Podcasts about normalized

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Text us your questions or topics for the show! We got you!Cass Morrow, Author of Disrupting Divorce: The NEW Man. Saving Struggling, Sexless, and Toxic Marriages.Kathryn Morrow, Author of Behind The White Picket Fence.Narcissistic Behavior Is Normalized In The Offenders Family!In this episode of The 'NEW' Marriage (Ep267), we explore how narcissistic behavior becomes normalized in families, the effects on relationships, and strategies for healing. If you're dealing with toxic family dynamics or narcissistic abuse, this episode offers valuable insights and tips for breaking free and creating healthier relationships.

We're mixing heavy recommendations with a sprinkle of lighter ones this week, and we're chatting all about Soft Life... The Soft Life Aesthetic is supposed to be the antidote to Hustle Culture, the idea is to have more self-compassion, more intentionality, slow mornings and effortless routines. But the very nature of this curated trend means there is a lot of hypocrisy and privilege in what the soft life aesthetic stands for and the nature of creating content online means it is far from effortless. But there are some fundamentals of this trend that are important and speak to a wider craving of our generation for a more gentle, slower and compassionate lifestyle. For more content, including bonus episodes, become a paid member of our substack right here. Recommendations IYCMI podcast - Have Influencers Become to Normalized to be Mocked? Louis Theroux: The Settlers on BBC Also mentioned Bad Influence on Netflix Ransom Canyon on Netflix

Meet the Press' Trump interview normalized his basket of evil. Gen Z women are the saviors we need now. Elon Musk and DOGE's failure comes with deaths. The Social Security and Medicaid danger grows.Subscribe to our Newsletter:https://politicsdoneright.com/newsletterPurchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make AmericaUtopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And BeFit Now: https://amzn.to/3xiQK3K Tribulations of anAfro-Latino Caribbean man: https://amzn.to/4c09rbE

Thank you Sandra Dingler, LadyHistorian, Gayla Kunis, Jane B

As President Trump's trade war with China intensifies, 130 countries seek to negotiate tariff reductions. The U.S. must balance economic pain with strategic goals to counter China's leverage. Could AOC and Bernie Sanders be on the 2028 Democratic ticket? Radical "journalist" Taylor Lorenz draws outrage for defending the UnitedHealthcare CEO's alleged assassin. Stu's new favorite member of Congress, Rep. Jasmine Crockett (D-Texas), is under investigation for dozens of political contributions through the Democratic fundraising platform ActBlue. Stu and Pat discuss a potential presidential run for ESPN's Stephen A. Smith: Is he the Democratic version of Donald Trump? Did the Los Angeles Lakers make a good decision picking Bronny James? Learn more about your ad choices. Visit megaphone.fm/adchoices

What Should Not Be Normalized in Our Profession? Curt and Katie chat about a discussion that came up in the Modern Therapists Facebook group – What is something that you wish other therapists would stop pretending is normal. We explore the normalization of waiting until license renewal for CE, balancing accountability without chastising clients, and acknowledging countertransference in therapy. We also tackle the high costs of specialized training, the problems of treating children in isolation without family involvement, and the systemic issue of unpaid internships and low therapist wages.  Transcripts for this episode will be available at mtsgpodcast.com! In this podcast episode we explore frustrations modern therapists have with our profession Curt and Katie dive into some of the things that therapists normalize that maybe they shouldn't, gathered from discussions in the Modern Therapist Facebook Group. What are struggles that are normalized for therapists? ·      Waiting until right before license renewal to complete continuing education (CE) ·    Not figuring out the difference between holding clients accountable vs. chastising or bullying them ·     Failing to acknowledge countertransference and true emotions in therapy ·      The high costs of specialized training ·      Not recognizing the importance of family involvement in child therapy ·      The impact of unpaid internships and low wages for therapists Is the therapy profession setting itself up for burnout and financial struggle? ·      Many therapists procrastinate CE requirements, leading to unnecessary stress. ·      Holding clients accountable is important, but it shouldn't come at the cost of rapport or shame. ·      Denying countertransference is unrealistic — therapists have emotions too! ·      Expensive training creates barriers to specialization, limiting accessibility. ·      Therapists treating children without involving family may not be setting up the child for success. ·      Unpaid internships and low wages continue to undervalue therapists' work, making financial stability difficult. What can therapists do to improve their profession? ·      Plan CE credits early to avoid last-minute stress. ·      Frame accountability in a way that supports clients and aligns with their stated goals rather than chastises them. ·      Acknowledge emotions in therapy without making sessions about the therapist. ·      Seek out reasonably priced training options and advocate for more affordable education. ·      Encourage family involvement when working with children (when appropriate). ·      Push for industry-wide changes in pay and internship standards. Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement: Our Linktree: https://linktr.ee/therapyreimagined Modern Therapist's Survival Guide Creative Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano https://groomsymusic.com/

Send us a textHere's the truth: 1 in 3 women will develop an autoimmune condition after giving birth, and hardly anyone in modern medicine is talking about it.What if the “normal” symptoms of postpartum—fatigue, hair loss, mood swings, brain fog—are actually the earliest signs of autoimmune disease and red flags that your client's body is waving, begging for help? Today we're busting the myths around postpartum recovery and diving into the root causes of autoimmune disorders in new mothers. If you're a provider still telling clients “this is just postpartum,” it's time for a reality check. We talk about nutrient depletion, leaky gut, inflammation, unresolved trauma, and why functional postpartum care is the only path forward if we want to stop the rise of chronic illness in mothers. If you're still telling clients “this is just postpartum,” it's time to listen in—because this conversation will change how you practice.Click HERE to check out this episode on the blog. Key Time Stamps: 00:00 – Introduction to the silent postpartum autoimmune crisis 01:00 – Normalized symptoms vs. early signs of disease 04:20 – What's normal postpartum and what's not 06:18 – Miranda's personal experience with ulcerative colitis 09:21 – Root causes of postpartum autoimmune disorders 10:34 – Nutrient depletion and immune dysregulation 11:38 – Trauma, nervous system imbalance, and gut health 13:50 – Environmental toxins and stress 15:39 – Genetic myths and epigenetics 16:30 – Reversing autoimmune disease: What's possible? 18:12 – Why most providers miss the signs 20:12 – Why this matters for the future of postpartum care 21:03 – Get on the Postpartum Provider Press NewsletterNEXT STEPS:

Kate Lindsay and Candice Lim recap their weekends which include Waymo cars and accidentally bumping into content creators, which brings them to the recent kerfuffle between Glacier Express and Influencers in the Wild. Earlier this month, Influencers in the Wild — an Instagram account that crowdsources and posts footage of content creators in public spaces — was asked to remove a video that featured one of Glacier Express' employees being filmed and posted without their consent. The train company cited Article 28 of the Swiss Civil code, which dictates that individuals have the right to their own image. But this incident begs the question: do accounts like Influencers in the Wild contribute to a troubling self-surveillance culture, and what rights do any of us have if we accidentally end up in someone's vlog or Instagram post? This podcast is produced by Olivia Briley, Daisy Rosario, Candice Lim, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kate Lindsay and Candice Lim recap their weekends which include Waymo cars and accidentally bumping into content creators, which brings them to the recent kerfuffle between Glacier Express and Influencers in the Wild. Earlier this month, Influencers in the Wild — an Instagram account that crowdsources and posts footage of content creators in public spaces — was asked to remove a video that featured one of Glacier Express' employees being filmed and posted without their consent. The train company cited Article 28 of the Swiss Civil code, which dictates that individuals have the right to their own image. But this incident begs the question: do accounts like Influencers in the Wild contribute to a troubling self-surveillance culture, and what rights do any of us have if we accidentally end up in someone's vlog or Instagram post? This podcast is produced by Olivia Briley, Daisy Rosario, Candice Lim, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kate Lindsay and Candice Lim recap their weekends which include Waymo cars and accidentally bumping into content creators, which brings them to the recent kerfuffle between Glacier Express and Influencers in the Wild. Earlier this month, Influencers in the Wild — an Instagram account that crowdsources and posts footage of content creators in public spaces — was asked to remove a video that featured one of Glacier Express' employees being filmed and posted without their consent. The train company cited Article 28 of the Swiss Civil code, which dictates that individuals have the right to their own image. But this incident begs the question: do accounts like Influencers in the Wild contribute to a troubling self-surveillance culture, and what rights do any of us have if we accidentally end up in someone's vlog or Instagram post? This podcast is produced by Olivia Briley, Daisy Rosario, Candice Lim, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kate Lindsay and Candice Lim recap their weekends which include Waymo cars and accidentally bumping into content creators, which brings them to the recent kerfuffle between Glacier Express and Influencers in the Wild. Earlier this month, Influencers in the Wild — an Instagram account that crowdsources and posts footage of content creators in public spaces — was asked to remove a video that featured one of Glacier Express' employees being filmed and posted without their consent. The train company cited Article 28 of the Swiss Civil code, which dictates that individuals have the right to their own image. But this incident begs the question: do accounts like Influencers in the Wild contribute to a troubling self-surveillance culture, and what rights do any of us have if we accidentally end up in someone's vlog or Instagram post? This podcast is produced by Olivia Briley, Daisy Rosario, Candice Lim, and Kate Lindsay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eugene Trufkin catches up with Warren Geis Find Warren Here ---------------------------------------------------- Instagram: https://www.instagram.com/distilledhealth/ Find Eugene Trufkin Here ---------------------------------------------------- Join my Facebook group for weekly lives on how I stay health-conscious in a very unhealthy and sick world: Facebook Group: http://trufkin.link/facebookgroup_yt Other ways to connect: Website: https://www.trufkinathletics.com/ Instagram: https://www.instagram.com/eugene_trufkin/?hl=en TikTok: https://www.tiktok.com/@eugenetrufkin Book - http://trufkin.link/affsg_yt Ready to make a change? Book a call @ https://trufkinathletics.com/connect

