Podcasts about Reactance

Episode Notes:Dr. Reeves' Background – Trained as a psychologist, his interest in cybersecurity emerged from a talk connecting human error to security breaches.Cybersecurity Fatigue Defined – A form of disengagement where employees lose motivation to follow security practices due to overload and conflicting advice.Not Just Apathy – Fatigue often affects people who initially cared about cybersecurity but were worn down by excessive or ineffective interventions.Training Shortcomings – Lecture-style, one-way training is frequently perceived as boring, irrelevant, or contradictory to users' experiences.Compliance vs. Effectiveness – Many organizations implement security training to meet legal requirements, even if it fails to change behavior.Reactance in Security – Users may intentionally ignore advice or rules to assert control, especially when training feels micromanaging or patronizing.Better Through Design – Reeves argues that secure systems should reduce the need for user decisions by simplifying or removing risky options altogether.Remove Rather Than Train – Limiting administrative rights is often more effective than trying to educate users out of risky behaviors.Mismatch With Reality – Generic training that conflicts with real policies or system restrictions can confuse or alienate users.Cognitive Load and Decision-Making – Under stress or fatigue, users rely on mental shortcuts (heuristics), which attackers exploit.Personal Example of Being Fooled – Reeves recounts nearly falling for a scam due to time pressure, illustrating how stress weakens judgment.Cybersecurity Buddy System – Recommends encouraging users to consult peers when making sensitive decisions, especially under pressure.Cyber Deception Strategies – Reeves now researches ways to mislead and trap attackers inside systems using decoys and tripwires.Applying Psychology to Attackers – The same behavioral models used to study users can help predict and manipulate attacker behavior.Empowering Defenders – Deception technologies can help security teams regain a sense of agency, shifting from reactive defense to proactive engagemenAbout our guest:Dr. Andrew Reeveshttps://www.linkedin.com/in/andrewreevescyber/https://research.unsw.edu.au/people/dr-andrew-reeveshttps://www.unsw.edu.au/research/ifcyberPapers or resources mentioned in this episode:Reeves, A., Delfabbro, P., & Calic, D. (2021). Encouraging employee engagement with cybersecurity: How to tackle cyber fatigue. SAGE Open, 11(1).https://doi.org/10.1177/21582440211000049Reeves, A., Calic, D., & Delfabbro, P. (2023). Generic and unusable: Understanding employee perceptions of cybersecurity training and measuring advice fatigue. Computers & Security, 128, 103137.https://doi.org/10.1016/j.cose.2023.103137Reeves, A., & Ashenden, D. (2023). Understanding decision making in security operations centres: Building the case for cyber deception technology. Frontiers in Psychology, 14, 1165705.https://doi.org/10.3389/fpsyg.2023.1165705Other:UNSW Institute for Cyber Security (IFCYBER)https://www.unsw.edu.au/research/ifcyber

Tired of feeling stuck and unable to influence others? Learn the secrets to persuasion and discover tools to connect, inspire, and lead with ease. Dr. David Snyder teaches you how to build emotional bonds, break down resistance, and use your words to drive action and change. Unlock the hidden barriers holding you back and tap into the motivations behind decisions. Whether you want to overcome objections or strengthen relationships, these proven techniques will set you apart. Ready to take charge of your future and unleash your potential? The power to influence is yours—don't miss this chance! Standout Quotes: “The human nervous system never resists itself. What the human nervous system creates, the human nervous system accepts.” – Dr. David Snyder “If you knew the most powerful, desirable, validating, personally gratifying method to communicate with any human being, if you knew beyond a shadow of a doubt how to make any person you interact with feel special, heard, understood, and have a desire to make you happy, and you didn't use it, who's the jerk now?” – Dr. David Snyder “The most powerful way to get people to want to do the things they said they don't want to do is by having them generate their own reasons for doing it.” – Dr. David Snyder “If I take all the things you guys wrote down and put them in my words, it can have a significant impact. However, it won't have nearly the same level of neurological power and impact as if I read your very own words to you.” – Dr. David Snyder “The first thing you want to do is restore their sense of personal autonomy. Then, reaffirm their right to say ‘no' or ‘not now.' Reactance is a defense mechanism. We call it the ‘F-you factor.'” – Dr. David Snyder Key Takeaways: Utilize the "Master Echo Sequence" - Ask a question, pay attention to the response, validate the response, echo their words, and ask again. This powerful technique captivates attention and generates intrinsic motivation. Restore the listener's sense of personal autonomy before attempting to influence them. Make it clear they have the freedom to say no, which paradoxically makes them more open to your suggestions. Use the power of "might" to create possibility and get the listener to generate their own reasons for taking action, rather than imposing your own agenda. Challenge the listener's initial rationale, as this will strengthen their desire to hold onto their own justifications, moving them closer to the desired outcome. Recognize that the human nervous system never resists what it creates itself. Utilize the listener's own words and reasons to unlock their intrinsic motivation and willingness to change. Episode Timeline: [00:25] How to take control and achieve real success [03:45] Unveiling the power of the resistance removal method [13:41] Using resistance removal to transform relationships [15:37] Live demo of the resistance removal technique [19:11] Mastering the Echo Sequence for deeper impact [26:53] Revisiting the Echo Sequence for better results [28:00] Why the word “might” holds more power than you think [34:44] Spotting resistance versus genuine inability [46:39] A personal success story you need to hear [56:54] Last chance to grab the exclusive webinar offer To learn more about Dr. David Snyder and everything about NLP, visit: Website: https://www.nlppower.com/ YouTube: https://www.youtube.com/@DavidSnyderNLP Instagram: https://www.instagram.com/davidsnydernlp

Resident Clinical Psychologist, Dr Khosi Jiyane interrogate the concept of Psychological Reactance/ Reactance TheorySee omnystudio.com/listener for privacy information.

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In this insightful episode with Brian, we dive deep into the world of sales psychology, focusing on the ever-present challenge of reactance. We will explore why recognizing and managing it is crucial for successful sales conversations. This discussion emphasizes the importance of maintaining a neutral and abundant mindset throughout the interaction. We equip you with valuable techniques to navigate reactance, including using negative questions, open-ended questions, and the powerful "start-stop-reverse" method. Moreover, the conversation shifts to the significance of upfront contracts in building trust and lowering reactance. We explain how transparency at the outset sets the stage for meaningful discussions. Join us with sales expert Brian Jackson, who will shed light on how upfront contracts establish a foundation for honest and productive dialogue. He also explores how salespeople can leverage techniques like disarming honesty and pattern interrupts to build trust and close deals more effectively. Get ready to gain valuable insights into the psychology of selling and discover practical strategies to overcome reactance and achieve sales success!   Timestamps 0:02 Reactance, a natural human response to threatened freedom. 3:34 Sales techniques to avoid triggering reactance in potential buyers. 9:48 Avoiding reactance in sales calls by building trust and acknowledging possible outcomes. 16:38 Sales techniques to avoid triggering reactance in potential customers. 23:05 Sales techniques to avoid triggering reactance in customers.   Key Takeaways  Recognize customer resistance as a natural response to feeling pressured. Use open-ended questions and specific techniques to guide conversations without triggering resistance. Establish trust upfront with clear expectations through contracts. Disarm resistance with honesty and acknowledge potential concerns. Learn techniques to navigate emotional pushback during sales calls. ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

In this insightful episode with Brian, we dive deep into the world of sales psychology, focusing on the ever-present challenge of reactance. We will explore why recognizing and managing it is crucial for successful sales conversations. This discussion emphasizes the importance of maintaining a neutral and abundant mindset throughout the interaction. We equip you with valuable techniques to navigate reactance, including using negative questions, open-ended questions, and the powerful "start-stop-reverse" method. Moreover, the conversation shifts to the significance of upfront contracts in building trust and lowering reactance. We explain how transparency at the outset sets the stage for meaningful discussions. Join us with sales expert Brian Jackson, who will shed light on how upfront contracts establish a foundation for honest and productive dialogue. He also explores how salespeople can leverage techniques like disarming honesty and pattern interrupts to build trust and close deals more effectively. Get ready to gain valuable insights into the psychology of selling and discover practical strategies to overcome reactance and achieve sales success!   Timestamps 0:02 Reactance, a natural human response to threatened freedom. 3:34 Sales techniques to avoid triggering reactance in potential buyers. 9:48 Avoiding reactance in sales calls by building trust and acknowledging possible outcomes. 16:38 Sales techniques to avoid triggering reactance in potential customers. 23:05 Sales techniques to avoid triggering reactance in customers.   Key Takeaways  Recognize customer resistance as a natural response to feeling pressured. Use open-ended questions and specific techniques to guide conversations without triggering resistance. Establish trust upfront with clear expectations through contracts. Disarm resistance with honesty and acknowledge potential concerns. Learn techniques to navigate emotional pushback during sales calls. ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

In this insightful episode with Brian, we dive deep into the world of sales psychology, focusing on the ever-present challenge of reactance. We will explore why recognizing and managing it is crucial for successful sales conversations. This discussion emphasizes the importance of maintaining a neutral and abundant mindset throughout the interaction. We equip you with valuable techniques to navigate reactance, including using negative questions, open-ended questions, and the powerful "start-stop-reverse" method. Moreover, the conversation shifts to the significance of upfront contracts in building trust and lowering reactance. We explain how transparency at the outset sets the stage for meaningful discussions. Join us with sales expert Brian Jackson, who will shed light on how upfront contracts establish a foundation for honest and productive dialogue. He also explores how salespeople can leverage techniques like disarming honesty and pattern interrupts to build trust and close deals more effectively. Get ready to gain valuable insights into the psychology of selling and discover practical strategies to overcome reactance and achieve sales success!   Timestamps 0:02 Reactance, a natural human response to threatened freedom. 3:34 Sales techniques to avoid triggering reactance in potential buyers. 9:48 Avoiding reactance in sales calls by building trust and acknowledging possible outcomes. 16:38 Sales techniques to avoid triggering reactance in potential customers. 23:05 Sales techniques to avoid triggering reactance in customers.   Key Takeaways  Recognize customer resistance as a natural response to feeling pressured. Use open-ended questions and specific techniques to guide conversations without triggering resistance. Establish trust upfront with clear expectations through contracts. Disarm resistance with honesty and acknowledge potential concerns. Learn techniques to navigate emotional pushback during sales calls. ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

Subscribe to the podcast - https://www.overcomecompulsivehoarding.co.uk/subscribeToday with Dr Jan Eppingstall I explore the nuanced concept of insight in hoarding. From defining overvalued ideation to understanding the levels of insight, we unravel the challenges individuals face in recognising and addressing their hoarding behaviours. Through personal experiences, expert advice, and valuable research insights, this episode sheds light on personalised treatment approaches, effective communication strategies, and the importance of empathy and compassion. Get ready to gain a deeper understanding of hoarding disorder and discover practical ways to support individuals on their journey to overcoming compulsive hoarding.Insight into HoardingLevels and Types of InsightInsight Variability Among IndividualsFactors Influencing Insight (e.g. Comorbidity, Trauma, Life Experiences)Insight Study by Helena Drury and ColleaguesInsight in Diagnosis of Hoarding DisorderRelationship Between Hoarding Severity, Self-Criticism, Shame, and Preservation of Self-ConceptOvercoming Clutter BlindnessGetting Rid of Things and Challenging ThoughtsTaking Photographs of Living SpacesVulnerability in Showing Spaces to Someone ElseExposing Oneself to Getting Rid of Things and Challenging ThoughtsIdentifying and Addressing Lack of InsightAnosognosia and Overvalued IdeationReflecting Feelings and ThoughtsThe LEAP Technique for Support People, Coaches, and TherapistsUnderstanding Hoarding BehaviourMotivations Behind Hoarding TendenciesDefensive Denial and Psychological ReactanceDemographics and Characteristics of Hoarders in Research Settings and Community ServicesNeurocognitive Damage and Insight into Hoarding BehaviorCommunication and Approach in Supporting HoardersValidating Concerns and Correcting MisunderstandingsEmpathetic and Compassionate ApproachUsing "Yes, And" Technique in ConversationsTailoring Therapy Approach for Hoarding ClientsTreating things as an ExperimentImportance of Curiosity and Playfulness in Therapy ApproachLimitations of Manualised Treatments Hosted on Acast. See acast.com/privacy for more information.

