Podcasts about Microtargeting

What if the secret to winning modern elections isn't loud rallies or massive mailers — but targeted ads, voter data, and microtargeting done right? That's exactly what Steven Hilding, VP of Revolutionizing Microtargeted Campaigns (RMC), helps deliver. With a sharp focus on digital campaigns and voter modeling, Steven and his team guide political figures — from Congressional leaders to local candidates — in crafting strategies that actually move the needle. As the right hand to campaign expert Rory McShane, Steven now oversees RMC's internal operations and client strategy, helping transform how political marketing gets done in the digital age. Tune in to discover: Why data-driven campaigns are redefining voter contact The role of campaign tech in election wins How microtargeting shapes everything from voter turnout to fundraising strategies Stay connected with Steven's latest insights by following him on X @steven_hilding Episode also available on Apple Podcasts: https://apple.co/38oMlMr

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Mit Microtargeting werden Botschaften zielgerichtet an bestimmte Personengruppen ausgespielt. Wie wirksam ist diese Methode für die Verbreitung digitaler Propaganda und was können wir dagegen tun?

Tara Palmeri joins Peter to share intel on the ongoing rumblings out of Mar-a-Lago: Trump's fascination with the Nuzzi-R.F.K. Jr. scandal, his threat to sue David Muir over his debate performance, his microtargeting campaign, and Corey Lewandowski's rejoining Trump's orbit on the campaign trail. By the way, to celebrate Puck's third anniversary, we're offering readers a limited-time, 20 percent discount off an annual subscription. Claim yours here: www.puck.news/peterhamby. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Wenn eine eine Reise tut, so kann sie was erzählen. Laura berichtet Cornelius von ihren ganz persönlichen Erfahrungen mit Microtargeting. Wie erlebt man diese werbliche Ansprache in Social Media Plattformen und was ist darunter zu verstehen? Die beiden schauen sich neben den datenschutzrechtlichen Fragen, die Regelungen vom DSA und der TTVO an. Was erwartet uns in Europa zukünftig bei Produktplatzierungen und politischem Wahlkampf? Hoffentlich gute und passende Musik für Cornelius und die ein oder andere Yacht für Laura.

In dieser Folge unterhalte ich mich mit der Medienkünstlerin und KI Expertin Stephanie Meisl über ihren persönlichen Werdegang, ihren Zugang zu neuen Medien, über Entwicklungen in der Werbebranche von der klassischen TV Kampagne bis hin zu Microtargeting auf Social Media und natürlich auch über KI und die Auswirkungen auf unsere Kreativwirtschaft, Demokratie und Gesellschaft. Da bleibt kein Auge trocken (auch wenn es sich hinter dem Mikrofonständer versteckt…) Nachrichten an: deeptalk@mic-rider.comHost und Redaktion: Patrick Messe (https://www.patrickmesse.at/)Zu Gast: Stephanie Meisl (https://www.myselle.com/)Ton: Lukas Wurm (https://lukaswurm.com/)Drehort: Mic Rider Studio (https://www.mic-rider.com/)

The 2024 U.S. Election is going to be rough!

In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. 

Kavisha Pillay, Executive Director for the Campaign on Digital Ethics (CODE), joins Lester to remind listeners that this is their last chance to critically evaluate their stance, verify facts, and question the motives behind targeted messages to protect democracy in the digital ageSee omnystudio.com/listener for privacy information.

Diese Woche im Tech Briefing:Thema der Woche: Wie beeinflussen Deepfakes, Daten und Künstliche Intelligenz den modernen Wahlkampf? Moderne Kampagnen nutzen längst Künstliche Intelligenz zur Inhaltserstellung und gezielten Ansprache von Wählern. Wie effektiv kann KI die Wähler überzeugen? Plus: Wie stellt Künstliche Intelligenz die Wahlkampagnen-Strategien auf den Kopf. Cambridge Analytica war nur der Anfang. Einsatz von Microtargeting im Wahlkampf: Wie nutzen Kampagnen in den USA und in Europa die digitalen Möglichkeiten – was ist heute schon möglich und wie werden Wahlkämpfe in Zukunft aussehen? Dazu: Julius van de Laar beehrt uns im Tech Briefing für eine Crossover-Folge. Der Kampagnen- und Strategieberater hostet den Pioneer Podcast „Race to the White House”. Plus: Nachrichten aus der Welt der BigTech, Startups und TechnologieCrossover mit Race to The White Househttps://www.thepioneer.de/podcasts?b=race-to-the-white-houseNew York Times Artikelhttps://www.nytimes.com/interactive/2024/05/19/technology/biased-ai-chatbots.htmlHaben Sie Fragen? Schreiben Sie uns gerne eine Mail an kontakt@mediapioneer.com.Moderation: Christoph Keese und Lena Waltle Redaktion: Max ReimerProduktion: Till Schmidt

2024 geht fast die halbe Welt wählen. Hierzulande stehen neben Kommunal- und Europawahlen drei Landtagswahlen an. Welche Rolle spielt Künstliche Intelligenz dabei? Und wie wappnen wir uns gegen Fakes, Microtargeting und Desinformation? Metz, Moritz; Krauter, Ralf

Viele Jahre lang führte Johannes Caspar einen erbitterten Kampf gegen Facebook und Google. Sein Ziel: Die Daten der Bürgerinnen und Bürger vor Missbrauch zu schützen. "Vielen ist nicht bewusst, was mit unseren Daten passiert und wie wenig Kontrolle wir darüber haben", sagt Caspar, deutscher Jurist und jahrelang Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit. Kürzlich veröffentlichte Caspar das Buch "Wir Datensklaven – Wege aus der digitalen Ausbeutung". Darin kritisiert er das Geschäft mit unseren Daten – und plädiert für eine neue digitale Mitbestimmung. "Mehr Nutzer, mehr Inhalte, mehr Daten, mehr Kontrolle", diese altbekannte Strategie gilt für soziale Medien nach wie vor, sagt Caspar im Podcast. Um einen informierten Diskurs sei es dabei nie gegangen, vielmehr um eine gezielte Beeinflussung von Menschen, beispielsweise durch sogenanntes Microtargeting. "Das Problem der sozialen Medien ist immer noch die Polarisierung." Mithilfe künstliche Intelligenz und einer Fülle an Daten können Konzerne bald immer besser "in die Zukunft blicken" und Vorhersagen über Nutzerinnen und Nutzer machen. Im Podcast spricht Caspar außerdem darüber, wie künstliche Intelligenz in Zukunft transparenter werden könnte, in welchen Bereichen sie bei der Entscheidungsfindung helfen könnte und wie Menschen an dem Geschäft mit den Daten beteiligt werden könnten. **Hat Ihnen dieser Podcast gefallen?** Mit einem STANDARD-Abonnement können Sie unsere Arbeit unterstützen und mithelfen, Journalismus mit Haltung auch in Zukunft sicherzustellen. Alle Infos und Angebote gibt es hier: [abo.derstandard.at](https://abo.derstandard.at/?ref=Podcast&utm_source=derstandard&utm_medium=podcast&utm_campaign=podcast&utm_content=podcast)

Böttcher, Martin; Terschüren, Hagenwww.deutschlandfunkkultur.de, Breitband

Böttcher, Martin; Terschüren, Hagenwww.deutschlandfunkkultur.de, Breitband

Böttcher, Martin; Terschüren, Hagenwww.deutschlandfunkkultur.de, Breitband

Prof. Kate Dommett, Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski, Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties.We discuss the book's theoretical framework on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigning across five democracies: the US, UK, Canada, Germany, and Australia. Prof. Dommett and Dr. Kruschinski also break down their findings on how data, analytics, targeting, and personnel differ across these five cases, and how regulation might need to focus on broader structures in the electoral system to minimize the potential harms of campaign practices. 

Chatcontrol e i meccanismi di condizionamento della Commissione - microtargeting e blacklistingIncredibile, ma ora il quadro e' evidente.Non solo microtargeting, ma anche svalutazione del tema e di chi lo tratta.Ricordate: caffe20.it/membri 30 gg gratis poi da 3 euro a mese.

Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes. Here are Dr. Coppock's research studies discussed in the episode: Persuasion in Parallel: How Information Changes Minds about Politics (2022)The small effects of political advertising are small regardless of context, message, sender, or receiver (2020)Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)The impact of digital advertising on turnout during the 2020 US presidential election (Pre-print, 2022) 

Curse of Politics was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail.David Herle, Scott Reid, Jordan Leichnitz and Kory Teneycke provide insights on the latest in Canadian politics. Plus, our weekly segments #Clippings + #HeyYou!Thank you for joining us on #CurseOfPolitics. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch conversations from Curse of Politics via Air Quotes Media on YouTube.

Both political parties and candidates are already using artificial intelligence. Where is the technology at this stage, how is it being used and how might generative AI impact elections and politics?  Anthony Sowah and Jeff Berkowitz join us to answer these questions and help us go beyond the hype cycle to understand what AI is and what it might become.  Jeff Berkowitz is the founder and CEO of Washington's preeminent competitive intelligence and risk advisory firm, Delve. Berkowitz previously served as the Research Director of the Republican National Committee (RNC). He also served on staff or advised five major presidential campaigns and has shepherded research and messaging operations at The White House, the U.S. Department of State, and several prominent private sector and non-profit organizations Anthony Sowah is Vice President & Chief Technology Officer at The Hawthorne Group, a firm that specializes in strategic communications, issue advocacy and crisis management. Links in this episode:  Delve The Hawthorn Group American Association of Political Consultants (AAPC) Condemns Use of Deceptive Generative AI Content in Political Campaigns Cover art for this episode was generated by DALL-E.

