Small Business Growth Podcast

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Your one stop shop to grow your small business - marketing, management, & how to navigate the crazy world of entrepreneurship! Join Madi Giordano every Tuesday to get actionable steps to finally grow your business to where you want it to be. Hop inside to find strategy trainings, social media mastery, & mindset rants to get more customers in the door & grow your bottom line. Light a fire beneath you and your business & watch it soar. Click play, break free from “normal” & let’s get cruisin'!

Madi Giordano


    • Aug 5, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 24m AVG DURATION
    • 383 EPISODES

    5 from 20 ratings Listeners of Small Business Growth Podcast that love the show mention: madi, small business, marketing, instagram, tips, grow, excited, help, content, learn, information, love, great, nicoletyrrell0708.



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    Latest episodes from Small Business Growth Podcast

    378. 7 Stages of Growing a Product Based Business to $5million & Beyond

    Play Episode Listen Later Aug 5, 2025 46:14


    LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND EXACTLY WHAT STAGE YOUR BUSINESS IS IN AND WHAT TO FOCUS ON TO GROWThis episode walks through the 7 stages of a product-based business, from pre-revenue to multi-million dollar legacy brand, and breaks down exactly what to prioritize at each level so you stop spinning your wheels and start scaling with clarity.This is the roadmap I wish every founder had. Whether you're just getting started or already generating consistent sales, this will help you diagnose what phase you're in, what's slowing your growth, and what actually matters next.We cover:→ Revenue ranges & strategy shifts→ When to hire, build systems, and optimize→ How to stop doing “all the things” and focus like a CEO→ What mistakes to avoid at each growth level→ And how to move forward with confidence, clarity, and structure

    377. “The Truth About Shiny Object Syndrome & Business Growth” // COACHING SESSION

    Play Episode Listen Later Aug 1, 2025 29:47


    LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU'RE DOING ALL THE THINGS BUT NOTHING IS EVERY WORKINGIf you're feeling like you're constantly doing: posting, planning, trying everything, and STILL not seeing the growth you want… you're not alone.This is one of the top frustrations I hear from product-based business owners, and today, we're unpacking what's really going on.Listen to learn:→ Why you're not seeing momentum despite the effort→ What “shiny object syndrome” looks like in your business→ What it's secretly costing you (spoiler: it's a lot)→ And how to actually gain traction with a focused planInside this episode, I'll help you audit your own marketing chaos, identify what's been stalling your growth, and guide you toward a simpler, more powerful strategy you can stick to (even when things get boring).Topics we discuss: Marketing burnout, small business strategy, shiny object syndrome, business momentum, clarity over chaos, product-based marketing, CEO mindsetJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    376. Listen to this episode if you feel lots of fear around business

    Play Episode Listen Later Jul 29, 2025 21:41


    LISTEN TO THIS EPISODE IF FEAR IS HOLDING YOU BACK IN BUSINESSIf you've ever sat there staring at your business wondering…“What if I go all in and it doesn't work?”“What if I lose my stability?”“What if the money never comes?”then this episode is for you.Today we're talking about the real fear that so many entrepreneurs carry: the fear of failure, of risk, of making a move that doesn't pay off. And the thing is, most of us don't talk about how loud that fear can be.I've worked with so many clients who've had huge dreams but they felt paralyzed by fear. And I've also seen what happens when we work through it, build the right strategy, and create our own version of stability through smart business growth.In this episode, we'll talk about:What fear actually sounds like in business (it's not always obvious)How to move forward when you're second-guessing everythingWhat I tell clients who want to grow but are terrified to leapWhy fear doesn't mean you're not readyLet's work through it, not around it.

    375. “Signs Your Marketing Is Not Going to Convert” // COACHING SESSION

    Play Episode Listen Later Jul 25, 2025 24:05


    LISTEN TO THIS EPISODE IF YOU'VE BEEN MARKETING FOR A WHILE & THE GROWTH IS REALLY SLOWIf you've been showing up, posting regularly, and still feel like your marketing isn't leading to real sales… this episode is for you.I'm talking to the business owners who've been at it for a while. You're not brand new, you've tried a bunch of strategies, and while you've seen some growth it's starting to feel like you've hit a wall. A plateau. And now you're wondering: how do I know if my marketing plan is just not working anymore?In reality, low sales are rarely a product issue. You don't need to invent something “new” to get traction. You need to know how to position your product better.In this episode, I'll walk through the most common signs that it's time to shift your marketing strategy. These are red flags I see on profiles all the time and they're almost always connected to slow or stuck sales.I'm also sharing what I look for in the first 30 seconds of landing on a profile to determine whether or not they're likely making consistent sales.This is your reminder: marketing doesn't have to feel like guessing. You just need a system that matches where you are, and where you want to go.Topics We Discuss: Marketing Strategy, Product-Based Business Growth, Content Red Flags, Brand Messaging, Social Media SalesJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    374. Turning a Seasonal Business on Autopilot & Still Growing // CASE STUDY

    Play Episode Listen Later Jul 22, 2025 30:49


    LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE'S ON LEAVEThis is the kind of story we don't hear enough because it's not about hustle or launching new products. It's about strategy and knowing what actually moves the needle.In this episode, I'm sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.We focused on:

    373. Live Q&A Snippet

    Play Episode Listen Later Jul 18, 2025 35:47


    LISTEN TO THIS EPISODE IF YOU WANT QUICK ANSWERS TO BIG QUESTIONS ABOUT BRANDING, MARKETING & SCALINGToday's episode is pulled straight from a live Q&A inside the Small Business Café, my free community for podcast listeners. Every month, I sit down with real product-based business owners like you and answer the most pressing questions on growth, sales, strategy, and mindset.We're talking about:→ How to level up your brand→ Messaging that sticks with your audience→ Making the jump from handmade to full-time→ Navigating wholesale opportunities→ What it takes to expand and scaleIf you've ever wished you could sit down and get a straight answer from someone who's helped hundreds of founders grow their product-based businesses… this one is for you.And if you want to join our next monthly live coaching call, the link to the free podcast community is in the show notes!

