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Knowing Your Identity Coupled with Strategy Will Leave a Lasting Legacy A New Direction welcomes Wall Street Journal Best Selling Author Alex Brueckmann for a live, game-changing conversation about his latest book, The Legacy Strategy. In a world desperate for direction and authenticity, Brueckmann delivers a powerful message: true leadership isn't about chasing the next goal—it's about defining who you are and what you stand for. Get ready to explore the deep architecture of lasting impact. At the heart of The Legacy Strategy lies Brueckmann's powerful framework: The Nine Elements of Organizational Identity. From Purpose and Values to Brand Promise and Culture, these elements aren't just buzzwords—they're the DNA of enduring organizations. In this interview, we'll break down how these components work together to shape everything from strategic decisions to everyday behavior. If you lead a team, a business, or even your own personal mission, this is the blueprint you've been waiting for. Alex's approach isn't theory—it's battle-tested. He's worked with global leaders to align identity with action, turning abstract ideals into tangible outcomes. This episode will take you beyond surface-level strategy and into the soul of leadership. Learn how to leverage your organization's identity to navigate complexity, inspire trust, and build a legacy that outlives you. Join us live and bring your questions—this is your chance to engage directly with one of today's most thoughtful voices in leadership strategy. Discover how the Nine Elements can redefine your impact, your clarity, and your legacy. The Legacy Blueprint isn't just a conversation. It's a turning point. Alex Brueckmann's Wall Street Journal Best-Selling book, "The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark" is an absolute must read! This book will make you rethink how like most businesses have neglected your business identity for strategy. And it's not going to work like you think. Alex gets us to think in terms of how we need to start with our people, figure out our moral compass, we believe, what we stand for, get to know your people deeper, and create a business that leaves a lasting legacy. Alex's 9 Elements of Organizational Identity are well-thought-out, well organized, and make so much sense. Putting things in the right order, so that you and I can get our businesses and organizations in order. Once we start with the people part, then strategy comes in to play...but only after our shared identity is clear. I found that having a strategy of further foresight was also intriguing. So often we stop after one, two or five years. But Alex encourages going further, what about 15 years from now? What is the impact of your business, then? What will it look like? Are you preparing for it now. The Strategy Legacy is not only a lesson in "future-proofing" your business, but Alex takes us step by step through the process, describing "why" and how long each step will take. Honestly, after reading this section, I have to be honest it will be quite the challenge, but the results are worth it. Nothing that has value is ever easy, and you will have to put in the work. Really a great book! I understand why it was a Wall Street Journal best seller. Get your copy of The Strategy Legacy by clicking here. I would really appreciate if, if you would thank the sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you're recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here's the best part: As a listener of A New Direction,
In these ‘SHORTS' episodes of my podcast, I select my favourite moments from previous episodes. This one comes from episode 165, with Alex Brueckmann, an executive thought partner, strategy facilitator, speaker, and Wall Street Journal Bestselling author.In this clip, we explore the power of defining strategy and agreeing on what important words mean within your team.Once you've listened to the ‘SHORT', why not click the link below and tune in to the full episode? Enjoyed The Short? Listen to the full episode here. Be a Standout Leader in Ten Minutes Per Week If you're looking for free, quick, and high-impact leadership training, you're in the right place.Click here to learn more about my five-star rated, 10-4-10 Leadership Programme and sign up for free.
Somewhere in the Middle welcomes Business Strategist Alex Brueckmann Alex Brueckmann is an entrepreneur, the author of three Wall Street Journal bestselling books, and a highly regarded speaker. His most notable book is The Strategy Legacy, which has made a significant impact in the business world. Alex has built successful companies in Europe and Canada and led client projects worldwide. He is the founder and CEO of Brueckmann Strategy Consultants Ltd, where he helps CEOs and executive teams design and implement impactful business strategies and human-centric high-performance leadership. More than 20 years ago, Alex transitioned from being a music journalist to studying General Management at prestigious institutions such as the European Business School in Germany, Universidad ORT in Uruguay, INSEAD in France, and Harvard Business School in the United States. Over the years, Alex has developed a unique approach to make leadership and strategy accessible for all leaders and executives. His clients range from high-growth Inc 5000 businesses to Fortune 50 enterprises, including some of the biggest brands in automotive, healthcare, tech, logistics, industrial manufacturing, hospitality, and finance. Alex is a firm believer that business strategy is not just a tool, but a powerful force that empowers and creates clarity about what matters to grow impact and profits. He tailors his approaches to help his clients make choices that position their businesses to win. His process reduces friction and overwhelm for leaders and their organizations, creating commitment and accountability to get results. Connect with Alex Brueckmann LinkedIn: https://www.linkedin.com/in/alexanderbrueckmann/ Website: https://brueckmann.ca/
In today's rapidly evolving business landscape, the foundational pillars of strategy, leadership, and culture are more critical than ever for organizational success. Companies often grapple with the challenge of integrating these elements to ensure cohesive and efficient operations. This episode delves deeply into the intricacies of organizational strategy—distinct from tactical areas like marketing or sales—and underscores its vital role in business growth and employee inclusivity. Timestamped Overview [00:06:24] Introduction to organizational leadership and the three domains of leadership: leading oneself, leading a team, and leading an organization.[00:08:37] Alex provides an overview of strategy beyond marketing or sales-specific strategies.[00:10:54] The importance of aligning strategy, leadership, and culture for cohesive execution.[00:13:26] The consequences of misalignment within organizations and common mistakes businesses make.[00:17:43] The "9 Elements of Organizational Identity" (9 EOI) framework explained.[00:20:29] The value of having clear, aligned priorities within a business.[00:23:58] Insightful story about the janitor at NASA and the importance of every employee understanding their role.[00:27:15] Discussing label flexibility and the importance of terminology within an organization.[00:29:39] Distinguishing between organizational goals and individual targets.[00:32:24] Communication clarity and the responsibility of the sender to ensure understanding.[00:35:19] The critical role of executive teams in aligning strategy, leadership, and culture.[00:39:31] The necessity of psychologically safe environments for effective strategy formation.[00:43:54] Alex critiques traditional consulting approaches and underscores the need for internal strategy development.[00:47:16] Exploring the comprehensive model integrating strategy, leadership, and culture.[00:50:45] Practical applications for fostering effective strategic alignment within organizations.[00:55:31] Summary of key takeaways and actionable advice for leaders. For the complete show notes be sure to check out our website: https://leaddontboss.com/311