0:00 -- Intro.1:35 -- Start of interview.2:05 -- Alan's "origin story".2:43 -- On his background as a U.S. Air Force pilot.4:42 -- On the evolution of his academic career, including at and Stanford GSB and U. of Colorado Boulder.7:01 -- On his Professorship at Cambridge Judge Business School and his role as Co-Director of the Centre for Financial Reporting and Accountability.9:16 -- About the Cambridge Disinformation Summit, on July 27-28, 2023. "I would characterize fraud and greenwashing as disinformation." The difference between disinformation and misinformation.14:49-- His research on fraud is based mostly on public markets  (because public market data is more available than private market data).18:18 -- On ESG, anti-ESG and (the accounting and auditing of) greenwashing. On creation of the Cambridge Executive Master of Accounting to focus on some of these emerging matters.24:36 -- Challenges of ESG Ratings. "Despite the fact that it is challenging to measure, I think it's still worth engaging in it."30:24 -- On the SVB collapse, and its accounting/financial reporting issues.37:03 -- On geopolitics, the "uncoupling"/"re-balancing" of US/EU and China and the broader geopolitical landscape. "This is the highest geopolitical risk environment that I've ever lived through." 39:00 -- On microtargeting, and research by his colleague David Stillwell, the director of the Cambridge Psychometrics Centre.40:25 -- On the challenges with TikTok.42:12 -- On the disinformation challenges of Artificial Intelligence (AI).44:35 -- On the SEC amendments to modernize Rule 10b5-1 insider trading plans and related disclosures.47:58 -- Final take-aways for corporate directors: "You need to be paying attention to the information environment, more than just PR." "Your company is a both a political actor and a political target." "Having a Holistic Approach to Information is Critical."50:03 -- The (recent) books that have greatly influenced his life: Power, by Jeffrey Pfeffer (2010)Corruptible, by Brian Klaas (2021)Foolproof, by Sander Van Der Linden (2023)52:19 -- His mentors, and what he learned from them. Annette Beatty, Professor Fisher College of Business at Ohio State University.Joe Olenoski and Peggy Carnahan, (USAF retired)Greg Russo, USAF Captain during his pilot training.54:00 --  Quotes he thinks of often or lives his life by: "The Absence of Negative is Positive." 54:50--   An unusual habit or an absurd thing that he loves: he has watched every single episode of The Bachelor and Survivor franchises (including Australian Survivor). "It's a huge social manipulation game."56:12 --   The living person he most admires: "I sadly don't have an answer. I am waiting for some personality to start building community again."Alan Jagolinzer is a Professor of Financial Accounting and the Co-Director of the Centre for Financial Accounting and Accountability at Cambridge's Judge Business School. His research interests include insider trading, financial reporting, corporate governance, and executive compensation and incentives.__ You can follow Alan on social media at:Twitter: @jagolinzerLinkedIn: https://www.linkedin.com/in/jagolinzer/__ You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Was ist in der KW 12 in der Datenschutzwelt passiert, was ist für Datenschutzbeauftragte interessant? Wir geben einen kurzen Überblick der aktuellen Themen: Nachruf: Verfasser des ersten Datenschutzgesetzes Spiros Simitis ist verstorben Eklatanter Verstoß gegen Meldefrist durch Verantwortlichen mit über 200.000 € Bußgeld geahndet Bundespresseamt klagt gegen die Anordnung des BfDI zur Abschaltung der Facebook-Seite Datenschutzbeschwerden gegen deutsche Parteien aufgrund politischer Werbung auf Facebook Wiederherstellung nach Datenminimierung möglich: Lücke "Acropalypse" bei Google Pixel-Phones und Snipping Tool von Windows 11 Arbeitsgericht Dresden spricht Arbeitnehmerin 2.500 € aufgrund verspäteter und unvollständiger Auskunft durch Arbeitgeber Russische Erpressungsmalware im Rahmen der Goanywhere-Attacke betrifft über 130 Unternehmen Lesetipp Cyber-Sicherheit für das Management Weitere Infos, Blog und Newsletter finden Sie unter: https://migosens.de/newsroom/ Twitter: https://twitter.com/DS_Talk Übersicht aller Themenfolgen: https://migosens.de/datenschutz-podcast-themenfolgen/ (als eigener Feed: https://migosens.de/show/tf/feed/ddt/) Instagram: https://www.instagram.com/datenschutztalk_podcast/ #TeamDatenschutz #TeamInfoSec #DSTalk

Wir schauen mit Caro Worbs auf die Woche: Es gab schon wieder eine Razzia. Diesmal bei den Klimaaktivist:innen der "Letzten Generation". Wir erklären den Unterschied zur Reichsbürger-Razzia letzte Woche. Elon Musk wird immer extremer. Hat der Twitter-Kauf ihn jetzt vollkommen abheben lassen? Und in der EU soll es bald ein neues Gesetz geben: Politische Werbung im Internet soll verboten werden. Das könnte aber krasse Konsequenzen für die Meinungsfreiheit haben. Wir schauen uns das Problem damit genauer an. Außerdem hat Caro noch ein bisschen Gossip mitgebracht: Ex-CDU-Politiker und Wirecard-Lobbyist Karl-Theodor zu Guttenberg hatte sein Comeback als RTL-Moderator zusammen mit Thomas Gottschalk. Und was soll man sagen: Mehr cringe geht einfach nicht. - Hier entlang geht's zu Caros Podcast too many tabs vom NDR: https://open.spotify.com/show/7pfYpXUbD8r1QoM5dNbbTf?si=14b37694434f4e24 - Eure Fragen könnt ihr uns immer per DM auf Insta schicken: https://www.instagram.com/funk/

Wir schauen mit Caro Worbs auf die Woche: Es gab schon wieder eine Razzia. Diesmal bei den Klimaaktivist:innen der "Letzten Generation". Wir erklären den Unterschied zur Reichsbürger-Razzia letzte Woche. Elon Musk wird immer extremer. Hat der Twitter-Kauf ihn jetzt vollkommen abheben lassen? Und in der EU soll es bald ein neues Gesetz geben: Politische Werbung im Internet soll verboten werden. Das könnte aber krasse Konsequenzen für die Meinungsfreiheit haben. Wir schauen uns das Problem damit genauer an. Außerdem hat Caro noch ein bisschen Gossip mitgebracht: Ex-CDU-Politiker und Wirecard-Lobbyist Karl-Theodor zu Guttenberg hatte sein Comeback als RTL-Moderator zusammen mit Thomas Gottschalk. Und was soll man sagen: Mehr cringe geht einfach nicht. - Hier entlang geht's zu Caros Podcast too many tabs vom NDR: https://open.spotify.com/show/7pfYpXUbD8r1QoM5dNbbTf?si=14b37694434f4e24 - Eure Fragen könnt ihr uns immer per DM auf Insta schicken: https://www.instagram.com/funk/

Ravi and Rikki begin by discussing the proliferation of social media data in campaign ad targeting, before turning to two recently renewed debates: the legacy of Edward Snowden, and whether boys should start school a year later than girls. Finally, the hosts finish with a conversation around a recent Newsweek cover story on the growing number of “disconnected” Gen Zers. [01:57] Voter Microtargeting [12:22] Snowden Debate [34:00] Redshirting Boys [45:47] Generation COVID Check out our show notes: https://lostdebate.com/2022/10/07/ep-84/ Subscribe to our channel: https://bit.ly/3Gs5YTF Subscribe to our Substack: https://thelostdebate.substack.com/ Sticher: https://www.stitcher.com/podcast/the-lost-debate iheart: https://www.iheart.com/podcast/269-the-lost-debate-88330217/ Amazon Music: https://music.amazon.co.uk/podcasts/752ca262-2801-466d-9654-2024de72bd1f/the-lost-debate LOST DEBATE ON SOCIAL: Follow Lost Debate Instagram: https://www.instagram.com/lostdebate/ Follow Lost Debate on TikTok: https://www.tiktok.com/@lostdebate Follow Lost Debate on Twitter: https://twitter.com/thelostdebate

Thu, 12 May 2022 22:05:00 +0000 https://markenkraft.podigee.io/27-fuer-die-menschen-da-gabriele-haessig cbf6e036101f42775bdc96c27d6caf9b Die Rolle von Purpose in der Markenführung von Procter & Gamble In Episode 27 von #MARKENKRAFT geht es um die Rolle von Purpose bei Procter & Gamble. Den größten Werbetreibenden der Welt und Erfinder des Brand Managements Procter & Gamble hatte ich persönlich lange Zeit nicht mental mit Purpose verknüpft. Ich habe mich aber durch einen Vortrag von Marc Pritchard, dem Chief Brand Officer von P&G und dem spannenden Gespräch mit Gabriele Hässig eines Besseren belehren lassen. Gabriele ist Geschäftsführerin Kommunikation und Nachhaltigkeit von P&G in der DACH Region. Wir sprechen unter anderem darüber:

Doc Searls and Katherine Druckman talk to Don Marti about ad tech and its many consequences, as well as recent efforts to reform it. Site/Blog/Newsletter (https://www.reality2cast.com) FaceBook (https://www.facebook.com/reality2cast) Twitter (https://twitter.com/reality2cast) YouTube (https://www.youtube.com/channel/UCdvdT3quikpi9sd5SxTGk3Q) Mastodon (https://linuxrocks.online/@reality2cast) Special Guest: Don Marti.

