Podcast appearances and mentions of stephanie stuckey

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Best podcasts about stephanie stuckey

Latest podcast episodes about stephanie stuckey

Best of The Steve Harvey Morning Show
Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business

Best of The Steve Harvey Morning Show

Play Episode Listen Later May 27, 2025 31:15 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Retail Retold
Retail Retold Replay - Stuck-ey'd on a roadside icon

Retail Retold

Play Episode Listen Later Apr 2, 2025 38:45


What does it take to revive a retail brand? And, have you heard the most incredible grassroots approach to site selection?In this episode of Retail Retold, host Chris Ressa speaks with Stephanie Stuckey, CEO of Stuckey's, about her journey and the rich history of the iconic roadside retailer from its 1937 to its peak during the Great American Road Trip era. She discusses her plans for expansion, the importance of branding and marketing, and the unique roadside experience that Stuckey's offers. The conversation highlights the challenges and opportunities in the retail landscape, emphasizing the nostalgic connection that customers have with the brand.This episode was initially released on September 10, 2020. TakeawaysStephanie Stuckey invested her life savings to buy Stuckey's.Stuckey's has a rich history aligned with America's road trip culture.The brand is focusing on standalone stores to enhance its identity.Marketing and branding are top priorities for Stuckey's moving forward.Stuckey's offers a unique product line that differentiates it from convenience stores.Customer feedback is taken seriously, with Stephanie personally responding to reviews.The company is exploring franchise expansion while maintaining brand integrity.Nostalgia plays a significant role in Stuckey's appeal to customers.The original design elements of Stuckey's stores are being preserved in new builds.Stephanie aims to revive the great American road trip experience.Chapters00:00 Introduction to Stuckey's and Stephanie Stuckey04:54 The Evolution of Stuckey's: A Family Legacy10:43 Reviving the Brand: Marketing and Expansion Plans16:12 The Roadside Retail Experience: Differentiation and Nostalgia24:02 Future Vision: Store Design and Growth Strategy32:58 Retail Wisdom: Insights and Advice

Advertising Specialty Institute
Promo Insiders: Savvy Strategies For Reviving Your Business or Brand

Advertising Specialty Institute

Play Episode Listen Later Dec 8, 2024 18:25


Stephanie Stuckey, chair of Stuckey's, a roadside oasis famous for its pecan log roll, provides tips and engaging tales that will you breathe fresh life into your business in this preview of her keynote at the ASI Show Orlando 2025.

Eye on Travel with Peter Greenberg
A deep dive into Coastal Mississippi and an update on an American road trip staple

Eye on Travel with Peter Greenberg

Play Episode Listen Later Sep 11, 2024 30:41


This week's Eye on Travel Podcast with Peter Greenberg - from Coastal Mississippi - an area of the country that few Americans really know. But it has a great story to tell and a unique culture to share. Peter sits down with Rachel Dangermond - Owner of 100 Men Hall - to check in on one of the last remaining juke joints on the Chitlin Circuit, Then, Peter travels to Biloxi to chat with Rusty David - Schooner Captain and “Godfather of Coastal Mississippi” - about the legacy of the Biloxi Schooners. Then, 40, 50, or 60 years ago, it wasn't really a road trip unless it included peanut brittle or a pecan log. Peter sits down Stephanie Stuckey - Author of "Unstuck" and the granddaughter of the founder of Stuckey's, to discuss how she's keeping the roadside legacy alive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Travel Today with Peter Greenberg
A deep dive into Coastal Mississippi and an update on an American road trip staple

Travel Today with Peter Greenberg

Play Episode Listen Later Sep 11, 2024 30:41


This week's Eye on Travel Podcast with Peter Greenberg - from Coastal Mississippi - an area of the country that few Americans really know. But it has a great story to tell and a unique culture to share. Peter sits down with Rachel Dangermond - Owner of 100 Men Hall - to check in on one of the last remaining juke joints on the Chitlin Circuit, Then, Peter travels to Biloxi to chat with Rusty David - Schooner Captain and “Godfather of Coastal Mississippi” - about the legacy of the Biloxi Schooners. Then, 40, 50, or 60 years ago, it wasn't really a road trip unless it included peanut brittle or a pecan log. Peter sits down Stephanie Stuckey - Author of "Unstuck" and the granddaughter of the founder of Stuckey's, to discuss how she's keeping the roadside legacy alive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Steve Harvey Morning Show
Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

The Steve Harvey Morning Show

Play Episode Listen Later Sep 3, 2024 36:16 Transcription Available


Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Stephanie Stuckey.  The Chair of Stuckey's.  A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.”  Stuckey's growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies. Questions About the Company's History and Legacy: Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years? How does social media on LinkedIn work? The Power of Marketing and Branding. What strategies did you implement to turn Stuckey's around and bring it back to the forefront of the market? Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth? What role does innovation play in the resurgence of Stuckey's, especially in terms of product development and marketing? Questions About Branding and Marketing: Stuckey's is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers? How important has social media and digital marketing been in the rebirth of Stuckey's? Questions About Leadership and Vision: What's your long-term vision for Stuckey's, and how do you plan to continue the momentum you've built? What advice would you give to other entrepreneurs wanting to start their own business? Questions About Partnerships and Community: How have partnerships with retailers and other brands contributed to the comeback of Stuckey's? Stuckey's has deep roots in Georgia. How important has the local community been in your company's resurgence? Can you share any upcoming collaborations or new product launches that will be part of Stuckey's comeback story?   It all started with a borrowed Model A Ford and a $35 loan   With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey's as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.   Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.   Stuckey's also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey's billboards that dotted America's highways. Stuckey's merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.   Decline and Rebound   W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey's stores across the country. Stuckey's fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey's and began to turn the company around.   Under Billy's helm, the Stuckey's Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey's branded candies continued to be produced by outside vendors.   In November of 2019, Ethel “Stephanie” Stuckey, Billy's daughter, took over as CEO of Stuckey's. In August of 2020, Stuckey's acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey's gained management support with R.G. Lamar as new President to run Stuckey's with Stephanie.   In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.   Today, Stuckey's is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey's stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story. Stuckey's growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program. In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey's, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey's. Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Strawberry Letter
Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Strawberry Letter

Play Episode Listen Later Sep 3, 2024 36:16 Transcription Available


Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Stephanie Stuckey.  The Chair of Stuckey's.  A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.”  Stuckey's growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies. Questions About the Company's History and Legacy: Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years? How does social media on LinkedIn work? The Power of Marketing and Branding. What strategies did you implement to turn Stuckey's around and bring it back to the forefront of the market? Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth? What role does innovation play in the resurgence of Stuckey's, especially in terms of product development and marketing? Questions About Branding and Marketing: Stuckey's is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers? How important has social media and digital marketing been in the rebirth of Stuckey's? Questions About Leadership and Vision: What's your long-term vision for Stuckey's, and how do you plan to continue the momentum you've built? What advice would you give to other entrepreneurs wanting to start their own business? Questions About Partnerships and Community: How have partnerships with retailers and other brands contributed to the comeback of Stuckey's? Stuckey's has deep roots in Georgia. How important has the local community been in your company's resurgence? Can you share any upcoming collaborations or new product launches that will be part of Stuckey's comeback story?   It all started with a borrowed Model A Ford and a $35 loan   With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey's as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.   Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.   Stuckey's also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey's billboards that dotted America's highways. Stuckey's merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.   Decline and Rebound   W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey's stores across the country. Stuckey's fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey's and began to turn the company around.   Under Billy's helm, the Stuckey's Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey's branded candies continued to be produced by outside vendors.   In November of 2019, Ethel “Stephanie” Stuckey, Billy's daughter, took over as CEO of Stuckey's. In August of 2020, Stuckey's acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey's gained management support with R.G. Lamar as new President to run Stuckey's with Stephanie.   In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.   Today, Stuckey's is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey's stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story. Stuckey's growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program. In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey's, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey's. Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BESTSee omnystudio.com/listener for privacy information.

