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93 episodes with global toy experts
In our fifth annual year-end conversation, Chris is joined by James Zahn of The Toy Book, The Toy Insider and The Pop Insider and John Baulch managing director and publisher of Toy World UK. Zahn and Baulch are two of the leading industry observers, analysts, and thinkers about the business of play. Their insights are entertaining, thoughtful, and clear-eyed. Listen in as we talk about innovation, entertainment, inventory, and the year ahead. The Playgorund Podcast is supported by Global Toy Experts, The Toy Guy, and the Hong Kong Trade Development Council, managers of the Hong Kong Toys & Games Fair. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support
In this conversation, Chris talks with Joost Poulus, chief product officer for Moose toys. They talk about Joost's 20-plus year career with Moose, building a culture that supports innovation and the company's BHAG (Big Hairy Audacious Goal) for the future. In a time when "innovation" can merely be a buzzword, Moose is one of the first companies to build, and publish, a series of metrics to determine how innovation as they define it is succeeding. Not surprisingly, it encompasses people, product and play. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and the Hong Kong Trade Development Council. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support
Chris and Richard, with Richard on the keys, have a conversation with Jessica Kallichman, director of marketing for WowWee about her career, the company's use of Tik Tok both to market and create community. They talk about why it works, what social media reveals, how a company run by Milliennials is different, and how engaging consumers with the real folks behind the scenes at a toy company (and behind some very popular toys) has been a winning strategy. The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy, and Beacon Media Group --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support
Join Richard (on the keys) and Chris as they talk with inventor Dan Klitsner, creator of Bop-It about his newest puzzle Free Fall from ThinkFun. They talk about this new innovation, the challenges and rewards of inventing and delve into the topic of AI and what it might mean for creatives and everyone in the toy business. You wont' want to miss this lively conversation. The Playground is sponsored by Global Toy Experts, The Toy Guy, and Beacon Media Group --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support
Chris was back in Hong Kong for the 49th annual Toys & Games Fair… for the first time since 2020. Listen to what's going on at the Fair—and hear the folks who are making the most of this transitional edition. The Playground is sponsored by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Christian Ulrich from Spielwarenmesse about the upcoming Nuremberg Show. What's new, what to expect, and the general excitement of gathering once again at the world's largest Toy Fair. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group, and the Hong Kong Trade Development Council. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with John Baulch from Toy World UK and James Zahn from The Toy Book for our 4th Annual year-end conversation. From inventory levels to new challenges, to the potential for the revitalized Toys "R" Us, to, of course, the issue of Toy Fairs, the panel looks back at 2022 and ahead to 2023 and beyond. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group, and the Hong Kong Trade Development Council. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Josh Loerzel of Sky Castle Toys about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed the landscape for the trade? Josh will clue you in. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group, and the Hong Kong Trade Development Council. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Jim and Donna Pressman about their new book, A Century of American Toys & Games: The Story of Pressman. They talk about the company's colorful history over the past century. It was a labor of love, and it's an important book for anyone who loves toys...the process all started with an elephant. After you listen, you'll want to buy the book. It makes a great holiday gift for anyone who loves toys. Find it at Amazon! The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
School playground crazes come and go but the latest collectable toy is proving popular with children and adults alike. My kids have gone mad for the platsic spinning disc called a fidget spinner and I have to admit, I've become a little addicted too – but why?学校操场的热潮来来去去，但事实证明，最新的收藏玩具深受儿童和成人的欢迎。我的孩子们对称为指尖陀螺的 platsic 旋转圆盘很着迷，我不得不承认，我也有点上瘾了——但为什么呢？Fidget spinners have taken the world by storm. They were originally designed to help kids with conditions like autism deal with stress but they have become a popular toy and they're helping reduce my stress levels too – when there's something on my mind I just spin!指尖陀螺风靡全球。它们最初旨在帮助患有自闭症等疾病的孩子应对压力，但它们已成为一种流行的玩具，它们也有助于降低我的压力水平——当我有什么想法时，我就会旋转！So what's the big deal about these three-pronged pieces of rotating plastic? Well, there are many different designs and colours to collect and then there's the challenge of spinning them, getting the speed up, balancing it on the end of your finger. On video-sharing websites, vloggers have amassed millions of views from performing tricks with their fidget spinners. Richard Gottlieb, founder of US-based consultancy Global Toy Experts, says adults are increasingly turning to fidget toys because, he says, with all the bad news in the world, "it is a good time to be selling something that allows an individual to fidget off some stress – particularly at a time when smoking is looked down on."那么这些三管齐下的旋转塑料有什么大不了的呢？好吧，有许多不同的设计和颜色可供收集，然后是旋转它们的挑战，加快速度，在你的手指末端平衡它。在视频共享网站上，视频博主通过他们的指尖陀螺表演技巧获得了数百万的观看次数。美国咨询公司 Global Toy Experts 的创始人理查德·戈特利布 (Richard Gottlieb) 表示，成年人越来越多地转向坐立不安的玩具，因为他说，随着世界上所有的坏消息，“现在是销售让个人能够摆脱一些压力——尤其是在吸烟被看不起的时候。”For most school children, they've become the latest 'must-have' accessory, although some schools have banned them, saying some are poorly made and can be a distraction for pupils. However, one teacher, Ms Timmons, says that they can aid learning among some children. She says "these fidget toys are one way of allowing them to fidget without the disruption of the tapping pencils or the tapping of feet. It's a much less disruptive way to channel their energies into something else while the teaching is going on."对于大多数学童来说，它们已成为最新的“必备”配件，尽管有些学校已禁止它们，称有些制作不良，可能会分散学生的注意力。然而，一位名叫蒂蒙斯女士的老师说，他们可以帮助一些孩子学习。她说：“这些坐立不安的玩具是一种让他们坐立不安的方式，而不会干扰敲击铅笔或敲击脚。这是一种在教学进行时将他们的能量引导到其他事物上的破坏性要小得多的方式。”Fidget spinners join a long and distinguished list of other childhood favourites now living in the teacher's top drawer. It wasn't long ago when our homes and school playgrounds were littered with loom bands as they suddenly became must-have accessories. Billions of them were sold and then made into various forms of rubbery jewellery. One teacher, Guy Tarrant, has confiscated numerous items from children over the years. He says: "There's so much stuff, so many fads and stages. I worked as a supply teacher in over 150 schools so I've probably seen it all."指尖陀螺加入了一长串儿时的最爱，现在放在老师最上面的抽屉里。不久前，我们的家和学校操场上到处都是织布机带，因为它们突然成为必备配件。其中数十亿被售出，然后制成各种形式的橡胶首饰。多年来，一位名叫盖伊·塔兰特的老师没收了许多孩子的物品。他说：“有这么多东西，这么多时尚和舞台。我曾在 150 多所学校担任代课教师，所以我可能已经看到了这一切。”It's probably fair to say fidget spinners won't always be flavour of the month. Eventually they'll be confined to the bin, to be replaced by a new equally addictive and annoying craze.可以公平地说，指尖陀螺并不总是本月的流行。最终，它们将被限制在垃圾箱中，取而代之的是一种同样令人上瘾且令人讨厌的新热潮。词汇表collectable 值得收藏的go mad for something/someone 对某物/人着迷addicted 上瘾的，沉迷在某事中take the world by storm 在全球大获成功，完全征服世界各地的人们autism 孤独症，自闭症stress 压力big deal 大事，要事three-pronged 三齿的vlogger 博主must-have 必备的disruption 打断，影响channel their energies 把注意力倾注到（某事）distinguished 重要的loom band 彩虹橡皮筋confiscate 没收fad 短暂的狂热flavour of the month （某时期内）最受欢迎的人或物
