Your one stop shop to grow your small business - marketing, management, & how to navigate the crazy world of entrepreneurship! Join Madi Giordano every Tuesday to get actionable steps to finally grow your business to where you want it to be. Hop inside to find strategy trainings, social media mastery, & mindset rants to get more customers in the door & grow your bottom line. Light a fire beneath you and your business & watch it soar. Click play, break free from “normal” & let’s get cruisin'!
LISTEN TO THIS EPISODE IF YOU'RE FEELING LIKE YOU'RE BLENDING IN, THINKING ABOUT A REBRAND, OR COULD USE A LEVEL UP IN YOUR BRANDBranding goes far beyond aesthetics; it's how people feel about your business. In this episode, we break down how to tell if your current branding is holding you back, when a rebrand is needed, and how to elevate without losing your brand's essence.We dive into:Subtle clues that your brand isn't converting like price objections, wrong audience attraction, or feeling like your visuals don't match your product qualityWhy jumping on branding trends can actually hurt your sales and make it harder to stand outHow to refresh your brandSimple questions you can use right now to audit your branding and see what needs attentionIf sales feel off, despite doing everything you think you should be doing, this episode might be the game-changer your brand needs.TOPICS WE DISCUSS: Brand Strategy, Emotional Branding, Visual Consistency, Brand Refresh, Small Business MessagingJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU HAVE WONDERED IF YOU NEED MONEY OR FUNDING TO START OR GROW A BUSINESSThis question comes from Kara, and it's something I hear often: “Do I really need money to start or grow my business or is that just a myth?”In this episode, I'm sharing my honest take. Because while not everyone starts with a stacked bank account, building a real, sustainable brand does take resources. From branding to product quality to support systems - investments can move your business forward faster.Inside, we talk about:Why the phrase “it takes money to make money” has some truth behind itHow most entrepreneurs actually fund their businessesTypes of funding I've seen work: savings, grants, loans, friends & family, and moreThe difference between spending and investingHow to make smart decisions when you're thinking about financial supportThis is for the dreamer who wants to grow without regrets—and get support in a way that feels smart and strategic.TOPICS WE DISCUSS: Business Funding Options, Startup Costs, Small Business Investing, ROI in Business, Bootstrapping TipsJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'RE HEARING LOTS ABOUT AI & ARE WONDERING HOW IT'LL IMPACT YOU & YOUR BUSINESSIf you're feeling overwhelmed by all the AI talk lately, this episode is for you. Whether you're curious, cautious, or skeptical, I'm giving you a simple and honest breakdown of what AI could mean for product-based business owners right now and how to stay ahead without losing your human touch.We cover:The current reality of AI and what's already changingWhere AI thrives—and where it falls shortWhy creativity, innovation, and community still matter more than everHow to use AI to become more efficient (without feeling robotic)What you should not outsource to AI if you want to build a memorable brandAI isn't a replacement for connection. In fact, the brands that feel the most human will stand out even more. Let's talk about how to lead with that in mind.TOPICS WE DISCUSS: AI in Small Business, Productivity Tools, Brand Building with AI, Future of Marketing, Community-Driven BrandsJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT'S FEELING DIFFICULT RIGHT NOWToday's episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales.If that sounds familiar, this conversation is going to help you break through.I'm walking you through:Why organic content can't be your only visibility strategy6+ other marketing methods to get your brand in front of new people every dayHow to reduce your dependency on the algorithmThe difference between content and marketing and why that shift changes everythingWhat I recommend to all my clients when they want visibility nowYour product might be amazing, but if no one's seeing it you won't get the results you want. Let's change that today.TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small BusinessesJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU FIND YOURSELF WORKING ON THE INSIDE OF YOUR BUSINESS TOO MUCHIf you disappeared for a week, would your business still run or would everything stop?In this episode, we're talking about what it really means to work on your business instead of in it. I'm breaking down the difference between daily hustle mode and strategic growth mode so you can finally build a brand that scales without you being in every detail.We'll walk through:The signs you're stuck in busy mode without real progressWhat it actually looks like to shift into a CEO roleTime audits, weekly CEO time blocks, and my approach to systemsWhy strategy and organization will make growth easier, not harderHow to stop building a business that only works when you doIf you feel like you're doing all the things but still not moving forward, this is your next step. You didn't start your business to feel stuck, you started it to build freedom. Let's get back to that.TOPICS WE DISCUSS: CEO Mindset, Business Strategy, Time Management for Business Owners, Small Business Systems, Product-Based Brand GrowthJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU'RE JUST RUNNING A SIDE HUSTLE INSTEADYou've got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.This question came from Mada, who said:“I want my clothing line in stores everywhere, but I know I'm playing small. What are the first steps to actually make the change?”In this episode, I'm walking you through:The signs you're operating in “side hustle mode” (even if you don't realize it)The mindset shift required to go from “building” to “scaling”How to stop relying on daily hustle and start creating systems that support youWhat needs to shift in your strategy, messaging, and marketingWhy structure and automation are key to growing without burning outStart doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business StrategyJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU HAVE BIG GOALS & WANT TO KNOW HOW TO PLAN FOR THEMYou have big dreams for your business… but when's the last time you looked at your day-to-day and asked if your actions match that vision?In this episode, I'm walking you through how to reverse engineer your growth — not in five years, not someday, but sooner. If you've been stuck in the same “building” season for a while, it's time to shift out of maintenance mode and start making intentional moves that align with where you want to go.We'll talk about:How to map out a clear 3–5 year vision for your brandWhat objectives you need to hit to get thereHow to identify the actual first steps to start nowThe habits that need to shift to support your next chapterHow to evaluate whether your current actions reflect your goalsThis episode is about getting real with yourself. If I looked at your daily habits, would it be obvious what you're working toward?If not, that's your starting line. Let's get strategic and start aligning what you do now with the business you're building for the future.TOPICS WE DISCUSS: Business Growth Planning, Goal Setting for Entrepreneurs, Long-Term Strategy, Productivity Habits, Scaling Your BrandJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'RE UNSURE HOW TO KNOW IF YOUR BUSINESS IS MAKING PROFIT AND HOW TO MAKE IT MORE PROFITABLEIf you're looking at your sales and wondering where all the money is going... this one's for you.This question came from Heather:“I struggle with figuring out ‘the numbers.' Got any suggestions on how to track costs vs income? And how to actually increase profitability?”Inside this episode, we're breaking down what profitability really means for a small product-based business and the biggest things most owners forget to track or prioritize.We go over:The difference between revenue and actual profitHow to understand your COGS, fixed costs, and variable costsWhat software can help (and how often to check your numbers)Why many business owners grow sales but not profitHow to think like a growth-focused CEO, not just a makerYou don't have to be a “numbers person” to run a thriving brand. You just need clarity, systems, and the right benchmarks to guide smart decisions. Let's make sure the numbers are working for you.TOPICS WE DISCUSS: Product Pricing Strategy, Business Profitability, COGS Breakdown, Operating Expenses, Financial Planning for Small BusinessJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU ARE WANTING A MORE BALANCED BASED APPROACH TO BUSINESS BUT ARE UNSURE WHERE TO STARTToday I am talking with Kari Esmail all about her balanced based approach to changing the narrative around hustle culture. Our hope is this conversation is refreshing & eye opening that hustle culture is NOT necessary BUT you can still be ambitious, love to work, AND not burn out while you do it.Kari is an author, professional coach and community builder helping women release the hustle mindset and excel through integrating more fun into life.BUY KARI'S NEW BOOK // CLICK HERE FOLLOW KARI ON IG: CLICK HEREJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'RE STARTING FROM ZERO ON SOCIAL MEDIAYou have the product… but now what? Where do you begin when it comes to building a real brand online?This question came in from the community:“How would you start from zero on social media?”And in this episode, I'm breaking down exactly what I would do — step by step — if I were starting a product-based business today.This is the process I use with my clients, no matter where they are in business. We're talking about everything from your core product and messaging to building a brand vibe, creating consistent content, and launching with intention.We'll walk through:How to choose your signature product and position it with purposeThe research you have to do before creating contentHow to prep your brand visuals, bio, and pinned postsWhat to focus on leading up to your launchHow to build momentum and community from day oneWhether you're starting fresh or needing to reset your brand strategy, this is a blueprint you can revisit anytime.TOPICS WE DISCUSS: Brand Launch Strategy, Product-Based Business Tips, Content Creation for Startups, Community Building, Social Media for Small BusinessJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'VE BEEN WANTING TO GET STARTED WITH PR FOR YOU SMALL BUSINESSToday we're diving in to the magic of PR with Gloria Chou. In this quick & actionable episode you will walk away with tangible strategies of how to get started with landing PR opportunities for your business.Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.IG: https://www.instagram.com/gloriachoupr/FREE RESOURCE: gloriachoupr.com/masterclassJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU DON'T HAVE ANY SOLID EMAIL MARKETING & YOU'RE WONDERING WHERE TO STARTIf you've been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.A listener asked:“Where do I start with email marketing without sounding too salesy?”And honestly this comes up all the time.I'm breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you're offline.
LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFFYou don't need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging.In this episode, we're diving into what messaging actually means and why it's responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand.We're covering:What messaging really is (hint: it's more than your words)Why great messaging makes people feel something and take actionSigns your messaging is falling flat and how to recognize the gapsReal client wins: You'll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it.How to start auditing and adjusting your message todayIf you've ever thought “I'm doing everything right… why aren't people buying?” this episode will show you exactly what to change.Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth
LISTEN TO THIS EPISODE IF THE QUESTION OF WHAT TO POST IS OFTEN ON YOUR MINDYou sit down with your coffee, ready to post something... and somehow it's mid-afternoon and nothing's gone live. Your brain feels blank, and everything you think of feels like a repeat of something you've already said.In this episode, I'm answering a question from Jennika, who's feeling stuck with content. I'm walking through the two most common reasons business owners get into this cycle: unclear brand foundations and not enough repetition in their messaging.We'll talk about how to revisit the core of your brand—who you're speaking to, what makes your business unique, and how to anchor your content in those pillars.This episode also covers why repeating your message in new formats builds trust and recognition. Instead of chasing new ideas daily, I'll show you how to create structure that makes content easier to produce and more effective.If posting feels heavy or confusing lately, this conversation will help you reconnect with your message and start creating from a more intentional place.TOPICS WE DISCUSS: Content Planning, Brand Foundations, Audience Clarity, Social Media Strategy, Repetition in MarketingJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU WANT MY EXACT FRAMEWORK TO GET TO CONSISTENT SALES IN YOUR PRODUCT-BASED BUSINESSIf you're tired of winging it, posting without results, or chasing sales with no strategy, this episode walks you through the exact framework I use to help product-based business owners go from inconsistent sales to repeat customers and daily orders.I'm sharing the Seamless Sales System - aka the PPPP Model - and walking through each phase step-by-step:✨ PILLARS: Build the foundationClarify your ideal customer, differentiator, and visual brand identity✨ PRESENCE: Create a magnetic online homeOptimize your profile, feed, website, and messaging across all platforms✨ PEOPLE: Build your ride-or-die communityUse Instagram stories, connection-based strategies, and daily community touch points✨ PROFIT: Implement sustainable sales systemsBlend passive and active strategies, plan promos, launch intentionally, and use email marketingWhether you want more daily sales, stronger brand loyalty, or a business that actually grows over time, this is the system to get you there. And yes, it always starts from the beginning, even with my highest-earning clients.Topics We Discuss: Consistent Sales, Ecommerce Strategy, Community Building, Product Business Framework, Passive Income for Small BusinessJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOUIf it feels like only your friends, family, and acquaintances are buying from your business; you're not alone. In this episode, I'm answering a real question from Jessika, who's been in business for about a year and is ready to start growing beyond her inner circle.Inside this episode, we'll talk about:How to attract stranger sales and build a real customer baseWhy it's completely normal for sales to slow when friends and family tap outHow to shift your marketing strategy to reach new audiencesWhat it really takes to build a community of loyal customers who find you because of your brand, not because they know you personallyThe next steps to expand your reach and create sustainable growthYou don't have to stay stuck in the cycle of selling only to people you know. It's absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do.Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business GrowthJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESSLaunches feel exciting... but what about all the in-between days? If you're tired of big sales during promos and crickets the rest of the time, this episode is for you.I'm breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business.We'll dive into:Why launches (active sales) are so effective — and why they can't be your only planHow passive sales systems create freedom, consistency, and scalable growthThe role of messaging, content pillars, tripwires, and systems in your daily salesHow to stop relying on launches alone (and why some audiences never learn to buy passively)What you need to build a brand that makes sales even when you're not onlineMaking a few hundred dollars on a launch is great, but real growth happens when you can make sales every day, without having to constantly show up live. Let's supercharge your sales the smart way.Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing
LISTEN TO THIS EPISODE IF YOU'RE TRYING TO BUILD COMMUNITY AROUND YOUR BRANDLet's talk about the most important asset in your business: community. You've probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.I'm walking you through:How to identify your ideal customer and what they actually care aboutWhat your brand needs to stand for to create connectionHow to build content that attracts your people — and repels the wrong onesThe difference between building for relationships vs. chasing the algorithmWhy a human-first brand always winsThis is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn't just follow you, they buy into you.If you've been craving stronger relationships with your audience, this is how you start.Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing
LISTEN TO THIS EPISODE IF YOU'VE BEEN CONSISTENT ON SOCIAL MEDIA BUT STILL AREN'T SEEING SALESIf you're showing up every day, creating content, and still wondering why your sales feel slow or inconsistent — this one's for you. I can usually tell within seconds if a brand's social media is set up to convert... and in this episode, I'm walking you through the red flags I see all the time.This is for the product-based business owner who:✔️ Posts consistently but gets minimal traction✔️ Feels like they're working so hard for every sale✔️ Wants to optimize their account without burning outInside, we cover:Why your profile setup might be repelling salesThe missing messaging, SEO, and pinned post strategyWhat a clear brand differentiator actually looks likeWhy content pillars and value-driven content matter more than everThe biggest icks: recycled photos, vague bios, and selling like everyone elseHow to stop selling features and start selling experience + emotionWhat tripwires and passive sales systems you might be missingNo fluff — just real talk about why your content might not be converting and what to shift to start making it work.Topics We Discuss: Social Media Strategy, Optimizing Instagram, Product-Based Business Tips, Content that Converts, Sales Funnels
LISTEN TO THIS EPISODE IF YOU'RE THINKING ABOUT INVESTING IN YOUR BUSINESS & UNSURE IF IT'S THE RIGHT TIMELet's talk honestly about investing in your business — when to do it, how to decide who to trust, and why it's normal to feel unsure. I've invested over $100k into my own business growth (some good, some not so great), and I support clients who invest with me every day.In this episode, I'm sharing:The key questions to ask before any investmentHow to evaluate if someone's strategy, style, or values are right for youThe difference between coaches, advisors, agencies, and coursesHow to spot real experience vs. shiny marketingWhat support you actually need in your next seasonI also dive into the mindset stuff:What if you haven't even paid yourself yet?What if cash flow is tight?What if you've made a bad investment before?You'll never feel 100% “ready.” But investing isn't about being fearless — it's about choosing to grow anyway. Even Olympians have coaches. You deserve the kind of support that helps you shift your thinking and step into your next level.This is the episode I wish I had when I first started making big decisions in my business. Use this as a framework to confidently assess any investment — including with me.Topics We Discuss: Business Growth, Investing in Business, Making Smart Investments, Business Mentorship, Entrepreneur MindsetJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADEIn today's episode, we're digging into the real reason some brands blow up... while others fall flat. It's not just about having a pretty logo — it's about messaging, emotional connection, and brand clarity.We'll chat about:Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer's true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top's successIf you want your product-based business to stand out and actually connect, this is your roadmap.Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples
LISTEN TO THIS EPISODE IF YOU WANT A FULFILLING LIFE & A THRIVING BUSINESSYou didn't start your business just to be overwhelmed every day. In this episode, I'm sharing the honest truth about how I've built a life that feels good and a business that's growing — and what you can take from it.I'll walk you through:The 4 steps that helped me build a sustainable businessThe 3 core pillars that make life feel fulfilling againWhy balance doesn't mean 50/50 and what actually mattersHow time management + discipline create space to slow downWhy strategy and community are your greatest assetsThis episode is part pep talk, part strategy — so if you've been chasing the dream but feeling burnt out, this is your sign to shift things.Topics We Discuss: Fulfillment, Time Management, Life-Work Balance, Business Growth, Community StrategyFREEPRENEUR STARTER KIT FREEBIE // DOWNLOAD
LISTEN TO THIS EPISODE IF YOU STRUGGLE WITH IMPOSTER SYNDROME.Struggling with imposter syndrome as an entrepreneur? You're not alone, and you can overcome it. In this powerful episode, I unpack what imposter syndrome really means, why it shows up, my personal experience with it and giving a TED Talk, and how to flip the narrative to build self-confidence and self-trust in your business journey.Whether you're starting out or scaling up, this mindset shift will help you push past doubt and reclaim your power.Learn how to:✅ Recognize & reframe self-doubt✅ Break mental barriers holding your business back✅ Prove to yourself that you're capable — and more than enough✅ Turn negative thoughts into fuel for growthTopics We Discuss: Imposter syndrome, overcoming self-doubt, building self-confidence, business mindset, personal growth, mental barriers in business, entrepreneurial mindset, mindset shift for success, confidence in business, self-trust in entrepreneurship
LISTEN TO THIS EPISODE IF YOU HAVE THOUGHT ABOUT OR ALREADY SELL PRODUCTS WHOLESALE & YOU ARE UNSURE IF IT'S FOR YOUIS WHOLESALE REALLY THE RIGHT FIT FOR YOUR BUSINESS?In today's episode, we're taking a deep dive into the world of wholesale and asking the big question: is it really worth it? From artisan markets to selling to boutiques and hotels, wholesale often sounds like the next big step, but it's not for everyone.I'll share:The reality of profit margins and why wholesale might leave you with pennies—or even losses.Why handmade or high-labor products often struggle to scale with wholesale.How wholesale can pull you away from direct-to-consumer sales and bigger growth opportunities.What to watch for with payment terms and cash flow delays like Net 30 or Net 60.You'll learn how to figure out if wholesale is sustainable for your business and discover alternative growth strategies that don't rely on razor-thin margins or overwhelming production demands.Topics We Discuss: Wholesale Sales, Handmade Products, Profit Margins, Business Cash Flow, Sustainable Growth StrategiesJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU'RE WONDERING HOW TO ACCOMPLISH EVERYTHING IN YOUR BUSINESS & LIFEBalancing life, business, and all your responsibilities as a product-based business owner is tough. Whether you're a mom, teacher, or entrepreneur, you're likely wearing multiple hats and trying to keep your motivation high while getting everything done.
LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING CONVERSIONS & GENERATE DAILY SALESThis episode is for business owners who want consistent sales without relying on launches. If you feel like your content isn't converting, we're breaking down exactly how to fix it—so you can create a marketing system that works every single day.
LISTEN TO THIS IF YOU WANT ANSWERS TO THE MOST ASKED BUSINESS QUESTIONS!This episode is a business Q&A straight from the community—covering everything from marketing & sales to balancing a busy schedule, staying motivated, and making more money from your current audience.
LISTEN TO THIS EPISODE IF YOU'RE STUCK IN A LAUNCH CYCLE BUT YOUR INVENTORY ISN'T SELLINGYou keep launching new products for a quick cash boost, but your inventory sits on the shelves. It feels like a product problem, but in reality—it's a marketing & messaging problem.In this episode, we'll cover:✨ Why your audience isn't rejecting your product—they just don't see why they need it✨ How the biggest brands scale with ONE hero product (and why you should too)✨ The expensive mistake of diversifying too fast✨ What to do instead—master your messaging & sales process✨ How to sell what you already have before moving on to new productsIf you want consistent sales without constantly chasing new launches, this episode will help you simplify your strategy and scale with confidence.
LISTEN TO THIS EPISODE IF YOU'RE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKINGIf you're struggling to gain traction with your content, it's not just the algorithm. There are key mistakes that might be holding you back and today, we're breaking them down so you can fix them fast.In this episode, I'll walk you through:✨ Why only posting about your product is a mistake✨ How too much repetition kills engagement✨ The role of mission, messaging, and branding in content success✨ The one major shift that will transform your strategy (hint: it's all about planning!)If you're ready to finally see growth from your content, this episode will help you create with intention and strategy.
LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERSMost marketing advice says: “Sell the solution to a problem.” But what if your product—like art, jewelry, or clothing—doesn't solve an obvious problem? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection.In this episode, I'll walk you through:✨ Why people buy emotion, identity, and self-expression—not just a product✨ How to market your art using storytelling & lifestyle branding✨ The secret to turning casual followers into loyal buyers✨ Practical content ideas that bring your brand to lifeIf you've been struggling to market your work, this episode will help you reframe your strategy and create real demand.
LISTEN TO THIS EPISODE IF YOU WANT A NEW TOOL TO BETTER UNDERSTAND YOURSELF AS AN ENTREPRENEUR & A LEADERYour biggest personal growth journey as a business owner starts with self-awareness. The Enneagram is an incredible tool that helps you understand your leadership style, decision-making habits, and stress responses so you can run your business with more clarity and confidence.In this episode, we'll explore:✨ How the 9 Enneagram types show up in entrepreneurship✨ Understanding your strengths, challenges, and stress triggers✨ How to use the Enneagram for better hiring, firing, and team communication✨ The real-life impact of self-awareness on business growthIf you're curious about how your personality influences your business, this episode is for you!
LISTEN TO THIS EPISODE IF YOU ARE WANTING TO TAKE THE LEAP TO GO FULL TIME BUT YOU'RE NERVOUS ABOUT THE PROCESSFirst - congrats on even considering this step!
The New SBG Free Community to Dive Deeper Into Episode Topics, Get Your Questions Answered, Connect With Other Business Owners, & Attend Live Coaching SessionsIt's kinda like sippin coffee with a biz bestie every single day — Join us in the Small Business Cafe: CLICK HERE—We have had over 200,000 downloads of this podcast where I speak to you on allll things business, this is where we make it a two way street. Where we can have conversation, share ideas, get feedback, dive deeper into topics, & connect with other ambitious people.I am SO dang excited to offer this to you & connect with you inside!xo -- Madison Paige
LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELSIf you've noticed a shift in how people are buying online, you're not alone. Consumer behavior has changed dramatically in the past 6-12 months—people are back in offices, routines have shifted, and economic factors are influencing purchasing decisions.But here's the thing: selling isn't impossible—it's just different.The businesses that are thriving right now have one thing in common: COMMUNITY. Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specsPeople can find alternatives to your product anywhere—so why should they choose you? The answer lies in your marketing.In this episode, we're diving into:✅ How to shift from product-focused content to relationship-driven marketing✅ Why a “community-first” approach is the key to long-term success✅ The biggest mistakes brands are making in 2025 & how to avoid them✅ Simple ways to deepen connection & build trust with your audienceIf selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM me—I'd love to hear your thoughts!Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community BuildingJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR THE KEY DIFFERENCES I SEE IN BUSINESS OWNERS WHO ARE GROWING & HITTING BIG TIME SALES MILESTONES & THE ONES STAYING STUCKAfter working closely with high-level entrepreneurs, I've noticed key patterns in those who keep growing versus those who hit a plateau. In this episode, I'm breaking down the biggest mindset shifts, habits, and strategies that set thriving business owners apart.We'll cover: The power of surrounding yourself with the right people Why successful entrepreneurs separate personal emotions from business decisions The ability to move quickly, adapt, and take action now How investing in details (brand, customer experience, etc.) leads to long-term success Why data-driven decision-making beats gut feelings The difference between spending money vs. investing in growth How planning ahead (not just chasing short-term wins) makes all the differenceIf you're serious about scaling your business, this is the episode for you. Which of these traits are you ready to adopt today?Topics We Discuss: Growth Mindset, Business Strategy, Long-Term Planning, Smart Investments, Entrepreneurial SuccessJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF SOCIAL MEDIA FEELS LIKE THE BANE OF YOUR EXISTENCE IN BUSINESSIf social media feels like a time-sucking chore, this episode is for you. Today, we're shifting your mindset around content creation and diving into simple strategies that make showing up online easier!We'll cover: Why social media is actually one of the biggest gifts for business owners How to reframe social media as a powerful community-building tool The real reason most people struggle with it (hint: it's not what you think) Tangible tips to simplify content creation and reduce frustration How to create with ease, stop overcomplicating, and actually enjoy the processSocial media isn't the problem, it's how you're approaching it. Let's fix that so showing up starts working for you instead of draining you.Topics We Discuss: Social Media Strategy, Content Planning, Mindset Shifts, Community Building, Business GrowthJOIN THE SBG FREE COMMUNITY //CLICK HEREFREE TRAININGS //CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU HAVE A TEAM OR WANT TO GROW ONE AS A BUSINESS OWNERBuilding and managing a team is one of the most challenging yet rewarding parts of running a business. Whether you already have a team or you're thinking about hiring, this episode is packed with insights to help you navigate leadership, communication, and delegation with confidence.We're covering:The most common struggles business owners face when leading a teamHow to become a strong leader and set your team up for successWhy communication and feedback are the foundation of a thriving teamThe secret to hiring the right people and keeping themA rapid-fire FAQ answering the biggest questions about team growthYour team is only as good as your leadership. If you want to build a business that runs smoothly without you doing everything, this episode is for you.Topics We Discuss: Team Leadership, Hiring & Outsourcing, Effective Communication, Delegation, Managing Different PersonalitiesJOIN THE SBG FREE COMMUNITY //CLICK HEREFREE TRAININGS //CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU ARE A MOM ENTREPRENEUR CRAVING A STORY ABOUT SUSTAINABLE GROWTHIn today's episode, we are chatting with Jessy, owner & founder of Little Hooligans Embroidery. Today she shares how she grew a thriving business in just a few months all while navigating being a mom & working during nap time.In this episode you will hear the possibilities of a sustainable business. One that is built with freedom in mind. One that allows for you to be home with the kiddos & have financial freedom. Jessy has seen some incredible growth & has lots of knowledge to share with you!JESSY'S WEBSITE // LITTLE HOOLIGANSJESSY'S INSTAGRAM // @littlehooligans_embroidery--JOIN THE SBG FREE COMMUNITY //CLICK HEREFREE TRAININGS //CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO INCREASE SALES IN YOUR ESTABLISHED BUSINESSScaling your business isn't just about working harder or posting more, it's about working smarter. In this episode, I'm walking you through the exact model I use with my clients to help them scale their sales without scaling their time.We're covering:How to know if you're truly ready to scaleThe key difference between growing and scaling your businessMy ASOE Model: Analyze, Sustain, Optimize, ExpandWhy most businesses try to scale before they're ready and how to do it the right waySimple tweaks that can create massive sales growth without adding more to your plateScaling isn't about doing more, it's about doing better.We're diving deep into what it really takes to increase your sales while keeping your business sustainable.Grab a notebook and get ready to take action.Topics We Discuss: Business Growth vs. Scaling, Sales Optimization, Business Efficiency, Sustainable Expansion, Marketing & Sales StrategyJOIN THE SBG FREE COMMUNITY //CLICK HEREFREE TRAININGS //CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
LISTEN TO THIS EPISODE IF YOU HAVE FALLEN OUT OF LOVE WITH YOUR BUSINESS & ARE UNSURE HOW TO CRAWL BACK TO PASSION FROM BURNOUT If your business feels more like a chore than a passion, you're not alone. Maybe you dream about a 9-5 just so you can shut off. Maybe you feel like the only way forward is to burn it all down and start over. But it doesn't have to be this way. This feeling is usually an operations issue. As your business grows you don't adapt, you just keep adding more. More tasks, more stress, more pressure. You hire a team, but instead of relief, you feel like you're managing chaos. You're too deep in it to see another way. In this episode, I'm walking you through a process to reconnect with your business, simplify what's not working, and rebuild in a way that feels good again. We'll cover: Why burnout is so common in business and how to avoid it The signs you've outgrown your current way of working How to reflect on operations, inefficiencies, and what's causing stress The power of simplifying, setting boundaries, and making big shifts A real client story on how we turned burnout into a business they love again Sometimes, the best thing you can do is rip the bandaid off and take action. This episode will help you step back, get clarity, and make the moves that bring joy back into your business. Topics We Discuss: Business Burnout, Sustainable Growth, Operations & Efficiency, Reigniting Passion, Boundaries in Business FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE STRUGGLING WITH PROFITABILITY IN YOUR BUSINESS Profit is the most important metric in your business. Revenue is great, but if your profit margins are tiny, you're basically running an expensive hobby. You might be making $2M, but if you're only keeping $50K… is it really worth it? In this episode, we're breaking down the biggest profitability mistakes business owners make, like not knowing their cost of goods sold (COGS), underpricing, or ignoring inefficiencies in labor costs. If money comes in and goes out and you have no idea where it's going, this is your wake-up call. We'll cover: The difference between profit and revenue (and why it matters more than you think). Common profitability mistakes that keep businesses stuck. Why a small profit margin with little room for growth is a major red flag. A real client story on how optimizing inefficiencies doubled their profit in a year. If you're only looking at your numbers once a year at tax time, you're already behind. Profitability isn't just about cutting costs, it's about smart strategy, pricing, and making decisions based on facts, not feelings. If you want your business to be sustainable long-term, this episode will help you take a bird's-eye view, get curious about inefficiencies, and start making real money moves. Topics We Discuss: Profitability, Business Finances, Cost Optimization, Pricing Strategy, Scaling Profit Margins FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU'RE IN A SALES PLATEAU & HOW TO GET OUT OF IT Let's talk about that frustrating feeling when your sales just... stop growing. Maybe you've been stuck at the same sales number for months (or even years), or you can't figure out how to hit that next big milestone. It's like the momentum that got you here isn't enough to get you further. Here's the thing: what helped you grow before isn't usually what helps you scale. Growing is about big moves; scaling is about tweaks and adjustments. Often, we get comfortable, stick to what's familiar, and miss the gaps and opportunities that are right in front of us. In this episode, we'll cover: Common plateaus (like $30k, $60k, or even $1.1M) and why they happen. How to analyze your business to identify gaps, inefficiencies, and untapped potential. The BTS (behind-the-scenes) tweaks that need attention before taking bold action. We'll also talk about the big moves that can break the plateau—whether it's growing your visibility, adding a new product, increasing your prices, or even cutting costs. I'll walk you through questions to ask yourself, like: Where are people dropping off? What's working, and how can you make it even better? What major expansion action do you need to take? The secret isn't doing more; it's doing better. Scaling starts with refining what you already have and making smart, intentional changes that create massive results. If you're feeling stuck and ready to shake things up, this episode is for you. Topics We Discuss: Sales Plateaus, Scaling Strategies, Business Growth, Refining Systems, Breaking Stagnation FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU'RE TRYING TO OPTIMIZE YOUR PRODUCTIVITY AS A BUSINESS OWNER BUT IN WAYS THAT WORK FOR YOU In today's episode, we chat with Productivity Expert, Amber De La Garza, all about productivity, planning your schedule, balancing it all, & figuring out what productivity looks like for you! Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast and creator of Leverage Lab®. Amber shares her message on her weekly podcast and as Straight Talks both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations. Amber's Social Media // CLICK HERE Amber's Podcast // CLICK HERE FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR A REAL LIFE STORY OF HOW KRYSTINA GREW HER CANDLE BUSINESS WITH COMMUNITY In this conversation you will hear from Krystina, from Graveyard Wanderers, sharing her story of growth, community, & building a e-commerce candle business all through social media. Krystina has mastered many things like aesthetics, building a group of people that love her brand, & selling an experience, instead of just her product. Want some tangible tips of how to grow your product based business? This episode if for you! Graveyard Wanderers // INSTAGRAM Graveyard Wanderers // WEBSITE FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA In this episode, we're talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this one's for you. We'll break down the four key pillars every brand needs: Ideal Customer – Who you're speaking to and what they need from you. Brand Values – What your business stands for and why it matters. Differentiator – What sets you apart in your industry. Brand Identity – The voice, visuals, and vibe that make your brand unique. Once these pillars are solid, everything else—your messaging, content topics, and overall strategy—becomes so much easier. You'll attract more aligned people, create engaging and specific content, and start building a real, connected community. If you're ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started. Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE UNSURE IF YOU ARE PROPERLY STRATEGIZING YOUR BIZ In this episode, I'm diving into the difference between planning and strategy—and why nailing both is the key to seeing real growth in your business. If you've ever thought, “I'm doing all the things—posting, emailing, showing up consistently—but nothing's moving,” this episode is for you. Here's the thing: having a plan is great (think: posting 5x a week or sending one email a month), but if there's no strategy behind it, it's just busy work. Strategy is where the magic happens. It's about how you communicate, the messaging you use, and the sequence you follow to make everything you're doing actually resonate with your audience. I'll break down the difference between quantity (how often you post) and quality (how well your content resonates), and why simply being consistent isn't enough. We'll talk about how to create a plan and a strategy that work together to elicit the response you want—whether that's more sales, engagement, or visibility. If you're already looking ahead to 2025 and feeling overwhelmed by everything you think you need to do, this episode will help you simplify. We're getting clear on how to blend strategy and planning so you can hit your goals without spinning your wheels. Topics We Discuss: Strategic Planning, Business Growth, Effective Messaging, Content Strategy, Aligning Plans with Strategy FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU'RE LOOKING FOR SOME CLARITY ON COMMON BUSINESS QUESTIONS In today's episode, I'm answering some of the most common business questions I get asked, along with sharing my personal life updates and how they're influencing my business decisions. I dive deep into the importance of solid business planning for 2025, from marketing to social media growth strategies, and what you should be doing to prepare for the upcoming year. Whether you're feeling overwhelmed with your current business strategy or unsure about the best ways to grow on social media, this episode will give you the clarity you need to move forward with confidence. Plus, I'll share some of my own journey with planning and learning from my experiences over the past year. Tune in for practical insights, real-life examples, and strategies you can implement right now to grow your business and achieve your goals. Topics We Discuss: Business Planning, Marketing Strategy, Social Media Growth, 2025 Business Goals, Personal Life Updates, Strategic Growth FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO GROW YOUR BUSINESS IN 2025 BUT YOU DON'T KNOW WHAT IT TAKES TO OPERATE A BUSINESS In this episode, I'm sharing the three foundational pillars that every business owner needs to operate a thriving business—because after working with hundreds of entrepreneurs, I've noticed the same key elements showing up again and again. If you're feeling stuck, overwhelmed, or like you're winging it in your business, this episode will give you the clarity you need to start building a strong foundation for growth. Maybe you're still stuck selling only to friends, family, and other business owners. Maybe your operations feel more like organized chaos than a clear plan. Or maybe you know there are gaps in your strategy, but you're not sure where to start fixing them. If any of this sounds familiar, this episode is for you. I'll break down the three key pillars every successful business operates on: 1️⃣ Strategy 2️⃣ Structure 3️⃣ Support Each of these pillars works together to create balance in your business. If one is missing, it can lead to frustration, burnout, and stalled growth. If you're ready to move past “winging it” and step into a business that feels both aligned and sustainable, this episode is your roadmap. Topics We Discuss: Business Foundations, Business Strategy, Business Structure, Support Systems, Sustainable Business Growth, Avoiding Burnout, Entrepreneurial Success FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF IT FEELS LIKE YOU'RE DOING EVERYTHING BUT YOU STILL WANT TO GROW In this episode, I'm breaking down one of the biggest misconceptions about scaling your sales: the idea that you need to do more to see growth. If you're showing up consistently, posting Reels, sending emails, and still feeling like your efforts aren't leading to real results, this episode is for you. The truth? It's not about doing more, it's about doing what you're already doing better. I'll walk you through how refining your current strategies—like optimizing your website conversions, fine-tuning your email funnels, or adjusting your social content—can create massive shifts in your results without adding more to your to-do list. You'll hear real client success stories, from small changes that led to huge wins (like doubling views on Stories or adding $7K in sales with one email funnel) to how simplifying their approach reduced stress and made business feel easier. We'll also discuss the importance of analyzing your numbers, identifying gaps, and making intentional tweaks instead of burning out by trying to do everything. If you're looking at your 2025 goals and feeling overwhelmed, this episode will give you clarity, direction, and the permission to focus on effectiveness over quantity. Topics We Discuss: Scaling a Business, Scaling Sales, Marketing Strategies, Business Growth, Client Success Stories, Business Strategies FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS EPISODE IF YOU ARE TRYING TO SAY GOODBYE TO MARKETS & FOCUS ON ONLINE SALES In this episode, I'm breaking down why markets are not a sustainable growth strategy for your business and how shifting your focus online can lead to long-term success. Markets might feel like the only way to make money right now, but they're often time-consuming, unpredictable, and lack scalability. I'll share the signs it's time to move away from markets, common frustrations I hear from clients, and a real-life example of a client who swapped a weekend market for an online sales incentive—and sold out while spending time with her family. We'll cover the mindset shifts, strategies, and steps you can take to start building an engaged online community, creating consistent content, and running sales incentives on your own terms. Topics We Discuss: Online Sales Strategy, Social Media Content, Community Building, Time & Energy Management, Sustainable Business Growth FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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