Best of The Steve Harvey Morning Show
Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Best of The Steve Harvey Morning Show

Play Episode Listen Later Sep 3, 2024 36:16 Transcription Available


Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Stephanie Stuckey.  The Chair of Stuckey's.  A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.”  Stuckey's growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies. Questions About the Company's History and Legacy: Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years? How does social media on LinkedIn work? The Power of Marketing and Branding. What strategies did you implement to turn Stuckey's around and bring it back to the forefront of the market? Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth? What role does innovation play in the resurgence of Stuckey's, especially in terms of product development and marketing? Questions About Branding and Marketing: Stuckey's is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers? How important has social media and digital marketing been in the rebirth of Stuckey's? Questions About Leadership and Vision: What's your long-term vision for Stuckey's, and how do you plan to continue the momentum you've built? What advice would you give to other entrepreneurs wanting to start their own business? Questions About Partnerships and Community: How have partnerships with retailers and other brands contributed to the comeback of Stuckey's? Stuckey's has deep roots in Georgia. How important has the local community been in your company's resurgence? Can you share any upcoming collaborations or new product launches that will be part of Stuckey's comeback story?   It all started with a borrowed Model A Ford and a $35 loan   With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey's as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.   Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.   Stuckey's also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey's billboards that dotted America's highways. Stuckey's merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.   Decline and Rebound   W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey's stores across the country. Stuckey's fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey's and began to turn the company around.   Under Billy's helm, the Stuckey's Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey's branded candies continued to be produced by outside vendors.   In November of 2019, Ethel “Stephanie” Stuckey, Billy's daughter, took over as CEO of Stuckey's. In August of 2020, Stuckey's acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey's gained management support with R.G. Lamar as new President to run Stuckey's with Stephanie.   In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.   Today, Stuckey's is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey's stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story. Stuckey's growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program. In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey's, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey's. Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BESTSee omnystudio.com/listener for privacy information.

Convenience Matters
How To Reinvigorate Your Brand - Episode 455

Convenience Matters

Play Episode Listen Later Aug 26, 2024 32:09


How do you revitalize and reimagine a nearly 90-year-old family brand? Stephanie Stuckey shares the lessons she's learned during her 5-year journey at the helm of Stuckey's. Hosted by: Jeff Lenard About our Guest: Stephanie Stuckey, Chair, Stuckey's Stephanie is chair of Stuckey's. She worked as a trial lawyer a state representative in Georgia and Atlanta's director of sustainability before purchasing Stuckey's in 2019 and assuming the role of CEO. When she's not running Stuckey's, she enjoys travelling by car to explore the back roads of America.

The Third Growth Option  with Benno Duenkelsbuehler and Guests
Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey

The Third Growth Option with Benno Duenkelsbuehler and Guests

Play Episode Listen Later Aug 15, 2024 28:37 Transcription Available


Are you looking for a Third Growth Option ℠ ? Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Crazy Money with Paul Ollinger
Fighting for the Family Business with Stephanie Stuckey

Crazy Money with Paul Ollinger

Play Episode Listen Later Aug 4, 2024 49:10


Stephanie Stuckey used her life's savings to buy the company that is her family's legacy. At it's height in the1960's and 70's, there were hundreds of Stuckey's stores selling gas, pecan candy, cold drinks, and quick meals near highway exits around the United States. But after her grandfather was bought out by a big corporation, the neglected enterprise and its stores fell into disrepair. Since buying what remained of the company five years ago, Stephanie—an attorney and former Georgia State Representative with no prior business experience—has been on a mission to restore the brand to its former glory. She relishes Stuckey's history and philosophy of hospitality that welcomed *all* travelers during an era when segregation was the rule. Her inspiring story is that hopeless romantic who puts it all on the line to celebrate what's good and authentic in the world. Stephanie lives in Atlanta. She loves sweet tea, R.E.M., and the Georgia Bulldogs. Follow Stephanie on Instagram and LinkedIn and getcha some Pecan Log Rolls on the Stuckey's website. Oh, and buy her book here. 

Crazy Money with Paul Ollinger
Fighting for the Family Business with Stephanie Stuckey

Crazy Money with Paul Ollinger

Play Episode Listen Later Jul 30, 2024 50:42


Stephanie Stuckey used her life's savings to buy the company that is her family's legacy. At it's height in the1960's and 70's, there were hundreds of Stuckey's stores selling gas, pecan candy, cold drinks, and quick meals near highway exits around the United States. But after her grandfather was bought out by a big corporation, the neglected enterprise and its stores fell into disrepair. Since buying what remained of the company five years ago, Stephanie—an attorney and former Georgia State Representative with no prior business experience—has been on a mission to restore the brand to its former glory. She relishes Stuckey's history and philosophy of hospitality that welcomed *all* travelers during an era when segregation was the rule. Her inspiring story is that hopeless romantic who puts it all on the line to celebrate what's good and authentic in the world. Stephanie lives in Atlanta. She loves sweet tea, R.E.M., and the Georgia Bulldogs. Follow Stephanie on Instagram and LinkedIn and getcha some Pecan Log Rolls on the Stuckey's website. Oh, and buy her book here. 

I Used to be Somebody
Stephanie Stuckey: Rebuilding Stuckey's a part of Americana

I Used to be Somebody

Play Episode Listen Later Jun 11, 2024 50:26


This month's guest Stephanie Stuckey brings Carl down memory lane. He has great childhood memories of begging his mom for a Stuckey's Stop, a popular roadside oasis in the 60's! Apparently, there are millions of people that have the same memory. At its height, there were over 350 Stuckey's stores across the country filled with candy, novelty toys and their world famous pecan log rolls.  Stephanie's grandfather sold the business in 1964 and over the course of time the Stuckey's stores were in a state of disrepair. The brand was practically extinct when Stephanie bought back the business in 2019. She and two business partners have totally rebranded and modernized the company. The Stuckey's story and Stephanie Stuckey's personal life journey from a public defender to politician to entrepreneur are truly inspiring. • More about Stephanie Stuckey: https://en.wikipedia.org/wiki/Stephanie_Stuckey • More about Stuckey's: https://stuckeys.com • Episode Content: https://pickleballmediahq.com/blog/Stephanie-Stuckey-Interview-Rebuilding-Stuckeys-a-part-of-Americana • Sponsored by Capital Advantage: https://capitaladvantage.com/promotion/retirement-planning-guide • Sponsored by How to Retire and Not Die: https://garysirak.com/how-to-retire-and-not-die • (Un)Retirement Travel with the Pro, Allan Wright from Zephyr Adventures and Taste Vacations: https://www.zephyradventures.com 
 • I Used to be Somebody World Tours -- Tuscany, Portugal, Pickleball Adventure:  https://pickleballmediahq.com/tour • Subscribe to the "I Used to be Somebody" Newsletter: https://pickleballmediahq.com/contact/subscribe

SouthBound
SouthBound replay: Stephanie Stuckey revives her family's famous brand

SouthBound

Play Episode Listen Later May 22, 2024 31:37


This week on SouthBound, we're re-airing host Tommy Tomlinson's 2022 interview with Stephanie Stuckey. Her family founded Stuckey's, the iconic roadside stands of the South. And after a long fallow period, she bought the company and is resurrecting the brand.

