Podcasts about Stepps

Chapter 1:Summary of Contagious"Contagious: Why Things Catch On" by Jonah Berger, published in 2013, explores why certain products, ideas, and behaviors become popular and spread like wildfire. Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania, distills years of research and real-world examples into key principles that explain what makes content or products go viral and gain widespread popularity. Here's a brief overview of the core concepts covered in the book:1. Social Currency: People are more likely to share something if it makes them look knowledgeable, cool, or in-the-know. This means that products or ideas that make people feel good about themselves are more likely to be talked about.2. Triggers: Berger explains that the environment and daily routines can trigger people to think about related products and ideas. The more often something is triggered, the more likely it is to be on top of people's minds.3. Emotion: Content that evokes high-arousal emotions, such as awe, amusement, or anger, is more likely to be shared because it creates a physiological arousal that prompts people to take action.4. Public: When something is more visible and observable, it's more likely to be talked about. If people can see when others are using or engaging with a product or idea, they're more likely to want it themselves.5. Practical Value: People like to share useful or helpful information. Content that has practical, valuable information that can positively impact others is more likely to be spread.6. Stories: Narratives or stories that people want to tell that also encapsulate the product or idea can drive sharing. The idea or product should be integral to the story being told to ensure it is passed along with the narrative.Berger illustrates these principles with various examples ranging from viral advertising campaigns to effective public health messages, helping readers understand not just what drives shareability but how they might craft their own contagious content. The book is aimed at marketers, entrepreneurs, and anyone interested in understanding the dynamics of how things catch on in a society increasingly driven by social media and word-of-mouth recommendations.Chapter 2:The Theme of Contagious"Contagious: Why Things Catch On" by Jonah Berger is a non-fiction book that analyzes why certain products, ideas, or behaviors become popular and why others do not. It's crucial to note that "Contagious" is not a narrative or a novel, so it doesn't have a plot or characters in the traditional sense. Instead, Berger, a marketing professor at the University of Pennsylvania, uses research and various case studies to explain the psychology behind why people share information and how that influences what becomes popular or successful. Here are the key insights, focusing on the STEPPS framework that Berger introduces in the book:1. Social Currency:- Berger suggests that people share things that make them look good or help them gain respect and admiration from others. He discusses how people are more likely to talk about a unique or exclusive experience because it boosts their social status.2. Triggers:- Products or ideas that are top of mind because they are triggered by the environment are more likely to be talked about. Berger discusses the example of "Friday" being a trigger for Rebecca Black's song of the same name, which partly explained its viral spread.3. Emotion:- High-arousal emotions (like awe, amusement, anger, or anxiety) make people more likely to share, as these emotions are activating. Berger points out that content that evokes strong emotional responses tends to be more shareable because it creates a psychological arousal that compels people to take action.4. Public:- If something is built to show, it's built to...

I own a business that's largely online. What would you suggest in the planning process for a smooth transition or sale of the business if I retire or pass away? We're answering YOUR questions on this week's Get Ready For The Future Show with a special guest, Attorney Chris Rippy from Rippy, Stepps & Associates in Conway! Can you help me understand how my beneficiaries will inherit my retirement accounts? What should I consider if my adult child is going to inherit $300k, but is financially irresponsible What's a tax-efficient way to donate assets to a charity when I die? And if you've got a question you want answered on the show, call or text 501.381.5228! Or email your question to show@getreadyforthefuture.com!   Originally aired 8/7/2024

„Klingt jetzt blöd, aber ich brauche ein paar Fotos von mir“ So hat Paul seinen heutigen Gesprächspartner Andrè Josselin vor ein paar Wochen angeschrieben. Da sitzen sie jetzt, im PARI CLUB HOUSE am berühmten Pacific Coast Highway in Newport Beach und haben ein paar Pressefotos geschossen. Als Paul die Wurst vor seinen Goldzahn gehalten hat, wollte Andrè kurz nach Hause gehen, sonst ging es. Andrè machte sich 2016 als Vollzeit-Fotograf selbstständig. In Pauls Augen ist er schon lange einer der besten Fotografen überhaupt. Warum? Ihr hört ein paar Eindrücke von der Session und erfahrt, wie Andrè an gute Bilder rangeht. Paul gibt ehrliches Feedback. Andrè und Paul kennen sich schon ziemlich lange und die Geschichte dahinter ist auch ziemlich witzig. Von einem Instagram-Gewinnspiel, über ein paar Bilder mit Gerda Lewis, bis zu einem Konzert, hört ihr heute die ganze Geschichte. Als sie damals am Abend danach zu dritt mit Lukas Podolski in einem Kölner Restaurant saßen, hat Paul Poldi gefragt: „Glaubst du, Andrè kann erfolgreich werden?“ 10 Jahre später ist es immer noch ein klares JA. Viel startete also mit einem kleinen Arschtritt von Paul, der Andrè sehr in die Selbstständigkeit gepusht hat und an sein Talent hat glauben lassen, auch finanziell von der Fotografie leben zu können. Heute erzählt Andrè von seinen ersten Stepps und reflektiert, ob er damals die richtigen Entscheidungen getroffen hat. Letztes Jahr haben Paul und Andrè einen Tag für „Galleripky“ in Bochum verbracht, wo Paul wieder ein bisschen zurück zu seiner Fotografie gefunden hat. Was ist seither bei Paul passiert? Was war die Idee hinter „Galleripky“ und warum geht's damit nicht weiter? Nach 14 Jahren Fotografie-Erfahrung will Paul außerdem wissen, was gute Fotos für Andrè ausmachen. Pauls eigene Antwort ist kurz: „DU“. Die beiden unterhalten sich darüber, ob im Zeitalter von Social Media Fotos immer irrelevanter werden und wie man 2024 Fotograf*in werden kann. Andrè hat zum Zeitpunkt der Aufnahme ein sehr großes Projekt vor sich. Was ist seine Herangehensweise und ist er noch aufgeregt? All das und noch viel mehr erwartet euch in dieser neuen Folge von AWFNR! Andrè Instagram: https://www.instagram.com/josselin/?hl=de AWFNR Instagram: https://www.instagram.com/awfnr/ Post von Paul abonnieren: https://postvonpaul.substack.com Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/AWFNR __________ Interview, Interview podcast, AWFNR, Paul Ripke, Newport Beach, Reisen, Reisetipps, Sport, Abnehmen, Business, Unternehmertum, Erfolg, Porsche, Gesprächspodcast, Paul Ripke Interview, Marteria, Karo Kauer, PARI, Paul Ripke WM, weight watchers, Motivation, Gesundheit, Ruhm, Alle Wege führen nach Ruhm, Lifestyle, Unterhaltung, Comedy, Wirtschaft, News, Social Media, Instagram, Bloggen, Fotografie, Influencer, TV, Gesellschaft, Musik, Freizeit, Hobbys, Rennrad, Radfahren, RIPKYTCHEN, Chris Nanoo

Liebes Herz, in dieser Episode nenne ich dir 10 Stepps, mit deren Hilfe du deine Seele, die göttliche Energie in dir, vollständig entfesselst, um DICH SELBST in einem spirituell ausgerichteten Leben absolut WUNDERvoll zu erfahren.

