Podcasts about positive equation

In this rebroadcast from season 9, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values. Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically. (00:00) - Summer at Mission Forward (00:45) - Ask Carrie! (01:54) - Welcome to Mission Forward (02:39) - Introducing Dana Snyder (09:10) - Is the wide net a positive strategy? (14:29) - The AI Challenge (18:37) - Revenue v Values (20:46) - Making the Most of Social (24:38) - Getting Closer to Your Audiences

On this week's Nonprofit Lowdown episode, I sat down with my special guest Dana Snyder, founder of Positive Equation and author of The Monthly Giving Mastermind.

Today's interview is with Dana Snyder, founder and CEO of Positive Equation, where she helps charities grow their communities and monthly giving programs. This interview will be helpful for anyone that works at a charity—which some of our members do. But, more than that, this interview will provide all of us with insight – and empathy – for how hard our charities work to fundraise in support of the missions we all care about—and, therefore, how we can better support them in that endeavor. Most crucially, I hope Dana's insight will help us all think less transactionally, and more relationally, about how we support our favorite charities. I also want to give a huge shoutout to our partners at Lifeway Kefir. Lifeway was one of our first sponsors, and their CEO, Julie Smolyansky has become a friend and has been on the pod before too. Lifeway Kefir is purpose-driven brand and a champion for many social causes, supporting initiatives that promote maternal health, girls education and empowerment, the environment, mental health and well-being, and more—all things we care deeply about here at Charity Miles. Speaking of mental health, did you know that what you eat can have a profound effect on your mind? It turns out that the gut and brain are connected in ways we're just beginning to understand. Lifeway Kefir, with its rich probiotics, supports your gut biome, which plays a crucial role in regulating mood, stress, and overall mental health. It's a simple, delicious way to nourish your body and your mind. So, whether you're fueling up for your next walk, run, or bike ride—or just looking for a way to take care of your mental well-being— head over to lifewaykefir.com to learn more and get started today.

Elevate your fundraising game by turning monthly donations into a powerhouse of support! In this episode, we dive deep into monthly giving with Dana Snyder, the CEO & Founder of Positive Equation. As a speaker, teacher, and podcast host of "Missions to Movements," Dana empowers nonprofits with strategies for leveraging social media ads and building sustainable monthly giving programs, aiming to make philanthropy accessible to everyone.   In this episode, you will be able to: Discover how to provide flexible giving opportunities to major donors, making it easier for them to contribute. Learn the power of storytelling and writing to connect with donors and amplify your mission. Understand the value of creating peer support networks for accountability and encouragement. Explore how to use donor data to identify and engage potential monthly supporters. Learn how to set and achieve micro goals in fundraising to build momentum. Discover how to use donor data to identify and engage potential monthly supporters. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Purpose & Profit Podcast, Dave and Carly are joined by nonprofit expert Dana Snyder to talk about some of the lessons she learned from working on American Idol, and how those lessons can be applied to increasing your monthly donor programs as nonprofit leaders.  Dana is the founder of Positive Equation and the host of “Missions to Movements” podcast. She is also the author of her latest book, “The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good.”  Dana reveals some key insights from her book and offers tips on how to build your supporters into monthly donors who connect with you, your mission and your brand. Also in this episode, Dana shares a handful of compelling stories from her time at American Idol, and compares viewers' desire to relate to the show's contestants with the relationship between brands and their donors.  Other topics include:  The power of authenticity Leveraging cultural moments Turning storytelling into profit Learn more about Dana and her new book by visiting https://www.linkedin.com/in/danarsnyder/ or  https://positiveequation.com/book Season Five of the Purpose & Profit Podcast is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at ⁠www.virtuous.org⁠ and download your free Nonprofit CRM Checklist at ⁠virtuous.org/crmchecklist.⁠  FAITHSEARCH PARTNERS FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at https://faithsearchpartners.com/. IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at ⁠www.imago.consulting⁠ and subscribe at ⁠www.imago.consulting/wavereport⁠. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana's the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana SnyderWe discussed:[02:13] Dana's story behind monthly giving[06:23] Why Dana decided to take the leap and write a book[10:06] Her 4-week book writing process[14:01] Dana's decision to go with a hybrid publisher[20:42] All the incredible ways Dana is getting her book out there[29:12] Dana's dreamy vision of charitable livingTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Make sure to check out Dana Snyder's book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.You can learn more about Copper Books, Dana's hybrid publisher, at copperbooks.com.Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Podcast Episode 5: From Leader to Thought Leader with Denise BrosseauPodcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin LamPodcast Episode 40: Measure the Magic: Tracking Resonance Instead of ReachConnect with Dana Snyder: Website: positiveequation.comLinkedIn: Dana SnyderInstagram: @positivequation Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