Brain Chatter
Stuckeys: A Story of Grit and Brand Revival

Brain Chatter

Play Episode Play 30 sec Highlight Listen Later May 2, 2024 24:29


Stephanie Stuckey recently released her book "UnStuck: Rebirth of An American Icon". In this interview she discusses reviving and rebuilding one of the most iconic American roadside brands, "Stuckeys."  This 25 minute episode explores grit and how it can be contagious in organizational leadership. We look at the history of the brand, the various pivots that allowed it to survive and then thrive to its height of having 368 locations in 40 US States, why Stuckeys was able to weather so many storms along the way when competitors could not, and then the decline of the brand after her grandfather sold it months before his death. Stephanie has purchased the brand and trademark and is now on a quest to rebuild the brand and its old reputation, in a new era. She and her business partners are making lots of progress... you can now buy Stuckeys pecan candies in over 5000 retail locations, with more locations being added regularly.  EPISODE RESOURCES:>Stuckeys.com>UnStuck (Stephanie's new book):  --on Barnes & Noble--on Audible--on Books-A-Million --on Amazon>Stephanie on LinkedIn>Handle for Stephanie on Instagram, Facebook, and X:  @stuckystop>Stuckeys and The Green Book>Stuckeys History TimelineBrain Chatter, a podcast where we listen past the daily noise and explore topics at the intersection of leadership, workplace culture, profit, and sustainability.

Hear Her Story
Episode 37 | Stephanie Stuckey and Lisa Winton

Hear Her Story

Play Episode Listen Later May 2, 2024 30:27


In honor of May being Small Business Month, we are thrilled to be joined by two incredible small business owners – Stephanie Stuckey, Chair of Stuckey's Corporation, and Lisa Winton, CEO and Co-owner of Winton Machine Company. Thank you for joining us for this episode as we discuss Stephanie and Lisa's inspiring journeys into leadership as well as the unique challenges and opportunities small businesses face in manufacturing.

The Debbie Nigro Show
I'm Stuck on Following Stephanie Stuckey's Comeback Road Trip

The Debbie Nigro Show

Play Episode Listen Later Apr 4, 2024 22:17


Stephanie Stuckey a lawyer by trade, who spent 14 years in the Georgia House of Representatives and was also appointed along the way by the mayor of Atlanta as Atlanta's 'Chief Resilience Officer', is sure showing how resilient she is. And how resilient her family business is!   Stephanie is now on the road herself promoting Stuckey's Corporation - the iconic roadside stops famous for its pecan candies and souvenirs that her grandfather founded in 1937. She bought the company in 2019 for $500,000 and has been spearheading the brands big return.   It's a big year for brand comebacks as evidenced by news that other companies like Crocs and Claire's have made significant comebacks in recent years after hitting a low point financially and culturally in the late 2010s . According to Retail Brew the top executives of both those companies pointed to strategic shifts that emphasized allowing customer feedback to guide decisions.”   Stephanie Stuckey, the 3rd generation CEO of the family business, is creating a great business comeback story too. She's making Stuckey's both profitable and a household name again! And doing a great grassroots job of it.   When Stephanie bought Stuckey's, the company was operating at a deficit and had only 13 original free-standing stores in 10 states that still had the signature original teal roofs in addition to around 65 licensed Stuckey's Express store-within- a -store locations.   In 6 months, she restored Stuckey's to profitability, by shifting the focus from licensed Stuckey's store locations to the company's classic line of candies. She also expanded the brand back into manufacturing when she bought a pecan shelling and candy plant in Wrens, Georgia in 2021. Candy and nut sales have since increased to almost 50% of the company's revenue as the brand expands to more national retail locations.   Stephanie is now taking road trips to promote pecans and the "great American road trip' both a big part of Stuckey's Corporation growth.   “I'm all over the country and here's why I'm traveling. I am giving speeches, and I am attending trade shows. So, it's not checking on stores per se because we don't own or operate the original Stuckey's that were still standing. We have the rights to those stores and to our name so they can they pay us a licensing fee, but we don't own those stores. So really my trips are about I give speeches and I love talking to groups and sharing the Stuckey's story. So, I speak at a lot of conferences, mostly corporate and associations and then I attend trade shows to get more retailers to sell our product and then wherever I go, part of the deal is usually my travels covered by the host of the event. My travel includes that I get a rental car so I will carve out an extra day. I'll ask for that's where I take a lot of road trips." "And then I'll pull over and I'll find out from our team where is there a store in the area that carries Stuckey's products. So, there could be a little local ice cream shop that sells our candy, or we could reach off the chain so we're in Hobby Lobby and at home. So I like to also stop at retailers that don't carry our product and take photos and I evaluate what their back set looks like and then I'll reach out to them and say I love your store by the way I was here here's a photo of me at your store I would love to see you carry our product that's what's missing on your shelf and I've picked out a lot of accounts that way." "I'm road tripping, but I'm also hustling. We're always hustling if we're entrepreneurs.” Stephanie Stuckey hopes to eventually own a handful of Stuckey's interstate stores to revive the original premise behind the company as a “roadside oasis” while continuing to build up the pecan side of the business to secure its future for another 85 years.   Speaking of pecans Stephanie shared a little a secret her grandfather taught her about how to open pecans. “You get two pecans in your hand, and you squeeze them together and it will crack them.”   I'm really enjoying watching this female entrepreneur bring her family brand back to life from the days when her grandpa started this as a roadside stand. Stephanie has a new book out called “UNSTUCK” which is available on her website as well as Amazon for the same price, but if you buy it on the Stuckey's website it's autographed.    “The entrepreneurial journey is so much more fun if you bring others along for the ride” she said.   I'm along for her ride! And she did invite me along for the ride because I too am a lover of road trips. Told her you bring the pecans, and I'll bring some meatballs. Makes sense I think for a Georgia gal traveling with a NY gal. LOL   Speaking of NY, Stephanie hasn't been here in 4 years and would love to do some ‘speaking and Stuckey's business' in NY.     I love her story and her entrepreneurial spirit. Meet Stephanie Stuckey in this podcast of our live conversation on The Debbie Nigro Show.   The Debbie Nigro Show on  WGCH Radio. If you want to catch the show it airs Weekdays 11-12noon ET in the NY/CT area on 1490 on the dial. But you can listen from anywhere, just hit the ‘Listen Live' button on WGCH.com. You can find podcasts of feature interviews on DebbieNigro.com. Sign up for the free 'Risk It or Regret It" newsletter too. It's fun, relevant and motivating.

Growing Bolder
Growing Bolder: Stuckey's CEO Stephanie Stuckey; 71-Year-Old World Champion Sprinter Michael Kish

Growing Bolder

Play Episode Listen Later Mar 31, 2024 51:00


Remember Stuckey's? It's making a comeback. We speak with Stephanie Stuckey on why she left her law career and is dedicating herself to keeping her family's legacy alive.

Culture of Convenience
Episode 0128 | Comebacks Don't Happen Overnight: Interview with Stephanie Stuckey

Culture of Convenience

Play Episode Listen Later Mar 26, 2024 48:59


Besides bringing her family business out of the red, Stephanie Stuckey has built a team and marketed her brand, all while completely re-inventing herself in a matter of a couple years. Hear her secrets and strategies in this episode!  About Our Guest:  Stephanie Stuckey, CEO and Chair of Stuckey's Corporation, has been on a path to revive her family's company and brand since purchasing it in 2019. Stephanie is the author of UnStuck: Rebirth of an American Icon, coming out April 2, 2024, where she details her experiences with the business and shares insights and strategies she has used along the way.