In this week's episode Monica Monique and XYZ talk about how to go viral with your brand. Using the steps from the book "Contagious" Monica goes over how to get people to remember and follow your brand. Take notes in this episode to follow along with S.T.E.P.P.S.Our hosts also talk about brands that have gone viral for some of their fashion collections and or garments. How can you take these steps and incorporate it into your fashion business? If you loved this episode and more don't forget to leave us a five star review. Subscribe, like and share with a fashionable friend. Follow 7 figure fashion business on all social media platforms Durand on DemandSharing stories from the world's industry titans, or giants as we call them, helping...Listen on: Apple Podcasts Spotify

Chapter 1 What's Contagious"Contagious: How to Build Word of Mouth in the Digital Age" is a book written by Jonah Berger. It explores the concept of why certain content, products, or ideas become popular and go viral, while others do not. The book provides insights into the principles behind contagious messages and offers practical techniques for creating content that is more likely to be shared and talked about. Jonah Berger delves into six key factors that make something contagious: social currency, triggers, emotion, public, practical value, and stories (STEPPS). He explains how these elements influence people's decision-making process and shape their behavior when it comes to sharing information. The book also discusses the role of digital technology and social media platforms in amplifying word-of-mouth marketing. Berger provides real-world examples and case studies to illustrate his concepts, helping readers understand how to apply these principles to their own marketing strategies. Overall, "Contagious" offers valuable insights into understanding the psychology behind viral content and provides practical tips for building word-of-mouth in the digital age. It is a useful resource for marketers, entrepreneurs, and anyone interested in understanding the dynamics of how ideas spread in our connected world.Chapter 2 Is Contagious Worth Read"Contagious: Why Things Catch On" is a non-fiction book written by Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School. The book explores the science behind why certain ideas, products, and behaviors become popular and spread like wildfire while others languish. Berger introduces six principles that he believes contribute to the contagiousness of ideas, called the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories). He supports his theories with examples and case studies from various industries, making it an interesting read for those interested in marketing, psychology, or social sciences. The book has received positive reviews for its insights into what makes things go viral and its practical advice on creating contagious content. However, it's important to note that individual opinions on the book may vary, as it depends on one's interests and expectations. If you are interested in understanding how ideas spread and the factors that contribute to their success, "Contagious" could be worth reading.Chapter 3 Contagious SummaryIn this article, we provide a comprehensive summary of the book "Contagious: Why Things Catch On" by Jonah Berger. Delve into the fascinating world of viral marketing and discover how certain ideas, products, and messages spread like wildfire through word of mouth. Unleash the power of contagiousness and learn the secrets behind creating content that resonates with people, ignites conversations, and generates lasting impact. Join us on a journey through the science of social transmission and uncover the key principles that make ideas go viral.Chapter 4 Contagious AuthorThe book "Contagious: How to Build Word of Mouth in the Digital Age" was written by Jonah Berger. It was released on March 5, 2013. In addition to "Contagious," Jonah Berger has also written another notable book called "Invisible Influence: The Hidden Forces that Shape Behavior." This book was published on June 14, 2016. Regarding the best edition among Jonah Berger's books, it is subjective and depends on personal preference

Are you struggling to know how you can help your ADHD child when they are overwhelmed and exhausted? In this month's podcast, Heather has developed an acronym with helpful tips.

Would you love more word of mouth?Wondering how to make your ideas, products or services, go viral?In the book Contagious by Jonah Berger, he explains the 6 STEPPS (or common features) that cause word of mouth.1. Social Currency2. Triggers3. Emotion4. Public5. Practical Value6. StoriesHow can you apply these principles to your business? email me: mark@marksavantmedia.comSupport the show

As we've been reporting, the attorney representing the suspect in the fatal stabbing of tech executive Bob Lee in San Francisco, is withdrawing from the case citing a conflict of interest. Paula Canny refused to elaborate on her decision and for more on this, KCBS Radio's Bret Burkhart and Megan Goldsby spoke with KCBS Insider Phil Matier. 

Everybody wants to go to Heaven, but nobody wants to go now. And nobody wants to discuss their death. But an estate plan is an essential part of your plan if you intend to pass along what you've worked so hard to achieve! In this episode, we're joined by estate planning attorney Chris Rippy who shares his insights on what estate planning can do for you! You can find more information on Chris and his firm on their website for Rippy, Stepps, & Associates. Originally aired 3/8/2023

Das Leben ist bekanntlich eine permanente Verhandlung und es kann einen schnell Probleme bereiten, wenn ein Narzisst dabei ins Spiel kommt. David Ayrian spricht in der heutigen Podcastfolge über die ersten einfachen Stepps und Tricks, wie du am besten so eine Situation durchschaust und umgehst.

I denne episoden intervjuer Kjetil Bremer fra NAPP tre behandlere om deres erfaringer med å implementere et nytt behandlingstilbud for ungdom med personlighetsproblemer i Namsos. Sara Germans Selvik (psykiater og veileder), Anja Catharina Bach (spesialsykepleier, barne- og ungdomspsykiatrisk poliklinikk) og Linda Jørstad (spesialsykepleier, voksenpsykiatrisk poliklinikk) forteller om en behandlingsmodell som er lite kjent i Norge: Stepps og Stairways. De forteller om viktig behandling og forebyggende arbeid med ungdom som har en tendens til å bli marginalisert. Vi får høre litt om innholdet i en behandlingstilnærmingen Stepps og Stairways som inneholder ulike elementer: Psykoedukasjon, ferdighetstrening og arbeid i forsterkningsteam kombinert med individualterapi. De forteller om positive holdningsendringer hos hjelpere og pasienter når de har fått til et godt behandlingstilbud.Vil du delta på vår digitale fagdag? Meld deg på Snu i tide: Fagdag om ungdom med personlighetsproblemer her:https://oslo-universitetssykehus.no/arrangementer/digital-fagdag-vager-vi-satse-pa-ungdom-med-personlighetsproblemerNAPP, Nasjonal kompetansetjeneste for personlighetspsykiatri: https://oslo-universitetssykehus.no/fag-og-forskning/nasjonale-og-regionale-tjenester/nasjonal-kompetansetjeneste-for-personlighetspsykiatri-nappStepps/Stairways i Nord-Trøndelag:https://hnt.no/behandlinger/emosjonelt-ustabil-personlighetsforstyrrelse-steppsstairwaysBrosjyre om Stepps/Stairways:https://hnt.no/Documents/Klinikk%20for%20psykisk%20helsevern%20og%20rus/Gruppebehandlingstilbud%20pasienter%20og%20p%C3%A5r%C3%B8rende/STAIRWAYS,%20Sykehuset%20Namsos.pdf

Hallo, liebe HSB-Community, es ist wieder so weit. Der HSB Kaffeeklatsch wartet auf eure Aufmerksamkeit. Heute hat sich die liebe Carolina von der Kursentwicklung Zeit genommen und erzählt euch, wie ein Kurs bei der HSB Akademie entsteht. Ein echt spannendes Thema und viele Stepps. Habt ihr noch offene Fragen? Gibt es noch etwas auf was…

#30 Feuerwehrmann/Brandmeister Die Folge startet ab 04:10 In dieser Folge geht es um den Berufsfeuerwehrmann. Unser Gast Freddy erzählt, wie sein Weg vom Rettungsdienst zum Berufsfeuerwehrmann führte. Dabei erfahren wir, welche Stepps notwendig sind und warum man zunächst ein „Handwerk“ erlernt haben muss bzw. wieso dieses Kriterium heute nicht mehr ganz so eng gesehen wird. Freddy berichtet vom Verlauf der Ausbildung und erklärt, welche Module man absolvieren muss, um die Ausbildung abschließen zu können. Wir sprechen außerdem über die typischen Tätigkeiten eines Brandmeisters und über die Anzahl von Katzen, die von Bäumen gerettet werden mussten. Auch die Arbeitszeiten spielten in dem Interview eine besondere Rolle und dürften für die ein oder andere Überraschung sorgen. Wie immer sprechen wir zum Ende des Interviews auch über das Gehalt.   Links: Facebook: https://www.facebook.com/Abgecheckt-Dein-Berufswahl-Podcast-104922301873478 Instagram: https://www.instagram.com/abgecheckt_berufswahlpodcast/ Web: https://abgecheckt-podcast.de/ E-Mail: info@abgecheckt-podcast.de   abgecheckt! – Dein Berufswahlpodcast jede Woche einen neuen Beruf vor und zeigt dir, wie du diesen Beruf ergreifen kannst, was die Tätigkeiten sind und welche Fakten du über diesen Beruf kennen solltest.