Microtargeting is a useful tool for independent and minor party candidates who can't afford to spend big on mass-market television or radio advertising. But what sort of transparency is possible if advertisements are hard to spot in your social media feed? Ariel Bogle, ABC journalist, partnering with the Ad Observatory project

Tony Conley kicks off his fifteenth episode with a three-part interview of Fred Wszolek, who works with clients to define the strategies and messages that will ensure victory. He brings more than three decades of political experience to his work. From campaign manager in the field to media producer in the studio, Fred has been involved in winning political and issue campaigns since 1984. Fred is an innovator in politics. Working with a team of nationally recognized pollsters, Fred helped develop MicroTargeting, the first “Big Data” targeting and market segmentation tools available to Republican campaigns in America. In 2002, Campaigns & Elections magazine named Fred one of the Rising Stars of Politics. Fred's broadcast advertising work for candidates and ballot proposals has been recognized with numerous Pollie, Telly and Communicator Awards. Fred has developed a particular specialty in the passage and defeat of ballot proposals, where he has developed a unique public opinion research methodology for determining what messages will push voters to cast their votes for or against the huge number of direct democracy proposals that are appearing on ballots in many states. Their discussion covers Let MI Kids Learn, Giving Parents Control – Expanding Opportunities for Michigan Students. All children deserve an exceptional education. Let's trust parents, not bureaucrats, to make the best decisions for their kids. The pandemic took a heavy toll on Michigan students. Now's the time to support Michigan's students, to give parents more control, and to expand opportunities for every student. Both the Michigan House and Senate passed this legislation, but Governor Gretchen Whitmer wouldn't add her signature for it to become law. Now if more than 340,000 Michigan voters add their signature to our initiative petitions, these opportunities can be a reality for Michigan children and families. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/channel/UCqNX… » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Thank you to Benjamin Robinson and Motor City Skyline's music

Brad speaks to filmmaker Kat Gellein Viken who is the co-creator of two recent documentaries on churches, conspiracy, and the war on democracy. In 2020's People You May Know, Gellein and her co-creator Charles Kriel connect the dots among the Council for National policy, American oligarchs, and nefarious data mining firms. The film follows a trail that eventually reveals how churches are collecting their parishioners' most sensitive data and how that data is being sent to political operatives in order to use it as a weapon to wage war on democracy. In 2022's Dis/informed the duo pull back the curtain on the 12 sources of disinformation that account for over 60% of the pandemics spread of disinformation. This time, the trail leads to online wellness spaces full of yoga moms into alternative medicine and natural remedies. The filmmakers reveal how yoga moms became allied with conspiracy theorists and far-right agitators as part of the ant-vax and QAnon movements. People You May Know: https://www.amazon.com/People-You-Know-Charles-Kriel/dp/B08LHH7QJZ Dis/informed (coming soon from PBS America): https://metrotonemedia.com/ To Donate: https://www.paypal.com/paypalme/BradleyOnishi For an ad-free experience and to support SWAJ: https://irreverent.supportingcast.fm/straight-white-american-jesus-premium To become a patron: https://www.patreon.com/straightwhiteamericanjesus Produced by Brad Onishi Edited by Shannon Sassone Music by Matt Puckett - "846" Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://swaj.supportingcast.fm

In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement, Cheshire & Merseyside Health & Care Partnership Trust. Insights from this episodeUnderstand your audience. Edna developed a proposal and brought partners and their budget on board to be able to commission this work out. NHSEI team, Directors of Public Health and Public Health England. Stage 1: Census data was out of date. A refreshed view was needed. Commissioned a data mining company to get a better, deep understanding of who the audiences are; down to street level. Stage 2: Quantitative survey in the areas identified. Reached over 632 people in the target audience! Success down to using the new data tool and targeted ads. Data arrived just as the vaccine arrived. Ahead of the curve as aware of which communities were more likely to take the vaccine. BAME audiences are not a homogenous group. Able to drill down to 8 groups that were most hesitant and focus efforts. Insights included: The older you were the more likely you were to take the vaccine. Worry about catching covid at the vaccine centre itself. No trust in the Government.Stage 3: The quantitative data tells you the what. The qualitative tells you the why. Ran focus groups and conversations with leaders. Then able to segment further based on attitude and likelihood to take the vaccine. key insight: trust in message and channel is key. First, think about the messaging. Second, think about the channels to target the audience with the message. Microtargeting can mean you duck under the very busy crowded airwaves to cut through the noise. Created Place Plans to equip the Local Authorities so they can then also amplify the messaging. Top tip for winter: Follow the data.Top don't bother: Don't assume. Book recommendation: Then She Was Gone, Lisa Jewell

In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement,  Cheshire & Merseyside Health & Care Partnership Trust.  Insights from this episodeUnderstand your audience. Edna developed a proposal and brought partners and their budget on board to be able to commission this work out.  NHSEI team, Directors of Public Health and Public Health England. Stage 1: Census data was out of date. A refreshed view was needed. Commissioned a data mining company to get a better, deep understanding of who the audiences are; down to street level. Stage 2: Quantitative survey in the areas identified. Reached over 632 people in the target audience! Success down to using the new data tool and targeted ads. Data arrived just as the vaccine arrived. Ahead of the curve as aware of which communities were more likely to take the vaccine. BAME audiences are not a homogenous group.  Able to drill down to 8 groups that were most hesitant and focus efforts.  Insights included:  The older you were the more likely you were to take the vaccine.  Worry about catching covid at the vaccine centre itself. No trust in the Government.Stage 3: The quantitative data tells you the what. The qualitative tells you the why. Ran focus groups and conversations with leaders.  Then able to segment further based on attitude and likelihood to take the vaccine.  key insight: trust in message and channel is key. First, think about the messaging. Second, think about the channels to target the audience with the message. Microtargeting can mean you duck under the very busy crowded airwaves to cut through the noise. Created Place Plans to equip the Local Authorities so they can then also amplify the messaging. Top tip for winter: Follow the data.Top don't bother: Don't assume. Book recommendation: Then She Was Gone, Lisa Jewell

Trump gegen Biden - der Wahlkampf kostete die beiden allein auf Facebook und Google eine halbe Milliarde Dollar, und zwar für personalisierte Wahlwerbung, auch Microtargeting genannt. Wie verbreitet ist diese, manche sagen demokratiegefährende, Art von Wahlbeeinflussung? Das besprechen wir mit Andrea Trinkwalder von heise online. Moderation: Nico van Capelle detektor.fm/was-wichtig-wird Podcast: detektor.fm/feeds/was-wichtig-wird Apple Podcasts: itun.es/de/9cztbb.c Google Podcasts: goo.gl/cmJioL Spotify: open.spotify.com/show/0UnRK019ItaDoWBQdCaLOt

Politieke partijen maken veel vaker gebruik van microtargeting. Hierbij gebruiken zij persoonlijke data van burgers om een specifieke groep mensen te kunnen bereiken en beïnvloeden. Dit heeft gevolgen voor individuen en onze samenleving als geheel. In hoeverre worden onze politieke voorkeuren door microtargeting beïnvloed? En welk effect heeft het op onze autonomie? In deze aflevering van Appèl gaan wij hierover in gesprek met Tom Dobber, postdoctoraal onderzoeker politieke communicatie en journalistiek aan de Universiteit van Amsterdam en Fleur Jongepier, universitair docent digitale ethiek aan de Radboud Universiteit Nijmegen.★ Support this podcast ★

This episode of In My Opinion covers season two episode eight of the Good Fight titled “Day 457”. TV’s Alan Alda guest stars as a not so feeble prosecutor, Diane learns Kurt has maintained contact with the woman he cheated on her with, Tully weasels his way back into Diane’s good graces, Jay gets rightfully […] The post S02E08: Microtargeting and Microdosing appeared first on Crossroads Comedy Theater.

Are you currently tossing up between boosting your already made content on social media or creating advertisements for Facebook? In this article, we review two popular social media marketing strategies: Facebook Ads and Boosted Posts. We dive deep into the benefits and disadvantages of both strategies to uncover the good, the bad, and most importantly, the unnecessary.  Throughout this page, we outline the best options and strategies for Facebook marketing. If you want to skip to the action, listen to our marketing debate now. Product overview Before we dive in, here is our simple breakdown of the significant aspects of each option. important  As with most startup businesses, we started with a shoestring budget. Understanding the tricks of the trade and when to spend, spare and save was integral to our success. For over eight years, we’ve learned what works best and what isn’t necessary.  Boosted Posts Have you come across that button on your social media posts saying: Boost? We see many businesses misusing this option of their profiles, costing them large chunks of their marketing budget. But, is it better to create an ad or boost a post on Facebook? Boosted posts offer many targeting options based on specific demographics including, interests, age, and gender. It means reaching people who will most likely be interested in clicking to take further action and drive traffic to your Facebook page or Instagram profile.   Boosted posts are not created in Facebook Ad manager and therefore do not have all the features that come with them. Boosting a post means making sure it shows up in your audience's News Feed as an advertisement on any platform, particularly Facebook and Instagram. The feature optimises engagement with the profile of the brand and its target audience. These posts receive more likes, comments, and shares.  This option is at the top of your post on Facebook or Instagram next to your most recent or most engaging previous content pieces. Is it worth boosting a Facebook Post? Boosting a post does not necessarily mean a higher conversion rate, however it is optimal for creating engagement. Boosted posts are just reusing your previous content to show up in more of your audience's newsfeed.  The majority of those additional views probably won't take action or make a significant impact on your ROI initially. As mentioned before, this is merely just boosting a post. It implies selling your brand, as opposed to selling your product or service.  However, leveraging what Facebook offers means building a better brand presence and getting in front of more people online. If this one boosted post does not translate into a sale, a couple of consistent boosted posts will remind your audience who you are.  How long should I boost a Facebook post? After defining your target audience, your business should set a clear budget. Facebook has a minimum of one dollar per day and a maximum duration of 14 days. It calculates to be quite reasonable for a marketing budget, particularly for small to medium-sized businesses. Ultimately, the span and consistency would depend on the nature of your post, your social media goals and objectives, and your overall budget.  As with most brand awareness campaigns and marketing strategies, your boosted post must have a clear call to action (CTA), brand personality, and a reason for your audience to follow, comment, or share.  Facebook Ads Why is advertising on Facebook better than boosting posts? Boosting posts does not give you as much freedom as creating an ad does.  Facebook Ads contains more advanced tools and features to create lookalike audiences for the target demographic and micro-targeting. Microtargeting involves targeting the smallest geolocations to the specific detail to reach only the intended audience, increasing ROI and reducing cost. With already most of the world on Facebook, it offers a large platform with broad reach and the capability to gain followers in one space. Facebook is constantly updating, which means the platform will continue to improve its advertising options. Users now have the opportunity to conduct a marketing campaign or create an ad. Facebook then optimises your ad and gives valuable data for what performs well and what does not. Facebook ads help to translate your brand's presence into tangible outcomes. Although running Facebook ads translates better, it is much more expensive compared to boosting posts. Fluctuating costs is hard for small to medium-sized businesses with a limited marketing budget. How much do Facebook ads cost in 2021? Facebook ads depend on your bidding model. It is different compared to boosting a post which costs a flat rate per day. These models include Cost-per-click (CPC) and Cost-per-thousand-impressions (CPM). Facebook ads charge shy of $1 per click and $7 per 1000 impressions. Businesses can adjust the campaign settings based on their marketing objectives to focus on likes, app downloads, views, or clicks.  How does Facebook advertising work? After selecting your metrics to optimise, Facebook analyses ad quality estimated action rates to determine its effectiveness and relevance. The value of the ad is calculated based on this data, delivering the most effective ad to run. With these insights, businesses are encouraged to improve the ad quality and relevance to decrease the cost.  It is important to note that ad costs fluctuate depending on the options you choose. Audience, placement, quality, and objectives all influence the overall budget. Choosing broad or highly competitive demographics will increase your spending. Why do ads get rejected by Facebook? Ads get rejected for numerous reasons. For example, if your link text does not match where you send your audience when they click on your ad. Ads also get rejected if the content contains any offensive or unethical imagery, text, or intent.  Summary  If you are after both engagement and return of investment, it will be worthwhile to use both strategies. Incorporating a mix of Facebook ads and boosted posts into your social media strategy is the best option to increase engagement and ROI. Your business should map out your marketing strategy objectives before investing in any paid social media advertising.  However, not every brand needs to have an extensive social media presence. It may be worthwhile to invest time into producing well-designed content on your channels initially to increase your traffic organically.  Marketing Debate Podcast Transcript James Banks:Hello everyone. And welcome to another episode of The Web3 marketing debate show. I'm your host, James Banks. Joseph Chesterton:And I'm your host, Joseph Chesterton. James Banks:And today we've got another great, great, great topic. Facebook ads, or should I say Facebook ads from within the business manager versus boosting posts or the automated ad bidding. So for this debate, I'll be taking the boosted posts side of the ring. Joseph Chesterton:And obviously, I'll be on the Facebook ads side. James Banks:Before we dive into it, let’s define the difference between Facebook ads versus boosted posts? Joseph Chesterton:So in my mind, or in what I've written down, is that boosted posts are posts on your timeline that you apply money to, boosting them. James Banks:You've probably seen a post on your business's account that Facebook prompts you to boost it. You could then increase your reach by spending a dollar on this post.  Joseph Chesterton:Boosted posting allows you to get your posts into audiences that potentially might not have been able to reach. James Banks:Absolutely. Joseph Chesterton:As well as showing it to more people in the algorithm that Facebook chooses to do so. With Facebook ads, they're like boosted posts, but you have full control with more creative avenues and more platforms and targeting capabilities. And it's done through the Facebook ads manager. James Banks:Yeah, that's right through the business manager. So usually if we want to get very specific, very targeted and you want to do all the manual options and control yourself then through the business manager through Facebook ads is the way to do it. So with that said and done, why would you say that the more manual approach is better than the boosted approach? Joseph? Joseph Chesterton:One more question. Okay. I kind of said it before with my opinion, but why would you boost or use, yeah. Why would you boost the posts in the first place? James Banks:It goes back to objectives. You have to be clear on what your objectives are. Boosting is a very clear objective, which is, you want to increase reach potentially engagement, and impressions on a piece of content that you've released into your Facebook account. It also can be very handy when going through the Facebook business ads manager, and depending on how you build your campaign strategy, you can often get very isolated into a single audience.  After a long term of doing this, depending on your audience size, business budgets, so on and so forth- is that you tend to start burning out your audience. Now you can rotate in creative. That's usually the best way to do it. Rotating in fresh creative, fresh copy so that your audience is being stimulated with new material. However, if you're then not also rotating and testing a new audience's parameters, you can basically make it very narrow and it's like going down a single path on a gold mine. And you don't realise that there was a massive goldmine between another shaft that you just never decided to go down and prospect, whereas boosting posts, helps you to put it out.  The algorithm decides what is most relevant for the audiences that have engaged with you. The information and data can be fed back into your business manager account, to test new creative, new campaigns, new objectives. That's why I believe it's still relevant depending on your objective and goals and also how you are managing and running the campaign and who you have in place managing and running your ad campaign as well. Joseph Chesterton:And how Facebook makes money is through advertising. And of course, with their algorithm, they don't allow your content to be shown to every single person. Otherwise, what's the point of advertising in the first place? So you have to pay to play essentially. James Banks:Yeah, definitely. I think like what we see in the past when someone comes to us like, "Hey, we're advertising on Facebook, but we're getting nowhere and getting no leads." To answer that we asked what the business has been doing and he replied: I've been boosting my posts.  Yes, you are advertising on Facebook, but you're advertising under a mechanism that's designed for reach and engagement, not lead generation. The objectives are completely different and the mechanism and advertising approach changes based upon what your objectives are. So when we talk about lead generation, like going through the business manager or doing the more manual campaign approach, which would be the better option out of the two Joe? Joseph Chesterton:Well, with boosted posts, you're just focusing on volunteer metrics like liking, sharing, and commenting. Whereas with the Facebook ads manager, you do have the final control. So you're able to target specifically to certain demographics and certain platforms like Instagram.  You can boost it on Instagram, but things like Instagram messenger and probably Oculus, which I'm not familiar with, but I'm sure that's only a matter of time before Facebook ads become part of that as well. But yeah, it just comes down to having more control and being able to target specific industries or specific areas. Whereas like I said, with boosted posting, it's getting your content and pushing it out and hoping that it gets the likes. James Banks:Yeah. Well, I think you mentioned vanity metrics there, and let's be clear if your objective for advertising on Facebook is lead generation of sales, likes, and engagement, that might be okay. Maybe they are a little bit vain and they're not necessarily directly correlated to things such as cost per acquisition cost per sale, lead quality conversion rate, click-through rate. But even then, better metrics qualify the performance of a lead in sales campaigns through Facebook ads.  If your objective is to build a brand presence, engagement, and reach audiences you weren't reaching before and get them brand aware. It means having these audiences at the very top of your funnel so that they can then progress down into the mid-funnel, the decision-making process, and then go down to more of the pointy end. It is moving into lead generation sales. Then taking this approach, things such as likes and engagements are metrics to measure its success. So it all depends on your goals and objectives, but the most common mistake we see is businesses using the wrong method to achieve their advertising objective. They then blame the platform or worse, blame their ads.  If the ads manager is using the wrong platform, then you should blame them. But usually, the business owner doesn't themselves say they're not getting results and the platforms broken, but no, their entire approach is actually what's broken.  Joseph Chesterton:Boosting ads can target basic demographics such as likes, interests, age. But when you're wanting to get into the advanced stuff and take that step further into lookalike audiences that's when Facebook Ad Manager comes in. James Banks:Let's say you're a brand new business with no presence or following on Facebook. With a boosted post-campaign, you don't have to go through the business manager. However, a boosted campaign can help you look like a reputable business and page by receiving likes and engagement.  On the flip side though, if you’ve got specific sales and lead generation KPIs, then use Facebook as a mechanism to see and achieve them. This is when you need to have a proper campaign strategy and build out a specific campaign under the business and ads manager and Facebook. So two different objectives, but here are two practical ways of how you could use the two things.  Joseph Chesterton:If you want website clicks, page engagement, local business promotions, then boosted ads are probably a good enough thing for you. With Facebook Manager, you dig deeper, generate ads with objectives, like getting more store traffic conversions and opt-ins so they kind of bleed into each other, but they're different. James Banks:To summarise it might be beneficial to understand what your objectives are and if they can be met through boosted campaigns. If you want to advertise on Facebook or want to approach it again, you might be better off handling that yourself.  However, if you have got more specific goals and objectives to manage through a larger marketing campaign, you're better off sending that to an agency.  Feel free to reach out to us at Web3.com.au, we are here to help. Well, that's another wrap for the Web3 marketing debate show, tune in next time we'll be talking all things chat.  So with that said, have a great day and we'll talk to you again real soon.

Dure advertenties op Facebook, kattenfoto’s op Instagram en dansende politici op TikTok: bij gebrek aan fysiek contact zijn sociale media het belangrijkste strijdtoneel geworden voor de Tweede Kamerverkiezingen. En partijen doen daarbij steeds meer moeite om specifieke doelgroepen te bereiken, ziet datajournalist Wouter van Loon. Maar waar ligt de grens?Presentatie: Geertje TuenterProductie: Felicia Alberding & Alegria IoannidisMontage: Jennifer PetterssonGast: Wouter van Loon

Guest Major Jess Dawson from Army Cyber Institute joins Dave to talk about microtargeting as information warfare, Ben's story looks at efforts to keep the government from tracking your location, and Dave has the story that wonders if gathering congress’ cell phone records is constitutional. While this show covers legal topics, and Ben is a lawyer, the views expressed do not constitute legal advice. For official legal advice on any of the topics we cover, please contact your attorney.  Links to stories: App trackers secretly sell your location data to the government. App stores won’t stop them. FBI seized Congressioinal cellphone records related to Capitol attack Got a question you'd like us to answer on our show? You can send your audio file to caveat@thecyberwire.com or simply leave us a message at (410) 618-3720. Hope to hear from you. 

Wat is microtargeting en is het erg als je gemicrotaget wordt? En hoe kan microtargetting jouw stemgedrag bepalen? Dat vertelt Nadia, die voor Bits of Freedom werkt en strijdt voor iedereens internetveiligheid. Ze leert mensen bewust te worden van politieke microtargeting, wat er precies gevaarlijk aan is, wat we er zelf aan zouden kunnen doen. Aflevering over internet en de politiek uit seizoen 1: https://open.spotify.com/episode/1olfT5hGhFDZO3HAXrhtjJ?si=H1CVEj9_Q9ieL-EhHpJhUA

Nick Ahamed, Director of Analytics at Priorities USA, shares his research on the effectiveness of digital ads for increasing voter turnout and support for Democrats. We discuss the field and survey experiments that Priorities USA has been running to find the optimal messaging strategies, targeting approaches, and treatment lengths for political social media ads during elections. 

Martin Wolfslast, Consultant bei zeb.campus, spricht mit Sabine König, Senior Managerin im zeb, über die Frage, warum das zukünftige Kundenverhalten Ausschlag gebend dafür ist, ob aus dem Thema „Nachhaltigkeit“ für Kreditinstitute ein konkreter Business Case wird und wie man es mit "Microtargeting" herausfinden kann.

Im poltischen Wahlkampf sind soziale Medien schon lange kein Neuland mehr und das wissen gerade die US-Präsidentschaftskandidaten und ihre Wahlkampfteams sehr genau. Laut Prognosen sollen demnach rund 1 Mrd. Dollar allein in Social Ads für den aktuellen US-Wahlkampf fließen. Es ist also kein Geheimnis, dass Wahlkampagnen in sozialen Medien besonders relevant sind und schnell eine ganz neue Dynamik entwickeln können - bei Skandalen, wie das letzte Mal um Cambridge Analytica, ist das natürlich ähnlich. Da sich viele Unternehmen jedoch aufgrund der kontroversen Diskussion und der Kritik am Einfluss der sozialen Medien entschieden haben, politische Werbeinhalte nicht mehr zuzulassen, bleibt ein Hauptprofiteur übrig: Facebook. Auch in den anderen Netzwerken findet natürlich Wahlkampf statt - dann allerdings eher indirekt und diskret mit Influencern oder anderen Partnern. Pünktlich zur heißen Phase der US-Wahlen sprechen Björn und Steffen in der 28. Folge von Verklickt & Zugenäht daher einmal genauer über die Kampagnen von Biden und Trump, deren Impact in den sozialen Medien sowie über entsprechenden Gegenwind in den Parteien und vieles mehr zur aktuellen Situation in den USA. Was genau negative Marketing, Verunsicherung und Microtargeting damit zu tun haben und wie wir in Deutschland aus vereinzelten Maßnahmen lernen können, erfahrt ihr also in der neuen Folge von Verklickt und Zugenäht! Wir freuen uns auf eure Meinung zu den Themen und wünschen euch viel Spaß beim Reinhören!

Kurz vor der US-Präsidentschaftswahl spielen für die Kandidaten die Sozialen Netzwerke eine immer wichtigere Rolle. Auf Facebook und Co. wollen Joe Biden und Donald Trump noch potenzielle Wähler erreichen und geben viel Geld für sogenanntes Microtargeting aus - und haben ein gemeinsames Vorbild. Sinje Stadtlich www.deutschlandfunk.de, @mediasres Hören bis: 19.01.2038 04:14 Direkter Link zur Audiodatei

Ever feel like ads you see online are almost designed specifically for you? Spoiler alert: they are. It's called microtargeting, and it's become a critical tool for political campaigns. Andrew Arenge, Director of Operations for Penn's Program on Opinion Research and Election Studies and the Robert A. Fox Leadership Program joins KYW In Depth to explain how political campaigns know so much about you and what they're trying to do with that information. Interactive maps showing how the 2020 political campaigns are targeting PA voters: https://twitter.com/MrArenge/status/1315497173052796928?s=20 Learn more about your ad choices. Visit podcastchoices.com/adchoices

A New Zealand researcher has helped expose how data is being harvested and used by churches in the US to microtarget and radicalise vulnerable people into right-wing politics.

A New Zealand researcher has helped expose how data is being harvested and used by churches in the US to microtarget and radicalise vulnerable people into right-wing politics.

Dan and Eric talk about football, COVID-19, The Rock, The Titan Games, Trump, black holes, glass batteries, microtargeting, Whoop, Gilbert Gottfried, Cardi B, Madden '21, Uncaged, The Good Fight, Kiesel Guitars 

Dr. André Haller (University of Applied Sciences Kufstein Tyrol) and Simon Kruschinski (University of Mainz) share their research into data-driven political campaigning in Germany. We discuss the key political, legal, and cultural factors that influence German politicians digital campaigning, differences in organic posts versus paid advertisements, and how social media platforms have been used by fringe political actors.Here's the research paper we discuss in the episode: Restrictions on Data-Driven Political Micro-targeting in Germany. 

It’s been said that personal data is the new oil. Just a few years ago, companies like Cambridge Analytica bought user data from social media companies to create hyper-targeted political ads. Cambridge Analytica isn’t around anymore, but the practice is still with us, it’s evolved, and poses a real challenge to democracies around the world.In this episode, Heather Freeman interviews:Dr. Douglas Guilbeault Assistant Professor in the Management of Organizations, University of California - Berkeley;Dr. Srijan Kumar Assistant Professor, School of Computational Science and Engineering at the Georgia Institute of Technology;Dr. David Rand, Associate Professor of Management Science and Brain and Cognitive Sciences at MIT;Dr. Samira Shaikh Assistant Professor in Computer Science at the University of North Carolina at Charlotte;Dr. Tim Weninger Associate Professor in Computer Science at the University of Notre Dame;Dr. Samuel Woolley Assistant Professor of Journalism at the University of Austin at Texas.Recommended ResourcesNoujaim, J. & Amer, K. (Directors). (2019). The Great Hack. Netflix. https://www.netflix.com/title/80117542Edelman, G. (2020, March 3). Why Don’t We Just Ban Targeted Advertising? From protecting privacy to saving the free press, it may be the single best way to fix the internet. WIRED. https://www.wired.com/story/why-dont-we-just-ban-targeted-advertising/Brown, S. (2020, June 29). Privacy Isn’t a Right You Can Click Away: Senator Sherrod Brown wants to drastically scale back the permitted uses of your personal data—and ban facial recognition outright. WIRED. https://www.wired.com/story/privacy-isnt-a-right-you-can-click-away/Witt, J., & Pasternack, A. (2019, July 26). The strange afterlife of Cambridge Analytica and the mysterious fate of its data. FastCompany.com. https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data Additional sounds from Freesound.org, ccMixter, Free Music Archive. Visit https://www.familiarshapesthemovie.com/episodes for the full list of music credits.Sound Design by Charlie A. Franco https://www.instagram.com/charliepunkoi/

Die heutige Folge ist etwas länger als gewohnt, aber dafür gibt es auch einige Themen. Wir sprechen zunächst über Regeln für faire digitale Wahlkämpfe bzw. über ein Papier gleichen Names der Stiftung Neue Verantwortung. Ein sehr interessantes Thema und weites Feld. Es geht um Fragen wie: Welche Regeln aus der Offline-Welt sollten auch digital gelten? Warum ist Microtargeting ein Problem? Soll man sich auf die Selbstverpflichtungen der digitalen Plattformen verlassen? Dann gucken wir uns die europäische Cloud-Infrastruktur Gaia-X an bzw. fragen uns, ob das Ganze sinnvoll ist und wer diesen "Marktplatz für europäische und andere Cloud-Anbieter" überhaupt kennt. Gunnar erinnert an die Geschichte der Socialbars in Deutschland und berichtet von der Jubiläumssendung diese Woche aus Bonn. Und zum Schluss geht es noch um LinkedIn: Welche Auswirkungen hat es, dass auch auf diesem B2B Netzwerk die organische Reichweite zurückzugehen scheint? Und was können Unternehmen tun, um weiter sichtbar zu sein? Und wie funktioniert Live Streaming über LinkedIn? Und wieso zur Hölle funktioniert es öfters nicht oder nicht so, wie es sollte? Viel Spaß beim Hören!

On today's Bulwark Podcast, Jonathan V. Last and Jim Swift join host Charlie Sykes to discuss the GOP's disregard for Inspectors General, Justin Amash, Brad Parscale's death star, conspiracies and policy outcomes, and the performative nature of signalling about COVID-19. Special Guests: Jim Swift and Jonathan V. Last.

Sinds de herverkiezing van Obama in 2012 worden grote online Facebookcampagnes ingezet voor politieke doeleindes. En aangezien strikte wetten ontbreken, zijn de mogelijkheden eindeloos. Toch is online targeting via Facebook een heikel thema, ook in Nederland. Sluis je als partij de mailadressen van je leden door naar Facebook om ze online het juiste duwtje naar de stembus te geven? Zorg je er met fijnmazige targeting voor dat enkel inwoners van Groningen het partijstandpunt over gasbaten te zien krijgen?Deze week in de Groene Podcast spreekt Kees van den Bosch met Coen van de Ven over de microtargeting van politieke partijen, de vergaande mogelijkheden die Facebook hierin biedt en de spagaat waar de overheid zich in bevindt.Productie: Kees van den Bosch & Daan Stoop

Hoe meer informatie je hebt over mensen die het internet afstruinen of apps gebruiken, hoe nauwkeuriger je kiezers kunt benaderen met op hen toegesneden politieke advertenties. En hoe beter je ze kunt beïnvloeden. Bijvoorbeeld via sociale media als Facebook.Microtargeting heet dat. Het is komen overwaaien uit het buitenland, maar het gebeurt ook in Nederland.Met nieuwe Tweede Kamerverkiezingen op komst in Nederland, maart volgend jaar, en weinig regelgeving op dit gebied doken Argos en weekblad De Groene Amsterdammer in de wereld van de politieke microtargeting. Wat kan er en wat gebeurt er op dit gebied in Nederland en moet alles wel mogen wat kan?

Hoe meer informatie je hebt over mensen die het internet afstruinen of apps gebruiken, hoe nauwkeuriger je kiezers kunt benaderen met op hen toegesneden politieke advertenties. En hoe beter je ze kunt beïnvloeden. Bijvoorbeeld via sociale media als Facebook.Microtargeting heet dat. Het is komen overwaaien uit het buitenland, maar het gebeurt ook in Nederland.Met nieuwe Tweede Kamerverkiezingen op komst in Nederland, maart volgend jaar, en weinig regelgeving op dit gebied doken Argos en weekblad De Groene Amsterdammer in de wereld van de politieke microtargeting. Wat kan er en wat gebeurt er op dit gebied in Nederland en moet alles wel mogen wat kan?

Hast du dich auch schon mal gefragt, wie es in den tiefsten Tiefen des Kaninchenbaus aussieht? In unserer inzwischen durch und durch digitalisierten Welt, in der Computer immer mehr Entscheidungen treffen, fühlen wir uns schnell machtlos und unwissend. Schon jetzt gibt es allerlei Entwicklungen auf dem Gebiet der Künstlichen Intelligenz, die völlig neue Möglichkeiten bieten, Menschen vor den Bildschirmen zu täuschen. Grund genug, zusammen mit Falk Garbsch vom Chaos Computer Club das Thema abzuklopfen. Ist das Internet Fluch oder Segen? Was gibt’s eigentlich für technisch generierte Fakes? Wie erkennst du sie?

Hast du dich auch schon mal gefragt, wie es in den tiefsten Tiefen des Kaninchenbaus aussieht? In unserer inzwischen durch und durch digitalisierten Welt, in der Computer immer mehr Entscheidungen treffen, fühlen wir uns schnell machtlos und unwissend. Schon jetzt gibt es allerlei Entwicklungen auf dem Gebiet der Künstlichen Intelligenz, die völlig neue Möglichkeiten bieten, Menschen vor den Bildschirmen zu täuschen. Grund genug, zusammen mit Falk Garbsch vom Chaos Computer Club das Thema abzuklopfen. Ist das Internet Fluch oder Segen? Was gibt’s eigentlich für technisch generierte Fakes? Wie erkennst du sie?

Prof. Travis Ridout, Distinguished Professor of Government and Politics at Washington State University, guests to discuss a new study examining American campaigns' political advertising on Facebook and television in the 2018 US midterm elections. We break down some of the key differences between the two media in terms of who is more likely to use Facebook advertising, when and where online ads are most likely to occur, and how the topics and tone of ads across the two media differ. Read the full study here! 

April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights.

"Dark-Ads", "Campaign-Apps", "Dynamik Creative" oder "Microtargeting" – so heißen die neuen Waffen im digitalen Wahlkampf: PR-Werkzeuge, mit denen erfolgreich Meinungen gebildet, Stimmungen aufgeputscht und Wahlen gewonnen werden. In Deutschland nutzt vor allem die AfD das Netz zur Mobilisierung. // Von Peter Kreysler / DLF/WDR 2019 / www.wdr5.de Von Peter Kreysler.

"Dark-Ads", "Campaign-Apps", "Dynamik Creative" oder "Microtargeting" – so heißen die neuen Waffen im digitalen Wahlkampf: PR-Werkzeuge, mit denen erfolgreich Meinungen gebildet, Stimmungen aufgeputscht und Wahlen gewonnen werden. In Deutschland nutzt vor allem die AfD das Netz zur Mobilisierung. // Von Peter Kreysler / DLF/WDR 2019 / www.wdr5.de Von Peter Kreysler.

Dark-Ads, Campaign-Apps, Dynamik Creative oder Microtargeting - so heißen die neuen Waffen im digitalen Wahlkampf: PR-Werkzeuge, mit denen erfolgreich Meinungen gebildet, Stimmungen aufgeputscht und Wahlen gewonnen werden. In Deutschland nutzt vor allem die AfD das Netz zur Mobilisierung. Von Peter Kreysler www.deutschlandfunk.de, Das Feature Hören bis: 19.01.2038 04:14 Direkter Link zur Audiodatei

Microtargeting is a marketing strategy that uses digital data — connections, tastes, demographics, purchases, locations and more — to segment people into smaller and smaller groups for very tailored content targeting in order to influence perception and behavior. Marketing and communications specialist and host of 'Backchat' on Sydney’s FBI radio, Swetha Das talks about the rise of microtargeting and her recent research on the political microtargeting of Australia's migrant communities. 

27. Tätigkeitsbericht zum Datenschutz (für die Jahre 2017 und 2018) mit Ulrich Kelber (SPD) Naive Fragen zu: - Verhältnis zur Bundesregierung (ab 17:05) - Berliner Transparenzgesetz - Facebook als Feind (ab 27:41) - Gläsernes Auto (ab 32:20) - Microtargeting auf FB - EU-Urheberrechtsreform (ab 43:50) - mehr Personal Bitte unterstützt unsere Arbeit finanziell: Jung IBAN: DE36700222000072410386 BIC: FDDODEMMXXX Verwendungszweck: BPK PayPal ► http://www.paypal.me/JungNaiv

You’ve heard it said, “be the big fish in a small pond.” But have you ever considered being the big fish in many small ponds? Sage Intacct, a provider of cloud financial management, is doing just that. To pull this off, Sage Intacct first defines different “micro-verticals” by breaking down larger marketplaces, like manufacturing, into more granular categories, like toys, planes, and cars. Following that, they become experts in the field, and begin producing valuable, category-specific sales materials and insights. Vice President and Head of Marketing, Ian Howells, chats with Drew on this episode about how his employees get to know these different markets—or ponds if you will—and the rigorous process of becoming the biggest fish in each. Be sure to join in! Subscribe on Apple Podcasts- Stitcher - or Podsearch What You’ll Learn 1% penetration to a desired goal - how to get started in micro-targeting Ian shares the process of penetrating a new market. Sage Intacct works hard to reach out to multiple companies to conduct interviews and research. It is Sage's job to understand this customer and understand what is going on. What are the pains of the customer? Are there similarities between this company and others Sage Intacct work with? Ian's interviewers must gain understanding and draw correlations between companies in the same micro-target. This interview process gives understanding into a micro-vertical. The more companies you interview, the more you know about this subset of the market: associations, key influences, key applications... All of this information affects positioning and messaging for that micro-vertical. How to know you have achieved success in a micro-vertical Oftentimes, companies believe they have achieved success in a micro-vertical too soon. Ian explains that you have achieved success in a current micro-vertical, and should approach another, when you have at least 20 clients with the same patterns and pains, and you can predict what the client will say. This shows you understand the current micro-vertical, and you are in a position to begin learning about a new one. The importance of website content and collecting data Sage Intacct’s website overtly lists its competition. It compares what it offers to various companies. Ian explains that you must over communicate what your company does and why it is the best. By comparing Sage Intacct’s products to others, clients can quickly see why Sage is different and the best for them. On several demo videos, Sage Intacct stops the video to collect viewer information. This is important for several different reasons. Collecting information allows Sage to know what industry this person is from. When the video resumes, the viewer gets personalized content. If you’re from a nonprofit, you get specific messaging. By pausing the demo, Sage is also able to collect data from potential clients and know how interested the viewer really is. Timeline [2:04] What Sage Intacct does [4:30] Ian’s Renegade Rapid Fire segment [13:16] How Ian got started in microtargeting [16:40] The process from 1% market penetration to your goal [19:45] How to get interviews, who conducts them, and where they’re shared [25:49] When to add another micro-vertical [29:00] Telling customers stories [30:17] Over communication on website content [34:51] When to move on from a micro-target Connect With Ian Howells: Ian’s Bio on Sage Intacct’s Website Connect with Ian on LinkedIn Follow Ian on Twitter Resources & People Mentioned Sage Intacct’s Website: Comparison to Competition Book: Geoffrey Moore’s Crossing the Chasm Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

If you run ads on Facebook without first building quality audiences, it's like you're standing in the street, throwing expensive flyers in the air, and hoping for the best. Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting, as well as provide an overview of the three different Facebook advertising audience types: custom, lookalike and saved.