    372. Holiday Sales Are Built NOW: Here's What to Know

    Play Episode Listen Later Jul 15, 2025 24:12


    LISTEN TO THIS EPISODE IF YOU'RE WONDERING WHAT YOU CAN DO NOW TO PREP FOR THE HOLIDAYS & HOW SOON YOU NEED TO START70% of product-based business revenue comes in Q3 & Q4. If you're thinking about holiday sales in October or November... it's already late. This episode walks you through the step-by-step strategy I use with clients to help them prep for the most profitable season of the year, without burnout or last-minute chaos.Whether you're feeling behind or simply want to get ahead this year, you'll learn:How to build momentum with buyers before the season startsWhat tasks you can start now to boost holiday resultsThe most common mistakes that hurt revenue and create overwhelmWhy waiting until Q4 to plan can sabotage your salesWe'll cover timelines, marketing strategy, customer experience, and what top-performing brands do differently to win holiday sales. If you want results this season, this is the strategy that sets it up.Topics We Discuss: Holiday Sales Strategy, Q4 Prep, Ecommerce Marketing, Product-Based Business Tips, Customer ExperienceJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    371. “How to Scale from $20k Months” // COACHING SESSION

    Play Episode Listen Later Jul 11, 2025 25:41


    LISTEN TO THIS EPISODE IF YOU ARE MAKING GOOD, CONSISTENT SALES BUT YOU DON'T KNOW WHERE TO GO FROM HEREThis question came from Kate, a past PTP client who came to me making $3–5k/month. We built her a new strategy and now she's hitting consistent $20k months. If you're in the in-between, doing well, but you feel called to more, this episode is for you.We dive into what to do after you hit consistent sales:How to scale strategically without burning outWays to increase revenue without always adding new productsThe mindset shifts that help you lead your next seasonHow to move from “working hard” to “working smart”Scaling isn't about doing everything, it's about doing the right next thing. Whether that's increasing conversion, expanding your product line, building your community, or optimizing retention, we break it all down so you know exactly what to focus on next.Topics We Discuss: Business Scaling Strategy, Product-Based Business Growth, Sales Optimization, Audience Expansion, Community-Driven BrandsJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    370. What It Takes to Build a 7 Figure Brand with Ashley Bennington

    Play Episode Listen Later Jul 8, 2025 42:53


    LISTEN TO THIS EPISODE IF YOU HAVE THE BIG GOAL OF HITTING 7 FIGURES IN YOUR BUSINESS & YOU WANT TO KNOW WHAT IT TAKESToday we are joined by Ashley Bennington from Buy the Blazer to give us the inside scoop of what it truly takes to build a 7 figure business.Ashley Bennington is the founder of Buy the Blazer, a business consulting firm created to help female founders simplify the process of scaling seven figure businesses. Ashley started her entrepreneurship journey when she realized how completely overwhelmed women were learning about money, especially in their early 20s. She started a financial coaching business basically from feedback women were giving her on TikTok… And six months later she had created a nearly multiple six figure business. She then decided to utilize her marketing and sales background to create her current company, which crossed 7 figures in just 15 months.ASHLEYS IG: https://www.instagram.com/ashleynbennington/ASHLEYS WEBSITE: https://buytheblazer.com/ASHLEYS POD: https://www.instagram.com/fullplateofpasta/JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    369. Product Based Business Q&A

    Play Episode Listen Later Jul 4, 2025 38:15


    LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY'S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESSToday's episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We're covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations.In this episode, you'll get simple steps you can apply right away around:Boosting your launch awareness with smart positioningTroubleshooting low cart conversionsStreamlining order fulfillment and shipping processesBalancing content types for consistent growthMaking your brand feel cohesive from product page to packagingIf you've ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you.TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&AJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    368. Leveraging Meta Ads for Product Based Businesses in 2025 with Jodie Minto

    Play Episode Listen Later Jul 1, 2025 28:49


    LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESSJoining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time.In this episode, we cover:How to begin using Meta ads with a limited budgetBest practices for optimizing your campaignsUsing Meta ads to grow your audience and your salesMistakes to avoid when scaling ad spendWhether you're airing your first ad or looking to improve your ROI, this episode gives you real tactics to use today and avoid rookie mistakes.Jodie Minto is an award-winning business coach, podcast host, and former founder of the internationally recognised fashion brand, iland co. With over 20 years in business and more than a decade of hands-on experience in fashion and online retail, Jodie built iland co. from a local market stall into a seven-figure global brand, before successfully selling the business in 2023.Based in Sydney, Australia, Jodie now supports ambitious fashion and lifestyle brand founders through her mastermind, online courses, and private coaching, helping them build profitable, sustainable e-commerce businesses that support their lives, not consume them.She's a certified Digital Marketer, Meta Ads Specialist, and Life Coach. Jodie is also the host of Online Store Success, one of Australia's Top 30 Marketing Podcasts, where she shares practical strategies and real-world insights to help product-based business owners.TOPICS WE DISCUSS: Meta Ads Strategy, E-commerce Advertising, Small Budget Ad Tips, Physical Product Marketing, Paid Social Media CampaignsJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    367. “Should I Hire In-House Employees or Agencies” // COACHING SESSIONS