Your Passion, Purpose and Personal Brand
Reinventing a Legacy by Staying True to Core Values with Stephanie Stuckey

Your Passion, Purpose and Personal Brand

Play Episode Listen Later Feb 27, 2024 29:49


It's one thing to remember the past and another thing to embrace it. That's just what Stephanie Stuckey has done by reviving the family's business brand after it was bought out decades ago. Stephanie shares the inspiring story of reinvention and lessons about rebuilding her grandfather's legacy. Many people will remember the Stuckey's as the highway oasis rest stop to generations of Americans who traveled the roadways. Clean restrooms, quality gas, a snack and a friendly face made a quick stop a memory ingrained in our minds forever.  In this episode you'll learn:  The key to a successful comeback is identifying what is special about your brand, being willing to innovate, and adapt. The importance of building a strong team, leaning into each individual's strengths.  Rebuilding a brand is a journey that requires perseverance and a willingness to let go of what is not working.  Personal reinvention and pivoting are necessary for growth and success, both in business and in life.  The challenges of taking on entrepreneurship and the possible rewards when connecting to your values to your purpose and passion.  CONNECT WITH STEPHANIE LINKEDIN: https://www.linkedin.com/in/stephaniestuckey Unstuck: Birth of an American Icon by Stephanie Stuckey Website: https://stuckeys.com CONNECT WITH LISA  So Much More Newsletter Subscribe: https://www.thediyframework.com/so-much-more-subscribe Website: https://lisamcguire.com LinkedIn: https://www.linkedin.com/in/lisa-mcguire Instagram: https://www.instagram.com/iamlisamcguire

Second Act Stories
Stuckey's Gamble: Stephanie Stuckey Cashes in Her Future to Revive Her Family's Iconic Roadside Brand

Second Act Stories

Play Episode Listen Later Feb 19, 2024 35:28


Stuckey's is a legendary and iconic thread in the fabric of Americana. Founded in Eastman, Georgia in 1937 by WS “Sylvester” Stuckey, Sr., Stuckey's grew into a roadside empire by the 1970s, with 368 stores in more than 30 states. Part of the charm that made Stuckey's so iconic were its ubiquitous billboards, more than 4,000 of them, which were dotted along U.S. highways. Stuckey's was an inextricable part of what became known as “The Great American Road Trip.” Fast forward to 2019, Stuckey's was on life support. The brand had gone through hard times, and its former stand-alone locations, still identifiable by their teal blue roofs, were now relics of a bygone era. Some were abandoned and boarded-up; others became home to less-than-savory businesses. By this time the brand had changed hands multiple times and become an unprofitable line item on a bigger company's balance sheet. But Stuckey's was about to experience a surprising rebirth. In 2019, former Georgia legislator Stephanie Stuckey, a practicing attorney at the time, received a fateful phone call. Stuckey's, the brand started by her grandfather all those years ago, was up for sale. With no experience in running a business, 53-year-old Stephanie defied the odds (and the advice of virtually everyone she spoke to), cashed in her entire life's savings, and traded her future to buy back and revive the business bearing her family's name. Since then, Stephanie has become a legend in the business community. A perfect storm of scrappiness, shrewd business sense and passion, she's now a bone fide rock star with all the street cred to stage a successful turnaround. And she has the receipts to prove it. Under Stephanie's leadership, Stuckey's and its flagship pecan log rolls are back in black. In this episode, Stephanie discusses growing up with an iconic last name, her career as a legislator and attorney, her decision to lay it all on the line to buy back her family's business, how she's rebuilt the brand, and what's next for Stuckey's. Stephanie chronicles her life on the road at her Instagram account, @stuckeystop. Her new book, “UnStuck: Rebirth of an American Icon,” is available at Amazon or wherever you buy books. If you like this episode, please check out some of our past episodes featuring female entrepreneurs: Meet A “Salvage Angel”…Hair Stylist Carolyn Curtin Cuts A New Path In Restoration Actress Turned CEO: Anna Vocino's Path to Eat Happy Nasim Alikhani's Second Act: This Overnight Success Took 7 Years Second Act Stories theme music: "Between 1 and 3 am" by Echoes

David Neagle | The Successful Mind Podcast
Stephanie Stuckey: UnStuck: Rebirth of an American Icon

David Neagle | The Successful Mind Podcast

Play Episode Listen Later Feb 12, 2024 52:19


Today my guest is Stephanie Stuckey, granddaughter of the man who founded Stuckey's—a roadside pecan stand in Eastman, Georgia, in 1937 during the Great Depression. As the first national roadside retail chain, the company grew to almost 370 stores throughout the US, along every major highway. Stuckey's became synonymous with “the road trip.”Before there was […] The episode Stephanie Stuckey: UnStuck: Rebirth of an American Icon first appeared on The Successful Mind Podcast.

Gravy
From Stuckey's to Buc-ee's

Gravy

Play Episode Listen Later Jan 31, 2024 28:52


Few companies have inspired more fanatical devotion among Texans than the convenience chain Buc-ee's. Described by the New York Times as both a “Disneyland of roadside capitalism,” and the “through line of America's second most sprawling state,” its iconic, buck-toothed beaver mascot has been spotted not just on billboards, but on wedding cakes and tattooed arms of its most loyal customers. Founded as a small-town gas station, today it boasts 47 locations across the South known for massive floor spaces brimming with souvenirs, fudge, BBQ stations, cases of jerky, and walls of branded snacks like “beaver nuggets.”  Yet unlike other treasured Lone Star enterprises like Whataburger, Blue Bell, or the grocery chain H-E-B, Buc-ee's ascendance has been a fast, recent phenomenon. They are also far from the first convenience chain to endear themselves to travelers through reliably clean restrooms, kitschy gifts and road food. In fact, one could argue they stand on the shoulders of the Georgia-born Stuckey's, whose nutty treats sparked a mid-century rest stop empire.  Today, both brands find themselves at a crossroads. Buc-ee's is rapidly expanding, while following years of corporate mismanagement and decline, Stuckey's is rebuilding itself one pecan log roll at a time.  In this episode we'll ride shotgun with Gravy producer Evan Stern as he explores how food has shaped these companies' brand identities, how they're grappling with change, and what their stories reveal about the past, present,t and future of snacking on the American road. Along the way, we'll step inside a Buc-ee's that sprawls over 65,000 square feet, get to know some devoted customers and hear from journalist Eric Benson, who argues this chain has come to symbolize 21st century Texas. We'll also meet Stephanie Stuckey who, following a career in politics and environmental law, now serves as the chair of Stuckey's. She shares her grandfather's journey from pecan broker to gas station magnate, how she envisions Stuckey's evolving, and why the road trip remains ingrained in the company's DNA. The resulting piece is a profile of two brands who have shaped and continue to make American highways a “corridor of consumption.” Learn more about your ad choices. Visit megaphone.fm/adchoices

FM Talk 1065 Podcasts
Sip and Chew w/Mike & Stu 1.7.2024 w/guest Stephanie Stuckey of Stuckey's

FM Talk 1065 Podcasts

Play Episode Listen Later Jan 7, 2024 43:45


#stuckeys #food #pecanlog #roadtrip #fun

Live Inspired Podcast with John O'Leary
Reviving an American Icon: Stephanie Stuckey (ep. 634)

Live Inspired Podcast with John O'Leary

Play Episode Listen Later Jan 4, 2024 52:12


In 1937, Stephanie Stuckey's grandfather opened one roadside pecan stand. At its peak, Stuckey's was a one-stop oasis for travelers along America's highways, with their iconic pecan log rolls available in more than 350 stores in 40 states. After her grandfather's death and decades of outside ownership however, the once beloved Stuckey's brand fell into disrepair. And yet, it's never too late to reimagine what is possible. Today, Stephanie shares how she's reviving an iconic American brand, how she continues to build upon her family's legacy and how she's calling upon her grandfather's wisdom to help Stuckey's become the go-to pecan snack brand in the world. If you're looking for a story that celebrates how to embrace life's pivots to make a comeback, this conversation is for you.  