Bist du noch ein Tonklumpen oder hast du dich schon zum Kunstwerk deines Lebens entwickelt? Dieser Frage gehen wir heute auf den Grund und sprechen über Selbstaufgabe, Helfersyndrom und Alltags-Liebesfallen, die uns gekonnt in ihre Fänge ziehen und damit in die Selbstaufgabe tappen lassen. Natürlich gebe ich dir auch Hinweise für Anzeichen der Selbstaufgabe und - ebenso logisch - Tipps und einzelne Stepps, wie du aus dieser inneren Dauerschleife der Selbstsabotage aussteigen kannst. Sei es dir wert! Ich freue mich auf unsere gemeinsame Hörzeit! :-) Deine Katja

Liebe Herzensheldin, lieber Herzensheld, mit dieser wundervollen Mantra-Übung möchte ich dir helfen, in eine spirituelle Balance zu finden, wenn das Leben an deinen Grundfesten rüttelt und du Mühe hast, das zu sein und dem zu folgen, was du von Herzen gerne FÜR DICH leben möchtest. Am besten hältst du einen Stift und einen Zettel bereit, um dir Stichpunkte zu den einzelnen Stepps zu machen, damit du effektiv in die Umsetzung gehen kannst. Ich freue mich auf unsere gemeinsame Hörzeit! :-) Deine Katja

It's your mama 'n 'em favorite doctor, Stepps MD!!!! Talk about perseverance and grit! Straigh out of Pine Bluff, Arkansas, Dr. Stepps had to get it out the mud. Life threw him a number of curve balls that helped him find his purpose. He had to pick himself up from very dark places on multiple occasions but came out triumphant as one of the coolest doctors out here. IMPORTANT LINKS If you're a clinician with a great journey to share, we'd love to have you on the podcast. Email us at Podcast@BlackMenInWhiteCoats.org Stay updated by getting on our mailing list at www.BlackMenInWhiteCoats.org Become a mentor or get a mentor at www.DiverseMedicine.com CLOTHING AND SWAG https://www.bmwc.store/ Black Men In White Coats Documentary: https://www.BMWCmovie.com ​ Check out Dr. Dale's episode on NBC's The Today Show BOOKS BY DR. DALE: How to Raise a Doctor https://www.amazon.com/gp/aw/d/167921… ​ Black Men in White Coats: 100 Rules for Success https://www.amazon.com/gp/aw/d/167410… ​ PreMed Mondays https://www.amazon.com/gp/aw/d/167570… ​ Doc 2 Doc (Heart) https://www.amazon.com/gp/aw/d/169322… ​ Doc 2 Doc (Lungs) https://www.amazon.com/gp/aw/d/170683… ​ Doc 2 Doc (Bones) https://www.amazon.com/gp/aw/d/B086B9… ​ Doc 2 Doc (Viruses) https://www.amazon.com/gp/aw/d/B0884C… ​ Doc 2 Doc (Compilation) https://www.amazon.com/gp/aw/d/B08XLG… ​ Theme Song: White Coats by XVI

When Blanche feels her age has caught up with her beauty, she becomes desperate for plastic surgery. As each girl makes their case as to why she should or shouldn't get work done, we're taken on a journey of highs, lows and Stepps. All of the back and forth has us asking- will Blanche go through with the surgery? Why don't the women remember the work they've had done? What grade did Rose get in her film class? All of that and more in today's episode, Whose Face is This, Anyway?

Få psykiske lidelser er like uhåndterlige og potensielt ødeleggende som emosjonelt ustabil personlighetsforstyrrelse – borderline. Er det likevel mulig å få et normalt liv med riktig behandling?

MCCH 14MAY STEPPS เล่าเรื่องอย่างไรให้คนบอกต่อ by CREATIVE TALK

Every journey requires a step, but there are 5 five steps to success we must always remember. Lao Tzu was an ancient philosopher and founder of the philosophy Taoism and considered to be a deity in Chinese religions. Lao is well known for quotes such as; “The journey of 1000 Miles begins with one step”. Despite steps being required to reach our destinations, there are still some S.T.E.P.P.s that we must be mindful of in order to avoid setbacks. In this episode, you’ll learn What are the important S.T.E.P.Ps we must keep in order to be successful in our lives? How to improve in these critical areas and why Google never crashes? And what that has to do with your personal success? Subscribe to Morning Motivation Messages: Text “Motivate Me” to 31996 Instagram: www.instagram.com/qualitysirvice Podcast: www.qualitysirvice.com/podcast LinkedIn: www.linkedin.com/in/qualitysirvice Facebook: www. facebook.com/QualitySIRvice Website: www.qualitysirvice.com

Andrew Van, Caleb Wesman, and Larry Simonson read the reviews of Stepp's Apple Orchard in Hendersonville, NC.

I Want Wendell and Anne to Pay for Don's Disappearance I wrote this to Rob Eddy, Esquire   Dear Bob and Craig;  Re: Wendell Williams   We located and recovered the dump truck Wendell stole last night in Clair Mel City at a house titled to his daughter where he was doing some remodeling.  The Sheriff's Departments sent out two cars, including Deputy Hart, to keep Wendell off of Kenny and the wrecker driver from Stepps.  Wendell told the police that Don's secretary (Anne McQueen) had issued him a ten day tag to drive it on and that she had the signed documents where Don sold it to Wendell and Wendell said he was still paying for it.  When I arrived on the scene at 9:00 p.m. with the original title signed over to United Trailer Sales, the Letters of Conservatorship and the Corporate documents showing that I am the President of United Trailer Sales, then Wendell all of a sudden couldn't produce any paperwork that backed up his claim.  I know it doesn't exist and I can just hope that he produces some phony document, involving Anne McQueen and I'll nail them both.    Because he alleges to be in the process of buying the truck, the County Police would not take him to jail but they said they would forward their report to the City Police, where the claim was filed and that he could be imprisoned through the Tampa City Police.  When I filed the case with Tampa PD, I told them Wendell had stolen the truck and they did go interview him, but I don't know what he told them.  Obviously he did not tell them where the truck was or that he had it.  I am not typically a vindictive person, but this may be the only jail time this man ever does for what he did to my husband.    That is why I want to see Anne in jail for embezzlement.  She and Wendell may have gotten away with doing harm to Don but they haven't escaped all of their treacherous deeds.  I want what little justice Don and I may ever see from this whole ordeal.  The tow cost me $350.00, the reward $500.00 and the truck is now not running and has several flat tires.  For the Animals, Carole Lewis   In handwriting at the bottom of the letter it says:  TPD 7/27/98 A. Salcado said case was never “referred” and should been because there was a known suspect name.  Expl to Mr. Bert Terilliger    I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views.  If I'm going to share my story, it should be the whole story.  The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/   I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story.  My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet.    You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile   You can see photos, videos and more, updated daily at BigCatRescue.org   Check out our main channel at YouTube.com/BigCatRescue   Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only.    

2020 has caused a lot of us to think about the fragility of life. What happens if one day you don't come home? That thought can be stressful, but it doesn't have to be! Chris Rippy, Estate Planning & Probate Attorney, joins the crew this week to talk about how to be prepared in your plans for end of life.Originally aired 8/5/2020Don't sleep on these disclosures:This information is not intended to be a substitute for individualized legal advice. GenWealth Financial Advisors and LPL Financial do not provide legal advice or services. Please consult your legal advisor regarding your specific situation.GenWealth Financial Advisors, Rippy, Stepps & Associates, and LPL Financial are separate entities.

Ich habe lange geglaubt dass es Tage gibt an denen ich einfach mies drauf bin. An denen mir nichts aber auch wirklich überhaupt gar nichts gelingt. An denen ich schlecht gelaunt früh morgens aus dem Haus gehe und dabei schon innerlich hoffe, dass der Tag schnell vorbei geht und ich wieder ins Bett kann. Kennst du das? Ich dachte wirklich es wäre Zufall wie sich die Tage so entwickeln. Heute weiß ich, dass es auf gar keinen Fall Zufall ist und das ich sehr aktiv - Tag für Tag- den richtigen Start selber wählen kann. Ich habe mich mittlerweile darauf programmiert richtig in den Tag zu kommen, denn mir sind die Tage - ja das Leben insgesamt - viel zu wichtig um sie einfach wegen einer miesen Stimmung oder eines schlechten Starts einfach wegzuwerfen.Darüber reden wir in dieser Episode im Aussichtsreich Podcast. Es geht um die richtige Einstellung, um aussichtsreiche Stepps, mit denen Du und Dein:e Partner:in gut in den Tag kommen. Hast Du z.B. Deine Partnerin oder Deinen Partner einmal gefragt was sie oder er im Bezug auf den richtigen Start in den Tag mag? Auch hier kannst du sehr aktiv mit ihm oder ihr an Euch und Eurer Beziehung feilen. In dem Ihr Euch schon vor dem Aufstehen aufeinander einlasst, Euch etwas Zeit nehmt bevor der "run of the day" Euch in Beschlag nimmt ohne das Ihr Euch Zeit für Euch genommen habt. Ich möchte Dir in dieser Episode meine Morgenroutine näher bringen und Dich dazu anregen einmal wirklich darüber nachzudenken wie Du/Ihr in den Tag startet. Denn ich bin davon überzeugt, dass der richtige Start, Dir und auch Deinem Partner oder Deiner Partnerin einen extremen Zugewinn an positiver Energie liefern kann.Probiert es doch einfach einmal aus. Es kostet nichts und wird Dir sogar noch ein MEHR an Lebensqualität sowie Lebensenergie bringen.Das wünsche ich mir persönlich sehr für Dich! Wie immer, wünsche ich Dir auch für diese Episode, viel viel Spaß beim Anhören und Nachdenken. Dein Andi Eine Bitte habe ich jedoch noch. Bitte bewerte meinen Podcast und schreibe mir in die Bewertung was Dir gut, sehr gut und am Meisten an meinem Episoden des Aussichtsreich Podcast gefällt. Denn ich möchte noch besser werden. Noch häufiger Episoden hochladen und noch mehr aussichtsreiche Themen mit Dir besprechen. Im Voraus vielen lieben Dank dafür! Im Aussichtsreich Podcast geht es um Persönlichkeitsentwicklung, um Situationen die ich erlebt und durchlebt habe und gestärkt daraus hervorgegangen bin. Als Familienvater, Unternehmer (Lauralina's Atelier), Läufer und Trainer gebe ich meine Erfahrungen, aussichtsreiche Erkenntnisse und wunderbar einfache Denkanstöße weiter, die Dich sowie Deine Beziehung stärken können. Ich glaube fest daran, dass wir bessere Beziehungen führen können, indem wir an uns arbeiten. Das ist meine Passion. Kurzweilige und aussichtsreiche Erkenntnisse, das erwartet Dich auch in dieser Folge, zu der ich Dich herzlich einladen möchte. Reden wir über die aussichtsreichen Dinge. Als kleines Dankeschön an Dich habe ich noch eine Überraschung. Mit dem folgenden Gutscheincode: AUSSICHTSREICH bekommst Du im Rahmen des Launches meines Podcast 10% Rabatt auf unser gesamtes Sortiment bei www.lauralinasatelier.de . Finde Deine schönste Erinnerung und halte diese Momente mit unseren Produkten (made in Germany) für immer fest.

Versi Youtube Pembahasan seputar: Kenapa bisa trending Gimana cara bikin tren 5 tips kalau mau trending Gimana cara biar viral Pernah bingung ngeliat produk atau konten yang trending bahkan viral? Jangankan di era digital, tren bisa kejadian di mana aja dan ternyata bisa dibuat sedemikian rupa dengan tips-tips marketing biar bisa trending. Di sesi kali ini, konsep dan strategi marketing STEPPS bakalan bahas cara buat bikin penawaran kita berpotensi dilirik dan diminatin sama orang banyak. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/labid/support

Ist das Leben nicht viel zu kurz um sich an Dingen festzuhalten, die Dich ausbremsen und nur nach unten ziehen? Mit diesen 13 aussichtsreichen Stepps (+Bonus-Stepp) kannst Du von nun an davon lösen und das tägliche Hamsterrad, in dem wir alle mehr oder weniger gefangen sind, von selbst stoppen und bei mehrfachem Anhören dieser Episode sicherlich auch bald wieder verlassen. Schon so so lange achte ich sehr darauf was ich wie mache, mit wem ich mich umgebe und wie ich in verschiedenen Situationen reagiere. Zusammengefasst war das für mich echt ein Lernprozess, bei dem ich ganz sehr darauf geachtet habe, wie es mir wirklich dabei geht wenn ich bestimmte Situationen auf die ein oder andere Weise meistere. In dieser Episode im Aussichtsreich Podcast gehe ich etwas näher auf diese kleinen und im jeweiligen Tagesablauf sehr gut anzuwenden Stepps ein, damit auch Du künftig Deine Tage besser, sorgenfreier und fröhlicher genießen kannst. Vorweggenommen ist diese Episode die Beste die ich je aufgenommen haben. Denn ohne große Umschweife komme ich direkt zur Sache und gehe auf jeden einzelnen Punkt genau ein. Warum, wieso und weshalb ich bestimmte Dinge so angehe wie ich sie angehe, dass erzähle ich Dir ganz genau. Dabei stellen diese 13 kleinen Schritte keine wirklich großen Veränderungen dar, vorerst! Doch wenn Du sie in Deinen täglichen Ablauf, in den Umgang mit anderen Menschen und in Deine Denk- und Verhaltensweisen von nun an mit einfließen lässt, wirst Du sehr zeitnah große Veränderungen spüren. Davon bin überzeugt! Wie immer, wünsche ich Dir auch für diese Episode, viel viel Spaß beim Anhören und Nachdenken. Dein Andi Im Aussichtsreich Podcast geht es um Persönlichkeitsentwicklung, um Situationen die ich erlebt und durchlebt habe und gestärkt daraus hervorgegangen bin. Als Familienvater, Unternehmer (Lauralina's Atelier), Läufer und Trainer gebe ich meine Erfahrungen, aussichtsreiche Erkenntnisse und wunderbar einfache Denkanstöße weiter, die Dich sowie Deine Beziehung stärken können. Ich glaube fest daran, dass wir bessere Beziehungen führen können, indem wir an uns arbeiten. Das ist meine Passion. Kurzweilige und aussichtsreiche Erkenntnisse, das erwartet Dich auch in dieser Folge, zu der ich Dich herzlich einladen möchte. Reden wir über die aussichtsreichen Dinge. Als kleines Dankeschön an Dich habe ich noch eine Überraschung. Mit dem folgenden Gutscheincode: AUSSICHTSREICH bekommst Du im Rahmen des Launches meines Podcast 10% Rabatt auf unser gesamtes Sortiment bei www.lauralinasatelier.de . Finde Deine schönste Erinnerung und halte diese Momente mit unseren Produkten (made in Germany) für immer fest. Du findest mich auf Facebook: André Rieck (andrerieckofficial) Du findest mich auf Instagram: andre_rieck (andre_rieck_official) Unser Unternehmen findest Du unter: https://www.lauralinasatelier.de/ Den Blog zum Podcast findest Du unter: https://www.lauralinasatelier.de/blog/