Diese Woche widmen sich Jessica und Sebastian dem vielbesprochenen Phänomen "Filterblase" oder auch "Filter bubble", wie die jungen, hippen Leute so sagen. Den Begriff prägte der Journalist Eli Pariser, der dazu 2011 einen TED-Talk gehalten hat. Filterblasen entstehen demnach, wenn die (evil) Algorithmen verschiedener Plattformen uns nur noch das anzeigen, was wir angeblich sehen wollen. Nach 7 Jahren Hysterie können die beiden euch nun - dank zahlreicher wissenschaftlicher Studien zum Thema - beruhigen: Filter: Ja. Bubble: Nein. Alles kein Problem also? Leider auch nicht ganz. Wieso das so ist, erfahrt ihr in der Folge. Viel Spaß!Eure Lieblings-WhistleblowerFür die Nacharbeit:Begriffe, bei den sich das googeln lohnt: Filterblase, Echokammer, Selective-Exposure-Ansatz, Confirmation Bias, Microtargeting, Öffentlichkeit, Massenmedien, Eli Pariser, Leon FestingerLinks:Allgemeine Zusammenfassung von Christian Humborg Thuy Anh Nguyen zum Thema Filterblasen Große SZ-Studie zum Thema FilterblaseTED-Talk von Eli Pariser (2011)

Søren Pedersen, a Danish software developer working for Extra Bladet, joins the podcast to discuss his project uspolads.com. Søren used web scraping technology to build a website that presents data from the Facebook political ad archive ahead of the 2018 US midterm elections. We talk about Søren's motivations in building uspolads, as well as discuss some his previous work using Facebook and Twitter data to reveal insights about politics and tech addiction. You can check out the Facebook Ad Archive here.

Dr. Nick Anstead, Associate Professor in Media and Communications at the LSE, guests to discuss his new research on British parties' Facebook ad targeting during the 2017 election. Using a data from the Chrome browser created by Who Targets Me, Dr. Anstead and his team compare the content, tone, personalization, and calls to action used in these ads. We discuss the findings of that study, as well as outline three challenges for academics studying Facebook ad targeting moving forward: the epistemological, the conceptual, and the systematic. Read the full study here!

Craig Dwyer, co-founder of the Transparent Referendum Initiative, discusses targeted Facebook advertising ahead of the Irish constitutional referendum on abortion on May 25th. The TRI collects "dark" Facebook posts and is building an openly accessible database of targeted political ads. We discuss some of the major issues surrounding the referendum, the difficulties in discerning when a Facebook ad is "political," and targeted political advertising on other platforms like Google and Youtube. Link to ForaChange. The Medium post mentioned in the episode that shows how difficult it is to see who is paying for Facebook ads.

Hoy el análisis predictivo en marketing es una realidad.Y anticipa de manera matemática, qué, cómo y cuando vamos a comprar.No es ciencia ficción.Os cuento cómo.

Hoy el análisis predictivo en marketing es una realidad.Y anticipa de manera matemática, qué, cómo y cuando vamos a comprar.No es ciencia ficción.Os cuento cómo.

Please sign up for the Axios Newsletter and help promote the pod! Dr. Daniel Kreiss, Associate Professor at the School of Media and Journalism at the University of North Carolina at Chapel Hill, joins the podcast to discuss the role of data, social media, and technology in contemporary electoral campaigning. We discuss Dr. Kreiss' recent book, Prototype Politics, and dig into how Republicans and Democrats have built up their data infrastructures over time. We talk about the relationships between campaigns and representatives at tech firms like Facebook, Google, and Twitter, Russian intervention in US democracy, and whether regulation from governments is needed in this space moving forward.

Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election - not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations. The article that I mention in the introduction can be found on Blue State Digital's website here.

The Social Media and Politics Podcast is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy. Connect with us on Twitter @SMandPPodcast & Facebook: Social Media and Politics Podcast In this episode, Sam Jeffers, co-founder of Who Targets Me, joins the podcast to discuss how sponsored Facebook ads were used by political parties in the 2017 British General Election. Who Targets Me is a project collecting targeted Facebook ads via a Google Chrome extension, and its aim is to shed light on who's posting political dark ads as well as who's being targeted. We discuss the project and what the initial data shows from GE2017. You can follow Sam on Twitter @wrklsshrd.

Host Michael Bossetta and Dr. Anamaria Dutceac Segesten discuss parties and citizens used social media to campaign in the 2017 UK General Elections, where Theresa May's gamble to call a snap election backfired on her Conservative Party. We break down the election results and their implications for Brexit. We also look at how Facebook, Twitter, Instagram, and Snapchat were used by the major parties and their supporters during the campaign.

The Social Media and Politics Podcast is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy. Connect with us on Twitter @SMandPPodcast & Facebook: Social Media and Politics Podcast This episode has been featured in the Financial Times. Matthew Oczkowski, Head of Product at Cambridge Analytica, joins the show to discuss his experience heading digital strategy for the Scott Walker primary campaign and Donald Trump general election. We discuss how the candidates used Snapchat and other social media, the differences between primary and general election campaigning in terms of digital strategy and marketing, and we also discuss how microtargeting works in practice. You can follow Matt on Twitter @MattOczkowski. The following shownotes are taken from a blog post about the podcast by American Majority, written by Nick McIntyre. "2016 was the first year in which we saw candidates really start to use Snapchat as a platform for not only reaching voters with unique content, but also for limited information-capturing purposes. Snapchat is a social media platform that allows users to send/post photos and videos that disappear after a short period of time. This platform is especially popular amongst younger generations who use Snapchat as a more private social experience than Facebook or Twitter and can enjoy it with their peers only. The private and mobile aspect of Snapchat poses a challenge for political campaigns, who often rely on Google searches to drive traffic to their websites and other social media platforms. Governor Scott Walker, an avid social media user, enjoyed using Snapchat in his brief presidential campaign to reach voters with different content than other platforms. Oczkowski noted that Walker was extremely authentic, and posted content “like your father” would, as opposed to artistic graphics and edited work. Voters valued authenticity highly in this last election, and Snapchat is a good visual platform for “raw” content. Likewise, the Trump campaign used Snapchat to show behind-the-scenes shots of campaign rallies to portray to magnitude of the “MAGA” movement. Oczkowski used the term “platform agnostic” to describe his preferences on social media for campaigns. All this means is that campaigns will go to whichever platform the voters are on, and message to the demographic appropriately. In Snapchat’s case, this means reaching college age students and those under 35 – a demographic that conservatives have struggled to reach (and convince to vote) at times. New media is giving campaigns a way to capture information as well. One of the advantages of using Snapchat’s advertising feature is that it’s the only straightforward way to measure metrics from Snapchat, due to its private nature. By placing ads on Snapchat, you can track how many people you are reaching, and also give users the option to swipe up and submit their email addresses to the campaign. According to Oczkowski, both Walker and Trump collected tens and hundreds of thousands of emails from Snapchat alone. As Snapchat continues to implement revenue sources into the platform (like Facebook did), it will be interesting to see how they further incorporate advertising into the user experience. It poses an opportunity for future campaigns if offered better targeting and information-capturing, in addition to being a unique content platform. On Targeting Microtargeting has been a part of campaigns for a long time, and even digital microtargeting has been around for close to a decade. However, as more information regarding individuals and their preferences have become available on the open market, tech integration has become more widespread. In 2012, Harper Reed and his team at Obama For America even developed an in-house platform called Narwhal, which integrated voter data from all of their digital information pieces. Companies now possess thousands of data points on individual voters, and campaigns purchase this information so that they can target their message to an individual voter more effectively. While this doesn’t replace the value of door-knocking and live voter contacts, it does give campaigns another avenue to message on certain issues. To paraphrase Oczkowski, gone are the days of “madmen” style advertising, where men would identify an issue or product and sit in a room to come up with an ad targeting a wide sect of the population. On information privacy, Oczkowski, a self-proclaimed libertarian-leaning conservative, noted that most citizens will choose convenience over privacy. The steps necessary to protect some personal information isn’t worth the cost for most consumers. Because U.S. data law is among the least-restrictive in the world, companies can legally collect and sell most basic consumer info. One of the most interesting insights about Trump’s microtargeting was his travel schedule, which was based on algorithms and messaging. Many pundits critiqued Trump’s hectic rally schedule, but it was actually targeted. There was a “Cities to Visit” calculator that ranked possible destinations based on the density of persuadable voters and those with a high percentage of core supporters so that value at rallies would be maximized. This put Trump in areas like the suburbs of Pittsburgh, and states Ohio and Florida. It often put him in suburbs instead of large cities – a strategy some decried but proved effective in multiple Rust Belt states. “Tech can’t fix bad candidates” Above all, a good campaign must combine good messaging with data. “Tech can’t fix bad candidates”, as Oczkowski pointed out. Hillary Clinton ran into this problem. The Clinton campaign tried to copy Obama’s team instead of coming up with a messaging strategy unique to Hillary Clinton. Regardless of how good your tech is, it won’t inspire people to vote for you if the message doesn’t resonate – it is merely gasoline for the fire. Trump had a campaign message that persuaded the right voters that he needed to win the electoral college. The future for campaign targeting and social media is ever-changing. Facebook and Google still dominate the digital ad scene. Trump spent more on Facebook ads than any other digital platform. In addition, TV and traditional advertising still play a large role because it is still a way to reach high-propensity voters. As more of the electorate consumes news online, data collection and targeting will become even more important. Oczkowski is among a new generation of political operatives who specialize in data. “Nerds rule the world” has never been more true on campaigns, where traditionalist political consultants are being replaced by individuals who can prove their worth through actual metrics that lead to more votes directly. This market is still relatively new for everyone, and the campaigns that innovate and message most effectively will win elections, regardless of the platforms used."