“This is an important opportunity to develop and illuminate humanistic values in management, showing how they make organizations run effectively, efficiently, and with authentic leadership at the heart,” says Mike Horne as he reminds listeners of the People Dividend movement. In this inaugural episode of Season 7 of The People Dividend Podcast, host Mike Horne takes a reflective look back at the highlights of Season 6. Mike celebrates the diverse and insightful guests from Season 6, who shared valuable perspectives on leadership, empathetic work environments, diversity and inclusion, career transitions, innovation, community building, and holistic wellness. He revisits conversations about the benefits of a four-day workweek, the power of storytelling, customer-centric strategies, resilience, strategic leadership, ethical leadership, workplace wellness, and spiritual intelligence. Looking forward to Season 7, Mike promises a fresh lineup of inspiring guests and high-quality programming to help listeners grow personally and professionally. He invites the audience to stay engaged, provide feedback, and join the movement to create great workplaces, emphasizing the irreplaceable value of people in driving growth, innovation, and success. To elevate your performance and unlock your potential, visit Mike Horne's website for additional resources and exclusive content. Quotes “We moved from Authentic Change with Mike Horne to The People Dividend, and it's been an absolute blast in terms of the information we've been able to convey, the guests that we've interviewed, the good wishes that you've shared with me. I'd encourage you as we dig into season six in this recap for you to visit me at mike-horne.com where you will find lots of great resources to enhance your professional journey and to become part of The People Dividend movement. This is an important opportunity as we develop and illuminate humanistic values and management and how those make organizations run effectively, efficiently, and with authentic leadership at the heart.” (01:22 | Mike Horne) “I'm just so grateful for all of these guests on the People Dividend: Randy Ross, Lee Cordell, Sugey Piedra, Debra Boggs, Brad Smith, Jordan Tait, Martin Lespérance, Al Watts, Rachel Kindt, Jonathan Bennett, Dr. Richard Safeer, Steven Stein, Yosi Amram, Jack Craven, Rhonda Moret, Nicole Jackson, Bruno Cignacco, Alice Inoue, Nick Jain, Eileen McDargh, Alex Brueckmann. Quite a diverse list of episode guests spanning many aspects and facets of business and organizational life.” (23:55 | Mike Horne) “I'm so looking forward to Season 7. We already have a great lineup of guests. As you know, we operate every week, bringing new insights and fresh, live content designed to help you on your professional development journey and your mission to bring your best to what you do, and to help others do the same.” (25:05 | Mike Horne) Links Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Learn More About Executive and Organization Development with Mike Horne Twitter: https://twitter.com/mikehorneauthor Instagram: https://www.instagram.com/mikehorneauthor/ TikTok: https://www.tiktok.com/@mikehorneauthor YouTube: https://www.youtube.com/@mike-horne/videos LinkedIn Mike's Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/, Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike Podcast production and show notes provided by HiveCast.fm
Guest: Alex Brueckmann, WSJ Bestselling Author, Brueckmann Strategy ConsultantsWebsite | https://brueckmann.caOn LinkedIn | https://www.linkedin.com/in/alexanderbrueckmann/ Host: Dr. Rebecca WynnOn ITSPmagazine
“Strategy has a unique attribute in that it touches a whole lot of different things in an organization,” explains Alex Brueckmann, a strategy facilitator and Wall Street Journal bestselling author of “The Strategy Legacy” and “Secrets of Next Level Entrepreneurs.” Alongside host Mike Horne, they discuss the critical role of human capital in driving growth and innovation, emphasizing that employees are much more than mere resources. Alex shares his strategic process, highlighting the importance of understanding an organization's identity and aligning executive teams for effective implementation. He stresses simplicity in communication to ensure strategies are understood and embraced at every level. The episode addresses the ethical implications of strategy development, with Alex arguing that neglecting strategy is unethical as it withholds potential benefits from employees and customers. He emphasizes leveraging organizational strengths and setting realistic goals. Alex and Mike also touch on the intersection of strategy and executive development, noting the crucial role leaders play in promoting strategic objectives. Alex advocates for continuous strategic thinking over sporadic planning to embed strategic thought into organizational culture. Quotes: “When we use the term strategy, what is it that we mean? And what is it that we mean when we use other terms like vision, mission? How do you bring those into a cohesive framework, into a model where they can all coexist and influence each other in a positive way?” (07:57 | Alex Brueckmann) “If you think about what strategy is, it is your theory of how you win in your marketplace. And winning means different things to different people. To me, as an organization, winning means to be able to grow, to be able to deliver value to your customers.” (16:03 | Alex Brueckmann) “Once you've reached a certain level in the organization, it's not necessarily about your subject matter expertise anymore. It's how well you lead and how well you understand some of the key capabilities that a leader on that level needs to have. And one of that, for example, is, ‘Am I able to rethink the organization? Am I able to create a strategy?' Another one is, ‘Am I able to lead teams in ways that they can implement strategy? Do I create an environment—some people would use the term ‘culture'— in which strategy can thrive? And am I able to use a strategy process to do more than just strategy, to actually define, redefine the culture, redefine how we operate as an organization?'” (36:50 | Alex Brueckmann) Links: Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Learn More About Executive and Organization Development with Mike Horne Twitter: https://twitter.com/mikehorneauthor Instagram: https://www.instagram.com/mikehorneauthor/, LinkedIn Mike's Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/, Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike Learn more about Alex Brueckmann Website: https://brueckmann.ca Alex Brueckmann's Books: https://brueckmann.ca/books LinkedIn: https://www.linkedin.com/in/alexanderbrueckmann/ Podcast production and show notes provided by HiveCast.fm
Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don't get stuck struggling to escape that “bowl of jelly!”Publish your book with Piilot AI PIILOT combines advanced technology with human editorial teams to publish and promote your book.Podcastpage.io - Launch your podcast website in minutesViddyoze: Create client-grabbing videos Client-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique products Create custom products with your own design!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.
Alex Brueckmann is the Wall Street Journal bestselling author of “The Strategy Legacy,” and “Secrets of Next Level Entrepreneurs.” He is the founder and president of Brueckmann Executive Consulting based in Vancouver, Canada. In this episode of Leadership NOW, Alex and Dan discuss the nine core elements of organizational identity from his book "The Strategy Legacy." Alex has impacted thousands of leaders worldwide. His clients include high-growth start-ups and Fortune 500 executive teams. He holds degrees and certificates in management, leadership, and strategy from EBS University, INSEAD, and Harvard Business School. More about Alex Brueckmann at: https://brueckmann.ca/ More about Dan Pontefract at: https://www.danpontefract.com/
"The best legacy...is to enable those who come after you to function without you." – Alex Brueckmann ------------------------------------------------------------------- In a captivating episode of "Joseph Jaffe is not Famous," I sat down with author of The Strategy Legacy and strategist Alex Brueckmann. Our discussion ventured beyond the corporate landscape into the areas of identity and legacy—topics grounded in the bedrock of organizational success. Highlights from this amazing conversation: - A discussion about organizational identity and purpose, and how few companies can clearly articulate who they are. - Exploring the importance of intentionally designing company culture and values rather than relying on accidental ones. - Sharing personal experiences around generational trauma from World War 2 and its impact on upbringing. - Insights into future-proofing a business through strategic choices, building resilience, and staying true to one's identity and values. - Conversations about building a lasting legacy through enabling successors to function without you, rather than seeking personal statues. - Learning about Alex Brueckmann's books "The Strategy Legacy" and "Creating a Strategy Legacy" and insights into building a lasting business legacy. ------------------------------------------------------------------- Here are the show notes: Identity, growth, and purpose with a humorous twist. (0:06) Identity, purpose, and leadership with a guest expert. (6:17) Strategy, vision, and creativity with a metalhead and a Taylor Swift fan. (12:39) Brand identity, trust, and perception. (17:26) Technology, celebrities, and personal experiences. (24:15) Organizational identity and values. (28:07) Company culture, values, and leadership. (35:19) Company culture and values. (40:09) Generational trauma and its impact on upbringing. (45:55) Future-proofing businesses and leaving a lasting legacy. (51:07) Leadership, legacy, and culture. (57:21) ------------------------------------------------------------------- "The purpose of an organization is to enable common men to do uncommon things." - Peter Drucker ------------------------------------------------------------------- If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Show Notes: In this episode of Unleashed, Alex Brueckmann discusses the concept of strategy and its importance in business. Alex states that strategy is defined as a set of integrated choices made to win in a chosen marketplace. It is not just about playing the game, but about creating value that convinces or influences customers to buy from the company. A good strategy should be cohesive and integrated, making sense together, and Alex explains what defines a good strategy. Defining Key Factors in a Strategy When discussing a strategy, it is important to understand what the company does, for whom, what they offer, and who their customer is. This information can help businesses define their niche, mission, and goals. The next piece of information should be a clear description of what the business will look like in the next few years. The end state of the business and the strategy cycle should be defined, with what will be achieved by implementing the strategy and what actions will be taken. By knowing what you do, for whom, what you work toward, and the few choices that make 80% of the impact, businesses can focus their resources on the most important aspects of their strategy. Helping Companies Develop a Strategy Alex talks about the process of helping companies develop their strategy. He begins by helping clients understand their playing field, recent past changes and challenges, and aligning them with what the reality looks like. He discusses future changes and challenges, dissecting them into opportunities and defining target markets and clients. Alex helps clients understand what they need to do to make clients choose them over competitors in various industries. He also introduces the framework of the nine elements of organizational identity, which is an integrated approach to understanding every aspect of an entity. This includes customer experience, who the company is as a company, and the impact they want to have by providing a service to the world. The Nine Elements of Organizational Identity Alex talks about the frameworks he uses to help clients develop a strategy, including the nine elements of organizational identity and how he has defined key factors into the inner circle, the middle circle, and the outer circle. The Inner Circle Business Strategy He talks about the inner circle of a business and what it involves, including impact, mission, and principles. Impact is the change you want to create, based on your purpose and reason to exist as an organization. Mission is what an organization aims to do, and principles are the underlying values and behavioral guidelines.He explains how each element works and what the difference between impact and mission is. Iimpact is the change you want to create, while mission is what an organization aims to do. For example, a vehicle company's mission is to produce vehicles and sell them to a specific target group. However, the impact they create is deeper than their business definition. For example, producing affordable vehicles can be a game changer for families in third world countries, and having your own vehicle can also be a game changer depending on the security situation. The Middle Circle Business Strategy The middle circle is your business strategy, which includes a vision, choices made, and measurable goals. SMART goals are specific, measurable, and timed, but they lack specificity and, instead, hope that passion will carry them forward. To create a cohesive business strategy, it is essential to have a clear vision, intermediate goals, and visual representations, such as a strategy map. This helps ensure that the story you are telling with your strategy is cohesive and effective. The Outer Circle Business Strategy Alex discusses the outer circle, which includes management system capabilities and targets. This outer circle is likened to a scaffolding that prevents a business from breaking down again. However, without enabling everyone in the business to lead effectively and help individual contributors understand that their job matters, and help them achieve their individual targets. It also helps ensure alignment with company values.He mentions that targets should be both cultural and strategic. The third element in the outer circle is management systems, which help adjust organizational structure and processes to support change. These systems are designed to help the company stay stable and develop, but they are not designed for change. Therefore, building new systems and then removing the old ones is crucial to create strategies that support strategy, implementation, and culture. Preparing the Foundation of Strategy Development Alex emphasizes the importance of understanding the playing field and reality, as well as the diamond values that define who a business is. Diamond values are hard to alter, even under pressure, and are hard to lose clients if they don't align with the company's values. He mentions that the distinction between irrational and emotional culture is important, as it helps companies understand the difference between doing the right thing and talking about business and the words used to describe your playing field, and the emotional culture of the people within the business, and creating an environment that fosters a human-centric performance culture, where people show up at their best every day. This goes beyond just revenue generation and problem-solving, but also encourages employees to be the best version of themselves, knowing that working in a business that prioritizes them as human beings is a privilege. The Role of a Strategy Facilitator Alex discusses the role of a strategy facilitator in executive coaching and how to help customers create business strategies. He shares eight steps that can be used as starting points for executive teams, including executive interviews, foundation sessions, and strategy workshops. The foundation session helps answer foundational questions and aligns everyone's readiness to start a strategy process. He talks about the importance of transitioning from understanding reality and understanding oneself and values to moving towards the future. Facilitators must create an environment where honest and vulnerable conversations about strategy are allowed, allowing people to bring their ideas forward. Alex emphasizes the importance of helping people become stewards of the entire business, not just the marketing lead or sales lead. They should step away from their day-to-day jobs and become stewards of the entire business. Alex mentions a certification program for facilitation he is developing that targets both external resources like executive coaches and workshop facilitators, as well as internal resources like strategy managers and PMO managers who often find themselves in situations with executives where they facilitate and push forward the process. Alex's book, "The Strategy Facilitator," was inspired by a conversation with Marshall Goldsmith, who had previously worked with Alex's marketing agency. Goldsmith offered to endorse his book, which Brueckmann describes as a kind gesture. Timestamps: 01:02 Business strategy and its components 05:30 Strategy development and identity for businesses 10:46 Organizational identity and strategy 17:58 Implementing a comprehensive strategy for a business 22:38 Strategy facilitation and emotional culture in business 26:32 Strategy facilitation and certification program Links: Website: https://brueckmann.ca/ Book: The Strategy Legacy Book: Secrets of Next-Level Entrepreneurs: 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
Alex Brueckmann is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies. His latest book, The Strategy Legacy: How to Future Proof a Business and Leave Your Mark provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Alex's Books: https://brueckmann.ca/books/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (03:45) Tip: The importance of business strategy (07:01) Tool: The Strategy Trident (11:10) Tool: Purpose, Impact, and Strategy (14:23) Technique: Using foresight and signaling in strategy (21:05) Tip: Creating meaningful work and tangible outcomes (24:53) Tool: Vision and impact (25:28) Tool: Strategic styles and industry understanding (29:48) Tip: Culture vs. Strategy (34:31) Tool: Organizational identity elements (40:09) Tool: Strategy Maps and Goals (43:18) Tool: Targets, Capabilities, and Management Systems (46:56) Tool: Remuneration and Incentive Structures (47:40) The Disconnect between HR and L&D Training (48:48) Key Takeaway (49:31) Conclusion
In this podcast episode, Dr. Jonathan H. Westover talks with Alex Brueckmann about his book, The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark. Alex Brueckmann (https://www.linkedin.com/in/alexanderbrueckmann/) is the Wall Street Journal bestselling author of The Strategy Legacy, and Secrets of Next Level Entrepreneurs. He is the founder and president of Brueckmann Executive Consulting based in Vancouver, Canada. Alex has impacted thousands of leaders across the world. His clients include high-growth start-ups and Fortune 500 executive teams. He holds degrees and certificates in management, leadership, and strategy from EBS University, INSEAD, and Harvard Business School. Check out all of the podcasts in the HCI Podcast Network! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 627454) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points.