Postcards from the Kitchen
Reviving the Stuckey's Brand: Stephanie Stuckey's Nostalgic Journey

Postcards from the Kitchen

Play Episode Listen Later Dec 26, 2023 32:26


Summary In this episode, Elaine interviews Stephanie Stuckey, the owner of Stuckey's, a famous brand known for its roadside stores and snacks. Stephanie shares the story of how her grandfather started Stuckey's back in 1937 and the downfall of the brand under outside corporate ownership. She then discusses her decision to buy back the brand and revive it, focusing on the snack and candy products that made Stuckey's famous. Stephanie also emphasizes the importance of quality control, fresh ingredients, and the unique taste of pecans. She shares her favorite road trip memories and offers advice to fellow entrepreneurs, especially women in the food industry. Guest • Stephanie Stuckey: CEO of Stuckey's and granddaughter of the brand's founder Topics discussed • The history of Stuckey's and its heyday in the 50s and 60s • The decline of the brand under outside corporate ownership • Stephanie's emotional decision to buy back the brand and revive it • The challenges of reviving the brand and focusing on snack and candy products • The importance of quality control and fresh ingredients in Stuckey's products • Stephanie's favorite road trip memories and the significance of road trips in American culture • Advice for women entrepreneurs in the food industry Key takeaways • Entrepreneurship can be an emotional journey driven by passion and love for a family legacy. • The downfall of a brand can occur when it is sold and no longer under the control of its founders. • Reviving a brand requires identifying what works and letting go of what doesn't. • Making products in-house allows for better quality control and the use of fresh, superior ingredients. • Pecans have a unique and buttery taste that should be complemented, not overpowered, in confections. • Road trips represent freedom, fun, and exploration, and snacks are an essential part of the road trip experience. • Female entrepreneurs can support and learn from each other as they navigate the challenges of business ownership. • Reviving a brand and breaking through competition is possible with a better product and a compelling story. Notable quotes • “It was not a business decision. It was an emotional decision, but to back up just a little bit, you're being very gracious and saying it'd been a few years. There had been decades of outside ownership and the brand, frankly, just being trashed.” - Stephanie Stuckey • “When you don't make your own product, it's not the same. I just think that it's really special when you make your own product and it's truly ours. And we control all the ingredients.” - Stephanie Stuckey • “A road trip represents freedom and fun and independence and exploration, which are fundamental American values.” - Stephanie Stuckey • “You can always come in and make a better product. It is possible, even when the competition seems so big and so good and so insurmountable, there are these brands out there that have proven you can do it, you can break through.” - Stephanie Stuckey Entities mentioned • Stuckey's • W. S. Stuckey (founder of Stuckey's) • Dot's Pretzels • Hershey Keywords Stuckey's, road trip, nostalgia, brand revival, snacks, candy, pecans, quality control, fresh ingredients, road trip memories, female entrepreneurs

Build Your Success
Stuckey's Route to Success: Brand Resilience and Road Trips, with Stephanie Stuckey

Build Your Success

Play Episode Listen Later Dec 19, 2023 20:55


Welcome back to the Build Your Success Podcast. I'm your host Brian, and in this episode, we're going into an inspiring comeback story with Stephanie Stuckey, an attorney and former Georgia State Representative, who breathed new life into her family's business, a beloved roadside retail chain. Today, Steph shares with us the emotional rollercoaster of reviving a fading brand, and how she leveraged the power of nostalgia and people's deep emotional connection to Stuckey's to turn around the company. We'll hear how she aims to bridge the gap between generations and make the road trip experience memorable once again. Steph's story is one of passion, perseverance, and the power of a community, as she engages in conferences, events, and tradeshows, not just to share the Stuckey story, but to fuel her energy through interactions and learning from other entrepreneurs. Get ready to be motivated and even pick up a few strategies that you can apply in your own pursuits. Let's get into the episode https://voicesforleadership.com

In The Wild
Countdown to Commencement with student speakers and CEOs

In The Wild

Play Episode Listen Later Dec 12, 2023 56:37


Join us for a captivating episode as we dive into the excitement and inspiration surrounding our upcoming commencement ceremonies. In this special edition, we sit down with our dynamic student speakers, Justin Goddard and Deepali Giri, to hear their reflections on the academic journey and the anticipation of graduation day. But that's not all – we've also got exclusive interviews with industry leaders who know a thing or two about success. Rodney Bullard, CEO of The Same House, and Stephanie Stuckey, CEO of the Stuckey Corporation, share their insights, advice, and stories to fuel your excitement for the next chapter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthewildpodcast/message

Fueling Kentucky
Ep. 33 On the NACS 2023 Show Floor With Warren Rogers and Stuckey's

Fueling Kentucky

Play Episode Listen Later Oct 20, 2023 8:10


At the 2023 NACS Show in Atlanta, we talk with new KPMA member Tony Caputo of Warren Rogers about their fuel system intelligence services. Tony highlights the fuelWRAp dashboard application for fuel monitoring and fuel management for C-store retailers and petroleum marketers. Then we talk with Stephanie Stuckey about the renewal of the legendary Stuckey's brand and the important role convenience stores play in the American road trip. Stephanie, who was featured in a NACS General Session, shares how the iconic Stuckey's brand is making a comeback with sweet treats, savory snacks, and tasty pecans.Fueling Kentucky is the podcast for all things fuel and convenience in Kentucky. Produced by KPMA, Fueling Kentucky provides listeners with timely information and insights about KY's fuel and convenience industry, highlights KPMA members in action, and continues the ongoing awareness of our industry's importance to the Commonwealth.

Retail Retold
EP 247: Retail Retold Replay with Stephanie Stuckey

Retail Retold

Play Episode Listen Later Oct 11, 2023 38:45 Transcription Available


The history behind America's FAVORITE pit stop.Join our conversation with Stuckey's Roadside CEO Stephanie Stuckey as she breaks down the history of the popular chain, and how this family-owned brand is making a comeback. Stephanie's grandfather, the founder of Stuckey's, used innovative methods to strategically position his stores, from the legendary teal roof to the candy-lined walls that inevitably led to higher sales.

My Morning Cup
E33 - Stephanie Stuckey's Morning Cup

My Morning Cup

Play Episode Listen Later Aug 28, 2023 32:30


Stephanie Stuckey is a third-generation family member of Stuckey's stores, which dotted highways and interstates throughout the southeast. They represented a clean, safe place to fuel up, take a break and stock up on pecan log rolls. When the business was sold to outside interests, Stephanie pursued her law degree and a career in the public sector. During this time, the Stuckey's brand and their stores fell into disarray.   In 2019, Stephanie received a phone call that led to her to change direction; buying her family's (failing) business and resurrecting the brand, one pecan log roll at a time. She is passionate about restoring this iconic brand and celebrating the nostalgia and charm of Stuckey's.   In this week's episode, we find out how practicing law helped Stephanie turn Stuckey's into a profitable CPG business. Here's a hint: Hope is not the strategy!   Stephanie is the Chair of Stuckey's, the roadside chain that has proudly sold Pecan Log Rolls since 1937. You can connect with her here.   My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by Madison McCann.