Nach dem Wahlsieg von Donald Trump hat eine Firma behauptet, sie habe einen großen Anteil daran. Man könne die US-Wähler mit Microtargeting und Psychologie beeinflussen. Online-Werbung setzt schon seit Jahren auf Microtargeting. Teil 4 unserer Mini-Serie zum „Digitalen Wahlkampf“. >> Artikel zum Nachlesen: https://detektor.fm/politik/digitaler-wahlkampf-microtargeting

Werbung umgibt uns in fast jeder Minute eines Tages: Morgens in der Bahn, in Zeitungen und Zeitschriften, auf Plakaten, im Radio oder abends im Fernsehen. All diese Werbeformen haben eines gemeinsam: Sie sind relativ allgemein, vielleicht ein wenig auf eine Zielgruppe bezogen, aber dennoch für eine große Menge von Menschen konzipiert. Durch das Internet verbreitet sich seit ein paar Jahren eine neue Form der Ansprache: Das Microtargeting. Firmen und Marken sprechen ganz gezielt eine eng ausgewählte Gruppe von Menschen an und stimmen ihre Nachricht genau auf sie ab. Neben Firmen setzen auch Politiker vermehrt auf diese Taktik, zuletzt geschehen beim Wahlkampf in den USA. In unserer vierteiligen Reihe zum „Digitalen Wahlkampf“ haben wir bereits über Filter Bubbles, Social Bots und Trolle gesprochen. In dieser vierten und letzten Episode widmen wir uns nun dem „Microtargeting“ und der Frage, wie Parteien damit Wahlkampf betreiben. Wie können Politikerinnen und Politiker die Meinung beeinflussen und was können wir daraus lernen?

Werbung umgibt uns in fast jeder Minute eines Tages: Morgens in der Bahn, in Zeitungen und Zeitschriften, auf Plakaten, im Radio oder abends im Fernsehen. All diese Werbeformen haben eines gemeinsam: Sie sind relativ allgemein, vielleicht ein wenig auf eine Zielgruppe bezogen, aber dennoch für eine große Menge von Menschen konzipiert. Durch das Internet verbreitet sich seit ein paar Jahren eine neue Form der Ansprache: Das Microtargeting. Firmen und Marken sprechen ganz gezielt eine eng ausgewählte Gruppe von Menschen an und stimmen ihre Nachricht genau auf sie ab. Neben Firmen setzen auch Politiker vermehrt auf diese Taktik, zuletzt geschehen beim Wahlkampf in den USA. In unserer vierteiligen Reihe zum „Digitalen Wahlkampf“ haben wir bereits über Filter Bubbles, Social Bots und Trolle gesprochen. In dieser vierten und letzten Episode widmen wir uns nun dem „Microtargeting“ und der Frage, wie Parteien damit Wahlkampf betreiben. Wie können Politikerinnen und Politiker die Meinung beeinflussen und was können wir daraus lernen?

Werbung umgibt uns in fast jeder Minute eines Tages: Morgens in der Bahn, in Zeitungen und Zeitschriften, auf Plakaten, im Radio oder abends im Fernsehen. All diese Werbeformen haben eines gemeinsam: Sie sind relativ allgemein, vielleicht ein wenig auf eine Zielgruppe bezogen, aber dennoch für eine große Menge von Menschen konzipiert. Durch das Internet verbreitet sich seit ein paar Jahren eine neue Form der Ansprache: Das Microtargeting. Firmen und Marken sprechen ganz gezielt eine eng ausgewählte Gruppe von Menschen an und stimmen ihre Nachricht genau auf sie ab. Neben Firmen setzen auch Politiker vermehrt auf diese Taktik, zuletzt geschehen beim Wahlkampf in den USA. In unserer vierteiligen Reihe zum „Digitalen Wahlkampf“ haben wir bereits über Filter Bubbles, Social Bots und Trolle gesprochen. In dieser vierten und letzten Episode widmen wir uns nun dem „Microtargeting“ und der Frage, wie Parteien damit Wahlkampf betreiben. Wie können Politikerinnen und Politiker die Meinung beeinflussen und was können wir daraus lernen?

Werbung umgibt uns in fast jeder Minute eines Tages: Morgens in der Bahn, in Zeitungen und Zeitschriften, auf Plakaten, im Radio oder abends im Fernsehen. All diese Werbeformen haben eines gemeinsam: Sie sind relativ allgemein, vielleicht ein wenig auf eine Zielgruppe bezogen, aber dennoch für eine große Menge von Menschen konzipiert. Durch das Internet verbreitet sich seit ein paar Jahren eine neue Form der Ansprache: Das Microtargeting. Firmen und Marken sprechen ganz gezielt eine eng ausgewählte Gruppe von Menschen an und stimmen ihre Nachricht genau auf sie ab. Neben Firmen setzen auch Politiker vermehrt auf diese Taktik, zuletzt geschehen beim Wahlkampf in den USA. In unserer vierteiligen Reihe zum „Digitalen Wahlkampf“ haben wir bereits über Filter Bubbles, Social Bots und Trolle gesprochen. In dieser vierten und letzten Episode widmen wir uns nun dem „Microtargeting“ und der Frage, wie Parteien damit Wahlkampf betreiben. Wie können Politikerinnen und Politiker die Meinung beeinflussen und was können wir daraus lernen?

Tune in to this episode as Dennis and Logan from Blitz Metrics and I discuss the marketing robot apocalypse, effective presentation styles, the right way to do personal branding, account based marketing vs. micro-targeting, and of course proving the ROI of social media once and for all.

In this episode we discuss the fundamentals of microtargeting, voter data mining and predictive analytics. We talk about why this data is so valuable, how we generate it and how it can be used to give a campaign an edge on their opponent. In this episode:  Segment #1 – The End Result of Predictive Modeling What is microtargeting and voter data mining? What is the process and what are the benefits of it? Voter file vs. on a modeled voter file Segmentation and its importance especially in unaffiliated voters it is Segment #2 – The History of Microtargeting Reflecting on time at the Republican National Convention The 2004 presidential election How the Obama campaign used modeling at a more advanced level Segment #3 – Microtargeting Overview and Process Difference between modeling survey questions and regular survey questions Why a large survey sample is needed Enhancing files with census data, consumer data, election return data Segment #4 – Using Modeling to Create Segments Our work in CO, NM and PA for voter segmentation How we use 15 models to put someone in a segment Segment 5 - Limits of Modeling Why it won’t save a blowout election Why it won’t save a bad candidate Challenges building a Republican primary model

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget. For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.   IN THIS EPISODE YOU’LL LEARN: The advantage of boosting a post before you build a campaign in Facebook Ads Manager. How to know when to boost a post and when to turn a boosted post into a campaign. How boosting a post can help you find your content "unicorn." What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Resources from Dennis Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales) Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!) Episode 42: 2 Facebook Campaign Metrics that Drive ROI   Press and hold link to visit the page Show Page Notes   Thanks for listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Qual a importância de uma pesquisa em época eleitoral? Para nós do NBW ela é vital (para o bem e para o mal) e por isso o tema ganhou uma edição monotemática neste podcast. Como elas são feitas, por que elas erram, como elas mexem com o voto do eleitor, de que forma elas guiam […]

Qual a importância de uma pesquisa em época eleitoral? Para nós do NBW ela é vital (para o bem e para o mal) e por isso o tema ganhou uma edição monotemática neste podcast. Como elas são feitas, por que elas erram, como elas mexem com o voto do eleitor, de que forma elas guiam […]

Church pastors last year had a chance to win a free trip to London and $1 000 cash -- if they mentioned Disney's film ”The Chronicles of Narnia” in their sermons. Chrysler hoping to target affluent African Americans with its new luxury SUV is sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide. Advertising has begun to seep into churches according to religious marketing and academic experts pushing the boundaries by selling products with no intrinsic religious value. See acast.com/privacy for privacy and opt-out information.

Advertising fuels much of the Internet today. But what if programmatic, targeted ads don't actually work? We read Tim Hwang's Subprime Attention Crisis.