Richard and Chris talk with Toy Industry Hall of Fame designer Jeffrey Breslow about his career, his time with Marvin Glass and associates, the inspirations and tragedies that shaped his career. "Brez," as he's known, entered the toy industry when he was hired by Glass on the spot and spent the next 41 years developing games, and ultimately leading the company. The conversation covers all that and more, as well as advice for young toy designers looking to enter the business. Breslow's book telling the full story A Gamemaker's Life will be out in August, and The Playground Podcast has an exclusive first look. Listen in! The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Chad Gharring of Boley about the dramatic rise of the company as a private label, brand building company and as an innovator in sustainability--and increasingly hot and important topic in the toy industry. They also talk about the advantages of being a Chinese/American hybrid company. You'll want to know more about this big and competitive company that, till now, has largely flown under the radar. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Kenny Davis, CEO of the start-up Action Face about the new platform that allows users to create avatars, action figures and much more using advanced scanning technology, right on the phone. They discuss the evolution of the concept, Kenny's background, and how managers can maximize the new virtual world of work. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Aaron Muderick, executive chairman of the Toy Association, about Toy Fair in New York in 2023, Dallas in 2022, and related issues. They also talk about the Association's efforts on lobbying and challenges and opportunities for the industry as it moves into a new era. Muderick's thoughtful and insightful comments make this a must-hear interview for this dynamic industry. In The Endcap, Chris and Richard talk about a recent survey about price increases in the toy industry and what that may mean for the rest of the year ahead. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
CEO of Star Stable Entertainment Johan Sjöberg calls his game "World of Warcraft...for girls." The hugely successful game is now making its move into toys under a licensing agreement with Just Play. In this episode, Richard and Chris talk with Sjöberg about the development of the brand, how they engage with kids and the expansion onto iOS and Android platforms as well as the strategy that has made the game a hit in more than 180 countries. In The Endcap, Chris and Richard have a serious talk about animated characters...and have a bit of fun as well. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Barry Schwartz of Schwartz PR about his incredible career. From his start as a kid in vaudeville, Barry moved into PR (another kind of showbiz, he notes) and was the creative and PR force behind many hits of the mid-20th Century. From introducing LEGO and the Othello game to the United States, to launching Hello Kitty in America to the recent TOTY winner Create-A-Castle, Barry shares stories of how this happened and how the world of PR has evolved over nearly half a century. This is must-listen industry history, direct from someone who lived it and created it. In The Endcap, Chris and Richard talk about the potential demise of The Star Ferry in Hong Kong. It's a lighthearted, but heartfelt, conversation about a fixture of Hong Kong, which may be going away. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Choon Ng, inventor of the Rainbow Loom and new CEO Chris Tidwell about the history of this phenomenon, how the company has grown, strategies for keeping kids engaged and the always-present challenge of fighting infringements and knock-offs. It's a great story, and Choon's management philosophy: "I want to have fun." is an inspiration for everyone. In The Endcap Chris and Richard talk about advertising to children. Though it comes under a lot of fire from consumer groups, there are benefits in teaching kids to be intelligent consumers in a consumer society. It's a lighthearted conversation with some memories of comic book purchases and much more. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In this important and insightful episode, Richard and Chris talk with Eric Pliner, CEO of YSC Consulting about what today's managers can learn from the current political, employee and public image crisis at Disney. Pliner's insights on the changing nature of ethics and employment are essential for anyone who wants to function effectively in the contemporary market. Pliner previously appeared on The Playground Podcast to talk about DEI programs. Now, he takes all of that information to the next level to help managers understand what's coming...and be prepared. In The Endcap, Chris and Richard have some fun with a recent article posted on Global Toy News about the Top Retro Toys in the U.S. It's a lighthearted conversation in this serious time, and it reminds us of the joy of play. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Andrew Yanofsky and Syndey Wiseman of WowWee, both second generation toy people. More than just a legacy, however, these dynamic professionals are at the forefront of product development, research, consumer knowledge and leveraging new media platforms to develop enthusiastic communities of consumers. Their great perspectives and insights and their passion for toys as a new generation of toy industry professionals make this a lively and informative conversation. You won't want to miss it. In The Endcap, Chris and Richard talk about the implications for the global toy industry from the ongoing war in Ukraine. Over and above the human tragedy of this war, which of course is the main story, businesses are facing challenges that will last for years. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Producer Brian Volk-Weiss joins Richard and Chris for a second time. This time to talk about the launch of his new toy company--Nacelle Toys. Brian is the producer of the successful Netflix series The Toys that Made Us and A Toy Store Near You, now entering its fourth season. In this lively conversation, Brian talks about the decision to roll out toys based on The Great Garloo, Robo Force and others...and the old schools "let's put on a show" passion that's driven this new venture. From trusting his gut to building a network of distributors, Brian is a classic toy impresario who's just going for it. Listen into this fun and fast-paced chat. In The Endcap, Chris and Richard talk about the implication for Russia deciding to suspend IP rights for properties such as Peppa Pig and others and what that means for the global IP and toy markets. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In this special episode, Richard and Chris largely turn over the mic to Jay Foreman, chairman of the Toy Association Trade Show Committee. He lays out the case for the September Toy Fair in New York in light of the changing dynamics of the industry, the needs of manufacturers, buyers, and more, and the historic shift in the show that this move represents. Foreman makes compelling cases and digs into the the benefits to the industry from the date and the venue. He adds that the change has been many years in the making as production and purchasing schedules shift along with the role of the show in the industry. It's must-listening for people in the toy business. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris speak with Christian Braun of HobbyDB, the global hobby and collectibles database about collecting, what creates value, and best practices for companies that want to be in the collectible or limited edition business. They talk about what makes this sector different from traditional toy development and marketing, and such issues as "completion" and the reality that sometimes building long-term value means leaving money on the table. In The Endcap, Chris and Richard discuss recent news that the UN may limit petroleum-based plastic production, what that might mean, and a Spielwarenmesse survey of consumers in the EU about what is important to them in toys, particularly as the next generation of toy buyers confront and deal with the climate impact of plastics. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
This conversation about the recently announced move of New York Toy Fair to September 2023 looks at the challenges, opportunities and the industry-wide implications of this move. Richard and Chris talk about what it might mean for companies of all sizes and how the move reflects the dynamic toy business. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Thomas Kaeppeler, president of Ravensburger North America about the puzzle business and hot it all fits together in this dynamic environment. From puzzler personas to the hit (non-puzzle) toy Gravitrax, Thomas provides insight, perspective and thoughts for the toy industry on the company's success. In the Endcap, Chris and Richard talk about the move of Toy Fair to September in 2023, what that means for the industry, the show, and companies of all sizes. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Steve Markey, newly named VP Sales and Marketing for Hog Wild Toys about the return of a Toy Fair in London, and what it means for the business, the emergence of alternative channels of retail, and the challenges and opportunities ahead in 2022. In The Endcap, Chris and Richard talk about the ongoing issue of the fate of New York Toy Fair. Will it stay in NYC? When will it be? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In the second of their conversations recorded last November at the Strong Museum of Play in Rochesters, NY, Richard and Chris talk with games curator Nicolas Ricketts. Listen in as they talk about the histories of some of the games in the collection. From great stories about how the games were acquired to their impact on the culture, this lively conversation is a must-listen for anyone interested in game history. In The Endcap, Chris and Richard discuss the 13 percent increase in retail sales recently reported for 2021 by the NPD Group...and what that really means in the context of the industry and inflation overall. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Sarah Baskin, Vice President of Marketing Communications for Far Out Toys. She talks about the evolution of this "new type of toy company," their major investment in content and music, and has great tips fo companies looking to implement a content strategy in the current marketplace. Her insights and advice are invaluable, and you'll want to listen in. In The Endcap, Chris and Richard talk about the five-year decline in China's birthrate, the aging of the Chinese population, and what that means for the toy industry...and the world. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
The Playground Podcast begins its fourth season with the first of a series of conversations with curators at the Strong Museum of Play, Richard and Chris talk with Michelle Parnett-Dwyer who oversees the doll collection. From the Edison talking doll to the newly inducted American Girl dolls, they discuss the history, significance and evolution of dolls in the culture and the collection. In The Endcap, Chris and Richard discuss the new CEO at Hasbro, Chris Cocks, and how his arrival from the Pacific Northwest may impact Hasbro's culture and why his experience with Wizards of the Coast may be the ideal springboard for moving Hasbro ahead in a dynamic toy/entertainment environment. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris are joined by John Baulch of Toy World UK and James Zahn of The Toy Book to talk about the major issues of 2021: supply chain, consumer buying, inflation, toy fairs, and much more. In this lively conversation, four of the toy industry's top thought leaders share their perspectives and insights on one of the most challenging years the toy industry has face and their outlook for what's ahead in 2022. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Dan Yaccarino, author, artist and creator of such shows as Oswald the Octopus and the Backyardigans. They talk about Dan's career, the state of kids' content and much more. In The Endcap, Chris and Richard talk about the new Toys "R" Us, its potential and what success could mean for the business and invite CEO Yehuda Shmidman to come on the show and talk about his vision for reviving the iconic brand. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Christian Ulrich, one of the directors of the Spielwarenmesse, aka The Nuremberg Toy Fair, about the fair, what's ahead, what's new, outlook for attendance and, of course, safety protocols. In the Endcap, Chris has another One-Minute Toy Story. He tells how the classic game Twister almost didn't happen. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen in as Richard and Chris talk with Ryan Rollo, COO of Channel Key as they discuss the evolution of Amazon as a merchandising and advertising program and the ways in which toy companies can maximize their Amazon selling and promotion strategies. Channel Key has helped companies of all sizes grow their businesses exponentially on the platform (and Walmart.com, too), and Rollo shares insights, information, and his views on how online retailing has transformed the toy business. In The Endcap, Chris and Richard talk about California's new law mandating gender neutral toy departments. What might that mean not just for California but for merchandising nationwide? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In this brief, special episode Richard and Chris remember Hasbro CEO Brian Goldner and discuss his impact on the toy industry, past, present and future. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Lego is removing gender stereotypes from its toys - and it means no more pink just for girls. It comes as a global survey reveals attitudes to play is inequal, and restrictive. Girls are becoming more confident and keen to engage in a wide range of activities - the same was not true of boys. Global Toy Experts chief executive Richard Gottlieb spoke to Kim Hill.
Lego is removing gender stereotypes from its toys - and it means no more pink just for girls. It comes as a global survey reveals attitudes to play is inequal, and restrictive. Girls are becoming more confident and keen to engage in a wide range of activities - the same was not true of boys. Global Toy Experts chief executive Richard Gottlieb spoke to Kim Hill.