Growing Bolder
Michael Kish, 71-Year-Old National & World Track Champion; Stuckey's CEO Stephanie Stuckey

Growing Bolder

Play Episode Listen Later Aug 20, 2023 51:00


Michael Kish is considered the Usain Bolt of septuagenarians. Hear from the 71-year-old sprinter who doesn't defy age, instead, he defines it.

The Business of Blueberries
Building a Brand from Farm to Food with Stephanie Stuckey

The Business of Blueberries

Play Episode Listen Later Jul 14, 2023 31:40


In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Stephanie Stuckey, CEO of Stuckey's Corporation and a Georgia pecan grower. Stuckey became CEO of Stuckey's in November 2019 and is the third generation CEO of the family business, which not only produces and sells its iconic pecan candies and snacks, but also grows some of its own ingredients. Stuckey reinvented the brand and expanded it beyond its retail locations to e-commerce and other channels. She joins us to share her insights from this journey.“I think a lot of people in the farming industry relate to this because often farms are passed down from generation to generation. … I loved my grandfather, and I didn't want his legacy to be a bunch of shuttered stores on the side of the highway that people would kind of point at and say, remember what that used to be? … I wanted to change our story, and it's so rare you get the chance to buy your family's business and bring it back to life. What a blessing and an honor that's been.” - Stephanie Stuckey Topics covered include: An introduction to Stuckey, her work and motivations. A look at the third generation Stuckey Corporation and the rebranding of the business. Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from TJ Hafner in Oregon, Alan Schreiber in Washington, Brody Schropp in Michigan, Jason Smith in British Columbia, Mario Ramirez in Mexico and Jody McPherson in North Carolina. This was recorded on July 12, 2023.

Growing Bolder
Growing Bolder: Stuckey's CEO Stephanie Stuckey; 71-Year-Old World Champion Sprinter Michael Kish

Growing Bolder

Play Episode Listen Later May 28, 2023 50:45


An iconic American brand is making a comeback; Why Stephanie Stuckey is giving up her career in law to keep the Stuckey's legacy alive.

The Family Biz Show
Ep 80. Phoenix Rising: How Stephanie Stuckey Reclaimed Her Family Business

The Family Biz Show

Play Episode Listen Later May 12, 2023 57:38


Ep 80 – Phoenix Rising: How Stephanie Stuckey Reclaimed Her Family Business  We're going absolutely nuts over our latest guest, Stephanie Stuckey, as she joins us to share her story about taking back & growing the family business after a extremely successful career in law, the values that shape Stuckey's and how important it is for family businesses to keep those values while at the same time, needing to evolve how they are presented to stay generationally relevant. There's so much more packed within the hour, so don't miss it!  OUR GUEST  Stephanie Stuckey  Stephanie Stuckey* is CEO of Stuckey's, known for generations as a highway oasis serving up pecan log rolls and kitschy souvenirs. Founded in 1937 by her grandfather, W.S. Stuckey, Sr. in Eastman, Georgia, Stuckey's grew into over 350 stores nationwide by its peak in the 1970's.   The company was sold in 1964 and sadly declined for decades under a series of corporate owners. Fortunately, Stuckey's returned to the family in 1985 under the leadership of W.S. Bill Stuckey, JR. and is now being continued with Bill's daughter, Stephanie.    The Company acquired a pecan shelling and candy plant in Wrens, GA in January of 2021 and have been scaling production of the Stuckey's branded snacks and sweets – including the iconic pecan log roll – to be sold in almost 5,000 retail stores nationwide.   Stephanie purchased Stuckey's in November of 2019 and assumed the role of CEO.   Stephanie's achievements include being named one of the Most Admired CEOs of 2022 by the Atlanta Business Chronicle, 100 Most Influential Georgians by Georgia Trend Magazine and a graduate of Leadership Atlanta. She serves on the corporate board for Bealls, a Florida-based retailer with more than 550 stores.  The Stuckey's story has been featured recently in the New York Times Sunday Business Section, the TODAY Show, and The Washington Post.  When she's not running Stuckey's, Stephanie enjoys traveling by car to explore the back roads of America and pulling over at every boiled peanut stand and the World's Largest Ball of Twine.  ---  If you're a family business or a family business consultant and want to be on the show, share your story and help other family businesses, send us an email to producer@thefamilybizshow.com or visit us at The Family Biz Show | Family Business Podcast With Michael Palumbos (familywealthandlegacy.com) to fill out our web form!  -  CRN-5604187-040323  *not affiliated with Lincoln Financial Advisors Corp.  Michael Palumbos is a registered representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Family Wealth & Legacy, LLC is not an affiliate of Lincoln Financial Advisors Corp. Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances. 

The Truck Stops Here
#78 Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

The Truck Stops Here

Play Episode Listen Later May 2, 2023 15:27


After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. Stuckey dug into how travel center operators can differentiate themselves from their competitors. "Create the whole experience. That's what people are looking for! Whether you're a chain, or whether you're an independent with a handful of stores or truckstops, you can create that experience," she said. Stuckey shared her recommendations for attracting RVers and families on road trips as well as her advice for authentically growing your social media presence. With special guests: Stephanie Stuckey, CEO, Stuckey's Corporation and Andrew Evans, Vice President, Marketing and Branding, NATSO Hosted by: Amy Toner, Executive Director, NATSO Foundation 

21 Hats Podcast
‘It's Going to Take $8 Million in Financing'

21 Hats Podcast

Play Episode Listen Later Apr 18, 2023 48:01


This week, in episode 150, Stephanie Stuckey tells Paul Downs and Liz Picarazzi how she and her partners have taken their business from $2 million in annual revenue to more than $13 million in three years. What's frustrating, she says, is that she could be selling a lot more pecan snacks and candies. But with production at capacity, she's not doing much sales outreach until they can fully revamp their manufacturing operation, which will require a significant investment. “I spend my days doing financial paperwork,” Stephanie says. Plus: Liz explains why her business picks up when the weather warms up, and after a slow start, Paul gets a boost from a big manufacturer.

Inside the Mortgage Mind
In Excellent Company - Stephanie Stuckey, CEO of Stuckey's Corporation

Inside the Mortgage Mind

Play Episode Listen Later Apr 7, 2023 22:00


Join Casey as she sits down with Stephanie Stuckey, CEO of the Stuckey's Corporation. Hear Stephanies amazing journey of how the Stuckey Corporation transformed over the years.

Inside the Mortgage Mind
In Excellent Company with Stephanie Stuckey – CEO, Stuckey’s Corporation

Inside the Mortgage Mind

Play Episode Listen Later Jan 12, 2023


Sit back and get ready to listen as Casey Cunningham, Founder and CEO of XINNIX connects with Stephanie Stuckey, CEO of Stuckey's Corporation. In this episode of In Excellent Company,... The post In Excellent Company with Stephanie Stuckey – CEO, Stuckey's Corporation appeared first on XINNIX.