In this episode, I'm joined by Alex Brueckmann, a strategy entrepreneur and author, who shares valuable insights on how to construct a robust business strategy in three simple steps. We delve into the mindset shift that entrepreneurs must master, the limitations of seeking answers solely in marketing courses, and the importance of aligning business strategies with purpose for a better world. Join me as we explore Alex's journey, which began with the birth of his child in early 2020 and a move from Germany to Canada amidst lockdown conditions, leading to the inception of his new business venture under rather unconventional circumstances.
Alex Brueckmann, the visionary behind Brueckmann Executive Consulting, stands at the helm of the company as its founder and CEO. As a celebrated author, his publications include "Secrets of Next-Level Entrepreneurs" and the eagerly anticipated "The Strategy Legacy," slated for release in the fall of 2023. His expertise lies in guiding executives and CEOs through strategic processes and nurturing leadership excellence.A sought-after keynote speaker, Brueckmann's captivating talks seamlessly merge the worlds of business strategy, leadership, and empowerment. His insights and wisdom have resonated with countless business leaders worldwide, ranging from multinational corporations to ambitious start-ups.Educationally accomplished, Brueckmann holds the prestigious title of an alumnus from the EBS European Business School in Germany. He has further honed his skills and knowledge with certificates in change management, leadership, finance, organizational development, and strategy from internationally renowned institutions such as INSEAD in France and Harvard Business School in the USA.
#EnvisionRISE Podcast | Alex Breuckmann, Author and Founder of Brueckmann Executive Consulting, emphasizes the distinction between strategy and planning with a key focus on achieving cohesive and effective leadership teams. Alex underlines the need for transparent change management, aligning individual work with the organization's purpose. He encourages aspiring leaders to learn from both good and bad examples, with a shift towards conscious, people-centered leadership in today's workplace.Watch this episode on Youtube.Pick up Alex's New Book "The Strategy Legacy" on AmazonVisit Envision RISE to learn how our evolutionary platform helps companies create a powerful integration and understanding of the relationship between the organization and the workforce. Envision RISE empowers your people to drive change and innovation through the methods of Organizational Change Management (OCM), Human Resource Management (HRM), and Diversity, Equity and Inclusion (DE&I).Envision a Better FutureFollow us on social: LinkedIn, Instagram, Twitter, FacebookContact us for info on RISE or interest in being a podcast guest: info@envisionrise.comAll podcasts produced by Elevate Media Group.
The Find Your Leadership Confidence Podcast with Vicki Noethling
Alex Brueckmann will divulge the key elements to designing a winning strategy and what are some of the mistakes people make in strategy design. Alex shares some concreate actions to start working on today to create that winning strategy.
Step into a captivating conversation on the Business Growth Architect Show as two brilliant colleagues, Beate Chelette and Alex Brueckmann, ignite a dynamic exploration of strategy and the art of effective communication. Together, Beate and Alex delve deep into the importance of clarity in communication for businesses to thrive. They unravel strategies and techniques that can help organizations articulate their goals, align their teams, and navigate challenges with precision. The overarching theme of the conversation is the pursuit of a business model that goes beyond monetary gains. Alex emphasizes the significance of infusing a deeply humane aspect into entrepreneurial endeavors, creating businesses of significance that align with personal values. This thought-provoking discussion encourages listeners to find purpose, follow their passion while remaining focused on business goals and aspirations. It serves as a powerful reminder to strive for purposeful achievements that make a lasting impact. To delve deeper into the insights shared by Alex, listeners are invited to explore his website, where they will find a wealth of resources waiting to inspire and guide them on their entrepreneurial journey. Don't miss this captivating conversation that challenges conventional thinking and encourages a holistic approach to business growth. Resources Mentioned: Alex Brueckmann: LinkedIn | Instagram | Website Book: https://brueckmann.ca/books Book on amazon https://a.co/d/6ZMOZjl
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Alex is an entrepreneur, board director, author, and keynote speaker He built companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose. Alex is a storyteller with an academic background is in General Management, with degrees from EBS University (Germany), and certificates from INSEAD (France) and Harvard Business School (USA). www.brueckmann.ca/books
In this episode, your host Doug Utberg speaks with Alex Brueckmann, a strategy facilitator, the founder and CEO of Brueckmann Executive Consulting, and the author of Secrets of Next-Level Entrepreneurs, about self-leadership.The episode covers many aspects of self-leadership, including recognizing gaps between what is valuable to you and what you actually do and understanding the importance of mindset and growth.If you want to know more about Alex's work, click HERE.If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.
Alex Brueckmann is strategy facilitator, speaker, and author. His new book “Secrets of Next- Level Entrepreneurs” came out in March. It provides 11 powerful lessons and specific advice to thrive in business and lead a balanced life. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA). In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel. And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Please support our affiliate sponsor (https://beinhakerlaw.com/podcast-affiliates/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2023. All rights reserved.
Alex Brueckmann is a board director, strategy facilitator, speaker, and author. He works at the intersection of strategy, leadership, performance, and empowerment. Alex's new books, “Secrets of Next-Level Entrepreneurs” and "The Strategy Legacy", have received near-ecstatic advance praise, from entrepreneurs, corporate leaders, and leading academics alike. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA). You can learn more about Alex on his website: https://brueckmann.ca or you can connect and follow Alex on LinkedIn: https://www.linkedin.com/in/alexanderbrueckmann/ You can grab a copy of Alex's book on his website (https://brueckmann.ca/books) or on Amazon.com. ******************************************** Want to learn how to attract, hire, and retain top-tier employees? Interested in learning how to scale your business to increase revenue and profit while working less? Then join my Business Success Mastermind group. A new cohort is starting. Now accepting applications: https://ib4e-coaching.com/mastermind ******************************************** Please support this podcast: https://ib4e-coaching.com/podinfo #leadership #leadershipcoaching #business #success #alexbrueckmann #secretsofnextlevelentrepreneurs #strategiclegacy ******************************************** If you like this podcast, consider supporting the effort. Every little bit helps. Thanks.
