit Over 40 and 7-Minute Muscle

The Fat-Burning Man Show by Abel James: The Future of Health & Performance

Play Episode Listen Later Jun 8, 2012

Jon Benson is the creator and co-author of Fit Over 40 (the #2 best-selling fitness e-book in the world and co-written with Tom Venuto, no less). Jon is an internationally recognized transformation lifecoach, specializing in mental strategies for the excellence lifestyle, fat-burning nutrition and superior physical fitness. His coaching program TTP-90 has acheived critical acclaim in […]

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The One With Jon Benson (Video Sales Letters) - I Love Marketing With Joe Polish And Dean Jackson - Episode #44