The Ecommerce Influence Podcast

Hello, my friends and long-time listeners. I have a new podcast. It's called The Adventure Capitalist. If you liked Ecommerce Influence, you're going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world. Sometimes we bring investors, entrepreneurs, and other adventurers to join us. I cannot promise that your life will instantly change if you start listening to The Adventure Capitalist. But I can guarantee that you will find it always interesting, always useful, and you'll go to sleep knowing you've got an edge. I'm going to go ahead and play one of the episodes and then you can decide if you want to listen in. Listen to The Adventure Capitalist on Spotify, YouTube, or Apple Podcasts. 

Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business. What You'll Learn From This Episode: Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business Links:  The PostPilot holiday offer https://www.postpilot.com/holiday-gfo www.PostPilot.com

The return episode is here!  I'm back! After an unexpected 10-month break, this is the long-awaited return episode.  The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things changed in my life.  I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing.  All is revealed in this all-new episode.  What You'll Learn From This Episode: What I have been up to for the last 10 months My thoughts on parenting and entrepreneurship Why I have been spending the majority of my time in real estate recently Why I took back over as CEO of Brand Growth Experts How a trip to Japan changed my trajectory  Lessons I've learned from the last year What to expect from this podcast going forward Resources:  Have thoughts! Hit me up on Twitter

The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans.  What You'll Learn From This Episode: How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs  How to use challenges to build community and lower acquisition costs Resources: @austin_brawn on Twitter @lilyackerly on Twitter Review or subscribe on iTunes

The big wins, what didn't work, and what to do next. Austin and Lily recap BFCM 2022. As you're reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too.  What You'll Learn From This Episode: Diversifying your offer Buy now, pay later & the state of the American consumer  SMS overload: what happened? What to do with customers gained during the holidays  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it's been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You'll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

If you're a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps.  What You'll Learn From This Episode: The tiers of financial planning & what's important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Parenting and being an entrepreneur, Austin share's what life's been like in his new role as first-time Dad.  What You'll Learn From This Episode: Planning paternity leave as a business owner  Tips for working with a newborn in your life  Life changes & advice for other parenting entrepreneurs Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun!  What You'll Learn From This Episode: How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta  The different types of live commerce Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You'll Learn From This Episode: Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource & delegate  How to do more of the things you shine at, and less of the things you're not an expert on Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