I'm joined today by Alex Brueckmann : entrepreneur, board director, author and keynote speaker who helps business leaders work out the best tools to design and implement winning business strategies - and reach their goals. His passion is helping them balance impact and profit, so that businesses do good while doing well. His latest book, Secrets of Next Level Entrepreneurs, delivers 11 powerful lessons to thrive in business and lead a balanced life. His upcoming book, The Strategy Legacy due late 2023, has been described by early reviewers as the "best strategy book'" they've ever read. Connect with Alex and download free reading samples of his books at https://www.brueckmann.ca/booksCredits:Tailoring Talk intro and outro music by Wataboy on PixabayProduced & Edited by Roberto RevillaSupport the show
What is your next level in leadership or entrepreneurship? What does it look like for you? Tune in to my conversation with Alex Brueckmann, and you'll learn: If we can achieve a life-work balance What is leadership and how to be a better leader How to lead others through challenges How to build communities and workplaces with great culture What ‘hard skills' you need to acquire to lead a successful organization Why self-care is essential and how to implement it. Alex is Founder & CEO of Brueckmann Executive Consulting, and author of "Secrets of Next-Level Entrepreneurs”. For more than 15 years he's been in strategy development, as an employee, as a consultant, and as an entrepreneur. His clients are mainly Fortune 500 companies, but Alex also offers services for smaller businesses, such as strategy masterclasses and masterminds. Connect with Alex and get his book: https://brueckmann.ca/books https://www.linkedin.com/in/alexanderbrueckmann/
Join us in this dynamic episode of Aligned With Purpose as we sit down with Alex Brueckmann, the brilliant mind behind Secrets Of Next Level Entrepreneurs. In this enlightening conversation, we delve into the world of strategic tweaks and next-level entrepreneurship, exploring the key elements that can elevate your business to unprecedented heights. Alex's expertise lies in helping entrepreneurs identify the precise strategic tweaks that can make a profound impact on their businesses. In this episode, we explore how to navigate the overwhelming landscape of choices and decisions, and how to discern the right tweak to make at each stage of your entrepreneurial journey. With a keen focus on fostering the necessary conversations, Alex guides entrepreneurs to create a space where the right discussions can take place. We discuss the importance of making tough decisions and nurturing an environment where these conversations happen on fertile ground, allowing for growth, innovation, and breakthroughs. Throughout the episode, Alex shares his insights on simplifying complexity and distinguishing between design and default choices. We delve into the power of directing attention to the areas that truly matter and focusing on what will prevent misery if left unattended. Taking one step at a time without rushing becomes a crucial mantra to avoid expensive mistakes and ensure steady progress. We also explore the significance of understanding what to communicate on your website, the quest for knowledge and embracing the unknown factors that may be hindering your path to success. Alex discusses the importance of identifying root causes and implementing preventive measures to avoid future setbacks, drawing from an intriguing story involving a motor home slide break. His expertise extends beyond podcasting, as he reveals his journey of leveraging summit recordings to create a book. We gain valuable insights into repurposing content and the immense potential it holds in reaching a wider audience and expanding business opportunities. Join us for an empowering and eye-opening conversation as we unlock the secrets of strategic tweaks and next-level entrepreneurship with Alex Brueckmann. Discover how making subtle, intentional adjustments can have a profound impact on your business growth and pave the way for your continued success. Alex Brueckmann Website: https://brueckmann.ca/ --- Support this podcast: https://podcasters.spotify.com/pod/show/aligned-with-purpose-in-life-and-leadership/support
As a business owner there were things I had to do that I absolutely loved and there were other things that really pushed me outside my comfort zone. My business was successful because I developed skills in both those areas. And that's what I talked to Alex Brueckmann about in this episode. Alex explained: We often grow into our roles as business owners from a starting point of Knowledge. We've done something for awhile and we know it very well so we think we could build a business around that. We get better and better in that subject matter and then we realize there are things we really have no idea about, but should because they are important to the business. Alex is a returning guest to MTFW. If you enjoyed this conversation, be sure to check his earlier episode as we chatted about creating a long term strategy.
At the beginning of each new quarter and each new year, it's vital for thought leaders to reevaluate their business. What goals did you set at the end of the last quarter or year? Are you hitting those goals? What's prevented you from doing so, and how can you improve your business's performance next time? All of these questions are valuable, so we're taking it back to the basics of business strategy. Here to lend his expertise and answer the question, "What is a business strategy, anyways?" is business strategist expert, speaker, and coach Alex Brueckmann. Author of "Secrets of Next Level Entrepreneurs," Alex stresses that, though many people group "strategic planning" into one term, it's actually two with "strategy" referring to your vision and long-term thinking and "planning" what you do based on that vision. With that in mind, this episode is jam-packed with ways you can better strategize and plan in your own thought leadership business. Let's get into it! Show Notes: ✅ Grab Alex's new book, "Next-Level Entrepreneurship": https://alexbrueckmann.com/books/
Alex Brueckmann discusses his book “Secrets of Next Level Entrepreneurs” and ways to thrive in business while leading a balanced life. Alex is a strategy facilitator, speaker, and author. He has worked with thousands of business leaders from organizations across the world. Alex is an alumnus of the European Business School and holds a number of certificates in organizational development and strategy from Harvard. Host, Kevin Craine Do you want to be a guest?
In this podcast episode, the host welcomes Alex Breuckmann, author of "Secrets of Next Level Entrepreneurs," a book that offers 11 powerful lessons to thrive in business and lead a balanced life. The book is divided into three themes: hard skills, impactful cultures, and self-care. Alex discusses the challenges of implementing a strategy in an organization and introduces his upcoming book, "The Strategy Legacy," which focuses on the intersection of leadership and business strategy. The conversation also covers the importance of mindset shifts, abundance, and endurance in achieving success. Finally, Alex invites listeners to connect with him on LinkedIn and check out his book. Don't forget to like and subscribe! Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/ 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising If you would like to learn more about this particular franchise opportunity, or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting. https://calendly.com/Is-barefoot/introcallwithIs Previous podcast with Alex Brueckmann: https://www.path2frdmpod.com/how-busy-entrepreneurs-create-a-longterm-staretgy-with-alex-brueckemann/ Alex Brueckmann Linkedin: https://www.linkedin.com/in/alexanderbrueckmann/ Alex Brueckmann Book: https://www.amazon.com/dp/1394185383/ref=cm_sw_r_mwn_dp_7AWYQ4A84SXTBMDXTF87
How would you like to have a collection of practical and insightful resources that walk you through how to grow a profitable business while maintaining a healthy and fulfilling life? Sounds pretty great to me? If it sounds great to you, then this is an episode you don't want to miss. We've got Alex Brueckmann, the author of Secrets of Next-Level Entrepreneurs with us today to dig into this topic.