In episode #309, the CEO and Chief Sales Trainer at the Hoffeld Group, David Hoffeld, dives into how to leverage social proof to your benefit. David also covers what to do if you trigger reactance. According to David, reactance is “Psychological arousal that occurs when you perceive your ability to freely choose is being restricted by another person.” When you're told you can't do something, you want to do it even more. But triggering reactance in someone reduces your ability to influence them. Find out how you counteract the psychological phenomenon in this throwback episode of Negotiations Ninja! 

There are times we can answer a question without much thought. If we were to examine the reasons why we gave the answer, would we change our response? Today's guest is David McRaney. David is a journalist, author, and lecturer fascinated with brains, minds, and culture. He has created a blog, book, and ongoing podcast entitled You Are Not So Smart which is about self-delusion. His most recent book, How Minds Change, is all about the science behind how and why people do and do not change their mind and the intricacies and nuances of persuasion. Show Notes: [1:09] - David shares what he does as a science journalist and how he found himself interested in the topics he writes and speaks about. [4:38] - The way people work has always fascinated him. [6:50] - David shares a story about psychology that really excited him. [8:35] - In the height of blogging's popularity, David began his blog You Are Not So Smart. [9:57] - David explains what the Introspection Illusion is. [12:31] - If you want something, you will come up with reasons why. [13:40] - An example of this is when you share what you like about another person. [15:59] - This concept can be looked at as delusion, but it's really just how brains work. [19:30] - What do you have in place to approach your own feelings and beliefs? [23:08] - David and Chris go through an exercise to demonstrate guided metacognition. [27:00] - We can answer some questions quickly, but others need more thought. [30:00] - The technique that David demonstrated is used to allow people more introspection. [32:22] - Start with things that you love and practice this technique. [33:37] - David and Chris talk about conspiracy theories and how to improve critical thinking. [35:27] - ConspiracyTest.org is a site that gives you a score on how susceptible you are to conspiratorial thinking. [37:48] - Conspiracy theories seem much more prevalent now, but conspiratorial thinking is no more rampant than it has been in the past. [39:32] - What should we do if a friend or family member has fallen into conspiratorial thinking? [42:17] - Finding reasons to rationalize conspiracy theories has never been easier with the internet. [44:31] - There are reasons that some people are more attuned to this thinking and some are more skeptical. [48:36] - Think about a scenario and imagine your initial reaction. [49:33] - Build rapport and assure the other person that you are not out to shame them. Get out of the debate frame. [52:01] - You can have conversations that don't end in a dead end. [55:13] - Reactance is when someone takes away your agency. Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.  Links and Resources: Podcast Web Page Facebook Page whatismyipaddress.com Easy Prey on Instagram Easy Prey on Twitter Easy Prey on LinkedIn Easy Prey on YouTube Easy Prey on Pinterest David McRaney's Website The Conspiracy Theory Test You Are Not Smart Podcast

New Discourses Bullets, Ep. 62 There is a psychological phenomenon called "reactance" that is triggered when someone is convinced they're likely to lose liberties and freedoms they currently enjoy. It's a powerful effect that motivates action and forces people to take a side, usually against the perceived threat to their liberty. Woke manipulators know this and use it frequently. They explain that their enemies, usually members of a free society, are "fascists" who want to "limit the rights" of some vulnerable group. The goal is to trigger activation through reactance to join up in solidarity with the threatened group. You'll notice Leftists do this all the time, by the way. In this episode of New Discourses Bullets, host James Lindsay explains this form of activism and how it works to polarize and activate useful idiots in the Leftist base. Join him to learn what it looks like. Get James Lindsay's new book, The Marxification of Education: https://amzn.to/3RYZ0tY Support New Discourses: https://newdiscourses.com/support Follow New Discourses on other platforms: https://newdiscourses.com/subscribe Follow James Lindsay: https://linktr.ee/conceptualjames © 2023 New Discourses. All rights reserved. #NewDiscourses #JamesLindsay #reactance

Today, Dr. Snyder is going to talk about the Psychological Secrets for Dating, Mating, and Relating. He will give a full NLP Lecture about attraction and how we can engineer the ideal relationship. Stay tuned! Standout Quotes: “Every one of us is moving through the world with an internal checklist and we're projecting it on to everyone around us. Every time we meet a person, we automatically look if they match with that checklist. And to the degree that the person you're interacting with matches your checklist, they get to go to the next level faster.” “The people that we attract in our life are more often based on templates or people that we identified with as children or in our early years. They have that place of being the ultimate authority in our lives. We start to project that onto the world and we look for those people.” “Intimacy comes from the sameness, from the openness, and the sharing. The excitement comes from the differences.” Key Takeaways: You have a checklist. You have a hierarchy of what's important to you, not just in terms of qualities. You have a map that you're moving through the world looking for somebody to fit. And to the degree that they fit that map, you become very attracted to that person. You become desiring for more intimacy with that person. We identify with the voices and the dominant authority figures in our life. They become the template by which we start to create our own checklists. We unconsciously sought for if they match or nor and if they are familiar or unfamiliar. You need to have enough similarities that you're safe, but enough differences that you're exciting. When it's all one polarity, that's where the intimacy and the passion comes from. Episode Timeline: [00:58] Secret Orgasm Tips [02:51] The Internal Checklist [07:28] Do you keep attracting the same kind of person in your life? [10:25] The Bottom Line [12:24] Engineering your Ideal Relationships [21:50] Pay Attention [24:18] Reactance [27:35] Language Patterns [30:53] The Cause of Most Trouble in Relationships [38:11] Understanding the Dynamics of Relationships [45:11] Remembering where you were most Attractive [50:10] The Rockstar Technique [58:40] Acceptance Rejection Projection Connection

Sometimes, we have a hard time changing ourselves into the path that we want. There's something that resists within you. However, you should always remember that you are the only one who can change yourself. You have the power to transform yourself into something that you want. In this episode, David Snyder shares with us the secrets to personal transformation. Standout Quotes: “Your dominant thoughts are not what you think they are.”       “We all have to figure out what's right for us.” “We inherently resist anything that contradicts how we see ourselves. In other words, self-image.”   “If you do not take action on anything, you will get nothing.”   “You have to choose what reality you want to live in. You have to choose to learn something new. You have to choose to get comfortable being a little bit uncomfortable.”   “You can have or be anything you want in life. But first, you must become the kind of person that that thing can happen to.” Key Takeaways:         Dominant thoughts are our feelings, ideas, and beliefs. These are thoughts on what you want, what you deserve, and how you are going to accomplish them. You know yourself on what you want. This is why, if something is opposite to what we think of ourselves, we often reject it. You can't easily achieve what you want without doing anything. You have to work hard for it. You have to earn it.   Anything can easily be achieved, as long as you do the things to deserve them. Take action to achieve what you want. Episode Timeline: [00:00] Introduction to the Episode [09:23] Resistance [11:56] Unconscious Incompetence [18:27] Second Form of Resistance [23:26] Reactance [28:02] Two Kinds of Motivation [35:13] Autonomation Process [36:07] Why might I want to do it? [43:24] Modal Operators [46:02] Roots of Your Own Resistance

Book Reference: The Catalyst - How to Change Anyone's Mind, by Jonah Berger    Video Reference: https://youtu.be/DXd2olUuTgk   Alright, Sprinkler Nerds, Marketing Nerds, Tech Genius's, and every other entrepreneur joining me today. Welcome to the Sprinkler Nerd Show! This is episode #120 and I'm so glad to have you today   First, thank you for helping me grow this podcast. The benefit of growing the podcast is that I can help more people. I don't make any money with this podcast, the goal of the show is not me, it is you - and the more people who listen, like, and subscribe, and share, means that more people will discover the show and the more people we can help - so thank you.   Today's episode is 2 topics that I have blended together.   #1 - Is about the book The Catalyst by Jonah Burger. Now if you've read it, read it again. If you've read it twice, read it again until you can memorize the book and know every ounce of it and how it applies. Keep reading it. This is one of those books that belongs in your personal growth toolkit. And I will link to it in the show notes.   I want to give this book some credibility because the more I learn about Jonah Berger the more I find that he is one of the smartest marketing minds of our lifetime - and this is because he studies it scientifically from the human psychology side - NOT from the conversion and transaction side. And it is my belief that if you understand human behavior, that you can market to anyone, sell to anyone, and make an impact on anyone, and so for me, this book is an incredible read.   Actually, it is probably one of the best books that has led to my success with customer journeys and being able to do what I do because of how he teaches customer psychology, and how to actually create things that move that make an impact, and to become a catalyst for people to change.   I like the way that sounds, become a catalyst for people to change. Technology adoption is all about change, and your job is to be a catalyst for that change.   Today I'm only going to touch on the first section of the book, called, REACTANCE.   Because this week I received a YouTube comment that was a bit triggering a first. I reminded myself to take a breath, and not to respond until I had 100% clarity. And this reminded me of section 1 of the book, about Reactance. So I wanted to share that with you.   Before I read the YouTube comment and talk about how I used ChatGPT to help me craft a response, I wanted to share a bit about REACTANCE, what it means, and what you will learn in the book.     1- Reactance When pushed, people push back. Just like a missile defense system protects against incoming projectiles, people have an innate anti-persuasion system. So rather than telling people what to do, or trying to persuade, catalysts allow for agency and encourage people to convince themselves. Do this by listening, asking questions, and showing empathy   Cool - now let's move on to how I used ChatGOT to help craft my response.   I typed this into ChatGPT:   You are a senior customer service representative at a sprinkler supply store. Your job is to write technical responses to comments on your company's youtube videos. I will be providing you with the latest youtube comments, with instructions for how to write the response. If you understand your job, please ask me to send you the YouTube comment.     ChatGPT:   Thank you for providing me with the context of my role. I'm ready to assist you with writing technical responses to the YouTube comments. Please go ahead and send me the first comment, along with any specific instructions or requirements for the response.   Andy: Here is the comment, please wait for me to give you instructions: You've lost your credibility with me because you don't understand basic turf knowledge. The longer you let your grass grow the deeper the roots grow and the healthier the grass is. That's all they're saying and they're absolutely right so in both cases where you made the negative comment they were right and you were wrong.   ChatGPT: Thank you for providing the comment. Please provide me with the instructions for the response, so I can assist you in crafting an appropriate and helpful reply.   Andy: Please write a technical response the compares and contrasts the benefits of allowing turfgrass to grow longer (4" or above). Please find a technical document to site your references, preferably something written by Nick Christians, author of, The Fundamentals of Turfgrass Management.    ChatGPT: Thank you for sharing your perspective on turfgrass maintenance and expressing your concerns regarding my video. I appreciate your feedback and the opportunity to address your concerns and to better educate the YouTube community. The intent of this video was simply a fun poke at exaggerated corporate marketing efforts, which is now very common.   As an additional reference, I hold a degree in horticulture and have had the privilege of working with professional sports stadiums across the United States. Through my experience, I have witnessed firsthand the importance of maintaining a precise cutting height as one of the most important factors to turfgrass health (sports, commercial, residential, native, etc).   When it comes to the optimal cutting height for turfgrass, there are different factors to consider. While it is true that allowing turfgrass to grow longer (4" or above) may offer certain benefits, it's important to understand the overall impact on turf health. Based on a technical document by Nick Christians, an expert in turfgrass management and the author of a textbook that I read in college, "The Fundamentals of Turfgrass Management," I'd like to shed some light on the topic.   According to Christians (reference: Christians, N. E. (2016). The Fundamentals of Turfgrass Management, 5th Edition), longer cutting heights do have the advantage of reducing mowing frequency (you can most less often). This can be beneficial for those who prefer to spend less time on lawn maintenance - which is almost everyone ;). However, it is crucial to note that turf height alone does not directly correlate with healthier turfgrass.   In fact, maintaining a longer cutting height does not significantly contribute to the overall health of the grass, as other factors play a more significant role. The industry guideline is not to cut (remove) more that 1/3 of the above-ground tissue in a single mowing - removal of more than this can stop root growth from 6 days to more than 2 weeks depending on the amount of tissue removed. Additionally, if the mowing height is accidentally lowered to more than this, it can result in scalping. Factors such as proper irrigation, fertilization, pest management, and disease control have a more substantial impact on the long-term health and vitality of turfgrass. While longer grass may have deeper root growth, it does not necessarily translate to improved health unless accompanied by appropriate cultural practices.   I appreciate your engagement and the opportunity to clarify the notion that a taller cutting height leads to healthier turfgrass. Should you have any further questions or concerns, please do not hesitate to reach out. We are here for you and the community.   THE END.