This is a brand that didn't start with the expectation of selling online. McCullough has a human-first perspective and there's a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy.  What You'll Learn From This Episode: Wins and learnings from manufacturing an innovative product that no one wants to work on What valuing relationships across all areas of your business could do for your success How focus groups could improve your product offering Birth of a product - getting an idea and figuring out if it's a good one  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)   Today we're going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business.    What You'll Learn From This Episode: Why repeat sales so important - and should be top of mind from day 1  How to improve your product by offering more value & keep customers coming back Strategies to automate sales and easily turn one purchase into two The system to roll out new products consistently so that your loyal customers always have something exciting to come back and purchase  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.  Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.  He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.  What You'll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business.  Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you'll be able to stabilize your business and hit 7 figures.  This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You'll Learn From This Episode: How to determine the best channel for your business Understand the type of product you're selling and how potential customers will find it  The 4 key phases of scale  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn't mean that you can't delight customers with a personalized shopping experience in your online store.  What You'll Learn From This Episode: The power of live product demos & live shopping  How to build an ambassador program that delights participants and makes fans for life  What supporting customers post-purchase should look like  How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online Resources: Live Shopping Tool 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever.  What You'll Learn From This Episode: Why storytelling is a critical piece of building a brand  What brand first CRO is & how to do it How smaller brands can prioritize content and what's most important to focus on What and where to optimize your site pages Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How do you manage and motivate a team? Today we're going to share strategies for small teams.  If you have a mix of in-house employees and a few contractors or if you're going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team.  If you've already built a team and you're looking for fresh ways to motivate and manage there's some insight for you here too.  What You'll Learn From This Episode: How to have meetings that are productive while also connecting with your team  Performance reviews that actually set goals & give feedback  What to do when someone isn't performing  How to set up a training & onboarding process  How to manage and motivate contract partners vs in-house employees  Resources: Podcast 359: HOW TO DECIDE IF IT'S TIME TO HIRE AN AGENCY Podcast 353: HELP! HIRING, SYSTEMS, AND ACQUISITION CHANNELS, OH MY! A RECAP OF OUR LIVE PROFIT SUMMIT 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How do you grow a DTC brand in today's climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now.  Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he's learned along the way.  What You'll Learn From This Episode: What to do with your ads in the current state of Facebook Fast Growth strategies for eCommerce and DTC brands Paid vs organic customer acquisition and the place for each  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business.  This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business.  What You'll Learn From This Episode: The journey from idea to start up to building a brand & scaling a DTC business Channels that are working and how to focus with a small team How to be bold in your marketing  Resources: Monica on Twitter: https://twitter.com/MonicaGrohne Monica on Instagram: https://www.instagram.com/monicagrohne/ Marea on Instagram: https://www.instagram.com/mareawellness/ Monica on YouTube: https://www.youtube.com/channel/UC1GaSFmR654_XwANV0mYSnw 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.  Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.  Enjoy! Episode Highlights 4:58 The problem with copying someone else's formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it's like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto's science experiment approach to business 22:03 Anthony's experience with burnout  28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony's new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve  36:42 What business owner's need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: Anthony's Website Anthony's Newsletter Anthony on Twitter Perfect Keto Equip Foods Digital Minimalism by Cal Newport Indistractable by Nir Eyal 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social. Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he's been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales.  If you're looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what's possible. Episode Highlights:  5:54 Nate's involvement in the cannabis and hemp industries via multiple different businesses 9:44 Fixing a gap in the cannabis industry: the creation of the Growers Network 12:18 The YouTube channel that lifted the veil on growing operations 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners 20:28 What Nate would do differently if he were building his website today 22:31 The future role of video in ecommerce and common YouTube misconceptions 24:58 Using video to provide clarity around what a product actually does 30:42 One factor that will help you win more customers in the long term 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way 35:40 Other non-traditional advertising channels that Nate's using that have resulted in zero customer acquisition costs 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers 45:37 What you can do right now to increase your revenue Links and Resources:  GrowersHouse Growers Network Canna Cribs TruPotency.com nate@growershouse.com Instagram: @nate.j.lipton James Schramko Episode 191: How an Artist and Engineer Turned Business Owners Built a “Cult” 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.   Tune in and find out if holistic marketing is something you should use in your business. Enjoy! Episode Highlights 5:59 Jesse Semchuck's role at Traeger Grills and what he's been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What's working well for Traeger Grills right now 11:14 The makeup of Jesse's marketing team  12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on 17:06 Why low ROAS isn't always a bad thing and the importance of understanding how different channels impact one another 20:13 When is the right time to invest in a full funnel holistic approach to your marketing 22:42 What most people do wrong when hiring an agency, and a better way to approach it 26:58 How internal team interaction with agencies is structured at Traeger Grills 29:00 Questions to ask a potential agency partner 30:57 When to outsource to an agency versus keeping things in house  32:31 Agency red flags to watch out for Links and Resources: Subscribe to the Brand Growth Experts Newsletter Jesse Semchuck Traeger Grills Purple Mattress @jessesem on Twitter @a_brawn on Twitter 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that's helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John's most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own. Episode Highlights: 6:49 The secret to having a successful exit 12:04 How much you should get for your business 19:26 The number one job you have as a business owner 23:58 Why so few entrepreneurs turn pro 28:49 Tactical ways you can increase the long term value of your business 36:20 The power of taking a pause in entrepreneurship 43:54 The biggest mistakes entrepreneurs make when selling their business 49:49 What to do if you are forced to take an earnout  Links and Resources: John Warrilow's Website (Click “Free Gifts” for bonuses from John) Built to Sell Radio Built to Sell The Automatic Customer The Art of Selling Your Business The Membership Economy Podcast 235: A Behind The Scenes Look At Pura Vida's Multi-Million Dollar Exit Podcast 296: The Keys To A 9-Figure Exit: How Moiz Ali Sold Native For $100MM @a_brawn on Twitter Review or subscribe on iTunes

Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you've googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You'll Learn From This Episode: How to collect killer video testimonials Setting up post-purchase surveys and capturing Net Promoter Score Getting product-specific feedback with focus groups Using customer feedback to write copy that converts + where else to share Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.