Send us a textJoin Jena and Dana Snyder, founder of Positive Equation, as they explore Dana's five-step framework for enhancing nonprofit monthly giving programs. Learn actionable tips from her new book, "The Monthly Giving Mastermind," and discover how to build a thriving, community-driven giving program.Get actionable tips and tactics to:Treat your giving program like a brand to boost engagement.Simplify the donor experience with seamless tech integrations.Use personalized communication to convert supporters.Build trust before asking for recurring donations.Show ongoing appreciation to retain donors.Don't miss Dana's insights, real-world examples, and advice on avoiding common nonprofit pitfalls. Join us at the Monthly Giving Summit TODAY, Thursday, September 5, 2024!  to learn more from Dana and over 2,000 fellow nonprofits, and drop in to visit Donorbox at the event! Register NOW:  https://monthlygivingsummit.com Chapters00:00 Introduction05:11  Step 1: Creating a Brand and Product for Your Monthly Giving Program09:19 Step 2: Making it Easy for Donors to Give: Seamless Tech Integration11:43 Step 3: Calling in the Believers: Engaging and Empowering Monthly Donors15:26 Step 4: Making the Ask: Strategies for Requesting Recurring Donations18:45 Step 5: Retaining Monthly Donors: Sharing Joy and GratitudeThe Nonprofit Podcast, and a wealth of nonprofit leadership tutorials,  expert advice, tips, and tactics, are available on the Donorbox YouTube channel, subscribe today and never miss an episode:

