POPULARITY
2 episodes with build brands
2 episodes with build brands
2 episodes with build brands
2 episodes with build brands
2 episodes with build brands
2 episodes with build brands
2 episodes with build brands
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ's own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wings throughout the interview. To start the show, we dive into Alex's background, and learn why the New York native turned Stanford graduate decided to join a little-known influencer marketing tech company called Tribe Dynamics back in 2016. The pair reminisce about what it was like to be in the center of a then-nascent industry, and how it's since turned into a thriving creator economy. We take a step back and explore Alex's passion for reading, and learn more about how he uses writing as a way of processing the world around him. Next, we talk HBBIP: what it is, why it started, and why it's been so successful since its launch. Alex berates Conor for not finishing his chicken wings, then shares the tried-and-true strategies and patterns he's observed among successful brands over his last eight years researching the industry. We hear about the latest brands that are doing influencer marketing right—from Raising Cane's to Balenciaga—before unpacking the evolution of the influencer marketing space since Alex first joined in 2016. To close the show, Alex shares his predictions for the future of the creator economy, then tries the hottest wing in the lineup—The Last Dab—as he unveils a special announcement. In this episode, you will learn: How the influencer marketing space has evolved since Alex joined the industry in 2016, and where he thinks its headed next. Alex's process for researching and writing his "How to Build Brands and Influence People" newsletter (and why we're turning it into his own podcast!). Who has the higher spice tolerance: Conor or Alex. If you'd prefer to watch this interview, check out the interview on YouTube: https://youtu.be/6kdo_Je90nM Resources: "How to Build Brands and Influence People" Newsletter - https://www.creatoriq.com/newsletter-sign-up Connect with the Guest: Alex's LinkedIn - https://www.linkedin.com/in/alex-rawitz-1a8353b2/ Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ
WARC's Asia editor Rica Facundo talks to L'Oréal' Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal's approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In diesem Compass-Podcast erfährst du wer Nick Geringer ist. Website: https://www.we-build-brands.de/ Instagram: https://www.instagram.com/nickgeringer/ Seit 2017 ist WeBuildBrands die Anlaufstelle für alle, die ihr Business durch außerordentliches Online Marketing auf 7- und 8-stellige Umsätze skalieren wollen und zeigt Quereinsteigern zeitgleich, wie sie diese Skills schnell erlernen und dadurch ein Leben in finanzieller Freiheit als WBB Agent führen.
Ignite your fashion empire: Inside the mind of Joanne Chow Ever dreamt of building a billion-dollar fashion brand? Joanne Chow, Forbes Power Businesswoman and innovation queen, did just that. Forget fleeting trends, forget fast fashion – this episode is your masterclass in sustainable growth, cutting-edge tech, and harnessing the power of Gen Z. From knitwear nobody to tech-driven powerhouse, Joanne will reveal: The secret weapon that took her brand from zero to hero How AI is revolutionizing the future of fashion Sustainable strategies that actually work (and turn a profit!) Gen Z hacks to skyrocket your brand engagement This ain't your mama's fashion talk. This is raw, actionable advice from a trailblazer who rewrote the rules. So buckle up, entrepreneurs, designers, and anyone who dares to dream big. It's time to ignite your fashion empire. Hit subscribe, smash that notification bell, and get ready to be schooled by the best. The future of fashion is here, and Joanne Chow is holding the torch. Chapter Stamps: Entrepreneurial Growth Challenges - Joanne emphasizes the importance of openness and adaptability in scaling a fashion brand (00:00:00 - 00:07:00). Recognizing Success and Leadership Evolution - Joanne shares insights on personal growth, leadership style, and the impact of external recognition on her journey (00:07:01 - 00:13:00). Sustainability in Fashion - Discussing the evolving landscape of sustainability and its significance in the fashion industry (00:13:01 - 00:19:00). Entrepreneurial Guidance - Joanne offers advice for budding entrepreneurs, emphasizing learning, openness, and the ability to delegate for success (00:19:01 - 00:22:00). Inner Superpower and Mindset - Joanne reflects on her superpower, emphasizing the importance of faith, conviction, and a growth mindset in entrepreneurial endeavors (00:22:01 - End). Pullout Quotes: "Building conviction in myself and my belief was what changed everything." "It's not a sprint, it's a marathon. So if you evolve, you have to know what you need to do what you need to change to actually grow to be a stronger entrepreneur." "I jokingly walk into the office every day saying, 'If I'm not positive about my day, who's going to work with or for me?'" "Sustainability is about ensuring you don't oversupply in the market and you can purchase more responsibly." "Gen Z and Gen Alpha... they care less about brands and more about what they represent." Social: Websites: https://www.jellibeans.com/ Linkedin: https://www.linkedin.com/in/joanne-chow-88840b15/ Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor ▬▬▬ Free Clarity Call with Shahid▬▬▬ https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/ ▬▬▬ Business Funding▬▬▬ https://www.7figurescredit.com/superfunding ▬▬▬ Fund Your Clients▬▬▬ https://join.7figurespartners.com/?a_aid=superfunding ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you). @SuperEntrepreneursPodcast @officialshahiddurrani
This episode is all about how to define and build your brand to increase your annual revenue. If you have a business or are thinking of having a business this episode is for you. Today we have 2 special guests, Kymberly Boykin and Erika Aguilar co-founders of Brand A Vibe. Their company provides services that allow entrepreneurs the ability to scale their businesses.Building a Brand The M4 Show Ep. 174Join Sinclair Theee Health Nerd and De'Von Truvel creator of Black Wall Street the Board Game as they discuss how to build a brand and scale your business. Join live to ask your specific questions and make sure you subscribe to learn more!Head to The M4 Show Website to Subscribe to our Email List and listen to more episodeshttps://www.them4show.com/Learn More about Brand a Vibewww.brandavibe.comGet Black Wall Street the Board Game for your familyhttps://www.playblackwallstreet.com/ Subscribe to receive notifications. The M4 Show is on a mission to help 100 couples achieve a $1 Million net worth. We are looking for Melanated Married Millionaires in the Making ready to build!Head to The M4 Show Website to Subscribe to our Email List and listen to more episodeshttps://www.them4show.com/De'Von and Sinclair are Black YouTubers promoting Black Wealth. You can find our journey and thoughts on this channel or on our blog. We hope to hear your stories and learn from you as well. Let's do it together. Blessings. https://www.them4show.com/https://www.playblackwallstreet.com/
Success to Significance: Life After Breaking Through Glass Ceilings
Join Lady Jen Du Plessis and guest Melanie Herschorn as they discuss the importance of writing a book and then all the beyond the pages of the book details. __________________ Hey there, welcome to this edition of Success to Significance. I wanted to take this opportunity to introduce you to Melanie Herschorn. Thank you so much for taking the time to be a guest on our show. I want to take this opportunity to introduce you. Melanie wants to make your book and brand shine. ... ____________________ Join the Success to Significance Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber Facebook: https://www.facebook.com/JenDuPlessis22 Instagram: https://www.instagram.com/jenduplessis/ Website: www.JenDuPlessis.com LinkedIn: https://www.linkedin.com/in/jenduplessis/ LinkedTree: https://linktr.ee/jenduplessis Book a Strategy Call with Jen TODAY: www.ChatwithJen.com _________________________ About Melanie Herschorn Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she's on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts. She also loves to provide book marketing tips and interview authors on her Youtube show, AUTHORity Marketing LIVE! Connect with Melanie FREEBIE: Want your book to make a splash when you launch? You need a marketing plan to set your book apart from the competition. Grab Your Ultimate Book Marketing Checklist to start crafting a plan that will help you sell books, fill programs, speak on stages and grow your influence: https://vipbook.marketing/sts Website: https://vipbookmarketing.com/ Instagram: https://www.instagram.com/vipbookmarketing/ LinkedIn: https://www.linkedin.com/in/melanie-herschorn/ Facebook: https://www.facebook.com/vipbookmarketing YouTube: https://www.youtube.com/@vipbookmarketing Learn more about your ad choices. Visit megaphone.fm/adchoices
In Episode 033, I continued the conversation I had in episode 032 with Julian Marsili. He is a Global Drinks Brand Director who has many years of experience in the drinks business. He is behind the successful global rejuvenation of the Carlsberg brand, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat. This is a two part-episode, so Don't forget to listen to episode 032 as well. I hope you will enjoy our chat. Time Stamps (00:35); The Bottom-up Trade (02:45); Target Spaces (07:23); Recovering Brand Essence (12:24); Marketeer Disconnection From Trade (19:57); 1% Everyday (25:30); Distinctiveness Vs Differentiation
Many people dream of owning a business and being in control of their destiny. However, knowing where to start can be difficult if you've never run a business. Fortunately, working with advisors and being good in sales can be your key to success. Today's guest shares his experience starting and growing his brand. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Rich Moyer is the Founder and CEO of Hoppin' Brands. He started his career in the golf industry, becoming a PGA Professional at 22. He later realized he was on the wrong side of the counter, so he got into sales, leading him to start his first business in 2014. Rich grew this business quickly and sold it in February of 2017. In the summer of 2016, he opened a homemade ice cream shop with two of his best friends, and they have expanded to 5+ locations and are continuing to grow. After selling his first company, Rich used some of the proceeds to open Hoppin'. The first location opened in December 2017. He then opened the second concept, Pinhouse, in August 2019 and the third location, Hoppin', in March 2020. After the pandemic, Rich and his team began the franchise process for Hoppin' and launched fully in September 2022. Hoppin' brings a different way to franchise a bar/restaurant, and Rich expects rapid growth across the country. Join Erik and Rich as they discuss the different things you need to start and grow your business, the power of having advisors, building your brand, deciding whether or not to franchise your business, and a whole host of cool things about franchising and entrepreneurship. “If you can sell, you can do anything.” - Rich Moyer In This Episode: - How Rich got into entrepreneurship - What was it with Rich that made his mentor take a chance on him? - What came next for Rich after crushing his first sales job? - Life in the construction industry - What do you do with a large sum of money from selling your business? - Why did Rich start an ice cream business? - Let's talk about Hoppin' - Are you thinking about franchising your business? Here's some advice from Rich - Rich shares more advice for franchise owners - What does Erik look for when vetting brands for Front Street? - What is it about Hoppin' that makes it franchisable? - Thoughts on branding and how Rich came up with the name for Hoppin' - Changing the tagline for Hoppin' - What's next for Rich and the Hoppin' Brands? - Rich's biggest fears that keep him up at night Resources:
✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-ogYou Have to Be Mad to Play This Game, But I Still Want to Build Brands - Doc the Journey Ep 55❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place! ✅https://linktr.ee/matthucius
In this episode of Nicky & Moose, they discuss the mistakes to avoid when building and sustaining a brand. What You Will Learn Netflix documentary hidden gems. Top five mistakes to avoid in building a successful brand. What having a balanced team looks like. Creator Of The Week Fat Joe He has remained consistent and persistent in actions that market his product. His strategic plan of gaining visibility for the release of his Terror Squad Air Force Ones was a great success. Remain confident & patient in your marketing process. Top 5 Mistakes To Avoid 1) Not writing down the vision & direction for your brand. 2) Not Narrowing Down Your Niche To Stand Out. Build trust within your community and followers. Avoid brand confusion by specifying your area of expertise. 3) Build Brands, Not Visuals. Creating a logo, website, and social pages are a great start for brand growth. The next step is define the audience and differences, analyze your competitors & craft your message to grow your brand. Create a sellable solution! Explain the value that you bring with researched statistics that support your solution. 4) Giving Up On Strategies Too Quickly! Stay patient! Finding what works for your brand growth can will result in trial and error. Stay dedicated & committed to the process. 5) Branding = Long Term Building A brand is what you're known for. Marketing captures the attention of people. Capturing attention turns into customers. “Your brand is what people think of you when they see your logo or hear a phrase.” Question Of The Day Which is more important for brand & business success, a strong team or brilliant ideas? Questions 1) Is your creativity drained out? Are you drained in your creative process? 2) Can you find the strength to keep moving forward despite experiencing failures? 3) Are you asking the right questions to see if an idea is feasible? Listener Perks 1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm 2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today! 3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution.At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.Resources:Emmanuel ProbstEmmanuel Probst LinkedInEmmanuel Probst XIpsosAssemblage: The Art and Science of Brand TransformationBrand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper level. However, if your email list is filled with inactive or unengaged subscribers, your efforts to build meaningful connections with your audience will inevitably be hindered. Today, Tarzan discusses how to build brands with low-tech email marketing campaigns. Show NotesConnect With: Tarzan Kay: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How to make money online, build brands & businesses with @charlie_lawrance To work, connect & collaborate with Aaron Knightley please click the link - https://linktr.ee/AKServices
Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands. Learn more about Margaret LinkedInTwitter https://www.archetypesinbranding.com/http://liveworkcoaching.com/ Book Archetypes in brandingLessonsThe definition and power of archetypesEvolution of archetypes is not just expected, but neededStereotypes are reductive and archetypes are expansiveDon't use archetypes as personas – focus on the organizationThe pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guideTechniques to warm up a group for an archetype workshopThe critical litmus test for any engagement Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokGet more from Healthy Brands: Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox Download messaging toolkit and other free brand strategy guides Work with me Connect with Howie: LinkedIn Twitter Instagram TikTok YouTube
In this week's episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.Emmanuel's the Global Lead of Brand Thought-Leadership at Ipsos. He's an adjunct professor of Consumer Market Research at UCLA. And he's a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest - Assemblage – The Art and Science of Brand Transformation.Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all the right elements to make a fine wine or cognac, a master brand strategist can do the same with their brand. But they have to be able to recognize and understand which elements to use and exactly how to combine them to craft meaningful, impactful brands.That's the art and science of creating a transformative brand.Some of the topics we discuss include:Not all brands need to demonstrate a purpose, but they do need to help their customers transformHow your brand can be empathetic, relatable, authentic, and genuineYour customers need to understand “the one thing” your brand can do for themWhat the history of James Bond can teach you about assembling and evolving a brandThere is nothing original. Most creations are remixes and recreations of existing elements Brands are now open-source and need to allow for co-creation with customersYour brand is not the hero of the customer story, but there are important roles it can playYour brand is what people say it is, not what you say it isWhat's driving a decrease in consumer trust of brands RESOURCES FROM THIS EPISODE:Emmanuel's siteEmmanuel's book - Assemblage: The Art and Science of Brand TransformationEmmanuel's book - Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningEmmanuel on LinkedIn
Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst About the Book: Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people's perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. About the Author: Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies. Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications. He earned an MBA in marketing and a doctorate in consumer psychology. And, interesting fact – he's originally from France! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/assemblage-emmanuel-probst
Welcome to THE WHOLE BRAND episode - featuring Tim Galles, Chief Idea Officer for Barkley Agency and Director of The Whole Brand Project. As if that's not enough - Tim is also Author of Scratch: How To Build A Potent Modern Brand From The Inside Out, a instructor of Design For Good, and a Speaker. Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world. In this episode you'll hear Tim and Shauna chat about: What Makes a Brand Truly Successful Chipotle is Very Good at This You Either Stand for Something or You Stand for Nothing Gen Zs Are Changing How Brands Operate How to Evolve as a Brand How to Focus on Long Term Outcomes and more! This can't miss episode of THIS. with Shauna Griffiths will leave your curiosity peaked and your fire to do something that means something will be stoked. Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency. 0:01 - Intro 0:13 - Guest Intro 1:15 - Barkley US and the Brand Project 8:01 - Evolving Brands and People 15:05 - Brand Study and Findings 20:47 - Brands Tim and Barkley US work with 31:54 - Purpose 38:04 - How Tim Got into the Purpose and Impact Space 43:15 - Handling Disillusionment and Maintaining your North Star
In this episode I talk with Iain McInnes who is the founder of We Build Brands & McInnes Communications, about his fenestration journey.
To succeed, brands can't just go around selling products anymore. Brands have to create transformative experiences and positively impact people's lives and the world as a whole. Join Little Bird Momma and CEO, Priscilla McKinney and the Global Lead: Brand Thought-Leadership at Ipsos, Emmanuel Probst, as they discuss Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation and how brands can transform today to be truly successful. So just what is assemblage? Emmanuel draws a delicious metaphor between the process distillers go through to create a perfect cognac by choosing wisely from a wide range of barrels, grains and other alcohols to combine and mix the blend until arriving at the perfect product, to what marketers and brand managers need to do — collect a wide range of personal, social, and cultural attributes that to bring to the brand, the product and the perception of the product. Consumers are overwhelmed with products and overwhelmed with brands. Brands are waking up to the possibility of co-creating a new future with consumers. Emmanuel provides a handful of thought-provoking examples and walks us through how brands are dynamic and need to adapt over time. Step one in transforming your brand? Close your laptop. Tune in and soak up Emmanuel's knowledge and guidance on where to start, how to transform, and what to keep in mind along the way. This podcast pairs well with a fine cognac. Links to Emmanuel's books: Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Shoutout to our sponsor: Fieldwork!
My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Website: https://www.ipsos.com/en-us Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today. [00:00:34] Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast. [00:00:47] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me, a lot that I could talk about.
What ON EARTH ACTUALLY is a brand? I ask all guests. Fountains of wisdom surface “Brand is what people say about you when you're not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health “Brand is a collection of people with aligned values” - Barry Darnell, &SODA “Brand is an entity and how you show up” - Ellie Webb, Caleno How to create a brand that palpably tickles consumers souls? Sings and sparkles and gorgeously glows on shelf Leaves consumers head-over-heels-in-love Well, Good News The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE Short, snappy, specific podcast episodes. Barry and Mike, very kindly pulled together an accompanying deck. Sommelier's Suggestion: Read the deck Listen to the podcast episode Reflect on your brand Don't scoff hastily. Absorb slowly. Enjoy irresponsibly
In this episode, we are joined by Ryan Kutscher, an award-winning writer, creative director, and founder of Circus Maximus. The agency combines branding, content, and media while disrupting the traditional agency model as a marketing venture firm creating a true partnership with service-for-equity and other performance-incentivized relationships. Circus Maximus builds strategic narratives, creates and deploys content, and optimizes digitally native brands and Fortune 500 companies. Kutscher also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Tune in to learn more!
In this episode we share panels that Jeff Kelley and Josh Kriger hosted during their visit to Austin TX in June of 2022. We'll introduce an expert lineup of guests to speak on some exciting developments in niche areas in the space. For the first half of the episode, we dive deep into the benefits and the potential future of Social DAOs. Joining them for this portion are Shaan Ray (Head of Web3 Partnerships at Ionixx Technologies), Jonathan Gregis (Lead Blockchain Engineer for LinkPool, Co-creator of ATX DAO), Daniel Tauhore (DAO Master for MODA DAO), and Elmer Morales (CEO and Founder of Campus DAO). The hosts also discuss the move into Web3 Marketing with esteemed experts in the space: Zach Nelson (CEO of Genzio), Greg Gopman (Head of Marketing Business Development for Ankr), Tim Martinez (Co-founder of Digital Niche Agency), and Itai Elizur (Partner at Market Across). Don't miss out on some exciting news, and stay on the pulse of the NFT space by tuning in to this jam-packed episode. Special thanks to DCentral Austin for sharing this content! More from Edge of NFT:
Today in Episode 30 Paul interviews Joe Fricano, a C-Suite for Christ member who spent a lot of time in the Soccer world and now is on a mission to Evangelize, Build Brands, and Reach Millions! He and Paul have a deep conversation about their missions to cover the world in Christ. You will not want to miss this one. Enjoy! Learn more at https://csuiteforchrist.com Learn more about Joe by connecting with him on LinkedIn: https://www.linkedin.com/in/joseph-fricano-a4142646/ Joe's email address is jfricano@decidedexcellence.com --- Send in a voice message: https://anchor.fm/c-suite-for-christ/message
In this episode we share panels that Jeff Kelley and Josh Kriger hosted during their visit to Austin TX in June of 2022. We'll introduce an expert lineup of guests to speak on some exciting developments in niche areas in the space. For the first half of the episode, we dive deep into the benefits and the potential future of Social DAOs. Joining them for this portion are Shaan Ray (Head of Web3 Partnerships at Ionixx Technologies), Jonathan Gregis (Lead Blockchain Engineer for LinkPool, Co-creator of ATX DAO), Daniel Tauhore (DAO Master for MODA DAO), and Elmer Morales (CEO and Founder of Campus DAO). The hosts also discuss the move into Web3 Marketing with esteemed experts in the space: Zach Nelson (CEO of Genzio), Greg Gopman (Head of Marketing Business Development for Ankr), Tim Martinez (Co-founder of Digital Niche Agency), and Itai Elizur (Partner at Market Across). Don't miss out on some exciting news, and stay on the pulse of the NFT space by tuning in to this jam-packed episode. Special thanks to DCentral Austin for sharing this content!
Customer Intent.According to Nik Sharma, today's guest, that is the future of consumer behavior. In order to succeed, whether it be your product, marketing, or supply chain, you will need to innovate. Nik discusses the challenges of sourcing overseas, how e-commerce will continue to innovate, and why the most successful supply chains always have a backup plan. As a Forbes 30 Under 30 Marketer, Nik knows a thing or two on how to build massive DTC brands.—Guest Quote“It's our job to make sure that whenever something goes wrong, that we have to have three backup plans always moving in parallel so that we're never missing that launch date. And there is always something that will go wrong.” - Nik Sharma —Time Stamps *(0:30) Intro to Nik*(1:30) Meet Nik!*(8:45) What Nik was most surprised about in the supply chain world*(12:38) Segment 2: Houston We Have a Problem *(15:08) Let's talk finances*(18:50) Segment 3: Shit Show Stories*(22:54) Segment 4: Back to the Future*(27:44) Nik's predictions*(30:05) Segment 5: Quick Hitters—Sponsor:This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.—Links Connect with Nik Sharma on LinkedInConnect with Alex Kent on LinkedinCheck out the Stord WebsiteCheck out the Sharma Brands Website
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. In this podcast, he shares: In what ways B2B branding and B2C branding are different, and in what ways they are the same Why brands are increasingly finding they need to compete on purpose rather than the uniqueness of their product Why to be effective at competing the ecosystem-based future we will need to think about activating a community of companies, bound by a common purpose, to deliver experiences rather than outcomes __________________________________________________________________________________________"" -Emmanuel Probst__________________________________________________________________________________________Episode Timeline:00:00—Introducing Emmanuel + The topic of today's episode2:35—What is your definition of strategy?2:57—You write a lot about meaning, can you define what you mean by meaning?5:20—Is brand purpose different than meaning?8:38—While the principles we've talked can work on the B2B side, they are more consumer-focused. How do you make them work to your advantage in B2B?10:39—A brand often has a customer brand and an employer brand—do you think establishing an "ecosystem" brand to appeal to potential partners?13:11—How do you approach segmenting the different needs various partners may have?17:09—Is developing a brand for an ecosystem different than developing a brand for a product or company?21:20—We're shifting towards attracting partners that can help complement the overall customer experience, not just product. What are your thoughts on that?23:45—Do you have any last thoughts you'd like to share?24:34—Where can people follow you and your work?__________________________________________________________________________________________Additional Resources: LinkedIn: https://www.linkedin.com/in/emmanuelprobstTwitter: https://twitter.com/emmanuelprobstRecent BookCompany Page: https://www.ipsos.com/en
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. In this podcast, he shares: In what ways B2B branding and B2C branding are different, and in what ways they are the same Why brands are increasingly finding they need to compete on purpose rather than the uniqueness of their product Why to be effective at competing the ecosystem-based future we will need to think about activating a community of companies, bound by a common purpose, to deliver experiences rather than outcomes __________________________________________________________________________________________"" -Emmanuel Probst__________________________________________________________________________________________Episode Timeline:00:00—Introducing Emmanuel + The topic of today's episode2:35—What is your definition of strategy?2:57—You write a lot about meaning, can you define what you mean by meaning?5:20—Is brand purpose different than meaning?8:38—While the principles we've talked can work on the B2B side, they are more consumer-focused. How do you make them work to your advantage in B2B?10:39—A brand often has a customer brand and an employer brand—do you think establishing an "ecosystem" brand to appeal to potential partners?13:11—How do you approach segmenting the different needs various partners may have?17:09—Is developing a brand for an ecosystem different than developing a brand for a product or company?21:20—We're shifting towards attracting partners that can help complement the overall customer experience, not just product. What are your thoughts on that?23:45—Do you have any last thoughts you'd like to share?24:34—Where can people follow you and your work?__________________________________________________________________________________________Additional Resources: LinkedIn: https://www.linkedin.com/in/emmanuelprobstTwitter: https://twitter.com/emmanuelprobstRecent BookCompany Page: https://www.ipsos.com/en
Scheduling didn't work this week for Josiah and travis to get a new PODCast out, but I guarantee you'll love this rebroadcast of Episode 29 and our interview with Michael Essek! ------- From all the way from across the pond, Michael Essek joins the Print On Demand Cast this week to spend some time talking about how he is continuing to grow in his POD journey through the use of branding and licensing. From licensing designs to Hot Topic and Spencer's Gifts, he's really on another level when it comes to print on demand. Michael is doing it the right way. For one, he's really focusing on his designs. In fact, during the interview, he takes time to share some of his secrets for coming up with ideas that give way to more ideas, and so on and so forth. He's a wealth of knowledge and Travis and Josiah really try and take it all in in the longest episode ever recorded for the PODCast. Might need to break this one up, but well worth the listen. Enjoy the show! http://printondemandcast.com http://printondemandcast.com/shop http://printondemandcast.com/facebook http://printondemandcast.com/youtube http://printondemandcast.com/instagram ------- Michael's Links: michaelessek.com Little Book Of T-Shirt Ideas Ideas Workshop Waitlist
MEET EMMANUEL PROBST:Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos and an adjunct at the University of California at Los Angeles Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. CONTACT:https://amzn.to/3zvriGY (Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning) IPSOS.com https://www.linkedin.com/in/emmanuelprobst/ (https://www.linkedin.com/in/emmanuelprobst/) https://www.linkedin.com/pulse/what-picasso-knew-all-marketers-need-learn-emmanuel-probst/ (https://www.linkedin.com/pulse/what-picasso-knew-all-marketers-need-learn-emmanuel-probst/) https://www.realfrenchboy.com/ (https://www.realfrenchboy.com/) SUPPORT THE SHOW BECAUSE I LOVE PUPPIES! https://taliadinapoli.com/a/rewards/r/m8q3ZlTx (Talia di Napoli – PIZZA) Click on the title for $6.00 off your order of AMAZING pizza shipped fresh from Napoli ARE YOU INTERESTED IN BITCOIN OR CRYPTOCURRENCY?BUY MY BOOK BECAUSE IT'S AMAZING!!! I'll EVEN SIGN IT FOR YOU : )https://amzn.to/3afTmOu (BE LEFT BEHIND: Discover Bitcoin and Cryptocurrency Before Your Grandma Beats You to It) http://www.advanceyourart.com/captivate-podcast/eduardo-placer/yuricataldo.com (yuricataldo.com) CREDITS: Our theme music is written and mixed by Chicago-based composer, engineer, and multi-instrumentalist Ryan Black of the Black's Backbone collaborative. And produced by REB Records. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
How to build brands, partnerships, and expand internally. In this episode, guest Valerie Brown joins host Simon Hodgkins. Valerie is the CEO of the Val Brown Group, where they work with CEOs, CMOs, Entrepreneurs, and Business Owners to drive company growth through brand strategy. Valerie has helped brands like Hard Rock Cafe, City Winery, Nashville's Country Music Hall of Fame, MTV, and many more.
In this episode, FounderSuite CEO Nathan Beckord discusses how his inside knowledge of the fundraising process was eye-opening and led to a huge discovery—running a sloppy fundraising process could keep your startup from raising. That's when he came up with the idea for FounderSuite—a venture-backed company that makes the leading “funding stack” (investor database, CRM, pitch deck hosting, and Investor Update tools) for startups raising capital. Since launching in 2016, users have raised over $3 Bln in seed and venture capital.Prior to starting Foundersuite, Nathan spent ten years working with over 150 startups as interim CFO, Business Developer, and Advisor. Nathan has an MBA in Entrepreneurship, a BSC in Finance, and is a Chartered Financial Analyst (CFA).Check out this episode to hear more about:Making smart pivots in your business based on what your customer really needsHow you can get ahead by being will to experiment with unique marketing strategiesWhy going with your gut is really what will build your businessConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
Locked On Auburn - Daily Podcast On Auburn Tigers Football & Basketball
The Auburn football program has brought in speakers to talk to Bryan Harsin's team throughout the offseason. The Auburn Tigers are waiting to help their team with building personal brands for the sake of NIL.On today's Locked On Auburn, Zac Blackerby is joined by Eli Dvoskin, a popular TikToker and Auburn student. He was asked to speak to the Auburn football team after spring practice about growing their accounts.JOIN THE DISCORD: https://discord.gg/4BT7Y2uVHuSupport Us By Supporting Our Sponsors!Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Locked On Auburn - Daily Podcast On Auburn Tigers Football & Basketball
The Auburn football program has brought in speakers to talk to Bryan Harsin's team throughout the offseason. The Auburn Tigers are waiting to help their team with building personal brands for the sake of NIL. On today's Locked On Auburn, Zac Blackerby is joined by Eli Dvoskin, a popular TikToker and Auburn student. He was asked to speak to the Auburn football team after spring practice about growing their accounts. JOIN THE DISCORD: https://discord.gg/4BT7Y2uVHu Support Us By Supporting Our Sponsors! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This is Eric Golden and my guest today is Jasmine Maietta, founder of round21. Our conversation is a masterclass in brand building and collaboration. We cover how round21 was able to collaborate with large brands so early, how she builds a digital-physical model around goods, and why it's so important to speak the same language as your partner, whether they would be a world class athlete or celebrity. Please enjoy this episode with Jasmine. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Coinbase Prime. Coinbase Prime combines advanced trading, battle-tested custody, financing, and prime services in a single solution. Clients have used our comprehensive investing platform to execute some of the largest trades in the industry because we are the only publicly-traded company with experience trading and custodying crypto assets at scale. Get started with Coinbase Prime today at coinbase.com/prime. ----- Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag Show Notes [00:02:09] - [First question] - How round21 ended up collaborating with Budweiser, NFLPA, and Bored Ape Yacht Club [00:04:18] - Overview of round21, their mission, products, and what they do with big brands [00:05:27] - How a traditional athlete sponsorship works today [00:07:43] - Why celebrities entering the NFT space sometimes don't do as well as they think they will [00:09:45] - The rumor of round21 appearing on Shark Tank and if it's true [00:11:35] - How interested are athletes in interacting with round21 and what excites them [00:13:21] - If she considers round21 to be a Web2, Web3 or bridge company [00:14:48] - The physical and digital divide of collectibles as it pertains to the customer [00:17:44] - The major differences between the NFL roadmap and the NBA roadmap [00:18:53] - Her insight on pulling off a huge event and how much work and preparation it takes [00:21:28] - Proof of Attendance and how she sees it impacting the world of sports [00:23:05] - What a POAP is and what attendees received for Proof of Moment [00:24:50] - The challenges of running limited run manufacturing and the customer acquisition cycle of a low frequency purchase [00:28:08] - Balancing round21's brand versus the artist's or athlete's brands [00:29:42] - How they work with an artist or athlete when they are unsure of what they want [00:33:43] - Her take on what has been working well in the NFT space and what isn't [00:35:44] - Advice for keeping brand identity intact with multiple representatives [00:38:22] - Her experience working with big brands over her career and how it's shaped her learning [00:39:50] - How she would explain the NFT space to a big brand and what their biggest push backs are [00:41:53] - A quick sketch of how she ended up where she is today [00:44:09] - What she is most excited to see built over the next 6 months and the next 6 years
Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand. Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning. In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.
In this episode, I sit down with Tiffany Sauder, CEO of Element Three (https://elementthree.com/). We dive into how Tiffany helps her team build better brands for the company's customers. We go deeper into her experience from leading E3 into some pivotal transitions. Tiffany explains people want authentic brands and this comes from leadership being transparent. Tiffany's focused yet passionate tone shows how much she loves helping her company succeed. She even gives some insight from her own personal experiences and vulnerability when she launched Scared Confident (https://www.tiffanysauder.com/scared-confident/) in 2021. Special Guest: Tiffany Sauder.
A lot of brands just don't get it. That's one of the things I've learned as a longtime brand marketer and as someone who now covers them for a living. That's why I'm excited to talk to Dr.Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos and Consumer Market Research Professor at UCLA. He's also the author of the Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning, which came out this past fall and is a Wall Street Journal and USA Today Bestseller.We talk to Emmanuel about why many advertising campaigns fail, the important of psychographics, why leveraging micro-moments to build connections with consumers can be a competitive advantage—and more. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
On today's episode, Pricilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of "Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning" Together they pull back the curtain and reveal how brands are expecting future-proof marketing and consumers just want a little comfort in the buying process.
In today's episode of The Action and Ambition Podcast, we are joined with Dhomonique Murphy. Dhomonique is a 3times Emmy Award-winning TV personality, professional speaker, masterful storyteller, and one of the most sought-after media trainers in the world. She has appeared on stages across the nation and has been featured on The Steve Harvey Show, FOX, ABC, NBC, HSN, CBS, and countless radio, print, and local television platforms. She is also the president of The Luxure Group, a modern world public relations agency specializing in high-end mass media exposure for brands looking to make an impact. Don't miss a thing!
How to Use Purpose to Build Brands & Teams with Siew Ting, CMO, Greater Asia, HP Inc. Did you ever wonder how to define or find your purpose? Or how to do the same for a team or a business? In episode 639 I chat with, Siew Ting who has worked for Unilever, Mars and now HP Inc. leading teams to build brands with purpose. Listen as she shares how she does this plus her advice to women to do the same in their careers.
“I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst's best-selling book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”Emmanuel is like a physician for brands. I couldn't get enough of his ideas in our talk and we continued our conversation long after the podcast ended. Emmanuel began his research career humbly and has become one of the most trusted advisors for growing brands. Today he is Global Lead: Brand Thought Leadership for Brand Tracking at Ipsos. He is also a contributor to Forbes and Media Post, a reviewer for the Journal of Advertising Research and adjunct faculty at UCLA Extension.We dive deep into why and how brands must create meaning with consumers. We also discuss the power of nostalgia in branding and the appeal of Pink Floyd and Brittany Spears as a student learning English.
Every day, we are berated with advertising for products and services trying to convince us to switch to their brand. What makes us take pause and pay attention is no longer the fear of missing out. Audiences want to find meaning in the products they buy and activities they take part in. So, how can you convey to your customer that your brand has meaning? Our guest today is Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, where they are passionately curious about society, markets, and providing a game changing understanding of the world to help clients make faster, smarter and bolder decisions. He is also the author of Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning. In this book, Emmanuel shows us how to use simple hacks to create and grow brands that deliver meaning — even with a limited budget. We ask Emmanuel, “What is the quest for meaning in branding? Why do people care about some brands and almost instantly forget others?" and his answers deliver! Emmanuel helps us understand why customers are seeking meaning and why companies need to focus on creating long term strategies that incorporate feelings of nostalgia, joy, and empathy. That's what makes people want to come back year after year. Next, we move to discuss how thought leadership connects to branding and how the thought leader needs to inject a level of self into their work regardless of where it can be found. We study how academics and practitioners often have a large gap between each other, when in fact they can learn a lot from each other. Emmanuel teaches us to bridge that gap and bring complex ideas to customers in simple, intuitive, and relevant ways. We round out the conversation with Emmanuel's thoughts on why thought leadership works at Ipsos, and how true leadership involves listening to what the market wants to learn, hear, and monetize. From there, they help the customer answer the questions of “So What?" and "What Now?” by giving them ideas that are relevant and actionable to the market. This is a great episode for everyone interested in brand-building. Listen in! Three Key Takeaways: Thought Leaders need to help clients create a brand that has meaning, in order to create customer loyalty. The fear of missing out brings short term results, but creating a positive emotional connection with a brand will make consumers invest for the long term. Great thought leadership ideas shouldn't be complex! Find ways to make your concepts quick and easy to understand.
The new book from Dr. Emmanuel Probst is a thoughtful and interesting look at how brands can build their direction on helping customers fulfill various needs. Brand Hacks - How to Build Brands by Fulfilling The Consumer Quest for Meaning is on sale now online and in bookstores everywhere. From personal to social and emotional need seeking, the book details reasons, ideas and examples of brands hacking their way to long-term success. Dr. Probst is a long-time consumer researcher and is currently the senior vice-president for brand health tracking at Ipsos, a global market research firm. He is also an adjunct professor at UCLA. He joined host Jason Falls on Digging Deeper to talk about how brands can be built on fulfilling those consumer quest for meaning. This episode of Digging Deeper is brought to you by PodchaserPro. PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts. If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective! Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing.Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives.The book can be ordered here: https://powerhousebooks.com/books/brand-hacks-how-to-build-brands-by-fulfilling-the-consumer-quest-for-meaning/
John Arbuckle, founder of Singing Pastures, joins us to discuss their uncommon, revolutionary, and regenerative practices of growing pigs.---------------------------------------------------Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. Other ways to support our work:- Share the podcast - Give a 5-star rating- Or buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture. ----------------------------------------------------What is the role of the humble pig in regenerative ag? How is building brands key to move and get customers on board? Is it possible to gain profit without compromising the environment?More about this episode on https://investinginregenerativeagriculture.com/john-arbuckle.Find our video course here:https://investinginregenerativeagriculture.com/course/----------------------------------------------------For feedback, ideas, suggestions please contact us through Twitter @KoenvanSeijen, or get in touch through the website www.investinginregenerativeagriculture.com. Join our newsletter on www.eepurl.com/cxU33P. The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.Support the show Support the show (https://www.gumroad.com/investinginregenag)
Thamarrah is joined by Tameka Bazile (she/her) to discuss creating marketing strategies that reflects your audience's stories and building a brand where people feel seen, heard, and understood. Tameka is helping entrepreneurs whose identities have been ignored by the girlboss-chic business coaches of the world. She's giving you the tools to build impactful brands and create conscious content that both empowers and serves your communities. -------------------------------------------- If you want to support the show go to patreon.com/thamarrahjones and become a patron for $3 per month. Get episodes 3-5 days early, videos of the interviews, and access to the interview schedule to know what guests are coming up next; submit questions or watch live to call into the show and ask questions!
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Dr. Emmanuel Probst's background combines over 15 years of market research and marketing experience with strong academic achievements. As Senior Vice President at Ipsos, Emmanuel supports his clients by providing them with a full understanding of their customer's journey. His experience spans a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies, and media outlets. He is the author of the upcoming book Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning (September 2021). Dr. Probst teaches Consumer Market Research at the University of California at Los Angeles (UCLA). Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from Nottingham Trent University, United Kingdom. Episode Highlights What does the ongoing global pandemic mean for brands? “Everything has changed and nothing has changed.” Brands are still focused on the quest for meaning. What has changed specifically? “What has changed is how we deliver our brands to our customers. The world now is hybrid—or else.” Brands need to demonstrate their purpose. “You need to demonstrate purpose instead of just talking about it,” says Emmanuel. “Brands like Patagonia and National Geographic are built around purpose.” But, he notes, tech brands like Google and Apple are starting to retool around purpose. What brand has made Emmanuel smile recently? In keeping with our theme of brand meaning and purpose, Emmanuel pointed to the (long overdue) rebranding campaign of Ben's Original, formerly Uncle Ben's. This is another example of a brand walking its talk. To learn more about Emmanuel, check out his book Brand Hacks on Amazon, the useful resources on the Ipsos website, as well as Emmanuel's own site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you're hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I'll see you on the Internet!
Brands with “purpose” in their DNA face the biggest fallout when they make a mistake: think Patagonia and Thank You. So where does that leave everyone else? New research from The Guardian finds purpose drives growth and keeps customers, and demand is climbing. The dairy industry is a major emitter – belching cows emit a shedload of methane – but it's working to clean up what it can. Dairy Australia is taking an honest approach and targets “change-makers” in its comms – the 50 to 60 per cent of people who are socially conscious, who vote with their wallets and live their values. “The risk is greater if we do nothing and stay quiet,” says Amber Beaumont, Dairy Australia's Communications Strategy Advisor. Mason Rook, The Guardian's Commercial Director, says audiences can spot tokenistic gestures, so brands must walk the talk – or get called out. But ME Bank's Head of Purpose and Customer Advocate, Scott Dare, says a no amount of purpose will cut it if the product is crap: “No-one will be interested.” See omnystudio.com/listener for privacy information.
In this episode, I once again remind founders that what the layperson refers to as “brand” is really an outcome of a social process. You will never fully control this. You don't build brands. Consumers do. I describe why this definition matters, how ‘brand' differs from brand identity (something you actively create and control) and why this distinction matters to you. This is your monthly slice of humble pie. I don't provide napkins.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
In this episdoe, hear from Wally Green, a celebrity table tennis pro, entertainer and co-founder of the SPIN brand, an iconic ping-pong social club in NYC and in major cities across America. Growing up in one of the most dangerous housing projects in Brooklyn, at a very young age, Wally sought protection through gangs, guns, and violence. In the midst of all the abuse and turmoil in his life, at a late age he found a totally unusual sport and excelled, becoming one of the most Internationally famous and entertaining American table tennis players in the world! Wally has appeared in numerous local and international newspapers, magazines, and local as well as international TV. He is currently working on an autobiography about my life titled "From the Pistol to the Paddle and is part of an award-winning documentary titled "The Tables." His team has won numerous awards including Holly Shorts Film Festival in Hollywood which is an Oscar qualifying film festival. Wally is also currently working on my new documentary titled "My North Korean Ping Pong Diplomacy." This is where 2 years ago he went to North Korea alone to represent the US in competition! He was the only westerner who attended. Read more at: https://www.whoiswallygreen.com/ Natlyn Jones is the founder of SheWarrior®, activewear that is designed for women to find your strength, fuel your confidence and achieve every goal, regardless of the barriers. As the wife of professional boxing champion Roy Jones Jr., Natlyn is an active boxing promoter, she works towards changing the status quo of boxing, a typically male dominated sport, by empowering women to raise a fist. Natlyn’s passion for boxing runs in the family. After two years of fight training, learning the techniques and discipline required to be a boxer, Natlyn was inspired to launch SheWarrior®. Her mission: to nurture the fighting spirit within all women and lead them towards championing their health, wellness and inner warrior. Read more at: https://iamshewarrior.com/ Visit the Entrepreneur Presenters for June 6, 2021 at their Websites: Kelly Oriard & Callie Christensen are the co-founders of Slumberkins, a line of cuddly creatures, designed to promote positive attachments for children. Slumberkins promotes early emotional learning through creatures children adore and tools caregivers trust—helping you raise resilient, caring, and confident children. Each creature is made of the softest, luxurious fabric and is machine washable and accompanied by an original Sleepytime Rhyme, written with therapeutic techniques to promote a specific positive life skill, at https://slumberkins.com/ David Katz is the founder and inventor of Swaggr socks, made almost entirely from recycled plastic bottles. They are designed for comfort and one size fits kids size 1 to men's 16! Experts say that there could be more plastic than fish in the ocean, as soon as 2050. With 8 billion pounds of plastic waste flowing into the oceans each year, it should come as no surprise. Swaggr’s vision is to conserve and create a cleaner ocean so that the marine life remains healthier and live longer. Swaggr socks are made from up to 91% recycled plastic bottles. More than two bottles are used to make each pair of socks., at http://www.swaggr.com/ Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
In this episdoe, hear from Wally Green, a celebrity table tennis pro, entertainer and co-founder of the SPIN brand, an iconic ping-pong social club in NYC and in major cities across America. Growing up in one of the most dangerous housing projects in Brooklyn, at a very young age, Wally sought protection through gangs, guns, and violence. In the midst of all the abuse and turmoil in his life, at a late age he found a totally unusual sport and excelled, becoming one of the most Internationally famous and entertaining American table tennis players in the world! Wally has appeared in numerous local and international newspapers, magazines, and local as well as international TV. He is currently working on an autobiography about my life titled "From the Pistol to the Paddle and is part of an award-winning documentary titled "The Tables." His team has won numerous awards including Holly Shorts Film Festival in Hollywood which is an Oscar qualifying film festival. Wally is also currently working on my new documentary titled "My North Korean Ping Pong Diplomacy." This is where 2 years ago he went to North Korea alone to represent the US in competition! He was the only westerner who attended. Read more at: https://www.whoiswallygreen.com/ Natlyn Jones is the founder of SheWarrior®, activewear that is designed for women to find your strength, fuel your confidence and achieve every goal, regardless of the barriers. As the wife of professional boxing champion Roy Jones Jr., Natlyn is an active boxing promoter, she works towards changing the status quo of boxing, a typically male dominated sport, by empowering women to raise a fist. Natlyn’s passion for boxing runs in the family. After two years of fight training, learning the techniques and discipline required to be a boxer, Natlyn was inspired to launch SheWarrior®. Her mission: to nurture the fighting spirit within all women and lead them towards championing their health, wellness and inner warrior. Read more at: https://iamshewarrior.com/ Visit the Entrepreneur Presenters for June 6, 2021 at their Websites: Kelly Oriard & Callie Christensen are the co-founders of Slumberkins, a line of cuddly creatures, designed to promote positive attachments for children. Slumberkins promotes early emotional learning through creatures children adore and tools caregivers trust—helping you raise resilient, caring, and confident children. Each creature is made of the softest, luxurious fabric and is machine washable and accompanied by an original Sleepytime Rhyme, written with therapeutic techniques to promote a specific positive life skill, at https://slumberkins.com/ David Katz is the founder and inventor of Swaggr socks, made almost entirely from recycled plastic bottles. They are designed for comfort and one size fits kids size 1 to men's 16! Experts say that there could be more plastic than fish in the ocean, as soon as 2050. With 8 billion pounds of plastic waste flowing into the oceans each year, it should come as no surprise. Swaggr’s vision is to conserve and create a cleaner ocean so that the marine life remains healthier and live longer. Swaggr socks are made from up to 91% recycled plastic bottles. More than two bottles are used to make each pair of socks., at http://www.swaggr.com/ Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Ronn Torossian, CEO, 5WPR. About Our Guest Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller.
From all the way from across the pond, Michael Essek joins the Print On Demand Cast this week to spend some time talking about how he is continuing to grow in his POD journey through the use of branding and licensing. From licensing designs to Hot Topic and Spencer's Gifts, he's really on another level when it comes to print on demand. Michael is doing it the right way. For one, he's really focusing on his designs. In fact, during the interview, he takes time to share some of his secrets for coming up with ideas that give way to more ideas, and so on and so forth. He's a wealth of knowledge and Travis and Josiah really try and take it all in in the longest episode ever recorded for the POD Cast. Might need to break this one up, but well worth the listen. Enjoy this week's show! http://printondemandcast.com Join our Facebook Group! ------- Michael's Links: michaelessek.com Little Book Of T-Shirt Ideas Ideas Workshop Waitlist
Richard and Chris talk to Joel Silverman, co-founder of the research company KidsKnowBest about his unlikely path to running one of the leading global companies tacking kids in real time. They chat about the process, insights and how the company helps IP owners and toy companies get an edge in our highly competitive market. In The Endcap, Chris and Richard toss around ideas about the potentially under-served convenience store retail channel? Are there untapped retail opportunities in the nearly 160,00 convenience stores in the U.S.? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. In this episode, we welcome Zuru as a sponsor as well. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
William Woodhams is the CEO of luxury bookmarker Fitzdares. Will cut his teeth at Group LVMH in the wine's team, where he launched Belvedere vodka. His rapid rise saw him evolve through to the watch division, where he worked on both TAG Heuer and Christian Dior. He soon became global CMO of French Connection group, instigating a total rebrand and re-organization of global marketing and brand. He then joined the board of creative agency Mission where he worked on brands as diverse as Amazon, Tiffany, Victoria Secrets, Pirelli and his final project, the launch of the iconic new Annabel's and cycle phenomenon Peloton. He is now CEO of luxury bookmaker Fitzdares. The business has seen a dramatic turnaround in both brand perception and value as it balances cutting edge technology and luxury experiential moments with world-class customer experience. In March, William Launched the Fitzdares Club in Mayfair, the world's first luxury sporting club. William Woodhams relished the opportunities and challenges that lockdown presented. Although it was a real challenge to the business and difficult decisions were made at speed, it was also an opportunity to galvanise the hard work the team had done and for the first time get a competitive edge.Woodhams comes for a background of technology, marketing and luxury and had accepted the CEO position at Fitzdares because he had seen an opportunity. The industry was going in one direction, while governments were catching up with legislation focused more and more on compliance.Woodhams believed there was room for in the market for a mid-sized player that focused on customer experience over advertising and algorithms. A premium alternative, if you will.https://www.fitzdares.com/club/
This weeks episode is an absolute treat. Not only do we get to recap and discuss another success story through DOC platform. We also recap a great brokers open, cars and coffee and a feel good story about feeding over 250 families in Immokalee by bringing the community together for a turkey drive. -- For the treat we interview the eye and the talent behind CorraFilm, Coby Corradino. Coby's story is impressive and he is to say the least a hustler and a talented young entrepreneur. Are you an aspiring videographer, filmmaker or photographer? Coby share's with us how he and his team infiltrated one of the number one real estate markets in America, Naples Florida for real estate and businesses in general at only 20yrs of age. If you are an aspiring entrepreneur, real estate agent and or business owner you wont want to miss this. -- Corrafilm is a Media production company that works closely with Real Estate Agents, Businesses, Events, and individuals in order to Build Brands, Inspire Industries, and Share your Story. Be sure to check them out on social @corrafilm to see some of their projects. You can reach him personally at 786-417-7210
There has been a lot of discussion about long term brand build and short term activation in the last few years. We've engineered our thinking around this opposition where one does a specific job the other doesn't deliver, or at least not as well. This week, we explore if performance marketing (search, e-commerce, programmatic etc.) can be a good vehicle to build a brand, and if yes how?
Welcome to LBB Open House - a podcast on how to build brands better. My name is Suchita. And I'm the co-founder of Little Black Book (www.lbb.in). We'll be taking a deep dive into all things brand building - marketing, customer acquisition, distribution, and more; through candid conversations with founders, CXOs, and investors behind India's most interesting enterprises. From fashion to alco-bev, software to greek yogurt, you will get to hear from people who've built multi-million dollar brands across industries. I am privileged to have access to some of the best in the game and I bring them on the show to ask them the questions that keep many young entrepreneurs such as myself or young business leaders up at night. How to best set up your sales team? What is the future of marketing? Can distribution be the moat around your business? I have learnt so much from my guests through my conversations. And I hope you do too. Oh and before I forget, these episodes are recorded as live webinars, so if you want to watch me have these conversations live and ask my guests any questions, please log on to the LBB app or go to our website www.lbb.in
Karen Hall is our guest today. She is the Founder and Director of 101 Things Marketing. She provides companies with marketing strategies and the execution expertise and ‘grunt' (do it for you) to generate leads and grow their businesses. You don't want to miss the discussion about the importance of creating business assets for the time, that are consistent with your brand and that keep you in the presence of your ideal customer. Hear Karen talk about how in a twist of luck, her business has been virtual since inception 5 years ago, with her team working remotely throughout Australia, NZ, Europe, and South America. Which has meant that she can carry on with business as usual and dedicate her time to helping those businesses affected by the COVID19 pandemic. Karen's business recently won the 2020 Australian Enterprise Award Most Innovative Marketing Consultancy in Sydney, and she talks to us about what that means to her and her business. And how awards can help you too. Karen leaves us with five things that listeners can do right now to set their businesses up for the future. Contact Karen: Karen Hall: +61 447 682 635 https://www.101things.net.au/ The information provided on the Finesse Your Money Podcast is not intended to constitute legal, business, financial or other professional or product advice. It is provided as general information only and is not intended as a substitute for personal advice from a qualified and licensed professional who is familiar with the facts of your particular circumstances. Genene Wilson is an Authorised Representative No 383696 and Credit Representative No 511144; Finesse Financial Advisers is an Authorised Representative No 1267025 and Credit Representative No 511143 of FYG Planners Pty Ltd ABN 55 094 972 540 AFSL/ACL No. 224543. Contact information: Address: PO Box 840 Penrith NSW 2751. Phone: 1300 026 800. See omnystudio.com/listener for privacy information.
Some success principles have withstood the test of time. Things like separating yourself from the competition can be vital for consistent business growth and innovation. In this episode, Adam Torres and William Rosen, CEO at VSA Partners, Inc. and Author of The Activation Imperative: How to Build Brands and Business by Inspiring Action, explore business concepts that both the novice and seasoned executive alike can benefit from.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest
Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam's recent research projects, which lead to this follow up conversation. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
In the fourth episode of the Better Business podcast, Nick interviews Jane Anderson, a communications expert with 20 years of experience working with organisational leaders and business owners to develop their personal brands and leadership capabilities. Jane spent time working for the Mathers family from a young age where she learned the value of a name and a reputation as well as the importance of ethical business practices. She then moved on to working for the Government and eventually started her own business.
The Sugatan Effect podcast - a podcast where eCommerce marketers, advertisers & owners meet and share the knowledge. On this podcast with Daniel, we've talked about this brand he has built to 500k in yearly revenue while he was still in high school. He has shared his automation strategies, how he grew his team, his future plans, & his entrepreneurial journey… Enjoy the show!
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data.
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. About Our Guest Ronn Torossian, CEO, 5WPR Ronn Torossian is the founder and CEO of 5W Public Relations, one of the 10 largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has overseen the company's dynamic growth, expanding the company to more than 175 professionals in the company's headquarters in the iconic Helmsley Building in Manhattan. With clients spanning the corporate, technology, and consumer sectors, in addition to a robust crisis, digital marketing and public affairs offerings, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His roster of client experience includes work forL'Oréal, Unilever, Walgreens, SAP NS2, Sparkling Ice, KRUPS, Zeta Global, Sinclair Broadcast Group, Wendy Williams, and others. He also has represented top global brands including Coca-Cola, McDonald's and Microsoft. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie's American Business Awards 2019 Entrepreneur of the Year, the ABA PR Executive of the Year and Ernst & Young Entrepreneur of the Year semi-finalist. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, has appeared on CNN & CNBC, was named to PR Week's “40 under Forty” list, is a contributing columnist for Forbes and the New York Observer, and his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations” is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.
Ronn Torossian is an American public relations executive, and founder of New York City-based 5W Public Relations http://www.5wpr.com . Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." He was the national president of the North American branch of Betar, the international Zionist youth movement associated with Israel's Likud party, and co-founded with fellow Betar members Danny Danon and Yoel Hasson [who also became Israeli politicians] an organization called "Yerushalayim Shelanu" (Our Jerusalem), which promoted Israeli settlement in eastern Jerusalem. Yishai joins Ronn in his offices to discuss Israel's image, especially in light of anti-Israel efforts by such organizations as the New Israel Fund.
© 2020-2025 Ivy Podcast Discovery LLC