    Play Episode Listen Later Jun 27, 2025 15:29


    LISTEN TO THIS EPISODE IF YOU'RE LOOKING TO HIRE BUT UNSURE WHERE TO START - AGENCIES? FREELANCERS? BUILD A TEAM?You're finally ready to get support in your business but the hiring landscape can be overwhelming. In this episode, we're talking about how to choose between bringing on an employee, hiring a freelancer, or outsourcing to an agency.If you've been wondering where to start, what's worth the cost, and how to make sure you're getting real support (not just more stress), this episode will help you sort through the confusion.We cover:The key differences between in-house employees, agencies, and freelancersThe biggest pros and cons of each, depending on your stage of businessWhat to ask yourself before you make any hiresMy go-to hiring recommendations based on what's working for clients right nowWhether you're scaling fast or just need a little relief from the daily hustle, this episode gives you clarity on how to move forward and build real support.TOPICS WE DISCUSS: Hiring Strategy, Small Business Team Building, Outsourcing for Entrepreneurs, Business Growth, Delegating WorkJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    366. Signs You're Branding Needs a Revamp // Are You Being Too Trendy?

    Play Episode Listen Later Jun 24, 2025 35:04


    LISTEN TO THIS EPISODE IF YOU'RE FEELING LIKE YOU'RE BLENDING IN, THINKING ABOUT A REBRAND, OR COULD USE A LEVEL UP IN YOUR BRANDBranding goes far beyond aesthetics; it's how people feel about your business. In this episode, we break down how to tell if your current branding is holding you back, when a rebrand is needed, and how to elevate without losing your brand's essence.We dive into:Subtle clues that your brand isn't converting like price objections, wrong audience attraction, or feeling like your visuals don't match your product qualityWhy jumping on branding trends can actually hurt your sales and make it harder to stand outHow to refresh your brandSimple questions you can use right now to audit your branding and see what needs attentionIf sales feel off, despite doing everything you think you should be doing, this episode might be the game-changer your brand needs.TOPICS WE DISCUSS: Brand Strategy, Emotional Branding, Visual Consistency, Brand Refresh, Small Business MessagingJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    365. “Does it Take Money to Make Money in Business?” // COACHING SESSION

    Play Episode Listen Later Jun 20, 2025 17:47


    LISTEN TO THIS EPISODE IF YOU HAVE WONDERED IF YOU NEED MONEY OR FUNDING TO START OR GROW A BUSINESSThis question comes from Kara, and it's something I hear often: “Do I really need money to start or grow my business or is that just a myth?”In this episode, I'm sharing my honest take. Because while not everyone starts with a stacked bank account, building a real, sustainable brand does take resources. From branding to product quality to support systems - investments can move your business forward faster.Inside, we talk about:Why the phrase “it takes money to make money” has some truth behind itHow most entrepreneurs actually fund their businessesTypes of funding I've seen work: savings, grants, loans, friends & family, and moreThe difference between spending and investingHow to make smart decisions when you're thinking about financial supportThis is for the dreamer who wants to grow without regrets—and get support in a way that feels smart and strategic.TOPICS WE DISCUSS: Business Funding Options, Startup Costs, Small Business Investing, ROI in Business, Bootstrapping TipsJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    364. My Unfiltered Feelings on AI in Business & Its Impacts

    Play Episode Listen Later Jun 17, 2025 28:24


    LISTEN TO THIS EPISODE IF YOU'RE HEARING LOTS ABOUT AI & ARE WONDERING HOW IT'LL IMPACT YOU & YOUR BUSINESSIf you're feeling overwhelmed by all the AI talk lately, this episode is for you. Whether you're curious, cautious, or skeptical, I'm giving you a simple and honest breakdown of what AI could mean for product-based business owners right now and how to stay ahead without losing your human touch.We cover:The current reality of AI and what's already changingWhere AI thrives—and where it falls shortWhy creativity, innovation, and community still matter more than everHow to use AI to become more efficient (without feeling robotic)What you should not outsource to AI if you want to build a memorable brandAI isn't a replacement for connection. In fact, the brands that feel the most human will stand out even more. Let's talk about how to lead with that in mind.TOPICS WE DISCUSS: AI in Small Business, Productivity Tools, Brand Building with AI, Future of Marketing, Community-Driven BrandsJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    363. “How to Get Visibility for your Product Based Brand” // COACHING SESSION

    Play Episode Listen Later Jun 13, 2025 14:47


    LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT'S FEELING DIFFICULT RIGHT NOWToday's episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales.If that sounds familiar, this conversation is going to help you break through.I'm walking you through:Why organic content can't be your only visibility strategy6+ other marketing methods to get your brand in front of new people every dayHow to reduce your dependency on the algorithmThe difference between content and marketing and why that shift changes everythingWhat I recommend to all my clients when they want visibility nowYour product might be amazing, but if no one's seeing it you won't get the results you want. Let's change that today.TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small BusinessesJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    362. Do You Spend Too Much Time Creating & Shipping Products? Listen to this.