 J.W. Brehm first proposed reactance theory in 1966. Reactance is the motivation to regain a freedom after it has been lost or threatened, and it leads people to resist the social influence of others. Quoting from the article Understanding Psychological Reactance: “The unpleasant motivational state of reactance results in behavioral and cognitive efforts to reestablish one's freedom, accompanied by the experience of emotion. People who are threatened usually feel uncomfortable, hostile, aggressive, and angry.” We can minimize or avoid the reactance phenomenon when we recognize its importance and consider how to enact policies, announce plans, and conduct ourselves to avoid real or felt loss of freedom to engage in free behaviors.  Learn more here:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4675534/Do you have comments or suggestions about a topic or guest? An idea or question about conflict management or conflict resolution? Let me know at jb@dovetailresolutions.com! And you can learn more about me and my work as a mediator and a Certified CINERGY® Conflict Coach at www.dovetailresolutions.com and https://www.linkedin.com/in/janebeddall/.Enjoy the show for free on your favorite podcast app or on the podcast website: https://craftingsolutionstoconflict.com/And you can follow us on Twitter @conflictsolving.  

Why do we rebel against authority? When is it a good thing? When is it maybe not so good? How do ex cult members react to "the one who calls for the tribute"? Part 1 of our series looking at authority both governmental and that related to knowledge. We also explore the psychological phenomenon of reactance and reverse psychology. Become a patron for just $1.50 per month https://www.patreon.com/culthackers/posts Contact us  https://culthackers.com/ Paper, Reactance theory 40 years later https://www.researchgate.net/publication/240218056_Reactance_Theory_-_40_Years_Later YouTube Reference Natacha Océane https://www.youtube.com/watch?v=u75pz25OuPY    

In this episode, Dr. Snyder is going to share how you can control your Subconscious Mind. Stay tuned as he shows you NLP techniques that will surely change your life! Standout Quotes: Every part of human experience is a translation of vibrational data. Our electromagnetic impulses are imprinted on a vibrational matrix. When we process information, we process things individually and each cortex. Everything we experience has a set of emotions, sounds, and scents. As your images get bigger and move closer to the core of your body, they become more intense because you become more identified with them. You start to lose the distinction between something and self. Understand that on a neurological coding level, the inverse is true. Anything that you identify with, controls you. Anything you disidentify from, you gain control over. It's a perceptual shift. Your nervous system is the largest most powerful question answering mechanism on the planet. If I want to engage and create more absorption in the process, all I do is ask for more information and the nervous system will supply it. Key Takeaways: Everything we experience has a set of emotions, sounds, and scents and are each processed by a different part of our brain. The building blocks of those experiences are the language that the neurology runs on. What happens is every feeling in your body is going to have a color that correlates to it. You have every right, permission, ability, authority, and responsibility to edit the images you project so that they only make your life better. If you do an inventory of your thoughts, ideas, beliefs, memory, or any situation that isn't improving your life, change it because they're not real. There's an aperture between the conscious mind and the unconscious mind. When you take the feeling and change it into a color, you could just as easily take that color as they have. Your neurology would give you that information. The more of it you get, the more absorption you create for 99% of the things you do. Episode Timeline: [00:25] The Conscious Belief [02:54] The Law of Correspondence [07:01] The Gray Room [10:01] Reactance [16:02] The Sensory Mechanism [21:11] Identification [27:11] Mind Games [32:26] The Most powerful Question Answering Mechanism [35:50] How Disassociation Works [39:18] Recognizing a feeling [52:58] How Powerful you Really Are [01:00:30] Mindfulness Meditation [01:08:03] Taking Charge and Control

Rebecca and Rachel are back with Jeff to discuss Reactance. Jeff shares a related story about a nacho-flavored kiss from long ago.

On today's episode, we take a look at each principle of change described in the book (Reactance, Endowment, Distance, Uncertainty and Corroborating Evidence. You'll wak away with a much better, clearer understanding of how to enact change. ... Join the Fight Club here: Fight Club Get this book here: The Catalyst To inquire about assemblies and speaking: Speaking Form Learn more about Spaniard School online membership: Spaniard School Purchase all your books here: Spaniard Show Reading List Get my two books here: DRIVEN, Becoming the World's Toughest Lifelong Learner Connect on social media: Instagram: @charliespaniard YouTube: Charlie "The Spaniard" Brenneman Facebook: Charlie "The Spaniard" Brenneman Twitter: @charliespaniard

Chris Levine covers this phenomenon, be it based on real or perceived injustices. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chris-levine/support

David Hoffeld is the CEO and Chief Sales Trainer at the Hoffeld Group. They conduct research across social psychology, cognitive psychology, neuroscience, and behavioral economics and apply it to selling and negotiating.  What has science proven regarding how our brains work? How do you apply that to how you sell? It provides instant clarity and helps you reach success. Leveraging science makes you predictably more effective. Learn all about leveraging the science of social proof in this episode of Negotiations Ninja. Outline of This Episode [1:34] Learn more about David Hoffeld [2:23] Leveraging the science of social proof [6:26] What to do when you trigger reactance [10:13] How to “boost the mood” of the buyer [14:29] The presentation versus the perception of value [20:04] Learn about David's book, “Sell More with Science”  [21:04] The detriment of a fixed mindset The basics of social proof There are simple strategies everyone can follow to influence others. Social proof is one example. Social proof connects the persuasiveness of an idea with how other people are responding to it. It's why everyone reads best-sellers, watches Blockbuster movies, or goes to a business with great reviews. If other people are having a good experience, it must be good, right? Social proof is powerful. You can frame suggestions and insights with it. It naturally causes the brain to lower the perception of risk. And we all know that humans are risk-averse. They don't want to make a bad decision. So when you can leverage social proof when you frame things, it significantly increases the likelihood that people will comply with what you said. It also piques naturally curiosity.  Leveraging the science of social proof in negotiation Social proof also prepares people to be more receptive to whatever you share. It can be applied through testimonials, statements, sharing narratives, and more. How can you apply it in a negotiation or sales call?  As you apply social proof, remember that similarity amplifies its impact. So share specific examples similar to the people you're negotiating with. It amplifies the persuasive clout and makes it more compelling. It helps people see what working with you would be like through the lens of results from people like them.  Once you master the science of social proof, it's easy to adapt other principles of influence. But every once and a while, you'll hit a snag and trigger reactance. What to do when you trigger reactance When you walk past a sign that says “Don't touch, wet paint” you want to touch the paint, right? Everyone has the same reaction. Why does a sign telling you not to do something cause you to do that very thing? Reactance is psychological arousal that occurs when you perceive your ability to freely choose is being restricted by another person. Good or bad, we want every decision to be our own. It's why people don't like working with salespeople. They don't like to be pressured.  When you try to create urgency or make a strong business case, you'll run the risk of creating reactance. Reactance kills influence. So how do you reduce reactance? When you make a suggestion and a strong business case, let people know that it's entirely up to them. It boosts compliance significantly. When you get out of the way, it allows the business case to shine. They feel a sense of urgency and it will amplify your influence.  David shares more tips and strategies on how to boost your influence in this episode. Don't miss it! Resources & People Mentioned The Importance of Social Proof as a Trust Signal Connect with David Hoffeld David's website Connect on LinkedIn Follow on Twitter The Science of Selling Sell More with Science Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

To the Founding Fathers it was free libraries. To the 19th century rationalist philosophers it was a system of public schools. Today it's access to the internet. Since its beginnings, Americans have believed that if facts and information were available to all, a democratic utopia would prevail. But missing from these well-intentioned efforts, says author and journalist David McRaney, is the awareness that people's opinions are unrelated to their knowledge and intelligence. In fact, he explains, the better educated we become, the better we are at rationalizing what we already believe. Listen as the author of How Minds Change speaks with EconTalk host Russ Roberts about why it's so hard to change someone's mind, the best way to make it happen (if you absolutely must), and why teens are hard-wired not to take good advice from older people even if they are actually wiser.

New research suggests people on opposite sides of wedge issues want to listen to each other. We are each eager to hear differing opinions and understand opposing views, and when we do it can change our minds (at least a little), but only when we aren't triggered by the psychological phenomenon of reactance - one of several ideas we explore in this episode. How Minds Change: www.davidmcraney.com/howmindschangehome Newsletter: https://davidmcraney.substack.com/subscribe Show Notes: www.youarenotsosmart.com Michèle Belot on Twitter: http://twitter.com/belotmichele Patreon: http://patreon.com/youarenotsosmart See omnystudio.com/listener for privacy information.