EP 719 Course Review Viral Marketing ตอนที่ 2 วันนี้มาต่อจากเมื่อวาน ที่ผมได้ Review Online Course เรื่อง Viral Marketing หรือการตลาดที่ใช้การบอกต่อ ตอนนี้จะแนะนำแนวทางที่เรียกว่า STEPPS ลองฟังกันนะครับ

EP 719 Course Review Viral Marketing ตอนที่ 2 วันนี้มาต่อจากเมื่อวาน ที่ผมได้ Review Online Course เรื่อง Viral Marketing หรือการตลาดที่ใช้การบอกต่อ ตอนนี้จะแนะนำแนวทางที่เรียกว่า STEPPS ลองฟังกันนะครับ

[Part 2 - Ep#02] Are you a real estate agent using social media... however you are not sure whether it is actually helping you grow your business? If so, this podcast is for you!Today we talk with Josh Cobb, Founder of Stepps, a Digital Marketing Agency.Josh advises some of the top Real Estate Professionals across Australia, and his expertise and knowledge in digital marketing has helped 1000's of real estate agents around the world.Today we discuss:1. Why real estate agents fail on social media.2. How can agents use social media to generate listings and become the local real estate authority in the community.3. 1 key marketing tip to becoming a successful agent.4. 3 must use resources all real estate agents should check out now.Resources mentioned in the show:1. Book: Marketing Rebellion | Mark Schaefer2. Company: Marcus Sheridan | Impact3. Blog: Stepps Digital Agency BlogSo.. how can you generate listings & build your database immediately:Book a short call with Ben to learn more: calendly.com/build-your-databaseThe link above doesn't work with some podcast apps, so feel free to email me or just copy and paste the link below:https://calendly.com/benhawkey/build-your-databaseConnect with Ben:Facebook: Facebook/smartagentmarketingInstagram: Instagram/smartagentmarketingLinkedIn: Linkedin/benhawkeynzWebsite: www.cxmarketing.co.nzEmail: ben@cxmarketing.co.nzPhone: +64 21 040 4347Need social media ideas for your real estate business?Click here to access your free content marketing guideOr copy & paste the link below:https://cxmarketing.co.nz/content-guide/How to build a database of homeowner leads - learn more hereOr copy & paste the link:https://calendly.com/benhawkey/build-your-database

[Part 1 - Ep#02]Are you a real estate agent using social media... however you are not sure whether it is actually helping you grow your business?If so, this podcast is for you!Today we talk with Josh Cobb, Founder of Stepps, a Digital Marketing Agency.Josh advises some of the top Real Estate Professionals across Australia, and his expertise and knowledge in digital marketing has helped 1000's of real estate agents around the world.Today we discuss:1. Why real estate agents fail on social media.2. How can agents use social media to generate listings and become the local real estate authority in the community.3. 1 key marketing tip to becoming a successful agent.4. 3 must use resources all real estate agents should check out now.Resources mentioned in the show:1. Book: Marketing Rebellion | Mark Schaefer2. Company: Marcus Sheridan | Impact3. Blog: Stepps Digital Agency BlogSo.. how can you generate listings & build your database immediately:Book a short call with Ben to learn more: calendly.com/build-your-databaseThe link above doesn't work with some podcast apps, so feel free to email me or just copy and paste the link below:https://calendly.com/benhawkey/build-your-databaseConnect with Ben:Facebook: Facebook/smartagentmarketingInstagram: Instagram/smartagentmarketingLinkedIn: Linkedin/benhawkeynzWebsite: www.cxmarketing.co.nzEmail: ben@cxmarketing.co.nzPhone: +64 21 040 4347Need social media ideas for your real estate business?Click here to access your free content marketing guideOr copy & paste the link below:https://cxmarketing.co.nz/content-guide/How to build a database of homeowner leads - learn more hereOr copy & paste the link:https://calendly.com/benhawkey/build-your-database

The coronavirus has turned the fitness industry upside down at a massive scale, here’s how to make the most of uncertain times as a Fit Pro. In today’s podcast, Neale and I talk about the problems and possibilities that come from the coronavirus epidemic and how this is appropriate to you as a FitPro. This was filmed on 18th March, and the coronavirus is a fluid situation, so some rules will have changed. Here we also explore anxiety and how to pivot your business online as a FitPro We hosted this podcast as a Live training session inside our closed Inner Circle Facebook group, where we went on to answer questions. If you want to see the full version of the podcast, with questions and answers, join us here: https://www.facebook.com/groups/parallelcoachinginnercircle Grab the FitPro Sessions Podcast show notes: https://parallelcoaching.co.uk/episode-032-coronavirus-how-to-make-the-most-of-uncertain-times Timestamps: 0:30 Introduction to Episode 032 of the FitPro Sessions Podcast 2:00 How will the Coronavirus affect you as a FitPro and PT 5:00 The importance of staying active for physical and mental 7:00 The pandemic of anxiety 10:30 What you set up now in the hardest of times will help long term 13:30 Are you prepared and do you know the facts? 16:00 The opportunity is only there if you CHANGE it 18:00 Create and innovate 22:00 The three possibilities for fitness during the Coronavirus 28:00 Starting a digital product in fitness 35:00 The dartboard showing the problem that you solve 37:00 S = Social Currency 39:46 T = Trust and Triggers 42:00 E = Emotion 43:00 P = Public Brand and Values 44:40 P = Practical Value 46:40 S = Stories 50:00 Building a campaign 56:00 Action point 1: React vs respond 59:00 Action point 2: See the NEW opportunity 1:00:00 Action point 3: What would Neale do now as a FitPro 1:07:00 Reach out to us and join us in our Inner circle Facebook Group for the further Q&A following this video training Principles to make the most of the coronavirus uncertain times: 1.Make sure you solve a problem with your new product offering 2.Follow the online STEPPS formula S = Social Currency T = Trust and Triggers E = Emotion P = Public Brand and Values P = Practical Value S = Stories 3. Reverse engineer a campaign Action steps to make the most of uncertain times: Respond rather than React See the NEW opportunities Take massive action Join our Parallel Coaching Inner Circle with other FitPros like you https://www.facebook.com/groups/parallelcoachinginnercircle/ Dedicated to More Hayley “Coronavirus” Bergman Parallel Coaching P.S. You can also find us on the following platforms: Instagram: https://www.instagram.com/parallelcoaching Facebook: https://www.facebook.com/ParallelCoaching Twitter: https://twitter.com/ParallelCoach YouTube: http://bit.ly/2F1Z1bs Download all FitPro Session Shownotes: HERE --- Send in a voice message: https://anchor.fm/fitpro-sessions/message