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Today's guest has been with us before and return visits are a special thing. One of the most powerful strategies for success is to understand what makes other people successful and model that behaviour. But sometimes it's complex to unpack.This week's guest is Alex Brueckmann and his new book 'Secrets of Next Level Entrepreneurs' is a gift for anyone trying to beat the 'luck trap' and get strategic about their Success.About Alexlex is the author of "Secrets of Next-Level Entrepreneurs" and the CEO of Brueckmann Executive Consulting. He helps businesses achieve strategic clarity, direction, and measurable results. As an entrepreneur, Alex built companies in Europe and Canada, and led client projects across the world.https://brueckmann.ca/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Hello there ROCKSTARS! Welcome to The Entrepreneur Mastery Lab Podcast Episode 135 ~ Secrets of Next-Level Entrepreneurs with Alex Brueckmann This week inside the Lab, we are joined once again by Alex Brueckmann. Alex is an strategy entrepreneur, author, executive coach. He built and scaled companies in Europe and Canada, and led client projects across the world, helping brands and firms transform their businesses. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose, i.e., doing well while doing good. Based in Vancouver, Canada, he speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book he presents a new framework called "The Nine Elements of Organizational Identity", together with a step-by-step process to bring it to life. He's a storyteller with an academic background is in General Management, with degrees from EBS University (Germany) and Universidad ORT (Uruguay), as well as certificates from INSEAD (France) and Harvard Business School (USA). How to contact and follow Alex (here's a few ways): Website: Brueckmann.ca Email: Alex@brueckmann.ca Instagram.com/alexbrueckmann LinkedIn.com/in/alexanderbrueckmann Check out Alex's new book releasing this week! https://www.amazon.com/Secrets-Next-Level-Entrepreneurs-Powerful-Business Need some help with productivity... Check out our 2x Your Time Course that will help you Master your Time and Slay your Day! https://www.jbandthedoctor.com/tmcsp/ Freebies from us! THE R.I.P. Method to 2x Your Time! A 7 Minute Masterclass 6 Methods To Make Sure Your Business Doesn't Fail Join our private Facebook Community Group, The Entrepreneur Mastery Lab ~ A Place for Service Professionals to Give & Grow Click for all of our Links and Social Media Please Like, Subscribe and Give Us a Review (5 stars sounds like the best option)
In this episode of BragTalks, Alex Brueckmann shares four mindset shifts to overcome fear, avoid burnout and bring more joy to your life. Alex is a strategy facilitator and author who shares his story of how he overcame doubt and the lessons he learned coming out of multiple life challenges. This episode is hosted by Heather VanCura. Season 4 is all about health and wellness as it relates to your career advancement, and this episode highlights four mindset shifts that Alex discovered for healthy mental and physical health. Drawing on his personal experience in his book, ''Secrets of Next-Level Entrepreneurs", which is available for order now. Biography: Alex Brueckmann is a board director, strategy facilitator, speaker, and author. He works at the intersection of strategy, leadership, performance, and empowerment. Alex's new books, “Secrets of Next-Level Entrepreneurs” and "The Strategy Legacy", have received near-ecstatic advance praise, from entrepreneurs, corporate leaders, and leading academics alike. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA). LINKS https://brueckmann.ca https://brueckmann.ca/books https://www.linkedin.com/in/alexanderbrueckmann/ Book on amazon https://www.amazon.com/dp/1394185383?ref_=cm_sw_r_mwn_dp_6W0NACH03XZE00Q8M7WR
Meet my guest Alex Brueckmann, Strategy Facilitator and Author of the books, "Secrets of Next-Level Entrepreneurs" (releasing March 28, 2023) and "The Strategy Legacy". Alex and I dive into strategy but first touch on how he transformed from radio host to Strategist and leading Fortune 500 executives through his bespoke programs. Alex has a wealth of knowledge to share and offers a special invite at the end of the show to uniquely connect with those interested in learning more about him and his new book.About the Book:The book was written for people who lead businesses in general. So anyone who is thinking about starting their own business from a solo-preneur or, a side hustler who's thinking about making this their full-time job, all the way to corporate executives and board members, they will massively benefit from reading the book. BioAlex Brueckmann is a board director, strategy facilitator, speaker, and author. He works at the intersection of strategy, leadership, performance, and empowerment.Alex's new books, “Secrets of Next-Level Entrepreneurs” and "The Strategy Legacy", have received near-ecstatic advance praise, from entrepreneurs, corporate leaders, and leading academics alike. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA).CONNECT WITH ALEX:https://brueckmann.cahttps://brueckmann.ca/bookshttps://www.linkedin.com/in/alexanderbrueckmann/BUY THE BOOK ON AMAZON:https://www.amazon.com/dp/1394185383?ref_=cm_sw_r_mwn_dp_6W0NACH03XZE00Q8M7WRThis Podcast is made possible by:Buzzsprout (register your podcast through this link and receive a $20 gift card after your second paid invoice)Riversidefm - need a podcast studio? register here with Riversidefm and invite one to multiple guests to join you in a professional online studio.Descript - for ease in editing any audio or videoMusic by: John Sib "innovation" via PixabaySupport the show
In this episode of Chasing the Insights, I talk to returning legend Alex Brueckmann. Alex talks to us about his upcoming book - Secrets of Next Level Entrepreneurs. Alex Brueckmann built and scaled companies in Europe and Canada, and led client projects across the world. He is a strategy entrepreneur, author, and speaker. His passion lies in helping his clients built profitable businesses rooted in purpose and impact. He particularly helps entrepreneurs close the expensive gaps in their businesses, so that they increase profits and build the life they want to live. Alex has 2 new books in the making. And when he doesn't work he loves riding motorcycles, gardening, and exploring the outdoors around his home in Maple Ridge, BC, Canada. ‘Secrets of Next Level Entrepreneurs - 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life' - March 28th
Take Back Time: Time Management | Stress Management | Tug of War With Time
To be an entrepreneur is one thing. To take that to the next level is a whole different feat. How do you become one? What is the formula to have next-level success? In this episode, Alex Brueckmann, the Author of Secrets of Next-Level Entrepreneurs, unravels the secrets of becoming a next-level entrepreneur. As entrepreneurs, success is not about being more successful by other people's standards but by defining your life balance. The frameworks shared by Alex to entrepreneurs are not only applicable to everyone to achieve their full transformation. Be the next level of you. Tune in to this episode now.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/
Alex is a returning guest, entrepreneur, author, executive coach, and board advisor. He's built, scaled, and exited companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose. Based in Vancouver, Canada, Alex speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book for entrepreneurs he presents a new framework called, “Secrets of Next Level Entrepreneurs - 11 Powerful Lessons to Thrive in Business and Lead a Balanced life.”