A family butchery started in 1920's LA became a beef jerky dynasty when they started selling online. Here's the story of their journey from brick and mortar to eComm.  Brian Bianchetti's founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.  What You'll Learn From This Episode: How to build a brand online Making your first marketing hires and building a team that you can delegate to When to use an agency and when to go in house How to work with your family without going crazy The journey to scale an eComm store from 6 to 7 figures Resources: peopleschoicebeefjerky.com 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022. What You'll Learn From This Episode: The 100 x 30 challenge The current Ecomm environment - Austin's take TikTok and leveraging influencer audiences The current economy and risk of recession SMS is still a big opportunity What is the 7-Figure Founder program? Crypto and the loss of wealth so far in 2022 Preparing for lead times Has DTC failed overall? BGE Intensive coming up in Q4 Books Austin has enjoyed recently Lily's summer reads Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways: How to address the needs of the consumer - with focus  Simplicity as a growth strategy Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert.  What You'll Learn From This Episode: How running a fast eComm site can be challenging (and what to do about it) How your focus on optimization and site speed will evolve as your business grows How to prioritize design vs function What headless eCommerce is and why you should care Resources: SpeedSense 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier.  Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today.  What You'll Learn From This Episode: How to make your email list work harder for you (drive more sales)  Best strategies for re-engaging with a cold email list  How to routinely clean your email list  Winning with post-purchase surveys  Using flows and when to A/B test  How to increase your email capture performance Resources: Download our Email Map Validate your email list: Zero Bounce How to remove false opens from your list (Klaviyo) 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways: How to focus on the things that move the needle  How to be strategic in your planning, without getting overwhelmed Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you're trying to learn more about Facebook advertising and how the platform works you will learn a lot here.  We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.   What You'll Learn From This Episode: Big ideas for acquisition and retention marketing right now If Facebook is still a viable growth channel for brands with smaller marketing budgets What a successful marketing mix might look like for early-stage 6-figure eComm brands Analytics and how to track your KPIs when data is skewed Sustainability and the future of ethical eCommerce Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways: How to build and use net promoter score  Using customer feedback to build the product they want Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

It's time to reflect and refocus. Our tips to make sure you're on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year.  The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4.  You'll leave with a checklist that you can run through in your own business to ensure you're focused on the things that will scale your business and keep you on track to hit your revenue goals.  What You'll Learn From This Episode: How to conduct a teamwide 90-day review How to do a quarterly/ half year personal reflection Prep checklist for holiday campaigns Campaign ideas for right now Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win:  how to prioritize email flows that drive the most revenue, and not waste time on one's that won't.  Key Takeaways: How to prioritize your time when working on email marketing The email flows to consider starting with based on the type of business you have How you can increase & improve your flows as your business grows Resources: Grab our Growth Pack for founders  7 Figure Founder (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Understanding human behavior will bring you more customers and increase your conversion rate. It's the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website.  What You'll Learn From This Episode: How humans think and how your site should be designed to support that The best practices for UX design right now Simple things to help you increase your conversion rate Why data is so important to design, and what you can do to not get overwhelmed by it Mobile and video best practices and opportunities Survey questions that get answers Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective  Key Takeaways: Why a business without process will break when it grows  How to set yourself up with a successful and scalable business Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you're trying to figure out what to do - here are some answers What You'll Learn From This Episode: How to think about when to hire an agency so that you can make the best decision for your business based on where you're at right now.  How to evaluate your goals to see if an agency would be a good fit  Red flags to look out for when working with an agency  Tips on how to manage an agency and develop a successful partnership  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself.  Key Takeaways: How an accountability chart is different from an organization chart  Getting a clear picture of the responsibilities of your team  Figure out what type of skills you need to hire for (instead of what “position” you need to hire for)  Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you're interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles. What You'll Learn From This Episode: How to think about the layers of gathering UGC content and where to start looking for content creators Some tips on TikTok and what's working How to hire for your stage of business What the role & growth trajectory of an early marketing hire could look like in your business Resources: Crossrope Srdjan Popovic on LinkedIn 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand.  Key Takeaways: A formula you can use to create winning content, consistently  Where to look for copy inspiration Using customer content Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.  Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next.  This episode is his story, why he came to us and the goals he has for the next 90 days.  Episode Highlights: 9:40 How iOS impacted John 11:05 John's three growth goals for the next 90 days  11:52 The importance of a mission that you can stand behind and that speaks to your customers  13:49 How to know when you need to make a shift in your brand  17:21 Hiring a Brand director & delegating the things your not genius in  21:11 How John found the perfect hire   23:57 Building a TikTok marketing strategy  30:07 The stages of growth an owner has to do as the business grows from 6 to 7 figures  36:27 AI software to show outfits on models without a photoshoot  Resources: Posh Shoppe 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways: Subscriptions can help you get a better valuation when you sell Build a more stable business model that's not reliant on auction-based marketing platforms Resources: Grab our Growth Pack for founders  Brand Growth Membership (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers.  This episode is for people who want to go above and beyond for their customers.  Why? Because your customer won't remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back. Episode Highlights: 5:11 Send surprise gifts in the mail to delight your customers  8:36 Give behind the scenes access to your product and brand  11:48 Have your customer team perform random acts of kindness 13:38 Record personalized videos to thank customers  15:46 Reward your customers “in the wild” 18:18 Have all your employees spend a day as a customer support rep  19:00 Founders replying to emails or answering the phone  22:52 Add small gifts to your packages  Resources: SocialBlade - tool to find more information about social accounts The Brand Growth Membership (Get Austin Brawner's help to scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business.  Key Takeaways: What the true cause of slow growth in a business often is  How to use visualization: lessons from pro athletes Resources: Grab our Growth Pack for founders  Brand Growth Membership (work with Austin Brawner) @BrandGrowthX on Twitter Review or subscribe on iTunes

Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business.  Austin and Lily share some email designs they're digging right now to serve as creative inspiration for you.  Episode Highlights: 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling  9:49 Email example #2: Clever copywriting to encourage a sale in abandoned cart (and not discounting)  13:25 Email example #3: Using a waitlist to drive urgency, excitement and collect customer data  Resources: Visual: Email Example #1 (Bose) Visual: Email Example #2 (Dote) Visual: Email Example #3 (Everlane) The Brand Growth Membership @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel.  Grab our Email Map to start driving more revenue with email today  Key Takeaways: Where to start & how to be profitable with smart email flows are Applying email wins to SMS  Resources: Grab our Email Map to start driving more revenue with email today  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business.  This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model.  Alicia Reynoso grew her business to 8-figures before selling using this strategy and she's sharing everything… How to quickly scale audience growth & business revenue Challenges & how they work in eComm Facebook groups & their value in audience building UGC & how to repurpose content If you want to go deeper and get Alicia's help building a challenge in your own business check out her training in the members. (Not a member? Join here)  Episode Highlights: 7:03 How to set goals with the intention of selling  10:05 Using challenges to increase LTV by 45%  13:09 Challenges for retention marketing 14:04 Doubling ROAS when using challenges for acquisition 15:53 iOS and Facebook changes: how challenges work to lower ad cost  17:53 How often to run challenges  21:18 Structuring an offer for your challenge  27:39 Getting to know your customer better  29:44 Facebook groups to have conversations with customers  35:01 Tips for going live on Facebook  39:56 Getting UGC from your Facebook group  42:47 Content strategy for cold & warm traffic: how they different Resources: Alicia's Training: How to Build a Hyper-Engaged Community for your Ecommerce Brand with Challenges ChallengeMakers.com The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to.  Key Takeaways: How to build a good role for a VA  How to hire a VA and what you should be delegating Resources: Grab our FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up.  Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - “how do I get from here to there” everyone had a future goal without a clear path on how to get there.  Episode Highlights: 5:33 Hiring: a framework  9:38 Systems: what you need to scale  17:53 Channels: why you should stop trying to “replace” Facebook  23:39 Simplicity: do one thing really well Resources: Book: A World Without Email by Cal Newport  The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes

Quick win: How to maximize your time and grow your business without giving up all your time. Prioritizing and delegating tasks to get more done.  Key Takeaways: Putting the most important things first  How to compartmentalize  Resources: Grab our FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes