Podcasts about invisible influence the hidden forces

Chapter 1 What's Contagious"Contagious: How to Build Word of Mouth in the Digital Age" is a book written by Jonah Berger. It explores the concept of why certain content, products, or ideas become popular and go viral, while others do not. The book provides insights into the principles behind contagious messages and offers practical techniques for creating content that is more likely to be shared and talked about. Jonah Berger delves into six key factors that make something contagious: social currency, triggers, emotion, public, practical value, and stories (STEPPS). He explains how these elements influence people's decision-making process and shape their behavior when it comes to sharing information. The book also discusses the role of digital technology and social media platforms in amplifying word-of-mouth marketing. Berger provides real-world examples and case studies to illustrate his concepts, helping readers understand how to apply these principles to their own marketing strategies. Overall, "Contagious" offers valuable insights into understanding the psychology behind viral content and provides practical tips for building word-of-mouth in the digital age. It is a useful resource for marketers, entrepreneurs, and anyone interested in understanding the dynamics of how ideas spread in our connected world.Chapter 2 Is Contagious Worth Read"Contagious: Why Things Catch On" is a non-fiction book written by Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School. The book explores the science behind why certain ideas, products, and behaviors become popular and spread like wildfire while others languish. Berger introduces six principles that he believes contribute to the contagiousness of ideas, called the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories). He supports his theories with examples and case studies from various industries, making it an interesting read for those interested in marketing, psychology, or social sciences. The book has received positive reviews for its insights into what makes things go viral and its practical advice on creating contagious content. However, it's important to note that individual opinions on the book may vary, as it depends on one's interests and expectations. If you are interested in understanding how ideas spread and the factors that contribute to their success, "Contagious" could be worth reading.Chapter 3 Contagious SummaryIn this article, we provide a comprehensive summary of the book "Contagious: Why Things Catch On" by Jonah Berger. Delve into the fascinating world of viral marketing and discover how certain ideas, products, and messages spread like wildfire through word of mouth. Unleash the power of contagiousness and learn the secrets behind creating content that resonates with people, ignites conversations, and generates lasting impact. Join us on a journey through the science of social transmission and uncover the key principles that make ideas go viral.Chapter 4 Contagious AuthorThe book "Contagious: How to Build Word of Mouth in the Digital Age" was written by Jonah Berger. It was released on March 5, 2013. In addition to "Contagious," Jonah Berger has also written another notable book called "Invisible Influence: The Hidden Forces that Shape Behavior." This book was published on June 14, 2016. Regarding the best edition among Jonah Berger's books, it is subjective and depends on personal preference

Jonah Berger is a renowned author, speaker, and marketing professor at the Wharton School at the University of Pennsylvania. His insights into social dynamics, consumer behavior, and word-of-mouth have made him a leading expert in the field. Berger is best known for his New York Times best-selling books, "Contagious: How to Build Word of Mouth in the Digital Age" and "Invisible Influence: The Hidden Forces that Shape Behavior".Berger's work decodes the science behind why things catch on and how ideas spread, offering invaluable insights for marketers, entrepreneurs, and individuals alike. His groundbreaking research has been published in top-tier academic journals, and he has been featured in numerous popular outlets like The New York Times, The Wall Street Journal, and Harvard Business Review.Berger holds a Ph.D. in Marketing from Stanford University, and his innovative teaching methods have earned him numerous awards. Whether through his books, lectures, or consulting work, Berger continues to shape the way we understand influence, social transmission, and the power of virality.Connect with Jonahhttps://jonahberger.com/Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyalahttps://www.tiktok.com/@alchemistslibrary?lang=en

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!] What We Discuss with Jonah Berger: We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And much more… Full show notes and resources can be found here: jordanharbinger.com/774 Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Everyone snoops and eavesdrops. . It's part of being human. This episode begins with a discussion on eavesdropping and snooping and why it is so hard to resist and what purpose it serves. ( Source: John L. Locke author of Eavesdropping (https://amzn.to/2O7an63)  Financial advice often begins with the admonition that you need to stop spending so much - no more credit cards, save more - spend less, you know the drill. Maybe that is the is the wrong way to look at it. Maybe you should spend even more on the things that matter and mercilessly cut back on the things that don't. That is the premise behind my guest Ramit Sethi's advice that he says will make you rich without feeling deprived along the way so you can still have you morning latte without guilt. Ramit Sethi is author of the very popular book I Will Teach You To Be Rich (https://amzn.to/2A7GqKG) .  There are so many things that influence your thoughts and actions that you are totally unaware of. For example, If your neighbor first buys the car you are thinking of buying, you are less likely to buy it. If you are negotiating with someone, you are more likely to be successful if you mirror their posture and behavior. And there are so many more things that completely escape your radar. Listen as my guest, Dr. Jonah Berger explains. Jonah is a professor at the Wharton School at the University of Pennsylvania and author of the book Invisible Influence: The Hidden Forces that Shape Behavior (https://amzn.to/2V9oZDa). Some things just taste better frozen. Snickers bars and Reese's peanut butter cups are obvious examples but listen to hear other common foods you really need to try frozen - because they are even more delicious and you probably never knew. http://www.prevention.com/food/12-foods-that-taste-even-better-frozen PLEASE SUPPORT OUR SPONSORS! Go to https://Indeed.com/Something to claim your sponsored job $75 credit to upgrade your job post! Plus earn up to $500 extra in sponsored job credits with Indeed's Virtual Interviews. See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK We really like The Jordan Harbinger Show! Check out https://jordanharbinger.com/start OR search for it on Apple Podcasts, Spotify or wherever you listen!  If you're the type of person who's always thinking about new business ideas or wondering “What's the next side hustle I should spin up?” — check out the podcast My First Million! Today is made for Thrill! Style, Power, Discovery, Adventure, however you do thrill, Nissan has a vehicle to make it happen at https://nissanusa.com Listen to Curiosity Daily on Apple Podcasts, Spotify, or wherever you get your podcasts. With prices soaring at the pump, Discover has your back with cash back! Use the Discover Card & earn 5% cash back at Gas Stations and Target, now through June, when you activate. Get up to $75 cash back this quarter with Discover it® card. Learn more at https://discover.com/rewards Get all of the supplies & tools you need to get your job done! Visit https://ferguson.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! Search Dell Technologies Small Business Podference on Audacy.com, Spotify or Apple podcasts! Please buckle up! Don't risk it and remember, Click It or Ticket. Brought to you by NHTSA. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola, and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

หนังสือ Invisible Influence: The Hidden Forces that Shape Behavior ของ Jonah Berger- อะไรทำให้เราต้องทำแบบที่เราทำอยู่ทุกวันนี้ ถ้ายังไม่เคยตั้งคำถามแบบนี้หนังสือเล่มนี้มีคำตอบ- 99% ของพฤติกรรมเราถูกกรอบโดยคนอื่น ไม่ใช่จากสิ่งที่เราต้องการเป็นจริง ๆ- สภาพแวดล้อมจึงเป็นส่วนที่สำคัญอย่างยิ่ง ถ้าเราคบคนเช่นไร ก็จะมีชีวิตเหมือนคนเช่นนั้น- เมื่อเรามองว่าเราจะพยายามทำสิ่งที่แตกต่าง แต่ความแตกต่างนั้นไม่ได้บ่งชี้ถึงความแตกต่างเลย (The illusion of distinction)- เหตุผลของของการจะเป็นนักกีฬาที่เก่ง ก็มักจะขึ้นอยู่กับอันดับของการเกิดและ 75% มักจะมีพี่อย่างน้อยคนนึง

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If you ever lose something at an airport – where do you go to find it? The Lost & Found of course. But do you know how many Lost & Founds there are at the airport? A LOT. That is just one of many great airline travel tips that begin today’s episode. http://www.thisisinsider.com/airport-travel-hacks-2016-8/#avoid-paying-for-a-luggagecart-by-using-one-that-was-left-in-the-pickup-area-outside-the-terminal-by-someonewho-didnt-return-theirs-bonus-return-them-for-money-1People complain about their healthcare but things are beginning to change for the better – and there are ways you can access that better care now. That is according to Dr. Marty Makary, a surgeon, professor at Johns Hopkins University and author of the book The Price We Pay: What Broke American Health Care and How to Fix It (https://amzn.to/31FfgqN). Listen as Dr.Makary describes the challenges we face and the solutions that are already here.Most people agree that Reese’s peanut butter cups and Snickers Bars taste better frozen. But there are a lot of other foods you likely never considered that also taste really good frozen. Listen and discover some great frozen delights. http://www.prevention.com/food/12-foods-that-taste-even-better-frozenWeird things influence you. If your neighbor first buys the car you are thinking of buying, you are less likely to buy it. Same thing at a restaurant. If someone else first orders what you are about to order, you are more likely to change your mind. Why? It turns out there are a lot of these subtle influences that affect your behavior. Listen to hear what they are from my guest, Dr. Jonah Berger, a professor at the Wharton School at the University of Pennsylvania and author of the book Invisible Influence: The Hidden Forces that Shape Behavior (https://amzn.to/2V9oZDa).This Week’s Sponsors-Babbel. To learn a language go to www.Babbel.com and get a whole year of access to Babbel for as low as $3.50 a month!

How does anything become popular? And what are the influences that dictate our decisions – whether we’re conscious of it or not? Wharton School Professor Jonah Berger is a world-renowned expert on social influence, consumer behavior, and why things spread or go viral. He’s also written two bestselling books: Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Berger joins the podcast to explain why, at its core, word of mouth marketing is about understanding your audience’s needs and motivations. While you “can’t cheat the system” with word of mouth, you can create it and get people sharing and talking about your stuff. Listen to this episode to learn: • Why social currency makes people feel like insiders • The impact of word of mouth, and why it happens less online than you think • How triggers like “peanut butter and…” or the Snickers “Hangry” ad campaign can serve as reminders for brands and products • How emotions (both positive and negative) can motivate us to share, or hold us back from sharing • The brand strategy behind “same, but different” – or, why “optimal distinctiveness” has been so successful for companies like Apple, Chobani, and others • A preview of Berger’s next book about how to change anyone's mind • Will the “royal” baby name Archie catch on, and how long until it falls out of fashion? For more information on Jonah Berger: jonahberger.com

Whether we realize it or not, people have a surprisingly powerful impact on each other and social influence plays a tremendous role in shaping human behavior. Dr. Jonah Berger, professor at the University of Pennsylvania's Wharton School of Business has spent over 15 years studying these concepts within the field of behavioral science. In this episode, he and host Bill Coppel – Managing Director and Chief Client Growth Officer at First Clearing – discuss the ways in which we can motivate ourselves and others, be more influential, and use our understanding of how social influence works as a powerful business tool. When evaluating how people choose the financial advisor that they do, returns are only one of the features that factor in to the decision. Dr. Jonah Berger joins host Bill Coppel to talk about the importance of value creation for one's clients by understanding what drives customer behavior and by understanding the impacts of social influence. Jonah talks about the motivations that shape our decisions via a six-step framework called STEPPS. This framework is an acronym that stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Among the takeaways is a discussion around the power of stories and how financial professionals can communicate information in this way so that their clients can in turn take those same stories to transmit information to someone else and be an advocate for their services. In this episode, you'll hear: How the concept of social currency relates to financial services How to help your clients become advocates for you What the psychological drivers are for why we share via a practical framework Best practices for communicating with clients and ways to stay top-of-mind Jonah Berger is a marketing professor at the University of Pennsylvania's Wharton School of Business. He has published dozens of articles in top-tier academic journals, and accounts of his work frequently appear in popular outlets such as The New York Times, NPR, The Wall Street Journal, and the Harvard Business Review. He is a New York Times best-selling author of the book Contagious: Why Things Catch On, as well as Invisible Influence: The Hidden Forces that Shape Behavior. He has spent over 15 years studying the behavioral sciences that underlie how people make decisions, how ideas and products catch on, and how social influences shape behavior. He also consults with top Fortune 100 companies, including Google, Apple, and Vanguard, to name a few. Ways to contact Jonah/learn more: Website: jonahberger.com  Disclosure: This content is provided for general informational purposes only. The views expressed by non-affiliated guest speakers are their own, and do not necessarily reflect the opinion of First Clearing or its affiliates. First Clearing and its affiliates do not endorse any guest speakers or their companies, and therefore give no assurances as to the quality of their products and services. This channel is not monitored by First Clearing. For more information on our podcasts visit firstclearing.com. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo and Company. Copyright 2018 Wells Fargo Clearing Services, LLC. All rights reserved. First Clearing provides correspondent services to broker-dealers and does not provide services to the general public. CAR 1218-02591

In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior". We also talk about social currency, triggers, emotion, and much more. The post Ideas: Jonah Berger — Contagious: Why Things Catch On appeared first on Adam Kirk Smith.

Dr. Patrick Berner, Physical Therapist and Registered Dietitian, comes onto the show today to discuss how he got to where he is at today, why he pursued becoming a dietitian, the difference between a nutritionist and a registered dietitian, an overview of undergrad and dietitian graduate school, similarities and differences between DPT programs and RDN programs, some of the limitations of Dietitian school and how he thinks those limitations should be addressed, some of the ways that Dietitians need to be incorporated into the healthcare spectrum, and much more!   Biography: Patrick Berner, PT, DPT, RDN is a physical therapist and registered dietitian nutritionist currently practicing in upstate South Carolina. His work is centered around community outreach and management of individual health assets. Dr. Berner's blend of content knowledge has quickly positioned him as a sought-after voice in conversations related to health promotion and wellness practice where he has been an invited presenter at the state and national level, urging the integration of nutrition and movement for enhanced outcomes and risk reduction of chronic disease. Patrick is an active member of APTA and has served as an integral part in the formation of the new Council on Prevention, Health Promotion, and Wellness in Physical Therapy. He is also involved as both a content expert and lead for the early work-life team within the Academy of Prevention and Health Promotion Therapies (APHPT).  Fuel Physio Website: https://fuelphysio.com/  Academy of Prevention and Health Promotion Therapies: https://www.aphpt.org/  APTA Council on Prevention, Health, Promotion, and Wellness Website: http://www.apta.org/PHPW/  APTA Council on Prevention, Health, Promotion, and Wellness Twitter Page: https://twitter.com/PHPWCouncil  Patrick's Facebook Page: https://www.facebook.com/patrick.berner  Patrick's Twitter Page: https://twitter.com/TheFuelPhysio  Patrick's Instagram Page: https://www.instagram.com/thefuelphysio/  Invisible Influence: The Hidden Forces that Shape Behavior book: https://www.amazon.com/Invisible-Influence-Hidden-Forces-Behavior/dp/1476759731/ref=sr_1_1?ie=UTF8&qid=1522900139&sr=8-1&keywords=invisible+influence+the+hidden+forces+that+shape+behavior  The Ultimate Sales Machine book: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158/ref=sr_1_1?ie=UTF8&qid=1522900121&sr=8-1&keywords=the+ultimate+sales+machine    EDGE Mobility Website: https://edgemobilitysystem.refersion.com/c/e051d     

Who is Jonah Berger? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. What is Contagious? Contagious is all about the science of word of mouth, lots of companies from big to small want to see things catch on and we see examples of things that catch on. However, underneath that there is a question — Why? Why do somethings catch on, and other fail? It’s not about high budgets or even having the best product. It’s about Word of mouth and social influence. Advertising and paid media is expensive and not very effective. Dollar spent on word of mouth, goes 10 times as far as a dollar spent on advertising. How do we get people talking about and sharing our stuff? We often think it’s luck, or chance but it’s not, it’s a science behind it. We’ve looked at thousands of online content, tens of thousands of brands, millions of purchases across US and the world. The same 6 ‘STEPPS’, keep coming up again and again. The ‘STEPPS’ Framework (credit: unruly.co): 1. Social Currency People care about how they look to others. They want to seem smart, cool, and in-the-know. So be sure to find the inner-remarkability (e.g. Will it Blend?) and make people feel like insiders. 2.Triggers Top-of-mind means tip-of-tongue. So consider the context and grow your habitat so that people are frequently triggered to think about your product or idea. Rebecca Black’s ‘Friday’ music video is a great example of this. 3.Emotion When we care, we share. Emotional content often goes viral, so focus on feelings rather than function. And kindle the fire using high arousal emotions. 4.Public Built to show, built to grow. The more public something is, the more likely people will imitate it. Design products and initiatives that advertise themselves (e.g. red bottom shoes) and create some visible behavioural residue. 5.Practical Value News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on. 6.Stories Information travels under what seems like idle chatter. Stories are vessels — so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. Each of these explains why people talk and share and why all sorts of products and services catch on.  What is the best way to gain social currency at a time when people like Instagram Influencers are on the rise? Much more important than the technology, it’s the psychology. One platform is not more important than the other, it’s about understanding why people are sharing on platforms. Companies change platforms because they hear that’s where their users are. Foursquare was big, then it wasn’t. Vine was a big thing, then it wasn’t. It’s really easy to focus on the technology, but to be successful, you need to focus on the psychology.  Why do some accounts do better than others? It’s not about having social connections, it’s about getting those connections to share and engage with your content. To get social currency: the better you make someone look, the more likely they are to talk about it and share it.  Example: Please don’t tell — a hidden bar in NYC. ‘Please don’t tell’ is a NYC bar hidden inside of a hotdog restaurant. You can have whatever hotdog you want, but at the back of the restaurant, there’s a rotary dial phone, when you pick up the phone you dial the number and if you’re lucky and they have space the back door of the phone booth will open and you’ll be led into a secret bar.  What’s interesting about ‘Please don’t tell’ is that when we think about Marketing and communications, we think it’s about telling people how great we are, we think it’s really important to be really out there. In some cases however, secrets are interesting — think about the last time someone told you a secret and told you not to tell anyone else. What’s the first thing you do with that information, you tell someone! Having access to information that not everyone has, makes you look smart. You look in the know. Social Media and Instagram Influencers focus heavily on their lifestyle of flying first class, taking pics with celebs, on vacation. Nobody posts about being in the office working on Excel spreadsheets! Why? Because it doesn’t make them look good.  Two things are important: People like sharing things that make them look good. To get people to share our stuff, we need to make them look good. Accounts too often focus on the user having a good time, but there’s no incentive for a viewer to share that information. Nobody cares about you, they care about how it makes them look.  Interesting Example: Beyonce released an album a couple of years ago. No advertising, all she did was put a picture up of it on Instagram. Why? She knew how her followers would be the first people to tell everyone else about it. Being ahead of the curve, makes you look smart.  If you go to YouTube and look at the first comment, it literally says: “First” (I was there before everyone). It’s not about us, it’s about our audience, how can we make them look smart? When we give people social currency, they talk about us, but we get to come along for the ride.  The importance of Triggers: All of the above is about talking about things we like. However, there are many things we like, that we don’t talk about. It’s like having restaurant in the are you love in your town or city where you love the food, and it’s great, you really like it, but you don’t go because you forget about it. However, if someone says: “Hey! Let’s go to that Restaurant” you often don’t hesitate. The challenge is that you don’t think about that particular restaurant.  70% of purchase is consideration. Most people only say what’s at the top of their mind they are filling voids in conversation, so they talk about all sorts of things such as the weather, what they’re doing on the weekend, their kids, etc. Why? Because this is at the top of their mind. However, what we need to trigger is what’s going to get people to talk about us. Therefore, Triggers are little environmental reminders that remind users of a product or service that isn’t there.  For example, when we say: “PB and”… you think “J” as in Jelly. When I say “Rum and…”, you think “coke”. When you watch a movie, you often eat popcorn. These two things have no correlation other than a complimentary association. The question we need to ask ourselves is, what are our triggers? What’s reminds people of our product or service.  All companies have a great message, but will the message get people to think about the company? If people like you, but they don’t think about you, it’s going going to matter very much.  There’s “Kit Kat and Coffee”, there’s “Popcorn and Movies”, there’s “PB & J”. However, what about a SaaS Platform that’s not tangible — how do you create Triggers for these? The principles are exactly the same. When thinking about Triggers, there’s 4 main questions that need answering: Who? — Who’s the audience? Who should think about our product or service? This is target demographics. When? When do we want people to think about us? It’s unlikely that people will think about us all the time, so if you’re a service for example, you need to ask yourself: “When do I want people to think about me?” or better yet, “What problem are they having where my product can be the peanut butter service”.  What’s around at that time? How can we create that link? A study was done at Stanford where we wanted to get under graduates to eat more fruits. Undergrads say they want to eat more fruits and vegetables, but they just don’t do it.  So they tried two slogans: Live the healthy way, eat 5 fruits and veggies a day: traditional nice sounding slogan that many companies would use.  Each and every dining hall tray needs 5 fruits and veggies a day.  Interestingly, people liked the first slogan, but didn’t really like the second slogan. We showed them the font and slogan a few times and over a two week study, we looked at the fruit and veggie consumption and found something interesting. The first slogan (they liked), sounded very good, but didn’t change behaviour. The second slogan (which they related a 1/10) and didn’t like actually made them eat 25% more fruits and veg a day.  Why? We followed the 4 questions: Who? Students at Stanford University.  What’s the when? We don’t want them to think about fruits and veggies all the time, just when the behaviour is taking place.  What’s in the environment at these times? A dining tray. How did we create a link to it? That silly slogan. So when we think of a SaaS slogan, or if you’re an influencer looking to increase your following, then think about the “when” — i.e when you want people to think about you, and think about what will be around at that time. What’s the sense? What’s that tray? What’s missing? This will help identify our triggers for us to come to mind at the right time.  What’s the secret to making virality a regular occurrence? The reason why this question was asked is because after the ALS Ice Bucket challenge, many people tried to “copycat” actions that were all for a good cause, however this was to no avail, even though it followed the exact same model as the ALS Ice Bucket Challenge — so why did the Ice Bucket Challege work and why didn’t the copycat versions work? Jonah mentioned that we think things are the same, however, we don’t actually understand why they’re working. Two things may look very similar, however actually may be quite different on the inside. What’s important is the Inside (what’s driving the behaviour, but not how it looks). After the ALS Ice Bucket Challenge, Jonah received a flood of emails with ideas from organisations on ideas to go viral like spraying ketchup and mustard on each other (not the worst idea he’s heard), for a good cause! Too often companies think that if they just copy what people did to be successful then it will also be successful. Doing the same thing as someone done before isn’t going to be enough. Think about if someone jumped from behind the wall and spooked you, yeah it may work well the first time, but if you do it again and again, it’s not going to be scary, because it’s not surprising, novel or different and therefore it’s not going to work in the same way.  The key thing is why. Figure out why something is successful and how you can make something new, interesting or novel. People often talk about having 1000 true fans, but how many people do you need to start a trend like Movember? Is there a minimum amount of people required to make something catch on?   It’s not about the number, no matter wether this is 1,000 or 2,000. Going viral, isn’t even the goal. When you want to create a “viral video” you work with an ad agency, often at times they go out and pay a bunch of people to watch your content so that they can say it went viral.  However, the goal isn’t to get 1000 people to watch your stuff, it’s to get 1000 people to share and engage with your stuff.  Example: Warby Parker Warby Parker often got questions about various topics and they realised they didn’t have the space on Twitter to answer the questions properly. So they started creating videos. The videos were getting between 100–150 views, and this doesn’t seem much. It’s definitely a far figure from the 10 million views a viral video would get, however, each person sharing it and getting 150 views is much more powerful than the piece of content shared 1m times.  The goals not to be a flash in the pan, the goal is each one for each one. The goal is get each person to share our content. Anything your customer does on your platform is an opportunity to bake word of mouth into the service.  At a time on society where attention is so limited, how do we increase sharing and engagement as we go into 2018? It’s important to understand that the principles of Contagious were around way before the times of Social Media. Often at times users think that 80–95% of word of mouth is done online, when in fact only 7% of the world of mouth actually is. People will always share what will make them look good. Any opportunity when a user is on your platform is your opportunity (irrespective of time) is your opportunity to give them a reason to tell others about your product or service. What would you say are the top 3 latest hacks that companies need to implement going into 2018? The science is the same. Start with understanding your customers. What do they need? Why are they doing what they’re doing and use that to build word of mouth. The second part is actually understand the “STEPPS”. What’s the social currency that will bring your brand for the ride, how can you put a trigger in the environment that reminds people about your product/service.  How can you make your product more observable? What’s an emotional story that users can carry along for the ride? Following the 6 STEPPS in Contagious will really help with word of mouth. Last but not least, be authentic. It’s really easy to talk about us, but it’s much more harder to talk to our customers in a way they’ll understand. Brands that do this very well are very successful. 

Caitlin Schiller talks to New York Times bestselling author Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania, where he teaches Wharton’s top-ranked online course. He is also the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Jonah tells Caitlin about his newest book, Invisible Influence, which reframes the latest research on decision-making and behavioral psychology in a way that will make you rethink how your brain actually works. He explains that our peers play a powerful role in shaping our behavior and that’s mostly okay: influence helps us make decisions; it’s groupthink that’s a problem. After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and the books covered in this episode. For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to http://blnk.st/2uojuCl. That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (https://soundcloud.com/niceaux) and Facebook (www.facebook.com/niceaux).

How much of our decision making is truly born out of our own deeply held beliefs and values rather than a product of messaging from brands and media or the social influence of our family, friends, and peers? Tyler Meuwissen, Xenium's Compensation & HR Analyst, joins Brandon Laws in a discussion of Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger, in which they delve into several subjects including how we buy products to how we participate in meetings at work.   How to Support this Show: Subscribe on your favorite podcast app (iTunes, Stitcher, Google Play, etc.) Review us on iTunes Take our survey and we'll enter you in a drawing for a free book Follow Xenium HR (@XeniumHR) and Brandon Laws (@BrandonLaws) on Twitter Learn more about Xenium HR at xeniumhr.com  

I was focused on what I wanted to say and neglected my audience. Lesson learned! Follow: @j1berger @Jonharper70bd @bamradionetwork Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. He's spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published articles in top-tier academic journals and consulted for a variety of Fortune 500 companies.

In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popular publications like the New York Times and Harvard Business Review often cover his work. You can learn more about Jonah at jonahberger.com TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton on SoundCloud, iTunes or on your podcast app.

On this episode, Kurt and Steve interview Jonah Berger.  Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Berger is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca‐Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.

Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it's much more apparent, and often we see how others are affected, but not how we are. What's important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We're are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation. Highlights - Impact of social influence Being optimally distinct How others activate our decisions Potential value of repetition The surprising effect of mimicry   Resources Grammarly: Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.  Guest Contact - Website Twitter  Facebook  Books Invisible Influence: The Hidden Forces that Shape Behavior  Contagious: Why Things Catch On  Mentions - “Do what you love and love what you do.” Ray Bradbury Brain Games  Simon Sinek  Gift:   Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.    

There was a time when the only word I said was "no." I think that was the best time of my life. But I can't remember it. My memory sucks. It was "the terrible twos." A defining age. You tell your truth. But everyone says you're a terrible person. And somewhere along the way you start listening to them. They make up rules. And send you to school, where girls wear white gloves and can't blow their noses in public anymore. I guess that's why they think it's cute when babies snot on themselves. Freedom. I went to Cornell, studied computer science, got a job at HBO, went back for remedial school because my degree wasn't up to industry standards. Then I tried another job. And another job. I ended up on Wall Street. I lived there. But that didn't stop me from losing everything. I had millions of dollars in debt. Not one million. MILLIONS. I thought my only option was to kill myself. Because I knew this for sure: I couldn't obey any longer... Imagine talking to someone for years. And everything you say gets ignored. You're going to hate that person. I ignored myself. So that's who I hated... I ignored my gut. For 20 years. Your gut reveals itself every time you say how tired you are or some BS like "Happy Friday." It's asking you to sleep, quit your job, be creative. To say "no." Information is power. So even if you make decisions off influences, don't you want to know what the components of your decision are? I did.   So I asked an expert... 1. What are the forces that influence me? 2. And how I can cleanse myself of the negative ones? I interviewed Jonah Berger about his research book, "Invisible Influence: The Hidden Forces that Shape Behavior." He's a Wharton School professor, a New York Times bestselling author and social influence expert. Google is one of his clients. We talked about: - Mirror neurons - "The power of mimicry" - Why I won't let my daughters win at checkers, chess or any game at all. Ever. - How to predict upcoming trends - What influences could be holding you back -And what steps you can take to be "one of the lucky ones..." I was picturing businessmen who ignore themselves everyday. Who don't drink water when they're thirsty. Who just do the same routine. They have no idea they're on autopilot. And it's killing them. They'll get a heart attack one day and never know what hit them. That was me. Until I chose myself and started doing these three things: 1. Find out your influences What's your day, week, year look like? And why? Jonah gives 20, 30, 40 examples in this podcast. He helps you figure out the positive and negative influences that are impacting your life. Things you've never even considered. 2. Check your gut Picture your insides. Your meaty heart. And the deep stream of blood keeping you alive. It knows the answers to your questions already... But you have to check-in. Because sometimes it's so quiet. It's used to being ignored. Listen and notice. 3. Then lean into it Start with small changes. Go to the bathroom when you need to. Stop eating when you're full. Linger a little longer. Give yourself space. When your gut knows you're listening, it gets louder. And more powerful. I'm still learning to choose myself everyday. And sometimes my gut disappears. But at least I know where to find it again. Listen now to hear how to identify the hidden forces shaping your behavior and create the influences in your life. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out!...

There was a time when the only word I said was “no.” I think that was the best time of my life. But I can’t remember it. My memory sucks. It was “the terrible twos.” A defining age. You tell your truth. But everyone says you’re a terrible person. And somewhere along the way you start listening to them. They make up rules. And send you to school, where girls wear white gloves and can’t blow their noses in public anymore. I guess that's why they think it’s cute when babies snot on themselves. Freedom. I went to Cornell, studied computer science, got a job at HBO, went back for remedial school because my degree wasn't up to industry standards. Then I tried another job. And another job. I ended up on Wall Street. I lived there. But that didn't stop me from losing everything. I had millions of dollars in debt. Not one million. MILLIONS. I thought my only option was to kill myself. Because I knew this for sure: I couldn’t obey any longer... Imagine talking to someone for years. And everything you say gets ignored. You’re going to hate that person. I ignored myself. So that’s who I hated... I ignored my gut. For 20 years. Your gut reveals itself every time you say how tired you are or some BS like “Happy Friday.” It’s asking you to sleep, quit your job, be creative. To say “no.” Information is power. So even if you make decisions off influences, don’t you want to know what the components of your decision are? I did.   So I asked an expert... 1. What are the forces that influence me? 2. And how I can cleanse myself of the negative ones? I interviewed Jonah Berger about his research book, “Invisible Influence: The Hidden Forces that Shape Behavior.” He’s a Wharton School professor, a New York Times bestselling author and social influence expert. Google is one of his clients. We talked about: - Mirror neurons - “The power of mimicry” - Why I won’t let my daughters win at checkers, chess or any game at all. Ever. - How to predict upcoming trends - What influences could be holding you back -And what steps you can take to be “one of the lucky ones…” I was picturing businessmen who ignore themselves everyday. Who don’t drink water when they’re thirsty. Who just do the same routine. They have no idea they’re on autopilot. And it’s killing them. They’ll get a heart attack one day and never know what hit them. That was me. Until I chose myself and started doing these three things: 1. Find out your influences What’s your day, week, year look like? And why? Jonah gives 20, 30, 40 examples in this podcast. He helps you figure out the positive and negative influences that are impacting your life. Things you’ve never even considered. 2. Check your gut Picture your insides. Your meaty heart. And the deep stream of blood keeping you alive. It knows the answers to your questions already… But you have to check-in. Because sometimes it’s so quiet. It’s used to being ignored. Listen and notice. 3. Then lean into it Start with small changes. Go to the bathroom when you need to. Stop eating when you’re full. Linger a little longer. Give yourself space. When your gut knows you’re listening, it gets louder. And more powerful. I’m still learning to choose myself everyday. And sometimes my gut disappears. But at least I know where to find it again. Listen now to hear how to identify the hidden forces shaping your behavior and create the influences in your life. See omnystudio.com/listener for privacy information.

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. Show Highlights: Social transmission is any time in which one person's behavior effects another. @j1bergerSocial currency – we are more likely to share something the better it makes us look. @j1bergerThe things we share affects how other people see us. @j1bergerAs business owners we get people to talk about our product by sharing how talking about our product makes them look good. @j1bergerFocus needs to be on the customer or user and how it will make them look. @j1bergerTriggers – How can we link ourselves to something in the environment that people think of often. @j1bergerRather than thinking about what technology I'm on, focus on the underlying psychology of “why would someone share my product?” @j1bergerFocusing on your customer rather than the company will help you be more successful. @j1berger The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior." Robert Cialdini, author of Influence In This Episode, You Will Learn: Creating a sense of kinship or familiarity leads to sustained excellence How the best leaders create a sense that "we've known each other a long time" Why you should say "Nice to see you" instead of "Nice to meet you" Successful negotiators mimic and imitate the people across from them (sometimes unconsciously)  Waiters earn a 70% higher tip if they repeat the customer's order back to them verbatim The importance of emulating the person you are speaking with (in order to influence) Mimicry works because people aren't aware it's happening Why expensive products don't always use logos How older siblings provide a point of imitation and why younger siblings tend to be better at sports The power of "playing up" against greater competition Why comparing yourself to others is actually a good thing to do As leaders, we should always be learning -- That's the core of being a leader Why as a young manager you need to focus on collaboration -- Ask others for help Learning Leader = "I loved it. Merging of Learning and Leadership. Helping others learn. Serving them. “Be Optimally Distinct" Continue Learning: Go To: JonahBerger.com  Follow Jonah on Twitter: @j1berger  Read: Invisible Influence  To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Episode 107: Simon Sinek – Leadership: It Starts With Why Did you enjoy the podcast? If you enjoyed hearing Jonah Berger on the show, please don’t hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell Bio From JonahBerger.com Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral science that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior. Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research). Dr. Berger has helped all sorts of companies and organizations get their stuff to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's a marketing professor and author; his new book is Invisible Influence: The Hidden Forces that Shape Behavior. The Cheat Sheet: We like to believe we're so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And so much more... Show notes at http://theartofcharm.com/podcast-episodes/jonah-berger-invisible-influence-episode-529/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior -- and the behavior of others -- in a whole new way. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, has spent 15 years studying the ways that influence impacts our lives. He wrote about it in his bestselling book, Contagious: Why Things Catch On, and, now, in his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. In this fascinating and compelling interview, he shares insights on: Two reasons why we often overlook the power of influence What animals can teach us about learned behaviors When peers can improve our performance and when they can work against it A common trait among most elite athletes The power of the Goldilocks Effect when it comes to designing products and services What cockroaches can teach us about performance and peers The secret to changing behavior The power of proximal peers in motivating ourselves and others Selected Links to Topics Mentioned @j1berger www.jonahberger.com Contagious: Why Things Catch on By Jonah Berger Livestrong Monkeys Adept at Picking up Social Cues The Goldilocks Effect Segway The Horsey Horseless Robert Zajonc and Social Facilitation Dan Yates and Opower If you enjoy the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. As always, thanks for listening! Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo, and thank you to Rob Mancabelli for all of his production expertise! www.gayleallen.net LinkedIn @GAllenTC

Particularly in America, we think that influence is bad. It's not a four letter word but it's pretty close. There's this myth of the non-conformist. We're all different. We're all separate. We're all completely original and different from everybody else. And that's not true at the end of the day. Not only is that not true,influence just isn't as bad as we think. Imagine for a moment that you couldn't pick a car mechanic or a restaurant to try or what movie to see by talking to anybody, if you had to figure out yourself, every restaurant you'd ever try, every book you'd ever read, every movie to ever see. You had to do all the work to figure it out yourself. You had to read all the reviews and the information and sift through it. Life would be really difficult. So many times others help us make better decisions and also faster decisions. We read online reviews to help us pick something. We talk to our friends to help us figure out what to do. That's influence. And that's definitely not a bad thing. – Jonah Berger Key Takeaways The power of learning from people without comparing yourself to themCreating the time and space to ask interesting questionsInsights into the future of educationHow influences shape our livesThe one trick that causes a negotiation 5x more successfulImplications of social influence on the 2016 selection Books and Resources The Tipping PointMade to StickDecisive Contagious Invisible InfluenceA Matter of TasteJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch on, and Invisible Influence: The Hidden Forces that Shape Behavior See acast.com/privacy for privacy and opt-out information.

"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. In his new book, Berger looks at the subtle and secret influences that impact our choices. It's not what you think (the standard persuasion type of fare), and his research will not only surprise you, but have a direct impact on how your marketing, advertising and communications can be that much more effective. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Running time: 52:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Jonah Berger. Invisible Influence - The Hidden Forces that Shape Behavior. Contagious - Why Things Catch On. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand business blog business book business podcast communication contagious david usher digital marketing digital marketing agency digital marketing blog facebook google influence invisible influence itunes j walter thompson jonah berger jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing professor mirum mirum agency mirum agency blog mirum blog persuasion social media twitter university of pennsylvania wharton school wpp