In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published!  Join us as Dana shares her experiences and insights, offering a behind-the-scenes look at the process of writing and publishing a book—specifically designed for nonprofit leaders, fundraisers, and marketers. We dive deep into her 5-step framework for building a successful monthly giving program, explore the decision-making and financial considerations involved in writing a book, and discuss how this endeavor can significantly enhance your nonprofit's credibility and visibility.About Dana SnyderDana Snyder is the founder of Positive Equation, a sought-after keynote speaker and workshop facilitator, author, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract supporters through innovative digital marketing and to create sustainable giving models by establishing recurring giving programs, making philanthropy accessible to all. Dana was recently named one of the Top 100 Nonprofit Influencers shaping change in the sector. Based in Atlanta, she enjoys spending her time traveling and exploring with her husband, daughter, and labradoodle.Connect with Dana on LinkedInA massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations.  To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today, three inspirational figures, Dana Snyder, Kishshana Palmer, and Becky Endicott, join us for an unfiltered conversation about the realities behind balancing business, motherhood, and personal life. They are exceptional leaders, each dedicated to making a meaningful difference through their unique skills and passions! Dana Snyder is the Founder and CEO of Positive Equation. As a passionate speaker, teacher, and podcast host, Dana dedicates her work to empowering nonprofits with the knowledge to use social media ads effectively. Her mission is to help organizations attract potential supporters and create sustainable giving models, building robust monthly giving programs that transform everyone into philanthropists. Becky Endicott, CFRE, APR, is the Co-Founder and Chief Storyteller of We Are for Good and Co-Host of the We Are For Good Podcast. Becky is a master storyteller and a champion of kindness, celebrating philanthropy, seeking justice, endorsing humanity, pushing boundaries, and embracing people. Known for her authenticity, she often shares self-deprecating stories to forge genuine connections, understanding that true bonds are formed in moments of joy and in life's messy and challenging times. Kishshana Palmer, CFRE, is the CEO of ManageMint, Inc., a leadership consulting firm specializing in strategy, management, and growth. As a renowned keynote speaker, event host, TEDx alumnus, and trusted advisor to executive leaders, Kishshana brings real-world solutions and authentic, high-impact experiences to CEOs, senior leadership teams, organizations, companies, and solo entrepreneurs. Her expertise and vibrant personality make her a sought-after figure in leadership and management consulting. In this episode, you will be able to: - Identify challenges and triumphs faced by women in career, personal growth, and family life. - Explore themes of vulnerability and authenticity in professional and personal spheres. - Recognize the importance of supportive networks in achieving goals. - Challenge the notion that success requires perfection. - Gain strategies for managing life's highs and lows, fostering resilience. - Learn from stories and advice for personal growth and balance. Get all the resources from today's episode here.  "This week's episode is sponsored by Keela. Keela is a fundraiser's CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers. Learn more at keela.co/mallory Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This week on Mission Forward, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values. Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically. (00:00) - Ask Carrie! (02:32) - Welcome to Mission Forward (03:17) - Introducing Dana Snyder (09:48) - Is the wide net a positive strategy? (15:07) - The AI Challenge (19:15) - Revenue v Values (21:24) - Making the Most of Social (25:16) - Getting Closer to Your Audiences

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you're just starting out—and if you're new to digital marketing.To continue our series on new donor acquisition, we're chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.In our chat, we get into:Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you've never run ads before, or if you're a seasoned pro, you'll find useful and valuable advice here.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company's purpose strategy, as well as its values, which are ingrained in day-to-day operations.We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.Listen for insights on:Using values as a driving force to support your organization's purposeHow PwC reorganized internally to align with its purpose strategyEngaging employees through their personal purposeEarly predictions for 2024Resources + Links:Shannon Schuyler's LinkedInShannon's 2022 Purpose 360 EpisodePwC's New EquationDigital Upskilling at PwC (00:00) - Welcome to Purpose 360 (00:13) - PwC's Shannon Schuyler (01:24) - Shannon's Role (03:45) - Shifting Purpose and Integrating It (06:12) - My Story, Your Story (09:33) - Shared Assets (10:20) - New Equation and Challenges (12:19) - Coaching (13:27) - Chief Culture Officer (14:04) - Values in Embedding Purpose (18:59) - Externally (23:03) - Longer Shutdowns (25:41) - 2023 Predictions (27:48) - 2024 Predictions (28:37) - Last Thoughts (30:00) - Wrap Up

Today we're diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?It's a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn's growth, all the new features you need to try, and how you can easily 6x your engagement.In This Episode:The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.All about creator mode and why you should leverage it if you want to grow your reach and influenceHow often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)The accessible tools available for nonprofits, including pilot programsHow to connect with potential donors on LinkedIn and raise funds on the platformWhy LinkedIn's Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connectionResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Maximize your nonprofit's impact by checking out LinkedIn's Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.Today's solo episode is one I've been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.What I'm about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This Episode:The different mentality between giving money vs. creating an impactHow color subliminally induces different moods and emotions without a person consciously realizing it!Boosting conversions and building urgency through the use of active verbs Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)The quick, 5 minute homework assignment that will inspire you to take action on your websiteResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partner:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Hard as we try, sometimes the individual gets lost in our fundraising efforts. Beth Fisher is one fundraiser working to change that where she can.Beth is the Chief Advancement Officer at Mel Trotter Ministries, leading fundraising, development, and donor stewardship for an organization that's been around—and growing—for over 100 years. In her previous life in software sales, Beth's superpower was seeing her customers' needs and selling targeted solutions.So when she took the reins at MTM, she naturally turned to her clients' needs, providing them not just with “three hots and a cot”, but dignity as well. Beth quickly recognized that her fundraising efforts also benefitted from that mindset—treating donors as individuals was her key to fundraising success.Listen in as Beth and Justin Wheeler, Funraise CEO and Co-founder, discuss the overlap of corporate and nonprofit fundraising, the value of nonprofit storytelling, and the importance of the individual in fundraising.

Why do people give? As nonprofit fundraisers and marketers, it's a question you should try to understand if you want to be successful. Here's another one that may at first seem unrelated: Why do people consume content? Often in our work, we create content, reformat it for a particular platform, blast it out with a scheduling tool, and check it off our list. But, with so little thought behind it, that content may do you more harm than good. In this episode, we're joined by Dana Snyder, founder and CEO of Positive Equation and host of the podcast Missions to Movements. Dana gives nonprofits the tools and resources they need to raise more funds online through digital marketing. Her keynotes focus largely on topics related to social media, such as “3 Social Media Ad Strategies – Which One Works for Your Nonprofit?” We posed these questions and others to Dana, whose expertise is sure to help you hone your digital content to be more impactful. Why do people give? Dana outlines three reasons pulled from a recent study by Neon One: 1. Situation-based, such as a natural disaster 2. Relationship-based, which is something you have a close tie to 3. Identity-based, such as an organization you stand for Some donors may check more than one box. The key is to put yourself in your constituents' shoes: what they're thinking and feeling, what action they're trying to take, and what might move them along the donor journey. If you don't feel comfortable making guesses or assumptions, you can survey your constituents and ask them directly why they give to your organization. Then, segment them based on their responses and send them relevant content. Why do people consume content? Understanding this question can help you determine what content to post on which social media channels. Similarly, remember that each social platform has a distinct purpose and that the content should be tailored to match that purpose. Dana recommends focusing on one or two platforms. If you aren't sure which ones are best for you, utilize your free Google Analytics account, which outlines what social channels are driving the most traffic to your website. Then, think about the information people want to see on those platforms, and craft your content accordingly.

With a background in corporate PR and marketing before moving into the nonprofit space, Dana Snyder empathizes but is committed to the idea that nonprofits need to invest in marketing if they want to expand their impact, especially in volatile times.Though Dana's passionate about nonprofits harnessing social platforms for good, she also believes, “You don't have to be on something.” FOMO is really not a great driver for building a marketing strategy. The real results come from connecting with your community in such a powerful way that they begin to identify with your mission.Bio:Dana Snyder is an entrepreneur, digital strategist and passionate conscious consumer. She founded Positive Equation to teach nonprofits innovative digital-marketing strategies and tools to raise more awareness and funds for their missions.Show links:Dana's LinkedIn accountPositive EquationDana's podcast Missions to MovementsPlaylist:Man! I Feel Like a Woman! by Shania TwainLose Yourself by EminemMy Shot from Hamilton***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”Today's episode is a special one, as I have an important announcement to share that I've been keeping a secret for a long time, plus I'm revealing 10 of my most loved tools and services I've been using at Positive Equation that should spark some new ideas.I'm also sharing what you can expect from December's episodes (which will include quite a few tactical, short-form case studies, including a Google Ad grant strategy that generated 250 new leads!)If you have literally five seconds right now while you're listening to drop a review, that would make my Christmas so special. Thank you!Shop Dana's Favorite ThingsNuuly: My favorite place to rent fun clothes for speaking gigs and trips. Get $10 off your first month.HelloFresh: Delicious meals and saves me so much time meal prepping! Get $150 off.Honeybook: All of my contracts and invoices come from Honeybook and it's so seamless. Get 20% off.100 Degrees Consulting: One of the BEST investments I made in my business this year was hiring a part-time CFO through 100 Degrees Consulting, who specialize in working with small businesses and nonprofits. Make sure to mention me when you reach out!Agency In Your Pocket: Jackie Muscat is a gem and is so talented. Every month, I get two pieces of custom ad copy written, 10 beautifully designed ad images, 8 live support calls every month, and a private community. Learn more about her services here.Flodesk: If you like the design of my emails, that's all Flodesk! If you want to try them out, you'll get 50% off your first year! It's also so easy to use and set up automated sequences and workflows.Klean13: If you notice a low open rate in your emails, you might want to go through and clean your email list out from time to time. Klean13 will verify all of the emails in your list. Check them out here.Buzzsprout: I use Buzzsprout to host my podcast and it's been a great experience. They host all of my episode files and ad spots, plus provide helpful stats and analytics. Get $20 off when you sign up with my link.Podcasting for Creatives: This is the incredible team I use that makes my podcast sound amazing. Email me at dana@positiveequation.com if you'd like an intro to my podcast editing team!MemoryFox: A beautiful, easy way to help scale your community stories. They also have an integration with Canva. If you have any events coming up, it's a seamless way to gather all of that content. Learn more here.Bonfire: I'm coming out with Missions to Movements swag, and it's all thanks to Bonfire! For every shirt or item you sell when you sign up through my link here, you get an extra dollar, up to $100.Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your audience of supporters to give! Click here to check out my mini course.

Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity's YouTube channel, and the best use of your social media marketing dollars. You will want to hear this episode if you are interested in... Getting to know Dana Snyder and her digital marketing journey [0:13] Breaking out of the “land grab” mentality when it comes to digital and the power of quality branding [5:01] Using social media platforms effectively in fundraising [12:31] Optimizing your charity's YouTube Channel and using Google Analytics [17:46] Working alongside Meta and how Dana helps organizations with online advertising [22:11] The first-ever Cool Tools segment! [25:47] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!  TubeBuddy  Google Analytics Loom Madgicx  Connect with Dana Snyder Follow Dana on LinkedIn  Positive Equation  Connect With Frontier Follow Benjamin Johnson on LinkedIn  Follow Matt Hussey on LinkedIn  Follow Megan McCaffery on LinkedIn  Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

This week, we chat with Dana Snyder from Positive Equation about how nonprofits can use social media ads to reach new audiences, host fundraising campaigns, and more. In this episode, we mention a few resources you may want to check out! — Find UpDeeds at updeeds.com. — Find Dana Snyder at positiveequation.com. — Get my once-per-week email newsletter, where you can get a short summary of every podcast episode: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2022 Nonprofit Jenni. All Rights Reserved.

In this episode of On Just Terms, Jason Betts is joined by Cain Jackson Partner of Wotton Kearney and Paul O'Brien Director of YPOL. Together they discuss the growth in class actions and its impact on insurance markets, as well as the ESG exposures shaping the next chapter of risk. From the impact of litigation trends on insurance markets, through reconciling individual stakeholder interests, and how consideration of corporate culture may be being overshadowed by climate concerns – this conversation explores what's keeping directors awake.

Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors.

Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here.  When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so! The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz?  In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign.  My guest this week is Dana Snyder,  Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements. Connect with Dana:Web:  https://www.positiveequation.com LinkedIn: https://www.linkedin.com/in/danarsnyder/ Insta: https://www.instagram.com/positivequation/ Podcast: https://positiveequation.com/podcast/https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia's online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia's free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsJoin Julia at the completely free Nonprofit Social Media Summit! Sign up here: www.NonprofitSocialMediaSummit.com

This year, I've spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.I'm going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Resources & LinksAsk me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.My mastermind is reopening in January! If you're ready to build and launch an impactful monthly donor program in just 3 months, apply here. Episode 18: My Process to Plan and Reach Quarterly GoalsEpisode 28: Why A/B Testing Matters with Social AdsWant to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything.Can you guess what it is? You'll have to tune in to find out.Today's episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so many different ways to try it for yourself.Resources & LinksJoin my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.My mastermind is reopening in January! If you're ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