Are you a real estate agent using social media... however you are not sure whether it is actually helping you grow your business? Or you believe social media is a waste of time...! If so, this podcast is for you!Today we talk with Josh Cobb, Founder of Stepps, a Digital Marketing Agency. Josh advises some of the top Real Estate Professionals across Australia, and his expertise and knowledge in digital marketing has helped 1000's of real estate agents around the world.Today we discuss:1. Why real estate agents fail on social media.2. How can agents use social media to generate listings and become the local real estate authority in the community.3. 1 key marketing tip to becoming a successful agent.4. 3 must use resources all real estate agents should check out now.Resources mentioned in the show:1. Book: Marketing Rebellion | Mark Schaefer2. Company: Marcus Sheridan | Impact3. Blog: Stepps Digital Agency BlogSo.. how can you generate listings & build your database immediately:Book a short call with Ben to learn more: calendly.com/build-your-databaseThe link above doesn't work with some podcast apps, so feel free to email me or just copy and paste the link below:https://calendly.com/benhawkey/build-your-databaseConnect with Ben:Facebook: Facebook/smartagentmarketingInstagram: Instagram/smartagentmarketingLinkedIn: Linkedin/benhawkeynzWebsite: www.cxmarketing.co.nzEmail: ben@cxmarketing.co.nzPhone: +64 21 040 4347Need social media ideas for your real estate business?Click here to access your free content marketing guideOr copy & paste the link below:https://cxmarketing.co.nz/content-guide/How to build a database of homeowner leads - learn more hereOr copy & paste the link:https://calendly.com/benhawkey/build-your-database

The team over at Trinity Web Media would like to take time this week to wish everyone a very happy and safe 4th of July! This week's episode includes a couple of throwback interviews featuring the CEO of Stepps, Josh Cobb. Stepps is an Australian media company that specializes in making websites for top real estate brands. These clips were taken from several years ago but both contain content that is still very relevant today. Episode 77 includes "Increasing Subscribers With Josh Cobb" & "How Different Does Your Business Look Today From Day One," enjoy!

Whether we realize it or not, people have a surprisingly powerful impact on each other and social influence plays a tremendous role in shaping human behavior. Dr. Jonah Berger, professor at the University of Pennsylvania's Wharton School of Business has spent over 15 years studying these concepts within the field of behavioral science. In this episode, he and host Bill Coppel – Managing Director and Chief Client Growth Officer at First Clearing – discuss the ways in which we can motivate ourselves and others, be more influential, and use our understanding of how social influence works as a powerful business tool. When evaluating how people choose the financial advisor that they do, returns are only one of the features that factor in to the decision. Dr. Jonah Berger joins host Bill Coppel to talk about the importance of value creation for one's clients by understanding what drives customer behavior and by understanding the impacts of social influence. Jonah talks about the motivations that shape our decisions via a six-step framework called STEPPS. This framework is an acronym that stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Among the takeaways is a discussion around the power of stories and how financial professionals can communicate information in this way so that their clients can in turn take those same stories to transmit information to someone else and be an advocate for their services. In this episode, you'll hear: How the concept of social currency relates to financial services How to help your clients become advocates for you What the psychological drivers are for why we share via a practical framework Best practices for communicating with clients and ways to stay top-of-mind Jonah Berger is a marketing professor at the University of Pennsylvania's Wharton School of Business. He has published dozens of articles in top-tier academic journals, and accounts of his work frequently appear in popular outlets such as The New York Times, NPR, The Wall Street Journal, and the Harvard Business Review. He is a New York Times best-selling author of the book Contagious: Why Things Catch On, as well as Invisible Influence: The Hidden Forces that Shape Behavior. He has spent over 15 years studying the behavioral sciences that underlie how people make decisions, how ideas and products catch on, and how social influences shape behavior. He also consults with top Fortune 100 companies, including Google, Apple, and Vanguard, to name a few. Ways to contact Jonah/learn more: Website: jonahberger.com  Disclosure: This content is provided for general informational purposes only. The views expressed by non-affiliated guest speakers are their own, and do not necessarily reflect the opinion of First Clearing or its affiliates. First Clearing and its affiliates do not endorse any guest speakers or their companies, and therefore give no assurances as to the quality of their products and services. This channel is not monitored by First Clearing. For more information on our podcasts visit firstclearing.com. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo and Company. Copyright 2018 Wells Fargo Clearing Services, LLC. All rights reserved. First Clearing provides correspondent services to broker-dealers and does not provide services to the general public. CAR 1218-02591

It's another Monday, which means it's another episode! Today, Emily and Patra get disgusting, dish about sparkling water, and you guessed it: talk about true crime. This week, Patra covers the murder of Emma Walker and Emily takes another Grandpa recommendation featuring the Stillwater Murder of The Stepps. This is Off Air with Emily and Patra.

It's another Monday, which means it's another episode! Today, Emily and Patra get disgusting, dish about sparkling water, and you guessed it: talk about true crime. This week, Patra covers the murder of Emma Walker and Emily takes another Grandpa recommendation featuring the Stillwater Murder of The Stepps. This is Off Air with Emily and Patra.

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In the episode, I talk about a concept in the book "Contagious" by Jonah Berger called STEPPS, which is an acronym for: 1. Social Currency 2. Triggers 3. Emotion 4. Public 5. Practical 6. Stories -My 2017 stats: http://bit.ly/2r3WTOp -2018 Reading Challange: http://bit.ly/2DdJDeZ -Want To Read List: http://bit.ly/2EJ27RD -Instagram: bit.ly/2rglmg9 -Twitter: http://bit.ly/2joINAC -Facebook: http://bit.ly/2DfYDZH --- Support this podcast: https://anchor.fm/anotherweekinthebooks/support

We're back! And this week our guest of honor is Apryl Stepps, Mama of , the Instacat sensation. This week the League complain about the heat, carry on the debate of Del Taco vs. Taco Bell, Anthony describes his recent Bird (scooter) Hunting, and Google decides that our Ridiculous Topic for this week is Rage Quits/Firing, which we take under advisement... Thanks to our friends for the theme song! Follow, Friend, and Like Us on / / Subscribe to us on / / and now on & ! Email us at  to have your words read on the podcast!