    Play Episode Listen Later Jun 10, 2025 29:33


    LISTEN TO THIS EPISODE IF YOU FIND YOURSELF WORKING ON THE INSIDE OF YOUR BUSINESS TOO MUCHIf you disappeared for a week, would your business still run or would everything stop?In this episode, we're talking about what it really means to work on your business instead of in it. I'm breaking down the difference between daily hustle mode and strategic growth mode so you can finally build a brand that scales without you being in every detail.We'll walk through:The signs you're stuck in busy mode without real progressWhat it actually looks like to shift into a CEO roleTime audits, weekly CEO time blocks, and my approach to systemsWhy strategy and organization will make growth easier, not harderHow to stop building a business that only works when you doIf you feel like you're doing all the things but still not moving forward, this is your next step. You didn't start your business to feel stuck, you started it to build freedom. Let's get back to that.TOPICS WE DISCUSS: CEO Mindset, Business Strategy, Time Management for Business Owners, Small Business Systems, Product-Based Brand GrowthJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    361. “First Steps to Turn Your Small Business into More” // COACHING SESSION

    Play Episode Listen Later Jun 6, 2025 18:16


    LISTEN TO THIS EPISODE IF YOU'RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU'RE JUST RUNNING A SIDE HUSTLE INSTEADYou've got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.This question came from Mada, who said:“I want my clothing line in stores everywhere, but I know I'm playing small. What are the first steps to actually make the change?”In this episode, I'm walking you through:The signs you're operating in “side hustle mode” (even if you don't realize it)The mindset shift required to go from “building” to “scaling”How to stop relying on daily hustle and start creating systems that support youWhat needs to shift in your strategy, messaging, and marketingWhy structure and automation are key to growing without burning outStart doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business StrategyJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    360. Reverse Engineering Long Term Success in a Product Based Brand

    Play Episode Listen Later Jun 3, 2025 21:46


    LISTEN TO THIS EPISODE IF YOU HAVE BIG GOALS & WANT TO KNOW HOW TO PLAN FOR THEMYou have big dreams for your business… but when's the last time you looked at your day-to-day and asked if your actions match that vision?In this episode, I'm walking you through how to reverse engineer your growth — not in five years, not someday, but sooner. If you've been stuck in the same “building” season for a while, it's time to shift out of maintenance mode and start making intentional moves that align with where you want to go.We'll talk about:How to map out a clear 3–5 year vision for your brandWhat objectives you need to hit to get thereHow to identify the actual first steps to start nowThe habits that need to shift to support your next chapterHow to evaluate whether your current actions reflect your goalsThis episode is about getting real with yourself. If I looked at your daily habits, would it be obvious what you're working toward?If not, that's your starting line. Let's get strategic and start aligning what you do now with the business you're building for the future.TOPICS WE DISCUSS: Business Growth Planning, Goal Setting for Entrepreneurs, Long-Term Strategy, Productivity Habits, Scaling Your BrandJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    559. “Tips to Increase Profitability for Product Based Businesses” // COACHING SESSION

    Play Episode Listen Later May 30, 2025 23:55


    LISTEN TO THIS EPISODE IF YOU'RE UNSURE HOW TO KNOW IF YOUR BUSINESS IS MAKING PROFIT AND HOW TO MAKE IT MORE PROFITABLEIf you're looking at your sales and wondering where all the money is going... this one's for you.This question came from Heather:“I struggle with figuring out ‘the numbers.' Got any suggestions on how to track costs vs income? And how to actually increase profitability?”Inside this episode, we're breaking down what profitability really means for a small product-based business and the biggest things most owners forget to track or prioritize.We go over:The difference between revenue and actual profitHow to understand your COGS, fixed costs, and variable costsWhat software can help (and how often to check your numbers)Why many business owners grow sales but not profitHow to think like a growth-focused CEO, not just a makerYou don't have to be a “numbers person” to run a thriving brand. You just need clarity, systems, and the right benchmarks to guide smart decisions. Let's make sure the numbers are working for you.TOPICS WE DISCUSS: Product Pricing Strategy, Business Profitability, COGS Breakdown, Operating Expenses, Financial Planning for Small BusinessJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    358. Infusing FUN into Your Life to Grow Your Business with Kari Esmail

    Play Episode Listen Later May 27, 2025 36:06


    LISTEN TO THIS EPISODE IF YOU ARE WANTING A MORE BALANCED BASED APPROACH TO BUSINESS BUT ARE UNSURE WHERE TO STARTToday I am talking with Kari Esmail all about her balanced based approach to changing the narrative around hustle culture. Our hope is this conversation is refreshing & eye opening that hustle culture is NOT necessary BUT you can still be ambitious, love to work, AND not burn out while you do it.Kari is an author, professional coach and community builder helping women release the hustle mindset and excel through integrating more fun into life.BUY KARI'S NEW BOOK // CLICK HERE FOLLOW KARI ON IG: CLICK HEREJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    357. "How Would You Start From Zero on Social Media" // Coaching Session

    Play Episode Listen Later May 23, 2025 17:27


    LISTEN TO THIS EPISODE IF YOU'RE STARTING FROM ZERO ON SOCIAL MEDIAYou have the product… but now what? Where do you begin when it comes to building a real brand online?This question came in from the community:“How would you start from zero on social media?”And in this episode, I'm breaking down exactly what I would do — step by step — if I were starting a product-based business today.This is the process I use with my clients, no matter where they are in business. We're talking about everything from your core product and messaging to building a brand vibe, creating consistent content, and launching with intention.We'll walk through:How to choose your signature product and position it with purposeThe research you have to do before creating contentHow to prep your brand visuals, bio, and pinned postsWhat to focus on leading up to your launchHow to build momentum and community from day oneWhether you're starting fresh or needing to reset your brand strategy, this is a blueprint you can revisit anytime.TOPICS WE DISCUSS: Brand Launch Strategy, Product-Based Business Tips, Content Creation for Startups, Community Building, Social Media for Small BusinessJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    356. How to Land PR Opportunities to Grow Your Product Based Business with Gloria Chou

    Play Episode Listen Later May 20, 2025 24:26


    LISTEN TO THIS EPISODE IF YOU'VE BEEN WANTING TO GET STARTED WITH PR FOR YOU SMALL BUSINESSToday we're diving in to the magic of PR with Gloria Chou. In this quick & actionable episode you will walk away with tangible strategies of how to get started with landing PR opportunities for your business.Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.IG: https://www.instagram.com/gloriachoupr/FREE RESOURCE: gloriachoupr.com/masterclassJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    355. "Where to Start Optimizing My Email Marketing Without Being Too Salesy" // COACHING SESSIONS

    Play Episode Listen Later May 16, 2025 13:15


    LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.