 Thinking about launching a podcast show? You'll want to take notes on today's case study.Thanks to U.S. Bank for supporting our show! Visit this link today for the tools you need to uplevel your business! Sign up for a 30 day free trial (no credit card required) and lock in a 50% discount on your first year of Flodesk so you can send unlimited emails & get unlimited subscribers for only $19/month: ellenyin.com/flodesk or use the code "ELLEN".Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCGet studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits' online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I'm excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you're local, head to https://ellenyin.com/lets-get-visible for event details and tickets.By the way, I'm super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don't let imperfect work stop you from making an impact.Connect with Dana:www.positiveequation.com/@positivequationDana Snyder on LinkedInLinks mentioned in this episode:PostableHandwrytten Use code 'DANA' for 2 free credits!Branded Photoshoot Video

It's dizzying to look back on this past season of What the Fundraising and try to encapsulate all the brilliant advice, life lessons, and wisdom that my guests have shared – which is why I was fortunate to have my good friend Dana Snyder, CEO of Positive Equation, on deck to help out! Together we're deconstructing some of the big themes impacting nonprofits today as well as the many innovative new ways organizations are approaching donor partnerships.  A lot of our conversations in this space seem to be trending towards pausing – whether for self-reflection, celebration, or recalibration in the face of fast-paced, relentless technological and social change. This episode provides highlights (and links) for some of our most compelling What the Fundraising conversations and favorite topics from perfectionism to donor retention and everything in between. Listen now to hear a thought-provoking, lively, and information-packed episode. 

Let's transform your mission into a movement. In this solo episode, I'm doing an Ask Me Anything and we're diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips.If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode.Ask Your Question Here!Notable Quote from Dana“Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.”Resources & LinksDownload Canva and check out their free resources for nonprofits.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Do you have a hot digital marketing topic that you'd like to learn more about? Message me on LinkedIn and let me know.

Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?In our first episode, you'll hear how New Story Charity went viral on TikTok (and no, the videos didn't involve any silly dance moves!)Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!Notable Quote from Sierra“That's what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”Resources & LinksLearn more about New Story Charity and their mission to house 1 million people by 2030.Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube.Connect with Sierra LaDuke on LinkedIn.Learn about Seed Spot and their incubator programs for entrepreneurs.Check out Duolingo's TikTok account.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Social Media and learn my #1 secret for copy and content inspiration!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!

Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact.Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away.Whether you're looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let's turn your mission into a movement! www.positiveequation.comInstagram: @positivequation

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.EPISODE HIGHLIGHTSTone setting (2:00)Case studies (5:50)The moment of time we are in and why nonprofits should be investing in digital (10:00)Where to start with your donor experience (15:00)Investing in digital advertising for your mission (20:00)Tips for taking your SEO to the next level (23:00)Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)Dana's One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)For more information and episode details visit: www.weareforgood.com/episode/227The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we've witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here's the thing, Virtuous created a fundraising platform to help you do just that. It's much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/