NUGGET CONTEXT Ayelet speaks about the notion of Psychological reactance – the tendency to “not do” what you are told to do. She speaks specifically about how this shows up in the context of parenting and what we can do to avoid it. GUEST Ayelet Fishbach, Ph.D., is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business and the author of Get It Done: Surprising Lessons from the Science of Motivation. She is the past president of the Society for the Study of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making.  In the podcast conversation, we start with her journey from the sharing economy of the Israeli Kibbutz which is based on the principles of equality, public ownership and voluntariness. From there she goes to the other extreme which is the University of Chicago which is all about Capital Markets and incentives drive human behaviour. We then dive into her recent book and talk about the various elements of motivation – how we think about goal setting, psychological reactance and what it can teach us about parenting, motivating ourselves during the long middle, mining the silent graveyard of failure, the power of joint goals as illustrated by Madame Curie and much more.  Published in June 2022. HOST Deepak is a Leadership Advisor and an Executive Coach. He works with leaders to improve their effectiveness and in helping them make better decisions specifically around organizational and career transitions. He currently runs Transition Insight (www.transitioninsight.com) and works with leaders to handle phases of transition thoughtfully. He has worked as an Operations Consultant with KPMG in UK, Strategy Consultant with McKinsey in the US and as a Leadership Consultant with EgonZehnder (a Swiss Leadership Advisory firm) where he helped companies recruit CEOs, CXOs and Board Members and worked on Leadership Development. Deepak is a certified CEO Coach and is an alumnus of IIT Madras, IIM Ahmedabad and London Business School. His detailed profile can be found at https://in.linkedin.com/in/djayaraman OTHER GUESTS 1.Vijay Amritraj 2.Amish Tripathi 3.Raghu Raman 4.Papa CJ 5.Kartik Hosanagar 6.Ravi Venkatesan 7.Abhijit Bhaduri 8.Viren Rasquinha 9.Prakash Iyer 10.Avnish Bajaj 11.Nandan Nilekani 12.Atul Kasbekar 13.Karthik Reddy 14.Pramath Sinha 15.Vedika Bhandarkar 16.Vinita Bali 17.Zia Mody 18.Rama Bijapurkar 19.Dheeraj Pandey 20.Anu Madgavkar 21.Vishy Anand 22. Meher Pudumjee 23.KV Shridhar (Pops) 24.Suresh Naraynan 25.Devdutt Pattanaik 26.Jay Panda 27.Amit Chandra 28.Chandramouli Venkatesan 29.Roopa Kudva 30.Vinay Sitapati 31.Neera Nundy. 32.Deepa Malik 33.Bombay Jayashri. 34.Arun Maira 35.Ambi Parameswaran 36.OP Bhaat 37.Indranil Chakraborty 38.Tarun Khanna 39. Ramachandra Guha 40. Stewart Friedman 41. Rich Fernandez 42. Falguni Nayar 43. Rajat Gupta 44. Kartik Hosanagar 45. Michael Watkins 46. Matt Dixon 47. Herminia Ibarra 48. Paddy Upton 49. Tasha Eurich 50. Alan Eagle 51. Sudhir Sitapati 52. James Clear 53. Lynda Gratton 54. Jennifer Petriglieri. 55. Matthew Walker 56. Raj Raghunathan 57. Jennifer Garvey Berger 58. BJ Fogg 59. R Gopolakrishnan 60. Sir Andrew Likierman. 61. Atul Khatri 62. Whitney Jonson 63. Venkat Krishnan 64. Marshall Goldsmith 65. Ashish Dhawan 66. Vinay Sitapati 67. Ashley Whillans 68. Tenzin Priyadarshi 69. Ramesh Srinivasan 70. Bruce Feiler 71. Sanjeev Aggarwal and T. N. Hari 72. Bill Carr 73. Jennifer Wetzler 74. Sally Helgesen 75. Dan Cable 76. Tom Vanderbilt 77. Darleen DeRosa 78. Amy Edmondson 79. Katy Milkman 80. Harish Bhatt 81. Lloyd Reeb 82. Sukhinder Cassidy 83. Harsh Mariwala 84. Rajiv Vij 85. Dorie Clark 86. Ayse Birsel 87. Ravi Venkatesan E2 88. Pradeep Chakravarthy 89. Dan Pink 90. Alisa Cohn DISCLAIMER All content and opinions expressed in the podcast are that of the guests and are not necessarily the opinions of Deepak Jayaraman and Transition Insight Private Limited. Views expressed in comments to blog are the personal opinions of the author of the comment. They do not necessarily reflect the views of The Company or the author of the blog. Participants are responsible for the content of their comments and all comments that are posted are in the public domain. The Company reserves the right to monitor, edit, and/or publish any submitted comments. Not all comments may be published. Any third-party comments published are third party information and The Company takes no responsibility and disclaims all liability. The Company reserves the right, but is not obligated to monitor and delete any comments or postings at any time without notice.

Psychological reactance. Adverse reaction to People, or Rules, or Regulations That Threaten or Eliminate Behavior Freedoms.Extreme Ownership in the Classroom. K-12.It's bad enough. We need a true leader.Is it too late to join up at 35 years old?Wanting to give back. Charity.Can you set an ideal that's too high?Support this podcast at — https://redcircle.com/jocko-podcast/exclusive-content

Learn why you act irrationally when your freedom is threatened; why you spend more with your credit card than you do when you use cash; and how statisticians calculate the probability of dying from something. The stories in this episode originally aired July 29, 2018 “Odds of Dying (w/ Ken Kolosh), Reactance, Credit Card Psychology” https://omny.fm/shows/curiosity-daily/odds-of-dying-w-ken-kolosh-reactance-credit-card-p   Injury Facts from the National Safety Council: https://injuryfacts.nsc.org/   Odds of Dying - Injury Facts. (2021, March 4). Injury Facts. https://injuryfacts.nsc.org/all-injuries/preventable-death-overview/odds-of-dying/  COVID-19 Cases in the United States - Injury Facts. (2021, July 16). Injury Facts. https://injuryfacts.nsc.org/home-and-community/safety-topics/covid-19-cases-in-the-united-states/  Follow Curiosity Daily on your favorite podcast app to learn something new every day withCody Gough andAshley Hamer. Still curious? Get exclusive science shows, nature documentaries, and more real-life entertainment on discovery+! Go to https://discoveryplus.com/curiosity to start your 7-day free trial. discovery+ is currently only available for US subscribers. See omnystudio.com/listener for privacy information.

Why do good ideas fail to succeed? How come genius products and businesses can't make it off the ground? It often isn't the idea or product that causes a business to fail — it's the people. In his new book, The Human Element, David Schonthal breaks down friction theory, which explains why people resist change and what slows them down from making progress. Bringing something to market or trying to create change involves both fuel and friction. Schonthal says most entrepreneurs focus on the fuel, or creating a great product or service and acquiring customers. But the other aspect of friction theory is the friction itself, or the human beings you're trying to influence. Schonthal and co-author Loran Nordgren identified four primary sources of friction or resistance that stand in the way of a product's success in the market. These are the main reasons great ideas fail — they aren't tackling the friction of getting people to change and adopt something new: 1. Inertia. No matter how good your idea is, people naturally resist change. Inertia is the tendency to stick with the status quo. Schonthal recommends tackling inertia by making unfamiliar ideas more familiar and highlighting the improvements and differences of a product so people can make the mental leap to adjust how they live, work, and use the product. 2. Effort. Change requires physical, emotional, mental, and economic effort. If a customer has to put forth a lot of effort to use a new product, they likely aren't going to do it. Great products need to be well-designed in all aspects so that they require as little physical or cognitive effort as possible for customers. 3. Emotion. Adopting a new idea often leaves people with new emotions and feelings. If they are scared to try something new, they may be feeling fearful or intimidated. Too often, Schonthal says the emotional impact on customers isn't taken into account, which can lead to more emotional friction. Focus on how the product makes people feel and what they will feel as they change. 4. Reactance. This is a psychological term that refers to people's aversion to being changed by other people. No matter how good the idea is, people don't like feeling like an idea is being imposed upon them and will resist change because it takes away their decision-making power. Countering reactance involves reframing to provide autonomy and include customers in the decision-making process. Bringing something to market isn't just about creating a great product — it's also about appealing to customers and addressing their reluctance to change. Appealing to the four main causes of friction can help entrepreneurs take their businesses to the next level and lead to stronger adoption by customers. We frequently get asked things like: What do we use for courses and email marketing? What platform do we use to find people to join our team? What tools do we use for project and task management? Where do we host and publish podcasts and how do we transcribe them? And More.  Well, we just put together the Entrepreneurs' Online Business Toolkit PDF which will give you a complete breakdown of the tools we use to run our 7-figure businesses and how we use them. Click here to grab a copy, it will be an invaluable resource in your entrepreneurial journey! Connect with us: Website: https://www.byobpodcast.com/  Instagram: https://www.instagram.com/byobpodcasting  Facebook: https://www.facebook.com/thebyobpodcast  Twitter: https://twitter.com/thebyobpodcast  Newsletter: http://www.byobpodcast.com/newsletter 

In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren. Topics covered in this episode: 00:01:45 - What were the forces standing in the way of good ideas? 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels 00:07:15 - Inertia: Human beings are creatures of habit and resist change 00:10:30 - Finding out the real frictions and perceived value drivers using ethnographic research 00:14:00 - The need to make people feel familiar with unfamiliar ideas 00:19:00 - Examples of frictions being universal, as exemplified by the animal kingdom 00:21:30 - Case studies of companies that are succeeding with removing frictions instead of adding fuel Links mentioned in this episode: Human Element Book: https://www.humanelementbook.com/ David's faculty page: https://www.kellogg.northwestern.edu/faculty/directory/schonthal_david.aspx Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Did you know there is a psychological term for that knee-jerk response we sometimes have when we feel like we're being told what to do?In today's episode, I talk about psychological reactance, our brain's negative reflexive response when it perceives a threat to our personal freedom or our ability to be autonomous -- even when that threat comes from us.This opened up my eyes to how psychological reactance shows up in my life and in my clients' lives, such as struggles with calendaring, inconsistent actions toward desired goals, parenting decisions, feeling triggered by messaging on social media, reacting to messages on how to best take care of your body,  others' opinions or perceptions of you, and on and on.Tune in to learn more about psychological reactance, how it may be holding you back, and ways to lessen its hold so you're freer to live the way you want.Thanks so much for listening. Resources cited in this episode:Article  |  Elizabeth Dorrance Hall Ph.D.  |  Why We Hate People Telling Us What To Do: Understanding our brain's response to being told what to do. URL: https://www.psychologytoday.com/us/blog/conscious-communication/201906/why-we-hate-people-telling-us-what-do (Accessed 8/26/21)Article  |  Nir Eyal |  The Real Reason Why You Sabotage Your Own Goals: How to overcome psychological reactance, the rarely discussed psychological reflex that's holding you backURL: https://forge.medium.com/psychological-reactance-why-you-sabotage-our-own-goals-f473c2df47a3 (Accessed 8/26/21)Book  |  Nir Eyal  |   Indistractable: How to Control Your Attention and Choose Your Life------Original intro/outro music by JMW.------To learn more about what I do, my coaching philosophy, and how to work with me, email me at kari@kariwatterson.com or visit my website at https://kariwatterson.com.Have an area of struggle you'd love to work through? Book a free 90-minute coaching call and learn some tools that will help you change your life. Visit my website or follow me on Instagram (@kari_mindsetcoach) to learn more.------For more mindset tips, resources and insights, you can find me here:Instagram (@kari_mindsetcoach)LinkedInMedium

Learn how to reduce feelings of high pressure while creating more urgency

People do not necessarily have a type, even though they say they do.

If you've ever used "reverse psychology," you've been taking advantage of the principle of Psychological Reactance. But what exactly is it, and how can understanding it improve our mental health and relationships? Let's explore! Join me on Instagram @tjcounseling for more mental health content! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week Jon and Chris start a new series on cognitive psychology. There are many different key concepts in cognitive psychology for designers to know and we introduce you to some of the more important ones in this series. First up is "Reactance". Listen in and learn about why being too pushy can really hurt your company brand. --- Send in a voice message: https://anchor.fm/designreview/message Support this podcast: https://anchor.fm/designreview/support

فن الاقناع كيف نجعل الشخص يؤيدنا ويرفع يده ويبصم لنا بالعشرة ويقتنع بكلامنا، فن الاقناع مهارة ممكن اكتسابها، ونسهل علينا الكثير من الامور الحياتية وتحقق نجاحات عديدة. سنقدم لكم اليوم من خلال كتاب The Catalyst تقنيات الاقناع، هذا الكتاب يوفر طريقة قوية في التفكير اذا قمت بها ستحصل على التغيير الذي تطمح اليه. المبدأ الاول المقاومة (Reactance) هذا المبدا يقوم عندما تقدم نصيحة او تنبه شخص لشيء معين فعلى الاغلب ردة الفعل ستكون عكسية، كما نرى ان البشر يميلون لفعل الشيء الذي أنت منعتهم عنه تحديدا، بالطبيعة البشرية جميعا بحاجة للحرية والاستقلالية لنشعر ان نحن نتحكم بقراراتنا ونسيطر على حياتنا لاجل ذلك اي شخص ستوجه له امر سيقابله بالتجنب او التجاهل، لان طريقة الاقناع بشكل مباشر تشكل ضغط عليه، وبانه سيفعل الشيء ليسبارادته انما بالاجبار ، فمن المهم جدا التوقف عن محاولة اقناع الاشخاص وتركهم يقنعون انفسهم ، ولكي نقلل او نقضي على المقاومة التي تمارسها على الاشخاص يجب اتباع عددة خطوات، اولها توفر قائمة خيارات للاشخاص وهذا الشيء يعطي فكرة للمقابل انه هو لديه سيطرة وحرية على خياراته لكن في الحقيقة هو سيفعل الشيء الذي انت تريده لكن بالترتيب الذي هو اختاره مثلا: " انت تريد مشاهدة فيلم وثائقي وصديقك يريد ان يسمع موسيقى، تقول له : نشاهد الفيلم اولا او نستمع للموسيقى؟. بهذه الحالة جعلت صديقك يشاهد الفيلم الوثائقي الذي تريده لكن بالترتيب الذي هو اختاره. النقطة الثانية المهمة التعود على التطلب ولا تأمر، وهذا الشيء بالعادة يكون عن طريق سؤال الشخص حتى نصل بالحديث للشيء الذي نريد ان نطلبه وبهذه الطريقة يشعر انه هو وصل للاستنتاج لوحده ويكون اكثر مرونة حتى يأخذ قرار، وهذه الطريقة تجعلنا نكتشف معلومات اكثر عن الشخص المقابل. اما النقطة الثالثة هي تسليط الضوء على الفجوة او العقدة في الموضوع، وهذه الطريقة تفيد في حالة التفاوت بين تصرفات الشخص وبين معتقداتهم مثلا: في مثل مشهور يقول " انصح حالك قبل ما تنصح غيرك" بمعنى لا يمكن ان تعلم الصلاة وانت لا تصلي ! والنقطة الرابعة هي البدء بالتفاهم والاستماع للاخرين والاصغاء لهم ومن الضروري تبيان التعاطف تجاههم لانه يخلق جسر من الثقة بين الطرفين مما يساعد الشخص على التغيير. المبدأ الثاني حمل ملف pdf مجانا https://www.mohamaditani.com/product/فن-الاقناع-ملخص-كتاب-ذا-كاتاليست ادعم القناة على موقع باتريون: https://www.patreon.com/mohammaditani كن مشترك داعم للقناة : https://www.youtube.com/channel/UCUiZt28AYo1Mv37kg_TrlNQ/join للحصول على معلومات حصرية بشكل دوري على البريد الالكتروني: https://mailchi.mp/6aa765a71a7c/subscribe Facebook: https://www.facebook.com/mohammditaniyt Instagram: https://www.instagram.com/mohammditaniyt/ Twitter: https://twitter.com/Mohamma06833805?s=09

Dr. Melanie Green is a professor at Ohio State University. She joined us on the podcast to explain how the power of a compelling narrative, including the effects of fictional stories, can be used to change beliefs and attitudes. Her theory of "transportation into a narrative world" focuses on how immersive storytelling is a mechanism of narrative influence. It was an in-depth conversation that explored concepts around how stories move us, the power of narrative to affect both cognitive and emotional feelings, and how restorative narratives can be used to help heal communities after disasters. We touch on the psychological response of reactance, the appeal of conspiracy theory stories and the elements needed to create a compelling story.  We also introduce - in a slightly more proper fashion - our production and research assistant, Mary Kaliff. We are excited to introduce Mary to our listeners and hope you will welcome her with a happy greeting on social media! Finally, no episode of Behavioral Grooves would be complete without understanding our guest’s musical tastes. Melanie’s upbringing in Gainesville, Florida influenced her lifelong love of music, in particular the hometown hero,  Tom Petty. She’s also a fan of James Taylor, which delighted Tim. More recently, Melanie’s house is often filled with the sound of the Hamilton soundtrack, thanks to her children’s love of the musical, which delighted Kurt. So, it was wins all around.  We hope you enjoy our conversation with Melanie and if you like it, please jump down to the bottom of your listening app and share a quick rating or a short review with us. It goes a long way in helping others decide if they should listen to Behavioral Grooves.  Topics 0:07 Introduction  1:00 Hello from Mary Kaliff 3:46 Welcome and Speed Round with Melanie Green 7:44 Reactance and empathy 16:25 What makes a good story? 22:26 Storytelling in different mediums 27:12 Parasocial Interaction 33:10 Storytelling for social good 38:50 Conspiracy Theories 43:07 Melanie’s music and playlist 47:30 Grooving Session Quotes  (14:13) If you do have a story that's not representative, the danger of it kind of having an undue influence on people's thinking and decision making is, I think, a real one, especially with something consequential, like these medical decisions.  (18:21) the way that stories can inform us and change our minds, is through this process of being immersed in them. (31:17) And so a story can be a really nice kind of way of summarizing and illustrating the guiding principles maybe that people want the organization to follow (33:37) restorative narratives tell those stories, you know, how people move from something bad to kind of come back to a better place. Social Media Tim @THoulihan Kurt @motivationguru Mary @BeSciMary Other Content To listen to more podcasts about narratives and messages why not delve into these episodes: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/ https://behavioralgrooves.com/episode/john-sweeney-everything-is-a-story/  © 2021 Behavioral Grooves Links Melanie Green:  https://www.buffalo.edu/cas/communication/faculty/green.html  The Game of Thrones: https://en.wikipedia.org/wiki/Game_of_Thrones  Story telling Mirrors in the Brain: https://www.michaelharvey.org/new-blog/2019/12/29/storytelling-mirrors-in-the-brain  Victoria Shaffer, PhD: https://psychology.missouri.edu/people/shaffer  The Bible: https://en.wikipedia.org/wiki/Bible  The Koran:  https://en.wikipedia.org/wiki/Quran  The Bhagavad Ghita: https://en.wikipedia.org/wiki/Bhagavad_Gita  Pamela Rutledge: https://www.pamelarutledge.com/  Guy Schoenecker: https://minnesota.cbslocal.com/2016/12/07/life-story-guy-schoenecker/  BI WORLDWIDE: https://www.biworldwide.com/careers/  Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing   Jon Levy: https://www.jonlevytlb.com/  Mirror Neurons: Why good stories provoke empathy and connection (Kyle Pearce) https://www.diygenius.com/mirror-neurons/  Musical Links Bruce Springsteen “Fire”: https://www.youtube.com/watch?v=d5PoIrcyd34  “Hamilton” soundtrack: https://www.youtube.com/watch?v=aPSWZUExZ8M  James Taylor “Never Die Young”: https://www.youtube.com/watch?v=FbGrD4hxoBI  Traveling Wilburys “End of the Line”: https://www.youtube.com/watch?v=UMVjToYOjbM  Tom Petty “Don’t Fade on Me”: https://www.youtube.com/watch?v=KKUBlwVgVYc 

    In this episode, I discuss the roots and applications of effective, authentic persuasion with New York Times best-selling author Jonah Berger, PhD, including topics such as: How Jonah got interested in persuasion and decision-making What fascinates him about these topics In The Catalyst, Jonah writes about “Reactance”, which he describes as the negative feeling experienced when told what to do, often triggering resistance and rejection of whatever it is. How should policy makers address Reactance if the goal is to encourage widespread mask-wearing and vaccination, now that we have vaccines approved as safe and effective in the U.S. Jonah writes about another powerful force affecting people’s decision-making process- “Endowment” - which he defines as the increased value people place on things they’ve been doing or owning for a while, like a home, for example. How can those who want to authentically and honestly persuade take Endowment into account in their persuasion efforts. The role of emotion, not just data, is so important in persuasion. What Jonah says to those who aren’t comfortable invoking emotion or the type of training that expressly teaches not to invoke emotion? Where can listeners go to learn more about your work? Any plans yet for your next book?

In this episode we chat to Stephen L. Shapiro from University of South Carolina about how regulation influences the behaviour of daily fantasy sports and sport gambling consumers.We discuss the article Stephen and co-authors Joris Drayer and Brendan Dwyer published about the topic "An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions". 

Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence. He consults with some of the largest corporations in the world and derives great insights from his interactions with business leaders wrestling with strategic issues. In this episode, we caught up with Jonah to discuss his most recent book called The Catalyst. His book takes a counter-intuitive view on persuasion by focusing on reducing barriers to change rather than learning just the right lines, information, or coercive measures to use. Jonah advocates for first understanding why people are doing what they’re doing before we try to get them to do something else. He shared his REDUCE model with us - Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence – and we dove into Reactance as a major component of how we resist change. The harder you push on someone to change, the more likely they are to push back. It’s natural for us to push back and to illustrate, just try this little experiment with someone in your household (another adult). Ask your adult counterpart to hold up their hand at shoulder level and have your palms meet. Tell them you’re going to push on their hand, then do it with some force. Do they push back to slow the advance of your hand or do they just go limp and let you push their hand as far as you can? It’s likely that they’ll push back. The same is true of any behavior change. And that’s okay. Our natural tendencies serve us well in many situations, but not all. Jonah’s perspective on how catalysts change behavior will open your mind to new ideas. We hope you enjoy it and, this week, find your groove. © 2021 Behavioral Grooves Links Jonah Berger, PhD: https://jonahberger.com/author-bio/ Lee Ross, PhD: https://profiles.stanford.edu/lee-ross Mark Lepper, PhD: https://psychology.stanford.edu/people/mark-lepper Kurt Lewin, PhD “Force Field Analysis”: https://en.wikipedia.org/wiki/Kurt_Lewin   Musical Links Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=ardglr9MVVQ Queen “We Will Rock You”: https://www.youtube.com/watch?v=XvKkIttJLcc Tim Houlihan “Thinking About You”: https://www.youtube.com/watch?v=xS-PsjRktUk Dolly Parton “I Will Always Love You”: https://www.youtube.com/watch?v=x0bEZH6ZqG4  

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola, and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

https://thriveonchallenge.com/culturebuilders/ Join 2,500+ other leaders and get our daily email reflection. Subscribe to get our free Daily Culture Builders email. We share thoughts, tools, and tips for leaders to improve relationships, raise standards, and grow personally. It’s about working to do better and to be better! Calling Up: Discovering Your Journey to Transformational Leadership is in Online Bookstores! (Amazon, Barnes & Noble, Etc..) Coaching Courses at CoachTube Captain’s Council and Competitive Cauldron System Use Coupon Code CULTURE BUILDERS to Save 10% Competitive Cauldron: https://buff.ly/2Q4KMue Captain's Council: https://buff.ly/2GQ4adn Get FREE Practical Tools to Build Your Culture √Culture and Leadership Guide PDF √5 Ways Any Leader Can Improve their Culture PDF √Culture Transformation Kit PDF √Weekly Newsletter with Articles and Podcast Notes Register Here: eepurl.com/dHy9SP Email J.P. Nerbun jpnerbun@thriveonchallenge.com Schedule Mentorship Call https://thriveonchallenge.com/schedule-a-call/ --- Support this podcast: https://anchor.fm/culturebuilders/support

https://ingeventes.fr/biais-cognitifC'est une maxime bien connue : rareté rime avec chereté (OK, c'est sans doute un néologisme). Mais vous savez ce qui est encore plus fort que la rareté ? La raréfaction. Parce que si on aime déjà pas des masses ne plus avoir beaucoup de choix possibles, on aime encore moins quand on les voit disparaitre sous nos yeux.C'est pour ça qu'on crée des émeutes avec des promos sur le Nutella, et c'est aussi comme ça que les rayons des supermarchés se vident (que ce soit le PQ, les pates ou les pains au lait, si les autres en veulent, c'est sans doute que ça a beaucoup de valeur !)Alors comment gérer la rareté, la raréfaction et la réactance ? C'est ce qu'on va voir dans ce nouvel épisode de notre série sur les biais cognitifs, appliqués à la vente.Comme d'habitude, vous pouvez vous abonner à mon Brainstorm mensuel ici : https://ingeventes.fr/brainstorm/Et, vous pouvez retrouver les notes complètes de l'épisode ici : https://ingeventes.fr/biais-cognitif/pourquoi-tout-ce-qui-est-rare-est-cher-le-secret-de-la-rarete/

Learn the power of psychological reactance. Have you ever heard of the term Psychological Reactance? According to Wikipedia, Psychological Reactance is unpleasant motivational arousal (reaction) to offers, persons, rules, or regulations that threaten or eliminate specific behavioural freedoms. Reactance occurs when a person feels that someone is taking away their choices or limiting the range of alternatives. This last part is what comes into play in today’s topic. When a person feels that someone is taking away their choices or limiting the range of alternatives, in other words, say they can’t have it, and they’ll want it even more. Just look throughout history. People are constantly doing things they’re told they can’t or shouldn’t do. Books that are banned by school systems quickly become some of the most sought after books around. When a song is banned from television or the radio, it soon tops the charts. When the USA introduced prohibition in the 1920s banning the production, importation, transportation and sale of alcoholic beverages, what happened? More alcohol was produced and distributed than ever before. When you tell someone they can’t have something; they want it even more. That’s Psychological Reactance. So how does this apply to running a design business? Simple, tell a client they can’t have something or something isn’t for them, and they’ll want it even more. What do I mean by this? Let’s say a client is looking for a logo design, and they only have $500 to spend. Using the three-tier pricing method, a pricing strategy where you offer three different options to a client, each one consisting of a slightly better “package” at a slightly higher price, you may present something like this. Option # 1: Design a logo for $500 Option # 2: Design a complete branding package including a logo, stationery and social media branding for $1000 Option # 3: Same as option #2 plus additional assets and a brand style guide for $1500 This pricing strategy gives the client options to choose from. It reduces the chance of them shopping around for other design prices. And it shows them the value of the different product tiers. This pricing strategy is great for upselling to your clients, but it works even better when combined with psychological reactance. Even though the client told you they have a $500 limit, you present options outside their budget. Show them what's available if only they had more to spend, for example. Here’s a proposal I prepared for you showing various options I can provide. Please look at options two and three. I know you can’t afford them according to the budget for this project, but at least they'll give you ideas for when you can afford it. When you present your three pricing tiers, you can do so in a way that the client feels their choices are being taken away. By telling a client they can’t afford something, you make those options more desirable. They'll feel like their choices are being taken away, and they'll look at those two options even closer. I can’t tell you how many times clients told their maximum budget was X only to end up agreeing to one of the more expensive and more valuable options I presented them. Sometimes they chose options that are double or triple their original max budget. Somehow, the money is there. This is not swindling or conning the client. You are simply presenting in a way that makes them feel like their choices are limited, which makes them want it more. People want the freedom to choose for themselves what they can and cannot do or have. A good salesperson knows how to take advantage of that. Putting Psychological Reactance into practice. The way it works is to use phrases such as. “You probably can’t afford this...” “You’ll probably refuse this idea...” “This may not be for you...” “You probably won’t agree to this...” “You may not be the best person for this...” Anything that tells the client they’re not a good fit for whatever you are offering. Another great way to present something is to say. “Do you know someone who may be interested in... or, who may be suitable for...” This last example subtly tells the client they are not suitable or not a good fit. You're not actually saying it, but it’s implied, and they may look more closely at what you are offering. The best way to get new work from old clients is not to ask them if they have any work for you, but to ask them if they know anyone who may need your services. Dear Jill, I hope you're satisfied with the website I built for you. I know you don’t need anything else from me right now, but I would be grateful if you would give them my name and contact information if you know anyone who does. By telling the client they don't need anything from you, you're subconsciously making them feel left out. And since nobody likes to feel left out, they may think of something else you can do for them. This method not only makes clients more receptive to what you are offering, but it actually gives them an out by giving them the freedom to choose for themselves. If they truly cannot afford it or are not a good fit, no harm was done. The client can move along without feeling affronted. However, if that’s not the case, if their budget is more flexible than they told you or they are more open than they led to believe, they may decide to hear you out. And in most cases, that seals the deal allowing you to make a bigger sale. Congratulations. Do you use this method in your business? Let me know by leaving a comment for this episode. Resource of the week FontOfWeb.com Ever want to know what fonts are being used on a website? Fontofweb.com to the rescue. Just enter the URL of the website in question, and Fonttoweb.com will present you with a nice list of all the web page's fonts and how they are being used. Everything from which ones are bolded or used in spans to what weight, line height and point size each header tag is using.

Learn about how eclipses on Mars can tell scientists more about the planet’s interior, why we behave irrationally when our freedom is threatened, and how an ‘80s video game was at the center of a conspiracy theory. The Martian Moon Phobos Creates a Yearly Solar Eclipse — and Its Effects Could Tell Us More About the Planet by Grant Currin Surprise on Mars. (2020). EurekAlert! https://www.eurekalert.org/pub_releases/2020-09/ez-som090420.php  Stähler, S. C., R. Widmer‐Schnidrig, J.‐R. Scholz, M. van Driel, A. Mittelholz, K. Hurst, Johnson, C. L., Lemmon, M. T., Lorenz, R. D., P. Lognonné, Müller, N. T., L. Pou, A. Spiga, D. Banfield, S. Ceylan, C. Charalambous, Clinton, J., D. Giardini, F. Nimmo, … Banerdt, W. B. (2020). Geophysical observations of Phobos transits by InSight. Geophysical Research Letters. https://doi.org/10.1029/2020GL089099  ‌InSight’s Landing Site: Elysium Planitia. (2011). NASA. https://www.nasa.gov/image-feature/jpl/pia22232/insight-s-landing-site-elysium-planitia  Reactance Is Why You Act Irrationally When Your Freedom Is Threatened by Cody Gough Original episode: https://www.curiositydaily.com/odds-of-dying-national-safety-council-ken-kolosh-r/ Was This 1980s Arcade Game Really at the Centre of a Government Conspiracy? by Reuben Westmaas Matulef, J. (2015, May 22). Polybius: The story behind the world’s most mysterious arcade cabinet. Eurogamer.Net; Eurogamer.net. https://www.eurogamer.net/articles/2015-05-22-polybius-the-story-behind-the-worlds-most-mysterious-arcade-cabinet  ‌Streckert, J. (2020, February 24). Storied & Scandalous Portland, Oregon: A History of Gambling, Vice, Wits, and Wagers. Rowman & Littlefield Publishers. https://books.google.com/books?id=GkHCDwAAQBAJ&pg=PA171&lpg=PA171&dq=1980s+portland+gambling+busts+arcade&source=bl&ots=dAu5xBVV3C&sig=ACfU3U2BzLOI9ozFgH89pxv9RAz6I8YYyQ&hl=en&sa=X&ved=2ahUKEwi3nZn7-ZPsAhVlIjQIHargA1U4ChDoATACegQICBAC#v=onepage&q=1980s%20portland%20gambling%20busts%20arcade&f=false Tummy Derails Asteroids Champ. (1981, November 29). AP News. Eugene Register-Guard. https://news.google.com/newspapers?nid=1310&dat=19811129&id=arRQAAAAIBAJ&sjid=V-IDAAAAIBAJ&pg=6688,7639998&hl=en Zarrelli, N. (2016, April 28). The Urban Legend of the Government’s Mind-Controlling Arcade Game. Atlas Obscura; Atlas Obscura. https://www.atlasobscura.com/articles/the-urban-legend-of-the-governments-mindcontrolling-arcade-game  Subscribe to Curiosity Daily to learn something new every day with Ashley Hamer and Natalia Reagan (filling in for Cody Gough). You can also listen to our podcast as part of your Alexa Flash Briefing; Amazon smart speakers users, click/tap “enable” here: https://www.amazon.com/Curiosity-com-Curiosity-Daily-from/dp/B07CP17DJY  See omnystudio.com/listener for privacy information.

Is the boss always watching you? With the proliferation of employee monitoring technologies, it's becoming increasingly likely. But employee surveillance--electronic or otherwise--must be handled with care. In this episode, we discuss: What is employee surveillance Forms and negative reactions to employee surveillance Implications for people, leaders and organizations   Links and Other Information News about H&M and employee surveillance: BBC and NY Post Yost, A. B., Behrend, T. S., Howardson, G., Darrow, J. B., & Jensen, J. M. (2019). Reactance to electronic surveillance: A test of antecedents and outcomes. Journal of Business and Psychology, 34(1), 71-86. Click here 

In Episode 086 of Now We're Talking we review the psychological phenomenon of reactance and how it might contribute to miscommunication or failed persuasion and what we can do to avoid reactance through specific communication practices.

Check out Brilliant (and get 20% off) here: https://brilliant.org/MinuteEarth/ Some aquarium hobbyists will pay $10,000 or more for a single shrimp because of the rarity of their colors or patterns. LEARN MORE ************** To learn more about this topic, start your googling with these keywords: Chromatophores: pigment-containing cells in the deeper layers of the skin of animals like shrimp Restricted availability theory: a commodity is available or perceived to be available only for certain individuals Reactance theory: unavailability of a commodity is perceived as a threat to an individual’s freedom to posses that commodity, making it more desirable. Scarcity heuristic: a mental shortcut that places value on items based on how easy it is to miss out on them. If you liked this week’s video, you might also like: Check out this Taiwanese news broadcast about fancy shrimp breeding: https://www.youtube.com/watch?v=KxjUEhryDEA SUPPORT MINUTEEARTH ************************** If you like what we do, you can help us!: - Become our patron: https://patreon.com/MinuteEarth - Share this video with your friends and family - Leave us a comment (we read them!) CREDITS ********* This video was produced by: Julián Gustavo Gómez (@thejuliangomez) | Script Writer, Narrator and Director Sarah Berman (@sarahjberman) | Illustration, Video Editing and Animation Nathaniel Schroeder | Music Feedback on drafts by: David Goldenberg, Alex Reich, Henry Reich, Peter Reich, Ever Salazar and Kate Yoshida MinuteEarth is produced by Neptune Studios LLC https://neptunestudios.info Henry Reich | Executive Producer David Goldenberg | Production Manager Melissa Hayes | Business & Legal Counsel Kate Yoshida | Chief Editor Ever Salazar | Creative Director Julián Gustavo Gómez | Community Manager OTHER CREDITS ***************** White Painted (Kai Bai) Shrimp photo by Demin Wong Blue Bolt Shrimp photo by Jeffrey Kelley OUR LINKS ************ Youtube | https://youtube.com/MinuteEarth TikTok | https://tiktok.com/@minuteearth Twitter | https://twitter.com/MinuteEarth Instagram | https://instagram.com/minute_earth Facebook | https://facebook.com/Minuteearth Website | https://minuteearth.com Apple Podcasts| https://podcasts.apple.com/us/podcast/minuteearth/id649211176 REFERENCES ************** Bauer, R. T. "Color patterns of the shrimps Heptacarpus pictus and H. paludicola (Caridea: Hippolytidae)." Marine Biology 64.2 (1981): 141-152. John, Maria, et al. "The preference for scarcity: A developmental and comparative perspective." Psychology & Marketing 35.8 (2018): 603-615. Lukhaup, Chris. “Freshwater Shrimps: The next Generation.” Practical Fishkeeping, 14 May 2019, www.practicalfishkeeping.co.uk/features/freshwater-shrimps-the-next-generation/. Lynn, Michael. "The psychology of unavailability: Explaining scarcity and cost effects on value." Basic and Applied Social Psychology 13.1 (1992): 3-7. Verhallen, Theo MM, and Henry SJ Robben. "Unavailability and the evaluation of goods." KYKLOS-BERNE- 48 (1995): 369-369.

In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger’s New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone’s mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with […] The post Jonah Berger on How to Change Anyone’s Mind appeared first on Marketing Over Coffee Marketing Podcast.

The second part in this two part series on the psychology of influence. We conclude with the principles of liking, scarcity and authority. In a world of social media and celebrity worship the principle of liking influences us everyday. Marketing gurus have long maintained an appearance of scarcity to keep our FOMO peaking and we are surprisingly susceptible to cliches like the scientist in a white lab coat. We delve into all of these tricks of the trade that guide our choices every day. Learn how to identify them before they take advantage of you. Rate or review the show at Apple Podcasts!Show notesInfluence, the psychology of persuasion – Robert CialdiniPhysical attractiveness bias in the legal system – Rod HollierApollo-Soyuz - WikipediaReactance - WikipediaOur three brains, the reptilian brain – Andreas Komninoshttps://www.facebook.com/thehereandnowpodcast/ https://twitter.com/herenowpodcast emailthehereandnow@gmail.comSupport the show (https://www.patreon.com/thehereandnowpodcast)

Jonah Berger is a Professor at Wharton School at the University of Pennsylvania. He is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is also the bestselling author of numerous books including a brand new one titled, The Catalyst: How to Change Anyone’s Mind.    How many times have you tried and failed to change someone’s mind about something, whether it was a family member, a coworker, a friend, or a boss? Jonah says it is because we are going about trying to change their mind in the wrong way. He says, “If you look at a chair in a room you are sitting in and you wanna move the chair, pushing that chair is often a pretty good approach, right? If you push that chair in the direction you want it to go, it often moves in that direction. But there's one problem, when we apply that same notion to people which is that people aren't chair. When we push physical objects, they tend to go, when we push people they tend to push back. Rather than changing, they often do the exact opposite of what we want. And so what the book is really about is, is there a better way? Could there be a different approach? And if you look to chemistry there actually is. There's a special set of substances in chemistry that make change happen faster and easier. They don't do it by adding more pressure or pushing harder. They do it by removing the barriers to change and those substances which you can probably guess are called catalysts.” Changing minds is about removing barriers that are preventing the change. In his book Jonah lists 5 key barriers to change.  Reactance--people resisting change because they feel like they don’t have control  Endowment--We tend to feel attached to the way we already do things, and that makes it extremely hard to change our ways Distance--When we are faced with ideas too far from our current way of thinking they tend to get ignored or we even potentially do the exact opposite Uncertainty--It is easier to convince someone to make a change if you can find a way to help them experience the differences the change will bring. That way they can see the benefit for themselves Corroborating evidence--Sometimes one person saying change is needed is not enough, you may need multiple sources to provide enough evidence for the change to take place.  So how can you start removing barriers to change in your life and work? Jonah says, “I think the first thing is just to start by finding those barriers, identify those roadblocks, those parking breaks. We tend to have barrier blindness, we tend to ignore them, but in case we don't know what they are, we can't solve them. And so, really start by being more aware of what they are and discovering them. And only then, once we've discovered them, then can we solve them. I talked about five ones in the book. I think those are the five ones that come up again and again and again, but there are others, in different situations, people may experience others and so I would start by understanding those five and then look for others in your own situation.” What you will learn: Five key barriers that prevent change from happening and how to overcome them How employees should approach leaders regarding change How to move from making decisions based on fear to being more logical How we can change our own minds

Interview with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on.

Simply put, psychological reactance is the instantaneous response that we have when we're told what to do. In business it is often called "change resistance" and in parenting, it's typically referred to as, well, "kids!" Reactance can also be described as "reverse psychology." But why does it flow from us so instantaneously? Why, in some situations, can someone even be telling us something that would ultimately be for our benefit but we feel a need to lash out with a firm "no, you don't understand, that won't work for me?" And per Tony's early admonition on this episode, you can skip to 9 mins 10 seconds in to skip directly to the discussion on reactance. - Today Tony tackles the topic of psychological reactance and bases the discussion on a couple of interesting articles on the subject. First is an article titled simply "Reactance" from http://psychology.iresearchnet.com/social-psychology/social-influence/reactance/ and "Don't Tread On Me! Psychological Reactance as Omnipresent" by Ryan Smerek Ph.D. https://www.psychologytoday.com/us/blog/learning-work/201712/don-t-tread-me-psychological-reactance-omnipresent - Tony mentioned two recent podcast appearances in the beginning of the episode, you can find his episode "Tony Overbay, Virtual Couch Podcast and Porn Addiction" on Nikki Eisenhauer's Emotional Badass here https://podcasts.apple.com/us/podcast/tony-overbay-virtual-couch-interview-and-porn-addiction/id1363543523?i=1000467191010 and Tony's interview on Brannon Patrick's new podcast "Ask Brannon Anything" titled "Faith Crisis & Relationships" here https://podcasts.apple.com/us/podcast/faith-crisis-relationships/id1500794877?i=1000467024231 - Tony's new best selling book "He's a Porn Addict...Now What? An Expert and a Former Addict Answer Your Questions" is now available on Kindle. https://amzn.to/38mauBo - Tony Overbay, is the co-author of "He's a Porn Addict...Now What? An Expert and a Former Addict Answer Your Questions" now available on Amazon https://amzn.to/33fk0U4. The book debuted in the number 1 spot in the Sexual Health Recovery category and remains there as the time of this record. The book has received numerous positive reviews from professionals in the mental health and recovery fields. - The book tackles tough questions with answers from both the expert and the addict's point of view. Tony, a licensed marriage and family therapist, and creator of The Path Back, an online pornography addiction recovery program that has helped hundreds of people overcome turning to pornography and other compulsive sexual behaviors as a coping mechanism, and Joshua Shea, former addict, and author of the book “The Addiction Nobody Will Talk About” read their respective answers to questions such as "Finding out he's addicted to porn has turned me off to sex completely, what should I do?" And "How much do we tell the kids?" And "Does this mean that God is mad at me, or doesn't love me?" - Reviews include: "This is the most helpful book for porn addicts and the people who (still) love them. One of the most courageous and timely books to help with a widespread and almost never talked about epidemic that is ruining marriages, careers, and lives. It will give hope to millions of people who are addicted to pornography. -- Mark Goulston, MD, FAPA, Author of Just Listen Discover the Secret to Getting Through to Absolutely Anyone. - You can learn more about Tony's pornography recovery program The Path Back by visiting http://pathbackrecovery.com And visit http://tonyoverbay.com and sign up to receive updates on upcoming programs, and podcasts. - The Virtual Couch is sponsored by http://Betterhelp.com/virtualcouch Betterhelp.com is the world's leading provider of online therapy. Their mission is to make professional counseling accessible, affordable, and convenient, so anyone who struggles with life's challenges can get help, anytime, anywhere. Head to http://betterhelp.com/virtualcouch for 10% off your first month of services.

Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get the last one on the shelf. The more the scarcity of an item increases, the more the item increases in value, and the greater the urge to own it.   Now the key with scarcity and urgency is in the application.  There are key elements that have to be implemented to make sure scarcity works.  Most people use scarcity the wrong way and it becomes high lactose or cheesy.  Join me for this week’s podcast The Most Abused, Overused, Still Need to Use Persuasion Technique

Het komt je waarschijnlijk niet onbekend voor: weerstand is een belangrijk aspect om rekening mee te houden wanneer je gedrag wilt veranderen. Want: hoe mooi de gedragsaanpak ook is - als je de weerstand niet weghaalt, verandert er helemaal niks.Weerstand is een rem op het gedrag wat je juist wilt zien. Dus om dit gedrag wel mogelijk te maken, moet deze rem er af. Daarom is het belangrijk om hier aandacht aan te besteden, en dat is precies wat wij vandaag doen. Vandaag gaan we het specifiek hebben over reactieve weerstand. Deze soort weerstand komt voort uit de behoefte van de mens om autonoom te zijn en vrijheid te hebben in keuzes. Als mensen het gevoel hebben dat iemand anders voor hen bepaalt wat ze moeten doen, dan doen ze vaak precies het omgekeerde van wat jij ze vertelt.In de nieuwste podcastaflevering bespreekt Roos wat reactieve weerstand precies inhoudt en gaat ze dieper in op een paar manieren om deze weerstand weg te nemen.

This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We've already talked about personal biases, how we think about ourselves versus other people, and memories. When it comes to present versus future, people want their payoffs now, so humans tend to place a greater weight on the outcome that is closer to now. Other things that impact our decisions include losses and risks. We are impacted more by losses than gains. We are also biased towards maintaining the status quo. I talk about optimism bias and even pessimism bias. When you know the rules of the game, it can be easier than you think to trick your brain into doing more in your favor – whether it is making choices today that you will appreciate tomorrow, or helping to get yourself out of a negative spiral. This episode will help you understand why we tend to make decisions a certain way and enable you to make better decisions for your business and your life. Show Notes: [04:10] People want their payoffs as quickly as possible. We place greater weight on things that happen closer to now. [04:31] This is closely tied to time discounting (what I call the “I’ll start Monday effect”). [04:39] We tend to make decisions today that our future self may not be as happy about. [05:39] Due to diversification or projection bias, we may think our future self will want more variety than we really want or will use. [06:07] You think you'll want options that are more virtuous - could be related to optimism bias. [07:14] Due to impact bias, we overestimate the duration of intensity of the impact of how we will feel in the future. [07:50] We are also victim to projection bias, which means we overestimate how much our future self will share the preferences we have today. [08:34] Reactance is the urge to rebel and do the opposite of what someone wants you to do to hold on to some form of control and power. [10:44] Irrational escalation – also known as the sunk cost fallacy – where people will keep spending and justify pouring money into a bad prior investment even though evidence shows it is bad. [12:43] As your brain gets overwhelmed your subconscious is more likely to take the reigns, meaning you will make more battery and present-focused decisions. [13:47] The hot-cold empathy gap finds that in a cold state it's much easier to make better decisions then in a hot state or in the moment. [16:01] The reverse is the cold-hot empathy gap where smokers underestimated their cravings to smoke when they were in a cold state. [17:26] People are impacted more by losses than gains – and it takes double the joy felt by a gain to equal the pain felt by a loss. [17:52] Dread aversion – dread results in double the emotional impact of savoring. [20:11] We tend to beef up the status quo and defend it more than may be warranted because of system justification. [20:33] Due to normalcy bias and not wanting to think about change, we may refuse to plan for or have the proper reaction to a disaster which has never happened before. [21:35] Due to a zero risk bias, we will prefer to reduce a small risk down to nothing than taking a bigger reduction in a larger risk. [22:47] Because of risk compensation or the Peltzman effect, we are more likely to take a greater risk when our perceived safety increases. [24:26] Because of the pseudocertainty effect we are more likely to make choices that avoid risk if the expected outcome is a good one, but seek out risk in an attempt to avoid a negative outcome. Which could lead to the ostrich effect or ignoring a negative situation. [26:06] A predisposition toward viewing the past in a positive way and the future in a negative way is called declinism. [26:21] The pessimism bias is to overestimate the likelihood of negative things happening to us in the future. [26:42] A zero sum bias is where you think that the only way one person gains is at the expense of another. [27:05] Look for the win win. For one person to succeed, it doesn't mean that another person has to fail. [27:25] Negativity bias is when it's easier for us to remember negative memories over positive memories. The worse than average effect is where we believe that we are worse at tasks than average people are. [29:06] Acting like a confident, optimistic person can create the benefits as if you are confident and optimistic. [29:44] When you know the rules of the game, it can be easier than you think to trick your brain into doing more in your favor and using these biases as your advantage. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Links and Resources: Episode 45. Overview of Personal Biases Episode 46. Biases Toward Others – Including Groups Episode 48. An Overview of Memory Biases @wagsRJ Robert Parlange on Twitter Magic of Self Direction by David S. Schwartz @BusinessBrosPod on Twitter Rich Dad, Poor Dad by Robert Kiyosaki A More Beautiful Question by Warren Berger Fierce Conversations by Susan Scott @thebrainybiz on Twitter Diversification Bias: Explaining the Discrepancy in Variety Seeking Between Combined and Separated Choices Mixing Virtue and Vice: Combining the Immediacy Effect and the Diversification Heuristic Episode 32. The Overwhelmed Brain and Its Impact on Decision Making Research on How Self-control Works Could Help You Stick With New Year's Resolutions Free Will in Consumer Behavior: Self-control, Ego Depletion, and Choice A Multilab Preregistered Replication of the Ego-Depletion Effect Hot–Cold Empathy Gaps and Medical Decision Making Exploring the Cold-to-Hot Empathy Gap in Smokers Episode 9. Behavioral Economics Foundations: Loss Aversion The Endowment Effect Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias Behavioral Economics Foundations: Optimism Bias Experimental Tests of the Endowment Effect and the Coase Theorem Does Market Experience Eliminate Market Anomalies? The Case of Exogenous Market Experience