    354. 80% of Product Marketing is Mastering this ONE Thing

    Play Episode Listen Later May 13, 2025 24:12


    LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFFYou don't need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging.In this episode, we're diving into what messaging actually means and why it's responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand.We're covering:What messaging really is (hint: it's more than your words)Why great messaging makes people feel something and take actionSigns your messaging is falling flat and how to recognize the gapsReal client wins: You'll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it.How to start auditing and adjusting your message todayIf you've ever thought “I'm doing everything right… why aren't people buying?” this episode will show you exactly what to change.Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth

    “How Do I Know What Content to Post” // COACHING SESSION

    Play Episode Listen Later May 9, 2025 17:44


    LISTEN TO THIS EPISODE IF THE QUESTION OF WHAT TO POST IS OFTEN ON YOUR MINDYou sit down with your coffee, ready to post something... and somehow it's mid-afternoon and nothing's gone live. Your brain feels blank, and everything you think of feels like a repeat of something you've already said.In this episode, I'm answering a question from Jennika, who's feeling stuck with content. I'm walking through the two most common reasons business owners get into this cycle: unclear brand foundations and not enough repetition in their messaging.We'll talk about how to revisit the core of your brand—who you're speaking to, what makes your business unique, and how to anchor your content in those pillars.This episode also covers why repeating your message in new formats builds trust and recognition. Instead of chasing new ideas daily, I'll show you how to create structure that makes content easier to produce and more effective.If posting feels heavy or confusing lately, this conversation will help you reconnect with your message and start creating from a more intentional place.TOPICS WE DISCUSS: Content Planning, Brand Foundations, Audience Clarity, Social Media Strategy, Repetition in MarketingJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    PPPP MODEL: 4 Steps to Consistent Online Product Sales

    Play Episode Listen Later May 6, 2025 37:04


    LISTEN TO THIS EPISODE IF YOU WANT MY EXACT FRAMEWORK TO GET TO CONSISTENT SALES IN YOUR PRODUCT-BASED BUSINESSIf you're tired of winging it, posting without results, or chasing sales with no strategy, this episode walks you through the exact framework I use to help product-based business owners go from inconsistent sales to repeat customers and daily orders.I'm sharing the Seamless Sales System - aka the PPPP Model - and walking through each phase step-by-step:✨ PILLARS: Build the foundationClarify your ideal customer, differentiator, and visual brand identity✨ PRESENCE: Create a magnetic online homeOptimize your profile, feed, website, and messaging across all platforms✨ PEOPLE: Build your ride-or-die communityUse Instagram stories, connection-based strategies, and daily community touch points✨ PROFIT: Implement sustainable sales systemsBlend passive and active strategies, plan promos, launch intentionally, and use email marketingWhether you want more daily sales, stronger brand loyalty, or a business that actually grows over time, this is the system to get you there. And yes, it always starts from the beginning, even with my highest-earning clients.Topics We Discuss: Consistent Sales, Ecommerce Strategy, Community Building, Product Business Framework, Passive Income for Small BusinessJOIN THE SBG FREE COMMUNITY // ⁠⁠CLICK HERE⁠⁠FREE TRAININGS // ⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠⁠⁠

    "I Only Have Friends & Family Buying From Me" // COACHING SESSION

    Play Episode Listen Later May 2, 2025 14:14


    LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOUIf it feels like only your friends, family, and acquaintances are buying from your business; you're not alone. In this episode, I'm answering a real question from Jessika, who's been in business for about a year and is ready to start growing beyond her inner circle.Inside this episode, we'll talk about:How to attract stranger sales and build a real customer baseWhy it's completely normal for sales to slow when friends and family tap outHow to shift your marketing strategy to reach new audiencesWhat it really takes to build a community of loyal customers who find you because of your brand, not because they know you personallyThe next steps to expand your reach and create sustainable growthYou don't have to stay stuck in the cycle of selling only to people you know. It's absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do.Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business GrowthJOIN THE SBG FREE COMMUNITY // ⁠⁠CLICK HERE⁠⁠FREE TRAININGS // ⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠⁠⁠

    The Difference Between Active & Passive Sales Strategies for Product Based Businesses

    Play Episode Listen Later Apr 29, 2025 27:45


    LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESSLaunches feel exciting... but what about all the in-between days? If you're tired of big sales during promos and crickets the rest of the time, this episode is for you.I'm breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business.We'll dive into:Why launches (active sales) are so effective — and why they can't be your only planHow passive sales systems create freedom, consistency, and scalable growthThe role of messaging, content pillars, tripwires, and systems in your daily salesHow to stop relying on launches alone (and why some audiences never learn to buy passively)What you need to build a brand that makes sales even when you're not onlineMaking a few hundred dollars on a launch is great, but real growth happens when you can make sales every day, without having to constantly show up live. Let's supercharge your sales the smart way.Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing

    "How do I Actually Build a Community Around a Product" // COACHING SESSION

    Play Episode Listen Later Apr 25, 2025 16:38


    LISTEN TO THIS EPISODE IF YOU'RE TRYING TO BUILD COMMUNITY AROUND YOUR BRANDLet's talk about the most important asset in your business: community. You've probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.I'm walking you through:How to identify your ideal customer and what they actually care aboutWhat your brand needs to stand for to create connectionHow to build content that attracts your people — and repels the wrong onesThe difference between building for relationships vs. chasing the algorithmWhy a human-first brand always winsThis is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn't just follow you, they buy into you.If you've been craving stronger relationships with your audience, this is how you start.Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing

    Red Flags that Your Social Media Will Not Convert into Product Sales

    Play Episode Listen Later Apr 22, 2025 44:00


    LISTEN TO THIS EPISODE IF YOU'VE BEEN CONSISTENT ON SOCIAL MEDIA BUT STILL AREN'T SEEING SALESIf you're showing up every day, creating content, and still wondering why your sales feel slow or inconsistent — this one's for you. I can usually tell within seconds if a brand's social media is set up to convert... and in this episode, I'm walking you through the red flags I see all the time.This is for the product-based business owner who:✔️ Posts consistently but gets minimal traction✔️ Feels like they're working so hard for every sale✔️ Wants to optimize their account without burning outInside, we cover:Why your profile setup might be repelling salesThe missing messaging, SEO, and pinned post strategyWhat a clear brand differentiator actually looks likeWhy content pillars and value-driven content matter more than everThe biggest icks: recycled photos, vague bios, and selling like everyone elseHow to stop selling features and start selling experience + emotionWhat tripwires and passive sales systems you might be missingNo fluff — just real talk about why your content might not be converting and what to shift to start making it work.Topics We Discuss: Social Media Strategy, Optimizing Instagram, Product-Based Business Tips, Content that Converts, Sales Funnels

    My Guidebook to Investing In Your Business Growth & Knowledge

    Play Episode Listen Later Apr 18, 2025 49:36


    LISTEN TO THIS EPISODE IF YOU'RE THINKING ABOUT INVESTING IN YOUR BUSINESS & UNSURE IF IT'S THE RIGHT TIMELet's talk honestly about investing in your business — when to do it, how to decide who to trust, and why it's normal to feel unsure. I've invested over $100k into my own business growth (some good, some not so great), and I support clients who invest with me every day.In this episode, I'm sharing:The key questions to ask before any investmentHow to evaluate if someone's strategy, style, or values are right for youThe difference between coaches, advisors, agencies, and coursesHow to spot real experience vs. shiny marketingWhat support you actually need in your next seasonI also dive into the mindset stuff:What if you haven't even paid yourself yet?What if cash flow is tight?What if you've made a bad investment before?You'll never feel 100% “ready.” But investing isn't about being fearless — it's about choosing to grow anyway. Even Olympians have coaches. You deserve the kind of support that helps you shift your thinking and step into your next level.This is the episode I wish I had when I first started making big decisions in my business. Use this as a framework to confidently assess any investment — including with me.Topics We Discuss: Business Growth, Investing in Business, Making Smart Investments, Business Mentorship, Entrepreneur MindsetJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    Mastering Building a Brand that Withstands Industry Saturation & Sells More Products

    Play Episode Listen Later Apr 15, 2025 39:32


    LISTEN TO THIS EPISODE IF YOU'VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADEIn today's episode, we're digging into the real reason some brands blow up... while others fall flat. It's not just about having a pretty logo — it's about messaging, emotional connection, and brand clarity.We'll chat about:Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer's true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top's successIf you want your product-based business to stand out and actually connect, this is your roadmap.Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples

    Build a Business Without Burnout: 4 Steps to a Fulfilled Life + Strategy That Works

    Play Episode Listen Later Apr 11, 2025 36:16


    LISTEN TO THIS EPISODE IF YOU WANT A FULFILLING LIFE & A THRIVING BUSINESSYou didn't start your business just to be overwhelmed every day. In this episode, I'm sharing the honest truth about how I've built a life that feels good and a business that's growing — and what you can take from it.I'll walk you through:The 4 steps that helped me build a sustainable businessThe 3 core pillars that make life feel fulfilling againWhy balance doesn't mean 50/50 and what actually mattersHow time management + discipline create space to slow downWhy strategy and community are your greatest assetsThis episode is part pep talk, part strategy — so if you've been chasing the dream but feeling burnt out, this is your sign to shift things.Topics We Discuss: Fulfillment, Time Management, Life-Work Balance, Business Growth, Community StrategyFREEPRENEUR STARTER KIT FREEBIE // DOWNLOAD

    Imposter Syndrome as a Business Owner: I'M GIVING A TED TALK

    Play Episode Listen Later Apr 8, 2025 26:00


    LISTEN TO THIS EPISODE IF YOU STRUGGLE WITH IMPOSTER SYNDROME.Struggling with imposter syndrome as an entrepreneur? You're not alone, and you can overcome it. In this powerful episode, I unpack what imposter syndrome really means, why it shows up, my personal experience with it and giving a TED Talk, and how to flip the narrative to build self-confidence and self-trust in your business journey.Whether you're starting out or scaling up, this mindset shift will help you push past doubt and reclaim your power.Learn how to:✅ Recognize & reframe self-doubt✅ Break mental barriers holding your business back✅ Prove to yourself that you're capable — and more than enough✅ Turn negative thoughts into fuel for growthTopics We Discuss: Imposter syndrome, overcoming self-doubt, building self-confidence, business mindset, personal growth, mental barriers in business, entrepreneurial mindset, mindset shift for success, confidence in business, self-trust in entrepreneurship

    “All Products are NOT Made to Be Sold Wholesale” // COACHING SESSIONS

    Play Episode Listen Later Apr 4, 2025 20:50


    LISTEN TO THIS EPISODE IF YOU HAVE THOUGHT ABOUT OR ALREADY SELL PRODUCTS WHOLESALE & YOU ARE UNSURE IF IT'S FOR YOUIS WHOLESALE REALLY THE RIGHT FIT FOR YOUR BUSINESS?In today's episode, we're taking a deep dive into the world of wholesale and asking the big question: is it really worth it? From artisan markets to selling to boutiques and hotels, wholesale often sounds like the next big step, but it's not for everyone.I'll share:The reality of profit margins and why wholesale might leave you with pennies—or even losses.Why handmade or high-labor products often struggle to scale with wholesale.How wholesale can pull you away from direct-to-consumer sales and bigger growth opportunities.What to watch for with payment terms and cash flow delays like Net 30 or Net 60.You'll learn how to figure out if wholesale is sustainable for your business and discover alternative growth strategies that don't rely on razor-thin margins or overwhelming production demands.Topics We Discuss: Wholesale Sales, Handmade Products, Profit Margins, Business Cash Flow, Sustainable Growth StrategiesJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    “How to Maintain Motivation & Get it All Done As a Product Based Business Owner” // COACHING SESSION

    Play Episode Listen Later Mar 28, 2025 21:08


    LISTEN TO THIS EPISODE IF YOU'RE WONDERING HOW TO ACCOMPLISH EVERYTHING IN YOUR BUSINESS & LIFEBalancing life, business, and all your responsibilities as a product-based business owner is tough. Whether you're a mom, teacher, or entrepreneur, you're likely wearing multiple hats and trying to keep your motivation high while getting everything done.

    The Step-by-Step Guide to Creating a High-Converting Content Plan That Sells Products Every Single Day

    Play Episode Listen Later Mar 25, 2025 37:27


    LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING CONVERSIONS & GENERATE DAILY SALESThis episode is for business owners who want consistent sales without relying on launches. If you feel like your content isn't converting, we're breaking down exactly how to fix it—so you can create a marketing system that works every single day.

    BIZ Q&A: diversifying products, email conversions, depleted motivation, busy schedules, & more!

    Play Episode Listen Later Mar 21, 2025 34:33


    LISTEN TO THIS IF YOU WANT ANSWERS TO THE MOST ASKED BUSINESS QUESTIONS!This episode is a business Q&A straight from the community—covering everything from marketing & sales to balancing a busy schedule, staying motivated, and making more money from your current audience.

    Stop the Endless Launch Cycle: How to Sell the Products You Already Have

    Play Episode Listen Later Mar 18, 2025 26:25


    LISTEN TO THIS EPISODE IF YOU'RE STUCK IN A LAUNCH CYCLE BUT YOUR INVENTORY ISN'T SELLINGYou keep launching new products for a quick cash boost, but your inventory sits on the shelves. It feels like a product problem, but in reality—it's a marketing & messaging problem.In this episode, we'll cover:✨ Why your audience isn't rejecting your product—they just don't see why they need it✨ How the biggest brands scale with ONE hero product (and why you should too)✨ The expensive mistake of diversifying too fast✨ What to do instead—master your messaging & sales process✨ How to sell what you already have before moving on to new productsIf you want consistent sales without constantly chasing new launches, this episode will help you simplify your strategy and scale with confidence.

    The REAL Reason Your Social Media Isn't Converting in 2025 (And How to Fix It)

    Play Episode Listen Later Mar 14, 2025 35:17


    LISTEN TO THIS EPISODE IF YOU'RE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKINGIf you're struggling to gain traction with your content, it's not just the algorithm. There are key mistakes that might be holding you back and today, we're breaking them down so you can fix them fast.In this episode, I'll walk you through:✨ Why only posting about your product is a mistake✨ How too much repetition kills engagement✨ The role of mission, messaging, and branding in content success✨ The one major shift that will transform your strategy (hint: it's all about planning!)If you're ready to finally see growth from your content, this episode will help you create with intention and strategy.

    How to Market Products That Don't "Solve a Problem" // COACHING SESSIONS

    Play Episode Listen Later Mar 11, 2025 27:15


    LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERSMost marketing advice says: “Sell the solution to a problem.” But what if your product—like art, jewelry, or clothing—doesn't solve an obvious problem? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection.In this episode, I'll walk you through:✨ Why people buy emotion, identity, and self-expression—not just a product✨ How to market your art using storytelling & lifestyle branding✨ The secret to turning casual followers into loyal buyers✨ Practical content ideas that bring your brand to lifeIf you've been struggling to market your work, this episode will help you reframe your strategy and create real demand.

    Using the Enneagram As An Entrepreneur & To Grow Your Business

    Play Episode Listen Later Mar 7, 2025 27:49


    LISTEN TO THIS EPISODE IF YOU WANT A NEW TOOL TO BETTER UNDERSTAND YOURSELF AS AN ENTREPRENEUR & A LEADERYour biggest personal growth journey as a business owner starts with self-awareness. The Enneagram is an incredible tool that helps you understand your leadership style, decision-making habits, and stress responses so you can run your business with more clarity and confidence.In this episode, we'll explore:✨ How the 9 Enneagram types show up in entrepreneurship✨ Understanding your strengths, challenges, and stress triggers✨ How to use the Enneagram for better hiring, firing, and team communication✨ The real-life impact of self-awareness on business growthIf you're curious about how your personality influences your business, this episode is for you!

    From Side Hustle to Full-Time Business // How to Make the Leap Successfully

    Play Episode Listen Later Mar 4, 2025 36:30


    LISTEN TO THIS EPISODE IF YOU ARE WANTING TO TAKE THE LEAP TO GO FULL TIME BUT YOU'RE NERVOUS ABOUT THE PROCESSFirst - congrats on even considering this step!