Alex Brueckmann (Brueckmann Executive Consulting, Managing Partner) is a strategy entrepreneur, author, and speaker. He built and scaled companies in Europe and Canada, and led client projects across the world. His passion lies in helping clients build profitable businesses rooted in purpose and impact. In today's podcast, Rich and John speak to Alex about his new book, "Secrets from Next Level Entrepreneurs: 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life"
In this episode I interview Alex Brueckmann, author of, "Secrets of Next-Level Entrepreneurs," strategy facilitator and speaker who has impacted thousands of business leaders and whose wakeup call was realizing how non-human the technical side of business was and becoming dedicated to changing that. https://www.brueckmann.ca/
The impact of strong leadership and culture on an organization's success has already been well documented, and yet some companies are still struggling to implement even the basic culture initiatives for employees. Next level leaders empower their people. With me to discuss is strategy facilitator, board director, and speaker, Alex Brueckmann. It's great to have Alex on the show again where he shares some raw and exciting insights from his upcoming book, Secrets of Next-Level Entrepreneurs, 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life. He presents a collection of practical and insightful resources that walk you through how to grow a profitable business while maintaining a healthy and fulfilling life. You'll learn to run your company while, at the same time, contributing to and improving a community and world we all want to live in. I appreciate Alex's insights and that he truly practices what he preaches to make the world a better place. And thank YOU for tuning in to another great episode. Connect with Alex: https://www.linkedin.com/in/alexanderbrueckmann/ Preorder his book: https://a.co/d/icOTN7d --- Send in a voice message: https://anchor.fm/socialresponsibilityatwork/message Support this podcast: https://anchor.fm/socialresponsibilityatwork/support
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Alex Brueckmann is a board director, strategy facilitator, speaker, and author. He works at the intersection of strategy, leadership, performance, and empowerment. Alex's new books “Secrets of Next-Level Entrepreneurs” (Wiley, March 28) and "The Strategy Legacy" (Business Expert Press, Fall 2023) have received near-ecstatic advance praise, from entrepreneurs, corporate leaders, and leading academics alike. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA). Dreams: Get the word out about his two books and help business owners build skills, culture, and become the people they need to live a great life. Contact them at: www.nextlevelbook.co https://brueckmann.ca https://brueckmann.ca/books https://www.linkedin.com/in/alexanderbrueckmann/ --- Support this podcast: https://anchor.fm/timothy-douglas0/support
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Alex Brueckmann is a board director, strategy facilitator, speaker, and author. He works at the intersection of strategy, leadership, performance, and empowerment. Alex's new books “Secrets of Next-Level Entrepreneurs” (Wiley, March 28) and "The Strategy Legacy" (Business Expert Press, Fall 2023) have received near-ecstatic advance praise, from entrepreneurs, corporate leaders, and leading academics alike. Alex has impacted thousands of business leaders across the world, from multinationals to start-ups. He holds degrees and certificates in management, leadership, and strategy from EBS European Business School (Germany), INSEAD (France), and Harvard Business School (USA). Dreams: Get the word out about his two books and help business owners build skills, culture, and become the people they need to live a great life. Contact them at: www.nextlevelbook.co https://brueckmann.ca https://brueckmann.ca/books https://www.linkedin.com/in/alexanderbrueckmann/ --- Support this podcast: https://anchor.fm/timothy-douglas0/support
Show InformationHost: Jay FranzeCo-Host: Fola AlabiGuest: Alex BruechmannAired: January 16, 2023Join us as we discuss how to thrive in business and lead a balanced life with Alex Brueckmann.Additional Show InformationBrueckmann.caFranze and FriendsFranzeandFriends.comFacebookYouTubeJay FranzeJayFranze.comFola AlabiFolaAlabi.comSupport the show
It's estimated by Thrive Business Strategies only 23% of small business owners have a strategic plan in place to operate their business effectively and help them make the critical decisions necessary to run a successful business. Alex Brueckmann is an entrepreneur, author of two books, and keynote speaker helping business owners create intentional strategies to the life and business they want. “My passion is helping them balance purpose, impact, and profit, so that businesses do good while doing well. Reviewers describe my upcoming book about the Nine Elements of Organizational Identity as the "best strategy book" they've read. A former radio host, I know a thing or two about what makes a great guest and show - let's have some fun and deliver value. “ He joined me this week to tell me more. For more information: https://www.brueckmann.ca/ LinkedIn: @AlexBrueckmann
It is strategic planning time here at Breakthrough Academy. Our 500+ members are all reflecting on the year that was 2022 - the highs, the lows, the lessons…and they're using all of that to inform their visions for 2023. You should be too. Strategy is another one of these terms that gets tossed around so much that it loses some meaning. Most entrepreneurs will make mental associations between strategy and other ideas like goals for the future, well-laid plans, or a list of priorities for the organization. But this still leaves a lot of room for differing interpretations and abstraction. This episode's conversation is with Alex Brueckmann. Alex is a Strategic Facilitator and the Author of The Strategy Legacy which comes out in 2023. After 15 years of fine-tuning his philosophy and process in the corporate world, Alex now gives small to medium-sized businesses access to the tools and techniques that fortune 500 companies used to dial in their strategy and create the clarity and direction teams (large and small) need to get bought in and execute. Watch this episode to learn more about Alex's 3 Do's and 3 Don'ts of Strategic Planning. Highlights: -The difference between strategy and tactics and why NOT to worry about tactics when planning at a high level -Why celebrating small wins too early can sometimes hurt your momentum -Why your strategy NEEDS to be tied to emotions, and how emotions propel results more than any other factor -How to create a strategy that everyone will buy into, not just your leadership team -Why you shouldn't force your plan forward when things aren't working, and when it's ok to take a couple of steps back -How to leverage the power of writing to communicate your vision and deflect distractions Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 7-day free trial. Download the app on the Apple Store or Google Play. Become a PCA member
Host Chaz Wolfe brings on Alex Brueckmann, a 7+ figure king in the consulting industry. Alex is the Founder and CEO of Brueckmann Executive Consulting out of Canada. Alex stepped into the world of consulting 10 years ago, where he found his passion for the subject of corporate strategy. In 2019, Alex formed his own consulting business, focusing on offering digital services to his clients for business strategy. In this episode, Chaz and Alex discuss why strategy is so important, how purpose is just talk, focused hustling, and giving yourself space to be strategic. Listen in now to absorb Alex's knowledge and perspective so you can grow your business to 7 figures and beyond! During this episode, you will learn about;[01:48] Intro to Alex and his business[02:49] What got Alex into business strategy[04:46] Alex's bigger purpose in entrepreneurship[11:27] A good decision Alex made[16:10] The “why” of Alex's pursuit of personal development[18:24] A bad decision Alex made[22:33] Alex's approach to decision-making[33:15] One metric Alex would track[35:01] Alex's book recommendation[37:11] Alex's thoughts on networking[41:25] If Alex only had one hour, how would he use it?[44:00] What would Alex tell his younger self?[45:27] How to connect with Alex[46:35] How to connect with Chaz and info on the GTK 90 day intensiveNotable Quotes“Writing crystallizes your thinking.” - Alex Brueckmann“The whole purpose of talk is exactly that, it's talk, and I'm personally fed up with talk.” - Alex Brueckmann“If you combine your purpose, your strategy, and the desired impact into something that is holistic and makes sense and can actually be put into action, then you're onto something really, really big.” - Alex Brueckmann“I'm always looking for another way to level up.” - Chaz Wolfe (Host)“You need to understand what makes you unique and what the unique value is that you bring to your clients.” - Alex Brueckmann“A strategy is a framework against which you benchmark daily decisions because a strategy is nothing but your priorities to bring you to a desired state in the future.” - Alex Brueckmann“Being strategic and being a hustler does not work together, and the moment you realize this Illusion of real time and reacting quick and being nimble and agile, that all has its place, but it's the opposite of being strategic.” - Alex Brueckmann“Goals come after vision and after strategic framework.” - Alex Brueckmann“Strategy comes first and then focused hustling.” - Alex Brueckmann“The fundamental skill that an entrepreneur needs to acquire is shifting mindset from, ‘I think I know it,' to “I know I have no clue.'” - Alex BrueckmannBooks and Resources Recommended:Secrets of Next Level Entrepreneurs and The Strategy Legacy by Alex Brueckmannhttps://www.brueckmann.ca/books/Start With Why by Simon Sinekhttps://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447Think and Grow Rich by Napoleon Hillhttps://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331Better, Simpler Strategy by Felix Oberholzer-Gee