Educate your teens on STD's is selfceare mentally, emotionally and socially.When it comes to kids there is so much said and way more not discussed.When you have teens you have to discuss or you will F--- around and find out.In this episode I discuss,HIV/ AIDSSTD'S& What is Safe Sex?Follow us on Chan & Pods channelSubscribe to the show on YT and on your podcast apphttps://cozy-womb-shop.creator-spring.comTikTok: @chanbepoddinInstagram @TheczywmbpodcastX @theczywmbpod#parentinginabetterwaySupport this podcast at — https://redcircle.com/cozy-womb/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of the Haaretz Podcast, host Allison Kaplan Sommer speaks to two journalists who covered last week’s German election, which concluded with a historically strong showing by Germany’s far-right AfD party. German journalist Vera Weidenbach said the popularity of the AfD, which is “a direct successor of the Nazis, and, especially in the East, deeply rooted in neo-Nazi culture,” is a troubling and dangerous development, even though it did not get as many votes as its leaders had hoped. Haaretz’s David Issacharoff discussed the view from Israel, where Prime Minister Benjamin Netanyahu’s government was applauding the win for the mainstream conservative Christian Democratic Union Party led by Friedrich Merz, “the most pro-Israel politician in Germany.” Although, he noted, “some progressive Jews are trying to warn of this blind support to Israel, or the possible blank check that Merz could give Netanyahu to allow him to continue the war in Gaza.” See omnystudio.com/listener for privacy information.

SCRIPTURESJudges 13-161 Corinthians 6

Send us a textReady to naturally transform your health through the power of whole plant foods? This exciting episode reveals why chickpeas are the perfect place to start! Healthcare professionals Jarrod and Anita Roussel share how adding this simple, satisfying ingredient helps make your whole food plant-based journey enjoyable and lasting.Their clients who embrace whole plant foods consistently experience:Normalized blood pressureBalanced cholesterol levelsSustainable weight lossAbundant energyReversed type 2 diabetesRenewed vitality to live their purposeFrom decadent brownie batter hummus to protein-packed easy meal prep options, discover why chickpeas are a favorite among those thriving on healthy vegan food that tastes amazing. This fiber-rich powerhouse of a bean can transform into countless healthy meals that make healing feel effortless and delicious!Eating the Power On Plants way helps you:Create quick and easy meals you'll craveMaster simple meal prep strategiesFind your new favorite ingredients that you loveFeel satisfied and energizedNever feel deprivedPerfect for busy Christians seeking the natural way to prepare healthy food that actually tastes great. Our simple approach helps you heal using whole plant foods while enjoying every bite!Enjoy our more than 325 episodes and discover how to actively live your God-given dreams by gaining power on plants. It's amazing what you can accomplish in life when you're body's finally filled with the energy you've been hoping to regain for so long!

013025 3rd HR What Scam Has Been SO Normalized Callers Weigh In SO GOOD! by Kate Dalley

This week, we kicked things off with some triathlon news, followed by an intense round of “This or That,” and wrapped up with your listener questions. Topics we covered include:Why some pro triathletes don't share power numbers on StravaIs it worth investing in a dedicated trainer bike?What is normalized power, and how do you use it?The best part of being a public figure in triathlonSwim TSS and gauging swim effort effectivelyWhen to replace race sealant in tubeless tiresUsing a "crack pipe" to inflate a disc wheel tireShould you bring a TT bike on a road bike ride?How Eric balances the highs and realities in TTL YouTube videosWearing Cloud Monsters for a trail run: Good or bad?Tips for improving bike handling skillsA big thank you to our podcast supporters who help keep the podcast alive. You can become a podcast supporter as well as submit questions for the podcast at ThatTriathlonLife.com/podcast

Ready to level up your fitness journey? Become a member today and get:Access to exclusive workouts Monthly gear drops from Less Brunches More Crunches Group coaching livestreams and personal motivation Find CMartyFit on YouTube: Click the ‘Join' button on this video or on my channel page to sign up and start crushing your goals with me!Email: CMartyFit@gmail.comLess Brunches More Crunches Clothing - lessbrunchesmorecrunches.comSocial Media: https://linktr.ee/cmartyfit

What common practices at funerals, birthdays, baby showers, or weddings do you think we've normalized but shouldn't Listeners respond to Uveka Rangappa's open line question. See omnystudio.com/listener for privacy information.

Luigi Mangione, accused in the shooting and killing of Unitedhealthcare CEO Brian Thompson, has been glorified by many in the country, for what he did to the leader in an industry - health insurance - which many despise. What does this glorification reveal about America? Michael talks to University of Chicago Political Science Professor Robert A. Pape. Original air date 17 December 2024.

Send us a textIn this “you better tell them before I do” episode, Ernest unpacks how influencing hasn't really gone full Trumper, the latest in Philly politics, and why the Drake lawsuit is more complex than what's being covered. Ernestly Speaking! is executively produced and hosted by Ernest Owens. Check him out at ernestowens.com and follow him @MrErnestOwens on Twitter & Instagram.

TRACKSTARZ is determined to bring high-quality Godly content to the mainstream. We are a community of creatives who believe that we have a God-given purpose and we are on a mission to make a difference in the world. We accomplish this by providing our community (Trackstarz Universe) with content and tools to equip, challenge, and prepare them for influence. We also provide them with tools (Nectar) to help them get their message out to the world. Subscribe to our Channel: http://www.youtube.com/subscription_c… Learn more about us: http://www.trackstarz.com 

LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

The girls are getting excited for Halloween as it gets closer and closer. They ask what's going on with One Direction's Liam Payne and Charleen reveals why she thought her Deliveroo driver had poisoned her.Ellie wants to make giving someone the finger more acceptable and together they wonder what in our society is just WAY TOO normalized. There's also a listener who's unsure of her relationship after heading off to college and a friend who is worried for her bestie after her recent breakup has her acting different.Hold My Drink will return to the stage LIVE in Vicar Street on the 5th and 6th of November and UCH, Limerick on the 23rd of November. Tickets will be available from Thursday at 10am on Ticketmaster and the UCH box office.Email: holdmydrink@goloudnow.comInstagram: @holdmydrinkpod

Dominic Ceci, chief investment officer at Johnson Financial Group, says that investors can't expect the stock market — after 20-plus percent gains in 2023 and this year — to roll along at that pace indefinitely, noting that record highs have stocks trading well above their normal range relative to earnings. If earnings normalize and growth slows a little bit, the economy can stay strong while the market goes through a long sideways or slightly down period, likely lasting for much of next year. He says in The Big Interview that kind of benign scenario is more likely than a hard landing or big market declines. Matt Kaufman, head of ETFs at Calamos Investments, discusses the firm's latest structured products, which are tied to the stock market, but which use options to virtually ensure that losses are impossible; he explains how they work and where they might fit into investment portfolios. Plus, with big Powerball and MegaMillions jackpots on the line this week, Matt Zajechowski discusses research he did for Lucky.me showing which states have produced the most big jackpot winners — and the states where no one has ever claimed the biggest prize — as well as which numbers have proven to be luckiest — and the least lucky — when it comes to grand prizes in the past.

This is a free preview of a paid episode. To hear more, visit zeteo.comIn the latest episode of ‘Two Outspoken', Mehdi and Owen get outraged about the lack of outrage in the US and UK in the wake of Israel's ongoing aerial bombardment in Lebanon, attacks that have killed hundreds of civilians, with many calling it the deadliest week in the country in decades. (This conversation was recorded just before Israel announced it was also preparing for a ground invasion of Lebanon as well.)The normalization of these tragedies raises serious questions about the value placed on Arab lives. Drawing parallels to past conflicts, they shed light on the systematic indifference shown by governments and media alike, as the specter of genocide looms large. Will Israel repeat in Lebanon what it has done in Gaza?SUBSCRIBE TO ZETEO TO SUPPORT INDEPENDENT AND UNFILTERED JOURNALISM:https://zeteo.com/subscribeWATCH ‘TWO OUTSPOKEN' ON SUBSTACK:https://zeteo.com/s/twooutspokenFIND ZETEO:Twitter: https://twitter.com/zeteo_newsInstagram: https://www.instagram.com/zeteonewsTikTok: https://www.tiktok.com/@zeteonewsFIND OWEN:Twitter: https://x.com/OwenJones84Instagram: https://www.instagram.com/owenjones84/YouTube: https://www.youtube.com/@OwenJonesTalksFIND MEHDI:Substack: https://substack.com/@mehdirhasanTwitter: https://twitter.com/@mehdirhasanInstagram: https://www.instagram.com/@mehdirhasanTik Tok: https://www.tiktok.com/@mehdirhasan‘Two Outspoken' is a US-UK political conversation between two friends on the left, Owen Jones and Mehdi Hasan.

67 MinutesPG-13Josiah Lippincott is a former Marine officer and is currently a PHD candidate at Hillsdale College.Josiah joins Pete to talk about assassination attempts and growing violence on the Left.Josiah's SubstackJosiah's Author's Page at American GreatnessJosiah's Telegram PagePete and Thomas777 'At the Movies'Support Pete on His WebsitePete's PatreonPete's SubstackPete's SubscribestarPete's GUMROADPete's VenmoPete's Buy Me a CoffeePete on FacebookPete on TwitterBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-quinones-show--6071361/support.

New Information and evidence in regards to the 2nd Attempt to Assassinate Donald Trump and the Invasion of Migrants in the US.

“The Scourge of the Clintons and Rate Cuts” “Generation Z and The Housing Market” “The Left Has Normalized Political Assassinations” “Unsecure Elections”

The left has gone insane. Tell your squad to follow my pod DaGrayArea Podcast STREAMING EVERYWHERE

Dr. Lauren Kim discusses the use of normalized join-count in predicting emphysema progression with Dr. Sukhraj Virdee and Dr. Miranda Kirby.  CT Chest Imaging Using Normalized Join-Count:Predicting Emphysema Progression in the CanCOLD Study. Virdee et al. Radiology 2024; 312(1):e233265. 

D2K Day — the so-called Dying to Know Day — a day about what most of us don't want to think about: death. This years Dying to Know Day took place in several cities in Australia in August and the German migrant Astrid Wehling was part of the Sydney event and shares her thoughts in conversation with SBS correspondent Barbara Barkhausen. - D2K-Day – der sogenannte Dying to Know-Day – ein Tag, bei dem es um das geht, über das die meisten von uns eher nicht nachdenken wollen: den Tod. Dieser Dying to Know-Day fand nun im August in mehreren Städten in Australien statt und die deutsche Auswanderin Astrid Wehling war in Sydney vor Ort und berichtet im Gespräch mit SBS-Korrespondentin Barbara Barkhausen.

Lance Roberts previews the next Fed meeting: There's a 50-50-chance of a 50-bp rate cut; will tomorrow's jobs report show fewer jobs than before Covid? Numbers are suspect with labor "hoarding" a potential problem; negative revisions to JOLTS report, part of a trend of negative revisions back to 2002. Will Yields be 4% by Friday? What the bond market is indicating. Living in the late 1900's; The Bond Yield Bet: Lots of stragglers to natural buying on demand; depending on the Fed to cut rates. Corporations are shorting Treasuries ahead of their own bond issuances: Corporate debt hedging. There are lots of divergences; Market Data is detached from economic reality. Has the yield curve "normalized?" The differential between 2-yr vs 10-yr Treasuries; what causes behaviors: The Fed. Michael Lebowitz explains the yield curve inversion in charts & graphs. Bull Steepening Periods Average Returns; how to use yield curve signals to mitigate loss. SEG-1: The Next Fed Meeting: 50-50- Chance of 50-bp Rate Cut SEG-2: The Bond Yield Bet SEG-3: Has the Yield Curve "Normalized:" Bond Yield Behaviors SEG-4: Bull Steepening Explained Hosted by RIA Advisors RIA Advisors Chief Investment Strategist Lance Roberts, CIO, w Portfolio Manager Michael Lebowitz, CFA Produced by Brent Clanton, Executive Producer ------- Watch today's show video here: https://www.youtube.com/watch?v=I7oP6xRCGN0&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=12s ------- Register for our Retirement Blueprint presentation: https://www.eventbrite.com/e/993906249347?aff=oddtdtcreator ------- Articles mentioned in this report: "Risks Facing Bullish Investors As September Begins" https://realinvestmentadvice.com/risks-facing-bullish-investors-as-september-begins/ "Long-Term Signals Suggest Lower Forward Returns" https://realinvestmentadvice.com/newsletter/ ------- The latest installment of our new feature, Before the Bell, "Will Yield Be 4% by Friday?" is here: https://www.youtube.com/watch?v=dyk8BotCkhk&list=PLwNgo56zE4RAbkqxgdj-8GOvjZTp9_Zlz&index=1 ------- Our previous show is here: "Big Down Day" https://www.youtube.com/watch?v=GhchaeMYAw8&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=570s ------- Get more info & commentary: https://realinvestmentadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #MarketCorrection #FederalReserve #InterestRates #YieldCurve #YieldCurveInversion #BondYield #BullSteepening #EmploymentReroit #EconomicWeakness #NegativeRevision #Divergence #Markets #Money #Investing

Join Bradley Sutton in this episode of the Serious Sellers Podcast as we explore the vital importance of search volume metrics for Amazon sellers. We'll reveal why accurate search volume data is crucial for making informed decisions on listing optimization, PPC campaigns, and more. We'll discuss how to gauge demand in a niche and prioritize keywords effectively, while also addressing the limitations of Amazon's own search volume metrics. Listen in as Bradley addresses the misinformation circulating in the industry, particularly a misleading LinkedIn post comparing search volumes from Helium 10, Data Dive, and Jungle Scout. The episode highlights the flawed methodologies used in such comparisons and the significant differences between normalized and denormalized search volumes. Bradley clarifies the historical changes Amazon made to its search volume data and emphasizes the importance of fact-checking and accurate representation in tool comparisons. Lastly, we'll highlight the importance of maintaining civility in discussions about Amazon tools, particularly when it comes to the accuracy of search volume data. After conducting comparison tests, where we matched Helium 10's data against Amazon's only normalized search data, Brand Analytics, Helium 10 achieved an impressive 93.5% accuracy rate. In comparison, Jungle Scout scored 41.9% accuracy when evaluated against Search Query Performance, which uses a denormalized search metric. It's crucial that we provide our audience with reliable information. We are committed to addressing misleading information in future episodes, ensuring that our listeners receive the most insightful and accurate information. Thank you for your support, and stay tuned for more in-depth analysis. In episode 590 of the Serious Sellers Podcast, Bradley talks about: 01:52 - Accurate Amazon Search Volume Metric Importance 06:30 - Keyword Sales Is The Best Metric 07:11 - Addressing Misleading Information 12:19 - Debunking Jungle Scout's Blog On Keyword Accuracy Analysis 17:30 - Search Frequency Rank And Why It's Important 20:27 - Normalized vs. Denormalized Searches 20:58 - The History Of Search Volume In Amazon 21:22 - Understanding Normalized and Denormalized Searches 25:31 - Stop Comparing Apples to Oranges 26:20 - Let's Do A Real Test 27:42 - How Accurate Is Helium 10's Search Volume? 29:18 - Jungle Scout and Data Dive vs Search Query Performance Data 32:20 - Confusion Over Jungle Scout Search Volume History 35:45 - Bradley's Final Message ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Search volume is one of the most important metrics for Amazon sellers to help make decisions like Listing, Optimization, PPC and more. Now, who has the most accurate search volume out there Jungle Scout and Data Dive or Helium 10? Well, spoiler alert in today's case. Today I'm going to show you that Helium 10 wins with a 93.5% accuracy, with Jungle Scout coming in second at 41.9%. How cool is that? Pretty cool. I think. You want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today, guys, we are going to have a special episode where I'm going deep. I spent a couple of nights without sleep working on this because things got me real riled up on this. All right, this is an important topic to me, and there's just so much misinformation out there that I was like I got to set the record straight. Bradley Sutton: Now the question is who has the most accurate search one? Well, of course, the first answer would be Amazon itself has the most accurate, because they're the ones who are providing information. Now, sometimes, though, it's not always the most useful though, like, for example hey, I'm trying to do research into a niche that I'm not selling in. Yet you're a little bit limited with being able to see search volume in Amazon. Search Query Performance for an existing listing. Great, all right. Uh, that shows you denormalized numbers. We're going to talk about what that means a little bit later. But if you're looking at, hey, well, the keywords that I'm getting traction for already, what is my search volume? There's nothing better out of a great apples to apples comparison as that. Now, the drawback there is you can only see what you're already ranking for you can't really like, put in your competitors and see their search volume. But again, obviously this is Amazon's platform. They've got the most accurate search volume. I'm sure they have multiple search volume metrics, some of which Amazon sellers can get at. Bradley Sutton: But let's just talk about this. Take a step back. Why is search volume important? Why do Amazon sellers rely on this metric so much? Well, there's a lot of different reasons. Maybe you're just looking for demand in a certain niche, for example. Hey, I'm looking into selling in this category. I don't see many products here with sales, so I can't really estimate demand because there's not enough sales. Maybe it's something newer, but there's a lot of search volume, right, because you could have a lot of search volume for something, but no sales yet because there's no competitors yet. All right, so that's something exciting. That's where search volume could be important. What about you've already decided to make a product right? The number one reason that we need search volume is prioritization. What do I mean by that? Let's say I've identified 200 equally relevant keywords. Obviously, all keywords aren't equally relevant. Let's just play devil's advocate and say we've got 200 keywords. That we've done in all of our keyword research and I need to put them in my listing. Bradley Sutton: Now, can you put 200 unique phrases in phrase form in your listing to send those relevancy signals to Amazon, to let Amazon know hey, this is my product. You know, you always want to put your most important keywords in phrase form in your listing. No, you don't have room for 200 separate phrases. You maybe have room for 15, 20, 25. Well, how do you prioritize? Which ones you're going to put in phrase form, which ones you're going to concentrate on? Right, if all things were equal, the one thing that is different is search volume, right? Hey, my most search ones of these equally relevant keywords. That's what I'm putting in phrase form. The most search ones of the most relevant. That's what's going in my title, right? Similar with you. Know, when you're deciding what you're going to do for PPC, hey, am I going to try to equally target all 200 words? No, I might try and like target 20 words at first, 30 words at first. Again, relevancy is the most important. But then the next metric is search volume. All right, you know, I'm not going to try and put a whole bunch of 1 million search volume keywords in one campaign and then another campaign with an equal number of keywords that have 100 search volume. That just wouldn't make sense, right? So, I'm sure all of you would agree with me that a search volume is something that is important. Helps us in many different ways as Amazon sellers. Bradley Sutton: Now here's the interesting thing. It's not always the number itself as the most important. When you think about search volume for prioritization, it's really the order in which they're in, right? That's one of the factors, not just the number itself, like, for example, um, you look at google trends, uh, google trends is not search volume, right? People have been using google trends for years and it's a scale of one to 100. Helps you prioritize, right? Brand Analytics, which you guys know I love. You know there's no search volume number in Brand Analytics. That's the data point that amazon gives and has been giving for like what, four or five years now. There's no search volume in there. It's just giving you an order. It gives you search frequency rank. Bradley Sutton: You're totally able to prioritize keywords not based on a search volume number. Like, if all you had was Brand Analytics and zero search volume number, guess what You'd be able to do almost everything you do right now, right? Even if there was no Helium 10, no Jungle Scout, no, anything. You just had Brand Analytics, no search volume numbers at all. That's enough information to prioritize. Now you might have to make your own little formulas or something like that to try and see hey, I only want the search frequency rank from, from, you know, 500,000 and up, or 500,000 below, I should say, you know. Or a hundred thousand and below, you know. Of course, you know you might have to do something, but still, you could get around, uh, get along without the actual search volume number. So, it's not necessarily the search volume number that's the most important. Again, it is which ones are searched more in comparison with whatever other keywords you have, right? Bradley Sutton: Now, of course, the best way to prioritize even more than just search volume itself or search order, is keyword sales, right? Not all keywords are created equal, right? You could have a 500,000-search volume keyword that generates, you know, the products on the page generate a hundred sales only because there's low, low buyer intent. You could have another keyword that's 500,000-search volume and it could generate a thousand sales because there's a lot more buyer intent. So actually, the best metric, of course, to prioritize if you're talking about, hey, what's going to potentially bring me the most sales is keyword sales. Bradley Sutton: Now, are you able to see estimated keyword sales by keyword? Yeah, Helium 10 can help you with that. Jungle Scout doesn't have that. I would assume that Data Dive doesn't. I have access to a Jungle Scout account. I don't have access to a Jungle Scout account. I don't have access to data. I can only monitor the biggest competitors out there. So, Jungle Scout, the last time I checked, no keyword sales. I would assume data doesn't. But if I'm mistaken, I apologize. Bradley Sutton: Now, why am I even doing this episode? How did this drama all get started and why am I so worked up?  Now, before I even get into this, let me just give a kind of disclaimer here. I'm pretty passionate about this subject. I might get a little worked up in this episode. I hope nobody takes anything personal. I'm even going to blur names over here. People can probably figure out by looking at posts and stuff where the party's involved. But again, I'm not trying to call somebody in particular out. So, I hope this doesn't come off as oh, I'm trying to like fight somebody in the backyard or something like that. All right, I just really get worked up about this kind of topic and when people are throwing Helium 10 under the bus, or when people are misleading others, intentionally or not, who are you know? Known figures like it just bothers me, all right. So again, I'm not going to try and throw any name, drop here personal names. I apologize if anybody ahead of time, if anybody gets offended. I'm just stating the facts. All right, just the facts, ma'am. All right. Bradley Sutton: Now, how did this all get started? It all got started with this LinkedIn post. Uh, that's somebody. I have no idea who this person is, I'm not connected to them, but somebody I think they tagged me. Uh, people tag me all the time on LinkedIn. I'm not that great on LinkedIn. I don't do the whole, you know, interaction with other people's posts, like I'm supposed to. But anyway, somehow this post did get on my radar and I have nothing against this guy who made this post. He, he's not an influencer in this space where I could say, oh, he should definitely know better, whatever. But anyways, here is how this post looks like on LinkedIn. Bradley Sutton: He was like hey, Helium 10 versus Jungle Scout versus Search Query Performance, comparison of search form. So, when I saw it, I barely skimmed it, because I get so many of these tags every day. I don't interact with hardly any of them, but he was like hey, why does helium 10 display three to four times lower search volume compare to Jungle Scout and Search Query Performance? Bradley, what are your thoughts? Blah, blah, blah. I use 80 keywords to compile the data, et cetera, et cetera, et cetera. Now, at the time I didn't really even look very closely at this, because I think I saw this graph that he gave and it didn't even show the keywords or anything. I'm like okay, it is what it is. This is just one of those things that I get tagged like on a million times. Bradley Sutton: But then what happened later is at the top of my feed, somebody who I am connected to and again is at the top of my feed. Somebody who I am connected to and again who I think is a very, one of the most respectable, uh, respected, people in the space, put out this message where he reposted it and was like hey, this, this dude did an analysis where he did 80 keywords that analyze with Data Dive and Jungle Scout compared to Helium 10. And he was questioning which one is most accurate and I told him to check Search Query Performance. All right, so there's strike one. I'm like why would you do that? What does Helium 10 have to do with Search Query Performance? All right, we're going to talk about that. Why? Why, this is such like a no brainer. Like why in the world is this person doing that? But let me keep going here. He says oh, after doing this, he found that Data Dive was within 5% accuracy for this keyword and Helium 10 had a deviation of 70. All right, this data is crucial. Bradley Sutton: So now, all of a sudden, I'm starting to get pissed. I'm like this this is ridiculous. Helium 10 has nothing to do with Search Query Performance. Uh, you know whether Data Dive or Jungle Scout is. You know, we'll talk about that in a little bit. But like, why are you even bringing Helium 10 into this conversation? It's ridiculous that this other guy had mistakenly compared the two, thinking it was the same. But again, he doesn't work for a SaaS company. He doesn't know. You know the ins and outs of he's not monitoring. You know other companies and knows what they base their search volume. But I wouldn't expect this individual to have no. And I even, when this like, I think you probably want to delete this post, you know, couple of times. I said, I was like, I don't think this is a good look you know for you to like put out misinformation like trying to say that, oh Data Dive, Jungle Scout is 5% off of this amazon data point, but Helium 10 somehow has that 70% off. But they never took down the post. I'm like alright, that's when I started not sleeping, like two nights in a row of just like data crunching and preparing for this episode. I'm like all right, you asked for it. Now, again, I told you guys, I wouldn't make it personal, but I get worked up about this. Bradley Sutton: Anyways, it wasn't just this, things were escalating even more. Like a high-level executive from Jungle Scout hops on this thread and says, oh, we consistently see similar results in our own validation and hear similar feedback from customers, you know, basically talking about, oh, that Jungle Scout is so close to this Search Query Performance, but then Helium 10 is so far off. Supposedly they validate this all the time. And this is what and they hear this from customers all the time. Like what is going on? More misinformation from somebody who's respected in the industry. Like why are you saying this nonsense? This is happening now. Bradley Sutton: But then a couple of months ago, uh, somebody forwarded me a blog, uh, on March 21st, that Jungle Scout put out Jungle Scout versus Helium 10, a comprehensive review. Uh, march 21st, 2024. You see it right here, dun, dun, dun. Like you see the big logos you know, versus each other. Now this blog, anyways, was just, oh, my goodness, there were so many inaccurate things in there, it just boggled my mind, really got me upset, but like I never did anything at that time, it was just all of this now together, kind of like put me over the edge. Bradley Sutton: But the one part, that of that blog that has to do with this, was a big section they had on Keyword Accuracy Analysis. Who is more accurate Jungle Scout or Helium 10 for search volume? Keyword search volume information? And look at what they said in this blog. They're like hey, amazon provides Search Query Performance and we found that Jungle Scout was way more accurate than Helium 10's keyword tool. On average, keyword Scout showed a positive 10.93% difference from the search volume provided by Amazon and Helium 10 showed a negative 58% difference. See the info below. And we chose keywords from Search Query Performance. And again, so like hey, if Jungle Scout wants to compare themselves to Search Query Performance, fine, if that's what they're basing their search volume on, go ahead. But why are you bringing Helium 10 into this conversation? Helium 10, uh search volume has nothing to do with Search Query Performance search volume. Bradley Sutton: But then I'm looking at this, this, this case study that they supposedly did, and it just didn't make sense. It was like potty pads Helium 10, 11, three, 93 search volume. All right, this is, this is like their big expose to show how Helium 10 is different. Now, first of all, the number is just super weird here. Even according to them, uh, Amazon had 10,000, Helium 10 had 11,000, but somehow the difference was negative, 8%, like we were under. Like that, that's not right, like we're over according to this, but anyways, that's not important. Bradley Sutton: I was trying to find out okay, in in Helium 10, we, we have history that goes back five years for a search volume. Okay, I think Jungle Scouts got only has two years, but anyways, Helium 10, 393. I was like, let me try to find where that is. And I kept having to go back and back in time to try and find out when in the heck they were pulling this data. And, lo and behold, I found this 11,393 number on 9/24, wait for it, guys 2022. So, this is a new blog. The date is 2024. And they're pulling some data point from September, like two years ago, two years, literally two years ago. So, I was like, well, that's weird, it did really Jungle Scouts numbers uh, you know, look like this way. Bradley Sutton: Back then. Now that's where things started getting weird. I was like this whole article just doesn't make sense because, uh, again, you know, they were saying that, hey, Jungle Scout said 10,800. And so, if they were taking Helium 10 in September of 2022, I was like, well, what really Jungle Scout said, such a close number to search, create performance. So, I look back in Jungle Scout to that same date of September of 2022 and started adding the numbers up. I was like no, look, these are weekly search volume that Jungle Scout is giving and it's like 6,000, 6,000, 5,000. I mean, we're talking like 20, 30,000. Where in the world is Jungle Scout saying that they were 10,800. Bradley Sutton: Now I think maybe what happened was, later Jungle Scout changed, you know, after 2022 changed our whole search volume a model, because they made announced that they were trying to follow the search, create performance. So, I'm assuming they did go to like the denormalized number. I didn't realize at the time that they actually backdated and went back in time and maybe changed all their search volume numbers from before Helium 10 numbers don't change once we have the search one. That's there permanently. But anyways, I'm not sure that's the reason, but I could not find where Jungle Scout was 10,800. Because if I went back in time right now using Jungle Scout, it's way more than that. Bradley Sutton: But anyways, these things were just like oh, really making me mad. Like LinkedIn, a bunch of people saying these crazy things, and then here's Jungle Scout blogs again. That's what kind of upsets me when people with authority you know who people trust is putting out misinformation to try and pump themselves up. Like, no, if you want to pump yourself up, pump yourself up with facts. Like why are you pulling in wrong information? So now that's when I was like, ok, fine, let me go and do a deep dive no pun intended, on this original guy's post. Well, again, I don't know who he is, I have nothing against him personally, but I'm looking here and, like I said, there was no even keywords mentioned here. So, I was like, well, I can't even double check this information and then just weird things were happening. First of all, you know, remember the other individual who I respect was trying to say, oh yeah, Helium 10 is off by 70%. That's not even what this guy was saying in his post. He was saying Helium 10 was off by 70% from Jungle Scout. I'm like why are we even doing it? Why are you comparing Jungle Scout with Amazon? But then you're just comparing Helium 10 with Jungle Scout. Bradley Sutton: And then take a look at this, the way they were calculating the numbers for some of these. He's saying Search Query Performance says zero and Helium 10 and Jungle Scout are saying a certain number, but then somehow that means a Jungle Scout is a hundred percent off. So, if Search Query Performance is saying zero and Jungle Scout says a certain number, that's infinity percent off. You know, like you shouldn't even have counted that, bro, like I don't even know what. That's not the way you do. I'm not a data scientist, I'm not a mathematician at all, but I'm pretty sure you can't just say it's 100% off when you're comparing something with the number zero. But anyway, so his numbers of 5% off for Jungle Scout and 70% off of Helium 10, the whole thing is bogus, right. Like it wasn't an accurate test and he shouldn't have even done it anyways, as I'm going to show in a little bit, because Helium 10, again has nothing to do with Search Query Performance. Now Jungle Scout has said multiple times, even in this thread hey, you know, we're close at Search Query Performance, so go ahead and compare Jungle Scout to Search Query Performance. Guess what I'm about to do that you know in a few minutes here. Uh, so that part was fine. But again, why are you all trying to bring Helium 10 into this conversation? Now you might be wondering well, what is Helium 10 search? I'm going to get to that in a little bit. Bradley Sutton: Now, another funny thing about this one you know graph that this guy came up with is the numbers. Instead of showing that, you know, Jungle Scout is so close If you can take this numbers for granted it actually shows that Jungle Scout is way off. Remember I told you, what's more important than the actual number is the order in which, uh, the number of searches is presented. Right, the order, the search frequency, rank. That's the important thing. Take a look at this guy's own graph, like, for example again, I don't know the keywords here because he didn't put it but look at this keyword a, let's just call this keyword a. He's saying Search Query Performance was 6,000. Okay, and this keyword B was 5,000 something. Okay. Bradley Sutton: So, you know, if you were going to prioritize one keyword over the other, which one would be the priority. With the actual Amazon data, it would be keyword A right Because it says it has 6,000 search volume. But then look at in his own chart, the Jungle Scout numbers. Or for those same keywords, keyword A only 3,000 search volume. So, the number is far, way, far off. But again, nothing wrong with a number being off. That's not what's important. The importance is the order. But his keyword B Jungle Scouts, keyword B was 4,000 search volume. So, it actually not only was way off in the search form. It was prioritizing the wrong order. So, if you were going by Jungle Scouts, you would have prioritized keyword B, because keyword B has 4,000 search volume and keyword A only had 3000, but guess what? Search Query Performance was completely opposite. So, he thought he was like maybe trying to hype up Jungle Scouts supposedly 5% accuracy but actually he was exposing something where it's off. Bradley Sutton: Now, as I started reading this more and I found you know what this entire thing was off because he was taking Jungle Scouts search volume from right now, or you know the last time Jungle Scout checked, which was August 10th. Okay, he was comparing it to Search Query performance all the way from July 1st through the end of July. So, we're not even talking about an apples versus apples comparison here. So, like again this whole original post, kind of like a waste of time here. But what happened was is people started jumping on this and that was what. That was what made me mad and nobody, nobody checked this. Bradley Sutton: It's like all these people jumping on this post and say, yeah, this is exactly what we see and we find the same numbers ourselves, and another person said, you know is reposting this and saying look at you know, uh, how accurate Jungle Scout and Data Dive are. But this whole thing was just a ridiculous post in the first place and none of these respected people should have been posting this information. I'm sure maybe I'll do that sometimes, maybe I'll just get so happy that somebody is hyping up Helium 10 and maybe I don't fact check, fact check, uh. But if it has to do with, like throwing a competitor under the bus, you're never going to find me throwing a competitor under the bus If I haven't, like, fact checked everything, like I literally spent the last 48 hours fact checking all of this before I make this podcast here to make sure I'm doing my due diligence and I'm not putting out misinformation, and that's what I would expect others to do as well. But again, you know, regardless of all these numbers being wrong, the whole premise of this was wrong, even if he picked the perfect numbers, because he's trying to compare things to Helium 10, which is based on normalized searches, and Search Query Performance is based on denormalized, and Jungle Scout is denormalized too in day to day because they've been open to say, hey, we're comparing ourselves to Search Query Performance, so they actually said that they were changing to denormalized a couple of like about a year and a half ago. Now let's get a little bit more into the history of search volume on Amazon so you can kind of understand how we got to this normalized versus denormalized. Now Amazon years ago like 2018 around there actually made a search volume that is normalized the actual number that Helium 10 designed its algorithm after it was available in the API to like software tools, and Helium 10 was the very first one to get access to it, and so we've got the most historic search volume data out there Now. Bradley Sutton: Normalized means how many times pretty much somebody typed in a search term. So, if I search coffin shelf right now, that's one search. But then if I search that same keyword 10 hours from now, you know within 24 hours the search volume that Amazon counts as normal. Normalized means it still only counts as one. If I click to page two, it only counts for one. If I click back on my browser after I was on page two, it still only counts as one. There's only one search that somebody did in 24 hours. Bradley Sutton: Now, denormalized means hey, I search coffin shelf right now, there's one search. I click on a product on that page, I click back on my browser. Guess what that's? Another search. I click another product and I click back. There's another search. There're three searches. Now I click to page two of the search results. Guess what that's counted as a search. Now we're up to four. Five hours later I come back to my computer and I search again that same exact keyword. Guess what that's five? I hit refresh on my browser for whatever reason. Guess what that's six? So, D? Uh, norm, denormalized means it's counting six searches, six search volume for that one individual, whereas normalized, which is what the original Amazon search volume is based off of, it's only counting one. Bradley Sutton: Now, before, when Amazon first started product opportunity explore and Search Query Performance, amazon still was basing their search volume on normalized searches. But then they made this big announcement all over the place in about April May of 2023, that says, hey, we are changing our model. This was plastered all over the place in Search Query Performance we're changing our model to be denormalized, and they explained exactly what denormalized meant, and that was like what I was talking about. And so, what was the difference in the search volume number Once Amazon moved it? I actually have some screenshots. Take a look at this. This is from a post I made because I used to talk about denormalized and normalized all the time. So, here's a post I made in one of our Facebook groups If you look at the coffin shelf niche, all of the keywords put together for 360 days was 85,000 searches. That's the normalized search volume. But then Amazon changed Search Query Performance and opportunity explorer to denormalized and now what was a 360-day search volume? Take a look at this screenshot here 406,000. It was like a five to one difference. Almost you see how big of a difference that made it. When they went to the Dean uh, normalized. And so again, this is why I was thinking that hey, like, hey, every all these respected, you know executives in the industry, they know this stuff. I mean that was all over Amazon. Um, I'm sure they've got to know these things and we weren't keeping, we were not hiding this. Bradley Sutton: I would just talk about this nonstop Episode 433 of this podcast. You'll see I talked about the normalized versus denormalized Episode 435 of the podcast, episode 485. I actually had the Search Query Performance team from Amazon come on the podcast and they did a complete breakdown of what normalized versus denormalized meant. Even up to like a month ago I had Mansoor on the podcast he was talking about normalize versus denormalized in episode 584. So, this is not like some industry secret. All right, everybody should know what normalize versus denormalized means and that Helium 10 has always been based on the normalized. Bradley Sutton: Now you might ask me like which one is better? Now, that's a subjective thing. Everybody can like their own kind of search volume. But for me I like the normalized searches better because to me that's more of an indication of what I'm trying to get at. I want to, I'm trying to find out how many customers are searching for this product and the normalized will count that one, that search volume, as one, but the denormalized counts it as five or six, just because they're clicking around on the browser. So, to me the more accurate number is the normalized search because you know it tells me hey, in this one instance there's one customer who is looking for it, or there was 100 customers who are looking for it, whereas on the other one I'm not sure how many times somebody was clicking around. That number just is kind of inflated. So that's why I personally like normalized. But hey, if somebody might have a use case for denormalized, I'm not sure what it would be, but let me know why you think that one might be better. Either way, you're still going to be able to prioritize it's. It shouldn't be that far off. But yes, Search Query Performance is going to be different than Brand Analytics, Amazon versus Amazon data, even though it's both from Amazon, because it's normalized versus denormalized. That's why the order is actually different, even when you're comparing those two. Bradley Sutton: So again, that's one of the reasons why I was getting so upset that they were all posting about this is because it's not. We're not even talking about comparing apples to apples. It's kind of like in this post, everybody was jumping on the bandwagon and saying, hey, look at, Jungle Scout is a tangerine orange, very close to a blood orange, right, ooh, that's very nice that they're close. Great, you're comparing an orange to an orange, good on you. But then they're coming in and saying, oh, but look, Helium 10 is an apple or a Granny Smith apple. Look how far off it is from this blood navel orange. Like, why are we even comparing this Granny Smith apple? We're not even trying to be an orange, or if there were Jungle Scout orange. Bradley Sutton: Anyways, where not even trying to be an orange, were just trying to be an apple that's all were tying to do. So, why are you trying to bring us into this conversation about oranges, right. So, that was when I became so upset. But now, looks like, you know what, let's go and let's do a real test. You know like here, ah, I think we all agree that how bogus is this test that was done was and how useless it is. But like, all right, let's go ahead and take Brand Analytics. Let's compare that to Helium 10. Let's take Search Query Performance, let's compare it to Jungle Scout. And who has the most accurate search volume. Who has the most actionable search order. Bradley Sutton: So, what I did was I spent like much of the last 48 hours just like diving deep into their information. All right, I pulled in the Brand Analytics search frequency rank for 31 keywords that have to do with like coffin shelves and stuff. All right, I took the Search Query Performance from each week though the exact week that matched the Brand Analytics, and then, four weeks, I pulled out all of these keywords one by one, because I'm an idiot who doesn't know how to use pivot tables and V lookups and stuff. So, I took these one by one, the search ones, because remember that one guy's test was based on a number from July. I'm like, no, let's make it apples to apples. Here's Jungle Scouts number as of eight, 10, which is a full month number. Let's take the eight, three to eight, 10 search rate performance. Let's take the seven, 28 to eight, three. Let's add up those four weeks and make it a month and let's compare it. All right. So, I took all of that, I went in and I took all of the Jungle Scout numbers. Bradley Sutton: I went into Helium 10 and I took all of the magnet numbers for the search volume and I was like, all right, let's go ahead, put this stuff to the test and then so let's take a look, all right. So, first of all, why do I say, where did I get that 93.5 accuracy for Helium 10? Well, remember, there is no public search volume that you can compare one V one, the number of Helium 10, but what kind of normalized search do we have in Amazon that we can compare with Helium 10 Brand Analytics? So here, the first test I did was I took the Brand Analytics 31 keywords that have to do with coffin shelves and then I took Helium 10 and I got all the search volume of those same exact keywords. And then I sorted Brand Analytics keywords in the search frequency rank order, because that means you know the higher or the lower the number of search frequency rank, the more that it's searched Right. And then I ordered the Helium 10 one in the order of descending search volume order and guess what? It was almost identical. The first 29 keywords was 100% the exact same order. Only on the 20 or the 30th keyword here did things, uh, get out of whack and two of them were flipped coffin pet bed and glass coffin. Helium 10 had in the wrong order compared to Amazon Brand Analytics. So that is a 93.5% accuracy. How cool is that? All right, only two off. So, can you trust Helium 10 search volume? Is Helium 10 accurate a hundred percent? Well, maybe not a hundred percent 93.5%, all right. So there that part of the story is done. Helium 10, 93.5% accuracy. If you're comparing it to the only normalized data point we have, which is Brand Analytics. Bradley Sutton: Now what about Jungle Scout? With Jungle Scout, what I did was I took the all of the Search Query Performance for four weeks. Right, I took four exact weeks and added it all up, so we have a full 30 day or one month search volume number uh goth, uh 121,000. Uh, gothic decor a hundred thousand, so on and so forth. And then I took the Jungle Scout search volume from the tool, their 30-day search volume. So here in Jungle Scout you can see where I got that information of 83,903. This is the exact search volume 30 day for the keyword goth. And if I actually click on their details, I can see when that date was from, because the very last date that they have in the system is August 10th. Okay, so we are like on a apples to apples comparison here, because search group performance was also based on the week, the month ending October or August 10th. Bradley Sutton: And so, the first thing, remember Jungle Scout data dive. Everybody loves to compare. Jungle Scout is so accurate compared to a Search Query Performance. Let's look at the raw number. Remember, spoiler, like I said before, like I don't think the number is the most important thing, but if you guys are going to flaunt your uh accuracy, is that really true? Let's take a look. If you compare the month search volume of Search Query Performance versus Jungle Scout, on average, look at this it's 44% off, 46% off, 44% off, 71% off, 84% off. As a matter of fact, on average, it's a total of 34.5% off. Okay, 34.5% off is the number, but what? What if you say, okay, forget about the search volume number? You know search volume, you know? Actually, I don't think that 34.5% is that bad. If something has 10,000 searches and then it really has 7,000, is that the end of the day? You know, probably not right, but again, I'm just calling this out because they're trying to say, oh, our numbers and our data shows that we're 5% off. You know always. No, all right. Bradley Sutton: Now the other thing is remembered I said that search position, the order of search, is actually arguably more important than the search volume. So how off was Jungle Scout compared to Search Query Performance? The very first 11 keywords, Jungle Scout was 100% on, but then things got off the rail, and almost every other keyword was out of order. For example, coffin box was the 17th most searched term for Jungle Scout, but it was the 12th most searched term for Search Query Performance. And that is where I got the number of 41.9% accurate, because only 13 out of 31 had the right order of keywords 41.9%. How many did Helium 10 have when compared to Brand Analytics? 29 out of 31, which is the 93.5%. So again, whose search volume is more accurate between Data Dive and Jungle Scout and Helium 10? Helium 10 wins with 93.5% and Jungle Scout with 41.9%. Bradley Sutton: But then something was bothering me. Let me show you exactly what I mean. So, what was bothering me was when I looked at the Jungle Scout search volume history, I noticed that week by week, they actually had a weekly search volume, which I thought was actually pretty cool. I was like, oh, that's nice, they give the exact search volume for 30 days, but then weekly. But then it didn't add up. Like if you add up these last four weeks it does not add up on Gothic Decor to 68 000. Like wait a minute, this doesn't make any sense. How can the week uh be different? I was thinking, oh, maybe, maybe you know it's 28 days and so they need to. You know there's two days extra and I couldn't get it to like Jive. Bradley Sutton: But then I figured out what Jungle Scouts doing and they're actually doing something similar to Helium 10. They're actually basing their monthly search volume on a weekly velocity of the last day, the seven days, which is actually, actually, like I said, that's what Helium 10 is doing and that's good on Jungle Scout for figuring that out. That's the best way to present it. But you know you might be confused if you might think that Jungle Scout was doing something weird in the numbers, because the monthly doesn't add up to what the weekly is. But watch this. This is what I figured out. Look at, the very last week of this Gothic Decor keyword had 15,982. If we take 15,982 divided by seven days, and then we multiply that by 30 days seven days, right. And then we multiply that by 30 days, that is the number 68,494. And that's what their exact search volume for the full month is. Bradley Sutton: So, then I thought, wait a minute, maybe I was shortchanging Jungle Scout on this. I was just taking their, their number at raw data, their exact 30-day number, and comparing it to 30-day Search Query Performance. But if the real number is the week search volume because that's what it seems like they're basing their whole month off, I should just be comparing apples to apples and compare their latest week to Search Query Performance, latest week, right, again, if they're trying to be Search Query Performance, that would be a better comparison. So, I was like, oh, who knows, maybe the numbers are going to look better, did it? Let's take a look. Bradley Sutton: The first thing that I tested was just the percentage off on the week. So again, I'm comparing the Jungle Scout super specific week number with the Search Query Performance week number and it was off 48%. It was 48% lower than Search Query Performance. I'm like, nope, no help there, this is actually worse. This actually made it worse Now that I got the real number because, remember, their month data, for whatever reason, was only off by 34%. This is off by 48%. So, then the next thing, I was like, okay, well, let me go and maybe the order is a little bit better. You know how? For from the, if I'm comparing the one week to the other week, is the order of the search volume at least better than before? Nope, 35.4% accuracy. Bradley Sutton: Jungle Scout and Data Dive versus Search Query Performance, even when you're just comparing the week. So, no matter what way you spin this around, well, no matter what way you look at it, Jungle Scout and data diver just way off from Search Query Performance. Now, I don't mean to sound like I'm exaggerating. I've said this a few times before. I don't think numbers being far off is that big of a deal. Like, if you're 30% off, you're within the realm of possibility. But again, I'm bringing this out because, oh my God, do you know how many, how many blogs Jungle Scout has come out with saying oh, we are 5% more accurate than Helium 10, 11%. This is a big deal. And they're making a big deal out of 11% or something which I don't agree with those numbers in the first place. But even so, how can they be saying that when all their search volume numbers are literally 30% off and Helium 10 is 93% accurate? So anyways, guys, hope you guys stuck with me to the end. Bradley Sutton: I usually don't get so worked up like this, but I used to argue on the internet all the time. That was how I got discovered at Helium 10 was. I would always go on Facebook groups and start arguing with people who had misinformation, and I I've kept to myself for a while, but I just this, this just latest uh episode just kind of upset me and I was just like I just want to set the record straight again. I don't have anything personal against anybody involved in this this. You know people writing the blogs or the, or the people you know posting on LinkedIn and stuff. But it's my advice to every you know people out there who are respecting you know like there are people you know I guess I'm one of them Like is it still kind of strange for me to think like that? Bradley Sutton: But if you're a public figure in the Amazon world or any world, be careful what you post. You know, like be proud of your company. Nothing wrong with that. I mean you, you you've worked really hard to build up your company in the Amazon ecosystem. By all means, be proud of it. You know, um, I'm proud of my company. Bradley Sutton: Otherwise, why would I put a Helium 10 logo on my basketball court and do all the other crazy stuff? I do nothing wrong with being proud of your company, but don't put out misinformation just to. You know, kind of like elevate your company, or I would hope that nobody even here is doing that purposely, but then the alternative if it wasn't on purpose. It means that you're just like not even fact-checking and not even making sure that you're putting out the correct information, because you just want to, you know, hype yourselves up and try and throw Helium 10 to the bus. It doesn't even have to be Helium 10. Bradley Sutton: I don't care who we're talking about. It could be Jungle Scout versus Data Dive or whatever comparison you're going to do. Guys, just let's keep it civilized. Talk about facts if you want to talk about facts, but don't try and sensationalize certain things and paint the wrong picture, because people listen to those of us who have these kinds of platforms on the internet and they take our word at face value, and so that's a heavy responsibility. Bradley Sutton: And I'm not saying to totally misrepresent the entire way that a company does things or misrepresent my own accuracy, you know, and just hope that nobody calls me out on it. But anyways, um hope you guys found this interesting because, like I said before, search volume is important and you got to know who you can trust, and I think it's hands down. This has proven that. Hey, you are going to be able to trust Helium 10 with your search form, because we've got the most accurate out there at 93.5%. So, um, thank you guys for tuning in, and I'm going to do some other exposés now because I'm still riled up about some of these crazy blogs. It's time to set the record straight. But hope you guys enjoyed this episode and we'll see you in the next one.

For many people who have always dreamt of being doctors, the reality of practicing medicine has turned into a nightmare. That's because of physician burnout, a crisis that continues to be a huge cause for concern.   From overworking and physical depletion to emotional exhaustion and detachment - these are just some of the struggles physicians are faced with on a daily basis. Unlike burnout in other professions, healthcare has in-built structures that make doctors more prone to it and less likely to say they have a problem.   Physician burnout has far reaching effects that make it a public health crisis. Cynical, angry and resentful doctors drive patients away. Doctors who don't feel engaged are more likely to leave the field altogether. But the biggest problem is burnout is leading to self-harm, addiction and even suicide in physicians.   Why are physicians more prone to burnout? How can we combat it at a personal level and then at the systemic level?   In this episode, I'm joined by board-certified physician Dr Yashika Dooley, who understands firsthand the frustrations and challenges faced by physicians as she works as a Life Coach for physicians, many of who struggle with burnout.   If you're used to working hard and grinding, you'll keep leaning on that habit, even if it's not the best one. You might even feel like you'll be a failure if you don't overwork and grind. -Dr. Yashika Dooley    Three Things You'll Learn In This Episode    -Why the dream of medicine is turning into a nightmare Combating physician burnout isn't just a matter of keeping more doctors in their jobs. It's about saving lives and families. What are some of the huge ramifications of this health crisis?    -The struggles doctors face From the pressures of different specialties to expectations that have nothing to do with quality of care, what systemic structures keep burn out in place?   -Normalized self-neglect As physicians, we're conditioned to avoid showing weakness, even to our own detriment. How do we remove that mask and change what it means to be a good doctor?   Guest Bio Yashika Dooley is a board certified OBGYN, regional medical director for Gennev and Life Coach for doctors. She helps doctors who are frustrated with the day-to-day challenges of their job feel less stressed, have more control and be more confident in their work and life. To learn more, go to https://www.yashikadooley.com/ and follow @yashikadooley on Instagram.   About Your Host Hosted by Dr. Deepa Grandon, MD MBA, triple board-certified physician with over 23 years of experience working as a Physician Consultant for influential organizations worldwide. Dr. Grandon is the founder of Transformational Life Consulting (TLC) and an outspoken faith-based leader in evidenced-based lifestyle medicine.

Ever felt like we're surrounded by scams we don't even notice ?

With a significant part of the global population now reliant on paved road systems for the daily functioning of our lives, it is easy to overlook the impacts they have on our human and more-than-human communities.But how did so many of us become seemingly locked into this dependence on the “normalized violence” of these networks? And what does it mean to support harm reduction in the context of built infrastructures — or even dare to lean into possibilities of regenerative road ethics?In this episode, second-time guest Ben Goldfarb of Crossings: How Road Ecology Is Shaping The Future of Our Planet (previously featured here) calls on us to confront the harmful-by-default impacts of our road systems. Join us as we uncover the various forms of highway pollution that communities of color are disproportionately subjected to; how roads impact our more-than-human communities beyond roadkill; what road decommissioning projects have entailed in practice; and more.What does it mean to alchemize change for transport systems that are quite literally being rigidified as they further expand — entrenching us deeper into these status quo ways of world-making?We invite you to…tune in and subscribe to Green Dreamer via any podcast app;join us on Patreon for the extended version of this episode;and subscribe to our newsletter and latest updates here.

Chase Thomas is the Sports Renaissance Man, Atlanta Sports Guy & VFL. On today's program, Chase is joined by 99.1 The Sports Animal's Josh Ward to talk about the Josh Heupel winning culture at Tennessee, the fall camp WR battle between Squirrel White and Chas Nimrod, the next James Pearce Jr., why Arion Carter is the next Vols star LB, and who wins the LG spot and much more. Host: Chase ThomasGuests: Josh WardTo learn more about CT and the pod please go visit: https://chasethomaspodcast.comBy the way, this is a free, independent national sports podcast. To keep it that way, I'm going to need some help from you guys. If you're a fan of the pod and you haven't already, take a second right now and leave the show a 5-star rating and a review on Apple, Spotify or wherever you get your podcasts. It really does help, and it's so quick and easy to do. Thanks, y'all!Keep up with Chase on social media:Follow me on Twitter: https://twitter.com/PodChaseThomasFollow me on Instagram: https://bit.ly/3kFHPDnFollow me on TikTok: https://bit.ly/3JdZ3RF'Like' me on Facebook: https://bit.ly/3ZmURo4 Hosted on Acast. See acast.com/privacy for more information.

The Rebel News podcasts features free audio-only versions of select RebelNews+ content and other Rebel News long-form videos, livestreams, and interviews. Monday to Friday enjoy the audio version of Ezra Levant's daily TV-style show, The Ezra Levant Show, where Ezra gives you his contrarian and conservative take on free speech, politics, and foreign policy through in-depth commentary and interviews. Wednesday evenings you can listen to the audio version of The Gunn Show with Sheila Gunn Reid the Chief Reporter of Rebel News. Sheila brings a western sensibility to Canadian news. With one foot in the oil patch and one foot in agriculture, Sheila challenges mainstream media narratives and stands up for Albertans. If you want to watch the video versions of these podcasts, make sure to begin your free RebelNewsPlus trial by subscribing at http://www.RebelNewsPlus.com

Episode 529: Adam Banks talks about the following topics on this episode:1. "Normalized" Things in Tv and Movies That Are Actually Pretty Strange 2.  Preview of the 2024 Donald Trump Vs. Joe Biden 1st Presidential Debate 3.  The Biggest Moments in Presidential Debate History 4. Todays National Holiday -National Sunglasses Day5.  Review of the 2024 NBA DRAFT 6.  Justin Timberlake Gets Arrested for a DWIFollow OFF THE CUFF WITH ADAM BANKS:FB: @offthecuffwithadambanksIG:@offthecuffwithadambanksTwitter:@theadambanksIG:@theadambanksSubscribe on Apple Podcasts, Spotify, YouTube!**and all other major podcasting platforms**http://linktr.ee/offthecuffwithadambanks

Makini and Breanna emphasize the crucial need for representation in therapy for Black individuals, driven by their personal experiences and the stigmatization of mental health within their communities. They discuss the common challenges faced by Black clients, including undiagnosed learning differences and the impact of generational trauma, and stress the importance of early intervention and validation. Both women highlight the normalization of various forms of trauma in Black communities, exacerbated by historical factors like colonization and slavery, and advocate for culturally relevant therapeutic services to promote healing. The importance of creating a supportive environment for abuse survivors and breaking down the stigma around mental health is underscored, with a focus on the healing power of storytelling and social connection. Additionally, Breanna challenges the idea of predisposed health issues in the Black community by linking them to historical trauma and social constructs, advocating for addressing these root causes through education and therapy.   Breanna Chanelle Phillip is a dedicated and passionate registered Social Worker and Psychotherapist of Grenadian descent with almost a decade of experience working with youth and their families in various capacities. Breanna is experienced in advocating for and with Black youth and families as they navigate systems with histories deeply rooted in anti-Black racism and oppression. As the owner of Breanna Chanelle Therapeutic Services, Breanna prioritizes the mental and emotional wellness of Black individuals, families and communities by offering culturally relevant therapeutic services and programs that address the unique mental wellness challenges within Black communities. She's been seen on TVO, City News, Toronto Star and more.   Key Takeaways: - The lack of representation in therapy for Black people led to a desire to become a therapist - Normalized traumatic experiences in the Black community include emotional, sexual, physical, and spiritual abuse - Prioritizing mental and emotional wellness in Black communities through culturally relevant therapy is crucial - Support for abuse survivors is essential, emphasizing the need for a supportive environment and the healing power of storytelling - Expressing emotions and seeking therapy are important for overcoming trauma and achieving healing - Historical trauma and social constructs impact health disparities within the Black community   Stay connected with Breanna online: Website Instagram  Stay connected with us online: MakiniSmith.com Legacy Leavers Media Facebook Instagram Threads Youtube LinkedIn Books Send feedback/questions to info@awalkinmystilettos.com Submit guest suggestions HERE Make a donation to keep the show going!   Podcast music produced by: defnottyrell This episode is brought to you by Herbal Face Food. Since early 2022, Makini has taken her skin back with this natural skincare routine. It's: Vegan Cruelty free Synthetic Fragrance free Paraben free Organic/Wildcrafted Handmade GMP free Ethically Sourced It heals melasma, psoriasis, acne scars, treats deep wrinkles and has cleared up the eczema on Makini's face. Use promo code "Makini20" or "Makini30" for 30% off ALL PLANT facial products.  

Send us a Text Message.The Catholic faith and traditional family values are under attack. As the family goes, so goes society! In the video, we explore two messages from Our Lady of Good Success and how they relate to the family. We also comment on the state of Catholic education within Canada and the normalization of sin that threatens the traditional family unit.Watch Video podcastSupport the Show.Support this show and get all future episodes by email atwww.kenandjanelle.com

#CUBA:CRUELTY NORMALIZED & WHAT IS TO BE DONE? @THADMCCOTTER @THEAMGREATNESS https://amgreatness.com/2024/05/18/patria-y-vida-a-cuban-mothers-cry-against-censorship/ 1920 CUBA

“Racism in Schools with Tara and Dean McGee” “Normalized Terrorism in America” “Standing up to the Mob” “Condemn the Law-Fare against Trump” 

Normalized Terrorism in Americahttps://www.audacy.com/989wordThe Tara Show Follow us on Social MediaJoin our Live StreamWeekdays - 6am to 10am Facebook: https://www.facebook.com/989wordRumble: https://rumble.com/c/c-2031096X: https://twitter.com/989wordInstagram: https://www.instagram.com/989word/ "Red Meat, Greenville." 05/10/24  #greenvillesc #gvltoday  #gvl

Thank you to BetterHelp for sponsoring this episode. Take charge of your mental health and get 10% off your first month of therapy at: https://BetterHelp.com/SLAYING Today, we finish discussing why rest is important. I am breaking down 4 pillars of Dr Saundra Dalton-Smith's book Sacred Rest. In this episode, we are talking about mental and spiritual rest. The purpose of this mini-series is to remind you about YOU! “Therefore, a Sabbath rest remains for God's people. For the person who has entered his rest has rested from his own works, just as God did from his. Let us, then, make every effort to enter that rest, so that no one will fall into the same pattern of disobedience.” Hebrews 4:9-11  Now it's time to talk back to me: What kind of rest do you need? As mentioned during the show: Sacred Rest - Dr Saundra Dalton-Smith, MD " Why is Exhaustion so Normalized for Black Women?” Spine Wellness Center  Sis, do you need someone to talk to?   Grab a We Just Out Here Trusting God™ Merch Has God called you to start a podcast, but unsure what you need or where to start? Starting a podcast can be a fun and rewarding experience. Using the Power of Your Voice eGuide is a must-have if you're ready to take on your assignment and start your podcast in just 30 days. Subscribe to our YouTube Channel Sign up for Slayer Nation News Interested in purchasing ad space for your business on the Slaying Self Doubt® Podcast, download the Advertisement Kit  Support the Slaying Self Doubt® Podcast with a small donation of $5 -$10 to help me create new content, grow our audience, and purchase new equipment for LIVE recordings. Buying Me A Coffee Follow me on Instagram Disclaimer: I may be an affiliate for products that I recommend. I may earn a commission if you purchase those items through my links. You will not pay more when buying a product through my link. I only recommend products I use and/or am genuinely interested in.  

Hey Rebel! Last week was an important week: Eating Disorder Awareness Week! Today I wanted to share some eating disorder statistics with you to shed light on the frequency and seriousness of these life-altering conditions.  Throughout this episode we will explore:  The role dieting plays in the development of an eating disorder Normalized "health" habits that are red flags for eating disorders Eating disorder statistics I want you to know Real-life experiences to connect to and inspire you Having struggled with disordered eating myself and working with 100s of women to heal their relationship with food, I've seen the positive change that can happen when you finally get help to heal once-and-for-all. I hope, if anything, this episode helps you realize that you deserve help and can recover!  Resources mentioned:  Project Heal: https://www.theprojectheal.org/ Episode 164, When Healthy Eating Goes Too Far: Laura's Story Books Mentioned Take the quiz! https://dietculturerebel.com/quiz   Looking to take the next step in becoming a Diet Culture Rebel? Apply for Small Group Coaching at https://dietculturerebel.com/group-coaching Connect with Bonnie on Instagram: @diet.culture.rebel

I asked instagram what the biggest normalized scams are they people haven't realized yet, and we got into some good ones! Learn more about your ad choices. Visit megaphone.fm/adchoices