Richard and Chris talk with industry veteran Jennifer Caveza who has just taken over as chair of the toy design department at Otis College of Art and Design in Los Angeles. In this lively and entertaining conversation, Jennifer talks about her career, the school's success rate, the dynamic internship program and much more. This is must-listening for anyone interested in hearing about the most comprehensive undergraduate toy design program in the U.S., and the only one offering a BFA in toy design. In The Endcap, Chris and Richard talk about the new deal between Amazon and LEGO, and what it might mean for the future of entertainment properties. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Deirdre Cross, VP Funko Games, about the growth of the company, game development, licensing, and much more. In this spirited conversation, Deirdre talks about the hits, the misses and life in a game studio, now a part of Funko. In The Endcap, Chris and Richard remember industry icon Reuben Klamer, all he contributed to the toy industry over the better part of a century, and a great story about his involvement with Star Trek from the earliest days. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Jim Pressman about his career spanning multiple decades--and the family company begun by his father in 1922. This is essential oral history about the toy industry, about Jim and both his parents who were dedicated toy people as well as how the company evolved through its sale to Goliath. You won't want to miss Jim's great storytelling and the tales behind a 20th Century success story. In The Endcap, Chris and Richard keep the history going talking about the U.S. toy industry in the 1920s and how it grew and expanded. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Rob Gardner, founder and CEO of Joovy about the growth of his business, trends in the infant category and the changing marketplace as Gen-Z parents emerge as an economic force. In The Endcap, Chris and Richard talk about Just In Time inventory management and how implementation since the 1970s may have played a role in the current supply chain disruptions...and what might be ahead. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen in to a frank conversation about the current status of the industry with Steve Pasierb, president and CEO of the Toy Association. Richard and Chris discuss the status of Toy Fairs in Dallas and New York (2022), as well as the growing importance of Los Angeles as a permanent and temporary location for the industry. Pasierb addresses the current shipping crisis, as well as current legal and political issues that are having, or could have, implications for the industry as a whole. Pasierb discusses the extent of the Association's efforts, as well as its effectiveness with issues that may "fly under the radar" for many in the toy business. In The Endcap, Chris and Richard talk about the Q4 holiday selling season and the challenges manufacturers of all sizes are facing as we confront another holiday season seriously impacted by the global pandemic. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In the second part of our interview with Jeremey Padawer of Jazwares, Richard and Chris talk about his role and passion as a collector. Understanding collecting as an investment and an asset class, Padawer has become one of the leading collectors of Pokémon in the world. He talks about his analysis of what to collect, how to project long-term value, and how companies can effectively develop collectible segments as a means of generating value and long-term engagement with a brand. In The Endcap, Chris and Richard discuss the changes in the sales function within companies and what it means that sales forces are aging and that fewer people are looking to sales as a career. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Jeremy Padawer, a partner in Jazwares, talks with Richard and Chris about his stellar career that began in a kids' store when he was 16, progressed through Mattel and Jakks Pacific and later in Wicked Cool Toys, which was acquired by Jazwares. Padawer brings his unique sensibility and great personality to an insightful conversation that covers his career, the current market situation, and the Jazwares strategy for growth as the company aims to be a billion dollar toy powerhouse. From leveraging properties to strategic thinking, you'll want to hear this. Stay tuned for Part 2 of the conversation where Padawer will talk about the collectible business and his position as the world's largest Pokémon collector. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Andy Weiner, of Toyn Around. Weiner is a 46-year veteran of the toy industry currently chairing the Toy Industry Foundation. They discuss the latest initiatives of the foundation, including diversity and outreach and talk about Andy's incredible career spanning four decades, the changes he's seen...and what he sees ahead. In the Endcap, Chris and Richard talk about big changes at the Dollar Stores, what they mean for inflation, branding, and merchandising. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen in as Richard and Chris talk with Zak Ringlestein of Zigazoo about this breakthrough platform that delivers a great social media experience for young kids. Too young for traditional social media? No worries. Zigazoo has kids covered in a safe, interactive environment where kids respond to challenges with videos of their own. Ringlestein has leveraged his experience as a teacher and tech entrepreneur to create a dynamic, engaging and age-appropriate experience where kids "feel big," and participate as creators. You'll want to know about this platform and what it means for tech-savvy kids. In The Endcap, Chris and Richard talk about Chinese retailer Shein (pronounce she-in) as they stake a competitive claim in the U.S. market. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with certified Emotional Intelligence (EI) trainer Renée Adams about the importance of EI, how it contributes to child development, and what toy makers should know about building this learning into their toys. Adams talks about her newly launched line Hoppy & Poppie Pinkcheeks and how it helps children develop EI from the youngest ages. It's an important topic, particularly as we come out of the pandemic, and one which Adams says has many benefits for kids both socially and intellectually. In The Endcap, Chris and Richard continue the conversation about supply chain issues, particularly the recent boom in container and shipping costs. What does it mean for 2021 and 2022, and are there longer term implications? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen in as Richard and Chris talk to David Morgenstern, VP of Sales for Madame Alexander. Over his 25-year tenure with the company, Morgenstern has overseen the transformation of the company from a collectible business to a broad-based play doll company, which is what Madame herself intended when she started the company in 1923. Morgenstern recounts history of the company and how the new lines, designs and distribution channels reflects the needs of the Millennial mom. In The Endcap, Chris and Richard talk about a new Axios study that ranks companies based on their reputations among consumers. Is this a meaningful data point, and what could it indicated about strategies for companies in a dynamic marketplace? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Mia Gaison, founder, president and creative director of eeBoo. Listen in on a conversation that recaps her inspiring story of how a mom who wanted to be present to her kids built a company that has been a mainstay in the specialty market, her journey, creative process, and more. From thoughts on positive parenting to opening up a who new business in adult puzzles during the pandemic, Mia is a classic entrepreneur, and a dynamic toy industry story. In The Endcap, Chris and Richard talk about companies that are responding to social issues, and in particular products launched by LEGO and Mattel celebrating Pride Month. They discuss what it means, what it reflects in the culture, and implications for future generations of children. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen as Richard and Chris talk to Chris Heatherly, one of the leading technology innovators in the toy business about what's ahead in the space. Heatherly was one of the guiding executives behind Club Penguin after the Disney acquisition, and he has continued innovating in kids' tech developing and exploiting new platforms. He has powerful insight into what made Club Penguin the hit it was, its social impact, and how Roblox is picking up the engagement model. He also talks about the value and potential of NFTs and how entertainment and licensing will be impacted by all the current changes...and what lies ahead. CORRECTION: During the interview, it's stated that creators don't share in revenue. According to Roblox, creators do share in revenue generated by their content. In The Endcap, Chris and Richard discuss the phenomenon of Dollar Stores and what those mean for toymakers and consumers. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Melanie Notkin about her mission with Savvy Auntie, and the economic, cultural and emotional power of PANKs (Professional Aunts, No Kids). This powerful demographic is often overlooked by the toy business, and yet it's one that represents outstanding potential for driving toy sales...if they are acknowledged and addressed. Listen in on this lively conversation, and we promise you'll be inspired to find new ways to reach and engage this market segment that spends more than $250 per year per kid in their lives. In The Endcap Chris and Richard continue the conversation, discussing the implications of new figures showing declining birthrates and fertility rates, what that means for the toy companies and ways to thrive in this dynamic market. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Drew Vernon of Tonies about the phenomenon of audio and the Tonies audio platform that's quickly becoming an international hit. From developing content, to marketing a high-end, "durable goods" toy, as Richard calls them, to the power of building a community, Drew, whose background includes a stint at LEGO and a passion for developing outstanding play experiences for kids, talks about the role the Tonies product plays in entertainment and education. In the Endcap, we introduce a new feature: 1-Minute Toy Stories. If you've got a minute, you can get the history of Crayola Crayons. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and and Chris as they talk with Julian Noble, senior vice president of The Noble Collection about the impact and opportunities of fandom in the licensing business. From prop replicas to "toylectibles," Noble's trademarked terms, consumers of all ages are interacting in properties in significant ways to express their love for properties and build communities. Hear how The Noble Collection has grown to be a major player in this category. In The Endcap, Chris and Richard talk about emerging product trends for 2021, after having reviewed numerous lines and spoken with industry leaders. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
For their 94th episode, Richard and Chris take a quick look back at the podcast and the insights shared by people from all parts of the toy industry. Looking ahead, they draw on an attitudinal survey from Global Toy News to see what may be on the horizon as the industry emerges from the pandemic. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Billy Langsworthy, one of the founders of Mojo Nation about the creation of his site, the inventor communities he serves, creativity, and what he sees as trends in the toy business. It's an engaging talk about what it means to be creative in the highly competitive and uncertain toy industry. In The Endcap, Chris and Richard talk about the impact of TikTok as a communication and entertainment platform, how it's transforming marketing...and why some of the old rules still apply. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris chat with Darran Garnham, founder of the new company Toikido about what it means to be "a new kind of toy company." They talk about Garnham's long experience in licensing, the current state of the business, and his highly anticipated launch of toys based on the social gaming phenomenon Among Us. Garnham's insights, passion, and experience, as well as his clear-eyed, strategic understanding of the current marketplace creates a lively and important conversation. In The Endcap, Chris and Richard talk about an issue that's very much top-of-mind: sustainability. What does it mean for the toy business today...and moving forward? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris as they talk with John Tong, managing director of King Bee Toys and Jacqueline Vong, co-found and president of Playology International. The lively discussion covers the boom in online retail in China, the growth of streaming, and other trends shaping the dynamic toy industry in China currently. Both John and Jacqueline are deeply knowledgeable about what it takes to succeed in the Chinese toy market, and they share their experience and insight...including a revealing story about cultural differences. In the Endcap, Chris and Richard look back at the year and how the toy industry has responded, changed and not only survived but thrived. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris chat with Gail Banack of Indigo about the successful chain's integrated, omnichannel strategy that marries online and in-store to create a dramatic and profitable customer experience. Banack talks about her merchandising philosophies, why the company as been so successful and crafting a compelling, consistent brand presence that leads many consumers to call the retailer "their happy place." They explore how to balance specialty and mass-market toys in a dramatic, competitive and profitable offering. In The Endcap, Chris and Richard toss around the idea of "shrinkflation" and what that might mean for the toy industry in the current economic climate. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris for an in-depth conversation with David Kleeman of Dubit Limited, a premiere, global market research and development company. Kleeman's broad experience in education and entertainment and his role as SVP Global Trends for Dubit make him uniquely qualified to discuss the state of play during Covid and beyond. The conversation covers the role of connected play, the emotional experience of play, social platforms (such as Roblox) and much more, all with a view to what can inform toy development and marketing in our dynamic world. Kleeman speaks and writes extensively on these topics, and this is your chance to hear his insights firsthand. In The Endcap, Chris and Richard talk about the societal and play implications of removing the Mr. and Mrs. from the Potato Head brand. It may seem at first blush like a PR stunt, but it has much broader implications for kids and culture. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris chat with Zack Pentecost, senior e-commerce manager at Zuru about the company's successful track record of building global brands and their impressive growth. Zack also heads up inventor relations for Zuru and talks about the company's approach to the inventor community and what they're looking for as the company continues to expand. In The Endcap, Chris and Richard discuss the phenomenon of "social commerce," what it means and implications for retail going forward. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Joel Silverman, co-founder of the research company KidsKnowBest about his unlikely path to running one of the leading global companies tacking kids in real time. They chat about the process, insights and how the company helps IP owners and toy companies get an edge in our highly competitive market. In The Endcap, Chris and Richard toss around ideas about the potentially under-served convenience store retail channel? Are there untapped retail opportunities in the nearly 160,00 convenience stores in the U.S.? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. In this episode, we welcome Zuru as a sponsor as well. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Gregg Stein the CEO of Skoog Media about the company's first kid-facing, creative play platform and the co-development with Sesame Workshop. They talk about the growth of audio in children's media, how the product was developed and strategies for launch in a competitive market. In the Endcap, Chris and Richard talk about Toys "R" Us withdrawal from the market and the opportunities for dedicated toy retail on a larger scale in the U.S., as well as the challenges of making it work. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with executive producer Brian Volk-Weiss (The Toys that Made Us) about his new series, A Toy Store Near You, which takes viewers inside some of the cool collector stores around the world. From an innovative production methodology created by Covid, to the challenges of creating streaming content, Volk-Weiss lifts the curtain on this challenging, but rewarding, process. In The Endcap, Chris and Richard talk about doing business with Amazon, based on a recent survey conducted by Richard and Global Toy News, and conversations within the industry. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris chat with Peter Jenkinson of Toyology. In a conversation recorded last December, they talk about the British toy market, Jenkinson's innovative marketing programs and what he sees as the trends shaping 2021 for toys and play. In the Endcap, recorded January 25, Chris and Richard discuss the NPD report that the toy industry grew 16 percent in 2020, what that means and how this performance may shape the year ahead. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris as they speak with Michele Roethling, vice president of Dimian about the 60-year old doll and plush company, the European market and current conditions. Michele is "toy industry royalty," born into the business his parents founded. Listen in to a conversation that covers design, production and the challenges of the current marketplace. In The Endcap, Chris and Richard discuss the impact of returns on the marketplace and retail overall in 2020. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Just Play co-presidents Charlie Emby and Geoffrey Greenberg about the 10-year history of the company, the changing world of licensing and product strategy as well as how they've managed through the pandemic and what's ahead for the company 2021. In The Endcap, Chris and Richard discuss LEGO's move into China with new, brick-and-mortar, experiential stores, as well as changes in U.S. retailing. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In the first episode of Season 3, Richard and Chris sit down with Cheyn Crangle of Margle Media, to talk about the white-hot topic of digital marketing in the current toy industry. From the evolution of his company to how he has crafted success and powerful ROI, Cheyn discusses the opportunities, strategies and investments that can make a significant difference in the effectiveness of campaigns. One of the most dynamic, young marketing executives today, Cheyn provides insights and guidance that can help any marketer be more successful in their digital initiatives. In The Endcap, Chris and Richard talk about the lifelong value of toy brands, citing a WWD article featuring recent guest Richard Dickson, president and COO of Mattel on Mattel Creations and the evolution of brands. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris continue the conversation with James Zahn of The Toy Book and John Baulch of Toy World UK as they look ahead at implications for the post-Covid world. From product categories to cultural changes to the seismic shifts in the entertainment and licensing businesses, they provide insights on topics that will affect the toy industry as it moves ahead into whatever the "new normal" may be. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with James Zahn of The Toy Book and John Baulch of Toy World UK about the year just passed, implications for the toy business, product, entertainment and more. Listen in as they discuss the changes that have happened this year, what it means for the toy business and what changes may become permanent. Then, stay tuned for Part 2, in which the conversation turns to what's ahead in 2021. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Gene Seroka, executive director of the Port of Los Angeles about the supply chain, port operations and how the toy industry can approach shipping and distribution more effectively. From background on the port to operations, the conversation covers the current climate, what to look forward to and a bit of historic perspective. It's important information for anyone involved in the toy industry as we seek to understand all elements of this complex process. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In this brief conversation, Richard and Chris talk about rising costs in China, how they'll affect the toy business, and what a new administration may mean for Chinese/American trade relations. What's causing the increases, and will manufacturers have to absorb them, or are we about to see toy prices go up? This conversation first appeared as The Endcap on our episode with Geoff Walker. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk with Geoff Walker, CEO of KidKraft about the evolution of the company on his watch, the power of, and need for, innovation in the current market and the process of building a dynamic team of creative toymakers. Find out what drives Geoff, how a youthful passion for comic books and a next door neighbor in the toy biz set him on his path. In The Endcap, Chris and Richard talk about rising production costs in China, what's causing them, what they mean, and what's ahead for Chinese-American trade in the new administration. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris as they talk with Nick Richardson, founder of Kids Insights as they talk about trends, the current kids' landscape, and Richardson's comprehensive approach to research. From global perspective to predictive modeling, Richardson and his team provide valuable information about consumption patterns, products, licensing and much more, all gathered from about a dozen major markets worldwide. From how they collect data to management, this is a must-listen for anyone serious about finding out what is motivating kids and how the markets are being shaped in the pandemic. In The Endcap, Chris and Richard have a semi-lighthearted conversation about extending the holidays to accommodate supply chain issue. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In this brief conversation, Richard and Chris discuss the implications of a survey suggesting that as many as, 1,800 independent toy stores in the U.S. may struggle or fold as a result of the Coronavirus pandemic. What does this mean for retail and toys? Listen in. This conversation first appeared as The Endcap after the interview with Gerrick Johnson. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Gerrick Johnson, Toy & Leisure Analyst for BMO Capital Markets, is one of the most insightful, accurate and knowledgeable analysts covering the toy industry today. He's also a lot of fun. A lover of the toy industry and the people in it, Gerrick talks with Richard and Chris about his role as an analyst, what he sees as the trends for 2020 and into 2021 and how he thinks this very unusual year will finish out. Listen in and get some inside scoop on a process that is a blend of art & science. In The Endcap, Chris and Richard talk about a recent survey that indicates that many independent toy stores may struggle or even close as they deal with the fallout of the pandemic...and what that means for the toy industry as a whole. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In an episode recorded back when we could still travel, Chris visited the Magic Workshop at JMP Creative in Irvine, California and spoke with president and CEO Jim McCafferty. The conversation ranged from invention to patents to creating dynamic partnerships with toy companies. Chris also found out why JMP has a spaceship in the offices. In the Endcap, Chris is joined again by Richard and they talk about toy awards and hot toy lists, what they mean and how they support the toy industry. Listen in for a fun and fast-paced episode. The Playbround Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Listen in as David Norman, president of Goliath Games, talks with Richard and Chris about his career, Goliath Games and its history, and some very topical insights about 2020 and looking forward to 2021. From development of product to dealing with dynamic supply chain issues, David talks about it all. Currently in more than 75 countries, Goliath is the third largest game manufacturer in the U.S., and a powerhouse for making kids laugh. In The Endcap, Chris and Richard talk about international changes from the implications of the new lockdowns in the UK and Europe to what the growth of the Shenzhen region may mean for the future, international toy business. This week, we welcome new supporter Chizcomm, as well as ongoing support from Global Toy Experts and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join us for an insightful conversation as Richard and Chris talk about entrepreneurship and the growth of Crazy Aaron's Puttyworld. From an idle fiddling to a product, from the basement to a global enterprise, Aaron Muderick talks about how he's built his business, the challenges of tariffs and Covid and how he supports his community. It's a lighthearted talk about building an empire on putty, but it's anything but silly. In The Endcap, Chris and Richard talk about Barbie and her evolution, and the forces of the market and innovation that drove the brand to a 29% increase in Q3 over last year. The Playground Podcast is supported by Global Toy Experts and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