Digital marketing can be challenging and frustrating because it's constantly changing and evolving. You have Facebook, Instagram, TikTok, Twitter, Reddit. Sooo many platforms to choose from and so many unexpected variables to watch out for. You've got bug fixes, interface updates, new rules, and the ever shifting algorithm to keep up with. Just when you thought you got it figured out... BAM! Something new. So, it's not a stretch to say that even the most seasoned nonprofit marketer can get overwhelmed with all this! But, hey! Just because digital marketing is not particularly easy, doesn't mean that you should avoid it. There are still plenty of ways for nonprofits to cut through the noise and learn how to use digital marketing effectively without being forced to use ALL of the marketing platforms all at once. And this is exactly what our featured guest, Dana Snyder, will talk about on the show today! Dana is an entrepreneur, digital strategist, and passionate conscious consumer. She founded her digital marketing agency, Positive Equation in 2017. Positive Equation helps nonprofit organizations harness the power of digital marketing to raise more funds and contribute to making the world an exponentially better place. Dana has been a featured speaker at We Are For Good, WISE Los Angeles, YNPN, Television Academy Foundation, Nonprofit Web Advisor, Sprout Social, Givebutter, Dress For Success, and MANY more. So, join us in this episode, as Dana shares her innovative and refreshing insight on how nonprofits can boost their fundraising efforts, how to cut through digital marketing overwhelm, and why you don't necessarily need to be on ALL the social media platforms to grow your impact. "You don't want to be throwing spaghetti on the wall, you want to know strategically what social media content and metrics are going to align with your business goals, so that you're focusing and you're putting that spend in the right buckets, and focusing on the right platforms and tools." - Dana Snyder What you'll learn in this episode: How Dana Snyder started her digital marketing career What goes into a digital marketing budget? Online events, what's good and what works Would digital marketing for nonprofits also work for small businesses? Top social media platforms and how to leverage them Links mentioned in this episode: Positive Equation Dana's 2022 Nonprofit Marketing Retreat (February 26 & 27th, 2022) Good Is the New Cool: Market Like You Give a Damn More episodes like this: Allison Hardy on How to Create Intention and Flow in Your Business and At Home Jaclyn Mellone on How to Be an Authority in Your Field (It's Not About Going Viral!) Molly Stillman on How to Build Your Brand Consistently and Intentionally Jon McCoy & Becky Endicott: Two Marketers Disrupting the Nonprofit World Building a Business Strategically Using Instagram with Christina Galbato The Four Elements of a Personal Brand with Mike Kim

Dana Snyder, Founder and CEO of Positive Equation, shared the true story behind her title with us on Sunday, September 5th, 2021.Positive Equation is a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Currently based in Los Angeles, she volunteers as the VP of Content for WISE LA.She believes social media is a powerful vehicle to spark social change.SUE SAYS"Having grown up in Sarasota Florida, Dana was exposed early on to the work of nonprofits and activities that placed her directly in front of people in need. This exposure taught Dana the power of stories and why all organizations should implement strategies that connect their brand directly to the people they are trying to reach. Impatient by nature, Dana set off to start her own company so she could work at her own pace and get things done faster in order to help cause driven organizations."Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

101: How to Energize Your Nonprofit’s Social Media (Dana Snyder)SUMMARYDo you find your nonprofit’s digital marketing strategy is simply reacting to the latest social media craze?  As a nonprofit leader, you’re not alone, and you simply don’t have the time or resources to flounder around in a space that is increasingly important to the engagement of critical friends and donors to your organization.  Fortunately, Dana Snyder is the perfect person to talk about this dilemma, and brings a much-needed focus to digital strategy in episode #101 of Your Path to Nonprofit Leadership.  We discuss how to best create a digital strategy for your nonprofit, and how to best invest limited budget to assure effective communication to your key constituents.  Dana also sheds light on the varied motivations behind different generations of donors, and how you can better encourage their loyalty and financial support.  Finally, she shares some of her checklist to hire the right social media staff for your nonprofit.ABOUT DANADana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. She offers a unique Missions to Movements program, a 6-month mastermind for innovative nonprofit leaders ready to build a sustainable digital fundraising process, cultivate a passionate online audience and find impact-driven corporate partners to grow brand awareness. Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.  Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.  EPISODE TOPICS & RESOURCESCheck out Dana’s Missions to Movements Mastermind programFollow her 5-Step Checklist to Hire the Right Social Media Staff for your NonprofitAfdhel Aziz’ book Good is the New CoolEmily Heyward’s book ObsessedWin a Free Spot in one of the next PMA Masterminds!