HOW DO YOU CREATE A DIGITAL ECOSYSTEM THAT ATTRACTS MORE CUSTOMERS TO YOUR OFFICE, LEADS THAT YOU CONTROL AND MORE IMPORTANTLY OWN? On this week’s episode, we get to explore that very question and many more with Josh Cobb, CEO and founder of Stepps; Australia’s leading digital marketing experts. From web design, lead generating pages, social media and content marketing, Josh covers with refreshing energy the strategies to use to build a sustainable business. Strategies and tools that are specifically created for real estate agencies and their teams to attract more clients and make them the experts and go to people in their marketplaces. We hope you enjoy this week’s episode and as always, please tag or share with a friend and leave your comments below. PS. To find out how Josh can help you and your team, please visit stepps.com.au or email josh@stepps.com.au. You won’t be disappointed you did

Who is Jonah Berger? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. What is Contagious? Contagious is all about the science of word of mouth, lots of companies from big to small want to see things catch on and we see examples of things that catch on. However, underneath that there is a question — Why? Why do somethings catch on, and other fail? It’s not about high budgets or even having the best product. It’s about Word of mouth and social influence. Advertising and paid media is expensive and not very effective. Dollar spent on word of mouth, goes 10 times as far as a dollar spent on advertising. How do we get people talking about and sharing our stuff? We often think it’s luck, or chance but it’s not, it’s a science behind it. We’ve looked at thousands of online content, tens of thousands of brands, millions of purchases across US and the world. The same 6 ‘STEPPS’, keep coming up again and again. The ‘STEPPS’ Framework (credit: unruly.co): 1. Social Currency People care about how they look to others. They want to seem smart, cool, and in-the-know. So be sure to find the inner-remarkability (e.g. Will it Blend?) and make people feel like insiders. 2.Triggers Top-of-mind means tip-of-tongue. So consider the context and grow your habitat so that people are frequently triggered to think about your product or idea. Rebecca Black’s ‘Friday’ music video is a great example of this. 3.Emotion When we care, we share. Emotional content often goes viral, so focus on feelings rather than function. And kindle the fire using high arousal emotions. 4.Public Built to show, built to grow. The more public something is, the more likely people will imitate it. Design products and initiatives that advertise themselves (e.g. red bottom shoes) and create some visible behavioural residue. 5.Practical Value News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on. 6.Stories Information travels under what seems like idle chatter. Stories are vessels — so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. Each of these explains why people talk and share and why all sorts of products and services catch on.  What is the best way to gain social currency at a time when people like Instagram Influencers are on the rise? Much more important than the technology, it’s the psychology. One platform is not more important than the other, it’s about understanding why people are sharing on platforms. Companies change platforms because they hear that’s where their users are. Foursquare was big, then it wasn’t. Vine was a big thing, then it wasn’t. It’s really easy to focus on the technology, but to be successful, you need to focus on the psychology.  Why do some accounts do better than others? It’s not about having social connections, it’s about getting those connections to share and engage with your content. To get social currency: the better you make someone look, the more likely they are to talk about it and share it.  Example: Please don’t tell — a hidden bar in NYC. ‘Please don’t tell’ is a NYC bar hidden inside of a hotdog restaurant. You can have whatever hotdog you want, but at the back of the restaurant, there’s a rotary dial phone, when you pick up the phone you dial the number and if you’re lucky and they have space the back door of the phone booth will open and you’ll be led into a secret bar.  What’s interesting about ‘Please don’t tell’ is that when we think about Marketing and communications, we think it’s about telling people how great we are, we think it’s really important to be really out there. In some cases however, secrets are interesting — think about the last time someone told you a secret and told you not to tell anyone else. What’s the first thing you do with that information, you tell someone! Having access to information that not everyone has, makes you look smart. You look in the know. Social Media and Instagram Influencers focus heavily on their lifestyle of flying first class, taking pics with celebs, on vacation. Nobody posts about being in the office working on Excel spreadsheets! Why? Because it doesn’t make them look good.  Two things are important: People like sharing things that make them look good. To get people to share our stuff, we need to make them look good. Accounts too often focus on the user having a good time, but there’s no incentive for a viewer to share that information. Nobody cares about you, they care about how it makes them look.  Interesting Example: Beyonce released an album a couple of years ago. No advertising, all she did was put a picture up of it on Instagram. Why? She knew how her followers would be the first people to tell everyone else about it. Being ahead of the curve, makes you look smart.  If you go to YouTube and look at the first comment, it literally says: “First” (I was there before everyone). It’s not about us, it’s about our audience, how can we make them look smart? When we give people social currency, they talk about us, but we get to come along for the ride.  The importance of Triggers: All of the above is about talking about things we like. However, there are many things we like, that we don’t talk about. It’s like having restaurant in the are you love in your town or city where you love the food, and it’s great, you really like it, but you don’t go because you forget about it. However, if someone says: “Hey! Let’s go to that Restaurant” you often don’t hesitate. The challenge is that you don’t think about that particular restaurant.  70% of purchase is consideration. Most people only say what’s at the top of their mind they are filling voids in conversation, so they talk about all sorts of things such as the weather, what they’re doing on the weekend, their kids, etc. Why? Because this is at the top of their mind. However, what we need to trigger is what’s going to get people to talk about us. Therefore, Triggers are little environmental reminders that remind users of a product or service that isn’t there.  For example, when we say: “PB and”… you think “J” as in Jelly. When I say “Rum and…”, you think “coke”. When you watch a movie, you often eat popcorn. These two things have no correlation other than a complimentary association. The question we need to ask ourselves is, what are our triggers? What’s reminds people of our product or service.  All companies have a great message, but will the message get people to think about the company? If people like you, but they don’t think about you, it’s going going to matter very much.  There’s “Kit Kat and Coffee”, there’s “Popcorn and Movies”, there’s “PB & J”. However, what about a SaaS Platform that’s not tangible — how do you create Triggers for these? The principles are exactly the same. When thinking about Triggers, there’s 4 main questions that need answering: Who? — Who’s the audience? Who should think about our product or service? This is target demographics. When? When do we want people to think about us? It’s unlikely that people will think about us all the time, so if you’re a service for example, you need to ask yourself: “When do I want people to think about me?” or better yet, “What problem are they having where my product can be the peanut butter service”.  What’s around at that time? How can we create that link? A study was done at Stanford where we wanted to get under graduates to eat more fruits. Undergrads say they want to eat more fruits and vegetables, but they just don’t do it.  So they tried two slogans: Live the healthy way, eat 5 fruits and veggies a day: traditional nice sounding slogan that many companies would use.  Each and every dining hall tray needs 5 fruits and veggies a day.  Interestingly, people liked the first slogan, but didn’t really like the second slogan. We showed them the font and slogan a few times and over a two week study, we looked at the fruit and veggie consumption and found something interesting. The first slogan (they liked), sounded very good, but didn’t change behaviour. The second slogan (which they related a 1/10) and didn’t like actually made them eat 25% more fruits and veg a day.  Why? We followed the 4 questions: Who? Students at Stanford University.  What’s the when? We don’t want them to think about fruits and veggies all the time, just when the behaviour is taking place.  What’s in the environment at these times? A dining tray. How did we create a link to it? That silly slogan. So when we think of a SaaS slogan, or if you’re an influencer looking to increase your following, then think about the “when” — i.e when you want people to think about you, and think about what will be around at that time. What’s the sense? What’s that tray? What’s missing? This will help identify our triggers for us to come to mind at the right time.  What’s the secret to making virality a regular occurrence? The reason why this question was asked is because after the ALS Ice Bucket challenge, many people tried to “copycat” actions that were all for a good cause, however this was to no avail, even though it followed the exact same model as the ALS Ice Bucket Challenge — so why did the Ice Bucket Challege work and why didn’t the copycat versions work? Jonah mentioned that we think things are the same, however, we don’t actually understand why they’re working. Two things may look very similar, however actually may be quite different on the inside. What’s important is the Inside (what’s driving the behaviour, but not how it looks). After the ALS Ice Bucket Challenge, Jonah received a flood of emails with ideas from organisations on ideas to go viral like spraying ketchup and mustard on each other (not the worst idea he’s heard), for a good cause! Too often companies think that if they just copy what people did to be successful then it will also be successful. Doing the same thing as someone done before isn’t going to be enough. Think about if someone jumped from behind the wall and spooked you, yeah it may work well the first time, but if you do it again and again, it’s not going to be scary, because it’s not surprising, novel or different and therefore it’s not going to work in the same way.  The key thing is why. Figure out why something is successful and how you can make something new, interesting or novel. People often talk about having 1000 true fans, but how many people do you need to start a trend like Movember? Is there a minimum amount of people required to make something catch on?   It’s not about the number, no matter wether this is 1,000 or 2,000. Going viral, isn’t even the goal. When you want to create a “viral video” you work with an ad agency, often at times they go out and pay a bunch of people to watch your content so that they can say it went viral.  However, the goal isn’t to get 1000 people to watch your stuff, it’s to get 1000 people to share and engage with your stuff.  Example: Warby Parker Warby Parker often got questions about various topics and they realised they didn’t have the space on Twitter to answer the questions properly. So they started creating videos. The videos were getting between 100–150 views, and this doesn’t seem much. It’s definitely a far figure from the 10 million views a viral video would get, however, each person sharing it and getting 150 views is much more powerful than the piece of content shared 1m times.  The goals not to be a flash in the pan, the goal is each one for each one. The goal is get each person to share our content. Anything your customer does on your platform is an opportunity to bake word of mouth into the service.  At a time on society where attention is so limited, how do we increase sharing and engagement as we go into 2018? It’s important to understand that the principles of Contagious were around way before the times of Social Media. Often at times users think that 80–95% of word of mouth is done online, when in fact only 7% of the world of mouth actually is. People will always share what will make them look good. Any opportunity when a user is on your platform is your opportunity (irrespective of time) is your opportunity to give them a reason to tell others about your product or service. What would you say are the top 3 latest hacks that companies need to implement going into 2018? The science is the same. Start with understanding your customers. What do they need? Why are they doing what they’re doing and use that to build word of mouth. The second part is actually understand the “STEPPS”. What’s the social currency that will bring your brand for the ride, how can you put a trigger in the environment that reminds people about your product/service.  How can you make your product more observable? What’s an emotional story that users can carry along for the ride? Following the 6 STEPPS in Contagious will really help with word of mouth. Last but not least, be authentic. It’s really easy to talk about us, but it’s much more harder to talk to our customers in a way they’ll understand. Brands that do this very well are very successful. 