On Leadership
Stephanie Stuckey

On Leadership

Play Episode Listen Later Jan 9, 2023 17:41


The 87-year-old Stuckey's brand is synonymous with the American road trip. But Stephanie Stuckey, CEO of Stuckey's Corporation (and granddaughter of its founder) is charting a new course for the family brand that takes it from the nation's highways to your local grocery store aisle. Since she purchased the business in 2019, Stuckey says gross sales have increased more than 500%.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Mainstreet Podcast
The Great American Road Trip: A Conversation with Stephanie Stuckey

The Mainstreet Podcast

Play Episode Listen Later Nov 21, 2022 43:16


Nothing says Americana quite like the Great American Roadtrip. And no American roadtrip in the past would have been complete without Stuckey's.  What happened to that American staple of rest stop kitsch, candy, and convenience?  In an idea that seemed sound at the time, the Stuckey family sold its stores.  Eventually, the Stuckey brand suffered, stores gradually disappered, and their absence left a void.  Now, Stuckey's is not only back but back in the Stuckey family.  Stephanie Stuckey, the granddaughter of the original owner, is now running the company as its CEO. Stephanie's got big plans for Stuckey's and we're excited to share them with you on episode #91 of Mainstreet. Instagram: @stuckeystopTwitter: @StuckeyStopTicToc: @StuckeyStopFacebook: @E.Stephanie StuckeyWebsite: https://stuckeys.com/Linkedin: https://www.linkedin.com/in/stephaniestuckey/Mainstreet is pleased to welcome a new sponsor, Eternal Paw Prints. For more information about this very important service, please visit: https://myeternalpawprints.com/ At Eternal Pawprints, we strive to make the end-of-life care process as easy and peaceful as we can. We want your pet to pass on with the dignity and grace that they and you deserve. Mainstreet is pleased to welcome a new sponsor, Eternal Paw Prints. For more information about this very important service, please visit: https://myeternalpawprints.com/ At Eternal Pawprints, we strive to make the end-of-life care process as easy and peaceful as we can. We want your pet to pass on with the dignity and grace that they and you deserve.Support the showFacebook: https://www.facebook.com/USAmainstreet/Website: https://themainstreetpodcast.com/Email: info@themainstreetpodcast.comPlease support The Mainstreet PodcastBuy Me A Coffee: https://www.buymeacoffee.com/williammooNPatreon: patreon.com/mainstreetpodcast

The Big Skip Energy Podcast
Rising Like A Phoenix-Stephanie Stuckey Shares Her Tale

The Big Skip Energy Podcast

Play Episode Listen Later Oct 5, 2022 35:06


To kick off season 2, I am joined by Stephanie Stuckey, CEO of Stuckeys Corporation. Stephanie shares her story of an unlikely business owner and rebuilding the family brand that she holds so dear. This episode is a must for people looking to reinvent, rebrand, build on what's really important, and sell with story.

The Jedburgh Podcast
Jumping In on Stuckey's with CEO Stephanie Stuckey (The Jedburgh Podcast Short-Form Series)

The Jedburgh Podcast

Play Episode Listen Later Sep 26, 2022 31:16


Most family businesses fail in the third generation. Stephanie Stuckey is determined to make sure Stuckey's not only survives, but scales. Fran Racioppi Jumped In with Stephanie to catch up on their Episode 28 conversation from last September and to discuss just how she continues to rebuild the Stuckey's brand taking their candy products from 1000 to 5000 stores. She bought her grandfather's roadside stop and candy business out of near bankruptcy in 2019 because she knew only a Stuckey could save the iconic foundation of the American road trip. Stuckey's was a fond memory for many of us growing up in the backseat of our parent's cars. Stephanie's making sure our kids have the same experience. Learn more about Stephanie and Stuckey's at stuckeys.com and follow them on social media @stuckeystop.Find more episodes on The Jedburgh Podcast Website and check out our video versions of all episodes on YouTube. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-0:00 Welcome to Atlanta-6:40 Not the start-up, the scale-up -9:10 Reinventing the road trip-12:05 From tree to table business model-15:45 The best Stuckey's products -19:22 Branding is about creating an emotional connection -24:17 The A.I.R method for successful social media postsQuotes:-“We've had to reinvent the brand.” (6:58)-”I had to come up with a way to make money when we don't own or operate any of the stores.” (7:30)-”In order to move the brand forward I have to be almost brutally honest and realistic about where the brand is today.” (9:43) -”The more you control the supply chain the better.” (14:05)-”My favorite is a flavor that we don't have out yet..and that's the teriyaki pecan.” (15:53)-”People don't like to be sold to. People are more interested in emotion.” (20:32) -”I'm not in the business of simply making a profit.” (21:15)This episode is brought to you by Jersey Mike's, 18A Fitness, & Analytix Solutions.

SouthBound
Stephanie Stuckey is bringing back her family's iconic roadside brand

SouthBound

Play Episode Listen Later Jul 6, 2022 31:08


On the latest SouthBound podcast, host Tommy Tomlinson talks to Stephanie Stuckey, whose grandfather created the iconic Stuckey's roadside stands that once lined the highways of the South. After the company was sold and fell into disrepair, Stephanie bought it back — and is trying to rebuild it one pecan log roll at a time.

Supply Chain Now Radio
UnScripted with Stephanie Stuckey: Recession Roadmap

Supply Chain Now Radio

Play Episode Listen Later Jun 29, 2022 54:51


Many a Stuckey's Pecan Log Roll has accompanied the road-tripping U.S. traveler since 1937. Now, in 2022, Stuckey's CEO Stephanie Stuckey is jumping in the proverbial passenger's seat alongside business leaders facing the impending economic recession. Tune in as she joins Scott to share her insights and tips for navigating a potentially rocky economic path, from controlling #costs to tracking #trends, keeping a clear head and beyond. Additional Links & Resources: Learn more about Supply Chain Now:https://supplychainnow.com/program/supply-chain-now ( https://supplychainnow.com/program/supply-chain-now) Subscribe to Supply Chain Now and all other Supply Chain Now programs:https://supplychainnow.com/subscribe ( https://supplychainnow.com/subscribe) Leveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/ (https://vectorgl.com/stand-with-ukraine/) This episode is hosted by Scott Luton and Stephanie Stuckey. For additional information, please visit our dedicated show page at: https://supplychainnow.com/unscripted-stephanie-stuckey-recession-roadmap-929

Supply Chain Now Radio
Unscripted with Stephanie Stuckey: My Come to Jesus Moment

Supply Chain Now Radio

Play Episode Listen Later Jun 16, 2022 58:10


Into every entrepreneur's journey some challenge must fall, and these are often the come-to-Jesus-moments that can forge the greatest business successes. In this episode, Scott and Greg join Stuckey's CEO Stephanie Stuckey to hear the tale of a hole in the roof, Jesus on the dashboard, and the moment she knew Stuckey's had a future as bright as its storied past. Hear from all three founders on their biggest challenges, how they grew from them, and the wisdom they have to impart on today's aspiring entrepreneurs. Additional Links & Resources: Learn more about Supply Chain Now:https://supplychainnow.com/program/supply-chain-now ( https://supplychainnow.com/program/supply-chain-now) Subscribe to Supply Chain Now and all other Supply Chain Now programs:https://supplychainnow.com/subscribe ( https://supplychainnow.com/subscribe) NRF Supply Chain 360: https://supplychain360.nrf.com/ (https://supplychain360.nrf.com/) Leveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/ (https://vectorgl.com/stand-with-ukraine/) WEBINAR- Preparing for the Rise of Sovereign Supply Chains: https://bit.ly/3NmCIAC (https://bit.ly/3NmCIAC) 2022 Q1 U.S. Bank Freight Payment Index:https://bit.ly/3pwmWKC ( https://bit.ly/3pwmWKC) This episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/unscripted-stephanie-stuckey-come-jesus-moment-920

The Produce Industry Podcast w/ Patrick Kelly
Get Stuck with Stephanie Stuckey - EP199