Cognitive biases are those sneaky little brain shortcuts that happen without us even realizing it. They make life more efficient and most of the time are helpful… but sometimes they can backfire too! Today we’ll look at three more of these biases so you know what they are, why they happen and how to stop them from messing with your marriage! Reactance Bias What Is This Cognitive Bias? Gotta love this one: when you feel like someone is trying to force you to do something, you react by doing the exact opposite.  Why This Happens Reactance happens when a person feels that their freedom to make choices is being threatened. If you feel that your choice is being taken away, you are likely to act in a way that reaffirms your own ability to choose. Usually, by acting in a way that is the total opposite to what you were being pressured into[i]. Here’s an example of reactance in action: when the legal drinking age was increased from 18 to 21, research shows that young students aged 18 to 20 started to drink much MORE, as an act of defiance against the fact that they weren't allowed to drink any more. The fact that they were being told they weren’t allowed something just made them want it even more. In marriage, this may happen when you demand that your spouse does something (e.g., helping with housework, cutting down on some unhealthy behavior, spending more time with the family, etc.), and they feel like their freedom is being threatened. Quite often, they will react negatively by taking even less care of the house, or spending more time away, and so on[ii]. What To Do About It The first step is to recognize when this bias is at work within yourself. You can learn to challenge this whenever it occurs and we have more on this in the bonus guide for today’s episode. If you are married to someone who is quite prone to reactance bias, you can also learn to phrase your request differently. Research shows that that there are ways to phrase requests so that they are less likely to trigger reactance bias. These ways are[iii]: Use less threatening language: instead of "you have to" or "you must” or “I need you to", try "could you" or "I'd like you to"Add a 'postscript' to your request: adding phrases to the end of your request that make it seem like more of a choice. Eg "it's up to you, but it would really mean a lot to me" or "only if it isn't too much trouble”. If you notice, these post scripts underscore that you’re giving your spouse the option to choose.Empathy: help them see why this particular is an issue for you and allow them to see it from your perspective. This is so your spouse can want to help instead of feeling like they have to help. Mood Bias What Is This Cognitive Bias? When judgments and actions related to your marriage are influenced by your current mood. And this occurs even if your mood has nothing to do with the current situation. Why This Happens Emotions, decisions and memories are all linked in the brain. When we are feeling one particular emotion, the brain activates memories and thoughts that fit with the current mood, and dampens memories/thoughts that do not fit with it[iv]. This can cause your mood to affect the way you relate to your spouse, even if the source of your mood has nothing to do with your marriage. Let me give you some examples tied to various brain functions: Memory: feeling sad or angry causes you to recall more sad and angry memories and makes it harder for you to recall happy memories[v]. For example, if you come home from work feeling frustrated it will be easier to recall things your spouse has done that frustrate you. See how your mood has nothing to do with the current situation? But can impact your marriage?Attention: feeling anxious or down causes you to focus your attention onto things that fit with these emotions[vi]. For example, if you are feeling sad you are more likely to focus on the negative things your spouse does than ...

Dacia Arnold’s first novel, a science fiction entry called Apparent Power, launches next month. It’s the first in a trilogy and it has already received a knock-out advance review from Kirkus, which called the book’s main character, Valerie Russell, "an exceptional protagonist." In Apparent Power, a dormant gene awakens in a quarter of the world’s population and the effects are apocalyptic. With an even rarer gene, the life of Valerie Russell turns into a shocking race against time. When the human body begins to require more electricity than needed to keep a heart beating, cars lose power, phones no longer function, and planes fall from the sky. To say Dacia is an author and a mother would only be scratching the surface. She is an avid karaoke singer, master crafter and she is also a ten-year Army veteran who served two tours of combat as a medic, including fifteen months working in Baghdad Emergency room. On the podcast, Dacia talks about what inspired the story and her plans for the next two installments. Note: After the conversation with Dacia, this podcast includes a special excerpt from Reactance, a novella that’s connected to the main story in Apparent Power. Dacia's website Intro music by Moby Outro music by Dan-o-Songs  

In this podcast, Cody Gough and Ashley Hamer discuss the following stories — and discuss injury odds with the National Safety Council's Ken Kolosh, manager of statistics — to help you get smarter and learn something new in just a few minutes: Reactance Is Why You Act Irrationally When Your Freedom Is Threatened Paying With a Credit Card Makes You Spend More Money These Are the 6 Best Cities for Biking in the US More from Ken Kolosh: Injury Facts: The Source for Injury Stats | National Safety Council Odds of Dying | Injury Facts, National Safety Council Ken Kolosh Is Figuring Out All the Weird Ways You Might Die | Newsweek Journal of Safety Research | ScienceDirect Follow Curiosity Daily on your favorite podcast app to learn something new every day withCody Gough andAshley Hamer. Still curious? Get exclusive science shows, nature documentaries, and more real-life entertainment on discovery+! Go to https://discoveryplus.com/curiosity to start your 7-day free trial. discovery+ is currently only available for US subscribers. See omnystudio.com/listener for privacy information.

Resistance is one of the most crucial aspects of an electrical circuit.  Along with Voltage and Amperes, Resistance plays a major role in how a circuit operates.

This PhysCast will look at an AC circuit containing a resistor and capacitor in series.

This PhysCast will look at the AC voltages across various components in an RLC circuit.

General Amateur Radio Exam part 5. Volunteer Examiners, good operator practices. Reactance demonstration. 01:02:55

General Amateur Radio Exam part 5. Volunteer Examiners, good operator practices. Reactance demonstration. 01:02:55

Nobody can tell you what to do. Not even you.

Foundations of Amateur Radio When you use your trusty multi-meter to measure resistance across a 50 Ohm resistor, it shows 50 Ohm, but when you use it across a piece of 50 Ohm coax, you see either infinity, or 0. Similarly, when you measure across a folded-dipole, you see 0, not 300 Ohm. Does this mean that a 50 Ohm resistor is somehow different than a 50 Ohm piece of coax and why is the feed-point impedance of a folded dipole 300 Ohm, when your multi-meter clearly says it's 0? Does this mean that there are two types of Ohm? Today I'm going to explain why this is and what's going on. Yesterday I started reading up on the subject and every single explanation I came across went into deep ju-ju with scary maths, using complex and imaginary numbers. I did a bit of that in my dark past, but none of that is needed to understand what's happening. As you know, there is such a thing as Direct Current or DC - we use it with batteries and little power supplies, in simple circuits and all manner of day-to-day activities. There is another world that we as amateurs use, the world of Alternating Current or AC. In house-hold wiring we use 50 or 60 Hertz and different voltages depending on where on the globe we are. In radio terms we use it for our transmissions, on HF at several Mega Hertz and beyond. These two different worlds, the DC and AC world don't appear to have anything in common. Here's the kicker though, they are the same thing. Yup. DC and AC are the same thing. What? Yup. I'm not making this up. As you might recall, if you look at an AC voltage, it goes from plus to minus and back again. A 50 Hertz alternating current does this swap 50 times per second. When you're rag-chewing on 40m, or 7 MHz, it happens 7 million times a second. From plus to minus and back, 7 million times. Clearly there has to be some impact on this massive level of activity. Think of direct current as an alternating current with a frequency of 0 Hertz, that is, over time, DC doesn't change. So, DC is a short cut for saying AC at 0 Hertz. If you understand that explanation, then some really cool stuff starts to happen. Before I get to the cool stuff, you might recall Ohm's Law, commonly expressed as: "Given a current and a resistance, we can determine a voltage". Said in another way, the resistance of a circuit is related to the voltage and the current in the circuit. Now, in this simple form of Ohm's Law, the voltage doesn't change from plus to minus and back again. That is, over time, there is no change. Now if you start doing funky stuff with your voltage, like change it from plus to minus and back again, an additional type of resistance comes into play, called reactance. This reactance is the part that is affected by voltage change over time. So if you swap the voltage from plus to minus and back again a million times a second, the reactance has a big part to play. In short, there are two types of resistance, one that is independent of time, called resistance, and one that's dependent on time, called reactance. Both of these, resistance and reactance, happen within a circuit. If the voltage doesn't change over time, then the reactance part is zero and similarly there are circumstances where you can have a resistance of zero but have a reactance that's not - one example is a folded dipole. Now, if you combine the resistance and reactance, you get something called impedance. Now you have all the bits. Resistance is expressed in Ohm, Impedance is expressed in Ohm, and thus Reactance is also expressed in Ohm. If we look at our folded dipole with a feed-point impedance of 300 Ohm, you now know that this 300 Ohm comes from a resistance of 0 Ohm and a reactance of 300 Ohm at the resonant frequency, which is why your trusty multi-meter shows it as 0, since the voltage it uses to measure is alternating at 0 Hertz, which is not the resonant frequency of this antenna. Before I go, the rabbit hole goes deeper. Reactance itself is made up of Capacitance and Inductance, which each deal with the reactance in a capacitor and an inductor, but I'll leave that for another day. So, next time someone tells you that the feed-point impedance of your folded dipole is 300 Ohm, you'll now understand why your multi-meter says it's 0. I'm Onno VK6FLAB.

Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.We hate it when our freedom gets threatened and as a resultwe often counteract.Unfortunately, our counteraction is often utilized bymarketing experts...Keywords:Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, PsychologyAuthor: Eskil Burck (Degreed Psychologist)http://www.learningpsychology.net/

The Law of Scarcity plays a large role in the persuasion process.  Opportunities are always more valuable and exciting when they are scarce and less available.  We want to be the ones to own the rare items or to get the last widget on the shelf.  The more the scarcity of an item increases, the more the item increases in value, and the greater the urge to own it. Whenever choice is limited or threatened, the human need to maintain a share of the limited commodity makes us crave it even more.  Scarcity increases the value of any product or service.  Scarcity drives people to action, making us act quickly for fear of missing out on an opportunity.  Potentially losing something before we’ve even had an opportunity to possess it drives people to action.  We don’t want to miss out on anything we could have had.  We want to get around any restriction placed upon us.  We feel uptight and want back our freedom.  This causes tension and unrest.  The Law of Scarcity  not only pertains to physical products, but also to time, information, price, and knowledge.