When I met Josh Cobb at Social Media Marketing World in 2015, I didn't imagine that two years later I'd be interviewing the 2017 Brisbane Entrepreneur of the Year (Marketing & Events) about how to build a business! Josh began his company, Stepps, with nothing more than a podcast microphone and a bucket load of enthusiasm. Three years later, it's Australia's leading digital marketing training provider for the real estate sector. In today's episode of Be The Drop, we take a trip down memory lane, discuss the huge value of owned data (like your website and email), and Josh reveals the story of how Michelin tyres became Michelin stars. This is Josh's version of Be The Drop SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

A very honest conversation all about borderline personality disorder (BPD) with my best friend Chloe. CONTENT WARNING: we mention topics such as suicide and self harm during this, please be cautious if you are likely to be triggered. You can find Chloe at @chloevcamp on Instagram, and watch some of our old videos here: https://www.youtube.com/cozygirls Resources mentioned: Samaritans 116 123 BPD on Reddit: https://www.reddit.com/r/BPD/ https://www.reddit.com/r/BPDSOFFA/ https://www.reddit.com/r/bpdlovingsupport/ DBT Workbook: http://amzn.to/2sjBPA3 BPD self help book: http://amzn.to/2sjQ340 DSM-IV and DSM-5 criteria: http://bit.ly/2rqgMf0 STEPPS programme: http://bit.ly/2qGcKht More about STEPPS: http://www.steppsforbpd.com Find me at cozygirls.club, @cozygirls on Twitter, Facebook and Instagram. Email contact@cozygirls.club with your questions and suggestions! Please subscribe for future episodes on the iOS Podcasts app, Stitcher, Acast, and even leave an iTunes review if you like what I'm doing. Keep it cozy.

Real estate agents are among the least trusted professionals on the planet (according to http://www.news.com.au/finance/work/careers/australias-most-and-least-trusted-professions-politicians-are-on-the-rise-but-nurses-still-dominate/news-story/9fe9360588b7efd9be9f8e2344bec346 (Roy Morgan)), so how can content and storytelling save the reputation of those property people willing to do their marketing differently? In this episode of Telltale, Josh Cobb, the chief executive of digital marketing company http://stepps.com.au (Stepps), says it's all about authority, storytelling and creating a community.

Welcome to this episode of the Real Fast Results podcast!  This is an extra special episode because today’s special guest is world famous researcher, New York Times bestselling author, and university professor Dr. Jonah Berger.  You’re about to learn how to put campaigns together, which have the propensity to be contagious and even go viral. Download the Complete PDF Show Notes Free for this Episode Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On.  Berger has spent over 15 years studying how social influence works, and how it drives products and ideas.  In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies.  He has also been published in popular outlets like the New York Times and Harvard Business Review. “Contagious” We’ve all seen products and ideas catch on, services and the like, whether it’s a product in the grocery store (Greek yogurt became popular a few years ago), whether it’s an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example.  We’ve all seen examples of things which came out of nowhere and became extremely popular, and the question is “Why?”  What was it about these things that made them popular? It turns out that it’s not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there.  It’s really about the power of word-of-mouth.  [bctt tweet="It turns out that word-of-mouth is ten times as effective as traditional advertising." username="danielhall"]   Learn How contagious marketing works Getting people to talk about your product STEPPS - Social Currency, Triggers, Emotion, Public, Practical Value, Stories How to apply "STEPPS" to what you are promoting When it comes to writing a book or creating content in some way, shape, or form, is how can you make your audience feel like an insider? Think for a moment about the cover of your book  Active colors Finding the right triggers for a product Practical value Meeting the needs of your audience Download the Complete PDF Show Notes Free for this Episode  Connecting with Dr. Berger My book is available anywhere books are sold.  Amazon, Barnes & Noble, or wherever you like.  You can find more information about me at JonahBerger.com.  There are a bunch of free resources on our website, like a workbook to help you follow the STEPPS, and those sorts of things.  You can also find me on J1Berger on Twitter. Resources Contagious: Why Things Catch On JonahBerger.com Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

We chat to Dawaine Pretorius from the Lions about their clash against the Titans and the Protea's, we also review and preview this week's Champions League action and then find out about Orlando Pirates next step after Muhsin Etergral stepped down as coach last night.

Josh Cobb is the founder and director of Stepps, a digital marketing company that works with real estate businesses. Josh’s own professional experience in residential property sales and property management provides him with an insider’s perspective on where the local industry sits when it comes to effective social media and content marketing. Episode #28 – Host: … Continue reading #28 Josh Cobb on the Real Estate Industry’s Use of Social Media →

This episode of Law Review with Steve Smith asks a very important question, "why should I go to law school?" The benefits and challenges of law school are great. What do you need to know to decide if the benefits are worth the challenge? Associate Producer and California Western student Ben Pezzner leads the discussion to help you figure it out. Guests: Ben Pezzner, California Western student, Editor-in-Chief of The Commentary, Associate Producer of Law Review with Steve Smith Duane Bennett, Attorney, STEPPS and Administrative Law professor at California Western Don Smythe, Professor at California Western