The Produce Industry Podcast w/ Patrick Kelly

Play Episode Listen Later Jun 13, 2022 61:46


In this week's episode of The Produce Industry Podcast we bring back our LIVE-Session with Stephanie Stuckey! In this LIVE-STREAM we chat with Mother, Entrepreneur, Businesswoman, former Politician, and CEO of Stuckey's Corporation. Stephanie Stuckey is on her way in rebuilding her families brand being 3rd generation owner while teaching her kids the importance of life! Join Patrick and Stephanie discuss this restructure/rebuilding a better tomorrow, where Stuckey's products can and will be found along with unique challenges in the ag/food space! Are you a STUCKEY'S FAN - WELL YOU ARE ABOUT TO BE! FANCY SPONSORS: Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com, Noble Citrus: https://noblecitrus.com, Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com and John Greene Logistics Company: https://www.jglc.com CHOICE SPONSORS: Indianapolis Fruit Company: https://indyfruit.com, Equifruit: https://equifruit.com Arctic® Apples: https://arcticapples.com Sev-Rend Corporation: https://www.sev-rend.com and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com STANDARD SPONSORS: London Fruit Inc. https://londonfruit.com, Fresh Cravings: https://www.freshcravings.com/ and Freshway Produce: https://www.freshwayusa.com

Madigan's Pubcast
Episode 86: Dolly's Favorite Banana Cake, Warren Buffett's House, & The Return of Stuckey's Pecan Logs

Madigan's Pubcast

Play Episode Listen Later Apr 26, 2022 79:08


Kathleen opens the show drinking a Jalapeno Pineapple Pilsner from Omaha's Brickway Brewery. She's fascinated with Warren Buffett, and not only drove past his house in Omaha but also asked the local bartenders at Billy Frogg's bar and the Spaghetti Works if they've ever met him. She has rave reviews of her stay at The Farnam hotel and as a true pyro-Termite, describes the immense joy she had drinking wine and watching steaks grill in the hotel's restaurant. “GOOD BAD FOOD”: In her quest for new and delicious not-so-nutritious junk food AND in continuing her search for the best Ranch, Kathleen samples Dorothy Lynch salad dressing, which she LOVES the tang of and applauds Nebraska for the taste. She also tastes Iowa's Farmer's Bootleg Homestead Ranch, which has a dill kick that she likes but prefers a tangier Ranch. She finishes her tasting with Dolly Parton's new Duncan Hines Buttercream icing, which is the best thing she's tasted in ages. QUEEN'S COURT: Kathleen is thrilled to announce that with the help of Queen Dolly's influence, Taco Bell is bringing back the Mexican Pizza. Dolly's been very busy lately, as her new line of Duncan Hines cake mixes have been released and Kathleen was fortunate enough to find a few of the Banana Cake mixes. UPDATES: Kathleen gives updates on the Maryland snake owner, the Villagers who were charged with voting more than once in the last Federal election, more mask fighting results in the highest FAA fines in history, Japan's Monkey Queen prevails, Germany seizes a massive Oligarch-owned yacht, and France seizes Roman Abramanovich's luxury chateau. “HOLY SHIT THEY FOUND IT”: Kathleen is amazed to read about the return of Charles Darwin's missing original notebooks to Cambridge University, and scientists have found a new body part in the human lungs. 300K BABY EELS FOUND IN DUTCH SUITCASE: Kathleen rereads an article multiple times to determine the reason that 300K baby eels, otherwise known as “elvers” or “glass eels,” were being illegally shipped through Amsterdam's Schiphol Airport. The elvers are a protected species and were destined for sale in Asia, fetching an approximate price of 6.2M Euro.GEN Z + MILLENNIALS DISRUPTING POST-PANDEMIC WORKFLOW: A big fan of “the children,” Kathleen laughs out loud reading an article advising that Gen Z and Millennial members of the workforce are not just demanding flexible work hours and environments, but they want to work for companies that align with their own personal beliefs and values and will go jobless rather than compromise this position. PROTESTER GLUES WRIST TO FLOOR AT NBA GAME: Kathleen laughs reading an article about a member of Direct Action Everywhere, an animal rights activism group, who attempted to glue herself to the floor of the Minnesota Timberwolves arena. The group is concerned with an egg farm owned by Glen Taylor, the longtime former Timberwolves governor.BRITISH DJ HORRORS REVEALED: With the recent release of Netflix's documentary on British DJ Jimmy Savile, Kathleen reads the backstory about the deceased DJ's life and career, his history of committing sexual abuse, and the scandal that occurred after his death in 2011 when numerous complaints were raised about his behavior.STUCKEY'S PECAN LOG MAKES A COMEBACK: Kathleen loves a fun gas station on a road trip, and is excited to read that Stephanie Stuckey, the granddaughter of the man who founded the famous Stuckey's convenience store chain, recently purchased back her family's business and wants to return the diminished brand to national prominence.WHAT TO WATCH THIS WEEK: Kathleen recommends watching “Hillsong: A Megachurch Exposed” on Discovery Plus, and “Jimmy Savile: A British Horror Story” on Netflix. SEE KATHLEEN LIVE: See Kathleen live on her “Do You Have Any Ranch?” Tour. Tickets available at kathleenmadigan.com/tour See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Supply Chain Now Radio
Unscripted: Stephanie Stuckey's Take on the Entrepreneurial Journey

Supply Chain Now Radio

Play Episode Listen Later Apr 14, 2022 63:42


Bring back the road trip! Stephanie Stuckey is on a mission that's growing by the minute. Having bought back her family's 85-year-old business and brought manufacturing in-house, the Stuckey's Corporation CEO now faces the exciting challenge of exponential growth and how to fund it. In this episode, she joins Scott and Greg to chat about fundraising strategies, the power of story for branding and sales, expanding access to capital and more. Whether you're an aspiring entrepreneur or a lover of the famous Stuckey's pecan log, there's something for you in this can't-miss episode with one of the CPG industry's brightest rising stars. Additional Links & Resources: Learn more about Supply Chain Now:https://supplychainnow.com/program/supply-chain-now ( https://supplychainnow.com/program/supply-chain-now) Subscribe to Supply Chain Now and all other Supply Chain Now programs:https://supplychainnow.com/subscribe ( https://supplychainnow.com/subscribe) Check out the 2022 Supply Chain and Procurement Awards: https://supplychainprocurementawards.com/ (https://supplychainprocurementawards.com/) WEBINAR- How to Solve Three Common Peak Season Challenges: https://bit.ly/3r3Qxel (https://bit.ly/3r3Qxel) This episode was hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/unscripted-stephanie-stuckey-entrepreneurial-journey-875

David Novak Leadership Podcast
How to reimagine your brand with Stephanie Stuckey, CEO of Stuckey's Corporation

David Novak Leadership Podcast

Play Episode Listen Later Mar 10, 2022 52:45


Today's guest is Stephanie Stuckey, the CEO of Stuckey's. This company started in 1937 by Stephanie's grandfather who opened a single store in eastern Georgia. It was one of the country's first roadside retail shops. At its peak in the 1970s, Stuckey's had grown to 368 stores in 40 states, along pretty much every major interstate. From humble beginnings to a roadside empire. But then, things turned for the worst due to external threats and internal weaknesses. When Stephanie took over the business in 2019, she was faced with challenges in every aspect of the business.  How do you reimagine a brand and get the train back on the track? Well, you can't live in the past. You can't be thinking about how it used to be. You have to think about how it has to be TODAY. So she went to work thinking about new possibilities, new ways to make money, and new ways to satisfy customers. The result? A company that was losing money is now profitable again and the brand legacy has been restored.  So whether you're leading a turnaround like Stephanie is or simply need to reimagine the way you get things done in your company or with your team, there's a lot you can learn from this week's episode, like: How to revive a brand How to generate new revenue streams The benefits of an entrepreneurial mindset  How to build rapport with customers and partners How to cultivate employee involvement  PLUS, how a has-been company is making a comeback in 21st century style.