You'll want to listen to this lively discussion as Richard and Chris talk with Kim Culmone, SVP, Global Head of Design Barbie & Fashion Dolls at Mattel. In this wide-ranging conversation, they talk about Barbie as a style icon, the importance of doll play, fashion and history. if you love Barbie, or if you're curious how a brand has survived for 62 years through all kinds of ups and downs (but up 29% in Q3 2020), this is the episode for you. In the Endcap, Chris andRichard discuss the various retailer toy lists issued every year, what they mean, and are they really predictive? The Playground Podcast is sponsored by Global Toy Experts and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
In the wake of the postponement of the Hong Kong Toys & Games Fair, Chris and Richard discuss in this short conversation the implications for buying and the toy year, as well as what impact the rise of Shenzhen as an international trade show destination may have on the toy business. This segment first aired as the Endcap in our interview with Chris Bensch about the Toy Industry Hall of Fame. The Playgrond Podcast is supported by Global Toy Experts and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join us for a lighthearted and informative conversation as Richard and Chris welcome back a favorite guest Chris Bensch of the Strong Museum in Rochester to talk about the Toy Hall of Fame. Get some backstage stories of the push to include toys, what toys make and what don't and the celebration of play that's at the center of everything the Strong Museum does. In the Endcap, Chris & Richard talk about the postponement of the Hong Kong Toys & Games Fair in 2021 and the larger issue of the emergence of Shenzhen as a toy destination and what that may mean for the industry in the future. The Playground Podcast is supported by Global Toy Experts and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to Richard Dickson, President & COO of Mattel and get his unique, inspiring and informative take on toys, play and the opportunities and responsibilities for Mattel in this dynamic time. From tools for parents to an organizational commitment to diversity to the launch of Mattel Creations, Richard's enthusiasm, vision and commitment to leading the world's largest toy company is a must-listen for anyone who cares about kids, culture and play. In the Endcap, Chris & Richard talk about how the separation of kids and the lack of schoolyard influence may impact the toy industry this year. The Playground Podcast is supported by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Chris & Richard talk about the implications for the toy business with the loss of word-of-mouth among kids in the schoolyard as education is increasingly remote. This Conversation first aired as The Endcap in our interview with Richard Dickson of Mattel. The Playground Podcast is supported by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris chat with Alan Dorfman about his career, how he became the biggest guy in miniature toys, and, of course, coping with the pandemic. Listen in for his insights on the power of creating and building a unique category in the toy biz over many years of success and the classic power of impulse toys for diverse audiences. He also talks about the revival of a 60s favorite Wacky Packages in a new format that's made a hit with kids in 2020. In The Endcap, Chris and Richard talk about the implications of of the postponement of Spielwarenmesse in Nuremberg and the ongoing topic of how to manage marketing and sales in Covid world. The Playground Podcast is sponsored by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris catch up with the busy Richard North, one of the founders of Wow Stuff from his car on a busy London street and they talk about the growth of the company, the challenges and opportunities of working in the world of Covid...and the innovative product launching in October that's set to help the company make it through these challenging times. From a strategy that leverages hot properties to outrageously creative product, and a company that's pulling together, you'll be entertained and inspired by this conversation and Richard. The Playground Podcast is sponsored by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris as we continue our series on Upstarts and Innovators with a conversation with Alex Tongue, CEO and founder of Vango Toys. Hear how this 27-year-old entrepreneur took the tremendous risk to start a new toy company even in a pandemic and the success of his first product, The Upside Down Challenge. Richard, Chris and Alex talk about the power of social media, how it's upending promotion and driving sale, its use and how to judge its effectiveness. Alex represents a new generation of toymaker, and we're excited to bring you his story and insights. In The Endcap, Richard and Chris discuss the current political state of Tik Tok and WeChat. It's a fluid situation with many implications for the toy business, and toy marketing. The Playground Podcast is supported by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris in an engaging and lively conversation with Mattel's Chief Design Officer, Chris Down as they discuss Mattel's evolution into an increasingly design-led company, strategies and practices for dealing with Coronavirus and a look at the future of content. Down's experience and passion are evident in this segment, and you'll want to listen in. In the Endcap, Chris and Richard talk about the many variables shaping the toy business in Q4, including the "Bah-Humbug Factor." Find out what that is. The Playground Podcast is sponsored by Global Toy Experts, KidStuff Public Relations, and The Toy Guy. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris talk to industry veteran Ken Lewis, CEO of 4Kidz, Inc. Ken is a second-generation toy executive who literally grew up in the business and shares his insights about how the business has changed, what the present situation represents, and how he's looking ahead. Get an inside look at a career characterized by innovation, market-responsiveness and a keen understanding of what makes good play. In the Endcap, Chris and Richard talk about what it means that New York Toy Fair has been postponed and what the implications are for the industry both historically and in responding to the current situations. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Kidstuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard and Chris as they talk with Jo Hall, Chief Commercial Officer for Toys "R" Us Asia. Jo, a highly respected industry veteran, shares her insights on what's made TRU Asia such a success over so many years, their rapid response to the pandemic and perspectives on the international toy business. Hall, is dynamic and passionate personality whose love of the business is matched only by her strategic thinking, team building, and drive to serve kids and families. You won't want to miss this lively conversation. In an extended Endcap, Chris & Richard discuss an incendiary article about the new TRU Kids and Amazon deal in U.S. from Forbes, Richard's response in Global Toy News, changing business environments that make make this worth the risk, and the dangers of the current move towards "clickbait reporting." The Playground is sponsored by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard and Chris speak with Sarah Jordan, the new CEO of Canada's Mastermind Toys. Taking the reins in January of 2020, Jordan has had to deal with a pandemic, as well as keeping the nearly 40-year-old iconic chain vital and vibrant in this time. Jordan talks about her customer-facing strategies, emphasis on employees and how their mantra, "Play is kids work," inspired by Maria Montessori, has allowed them to be more than competitive; it's empowered them to grow and continue to excel in the current marketplace. Jordan's enthusiasm and vision is inspiring, and if you'd like the inside story on how Mastermind continues to find the best toys, maintain its loyal customer base, and continue expanding, you'll want to listen in. In The Endcap, Chris and Richard talk about how remote work may be been a lifesaver in this time, but its long-term prospects may not be as often promoted. The Playground is sponsored by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Join Richard & Chris for a light hearted, but substantive conversation with Ronnie Frankowski, CMO of Moose Toys. Hear how the company has managed growth and expansion while maintaining its creative culture. From current promotional successes to leveraging toys as IP and entertainment, you'll want to hear Frankowski's take on where they've been, where they're going...and a positive outlook on the back half of the year. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Chris and Richard speak with Dr. Lisa Williams PhD, founder of Fresh Dolls. Here the amazing story of this trailblazing professor, researcher and passionate toy designer on how she created her successful line of African American and multi-cultural dolls. Dr. Williams is insightful and inspiring as she talks about the need for authentic ethnic dolls, the opportunity for toymakers, and the importance of understanding diversity as an integral element of success in today's culture and marketplace. Listen in, and we're sure you'll be as delighted as we were. In The Endcap, Richard and Chris talk about Q2 numbers for Hasbro and Mattel, conditions that will influence the second half and Disney's release of Mulan direct to streaming. The Playground Podcast is brought to you by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
(33 minutes) Chris and Richard talk with Kimberly Mosely, president of ASTRA and board member, owner of Angelina's Toys Shop and education consultant Betty Burns about the state of the specialty toy business, and ASTRA Camp, the virtual show and educational program. They talk about what makes ASTRA unique in the industry as well as their innovative approach to community building the specialty sector at this time. Find out more at astracamp.org. In The Endcap, Richard and Chris have a lighthearted chat about how toy folks really do live in the future... and how we're all eager to get there right about now. The Playground Podcast is brought to you by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
(32 minutes) In this special episode, Chris interviews senior executives at Zuru about how the international hit Rainbocorns evolved from a crazy idea to a sensation in more than 100 countries, with sales that grew nearly 240 percent in just under a year. Chris talks with the executives about how they developed the product, marketed it, and in less than two years on the market (after an August 2018 introduction), have introduced three series, hot spin offs and embarked on an international licensing program. Listen in to hear how they did it. This is a classic toy industry tale of how a nimble, well-structured, forward thinking company seized an opportunity and ran with it. But it's more than a "tale as old as toys," it's also the story of how a company has leveraged its very contemporary capabilities and insights to launch and sustain a hot property. The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
(32 minutes) Chris talks with the inventors of the hit product, The Eggmazing Egg Decorator. It's an amazing, funny story of a classic toy biz success: how an idea at a kitchen table turned into a million-dollar idea. The first in our Upstarts and Innovators series, Chris talks with entrepreneurs Curtis McGill and Scott Houdashell about how they came up with the idea, how they went for it, and what happened when they went on Shark Tank and teamed up with Shark/Investor Lori Grenier. The story of their company Hey Buddy Hey Pal, is a classic toy industry tale, full of trial-and-error, how to deal with a shipment of 10,000 units, and how a lucky (and unplanned) event catapulted them to huge popularity. You'll enjoy hearing how they went from two guys who were making it up as they went along, made this a huge hit, along with very cool line extensions that have made it a year-round hit and their ongoing work at giving back. In The Endcap, Chris provides some historic perspective on challenges facing the toy industry, and while it won't change the current Coronavirus crisis, perhaps there's some comfort in the fact that the toy industry just keeps bouncing back...and it will again. Richard is on vacation during this episode, and he'll be back next time. The Playground Podcast is brought to you by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Richard & Chris talk with Bob Wann, chief Play Monster for PlayMonster, and the new company president, Tim Kilpin. In this lively conversation, they discuss PlayMonster's newest product entry, Snap Ships and the decision to create and launch a dynamic, innovative property in the current market. In addition, the conversation covers marketing in today's market, acquisition strategy, and what makes a successful acquisition. And much more. Tune in as these industry veterans share their experience and insights. In The Endcap, Chris & Richard toss around some ideas about how movie licensing may be altered in the changing environment, and the challenges moving forward. The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy, and Kidstuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Chris & Richard have an important conversation with Eric Pliner, CEO of YSC, an international leadership consulting firm. In the conversation, Eric discusses what constitutes effective inclusion, how to integrate diversity in the fabric and values of a company, and the ways in which these programs can significantly enhance a company's performance and profitability. Eric goes beyond the so called "performative" actions many companies are engaging in today and shows how effective, sensitive and skillful authenticity are both the "right thing to do" and competitive advantages in contemporary business. You will not want to miss this rich, thoughtful and wide-ranging conversation. In The Endcap, Richard and Chris discuss the changes in the movie business, what it means for licensing and companies like Disney. The Playground is sponsored by Global Toy Experts, The Toy Guy, and KidStuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
(18 minutes, 30 seconds) Chris and Richard chat with Josh Shriber, musician and creator of Jammin With You, a music school in Boston and New York. Listen in as they talk about the challenges of taking music instruction online during COVID-19, the value of music education as play and much more. You can find out all about Josh and his innovative, interactive and totally fun approach to music education at the Jammin With You site. Plus, Richard and Chris introduce a new feature for The Playground Podcast. It's a new feature called The Endcap where the hosts talk about current issues in the toy industry. In this episode, they talk about a new survey from Global Toy Experts about how the industry is responding to the Coronavirus crisis. The Playground Podcast is also very proud to welcome our lead sponsor: Kidstuff Public Relations. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
Toys “R” Us, an American toy company that filed for bankruptcy in 2017, aims to reopen its business by the end of 2019. After closing down around 800 stores last year, the company recently announced plans to open six stores in the United States. The new Toys “R” Us stores will be under its new parent company, Tru Kids, Inc. In addition to physical stores, an online shop is also currently in the works. Aside from toy selections, the new stores will have more attractions, including play areas. However, it is still unclear whether or not the toy company would be reviving areas like the “R Zone,” where visitors can try new games and devices. Executives believe that bringing the brand back to life is ideal. This is because there was an influx of unhappy reactions when Toys “R” Us closed down. Additionally, Tru Kids CEO Richard Barry stated that the brand remains a powerful name despite the rise of business rivals. The CEO said that the brand's 9.5 million followers on social media are a testament to people's affinity and loyalty toward the toy company. Despite the brand's huge following, investors are wary about working with the company. A consultant from Global Toy Experts, an advising agency for toy companies, said that some investors have issues investing in Toys “R” Us due to its previous bankruptcy and difficult negotiation processes. The consultant added that these issues will make it hard for Toys “R” Us to do business as usual.
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