    INTRODUCING: The Small Business Café

    Play Episode Listen Later Mar 3, 2025 2:28


    The New SBG Free Community to Dive Deeper Into Episode Topics, Get Your Questions Answered, Connect With Other Business Owners, & Attend Live Coaching SessionsIt's kinda like sippin coffee with a biz bestie every single day — Join us in the Small Business Cafe: CLICK HERE—We have had over 200,000 downloads of this podcast where I speak to you on allll things business, this is where we make it a two way street. Where we can have conversation, share ideas, get feedback, dive deeper into topics, & connect with other ambitious people.I am SO dang excited to offer this to you & connect with you inside!xo -- Madison Paige

    small business madison paige business caf
    E-Commerce Has Changed in 2025 // THE RELATIONSHIP SHIFT

    Play Episode Listen Later Feb 28, 2025 24:03


    LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELSIf you've noticed a shift in how people are buying online, you're not alone. Consumer behavior has changed dramatically in the past 6-12 months—people are back in offices, routines have shifted, and economic factors are influencing purchasing decisions.But here's the thing: selling isn't impossible—it's just different.The businesses that are thriving right now have one thing in common: COMMUNITY. Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specsPeople can find alternatives to your product anywhere—so why should they choose you? The answer lies in your marketing.In this episode, we're diving into:✅ How to shift from product-focused content to relationship-driven marketing✅ Why a “community-first” approach is the key to long-term success✅ The biggest mistakes brands are making in 2025 & how to avoid them✅ Simple ways to deepen connection & build trust with your audienceIf selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM me—I'd love to hear your thoughts!Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community BuildingJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    Million-Dollar Decisions: The Mindset & Moves That Separate Big & Small Brands

    Play Episode Listen Later Feb 25, 2025 38:37


    LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR THE KEY DIFFERENCES I SEE IN BUSINESS OWNERS WHO ARE GROWING & HITTING BIG TIME SALES MILESTONES & THE ONES STAYING STUCKAfter working closely with high-level entrepreneurs, I've noticed key patterns in those who keep growing versus those who hit a plateau. In this episode, I'm breaking down the biggest mindset shifts, habits, and strategies that set thriving business owners apart.We'll cover: The power of surrounding yourself with the right people Why successful entrepreneurs separate personal emotions from business decisions The ability to move quickly, adapt, and take action now How investing in details (brand, customer experience, etc.) leads to long-term success Why data-driven decision-making beats gut feelings The difference between spending money vs. investing in growth How planning ahead (not just chasing short-term wins) makes all the differenceIf you're serious about scaling your business, this is the episode for you. Which of these traits are you ready to adopt today?Topics We Discuss: Growth Mindset, Business Strategy, Long-Term Planning, Smart Investments, Entrepreneurial SuccessJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

    If You Wish You Didn't Need Social Media in Business // LISTEN TO THIS

    Play Episode Listen Later Feb 21, 2025 30:18


    LISTEN TO THIS EPISODE IF SOCIAL MEDIA FEELS LIKE THE BANE OF YOUR EXISTENCE IN BUSINESSIf social media feels like a time-sucking chore, this episode is for you. Today, we're shifting your mindset around content creation and diving into simple strategies that make showing up online easier!We'll cover: Why social media is actually one of the biggest gifts for business owners How to reframe social media as a powerful community-building tool The real reason most people struggle with it (hint: it's not what you think) Tangible tips to simplify content creation and reduce frustration How to create with ease, stop overcomplicating, and actually enjoy the processSocial media isn't the problem, it's how you're approaching it. Let's fix that so showing up starts working for you instead of draining you.Topics We Discuss: Social Media Strategy, Content Planning, Mindset Shifts, Community Building, Business GrowthJOIN THE SBG FREE COMMUNITY //⁠⁠CLICK HERE⁠⁠FREE TRAININGS //⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠

    Managing & Growing a Team as a Product Based Business Owner

    Play Episode Listen Later Feb 18, 2025 50:50


    LISTEN TO THIS EPISODE IF YOU HAVE A TEAM OR WANT TO GROW ONE AS A BUSINESS OWNERBuilding and managing a team is one of the most challenging yet rewarding parts of running a business. Whether you already have a team or you're thinking about hiring, this episode is packed with insights to help you navigate leadership, communication, and delegation with confidence.We're covering:The most common struggles business owners face when leading a teamHow to become a strong leader and set your team up for successWhy communication and feedback are the foundation of a thriving teamThe secret to hiring the right people and keeping themA rapid-fire FAQ answering the biggest questions about team growthYour team is only as good as your leadership. If you want to build a business that runs smoothly without you doing everything, this episode is for you.Topics We Discuss: Team Leadership, Hiring & Outsourcing, Effective Communication, Delegation, Managing Different PersonalitiesJOIN THE SBG FREE COMMUNITY //⁠⁠CLICK HERE⁠⁠FREE TRAININGS //⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠

    Scaling a Thriving Business as A Mom of Three // CLIENT STORIES

    Play Episode Listen Later Feb 14, 2025 36:17


    LISTEN TO THIS EPISODE IF YOU ARE A MOM ENTREPRENEUR CRAVING A STORY ABOUT SUSTAINABLE GROWTHIn today's episode, we are chatting with Jessy, owner & founder of Little Hooligans Embroidery. Today she shares how she grew a thriving business in just a few months all while navigating being a mom & working during nap time.In this episode you will hear the possibilities of a sustainable business. One that is built with freedom in mind. One that allows for you to be home with the kiddos & have financial freedom. Jessy has seen some incredible growth & has lots of knowledge to share with you!JESSY'S WEBSITE // LITTLE HOOLIGANSJESSY'S INSTAGRAM // @littlehooligans_embroidery--JOIN THE SBG FREE COMMUNITY //⁠⁠CLICK HERE⁠⁠FREE TRAININGS //⁠⁠CLICK HERE TO BROWSE⁠⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠⁠@thisismadisonpaige⁠⁠

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