My guest today is Dana Snyder. Dana is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies. Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida. Here’s what to expect during the episode: Do board members truly need someone that specializes in digital marketing? Reasons for why someone might not see the results they expect from social media. The need to match what appears on the social media side of things to the business goals of the organization. The difference between thinking strategically from thinking tactically. Is this marketing position a full-time job? How do you hire someone to do this job well? ~ You can see Dana on her website https://positiveequation.com/ Her Instagram is on https://www.instagram.com/positivequation/ Get Mary’s free guide: Six Steps You Must Know to Unleash the Potential of Your Board, by going to https://www.hilandconsulting.org/6stepsreport Be sure to subscribe to Inspired Nonprofit Leadership so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. We briefly discuss the future of events and virtual events with the advent of a COVID vaccine. And we discuss Dana's five ideas for virtual events: Don't use zoom. Consider your audience and the kind of event they want. Keep it live. No pre-recorded events. Participation awards. Keeping people engaged. Support local businesses as a conscious consumer. We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first sparked her interest in college, how to make your mission stand out in the busy online landscape, and how to connect more deeply with your supporters. Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. We discuss: What content is working, is why? Who is your audience, and why?  Your website and social media channels are your storefront. Developing business goals and identify the right metrics for each. Presenting one’s brand with authenticity. Bringing positivity to one’s journey. Focus on heartbeats, not followers. We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

We Can Do This is a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact.  It's hosted by founder Sean Pritzkau, and brings together social entrepreneurs and experts on topics such as marketing, branding, no-code, and more.GUEST BIO:Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.Dana graduated with a Bachelor's Degree in Advertising and Public Relations from the University of Central Florida. Mission to Movements → https://positiveequation.com/mastermindInstagram → https://instagram.com/positiveequationTools mentioned in this episode:Loomhttps://www.loom.comHoneybookhttp://honeybook.com/Video Askhttps://www.videoask.com/Read a full transcript and more at https://wecandothis.co/episodes/002Instagram → https://instagram.com/wecandothiscoTwitter → https://twitter.com/wecandothisco–––Follow Sean at the links below:Instagram → https://instagram.com/seanpritzkauTwitter → https://twitter.com/seanpritzkau–––EPISODE CREDITS:Music by Darren King on Soundstripe

This episode is all about growing your business online-- that includes being motivated and inspired my your work from home space, how to get the most out of the work day without burnout, how to successfully launch a virtual event and the story behind HerDesk.  Dana Snyder is the founder of Her Desk and Positive Equation. Dana is an entrepreneur, digital strategist and passionate conscious consumer. I loved this conversation so much because we hit on a lot of topics that are huge pain points for a lot of people right now. How to leverage your connections when building a business online. How to create and run a successful virtual event. How to trust your gut, get a plan and get to work. Why it's so important to feel passionate about what it is you are starting.. and to top it all off, she created a product that is MAJOR.     Topic 1: Starting digital marketing company, Positive Equation, moved to LA and Atlanta and HerDesk. Topic 2: Leaving your current job to start your own thing. Topic 3: Her experience working in Digital and for non profit. Topic 4: Importance of connection and circle of influence. Topic 5: Strategies to get people to join your Lives and virtual events. Topic 6: How she started HerDesk company, the story. Topic 7:  Features of Her Desk. Topic 8: Work from home life and time management.   Get the Goal Tracker Task Pad to write down your goals every day and keep you MOVING FORWARD. Learn how to set your goals and tasks in this episode and get the free workbook.    Resources mentioned in the episode: 5% off Her Desk with Discount Code: TheVirtualHustle5 Her Desk instagram HerDesk.co Purchase The Goal Tracker Task Pad The Virtual Hustle Community - Join our Facebook Group The Virtual Hustle Website  The Virtual Hustle Instagram

Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first sparked her interest in college, how to make your mission stand out in the busy online landscape, and how to connect more deeply with your supporters. Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.