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP85 To download Breakthrough Academy's ‘Annual Strategic Planning Template' click here: https://trybta.com/PCDLEP85 To Connect with Alex Brueckmann click here: https://www.brueckmann.ca/ It is strategic planning time here at Breakthrough Academy. Our 500+ members are all reflecting on the year that was 2022 - the highs, the lows, the lessons…and they're using all of that to inform their visions for 2023. You should be too. “Strategy” is another one of these terms that gets tossed around so much it loses some meaning. Most entrepreneurs will make mental associations between strategy and other ideas like goals for the future, well-laid plans, or a list of priorities for the organization. But this still leaves a lot of room for differing interpretations and abstraction. This episode's conversation is with Alex Brueckmann. Alex is a Strategic Facilitator and the Author of The Strategy Legacy which comes out in 2023. After 15 years of fine-tuning his philosophy and process in the corporate world, Alex now gives small to medium-sized businesses access to the tools and techniques that fortune 500 companies use to dial in their strategy and create the clarity and direction teams (large and small) need to get bought in and execute. To learn more about Alex's 3 Do's and 3 Don'ts of Strategic Planning, listen to this episode. Episode Highlights: The difference between strategy and tactics and why NOT to worry about tactics when planning at a high level Why celebrating small wins too early can sometimes hurt your momentum Why your strategy NEEDS to be tied to emotions, and how emotions propel results more than any other factor How to create a strategy that everyone will buy into, not just your leadership team Why you shouldn't force your plan forward when things aren't working, and when it's ok to take a couple steps back How to leverage the power of writing to communicate your vision and deflect distractions See omnystudio.com/listener for privacy information.
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP85 To download Breakthrough Academy's ‘Annual Strategic Planning Template' click here: https://trybta.com/PCDLEP85 To Connect with Alex Brueckmann click here: https://www.brueckmann.ca/ It is strategic planning time here at Breakthrough Academy. Our 500+ members are all reflecting on the year that was 2022 - the highs, the lows, the lessons…and they're using all of that to inform their visions for 2023. You should be too. “Strategy” is another one of these terms that gets tossed around so much it loses some meaning. Most entrepreneurs will make mental associations between strategy and other ideas like goals for the future, well-laid plans, or a list of priorities for the organization. But this still leaves a lot of room for differing interpretations and abstraction. This episode's conversation is with Alex Brueckmann. Alex is a Strategic Facilitator and the Author of The Strategy Legacy which comes out in 2023. After 15 years of fine-tuning his philosophy and process in the corporate world, Alex now gives small to medium-sized businesses access to the tools and techniques that fortune 500 companies use to dial in their strategy and create the clarity and direction teams (large and small) need to get bought in and execute. To learn more about Alex's 3 Do's and 3 Don'ts of Strategic Planning, listen to this episode. Episode Highlights: The difference between strategy and tactics and why NOT to worry about tactics when planning at a high level Why celebrating small wins too early can sometimes hurt your momentum Why your strategy NEEDS to be tied to emotions, and how emotions propel results more than any other factor How to create a strategy that everyone will buy into, not just your leadership team Why you shouldn't force your plan forward when things aren't working, and when it's ok to take a couple steps back How to leverage the power of writing to communicate your vision and deflect distractions See omnystudio.com/listener for privacy information.
Today on the podcast we talk with entrepreneur, author and executive coach Alex Brueckmann about how businesses can build a framework and strategy to follow to ensure a successful future for their company.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of https://www.brueckmann.ca/ (Brueckmann Executive Consulting), Alex Brueckmann. Alex Brueckmann helps business owners create maps to achieve success in their business. Alex explains that strategy is not as difficult as many people make it out to be. Individuals find this difficult because they may not have a background in marketing and do not know the tools or processes to make it easier. Alex explains that the needs for a business are similar to strategic pillars and all businesses have them, even podcasts. Focusing on strategic pillars as a business is important because these will translate ideas into reality and will allow them to stop focusing on things that are not conducive to the business. Alex explains that successful businesses operate by allowing for positive conflict, as it allows for individuals to be heard. If these individual's ideas are heard, they are more apt to put more effort into their work, regardless of the outcome of sharing their ideas. Alex explains that his book, The Strategy Legacy, was created to help individuals not familiar with strategy and to help them focus on the bigger picture of strategy. As the book has not been published yet, the framework for Alex's book is found on his website as well as free strategy resources. Key Points: Alex's impact on the world How Alex helps his clients create roadmaps to achieve success How strategy can help podcasts achieve success Strategic pillars Realizing the liberation of staying in your lane How to handle differing opinions in a business The target audience for Alex's book, The Strategy Legacy, and how it aides the audience Who Alex works with What to do on Alex's website. About Alex Brueckmann: Alex is a strategy entrepreneur, author, and speaker. He specializes in coaching business owners through purposeful strategy processes. He has impacted thousands of people in organizations across the world, ranging from multinationals and solopreneurs. His passion lies in helping clients build profitable businesses with a positive impact in the world. He particularly helps entrepreneurs close the expensive gaps in their businesses, so that they increase profits and build the life they want to live. Alex speaks on the topics of strategy, purpose, productivity, and well being. And when he doesn't work he loves riding motorcycles, gardening, and exploring the outdoors around his home in Maple Ridge, BC, Canada. Want to learn more? Check out the Brueckmann Executive Consulting website at https://www.brueckmann.ca/ (https://www.brueckmann.ca/). Check out Brueckmann Executive Consulting on LinkedIn at https://www.linkedin.com/company/brueckmann-executive-consulting/ (https://www.linkedin.com/company/brueckmann-executive-consulting/). Check out Alex Brueckmann on LinkedIn at https://www.linkedin.com/in/alexanderbrueckmann/ (https://www.linkedin.com/in/alexanderbrueckmann/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️ We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE). Are you a 6-figure consultant? I've got high-level intros for you.https://upmyinfluence.com/b2b ( Learn more here). What is your #1 Lead Generation BLOCKER? http://upmyinfluence.com/quiz (Take my free quiz here).